CN105447727A - Application promotion method and device - Google Patents

Application promotion method and device Download PDF

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Publication number
CN105447727A
CN105447727A CN201510960330.XA CN201510960330A CN105447727A CN 105447727 A CN105447727 A CN 105447727A CN 201510960330 A CN201510960330 A CN 201510960330A CN 105447727 A CN105447727 A CN 105447727A
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China
Prior art keywords
user
information code
target information
popularization
page
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CN201510960330.XA
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Chinese (zh)
Inventor
史丽莎
陈航
吴振昊
甘聪
沈虹宇
汪荣军
曾梓轩
鲍丰
吴忠谦
赵益达
廖望
杨菲
王伟
吴亚军
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Nail Holding (cayman) Ltd
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Alibaba Group Holding Ltd
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Application filed by Alibaba Group Holding Ltd filed Critical Alibaba Group Holding Ltd
Priority to CN201510960330.XA priority Critical patent/CN105447727A/en
Publication of CN105447727A publication Critical patent/CN105447727A/en
Priority to HK16110346.2A priority patent/HK1222250A1/en
Pending legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0214—Referral reward systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0236—Incentive or reward received by requiring registration or ID from user
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0253—During e-commerce, i.e. online transactions

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  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention provides an application promotion method and device. The application promotion method comprises the following steps: determining a first user having promotion permission on an application to be promoted; determining a target information code used by the first user when prompting the application to be promoted, wherein the target information code is used for characterizing promotion rights and interests, and the promotion rights and interests are services and service contents capable of being enjoyed by a promoted second user when using the application to be promoted; and sending promotion information containing the target information code to a client of the first user, for enabling the first user to promote the application to be promoted to the second user through the target information code. The invention provides a new application promotion method for prompting the application and increasing the number of users using the application.

Description

Application method and device
[technical field]
The application relates to communication technical field, particularly relates to a kind of application method and device.
[background technology]
In order to obtain more user, application developer, after developing application, generally all can be promoted for this application.The way of promotion the most conventional is at present advertised, and this mode mainly carries out promotional for application itself, and user can understand application, but seldom have user can go initiatively to use application because seeing advertisement.That is, this mode of advertisement is difficult to attract user initiatively to go to use application, is difficult to the popularization reached truly, therefore, needs a kind of application mode of novelty.
[summary of the invention]
The many aspects of the application provide a kind of application method and device, in order to promote application, increase the customer volume using application.
The one side of the application, provides a kind of application method, comprising:
Determine to treat the first user applied and have and promote authority;
Determine the target information code that described first user uses described in promoting in time applying, described target information code is for characterizing popularization rights and interests, and described popularization rights and interests are the service that can be enjoyed in time applying described in use by the second user of promoting and service content;
Client to described first user sends and comprises the promotion message of described target information code, waits to apply described in being promoted for described first user by described target information code to described second user.
The another aspect of the application, provides a kind of application method, comprising:
Receive the promotion message comprising target information code that service end sends;
Wherein, described target information code is that first user is promoting the information code used in time applying, described target information code is for characterizing popularization rights and interests, described popularization rights and interests are the service that can be enjoyed in time applying described in use by the second user of promoting and service content, and described first user waits to apply to described the user having and promote authority;
Send described target information code to described second user, wait to apply described in promoting.
The another aspect of the application, provides a kind of application acquisition methods, comprising:
Obtain target information code;
Wherein, described target information code is that first user is promoting the information code used in time applying, described target information code is for characterizing popularization rights and interests, described popularization rights and interests are the service that can be enjoyed in time applying described in use by the second user of promoting and service content, and described first user waits to apply to described the user having and promote authority;
Under the guiding of described target information code, wait described in using to apply.
The another aspect of the application, provides a kind of application device, and be positioned at service end and realize, this device comprises:
First determination module, for determining to treat the first user applied and have and promote authority;
Second determination module, for determining the target information code that described first user uses described in popularization in time applying, described target information code is for characterizing popularization rights and interests, and described popularization rights and interests are the service that can be enjoyed in time applying described in use by the second user of promoting and service content;
Sending module, comprises the promotion message of described target information code for sending to the client of described first user, waits to apply described in being promoted for described first user by described target information code to described second user.
The another aspect of the application, provides a kind of application device, and be positioned at client and realize, this device comprises:
Receiver module, for receiving the promotion message comprising target information code that service end sends;
Wherein, described target information code is that first user is promoting the information code used in time applying, described target information code is for characterizing popularization rights and interests, described popularization rights and interests are the service that can be enjoyed in time applying described in use by the second user of promoting and service content, and described first user waits to apply to described the user having and promote authority;
Sending module, for sending described target information code to described second user, waits to apply described in promoting.
The another aspect of the application, provides a kind of application acquisition device, comprising:
Acquisition module, for obtaining target information code;
Wherein, described target information code is that first user is promoting the information code used in time applying, described target information code is for characterizing popularization rights and interests, described popularization rights and interests are the service that can be enjoyed in time applying described in use by the second user of promoting and service content, and described first user waits to apply to described the user having and promote authority;
Use module, under the guiding of described target information code, wait described in using to apply.
As shown from the above technical solution, the application is treated to apply by the user with popularization authority and promotes, in extension process, characterized by information code and used by popularization user the service and service content that can enjoy in time applying, there is the user promoting authority and promoted user by information code being sent to, make to be promoted user and can see the service that oneself can be enjoyed and service content, attract initiatively to be used application by popularization user, reach the object applied, improve the customer volume using application.
[accompanying drawing explanation]
In order to be illustrated more clearly in the technical scheme in the embodiment of the present application, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is some embodiments of the application, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
The schematic flow sheet of the application method that Fig. 1 provides for the application one embodiment;
The interface schematic diagram of the display notification message that Fig. 2 provides for the application one embodiment;
The page schematic diagram of Presentation Function option " my invitation " in the nail nail application that Fig. 3 provides for the application one embodiment;
The page schematic diagram showing invitation code in application followed closely by the nail that Fig. 4 provides for the application one embodiment;
The second user that Fig. 5 provides for the application one embodiment believes micro-the schematic diagram receiving chained address in application;
A kind of schematic diagram associating the page provided applied by the nail nail that Fig. 6 provides for the application one embodiment;
Several schematic diagram being successfully associated the page provided applied by the nail nail that Fig. 7-Figure 10 provides for the application one embodiment;
A kind of schematic diagram showing the personal information page promoting honorary title that the nail nail application that Figure 11 provides for the application one embodiment provides;
The page schematic diagram of the popularization state of a kind of display the second user that the nail nail application that Figure 12 provides for the application one embodiment provides;
The schematic flow sheet of the application method that Figure 13 provides for another embodiment of the application;
The schematic diagram of a kind of propagating poster with target information code that Figure 14 provides for the another embodiment of the application.
The schematic flow sheet of the application acquisition methods that Figure 15 provides for the another embodiment of the application;
The structural representation of the application device that Figure 16 provides for the another embodiment of the application;
The structural representation of the application device that Figure 17 provides for the another embodiment of the application;
The structural representation of the application device that Figure 18 provides for the another embodiment of the application;
The structural representation of the application acquisition device that Figure 19 provides for the another embodiment of the application.
[embodiment]
For making the object of the embodiment of the present application, technical scheme and advantage clearly, below in conjunction with the accompanying drawing in the embodiment of the present application, technical scheme in the embodiment of the present application is clearly and completely described, obviously, described embodiment is some embodiments of the present application, instead of whole embodiments.Based on the embodiment in the application, those of ordinary skill in the art are not making the every other embodiment obtained under creative work prerequisite, all belong to the scope of the application's protection.
In the prior art, more application developer is publicized application by advertisement, but this mode focuses on the publicity to application itself, is difficult to attract user initiatively to go to use application, cannot reach popularization truly, and this promotion method of advertisement cost is higher.
For the problems referred to above, the application provides a kind of technical scheme applied of novelty, cardinal principle is: by service end to be applied with have the client of user promoting authority and treat to apply and promote, initiatively use wait to apply to attract to be promoted user in concrete extension process, introduce the concept of information code, characterized by information code and promoted the service that can enjoy of user and service content in order to attract by popularization user, thus reach the popularization treated and apply, improve and use customer volume to be applied.In addition, compared with advertisement promotion mode, technical scheme depends on existing resource, and without the need to dropping into advertising expenditure, cost is lower.
What deserves to be explained is, the implementation of the application's not prescribed information code, such as, can be the combination in any of pure letter, pure digi-tal or letter and number, and can be random length.Such as, information code can be 3F56RE, 4G64E5,332314, adcRF etc.
In addition, in this application sign is called information code by popularization user using the information of service and the service content enjoyed in time applying, but is not limited to " information code " this kind of title.According to the implication expansion of " popularization " or multiple title can be derived, such as, promote code, invitation code or rights and interests code etc.
Moreover, be worth illustrating a bit, in the text description of the application, the author uses " information code ", but because combining embody rule scene therefore use " invitation code " in relevant drawings, but in fact expresses identical implication both being appreciated that.
The technical scheme applied that the application provides relates generally to service end to be applied, have the user that promotes authority and by popularization user, below embodiment the angle from this three is described in detail to technical scheme respectively.
The schematic flow sheet of the application method that Fig. 1 provides for the application one embodiment.As shown in Figure 1, the method comprises:
101, determine to treat the first user applied and have and promote authority.
102, determine that first user is promoting the target information code used in time applying, described target information code is for characterizing popularization rights and interests, and described popularization rights and interests are used by the second user promoted the service and service content that can enjoy in time applying.
103, send to the client of first user and comprise the promotion message of target information code, to be promoted to the second user by target information code for first user and wait to apply.
The present embodiment provides a kind of application method, mainly from the description that the angle of service end (follow-up referred to as service end) to be applied is carried out.The application method that the present embodiment provides is applicable to promote any application, and waits to apply by needing the application carrying out promoting to be called.Such as, waiting to apply can be instant messaging application, such as, follow closely (DingTalk).
Concrete, service end determines to treat the user applying and have and promote authority, is treated to apply promote by the user with popularization authority.For convenience of description and distinguish, in the present embodiment, promote the user of authority be called first user by having.First user can be one or more.
Consider the feature and useful effectiveness that used or using user to be applied to be familiar with applying, therefore, first user preferably used or was using user to be applied, but was not limited to this.
In a kind of embodiment, any use is crossed or used use to be applied can become per family has the user promoting authority, and namely first user can be that any use is crossed or using user to be applied.Optionally, in this embodiment, because the quantity of first user is relatively many, there is very strong promotion advantage, therefore can reduce or reduce giving to be promoted user and using the rights and interests in time applying.
In another kind of embodiment, can determine to treat according to following at least one mode the first user applied and have and promote authority:
Determine to use and wait to apply and be arranged in the user of white list for first user;
Determine to use and wait to apply and user gradation is first user higher than the user of given level;
Determine to use enterprise customer to be applied for first user.
Illustrate, above-mentioned given level can be v3 grade, then higher than the user of v3 grade, the user such as belonging to v4 grade, v5 grade and v6 grade can as having the first user promoting authority.In some applications, user gradation is higher, the level of identity of user is higher, may be such as some enterprises boss, team leader, company executives etc., these users can recognize the people that the level of identity such as other enterprise boss, team leader or company executives are higher, fast by waiting to apply a large amount of employees be generalized in its enterprise or team, Rapid Popularization can be conducive to by these people.
In addition, for enterprise customer, generally having business dealing with other enterprise, therefore will using enterprise customer to be applied as having the first user promoting authority, by Rapid Popularization to be applied to other enterprise, Rapid Popularization can be conducive to.
What deserves to be explained is, although above mainly refer to and promote to some enterprise, companies etc., be not limited to this.The method that the present embodiment provides also is applicable to promote to some common personal users wait to apply.
In the present embodiment, initiatively go to use wait to apply to attract to be promoted user, characterized by information code and used by popularization user the service and service content that can enjoy in time applying.Therefore, after determining to treat the first user applied and have and promote authority, also need to determine that first user is promoting the information code used in time applying.For ease of distinguishing, the information code that first user uses is called target information code.Target information code, for characterizing popularization rights and interests, is namely being used by popularization user the service and service content that can enjoy in time applying.Here service content is broad sense, can relate to the content of serving each side.According to the difference of application scenarios, the concrete meaning of service content is different.Such as, to provide in the service scenarios of video content, described service content mainly refers to provided video content; Again such as, in other service scenarios, described service content can be the quantity of service or the quality etc. of service.
Illustrate, for nail, nail nail can provide commercial telephony feature, nail (Ding) message function to user and use application function, then popularization rights and interests here can be the number of minutes of business telephony, the number of users of Ding and operable application number etc.
In the present embodiment, different first user is promoting the target information code difference used in time applying.In addition, same first user can have one or more target information code.In addition, the popularization rights and interests that characterize of different target information code can identical also can not be identical.In general, the popularization rights and interests that the different target information code of same first user characterizes are identical.
Optionally, the popularization rights and interests that target information code characterizes can be determined by the user gradation belonging to first user.Comparatively preferred, the popularization rights and interests that target information code characterizes can be the service and service content that use the first user owning user grade of this target information code to enjoy.That is, the popularization rights and interests that target information code characterizes namely use the first user of this target information code using the service and service content enjoyed in time applying.Illustrate, the first user belonging to v4 grade is enjoyed 500 minutes business telephonys, Ding1000 people and can use 15 application, then the popularization rights and interests that characterize of target information code that this first user uses are: 500 minutes business telephonys, Ding1000 people and can use 15 application.In addition, the service enjoyed of different user grade and service content generally different.
In actual applications, the factors such as the scope can promoted according to the ability of service end and hope, the quantity of limited target information code, such as, can limit the quantity and provide target information code.In addition, the number of users that each target information code is promoted can also be limited, such as, limit a target information code and successfully can only promote a user, two users or an enterprise etc.Certainly, also can not limit the quantity of target information code, and target information code the number of users that can successfully promote.
What deserves to be explained is, in order to there is the first user promoting function distinguish mutually with above-mentioned, by here be called the second user by popularization user.What deserves to be explained is, according to the difference promoting object, the second user can be different user colony.Such as, if promoting object is that extend one's service colony to not using user to be applied to promote, then the second user not yet uses user to be applied.If promote object to be not only the colony that extends one's service, but also wish that more user becomes enterprise administrator, then the second user not yet uses user to be applied, and can also be to have used to wait to apply but be not the user of enterprise administrator.Certainly, if the object promoted mainly wishes that more users become enterprise administrator, the second user has used to wait to apply but be not the user of enterprise administrator.
In an Alternate embodiments, determine that first user promoting the mode of target information code used in time applying is: be that first user distributes target information code by service end.
Optionally, service end, after distributing target information code for first user number, can send a notification message to the client of first user, to notify that first user has new target information code.As shown in Figure 2, notification message is specially at a kind of interface showing notification message: " congratulate for nail! You have obtained priceless CEO invitation code ".Concerning first user, nail nail can be entered, then enter the page of Presentation Function option " my invitation " as shown in Figure 3, the page shown in Fig. 3 shows " CEO invitation code " on the right side of " my invitation " function choosing-item; User clicks " my invitation " function choosing-item can enter the page shown in Fig. 4, the invitation code that gets of display first user etc. information.Wherein, first user can carry out the sharing of invitation code by " sharing invitation code " or " sweep and the sweep " button on interface shown in Fig. 4 face to face.
In another Alternate embodiments, determine that the mode that first user is promoting the target information code used in time applying is: determined the target information code needing to use by first user oneself.Concrete, service end provides the information code page for first user; The client display information code page of first user, in the input of this information code page, first user oneself wishes that then the information code (i.e. candidate information code) used submits to service end; Service end receives the candidate information code that first user inputs at the information code page, verifies the availability of candidate information code, and when by verification, determines that candidate information code is target information code.
Above-mentioned candidate information code can be one or more.Wherein, verifying the availability of candidate information code is in order to avoid different first user uses identical information code, reduces error probability.
Determine to have promote authority first user and first user after promoting the target information code used in time applying, target information code can be sent to first user by promotion message by service end, to promote wait to apply for first user according to target information code to the second user.
In an Alternate embodiments, above-mentioned promotion message is illustrated in the invitation page of first user with the form of Quick Response Code.In addition, the chained address that promotion message is corresponding also can be supplied to first user.Wherein, based on this, Quick Response Code corresponding for promotion message can be supplied to the second user by first user, carries out scan operation for the second user to this Quick Response Code.Or, first user chained address corresponding for promotion message is sent to the second user,
Such as, first user is after receiving Quick Response Code, if the second user at first user at one's side, then can pass through " sweep and sweep " function face to face, allow the second user scan Quick Response Code.Or, if the second user is not at first user at one's side, then first user can click share button select share Quick Response Code, such as can select, by modes such as micro-letter, note, multimedia message, QQ, chained address corresponding for promotion message is shared with the second user.Share for micro-letter, the second user receives the schematic diagram of chained address as shown in Figure 5.
Concerning the second user, can Quick Response Code be scanned, or after receiving above-mentioned chained address, this chained address can be clicked, to send trigger request.Service end in response to the second user to the scan operation of Quick Response Code or in response to the trigger request of the second user to chained address, for the second user provides the association page.Above-mentioned chained address is actually the chained address of the association page.This association page associates with above-mentioned target information code for guiding the second user.This association page is provided with information input frame, inputs the identification information of oneself for the second user.For nail, a kind of schematic diagram associating the page as shown in Figure 6.
Lose interest in if the second user treats to apply, above-mentioned chained address can be ignored or close the association page.If the second user wishes to associate with above-mentioned target information code, then can input the identification information of the second user on the association page, then click associated buttons to confirm association.The identification information of the second user can be any can the information of unique identification second user, such as phone number, ID (identity number) card No., Email Accounts, Business Name etc.According to difference to be applied, the identification information of the second user can select different information.For nail, preferably use the phone number of the second user.Associating on the page shown in Fig. 6, the second user needs first input handset number, and obtain identifying code, input validation code, clicks " binding invitation code " button afterwards again, to confirm association.
Concerning service end, receive the identification information of the second user the second user of association page input, operation associated in the confirmation of the association page in response to the second user, the identification information of the second user is associated with target information code, and the popularization state recording the second user is for associate.
Further, service end can also be successfully associated the page for the second user provides.
In an Alternate embodiments, various restriction can be carried out to the second user and target information code.Such as, can limit each second user can only associate with a target information code, can avoid the waste of information code resource like this.Again such as, the number of users of target information code association can be limited, and an amount threshold is set, mean that the number of users that target information code associates can not exceed this amount threshold.Such as, this amount threshold can be 3 people, 5 people or 10 people etc.Again such as, the term of validity of target information code can be limited, such as 10 days, 15 days or 1 month etc., the second user only completing all operations (such as download, register, perform popularization operation) in the term of validity of target information code just can put it over rights and interests.
Based on above-mentioned, service end, before being associated with target information code by the identification information of the second user, can also perform at least one judgement operation following:
Judge whether target information code exists;
Judge the whether not associated any information code of the identification information of the second user;
Judge whether the number of users that target information code has associated is less than predetermined number threshold value;
Judge that the second user triggers the operation associated time whether in the term of validity of target information code;
If it is then perform the operation identification information of the second user and described target information code being carried out associating that the judged result of at least one judgement operation above-mentioned is.
If there is the situation that judged result is no at least one judgement operation above-mentioned, then send corresponding miscue information to the second user.Such as, " parent, target information code does not exist ", " parent, target information code association number reaches the upper limit, then goes for other target information code ", " you have bound a target information code, can not bind simultaneously ".
Concerning the second user, after successful association target information code, generally also need to download, register and use and wait to apply execution associative operation etc.Based on this, service end can provide some to guide the second user to download, register and use and wait to apply relevant information to the second user by being successfully associated the page; In addition, the service and service content etc. that also the second user can be able to be enjoyed by being successfully associated the page are shown to the second user; Moreover some information relevant to target information code can also be provided by being successfully associated the page to the second user.
Based on above-mentioned analysis, be successfully associated the page and comprise following at least one information:
Promote rights and interests: namely the second user is using the service and service content that can enjoy in time applying;
Point to the information of downloading page to be applied: this information can be a chained address or download button, wait to apply in order to guide the second user to download;
The number of users that target information code still can associate: belong to the information relevant to target information code;
The number of users that target information code has associated: belong to the information relevant to target information code;
The residue effective time of target information code: target information code exists the term of validity, such as 15 days or 10 days etc., by residue effective time of display-object information code so that the second user can complete all operations in the term of validity of target information code obtains and promote rights and interests;
Be used to indicate the second user before obtaining popularization rights and interests, need the guidance information by waiting the popularization operation applied: complete the popularization operation of specifying if the object promoted is requirement user, such as described popularization operation can comprise the people creating team, complete certification and activation specified quantity, then by this guidance information, the second user is guided, be convenient to the second user and complete popularization operation acquisition popularization rights and interests fast, better user experience.
Based on above-mentioned, for nail, several schematic diagram being successfully associated the page is respectively as shown in Fig. 7-Figure 10.
Optionally, the second user the page " can point to the information of downloading page to be applied " enters downloading page according to being successfully associated, and completes download to be applied.Or the second user also oneself can complete download to be applied by internet or application store etc.
After downloading and waiting to apply, the second user also needs to register.Concrete, the second user can click icon to be applied, and enters login page, initiates registration request by the registration entrance on login page to service end.Service end treats the registration request applied in response to the second user, for the second user provides enrollment page, input log-on message for the second user, mainly the identification information of the second user; Service end receives the identification information of the second user that the second user inputs at enrollment page, and the popularization state upgrading the second user is registered.
Afterwards, if the intention promoted needs the second user by waiting that having applied the popularization of specifying operates the rights and interests that just can put it over, then the second user is after succeeding in registration, and also will promote operation by waiting to apply to perform.Such as, for nail, suppose that needs second user creates team, completes certification and activates 10 people could obtain business telephony, the Ding600 people/sky of 1000 minutes and use 15 application etc. to promote rights and interests, then the second user is after completing registration, also need to create team by nail nail, then carry out certification, and activate 10 people, then could enjoy the business telephony of 1000 minutes, Ding600 people/sky and use 15 application etc. to promote rights and interests.
Based on above-mentioned, service end also needs to operate according to the popularization of above-mentioned guidance information by execution to be applied in response to the second user, and the popularization state upgrading the second user after second user's successful execution treats popularization operation is successful.
Further, in order to improve the promotion rate and scope treating and apply, need to encourage having the first user promoting authority, to transfer the enthusiasm of first user.In order to encourage the first user having and promote authority, the service end popularization state that can add up target information code correspondence is successful number of users, be successful number of users according to the popularization state of this target information code correspondence, determine the popularization honorary title of first user, and the popularization honorary title of first user is shown in the personal information page of first user.
In above process, if first user uses multiple target information code promoting in time applying, can be then that successfully number of users is added, according to the popularization honorary title of the result determination first user be added by the popularization state of multiple target information code correspondence.
In general, the state of popularization is that successfully number of users is more, and the higher grade promoting honorary title.Illustrate, suppose to have successively from low to high to promote honorary title as follows: DT pioneer, DT elite, DT model, DT great master, DT godfather, be then successful number of users according to the popularization state of this target information code correspondence, determine that the rule of the popularization honorary title of first user is as follows:
DT pioneer: popularization state is that successfully number of users is no less than 2;
DT elite: popularization state is that successfully number of users is no less than 5;
DT model: popularization state is that successfully number of users is no less than 10;
DT great master: popularization state is that successfully number of users is no less than 30;
DT godfather: popularization state is that successfully number of users is no less than 50.
Illustrate at this, above-mentioned rule is only a kind of citing, is not limited to this.Popularization state corresponding to each honorary title is that successfully number of users thresholding can be arranged according to application scenarios adaptability.For nail, a kind of show promote honorary title personal information page as shown in figure 11.In Figure 11, head portrait bottom-right " xx pioneer " is popularization honorary title
Further, because service end records the popularization state of the second user, the popularization state of the second user can be pushed in real time to first user.Like this, whether first user can be understood in time and oneself successfully will wait to apply be generalized to other user and be generalized to the information such as how many users.For nail, the page of the popularization state of a kind of display second user as shown in figure 12.
Above content is described from the angle of service end the application method that the application provides, especially by determining, there is the user promoting authority, treated to apply by the user with popularization authority and promote, in extension process, characterized by information code and used by popularization user the service and service content that can enjoy in time applying, there is the user promoting authority and promoted user by information code being sent to, make to be promoted user and can see the service that oneself can be enjoyed and service content, attract initiatively to be used application by popularization user, reach the object applied, improve the customer volume using application.
The schematic flow sheet of the application method that Figure 13 provides for another embodiment of the application.As shown in figure 13, the method comprises:
301, the promotion message comprising target information code that service end sends is received.
302, send target information code to the second user, wait to apply to promote.
The present embodiment provides a kind of application method, and the method is the description carried out from the angle with the user promoting authority.The method specifically can be performed by the client of first user.
In the present embodiment, promote the user of authority be called first user by treating to apply to have.Above-mentioned target information code is that first user is promoting the information code used in time applying, described target information code is for characterizing popularization rights and interests, and described popularization rights and interests are used by the second user promoted the service and service content that can enjoy in time applying.
Wherein, service end is determining that first user is after promoting the target information code used in time applying, and is carried in promotion message the client sending to first user by target information code.The client of first user receives the promotion message comprising target information code of service end transmission.
In an Alternate embodiments, can be that first user distributes target information code by service end.
In another Alternate embodiments, the target information code of use can be determined by first user oneself.Concrete, before the promotion message receiving service end transmission, the client of first user needs the information code page receiving service end transmission, show this information code page, for first user at information code page input candidate information code, afterwards in response to the submit operation of first user, candidate information code is sent to service end, determine target information code for service end according to candidate information code.Such as, if candidate information code is verified by availability, then using candidate information code as target information code.
The client of first user, after receiving promotion message, can send to the second user the target information code that promotion message comprises, wait to apply to promote.
In an Alternate embodiments, promotion message is illustrated in the form of Quick Response Code and invites in the page.In addition, chained address corresponding for promotion message can also be supplied to first user.Based on this, the client of first user can be initiated to share operation to this chained address to service end, this chained address is sent to the second user, for service end in response to the trigger request of the second user to chained address.Or Quick Response Code also can be supplied to the second user by first user, for service end in response to the scan operation of the second user to Quick Response Code.
Example is applied as to follow closely nail, first user can initiate to share operation to chained address by " sharing invitation code " button on interface shown in Fig. 4, or by " sweep and the sweep " button on interface shown in Fig. 4, Quick Response Code is supplied to the second user face to face, for the second user, Quick Response Code is scanned.Second user is scanned the Quick Response Code that the client of first user shows by the Quick Response Code scanning tools (sweeping in such as micro-letter sweeps function) on its terminal device, thus the chained address that the information that puts it over is corresponding.After Quick Response Code is shared with the second user, relevant operational will relate generally to service end and the second user, such as, associate, download, register, perform popularization operation etc.About the detailed description of these operations see previous embodiment, can not repeat them here.
In the present embodiment, client and the service end of first user cooperatively interact, by target information code is sent to the second user, user is recognized and is using the service and service content that can enjoy in time applying, thus attract the second user initiatively to go to use and wait to apply, reach popularization truly.
The application, except promoting except the first user of authority to combine with target information code and treat and apply and promote by having, can also combine to treat to apply with target information code by advertising and promote.
Concrete, target information code can be pre-formed, then this target information code be embedded in advertisement, by advertising, target information code is supplied to users.The application does not limit the form of advertisement, such as, can be publicized target information code by the media such as newpapers and periodicals, broadcast, TV, film, guideboard, show window, printed matter, neon bulb or form.Such as, a kind of common mode is: by placard form target information code puted up online under advertisement position, escalator, airport billboard etc.As shown in figure 14, the invitation code " Lao Luo and his friend " in Figure 14 is target information code here to a kind of propagating poster.
Comparatively preferred, in order to increase the appeal of advertisement, the user (referred to as well-known user) that popularity can be greater than default popularity threshold value is associated as first user with target information code, namely target information code table is levied and can be enjoyed the identical service of user well-known with this and service content by the second user promoted, and namely enjoys the rights and interests that user well-known with this is identical in simple terms.The user that described popularity is greater than default popularity threshold value can carry out rank according to certain standard to user, selects the most forward one or more users of rank to be greater than the user of default popularity threshold value as popularity.The application does not limit ranking criteria, adaptability can arrange according to difference to be applied.
Further, target information code can also be associated with the instant messaging window of well-known user, namely can carry out instant messaging with well-known user by associated objects information code, promote further to promote.
In conjunction with above-mentioned two kinds of ways of promotion, below embodiment the angle from the second user is described the second user and how goes down to obtain in the guiding of target information code and wait to apply.
The schematic flow sheet of the application acquisition methods that Figure 15 provides for the another embodiment of the application.As shown in figure 15, the method comprises:
501, target information code is obtained.
502, under the guiding of target information code, use and wait to apply.
In the present embodiment, promote the user of authority be called first user by treating to apply to have.Target information code is that first user is promoting the information code used in time applying, and described target information code is for characterizing popularization rights and interests, and described popularization rights and interests are used by the second user promoted the service and service content that can enjoy in time applying.
Concerning the second user, only after getting target information code, could go down to obtain in the guiding of target information code and wait to apply.
In a kind of Alternate embodiments, the second user can obtain target information code from advertisement position.Such as, the second user after seeing placard shown in Figure 14, can therefrom obtain target information code " Lao Luo and his friend ".What deserves to be explained is, in this embodiment, the second user refers to and can see this advertisement position and not yet use user to be applied, and/or, this advertisement position can be seen and be not the user of enterprise administrator.
Based on above-mentioned, the second user, under the guiding of target information code, uses process to be applied to comprise:
Download and register and wait to apply;
Log in and wait to apply;
Carry out operation associated with target information code;
After being successfully associated, the interface that target approach information code is corresponding.
In another kind of Alternate embodiments, the terminal device of the second user can receive the chained address of first user transmission; Clickthrough address, to obtain the association page that service end provides; Target information code is obtained from the association page.
Based on above-mentioned, the second user, under the guiding of target information code, uses process to be applied to comprise:
Carry out operation associated with target information code;
After being successfully associated, downloading and register and wait to apply;
Log in and wait to apply.
Wherein, carry out operation associated process with target information code to comprise:
Show the association page, input the identification information of the second user for the second user at the association page; Confirmation in response to the second user is operation associated, and the identification information of the second user and target information code are sent to service end, the incidence relation between the identification information setting up target information code and the second user for service end.
Another embodiment above-mentioned specifically can detailed description in embodiment shown in Figure 1, does not repeat them here.
From above-mentioned, under the guiding of the rights and interests that the second user characterizes at target information code, can initiatively go to use and wait to apply, achieve popularization truly, add and use customer volume to be applied, there is good promotion effect.It should be noted that, for aforesaid each embodiment of the method, in order to simple description, therefore it is all expressed as a series of combination of actions, but those skilled in the art should know, the application is not by the restriction of described sequence of movement, because according to the application, some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, the embodiment described in instructions all belongs to preferred embodiment, and involved action and module might not be that the application is necessary.
In the above-described embodiments, the description of each embodiment is all emphasized particularly on different fields, in certain embodiment, there is no the part described in detail, can see the associated description of other embodiments.
The structural representation of the application device that Figure 16 provides for the another embodiment of the application.This device is positioned at service end and realizes, and as shown in figure 16, this device comprises: the first determination module 1611, second determination module 1612 and sending module 1613.
First determination module 1611, for determining to treat the first user applied and have and promote authority.
Second determination module 1612, for determining that first user is promoting the target information code used in time applying, described target information code is for characterizing popularization rights and interests, and described popularization rights and interests are used by the second user promoted the service and service content that can enjoy in time applying.
Sending module 1613, comprises the promotion message of described target information code for sending to the client of first user, to be promoted wait to apply for first user by described target information code to the second user.
In an Alternate embodiments, the first determination module 1611 is specifically for performing the operation of following at least one:
Determine to use and wait to apply and be arranged in the user of white list for first user;
Determine to use and wait to apply and user gradation is first user higher than the user of given level;
Determine to use enterprise customer to be applied for first user.
In an Alternate embodiments, the second determination module 1612 specifically for: be that first user distributes target information code.
In an Alternate embodiments, the second determination module 1612 specifically for:
For first user provides the information code page;
Receive the candidate information code that first user inputs at the information code page;
The availability of candidate information code is verified, and when by verification, determines that candidate information code is target information code.
In an Alternate embodiments, as shown in figure 17, this device also comprises: provide module 1711, receiver module 1712, relating module 1713 and state recording module 1714.
Module 1711 is provided, in response to the second user to the scan operation of Quick Response Code corresponding to above-mentioned promotion message or in response to the trigger request of the second user to chained address corresponding to above-mentioned promotion message, for the second user provides the association page.
Receiver module 1712, for receiving the identification information of the second user the second user of association page input.
Relating module 1713, for operation associated in the confirmation of the association page in response to the second user, associates the identification information of the second user with target information code.
State recording module 1714, for recording the popularization state of the second user for associate.
In an Alternate embodiments, provide module 1711 also for: be successfully associated the page for the second user provides.
Wherein, the above-mentioned page that is successfully associated comprises following at least one information:
Above-mentioned popularization rights and interests;
Point to the information of downloading page to be applied;
The number of users that target information code still can associate;
The number of users that target information code has associated;
The residue effective time of target information code;
Be used to indicate the second user to need before obtaining popularization rights and interests by waiting the guidance information that the popularization applied operates.
In an Alternate embodiments, as shown in figure 17, this device also comprises: judge module 1715.
Judge module 1715, before being associated with target information code by the identification information of the second user at relating module 1713, performs at least one judgement operation following:
Judge whether target information code exists;
Judge the whether not associated any information code of the identification information of the second user;
Judge whether the number of users that target information code has associated is less than predetermined number threshold value;
Judge that the second user triggers the operation associated time whether in the term of validity of target information code;
And at least one judge operation judged result be time, trigger relating module 1713 perform the operation identification information of the second user and target information code being carried out associating.
In an Alternate embodiments, as shown in figure 17, this device also comprises: reminding module 1716.
Reminding module 1716, during for judging to exist in operation situation that judged result is no at least one, sends corresponding miscue information to the second user.
In an Alternate embodiments, provide module 1711 also for: treat the registration request applied in response to the second user, for the second user provides enrollment page.Accordingly, receiver module 1712 also for: the identification information receiving the second user that the second user inputs at enrollment page, the popularization state upgrading the second user is registered.
In an Alternate embodiments, state recording module 1714 also for: operate according to the popularization of guidance information by execution to be applied in response to the second user, and after second user's successful execution promotes operation, upgrade the popularization state of the second user be successful.
In an Alternate embodiments, above-mentioned popularization operation comprises: create team, complete the people of certification and activation specified quantity.
In an Alternate embodiments, as shown in figure 17, this device also comprises: statistical treatment module 1717.
Statistical treatment module 1717, for:
The popularization state of statistics target information code correspondence is successful number of users;
Be successful number of users according to the popularization state of target information code correspondence, determine the popularization honorary title of first user;
The popularization honorary title of first user is shown in the personal information page of first user.
In an Alternate embodiments, sending module 1613 is also for popularization state from the second user to first user that push.
Optionally, above-mentioned popularization rights and interests are the service enjoyed of first user owning user grade and service content.
Optionally, above-mentioned second user not yet uses user to be applied, and/or waits to apply for have used but be not the user of enterprise administrator.
Optionally, above-mentioned waiting is applied as instant messaging application, but is not limited thereto.
The application device that the present embodiment provides, be positioned at service end to realize, treat to apply by the user with popularization authority and promote, in extension process, characterized by information code and used by popularization user the service and service content that can enjoy in time applying, there is the user promoting authority and promoted user by information code being sent to, make to be promoted user and can see the service that oneself can be enjoyed and service content, attract initiatively to be used application by popularization user, reach the object applied, improve the customer volume using application.
The structural representation of the application device that Figure 18 provides for the another embodiment of the application.This device is positioned at client and realizes, and as shown in figure 18, this device comprises: receiver module 1811 and sending module 1812.
Receiver module 1811, for receiving the promotion message comprising target information code that service end sends.
Wherein, target information code is that first user is promoting the information code used in time applying, target information code is for characterizing popularization rights and interests, promoting rights and interests is used by the second user promoted the service and service content that can enjoy in time applying, and first user treats the user applying and have and promote authority.
Sending module 1812, for sending target information code to the second user, waits to apply to promote.
Further, as shown in figure 18, this device also comprises: display module 1813.
Receiver module 1811 before receiving target information code, also for: receive service end send the information code page.
Display module 1812, for the exhibition information code page, for first user at information code page input candidate information code.
Sending module 1813 also for: in response to the submit operation of first user, candidate information code is sent to service end, determines target information code for service end according to candidate information code.
Optionally, sending module 1812 specifically for:
To the Quick Response Code that the second user provides promotion message corresponding, for service end in response to the scan operation of the second user to Quick Response Code; Or
Link address corresponding to promotion message is sent, for service end in response to the trigger request of the second user to described chained address to the second user.
The application device that the present embodiment provides, be positioned at client to realize, match with above-mentioned application device, in extension process, by sign by popularization user use the information code of service and the service content can enjoyed in time applying send to by popularization user, make to be promoted user and can see the service that oneself can be enjoyed and service content, attract to be promoted user and initiatively use application, reach the object applied, improve the customer volume using application.
The structural representation of the application acquisition device that Figure 19 provides for the another embodiment of the application.As shown in figure 19, this device comprises: acquisition module 1911 and use module 1912.
Acquisition module 1911, for obtaining target information code.
Wherein, target information code is that first user is promoting the information code used in time applying, target information code is for characterizing popularization rights and interests, promoting rights and interests is used by the second user promoted the service and service content that can enjoy in time applying, and first user treats the user applying and have and promote authority.
Use module 1912, under the guiding of target information code, use and wait to apply.
In an Alternate embodiments, acquisition module 1911 specifically for: from advertisement position, obtain target information code.
Accordingly, use module 1912 specifically for:
Download and register and wait to apply;
Log in and wait to apply;
Carry out operation associated with target information code;
After being successfully associated, the interface that target approach information code is corresponding.
In an Alternate embodiments, acquisition module 1911 specifically for:
Receive the chained address that first user sends;
Clickthrough address, to obtain the association page that service end provides;
Target information code is obtained from the association page.
Accordingly, use module 1912 specifically for:
Carry out operation associated with target information code;
After being successfully associated, downloading and register and wait to apply;
Log in and wait to apply.
Further, use module 1912 when carrying out operation associated with target information code, specifically for:
Show the association page, input the identification information of the second user for the second user at the association page;
Confirmation in response to the second user is operation associated, and the identification information of the second user and target information code are sent to service end, the incidence relation between the identification information setting up target information code and the second user for service end.
The application acquisition device that the present embodiment provides, obtain to characterize and used the information code of service and the service content can enjoyed in time applying by popularization user, make to be promoted user and can see the service that oneself can be enjoyed and service content, attract initiatively to be used application by popularization user, reach the object applied, improve the customer volume using application.
Those skilled in the art can be well understood to, and for convenience and simplicity of description, the system of foregoing description, the specific works process of device and unit, with reference to the corresponding process in preceding method embodiment, can not repeat them here.
In several embodiments that the application provides, should be understood that, disclosed system, apparatus and method, can realize by another way.Such as, device embodiment described above is only schematic, such as, the division of described unit, be only a kind of logic function to divide, actual can have other dividing mode when realizing, such as multiple unit or assembly can in conjunction with or another system can be integrated into, or some features can be ignored, or do not perform.Another point, shown or discussed coupling each other or direct-coupling or communication connection can be by some interfaces, and the indirect coupling of device or unit or communication connection can be electrical, machinery or other form.
The described unit illustrated as separating component or can may not be and physically separates, and the parts as unit display can be or may not be physical location, namely can be positioned at a place, or also can be distributed in multiple network element.Some or all of unit wherein can be selected according to the actual needs to realize the object of the present embodiment scheme.
In addition, each functional unit in each embodiment of the application can be integrated in a processing unit, also can be that the independent physics of unit exists, also can two or more unit in a unit integrated.Above-mentioned integrated unit both can adopt the form of hardware to realize, and the form that hardware also can be adopted to add SFU software functional unit realizes.
The above-mentioned integrated unit realized with the form of SFU software functional unit, can be stored in a computer read/write memory medium.Above-mentioned SFU software functional unit is stored in a storage medium, comprising some instructions in order to make a computer equipment (can be personal computer, server, or the network equipment etc.) or processor (processor) perform the part steps of method described in each embodiment of the application.And aforesaid storage medium comprises: USB flash disk, portable hard drive, ROM (read-only memory) (Read-OnlyMemory, ROM), random access memory (RandomAccessMemory, RAM), magnetic disc or CD etc. various can be program code stored medium.
Last it is noted that above embodiment is only in order to illustrate the technical scheme of the application, be not intended to limit; Although with reference to previous embodiment to present application has been detailed description, those of ordinary skill in the art is to be understood that: it still can be modified to the technical scheme described in foregoing embodiments, or carries out equivalent replacement to wherein portion of techniques feature; And these amendments or replacement, do not make the essence of appropriate technical solution depart from the spirit and scope of each embodiment technical scheme of the application.

Claims (50)

1. an application method, is characterized in that, comprising:
Determine to treat the first user applied and have and promote authority;
Determine the target information code that described first user uses described in promoting in time applying, described target information code is for characterizing popularization rights and interests, and described popularization rights and interests are the service that can be enjoyed in time applying described in use by the second user of promoting and service content;
Client to described first user sends and comprises the promotion message of described target information code, waits to apply described in being promoted for described first user by described target information code to described second user.
2. method according to claim 1, is characterized in that, described determine to treat to apply to have promote the first user of authority, comprise following at least one mode:
Determine to wait to apply described in using and be arranged in the user of white list for described first user;
Determine to wait to apply described in using and user gradation higher than the user of given level for described first user;
Determine that enterprise customer to be applied described in using is for described first user.
3. method according to claim 1, is characterized in that, the described target information code determining the use in time applying described in promoting of described first user, comprising:
For described first user distributes described target information code.
4. method according to claim 1, is characterized in that, the described target information code determining the use in time applying described in promoting of described first user, comprising:
For described first user provides the information code page;
Receive the candidate information code that described first user inputs at the described information code page;
The availability of described candidate information code is verified, and when by verification, determines that described candidate information code is described target information code.
5. method according to claim 1, is characterized in that, also comprises:
In response to described second user to the scan operation of Quick Response Code corresponding to described promotion message or in response to the trigger request of described second user to chained address corresponding to described promotion message, for described second user provides the association page;
Receive the identification information of described second user that described second user inputs at the described association page;
Operation associated in the confirmation of the described association page in response to described second user, the identification information of described second user is associated with described target information code, and the popularization state recording described second user is for associate.
6. method according to claim 5, is characterized in that, also comprises:
The page is successfully associated for described second user provides;
Wherein, be successfully associated the page described in and comprise following at least one information:
Described popularization rights and interests;
The information of downloading page to be applied described in sensing;
The number of users that described target information code still can associate;
The number of users that described target information code has associated;
The residue effective time of described target information code;
Be used to indicate the guidance information that described second user needed to be operated by the described popularization waiting to have applied before obtaining described popularization rights and interests.
7. method according to claim 5, is characterized in that, described the identification information of described second user is associated with described target information code before, also comprise perform following at least one judge operation:
Judge whether described target information code exists;
Judge the whether not associated any information code of the identification information of described second user;
Judge whether the number of users that described target information code has associated is less than predetermined number threshold value;
Judge that described second user triggers the operation associated time whether in the term of validity of described target information code;
If it is then perform the operation identification information of described second user and described target information code being carried out associating that the judged result of at least one judgement operation described is.
8. method according to claim 7, is characterized in that, also comprises:
If there is the situation that judged result is no at least one judgement operation described, then send corresponding miscue information to described second user.
9. method according to claim 6, is characterized in that, also comprises:
In response to described second user to registration request described to be applied, for described second user provides enrollment page;
Receive the identification information of described second user that described second user inputs at described enrollment page, the popularization state upgrading described second user is registered.
10. method according to claim 9, is characterized in that, also comprises:
The described popularization operation of execution to be applied described in passing through according to described guidance information in response to described second user, and the popularization state upgrading described second user promote operation described in described second user's successful execution after is successful.
11. methods according to claim 10, is characterized in that, described popularization operation comprises: create team, complete the people of certification and activation specified quantity.
12. methods according to claim 10, is characterized in that, also comprise:
The popularization state of adding up described target information code correspondence is successful number of users;
Be successful number of users according to the popularization state of described target information code correspondence, determine the popularization honorary title of described first user;
The popularization honorary title of described first user is shown in the personal information page of described first user.
13. methods according to claim 10, is characterized in that, also comprise:
The popularization state of described second user is pushed to described first user.
14. methods according to any one of claim 1-13, is characterized in that, described popularization rights and interests are the service enjoyed of described first user owning user grade and service content.
15. methods according to any one of claim 1-13, is characterized in that, described second user is for: user to be applied described in not yet using and wait to apply described in having used but be not at least one in the user of enterprise administrator.
16. methods according to any one of claim 1-15, is characterized in that, described in wait to apply as instant messaging application.
17. 1 kinds of application methods, is characterized in that, comprising:
Receive the promotion message comprising target information code that service end sends;
Wherein, described target information code is that first user is promoting the information code used in time applying, described target information code is for characterizing popularization rights and interests, described popularization rights and interests are the service that can be enjoyed in time applying described in use by the second user of promoting and service content, and described first user waits to apply to described the user having and promote authority;
Send described target information code to described second user, wait to apply described in promoting.
18. methods according to claim 17, is characterized in that, before what described reception service end sent comprise the promotion message of target information code, comprising:
Receive the information code page that described service end sends;
Show the described information code page, for described first user at described information code page input candidate information code;
In response to the submit operation of described first user, described candidate information code is sent to described service end, determine described target information code for described service end according to described candidate information code.
19. methods according to claim 17 or 18, is characterized in that, describedly send described target information code to described second user, wait to apply, comprising described in promoting:
There is provided to described second user the Quick Response Code that described promotion message is corresponding, for service end in response to described second user to the scan operation of described Quick Response Code; Or
Send chained address corresponding to described promotion message to described second user, for service end in response to described second user to the trigger request of described chained address.
20. 1 kinds of application acquisition methods, is characterized in that, comprising:
Obtain target information code;
Wherein, described target information code is that first user is promoting the information code used in time applying, described target information code is for characterizing popularization rights and interests, described popularization rights and interests are the service that can be enjoyed in time applying described in use by the second user of promoting and service content, and described first user waits to apply to described the user having and promote authority;
Under the guiding of described target information code, wait described in using to apply.
21. methods according to claim 20, is characterized in that, described acquisition target information code, comprising:
Described target information code is obtained from advertisement position.
22. methods according to claim 21, is characterized in that, described under the guiding of described target information code, wait to apply, comprising described in using:
Download and wait to apply described in registering;
Wait described in login to apply;
Carry out operation associated with described target information code;
After being successfully associated, enter the interface of described target information code correspondence.
23. methods according to claim 20, is characterized in that, described acquisition target information code, comprising:
Receive the chained address that described first user sends;
Click described chained address, to obtain the association page that service end provides;
Described target information code is obtained from the described association page.
24. methods according to claim 23, is characterized in that, described under the guiding of described target information code, wait to apply, comprising described in using:
Carry out operation associated with described target information code;
After being successfully associated, downloading and wait to apply described in registering;
Wait described in login to apply.
25. methods according to claim 24, is characterized in that, described and described target information code carries out operation associated, comprising:
Show the described association page, for the identification information of the second user described second user of described association page input;
Confirmation in response to described second user is operation associated, the identification information of described second user and described target information code are sent to described service end, the incidence relation between the identification information setting up described target information code and described second user for described service end.
26. 1 kinds of application devices, is characterized in that, comprising:
First determination module, for determining to treat the first user applied and have and promote authority;
Second determination module, for determining the target information code that described first user uses described in popularization in time applying, described target information code is for characterizing popularization rights and interests, and described popularization rights and interests are the service that can be enjoyed in time applying described in use by the second user of promoting and service content;
Sending module, comprises the promotion message of described target information code for sending to the client of described first user, waits to apply described in being promoted for described first user by described target information code to described second user.
27. devices according to claim 26, is characterized in that, described first determination module is specifically for performing the operation of following at least one:
Determine to wait to apply described in using and be arranged in the user of white list for described first user;
Determine to wait to apply described in using and user gradation higher than the user of given level for described first user;
Determine that enterprise customer to be applied described in using is for described first user.
28. devices according to claim 26, is characterized in that, described second determination module specifically for:
For described first user distributes described target information code.
29. devices according to claim 26, is characterized in that, described second determination module specifically for:
For described first user provides the information code page;
Receive the candidate information code that described first user inputs at the described information code page;
The availability of described candidate information code is verified, and when by verification, determines that described candidate information code is described target information code.
30. devices according to claim 26, is characterized in that,
Also comprise:
Module is provided, in response to described second user to the scan operation of Quick Response Code corresponding to described promotion message or in response to the trigger request of described second user to chained address corresponding to described promotion message, for described second user provides the association page;
Receiver module, for receiving the identification information of described second user that described second user inputs at the described association page;
Relating module, for operation associated in the confirmation of the described association page in response to described second user, associates the identification information of described second user with described target information code;
State recording module, for recording the popularization state of described second user for associate.
31. devices according to claim 30, is characterized in that,
Described provide module also for: be successfully associated the page for described second user provides.
Wherein, be successfully associated the page described in and comprise following at least one information:
Described popularization rights and interests;
The information of downloading page to be applied described in sensing;
The number of users that described target information code still can associate;
The number of users that described target information code has associated;
The residue effective time of described target information code;
Be used to indicate the guidance information that described second user needed to be operated by the described popularization waiting to have applied before obtaining described popularization rights and interests.
32. devices according to claim 30, is characterized in that, also comprise:
Judge module, for performing at least one judgement operation following:
Judge whether described target information code exists;
Judge the whether not associated any information code of the identification information of described second user;
Judge whether the number of users that described target information code has associated is less than predetermined number threshold value;
Judge that described second user triggers the operation associated time whether in the term of validity of described target information code;
And described at least one judge the judged result of operation be time, trigger described relating module and perform and the identification information of described second user and described target information code are carried out the operation that associates.
33. devices according to claim 32, is characterized in that, also comprise:
Reminding module, for described at least one judge to exist in operation the situation that judged result is no time, send corresponding miscue information to described second user.
34. devices according to claim 31, is characterized in that,
Described provide module also for: in response to described second user to registration request described to be applied, for described second user provides enrollment page;
Described receiver module also for: the identification information receiving described second user that described second user inputs at described enrollment page, the popularization state upgrading described second user is registered.
35. devices according to claim 34, is characterized in that,
Described state recording module is also for the described popularization operation of execution to be applied described in passing through according to described guidance information in response to described second user, and the popularization state upgrading described second user promote operation described in described second user's successful execution after is successful.
36. devices according to claim 35, is characterized in that, described popularization operation comprises: create team, complete the people of certification and activation specified quantity.
37. devices according to claim 35, is characterized in that, also comprise:
Statistical treatment module, for:
The popularization state of adding up described target information code correspondence is successful number of users;
Be successful number of users according to the popularization state of described target information code correspondence, determine the popularization honorary title of described first user;
The popularization honorary title of described first user is shown in the personal information page of described first user.
38. devices according to claim 35, is characterized in that,
Described sending module is also for popularization state from described second user to described first user that push.
39. devices according to any one of claim 26-38, is characterized in that, described popularization rights and interests are the service enjoyed of described first user owning user grade and service content.
40. devices according to any one of claim 26-38, is characterized in that, described second user is for: user to be applied described in not yet using and wait to apply described in having used but be not at least one in the user of enterprise administrator.
41. devices according to any one of claim 26-38, is characterized in that, described in wait to apply as instant messaging application.
42. 1 kinds of application devices, is characterized in that, comprising:
Receiver module, for receiving the promotion message comprising target information code that service end sends;
Wherein, described target information code is that first user is promoting the information code used in time applying, described target information code is for characterizing popularization rights and interests, described popularization rights and interests are the service that can be enjoyed in time applying described in use by the second user of promoting and service content, and described first user waits to apply to described the user having and promote authority;
Sending module, for sending described target information code to described second user, waits to apply described in promoting.
43. devices according to claim 42, is characterized in that, also comprise: display module;
Described receiver module also for: receive described service end send the information code page;
Described display module, for showing the described information code page, for described first user at described information code page input candidate information code;
Described sending module also for: in response to the submit operation of described first user, described candidate information code is sent to described service end, determines described target information code for described service end according to described candidate information code.
44. devices according to claim 42 or 43, is characterized in that
Described sending module specifically for:
There is provided to described second user the Quick Response Code that described promotion message is corresponding, for service end in response to described second user to the scan operation of described Quick Response Code; Or
Send chained address corresponding to described promotion message to described second user, for service end in response to described second user to the trigger request of described chained address.
45. 1 kinds of application acquisition device, is characterized in that, comprising:
Acquisition module, for obtaining target information code;
Wherein, described target information code is that first user is promoting the information code used in time applying, described target information code is for characterizing popularization rights and interests, described popularization rights and interests are the service that can be enjoyed in time applying described in use by the second user of promoting and service content, and described first user waits to apply to described the user having and promote authority;
Use module, under the guiding of described target information code, wait described in using to apply.
46. devices according to claim 45, is characterized in that, described acquisition module specifically for:
Described target information code is obtained from advertisement position.
47. devices according to claim 46, is characterized in that, described use module specifically for:
Download and wait to apply described in registering;
Wait described in login to apply;
Carry out operation associated with described target information code;
After being successfully associated, enter the interface of described target information code correspondence.
48. devices according to claim 45, is characterized in that, described acquisition module specifically for:
Receive the chained address that described first user sends;
Click described chained address, to obtain the association page that service end provides;
Described target information code is obtained from the described association page.
49. devices according to claim 48, is characterized in that, described use module specifically for:
Carry out operation associated with described target information code;
After being successfully associated, downloading and wait to apply described in registering;
Wait described in login to apply.
50. devices according to claim 48, is characterized in that, described use module specifically for:
Show the described association page, for the identification information of the second user described second user of described association page input;
Confirmation in response to described second user is operation associated, the identification information of described second user and described target information code are sent to described service end, the incidence relation between the identification information setting up described target information code and described second user for described service end.
CN201510960330.XA 2015-12-21 2015-12-21 Application promotion method and device Pending CN105447727A (en)

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