CN103345421B - Application program method for pushing and device - Google Patents

Application program method for pushing and device Download PDF

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Publication number
CN103345421B
CN103345421B CN201310247588.6A CN201310247588A CN103345421B CN 103345421 B CN103345421 B CN 103345421B CN 201310247588 A CN201310247588 A CN 201310247588A CN 103345421 B CN103345421 B CN 103345421B
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application program
simplified version
user
information
version
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CN103345421A (en
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李自军
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Huawei Technologies Co Ltd
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Huawei Technologies Co Ltd
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Abstract

The embodiment of the present invention provides a kind of application program method for pushing and device, and wherein application program method for pushing includes：The application program sending out notice for notifying that server sends is received, the application program sending out notice includes the simplified version information of application program；The simplified version content of application program according to the simplified version acquisition of information of the application program, and the simplified version content of the application program is shown, the embodiment of the present invention additionally provides corresponding device.Technical scheme provided in an embodiment of the present invention can facilitate user quickly and accurately to download to satisfied application program, improve the accuracy rate that application program is pushed.

Description

Application program method for pushing and device
Technical field
The present embodiments relate to communication technical field, more particularly to a kind of application program method for pushing and device.
Background technology
With widely using for the user equipmenies such as smart mobile phone, the quantity of various application programs is also being skyrocketed through, user Music can be easily listened by application program, video is seen, is seen webpage, shopping or reserving hotel air ticket etc., enjoy application program For the facility that life brings.Cut-off in June, 2012, in apple application shop（App Store）On number of applications More than 650,000, the number of applications of Android platform also has been over 600,000.
The recommendation of application program of the prior art, download and mechanism is installed, be all that application program shop is logged in by user Browsed, or input keyword is scanned for, wherein the application program in up to hundreds of thousands searches oneself desired application Program, is then installed and is downloaded again, due to the huge amount of application program, thus exist application program search difficulty compared with Greatly.Therefore, there is user in the prior art cannot conveniently obtain the defect of application program of oneself needs.
The content of the invention
The embodiment of the present invention provides a kind of application program method for pushing and device, for improving the accurate of application program push Rate.
The first aspect of the embodiment of the present invention is to provide a kind of application program method for pushing, including：
The application program sending out notice for notifying that server sends is received, the application program sending out notice includes application program Simplified version information；
The simplified version content of application program according to the simplified version acquisition of information of the application program, and show described answering With the simplified version content of program.
With reference in a first aspect, in the first possible implementation, the application program sending out notice also includes application The universal resource identifier of the full version of program, then the above method also include：
When the request of the full version that user initiates the acquisition application program is detected, according to the complete of the application program The universal resource identifier of justifying obtains the full version of the application program.
With reference to the first possible implementation of first aspect, in second possible implementation：
The request for detecting the full version that user initiates the acquisition application program includes：Detect user and initiate pin Interactive operation to the simplified version content of the application program；Or,
The simplified version information of the application program includes the universal resource identifier of the icon of application program, described to detect The interactive operation that user initiates the simplified version information for the application program includes：
The universal resource identifier of the icon according to the application program obtains the icon of the application program；
Detect the clicking operation that user initiates the icon for the application program.
With reference in a first aspect, or combine first aspect above-mentioned any one implementation, in the third possible reality In existing mode：
The simplified version information of the application program includes the simplified version content of application program, described according to the application program Simplified version acquisition of information described in the simplified version content of application program include：
The application program sending out notice is parsed, institute is directly obtained from the simplified version information of the application program State the simplified version content of application program；Or,
The simplified version information of the application program includes the universal resource identifier of the simplified version of application program, the basis The simplified version content of application program includes described in the simplified version acquisition of information of application program：
The application program sending out notice is parsed, described answering is obtained from the simplified version information of the application program With the universal resource identifier of the simplified version of program, and obtained according to the universal resource identifier of the simplified version of the application program The simplified version content of the application program.
With reference to first aspect or above-mentioned any one implementation of first aspect, in the 4th kind of possible implementation In, the above method also includes：
When the request of the full version that user initiates the acquisition application program is detected, generate feedback message and be simultaneously sent to Notify server.
With reference to first aspect or above-mentioned any one implementation of first aspect, in the 5th kind of possible implementation In, above-mentioned application program sending out notice also the character introduction content including application program, the simplified version content of above-mentioned application program It is the simplified version content of form web page.
Second aspect of the embodiment of the present invention is to provide second application program method for pushing, including：
Characteristic information according to user's characteristic information and application program selects at least one target visitor of the application program Family end；
Being sent at least one destination client of selection includes the application program of the simplified version information of the application program Sending out notice, so that the simplification of destination client application program according to the simplified version acquisition of information of the application program Version content, and show the simplified version content of the application program.
It is above-mentioned according to user's characteristic information and application program in the first possible implementation with reference to second aspect Characteristic information select at least one destination client of the application program to include：
Keyword in keyword and user's characteristic information in the characteristic information of the application program is carried out at matching Reason, the application client that the corresponding user of user's characteristic information that acquisition similarity is more than given threshold logs in is used as target Client.
With reference to the first possible implementation of second aspect or second aspect, in second possible implementation In, the universal resource identifier of the above-mentioned application program sending out notice also full version including the application program is described to selection At least one destination client send the application program sending out notice for including the simplified version information of the application program before and also Including：
Obtain the simplified version information of the application program, and the full version of the application program universal resource identifier Symbol.
With reference to the first possible implementation of second aspect or second aspect, in the third possible implementation In, the above method also includes：
The destination client is received to be given birth to when the request of the full version that user initiates the acquisition application program is detected Into feedback message, and update the user's characteristic information of login user on the destination client.
With reference to the third possible implementation of second aspect, in the 4th kind of possible implementation, above-mentioned application The universal resource identifier of the icon of the simplified version information of program including the application program, and the application program simplification One in the simplified version content of the universal resource identifier of version content and the application program.
3rd aspect of the embodiment of the present invention is to provide a kind of application program pusher, including：
Receiver module, for receiving the application program sending out notice for notifying that server sends, the application program pushes logical Know the simplified version information including application program；
Parsing module is notified, for the simplified version of application program described in the simplified version acquisition of information according to the application program Content, and show the simplified version content of the application program.
With reference to the third aspect, in the first possible implementation, above-mentioned application program sending out notice also includes application The universal resource identifier of the full version of program, said apparatus also include：
Detection module, the request of the full version for detecting user whether to initiate to obtain the application program；
Acquisition module, initiates to obtain asking for the full version of the application program for detecting user in the detection module When asking, the universal resource identifier of the full version according to the application program obtains the full version of the application program.
With reference to the first possible implementation of the third aspect, in second possible implementation：
Whether above-mentioned detection module initiates the friendship of the simplified version content for the application program specifically for detection user Interoperability；Or,
The simplified version information of above-mentioned application program includes the universal resource identifier of the icon of application program, the detection mould Block obtains the icon of the application program specifically for the universal resource identifier of the icon according to the application program, and detection is used Whether the clicking operation of icon for the application program is initiated in family.
With reference to the third aspect or above-mentioned any one implementation of the third aspect, in the third possible implementation In：
The simplified version information of above-mentioned application program includes the simplified version content of application program, and the notice parsing module is specific For being parsed to the application program sending out notice, described answering is directly obtained from the simplified version information of the application program With the simplified version content of program；Or,
The simplified version information of above-mentioned application program includes the universal resource identifier of the simplified version of application program, the notice Parsing module is obtained specifically for being parsed to the application program sending out notice from the simplified version information of the application program The application program simplified version universal resource identifier, and the simplified version according to the application program generic resource mark Know the simplified version content that symbol obtains the application program.
With reference to the third aspect or above-mentioned any one implementation of the third aspect, in the 4th kind of possible implementation In, said apparatus also include：
Sending module, for when the request of the full version that user initiates the acquisition application program is detected, generation to be anti- Feedback information and sending gives notice server.
With reference to the third aspect or above-mentioned any one implementation of the third aspect, in the 5th kind of possible implementation In, the application program sending out notice also the character introduction content including application program, the simplified version content of the application program It is the simplified version content of form web page.
4th aspect of the embodiment of the present invention is to provide another application program pusher, including：
Selecting module, for selecting the application program extremely according to the characteristic information of user's characteristic information and application program A few destination client；
Sending module, includes that the simplified version of the application program is believed for being sent at least one destination client of selection The application program sending out notice of breath, so that the destination client should according to the simplified version acquisition of information of the application program With the simplified version content of program, and show the simplified version content of the application program.
With reference to fourth aspect, in the first possible implementation, above-mentioned selecting module is specifically for the application The keyword in keyword and user's characteristic information in the characteristic information of program carries out matching treatment, obtains similarity more than setting Application client that the corresponding user of user's characteristic information of threshold value logs in is determined as destination client.
With reference to the first possible implementation of fourth aspect or fourth aspect, in second possible implementation In, the universal resource identifier of the above-mentioned application program sending out notice also full version including the application program, described device is also Including：
The full version of acquisition module, the simplified version information for obtaining the application program, and the application program Universal resource identifier.
With reference to the first possible implementation of fourth aspect or fourth aspect, in the third possible implementation In, said apparatus can further include：
Receiver module, the complete of user's initiation acquisition application program is being detected for receiving the destination client The feedback message generated during the request of version, and update the user's characteristic information of login user on the destination client.
With reference to the third possible implementation of fourth aspect, in the 4th kind of possible implementation, the application The universal resource identifier of the icon of the simplified version information of program including the application program, and the application program simplification One in the simplified version content of the universal resource identifier of version content and the application program.
Technical scheme provided in an embodiment of the present invention, wherein sending the simplified version information of application program to user equipment, uses After family equipment receives the simplified version information of above-mentioned application program, can be according to the simplified version acquisition of information application program of application program Simplified version content, and the simplified version content of application program is shown on the display of user equipment such that it is able to facilitate user Check and understand application program, it is possible to be confirmed whether to download the full version of the application program according to above-mentioned simplified version content. The simplified version content of various application programs first can be sent to user by the embodiment of the present invention through the above way, for user's choosing Select, user can be facilitated quickly and accurately to download to satisfied application program, improve the accuracy rate that application program is pushed.
Brief description of the drawings
Technical scheme in order to illustrate more clearly the embodiments of the present invention, below will be to that will make needed for embodiment description Accompanying drawing is briefly described, it should be apparent that, drawings in the following description are some embodiments of the present invention, for this For the those of ordinary skill of field, without having to pay creative labor, other can also be obtained according to these accompanying drawings Accompanying drawing.
Fig. 1 is the schematic flow sheet one of application program method for pushing in the embodiment of the present invention；
Fig. 2 is the schematic flow sheet two of application program method for pushing in the embodiment of the present invention；
Fig. 3 is the structural representation one of application program pusher in the embodiment of the present invention；
Fig. 4 is the structural representation two of application program pusher in the embodiment of the present invention；
Fig. 5 is the structural representation three of application program pusher in the embodiment of the present invention；
Fig. 6 is the structural representation four of application program pusher in the embodiment of the present invention；
Fig. 7 is the structural representation of user equipment in the embodiment of the present invention；
Fig. 8 is the structural representation of server in the embodiment of the present invention；
Fig. 9 is the system architecture diagram in the specific embodiment of the invention；
Figure 10 is the schematic flow sheet of main process task flow in the embodiment of the present invention；
Figure 11 is to select user group in embodiment illustrated in fig. 10 the step of flow chart；
Figure 12 be the specific embodiment of the invention in show application program simplified version content schematic diagram.
Specific embodiment
To make the purpose, technical scheme and advantage of the embodiment of the present invention clearer, below in conjunction with the embodiment of the present invention In accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is A part of embodiment of the present invention, rather than whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art The every other embodiment obtained under the premise of creative work is not made, belongs to the scope of protection of the invention.
For the defect of prior art, a kind of application program method for pushing is the embodiment of the invention provides, specifically, this is pushed away Delivery method can be pushed from notice server to the application client installed on a user device, method for pushing therein It is included in user equipment side and the method for notifying server side.Specifically, Fig. 1 is application program push side in the embodiment of the present invention The schematic flow sheet one of method, as shown in figure 1, including the steps：
Step 101, user equipment receive the application program sending out notice for notifying that server sends, and the application program is pushed Notice includes the simplified version information of application program；
The simplified version content of step 102, the user equipment application program according to the simplified version acquisition of information of application program, And show the simplified version content of the application program.
The technical scheme that the above embodiment of the present invention is provided, wherein being to be sent to apply journey to user equipment from notice server The simplified version information of sequence, after user equipment receives the simplified version information of above-mentioned application program, can be according to the simplification of application program The simplified version content of version acquisition of information application program, and shown in the simplified version of application program on the display of user equipment Hold such that it is able to facilitate user to check and understand application program, it is possible to be confirmed whether to download according to above-mentioned simplified version content The full version of the application program.The embodiment of the present invention first can send out the simplified version content of various application programs through the above way User is given, for user's selection, user can be facilitated quickly and accurately to download to satisfied application program, improve application program The accuracy rate of push, wherein it is possible to pass through to install client software on a user device, completes above-mentioned each step.
Further, in the above embodiment of the present invention, application program is also included in above-mentioned application program sending out notice The universal resource identifier of full version, and when the request of the full version that user initiates the acquisition application program is detected, root The full version of the application program is obtained according to the universal resource identifier of the full version of the application program.
Wherein, the above-mentioned request for detecting the full version that user initiates the acquisition application program can include two kinds of feelings Condition：
One is to detect the interactive operation that user initiates the simplified version content for the application program, as described above should Can detect the interactive operation that user touches the function button on player when with program being music player.
Two is the universal resource identifier of icon of the simplified version information including application program in the application program, described The request for detecting the full version that user initiates the acquisition application program includes：
The universal resource identifier of the icon according to the application program obtains the icon of the application program；
Detect the clicking operation that user initiates the icon for the application program.
Specifically, in the case of such, the generic resource of the icon of application program is included in the simplified version information of application program During identifier, user equipment can download the icon of application program according to above-mentioned universal resource identifier, for example can be Detect user for application program interactive operation when, user equipment download application program icon simultaneously be added to user On the desktop of equipment, or when showing simplified version content using browser, browser can be automatically according to above-mentioned general money Source identifier is downloaded the icon of application program and is shown.
Specifically, the icon of the application program in the above embodiment of the present invention can be general with the full version of application program Resource identifier is associated so that when user clicks on the icon of application program, can directly be triggered and be downloaded the complete of application program Version.
In the above embodiment of the present invention, wherein according to the simplified version acquisition of information of application program application program simplification Version content includes two kinds of situations, and one is the simplified version content of the simplified version information including application program of the application program, another Plant the universal resource identifier of simplified version of the simplified version information including application program for being the application program.
When the simplified version information of application program includes the simplified version content of application program, the letter according to application program Change the simplified version content of application program described in version acquisition of information, can specifically include：The application program sending out notice is carried out Parsing, directly obtains the simplified version content of the application program from the simplified version information of the application program.
When the simplified version information of application program includes the universal resource identifier of simplified version of application program, the basis The simplified version content of application program, can specifically include described in the simplified version acquisition of information of application program：To the application program Sending out notice is parsed, and the general money of the simplified version of the application program is obtained from the simplified version information of the application program Source identifier, and obtained in the simplified version of the application program according to the universal resource identifier of the simplified version of the application program Hold.
And the universal resource identifier of the above-mentioned full version according to application program obtains the full version of the application program Two kinds of situations can also be included, if one is that the application program is Web type applications, the application journey is connected by browser The universal resource identifier of the full version of sequence, and the full version of the application program is presented by browser；If or described Application program is primary（Native）Using then described in the universal resource identifier download of the full version according to the application program The full version of application program.
In the above embodiment of the present invention, in the application program sending out notice therein also character introduction including application program Hold, the simplified version content of the application program is the simplified version content of form web page.
In the above embodiment of the present invention, the steps is can further include：Initiate to obtain institute user is detected During the request of the full version for stating application program, generate feedback message and be sent to notice server, specifically, the feedback message can It is special with the user for updating correspondence user after above-mentioned feedback message is received by notice server with the identification information including user Reference ceases.
In addition, being directed to server side, it can perform step as shown in Figure 2, and Fig. 2 is application journey in the embodiment of the present invention The schematic flow sheet two of sequence method for pushing, specifically includes as follows：
Step 201, according to the characteristic information of the user's characteristic information and application program selection application program at least one Individual destination client, the destination client can be arranged on a user equipment；
Step 202, to selection at least one destination client send include the simplified version information of the application program Application program sending out notice, so that destination client application journey according to the simplified version acquisition of information of the application program The simplified version content of sequence, and show the simplified version content of the application program.
The technical scheme that the above embodiment of the present invention is provided, wherein being to the target visitor on user equipment from notice server Family end sends the simplified version information of application program, after user equipment receives the simplified version information of above-mentioned application program, can basis The simplified version content of the simplified version acquisition of information application program of application program, and journey is applied in display on the display of user equipment The simplified version content of sequence such that it is able to facilitate user to check and understand application program, it is possible to true according to above-mentioned simplified version content Recognize the full version that whether download the application program.The embodiment of the present invention through the above way can first by various application programs Simplify version content and be sent to user, for user's selection, user can be facilitated quickly and accurately to download to satisfied application program, Improve the accuracy rate that application program is pushed.
In the above embodiment of the present invention, according to user's characteristic information and the characteristic information of application program wherein in step 201 Selecting at least one destination client of the application program can specifically include：
Matching treatment is carried out to the keyword in the keyword and user's characteristic information in the application features information, Obtain similarity objective as target more than the application client that the corresponding user of user's characteristic information of given threshold logs in Family end.
Further, the universal resource identifier of the above-mentioned application program sending out notice also full version including the application program Symbol, then being sent at least one destination client of selection includes that the application program of the simplified version information of the application program is pushed Also include before notice：
Obtain the simplified version information of above-mentioned application program, and the full version of application program universal resource identifier.
In the above embodiment of the present invention, can further include：
The destination client is received to be given birth to when the request of the full version that user initiates the acquisition application program is detected Into feedback message, and update the user's characteristic information of login user on the destination client, it is follow-up more accurate to cause To user recommend application program.
In addition, in the embodiment of the present invention, wherein the simplified version information of application program includes the icon of the application program Universal resource identifier, and the application program simplified version content universal resource identifier and the application program letter Change in version content.
The embodiment of the present invention additionally provides a kind of application program pusher, and the application program pusher can be arranged on In user equipment, Fig. 3 is the structural representation one of application program pusher in the embodiment of the present invention, as shown in figure 3, the device Including receiver module 11 and notice parsing module 12, wherein receiver module 11 is used to receive the application program for notifying that server sends Sending out notice, the application program sending out notice includes the simplified version information of application program；Notify that parsing module 12 is used for basis The simplified version content of application program described in the simplified version acquisition of information of the application program, and show the simplification of the application program Version content.
The technical scheme that the above embodiment of the present invention is provided, wherein being to be sent to apply journey to user equipment from notice server The simplified version information of sequence, after user equipment receives the simplified version information of above-mentioned application program, can be according to the simplification of application program The simplified version content of version acquisition of information application program, and shown in the simplified version of application program on the display of user equipment Hold such that it is able to facilitate user to check and understand application program, it is possible to be confirmed whether to download according to above-mentioned simplified version content The full version of the application program.The embodiment of the present invention first can send out the simplified version content of various application programs through the above way User is given, for user's selection, user can be facilitated quickly and accurately to download to satisfied application program, improve application program The accuracy rate of push.
In the above embodiment of the present invention, wherein the application program sending out notice also full version including application program is logical With resource identifier, described device can also be including detection module and acquisition module, and wherein detection module is for detecting that user is The request of the no full version for initiating to obtain the application program；Acquisition module is used to detect user's initiation in the detection module During the request of the full version for obtaining the application program, the universal resource identifier of the full version according to the application program is obtained The full version of the application program.
Specifically, whether above-mentioned detection module initiates the simplified version for the application program specifically for detection user The interactive operation of content；Or the simplified version information of the application program includes the universal resource identifier of the icon of application program Symbol, the detection module obtains the application program specifically for the universal resource identifier of the icon according to the application program Icon, detection user whether initiate for the application program icon clicking operation.
In the above embodiment of the present invention, wherein the simplified version information of application program includes the simplified version content of application program, Above-mentioned notice parsing module specifically for being parsed to the application program sending out notice, from the simplified version of the application program The simplified version content of the application program is directly obtained in information.Or the simplified version information of the application program includes application The universal resource identifier of the simplified version of program, above-mentioned notice parsing module to the application program sending out notice specifically for entering Row parsing, obtains the universal resource identifier of the simplified version of the application program from the simplified version information of the application program, And the simplified version content of the application program is obtained according to the universal resource identifier of the simplified version of the application program.
In the above embodiment of the present invention, if acquisition module therein can be Web applications specifically for the application program, The universal resource identifier of the full version of the application program is then connected by browser, and the application is presented by browser The full version of program；If or the application program is native applications, the generic resource of the full version according to the application program Identifier downloads the full version of the application program.
In addition, as shown in figure 4, above-mentioned application program pusher can further include sending module 13, the hair Module is sent for when the request of the full version that user initiates the acquisition application program is detected, generating feedback message and simultaneously sending Give notice server.
Further, in the above embodiment of the present invention, wherein application program sending out notice can also include application program Character introduction content, the simplified version content of the application program is the simplified version content of form web page.
Fig. 5 is the structural representation three of application program pusher in the embodiment of the present invention, the application program pusher Can be arranged in notice server, as shown in figure 5, it includes selecting module 21 and sending module 22, wherein selecting module 21 At least one destination client for selecting the application program according to the characteristic information of user's characteristic information and application program； Sending module 22 is used to be sent at least one destination client of selection includes answering for the simplified version information of the application program Program sending out notice is used, so that destination client application program according to the simplified version acquisition of information of the application program Simplified version content, and show the simplified version content of the application program.
The application program pusher that the above embodiment of the present invention is provided, wherein sending the letter of application program to user equipment Change version information, after user equipment receives the simplified version information of above-mentioned application program, can be according to the simplified version information of application program The simplified version content of application program is obtained, and the simplified version content of application program is shown on the display of user equipment, so that User can be facilitated to check and understand application program, it is possible to be confirmed whether that to download this applies journey according to above-mentioned simplified version content The full version of sequence.The simplified version content of various application programs first can be sent to use by the embodiment of the present invention through the above way Family, for user's selection, can facilitate user quickly and accurately to download to satisfied application program, improve what application program was pushed Accuracy rate.
In the above embodiment of the present invention, selecting module therein 21 is specifically in the characteristic information to the application program Keyword and user's characteristic information in keyword carry out matching treatment, obtain user characteristics of the similarity more than given threshold The application client that the corresponding user of information logs in is used as destination client.
In addition, the universal resource identifier of the above-mentioned application program sending out notice also full version including the application program, Described device also includes：
The full version of acquisition module, the simplified version information for obtaining the application program, and the application program Universal resource identifier.
In addition, as shown in fig. 6, above-mentioned application program pusher can further include receiver module 23, the mould Block is used to receive destination client generation when the request of the full version that user initiates the acquisition application program is detected Feedback message, and update the user's characteristic information of login user on the destination client.
In the above embodiment of the present invention, the simplified version information of application program therein includes the icon of the application program Universal resource identifier, and the application program simplified version content universal resource identifier and the application program letter Change in version content.
The embodiment of the present invention additionally provides a kind of user equipment, and Fig. 7 is that the structure of user equipment in the embodiment of the present invention is shown It is intended to, as shown in fig. 7, the user equipment includes receiver transceiver 31 and processor 32, the wherein transceiver 31 of receiver 31 is used In the application program sending out notice that notice server sends is received, the application program sending out notice includes the simplification of application program Version information and；Processor 32 is used for the simplified version content of the application program according to the simplified version acquisition of information of application program, and By the simplified version content for showing the application program.
The technical scheme that the above embodiment of the present invention is provided, wherein being the simplified version letter that user equipment receives application program Breath, after user equipment receives the simplified version information of above-mentioned application program, can answer according to the simplified version acquisition of information of application program With the simplified version content of program, and the simplified version content of application program is shown on the display of user equipment such that it is able to side Just user checks and understands application program, it is possible to be confirmed whether to download the complete of the application program according to above-mentioned simplified version content Justifying.The simplified version content of various application programs first can be sent to user by the embodiment of the present invention through the above way, for Family is selected, and user can be facilitated quickly and accurately to download to satisfied application program, improves the accuracy rate that application program is pushed.
The user equipment that the above embodiment of the present invention is provided, wherein application program sending out notice are also complete including application program The universal resource identifier of justifying, the processor is additionally operable to whether detection user initiates to obtain the full version of the application program Request, and when the request of the full version that user initiates to obtain the application program is detected, according to the application program The universal resource identifier of full version obtains the full version of the application program.
In the above embodiment of the present invention, whether the processor is initiated for the application program specifically for detection user Simplified version content interactive operation；Or, the simplified version information of the application program includes the general money of the icon of application program Source identifier, the processor obtains the application specifically for the universal resource identifier of the icon according to the application program Whether the icon of program, detection user initiates the clicking operation of the icon for the application program.
In addition, the simplified version information of above-mentioned application program includes the simplified version content of application program, the treatment implement body For being parsed to the application program sending out notice, described answering is directly obtained from the simplified version information of the application program With the simplified version content of program；Or, the simplified version information of the application program includes the general of the simplified version of application program Resource identifier, the processor specifically for being parsed to the application program sending out notice, from the application program The universal resource identifier of the simplified version of the application program is obtained in simplified version information, and according to the simplification of the application program The universal resource identifier of version obtains the simplified version content of the application program.
In the above embodiment of the present invention, if processor therein is Web applications specifically for the application program, pass through Browser connects the universal resource identifier of the full version of the application program, and the application program is presented by browser Full version；If or the application program is native applications, the universal resource identifier of the full version according to the application program Download the full version of the application program.
In the above embodiment of the present invention, transceiver is additionally operable to detecting the complete of user's initiation acquisition application program During the request of version, generate feedback message and be sent to notice server.
In the above embodiment of the present invention, wherein application program sending out notice also includes the character introduction content of application program, The simplified version content of the application program is the simplified version content of form web page.
The embodiment of the present invention additionally provides a kind of server, i.e., above-mentioned notice server, during Fig. 8 is the embodiment of the present invention The structural representation of server, as shown in figure 8, the server includes processor 41 and transceiver 42, processor therein 41 is used In at least one destination client that the application program is selected according to the characteristic information of user's characteristic information and application program；Receive Hair device 42 is used to be sent at least one destination client of selection includes the application journey of the simplified version information of the application program Sequence sending out notice, so that the letter of destination client application program according to the simplified version acquisition of information of the application program Change version content, and show the simplified version content of the application program.
The server that the above embodiment of the present invention is provided, wherein transceiver device are sent out at least one destination client of selection Application program sending out notice is sent, is obtained according to the simplified version information of application program with user equipment where alloing destination client The simplified version content of application program is taken, and the simplified version content of application program is shown on the display of user equipment, so as to User is enough facilitated to check and understand application program, it is possible to be confirmed whether to download the application program according to above-mentioned simplified version content Full version.The simplified version content of various application programs first can be sent to user by the embodiment of the present invention through the above way, For user's selection, user can be facilitated quickly and accurately to download to satisfied application program, improve the accurate of application program push Rate.
In the above embodiment of the present invention, processor therein is specifically for the pass in the characteristic information to the application program Keyword in keyword and user's characteristic information carries out matching treatment, obtains user's characteristic information of the similarity more than given threshold The application client that logs in of user as destination client.In addition, above-mentioned application program sending out notice is also including described The universal resource identifier of the full version of application program, the processor is additionally operable to obtain the simplified version letter of the application program Breath, and the full version of the application program universal resource identifier.
Further, above-mentioned transceiver be additionally operable to receive the destination client detect user initiate to obtain it is described should The feedback message generated during with the request of the full version of program, and update the user characteristics of login user on the destination client Information.
In the above embodiment of the present invention, wherein the simplified version information of application program includes the logical of the icon of the application program With resource identifier, and the application program simplified version content universal resource identifier and the application program simplification One in version content.
Technical scheme is specifically described with a specific embodiment below, specifically, Fig. 9 is the present invention System architecture diagram in specific embodiment, as shown in figure 9, the system mainly includes notifying server 51, apps server 52, and user equipment, and can on a user device install application client 53, the application client 53 can be with Including notifying transceiver 531 and notifying resolver 532, it can in addition contain include application client 54.
Wherein notify transceiver 531 and notify that resolver 532 is respectively mounted on a user device, such as smart mobile phone, flat board In the equipment such as computer, PC, notify that transceiver 531 is mainly reception and notifies the sending out notice of server 51 and to notice server 51 Sending for feedback message, specific reception sending out notice and feedback message can be wired or wireless by what is set on user equipment Communication interface is realized, and is being notified transceiver 531 and notified to set up P1 interfaces between server 51, and the P1 interfaces will can be answered Notice transceiver is passed to program sending out notice, feedback message is passed into notice server, specifically can be by HTTP/ The formatted texts such as the XML/SOAP/REST on HTTPS are realized；Notify that interpreter 532 is installed on a user device, it is right to be responsible for Notify that the sending out notice content that transceiver 531 is received is parsed, and content is carried out on the display for passing through user equipment It has been shown that, receives interactive operation of the user to display content, and feedback message is produced as needed, and transfers to notify that transceiver sends Give notice server 51.
Application client 53 is mounted in the native applications program on user equipment（Native Apps）Or webpage Application program（Web Apps）, the application client 53 is for by initiating to be downloaded for the interactive operation for simplifying version information Application program full version, for example can be music service player, Video service player or microblogging client etc..
Notify that server 51 is disposed on the internet, be responsible for, to the sending out notice of transceiver 531 is notified, receiving and notifying transceiver 531 feedback messages for sending.Notify preservation user's characteristic information and the relevant information for treating pushing application program in server.
Apps server 52 is disposed on the internet, is responsible for providing the download of application program full version, as application Program shop is used, or background service is provided when application program is run, for example, provide music service, Video service or trip Costume business etc..
Notify to set up P2 interfaces between server 51 and apps server 52, apps server 52 passes through the P2 Interface, specifically can be by the XML/SOAP/ on HTTP/HTTPS to the relevant information for notifying server registration application program The formatted texts such as REST are realized.
Foundation has P3 interfaces between notifying transceiver 531 and notifying resolver 532, can be by sending out notice by the interface Content pass to notice resolver 532, and by feedback message pass to notice transceiver 531, specific data transfer lattice Formula is related to the programming language that user equipment is used.
Notifying to be provided with P4 interfaces between resolver 532 and application client 54, notifying resolver 532 by being somebody's turn to do P4 interfaces are connected with application client, according to user notify resolver 532 on interactive operation, on the table generation with The link of application client 54.P5 interfaces are provided between application client 54 and apps server 52, The type of the interface is self-defined by content developer, typically can be the forms such as the XML/SOAP/REST on HTTP/HTTPS Change text to realize.
Technical scheme is described in detail as a example by application client is set on mobile phone below.First By taking preposition processing procedure as an example, it includes the steps：
First, application client is arranged on mobile phone.After mobile phone power-on, the application client can be automatic Operation.The application client can exist with the priority of system program, will not be because of reasons such as system resource deficiencies certainly It is dynamic to be stopped.
Secondly, user's registration or login on server is notified by application client.There are two kinds of methods to obtain User Identity ID, generally, cell phone manufacturer can in an operating system provide account manager, and use is saved wherein The accounts information at family, application client can obtain accounts information from account manager；Another is application program Client software oneself manages the accounts information of user, there is provided the registering and logging page, is first registration, is logged on later.With When family logs in, Portable device mark in message, for distinguishing the situation that same user logs on different devices.
Again, content to be recommended is registered in notice server by application developer.The content to be recommended can be wrapped Include following content：
One is simplified version content and the brief introduction of application program of the application program of Web page form.Wherein application program It is that for full version, the simplified version content of application program can use form web page to simplify version content（For example defer to HTML5 standards）Make, only downloading code snippet can just show in the user equipment of built-in browser kernel；Simplify version content The Core Feature of application program is only included, is conducive to showing in the limited page（Client may receive multiple sending out notice, Version content is simplified by multiple and shares same page window）, allow user directly to experience the most distinctive content of application program.Example Such as：The game of full version needs to reach a standard step by step can just experience more preferable plot and visual effect, simplify version content and then directly open up Show most attracting effect；The video of full version be probably up to two hours, and simplify version content only extract wherein most elite 5 minutes contents；The media player of full version takes full page window, there is abundant button, and simplifies version content and only have A small amount of basic button, only takes up partial page window.Simplify version with the otherness of full version by application developer oneself Hold, be referred to following principle：Simplify version content be disappear in sending out notice shown in, do not support multiwindow, multiple is pushed Notice shares same screen.The brief introduction of application program is passage, and for being shown in informing, its length is flat by pushing The limitation of platform, typically in tens character ranges.
Two is the icon of application program.The icon can be sent to application client with version content is simplified, if User has interactive operation to simplifying version content, then application client can be application icon addition on the desktop of mobile phone.
Three is the URL of the full version of application program.The URL binds with the icon of application program, when user clicks desktop On icon, for Web type applications（Web Apps）Then mobile phone browser is linked to the URL, is in complete application program Reveal and；For native applications（Native Apps）, then application program is downloaded from the URL, download and install application program Process is managed by mobile phone operating system, and user can intervene.
Start, shutdown with mobile phone, user are logged in or are exited by application client, notify the transmission of server Target is dynamic change, and as content developer increases or delete content, notifies that the content on server is also dynamic Change.
After above-mentioned preposition treatment is carried out, main process task flow can be further carried out, Figure 10 is the embodiment of the present invention The schematic flow sheet of middle main process task flow, as shown in Figure 10, including the steps:
Step 301, selection target user group, then perform step 302.The foundation of selection mainly includes two aspects Content, is on the one hand customer attribute information, can use key assignments（Key-Value）Mode and label（Tags）Mode is expressed；It is another Aspect is operation of the user to PUSH message（Actions）Record.
The following is with XML（Extensible markup language, extensible markup language）The user of form description Examples of features：
By the description of above-mentioned user characteristics, user's characteristic information can be obtained, for example, can obtain the birthday of user And the age, and its hobby, such as to music (Music), film（Film）Hobby, and weighted value can be set, represent and use The fancy grade at family, it can in addition contain include operation nearest to user or the description of the application program deleted, to represent user Hobby.
In addition, when application developer is to server registration application program is notified, the description information of application program can be carried, wrap Include two kinds of forms of expression：Key-value modes and tagged manner.Wherein Key-value is clear and definite attribute and value, and label is nothing The feature that method is described with Key-value modes.The following is the log-on message example of application program：
The feature of application program is extracted from foregoing description, one group of keyword is formed, for example：KuGoo, music, classic, ambient。
On the basis of information above is obtained, the step of selection user group as shown in figure 11, mainly include：
Step 401, extract application program characteristic information, for example for said procedure be extracted KuGoo, music, classic、ambient；
Step 402, selection alternative user.In huge customer group, first the keyword in user's characteristic information enters Row condition filter, for example：Sex, the age, geographical position, the frequency using application program, in the recent period to user's push situation etc., A subset alternately user is so selected, such as above-mentioned user's description includes birthday, the age information of user.
Step 403, the alternative user for being chosen in step 402, carry out the keyword in user's characteristic information and application The matching of the keyword in the characteristic information of program, specifically, being extracted in user's characteristic information in such as above-described embodiment Keyword, including music；
Whether step 404, the characteristic information for judging above-mentioned application program and user's characteristic information similitude are more than threshold value, tool Body, the threshold value can be the number of the keyword for matching, for example, have to be larger than N number of, above-mentioned user's characteristic information and application The keyword matched in the characteristic information of program has one, if being greater than threshold value, can perform step 405, otherwise performs step 406；
Step 405, the user record by similitude more than threshold value are in user list to be pushed；
Step 406, judge whether also other alternative users, if any step 403 is performed, information matches, otherwise tie again The beam flow.
Getting after user list is pushed, according to the logon information of user, can confirm that destination client, further Can perform following steps.
Step 302, to the corresponding destination client pushing application program of user in user list to be pushed, target visitor The application client that the user that family end end is in user list to be pushed is logged in.
In this step, by the simplified version content of user's pushing application program, for Consumer's Experience.Simplified version content has should With the key function of program, but the scope for taking screen is smaller, is represented in the form of notifying beneficial on mobile phone.
Push platform be from background server to mobile phone send message a kind of computer system, apple, Google and its He services commercial city and provides Push Service.
Push the destination client that platform can be sent to following content on mobile phone：
The brief introduction of written form；
The URL of the simplified version of application program, or the directly simplified version content of pushing application program；
The icon URL of application program；
The URL of the full version of application program.
It is below the sample of application program sending out notice：
Also a kind of scheme is the content comprising simplified version in application program sending out notice, rather than the URL for simplifying version, So client can just be directly displayed after receiving sending out notice, it is not necessary to which the URL according to version is simplified is asked to server end again Simplify version content.The following is the example containing simplified version content in sending out notice：
The simplified version content of application program is stated in step 303, over the display display.
The core of this step is a browser kernel, is integrated in application client.Introduced by taking Webkit as an example Represent scheme, Webkit is a browser kernel increased income, and can parse the web contents such as HTML, JavaScript, CSS.Its Whether handling process mainly includes, application program sending out notice is received first, then confirms wrapped in the application program sending out notice The content of simplified version is changed, if the content for directly representing application program simplification version including if, if including simplifying version URL, then obtain the content for simplifying version according to the URL；Finally the simplified version of application program can be showed by use by display Family.
Whether step 304, judgement interact with the simplified version content of application program, if there is interaction, perform step 305, Otherwise perform step 306.Multiple sending out notice may be received in this step on destination client, it is aobvious according to the sequencing for receiving Show the simplified version content of the corresponding application program of multiple sending out notice.
User interacts with the simplified version content of application program, can include：Mouse action, touch screen operation, keyboard operation, Voice command, interaction of camera detection etc..If destination client does not detect the interaction of user, or user actively one Bar notified to deleting, then may determine that user is not interested to this application program, is then dropped on destination client The display priority of the low application program, or the notice is deleted when having reached the display list size upper limit.
Step 305, destination client download the icon of application program to mobile phone desktop, specific application client inspection Measure the interactive operation of user, it is possible to judge that user is interested in this application program, it is then automatic to download application program Icon to mobile phone desktop.There are different treatment using with Web type applications herein for Native：For Web type applications As long as the icon for downloading application program is just much of that, the icon is corresponding with the URL of the full version of application program, when user clicks on icon Afterwards, then the Web type applications just have accessed by the browser of embedded in mobile phone.For Native applications, a kind of way is to download Icon, while the download address of icon correspondence application program, but mobile phone does not download application program really, but wait user's point Application program is just downloaded when hitting icon, user controls the process downloaded and install completely；Client can also be downloaded on backstage should With the full version of program, it is automatically performed download and installs, the application program is just performed at once when icon is clicked on after user.
In addition, destination client can also generate feedback message and be sent to notice server simultaneously, with notify user with Above-mentioned application program is interacted.
Step 306, on server is notified update user preferences, that is, update the keyword of user's characteristic information.Specifically, There is interaction to the simplified version of certain application program or without interaction for user, can accordingly update user's characteristic information： A) judge that user is interesting to this application program, then the keyword in the characteristic information of the application program, including application class Other and Tags, is added in the keyword in user's characteristic information, if contained in the keyword of user's characteristic information Above- mentioned information, then increase the weight of the keyword；B) interactive operation of user is updated in actions features.Above-mentioned user Characteristic information can be stored in notice server, when being necessary to determine whether afterwards to user's pushing application program, it is possible to Judged using the user's characteristic information that have updated.
Figure 12 be the specific embodiment of the invention in show application program simplified version content schematic diagram, as shown in figure 12, If receiving two sending out notice on mobile phone, one be audio player simplified version content, one be video player letter Change version content, sending out notice is presented typically on the informing of the top, in this case the text exhibition form on informing Brief introduction, the downward brush screen of the user detailed content of announcement of displaying behind the scenes, sending out notice can independently take a desktop page, directly Display detailed content.Can also be arranged according to the chronological order for receiving, what evening received comes above.Can simplify for each simultaneously Set on version content and delete icon, user clicks on the icon and can delete corresponding sending out notice.
If user operates on interface, for example, the broadcast button of music player is pressed, then meeting on mobile phone desktop Increase an icon, be the icon of " the music service application program ".If the type of the application is Native applications, icon The download address of the full version of application program is corresponded to.If user clicks the icon, mobile phone operating system can be reminded down The application program of full version is carried and installs, user can be intervened by ACK button, finally decided whether to download or pacified Dress.If the application is Web type applications, icon has corresponded to the network address of application program.If user clicks the icon, Browser automatic, is connected to the network address, it is possible to show the application program of full version on a web browser.
One of ordinary skill in the art will appreciate that：Realizing all or part of step of above-mentioned each method embodiment can lead to The related hardware of programmed instruction is crossed to complete.Foregoing program can be stored in a computer read/write memory medium.The journey Sequence upon execution, performs the step of including above-mentioned each method embodiment；And foregoing storage medium includes：ROM, RAM, magnetic disc or Person's CD etc. is various can be with the medium of store program codes.
Finally it should be noted that：Various embodiments above is merely illustrative of the technical solution of the present invention, rather than its limitations；To the greatest extent Pipe has been described in detail with reference to foregoing embodiments to the present invention, it will be understood by those within the art that：Its according to The technical scheme described in foregoing embodiments can so be modified, or which part or all technical characteristic are entered Row equivalent；And these modifications or replacement, the essence of appropriate technical solution is departed from various embodiments of the present invention technology The scope of scheme.

Claims (18)

1. a kind of application program method for pushing, it is characterised in that including：
The application program sending out notice for notifying that server sends is received, the application program sending out notice includes the letter of application program Change version information；
The simplified version content of application program according to the simplified version acquisition of information of the application program, and show the application journey The simplified version content of sequence；
The universal resource identifier of the application program sending out notice also full version including application program, methods described is also wrapped Include：
When the request of the full version that user initiates the acquisition application program is detected, according to the full version of the application program Universal resource identifier obtain the full version of the application program.
2. application program method for pushing according to claim 1, it is characterised in that：
The request for detecting the full version that user initiates the acquisition application program includes：User is detected to initiate for institute State the interactive operation of the simplified version content of application program；Or,
The simplified version information of the application program includes the universal resource identifier of the icon of application program, described to detect user The interactive operation for initiating the simplified version information for the application program includes：
The universal resource identifier of the icon according to the application program obtains the icon of the application program；
Detect the clicking operation that user initiates the icon for the application program.
3. application program method for pushing according to claim 1 and 2, it is characterised in that
The simplified version information of the application program includes the simplified version content of application program, the letter according to the application program The simplified version content for changing application program described in version acquisition of information includes：
The application program sending out notice is parsed, described answering is directly obtained from the simplified version information of the application program With the simplified version content of program；Or,
The simplified version information of the application program includes the universal resource identifier of the simplified version of application program, described according to application The simplified version content of application program includes described in the simplified version acquisition of information of program：
The application program sending out notice is parsed, the application journey is obtained from the simplified version information of the application program The universal resource identifier of the simplified version of sequence, and according to the universal resource identifier of the simplified version of the application program is obtained The simplified version content of application program.
4. application program method for pushing according to claim 1 and 2, it is characterised in that also include：
When the request of the full version that user initiates the acquisition application program is detected, generate feedback message and be simultaneously sent to notice Server.
5. application program method for pushing according to claim 1 and 2, it is characterised in that the application program sending out notice Also include the character introduction content of application program, the simplified version content of the application program is the simplified version content of form web page.
6. a kind of application program method for pushing, it is characterised in that including：
Characteristic information according to user's characteristic information and application program selects at least one destination client of the application program；
Being sent at least one destination client of selection includes that the application program of the simplified version information of the application program is pushed Notify, so that the destination client is in the simplified version of application program according to the simplified version acquisition of information of the application program Hold, and show the simplified version content of the application program；
The universal resource identifier of the application program sending out notice also full version including the application program, it is described to selection At least one destination client send the application program sending out notice for including the simplified version information of the application program before and also Including：
Obtain the simplified version information of the application program, and the full version of the application program universal resource identifier.
7. application program method for pushing according to claim 6, it is characterised in that described according to user's characteristic information and should Included with least one destination client of the characteristic information selection application program of program：
Matching treatment is carried out to the keyword in the keyword and user's characteristic information in the characteristic information of the application program, is obtained The user's characteristic information corresponding user application client that logs in of the similarity more than given threshold is taken as target customer End.
8. the application program method for pushing according to claim 6 or 7, it is characterised in that also include：
Receive what the destination client generated when the request of the full version that user initiates the acquisition application program is detected Feedback message, and update the user's characteristic information of login user on the destination client.
9. application program method for pushing according to claim 8, it is characterised in that the simplified version information of the application program The universal resource identifier of the icon including the application program, and the simplified version content of the application program generic resource One in the simplified version content of identifier and the application program.
10. a kind of application program pusher, it is characterised in that including：
Receiver module, for receiving the application program sending out notice for notifying that server sends, the application program sending out notice bag Include the simplified version information of application program；
Parsing module is notified, in the simplified version of application program described in the simplified version acquisition of information according to the application program Hold, and show the simplified version content of the application program；
The universal resource identifier of the application program sending out notice also full version including application program, described device is also wrapped Include：
Detection module, the request of the full version for detecting user whether to initiate to obtain the application program；
Acquisition module, for detecting the request that user initiates the full version of the acquisition application program in the detection module When, the universal resource identifier of the full version according to the application program obtains the full version of the application program.
11. application program pushers according to claim 10, it is characterised in that：
Whether the detection module initiates the interaction behaviour of the simplified version content for the application program specifically for detection user Make；Or,
The simplified version information of the application program includes the universal resource identifier of the icon of application program, the detection module tool Body is used for the icon of the universal resource identifier acquisition application program of the icon according to the application program, and detection user is The no clicking operation for initiating the icon for the application program.
The 12. application program pusher according to claim 10 or 11, it is characterised in that：
The simplified version content of the simplified version information of the application program including application program, the notice parsing module specifically for The application program sending out notice is parsed, the application journey is directly obtained from the simplified version information of the application program The simplified version content of sequence；Or,
The simplified version information of the application program includes the universal resource identifier of the simplified version of application program, the notice parsing Module obtains institute specifically for being parsed to the application program sending out notice from the simplified version information of the application program State the universal resource identifier of the simplified version of application program, and the simplified version according to the application program universal resource identifier Obtain the simplified version content of the application program.
The 13. application program pusher according to claim 10 or 11, it is characterised in that also include：
Sending module, for when the request of the full version that user initiates the acquisition application program is detected, generation feedback to disappear Cease and be sent to notice server.
The 14. application program pusher according to claim 10 or 11, it is characterised in that the application program pushes logical Know the also character introduction content including application program, the simplified version content of the application program is in the simplified version of form web page Hold.
A kind of 15. application program pushers, it is characterised in that including：
Selecting module, for selecting at least the one of the application program according to the characteristic information of user's characteristic information and application program Individual destination client；
Sending module, the simplified version information of the application program is included for being sent at least one destination client of selection Application program sending out notice, so that destination client application journey according to the simplified version acquisition of information of the application program The simplified version content of sequence, and show the simplified version content of the application program；
The universal resource identifier of the application program sending out notice also full version including the application program, described device is also Including：
The full version of acquisition module, the simplified version information for obtaining the application program, and the application program it is general Resource identifier.
16. application program pushers according to claim 15, it is characterised in that the selecting module is specifically for right The keyword in keyword and user's characteristic information in the characteristic information of the application program carries out matching treatment, obtains similar The application client that the corresponding user of user's characteristic information that degree is more than given threshold logs in is used as destination client.
The 17. application program pusher according to claim 15 or 16, it is characterised in that also include：
Receiver module, the full version of user's initiation acquisition application program is being detected for receiving the destination client The feedback message generated during request, and update the user's characteristic information of login user on the destination client.
18. application program pushers according to claim 17, it is characterised in that the simplified version letter of the application program Breath includes the universal resource identifier of the icon of the application program, and the simplified version content of the application program general money One in the simplified version content of source identifier and the application program.
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