CN105933760A - Method and device for delivering medium information to smart terminal - Google Patents

Method and device for delivering medium information to smart terminal Download PDF

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Publication number
CN105933760A
CN105933760A CN201610483804.0A CN201610483804A CN105933760A CN 105933760 A CN105933760 A CN 105933760A CN 201610483804 A CN201610483804 A CN 201610483804A CN 105933760 A CN105933760 A CN 105933760A
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CN
China
Prior art keywords
media information
user
information
show
correlated characteristic
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
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CN201610483804.0A
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Chinese (zh)
Inventor
张震
王明君
牛充
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Happy Times Culture Media (beijing) Co Ltd
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Happy Times Culture Media (beijing) Co Ltd
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Priority to CN201610483804.0A priority Critical patent/CN105933760A/en
Publication of CN105933760A publication Critical patent/CN105933760A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508Management of client data or end-user data
    • H04N21/4532Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4668Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/485End-user interface for client configuration

Abstract

The invention relates to a method and device for delivering medium information to a smart terminal. The method for delivering the medium information to the smart terminal comprises a judging step of judging whether a triggering condition of delivering the medium information is satisfied or not; an obtaining step of obtaining the medium information with related characteristics and displaying demands if the triggering condition of delivering the medium information is satisfied, wherein the related characteristics and displaying demands are determined according to operation habits of a user; and a displaying step of displaying the medium information with the related characteristics and displaying demands through adoption of a floating layer style in an area independent of an application. User interface design is unnecessarily carried out on the application in advance. The information of different effects and types is popped out specific to different operations of the user. The precision delivery of the medium information is ensured. The user experience is further completed.

Description

Intelligent terminal throws in the method and device of media information
Technical field
The present invention relates to mobile Internet art field, be specifically related to a kind of method that energy terminal throws in media information And device.
Background technology
Along with the rise of mobile Internet, it is online that emphasis is also transferred to mobile interchange by conventional information media industry. By mobile Internet, can according to the practical situation of user and real-time contextual by information with word, sound, The different form such as image, animation is transferred directly on the mobile terminal of user, real realizes " precisely propagating ". Mobile terminal, portability relatively any one traditional media including mobile phone, panel computer etc. is all strong, the most mostly Number user carries with mobile phone, within even 24 hours, does not shuts down, and therefore mobile Internet can to the power of influence of user To be round-the-clock, information transmission is also the most maximally effective.The diffusibility of information of mobile terminal, The most propagated, refer to that user can be forwarded identifying oneself useful information by modes such as wechat, note, microbloggings To relatives and friends, directly spread information or propagation information to related human groups.The information of mobile terminal can be led to The different forms such as word, sound, image, animation of crossing show, and mobile terminal will be not only one Real-time voice or text communications device, be also the converter tools such as video/audio function, game of a feature richness Terminal, mobile TV etc., be also one financial terminal timely such as mobile phone electronic wallet, card reception instrument Deng.Information of mobile terminal also resides in its measurability or traceable relative to the outstanding feature of other media information Property, makes the audience size can accurate statistics.
But in prior art, for making media information to be shown open the application journey of mobile terminal user Can represent during sequence, it need to be beforehand with UI (user interface) design, by institute when developing this application program Media information to be shown embeds in this application program related pages, and this type of information takies applications pages used Face, user is when using this application, it is impossible to well experienced, and the information content shown differing Surely it is to be suitable for this user, easily causes the dislike etc. of user.
Summary of the invention
For defect of the prior art, the present invention provide a kind of method that intelligent terminal throws in media information and Device, it is not necessary to application program is beforehand with user-interface design, ejects difference effect for the operation that user is different The information of fruit and type guarantees the accurate input of media information, improves Consumer's Experience further.
First aspect, the invention provides a kind of method that intelligent terminal throws in media information, including: judge Step, it may be judged whether meet the trigger condition throwing in described media information;Obtaining step, throws in institute if meeting State the trigger condition of media information, obtain and there is correlated characteristic and show the media information required, described relevant Feature and displaying require as according to determined by the operating habit of user;Show step, independent of application Region, to have correlated characteristic described in the displaying of floating layer pattern and to show the media information required.
The method that the intelligent terminal that the present invention provides throws in media information, monitors user by system level Overall condition, obtains user's operating habit in preset time period, as opened in preset time period The relevant information of application, and according to the relevant information of these application opened obtain corresponding frequency, content, The information such as form and position, draws a portrait to user, as this user likes using which type of application, making With frequency how, browse which content, be accustomed to which kind of information broadcast format, the custom which position on screen Put and carry out operation etc., and determine the correlated characteristic of media information to be thrown in and show requirement.
When the trigger condition throwing in media information is met, in obtaining step, acquisition is had by system State correlated characteristic and show the media information required, finally in showing step, this being had correlated characteristic and exhibition Show that the media information of requirement is illustrated in the region independent of application with floating layer pattern.
Final media information is to be illustrated in the region independent of application with floating layer pattern, and this form that represents is can Control, striding course it is achieved thereby that tuning on input effect and the Consumer's Experience line of media information, and Owing to the displaying of media information is independently of any interface, it is therefore not necessary to by media information to be shown Embed in application program, therefore when developing application program without it is beforehand with UI design, reduce exploitation Cost, reduces the limitation to media information.Meanwhile, the method is by the system level behaviour to user Make to carry out big data analysis, and determine that the correlated characteristic of media to be shown and displaying are wanted according to analysis result Ask so that the input of media information is more accurate, and, the correlated characteristic of media information to be shown and Show that requiring is to be determined by the relevant information analyzing the application that user is opened in preset time period, because of This, the correlated characteristic of media information to be shown not is unalterable, but according to user necessarily Operation in time period is changed, and to guarantee the accurate input of media information, improves user's body further Test.
Throw in after media information, to this media information bandwagon effect on the client and this client to this The operations of media information etc. are analyzed, and adjust according to analysis result and throw in strategy, i.e. different for user Different-effect and the advertisement of type are ejected in operation, and then the information that reaches is thrown in and the balance of Consumer's Experience.
Preferably, described judge that step specifically includes: judge whether the operation of user meets and throw in described media The trigger condition of information;Or judge that the most satisfied active throwing in described media information of the operating habit of user is touched Clockwork spring part.
Preferably, described obtaining step includes: receiving step, if meeting the triggering throwing in described media information Condition, receives the original information data that server sends;Analyzing step, resolves original information data;With oneself Definition step, the information data after self-defined parsing, obtain and there is correlated characteristic and show the media letter required Breath, described correlated characteristic and displaying require as according to determined by the operating habit of user.
Preferably, correlated characteristic and the displaying of described media information requires to include content, form, display location Or one in displaying frequency or any multiple combination.
Preferably, described displaying step includes: independent of application region, with the independent activities page or with Floating window shape formula has correlated characteristic and shows the media information required described in showing.
Second aspect, the invention provides a kind of intelligent terminal and throws in the device of media information, including: judge Module, for judging whether to meet the trigger condition of the described media information of input;Acquisition module, if for full Foot throws in the trigger condition of described media information, obtains and has correlated characteristic and show the media information required, Described correlated characteristic and displaying require as according to determined by the operating habit of user;Display module, is used for Independent of the region of application, there is correlated characteristic described in the displaying of floating layer pattern and to show the media information required.
The intelligent terminal that the present invention provides throws in the device of media information, monitors user by system level Overall condition, obtains user's operating habit in preset time period, as opened in preset time period The relevant information of application, and according to the relevant information of these application opened obtain corresponding frequency, content, The information such as form and position, draws a portrait to user, as this user likes using which type of application, making With frequency how, browse which content, be accustomed to which kind of information broadcast format, the custom which position on screen Put and carry out operation etc., and determine the correlated characteristic of media information to be thrown in and show requirement.
When the trigger condition throwing in media information is met, acquisition is had above-mentioned relevant spy by acquisition module Seeking peace and show the media information required, this is had correlated characteristic and shows the media required by last display module Information is illustrated in the region independent of application with floating layer pattern.
Final media information is to be illustrated in the region independent of application with floating layer pattern, and this form that represents is can Control, striding course it is achieved thereby that tuning on input effect and the Consumer's Experience line of media information, and Owing to the displaying of media information is independently of any interface, it is therefore not necessary to by media information to be shown Embed in application program, therefore when developing application program without it is beforehand with UI design, reduce exploitation Cost, reduces the limitation to media information.Meanwhile, this device is by the system level behaviour to user Make to carry out big data analysis, and determine that the correlated characteristic of media to be shown and displaying are wanted according to analysis result Ask so that the input of media information is more accurate, and, the correlated characteristic of media information to be shown and Show that requiring is to be determined by the relevant information analyzing the application that user is opened in preset time period, because of This, the correlated characteristic of media information to be shown not is unalterable, but according to user necessarily Operation in time period is changed, and to guarantee the accurate input of media information, improves user's body further Test.
Throw in after media information, to this media information bandwagon effect on the client and this client to this The operations of media information etc. are analyzed, and adjust according to analysis result and throw in strategy, i.e. different for user Different-effect and the advertisement of type are ejected in operation, and then the information that reaches is thrown in and the balance of Consumer's Experience.
Preferably, described judge module specifically for: judge that whether the operation of user meets and throw in described media The trigger condition of information;Or judge that the most satisfied active throwing in described media information of the operating habit of user is touched Clockwork spring part.
Preferably, described acquisition module includes: receive submodule, if throwing in described media information for meeting Trigger condition, receive server send original information data;Analyzing sub-module, is used for resolving original letter Breath data;With self-defined submodule, the information data after self-defined parsing, obtain and there is correlated characteristic And show that the media information required, described correlated characteristic and displaying require for the operating habit institute according to user really Fixed.
Preferably, correlated characteristic and the displaying of described media information requires to include content, form, display location Or one in displaying frequency or any multiple combination.
Preferably, described display module specifically for: independent of application region, with the independent activities page Or there is correlated characteristic described in the displaying of floating window shape formula and to show the media information required.
Accompanying drawing explanation
In order to be illustrated more clearly that the specific embodiment of the invention or technical scheme of the prior art, below will The accompanying drawing used required in detailed description of the invention or description of the prior art is briefly described.All attached In figure, similar element or part are typically by the reference mark being similar to.In accompanying drawing, each element or part Might not draw according to actual ratio.
Fig. 1 shows that the intelligent terminal of the embodiment of the present invention one throws in the flow chart of the method for media information;
Fig. 2 shows that the intelligent terminal of the embodiment of the present invention two throws in the flow chart of the method for media information;
Fig. 3 shows that the intelligent terminal of the embodiment of the present invention three throws in the structured flowchart of the device of media information;
Fig. 4 shows that the intelligent terminal of the embodiment of the present invention four throws in mechanism's block diagram of the device of media information.
Detailed description of the invention
Below in conjunction with accompanying drawing, the embodiment of technical solution of the present invention is described in detail.Following example It is only used for clearly illustrating technical scheme, is therefore intended only as example, and can not come with this Limit the scope of the invention.
Embodiment one
The invention provides a kind of method that intelligent terminal throws in media information, as it is shown in figure 1, the method bag Include following steps:
Judge step S11: judge whether to meet the trigger condition throwing in media information;
Obtaining step S12: if meeting the trigger condition throwing in media information, obtaining and there is correlated characteristic and exhibition Show that the media information of requirement, correlated characteristic and displaying require as according to determined by the operating habit of user;
Show step S13: in the region independent of application, show that there is correlated characteristic and exhibition with floating layer pattern Show the media information of requirement.
The method that the intelligent terminal that the embodiment of the present invention provides throws in media information, is to be monitored by system level The overall condition of user, obtains user's operating habit in preset time period, such as institute in preset time period The relevant information of the application opened, and according to the relevant information of these application opened obtain corresponding frequency, The information such as content, form and position, draw a portrait to user, as this user likes using which type of answering With, use frequency how, browse which content, be accustomed to which kind of information broadcast format, custom is on screen Which position carries out operation etc., and determines the correlated characteristic of media information to be thrown in and show requirement.
When the trigger condition throwing in media information is met, in obtaining step S12, acquisition is had by system There is above-mentioned correlated characteristic and show the media information required, finally in showing step S13, this being had relevant The media information that feature and displaying require is illustrated in the region independent of application with floating layer pattern.
Final media information is to be illustrated in the region independent of application with floating layer pattern, and this form that represents is can Control, striding course it is achieved thereby that tuning on input effect and the Consumer's Experience line of media information, and Owing to the displaying of media information is independently of any interface, it is therefore not necessary to by media information to be shown Embed in application program, therefore when developing application program without it is beforehand with UI design, reduce exploitation Cost, reduces the limitation to media information.Meanwhile, the method is by the system level behaviour to user Make to carry out big data analysis, and determine that the correlated characteristic of media to be shown and displaying are wanted according to analysis result Ask so that the input of media information is more accurate, and, the correlated characteristic of media information to be shown and Show that requiring is to be determined by the relevant information analyzing the application that user is opened in preset time period, because of This, the correlated characteristic of media information to be shown not is unalterable, but according to user necessarily Operation in time period is changed, and to guarantee the accurate input of media information, improves user's body further Test.
Throw in after media information, to this media information bandwagon effect on the client and this client to this The operations of media information etc. are analyzed, and adjust according to analysis result and throw in strategy, i.e. different for user Different-effect and the information of type are ejected in operation, and then the information that reaches is thrown in and the balance of Consumer's Experience.
Embodiment two
The invention provides a kind of method that intelligent terminal throws in media information, as in figure 2 it is shown, the method bag Include following steps:
Judge step S21: judge whether to meet the trigger condition throwing in media information;
Receiving step S22: if meeting the trigger condition throwing in media information, receives the original of server transmission Information data;
Analyzing step S23: resolve original information data;
Self-defined step S24: the information data after self-defined parsing, acquisition has correlated characteristic and displaying is wanted The media information asked, correlated characteristic and displaying require as according to determined by the operating habit of user.
Show step S25: in the region independent of application, show that there is correlated characteristic and exhibition with floating layer pattern Show the media information of requirement.
The method that the intelligent terminal that the embodiment of the present invention provides throws in media information, is to be monitored by system level The overall condition of user, obtains user's operating habit in preset time period, such as institute in preset time period The relevant information of the application opened, and according to the relevant information of these application opened obtain corresponding frequency, The information such as content, form and position, draw a portrait to user, as this user likes using which type of answering With, use frequency how, browse which content, be accustomed to which kind of information broadcast format, custom is on screen Which position carries out operation etc., and determines the correlated characteristic of media information to be thrown in and show requirement.
After user starts client application, SDK initializes with preparation system environment, when judging step When S21 judges the trigger condition of operation satisfied input media information of user, in receiving step S22 Receive server and send original information data, but the original information data sent due to server is not wrap Containing logic and cannot be directly used to show clear data, so the original information data received need to through resolve step Rapid S23 resolves, and the data after parsing are to comprise the number of certain logic (such as having interactive function etc.) According to, then these are had the information data of certain logic and carry out self-defined through self-defined step S24 by system again, That acquisition can be shown and there is the media information of corresponding correlated characteristic, finally can exist in showing step S25 Independent of the region of application, show the media information with correlated characteristic with floating window pattern.
Final media information is to be illustrated in the region independent of third-party application with floating layer pattern, this represents shape Formula is controlled, striding course it is achieved thereby that tuning on input effect and the Consumer's Experience line of media information, And owing to the displaying of media information is independently of any interface, it is therefore not necessary to by media to be shown Information embeds in application program, therefore when developing application program without it is beforehand with UI design, reduces Development cost, reduces the limitation to media information.Meanwhile, the method is to user by system level Operation carry out big data analysis, and determine correlated characteristic and the exhibition of media to be shown according to analysis result Show requirement so that the input of media information is more accurate, and, the relevant spy of media information to be shown Levy and show that requirement is to be determined by the relevant information analyzing the application that user is opened in preset time period , therefore, the correlated characteristic of media information to be shown not is unalterable, but according to user Operation in certain period of time is changed, to guarantee the accurate input of media information, the most perfect Consumer's Experience.
Throw in after media information, to this media information bandwagon effect on the client and this client to this The operations of media information etc. are analyzed, and adjust according to analysis result and throw in strategy, i.e. different for user Different-effect and the advertisement of type are ejected in operation, and then the information that reaches is thrown in and the balance of Consumer's Experience.
In judging step S21, the trigger condition throwing in media information includes two kinds, a kind of works as user Operation triggers when meeting the requirement of setting and throws in media information, as when user open intended application, click or When browsing the trigger condition that the operations such as certain target pages meet input media information, then enter receiving step S22, Receive the original information data that server sends;Another kind is the operating habit from system level monitoring user, If the operating habit of user reaches predetermined requirement, user is made without any operation, can make input Media information actively triggers, and is directly entered receiving step S22, receives the original information data that server sends.
There are two kinds of reception conditions in receiving step S22, the first is for when meeting touching of input media information During clockwork spring part, send request according to the operation of user to server, then receive the original letter that server sends Breath data, another kind is when the trigger condition of satisfied input media information, and system is without sending to server Ask and directly receive the raw information that server sends.
Same, system receives the original information data of server transmission and also includes two ways, these two kinds of sides Formula is automatic regular polling mode and long connected mode, and wherein, automatic regular polling mode realizes relatively simple, but stream Amount consumes relatively big, the most each time polling request all can a certain degree of waste server resource, and use length After client can be kept during connected mode to connect upper server, keep connecting, it is achieved real-time communication, but after needing Platform real time execution, consumed flow is bigger.Therefore, can practise according to the operation of user determined by analytical procedure Used carrying out preferably, if the frequency that the operating habit of user is user's access application is the highest, then can be selected The long mode connected realizes real-time communication, if the frequency that the operating habit of user is user's access application is very Low, then can accept the original information data that server sends in the way of selecting automatic regular polling.
In the present embodiment, in order to promote Consumer's Experience, determine to be shown according to the operating habit of user The correlated characteristic of media information and displaying requirement, this correlated characteristic and displaying require to include content, form, exhibition Show position and show frequency etc..Specifically, the application used user in Preset Time is divided Analysis, and draws a portrait to user, and determines the media information to show to this user according to portrait result Content, form, display location and displaying frequency etc..As user Preset Time short interior often browse about The Web page picture of Ms's cosmetics, and full-screen picture can be play when browsing pictures, to be shown The content of media information can be relevant to Ms's cosmetics, such as sales information, recommended information or related news etc., Form elects picture as, and occurs with the pattern of full frame input.According to analyzing user within the default time period Operate being wanted the media information shown to user to be designed, Consumer's Experience can be greatly promoted.
In showing step S25, show with floating layer pattern and there is correlated characteristic and show the media information required, Wherein, floating layer pattern can include that the independent Activity of floating window pattern and Dialog (dialog box) pattern (lives The dynamic page) etc., it is possible to achieve media information be shown as occuping in screen the top, simultaneously performance independent of Any interface represent form.Show media information can sing on web View HTML scheme, based on The streaming media playing scheme of VideoView and based on video file scheme, these three scheme can be preferable Realize the displaying of media information.
Embodiment three
Structure throw in the method for media information based on a kind of intelligent terminal provided with above-described embodiment one as Think, embodiments provide a kind of intelligent terminal and throw in the device of media information, its structure such as Fig. 3 institute Show, specifically include:
Judge module 31: for judging whether to meet the trigger condition of input media information;
Acquisition module 32: if for meet throw in media information trigger condition, obtain have correlated characteristic and Show that the media information required, correlated characteristic and displaying require as according to determined by the operating habit of user;
Display module 33: for independent of application region, with floating layer pattern show have correlated characteristic and Show the media information required.
The intelligent terminal that the present invention provides throws in the device of media information, monitors user by system level Overall condition, obtains user's operating habit in preset time period, as opened in preset time period The relevant information of application, and according to the relevant information of these application opened obtain corresponding frequency, content, The information such as form and position, draws a portrait to user, as this user likes using which type of application, making With frequency how, browse which content, be accustomed to which kind of information broadcast format, the custom which position on screen Put and carry out operation etc., and determine the correlated characteristic of media information to be thrown in and show requirement.
When the trigger condition throwing in media information is met, acquisition is had above-mentioned relevant by acquisition module 32 Feature and the media information showing requirement, this is had correlated characteristic and shows requirement by last display module 33 Media information is illustrated in the region independent of application with floating layer pattern.
Final media information is to be illustrated in the region independent of application with floating layer pattern, and this form that represents is can Control, striding course it is achieved thereby that tuning on input effect and the Consumer's Experience line of media information, and Owing to the displaying of media information is independently of any interface, it is therefore not necessary to by media information to be shown Embed in application program, therefore when developing application program without it is beforehand with UI design, reduce exploitation Cost, reduces the limitation to media information.Meanwhile, this device is by the system level behaviour to user Make to carry out big data analysis, and determine that the correlated characteristic of media to be shown and displaying are wanted according to analysis result Ask so that the input of media information is more accurate, and, the correlated characteristic of media information to be shown and Show that requiring is to be determined by the relevant information analyzing the application that user is opened in preset time period, because of This, the correlated characteristic of media information to be shown not is unalterable, but according to user necessarily Operation in time period is changed, and to guarantee the accurate input of media information, improves user's body further Test.
Throw in after media information, to this media information bandwagon effect on the client and this client to this The operations of media information etc. are analyzed, and adjust according to analysis result and throw in strategy, i.e. different for user Different-effect and the advertisement of type are ejected in operation, and then the information that reaches is thrown in and the balance of Consumer's Experience.
Embodiment four
Structure throw in the method for media information based on a kind of intelligent terminal provided with above-described embodiment two as Thinking, the invention provides a kind of intelligent terminal and throw in the device of media information, as shown in Figure 4, this device has Body includes:
Judge module 31: for judging whether to meet the trigger condition of input media information;
Receive submodule 321: if for meeting the trigger condition throwing in media information, receive server and send Original information data;
Analyzing sub-module 322: be used for resolving original information data;
Self-defined submodule 323: the information data after self-defined parsing, obtain have correlated characteristic and Show that the media information required, correlated characteristic and displaying require as according to determined by the operating habit of user;
Display module 33: for independent of application region, with floating layer pattern show have correlated characteristic and Show the media information required.
The intelligent terminal that the embodiment of the present invention provides throws in the device of media information, is to be monitored by system level The overall condition of user, obtains user's operating habit in preset time period, such as institute in preset time period The relevant information of the application opened, and according to the relevant information of these application opened obtain corresponding frequency, The information such as content, form and position, draw a portrait to user, as this user likes using which type of answering With, use frequency how, browse which content, be accustomed to which kind of information broadcast format, custom is on screen Which position carries out operation etc., and determines the correlated characteristic of media information to be thrown in and show requirement.
After user starts client application, SDK initializes with preparation system environment, works as judge module 31 judge when the operation of user meets the trigger condition throwing in media information, and receiving submodule 321 will receive Server sends original information data, but the original information data sent due to server is not comprise to patrol Collect and cannot be directly used to the clear data shown, so the original information data received need to be through analyzing sub-module 322 resolve, and the data after parsing are the data comprising certain logic (such as having interactive function etc.), Then these are had the information data of certain logic and carry out self-defined through self-defined submodule 323 by system again, That acquisition can be shown and there is the media information of corresponding correlated characteristic, finally can be in independence in showing step In the region of application, show the media information with correlated characteristic with floating window pattern.
Final media information is to be illustrated in the region independent of third-party application with floating layer pattern, this represents shape Formula is controlled, striding course it is achieved thereby that tuning on input effect and the Consumer's Experience line of media information, And owing to the displaying of media information is independently of any interface, it is therefore not necessary to by media to be shown Information embeds in application program, therefore when developing application program without it is beforehand with UI design, reduces Development cost, reduces the limitation to media information.Meanwhile, the method is to user by system level Operation carry out big data analysis, and determine correlated characteristic and the exhibition of media to be shown according to analysis result Show requirement so that the input of media information is more accurate, and, the relevant spy of media information to be shown Levy and show that requirement is to be determined by the relevant information analyzing the application that user is opened in preset time period , therefore, the correlated characteristic of media information to be shown not is unalterable, but according to user Operation in certain period of time is changed, to guarantee the accurate input of media information, the most perfect Consumer's Experience.
Throw in after media information, to this media information bandwagon effect on the client and this client to this The operations of media information etc. are analyzed, and adjust according to analysis result and throw in strategy, i.e. different for user Different-effect and the advertisement of type are ejected in operation, and then the information that reaches is thrown in and the balance of Consumer's Experience.
In judge module 31, the trigger condition throwing in media information includes two kinds, and a kind of is the behaviour as user Make to trigger during the requirement meeting setting to throw in media information, as opened intended application, click or clear as user When the operations such as certain target pages of looking at meet the trigger condition throwing in media information, receiving submodule 321 will receive The original information data that server sends;Another kind is the operating habit from system level monitoring user, if When the operating habit of user reaches predetermined requirement, user is made without any operation, can make input media Information actively triggers, and receives submodule 321 and will directly receive the original information data that server sends.
There are two kinds of reception conditions in receiving submodule 321, the first throws in media information for working as to meet During trigger condition, send request according to the operation of user to server, then receive the original of server transmission Information data, another kind is that system is without sending out to server when the trigger condition of satisfied input media information Request is sent to directly receive the raw information that server sends.
Same, system receives the original information data of server transmission and also includes two ways, these two kinds of sides Formula is automatic regular polling mode and long connected mode, and wherein, automatic regular polling mode realizes relatively simple, but stream Amount consumes relatively big, the most each time polling request all can a certain degree of waste server resource, and use length After client can be kept during connected mode to connect upper server, keep connecting, it is achieved real-time communication, but after needing Platform real time execution, consumed flow is bigger.Therefore, can practise according to the operation of user determined by analytical procedure Used carrying out preferably, if the frequency that the operating habit of user is user's access application is the highest, then can be selected The long mode connected realizes real-time communication, if the frequency that the operating habit of user is user's access application is very Low, then can accept the original information data that server sends in the way of selecting automatic regular polling.
In the present embodiment, in order to promote Consumer's Experience, determine to be shown according to the operating habit of user The correlated characteristic of media information and displaying requirement, this correlated characteristic and displaying require to include content, form, exhibition Show position and show frequency etc..Specifically, the application used user in Preset Time is divided Analysis, and draws a portrait to user, and determines the media information to show to this user according to portrait result Content, form, display location and displaying frequency etc..As user Preset Time short interior often browse about The Web page picture of Ms's cosmetics, and full-screen picture can be play when browsing pictures, to be shown The content of media information can be relevant to Ms's cosmetics, such as sales information, recommended information or related news etc., Form elects picture as, and occurs with the pattern of full frame input.According to analyzing user within the default time period Operate being wanted the media information shown to user to be designed, Consumer's Experience can be greatly promoted.
Display module 33 shows have correlated characteristic and show the media information required with floating layer pattern, wherein, Floating layer pattern can include floating window pattern and the independent Activity etc. of Dialog pattern, it is possible to achieve media are believed Being shown as occuping in screen the top, simultaneously performance of breath represents form independent of any interface.Show matchmaker Body information can the HTML scheme of sing on web View, streaming media playing scheme based on VideoView with And based on video file scheme, these three scheme can preferably realize the displaying of media information.
The media information being previously mentioned in the present invention includes conventional ads, rich-media ads and news etc..
Methods and apparatus of the present invention can realize in Android system, but for other similar operation systems System, also can implement.
It should be noted that flow chart and block diagram in accompanying drawing show the multiple embodiments according to the present invention Architectural framework in the cards, function and the operation of method and computer program product.In this, flow process Each square frame in figure or block diagram can represent a module, program segment or a part for code, module, journey A part for sequence section or code comprises the executable instruction of one or more logic function for realizing regulation. It should also be noted that at some as in the realization replaced, the function marked in square frame can also be to be different from The order marked in accompanying drawing occurs.Such as, two continuous print square frames can essentially perform substantially in parallel, They can also perform sometimes in the opposite order, and this is depending on involved function.It is also noted that The combination of the square frame in each square frame in block diagram and/or flow chart and block diagram and/or flow chart, Ke Yiyong The special hardware based system of the function or action that perform regulation realizes, or can use specialized hardware Combination with computer instruction realizes.
Last it is noted that various embodiments above is only in order to illustrate technical scheme, rather than to it Limit;Although the present invention being described in detail with reference to foregoing embodiments, the ordinary skill of this area Personnel it is understood that the technical scheme described in foregoing embodiments still can be modified by it, or The most some or all of technical characteristic is carried out equivalent;And these amendments or replacement, do not make phase The essence answering technical scheme departs from the scope of various embodiments of the present invention technical scheme, and it all should be contained in the present invention Claim and description scope in the middle of.

Claims (10)

1. the method that an intelligent terminal throws in media information, it is characterised in that including:
Judge step: judge whether to meet the trigger condition throwing in described media information;
Obtaining step: if meeting the trigger condition throwing in described media information, obtaining and there is correlated characteristic and exhibition Show that the media information of requirement, described correlated characteristic and displaying require as according to determined by the operating habit of user;
Show step: in the region independent of application, described in the displaying of floating layer pattern, there is correlated characteristic and exhibition Show the media information of requirement.
Method the most according to claim 1, it is characterised in that described judgement step specifically includes:
Judge whether the operation of user meets the trigger condition throwing in described media information;Or
Judge whether the operating habit of user meets the active trigger condition throwing in described media information.
Method the most according to claim 1, it is characterised in that described obtaining step includes:
Receiving step: if meeting the trigger condition throwing in described media information, receives the original of server transmission Information data;
Analyzing step: resolve original information data;With
Self-defined step: the information data after self-defined parsing, obtains and has correlated characteristic and show requirement Media information, described correlated characteristic and displaying require as according to determined by the operating habit of user.
4. according to the method described in any one of claim 1-3, it is characterised in that the phase of described media information Close feature and displaying require to include content, form, display location or show in frequency a kind of or the most multiple Combination.
Method the most according to claim 1, it is characterised in that described displaying step includes: in independence In application region, with the independent activities page or with floating window shape formula show described in have correlated characteristic and show want The media information asked.
6. an intelligent terminal throws in the device of media information, it is characterised in that including:
Judge module: for judging whether to meet the trigger condition of the described media information of input;
Acquisition module: if for meeting the trigger condition throwing in described media information, obtaining and there is correlated characteristic And show that the media information required, described correlated characteristic and displaying require for the operating habit institute according to user really Fixed;
Display module: in the region independent of application, described in the displaying of floating layer pattern, there is correlated characteristic And show the media information required.
Device the most according to claim 6, it is characterised in that described judge module specifically for:
Judge whether the operation of user meets the trigger condition throwing in described media information;Or
Judge whether the operating habit of user meets the active trigger condition throwing in described media information.
Device the most according to claim 6, it is characterised in that described acquisition module includes:
Receive submodule: if for meeting the trigger condition throwing in described media information, receive server and send Original information data;
Analyzing sub-module: be used for resolving original information data;With
Self-defined submodule: the information data after self-defined parsing, obtains and has correlated characteristic and displaying The media information required, described correlated characteristic and displaying require as according to determined by the operating habit of user.
9. according to the device described in any one of claim 6-8, it is characterised in that the phase of described media information Close feature and displaying require to include content, form, display location or show in frequency a kind of or the most multiple Combination.
Device the most according to claim 6, it is characterised in that described display module specifically for: Independent of application region, with the independent activities page or with floating window shape formula show described in have correlated characteristic and Show the media information required.
CN201610483804.0A 2016-06-27 2016-06-27 Method and device for delivering medium information to smart terminal Pending CN105933760A (en)

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Application publication date: 20160907