CN112801684A - Advertisement playing method and device - Google Patents
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- CN112801684A CN112801684A CN201911115508.5A CN201911115508A CN112801684A CN 112801684 A CN112801684 A CN 112801684A CN 201911115508 A CN201911115508 A CN 201911115508A CN 112801684 A CN112801684 A CN 112801684A
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The embodiment of the application provides a method and a device for playing an advertisement. The advertisement playing method comprises the following steps: the method comprises the steps of obtaining an advertisement container address, an advertisement material address and advertisement playing time when an application program runs; generating a network view based on the advertisement playing time, covering the network view on an application program, loading and initializing an advertisement container in the network view based on the address of the advertisement container, and loading advertisement materials in the advertisement container based on the address of the advertisement materials; and finally, at the advertisement playing time, playing the advertisement in the advertisement container based on the advertisement material. According to the technical scheme of the embodiment of the application, the advertisement container and the advertisement material are loaded to play the advertisement in the terminal equipment, so that the data processing efficiency and the playing efficiency of the advertisement are improved, and the playing effect of the advertisement is also improved.
Description
Technical Field
The present application relates to the field of computer and communication technologies, and in particular, to a method and an apparatus for playing an advertisement.
Background
In the process of pushing the advertisement by the application terminal, the advertisement is generally implanted at a specific time, and after the user views the advertisement in the terminal, the subsequent application program operation is continued. For example, when a video in the video playing software is played for half an hour, an advertisement video is inserted, and the video is continuously played after the advertisement video is played, so that the click rate of the advertisement is low, the interaction performance is poor, and particularly, the efficiency is low in the transmission and processing processes of advertisement data, which affects the playing effect of the advertisement.
Disclosure of Invention
The embodiment of the application provides a method and a device for playing an advertisement, so that the data processing efficiency and the playing efficiency of the advertisement can be improved at least to a certain extent, and the playing effect of the advertisement is improved.
Other features and advantages of the present application will be apparent from the following detailed description, or may be learned by practice of the application.
According to an aspect of an embodiment of the present application, there is provided an advertisement playing method, including: the method comprises the steps of obtaining an advertisement container address, an advertisement material address and advertisement playing time when an application program runs; generating a network view based on the advertisement playing time and covering the network view on the application program; loading and initializing an advertisement container in the network view based on the advertisement container address; loading advertisement materials in the advertisement container based on the advertisement material address; and playing the advertisement in the advertisement container based on the advertisement material at the advertisement playing time.
According to an aspect of an embodiment of the present application, there is provided an advertisement playing apparatus, including: the acquisition unit is used for acquiring the address of the advertisement container, the address of the advertisement material and the advertisement playing time when the application program runs; the generating unit is used for generating a network view based on the advertisement playing time and covering the network view on the application program; a first loading unit, configured to load and initialize an advertisement container in the network view based on the advertisement container address; a second loading unit for loading the advertisement material in the advertisement container based on the advertisement material address; and the playing unit is used for playing the advertisement in the advertisement container based on the advertisement material at the advertisement playing time.
In some embodiments of the present application, based on the foregoing solution, the apparatus for playing an advertisement further includes: and the moment determining unit is used for determining the advertisement playing moment based on the application program display content and the advertisement material.
In some embodiments of the present application, based on the foregoing scheme, the generating unit includes: and the view generating unit is used for generating a network view in a transparent state based on the advertisement playing time and covering the network view on the application program.
In some embodiments of the present application, based on the foregoing solution, the playing unit includes: the setting unit is used for setting the advertisement container to be in a visible state at the advertisement playing time; a first playing unit for playing an advertisement in the advertisement container based on the advertisement material.
In some embodiments of the present application, based on the foregoing solution, the setting unit includes: a message sending unit, configured to, when the advertisement material is loaded, send a loading completion message to the advertisement container by a component of the advertisement material to instruct the advertisement container to send a play preparation notification to the application program; and the state setting unit is used for setting the advertisement container to be in a visible state after the application program judges that the preparation of playing the advertisement container is finished and at the moment of playing the advertisement.
In some embodiments of the present application, based on the foregoing solution, the playing unit includes: and the second playing unit is used for pausing the running of the application program and playing the advertisement in the advertisement container based on the advertisement material at the advertisement playing time if the advertisement container is detected to be in a visible state and the advertisement material is detected to be ready.
In some embodiments of the present application, based on the foregoing solution, the apparatus for playing an advertisement further includes: and the deleting unit is used for deleting the advertisement and continuing to run the application program if the advertisement is wrongly played or the advertisement is played.
In some embodiments of the present application, based on the foregoing solution, the apparatus for playing an advertisement further includes: and the skipping unit is used for skipping from the playing interface of the advertisement to the commodity page corresponding to the advertisement when the fact that the user clicks the advertisement is detected.
In some embodiments of the present application, based on the foregoing scheme, the jumping unit includes: the commodity view unit is used for generating a commodity network view in the application program when the fact that the user clicks the advertisement is detected; and the page loading unit is used for loading the commodity page corresponding to the advertisement in the commodity network view.
According to an aspect of the embodiments of the present application, there is provided a computer readable medium, on which a computer program is stored, the computer program, when executed by a processor, implementing the method for playing an advertisement as described in the above embodiments.
According to an aspect of an embodiment of the present application, there is provided an electronic device including: one or more processors; a storage device for storing one or more programs, which when executed by the one or more processors, cause the one or more processors to implement the method for playing an advertisement as described in the above embodiments.
In the technical scheme provided by some embodiments of the application, the address of an advertisement container, the address of advertisement material and the advertisement playing time are obtained when an application program runs; generating a network view based on the advertisement playing time, covering the network view on an application program, loading and initializing an advertisement container in the network view based on the address of the advertisement container, and loading advertisement materials in the advertisement container based on the address of the advertisement materials; and finally, at the advertisement playing time, playing the advertisement in the advertisement container based on the advertisement material. The advertisement container and the advertisement material are loaded to play the advertisement in the terminal equipment, so that the data processing efficiency and the playing efficiency of the advertisement are improved, and the playing effect of the advertisement is also improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present application and together with the description, serve to explain the principles of the application. It is obvious that the drawings in the following description are only some embodiments of the application, and that for a person skilled in the art, other drawings can be derived from them without inventive effort. In the drawings:
FIG. 1 shows a schematic diagram of an exemplary system architecture to which aspects of embodiments of the present application may be applied;
FIG. 2 schematically illustrates a schematic diagram of an exemplary system architecture according to an embodiment of the present application;
FIG. 3 schematically illustrates a flow chart of a method of playing an advertisement according to an embodiment of the present application;
FIG. 4 schematically shows a schematic diagram of data loading according to an embodiment of the present application;
FIG. 5 schematically illustrates a flow diagram for playing an advertisement in an advertisement container based on advertisement material according to an embodiment of the present application;
FIG. 6 schematically illustrates a flow diagram for playing an advertisement based on advertisement material according to an embodiment of the present application;
FIG. 7 schematically illustrates a flow diagram for setting an advertisement container to a visible state according to an embodiment of the present application;
FIG. 8 schematically illustrates a flow diagram of a play interface jumping to a merchandise page according to one embodiment of the present application;
FIG. 9 schematically illustrates a timing diagram for processing interactive advertisements according to one embodiment of the present application;
FIG. 10 schematically illustrates a block diagram of a playback device for an advertisement according to an embodiment of the present application;
FIG. 11 illustrates a schematic structural diagram of a computer system suitable for use in implementing the electronic device of an embodiment of the present application.
Detailed Description
Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art.
Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to give a thorough understanding of embodiments of the application. One skilled in the relevant art will recognize, however, that the subject matter of the present application can be practiced without one or more of the specific details, or with other methods, components, devices, steps, and so forth. In other instances, well-known methods, devices, implementations, or operations have not been shown or described in detail to avoid obscuring aspects of the application.
The block diagrams shown in the figures are functional entities only and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.
The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the contents and operations/steps, nor do they necessarily have to be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.
Fig. 1 shows a schematic diagram of an exemplary system architecture to which the technical solution of the embodiments of the present application can be applied.
As shown in fig. 1, the system architecture may include a terminal device (e.g., one or more of a smartphone 101, a tablet computer 102, and a portable computer 103 shown in fig. 1, but may also be a desktop computer, etc.), a network 104, and a server 105. The network 104 serves as a medium for providing communication links between terminal devices and the server 105. Network 104 may include various connection types, such as wired communication links, wireless communication links, and so forth.
It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation. For example, server 105 may be a server cluster comprised of multiple servers, or the like.
A user may use a terminal device to interact with the server 105 over the network 104 to receive or send messages or the like. The server 105 may be a server that provides various services. For example, a user makes a service request to the server 105 by using the terminal device 103 (or the terminal device 101 or 102) to obtain an advertisement container address, an advertisement material address, and an advertisement playing time when an application program runs; generating a network view based on the advertisement playing time, covering the network view on an application program, loading and initializing an advertisement container in the network view based on the address of the advertisement container, and loading advertisement materials in the advertisement container based on the address of the advertisement materials; and finally, at the advertisement playing time, playing the advertisement in the advertisement container based on the advertisement material. The advertisement container and the advertisement material are loaded to play the advertisement in the terminal equipment, so that the data processing efficiency and the playing efficiency of the advertisement are improved, and the playing effect of the advertisement is also improved.
Referring to fig. 2, in the present embodiment, the application program is a video playing program, the advertisement is a video advertisement, and in the process that the video playing program runs in the terminal device 201, the terminal device obtains a video advertisement container address, a video advertisement material address, and a video advertisement playing time in the process that the video playing program plays a video; generating a network view based on the video advertisement playing time, covering the network view on a video playing program, and loading and initializing a video advertisement container 202 in the network view based on the video advertisement container address; and loading the video advertisement material in the video advertisement container based on the video advertisement material address, and finally playing the advertisement in the video advertisement container based on the video advertisement material at the video advertisement playing time. The advertisement container and the advertisement material are loaded to play the advertisement in the terminal equipment, so that the data processing efficiency and the playing efficiency of the advertisement are improved, and the playing effect of the advertisement is further improved.
Illustratively, when a certain video content includes a shot of the cola, correspondingly, an advertisement of the cola is added in the video, the playing time of the shot of the cola in the video is determined, so that the advertisement of the cola is played immediately after the video content of the cola is played at the playing time, and in this way, the advertising effect of the advertisement can be further promoted on the basis of stimulating the sense and emotion of the user based on the video content, and the value of the advertisement is improved.
It should be noted that, in the present embodiment, the advertisement container 202 and the advertisement material are not displayed on the interface of the terminal device 201 before the advertisement is played, where the advertisement container 202 is a transparent network view, and the advertisement material is data temporarily cached in the terminal device 201, so as to modify the status of the advertisement container 202 to a visible status at the advertisement playing time, and play the advertisement material in the advertisement container 202.
The implementation details of the technical solution of the embodiment of the present application are set forth in detail below:
fig. 3 shows a flowchart of a playing method of an advertisement according to an embodiment of the present application, which may be performed by a terminal device, which may be the terminal device shown in fig. 1. Referring to fig. 3, the method for playing the advertisement at least includes steps S310 to S350, which are described in detail as follows:
in step S310, the advertisement container address, the advertisement material address, and the advertisement playing time are acquired when the application program runs.
In one embodiment of the application, the advertisement is played when the terminal device runs the application. When the application program runs, the address of the advertisement container, the address of the advertisement material and the advertisement playing time are obtained. In this embodiment, the manner of acquiring the information may be by acquiring the information from a server, which is not limited herein.
In an embodiment of the application, the advertisement container address is used for calling and loading an advertisement container, and the advertisement container is a transparent user interface loaded on a terminal interface in the running process of an application program and is used for playing advertisements in the advertisement container; the advertisement material address is used for loading an advertisement material, the advertisement material includes data required for playing an advertisement, such as video, audio, animation or link, and the like, and the content is not limited herein; the advertisement playing time is used for playing the advertisement when the time arrives.
In this embodiment, the advertisement container establishes a layer of bridge connection between the application program and the advertisement, and is used for data communication between the application program and the advertisement component, such as transmitting instructions or transmitting advertisement material data. Moreover, the advertisement container in this embodiment may be based on nesting of inline frames iframes, and an inline frame, that is, an inline frame, including another document is created, so that it is ensured that it cannot directly access service data, data security is ensured, and a sufficient play space is provided.
In an embodiment of the present application, as shown in fig. 3, in addition to the above steps S310 to S350, the method further includes the following steps: and determining the advertisement playing time based on the application program display content and the advertisement material.
In one embodiment of the present application, the advertisement playing time may be a fixed time, which is used to play a good advertisement effect at that time. The advertisement of the embodiment is related to the application program display content, so that when the advertisement is played, the best advertisement display and publicity effect is achieved when the application program runs to a certain display content, the exposure click rate of the advertisement is increased, and the value of the advertisement is improved.
In one embodiment of the application, the advertisement playing time is determined in a mode of displaying content and advertisement materials based on the application program, in the process of determining the advertisement playing time, a part, related to the application program displaying content, in the advertisement materials is determined according to the application program displaying content and the advertisement materials, and the part is identified as the advertisement playing time at the running time of the application program displaying content.
Illustratively, when the application program is a video playing program, determining the played video content in the video playing program, that is, the application program presentation content, identifying a portion of the video content related to the advertisement material, determining a corresponding playing time of the portion in the video content, and identifying the playing time as the advertisement playing time.
For example, when a certain video content includes a shot of a cola, a corresponding advertisement of the cola is added in the video, and the playing time of the shot of the cola in the video is determined, so that the advertisement of the cola is played immediately after the video content of the cola is played at the playing time.
In step S320, a web view is generated based on the advertisement playing time and overlaid on the application program.
In one embodiment of the application, when the advertisement playing time is reached or a period of time is left from the advertisement playing time, a network view is generated and overlaid on the application program. The network view in this embodiment is used to load and display advertisements, and is used to display advertisements after a network request, that is, to display contents corresponding to advertisement materials therein.
In step S320, the process of generating a network view based on the advertisement playing time and overlaying the network view on the application program includes: and generating a network view in a transparent state based on the advertisement playing time and overlaying the network view on the application program.
In one embodiment of the present application, when the advertisement playing time is reached or a certain time is left from the advertisement playing time, the generated network view is in a transparent state and is overlaid on the application program. In the embodiment, the transparent network view is used for loading the advertisement material and preparing advertisement playing while the application program runs, so that the normal running of the application program is not affected, and the advertisement playing efficiency is improved.
In step S330, an advertisement container is loaded and initialized in the network view based on the advertisement container address.
In one embodiment of the present application, after the network view is generated, the advertisement container is loaded and initialized in the network view based on the advertisement container address. The advertisement container of this embodiment includes various components required for playing an advertisement, such as advertisement material components. The advertisement container in the embodiment is used as a bridge between the application program and the advertisement, and is used for directly performing data interaction with the components between the application programs, so that the data transmission efficiency in the advertisement playing process is improved.
In step S340, based on the advertisement material address, advertisement material is loaded in the advertisement container.
In one embodiment of the present application, after the advertisement container is loaded, the advertisement material is loaded in the advertisement container. When the advertisement material is loaded, the advertisement material stored in the server or the advertisement material stored in the local can be obtained based on the address of the advertisement material, and the advertisement material is loaded in the advertisement container. In this embodiment, the advertisement material may be in the form of video, audio, or animation, and is not limited herein.
In addition, the advertisement material can be loaded in the advertisement container, and the advertisement material can also be loaded to the local part of the application terminal, so that the advertisement material of the local part of the application terminal is called through the application program, and the advertisement is played in the advertisement container.
Referring to fig. 4, fig. 4 is a schematic diagram of data loading provided in the present embodiment. The loading process in this embodiment includes loading the advertisement container and the advertisement material. As shown in fig. 4, the video (APP) in fig. 4 is an Application program. The interactive advertisement material is preloaded firstly 410, according to the preloading condition, when the preloading is overtime, the video APP interactive advertisement container is informed of loading errors 420, when the preloading errors occur, the video APP interactive advertisement container is informed of loading errors, and when the advertisement material is successfully loaded, the video APP advertisement is informed of being ready 440.
In step S350, at the advertisement playing time, an advertisement is played in the advertisement container based on the advertisement material.
In an embodiment of the present application, as shown in fig. 5, the process of playing an advertisement in the advertisement container based on the advertisement material at the advertisement playing time in step S350 includes the following steps S510 to S520, which are described in detail as follows:
in step S510, at the advertisement playing time, the advertisement container is set to a visible state.
In one embodiment of the present application, the state of the advertisement container is a transparent state when the advertisement container is initially generated. And at the moment of advertisement playing, setting the advertisement container to be in a visible state.
For example, in the video playing software, the advertisement container is generated completely, and the advertisement playing time is reached, at the advertisement playing time, the advertisement container is set to be in a visible state, that is, on the interface of the video playing software, the advertisement can be played through the visible advertisement container.
In one embodiment of the present application, the process of playing an advertisement in the advertisement container based on the advertisement material comprises: and if the advertisement container is detected to be in a visible state and the advertisement material is detected to be ready, pausing the running of the application program, and playing the advertisement in the advertisement container based on the advertisement material at the advertisement playing time.
For example, please refer to fig. 6, where fig. 6 is a flowchart of playing an advertisement based on advertisement material according to this embodiment. When the advertisement playing time point is reached 610, it is detected whether the interactive advertisement material is ready 620, if not, the interactive advertisement container is closed and the feature film is continuously played 630, and if so, the interactive container is notified to play the advertisement 640.
In an embodiment of the present application, as shown in fig. 7, the process of setting the advertisement container to be visible at the advertisement playing time in step S510 includes the following steps S710 to S720, which are described in detail as follows:
in step S710, when the advertisement material is loaded, the component of the advertisement material sends a loading completion message to the advertisement container to instruct the advertisement container to send a play preparation notification to the application program.
In one embodiment of the present application, upon completion of the loading of the advertising material, the component of the advertising material sends a load complete message to the advertising container instructing the advertising container to send a broadcast ready notification to the application and to broadcast the advertisement upon arrival at the broadcast time.
Illustratively, in the process of playing the advertisement by the video playing program, after the interactive advertisement material is successfully loaded, the interactive advertisement container is informed, and the interactive advertisement container informs the video App that the interactive advertisement is ready to be played; when an interactive advertisement material is loaded with errors, the interactive advertisement container is informed of the errors, the interactive advertisement container informs the video App of the errors of the interactive advertisement, and the video App closes the interactive advertisement container WebView; when the interactive advertisement container detects that the loading of the interactive advertisement material is overtime, the video App is informed that the interactive advertisement is wrong, and the video App closes the interactive advertisement container WebView.
In addition, in the embodiment, the advertisement content can be carried in a way of WebWorker, so that the interactive WebView and the advertisement material are in the same page context. By creating a multi-threaded environment, the main thread is allowed to create a Worker thread, some tasks being assigned to the latter to run. And when the main thread runs, the Worker thread runs in the background, and the main thread and the Worker thread do not interfere with each other. And when the Worker thread finishes the calculation task, returning the result to the main thread. This has the advantage that some computationally intensive or highly delayed tasks are burdened by the Worker thread, and the main thread is generally responsible for the interaction of the user interface, and therefore, the tasks are smooth and will not be blocked or slowed down, thereby improving the efficiency of advertisement data processing and the effectiveness of advertisement presentation in the present embodiment.
In step S720, after the application program determines that the preparation for playing the advertisement container is completed and at the time of playing the advertisement, the advertisement container is set to a visible state.
In one embodiment of the application, after the application program determines that the advertisement container is ready for playing and at the time of playing the advertisement, the advertisement container is set to be in a visible state, so that when the advertisement container is detected to be in the visible state, the advertisement is played in the advertisement container based on the advertisement material.
In step S520, an advertisement is played in the advertisement container based on the advertisement material.
In one embodiment of the present application, upon detecting that the advertisement container is in a visible state and that the advertisement material is ready, the running of the application is paused and the advertisement is played in the advertisement container based on the advertisement material at the time of advertisement playing.
After the process of playing the advertisement in the advertisement container based on the advertisement material in step S320, the method further includes: and when the fact that the user clicks the advertisement is detected, jumping to a commodity page corresponding to the advertisement from a playing interface of the advertisement.
In an embodiment of the application, in the process of playing an advertisement, a user can click an advertisement interface to jump to a commodity page corresponding to the advertisement through the advertisement interface, and obtain the commodity details in the advertisement.
When it is detected that the user clicks the advertisement, the process of jumping from the playing interface of the advertisement to the commodity page corresponding to the advertisement specifically includes steps S810 to S820, which are described in detail as follows:
in step S810, when it is detected that the user clicks the advertisement, a commodity network view is generated in the application program.
In an embodiment of the application, a user may click on an advertisement interface in the process of viewing an advertisement to acquire advertisement information corresponding to the advertisement. And when the fact that the user clicks the advertisement is detected, generating a commodity network view in the application program, and jumping to a commodity page corresponding to the commodity through the commodity network view.
For example, in the embodiment, a component for detecting a user click trigger is arranged on the advertisement interface, and when a user clicks the advertisement interface, it may be determined that the user clicks the advertisement. In addition, an area can be set at a specific position on the advertisement interface, for example, the position of the upper right corner, and the word of the commodity details is displayed, so that when a user needs to view the commodity details at the upper right corner of the interface, the user can click on the commodity details at the upper right corner of the interface, and at the moment, the page starts to jump to a commodity page corresponding to the advertisement.
The video advertisement in the embodiment contains a scenario, is much richer than a rich media advertisement scenario, and has flexible interaction mode and diversified styles. Under the scene, the interactive video advertisement can provide the ability of attracting users, leading the users to actively operate the advertisement and guiding interaction, and increasing the exposure click rate of the advertisement. For an advertiser, the expression form of the video advertisement is enriched in an interactive mode, so that the conversion rate and the value of the advertisement are improved. For users, the method gets rid of the disturbing experience brought by the single form of the past advertisement, and improves the viewing experience compared with the past advertisement form. Meanwhile, the video advertisement in the embodiment can be based on a mature hypertext Markup Language5 (HTML 5) technology and a video player, so that a developer can access the video advertisement quickly and easily, and the development efficiency is improved.
In step S820, a goods page corresponding to the advertisement is loaded in the goods network view.
In an embodiment of the application, after the commodity network view is generated, a commodity page corresponding to the commodity is recorded in the commodity network view, that is, a specific advertisement commodity landing page is skipped, so that a user can acquire more commodity information through the commodity page, actively operate the advertisement, guide the interaction capacity, increase the exposure click rate of the advertisement, and improve the value of the advertisement.
As shown in fig. 9, fig. 9 is a timing diagram for processing an interactive advertisement according to an embodiment of the present application. In one embodiment of the application, the application program is a video APP, the advertisement container is an interactive advertisement container, and the advertisement is a video advertisement. In fig. 9, WebView represents a standalone browser runtime environment provided by video APP. The interactive advertisement container represents an intermediate agent layer of the video APP and the interactive advertisement material, is a container of the interactive video advertisement, and provides a communication interface between the video APP and the interactive video advertisement. The whole process flows from left to right along with the progress of a time shaft, and comprises the following steps:
s901: the user enters the video play detail page.
S902: the video APP acquires a Uniform Resource Locator (URL) of an interactive advertisement container and a URL of video advertisement materials from a video advertisement background request.
S903: and opening a new WebView to cover the current player when the video APP is in a preset time period before the advertisement playing time point, for example, 10 seconds before the advertisement playing time point, and loading and initializing the interactive advertisement container.
S904: and the interactive advertisement container acquires the interactive advertisement material link from the parameter of the URL and preloads the interactive advertisement material.
Among them, in preloading the interactive advertisement material, three possible situations can be encountered: (1) after the interactive advertisement material is loaded successfully, the interactive advertisement container is informed, and the interactive advertisement container informs the video App: the interactive advertisement is ready to be played. (2) When the interactive advertisement material is loaded with errors, the interactive advertisement container is informed of the errors, the interactive advertisement container informs the video App of the errors of the interactive advertisement, and the video App closes the interactive advertisement container WebView. (3) When the interactive advertisement container detects that the loading of the interactive advertisement material is overtime, the video App is informed that the interactive advertisement is wrong, and the video App closes the interactive advertisement container WebView.
S905: when the advertisement playing time is reached, the video App judges that the interactive advertisement is ready to be played (notifyPageReady), the interactive advertisement container is informed of playing, the interactive advertisement container is set to be in a visible state, and the interactive advertisement container is informed of starting to play the advertisement video in the container when the interactive advertisement material is judged to be in the visible state currently. In addition, if the interactive advertisement material is not ready to be played at the moment, the video positive is directly played continuously, and the interactive advertisement is not displayed in the current playing.
S906: the interactive video advertisement obtains relevant information of the current advertisement from a video APP, and the relevant information comprises parameters (getAtOrderInfo) such as data reporting, exposure, clicking and the like.
S907: when the advertisement playing time point is reached, the video APP informs that the interactive video advertisement can be played (setPagePlayAction).
S908: when the user clicks the advertisement jump link, the video APP is notified to open a specific commodity page (clickJumpActionHandle) of the advertisement.
Specifically, in the playing process, when the details of the interactive advertisement material are clicked, the interactive advertisement material informs the interactive advertisement container, the interactive advertisement container processes the click event and informs the App to open a new WebView and jump to a specific advertisement commodity landing page.
S909: and (4) protective measures are expressed, when the advertisement cannot be played continuously due to errors caused by network and other reasons, the video APP is notified to be closed in time, and the video positive play (callback 5Playerror) is not influenced.
Specifically, when the advertisement is mistakenly played, the interactive advertisement container is notified through the interface, and the interactive advertisement container notifies the App to destroy the current advertisement and continue the video positive film playing.
S910: when the advertisement is normally finished, the interactive advertisement container is informed through the interface, and the interactive advertisement container informs the App to destroy the current advertisement and continue the video positive film playing.
The following describes embodiments of an apparatus of the present application, which may be used to execute a method for playing an advertisement in the above embodiments of the present application. For details that are not disclosed in the embodiments of the apparatus of the present application, please refer to the embodiments of the advertisement playing method described above in the present application.
FIG. 10 shows a block diagram of a playback device for an advertisement according to an embodiment of the present application.
Referring to fig. 10, a playing apparatus 1000 of an advertisement according to an embodiment of the present application includes:
an obtaining unit 1010, configured to obtain an advertisement container address, an advertisement material address, and an advertisement playing time when an application runs; a generating unit 1020, configured to generate a web view based on the advertisement playing time and overlay the web view on the application; a first loading unit 1030 configured to load and initialize an advertisement container in the network view based on the advertisement container address; a second loading unit 1040, configured to load advertisement material in the advertisement container based on the advertisement material address; a playing unit 1050, configured to play an advertisement in the advertisement container based on the advertisement material at the advertisement playing time.
In some embodiments of the present application, based on the foregoing solution, the apparatus 1000 for playing an advertisement further includes: and the moment determining unit is used for determining the advertisement playing moment based on the application program display content and the advertisement material.
In some embodiments of the present application, based on the foregoing scheme, the generating unit 1020 includes: and the view generating unit is used for generating a network view in a transparent state based on the advertisement playing time and covering the network view on the application program.
In some embodiments of the present application, based on the foregoing solution, the playing unit 1050 includes: the setting unit is used for setting the advertisement container to be in a visible state at the advertisement playing time; a first playing unit for playing an advertisement in the advertisement container based on the advertisement material.
In some embodiments of the present application, based on the foregoing solution, the setting unit includes: a message sending unit, configured to, when the advertisement material is loaded, send a loading completion message to the advertisement container by a component of the advertisement material to instruct the advertisement container to send a play preparation notification to the application program; and the state setting unit is used for setting the advertisement container to be in a visible state after the application program judges that the preparation of playing the advertisement container is finished and at the moment of playing the advertisement.
In some embodiments of the present application, based on the foregoing solution, the playing unit 1050 includes: and the second playing unit is used for pausing the running of the application program and playing the advertisement in the advertisement container based on the advertisement material at the advertisement playing time if the advertisement container is detected to be in a visible state and the advertisement material is detected to be ready.
In some embodiments of the present application, based on the foregoing solution, the apparatus 1000 for playing an advertisement further includes: and the deleting unit is used for deleting the advertisement and continuing to run the application program if the advertisement is wrongly played or the advertisement is played.
In some embodiments of the present application, based on the foregoing solution, the apparatus 1000 for playing an advertisement further includes: and the skipping unit is used for skipping from the playing interface of the advertisement to the commodity page corresponding to the advertisement when the fact that the user clicks the advertisement is detected.
In some embodiments of the present application, based on the foregoing scheme, the jumping unit includes: the commodity view unit is used for generating a commodity network view in the application program when the fact that the user clicks the advertisement is detected; and the page loading unit is used for loading the commodity page corresponding to the advertisement in the commodity network view.
FIG. 11 illustrates a schematic structural diagram of a computer system suitable for use in implementing the electronic device of an embodiment of the present application.
It should be noted that the computer system 1100 of the electronic device shown in fig. 11 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present application.
As shown in fig. 11, a computer system 1100 includes a Central Processing Unit (CPU)1101, which can perform various appropriate actions and processes, such as performing the methods described in the above embodiments, according to a program stored in a Read-Only Memory (ROM) 1102 or a program loaded from a storage section 1108 into a Random Access Memory (RAM) 1103. In the RAM 1103, various programs and data necessary for system operation are also stored. The CPU 1101, ROM 1102, and RAM 1103 are connected to each other by a bus 1104. An Input/Output (I/O) interface 1105 is also connected to bus 1104.
The following components are connected to the I/O interface 1105: an input portion 1106 including a keyboard, mouse, and the like; an output section 1107 including a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, a speaker, and the like; a storage section 1108 including a hard disk and the like; and a communication section 1109 including a Network interface card such as a LAN (local area Network) card, a modem, or the like. The communication section 1109 performs communication processing via a network such as the internet. A driver 1110 is also connected to the I/O interface 1105 as necessary. A removable medium 1111 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 1110 as necessary, so that a computer program read out therefrom is mounted into the storage section 1108 as necessary.
In particular, according to embodiments of the application, the processes described above with reference to the flow diagrams may be implemented as computer software programs. For example, embodiments of the present application include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising a computer program for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication portion 1109 and/or installed from the removable medium 1111. When the computer program is executed by a Central Processing Unit (CPU)1101, various functions defined in the system of the present application are executed.
It should be noted that the computer readable medium shown in the embodiments of the present application may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a Read-Only Memory (ROM), an Erasable Programmable Read-Only Memory (EPROM), a flash Memory, an optical fiber, a portable Compact Disc Read-Only Memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In this application, however, a computer readable signal medium may include a propagated data signal with a computer program embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. The computer program embodied on the computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wired, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. Each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or flowchart illustration, and combinations of blocks in the block diagrams or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present application may be implemented by software, or may be implemented by hardware, and the described units may also be disposed in a processor. Wherein the names of the elements do not in some way constitute a limitation on the elements themselves.
As another aspect, the present application also provides a computer-readable medium, which may be contained in the electronic device described in the above embodiments; or may exist separately without being assembled into the electronic device. The computer readable medium carries one or more programs which, when executed by an electronic device, cause the electronic device to implement the method described in the above embodiments.
It should be noted that although in the above detailed description several modules or units of the device for action execution are mentioned, such a division is not mandatory. Indeed, the features and functionality of two or more modules or units described above may be embodied in one module or unit, according to embodiments of the application. Conversely, the features and functions of one module or unit described above may be further divided into embodiments by a plurality of modules or units.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present application can be embodied in the form of a software product, which can be stored in a non-volatile storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which can be a personal computer, a server, a touch terminal, or a network device, etc.) to execute the method according to the embodiments of the present application.
Other embodiments of the present application will be apparent to those skilled in the art from consideration of the specification and practice of the embodiments disclosed herein. This application is intended to cover any variations, uses, or adaptations of the invention following, in general, the principles of the application and including such departures from the present disclosure as come within known or customary practice within the art to which the invention pertains.
It will be understood that the present application is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the application is limited only by the appended claims.
Claims (10)
1. An advertisement playing method is characterized by comprising the following steps:
the method comprises the steps of obtaining an advertisement container address, an advertisement material address and advertisement playing time when an application program runs;
generating a network view based on the advertisement playing time and covering the network view on the application program;
loading and initializing an advertisement container in the network view based on the advertisement container address;
loading advertisement materials in the advertisement container based on the advertisement material address;
and playing the advertisement in the advertisement container based on the advertisement material at the advertisement playing time.
2. The method of claim 1, further comprising:
and determining the advertisement playing time based on the application program display content and the advertisement material.
3. The method of claim 1, wherein generating a web view based on the advertisement playing time and overlaying the web view on the application comprises:
and generating a network view in a transparent state based on the advertisement playing time and overlaying the network view on the application program.
4. The method of claim 1, wherein playing an advertisement in the advertisement container based on the advertisement material at the advertisement playing time comprises:
setting the advertisement container to be in a visible state at the advertisement playing time;
playing an advertisement in the advertisement container based on the advertisement material.
5. The method of claim 4, wherein setting the advertisement container to a visible state at the time of the advertisement playing comprises:
when the advertisement material is loaded, the advertisement material component sends a loading completion message to the advertisement container so as to instruct the advertisement container to send a play preparation notice to the application program;
and after the application program judges that the advertisement container is ready to be played, and at the advertisement playing time, setting the advertisement container to be in a visible state.
6. The method of claim 1, wherein playing an advertisement in the advertisement container based on the advertisement material at the advertisement playing time comprises:
and if the advertisement container is detected to be in a visible state and the advertisement material is detected to be ready, pausing the running of the application program, and playing the advertisement in the advertisement container based on the advertisement material at the advertisement playing time.
7. The method of claim 1, further comprising, after playing an advertisement in the advertisement container based on the advertisement material at the advertisement playing time:
and if the advertisement playing is wrong or the advertisement playing is finished, deleting the advertisement and continuing to run the application program.
8. The method of claim 1, further comprising:
and when the fact that the user clicks the advertisement is detected, jumping to a commodity page corresponding to the advertisement from a playing interface of the advertisement.
9. The method of claim 8, wherein when it is detected that the user clicks on the advertisement, jumping from a playing interface of the advertisement to a commodity page corresponding to the advertisement comprises:
when the fact that the user clicks the advertisement is detected, a commodity network view is generated in the application program;
and loading a commodity page corresponding to the advertisement in the commodity network view.
10. An apparatus for playing an advertisement, comprising:
the acquisition unit is used for acquiring the address of the advertisement container, the address of the advertisement material and the advertisement playing time when the application program runs;
the generating unit is used for generating a network view based on the advertisement playing time and covering the network view on the application program;
a first loading unit, configured to load and initialize an advertisement container in the network view based on the advertisement container address;
a second loading unit for loading the advertisement material in the advertisement container based on the advertisement material address;
and the playing unit is used for playing the advertisement in the advertisement container based on the advertisement material at the advertisement playing time.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911115508.5A CN112801684A (en) | 2019-11-14 | 2019-11-14 | Advertisement playing method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911115508.5A CN112801684A (en) | 2019-11-14 | 2019-11-14 | Advertisement playing method and device |
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| CN112801684A true CN112801684A (en) | 2021-05-14 |
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| CN201911115508.5A Pending CN112801684A (en) | 2019-11-14 | 2019-11-14 | Advertisement playing method and device |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113347496A (en) * | 2021-06-22 | 2021-09-03 | 聚好看科技股份有限公司 | Display device and advertisement exception handling method |
| CN114004650A (en) * | 2021-11-01 | 2022-02-01 | 北京搜房科技发展有限公司 | Advertisement playing method and device, storage medium and electronic equipment |
| CN114675915A (en) * | 2022-02-15 | 2022-06-28 | 上海哔哩哔哩科技有限公司 | Page display method and device, computing equipment and computer storage medium |
-
2019
- 2019-11-14 CN CN201911115508.5A patent/CN112801684A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113347496A (en) * | 2021-06-22 | 2021-09-03 | 聚好看科技股份有限公司 | Display device and advertisement exception handling method |
| CN114004650A (en) * | 2021-11-01 | 2022-02-01 | 北京搜房科技发展有限公司 | Advertisement playing method and device, storage medium and electronic equipment |
| CN114675915A (en) * | 2022-02-15 | 2022-06-28 | 上海哔哩哔哩科技有限公司 | Page display method and device, computing equipment and computer storage medium |
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