Summary of the invention
In view of this, the present invention provides a kind of method and apparatus of offer information, it can solve the problems of the prior art,
Have many advantages, such as that good reliability, user experience are good, accuracy is high.
To achieve the above object, according to an aspect of the invention, there is provided a kind of provide the method for information.
The method of offer information of the invention includes: push stage apparatus according to push configuration generation push instruction, then
The push is instructed, card application end device is sent to by short message channel;The card parses the push instruction using end device
Instruction message is obtained, proactive command is then generated according to described instruction message, wherein the proactive command includes push text
This;The card sends the proactive command to mobile terminal using end device so that the mobile terminal in the form of pop-up or
The push text is presented in bullet screen form;The card receives the selection instruction that the mobile terminal is sent using end device, described
It pushes stage apparatus and the card and predetermined registration operation is executed according to the selection instruction using end device.
It optionally, further include following step before pushing stage apparatus and configuring the step of generating push instruction according to push
It is rapid: the registration request of the push stage apparatus response third-party platform;It is flat that the push stage apparatus receives the third party
The promotional content that platform is submitted, and the push is generated according to the promotional content and is configured.
Optionally, the push stage apparatus and the card apply end device to execute predetermined registration operation according to the selection instruction
The step of include: that the card generates using end device and inserts the short address uniform resource locator of customer identification information parameter;
The short address uniform resource locator is sent to the mobile terminal using end device by the card;The push stage apparatus
Receive the access request comprising the short address uniform resource locator that the mobile terminal is sent;The push platform dress
It sets and user's knowledge is carried out according to the customer identification information parameter in the short address uniform resource locator in the access request
Not, user attribute parameter is obtained after being identified by, then to the address information part in the short address uniform resource locator
It carries out address conversion and is inserted into the user attribute parameter into the short address uniform resource locator, thus by described short
Address uniform resource locator, which is converted to, promotes address uniform resource locator;The push stage apparatus is by the popularization address
Uniform resource locator is sent to mobile terminal.
Optionally, the customer identification information parameter includes card application identities, user network mark, user's card mark three
At least one of person.
Optionally, include: before the step of card generates the short address uniform resource locator using end device
The card sends position acquisition request to the mobile terminal using end device;The card receives described mobile whole using end device
Hold the geographical location information sent;During the card generates short address uniform resource locator using end device, also wrap
It includes: being inserted into the geographical location information.
According to another aspect of the present invention, a kind of device of offer information is provided.
The device of offer information of the invention includes: including push stage apparatus and card using end device, and the push is flat
Platform device is used for: being configured according to push and is generated push instruction, push instruction is then sent to card by short message channel and is answered
Use end device;Predetermined registration operation is executed according to selection instruction;The card is used for using end device: the parsing push is referred to
Message is enabled, proactive command is then generated according to described instruction message, wherein the proactive command includes push text;Xiang Yi
Dynamic terminal sends the proactive command, so that the mobile terminal is in the form of pop-up or the push text is presented in bullet screen form
This;Receive the selection instruction that the mobile terminal is sent;Predetermined registration operation is executed according to the selection instruction.
Optionally, the push stage apparatus is also used to: responding the registration request of third-party platform;Receive the third party
The promotional content that platform is submitted, and the push is generated according to the promotional content and is configured.
Optionally, the card is also used to execute following predetermined registration operation according to the selection instruction using end device: generating and inserts
The short address uniform resource locator of customer identification information parameter is entered;The short address uniform resource locator is sent to institute
State mobile terminal;And the push stage apparatus is also used to execute following predetermined registration operation according to the selection instruction: receiving
The access request comprising the short address uniform resource locator that the mobile terminal is sent;According in the access request
The customer identification information parameter in the uniform resource locator of short address carries out user's identification, and user is obtained after being identified by and is belonged to
Property parameter, address conversion then is carried out to the address information part in the short address uniform resource locator and to described short
The user attribute parameter is inserted into the uniform resource locator of address, so that the short address uniform resource locator is converted to
Promote address uniform resource locator;Popularization address uniform resource locator is sent to mobile terminal.
Optionally, the customer identification information parameter includes card application identities, user network mark, user's card mark three
At least one of person.
Optionally, the card is also used to using end device: sending position acquisition request to the mobile terminal;Described in reception
The geographical location information that mobile terminal is sent;It generates and inserts the customer identification information parameter and the geographical location information
The short address uniform resource locator.
According to the technique and scheme of the present invention, push text is first sent to card application end device by short message channel, then
Card applies end device order mobile terminal that will push, and content is in the form of pop-up or bullet screen form is presented to user.Due to using
" short message push+realizes that pop-up/bullet screen is shown by proactive command " two stage way can be brought following beneficial to effect
Fruit: showing in a first aspect, receiving pushed information using card application end device proactive command interaction technique and passing to terminal, with
The prior art of direct short message push is compared, and can prevent to intercept the case where shielding, good reliability by third-party application.Second party
Face, in the form of pop-up or bullet screen form is interacted with user, is avoided user and is needed to reply specific character, can simplify use
The operation at family, or the situation that user accesses the embedded address URL inaccuracy is avoided, improve the precision of access.
Specific embodiment
It explains below in conjunction with attached drawing to exemplary embodiment of the invention, including embodiment of the present invention
Various details should think them only exemplary to help understanding.Therefore, those of ordinary skill in the art should recognize
Know, various changes and modifications can be made to embodiment described herein, without departing from scope and spirit of the present invention.
Equally, for clarity and conciseness, descriptions of well-known functions and structures are omitted from the following description.
To more fully understand the public, brief introduction now is done to relational language concept.
Mobile terminal: refer to including SIM card (Subscriber Identity Module card) module and browser module
The equipment such as mobile phone, tablet computer can be can be with free-moving software terminal, the corresponding hardware of the mobile terminal.Wherein SIM
User network mark MSISDN (Mobile Subscriber International ISDN/PSTN is preserved in card module
Number) and user's card identifies ICCID (Integrate circuit card identity).Browser module can lead to
It crosses the modes such as 2G/3G/4G/WIFI and realizes wireless networking.
User: refer to the user of mobile terminal.
It pushes stage apparatus: being the supplier of information, the corresponding server on hardware.
Card applies end device: being the transmitter of information, is substantially a java applet applet, is typically installed at
In SIM card.Card can be interacted in a manner of proactive command using end device with mobile terminal.
Fig. 1 is the schematic diagram of the basic step of the method for the offer information of embodiment according to the present invention.As shown in Figure 1,
The method of the offer information of the embodiment mainly includes the following steps, namely S11 to step S14.
Step S11: push stage apparatus is configured according to push generates push instruction, then leads to push instruction by short message
Road is sent to card application end device.
Push configuration, which can be, to be stored in advance in push stage apparatus, or by the management of management push stage apparatus
Member's input.Push configuration can also be what third party provided, can also include in this case following step before step S11
Rapid S01 and step S02.
Step S01: the registration request of the push stage apparatus response third-party platform.
Specifically, third-party platform needs first to log in push stage apparatus and is registered, and obtains third party ID and logs in close
Code.Optionally, according to the difference of register account number rank, third-party platform can apply for different grades of business cipher key.The business
Key is used to parse the user attribute parameter of push stage apparatus encryption.The type of business cipher key without limitation, can be here
Triple data encryption algorithm 3DES (Triple Data Encryption Algorithm), Advanced Encryption Standard AES
Symmetry algorithms keys such as (Advanced Encryption Standard), is also possible to RSA (Ron Rivest-Adi
Shamir-Leonard Adleman) etc. asymmetric arithmetics key (third-party platform usually saves the private of unsymmetrical key centering
Key).The business cipher key of different stage, safe coefficient and the user attribute parameter that can be decrypted are also different, such as: the industry of inferior grade
Business key can decrypt acquisition user mobile phone number, and high-grade business cipher key, which can be decrypted, obtains user identity card number.
Step S02: the push stage apparatus receives the promotional content that the third-party platform is submitted, and according to described
Promotional content generates the push configuration.
Specifically, third-party platform can be thought to push platform and submit to need promotional content by network to dimension.Push platform
Device audits the promotional content received, excludes illegal content, then according to preset migration efficiency generate with
The corresponding push configuration of promotional content.So-called push configuration refers to when be directed to which user promotes which content.Such as:
Push stage apparatus has received the popularization of " silver safe general merchandise in Beijing will arrange promotion in New Year's Day " of some third-party platform submission
After content, the push of generation is configured that December 26 to during December 31, when daily 10 and when 18, to Beijing area
Mobile terminal user send the message in " Beijing silver safe general merchandise New Year's Day promotion ".
By above step S01 and step S02 it is found that push stage apparatus can be managed third-party platform, wrap
Aptitude checking and content auditing are included, it can be to avoid the propagation of junk information.
After push configuration has been determined, push stage apparatus is configured according to the push generates push instruction, then will push
Instruction is sent to card application end device by short message channel.Wherein, the structure for pushing instruction can be divided into two layers, outer layer according to
" 3GPP 03.48 " international standard is packaged with safe packet head, and internal layer can be for by the proprietary private of push platform owner's design
There is instruction.
Step S12: card obtains instruction message using end device parsing push instruction, is then generated actively according to instruction message
Formula order, wherein proactive command includes push text.
It should be understood that defined in instruction message mobile terminal need to make which kind of combination operation (such as: carry out bullet
Window text is shown).Proactive command can be DISPLAY TEXT, and details can refer to international standard " ETSI TS 102
223".The detail parameters of push instruction can refer to following table 1.
The detail parameters table of the push instruction of table 1
Step S13: card using end device to mobile terminal send proactive command so that mobile terminal in the form of pop-up or
Push text is presented in bullet screen form.
Specifically, after mobile terminal receives the proactive command of " DISPLAY TEXT ", mobile terminal passively execute " to
The task of user's presentation push text ".
Such as: the plain text that push text can be the offer " may I ask and whether need to handle a certain business " in the form of pop-up adds
Two buttons of upper "Yes" and "No".It is more to be also possible to bullet screen form offer " the first set meal of selection ", " the second set meal of selection " etc.
A option.It should be noted that " Yes/No " button is only the restriction of non-present invention, similar shape for exemplary convenience here
Formula is also within the protection scope of the present invention.
Step S14: card receives the selection instruction that mobile terminal is sent using end device, pushes stage apparatus and card application end
Device executes predetermined registration operation according to selection instruction.
Specifically, user sees that mobile terminal in the form of pop-up or after the push text of bullet screen form presentation, can put hitter
The characteristics of display screen of machine or tablet computer position, associated button is triggered, so that mobile terminal issues corresponding selection instruction.If
Mobile terminal send selection instruction be "No", " cancellation " etc. mean not as instruction, then push stage apparatus and card
Using end device not as Flow ends.If the selection instruction that mobile terminal is sent is that "Yes", " determination " etc. mean
As instruction, then push stage apparatus and card using end device execute predetermined registration operation.Usually these default behaviour to accomplish something
The purpose that more information is further provided for user may be implemented.
It can be seen from the foregoing description that the method for offer information of the invention is first sent out push text by short message channel
Card application end device is given, then card will push content in the form of pop-up or bullet screen form exhibition using end device order mobile terminal
Now give user.Due to using " short message push+by proactive command realize that pop-up/bullet screen is shown " two stage way,
It can bring the following benefits: in a first aspect, receiving pushed information using end device proactive command interaction technique using card
And pass to terminal and show, compared with the prior art of direct short message push, it can prevent to intercept shielding by third-party application
Situation, good reliability.Second aspect, in the form of pop-up or bullet screen form is interacted with user, is avoided user and is needed to reply
Specific character, can simplify the operation of user, or avoid the situation that user accesses the embedded address URL inaccuracy, improve
The precision of access.
In embodiments of the present invention, " pushing stage apparatus and the card execute in advance using end device in step S14
If operation " purpose can be with are as follows: the popularization address URL of guiding mobile terminal to access third-party platform allows the user to obtain
More information.In this case, " executing predetermined registration operation " specifically includes following step S1401 to step S1405.
Step S1401: card generates the short address unified resource positioning for inserting customer identification information parameter using end device
It accords with (abbreviation short address URL).Not only included address information part in the URL of short address but also had included insertion message part.Address information portion
Divide the website links for being directed to push stage apparatus.
Wherein, card can be using data compression technique, short address switch technology, HTTP redirection technology etc. using end device
Etc. technological means be dynamically generated short address URL.The length of the instruction sent to mobile phone terminal due to card application end has the upper limit, is
It can include more promotion messages in a push instruction, need the popularization address URL for big data quantity to be reduced to short
Address URL.
Wherein, the customer identification information parameter being inserted into the URL of short address is in the next steps for verifying identity information
's.Customer identification information parameter may include card application identities, user network mark, user's card mark three at least it
One.Each card is corresponding with a card application identities using end device.Card can pass through the side of proactive command using end device
Formula obtains user network mark and user's card mark from the SIM card module of mobile terminal.Customer identification information parameter can be with
Ciphertext form is used, in case information is stolen.
Wherein, geographical location information can also be inserted in the URL of short address, realizes individual character to realize with reference to geography information
Change the purpose recommended.In the embodiment, before the step of card application end device generates short address uniform resource locator also
It may include: that card application end device is requested to mobile terminal transmission position acquisition;Card receives mobile terminal using end device and sends
Geographical location information.Then, geographical location information is inserted into during card application end device generates short address URL.
Step S1402: short address uniform resource locator is sent to mobile terminal using end device by card.Card application end dress
It sets and the short address URL for inserting customer identification information parameter is sent to mobile terminal, it is therefore an objective to mobile terminal be allowed to enable browsing
Push stage apparatus representated by device module accesses short address URL.The detailed process of this step are as follows: card applies end device to movement
Terminal sends proactive command: LAUNCH BROWSER (meaning is login browser), the active life of LAUNCH BROWSER
Order contains short address URL.Mobile terminal handles LAUNCH BROWSER, activation system default browser or specified browser,
Start the short address URL that access receives.
Step S1403: what push stage apparatus received mobile terminal transmission includes short address uniform resource locator
Access request.Once mobile terminal, which starts browser, executes access movement, correspondingly, push stage apparatus is received by movement
The access request comprising short address uniform resource locator that terminal is sent.
Step S1404: push stage apparatus is known according to the user in the short address uniform resource locator in access request
Other information parameter carries out user's identification, user attribute parameter is obtained after being identified by, then to short address uniform resource locator
In address information part carry out address conversion and being inserted into user attribute parameter into short address uniform resource locator, thus
Short address uniform resource locator is converted to and promotes address uniform resource locator.
It is to be understood that " carrying out user's identification " process in step S1404 refers to: the user received being identified and is believed
It ceases parameter and is compared verifying with the existing user information in database, to confirm user identity.It " obtains and uses after being identified by
Family property parameters " refer to after being identified by, and third-party platform account corresponding with the user, hand are obtained from database
Machine number, name, identification card number, the specific user attribute parameter in geographical location etc..These user attribute parameters can also be added
It is close, to prevent being stolen during subsequent transmission." carrying out address conversion " refers to " the data pressure used and referred in step S22
The inverse technique of contracting technology, short address switch technology, HTTP redirection technology etc. technological means ", by brief address information
Partial reduction is at sufficient address message part.
Step S1405: push stage apparatus is sent to mobile terminal for address uniform resource locator is promoted.Promote address
Not only included the network linking of the complete form of direction third-party platform in URL, but also has included the user for logging in third-party platform
Property parameters, therefore, mobile terminal can easily access third-party platform after having received the popularization address URL, save
The step of information such as input third-party platform register account number.
The method that can be seen that the offer information of embodiment of the present invention from above-mentioned steps S1401 to step S1405 is moved
Dynamic terminal can easily access third-party platform to further provide for information to user.In the embodiment, in a first aspect, adopting
With the technology of " the brief address URL of first boil down to, then be reduced to full address URL ", so that transmission information data is compact, it can
Save data space.Second aspect is embedded in the link for carrying out user's identification, can verify identity legitimacy, ensuring method
Security reliability.The third aspect after user is identified by, imports user attribute parameter in push stage apparatus there, eliminates
User is manually entered user attribute parameter, and user is allowed to feel easy to operate.
Fig. 2 is the schematic diagram of the main modular of the system of the offer information of embodiment according to the present invention.As shown in Fig. 2,
The system 20 of the offer information of the embodiment mainly includes that push stage apparatus 21 and card apply end device 22.
Push stage apparatus 21 is used for: being configured according to push and is generated push instruction, then leads to push instruction by short message
Road is sent to card application end device 22;Predetermined registration operation is executed according to selection instruction.
Card is used for using end device 22: parsing push instruction obtains instruction message, is then generated actively according to instruction message
Formula order, wherein proactive command includes push text;Proactive command is sent to mobile terminal, so that mobile terminal is with pop-up
Push text is presented in form or bullet screen form;Receive the selection instruction that mobile terminal is sent;Default behaviour is executed according to selection instruction
Make.
It should be noted that card using end device 22 is not that direct receive executes predetermined registration operation after selection instruction, and
It is that predetermined registration operation is executed according to selection instruction indirectly.Specifically push stage apparatus 21 executes after receiving selection instruction
Predetermined registration operation, the predetermined registration operation that then card is made using end device 22 according to push stage apparatus 21, responsively executes other
Predetermined registration operation.
Optionally, push stage apparatus 21 is also used to: responding the registration request of third-party platform;Third-party platform is received to mention
The promotional content of friendship, and push configuration is generated according to promotional content.
Optionally, card is also used to execute following predetermined registration operation according to the selection instruction using end device 22: generating insertion
The short address uniform resource locator of customer identification information parameter;Short address uniform resource locator is sent to mobile whole
End.And push stage apparatus 21 to be also used to execute following predetermined registration operation according to the selection instruction: receiving mobile terminal hair
The access request comprising short address uniform resource locator sent;According in the short address uniform resource locator in access request
Customer identification information parameter carry out user's identification, user attribute parameter is obtained after being identified by, it is then unified to short address to provide
Address information part in the finger URL of source carries out address conversion and is inserted into user property into short address uniform resource locator
Parameter promotes address uniform resource locator so that short address uniform resource locator is converted to;The unified money in address will be promoted
Source finger URL is sent to mobile terminal.
Optionally, customer identification information parameter includes card application identities, user network identifies, user's card identifies in three
At least one of.
Optionally, card is also used to using end device 22: sending position acquisition request to mobile terminal;Receive mobile terminal hair
The geographical location information sent;Generate the short address unified resource positioning for inserting customer identification information parameter and geographical location information
Symbol.
Technical solution in order to enable those skilled in the art to better understand the present invention, is described in detail below with reference to Fig. 3.
(1) third-party platform (usually advertiser) needs to register in push stage apparatus.Then according to registration account
The difference of number rank, third-party platform can apply for different grades of business cipher key (Key).
(2) after completing registration and key acquisition, third-party platform can need promotional content to push stage apparatus submission.
(3) push stage apparatus configures when push task (is promoted in which for which user according to migration efficiency
Hold).
(4) once push task is triggered, push stage apparatus will screen user group and (find symbol according to preset condition
Close the user mobile phone number of preset condition), assembly push instruction message.
(5) push stage apparatus sends push instruction message to user by operator SMS gateway.
(6) it after card receives push instruction message using end device, carries out dissection process and obtains following important information: operation class
Type: combination operation (such as pop-up text is shown+user location obtains+runs browser);Push task identification code;URL mark
(redirecting operation for URL instruction assembly and W&R push platform address).
(7) card is instructed using end device according to push, and send proactive command to mobile terminal: DISPLAY TEXT (refers to
Details is enabled to can refer to international standard " ETSI TS 102 223 ").
(8) mobile terminal handles DISPLAY TEXT proactive command, and is pushed away by terminal screen to user's pop-up displaying
The content of text sent.
(9) user can click " determination " or the " Cancel " button according to hobby on the pop-up interface of mobile terminal, false here
Determine user and clicks " determination " button.
(10) selection result of user is notified to answer to card by mobile terminal by proactive command Terminal Response
Use end device.
(11) card sends proactive command: PROVIDE LOCAL to mobile terminal apparatus using end device
INFORMATION。
(12) mobile terminal handles PROVIDE LOCAL INFORMATION, and will be used by Terminal Response
(i.e. LAI:Location Area Information and Cell-ID information, can pass through base station location to the network location information at family
The current geographical location of method rough grade positioning user) return to card application end device.
(13) link of the card application end device card application address dynamic generation URL and relevant parameter.Specifically, since push refers to
Order is transmitted by short message channel, therefore it is all the 140 byte upper limits that the transmission capacity of infobit is identical as normal short message.For
It can include more promotion messages in an instruction, we apply data pressure for the URL address information of big data quantity
Contracting technology, short address switch technology and HTTP redirection technology.It is specifically described as follows:
A. about data compression technique.
Such as the address URL: https: //www.baidu.com/s? wd=timestamp oracle to_char&rsv_
Spt=1.Wherein " https: //www.baidu.com/ " i.e. access protocol and domain name, " s " i.e. resource path, "? wd=
Timestamp oracle to_char&rsv_spt=1 " i.e. URL parameter.For a website, usual each page
The access protocol and domain name part of URL is identical, therefore this part can be considered as fixed data and (is named by us
" RootURL "), rest part is all considered as dynamic data.The URL assembling technique that the present invention applies is exactly by URL fixed data
It is preset in the application of card application end device card in advance, only includes necessary " resource path " data in the instruction pushed away under platform, when
It, will be by card application end device card application dynamic assembly URL access address, to reach when user's determination will access some popularization page
To the purpose for saving short message channel bandwidth.
B. about short address technology.
" resource path " length of the website many for some hierarchic designs, the address URL is also very considerable.Cause
This popularization demand in order to meet any Website page, we realize short address in card application end device push platform and convert
Technology, the address URL that can be very short at a length by the URL address compression of any length.Such as source address: https: //
Www.baidu.com/s? wd=timestamp oracle to_char&rsv_spt=1.Short address after conversion:
Http:// wr.cn/1314, wherein " wr.cn is push platform domain name ", "/1314 " are short address mark.
C. about HTTP redirection technology.
HTTP redirection technology is a kind of conventional network topologies.When user accesses server by URL, server can be incited somebody to action
User is redirected to another address.It should be noted that in order to meet business needs, card application end device card is applied in assembly
When the address URL, some service parameters can be also generated, main to include but is not limited to: user's card mark, is used user network mark
Family network location information;Card application identities (are denoted as wr_id).Wherein, user network site information can be identified using position area
Code (Location Area Identity) plus cell ID technology (Cell Identity), i.e. LAI+Cell-ID technology.
It should be noted that remaining user information is encrypted in addition to wr_id.Citing: http://wr.cn/1314? wr_
Id=12345678&iccid=xxxx&imsi=xxxx&loc=xxxx.
(14) card application end device card is applied to mobile terminal and sends proactive command: LAUNCH BROWSER.
(15) mobile terminal handles LAUNCH BROWSER, and activation system default browser or specified browser,
Access the address URL of dynamic generation.
(16) push stage apparatus receives the URL access of mobile terminal, executes following operation: (bright according to wr_id parameter
Text) searching database, finds current user information record and mating key.Decrypted user card mark, user network mark etc.
Customer parameter, and verifying is compared with existing subscriber's information in database, confirm user identity.Short address is converted to very
The positive address URL, and associated third-party platform account is retrieved from database by the address URL.According to third-party platform
The grade of service SLA (Service-Level Agreement) of account determines the customer attribute information for needing to provide for it, example
Such as associated third-party platform account, cell-phone number, name, identification card number, geographical location etc..And to these information according to information
Security level carries out data encryption using the counterpart keys for distributing to third-party platform.The address URL is promoted really complete
In, above-mentioned cipher-text information is inserted into parametric form.
(17) card carries out HTTP redirection processing using mobile terminal of the end device push platform to access, and return carries
The address popularization URL of associated user's attribute information.
(18) mobile terminal initiates HTTP request again, by the address popularization URL for carrying associated user's attribute information
Access third-party platform.
(19) after third-party platform receives mobile terminal request, corresponding user property can be parsed using specific key
Parameter.Using all types of user attribute information, third-party platform can be provided for user it is more targeted service and product (such as
Exempt from Sign-On services, personal page Content Organizing service etc.), to improve user's conversion ratio.
Above-mentioned specific embodiment, does not constitute a limitation on the scope of protection of the present invention.Those skilled in the art should be bright
It is white, design requirement and other factors are depended on, various modifications, combination, sub-portfolio and substitution can occur.It is any
Made modifications, equivalent substitutions and improvements etc. within the spirit and principles in the present invention, should be included in the scope of the present invention
Within.