CN109274765B - Data transmission method, equipment and system - Google Patents
Data transmission method, equipment and system Download PDFInfo
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- CN109274765B CN109274765B CN201811251747.9A CN201811251747A CN109274765B CN 109274765 B CN109274765 B CN 109274765B CN 201811251747 A CN201811251747 A CN 201811251747A CN 109274765 B CN109274765 B CN 109274765B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/60—Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/04—Network architectures or network communication protocols for network security for providing a confidential data exchange among entities communicating through data packet networks
- H04L63/0428—Network architectures or network communication protocols for network security for providing a confidential data exchange among entities communicating through data packet networks wherein the data content is protected, e.g. by encrypting or encapsulating the payload
- H04L63/0442—Network architectures or network communication protocols for network security for providing a confidential data exchange among entities communicating through data packet networks wherein the data content is protected, e.g. by encrypting or encapsulating the payload wherein the sending and receiving network entities apply asymmetric encryption, i.e. different keys for encryption and decryption
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
The embodiment of the invention provides a data transmission method, equipment and a system, relates to the technical field of information, and can effectively reduce the possibility that visitor information is illegally acquired by an intermediate network and avoid visitor information leakage. Meanwhile, the network flow can be reduced, and the performance of the equipment and the server can be guaranteed. The method comprises the following steps: the method comprises the steps that network access equipment receives a first content request sent by a visitor access terminal; the network access equipment generates a second content request according to the first content request and the summary information corresponding to the visitor information; the network access equipment sends the second content request to the advertisement platform; after receiving the second content request, the advertisement platform analyzes the second content request to obtain summary information; and the advertisement platform inquires visitor information corresponding to the abstract information from the advertisement platform. The method and the device are applied to the scene of pushing information for the visitor.
Description
Technical Field
The present invention relates to the field of information technologies, and in particular, to a data transmission method, device, and system.
Background
With the rapid development of computer and internet technologies, differentiated services need to be provided for different visitors in more and more scenes, for example, after a visitor accesses a network and logs in a portal website through a visitor access terminal, the portal website can push different advertisement information to different users through an advertisement platform.
In order to provide differentiated services for the visitor, the visitor access terminal is required to transmit visitor information to the advertisement platform when accessing the advertisement platform, so that the advertisement platform returns corresponding information to the visitor access terminal according to the visitor information.
In the process, how to ensure the accuracy of the currently accessed visitor information and access device information, the security of the visitor information and the access device information in the transmission process and the protection of the privacy of users become the current hot problem.
Disclosure of Invention
The invention provides a data transmission method, equipment and a system, which can effectively reduce the possibility that visitor information is illegally acquired by an intermediate network and avoid visitor information leakage. Meanwhile, the network flow can be reduced, and the performance of the equipment and the server can be guaranteed.
In order to achieve the above purpose, the embodiment of the invention adopts the following technical scheme:
in a first aspect, an embodiment of the present invention provides a data transmission method, including: the method comprises the steps that network access equipment receives a first content request sent by a visitor access terminal; the first content request is used for requesting to acquire target data in the advertisement platform; the network access equipment generates a second content request according to the first content request and the summary information corresponding to the visitor information; the network access equipment sends the second content request to the advertisement platform; after receiving the second content request, the advertisement platform analyzes the second content request to obtain summary information; the advertisement platform inquires out visitor information corresponding to the abstract information from the local; determining target data corresponding to the visitor information according to the visitor information; and the advertisement platform returns target data corresponding to the visitor information to the visitor access terminal.
Optionally, before the advertisement platform queries the visitor information corresponding to the summary information locally, the method further includes: the network access equipment acquires visitor information; after the network access equipment acquires the visitor information, encrypting the visitor information to generate a ciphertext; generating abstract information corresponding to the visitor information; the network access equipment sends the ciphertext and the abstract information to an advertisement platform; and after receiving the ciphertext and the abstract information, the advertisement platform decrypts the ciphertext and stores the visitor information and the abstract information obtained by decryption.
Optionally, the visitor information is encrypted to generate a ciphertext, and the method specifically includes: encrypting the visitor information by using the asymmetric encrypted public key to generate a ciphertext; decrypting the ciphertext specifically comprises: and decrypting the ciphertext by using the private key of the asymmetric encryption.
Optionally, the first content request and the second content request are both hypertext transfer protocol HTTP requests; the network access device generates a second content request according to the first content request and the summary information corresponding to the visitor information, and specifically includes: and the network access equipment adds the summary information to the request header of the first content request to generate a second content request.
In a second aspect, an embodiment of the present invention provides a network access device, including: the visitor access terminal comprises a receiving unit, a sending unit and a receiving unit, wherein the receiving unit is used for receiving a first content request sent by the visitor access terminal; the first content request is used for requesting to acquire target data in the advertisement platform; the processing unit is used for generating a second content request according to the first content request and the summary information corresponding to the visitor information after the receiving unit receives the first content request; the sending unit is used for sending the second content request to the advertisement platform after the processing unit generates the second content request; so that the advertisement platform analyzes the second content request to obtain summary information, and locally queries visitor information corresponding to the summary information from the advertisement platform; and enabling the advertisement platform to determine target data corresponding to the visitor information according to the visitor information and returning the target data corresponding to the visitor information to the visitor access terminal.
Optionally, the network access device further includes: an acquisition unit; the system comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring visitor information; the processing unit is used for encrypting the visitor information after the acquisition unit acquires the visitor information to generate a ciphertext; generating abstract information corresponding to the visitor information; and the sending unit is also used for sending the ciphertext and the abstract information to the advertisement platform after the processing unit generates the ciphertext, so that the advertisement platform decrypts the ciphertext after receiving the ciphertext and the abstract information and stores the visitor information and the abstract information obtained by decryption.
Optionally, the processing unit is specifically configured to encrypt the visitor information by using the asymmetrically encrypted public key after the obtaining unit obtains the visitor information, so as to generate a ciphertext.
Optionally, the first content request and the second content request are both hypertext transfer protocol HTTP requests; and the processing unit is specifically configured to, after the receiving unit receives the first content request, the network access device adds the summary information to a request header of the first content request to generate a second content request.
In a third aspect, an embodiment of the present invention provides an advertisement platform, including: the receiving unit is used for receiving a second content request sent by the network access equipment, and the second content request is according to the first content request and the summary information corresponding to the visitor information; the first content request is used for requesting to acquire target data in the advertisement platform; the processing unit is used for inquiring visitor information corresponding to the abstract information from the advertisement platform after the receiving unit receives the second content request; determining target data corresponding to the visitor information according to the visitor information; and the sending unit is used for returning the target data corresponding to the visitor information to the visitor access terminal after the processing unit determines the target data corresponding to the visitor information.
In a fourth aspect, an embodiment of the present invention provides a data transmission system, including: a guest access terminal, a network access device as provided in the second aspect above and an advertising platform as provided in the third aspect.
In the data transmission method provided by the embodiment of the invention, the network access equipment generates a second content request according to the abstract information corresponding to the visitor information, and sends the second content request to the advertisement platform, so that the advertisement platform can analyze the second content request to obtain the abstract information, and inquire out the corresponding visitor information according to the abstract information, so as to return target data corresponding to the visitor information to the visitor access terminal. By the method, the advertisement platform can determine the visitor information in time and return corresponding target data to the visitor access terminal according to the visitor information. Meanwhile, frequent transmission of visitor information in the network is avoided, so that the possibility that the visitor information is illegally acquired by the intermediate network is effectively reduced, and the visitor information is prevented from being leaked. In addition, the visitor access terminal only needs to add the summary information of the visitor information in the content request, and does not need to add the complete visitor information into the content request, so the embodiment of the invention can also achieve the effect of reducing the network flow, and ensures the performance of the equipment and the server.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below.
Fig. 1 is a schematic structural diagram of a data transmission system according to an embodiment of the present invention;
fig. 2 is a schematic flowchart of a data transmission method according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of a network access device according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of an advertisement platform according to an embodiment of the present invention.
Detailed Description
Embodiments of the present invention will be described below with reference to the accompanying drawings.
The embodiment of the invention is applied to a scene of pushing information for visitors, and is a schematic structural diagram of a data transmission system for pushing information for visitors, as shown in fig. 1. Including a guest access terminal 101, a network access device 102, and an advertising platform 103. The visitor access terminal 101 may be a mobile phone, a desktop computer, a portable computer, and other electronic devices with communication functions, for example, the visitor access terminal 101 shown in fig. 1 includes a mobile phone 1011 and a portable computer 1012; the network Access device 102 includes a device for providing Access network service for a visitor, and may specifically be a Wireless Access Point (AP), an Access Controller (AC), a router, and the like; the advertisement platform 103 comprises a service server and other devices for pushing information content such as advertisements for the visitor access terminal.
The visitor access terminal 101 is connected to the network access device 102 in a wired or wireless manner, and the network access device 102 is connected to the advertisement platform 103 via the internet. After the visitor access terminal 101 initiates a content acquisition request, the network access device 102 receives the content request of the visitor access terminal 101, and sends the content request to the advertisement platform 103 according to the address information such as the IP address of the advertisement platform 103, and the advertisement platform 103 returns the information content such as the advertisement to the visitor access terminal 101 to complete the information pushing process.
The first embodiment is as follows:
based on the foregoing data transmission method, or other network systems similar to the foregoing data transmission method, an embodiment of the present invention provides a data transmission method, as shown in fig. 2, where the method specifically includes:
s201, the network access equipment 102 acquires visitor information.
The visitor information may specifically include identification information of the visitor access terminal 101, such as information of a MAC address, an IP address, and the like of the visitor access terminal 101; identification information of the network access device 102 may also be included, such as information of a MAC address, an IP address, a product serial number, a product model number, a wireless controller address, and a Portal push server address of the network access device 102.
Specifically, after the visitor access terminal 101 is connected to the network in a wired or wireless manner, the network access device 102 may assign a corresponding IP address to the visitor access terminal 101. Then, the network access device 102 combines the identification information of the guest access terminal 101 and the identification information of the network access device 102 to generate guest information with a certain structure.
It should be noted that, in the embodiment of the present invention, the guest information may only include identification information of the guest access terminal 101, may only include identification information of the network access device 102, and may also include identification information of the guest access terminal 101 and identification information of the network access device 102. It is only required to push differentiated target data to different visitors according to the visitor information. The invention is not limited thereto.
S202, after the network access equipment 102 obtains the visitor information, the visitor information is encrypted to generate a ciphertext.
Specifically, a key for encryption may be configured on the network access device 102 in advance. In addition, asymmetric encryption may be used to encrypt the guest information. Therefore, step S202 may specifically include:
and encrypting the visitor information by using the asymmetric encrypted public key to generate a ciphertext.
S203, the network access device 102 generates summary information corresponding to the visitor information.
Specifically, in the embodiment of the present invention, a proper message digest algorithm may be adopted to perform an operation on the visitor information to obtain the digest information corresponding to the visitor information.
In one implementation, the embodiment of the present invention generates digest information corresponding to guest information by using an MD5 message digest algorithm.
S204, the network access equipment 102 sends the generated ciphertext and the summary information to the advertisement platform 103.
Specifically, after the network access device generates the ciphertext and the summary information, the network access device may send the ciphertext and the summary information to the advertisement platform 103 by using an IP address of the advertisement platform 103 configured in the network access device in advance.
S205, after receiving the ciphertext and the summary information, the advertisement platform 103 decrypts the ciphertext and stores the visitor information and the summary information obtained by decryption.
Specifically, when the guest information is encrypted by using the asymmetric key in step S202, step S205 specifically includes: and decrypting the ciphertext by using the private key of the asymmetric encryption.
In the steps of the embodiment of the invention, the visitor information is sent to the advertisement platform in an encryption mode, and simultaneously the abstract information corresponding to the visitor information is sent to the advertisement platform, so that the transmission of the visitor information can be completed when the visitor access terminal is connected to the network for the first time, and the corresponding visitor information can be determined according to the abstract information only by transmitting the abstract information corresponding to the visitor information after visiting. In order to ensure the safe transmission of the visitor information, the embodiment of the invention also ensures the safety of information transmission by using an asymmetric encryption mode during the visitor information transmission. Meanwhile, as the visitor information of the same visitor access terminal or network access equipment only needs to be transmitted once, the visitor information is encrypted and transmitted, and the operation burden of the system is not increased too much.
It should be noted that in the embodiment of the present invention, the visitor information and the summary information may also be stored in the advertisement platform 103 in other manners. For example, the guest information may be optionally transmitted unencrypted, and for example, other transmission paths may be utilized to transmit the guest information to the advertising platform. When other ways of storing the visitor information and the summary information into the advertisement platform 103 are selected, the contents of the above steps S201 to S206 may not be executed, and the present invention may not be limited thereto.
S206, the network access device 102 receives the first content request sent by the guest access terminal 101.
The first content request is used for requesting to acquire target data in the advertising platform.
Specifically, the target data may be an advertisement, or may be data that needs to be acquired by other visitor access terminals.
S207, the network access equipment 102 generates a second content request according to the first content request and the summary information corresponding to the visitor information.
The visitor information at least includes one or two of identification information of the visitor access terminal 101 and identification information of the network access device.
In the embodiment of the present invention, the visitor information may only include identification information of the visitor access terminal 101, may also include identification information of the network access device 102, and may also include identification information of the visitor access terminal 101 and identification information of the network access device 102. It is only required to push differentiated target data to different visitors according to the visitor information. The invention is not limited thereto. The identification information of the guest access terminal 101 may be information for identifying various addresses of the guest access terminal 101, such as information of MAC address, IP address, etc. of the guest access terminal 101; the identification information of the network access device 102 may be various addresses for identifying the network access device 102, such as information of MAC address, IP address, product serial number, product model, wireless controller address, and Portal push server address of the network access device 102.
Wherein, the transmission process of the first content request and the second content request can be completed by using the HTTP request. Thus, in one implementation, the first content request and the second content request are both HTTP (HyperText Transfer Protocol) requests. Further, step S207 may specifically include:
the network access device 102 adds the summary information to the header information of the first content request to generate a second content request.
And S208, the network access equipment 102 sends the second content request to the advertisement platform.
S209, after receiving the second content request, the advertisement platform 103 parses the second content request to obtain summary information.
Specifically, the summary information may be parsed from header information of the second content request.
S210, the advertisement platform 103 queries out visitor information corresponding to the summary information from local. And determining target data corresponding to the visitor information according to the visitor information.
S211, the advertisement platform 103 returns target data corresponding to the visitor information to the visitor access terminal 101.
For example, assuming that the target data is a certain type of advertisement message, after querying the guest information, the advertisement platform may select an appropriate advertisement message from a plurality of advertisement messages in the advertisement message according to the guest information and return the advertisement message to the guest access terminal.
In the data transmission method provided by the embodiment of the invention, the network access equipment generates a second content request according to the abstract information corresponding to the visitor information, and sends the second content request to the advertisement platform, so that the advertisement platform can analyze the second content request to obtain the abstract information, and inquire out the corresponding visitor information according to the abstract information, so as to return target data corresponding to the visitor information to the visitor access terminal. By the method, the advertisement platform can determine the visitor information in time and return corresponding target data to the visitor access terminal according to the visitor information. Meanwhile, frequent transmission of visitor information in the network is avoided, so that the possibility that the visitor information is illegally acquired by the intermediate network is effectively reduced, and the visitor information is prevented from being leaked. In addition, the visitor access terminal only needs to add the summary information of the visitor information in the content request, and does not need to add the complete visitor information into the content request, so the embodiment of the invention can also achieve the effect of reducing the network flow, and ensures the performance of the equipment and the server.
Example two:
the embodiment of the invention provides network access equipment for executing the data transmission method.
Fig. 3 shows a schematic diagram of a possible structure of the network access device. Specifically, the network access device 30 includes: a receiving unit 301, a processing unit 302 and a transmitting unit 303. Wherein:
a receiving unit 301, configured to receive a first content request sent by a guest access terminal; the first content request is used for requesting to acquire target data in the advertisement platform;
a processing unit 302, configured to generate a second content request according to the first content request and summary information corresponding to the visitor information after the receiving unit 301 receives the first content request;
a sending unit 303, configured to send the second content request to the advertisement platform after the processing unit 302 generates the second content request; so that the advertisement platform analyzes the second content request to obtain summary information and locally queries visitor information corresponding to the summary information; and enabling the advertisement platform to determine target data corresponding to the visitor information according to the visitor information and returning the target data corresponding to the visitor information to the visitor access terminal.
Optionally, the network access device 30 further includes: an acquisition unit 304;
an obtaining unit 304, configured to obtain visitor information;
the processing unit 302 is configured to encrypt the visitor information after the obtaining unit obtains the visitor information, and generate a ciphertext; generating abstract information corresponding to the visitor information;
the sending unit 303 is further configured to send the ciphertext and the digest information to the advertisement platform after the processing unit generates the ciphertext, so that the advertisement platform decrypts the ciphertext after receiving the ciphertext and the digest information, and stores the visitor information and the digest information obtained by decryption.
Optionally, the processing unit 302 is specifically configured to encrypt the visitor information by using the public key of the asymmetric encryption after the obtaining unit obtains the visitor information, so as to generate a ciphertext.
Optionally, the first content request and the second content request are both hypertext transfer protocol HTTP requests; the processing unit 302 is specifically configured to, after the receiving unit receives the first content request, the network access device add the summary information to a request header of the first content request, so as to generate a second content request.
The technical problems solved and technical effects achieved by the network access device provided in the embodiments of the present invention may refer to the corresponding contents of the above embodiments, and are not described herein again.
Example three:
the embodiment of the invention provides an advertisement platform which is used for executing the data transmission method. Fig. 4 shows a schematic diagram of a possible structure of the advertising platform. Specifically, the advertisement platform 40 includes: receiving section 401, processing section 402, and transmitting section 403. Wherein:
a receiving unit 401, configured to receive a second content request sent by a network access device, where the second content request is according to the first content request and summary information corresponding to the visitor information; the first content request is used for requesting to acquire target data in the advertisement platform;
a processing unit 402, configured to query visitor information corresponding to the summary information from the advertisement platform after the receiving unit 401 receives the second content request; determining target data corresponding to the visitor information according to the visitor information;
a sending unit 403, configured to return the target data corresponding to the guest information to the guest access terminal after the processing unit 402 determines the target data corresponding to the guest information.
Optionally, the receiving unit 401 is further configured to receive the ciphertext and the digest information. The cipher text is generated by encrypting the visitor information by the network access equipment;
the processing unit 402 is further configured to, after the receiving unit 401 receives the ciphertext and the digest information, decrypt the ciphertext and store the decrypted visitor information and digest information.
Optionally, the processing unit 402 is specifically configured to decrypt the ciphertext by using the asymmetric encrypted private key.
The technical problems solved and the technical effects achieved by the advertisement platform provided in the embodiments of the present invention may refer to the corresponding contents of the above embodiments, and are not described herein again.
Example four:
the embodiment of the invention also provides a data transmission system, which comprises a visitor access terminal, the network access equipment and the advertisement platform.
Specifically, the structure of the data transmission system may refer to the data transmission system shown in fig. 1.
The technical problems solved and the technical effects achieved by the data transmission system provided in the embodiments of the present invention may refer to the corresponding contents of the above embodiments, and are not described herein again.
The above-mentioned embodiments, objects, technical solutions and advantages of the present invention are further described in detail, it should be understood that the above-mentioned embodiments are only exemplary embodiments of the present invention, and are not intended to limit the scope of the present invention, and any modifications, equivalent substitutions, improvements and the like made on the basis of the technical solutions of the present invention should be included in the scope of the present invention.
Claims (8)
1. A method of data transmission, comprising:
the network access equipment acquires visitor information;
after the network access equipment acquires the visitor information, encrypting the visitor information to generate a ciphertext; generating abstract information corresponding to the visitor information;
the network access equipment sends the ciphertext and the abstract information to an advertisement platform;
after receiving the ciphertext and the abstract information, the advertisement platform decrypts the ciphertext and stores the visitor information and the abstract information obtained by decryption;
the network access equipment receives a first content request sent by a visitor access terminal; the first content request is used for requesting to acquire target data in an advertisement platform;
the network access equipment generates a second content request according to the first content request and the summary information corresponding to the visitor information;
the network access equipment sends the second content request to the advertisement platform;
after receiving the second content request, the advertisement platform analyzes the second content request to obtain the summary information;
the advertisement platform inquires the visitor information corresponding to the abstract information from the local; determining target data corresponding to the visitor information according to the visitor information;
and the advertisement platform returns the target data corresponding to the visitor information to the visitor access terminal.
2. The data transmission method according to claim 1,
the encrypting of the visitor information to generate a ciphertext specifically includes:
encrypting the visitor information by using the asymmetric encrypted public key to generate a ciphertext;
the decrypting the ciphertext specifically includes:
and decrypting the ciphertext by using the private key of the asymmetric encryption.
3. The data transmission method according to claim 1 or 2, wherein the first content request and the second content request are both hypertext transfer protocol, HTTP, requests;
the network access device generates a second content request according to the first content request and the summary information corresponding to the visitor information, and specifically includes:
and the network access equipment adds the summary information to the header information of the first content request to generate the second content request.
4. A network access device, comprising:
the system comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring visitor information;
the processing unit is used for encrypting the visitor information after the visitor information is obtained to generate a ciphertext; generating abstract information corresponding to the visitor information;
the sending unit is used for sending the ciphertext and the abstract information to an advertisement platform so that the advertisement platform decrypts the ciphertext and keeps the visitor information and the abstract information obtained by decryption after receiving the ciphertext and the abstract information;
the visitor access terminal comprises a receiving unit, a sending unit and a receiving unit, wherein the receiving unit is used for receiving a first content request sent by the visitor access terminal; the first content request is used for requesting to acquire target data in an advertisement platform;
the processing unit is further configured to generate a second content request according to the first content request and summary information corresponding to the visitor information after the receiving unit receives the first content request;
the sending unit is further configured to send the second content request to the advertisement platform after the processing unit generates the second content request; enabling the advertisement platform to analyze the second content request to obtain the summary information, and inquiring the visitor information corresponding to the summary information from the advertisement platform; and enabling the advertisement platform to determine target data corresponding to the visitor information according to the visitor information and return the target data corresponding to the visitor information to the visitor access terminal.
5. The network access device of claim 4,
the processing unit is specifically configured to encrypt the visitor information by using the asymmetrically encrypted public key after the obtaining unit obtains the visitor information, and generate a ciphertext.
6. The network access device of claim 4 or 5, wherein the first content request and the second content request are both hypertext transfer protocol (HTTP) requests;
the processing unit is specifically configured to, after the receiving unit receives the first content request, add, by the network access device, the summary information to a request header of the first content request, and generate the second content request.
7. An advertising platform, comprising:
the system comprises a receiving unit and a processing unit, wherein the receiving unit is used for receiving a ciphertext and abstract information from network access equipment, the ciphertext is generated by encrypting the visitor information after the network access equipment acquires the visitor information, and the abstract information is generated by the network access equipment according to the visitor information;
the processing unit is used for decrypting the ciphertext and storing the visitor information and the abstract information obtained by decryption after the ciphertext and the abstract information are received;
the receiving unit is further configured to receive a second content request sent by the network access device, where the second content request is generated according to the first content request and summary information corresponding to the visitor information; the first content request is used for requesting to acquire target data in an advertisement platform;
the processing unit is further configured to query the visitor information corresponding to the summary information from the advertisement platform after the receiving unit receives the second content request; determining target data corresponding to the visitor information according to the visitor information;
and the sending unit is used for returning the target data corresponding to the visitor information to the visitor access terminal after the processing unit determines the target data corresponding to the visitor information.
8. A data transmission system, comprising: a guest access terminal, a network access device according to any of claims 4 to 6 and an advertising platform according to claim 7.
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