CN109274765A - A kind of data transmission method, equipment and system - Google Patents

A kind of data transmission method, equipment and system Download PDF

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Publication number
CN109274765A
CN109274765A CN201811251747.9A CN201811251747A CN109274765A CN 109274765 A CN109274765 A CN 109274765A CN 201811251747 A CN201811251747 A CN 201811251747A CN 109274765 A CN109274765 A CN 109274765A
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China
Prior art keywords
visitor information
visitor
advertising platform
summary info
information
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Granted
Application number
CN201811251747.9A
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Chinese (zh)
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CN109274765B (en
Inventor
李仁才
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Maipu Communication Technology Co Ltd
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Maipu Communication Technology Co Ltd
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Priority to CN201811251747.9A priority Critical patent/CN109274765B/en
Publication of CN109274765A publication Critical patent/CN109274765A/en
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Publication of CN109274765B publication Critical patent/CN109274765B/en
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/60Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00Network architectures or network communication protocols for network security
    • H04L63/04Network architectures or network communication protocols for network security for providing a confidential data exchange among entities communicating through data packet networks
    • H04L63/0428Network architectures or network communication protocols for network security for providing a confidential data exchange among entities communicating through data packet networks wherein the data content is protected, e.g. by encrypting or encapsulating the payload
    • H04L63/0442Network architectures or network communication protocols for network security for providing a confidential data exchange among entities communicating through data packet networks wherein the data content is protected, e.g. by encrypting or encapsulating the payload wherein the sending and receiving network entities apply asymmetric encryption, i.e. different keys for encryption and decryption
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/02Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Computer Security & Cryptography (AREA)
  • Computer Hardware Design (AREA)
  • Computing Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Storage Device Security (AREA)

Abstract

The embodiment of the present invention provides a kind of data transmission method, equipment and system, is related to information technology field, the embodiment of the present invention can be effectively reduced a possibility that visitor information is illegally obtained by go-between, and visitor information is avoided to reveal.Network flow can also be reduced simultaneously, ensure equipment and server performance.This method comprises: network access equipment receives the first content request that visitor's access terminal is sent;Network access equipment is requested according to first content and the corresponding summary info of visitor information, generates the second content requests;Second content requests are sent to advertising platform by network access equipment;For advertising platform after receiving the second content requests, the second content requests of parsing obtain summary info;Advertising platform inquires visitor information corresponding with summary info from advertising platform.The present invention is applied in the scene for visitor's pushed information.

Description

A kind of data transmission method, equipment and system
Technical field
The present invention relates to information technology field more particularly to a kind of data transmission methods, equipment and system.
Background technique
With the rapid development of computer and Internet technology, need to provide difference for different visitors under more and more scenes The service of alienation, for example, portal website can pass through advertising platform pair after visitor's access terminal accesses network and logs in portal website Different users pushes different advertising informations.
The service of differentiation is provided in order to be embodied as visitor, then needs visitor's access terminal when accessing advertising platform, it will Visitor information is transferred to advertising platform, gives visitor's access terminal so that advertising platform returns to corresponding information according to visitor information.
In the process, how to ensure the visitor information of current accessed and the accuracy of access device information and visitor The safety in transmission process of information and access device information, protection privacy of user, it has also become current hot topic problem.
Summary of the invention
The present invention provides a kind of data transmission method, equipment and system, can be effectively reduced visitor information by go-between Illegal a possibility that obtaining, visitor information is avoided to reveal.Network flow can also be reduced simultaneously, ensure equipment and server Energy.
In order to achieve the above objectives, the embodiment of the present invention adopts the following technical scheme that
In a first aspect, the embodiment of the present invention provides a kind of data transmission method, comprising: network access equipment receives visitor and connects Enter the first content request of terminal transmission;First content request is for the target data in request advertising platform;Network connects Enter equipment according to first content request and the corresponding summary info of visitor information, generates the second content requests;Network insertion is set It is standby that second content requests are sent to advertising platform;Advertising platform after receiving the second content requests, ask by the second content of parsing Seek acquisition summary info;Advertising platform goes out visitor information corresponding with summary info from local search;And according to visitor information, really Fixed target data corresponding with visitor information;Advertising platform returns to number of targets corresponding with visitor information to visitor's access terminal According to.
Optionally, in advertising platform before local search out visitor information corresponding with summary info, method further include: Network access equipment obtains visitor information;Network access equipment encrypts visitor information after obtaining visitor information, generates Ciphertext;And generate the corresponding summary info of visitor information;Ciphertext and summary info are sent to advertising platform by network access equipment; Advertising platform is decrypted ciphertext and the visitor information and abstract for obtaining decryption is believed after receiving ciphertext and summary info Breath is saved.
Optionally, visitor information is encrypted, generates ciphertext, specifically includes: using the public key of asymmetric encryption to visit Objective information is encrypted, and ciphertext is generated;Ciphertext is decrypted, is specifically included: using asymmetric encryption private key to ciphertext into Row decryption.
Optionally, first content request and the second content requests are HTTP request;Network insertion Equipment is requested according to first content and the corresponding summary info of visitor information, generates the second content requests, specifically includes: network Summary info is added in the request header of first content request by access device, generates the second content requests.
Second aspect, the embodiment of the present invention provide a kind of network access equipment, comprising: receiving unit, for receiving visitor The first content request that access terminal is sent;First content request is for the target data in request advertising platform;Processing Unit is used for after receiving unit receives first content request, according to first content request and the corresponding abstract of visitor information Information generates the second content requests;Transmission unit, for after processing unit generates the second content requests, the second content to be asked It asks and is sent to advertising platform;So that advertising platform, which parses the second content requests, obtains summary info, and local from advertising platform Inquire visitor information corresponding with summary info;And making advertising platform according to visitor information, determination is corresponding with visitor information Target data, and return to corresponding with visitor information target data to visitor's access terminal.
Optionally, network access equipment further include: acquiring unit;Acquiring unit, for obtaining visitor information;Processing is single Member generates ciphertext for being encrypted after acquiring unit obtains visitor information to visitor information;And generate visitor information pair The summary info answered;Transmission unit is also used to after processing unit generates ciphertext, ciphertext and summary info is sent to advertisement and put down Platform, so that advertising platform is decrypted ciphertext after receiving ciphertext and summary info, and the visitor that decryption is obtained believes Breath and summary info are saved.
Optionally, processing unit is specifically used for after acquiring unit obtains visitor information, utilizes the public key of asymmetric encryption Visitor information is encrypted, ciphertext is generated.
Optionally, first content request and the second content requests are HTTP request;Processing unit, Specifically for after receiving unit receives first content request, summary info is added to first content and requested by network access equipment Request header in, generate the second content requests.
The third aspect, the embodiment of the present invention provide a kind of advertising platform, comprising: receiving unit, for receiving network insertion The second content requests that equipment is sent, according to first content request and the corresponding abstract letter of visitor information when the second content requests Breath;First content request is for the target data in request advertising platform;Processing unit, for receiving the in receiving unit After two content requests, visitor information corresponding with summary info is inquired from advertising platform;And according to visitor information, determine with The corresponding target data of visitor information;Transmission unit is used for after processing unit determines target data corresponding with visitor information, Target data corresponding with visitor information is returned to visitor's access terminal.
Fourth aspect, the embodiment of the present invention provide a kind of data transmission system, comprising: visitor's access terminal, such as above-mentioned Network access equipment and the advertising platform as provided by the third aspect provided by two aspects.
In data transmission method provided by the embodiment of the present invention, network access equipment is according to the corresponding abstract of visitor information Information generates the second content requests, and the second content requests are sent to advertising platform, so that advertising platform can parse second Content requests obtain summary info, and inquire corresponding visitor information according to summary info, to return to visitor's access terminal Return target data corresponding with visitor information.By the above method, advertising platform can be made to determine visitor information in time, according to visit Objective information returns to corresponding target data to visitor's access terminal.Simultaneously, it is thus also avoided that the frequent biography of visitor information in a network It is defeated, so that a possibility that visitor information is illegally obtained by go-between be effectively reduced, visitor information is avoided to reveal.In addition, due to Visitor's access terminal only needs to increase in content requests the summary info of visitor information, without by complete visitor information It is added in content requests, therefore the embodiment of the present invention can also play the effect for reducing network flow, ensure that equipment and clothes The performance of business device.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below There is attached drawing needed in technical description to be briefly described.
Fig. 1 is a kind of structural schematic diagram of data transmission system provided in an embodiment of the present invention;
Fig. 2 is a kind of flow diagram of data transmission method provided in an embodiment of the present invention;
Fig. 3 is a kind of structural schematic diagram of network access equipment provided in an embodiment of the present invention;
Fig. 4 is a kind of structural schematic diagram of advertising platform provided in an embodiment of the present invention.
Specific embodiment
With reference to the accompanying drawing, the embodiment of the present invention is described.
The embodiment of the present invention is applied in the scene for visitor's pushed information, as shown in Figure 1, providing for the embodiment of the present invention A kind of data transmission system for visitor's pushed information structural schematic diagram.It is connect including visitor's access terminal 101, network Enter equipment 102 and advertising platform 103.Wherein, visitor's access terminal 101 can be mobile phone, desktop computer, portable computing Machine and other electronic equipments with communication function, such as visitor's access terminal shown in Fig. 1 101 is including mobile phone 1011 and just Take formula computer 1012;Network access equipment 102 includes that the equipment of access network service is provided for visitor, is specifically as follows wireless Access points (Wireless Access Point, AP), access controller (Access Controller, AC), router Deng;Advertising platform 103 includes for equipment such as the service servers of the information contents such as visitor's access terminal advertisement.
Wherein, visitor's access terminal 101 passes through wired or wirelessly connect with network access equipment 102, network Access device 102 is connect by internet with advertising platform 103.After visitor's access terminal 101 initiates content acquisition request, net Network access device 102 receives the content requests of visitor's access terminal 101, and is believed according to addresses such as the IP address of advertising platform 103 Content requests are sent to advertising platform 103 by breath, and the information contents such as advertisement are returned to visitor's access terminal again by advertising platform 103 101, complete process of information push.
Embodiment one:
Based on above-mentioned data transmission method or other other network systems similar with above-mentioned data transmission method, originally Inventive embodiments provide a kind of data transmission method, as shown in Fig. 2, this method specifically includes:
S201, network access equipment 102 obtain visitor information.
Wherein, visitor information can specifically include the identification information of visitor's access terminal 101, such as visitor's access terminal The information such as 101 MAC Address, IP address;It can also include the identification information of network access equipment 102, such as network insertion is set Standby 102 MAC Address, IP address, product ID, product type, wireless controller address and Portal push server The information such as address.
Specifically, can be set by network insertion after visitor's access terminal 101 is even connected to the Net by wired or wireless way Standby 102 distribute corresponding IP address for visitor's access terminal 101.Then, above-mentioned visitor is accessed eventually by network access equipment 102 The identification information at end 101 and the identification information of above-mentioned network access equipment 102 are combined, and generate visitor's letter of certain structure Breath.
It should be noted that the mark of visitor's access terminal 101 can be only included in visitor information in the embodiment of the present invention Information can also only include the identification information of network access equipment 102, can also simultaneously include the mark of visitor's access terminal 101 Know the identification information of information and network access equipment 102.As long as can be according to visitor information, it be poor to different visitors push to realize The target data of alienation.It can be with no restrictions to this present invention.
S202, network access equipment 102 encrypt visitor information after obtaining visitor information, generate ciphertext.
Specifically, the key of encryption can be configured on network access equipment 102 in advance.In addition, can adopt herein Visitor information is encrypted with asymmetric encryption mode.Therefore, step S202 can specifically include:
Visitor information is encrypted using the public key of asymmetric encryption, generates ciphertext.
S203, network access equipment 102 generate the corresponding summary info of visitor information.
Specifically, Message Digest 5 appropriate can be used in the embodiment of the present invention, operation is carried out to visitor information, is obtained To the corresponding summary info of visitor information.
In one implementation, the embodiment of the present invention generates that visitor information is corresponding plucks using MD5 Message Digest 5 Want information.
The ciphertext of above-mentioned generation and summary info are sent to advertising platform 103 by S204, network access equipment 102.
Specifically, network access equipment can use configured in advance in network insertion after generating ciphertext and summary info Above-mentioned ciphertext and summary info are sent to advertising platform 103 by the IP address of the advertising platform 103 in equipment.
S205, advertising platform 103 are decrypted ciphertext and obtain decryption after receiving ciphertext and summary info Visitor information and summary info are saved.
Specifically, when being encrypted in above-mentioned steps S202 using asymmetric key pair visitor information, step S205 tool Body includes: that ciphertext is decrypted using the private key of asymmetric encryption.
In the above-mentioned steps of the embodiment of the present invention, visitor information is sent to advertising platform by way of encryption, simultaneously The corresponding summary info of visitor information is also sent to advertising platform, and then can connect for the first time in visitor's access terminal and connect to the Net When complete visitor information transmission, access later, only need to transmit the corresponding summary info of visitor information, can be according to abstract Information determines corresponding visitor information.And for the safe transmission for guaranteeing visitor information, also visited in the embodiment of the present invention Asymmetric encryption is utilized in objective information mode when transmitting guarantees the safety of information transmission.Simultaneously as same visitor's access The visitor information of terminal or network access equipment only needs transmission primaries, therefore carries out encrypted transmission to visitor information, also not The computational burden of system can excessively be increased.
It should be noted that visitor information and summary info can also be stored by other means in the embodiment of the present invention Into advertising platform 103.For example, can choose the transmission not encrypted to visitor information, for another example can use other biographies Visitor information is transmitted to advertising platform by defeated path.It is put down when selection other modes store visitor information and summary info to advertisement When in platform 103, the content of above-mentioned steps S201-S206 can not be executed, it can be with no restrictions to this present invention.
S206, network access equipment 102 receive the first content request that visitor's access terminal 101 is sent.
Wherein, first content request is for the target data in request advertising platform.
Specifically, target data can be advertisement, or other visitor's access terminals need the data obtained.
S207, network access equipment 102 is requested according to first content and the corresponding summary info of visitor information, generates the Two content requests.
Wherein, including at least the mark of the identification information of visitor's access terminal 101 and network access equipment in visitor information One in information or two.
In the embodiment of the present invention, the identification information of visitor's access terminal 101 can be only included in visitor information, it can also be only Identification information including network access equipment 102 can also include the identification information and network of visitor's access terminal 101 simultaneously The identification information of access device 102.As long as the target data for pushing differentiation to different visitors can be realized according to visitor information ?.It can be with no restrictions to this present invention.The identification information of visitor's access terminal 101 can be for identifying visitor's access terminal The information such as 101 all kinds of addresses, such as the information such as MAC Address, IP address of visitor's access terminal 101;Network access equipment 102 Identification information can be the information such as all kinds of addresses for identifying network access equipment 102, such as network access equipment 102 MAC Address, IP address, product ID, product type, wireless controller address and Portal push server address etc. Information.
Wherein it is possible to complete the transmission process of first content request and the second content requests using HTTP request.Therefore, exist In a kind of implementation, first content request and the second content requests are HTTP (HyperText Transfer Protocol, hypertext transfer protocol) request.And then step S207 can specifically include:
Summary info is added in the head information of first content request by network access equipment 102, is generated the second content and is asked It asks.
Second content requests are sent to advertising platform by S208, network access equipment 102.
After receiving the second content requests, the second content requests of parsing obtain summary info for S209, advertising platform 103.
Specifically, summary info can be parsed from the head information of the second content requests.
S210, advertising platform 103 go out visitor information corresponding with summary info from local search.And it is true according to visitor information Fixed target data corresponding with visitor information.
S211, advertising platform 103 return to target data corresponding with visitor information to visitor's access terminal 101.
Illustratively, it is assumed for example that target data is a certain series advertisements message, then advertising platform is inquiring visitor's letter After breath, then suitable advertisement information can be selected from multiple advertisement informations in this series advertisements message according to visitor information, and The advertisement information is back to visitor's access terminal.
In data transmission method provided by the embodiment of the present invention, network access equipment is according to the corresponding abstract of visitor information Information generates the second content requests, and the second content requests are sent to advertising platform, so that advertising platform can parse second Content requests obtain summary info, and inquire corresponding visitor information according to summary info, to return to visitor's access terminal Return target data corresponding with visitor information.By the above method, advertising platform can be made to determine visitor information in time, according to visit Objective information returns to corresponding target data to visitor's access terminal.Simultaneously, it is thus also avoided that the frequent biography of visitor information in a network It is defeated, so that a possibility that visitor information is illegally obtained by go-between be effectively reduced, visitor information is avoided to reveal.In addition, due to Visitor's access terminal only needs to increase in content requests the summary info of visitor information, without by complete visitor information It is added in content requests, therefore the embodiment of the present invention can also play the effect for reducing network flow, ensure that equipment and clothes The performance of business device.
Embodiment two:
The embodiment of the present invention provides a kind of network access equipment, for executing above-mentioned data transmission method.
Fig. 3 shows a kind of possible structural schematic diagram of the network access equipment.Specifically, the network access equipment 30 It include: receiving unit 301, processing unit 302 and transmission unit 303.Wherein:
Receiving unit 301, for receiving the first content request of visitor's access terminal transmission;First content is requested for asking Seek the target data obtained in advertising platform;
Processing unit 302, for receiving unit 301 receive first content request after, according to first content request and The corresponding summary info of visitor information generates the second content requests;
Transmission unit 303, for after processing unit 302 generates the second content requests, the second content requests to be sent to Advertising platform;So that advertising platform parse the second content requests obtain summary info, and from local search go out and summary info Corresponding visitor information;And make advertising platform according to visitor information, determine target data corresponding with visitor information, and to visit Objective access terminal returns to target data corresponding with visitor information.
Optionally, network access equipment 30 further include: acquiring unit 304;
Acquiring unit 304, for obtaining visitor information;
Processing unit 302 generates ciphertext for being encrypted after acquiring unit obtains visitor information to visitor information; And generate the corresponding summary info of visitor information;
Transmission unit 303 is also used to after processing unit generates ciphertext, ciphertext and summary info is sent to advertisement and put down Platform, so that advertising platform is decrypted ciphertext after receiving ciphertext and summary info, and the visitor that decryption is obtained believes Breath and summary info are saved.
Optionally, processing unit 302 are specifically used for after acquiring unit obtains visitor information, utilize asymmetric encryption Public key encrypts visitor information, generates ciphertext.
Optionally, first content request and the second content requests are HTTP request;Processing unit 302, it is specifically used for after receiving unit receives first content request, summary info is added to first content by network access equipment In the request header of request, the second content requests are generated.
The technical effect of the technical issues of network access equipment provided in the embodiment of the present invention is solved and realization can With the corresponding contents referring to above-described embodiment, details are not described herein.
Embodiment three:
The embodiment of the present invention provides a kind of advertising platform, for executing above-mentioned data transmission method.Fig. 4 shows the advertisement A kind of possible structural schematic diagram of platform.Specifically, the advertising platform 40 include: receiving unit 401, processing unit 402 with And transmission unit 403.Wherein:
Receiving unit 401, for receiving the second content requests of network access equipment transmission, when the second content requests according to First content request and the corresponding summary info of visitor information;First content request is for the mesh in request advertising platform Mark data;
Processing unit 402, for receiving unit 401 receive the second content requests after, inquired from advertising platform with The corresponding visitor information of summary info;And according to visitor information, target data corresponding with visitor information is determined;
Transmission unit 403, for being connect to visitor after processing unit 402 determines target data corresponding with visitor information Enter terminal and returns to target data corresponding with visitor information.
Optionally, receiving unit 401 are also used to receive ciphertext and summary info.Wherein, ciphertext is network access equipment pair Visitor information carries out encryption generation;
Processing unit 402 is also used to after receiving unit 401 receives ciphertext and summary info, ciphertext is decrypted simultaneously Visitor information and summary info that decryption obtains are saved.
Optionally, processing unit 402, specifically for ciphertext is decrypted using the private key of asymmetric encryption.
The technical effect of the technical issues of advertising platform provided in the embodiment of the present invention is solved and realization can join According to the corresponding contents of above-described embodiment, details are not described herein.
Example IV:
The embodiment of the present invention also provides a kind of data transmission system, including visitor's access terminal, and such as above-described embodiment The network access equipment and the advertising platform as described in above-described embodiment.
Specifically, the structure of the data transmission system can refer to data transmission system shown in FIG. 1.
The technical effect of the technical issues of data transmission system provided in the embodiment of the present invention is solved and realization can With the corresponding contents referring to above-described embodiment, details are not described herein.
Above-described specific embodiment has carried out further the purpose of the present invention, technical scheme and beneficial effects It is described in detail, it should be understood that being not intended to limit the present invention the foregoing is merely a specific embodiment of the invention Protection scope, all any modification, equivalent substitution, improvement and etc. on the basis of technical solution of the present invention, done should all Including within protection scope of the present invention.

Claims (10)

1. a kind of data transmission method characterized by comprising
Network access equipment receives the first content request that visitor's access terminal is sent;The first content request is obtained for requesting Take the target data in advertising platform;
The network access equipment is requested according to the first content and the corresponding summary info of visitor information, generates in second Hold request;
Second content requests are sent to the advertising platform by the network access equipment;
The advertising platform parses second content requests and obtains the abstract letter after receiving second content requests Breath;
The advertising platform goes out the visitor information corresponding with the summary info from local search;And believed according to the visitor Breath determines target data corresponding with the visitor information;
The advertising platform returns to the target data corresponding with the visitor information to visitor's access terminal.
2. data transmission method according to claim 1, which is characterized in that go out and institute in the advertising platform from local search Before stating the corresponding visitor information of summary info, the method also includes:
The network access equipment obtains the visitor information;
The network access equipment encrypts the visitor information after obtaining the visitor information, generates ciphertext;And it is raw At the corresponding summary info of the visitor information;
The ciphertext and the summary info are sent to the advertising platform by the network access equipment;
The advertising platform is decrypted the ciphertext and will decrypt after receiving the ciphertext and the summary info To the visitor information and the summary info saved.
3. data transmission method according to claim 2, which is characterized in that
It is described that the visitor information is encrypted, ciphertext is generated, is specifically included:
The visitor information is encrypted using the public key of asymmetric encryption, generates ciphertext;
It is described that the ciphertext is decrypted, it specifically includes:
The ciphertext is decrypted using the private key of asymmetric encryption.
4. any one of -3 data transmission method according to claim 1, which is characterized in that the first content request and described Second content requests are HTTP request;
The network access equipment is requested according to the first content and the corresponding summary info of the visitor information, generates the Two content requests, specifically include:
The summary info is added in the head information of first content request by the network access equipment, generates described the Two content requests.
5. a kind of network access equipment characterized by comprising
Receiving unit, for receiving the first content request of visitor's access terminal transmission;The first content request is for requesting Obtain the target data in advertising platform;
Processing unit, for after the receiving unit receives first content request, according to the first content request with And the corresponding summary info of the visitor information, generate the second content requests;
Transmission unit, for after the processing unit generates second content requests, second content requests to be sent To the advertising platform;So that the advertising platform, which parses second content requests, obtains the summary info, and from institute It states and inquires the visitor information corresponding with the summary info in advertising platform;And make the advertising platform according to Visitor information, determines corresponding with visitor information target data, and to visitor's access terminal return described in it is described The corresponding target data of visitor information.
6. network access equipment according to claim 5, which is characterized in that the network access equipment further include: obtain single Member;
The acquiring unit, for obtaining the visitor information;
The processing unit, for being encrypted to the visitor information after the acquiring unit obtains the visitor information, Generate ciphertext;And generate the corresponding summary info of the visitor information;
Transmission unit is also used to after the processing unit generates ciphertext, the ciphertext and the summary info is sent to institute Advertising platform is stated, so that the advertising platform solves the ciphertext after receiving the ciphertext and the summary info It is close, and the obtained visitor information of decryption and the summary info are saved.
7. network access equipment according to claim 5, which is characterized in that
The processing unit is specifically used for after the acquiring unit obtains the visitor information, utilizes the public affairs of asymmetric encryption Key encrypts the visitor information, generates ciphertext.
8. according to any one of the claim 5-7 network access equipment, which is characterized in that first content request and described Second content requests are HTTP request;
The processing unit is specifically used for after the receiving unit receives the first content request, and the network insertion is set In the standby request header that the summary info is added to the first content request, second content requests are generated.
9. a kind of advertising platform characterized by comprising
Receiving unit, for receiving the second content requests of network access equipment transmission, according to institute when second content requests State first content request and the corresponding summary info of visitor information;The first content request is used for request advertising platform In target data;
Processing unit, for being inquired from the advertising platform after the receiving unit receives second content requests The visitor information corresponding with the summary info;And according to the visitor information, determination is corresponding with the visitor information Target data;
Transmission unit, for being accessed to the visitor after processing unit determines target data corresponding with the visitor information Terminal returns to the target data corresponding with the visitor information.
10. a kind of data transmission system characterized by comprising visitor's access terminal, any one of such as the claims 6-8 The network access equipment and the advertising platform as described in the claims 9.
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