CN105740357A - Method and device for providing information - Google Patents
Method and device for providing information Download PDFInfo
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- CN105740357A CN105740357A CN201610051413.1A CN201610051413A CN105740357A CN 105740357 A CN105740357 A CN 105740357A CN 201610051413 A CN201610051413 A CN 201610051413A CN 105740357 A CN105740357 A CN 105740357A
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- end device
- card application
- instruction
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- mobile terminal
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
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- General Engineering & Computer Science (AREA)
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Abstract
The invention provides a method and device for providing information, and the method and the device have the advantages of being good in reliability, good in user experience and high in correctness. The method comprises the following steps: generating a push instruction by a push platform device according to a push configuration, and then sending the push instruction to a card application end device through a short message channel; analyzing the push instruction by the card application end device to obtain an instruction message, and generating an active command according to the instruction message, wherein the active command comprises a push text; sending the active command to a mobile terminal by the card application end device so that the mobile terminal displays the push text in the form of a popup window or a popup screen; and receiving a selection instruction sent by the mobile terminal by the card application end device, and executing a preset operation by the push platform device and the card application end device according to the selection instruction.
Description
Technical field
The present invention relates to field of computer technology, a kind of method that information is provided and
Device.
Background technology
Current information advancing technique is divided into " pushing (PUSH) technology " and " pulls (PULL)
Technology " two classes.The former is actively to be sent information to client by server, and the latter is by visitor
Family end active request information.Push technology has a clear superiority in the initiative and promptness of information,
Can effectively reduce the device resource (such as CPU usage, battery power consumption etc.) of client simultaneously
And network bandwidth resources take situation.
For mobile terminal service, push technology application generally uses direct note to push mode.
In order to feed back propelling movement stage apparatus after user's short message reading, it usually needs reply and comprise specific word
Uniform resource position mark URL (Uniform embedded in the note of symbol or click note
Resource Locator), this URL would generally mark underscore together with word.
Such scheme has the drawback that (1) note is easily soft by third party on application
Part intercepts shielding, poor reliability；(2) user can feel loaded down with trivial details because of input character, user's body
Test the best；(3) mobile terminal sometimes cannot identify correct unified resource location exactly
Symbol address, accuracy is low.
Summary of the invention
In view of this, the present invention provides a kind of method and apparatus providing information, can solve existing
There is the problem in technology, have that good reliability, Consumer's Experience be good, accuracy advantages of higher.
For achieving the above object, according to an aspect of the invention, it is provided a kind of offer information
Method.
The method of the offer information of the present invention includes: pushes stage apparatus and generates according to pushing configuration
Push instruction, then described propelling movement instruction is sent to card application end device by short message channel；
Described card application end device resolves described propelling movement instruction and obtains instruction message, then according to described finger
Making message generate proactive command, wherein said proactive command includes pushing text；Described card
Application end device sends described proactive command to mobile terminal, so that described mobile terminal is with bullet
Window shape formula or bullet screen form present described propelling movement text；Described card application end device receives described shifting
The selection instruction that dynamic terminal sends, described propelling movement stage apparatus and described card application end device according to
Described selection instructs execution predetermined registration operation.
Alternatively, before pushing the stage apparatus step according to propelling movement configuration generation propelling movement instruction,
Further comprising the steps of: the registration request of described propelling movement stage apparatus response third-party platform；Institute
State and push the promotional content that the stage apparatus described third-party platform of reception is submitted to, and according to described
Promotional content generates described propelling movement and configures.
Alternatively, described propelling movement stage apparatus and described card application end device refer to according to described selection
Order performs the step of predetermined registration operation and includes: described card application end device generates and inserts user's identification
The short address URL of information parameter；Described card application end device is by described short address
URL is sent to described mobile terminal；Described propelling movement stage apparatus receives described
The access request comprising described short address URL that mobile terminal sends；Described push away
Send stage apparatus according to the described use in the short address URL in described access request
Family identifies that information parameter carries out user's identification, obtains user attribute parameter, then after being identified by
Address information part in the URL of described short address is carried out address conversion and to
Described short address URL inserts described user attribute parameter, thus by described short
Address URL is converted to promote address URL；Described propelling movement platform
Described popularization address URL is sent to mobile terminal by device.
Alternatively, described customer identification information parameter include card application identities, user network mark,
At least one in user's card mark three.
Alternatively, described short address URL is generated at described card application end device
Include before step: described card application end device sends position acquisition request to described mobile terminal；
Described card application end device receives the geographical location information that described mobile terminal sends；At described card
During application end device generates short address URL, also include: insert described
Geographical location information.
According to a further aspect in the invention, it is provided that a kind of device that information is provided.
The device of the offer information of the present invention includes: include pushing stage apparatus and card application end dress
Putting, described propelling movement stage apparatus is used for: generate propelling movement instruction, then by institute according to pushing configuration
State propelling movement instruction and be sent to card application end device by short message channel；Pre-according to selecting instruction to perform
If operation；Described card application end device is used for: resolves described propelling movement instruction and obtains instruction message,
Then generating proactive command according to described instruction message, wherein said proactive command includes pushing away
Send text；Described proactive command is sent, so that described mobile terminal is with pop-up to mobile terminal
Form or bullet screen form present described propelling movement text；Receive the described choosing that described mobile terminal sends
Select instruction；Instruction is selected to perform predetermined registration operation according to described.
Alternatively, described propelling movement stage apparatus is additionally operable to: the registration request of response third-party platform；
Receive the promotional content that described third-party platform is submitted to, and generate institute according to described promotional content
State propelling movement configuration.
Alternatively, described card application end device is additionally operable to select instruction to perform the most in advance according to described
If operation: generate the short address URL inserting customer identification information parameter；Will
Described short address URL is sent to described mobile terminal；And described propelling movement platform
Device is additionally operable to select instruction to perform following predetermined registration operation according to described: receive described mobile whole
The access request comprising described short address URL that end sends；According to described access
Described customer identification information parameter in short address URL in request carries out user
Identify, after being identified by, obtain user attribute parameter, then fixed to described short address unified resource
Address information part in the symbol of position carries out address conversion and positions to described short address unified resource
Symbol inserts described user attribute parameter, thus described short address URL is changed
For promoting address URL；Described popularization address URL is sent to
Mobile terminal.
Alternatively, described customer identification information parameter include card application identities, user network mark,
At least one in user's card mark three.
Alternatively, described card application end device is additionally operable to: sends position to described mobile terminal and obtains
Take request；Receive the geographical location information that described mobile terminal sends；Generation inserts described use
Family identifies information parameter and the described short address URL of described geographical location information.
According to technical scheme, first by short message channel, propelling movement text being sent to card should
With end device, then card application end device order mobile terminal will push content with pop-up form or
Bullet screen form is presented to user.Owing to have employed, " note push+is realized by proactive command
Pop-up/bullet screen shows " two stage way, following beneficial effect can be brought: first aspect,
Utilize card application end device proactive command interaction technique receive pushed information and pass to terminal show
Show, compared with the prior art that direct note pushes, can stop to be intercepted screen by third-party application
Situation about covering, good reliability.Second aspect, is carried out with user with pop-up form or bullet screen form
Alternately, it is to avoid user needs to reply specific character, can simplify the operation of user, or
Avoid user and access the inaccurate situation in embedded URL address, improve the precision of access.
Accompanying drawing explanation
Accompanying drawing is used for being more fully understood that the present invention, does not constitute inappropriate limitation of the present invention.Wherein:
Fig. 1 is the signal of the basic step of the method for the offer information according to embodiment of the present invention
Figure；
Fig. 2 is the signal of the main modular of the system of the offer information according to embodiment of the present invention
Figure；
Fig. 3 is the signal of the work process of the system of the offer information according to embodiment of the present invention
Figure.
Detailed description of the invention
Below in conjunction with accompanying drawing, the exemplary embodiment of the present invention is explained, including this
The various details of invention embodiment are to help understanding, it should they are thought the most exemplary
's.Therefore, those of ordinary skill in the art are it should be appreciated that can be to enforcement described herein
Mode makes various changes and modifications, without departing from scope and spirit of the present invention.Equally,
For clarity and conciseness, description below eliminates the description to known function and structure.
For making the public be more fully understood that, existing do relational language concept is briefly introduced.
Mobile terminal: refer to include SIM (Subscriber Identity Module card) module and
The software terminal that can move freely of browser module, the hardware that this mobile terminal is corresponding is permissible
It is the equipment such as mobile phone, panel computer.SIM module is wherein preserved user network mark
MSISDN (Mobile Subscriber International ISDN/PSTN number) and user
Card mark ICCID (Integrate circuit card identity).Browser module can be passed through
The modes such as 2G/3G/4G/WIFI realize getting online without being tethered to a cable.
User: refer to the user of mobile terminal.
Push stage apparatus: being the supplier of information, it is corresponding server on hardware.
Card application end device: be the transmitter of information, it is substantially a java applet applet,
It is typically installed in SIM.Card application end device can be with mobile terminal with proactive command
Mode is come mutual.
Fig. 1 is the signal of the basic step of the method for the offer information according to embodiment of the present invention
Figure.As it is shown in figure 1, the method for the offer information of this embodiment mainly includes the steps
S11 is to step S14.
Step S11: push stage apparatus according to pushing configuration and generate propelling movement instruction, then will push away
Instruction is sent to be sent to card application end device by short message channel.
Push configuration can be stored in advance in propelling movement stage apparatus, or pushed by management
Manager's input of stage apparatus.Push configuration and can also is that what third party provided, this feelings
Steps S01 and step S02 can also be included before step S11 under condition.
Step S01: the registration request of described propelling movement stage apparatus response third-party platform.
Specifically, third-party platform needs first to log in propelling movement stage apparatus and registers, it is thus achieved that the
Tripartite ID and login password.Alternatively, according to the difference of register account number rank, third-party platform
Different grades of business cipher key can be applied for.This business cipher key is used for resolving propelling movement stage apparatus and adds
Close user attribute parameter.The kind of business cipher key does not limits, and can be triple data
AES 3DES (Triple Data Encryption Algorithm), Advanced Encryption Standard AES
Symmetry algorithm keys such as (Advanced Encryption Standard), it is also possible to be RSA (Ron
Rivest-Adi Shamir-Leonard Adleman) etc. asymmetric arithmetic key (third-party platform
Generally preserve the private key of unsymmetrical key centering).The business cipher key of different stage, its safe journey
Degree and the user attribute parameter that can decipher are the most different, such as: low-grade business cipher key can be deciphered
Obtaining user mobile phone number, high-grade business cipher key can decipher acquisition user identity card number.
Step S02: described propelling movement stage apparatus receives in the popularization that described third-party platform is submitted to
Hold, and generate described propelling movement configuration according to described promotional content.
Specifically, third-party platform can think to push platform submission by network to dimension needs to promote
Content.Push stage apparatus the promotional content received is audited, exclude illegal interior
Hold, then generate the propelling movement configuration corresponding with promotional content according to the migration efficiency preset.Institute
Meaning pushes configuration refers to the most when which user to promote which content for.Such as: push platform
Device have received certain third-party platform submit to " Beijing silver Thailand general merchandise will in New Year's Day arrange rush
Pin " promotional content after, the propelling movement of generation is configured that December 26 days to December 31
During, during every day 10 and when 18, the mobile phone users to Beijing area sends " Beijing
The safe general merchandise sales promotion on New Year's Day of silver " message.
From above step S01 and step S02, pushing stage apparatus can be to third party
Platform is managed, and including aptitude checking and content auditing, can avoid the propagation of junk information.
After determining propelling movement configuration, push stage apparatus and refer to according to this propelling movement configuration generation propelling movement
Order, is then sent to card application end device by propelling movement instruction by short message channel.Wherein, push
The structure of instruction can be divided into two-layer, and outer layer is packaged with peace according to " 3GPP 03.48 " international standard
Full heading, internal layer can be by the proprietary privately owned instruction pushing platform owner's design.
Step S12: card application end device resolves propelling movement instruction and obtains instruction message, then basis
Instruction message generates proactive command, and wherein proactive command includes pushing text.
It should be understood that instruction message defining, mobile terminal needs to make which kind of combination behaviour
Make (such as: carry out pop-up text and show).Proactive command can be DISPLAY TEXT,
Its details refers to international standard " ETSI TS 102 223 ".The detail parameters pushing instruction can
With with reference to table 1 below.
Table 1 pushes the detail parameters table of instruction
Step S13: card application end device sends proactive command to mobile terminal, so that mobile
Terminal presents propelling movement text with pop-up form or bullet screen form.
Specifically, after mobile terminal receives the proactive command of " DISPLAY TEXT ",
Mobile terminal passively performs the task of " present to user and push text ".
Such as: push text can be with pop-up form provide " may I ask the need of handling a certain
Business " plain text plus "Yes" and two buttons of "No".Can also be that bullet screen form carries
For the multiple options of " selecting the first set meal ", " selecting the second set meal " etc..Need explanation
It is that " Yes/No " button is only in order at the convenience of example and the restriction of non-invention here, similar
Form is also in protection scope of the present invention.
Step S14: card application end device receives the selection instruction that mobile terminal sends, and pushes flat
Table apparatus and card application end device are according to selecting instruction to perform predetermined registration operation.
Specifically, user sees the propelling movement literary composition that mobile terminal presents with pop-up form or bullet screen form
After Ben, the feature position of the display screen of mobile phone or panel computer can be clicked on, trigger associated button,
So that mobile terminal sends the selection instruction of correspondence.If the selection instruction that mobile terminal sends is
"No", " cancellation " etc. mean not as instruction, then push stage apparatus and card should
With end device not as, Flow ends.If mobile terminal send selection instruction for "Yes",
" determine " etc. the instruction meaning to accomplish something, then push stage apparatus and card application end dress
Put execution predetermined registration operation.Generally these predetermined registration operation accomplished something can realize entering one to user
Step provides the purpose of more information.
It can be seen from the foregoing description that the method for the offer information of the present invention first will push text
It is sent to card application end device, then card application end device order mobile terminal by short message channel
Propelling movement content is presented to user with pop-up form or bullet screen form.Owing to have employed, " note pushes away
Give+realize pop-up/bullet screen by proactive command and show " two stage way, can bring as
Lower beneficial effect: first aspect, utilizes card application end device proactive command interaction technique to receive
Pushed information also passes to terminal demonstration, compared with the prior art that direct note pushes, permissible
Stop to be intercepted by third-party application the situation of shielding, good reliability.Second aspect, with pop-up shape
Formula or bullet screen form interact with user, it is to avoid user needs to reply specific character, permissible
Simplify the operation of user, or avoid user and access the inaccurate situation in embedded URL address,
Improve the precision of access.
In embodiments of the present invention, " propelling movement stage apparatus and the described card in step S14
Application end device perform predetermined registration operation " purpose can be: guiding mobile terminal to access third party
The popularization address URL of platform, allows the user to obtain more information.In the case of Gai, " hold
Row predetermined registration operation " specifically include steps S1401 to step S1405.
Step S1401: card application end device generate insert customer identification information parameter shortly
Location URL (is called for short short address URL).Short address URL both having included, address is believed
Breath part includes again inserting message part.Address information part is directed to push the net of stage apparatus
Location links.
Wherein, card application end device can use data compression technique, short address switch technology,
HTTP redirection technology etc. technological means is dynamically generated short address URL.Owing to card is applied
The length holding the instruction to mobile phone terminal transmission has the upper limit, wraps to enable to push in instruction at one
Containing more promotion message, need short address is reduced to for the popularization address URL of big data quantity
URL。
Wherein, the customer identification information parameter inserted in the URL of short address, is in subsequent step
For verifying identity information.Customer identification information parameter can include card application identities, user
At least one in network identity, user's card mark three.Each card application end device is right
Should there is a card application identities.Card application end device can be from shifting by the way of proactive command
The SIM module of dynamic terminal obtains user network mark and user's card identifies.User identifies
Information parameter can use ciphertext form, in order to avoid information is stolen.
Wherein, short address URL can also insert geographical location information, to realize with reference to ground
Reason information realizes the purpose of personalized recommendation.In this embodiment, raw at card application end device
Can also include before becoming the step of short address URL: card application end device is to shifting
Dynamic terminal sends position acquisition request；Card application end device receives the geographical position that mobile terminal sends
Confidence ceases.Then, during card application end device generates short address URL, geographical position is inserted
Confidence ceases.
Step S1402: short address URL is sent to mobile by card application end device
Terminal.Card application end device is sent to the short address URL inserting customer identification information parameter
Mobile terminal, it is therefore an objective to allow mobile terminal enable browser module and access representated by the URL of short address
Propelling movement stage apparatus.The detailed process of this step is: card application end device is sent out to mobile terminal
Send proactive command: LAUNCH BROWSER (looks like for logging in browser), this LAUNCH
BROWSER proactive command contains short address URL.Mobile terminal processes LAUNCH
BROWSER, starts system default browser or specifies browser, starts to access receive short
Address URL.
Step S1403: propelling movement stage apparatus receives the short address that comprises of mobile terminal transmission and unites
The access request of one URLs.Once mobile terminal starts browser execution access action,
Accordingly, push that stage apparatus is received by that mobile terminal sends comprises the unified money in short address
The access request of source location symbol.
Step S1404: push stage apparatus fixed according to the short address unified resource in access request
Customer identification information parameter in the symbol of position carries out user's identification, obtains user property after being identified by
Parameter, then carries out address conversion to the address information part in the URL of short address
And in the URL of short address, insert user attribute parameter, thus is united in short address
One URLs is converted to promote address URL.
It is to be understood that " carrying out user's identification " process in step S1404 refers to: will
The customer identification information parameter received compares with the existing user profile in data base and tests
Card, to confirm user identity." after being identified by, obtain user attribute parameter " and refer to identifying
By afterwards, from data base, obtain the third-party platform account corresponding with this user, mobile phone
Number, name, identification card number, the user attribute parameter that geographical position etc. is concrete.These users
Property parameters also can be encrypted, in case being stolen during subsequent transmission." carry out address
Conversion " refer to use with step S22 in mention " data compression technique, short address conversion skill
Art, HTTP redirection technology etc. technological means " inverse technique, by brief address information
Partial reduction becomes sufficient address message part.
Step S1405: push stage apparatus and be sent to popularization address URL move
Dynamic terminal.Promote the lattice chain both including pointing to the complete form of third-party platform in address URL
Connecing, include again the user attribute parameter for logging in third-party platform, therefore, mobile terminal is received
After this popularization address URL, just can access third-party platform easily, eliminate input
The step of the information such as third-party platform register account number.
From above-mentioned steps S1401 to step S1405 it can be seen that the carrying of embodiment of the present invention
For the method for information, mobile terminal can access third-party platform easily with further to user
Offer information.In this embodiment, first aspect, have employed " the first brief address URL of boil down to,
After be reduced to full address URL " technology so that transmission information data compact, it is possible to save
Data space.Second aspect, embedded in the link carrying out user's identification, can verify that identity is closed
Method, it is ensured that the security reliability of method.The third aspect, after user is identified by, is pushing
Stage apparatus imports user attribute parameter there, eliminates user and is manually entered user attribute parameter,
User is allowed to feel easy to operate.
Fig. 2 is the signal of the main modular of the system of the offer information according to embodiment of the present invention
Figure.As in figure 2 it is shown, the system 20 of the offer information of this embodiment mainly includes pushing platform
Device 21 and card application end device 22.
Push stage apparatus 21 to be used for: generate propelling movement instruction according to pushing configuration, then will push
Instruction is sent to card application end device 22 by short message channel；Behaviour is preset according to selecting instruction to perform
Make.
Card application end device 22 is used for: resolves propelling movement instruction and obtains instruction message, then according to finger
Making message generate proactive command, wherein proactive command includes pushing text；To mobile terminal
Send proactive command, so that mobile terminal presents propelling movement text with pop-up form or bullet screen form；
Receive the selection instruction that mobile terminal sends；Predetermined registration operation is performed according to selecting instruction.
It should be noted that card application end device 22 is not to directly receive after selection instructs to hold
Row predetermined registration operation, but indirectly according to selecting instruction to perform predetermined registration operation.Specifically, it is to push away
Send stage apparatus 21 to receive and select execution predetermined registration operation, then card application end device 22 after instruction
According to pushing the predetermined registration operation that stage apparatus 21 is made, responsively perform other predetermined registration operation.
Alternatively, push stage apparatus 21 to be additionally operable to: the registration request of response third-party platform；
Receive the promotional content that third-party platform is submitted to, and generate propelling movement configuration according to promotional content.
Alternatively, card application end device 22 is additionally operable to select instruction to perform following presetting according to described
Operation: generate the short address URL inserting customer identification information parameter；By short
Address URL is sent to mobile terminal.And push stage apparatus 21 and be additionally operable to root
According to the described instruction following predetermined registration operation of execution that selects: receive comprising shortly of mobile terminal transmission
The access request of location URL；Fixed according to the short address unified resource in access request
Customer identification information parameter in the symbol of position carries out user's identification, obtains user property after being identified by
Parameter, then carries out address conversion to the address information part in the URL of short address
And in the URL of short address, insert user attribute parameter, thus is united in short address
One URLs is converted to promote address URL；Address unified resource will be promoted
Finger URL is sent to mobile terminal.
Alternatively, customer identification information parameter includes card application identities, user network mark, uses
At least one in the card mark three of family.
Alternatively, card application end device 22 is additionally operable to: send position acquisition request to mobile terminal；
Receive the geographical location information that mobile terminal sends；Generation insert customer identification information parameter and
The short address URL of geographical location information.
For making those skilled in the art be more fully understood that technical scheme, below in conjunction with figure
3 are described in detail.
(1) third-party platform (typically advertiser) needs to register at propelling movement stage apparatus.
Then according to the difference of register account number rank, third-party platform can apply for different grades of business
Key (Key).
(2), after completing registration and key acquisition, third-party platform can be submitted to pushing stage apparatus
Need promotional content.
(3) propelling movement stage apparatus is according to migration efficiency, and the most when configuration propelling movement task is (for which
Which content a little users promote).
(4) once pushing task to be triggered, pushing stage apparatus will screen according to pre-conditioned
Customer group (i.e. finds and meets pre-conditioned user mobile phone number), assembled propelling movement instruction message.
(5) push stage apparatus and send propelling movement instruction report by operator SMS gateway to user
Literary composition.
(6), after card application end device receives propelling movement instruction message, below dissection process acquisition is carried out
Important information: action type: combination operation (such as pop-up text shows+customer location obtains+
Run browser)；Push task identification code；URL mark (assembled for URL instruction and
W&R pushes platform address and redirects operation).
(7) card application end device is according to pushing instruction, to mobile terminal transmission proactive command:
DISPLAY TEXT (order details refers to international standard " ETSI TS 102 223 ").
(8) mobile terminal processes DISPLAY TEXT proactive command, and passes through end panel
The content of text pushed shown by curtain to user's pop-up.
(9) user can click on " determination " according to hobby on the pop-up interface of mobile terminal or " take
Disappear " button, it is assumed here that user clicks on " determination " button.
(10) the selection result of user is passed through proactive command Terminal by mobile terminal
Response notifies to card application end device.
(11) card application end device sends proactive command to mobile terminal apparatus: PROVIDE
LOCAL INFORMATION。
(12) mobile terminal processes PROVIDE LOCAL INFORMATION, and passes through
Terminal Response is by network location information (the i.e. LAI:Location Area of user
Information and Cell-ID information, can be current by architecture method rough grade location user
Geographical position) return to card application end device.
(13) application of card application end device card dynamically generates the link of URL address and relevant parameter.
Specifically, it is transmitted by short message channel owing to pushing instruction, the therefore transmission of infobit
Capacity is identical with normal short message is all the 140 byte upper limits.In order to enable to comprise more in an instruction
Many promotion messages, we apply data compression skill for the URL address information of big data quantity
Art, short address switch technology and HTTP redirection technology.It is specifically described as follows:
A. about data compression technique.
Such as URL address: https: //www.baidu.com/s？Wd=timestamp oracle
To_char&rsv_spt=1.Wherein " https: //www.baidu.com/ " i.e. access protocal and domain name,
" s " i.e. resource path, "？Wd=timestamp oracle to_char&rsv_spt=1 " i.e. URL
Parameter.For a website, the access protocal of usual each page URL and domain name part
Being identical, therefore this part can be considered as fixed data and (is named by us
" RootURL "), remainder is all considered as dynamic data.What the present invention applied URL spells
Packing technique, it is simply that URL fixed data be preset in advance in the application of card application end device card is flat
The instruction pushed away under platform only comprises necessity " resource path " data, when user determine to access a certain
During the individual popularization page, the most assembled URL reference address will be applied by card application end device card, with
Reach to save the purpose of short message channel bandwidth.
B. about short address technology.
For the website that some hierarchic design are a lot, " resource path " length of its URL address is also
It is the most considerable.Therefore to meet the popularization demand of any Website page, we should at card
Push in platform with end device and achieve short address switch technology, can be by the URL ground of any length
Location is compressed into a shortest URL address of length.Such as source address:
https://www.baidu.com/s？Wd=timestamp oracle to_char&rsv_spt=1.Conversion
After short address: http://wr.cn/1314, wherein " wr.cn for push platform domain name ", "/1314 "
Identify for short address.
C. about HTTP redirection technology.
HTTP redirection technology is a kind of conventional network topologies.When user accesses clothes by URL
During business device, server can redirect the user to another address.It should be noted that in order to
Meeting service needed, card application end device card is applied when assembled URL address, also can generate one
A little service parameters, mainly include but not limited to: user's card mark, user network mark, use
Family network location information；Card application identities (is denoted as wr_id).Wherein, user network position letter
Breath can use lane place identification code (Location Area Identity) to add cell ID technology
(Cell Identity), i.e. LAI+Cell-ID technology.It should be noted that in addition to wr_id,
Remaining user profile is all encrypted.Citing: http://wr.cn/1314？
Wr_id=12345678&iccid=xxxx&imsi=xxxx&loc=xxxx.
(14) application of card application end device card sends proactive command: LAUNCH to mobile terminal
BROWSER。
(15) mobile terminal processes LAUNCH BROWSER, and starts system default and browse
Device or the browser specified, access the URL address dynamically generated.
(16) push stage apparatus and receive the URL access of mobile terminal, the following operation of execution:
According to wr_id parameter (in plain text) searching database, find current user information record and supporting close
Key.The customer parameters such as decrypted user card mark, user network mark, and with in data base
Existing subscriber's information compares checking, confirms user identity.Short address is converted to real URL
Address, and from data base, the third-party platform account of association is retrieved by this URL address.
Grade of service SLA (Service-Level Agreement) according to third-party platform account, really
Surely the customer attribute information provided for it is needed, the third-party platform account that such as associates, mobile phone
Number, name, identification card number, geographical position etc..And to these information according to information security level
Not, the counterpart keys distributing to third-party platform is used to carry out data encryption.Real complete
Popularization URL address in, with parametric form insert above-mentioned cipher-text information.
(17) card application end device pushes platform the mobile terminal accessed is carried out HTTP and reset
To process, return to the popularization URL address carrying associated user's attribute information.
(18) mobile terminal initiates HTTP request again, by carrying associated user's attribute
The popularization URL address of information accesses third-party platform.
(19), after third-party platform receives mobile terminal request, specific key is used to resolve
Go out the user attribute parameter of correspondence.Utilizing all types of user attribute information, third-party platform can be to use
Family provides service and product more targetedly (such as to exempt from Sign-On services, personal page
Hold organization service etc.), to improve user's conversion ratio.
Above-mentioned detailed description of the invention, is not intended that limiting the scope of the invention.This area
Technical staff, it is to be understood that depend on that design requires and other factors, can occur various
The amendment of various kinds, combination, sub-portfolio and replacement.Any within the spirit and principles in the present invention
Amendment, equivalent and the improvement etc. made, within should be included in scope.
Claims (10)
1. the method that information is provided, it is characterised in that including:
Push stage apparatus and generate propelling movement instruction according to pushing configuration, then push instruction by described
It is sent to card application end device by short message channel；
Described card application end device resolves described propelling movement instruction and obtains instruction message, then according to institute
Stating instruction message and generate proactive command, wherein said proactive command includes pushing text；
Described card application end device sends described proactive command to mobile terminal, so that described shifting
Dynamic terminal presents described propelling movement text with pop-up form or bullet screen form；
Described card application end device receives the selection instruction that described mobile terminal sends, described propelling movement
Stage apparatus and described card application end device select instruction to perform predetermined registration operation according to described.
The method of offer information the most according to claim 1, it is characterised in that pushing
Before stage apparatus is according to pushing the step that configuration generation propelling movement instructs, further comprising the steps of:
The registration request of described propelling movement stage apparatus response third-party platform；
Described propelling movement stage apparatus receives the promotional content that described third-party platform is submitted to, and root
Generate described propelling movement according to described promotional content to configure.
The method of offer information the most according to claim 1, it is characterised in that described in push away
Send stage apparatus and described card application end device according to the described step selecting instruction to perform predetermined registration operation
Suddenly include:
Described card application end device generates the unified money in short address inserting customer identification information parameter
Source location accords with；
Described short address URL is sent to described movement by described card application end device
Terminal；
Described propelling movement stage apparatus receives the described short address that comprises of described mobile terminal transmission and unites
The access request of one URLs；
Described propelling movement stage apparatus is according to the short address URL in described access request
In described customer identification information parameter carry out user's identification, after being identified by obtain user property
Parameter, then carries out address to the address information part in the URL of described short address
Change and insert described user attribute parameter in the URL of described short address, from
And be converted to described short address URL promote address URL；
Described popularization address URL is sent to mobile whole by described propelling movement stage apparatus
End.
The method of offer information the most according to claim 3, it is characterised in that described use
Family identifies that information parameter includes card application identities, user network mark, user's card mark three
At least one in.
The method of offer information the most according to claim 3, it is characterised in that
Before described card application end device generates the step of described short address URL
Including: described card application end device sends position acquisition request to described mobile terminal；Described card
Application end device receives the geographical location information that described mobile terminal sends；
During described card application end device generates short address URL, also wrap
Include: insert described geographical location information.
6. the system that information is provided, it is characterised in that include pushing stage apparatus and card should
With end device,
Described propelling movement stage apparatus is used for: generate propelling movement instruction, then by institute according to pushing configuration
State propelling movement instruction and be sent to card application end device by short message channel；Pre-according to selecting instruction to perform
If operation；
Described card application end device is used for: resolves described propelling movement instruction and obtains instruction message, then
Generating proactive command according to described instruction message, wherein said proactive command includes pushing literary composition
This；Described proactive command is sent, so that described mobile terminal is with pop-up form to mobile terminal
Or bullet screen form presents described propelling movement text；The described selection receiving the transmission of described mobile terminal refers to
Order；Instruction is selected to perform predetermined registration operation according to described.
The system of offer information the most according to claim 6, it is characterised in that described in push away
Stage apparatus is sent to be additionally operable to: the registration request of response third-party platform；Receive described third party to put down
The promotional content that platform is submitted to, and generate described propelling movement configuration according to described promotional content.
The system of offer information the most according to claim 6, it is characterised in that
Described card application end device is additionally operable to according to the described instruction following predetermined registration operation of execution that selects:
Generate the short address URL inserting customer identification information parameter；By described short
Location URL is sent to described mobile terminal；And
Described propelling movement stage apparatus is additionally operable to according to the described instruction following predetermined registration operation of execution that selects:
The access comprising described short address URL receiving the transmission of described mobile terminal please
Ask；Identify according to the described user in the short address URL in described access request
Information parameter carries out user's identification, obtains user attribute parameter, then to described after being identified by
Address information part in the URL of short address carries out address conversion and to described short
Address URL inserts described user attribute parameter, thus is united in described short address
One URLs is converted to promote address URL；Described popularization address is unified
URLs is sent to mobile terminal.
The system of offer information the most according to claim 8, it is characterised in that described use
Family identifies that information parameter includes card application identities, user network mark, user's card mark three
At least one in.
The system of offer information the most according to claim 8, it is characterised in that described
Card application end device is additionally operable to:
Position acquisition request is sent to described mobile terminal；
Receive the geographical location information that described mobile terminal sends；
Generate and insert the described short of described customer identification information parameter and described geographical location information
Address URL.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610051413.1A CN105740357B (en) | 2016-01-26 | 2016-01-26 | It is a kind of that the method and apparatus of information are provided |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201610051413.1A CN105740357B (en) | 2016-01-26 | 2016-01-26 | It is a kind of that the method and apparatus of information are provided |
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| CN105740357A true CN105740357A (en) | 2016-07-06 |
| CN105740357B CN105740357B (en) | 2018-12-28 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201610051413.1A Active CN105740357B (en) | 2016-01-26 | 2016-01-26 | It is a kind of that the method and apparatus of information are provided |
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| WO2019095416A1 (en) * | 2017-11-16 | 2019-05-23 | 平安科技（深圳）有限公司 | Information pushing method and apparatus, and terminal device and storage medium |
| CN114844943A (en) * | 2021-02-02 | 2022-08-02 | 中国电信股份有限公司 | Service pushing method, system and user card |
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Also Published As
| Publication number | Publication date |
|---|---|
| CN105740357B (en) | 2018-12-28 |
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