CN104010220B

CN104010220B - Content service provides method and apparatus

Info

Publication number: CN104010220B
Application number: CN201410182841.9A
Authority: CN
Inventors: 李创奇; 李锋; 钱澄
Original assignee: Xiaomi Inc
Current assignee: Xiaomi Inc
Priority date: 2014-04-30
Filing date: 2014-04-30
Publication date: 2017-07-14
Anticipated expiration: 2034-04-30
Also published as: CN104010220A

Abstract

Method and apparatus are provided the disclosure is directed to a kind of content service, belong to ntelligent television technolog field.Methods described includes：Obtain the image in the viewing areas of intelligent television；Feature extraction is carried out to described image, the characteristic information of the viewing area intra domain user or/and article is obtained；According to the user or/and the characteristic information of article, content service is provided to the user, the content service is presented to the content of user, intelligent television described in intelligent management including intelligent television described in Based Intelligent Control and is presented to the content and intelligently pushing content of user at least one in user.Image in viewing areas of the disclosure by obtaining intelligent television, obtain the characteristic information of viewing area intra domain user or/and article, and according to user or/and the characteristic information of article, provide a user content service, different content services can be provided for different users, specific aim is stronger, meets the individual demand of user.

Description

Content service provides method and apparatus

Technical field

This disclosure relates to which ntelligent television technolog field, more particularly to a kind of content service provide method and apparatus.

Background technology

With the popularization and the continuous expansion of intelligent television userbase of intelligent television, different geographical, all ages and classes, difference The user of cultural and economic level is different to the demand of the program of the broadcasting of intelligent television.But intelligent television is played at present Program do not differentiate between user, the program that all users receive is identical, and specific aim is not strong, it is impossible to meet user Individual demand.

The content of the invention

In order to overcome specific aim present in correlation technique not strong, it is impossible to the problem of meeting the individual demand of user, this It is open that a kind of content service offer method and apparatus are provided.The technical scheme is as follows：

Method is provided there is provided a kind of content service according to the first aspect of the embodiment of the present disclosure, applied to intelligent television, institute The method of stating includes：

Obtain the image in the viewing areas of intelligent television；

Feature extraction is carried out to described image, the characteristic information of the viewing area intra domain user or/and article is obtained；

According to the user or/and the characteristic information of article, content service, the content service bag are provided to the user Include intelligent television described in Based Intelligent Control be presented to the content of user, intelligent television described in intelligent management be presented to user content and Intelligently pushing content is at least one in user；

The number of the characteristic information of the user including user, the sex of user, the age of user and used according to described At least one in the identity for the user that the age of the sex at family and the user determine, the characteristic information of the article includes thing At least one in the brand of product, the type of article, the color of the size of article and article；

According to the characteristic information of the user, intelligent television described in Based Intelligent Control is presented to the content of user, including：

According to the age of the user, adjust the content of the intelligent television broadcasting, control in the intelligent television broadcasting The time of appearance or/and the control intelligent television play volume during content；

According to the age of the user, the content that the intelligent television is played is adjusted, including：

When there is the age in the user and be less than the user of the first age value, the content that the intelligent television is played is determined In whether there is sensitive information, when there is the sensitive information, after the sensitive information is shielded, be in by the content Now give user；Or,

It is less than the user of the first age value when there is the age in the user, or there is the age more than Second Year age value During user, whether the language version for determining the content that the intelligent television is played is predetermined version, when the language version not When being predetermined version, the language of the content is adjusted to after predetermined version, the content is presented to user；

It is described according to the user or/and the characteristic information of article, intelligently pushing content to user, including：

According to the user or/and the characteristic information of article, to user's advertisement；

According to the user or/and the characteristic information of article, to user's advertisement, including：

According to the one or more in the color of the brand of article, the type of article, the size of article and article, it is determined that with The species of the brand for the commodity that family is liked and the commodity of purchase；

The commodity that the commodity information of discount of the brand for the commodity that user likes and the species of user's purchase are pushed to user are pushed away Recommend information.

In the first possible implementation of the disclosure, the content service also includes intelligence electricity described in intelligent management Content depending on being presented to user, the characteristic information according to the user, intelligent television described in intelligent management is presented to user Content, including：

According to the identity of the user, the viewing behavior to the user respectively is managed, and the viewing behavior includes Watch historical record or program collection record；

When receive user obtain browse the instruction of viewing behavior when, according to the identity of the user of currently transmitted instruction obtain And the viewing behavior of the user of currently transmitted instruction is presented.

In second of possible implementation of the disclosure, the instruction of viewing behavior is browsed when receiving user and obtaining When, the viewing behavior of the user of currently transmitted instruction is obtained and presented according to the identity of the user of currently transmitted instruction, including：

When receiving the instruction for obtaining viewing record, obtain currently transmitted according to the identity of the user of currently transmitted instruction The viewing record of the user of instruction, and continue to play content according to the viewing progress of accessed viewing record.

It is described according to the user or/and the characteristic information of article in the third possible implementation of the disclosure, Intelligently pushing content also includes to user：

According to the user or/and the characteristic information of article, program is recommended to the user.

Device is provided there is provided a kind of content service according to the second aspect of the embodiment of the present disclosure, applied to intelligent television, institute Stating device includes：

Acquisition module, the image in viewing areas for obtaining intelligent television；

Extraction module, for carrying out feature extraction to described image, obtains the viewing area intra domain user or/and article Characteristic information；

Service providing module, for the characteristic information according to the user or/and article, content clothes are provided to the user Business, the content service is presented to the content of user including intelligent television described in Based Intelligent Control, intelligent television described in intelligent management The content and intelligently pushing content of user are presented to at least one in user；

The service providing module includes：

Adjustment unit, for the age according to the user, adjusts the content that the intelligent television is played；

Control unit, for the age according to the user, controls the intelligent television to play time or/and the control of content Make the volume when intelligent television plays content；

Push unit, for the characteristic information according to the user or/and article, to user's advertisement；

The adjustment unit is used for,

The push unit is used for,

In the first possible implementation of the disclosure, the content service also includes intelligence electricity described in intelligent management Content depending on being presented to user, the service providing module includes：

Administrative unit, for the identity according to the user, the viewing behavior to the user respectively is managed, described Viewing behavior includes viewing historical record or program collection record；

Display unit, for when receive user obtain browse the instruction of viewing behavior when, according to currently transmitted instruction The identity of user obtains and presented the viewing behavior of the user of currently transmitted instruction.

In second of possible implementation of the disclosure, the display unit is used for,

In the third possible implementation of the disclosure, the push unit is additionally operable to,

According to the user or/and the characteristic information of article, to user's advertisement and/or recommendation program.

Device is provided there is provided a kind of content service according to the third aspect of the embodiment of the present disclosure, applied to intelligent television, institute Stating device includes：

Processor；

Memory for storing processor-executable instruction；

Wherein, the processor is configured as：

Obtain the image in the viewing areas of intelligent television；

The technical scheme provided by this disclosed embodiment can include the following benefits：By the sight for obtaining intelligent television The image seen in region, obtains the characteristic information of viewing area intra domain user or/and article, and according to user or/and the spy of article Reference ceases, and provides a user content service, and content service includes Based Intelligent Control intelligent television and is presented to the content of user, intelligence pipe Reason intelligent television is presented to the content and intelligently pushing content of user at least one in user, can be with for different users Different content services are provided, specific aim is stronger, meets the individual demand of user.

It should be appreciated that the general description of the above and detailed description hereinafter are only exemplary and explanatory, not The disclosure can be limited.

Brief description of the drawings

Accompanying drawing herein is merged in specification and constitutes the part of this specification, shows the implementation for meeting the present invention Example, and for explaining principle of the invention together with specification.

Fig. 1 is a kind of flow chart of content service offer method according to an exemplary embodiment；

Fig. 2 is the flow chart of another content service offer method according to an exemplary embodiment；

Fig. 3 is the television interfaces figure of the shielding sensitive information according to an exemplary embodiment；

Fig. 4 is the flow chart of another content service offer method according to an exemplary embodiment；

Fig. 5 is the flow chart of another content service offer method according to an exemplary embodiment；

Fig. 6 is the television interfaces figure of the pushed information according to an exemplary embodiment；

Fig. 7 is a kind of block diagram of content service offer device according to an exemplary embodiment；

Fig. 8 is the block diagram of another content service offer device according to an exemplary embodiment；

Fig. 9 is the block diagram of another content service offer device according to an exemplary embodiment；

Figure 10 is the block diagram of another content service offer device according to an exemplary embodiment；

Figure 11 is a kind of block diagram of content service offer device according to an exemplary embodiment.

Embodiment

Here exemplary embodiment will be illustrated in detail, its example is illustrated in the accompanying drawings.Following description is related to During accompanying drawing, unless otherwise indicated, the same numbers in different accompanying drawings represent same or analogous key element.Following exemplary embodiment Described in embodiment do not represent and the consistent all embodiments of the present invention.On the contrary, they be only with it is such as appended The example of the consistent apparatus and method of some aspects be described in detail in claims, the present invention.

Fig. 1 is a kind of flow chart of content service offer method according to an exemplary embodiment, as shown in figure 1, The content service, which provides method, to be used in intelligent television, is comprised the following steps.

In step S101, the image in the viewing areas of intelligent television is obtained.

In step s 102, feature extraction is carried out to the image, obtains the feature letter of viewing area intra domain user or/and article Breath.

In the present embodiment, the characteristic information of user or/and article can only include the characteristic information of user, or only wrap The characteristic information of article is included, the characteristic information of user and the characteristic information of article can also be included simultaneously.The characteristic information of user The user that the age of the sex of number, user, the age of user including user and the sex according to user and user determine Identity at least one.The characteristic information of article includes brand, the type of article, the size of article and the article of article At least one in color.

In step s 103, according to user or/and the characteristic information of article, content service is provided a user.

In the present embodiment, content service is presented to the content of user, intelligent management intelligence including Based Intelligent Control intelligent television Energy TV is presented to the content and intelligently pushing content of user at least one in user.

It should be noted that in the present embodiment, species that the characteristic information of user includes, the characteristic information of article include Species and the species that includes of content service can be chosen according to actual needs, the disclosure is not restricted to this.

Image in viewing areas of the embodiment of the present disclosure by obtaining intelligent television, obtain viewing area intra domain user or/ With the characteristic information of article, and according to user or/and the characteristic information of article, content service, content service bag are provided a user Include Based Intelligent Control intelligent television and be presented to content and intelligently pushing that the content of user, intelligent management intelligent television are presented to user Content can provide different content services for different users at least one in user, and specific aim is stronger, meets The individual demand of user.

Fig. 2 is the flow chart of another content service offer method according to an exemplary embodiment, the present embodiment It is that the exemplary illustration that Based Intelligent Control intelligent television is presented to the content of user is included to content services package.As shown in Fig. 2 the content Service providing method is used in intelligent television, comprises the following steps.

In step s 201, the image in the viewing areas of intelligent television is obtained.

In actual applications, directly it can be obtained using the built-in camera of intelligent television in the viewing areas of intelligent television Image, can also on intelligent television (centre position above such as intelligent television screen) install camera, camera collection Image in the viewing areas of intelligent television, intelligent television is connected with camera, and intelligent television obtains intelligence electricity by camera Depending on viewing areas in image.

In step S202, feature extraction is carried out to the image, the characteristic information of viewing area intra domain user is obtained.

In the present embodiment, the number of the characteristic information of user including user, the sex of user, the age of user and At least one in the identity of the user determined according to the age of the sex of user and user.

In a kind of implementation of the present embodiment, step S202 can include：

Recognition of face is carried out to the image, the facial information of user in the image is obtained；

According to the facial information of user, in the identity of number, the sex of user, the age of user and user for determining user One or more.

In actual applications, can first to the image carry out Face datection, obtain the position of face in the image, size and Number.Then according to the position of each face and size in the image, each facial modeling is carried out.Finally according to each The position of human face characteristic point, extracts the facial information of the corresponding user of each face from the image.

When it is determined that user number when, can directly using the number of obtained face as user number.As obtained The number of face is 3, then the number of user is 3.

When it is determined that user sex when, can first from the facial information of user extract user sex character, further according to The sex character of each user, the sex of each user is determined using the gender sorter trained.

When it is determined that user age when, can first from the facial information of user extract user age characteristics, further according to The age characteristics of each user, the age of each user is determined using the age fallout predictor trained.

It should be noted that gender sorter is that others sex character training is obtained previously according to dissimilarity, base There is shared feature in various others faces of property, gender sorter is by the sex character of each user and various sexes The shared feature of the face of people is matched, and is the sex that can determine that each user according to match condition.Similarly, the age is predicted Device is obtained previously according to the age characteristics training of the people of all ages and classes, and the face of the people based on the various ages has shared Feature, age fallout predictor is matched the age characteristics of each user feature shared with the face of the people at various ages, root It is that can determine that the age of each user according to match condition.

When it is determined that user identity when, the sex and age that can consider user are inferred.For example, the year of user Age is in 30-35 Sui, sex man, it is determined that the identity of user is the male owner of family.And for example, the age of user is at 6-10 Sui, then The identity for determining user is the child of family.

It is to be appreciated that in other embodiments, can also be respectively by the facial information of user and the facial information of storage Matched, determine the identity of user.

The facial information of the user prestored in intelligent television can be that the owner of intelligent television is stored in advance in intelligence It is in energy TV or that intelligent television is obtained during broadcasting.

In step S203, according to the characteristic information of user, Based Intelligent Control intelligent television is presented to the content of user.

In a kind of implementation of the present embodiment, step S203 can include：

According to the age of user, content that adjustment intelligent television is played, control intelligent television play content time or/and Control volume during intelligent television broadcasting content.

Further, according to the age of user, the content that adjustment intelligent television is played can include：

When exist in user the age be less than the first age value user when, determine intelligent television play content in whether deposit In sensitive information, when there is sensitive information, after sensitive information is shielded, content is presented to user.

In the present embodiment, sensitive information includes sensitization picture and sensitive word.

In actual applications, sensitization picture and sensitive word can be previously stored with intelligent television, before program is played, First the content of program is matched with the sensitization picture and sensitive word stored, if matching value is more than setting value, judged The picture or word of matching are sensitive information, i.e., the sensitive information of storage is searched in the content of program.

The corresponding picture of sensitive information or word can be covered when shielding sensitive information using dark square (such as black) Mode.When user watches program, the picture for occurring that some parts are black bars on video screen is just can be appreciated that, such as Fig. 3 institutes Show.The form of mosaic can also be used by shielding sensitive information, and the disclosure is not restricted to this.

It is to be appreciated that by the implementation, can be when children be on the scene, it is to avoid children see picture unsuitable for children Or word.

Further, according to the age of user, the content that adjustment intelligent television is played can also include：

It is less than the user of the first age value when there is the age in user, or there is user of the age more than Second Year age value When, whether the language version for determining the content that intelligent television is played is predetermined version, when language version is not predetermined version When, the language of content is adjusted to after predetermined version, content is presented to user.

In the present embodiment, predetermined version can be Chinese version.

It is to be appreciated that passing through the implementation, it is possible to achieve the section for translating into Chinese that old man and children's viewing are liked Mesh, and the program for the foreign language master that young man's viewing is liked.

When being respectively less than the first age value at the age of user, the content of the program of predefined type is presented to user.

In the present embodiment, predefined type can be juvenile's classes such as cartoon, intelligence development class, lecture class, story class.

It is to be appreciated that by the implementation, can limit the program category that children watch, it is seen See the program of suitable children's viewing.

Further, according to the age of user, control intelligent television plays the time of content, can include：

When being respectively less than the first age value at the age of user, timing is carried out；

When timing time reaches the scheduled time, stop presentation content to user.

It is to be appreciated that by the implementation, can be defined to the time that children watch TV, prevent that children from sinking It is confused in seeing on TV.

Further, according to the age of user, control intelligent television plays volume during content, can include：

When exist in user the age be more than Second Year age value user when, control intelligent television broadcasting content when volume.

It it is to be appreciated that by the implementation, can look after that old man's ear is insensitive, not hear the content of program Situation, is easy to old man to enjoy the content of program.

Image in viewing areas of the embodiment of the present disclosure by obtaining intelligent television, obtains the spy of viewing area intra domain user Reference ceases, and according to the characteristic information of user, Based Intelligent Control intelligent television is presented to the content of user, can for different users So that different contents are presented, specific aim is stronger, meets the individual demand of user.Especially for the spy of all ages and classes user Point, the viewing content to children is limited, and the viewing to old man is provided conveniently, and Consumer's Experience is good.

Fig. 4 is the flow chart of another content service offer method according to an exemplary embodiment, the present embodiment It is that the exemplary illustration that intelligent management intelligent television is presented to the content of user is included to content services package, as shown in figure 4, the content Service providing method is used in intelligent television, comprises the following steps.

In step S301, the image in the viewing areas of intelligent television is obtained.

Step S301 can be identical with step 201, will not be described in detail herein.

In step s 302, feature extraction is carried out to the image, obtains the characteristic information of viewing area intra domain user.

Step S302 can be identical with step 202, will not be described in detail herein.

In step S303, according to the characteristic information of user, intelligent management intelligent television is presented to the content of user.

In a kind of implementation of the present embodiment, step S303 can include：

According to the identity of user, the viewing behavior to user respectively is managed, and viewing behavior includes viewing historical record Or program collection record；

Further, when receive user obtain browse the instruction of viewing behavior when, according to the user of currently transmitted instruction Identity obtain and present currently transmitted instruction user viewing behavior, can include：

In the present embodiment, the program watched including user of viewing historical record, and the program watched viewing Progress.It is to be appreciated that when each user watches intelligent television every time, intelligent television can all record the section of each user's viewing Purpose progress etc. watches behavior.For example, party A-subscriber watched " from star you " the 15th collection last time, party B-subscriber watched last time " from star you " the 5th collection, the viewing that intelligent television can record " from star you " for party A-subscriber and party B-subscriber respectively is entered Degree.When the identity of user is party A-subscriber, then the viewing record obtained is " from star you " the 15th collection, when the identity of user During for party B-subscriber, then the viewing that obtains record is " from star you " the 5th collection.

It is to be appreciated that by the implementation, going for multiple users and chasing after play, it is to avoid because the sight of a user See the convenient viewing of the other users of behavioral implications.

Image in viewing areas of the embodiment of the present disclosure by obtaining intelligent television, obtains the spy of viewing area intra domain user Reference ceases, and according to the characteristic information of user, intelligent management intelligent television is presented to the content of user, the viewing to each user Behavior carries out personal management, and specific aim is stronger, meets the individual demand of user.Especially for the spy of different user Point, carries out personalisation process, and Consumer's Experience is good.

Fig. 5 is the flow chart of another content service offer method according to an exemplary embodiment, the present embodiment It is the exemplary illustration for the intelligently pushing that content is included to content services package, as shown in figure 5, the content service, which provides method, is used for intelligence In energy TV, comprise the following steps.

In step S401, the image in the viewing areas of intelligent television is obtained.

In actual applications, step S401 can be identical with step 201, will not be described in detail herein.

In step S402, feature extraction is carried out to the image, the feature letter of viewing area intra domain user or/and article is obtained Breath.

In actual applications, feature extraction is carried out to the image, obtains the characteristic information of viewing area intra domain user, Ke Yiyu Step 202 is identical, will not be described in detail herein.

In the present embodiment, feature extraction is carried out to the image, obtains the characteristic information of article in viewing areas, can wrap Include：

The brand identity of storage is searched in the images；

When searching brand identity in the images, brand, the article of article are determined according to the brand identity searched Type, the one or more in the color of the size of article and article.

It is to be appreciated that the article that brand identity is sold with brand, the brand can be previously stored with intelligent television Type, the size of the article of brand sale, the mapping table of the color of the article of brand sale, when searching in the images When rope is to the brand identity stored, the brand, the type of article, thing of article can be obtained directly according to this mapping table The size of product and the color of article.Intelligent television can also obtain article in real time according to the brand identity searched from internet Brand, the brand sale article type, the brand sale article size, the brand sale article color.

In step S403, according to user or/and the characteristic information of article, intelligently pushing content is to user.

In a kind of implementation of the present embodiment, step S403 can include：

According to user or/and the characteristic information of article, to user's advertisement and/or recommendation program.

Further, according to user or/and the characteristic information of article, to user's advertisement and/or program is recommended, can be with Including：

According to the one or more in the sex of user, the age of user, the viewing behavior of user, determine what user liked The type of program, the viewing behavior of user is obtained according to the identity of user, viewing behavior include viewing historical record or Program collection is recorded；

The type for the program liked according to the user of determination, the program that the type for the program that user likes is pushed to user is believed Breath.

In actual applications, can be direct when determining the type for the program that user likes according to the viewing behavior of user The type for the program that user likes is determined according to the type of the corresponding program of viewing behavior of user.For example, the viewing row of D user Program in largely belongs to shopping class, cuisines class, then intelligent television determines that the type for the program that D user likes is shopping class With cuisines class.Program in the viewing behavior of E user largely belongs to sports class, then intelligent television determines that E user likes Program type be sports class.

, can be according to statistics when determining the type for the program that user likes at the sex according to user and the age of user Sex and the user of corresponding relation and obtained user between the type of the sex of user and age and its program watched Age, determine the type for the program that user likes.For example, the sex of F user is women, the age of F user is about 50 years old, then Intelligent television determines that the type for the program that F user likes is TV play class.

When user number be more than one when, can respectively according to the sex of each user, the age, viewing behavior, it is determined that The type for the program that each user likes, the corresponding program of type for then enumerating the program that all users like is selected to user Select.The sex of each user, age, viewing behavior can also be considered, the class for the program that each user likes jointly is determined The program of type, then only enumerates the program of the type for the program that all users like jointly.For example, the age of G user and H user Between 6-10 Sui, it is determined that the type of program liked jointly of G user and H user be cartoon class, popular science category.Again Such as, I user and K user are male, and J user is women, the age of I user and J user between 30-35 Sui, the year of K user Age is between 6-10 Sui, it is determined that I user, the type of program liked jointly of J user, K user be intelligence development class, variety class.

The mode of the programme information of the type for the program that user likes is pushed to user, can be to provide a user program choosing Trim vegetables for cooking list, the program of the type for the program that program selection menu is liked including user can also watch the process of program in user In, the broadcast information of the program of the type for the program that user likes is pushed to user in the form of pop-up, the disclosure is not made to this Limitation.

It is to be appreciated that by the implementation, the trouble of user oneself searching programs can be saved, user is facilitated to watch The program oneself liked.

In actual applications, intelligent television can obtain the image in the viewing areas of intelligent television in real time, from the image Obtain the color of brand, the type of article, the size of article and the article of article and record.Make again after being recorded When using intelligent television, if intelligent television obtains the identity of user from the image, you can obtain article according to the identity of user Brand, the type of article, the color of the size of article and article, so as to push commodity information of discount to user and commercial product recommending is believed Breath.For example, L user drank beverage, also used facial mask, then intelligent television can be from acquisition in viewing intelligent television in the past The drink brand that uses of user is obtained in image in the viewing areas of intelligent television, the type of items that user uses includes face Film.When L user watches intelligent television again, information of discount or comment that intelligent television is had a drink to L user push L user Divide the recommendation information of higher facial mask.

Intelligent television can also brand, the type of article, the size of article and the article for getting article in real time face After color, by the internet information of inquiry, the commodity information of discount of the brand for the commodity that user likes is pushed to user immediately The commercial product recommending information for the species bought with user.

In actual applications, intelligent television can push commodity information of discount and commercial product recommending in the form of pop-up to user Information, to avoid user from normally watching currently playing television content, as shown in Figure 6.

It is to be appreciated that by the implementation, can on the one hand carry out product promotion, on the other hand be also convenient for user Life.

Image in viewing areas of the embodiment of the present disclosure by obtaining intelligent television, obtain viewing area intra domain user or/ With the characteristic information of article, and according to user or/and the characteristic information of article, intelligently pushing content is to user, for different User can push different contents, and specific aim is stronger, meet the individual demand of user.Especially for different user Feature, the different program of push and advertisement, facilitate the life of user, Consumer's Experience is good.

Fig. 7 is a kind of block diagram of content service offer device according to an exemplary embodiment.Reference picture 7, the dress Put including acquisition module 501, extraction module 502 and service providing module 503.

The acquisition module 501 is configured as obtaining the image in the viewing areas of intelligent television.

The extraction module 502 is configured as carrying out feature extraction to image, obtains viewing area intra domain user or/and article Characteristic information.

The service providing module 503 is configured as the characteristic information according to user or/and article, provides a user content clothes Business, content service is presented to the content of user, intelligent management intelligent television including Based Intelligent Control intelligent television and is presented to user's Content and intelligently pushing content are at least one in user.

Fig. 8 is the block diagram of another content service offer device according to an exemplary embodiment.The present embodiment is The exemplary illustration that Based Intelligent Control intelligent television is presented to the content of user is included to content services package, reference picture 8, the device includes Acquisition module 601, extraction module 602 and service providing module 603.

The acquisition module 601 is configured as obtaining the image in the viewing areas of intelligent television.

The extraction module 602 is configured as carrying out feature extraction to image, obtains viewing area intra domain user or/and article Characteristic information.

The service providing module 603 is configured as the characteristic information according to user, and Based Intelligent Control intelligent television is presented to use The content at family.

In a kind of implementation of the present embodiment, the extraction module 602 can be used for,

In another implementation of the present embodiment, the service providing module 603 can include the He of adjustment unit 6031 Control unit 6032.

Adjustment unit 6031 is configured as the age according to user, the content that adjustment intelligent television is played；

Control unit 6032 is configured as the age according to user, and control intelligent television plays time or/and the control of content Intelligent television processed plays volume during content.

Further, adjustment unit 6031 can be used for,

When exist in user the age be less than the first age value user when, determine intelligent television play content in whether deposit In sensitive information, when there is sensitive information, after sensitive information is shielded, content is presented to user；Or,

Further, adjustment unit 6031 can be used for,

When timing time reaches the scheduled time, stop presentation content to user.

Further, adjustment unit 6031 can be used for,

Fig. 9 is the block diagram of another content service offer device according to an exemplary embodiment.The present embodiment is The exemplary illustration that intelligent management intelligent television is presented to the content of user is included to content services package, reference picture 9, the device includes Acquisition module 701, extraction module 702 and service providing module 703.

The acquisition module 701 is configured as obtaining the image in the viewing areas of intelligent television.

The extraction module 702 is configured as carrying out feature extraction to the image, obtains viewing area intra domain user or/and article Characteristic information.

The service providing module 703 is configured as the characteristic information according to user, and intelligent management intelligent television is presented to use The content at family.

The acquisition module 701, extraction module 702 can be identical with acquisition module 601, extraction module 602 respectively, herein not It is described in detail again.

In a kind of implementation of the present embodiment, the service providing module 703 can include administrative unit 7031 and be in Existing unit 7032.

Administrative unit 7031 is configured as the identity according to user, and the viewing behavior to user respectively is managed, viewing Behavior includes viewing historical record or program collection record；

Display unit 7032 is configured as receiving user and obtained when browsing the instruction of viewing behavior, according to currently transmitted The identity of the user of instruction obtains and presented the viewing behavior of the user of currently transmitted instruction.

Further, display unit 7032 can be used for,

Figure 10 is the block diagram of another content service offer device according to an exemplary embodiment.The present embodiment is Include exemplary illustration of the intelligently pushing content to user to content services package, reference picture 10, the device include acquisition module 801, Extraction module 802 and service providing module 803.

The acquisition module 801 is configured as obtaining the image in the viewing areas of intelligent television.

The extraction module 802 is configured as carrying out feature extraction to the image, obtains viewing area intra domain user or/and article Characteristic information.

The service providing module 803 is configured as the characteristic information according to user or/and article, and intelligently pushing content is to use Family.

The acquisition module 801 can be identical with acquisition module 601 respectively, will not be described in detail herein.

In a kind of implementation of the present embodiment, the extraction module 802 can be used for,

In another implementation of the present embodiment, the extraction module 802 can be used for,

The brand identity of storage is searched in the images；

In another implementation of the present embodiment, the service providing module 803 can include push unit 8031.

Push unit 8031 is configured as the characteristic information according to user or/and article, to user's advertisement and/or pushes away Recommend program.

Further, the push unit 8031 can be used for,

According to the one or more in the sex of user, the age of user, the viewing behavior of user, determine what user liked The type of program, the viewing behavior of user is obtained according to the identity of user, and viewing behavior includes the program that user watches；

Further, the push unit 8031 can be used for,

On the device in above-described embodiment, wherein modules perform the concrete mode of operation in relevant this method Embodiment in be described in detail, explanation will be not set forth in detail herein.

Figure 11 is a kind of block diagram of content service offer device 900 according to an exemplary embodiment.For example, device 900 can be intelligent television.

Reference picture 11, device 900 can include following one or more assemblies：Television circuit module 901, processing assembly 902, memory 904, power supply module 906, multimedia groupware 908, audio-frequency assembly 910, I/O (Input/Output, input/defeated Go out) interface 912, sensor cluster 914, and communication component 916.

Television circuit module 901 is configured as reception of the reception processing by such as HDMI TV signals accessed, and exports TV signal after display processing.

The integrated operation of the usual control device 900 of processing assembly 902, such as with display, call, data communication, phase Machine operates the operation associated with record operation.Treatment element 802 can refer to including one or more processors 920 to perform Order, to complete all or part of step of above-mentioned method.In addition, processing assembly 902 can include one or more modules, just Interaction between processing assembly 902 and other assemblies.For example, processing assembly 902 can include multi-media module, it is many to facilitate Interaction between media component 908 and processing assembly 902.

Memory 904 is configured as storing various types of data supporting the operation in equipment 800.These data are shown Example includes the instruction of any application program or method for being operated on device 900, and contact data, telephone book data disappears Breath, picture, video etc..Memory 904 can be by any kind of volatibility or non-volatile memory device or their group Close and realize, such as SRAM (Static Random Access Memory, static RAM), EEPROM (Electrically Erasable Programmable Read-Only Memory, the read-only storage of electrically erasable Device), EPROM (Erasable Programmable Read Only Memory, Erasable Programmable Read Only Memory EPROM), PROM (Programmable Read-Only Memory, programmable read only memory), and ROM (Read-Only Memory, it is read-only to deposit Reservoir), magnetic memory, flash memory, disk or CD.

Electric power assembly 806 provides electric power for the various assemblies of device 900.Electric power assembly 806 can include power management system System, one or more power supplys, and other components associated with generating, managing and distributing electric power for device 900.

Multimedia groupware 908 is included in the screen of one output interface of offer between the device 900 and user.At some In embodiment, screen can include LCD (Liquid Crystal Display, liquid crystal display) and TP (Touch Panel, Touch panel).If screen includes touch panel, screen may be implemented as touch-screen, be believed with receiving the input from user Number.Touch panel includes one or more touch sensors with the gesture on sensing touch, slip and touch panel.The touch is passed Sensor can not only sensing touch or sliding action border, but also during lasting related to the touch or slide of detection Between and pressure.In certain embodiments, multimedia groupware 908 includes a front camera and/or rear camera.Work as equipment 800 are in operator scheme, such as screening-mode or during video mode, and front camera and/or rear camera can receive outside Multi-medium data.Each front camera and rear camera can be a fixed optical lens systems or with focal length And optical zoom ability.

Audio-frequency assembly 910 is configured as output and/or input audio signal.For example, audio-frequency assembly 910 includes a MIC (Microphone, microphone), when device 900 is in operator scheme, such as call model, logging mode and speech recognition mode When, microphone is configured as receiving external audio signal.The audio signal received can be further stored in memory 904 Or sent via communication component 916.In certain embodiments, audio-frequency assembly 910 also includes a loudspeaker, for exporting audio Signal.

I/O interfaces 912 is provide interface between processing assembly 902 and peripheral interface module, above-mentioned peripheral interface module can To be keyboard, click wheel, button etc..These buttons may include but be not limited to：Home button, volume button, start button and lock Determine button.

Sensor cluster 914 includes one or more sensors, and the state for providing various aspects for device 900 is commented Estimate.For example, sensor cluster 914 can detect opening/closed mode of equipment 800, the relative positioning of component, such as group Part is the display and keypad of device 900, and sensor cluster 914 can be with 900 1 components of detection means 900 or device Position changes, the existence or non-existence that user contacts with device 900, the orientation of device 900 or acceleration/deceleration and the temperature of device 900 Degree change.Sensor cluster 914 can include proximity transducer, be configured to detect attached in not any physical contact The presence of nearly object.Sensor cluster 914 can also include optical sensor, such as CMOS (Complementary Metal Oxide Semiconductor, complementary metal oxide semiconductor) or CCD (Charge-coupled Device, charge coupled cell) Imaging sensor, for being used in imaging applications.In certain embodiments, the sensor cluster 914 can also include accelerating Spend sensor, gyro sensor, Magnetic Sensor, pressure sensor or temperature sensor.

Communication component 916 is configured to facilitate the communication of wired or wireless way between device 900 and other equipment.Device 900 can access the wireless network based on communication standard, such as WiFi (Wireless Fidelity, adopting wireless fidelity technology), 2G (Second Generation mobile communication technology, second generation mobile communication technology) or 3G (3rd Generation mobile communication technology, third generation mobile technology), or they Combination.In one exemplary embodiment, communication component 916 is received from the wide of external broadcasting management system via broadcast channel Broadcast signal or broadcast related information.In one exemplary embodiment, the communication component 916 also includes NFC (Near Field Communication, near-field communication) module, to promote junction service.For example, RFID (Radio can be based in NFC module Frequency Identification, radio frequency identification) technology, IrDA (Infrared Data Association, infrared number According to association) technology, UWB (Ultra Wideband, ultra wide band) technology, BT (Blue Tooth, bluetooth) technologies and other technologies To realize.

In the exemplary embodiment, device 900 can be by one or more ASIC (Application Specific Integrated Circuit, application specific integrated circuit), DSP is (at Digital Signal Processing, data signal Manage device), DSPD (Digital Signal Processing Device, digital signal processing appts), PLD (Programmable Logic Device, PLD), FPGA (Field-Programmable Gate Array, field programmable gate array), controller, microcontroller, microprocessor or other electronic components realize, for execution State method.

In the exemplary embodiment, a kind of non-transitorycomputer readable storage medium including instructing, example are additionally provided Such as include the memory 904 of instruction, above-mentioned instruction can be performed to complete the above method by the processor 920 of device 900.For example, The non-transitorycomputer readable storage medium can be ROM, RAM (Ramdom Access Memory, random access memory Device), CD-ROM (Compact Disc Read-Only Memory, compact disc read-only memory), tape, floppy disk and light data deposit Store up equipment etc..

A kind of non-transitorycomputer readable storage medium, when the instruction in the storage medium is by terminal (intelligent television) During computing device so that terminal can perform a kind of content service and provide method, this method includes：

Obtain the image in the viewing areas of intelligent television；

Feature extraction is carried out to the image, the characteristic information of viewing area intra domain user or/and article is obtained；

According to user or/and the characteristic information of article, content service is provided a user, content service includes Based Intelligent Control intelligence Energy TV is presented to the content of user, intelligent management intelligent television and is presented to the content and intelligently pushing content of user in user At least one.

In a kind of implementation of the present embodiment, the characteristic information of user includes the number of user, the sex of user, used At least one in the identity for the user that the age of the age at family and sex according to user and user determine, the spy of article At least one in the color of brand, the type of article, the size of article and article that reference breath includes article.

In another implementation of the present embodiment, according to the age of user, the content that adjustment intelligent television is played can With including：

In another implementation of the present embodiment, according to the characteristic information of user, intelligent management intelligent television is presented To the content of user, including：

In another implementation of the present embodiment, when receive user obtain browse the instruction of viewing behavior when, root The viewing behavior of the user of currently transmitted instruction is obtained and presented according to the identity of the user of currently transmitted instruction, including：

In another implementation of the present embodiment, according to user or/and the characteristic information of article, intelligently pushing content To user, including：

Those skilled in the art will readily occur to its of the present invention after considering specification and putting into practice invention disclosed herein Its embodiment.The application be intended to the present invention any modification, purposes or adaptations, these modifications, purposes or Person's adaptations follow the general principle of the present invention and including the undocumented common knowledge in the art of the disclosure Or conventional techniques.Description and embodiments are considered only as exemplary, and true scope and spirit of the invention are by following Claim is pointed out.

It should be appreciated that the invention is not limited in the precision architecture for being described above and being shown in the drawings, and And various modifications and changes can be being carried out without departing from the scope.The scope of the present invention is only limited by appended claim.

Claims

1. a kind of content service provides method, it is characterised in that applied to intelligent television, methods described includes：

Obtain the image in the viewing areas of intelligent television；

According to the user or/and the characteristic information of article, content service is provided to the user, the content service includes intelligence The intelligent television can be controlled to be presented to the content and intelligently pushing content of user at least one in user；

The number of the characteristic information of the user including user, the sex of user, age of user and according to the user's At least one in the identity for the user that the age of sex and the user determine, the characteristic information of the article includes article At least one in brand, the type of article, the color of the size of article and article；

According to the age of the user, adjust the content of the intelligent television broadcasting, the control intelligent television and play content Time or/and the control intelligent television play volume during content；

When there is the age in the user and be less than the user of the first age value, determine be in the content that the intelligent television is played It is no to there is sensitive information, when there is the sensitive information, after the sensitive information is shielded, the content is presented to User；Or,

It is less than the user of the first age value when there is the age in the user, or there is user of the age more than Second Year age value When, whether the language version for determining the content that the intelligent television is played is predetermined version, when the language version is not pre- During fixed version, the language of the content is adjusted to after predetermined version, the content is presented to user；

According to the one or more in the color of the brand of article, the type of article, the size of article and article, determine that user likes The species of the brand of the commodity of love and the commodity of purchase；

The commercial product recommending letter of the commodity information of discount of the brand for the commodity that user likes and the species of user's purchase is pushed to user Breath.

2. according to the method described in claim 1, it is characterised in that the content service also includes intelligence electricity described in intelligent management Content depending on being presented to user, the characteristic information according to the user, intelligent television described in intelligent management is presented to user Content, including：

According to the identity of the user, the viewing behavior to the user respectively is managed, and the viewing behavior includes viewing Historical record or program collection record；

When receive user obtain browse the instruction of viewing behavior when, obtained according to the identity of the user of currently transmitted instruction and be in The viewing behavior of the user of existing currently transmitted instruction.

3. method according to claim 2, it is characterised in that browse the instruction of viewing behavior when receiving user and obtaining When, the viewing behavior of the user of currently transmitted instruction is obtained and presented according to the identity of the user of currently transmitted instruction, including：

When receiving the instruction for obtaining viewing record, currently transmitted instruction is obtained according to the identity of the user of currently transmitted instruction User viewing record, and continue to play content according to the viewing progress of accessed viewing record.

4. according to the method described in claim 1, it is characterised in that described according to the user or/and the characteristic information of article, Intelligently pushing content also includes to user：

5. a kind of content service provides device, it is characterised in that applied to intelligent television, described device includes：

Extraction module, for carrying out feature extraction to described image, obtains the feature of the viewing area intra domain user or/and article Information；

Service providing module, for the characteristic information according to the user or/and article, content service is provided to the user, The content service is presented to the content and intelligently pushing content of user in user including intelligent television described in Based Intelligent Control It is at least one；

The service providing module includes：

Control unit, for the age according to the user, controls the intelligent television to play time or/and the control institute of content State volume when intelligent television plays content；

The adjustment unit is used for,

The push unit is used for,

6. device according to claim 5, it is characterised in that the content service also includes intelligence electricity described in intelligent management Content depending on being presented to user, the service providing module includes：

Administrative unit, for the identity according to the user, the viewing behavior to the user respectively is managed, the viewing Behavior includes viewing historical record or program collection record；

Display unit, for when receive user obtain browse the instruction of viewing behavior when, according to the user of currently transmitted instruction Identity obtain and present currently transmitted instruction user viewing behavior.

7. device according to claim 6, it is characterised in that the display unit is used for,

8. device according to claim 5, it is characterised in that the push unit is additionally operable to,

9. a kind of content service provides device, it is characterised in that applied to intelligent television, described device includes：

Processor；

Memory for storing processor-executable instruction；

Wherein, the processor is configured as：

Obtain the image in the viewing areas of intelligent television；

According to the user or/and the characteristic information of article, content service is provided to the user, the content service includes intelligence Can the control intelligent television be presented to the content of user, intelligent television described in intelligent management and be presented to the content and intelligence of user Push content at least one in user；