CN110413114A - Interaction control method and device under video scene, server, readable storage medium storing program for executing - Google Patents

Interaction control method and device under video scene, server, readable storage medium storing program for executing Download PDF

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Publication number
CN110413114A
CN110413114A CN201910659725.4A CN201910659725A CN110413114A CN 110413114 A CN110413114 A CN 110413114A CN 201910659725 A CN201910659725 A CN 201910659725A CN 110413114 A CN110413114 A CN 110413114A
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video
target video
pendant
user
multimedia object
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Inventor
李星军
李银辉
陈乐�
赵丽君
王云
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Beijing Dajia Internet Information Technology Co Ltd
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Beijing Dajia Internet Information Technology Co Ltd
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Priority to CN201910659725.4A priority Critical patent/CN110413114A/en
Publication of CN110413114A publication Critical patent/CN110413114A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/44Browsing; Visualisation therefor
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/48Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/50Information retrieval; Database structures therefor; File system structures therefor of still image data
    • G06F16/54Browsing; Visualisation therefor
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/50Information retrieval; Database structures therefor; File system structures therefor of still image data
    • G06F16/58Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F18/00Pattern recognition
    • G06F18/20Analysing
    • G06F18/22Matching criteria, e.g. proximity measures
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/011Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/475End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4756End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for rating content, e.g. scoring a recommended movie
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/84Generation or processing of descriptive data, e.g. content descriptors

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Multimedia (AREA)
  • General Engineering & Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Databases & Information Systems (AREA)
  • Signal Processing (AREA)
  • Library & Information Science (AREA)
  • Human Computer Interaction (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Life Sciences & Earth Sciences (AREA)
  • Artificial Intelligence (AREA)
  • Bioinformatics & Cheminformatics (AREA)
  • Bioinformatics & Computational Biology (AREA)
  • Computer Vision & Pattern Recognition (AREA)
  • Evolutionary Biology (AREA)
  • Evolutionary Computation (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The disclosure is about the interaction control method and device under a kind of video scene, server, readable storage medium storing program for executing.This method comprises: obtaining the selected target video of user;Determine the destination multimedia object to be inserted that interact for being multicast to the target video;The destination multimedia object is intercutted in the specified play time position of the target video;After the destination multimedia object terminates broadcasting, the pendant interacted corresponding with the destination multimedia object is shown in the current display interface of user.User, by entering corresponding resource page with pendant interaction, can achieve the effect that enter resource page at any time, be conducive to promote user's viewing experience after destination multimedia object terminates broadcasting in the present embodiment.

Description

Interaction control method and device under video scene, server, readable storage medium storing program for executing
Technical field
This disclosure relates to field of display technology more particularly to interaction control method and device under a kind of video scene, clothes Business device, readable storage medium storing program for executing.
Background technique
Currently, a multimedia object can be intercutted on existing video platform during playing video, such as default figure Piece or short-sighted frequency, and certain time length (such as 10 seconds) are played, the multimedia object is closed after the time reaches, and continues to play same Video.It, can be corresponding according to the multimedia object if the multimedia object is clicked during playing multimedia object Link jumps to corresponding resource page, and such user can carry out corresponding operating in resource page, such as do shopping.
In practical application, user might have the demand for clicking multimedia object during watching video, however, on It states multimedia object to have been switched off and be no longer presented in broadcast interface, causes user that can not again tap on and enter resource The page.
Summary of the invention
The disclosure provides the interaction control method and device under a kind of video scene, server, readable storage medium storing program for executing, so that User can not be presented again after solving the problems, such as the multimedia object intercutted in the related technology closing less.
The technical solution of the disclosure is as follows:
According to the first aspect of the embodiments of the present disclosure, the interaction control method under a kind of video scene is provided, comprising:
Obtain the selected target video of user;
Determine the destination multimedia object to be inserted that interact for being multicast to the target video;
The destination multimedia object is intercutted in the specified play time position of the target video;
After the destination multimedia object terminates broadcasting, display and the target are more in the current display interface of user The corresponding pendant interacted of media object.
According to the second aspect of an embodiment of the present disclosure, the interaction control device under a kind of video scene is provided, comprising:
Video acquisition unit is configured as executing the acquisition selected target video of user;
Object acquisition unit is configured as executing the determining destination multimedia to be inserted that interact for being multicast to the target video Object;
Object intercuts acquiring unit, be configured as executing intercutted in the specified play time position of the target video it is described Destination multimedia object;
Pendant display unit is configured as executing after the destination multimedia object terminates broadcasting, current in user The pendant interacted corresponding with the destination multimedia object is shown in display interface.
According to the third aspect of an embodiment of the present disclosure, a kind of server is provided, comprising:
Processor;
For storing the memory of the processor-executable instruction;Wherein, the processor is configured to described in executing Executable instruction in memory, with realize as described in relation to the first aspect method the step of.
According to a fourth aspect of embodiments of the present disclosure, a kind of storage medium is provided, when the instruction in the storage medium by The step of processor is able to carry out method as described in relation to the first aspect when executing.
The technical scheme provided by this disclosed embodiment at least bring it is following the utility model has the advantages that
By obtaining the selected target video of user and to be inserted being multicast to handing over for the target video in the present embodiment Mutual destination multimedia object;Then, the destination multimedia pair is intercutted in the specified play time position of the target video As;Later, after the destination multimedia object terminates broadcasting, display and the target are more in the current display interface of user The corresponding pendant interacted of media object.In this way, in the present embodiment user can after destination multimedia object terminates broadcasting, By entering corresponding resource page with pendant interaction, achievees the effect that enter resource page at any time, be conducive to promote user's sight See experience.
It should be understood that above general description and following detailed description be only it is exemplary and explanatory, not The disclosure can be limited.
Detailed description of the invention
The drawings herein are incorporated into the specification and forms part of this specification, and shows the implementation for meeting the disclosure Example, and together with specification for explaining the principles of this disclosure, do not constitute the improper restriction to the disclosure.
Fig. 1 is the flow chart of the interaction control method under a kind of video scene shown according to an exemplary embodiment.
Fig. 2 is the flow chart of the interaction control method under another video scene shown according to an exemplary embodiment.
Fig. 3 A is the effect picture shown according to an exemplary embodiment for playing target video.
Fig. 3 B is the effect picture shown according to an exemplary embodiment for plugging and determining image.
Fig. 3 C is the effect picture shown according to an exemplary embodiment for continuing to play target video and display setting icon.
Fig. 4 is the flow chart of the interaction control method under another video scene shown according to an exemplary embodiment.
Fig. 5 is the flow chart of the interaction control method under another video scene shown according to an exemplary embodiment.
Fig. 6 is the flow chart of the interaction control method under another video scene shown according to an exemplary embodiment.
Fig. 7 is the effect picture of mobile setting icon shown according to an exemplary embodiment.
Fig. 8~Figure 12 is the frame of the interaction control device under a kind of video scene shown according to an exemplary embodiment Figure.
Figure 13 is a kind of block diagram of server shown according to an exemplary embodiment.
Specific embodiment
In order to make ordinary people in the field more fully understand the technical solution of the disclosure, below in conjunction with attached drawing, to this public affairs The technical solution opened in embodiment is clearly and completely described.
Currently, a multimedia object can be intercutted on existing video platform during playing video, such as default figure Piece or short-sighted frequency, and certain time length (such as 10 seconds) are played, the multimedia object is closed after the time reaches, and continues to play same Video.It, can be corresponding according to the multimedia object if the multimedia object is clicked during playing multimedia object Link jumps to corresponding resource page, and such user can carry out corresponding operating in resource page, such as do shopping.
In practical application, user might have the demand for clicking multimedia object during watching video, however, on It states multimedia object to have been switched off and be no longer presented in broadcast interface, causes user that can not again tap on and enter resource The page.
For this purpose, the embodiment of the present disclosure provides the interaction control method under a kind of video scene, design is, is playing During target video, if destination multimedia object terminates to play, a pendant that can be interacted is generated in display interface. In this way, user can enter destination multimedia object pair by interacting with the pendant during subsequent viewing target video The resource page answered, facilitates user to watch again, is conducive to promote user's viewing experience.
Fig. 1 is the interaction control method under a kind of video scene shown according to an exemplary embodiment, be can be adapted for Electronic equipment, wherein electronic equipment may include the terminals such as smart phone, tablet computer, can be server, can also be by The electronic system that terminal and server is constituted, is not limited thereto.Referring to Fig. 1, a kind of interaction control method under video scene, Including step 101~step 104, in which:
In a step 101, the selected target video of user is obtained.
In the present embodiment, application software (APP) can be installed, after application software opening, in user on electronic equipment Current display interface in can show several videos.In practical application, video may include multiple property parameters, such as create Author, creative time, subject matter classification, video format and video tab etc., can select the kind of property parameters according to concrete scene Class and quantity, are not limited thereto.
By taking video tab as an example, each video tab may include following at least one: the creation based on the target video The label that person's individual character generates, the label generated based on content in the target video.
Wherein, the video tab that creator's individual character based on target video generates, for example, creator personality include it is hot, Gentle or loyal to one's friends etc., hobby includes cuisines, fashion, makeups, tourism or reading etc., and work includes lawyer, engineer or pin Personnel etc. are sold, the creator of such video can carry multiple labels, and correspondingly, multiple label can be used as creator and be created Make the video tab of video.Similarly, the label generated based on content in video, such as video content are included cuisines, geography, gone through History, personage, sight spot, animal etc. can be used as the video tab of the video.
It should be noted that technical staff can adjust the video tab of video according to concrete scene.In addition, video tab It can also be obtained according to the mode of machine learning, corresponding scheme falls into the protection scope of the application by being manually arranged.
In the present embodiment, touch screen or physical button can be set on electronic equipment, user can trigger touch screen Or physical button, electronic equipment can monitor the trigger action of user, can be grasped according to triggering after monitoring trigger action The position of work determines the selected video of user, afterwards referred to as target video.
In a step 102, the destination multimedia object to be inserted that interact for being multicast to the target video is determined.
In the present embodiment, a presetting database can be preset in electronic equipment, can wrap in the presetting database Several multimedia objects are included, multimedia object may include text, picture or video.In practical application, multimedia object It can be advertisement, poster or propaganda film etc..
Before storing, at least one multimedia label, multimedia mark can be set for each multimedia object in the present embodiment The set-up mode of label can be with the set-up mode of reference video label, and details are not described herein.
Referring to fig. 2, when getting target video, the available video tab to target video of electronic equipment and default Multimedia label (the step 201) in corresponding diagram 2 of each multimedia object in database.Then, electronic equipment can be with target video Video tab and each multimedia object multimedia label calculate target video and multimedia object similarity (corresponding diagram 2 Middle step 202).Wherein similarity can calculate in the following manner, comprising:
The video tab of target video has 3: cuisines, good-for-nothing, snack obtain a label matrix [1,1,1];
The multimedia label of multimedia object has 2: cuisines, snack obtain a label matrix [1,0,1];
In this way, electronic equipment can calculate the similarity S of target video He the setting image are as follows:
Based on aforesaid way, it is similar to multimedia object each in video library that electronic equipment can calculate target video Degree.Then, electronic equipment can determine that the highest multimedia object of similarity is (corresponding as destination multimedia object to be intercutted Step 203) in Fig. 2.
It should be noted that above-described embodiment determines the corresponding destination multimedia of target video in a manner of determining similarity Object in one embodiment, if video tab includes multiple labels, can also be arranged priority to each video tab, press certainly Each label is matched in presetting database according to the sequence of priority, and using the most multimedia object of the identical quantity of label as mesh Mark the corresponding destination multimedia object of video.Technical staff can select reasonable scheme to determine the more matchmakers of target according to concrete scene Body object, corresponding scheme fall into the protection scope of the application.
In the present embodiment, the specified play time position of target video can be arbitrarily arranged, such as in target video Between position, head position, tail position etc., be not limited thereto.Play time position is wherein specified to can be understood as target view Position before or after the time point specified in frequency or a certain frame video frame.By taking a specified time point as an example, With the start time point of target video for 0, then specify a time point T be apart from start time point 0 when one of a length of t when It carves;By taking video frame as an example, it is possible to specify the when meta position before or after N (for positive integer) frame video frame in target video It sets.After determining specified play time position and destination multimedia, one mark can be set in specified play time, which can To include the storage address of destination multimedia, expression needs to intercut when being played to the mark destination multimedia object.
In the present embodiment, which further includes another storage address or chained address, another by this One storage address or chained address can jump to a resource page, i.e. destination multimedia object is directed toward a resource page, It can be interacted to realize with user.
In step 103, the destination multimedia object is intercutted in the specified play time position of the target video.
In the present embodiment, electronic equipment can play target video after determining target video, play When to specified play time position, pause plays target video and transfers to play destination multimedia object.Intercutting destination multimedia During object, user can actively close the destination multimedia object or destination multimedia object is waited to complete to play.
During playing destination multimedia object, if user's trigger action destination multimedia object, electronic equipment It can be according to the resource page for jumping to destination multimedia object direction, so as to each money of browsing small in resource page Source, wherein the display mode of resource may include one of text, image, video or combination, be not limited thereto.
At step 104, it after the destination multimedia object terminates broadcasting, is shown in the current display interface of user The pendant interacted corresponding with the destination multimedia object.
In the present embodiment, electronic equipment can detecte after destination multimedia object terminates broadcasting, current in user Continue to play target video in display interface and shows a pendant interacted corresponding with destination multimedia object.Wherein, may be used Interactive pendant can be picture or animation, and the money that the resource page that is directed toward of the pendant that can interact and destination multimedia are directed toward The source page is identical, achievees the effect that trigger destination multimedia object and trigger pendant to enter identical resource page.
Referring to Fig. 3 A, Fig. 3 B and Fig. 3 C, wherein Fig. 3 A, which is shown, plays target video in the display interface of electronic equipment Effect, Fig. 3 B shows the effect that destination multimedia object is played in the display interface of electronic equipment, and Fig. 3 C shows Continue to play target video in the display interface of electronic equipment and shows the effect for the pendant that can be interacted.In this way, playing target During video, if user has the demand for consulting resource page again, user can be with the trigger action pendant, to jump To the resource page of direction.
It should be noted that destination multimedia object and pendant show that content can be identical, or it is different, such as phase Meanwhile display parameters of adjustable pendant, such as shape, size etc., it is less than the area in display interface occupied by pendant The display area that destination multimedia object occupies;When for another example different, pendant can be a prompt key.Therefore, pendant can be with It is configured according to concrete scene, in the case where that can achieve the effect that remind user, corresponding scheme falls into the protection scope of the application.
In one embodiment, referring to fig. 4, during showing pendant, electronic equipment can also obtain resource page quilt Historical data (the step 401) in corresponding diagram 4 of access.Wherein historical data may include user name, number of users, select each money The user etc. in source, can be configured according to concrete scene, be not limited thereto.Then, specific bit of the electronic equipment in pendant Set the display historical data (step 402) in corresponding diagram 4.With continued reference to Fig. 3 C, the use of access resource page is shown in Fig. 3 C Amount amount (such as 9899+ user).By showing user data on pendant in the present embodiment, can help to watch target video User confirm the confidence level of destination multimedia object or resource page, assist user's decision, be conducive to promote user experience.
During playing target video, application software can allow user to comment on target video, therefore When target video is not in full frame state, display interface may include first area and second area, wherein the target view played Frequency is located at first area, is located in second area for the comment content of the target video, and pendant also is located at second area It is interior, such pendant will not shelter target video, do not influence user watch target video.In one embodiment, electronic equipment is true When the video that sets the goal is changed into full frame state from how full frame state, pendant is retained in display interface, guarantees that user can be with Pendant is interacted to enter resource page.
In one embodiment, when user has the demand commented on to target video, user can be with trigger action second Region, referring to Fig. 5, pendant it is (corresponding can be removed display interface in response to the trigger action for second area by electronic equipment Step 501) in Fig. 5 avoids pendant gear comment content.As to how being commented on, such as input comment content, editorial review Content, the comment content for replying other people etc. can refer to the relevant technologies, be not limited thereto.User is commenting on target video The broadcasting pictures of target video can be returned afterwards, and first area is entirely located in display interface at this time, is not detecting user to display When interface carries out trigger action, electronic equipment can be entirely located in the display interface in response to first area and institute is not detected Existing trigger action in display interface is stated, pendant can be moved into display interface by electronic equipment.
In another embodiment, it is with the difference of embodiment illustrated in fig. 5, when user's trigger action second area, referring to Fig. 6, electronic equipment in response to the trigger action for second area, can adjust parameter and/or the position of pendant to reduce Pendant blocks (step 601) in corresponding diagram 6 to comment content formation.For example, wherein parameter may include shape, transparency etc., It can be seen that more comment on content or all comment content before being adjusted in the same area of display interface in this way, Fig. 7 shows a kind of after pendant is reduced shape, transparence and position, the effect of the marginal position of mobile display interface.It is returning When returning the broadcasting pictures of target video, electronic equipment can be entirely located in display interface in response to first area and be not detected aobvious Show existing trigger action in interface, electronic equipment can restore to set parameter and the position of icon, and effect can be with continued reference to Fig. 3 C.
So far, by obtaining user selected target video and to be inserted being multicast to the target video in the present embodiment The destination multimedia object that can be interacted;Then, the more matchmakers of the target are intercutted in the specified play time position of the target video Body object;Later, after the destination multimedia object terminates broadcasting, display and the mesh in the current display interface of user Mark the corresponding pendant interacted of multimedia object.In this way, user can terminate to broadcast in destination multimedia object in the present embodiment After putting, by entering corresponding resource page with pendant interaction, achievees the effect that enter resource page at any time, be conducive to be promoted and use Family viewing experience.
Subject classification scene description video scene provided in this embodiment is carried out below with reference to a large-scale technical conference scene Under interaction control method, the propaganda film that wherein target video is generated according to the conference content of large-scale technical conference, the more matchmakers of target Body object can discuss the two-dimension code image of each group of subject classification for participant.For example, user can be in display circle of electronic equipment Face internal trigger operation propaganda film (length of a film 5 minutes) is intercutted if position during playing the propaganda film if being played to 3 minutes Above-mentioned two-dimension code image after playing 10 seconds, continues to play upload propaganda film and shows that one sets outside the region of display propaganda film Determine icon.Since two-dimension code image or destination multimedia are directed toward the identical grouping page, such user can be by clicking two dimension Code picture achievees the effect that the viewing experience for being conducive to promote user into the grouping page and participates in experience.
Since the label of two-dimension code image and the label similarity of propaganda film are higher, each user can like according to itself Different groupings is added well.It, can be entire big by one propaganda film of setting for the sponsor of large-scale technical conference The technology train of thought of meeting does a combing, and being grouped work then can be completed by user oneself, reduces grouping and counting user quantity Workload.For a user, favorite grouping is participated in further according to hobby after viewing publicity, sense of participation can be improved and make With experience.
During two-dimensional code display picture, it can also obtain and each of different themes classification is entered by two-dimension code image The number of users of group, and it is shown in the designated position of two-dimension code image.In this way, user can participate in time according to number of users Favorite grouping.
If user needs to comment on propaganda film, two-dimension code image can move display interface marginal position or Display interface is removed, the region for playing video can be slided into display interface after user delivers and comments content, in this case, Two-dimension code image can be moved into display interface.It is adjustable in the case where two-dimension code image is moved to marginal position Shape, size and the transparency of two-dimension code image become one and reduce transparent two-dimension code image, to not influence to make comments Content and do not block comment content.
The friendship under the scene description video scene provided in this embodiment of advertisement promotion is carried out below with reference to a net red video Mutual control method, wherein target video is the video or live video of network main broadcaster creation, is referred to as net red video, target afterwards Multimedia object is that advertising poster, wherein advertising poster and net red video similarity meet (the i.e. label that imposes a condition Similarity highest).Different types of net red video can be watched after user enters application software, then user can pass through Trigger action display screen selectes a net red video (length of a film 5 minutes).During playing the net red video, if being played to 3 Minute then intercuts above-mentioned advertising poster.User can click the advertising poster into specified merchant page, and Each commodity of browsing and the corresponding commodity of purchase in merchant page.
It plays, continue to play above-mentioned net red video at this time and is netted in display red if advertising poster plays end in 10 seconds A pendant is shown except the region of video.If user needs the demand into merchant page, pendant can be clicked, due to advertisement Propagating poster and pendant are directed toward identical merchant page, and such user can enter businessman in any time of viewing net red video The page, and corresponding commodity are bought in businessman.
User and the quantity for successfully buying commodity can also be shown in the designated position of the pendant, it can by user and quantity To increase the confidence level of advertisement, user's decision is assisted, is conducive to promote advertisement promotion efficiency.It certainly, can be in practical application It is that network main broadcaster sends certain reward according to the quantity that user clicks the number of advertisement or buys commodity.
If user needs to comment on advertising poster, pendant can be moved to display interface marginal position or Person removes display interface;The region for playing net red video can be slided into display interface after user delivers and comments content, or Person by net red video it is full frame after, pendant can be moved into display interface, the second area or aobvious for example including comment content In the first area for showing net red video.In addition, in the case where pendant is moved to marginal position, the shape of adjustable pendant Shape, size and transparency become one and reduce transparent pendant, to not influence content of making comments.
Fig. 8 is the interaction control device under a kind of video scene shown according to an exemplary embodiment, referring to Fig. 8, one Interaction control device 800 under kind of video scene includes:
Video acquisition unit 801 is configured as executing the acquisition selected target video of user;
Object acquisition unit 802 is configured as execution and determines that the target to be inserted that interact for being multicast to the target video is more Media object;
Object intercuts acquiring unit 803, is configured as executing and intercut in the specified play time position of the target video The destination multimedia object;
Pendant display unit 804 is configured as executing after the destination multimedia object terminates broadcasting, current in user Display interface in corresponding with the destination multimedia object pendant interacted of display.
In one embodiment, the resource page that the resource page and the pendant that the destination multimedia object is directed toward are directed toward It is identical.
In one embodiment, the pendant is picture or animation.
Fig. 9 is the block diagram of the interaction control device under another video scene shown according to an exemplary embodiment, In On the basis of interaction control device under a kind of video scene shown in Fig. 8, referring to Fig. 9, the object acquisition unit 802 is wrapped It includes:
Label acquisition module 901, be configured as execute be retrieved as the pre-set video tab of the target video and For the pre-set multimedia label of multimedia object that can be respectively interacted in presetting database;
Similarity obtains module 902, is configured as executing the phase for determining the video tab and each multimedia label Like degree;
Object determining module 903, is configured as executing and is determined as described to interact by the highest multimedia object of similarity Destination multimedia object.
In one embodiment, the label of the target video comprises at least one of the following: the wound based on the target video The label that author's individual character generates, the label generated based on content in the target video.
Figure 10 is the block diagram of the interaction control device under another video scene shown according to an exemplary embodiment, In On the basis of interaction control device under a kind of video scene shown in Fig. 8, referring to Figure 10, described device further include:
Data capture unit 1001 is configured as executing the accessed historical data of the acquisition resource page;
Data display unit 1002, is configured as executing and shows the historical data in the designated position of the pendant.
In one embodiment, the display interface includes first area and when target video is not in full frame state Two regions, wherein the target video is located in first area, it includes in the second area of comment content that the pendant, which is located at,.
Figure 11 is the block diagram of the interaction control device under another video scene shown according to an exemplary embodiment, In On the basis of interaction control device under a kind of video scene shown in Fig. 8, referring to Figure 11, described device further include:
Pendant mobile unit 1101 is configured as executing the trigger action for being directed to the second area in response to user, will The pendant removes display interface, alternatively, adjusting the pendant position and/or parameter to reduce the pendant to comment content shape At blocking.
Figure 12 is the block diagram of the interaction control device under another video scene shown according to an exemplary embodiment, In On the basis of interaction control device under a kind of video scene shown in Fig. 8, referring to Figure 12, described device further include:
Pendant stick unit 1201, be configured as executing determine the target video from non-full frame state and be changed into it is full frame When state, the pendant is retained in display interface.
About the device in above-described embodiment, wherein modules execute the concrete mode of operation in related this method Embodiment in be described in detail, no detailed explanation will be given here.
So far, by obtaining user selected target video and to be inserted being multicast to the target video in the present embodiment The destination multimedia object that can be interacted;Then, the more matchmakers of the target are intercutted in the specified play time position of the target video Body object;Later, after the destination multimedia object terminates broadcasting, display and the mesh in the current display interface of user Mark the corresponding pendant interacted of multimedia object.In this way, user can terminate to broadcast in destination multimedia object in the present embodiment After putting, by entering corresponding resource page with pendant interaction, achievees the effect that enter resource page at any time, be conducive to be promoted and use Family viewing experience.
Figure 13 is the block diagram of a kind of electronic equipment shown according to an exemplary embodiment.For example, electronic equipment 1300 can To be mobile phone, computer, digital broadcasting terminal, messaging device, game console, tablet device, Medical Devices are good for Body equipment, personal digital assistant etc..
Referring to Fig.1 3, electronic equipment 1300 may include following one or more components: processing component 1302, memory 1304, power supply module 1306, multimedia component 1308, audio component 1310, the interface 1312 of input/output (I/O), sensor Component 1314 and communication component 1316.
The integrated operation of the usual controlling electronic devices 1300 of processing component 1302, such as with display, call, data are logical Letter, camera operation and record operate associated operation.Processing component 1302 may include one or more processors 1320 It executes instruction, to perform all or part of the steps of the methods described above.In addition, processing component 1302 may include one or more Module, convenient for the interaction between processing component 1302 and other assemblies.For example, processing component 1302 may include multimedia mould Block, to facilitate the interaction between multimedia component 1308 and processing component 1302.
Memory 1304 is configured as storing various types of data to support the operation in electronic equipment 1300.These numbers According to example include any application or method for being operated on electronic equipment 1300 instruction, contact data, electricity Talk about book data, message, picture, video etc..Memory 1304 can be by any kind of volatibility or non-volatile memory device Or their combination is realized, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), Erasable Programmable Read Only Memory EPROM (EPROM), programmable read only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, disk or CD.
Power supply module 1306 provides electric power for the various assemblies of electronic equipment 1300.Power supply module 1306 may include power supply Management system, one or more power supplys and other with for electronic equipment 1300 generate, manage, and distribute associated group of electric power Part.
Multimedia component 1308 includes the screen of one output interface of offer between electronic equipment 1300 and user.In In some embodiments, screen may include liquid crystal display (LCD) and touch panel (TP).If screen includes touch panel, Screen may be implemented as touch screen, to receive input signal from the user.Touch panel includes that one or more touch passes Sensor is to sense the gesture on touch, slide, and touch panel.The touch sensor can not only sense touch or sliding is dynamic The boundary of work, but also detect duration and pressure associated with the touch or slide operation.In some embodiments, more Media component 1308 includes a front camera and/or rear camera.When electronic equipment 1300 is in operation mode, as clapped When taking the photograph mode or video mode, front camera and/or rear camera can receive external multi-medium data.It is each preposition Camera and rear camera can be a fixed optical lens system or have focusing and optical zoom capabilities.
Audio component 1310 is configured as output and/or input audio signal.For example, audio component 1310 includes a wheat Gram wind (MIC), when electronic equipment 1300 is in operation mode, when such as call mode, recording mode, and voice recognition mode, Mike Wind is configured as receiving external audio signal.The received audio signal can be further stored in memory 1304 or via Communication component 1316 is sent.In some embodiments, audio component 1310 further includes a loudspeaker, for exporting audio letter Number.
I/O interface 1312 provides interface, above-mentioned peripheral interface module between processing component 1302 and peripheral interface module It can be keyboard, click wheel, button etc..These buttons may include, but are not limited to: home button, volume button, start button and Locking press button.
Sensor module 1314 includes one or more sensors, for providing the shape of various aspects for electronic equipment 1300 State assessment.For example, sensor module 1314 can detecte the state that opens/closes of electronic equipment 1300, component it is relatively fixed Position, such as the component are the display and keypad of electronic equipment 1300, and sensor module 1314 can also detect electronics and set For 1300 or the position change of 1,300 1 components of electronic equipment, the existence or non-existence that user contacts with electronic equipment 1300, The temperature change in 1300 orientation of electronic equipment or acceleration/deceleration and electronic equipment 1300.Sensor module 1314 may include connecing Nearly sensor is configured to detect the presence of nearby objects without any physical contact.Sensor module 1314 is also It may include optical sensor, such as CMOS or ccd image sensor, for being used in imaging applications.In some embodiments, should Sensor module 1314 can also include acceleration transducer, and gyro sensor, Magnetic Sensor, pressure sensor or temperature pass Sensor.
Communication component 1316 is configured to facilitate the logical of wired or wireless way between electronic equipment 1300 and other equipment Letter.Electronic equipment 1300 can access the wireless network based on communication standard, such as WiFi, carrier network (such as 2G, 3G, 4G or 5G) or their combination.In one exemplary embodiment, communication component 1316 is received via broadcast channel from external wide The broadcast singal or broadcast related information of broadcast management system.In one exemplary embodiment, the communication component 1316 also wraps Near-field communication (NFC) module is included, to promote short range communication.For example, it can be based on radio frequency identification (RFID) technology in NFC module, it is red Outer data association (IrDA) technology, ultra wide band (UWB) technology, bluetooth (BT) technology and other technologies are realized.
In one embodiment of the disclosure, electronic equipment 1300 can be by one or more application specific integrated circuit (ASIC), digital signal processor (DSP), digital signal processing appts (DSPD), programmable logic device (PLD), scene can It programs gate array (FPGA), controller, microcontroller, microprocessor or other electronic components to realize, for executing the above method.
In one embodiment of the disclosure, a kind of non-transitorycomputer readable storage medium including instruction is additionally provided, Memory 1304 for example including instruction, above-metioned instruction can be executed by the processor 1320 of electronic equipment 1300 to complete above-mentioned obtain The method for taking viewing duration.For example, the non-transitorycomputer readable storage medium can be ROM, random access memory (RAM), CD-ROM, tape, floppy disk and optical data storage devices etc..
In one embodiment of the disclosure, a kind of application program is additionally provided, when the application program is by the processing of electronic equipment When device executes, so that the electronic equipment is able to carry out the above method, to obtain identical technical effect.
In one embodiment of the disclosure, a kind of computer program product is additionally provided, when the computer program product is by electricity When the processor of sub- equipment executes, so that the electronic equipment is able to carry out the above method, to obtain identical technical effect.
It should be noted that, in this document, relational terms such as first and second and the like are used merely to a reality Body or operation are distinguished with another entity or operation, are deposited without necessarily requiring or implying between these entities or operation In any actual relationship or order or sequence.Moreover, the terms "include", "comprise" or its any other variant are intended to Non-exclusive inclusion, so that the process, method, article or equipment including a series of elements is not only wanted including those Element, but also including other elements that are not explicitly listed, or further include for this process, method, article or equipment Intrinsic element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that There is also other identical elements in process, method, article or equipment including the element.
Each embodiment in this specification is all made of relevant mode and describes, same and similar portion between each embodiment Dividing may refer to each other, and each embodiment focuses on the differences from other embodiments.Especially for device/ For electronic equipment/storage medium embodiment, since it is substantially similar to the method embodiment, so being described relatively simple, phase Place is closed to illustrate referring to the part of embodiment of the method.
Those skilled in the art after considering the specification and implementing the invention disclosed here, will readily occur to its of the disclosure Its embodiment.This application is intended to cover any variations, uses, or adaptations of the disclosure, these modifications, purposes or Person's adaptive change follows the general principles of this disclosure and including the undocumented common knowledge in the art of the disclosure Or conventional techniques.The description and examples are only to be considered as illustrative, and the true scope and spirit of the disclosure are by following Claim is pointed out.
It should be understood that the present disclosure is not limited to the precise structures that have been described above and shown in the drawings, and And various modifications and changes may be made without departing from the scope thereof.The scope of the present disclosure is only limited by the accompanying claims.

Claims (10)

1. the interaction control method under a kind of video scene characterized by comprising
Obtain the selected target video of user;
Determine the destination multimedia object to be inserted that interact for being multicast to the target video;
The destination multimedia object is intercutted in the specified play time position of the target video;
After the destination multimedia object terminates broadcasting, display and the destination multimedia in the current display interface of user The corresponding pendant interacted of object.
2. interaction control method according to claim 1, which is characterized in that the resource that the destination multimedia object is directed toward The page is identical as the resource page that the pendant is directed toward.
3. interaction control method according to claim 1, which is characterized in that the determination is to be inserted to be multicast to the target video The destination multimedia object interacted include:
It is retrieved as the pre-set video tab of the target video and the multimedia pair can respectively to interact in presetting database As pre-set multimedia label;
Determine the similarity of the video tab Yu each multimedia label;
The highest multimedia object of similarity is determined as the destination multimedia object that can be interacted.
4. interaction control method according to claim 3, which is characterized in that the label of the target video include with down toward Few one kind: the label that creator's individual character based on the target video generates, the mark generated based on content in the target video Label.
5. interaction control method according to claim 1, which is characterized in that the display interface is not in target video It include first area and second area when full frame state, wherein the target video is located in first area, the pendant position In in the second area for including comment content.
6. interaction control method according to claim 5, which is characterized in that in the current display interface of user display with After the corresponding pendant interacted of the destination multimedia object, the method also includes:
It is directed to the trigger action of the second area in response to user, the pendant is removed into display interface, alternatively, described in adjustment Pendant position and/or parameter are blocked with reducing the pendant to comment content formation.
7. interaction control method according to claim 1, which is characterized in that in the current display interface of user display with After the corresponding pendant interacted of the destination multimedia object, the method also includes:
When determining that the target video is changed into full frame state from non-full frame state, the pendant is retained in display interface It is interior.
8. the interaction control device under a kind of video scene characterized by comprising
Video acquisition unit is configured as executing the acquisition selected target video of user;
Object acquisition unit is configured as executing the determining destination multimedia pair to be inserted that interact for being multicast to the target video As;
Object intercuts acquiring unit, is configured as executing and intercuts the target in the specified play time position of the target video Multimedia object;
Pendant display unit is configured as executing after the destination multimedia object terminates broadcasting, in the current display of user The pendant interacted corresponding with the destination multimedia object is shown in interface.
9. a kind of electronic equipment characterized by comprising
Processor;
For storing the memory of the processor-executable instruction;Wherein, the processor is configured to executing the storage Executable instruction in device, to realize such as the step of any one of claim 1~7 the method.
10. a kind of storage medium, which is characterized in that be able to carry out when the instruction in the storage medium is executed by processor as The step of any one of claim 1~7 the method.
CN201910659725.4A 2019-07-22 2019-07-22 Interaction control method and device under video scene, server, readable storage medium storing program for executing Pending CN110413114A (en)

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