CN103988569A - Advertisement providing apparatus and method for providing advertisements - Google Patents

Advertisement providing apparatus and method for providing advertisements Download PDF

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Publication number
CN103988569A
CN103988569A CN201280061731.6A CN201280061731A CN103988569A CN 103988569 A CN103988569 A CN 103988569A CN 201280061731 A CN201280061731 A CN 201280061731A CN 103988569 A CN103988569 A CN 103988569A
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CN
China
Prior art keywords
advertisement
mobile terminal
information
advertising
user
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201280061731.6A
Other languages
Chinese (zh)
Inventor
林采荣
朴东昱
李贞王恩
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Samsung Electronics Co Ltd
Original Assignee
Samsung Electronics Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Samsung Electronics Co Ltd filed Critical Samsung Electronics Co Ltd
Priority claimed from PCT/KR2012/010918 external-priority patent/WO2013089487A1/en
Publication of CN103988569A publication Critical patent/CN103988569A/en
Pending legal-status Critical Current

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W88/00—Devices specially adapted for wireless communication networks, e.g. terminals, base stations or access point devices
    • H04W88/02—Terminal devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F1/00—Details not covered by groups G06F3/00 - G06F13/00 and G06F21/00
    • G06F1/16—Constructional details or arrangements
    • G06F1/1613—Constructional details or arrangements for portable computers
    • G06F1/1633—Constructional details or arrangements of portable computers not specific to the type of enclosures covered by groups G06F1/1615 - G06F1/1626
    • G06F1/1684—Constructional details or arrangements related to integrated I/O peripherals not covered by groups G06F1/1635 - G06F1/1675
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F1/00—Details not covered by groups G06F3/00 - G06F13/00 and G06F21/00
    • G06F1/16—Constructional details or arrangements
    • G06F1/1613—Constructional details or arrangements for portable computers
    • G06F1/1633—Constructional details or arrangements of portable computers not specific to the type of enclosures covered by groups G06F1/1615 - G06F1/1626
    • G06F1/1684—Constructional details or arrangements related to integrated I/O peripherals not covered by groups G06F1/1635 - G06F1/1675
    • G06F1/1694—Constructional details or arrangements related to integrated I/O peripherals not covered by groups G06F1/1635 - G06F1/1675 the I/O peripheral being a single or a set of motion sensors for pointer control or gesture input obtained by sensing movements of the portable computer
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F15/00—Digital computers in general; Data processing equipment in general
    • G06F15/16—Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/23—Updating
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/017—Gesture based interaction, e.g. based on a set of recognized hand gestures
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/06—Digital input from, or digital output to, record carriers, e.g. RAID, emulated record carriers or networked record carriers
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/16—Sound input; Sound output
    • G06F3/167—Audio in a user interface, e.g. using voice commands for navigating, audio feedback
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

Abstract

Methods and apparatus are provided for providing advertisements in an advertisement providing apparatus. An advertising audio signal is received and recorded, the recorded advertising audio signal is converted into audio data, and the audio data is stored, at the advertisement providing apparatus. The audio data and targeting purpose data are transmitted from the advertisement providing apparatus to an advertising server. Relevant advertising information is retrieved from among a plurality of advertising information stored in advance in an advertisement Database (DB), using the received audio data and the targeting purpose data. The received advertising information is transmitted from the advertising server to the advertisement providing apparatus. The advertising information is output from the advertisement providing apparatus.

Description

Advertisement provides equipment and the method for advertisement is provided
Technical field
The present invention relates in general to advertisement and equipment is provided and the method for advertisement is provided, more specifically, relate to use audio frequency letter provide advertisement number advertisement equipment and method are provided.
Background technology
Due to the frequent use of mobile terminal, many effort have been made by providing advertisement to carry out extra earning on mobile terminal.
On mobile terminal, provide the conventional method of advertisement to comprise following methods: create the advertisement of the reward voucher, mileage number or the discounted services that for example comprise text or image format, and the advertisement creating to the transmission of mobile terminal uniaxially.Another kind of conventional method comprises the moving advertising station being pre-created is represented to user, attempts to induce user on mobile terminal, directly to access moving advertising station.In another kind of conventional method, user can for example, ask to transmit advertisement by using mobile terminal to identify or obtain visual advertisements information (, response (QR) yard fast), and then receives the advertisement of asking.Yet in these traditional advertisement providing methods, the method for pushing of unidirectional delivery advertisement can make user receive undesired advertisement.By the moving advertising station being pre-created, provide the method for advertisement can make user in person find and access moving advertising station.Even when using visual advertisements information such as QR code to ask to transmit advertisement, user also needs repeatedly to handle mobile terminal and receives advertisement, for example, the video camera being arranged on mobile terminal by operation is caught visual advertisements information and is transmitted the visual advertisements information of catching.
Mobile terminal technology and the recent development of various recognition technology make mobile terminal can identify voice/audio signal or identification motion.Voice/audio recognition technology can be identified user's voice/audio signal and convert voice/audio signal to text, or can identify the order corresponding with voice/audio signal.Motion recognition technology for detection of the motion of mobile terminal, identify the order corresponding with the motion detecting, and carry out and order corresponding function.These technology are widely used, because these technology allow mobile terminal to carry out specific function or identification particular command by identification voice or motion, even if mobile terminal is not handled by user.
Summary of the invention
Technical problem
Yet in these traditional advertisement providing methods, the method for pushing of unidirectional delivery advertisement may make user receive undesired advertisement.By the moving advertising station being pre-created, provide the method for advertisement can make user in person find and access moving advertising station.Even when using visual advertisements information such as QR code to ask to transmit advertisement, user also needs repeatedly to handle mobile terminal and receives advertisement, for example, the video camera being arranged on mobile terminal by operation is caught visual advertisements information and is transmitted the visual advertisements information of catching.
Mobile terminal technology and the recent development of various recognition technology make mobile terminal can identify voice/audio signal or identification motion.Voice/audio recognition technology can be identified user's voice/audio signal and convert voice/audio signal to text, or can identify the order corresponding with voice/audio signal.Motion recognition technology for detection of the motion of mobile terminal, identify the order corresponding with the motion detecting, and carry out and order corresponding function.These technology are widely used, because these technology allow mobile terminal to carry out specific function or identification particular command by identification voice or motion, even if mobile terminal is not handled by user.
The means of dealing with problems
The present invention solves at least the problems referred to above and/or shortcoming and at least following advantage is provided.Therefore an aspect of of the present present invention provides a kind of advertisement generator and the method that advertisement is provided, and it uses motion identification, makes user to identify to receive advertisement by motion, and needn't input or touch input by key, handles mobile terminal.
Another aspect of the present invention provides a kind of advertisement generator and method, and wherein user can use audio signal to receive advertisement when listening to the audio signal corresponding with advertisement by media such as TV (TV), personal computer (PC) or broadcast receiver.
According to an aspect of the present invention, provide a kind of advertisement generator, for receiving and provide advertisement at mobile terminal.Advertisement generator comprises: audio process, for receiving and recording advertisement audio signal, and converts recorded advertisement audio signal to voice data.Advertisement generator also comprises: transceiver, and for sending voice data and target purposes data to Advertisement Server, and from the Advertisement Server reception advertising message corresponding with voice data and target purposes data.Advertisement generator also comprises: output unit, and for exporting the advertising message receiving.Advertisement generator also comprises: controller, records advertisement audio signal and controls transceiver to voice data and the target purposes data of Advertisement Server transmission record for controlling audio process.
According to a further aspect in the invention, provide a kind of method that advertisement is provided in advertisement generator.At advertisement generator place, receive and record advertisement audio signal, convert recorded advertisement audio signal to voice data, and stores audio data.At advertisement generator place, from advertisement generator to Advertisement Server, send voice data and target purposes data, and from the Advertisement Server reception advertising message corresponding with voice data and target purposes data.From advertisement generator providing advertisement information.
According to a further aspect in the invention, provide a kind of Advertisement Server, for providing advertisement to advertisement generator.Advertisement Server comprises: transceiver, be used for from advertisement generator audio reception data and target purposes data, receive the target information corresponding with target purposes data, and to the advertisement generator transmission advertising message corresponding with voice data and target purposes data.Advertisement Server also comprises: advertising message provides device, for pre-stored in a plurality of advertising messages of advertising database (DB) the search advertising message corresponding with voice data and target information.
According to a further aspect in the invention, provide a kind of method that advertisement is provided to advertisement generator in Advertisement Server.From advertisement generator audio reception data and target purposes data.The voice data that use receives and target purposes data are obtained relevant advertisements information among pre-stored a plurality of advertising messages among advertising database DB.To advertisement generator, send the advertising message receiving.
Beneficial effect of the present invention
According to the present invention, while listening to advertisement on media such as TV, PC or broadcast receiver, user can use the audio signal comprising in advertisement on mobile terminal 100, to receive easily the advertising message of advertisement.In addition, advertisement agency can introduce motion identification, user is rocked in described motion identification or mobile mobile terminal 100 is identified, rather than existing user is knocked or touched and identify, thereby replace existing advertisement access method, therefore can realize new advertising business and create advertising income.
Although the keyword search from voice data is carried out in the present invention's supposition in Advertisement Server, yet also can carry out the keyword search from individual voice data in mobile terminal.In addition, although supposition advertising media comprises TV, PC or broadcast receiver, yet advertising media can comprise any advertising media of the advertisement that comprises audio signal can be provided by it.
Accompanying drawing explanation
According to following description by reference to the accompanying drawings, above and other of the present invention aspect, feature and advantage will become clearer, in accompanying drawing:
Fig. 1 shows and in mobile terminal, with motion identification, provides the figure of the method for advertisement according to the embodiment of the present invention;
Fig. 2 shows according to the figure of the configuration of the advertisement providing system of the embodiment of the present invention;
Fig. 3 shows according to the figure of the advertisement providing method of first embodiment of the invention;
Fig. 4 shows according to the figure of the advertisement providing method of second embodiment of the invention;
Fig. 5 shows according to the figure of the advertisement providing method of third embodiment of the invention;
Fig. 6 shows according to the figure of the advertisement providing method of fourth embodiment of the invention;
Fig. 7 shows according to the figure of the advertisement providing method of fifth embodiment of the invention;
Fig. 8 shows according to the figure of the advertisement providing method of sixth embodiment of the invention;
Fig. 9 shows according to the figure of the advertisement providing method of seventh embodiment of the invention;
Figure 10 shows the figure of Advertisement Server, advertisement DB and charge system according to the embodiment of the present invention;
Figure 11 shows according to the figure of the structure of the mobile terminal that advertisement is provided of the embodiment of the present invention;
Figure 12 shows according to the flow chart of the operation that advertisement is provided in mobile terminal of the embodiment of the present invention;
Figure 13 a shows and in mobile terminal, when user asks, records the figure of the example of advertisement audio signal according to the embodiment of the present invention; And
Figure 13 b shows the figure of the example of providing advertisement information in mobile terminal according to the embodiment of the present invention.
Embodiment
Embodiments of the invention have been described in detail with reference to the attached drawings.Same or analogous assembly can be represented by same or analogous reference number, although these assemblies are illustrated in different figure.In can omission technology, the detailed description of known construction process be to avoid fuzzy theme of the present invention.
Embodiments of the invention provide a kind of advertisement that equipment and method are provided, the advertisement audio signal for record on mobile device from exporting such as the various advertising media such as TV, PC and broadcast receiver, and use recorded advertisement voice data that advertising message is provided.
According to embodiments of the invention, advertisement provides equipment can comprise such as mobile terminal etc., and can record advertisement audio signal the request advertising message corresponding with recorded advertisement audio signal.As response, Advertisement Server provides the advertising message corresponding with the advertisement voice data of records in mobile terminal to mobile terminal.In addition, embodiments of the invention provide a kind of charge system, for the advertising message to provided, carry out charging.
In an embodiment of the present invention, advertisement audio signal can be the audio signal comprising from the advertisement of the output such as the advertising media such as TV, PC and broadcast receiver, and advertisement audio signal can comprise any audio signal that represents advertisement, and irrelevant with advertising media.
Fig. 1 shows and in mobile terminal, with motion identification, provides the figure of the method for advertisement according to the embodiment of the present invention.With reference to figure 1, if the user of mobile terminal 100 rocks or mobile mobile terminal 100 when the advertising media 10 output advertisement audio signal from such as TV, mobile terminal 100 is identified predetermined motion and when identifying motion, is recorded advertisement audio signal.In alternative, mobile terminal 100 can be inputted according to user (for example, user's touch input or keyboard input) rather than advertisement audio signal is recorded in motion identification.Mobile terminal 100 receives the advertising message corresponding with recorded advertisement audio signal from Advertisement Server, and exports or provide received advertising message.
Therefore, if user wants to obtain details or the additional information relevant with advertisement when watching such as the advertisement in the advertising media such as TV 10, user can use mobile terminal 100 make for the motion of ad-request or make user's input, to receive the details relevant with advertisement or additional information.
Referring now to according to of the present invention for the structure of the advertisement generator of advertisement is provided.Fig. 2 shows according to the figure of the configuration of the advertisement providing system of the embodiment of the present invention.
With reference to figure 2, content providers 50 provides ad content.Ad content can comprise audio advertisement.Content providers 50 can receive ad content and send ad content to advertising media 10 from Advertisement Server 300.
Advertising media 10 is for receive the advertising media of the ad content the ad content that output receives that comprise audio signal from content providers 50.Advertising media 10 can comprise any device that can output audio signal, as, TV, PC or broadcast receiver.
The advertisement audio signal that mobile terminal 100 records are exported by advertising media 10, is stored as advertisement voice data by advertisement audio signal, and advertisement voice data is offered to Advertisement Server 300.Mobile terminal 100 can offer Advertisement Server 300 by target purposes data together with voice data.Target purposes data can comprise with lower at least one: end message, user profile and positional information.End message can comprise with lower at least one: the device identifier of mobile terminal 100 (ID), model, manufacturer, operating system (OS) information, international mobile station device identification (IMEI) information (or terminal identification information) and advertiser's sign symbol (IDFA) information (or distribute to terminal or user anonymous number).User profile can comprise with lower at least one: the user's of mobile terminal 100 user's sex, age of user and station address.Positional information can comprise with lower at least one: (MAC) address information and community ID, global positioning system (GPS) information are controlled in the media interviews of mobile terminal 100.Mobile terminal 100 receives advertising message by communication network 150 from Advertisement Server 300, and providing advertisement information.For example, mobile terminal 100 can show the advertisement screen corresponding with the advertising message receiving, or can export the advertisement audio signal corresponding with the advertising message receiving.In this manner, mobile terminal 100 can provide advertising message to user.Meanwhile, mobile terminal 100 provides advertisement that result is provided to accounting server 400, makes the accounting server 400 can be to provided advertisement charging.
The advertising message being provided by one or more advertisers 500 is provided Advertisement Server 300, and advertising message is stored in advertising database (DB) 350.Advertisement Server 300 is received advertisement voice data or target purposes data is received together with advertisement voice data from mobile terminal 100 by communication network 150, from advertisement DB350, receive the corresponding advertising message of the advertising message corresponding with advertisement voice data or reception and advertisement voice data and target information, and these data and information are offered to mobile terminal 100.As mobile terminal 100, Advertisement Server 300 can also provide advertisement result to offer accounting server 400, makes the accounting server 400 can be to provided advertisement charging.
Advertisement DB350 stores the advertising message that one or more advertisers 500 feel like doing advertisement.Advertising message can comprise: ad data (for example, the ad data that represents advertisement, as, for representing video, photo, text, station address, URL information and the application message of each ad content), advertisement classification, advertisement keywords and for similar keyword and the recommendation keyword of advertisement keywords.Advertisement DB350 provides corresponding with keyword or index information or corresponding with advertisement sound source ad data to Advertisement Server 300.If there is no the ad data corresponding with keyword, advertisement DB350 to Advertisement Server 300 provide with keyword under the corresponding similar keyword of advertisement classification.
Advertisement sound source DB360 stores the advertisement sound source of at least one advertisement.Term used herein " advertisement sound source " can refer to the sound source corresponding with some or all audio frequency that comprise in particular advertisement.Advertisement sound source DB360 can store advertisement sound source explicitly with the advertiser information of advertisement, can store explicitly advertisement sound source or can store explicitly advertisement sound source with the content of advertisement with the advertisement title of advertisement.
Index information DB370 stores the index information of at least one advertisement.Term used herein " index information " can refer to for distinguishing or the index information of the voice data that sign is corresponding with particular advertisement.Index information DB370 can store index information explicitly with the content of advertiser information, advertisement title or advertisement.
Target information DB380 stores the target information of at least one advertisement.Term used herein " target information " can refer to advertisement providing provides the target of advertisement relevant information to it.For example, in an embodiment of the present invention, based target purposes data (that is, at least one in end message, user profile and positional information), can determine which target mobile terminal 100 or its equipment user belong to, and this information can be target information.For example, if end message and user profile represent to use two teens women users of smart phone, target information can be that the information that the women of smart phone and/or two teens is target is take in indication advertisement.The target information that target information DB380 extraction from pre-stored target information is corresponding with device id and user profile, and the target information of extraction is offered to Advertisement Server 300.
Accounting server 400 storages provide the charging policy being associated information with advertising message, and according to charging policy information, advertising message are provided and carries out charging.For example, accounting server 400 is to be identified or inputted and received ad storage different charge policy information by user by motion according to user, then according to charging policy information, advertising message is provided and carries out charging.
Below be described in more detail the method that advertisement is provided with motion identification in above-mentioned advertisement provides equipment.According to embodiments of the invention, can realize the method for using motion identification that advertisement is provided with multitude of different ways.The first embodiment of the present invention to the seven embodiment have below been described.
According in the advertisement providing method of first embodiment of the invention, if the advertisement audio frequency that mobile terminal 100 records are exported from advertising media 10 is also sent to Advertisement Server 300 by advertisement audio frequency, Advertisement Server 300 receives advertisement voice data, extract the advertisement sound source corresponding with advertisement voice data, and provide the advertising message corresponding with advertisement sound source to mobile terminal 100.
Fig. 3 shows according to the figure of the advertisement providing method of first embodiment of the invention.
With reference to figure 3, in step 202, content providers 50 provides ad content to advertising media 10.In step 204, the advertisement audio frequency comprising the ad content that advertising media 10 outputs provide from content providers 50.
In step 206, the advertisement voice data that mobile terminal 100 records record from advertisement audio frequency the storage of advertising media 10 outputs.
For example, mobile terminal 100 can determine whether to identify predetermined motion on idle screen.If identify predetermined motion, mobile terminal 100 can be used for providing the advertisement applications of advertisement to record advertisement audio signal by execution.
In another example, mobile terminal 100 can determine whether to identify predetermined motion when carrying out advertisement applications.If identify predetermined motion, mobile terminal 100 can record advertisement audio signal.
In another example, mobile terminal 100 can, by inputting execution advertisement applications according to users such as key input or touch input, determine whether to identify predetermined motion.If identify predetermined motion, mobile terminal 100 can record advertisement audio signal.
After recording advertisement audio signal, in step 208, mobile terminal 100 sends to Advertisement Server 300 the advertisement voice data recording.
According to embodiments of the invention, mobile terminal 100 can convert recorded advertisement audio signal to advertisement audio signal under frequency band by fast Fourier transform (FFT)---and recorded advertisement audio signal is carried out at the interval (for example, 10 seconds) with predetermined time unit.The advertisement audio signal that mobile terminal 100 can be encoded changed with hash function, compresses coded advertisement voice data with BASE64 compression scheme, and the advertisement voice data after coding and compression is sent to Advertisement Server 300.According to another embodiment of the present invention, mobile terminal 100 can directly send to Advertisement Server 300 the advertisement voice data that the waveform of recorded advertisement audio signal is represented.
When receiving advertisement voice data, in step 210, Advertisement Server 300 extracts the advertisement sound source corresponding with advertisement voice data from advertisement sound source DB360, and wherein advertisement sound source DB360 stores at least one advertisement sound source.According to embodiments of the invention, when from mobile terminal 100, receive coding and compression advertisement voice data time, Advertisement Server 300 can carry out decompress(ion) to the advertisement voice data after coding and compression, advertisement voice data decoding (or recovery) after decompress(ion) is become to advertisement audio signal, then from advertisement sound source DB360, extract the advertisement sound source corresponding with the advertisement audio signal of decoding.According to another embodiment of the present invention, when receiving the waveform of advertisement audio signal from mobile terminal 100, Advertisement Server 300 can extract the advertisement sound source corresponding with the waveform of advertisement audio signal from advertisement sound source DB360.
If extracted advertisement sound source, in step 212, Advertisement Server 300 is to the advertisement DB350 request advertising message corresponding with advertisement sound source.Advertisement Server 300 can be asked the advertising message corresponding with the advertiser information of advertisement sound source or advertisement title.
In step 214, advertisement DB350 provides the advertising message corresponding with advertisement sound source to Advertisement Server 300.The advertising message that advertisement DB350 can provide the advertiser information with advertisement sound source to match to Advertisement Server 300, or the advertising message that can provide the title with advertisement sound source to match to Advertisement Server 300.
In step 216, the advertising message providing from advertisement DB350 is provided Advertisement Server 300, and the advertising message receiving is provided to mobile terminal 100.
When receiving advertising message from Advertisement Server 300, in step 218, mobile terminal 100 providing advertisement informations.For example, mobile terminal 100 is exported the video corresponding with the advertising message receiving, photo, text, station address, URL information, application message etc., thereby provides advertising message to user.
After advertising message is provided, in step 220, it has offered user by advertising message mobile terminal 100 notice accounting server 400.As another example, at Advertisement Server 300 after mobile terminal 100 provides advertising message, Advertisement Server 300 can notify accounting server 400 its advertising message has been offered to mobile terminal 100.In step 222, accounting server 400 provides and carries out charging for the advertisement to mobile terminal 100.Accounting server 400 can be carried out charging according to different charging policy, and described charging policy depends on supplying method, as, advertisement is identified by motion or is inputted and provided by user.
According to a second embodiment of the present invention, if mobile terminal 100 has recorded from the advertisement audio frequency of advertising media 10 outputs and recorded advertisement audio frequency has been sent to Advertisement Server 300, Advertisement Server 300 receives advertisement voice data, extract the keyword corresponding with advertisement voice data, and provide the advertising message corresponding with keyword to mobile terminal 100.
Fig. 4 shows according to the figure of the advertisement providing method of second embodiment of the invention.
With reference to figure 4, in step 302, content providers 50 provides ad content to advertising media 10.In step 304, the advertisement audio frequency comprising the ad content that advertising media 10 outputs provide from content providers 50.
In step 306, the advertisement audio frequency that mobile terminal 100 records are exported from advertising media 10, and store the advertisement voice data recording.
For example, mobile terminal 100 can determine whether to identify predetermined motion on idle screen.If identify predetermined motion, mobile terminal 100 can be used for providing the advertisement applications of advertisement to record advertisement audio signal by execution.
In another example, mobile terminal 100 can determine whether to identify predetermined motion when carrying out advertisement applications.If identify predetermined motion, mobile terminal 100 can record advertisement audio signal.
In another example, mobile terminal 100 can, by inputting execution advertisement applications according to users such as key input or touch input, determine whether to identify predetermined motion.If identify predetermined motion, mobile terminal 100 can record advertisement audio signal.
After recording advertisement audio signal, in step 308, mobile terminal 100 sends to Advertisement Server 300 the advertisement voice data recording.
When receiving advertisement voice data, in step 310, Advertisement Server 300 is used advertisement voice data to extract keyword.Advertisement Server 300 converts advertisement voice data text data to and from the text data of conversion, extracts the keyword for advertisement search.
After keyword being detected, in step 312, Advertisement Server 300 is to the advertisement DB350 request advertising message corresponding with keyword.
In step 314, advertisement DB350 provides with keyword or corresponding to the corresponding advertising message of the similar keyword of keyword.Particularly, according to embodiments of the invention, advertisement DB350 stores the advertising message that at least one advertiser 500 feels like doing advertisement.Advertising message (for example can comprise ad data, for representing the ad data of advertisement, for example,, for representing video, photo, text station address, URL information and the application message of the content of each advertisement), advertisement classification, advertisement keywords and for similar keyword and the recommendation keyword of advertisement keywords.Advertisement DB350 provides the ad data corresponding with keyword to Advertisement Server 300.If there is no the ad data corresponding with keyword, advertisement DB350 to Advertisement Server 300 provide with keyword under the corresponding similar keyword of advertisement classification.
In step 316, Advertisement Server 300 determines whether to provide advertising message from advertisement DB350.If received, belong to commercial paper other similar keyword rather than advertising message, Advertisement Server 300 returns to step 312 the request advertising message corresponding with keyword.
Yet when receiving advertising message, in step 318, Advertisement Server 300 transmits advertising message to mobile terminal 100.When receiving advertising message from Advertisement Server 300, in step 320, mobile terminal 100 providing advertisement informations.For example, mobile terminal 100 is exported the video corresponding with the advertising message receiving, photo, text, station address, URL information, application message etc., thereby provides advertising message to user.
After advertising message is provided, in step 322, it has offered user by advertising message mobile terminal 100 notice accounting server 400.As another example, at Advertisement Server 300 after mobile terminal 100 provides advertising message, Advertisement Server 300 can notify accounting server 400 its advertising message has been offered to mobile terminal 100.In step 324, the motion identification of accounting server 400 based on mobile terminal 100 provides and carries out charging advertisement.Accounting server 400 can be carried out charging according to different charging policy, and described charging policy depends on supplying method, as, advertisement is identified by motion or is inputted and provided by user.
A third embodiment in accordance with the invention, if mobile terminal 100 has recorded from the advertisement audio frequency of advertising media 10 outputs and recorded advertisement audio frequency has been sent to Advertisement Server 300, Advertisement Server 300 receives advertisement voice data, extract the index information corresponding with advertisement voice data, and provide the advertising message corresponding with index information to mobile terminal 100.
Fig. 5 shows according to the figure of the advertisement providing method of third embodiment of the invention.
With reference to figure 5, in step 402, Advertisement Server 300 provides ad content to content providers 50, and ad content comprises the advertisement that can distinguish or identify with keyed advertising.
In step 404, content providers 50 provides ad content to advertising media 10.In step 406, the advertisement audio frequency comprising the ad content that advertising media 10 outputs provide from content providers 50.
In step 408, the advertisement audio frequency that mobile terminal 100 records are exported from advertising media 10, and store the advertisement audio frequency recording.
For example, mobile terminal 100 can determine whether to identify predetermined motion on idle screen.If identify predetermined motion, mobile terminal 100 can be used for providing the advertisement applications of advertisement to record advertisement audio signal by execution.
In another example, mobile terminal 100 can determine whether to identify predetermined motion when carrying out advertisement applications.If identify predetermined motion, mobile terminal 100 can record advertisement audio signal.
In another example, mobile terminal 100 can, by inputting execution advertisement applications according to users such as key input or touch input, determine whether to identify predetermined motion.If identify predetermined motion, mobile terminal 100 can record advertisement audio signal.
After recording advertisement audio signal, in step 410, mobile terminal 100 sends to Advertisement Server 300 the advertisement voice data recording.
When receiving advertisement voice data, in step 412, Advertisement Server 300 extracts the index information corresponding with advertisement voice data from the index information DB370 of the storage information relevant with at least one index.According to embodiments of the invention, when from mobile terminal 100, receive coding and compression advertisement voice data time, Advertisement Server 300 can carry out decompress(ion) to the advertisement voice data after coding and compression, advertisement voice data decoding (or recovery) after decompress(ion) is become to advertisement audio signal, then in index information DB370, extract the index information corresponding with the advertisement audio signal of decoding.According to another embodiment of the present invention, when receiving the waveform of advertisement audio signal from mobile terminal 100, Advertisement Server 300 can extract the index information corresponding with the waveform of advertisement audio signal from index information DB370.
If extracted index information, in step 414, Advertisement Server 300 is to the advertisement DB350 request advertising message corresponding with index information.In step 416, advertisement DB350 provides the advertising message corresponding with index information to Advertisement Server 300.The advertising message that advertisement DB350 can provide the advertiser information with keyed advertising to match to Advertisement Server 300, or the advertising message that can provide the title with keyed advertising to match to Advertisement Server 300.
In step 418, the advertising message providing from advertisement DB350 is provided Advertisement Server 300, and the advertising message receiving is provided to mobile terminal 100.
When receiving advertising message from Advertisement Server 300, in step 420, mobile terminal 100 providing advertisement informations.For example, mobile terminal 100 is exported the video corresponding with the advertising message receiving, photo, text, station address, URL information, application message etc., thereby provides advertising message to user.
After advertising message is provided, in step 422, it has offered user by advertising message mobile terminal 100 notice accounting server 400.As another example, at Advertisement Server 300 after mobile terminal 100 provides advertising message, Advertisement Server 300 can notify accounting server 400 its advertising message has been offered to mobile terminal 100.In step 424, accounting server 400 provides and carries out charging for the advertisement to mobile terminal 100.Accounting server 400 can be carried out charging according to different charging policy, and described charging policy depends on supplying method, as, advertisement is identified by motion or is inputted and provided by user.
A fourth embodiment in accordance with the invention, if mobile terminal 100 has sent the index information corresponding with target purposes data and advertisement voice data to Advertisement Server 300, Advertisement Server 300 provides target information and with the index information corresponding advertising message corresponding with target purposes data to mobile terminal 100.
Fig. 6 shows according to the figure of the advertisement providing method of fourth embodiment of the invention.
With reference to figure 6, in step 502, Advertisement Server 300 provides ad content to content providers 50, and ad content comprises the advertisement audio frequency of can index of reference information distinguishing or identifying.
In step 504, content providers 50 provides ad content to advertising media 10.In step 506, the advertisement audio frequency comprising the ad content that advertising media 10 outputs provide from content providers 50.
In step 508, when receiving the corresponding motion of ad-request with advertisement audio signal, mobile terminal 100 identification motions also send target purposes data according to motion recognition result to Advertisement Server 300, so that Advertisement Server 300 is collected the target information corresponding with target purposes data in advance.Term used herein " target information " can refer to advertisement providing will provide the target of advertisement relevant information to it.For example, in an embodiment of the present invention, at least one the target purposes data based on comprising in end message, user profile and positional information, can determine which target mobile terminal 100 or its equipment user belong to, and this information can be target information.
For example, mobile terminal 100 can determine whether to identify predetermined motion on idle screen.If identify predetermined motion, mobile terminal 100 can send target purposes data to Advertisement Server 300.
In another example, mobile terminal 100 can determine whether to identify predetermined motion when carrying out advertisement applications.If identify predetermined motion, mobile terminal 100 can send target purposes data to Advertisement Server 300.
In another example, mobile terminal 100 can, by inputting execution advertisement applications according to users such as key input or touch input, determine whether to identify predetermined motion.If identify predetermined motion, mobile terminal 100 can send target purposes data to Advertisement Server 300.
When receiving when collecting the target purposes data of target information, in step 510, Advertisement Server 300 is to the target information DB380 request target information corresponding with target purposes data.
In step 512, as response, target information DB380 extracts and the corresponding target information of target purposes data (that is, at least one in end message, user profile and positional information) from pre-stored target information, and target information is offered to Advertisement Server 300.
Make after Advertisement Server 300 can collect the target purposes data of target information providing, in step 514, the advertisement voice data that mobile terminal 100 records record from advertisement audio frequency the storage of advertising media 10 outputs.
Mobile terminal 100 extracts the index information corresponding with advertisement voice data in step 516, and to Advertisement Server 300, sends the index information extracting in step 518.Term used herein " index information " can refer to the index information that is provided for differentiation or the sign voice data corresponding with particular advertisement.Mobile terminal 100 can with advertisement title, advertiser information and the content of advertisement at least one store explicitly index information.For example, index information represents for advertisement being mapped to the identification information of its advertisement voice data, and can be the types such as SOUND ID, advertisement ID.The type of index information can comprise for advertisement being mapped to any information and SOUND ID and the advertisement ID of its advertisement voice data.
When receiving the index information corresponding with target information and advertisement voice data, in step 520, Advertisement Server 300 is to the advertisement DB350 request advertising message corresponding with index information and target information.
In step 522, the advertising message that advertisement DB350 search is corresponding with index information and target information, and described advertising message is provided.
In step 524, the advertising message that Advertisement Server 300 provides advertisement DB350 offers mobile terminal 100.
When receive from Advertisement Server 300 advertising message time, in step 526, mobile terminal 100 providing advertisement informations.For example, mobile terminal 100 is exported the video corresponding with the advertising message receiving, photo, text, station address, URL information, application message etc., thereby provides advertising message to user.
After advertising message is provided, in step 528, it has offered user by advertising message mobile terminal 100 notice accounting server 400.As another example, at Advertisement Server 300 after mobile terminal 100 provides advertising message, Advertisement Server 300 can notify accounting server 400 its advertising message has been offered to mobile terminal 100.In step 530, accounting server 400 provides and carries out charging for the advertisement to mobile terminal 100 according to predetermined charging policy.Accounting server 400 can be carried out charging according to different charging policy, and described charging policy depends on supplying method, as, advertisement is identified by motion or is inputted and provided by user.
According to a fifth embodiment of the invention, if mobile terminal 100 sends target purposes data and advertisement voice data to Advertisement Server 300, Advertisement Server 300 can be used target purposes data acquisition target information, extract the index information corresponding with advertisement voice data, and provide the advertising message corresponding with target information and index information to mobile terminal 100.
Fig. 7 shows according to the figure of the advertisement providing method of fifth embodiment of the invention.
With reference to figure 7, in step 702, content providers 50 provides ad content to advertising media 10.In step 704, the advertisement audio frequency comprising the ad content that advertising media 10 outputs provide from content providers 50.
In step 706, when the user input corresponding with ad-request for advertisement audio signal or motion being detected, mobile terminal 100 records advertisement audio frequency, and the advertisement voice data that records of storage.
In step 708, mobile terminal 100 extracts target purposes data.Target purposes data can comprise at least one in end message, user profile and positional information.End message can comprise with lower at least one: the ID of mobile terminal 100, model, manufacturer, OS information, IMEI information (or terminal identification information) and IDFA information (or distribute to terminal or user anonymous number).User profile can comprise with lower at least one: the user's of mobile terminal 100 user's sex, age of user and station address.Positional information can comprise with lower at least one: the mac address information of mobile terminal 100, community ID and GPS information.
In step 710, mobile terminal 100 sends voice data and target purposes data to Advertisement Server 300.
For example, mobile terminal 100 can determine whether to identify predetermined motion on idle screen.If identify predetermined motion, mobile terminal 100 can send voice data and target purposes data to Advertisement Server 300.
In another example, mobile terminal 100 can determine whether to identify predetermined motion when carrying out advertisement applications.If identify predetermined motion, mobile terminal 100 can send voice data and target purposes data to Advertisement Server 300.
In another example, mobile terminal 100 can, by inputting execution advertisement applications according to users such as key input or touch input, determine whether to identify predetermined motion.If identify predetermined motion, mobile terminal 100 can send voice data and target purposes data to Advertisement Server 300.
When receiving target purposes data and voice data, Advertisement Server 300 is asked the target information corresponding with target purposes data in step 712 to target information DB380, and in step 713 receiving target information.In response to request, target information DB380 can from pre-stored target information, extract with target purposes data (, at least one in end message, user profile and positional information) corresponding target information, and provide target information to Advertisement Server 300.
In step 716, Advertisement Server 300 extracts the index information corresponding with advertisement voice data.Term used herein " index information " can refer to the index information that is provided for differentiation or the sign voice data corresponding with particular advertisement.Mobile terminal 100 can with advertisement title, advertiser information and the content of advertisement at least one store explicitly index information.For example, index information represents for advertisement being mapped to the identification information of its advertisement voice data, and can be the types such as SOUND ID, advertisement ID.The type of index information can comprise for advertisement being mapped to any information and SOUND ID and the advertisement ID of its advertisement voice data.
Advertisement Server 300 in step 718 to the advertisement DB350 request advertising message corresponding with target information and index information, and in the step 720 reception advertising message corresponding with target information and index information.In another example, Advertisement Server 300 can be directly in advertisement DB350 the search advertising message corresponding with target information and index information to obtain advertising message.
In step 722, Advertisement Server 300 is passed to mobile terminal 100 by the advertising message that receives from advertisement DB350 or search.
In step 726, when receive from Advertisement Server 300 advertising message time, mobile terminal 100 providing advertisement informations.For example, mobile terminal 100 is exported the video corresponding with the advertising message receiving, photo, text, station address, URL information, application message etc., thereby provides advertising message to user.
In step 724, after advertising message is provided, it has offered user by advertising message mobile terminal 100 notice accounting server 400.As another example, at Advertisement Server 300 after mobile terminal 100 provides advertising message, Advertisement Server 300 can notify accounting server 400 its advertising message has been offered to mobile terminal 100.In step 728, accounting server 400 provides and carries out charging for the advertisement to mobile terminal 100 according to predetermined charging policy.Accounting server 400 can be carried out charging according to different charging policy, and described charging policy depends on supplying method, as, advertisement is identified by motion or is inputted and provided by user.
According to a sixth embodiment of the invention, if mobile terminal 100 receives the index information corresponding with advertisement voice data and provides target purposes data and index information to Advertisement Server 300 from discrete audio server 800, Advertisement Server 300 provides the advertising message corresponding with target information and index information to mobile terminal 100.
Fig. 8 shows according to the figure of the advertisement providing method of sixth embodiment of the invention.
With reference to figure 8, in step 802, content providers 50 provides ad content to advertising media 10.In step 704, the advertisement audio frequency comprising the ad content that advertising media 10 outputs provide from content providers 50.
In step 806, when the user input corresponding with ad-request for advertisement audio signal or motion being detected, mobile terminal 100 records advertisement audio frequency, and the advertisement voice data that records of storage.
In step 808, mobile terminal 100 sends advertisement voice data to audio server 800, and wherein audio server 800 is different from Advertisement Server 300.Audio server 800 can be stored the index information corresponding with advertisement voice data, and stored index information is provided.In step 812, mobile terminal 100 is from audio server 800 reception hint information.
Mobile terminal 100 extracts target purposes data in step 814, and to Advertisement Server 300, asks the advertising message corresponding with extracted target purposes data and index information in step 816.
When receive for the advertising message corresponding with target purposes data and index information request time, Advertisement Server 300 is asked the target information corresponding with target purposes data in step 818 to target information DB380, and from target information DB380, receives the target information corresponding with target purposes data in step 820.
In response to described request, target information DB380 can from pre-stored target information, extract with target purposes data (, at least one in end message, user profile and positional information) corresponding target information, and provide target information to Advertisement Server 300.
End message can comprise with lower at least one: the ID of mobile terminal 100, model, manufacturer, OS information, IMEI information (or terminal identification information) and IDFA information (or distribute to terminal or user anonymous number).User profile can comprise with lower at least one: the user's of mobile terminal 100 user's sex, age of user and station address.Positional information can comprise with lower at least one: the mac address information of mobile terminal 100, community ID and GPS information.
When receiving target information, Advertisement Server 300 in step 822 to the advertisement DB350 request advertising message corresponding with target information and index information, and in step 824 from the advertisement DB350 reception advertising message corresponding with target information and index information.In another example, Advertisement Server 300 is the corresponding advertising message of search and target information and index information in advertisement DB350 directly, to obtain advertising message.
In step 826, Advertisement Server 300 is passed to mobile terminal 100 by the advertising message that receives from advertisement DB350 or search.
When receive from Advertisement Server 300 advertising message time, in step 830, mobile terminal 100 providing advertisement informations.For example, mobile terminal 100 is exported the video corresponding with the advertising message receiving, photo, text, station address, URL information, application message etc., thereby provides advertising message to user.
In step 828, it has offered user by advertising message mobile terminal 100 notice accounting server 400.In another example, at Advertisement Server 300 after mobile terminal 100 provides advertising message, Advertisement Server 300 can notify accounting server 400 its advertising message has been offered to mobile terminal 100.In step 832, accounting server 400 provides and carries out charging for the advertisement to mobile terminal 100 according to predetermined charging policy.Accounting server 400 can be carried out charging according to different charging policy, and described charging policy depends on supplying method, as, advertisement is identified by motion or is inputted and provided by user.
According to a seventh embodiment of the invention, mobile terminal 100 can obtain the broadcast message of the audio signal of wanting record, and uses broadcast message to obtain the index information corresponding with advertisement voice data.
Fig. 9 shows according to the figure of the advertisement providing method of seventh embodiment of the invention.
With reference to figure 9, in step 902, content providers 50 provides ad content to advertising media 10.In step 904, the advertisement audio frequency comprising the ad content that advertising media 10 outputs provide from content providers 50.
User can use mobile terminal 100 requests for the broadcast message of the ad content from advertising media 10 outputs.Term used herein " broadcast message " can refer to the information of having broadcasted which ad content in advertising media 10 of having indicated.For example, if broadcast medium 10 is TVs, broadcast message can comprise the title of the title of TV programme and airtime, television advertising and airtime etc.Particularly, user can, by the predetermined broadcast message request of mobile terminal 100 input, ask the information relevant with the ad content of current broadcast in advertising media 10.The input of scheduled broadcast information request can comprise: with predetermined motion or user input unit, carry out input request.
When receiving user's broadcast message request, mobile terminal 100 in step 906 to separated audio server 800 request broadcast messages, and in step 908 from audio server 800 receiving broadcasting informations.Although suppose that in the seventh embodiment of the present invention audio server 800 provides broadcast message, yet content providers 50 can provide broadcast message, or advertising media 10 also can provide broadcast message, if it has broadcast message.Separated broadcasting receiver also can provide broadcast message.Broadcast message for the scheduled time can be provided, or the broadcast message for institute's request time can be provided.When receiving broadcast message, mobile terminal 100 can be exported broadcast message, thereby permission user is known the relevant broadcast message of advertisement audio frequency comprising in the ad content of exporting with advertising media 10.
In step 910, mobile terminal 100 records advertisement audio frequency and stores the advertisement voice data recording.In step 912, mobile terminal 100 transmits among broadcast messages the broadcast message corresponding with recorded voice data and advertisement voice data to audio server 800.
Audio server 800 extracts the index information corresponding with advertisement voice data and broadcast message in step 914, and to mobile terminal 100, transmits described index information in step 916.Term used herein " index information " can refer to for distinguishing or the index information of the voice data that sign is corresponding with particular advertisement.For example, the index information that audio server 800 extracts represents for advertisement being mapped to the identification information of its broadcast message and advertisement voice data, and can be the types such as SOUND ID, advertisement ID.The type of index information can comprise for advertisement being mapped to any information and SOUND ID and the advertisement ID of its broadcast message and advertisement voice data.
When receiving index information, mobile terminal 100 extracts target purposes data in step 918, and to Advertisement Server 300, asks the advertisement corresponding with target purposes data and index information in step 920.
When receive for the advertising message corresponding with target purposes data and index information request time, Advertisement Server 300 is asked the target information corresponding with target purposes data in step 922 to target information DB380, and from target information DB380, receives the target information corresponding with target purposes data in step 924.
In response to described request, target information DB380 can from pre-stored target information, extract with target purposes data (, at least one in end message, user profile and positional information) corresponding target information, and provide target information to Advertisement Server 300.
End message can comprise with lower at least one: the ID of mobile terminal 100, model, manufacturer, OS information, IMEI information (or terminal identification information) and IDFA information (or distribute to terminal or user anonymous number).User profile can comprise with lower at least one: the user's of mobile terminal 100 user's sex, age of user and station address.Positional information can comprise with lower at least one: the mac address information of mobile terminal 100, community ID and GPS information.
When receiving target information, Advertisement Server 300 in step 926 to the advertisement DB350 request advertising message corresponding with target information and index information, and in step 928 from the advertisement DB350 reception advertising message corresponding with target information and index information.In another example, Advertisement Server 300 is the corresponding advertising message of search and target information and index information in advertisement DB350 directly, to obtain advertising message.
In step 930, Advertisement Server 300 is passed to mobile terminal 100 by the advertising message that receives from advertisement DB350 or search.
When receive from Advertisement Server 300 advertising message time, in step 934, mobile terminal 100 providing advertisement informations.For example, mobile terminal 100 is exported the video corresponding with the advertising message receiving, photo, text, station address, URL information, application message etc., thereby provides advertising message to user.
In step 932, after advertising message is provided, it has offered user by advertising message mobile terminal 100 notice accounting server 400.In another example, at Advertisement Server 300 after mobile terminal 100 provides advertising message, Advertisement Server 300 can notify accounting server 400 its advertising message has been offered to mobile terminal 100.In step 936, accounting server 400 provides and carries out charging for the advertisement to mobile terminal 100 according to predetermined charging policy.Accounting server 400 can be carried out charging according to different charging policy, and described charging policy depends on supplying method, as, advertisement is identified by motion or is inputted and provided by user.
Referring now to according to the detailed structure of the mobile terminal 100 of the embodiment of the present invention, Advertisement Server 300, advertisement DB350 and accounting server 400.
Figure 10 shows the figure of the structure of Advertisement Server 300, advertisement DB350 and accounting server 400 according to the embodiment of the present invention.
With reference to Figure 10, advertisement DB350 storage advertiser 500 feels like doing the advertising message of advertisement.Advertising message (for example comprises ad data 352, the ad data that represents advertisement, as, for video, photo, text, station address, URL information and the application message that the content of each advertisement is represented), advertisement classification 354, advertisement keywords 358 and for similar keyword and the recommendation keyword 356 of advertisement keywords.Advertisement DB350 provides the ad data corresponding with keyword to Advertisement Server 300, or the if there is no ad data corresponding with keyword, advertisement DB350 to Advertisement Server 300 provide with keyword under the corresponding similar keyword of advertisement classification.
Advertisement Server 300 receives advertisement voice data from mobile terminal 100, and the advertising message for advertisement voice data is provided.Advertisement Server 300 comprises that User Manager 312, transceiver 314, voice data-text converter 316, keyword extraction device 318, advertising message provide device 320, DB manager 322, match information DB324, audio file DB326, keyword match DB328, advertisement sound source extractor 332, index information extractor 334 and target information extractor 336.
The user's of User Manager 312 managing mobile terminals 100 user profile, management access information, monitors the user's of mobile terminal 100 access, and the advertising message used of the user of managing mobile terminal 100.The advertisement voice data that transceiver 314 receives from mobile terminal 100, and send the advertising message corresponding with advertisement voice data to mobile terminal 100.
Audio file DB326 by the advertisement voice data storage receiving hereof.The keyword that keyword match DB328 storage and the keyword extracting from advertisement voice data match.Match information DB324 storage is the keyword message of coupling in advance.
The storage of information in DB manager 322 management audio file DB326, keyword match DB328 and match information DB324, and output institute canned data.
The keyword that the keyword that advertising message provides device 320 uses and keyword extraction device 318 to extract matches, to the advertisement DB350 request search advertising message corresponding with keyword, the advertising message that reception searches, and to mobile terminal 100, send the advertising message receiving by transceiver 314.The corresponding advertising message of advertisement sound source that advertising message provides device 320 search to extract with advertisement sound source extractor 332.The corresponding advertising message of index information that advertising message provides device 320 search to extract with index information extractor 334.In addition the corresponding advertising message of target information that, advertising message provides device 320 search to extract with target information extractor 336.Advertising message provide device 320 notice accounting server 400 its to mobile terminal 100, sent advertising message.
Advertisement sound source extractor 332 extracts the advertisement sound source corresponding with advertisement voice data from advertisement sound source DB360, and provides device 320 that extracted advertisement sound source is provided to advertising message.
Index information extractor 334 extracts the index information corresponding with advertisement voice data from index information DB370, and provides device 320 that extracted index information is provided to advertising message.
Target information extractor 336 uses target purposes data to extract target information from target information DB380, and provides device 320 that extracted target information is provided to advertising message.
Accounting server 400 comprises charging policy manager 412 and charge processor 414.The charging policy of charging policy manager 412 each advertisement of storage, wherein will identify to provide described advertisement by the motion of mobile terminal 100.Charging policy manager 412 can according to advertisement be by motion identify provide or the different charging policy of storing providing is provided by user.When receiving advertising message, charge processor 414 is processed charging according to the charging policy of charging policy manager 412.For example, according to embodiments of the invention, can when there is motion, carry out charging, many advertisers can by inch of candle drop into a large amount of funds in advertisement to buy their required keyword.In addition, can measure the frequent degree that user asks advertisement when watching or listen to advertisement, thereby make it possible to measure advertising results based on motion identification.The measurement of advertising results for example can refer to and identify to measure by motion the number of times that user receives advertisement, or measures the purchase number of times of user after receiving advertisement and being subject to advertising impact.
Figure 11 show according to the embodiment of the present invention for the figure of structure of the mobile terminal 100 of advertisement is provided.
With reference to Figure 11, mobile terminal 100 comprises: user input unit 110, audio process 120, transceiver 130, motion identifier 140, storage device 150, controller 160 and display 170.
User input unit 110 can have keyboard or touch-screen, and described keyboard or touch-screen comprise the combination of a plurality of keys, for inputting various numerals, character and symbol, and for inputting various user commands.According to embodiments of the invention, user input unit 110 receives from user's advertisement applications and carries out request or audio recording request, and to controller 160 Forward-reques.
Audio process 120 receives advertisement audio signal from microphone 132 under the control of controller 160, the advertisement audio signal that record receives, and convert recorded advertisement audio signal to advertisement voice data.
Under the control of controller 160, for the transceiver 130 of wire/wireless communication, to Advertisement Server 300, send advertisement voice datas, and receive the advertising message corresponding with advertisement voice data from Advertisement Server 300.
Motion identifier 140 comprises the motion sensor for detection of the motion of mobile terminal 100, and identification by motion sensor senses to the motion of mobile terminal 100.Motion identifier 140 determines that whether the motion detecting is corresponding with predetermined motion.If the motion detecting is corresponding with predetermined motion, motion identifier 140 provides motion detection information to controller 160.For example, predetermined motion can be the corresponding motion of transmission predetermined and advertisement voice data, or the corresponding motion of input predetermined and ad-request.
Storage device 150 can be nonvolatile memory, and such as realizing with forms such as flash memory, hard disks, required data or the program of operation of mobile terminal 100 controlled in its storage.According to embodiments of the invention, storage device 150 comprises DB manager 152, voice data DB154 and user profile DB156.I/O and the storage of the data of DB manager 152 managing audio data DB154 and user profile DB156.The advertisement voice data that voice data DB154 storage is picked up and processed by microphone 132.User profile DB156 storage is used for the elemental user information of identifying user or mobile terminal 100, for example, and user's personal information and mobile terminal ID.
Controller 160 is controlled the overall operation of mobile terminal 100.According to embodiments of the invention, for example, when from the request of user input unit 110 (receiving, advertisement applications is carried out request or audio recording request) time, controller 160 is controlled audio process 120 and is recorded advertisement audio signal and store its advertisement voice data.If motion identifier 140 detects predetermined motion, controller 160 can be controlled audio process 120 and records advertisement audio signal and store its advertisement voice data.Particularly, as example, controller 160 can determine whether to identify predetermined motion on idle screen.If identify predetermined motion, controller 160 can be used for providing the advertisement applications of advertisement to record advertisement audio signal by execution.In another example, controller 160 can determine whether to identify predetermined motion when carrying out advertisement applications.If identify predetermined motion, controller 160 can record advertisement audio signal.In another example, controller 160 can determine whether to identify predetermined motion by inputting execution advertisement applications according to the user such as key input or touch input.If identify predetermined motion, controller 160 can record advertisement audio signal.
The advertisement audio signal that controller 160 storage is recorded, and control transceiver 130 and send the voice data of storing or send voice data and target purposes data to Advertisement Server 300 to Advertisement Server 300.When receiving advertising message, the advertising message that controller 160 outputs receive.
Display 170 can be implemented as liquid crystal display (LCD), organic electric lighting displaying device (OELD) etc.At the control line of controller 160, display 170 shows the advertising message receiving from Advertisement Server 300.
Figure 12 shows according to the flow chart of the operation of the mobile terminal 100 of the embodiment of the present invention.
With reference to Figure 12, in step 602, controller 100 determines whether to identify predetermined motion.For example, listen to or watch in advertising media such as TV, PC or broadcast receiver, provide comprise the advertisement of audio signal time, user can carry out the advertising message that motion receives the advertisement that this user listening to.
In example, mobile terminal 100 can be according to the predetermined motion on user's action recognition idle screen.In another example, mobile terminal 100 can be identified predetermined motion according to user's motion when carrying out advertisement applications.In another example, mobile terminal 100 can, by inputting execution advertisement applications according to users such as key input or touch input, be identified predetermined motion according to user's action.
Although embodiments of the invention supposition mobile terminal 100 determines whether to identify motion, however mobile terminal 100 can determine whether to exist user to input, for example, touch the inputs of input and key.
In step 604, when predetermined motion being detected, mobile terminal 100 records advertisement audio signal, converts the advertisement audio signal of record to advertisement voice data, and stores advertisement voice data.
Figure 13 a shows the figure that records advertisement audio signal according to the request based on user in mobile terminal of the embodiment of the present invention.With reference to figure 13a, if on such as the advertising media such as TV 10 for " XX " automobile provide comprise advertisement audio signal advertisement (for example, " the XX automobile with good mileage oil consumption ") time identify predetermined motion, mobile terminal 100 records advertisement audio signal, convert recorded advertisement audio signal to advertisement voice data, and store advertisement voice data.
Referring back to Figure 12, in step 606, mobile terminal 100 sends to Advertisement Server 300 the advertisement voice data of storing, or sends advertisement voice data and target purposes data to Advertisement Server 300.
In step 608, mobile terminal 100 determine its whether from Advertisement Server 300 receive the advertising message corresponding with advertisement voice data or with advertisement voice data and the corresponding advertising message of target purposes data.If do not receive advertising message, mobile terminal 100 is determined at step 610 request user retry, then returns to step 608.
Yet, when receiving advertising message, the advertising message that mobile terminal 100 receives in step 612 output.
Figure 13 b shows the figure of providing advertisement information in mobile terminal according to the embodiment of the present invention.
With reference to figure 13b, mobile terminal 100 can show the video corresponding with the advertising message receiving, photo, text, website, URL information, application message etc. on display 170.
As can be seen from the above description, according to embodiments of the invention, while listening to advertisement on media such as TV, PC and broadcast receiver, user can use the audio signal comprising in advertisement on mobile terminal 100, to receive easily its advertising message.In addition, advertisement agency can introduce motion identification, and described motion identification identification user rocks or moves mobile terminal 100, rather than existing user knocks or touches, thereby replace existing advertisement access method, therefore can realize new advertising business and create advertising income.
Although the keyword search from voice data is carried out in embodiments of the invention supposition in Advertisement Server, yet also can carry out the keyword search from voice data in mobile terminal.In addition, although supposition advertising media comprises TV, PC or broadcast receiver, yet advertising media can comprise any advertising media of the advertisement that comprises voice data can be provided by it.
Although exemplify and described the present invention with reference to particular implementation of the present invention, yet it will be appreciated by those skilled in the art that, under not departing from as the prerequisite of claims and the spirit and scope of the present invention that equivalent limited thereof, can make the modification in various forms and details.

Claims (15)

1. an advertisement generator, for receiving and advertisement is provided at mobile terminal, described advertisement generator comprises:
Audio process, for receiving and recording advertisement audio signal, and converts recorded advertisement audio signal to voice data;
Transceiver, for sending voice data and target purposes data to Advertisement Server, and from the Advertisement Server reception advertising message corresponding with voice data and target purposes data;
Output unit, for exporting the advertising message receiving; And
Controller, records advertisement audio signal for controlling audio process, and controls transceiver to Advertisement Server transmission voice data and target purposes data.
2. advertisement generator according to claim 1, wherein, target purposes data comprise at least one in following: end message, user profile and positional information.
3. advertisement generator according to claim 1, wherein, advertisement audio signal is for the advertisement from advertising media output, and described advertising media is corresponding to lower any one: TV TV, personal computer PC and broadcast receiver.
4. advertisement generator according to claim 1, also comprises: user input unit, for receiving the input from user;
Wherein, whether according to input from user be predetermined input to user input unit receive and record advertisement audio signal to controller if controlling audio process.
5. advertisement generator according to claim 4, wherein, user input unit comprises: motion identifier, the motion of carrying out on advertisement generator for identifying user, described predetermined input is the motion of rocking mobile terminal.
6. advertisement generator according to claim 1, wherein, advertising message comprises with lower at least one: video, photo, text, website, uniform resource position mark URL information and application message.
7. a method for advertisement is provided in advertisement generator, said method comprising the steps of:
At advertisement generator place, receive and record advertisement audio signal, convert recorded advertisement audio signal to voice data, and stores audio data;
At advertisement generator place, from advertisement generator to Advertisement Server, send voice data and target purposes data, and from the Advertisement Server reception advertising message corresponding with voice data and target purposes data; And
From advertisement generator providing advertisement information.
8. method according to claim 7, also comprises:
At advertisement generator place, receive the input from user; And
At advertisement generator place, according to the input from user, whether be that the input of being scheduled to receives and record advertisement audio signal.
9. method according to claim 8, wherein, the input receiving from user comprises:
Receive the motion that user carries out on advertisement generator, wherein predetermined motion is described predetermined input.
10. method according to claim 9, wherein, identify predetermined motion and comprise:
When showing idle screen, advertisement generator determines whether user has carried out motion; And
Determine whether the motion that user carries out is the motion of being scheduled to.
11. 1 kinds of Advertisement Servers, for providing advertisement to advertisement generator, described Advertisement Server comprises:
Transceiver, for from advertisement generator audio reception data and target purposes data, receives the target information corresponding with target purposes data, and to the advertisement generator transmission advertising message corresponding with voice data and target purposes data; And
Advertising message provides device, for the search advertising message corresponding with voice data and target information in pre-stored a plurality of advertising messages at advertising database DB.
12. Advertisement Servers according to claim 11, also comprise: index information extractor, for extracting the index information corresponding with the voice data receiving;
Wherein, advertising message provides device in advertisement DB, to search for advertising message corresponding with index information and target information in pre-stored described a plurality of advertising messages.
13. Advertisement Servers according to claim 11, wherein, transceiver receives the index information corresponding with voice data from audio server; And
Advertising message provides device in advertisement DB, to search for advertising message corresponding with index information and target information in pre-stored described a plurality of advertising messages.
14. 1 kinds of methods that advertisement is provided to advertisement generator in Advertisement Server, said method comprising the steps of:
From advertisement generator audio reception data and target purposes data;
The voice data that use receives and target purposes data, receive the relevant advertisements information among pre-stored a plurality of advertising messages in advertising database DB; And
To advertisement generator, send the advertising message receiving.
15. methods according to claim 14, wherein, target purposes data comprise at least one in following: end message, user profile and positional information.
CN201280061731.6A 2011-12-14 2012-12-14 Advertisement providing apparatus and method for providing advertisements Pending CN103988569A (en)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
KR10-2011-0134909 2011-12-14
KR20110134909 2011-12-14
KR1020120075695A KR20130069322A (en) 2011-12-14 2012-07-11 Apparatus and method for providing advertisement by interacting with motion
KR10-2012-0075695 2012-07-11
PCT/KR2012/010918 WO2013089487A1 (en) 2011-12-14 2012-12-14 Advertisement providing apparatus and method for providing advertisements

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US20110289098A1 (en) * 2010-05-19 2011-11-24 Google Inc. Presenting mobile content based on programming context

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