KR20150068531A - Method and apparatus for providing advertisement using linkage live broadcast - Google Patents
Method and apparatus for providing advertisement using linkage live broadcast Download PDFInfo
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- KR20150068531A KR20150068531A KR1020130153858A KR20130153858A KR20150068531A KR 20150068531 A KR20150068531 A KR 20150068531A KR 1020130153858 A KR1020130153858 A KR 1020130153858A KR 20130153858 A KR20130153858 A KR 20130153858A KR 20150068531 A KR20150068531 A KR 20150068531A
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- 238000000034 method Methods 0.000 title claims abstract description 15
- 238000012545 processing Methods 0.000 claims description 29
- 230000005540 biological transmission Effects 0.000 claims description 20
- 238000007726 management method Methods 0.000 claims description 12
- 238000013523 data management Methods 0.000 claims description 11
- 230000002194 synthesizing effect Effects 0.000 claims description 6
- 238000000605 extraction Methods 0.000 claims description 4
- 238000000926 separation method Methods 0.000 claims description 3
- 238000012546 transfer Methods 0.000 claims description 2
- 238000013507 mapping Methods 0.000 claims 2
- 238000012217 deletion Methods 0.000 claims 1
- 230000037430 deletion Effects 0.000 claims 1
- 239000000284 extract Substances 0.000 abstract description 2
- 230000000694 effects Effects 0.000 description 3
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
- G06F16/43—Querying
- G06F16/432—Query formulation
- G06F16/433—Query formulation using audio data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
- G06F16/43—Querying
- G06F16/432—Query formulation
- G06F16/434—Query formulation using image data, e.g. images, photos, pictures taken by a user
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- G—PHYSICS
- G10—MUSICAL INSTRUMENTS; ACOUSTICS
- G10L—SPEECH ANALYSIS TECHNIQUES OR SPEECH SYNTHESIS; SPEECH RECOGNITION; SPEECH OR VOICE PROCESSING TECHNIQUES; SPEECH OR AUDIO CODING OR DECODING
- G10L15/00—Speech recognition
- G10L15/22—Procedures used during a speech recognition process, e.g. man-machine dialogue
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- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
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Abstract
BACKGROUND OF THE INVENTION 1. Field of the Invention [0002] The present invention relates to an advertisement method and apparatus in conjunction with real-time broadcasting, and a substantial cost is paid for direct and indirect advertisement through a broadcasting channel broadcasted live. Also, the space and content that can be advertised while being broadcasted on a broadcasting channel are limited. In order to solve this problem, the feature points of the real-time broadcast are extracted and stored in the server, and the user extracts a part of the real-time broadcast image and searches for a smart phone to obtain broadcast channel information such as a broadcast title, And apparatus
Description
BACKGROUND OF THE INVENTION 1. Field of the Invention [0002] The present invention relates to an advertisement method and apparatus in conjunction with real-time broadcasting, and a substantial cost is paid for direct and indirect advertisement through a broadcasting channel broadcasted live. Also, the space and content that can be advertised while being broadcasted on a broadcasting channel are limited. In order to solve this problem, the feature points of the real-time broadcast are extracted and stored in the server, and the user extracts a part of the real-time broadcast image and searches for a smart phone to obtain broadcast channel information such as a broadcast title, And apparatus
Broadcasting channels are increasing in various media such as regular broadcasting, CATV, and Internet broadcasting, and authoring of video contents through broadcasting channels is also increasing. Broadcasters are generating profits through indirect advertising and direct advertising in video.
However, there are limitations in time and space for advertisements, and direct and indirect advertising methods are expensive.
SUMMARY OF THE INVENTION It is an object of the present invention to provide an advertisement apparatus interworking with real-time broadcasting.
It is another object of the present invention to provide an advertising method for interworking with real-time broadcasting.
And an advertisement method and apparatus for interworking with real-time broadcasting according to the object of the present invention.
A video / audio feature extractor for extracting video / audio features from a real-time broadcast device; An information data input unit for receiving as input information data of an information database managed / created / modified / deleted from an information data generator of a database management unit; A feature meta-synthesizer for synthesizing the feature point and the information data received from the video / audio feature extractor and the information data input device; A video / audio generation unit configured to include a characteristic meta transmission unit for transmitting the characteristic meta information;
And a characteristic meta receiving unit receiving the characteristic meta from the characteristic meta transmitting unit of the video / audio generating unit; A feature meta-separator for receiving the received feature meta from the feature meta-receiver and separating the feature meta into image / voice feature points and information data; A characteristic meta-separator for receiving data separated from the characteristic meta-separator and storing the data in a characteristic metadata database;
A video / audio feature extractor for extracting a video / audio feature from a terminal to perform a search such as a smart phone; An image / voice feature transfer unit for transferring the feature points received from the image / voice feature extractor to an external image / voice query unit; An information data receiving unit for receiving information data from an external video / audio inquiry unit; A user selection transmission unit for receiving a user selection such as input and click of a smart phone and transmitting the user selection to a database management unit; A video / audio retrieval unit configured to transmit a transmission result to a database management unit and to process the received result;
An image / voice feature receiving unit for extracting image / voice feature points from the image / voice search unit, receiving the transmitted content, and receiving image / voice features; A video / audio feature searching unit for searching for a feature meta database and an information database using received minutia information, searching for information data including related advertisement information such as product information, and transmitting the information data to the information data transmitting unit; A video / audio inquiry unit configured to transmit the received information data to the video / audio retrieval unit;
A user selection receiving unit for receiving user selection information such as click and text input from a video / audio search unit for searching video / audio using a terminal device such as a smart phone; A user selection processing unit for analyzing user selection information and performing processing such as compensation or storage; And a user search transmitting unit for transmitting a processing result such as compensation and storage for user selection to the video / voice search unit;
Metadata that is data including information data of video / audio characteristics and usage information; A feature database which is a meta data store having key / image feature data by using a feature meta, which is a combination of image / voice features and metadata; And a database including an information database, which is a repository having data such as advertisements, products, points, and the like.
The method may further include: a database processing step including generating, changing, and deleting information data;
A video / audio feature extraction step of extracting video / audio feature points from the video / audio generation unit; An information data input step of inputting from the database management part; Synthesizing characteristic meta data using input minutiae and information data; An image / voice generation step including a characteristic meta transmission step of transmitting a characteristic meta;
A characteristic meta receiving step of receiving a characteristic meta transmitted in a characteristic meta transmission step of the video / audio generation unit; A characteristic meta separation step of separating the received characteristic meta into minutiae and information data; A feature / metadata storage step of storing the separated data in a feature metadata database of a database;
A feature extracting step of extracting feature points of a video / voice to search feature points such as a smart phone; Transmitting a video / audio feature for transmitting a feature point extracted by the video / audio query unit; An information data receiving step of receiving information data as a search result from the video / audio inquiry unit; Selecting and transmitting user selection information such as click and text input to the data management unit; A video / audio retrieval step of receiving a processing result of user selection from a data management unit;
A video / audio feature receiving step of receiving information including video / audio feature points from the video / audio search unit; An image / voice feature searching step of searching feature meta data and information data through a feature meta database and an information database using the received information; An information data transmitting step of transmitting the retrieved information data to the requested video / voice retrieving unit;
A user selection receiving step of receiving user selection information received from the video / audio search unit; A user selection processing step of processing user selection; And a data management step including a user result transmission step of transmitting a result of the user processing to the image / voice search unit.
According to the advertisement method and apparatus that cooperate with the real-time broadcasting as described above, it is possible to obtain the effect of directly and indirectly applying the advertisement regardless of the paper in conjunction with the real-time broadcasting as described above.
The user can acquire information on the items of interest and contents while viewing the real-time broadcasting, and acquire a certain point by combining limited sales and cheap products with purchasing effects such as purchasing and reward advertisement through an advertisement sold for a limited period of time, Additional revenue is expected.
Advertisers can minimize the cost of direct and indirect advertising in real-time broadcasting as well as quick feedback on advertising. It is also possible to effect ads for limited sales and online sales.
FIG. 1 is a block diagram of an embodiment of the present invention.
2 is a flowchart of a database processing step according to an embodiment of the present invention.
3 is a flowchart illustrating steps of a video / audio generation unit and a video / audio storage unit according to an embodiment of the present invention.
4 is a flowchart illustrating steps of a video / audio inquiry unit, a video / audio search unit, and a data management unit according to an exemplary embodiment of the present invention.
While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments.
It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.
The terms first, second, A, B, etc. may be used to describe various elements, but the elements should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.
For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component. And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.
It is to be understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, .
On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between
The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise.
In the present application, the terms "comprises" or "having" and the like are used to specify that there is a feature, a number, a step, an operation, an element, a component or a combination thereof described in the specification, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.
Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs.
Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.
Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings.
1 is a block diagram of an apparatus according to an embodiment of the present invention.
A video / audio feature extractor 110 for extracting video / audio features from a real-time broadcast device; An information
And a characteristic
A video / audio feature extractor 310 for extracting video / audio features from a terminal to perform a search such as a smart phone; An image / voice feature transmission unit 320 for transmitting the feature points received from the image / voice feature extractor to an external image / voice query unit; An information data receiving unit 340 for receiving information data from an external video / audio inquiry unit; A user selection transmission unit 350 for receiving a user selection such as input and click of a smart phone and transmitting the user selection to a database management unit; And a user processing result receiving unit (360) for transmitting and processing the transmission result to the database management unit (300);
An image / voice feature receiving unit 410 for extracting image / voice feature points from the image / voice search unit, receiving the transmitted content, and receiving image / voice features; A video / audio feature search unit (420) for searching for a feature meta database and an information database using the received feature point information, searching for information data including related advertisement information such as product information, and transmitting the information data to the information data transmission unit; A video / audio inquiry unit 430 including an information data transmission unit for transmitting the received information data to the video / audio search unit;
A user selection receiving unit 510 for receiving and receiving user selection information such as click and text input from a video / voice search unit for searching video / audio using a terminal device such as a smart phone; A user selection processing unit 520 for analyzing user selection information and performing processing such as compensation or storage; And a user search transmission unit 530 for transmitting processing results such as compensation and storage for user selection to the image / voice search unit 530;
Metadata 610, which is data including information data and usage information of video / audio characteristics; A feature database 620 serving as a meta data store having image / voice feature data as keys by using a feature meta, which is data obtained by combining image / voice features and metadata; And a
2 is a flowchart of a database processing step according to an embodiment of the present invention.
And a step (S600) of a database processing step (S600) including a step (S530) of creating, changing, and deleting information data.
3 is a flowchart illustrating steps of a video / audio generation unit and a video / audio storage unit according to an embodiment of the present invention.
A video / audio feature extraction step (S110) of extracting video / audio feature points from the video / audio generation unit; An information data input step (S120) input from the database management unit; Synthesizing the characteristic meta using the input minutiae and the information data (S130); A video / audio generation step S100 including a characteristic meta transmission step S140 for transmitting a characteristic meta;
A characteristic meta receiving step (S210) of receiving a characteristic meta transmitted in a characteristic meta transmission step of the video / audio generation unit; A characteristic meta separation step (S220) of separating the received characteristic meta into minutiae and information data; And a feature / metadata storage step (S230) of storing the separated data in the feature metadata database of the database (S200).
4 is a flowchart illustrating steps of a video / audio inquiry unit, a video / audio search unit, and a data management unit according to an exemplary embodiment of the present invention.
A feature extraction step S310 of extracting image / speech feature points to search feature points such as a smart phone; A step S320 of transmitting a video / audio feature for transmitting a feature point extracted by the video / audio inquiry unit; An information data receiving step (S340) of receiving information data as a search result from the video / audio inquiry unit; A use selection transmitting step (S350) for transmitting user selection information such as click and text input to the data management unit; A video / audio retrieval step (S300) including a user processing result reception step (S360) receiving a processing result of user selection from the data management unit;
An image / voice feature receiving step (S410) of receiving information including image / voice feature points from the image / voice search unit; An image / voice feature searching step (S420) of searching feature meta and information data through the feature meta database and the information database using the received information; And transmitting the retrieved information data to the requested video / audio retrieval unit (S430);
A user selection receiving step (S510) of receiving user selection information received from the video / audio search unit; A user selection processing step (S520) of processing user selection; And a data management step S500 including a user result transmission step S530 for transmitting the result of the user processing to the image / voice search unit.
100: video / audio generating unit
200: Video / audio storage unit
300: Video / voice search unit
400: video / audio inquiry unit
500:
600: Database
Claims (5)
A video / audio feature extractor for extracting video / audio features from a real-time broadcast device; An information data input unit for receiving as input information data of an information database managed / created / modified / deleted from an information data generator of a database management unit; A feature meta-synthesizer for synthesizing the feature point and the information data received from the video / audio feature extractor and the information data input device; A feature / meta-transmitter configured to transmit feature meta information including extracted feature points and information data;
And a characteristic meta receiving unit receiving the characteristic meta from the characteristic meta transmitting unit of the video / audio generating unit; A feature meta-separator for receiving the received feature meta from the feature meta-receiver and separating the feature meta into image / voice feature points and information data; A characteristic meta-separator for receiving data separated from the characteristic meta-separator and storing the data in a characteristic metadata database;
A video / audio feature extractor for extracting a video / audio feature from a terminal to perform a search such as a smart phone; An image / voice feature transfer unit for transferring the feature points received from the image / voice feature extractor to an external image / voice query unit; An information data receiving unit for receiving information data from an external video / audio inquiry unit; A user selection transmission unit for receiving a user selection such as input and click of a smart phone and transmitting the user selection to a database management unit; A video / audio retrieval unit configured to transmit a transmission result to a database management unit and to process the received result;
An image / voice feature receiving unit for extracting image / voice feature points from the image / voice search unit, receiving the transmitted content, and receiving image / voice features; A video / audio feature searching unit for searching for a feature meta database and an information database using received minutia information, searching for information data including related advertisement information such as product information, and transmitting the information data to the information data transmitting unit; A video / audio inquiry unit configured to transmit the received information data to the video / audio retrieval unit;
A user selection receiving unit for receiving user selection information such as click and text input from a video / audio search unit for searching video / audio using a terminal device such as a smart phone; A user selection processing unit for analyzing user selection information and performing processing such as compensation or storage; A user search transmitter for transmitting processing results such as compensation and storage for user selection to the image / voice search unit, and an information data generator for generating, modifying and deleting information data in an information database;
Metadata that is data including information data of video / audio characteristics and usage information; A feature database which is a meta data store having key / image feature data by using a feature meta, which is a combination of image / voice features and metadata; And a database including an information database, which is a repository having data such as advertisement, product, point, and the like,
And an automatic deletion function of the feature meta database after a predetermined time elapses
And adding a value obtained by extracting a minutiae pointing to an external speech recognition in a step of mapping the control function.
A database processing step including generating, changing, and deleting information data;
A video / audio feature extraction step of extracting video / audio feature points from the video / audio generation unit; An information data input step of inputting from the database management part; Synthesizing characteristic meta data using input minutiae and information data; An image / voice generation step including a characteristic meta transmission step of transmitting a characteristic meta;
A characteristic meta receiving step of receiving a characteristic meta transmitted in a characteristic meta transmission step of the video / audio generation unit; A characteristic meta separation step of separating the received characteristic meta into minutiae and information data; A feature / metadata storage step of storing the separated data in a feature metadata database of a database;
A feature extracting step of extracting feature points of a video / voice to search feature points such as a smart phone; Transmitting a video / audio feature for transmitting a feature point extracted by the video / audio query unit; An information data receiving step of receiving information data as a search result from the video / audio inquiry unit; Selecting and transmitting user selection information such as click and text input to the data management unit; A video / audio retrieval step of receiving a processing result of user selection from a data management unit;
A video / audio feature receiving step of receiving information including video / audio feature points from the video / audio search unit; An image / voice feature searching step of searching feature meta data and information data through a feature meta database and an information database using the received information; An information data transmitting step of transmitting the retrieved information data to the requested video / voice retrieving unit;
A user selection receiving step of receiving user selection information received from the video / audio search unit; A user selection processing step of processing user selection; And a data management step including a user result transmission step of transmitting the result of the user processing to the image / voice search unit.
Wherein the step of mapping the control function includes adding a value obtained by extracting minutiae points of external speech recognition to the control function to include a control function in a step
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| KR1020130153858A KR20150068531A (en) | 2013-12-11 | 2013-12-11 | Method and apparatus for providing advertisement using linkage live broadcast |
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| KR1020130153858A KR20150068531A (en) | 2013-12-11 | 2013-12-11 | Method and apparatus for providing advertisement using linkage live broadcast |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2017022880A1 (en) * | 2015-07-31 | 2017-02-09 | 이성용 | Advertisement matching system and method for providing advertisements having relevance to video contents |
| CN108073670A (en) * | 2017-04-12 | 2018-05-25 | 北京市商汤科技开发有限公司 | Business object recommends method, apparatus and electronic equipment |
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2013
- 2013-12-11 KR KR1020130153858A patent/KR20150068531A/en not_active Application Discontinuation
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2017022880A1 (en) * | 2015-07-31 | 2017-02-09 | 이성용 | Advertisement matching system and method for providing advertisements having relevance to video contents |
| CN108073670A (en) * | 2017-04-12 | 2018-05-25 | 北京市商汤科技开发有限公司 | Business object recommends method, apparatus and electronic equipment |
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