CN103886484A - Shopping guiding system for large-scale commercial block - Google Patents
Shopping guiding system for large-scale commercial block Download PDFInfo
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- CN103886484A CN103886484A CN201410093043.9A CN201410093043A CN103886484A CN 103886484 A CN103886484 A CN 103886484A CN 201410093043 A CN201410093043 A CN 201410093043A CN 103886484 A CN103886484 A CN 103886484A
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Abstract
The invention provides a shopping guiding system for a large-scale commercial block. The shopping guiding system comprises a user terminal, a commercial tenant terminal and a server. The user terminal further comprises an input/output operation panel, a data storage unit, a wireless communication unit, a positioning and navigation unit and a master control unit. According to a method, commodity shopping guiding in the large-scale commercial block with a plurality of independently-operated and independently-managed shopping malls and physical stores is supported, only corresponding stores, special areas, subareas and the like are positioned instead of accurate positioning of commodities, the threshold of the requirement for hardware is low, and deployment and execution are convenient; on the basis of the uncertainty of shopping targets of a consumer, commodity individualized recommendation information is provided according to the user consumption intention; on the basis of the diversity of the shopping targets of the consumer, optimized shopping navigation line information is provided according to the user shopping tendency. According to the shopping guiding system for the large-scale commercial block, commodities with the user intention within the certain surrounding range can be efficiently and rapidly found, the phenomenon that the consumer repeatedly goes back and forth among different physical stores of a shopping mall for comparing the commodities is avoided, and the effect of user consumption experience is improved.
Description
Technical field
The present invention relates to commodity shopping guide technology, specifically a kind of purchase guiding system and method that relates to the solid shop/brick and mortar store environment such as market, shop of many independent management, management for large scale business block, food and drink block, indoor mall etc.
Background technology
Along with the development of ecommerce, although increasing people have selected shopping at network, but the problems such as for solid shop/brick and mortar store shopping, shopping at network exists that Word message describes that limited, pictorial information shows that aberration, On-site Experience disappearance, material are difficult to ensure with size, postal delivery spending and time delay.Particularly some clothing footwear etc. need to be tried on, and that cosmetics etc. need is on probation, food and drink etc. need the commodity of the character such as on-the-spot consumption, particularly like this.Therefore, solid shop/brick and mortar store shopping still exists some superiority.Concentrate because the positions such as large scale business block commodity amount, types of brand, market and shop are relative, consumer selects widely, at present, people often select large scale business block, food and drink block, indoor large market to consume in the time that solid shop/brick and mortar store is done shopping.When consumer does shopping in large scale business block, there is following characteristic:
What 1, consumer paid close attention to the most is commercial quality (comprising service quality), brand and price, pursues and buy best purpose commodity within the scope of whole business block instead of within the scope of certain specific market solid shop/brick and mortar store;
2, consumer's uncertainty of objective of doing shopping.Compared with inputting the behavior of the information search commodity such as concrete trade name, commodity brand when the shopping at network, there is certain nature of leisure, impromptu consumer in the shopping behavior of business block in consumer.Before going to business block, consumer often just has a general purpose to the consumption of oneself, as merchandise classification, commodity brand etc., do not exist even consumption purpose roughly (only to pay close attention to commodity brand, classification etc., do not buy the plan of concrete commodity), only in order to loosen and leisure, after being in the action, whether offhand decision is bought, as seen after the preferential sales promotion of certain cosmetics, although any cosmetics of planned purchases not before setting out, but because the large offhand decision of sales promotion amplitude is chosen, and for example offhand decision carries out food and drink consumption etc. in business block when noon,
3, consumer's diversity of target of doing shopping.When same consumer does shopping in business block, shopping tendency (is only paid close attention to concrete merchandise news, as size, optional brand, style, Price Range etc., have clear and definite purchase plan) not often commodity, and be likely plurality of classes difference, style difference, multiple commodity that brand is different, as change according to the season period in a business block shopping process, select shoes and clothes to also have jewellery etc. simultaneously;
4, shopping environment location distribution is wide, and each market solid shop/brick and mortar store is managed each other and managed independence, distributes and does not have evident regularity;
5, commercial promotions information dynamic.Commercial promotions are different along with the difference of festivals or holidays, the situation of even exist in the solid shop/brick and mortar store of part market in limited time/limitation sales promotion.
By to above specificity analysis, can find, when doing shopping or consume in large scale business block at present, exist following problem:
1, commerce area geographic range is large, geographic distribution position is irregular, and consumer conventionally need to spend the time of a few hours and in many solid shop/brick and mortar store, market, shop, search, compares, selects to meet the commodity of self-demand, and spended time cost is high;
2, consumer is not in the situation that route is gone window-shopping in planning in advance, be difficult to come to personally all solid shop/brick and mortar store of managing goods for purchase or brand simultaneously, easily miss the same money of lowest price, the same brand article that meet consumption purpose and shopping tendency, at promotion phases such as festivals or holidays, situation is particularly like this;
3, a lot of business block exists comprehensive shopping plaza, in these comprehensive shopping plazas, the commodity of user intent may be contained in some brand prefecture or subarea, whether user must come to these shopping plaza brand prefectures personally or sub-StoreFront can understand whether there are required commodity, exist sales promotion preferential.Therefore, consumer tends to take much time and in each comprehensive shopping plaza, searches, compares commodity with energy.This has just caused the blindness of consumer's shopping process, waste muscle power, energy and time;
4, current most of market, shop are in order to make more consumer understand commodity and sales promotion information in its shop, provide papery promotional pamphlet, sales promotion list to expand range of publicity by the consumer in business block, but still exist real potential purchase consumer and fail to receive promotional pamphlet and sales promotion list, miss the problem of purchasing opportunities.
Therefore, need a kind of a kind of versatility purchase guiding system and method for places such as large scale business block, food and drink block, indoor large markets, for consumer improves a kind of shopping efficiently and consumption solution.
At present, reliable commercial promotions Shopping Guide is traditional workman shopping guide mode that the latter recommends corresponding commodity in its place solid shop/brick and mortar store or in market according to consumer demand and purpose, also exists some to rely on correlation techniques to provide the mode of solution for solid shop/brick and mortar store or comprehensive mall shopping.
Such as scheme 1, the Chinese invention patent " a kind of market shopping guide system based on RFID technology " that publication number is CN1845163A.This patent is by sticking RFID label at commodity or goods carrier, when the hand-held portable terminal device that receives/read RFID label information of client moves in shopping area, portable terminal device reads the coded message in RFID label, determines that client's positional information travel direction navigate thereby then utilize RFID location technology to obtain the goods carrier numbering nearest apart from client.
And for example scheme 2, the Chinese invention patent " shopping guide method, purchase guiding system and mobile terminal " that publication number is CN103473679A.The described shopping guide's server of this patent is determined the positional information of client and target commodity by radio-frequency (RF) tag, the path that acquisition for mobile terminal is definite according to this positional information, thereby help client to find rapidly target commodity, save client's shopping-time, improved user's experience.
And for example scheme 3, the Chinese invention patent " for indoor mall shopping, exhibitions guide to visitors and scenery guide's precision navigation system " that publication number is CN101694524B.The described system of this patent is by portable terminal device, indoor wireless communication system, server, and the indoor accurate real-time positioning system that comprises positioning label, alignment sensor and engine of positioning forms.The positioning label being integrated in portable terminal device sends positioning signal by frequency, after being processed, converts three-dimensional fix information to by indoor accurate real-time positioning system, then passes to server, makes server can determine the current three-dimensional space position of portable terminal device.This patent can reach the accurate visual navigation that can arrive to indoor article route, and user can retrieve and specify article then to navigate by portable terminal device, is a kind of active accurate location and navigation technology.
And for example scheme 4, the Chinese utility model patent " a kind of mobile phone market shopping guide system " that publication number is CN202854884U.This patent is by market terminal being linked to local WIFI network, so make user mobile phone with WIFI module in inside, market by WIFI network to market terminal inquiry, obtain the commodity relevant information in market, to be reached for user shopping guide's object.
In addition, the companies such as domestic Baidu, Alibaba also provide the service of mark trade company in map for solid shop/brick and mortar store such as market, supermarket, retail shops, to facilitate the corresponding trade company of fast finding and merchandise news in map.
Rely on Traditional Man shopping guide's mode, efficiency is low and be only confined to market, sales promotion Shopping Guide place or inside, shop, can not provide preferred shopping scheme and guidance for user for the situation of whole commercial shopping block.And adopt correlation technique to provide in the mode of solution for solid shop/brick and mortar store or comprehensive mall shopping, scheme 1, scheme 2 depend on radio-frequency technique, 3 of schemes have adopted positioning label technology, this three schemes or by set up radio-frequency (RF) tag in shopping place, or reach the object of accurately searching merchandise news by increasing positioning label in the portable equipment of using user.In addition, the target of these three schemes helps user in market, navigate to fast some commodity and design.Scheme 4 is to depend on mobile phone to carry out end to end communication by WIFI network and market terminal and search merchandise news, not only require the market inner WIFI of deployment network, and require user mobile phone also to access WIFI network (the WIFI network possibility difference of different markets or shopping area of inside, market, need user manually frequently in different WIFI networks, to switch, this will relate to the problems such as link cipher inquiry and network switching, and user operates inconvenience).The situation that scheme 1, scheme 2, scheme 3, scheme 4 are all done shopping in the solid shop/brick and mortar store of same market for user, in the time that user consumes or goes sight-seeing in places such as large scale business blocks, if employing scheme 1 is served for user provides shopping guide to the technology of scheme 4, require all operation independent of one another in whole business block, the market of management, shop solid shop/brick and mortar store all to adopt identical scheme, user side can recognize all merchandise newss of whole block, and does not consider and relate to for the commodity that occur multiple same moneys, similar, different operation market simultaneously.In addition, this class scheme also needs the hardware facilities such as a large amount of radio-frequency (RF) tag and radio frequency label read-write machine, positioning label, portable terminal device, WIFI access point.
And as Taobao's " map is searched " of " Baidu's map " of Baidu, Alibaba, " local life circle " although etc. the Map Services permission trade company that provides at the enterprising mark for solid shop/brick and mortar store position of doing business of map, and can check by map the particular location distributed intelligence (the highest certain street number that is accurate to of this information) of optional commodity, but it only limits to a certain particular commodity, user only can inquire about a kind of commodity each time.In addition,, for the megastore of containing more greatly multiple commodity brands, the type of merchandise, this Map Services has no idea to navigate to concrete subregion (as certain motion brand sale district).
To sum up analyzing, there is the deficiency of following aspect in above scheme:
1, too pursue accurate localization, depend on specific hardware facility, along with the expansion of the scope of deployment, the hardware relevant cost of plan implementation and enforcement will significantly increase;
2, be absorbed in location and the direction navigation of particular commodity in single market, do not consider and relate to the situation that simultaneously occurs the satisfactory market/commodity of many families, cannot meet consumer's several merchandise classification differences of one-time search in whole business block, brand difference, the demand that is satisfied with the most commodity that businessman is different is also that local optimum is not equal to global optimum;
3 or be absorbed in commodity in single market and search (if scheme 1 is to scheme 4), or be absorbed in all business places (as Taobao's " map is searched " of " Baidu's map " of Baidu, Alibaba, " local life circle ") of searching a certain commodity or brand on map, the latter cannot specialize the subregion in certain market, and more main is cannot meet aforesaid consumer do shopping target uncertainty and diversity;
4, cannot subtract N unit, buy two and send first-class and concrete commodity irrelevant sales promotion information for consumer provides such as sales promotion in limited time, the full M of consumption unit;
The optimization route that 5, cannot provide consumer to come to different market, Duo Jia geographic position personally, as preferential in geographic position, sales promotion amplitude is preferential, price priority, kinds of goods supply are preferential, or the optimization route of multiple strategy combination etc.;
6, in time (different time sections sales promotion amplitude difference) is inclined to the commodity personalized recommendation information of (as certain motion brand, certain cosmetics brand) and the navigation way information service of doing shopping for consumer provides according to personal spending intention or shopping;
7, need the frequent active of consumer, inquire about, check portable terminal device/handheld device by hand, the commodity that each wish is bought all need to inquire about relevant information, poor user experience one time.
Summary of the invention
Object of the present invention is exactly the deficiency in order to solve prior art and a kind of hardware cost of providing is low, dispose and implement conveniently, use succinct large scale business block purchase guiding system and method flexibly, take into account consumer's shopping target uncertainty and diversity, consumer can be inclined to according to the consumption purpose of self and shopping, while shopping in large scale business block, can be effective, find rapidly the purpose commodity in periphery certain limit, avoid repeatedly coming and going the phenomenon that different markets solid shop/brick and mortar store compares commodity, the shopping navigation way of optimization is provided simultaneously, improving customer consumption experiences.
For realizing above-mentioned technical purpose, reach above-mentioned technique effect, the present invention is achieved through the following technical solutions:
For a purchase guiding system for large scale business block, it is characterized in that, it comprises: user terminal, merchant tenninal, and server.User terminal further comprises input/output operations panel, data storage cell, wireless communication unit, location navigation unit, main control unit.
User terminal, be mainly used in monitor user ' position, and communicate with server, the latter provides commodity personalized recommendation information and the service of shopping navigation way according to user's personal spending intention and shopping tendency for consumer, it can be for the various portable intelligent equipment with access and location navigation ability, as smart mobile phone, panel computer, intelligent glasses etc.
Further, the input/output operations panel of described user terminal, for arranging for user for the probabilistic consumption purpose of shopping target parameter, as multiple commodity brand, the information such as merchandise classification, and for the multifarious shopping tendency of shopping target parameter, as multiple merchandise classification, and corresponding brand, size, style, the information such as Price Range, also there is output display simultaneously, voice, the prompt facilities such as vibration, as having a mind commodity in the certain geographic range of user's current location time, can adopt vibration, the forms such as voice are carried out reminding user, simultaneously also can be by forms such as the positional information of screen display purpose commodity in map, for providing the shopping of directive property direction, user guides.
Further, the data storage cell of described user terminal, for storing user's consumption purpose and commodity personalized recommendation information and the shopping navigation way information etc. that shopping tendency parameter, server end are sent, preferred version also comprises the off-line map of business block, place etc.
Further, the wireless communication unit of described user terminal, for carrying out data communication with remote server, communication mode can be various any forms that can enter the Internet, as 3G, 4G, WIFI etc.
Further, the location navigation unit of described user terminal, for determining the current geographic location of user, and provide user side tropism navigation feature, it can adopt location and the navigation algorithm of various maturations, as architecture (precision is 100 ~ 300 meters), WIFI location (precision is 30 ~ 200 meters), GPS location (precision is 30 meters) etc., it can be also the combination of some modes.
Further, the main control unit of described user terminal, be used for controlling other each hardware modules of user terminal, the customer position information that utilizes location navigation unit to detect, point out commodity personalized recommendation information according to arranging to user of user, and shopping navigation way information, these shopping guide's information on services are provided to user terminal according to user's subscription strategy by remote server.
Merchant tenninal, is mainly used in providing for each trade company the service of uploading, upgrade market/shop/subregion geographical location information, merchandise news (as merchandise classification, brand, Price Range, tank farm stock), sales promotion information (subtract N unit as consumed full M unit, buy two send first-class), validity information etc. to server.It can be any computing equipment that can enter the Internet, as notebook computer, desktop computer, panel computer etc.
Server, be mainly used in receiving market/shop/subregion geographical location information that each merchant tenninal sends, merchandise news, sales promotion information, validity information etc., and the subscription information that contains consumer spending purpose and shopping tendency of reception user terminal transmission, and according to user position and requirement, send commodity personalized recommendation information and shopping navigation way information to user terminal.It can be any traditional server with certain service processing ability that can enter the Internet, Cloud Server, virtual server etc., and has the cartographic information of each business block.
User terminal, merchant tenninal all communicate with server, and communication mode is any mode that can enter the Internet, as broadband, 3G, 4G etc.
For a shopping guide method for large scale business block, further comprise the uncertain shopping guide method of shopping target, and shopping target diversity shopping guide method.
The uncertain shopping guide method of shopping target, object is for user provides commodity personalized recommendation information, it is characterized in that, comprises the steps:
Whether SU01: user user terminal arranges consumption purpose, as subscription information such as commodity brand, merchandise classifications, and adopt the correlation parameters such as off-line shopping guide/online shopping guide's pattern, prompting range;
SU02: the wireless communication unit by user terminal is to remote server registered user set consumption purpose subscription information and correlation parameter;
SU03: if user selects off-line shopping guide pattern, perform step SU04, otherwise execution step SU10;
SU04: the commodity personalized recommendation information of subscribing to before all users of the disposable download of user terminal, these information are searched, are calculated and provide according to the consumption purpose subscription information in step SU02 by remote server in the information of being submitted to by each merchant tenninal;
SU05: user terminal utilizes location navigation unit to be updated periodically the positional information of self;
SU06: the main control unit of user terminal utilizes the user's current location information in step SU05, searches the solid shop/brick and mortar store geographic position distances such as market/subregion and is less than prompting range parameter and the not yet recommended commodity personalized recommendation information in step SU01 in the commodity personalized recommendation information in step SU04;
SU07: user terminal is pointed out commodity personalized recommendation information by forms such as display screen, prompt tone, vibrations to user;
SU08: judge whether user switches to online shopping guide's pattern, if perform step SU10, otherwise execution step SU09;
SU09: judge whether user exits, and performs step SU05 if do not exit, otherwise finish whole shopping guide method;
SU10: user terminal utilizes location navigation unit to be updated periodically the positional information of self, and this positional information is sent to remote server;
SU11: remote server is received after the updating message of customer position information, search all market/shops solid shop/brick and mortar store that meet customer consumption purpose that are less than the prompting range parameter in step SU01 apart from this position according to this positional information, and corresponding commodity personalized recommendation information is sent to user terminal;
SU12: user terminal is received after the commodity personalized recommendation information that remote server sends, pointed out to user with forms such as display screen, prompt tone, vibrations;
SU13: judge whether user switches to off-line shopping guide pattern, if perform step SU04, otherwise execution step SU14;
SU14: judge whether user exits, and performs step SU10 if do not exit, otherwise finish whole shopping guide method.
Shopping target diversity shopping guide method, object is for user points out shopping navigation way information, it is characterized in that, comprises the steps:
SM01: user user terminal arranges the subscription information such as shopping tendency, as information such as the classification of the multiple commodity that may buy, brand, size, style, Price Range;
SM02: the wireless communication unit by user terminal is inclined to subscription information to the set shopping of remote server registered user;
SM03: user terminal utilizes location navigation unit to be updated periodically the positional information of self, and this positional information is sent to remote server;
SM04: the current location information that remote server upgrades according to user, and the shopping of registering in step SM02 tendency subscription information, on the map of business block, search satisfactory all commodity, and the algorithm of the some appointed places of traversal map by various maturations calculates user's shopping navigation way information accordingly, can adopt different strategies, as preferential in geographic position, sales promotion amplitude is preferential, price priority, kinds of goods supply are preferential, or the combination of multiple strategy.Because user exists target uncertainty in shopping process, therefore user may depart from shopping navigation way, therefore where necessary the current location information after upgrading according to user is recalculated to shopping navigation way;
SM05: user terminal is received after the shopping navigation information that remote server sends, pointed out to user with forms such as display screen, prompt tone, vibrations;
SM06: judge whether user finishes shopping, perform step SM03 if do not finish shopping, otherwise finish whole shopping guide's algorithm.
Two methods of the uncertain shopping guide method of shopping target and shopping target diversity shopping guide method can be used in concrete implementation process simultaneously, and contradiction not each other, is only in the time of execution step SM04, may in time recalculate shopping navigation way.
The invention has the beneficial effects as follows: hardware requirement is low, dispose and implement conveniently, take into account consumer's shopping target uncertainty and diversity, consumer can be inclined to according to the consumption purpose of self and shopping, while shopping in large scale business block, can find effectively and quickly the purpose commodity in periphery certain limit, avoid repeatedly coming and going the phenomenon that different markets solid shop/brick and mortar store compares commodity, the shopping navigation way of optimization is provided simultaneously, improve customer consumption and experience.
Further, the present invention is supported in the commodity shopping guide of the large scale business block of the market of containing many independent management, management, shop solid shop/brick and mortar store;
Further, the present invention does not carry out accurate commodity location, only navigates to corresponding shop, prefecture, subregion etc., and it is convenient that hardware requirement threshold is low, deployment is implemented;
Further, the present invention is directed to consumer's target uncertainty of doing shopping, provide commodity personalized recommendation information according to customer consumption purpose;
Further, the present invention is directed to consumer's target diversity of doing shopping, provide the shopping navigation way information of optimization according to user's tendency of doing shopping.
Brief description of the drawings
Fig. 1 is the purchase guiding system structural representation of the present invention for large scale business block;
Fig. 2 is user terminal structural representation of the present invention;
Fig. 3 is the shopping target uncertain shopping guide method process flow diagram of the present invention for large scale business block;
Fig. 4 is the shopping target diversity shopping guide method process flow diagram of the present invention for large scale business block.
Embodiment
Below in conjunction with accompanying drawing and specific embodiment, technical solution of the present invention is described in further detail, can be implemented so that those skilled in the art can better understand the present invention also, but illustrated embodiment is not as a limitation of the invention.
As shown in Figure 1, comprise for the purchase guiding system of large scale business block: user terminal 101, merchant tenninal 102, and server 103.User terminal 101 further comprises: input/output operations panel 104, data storage cell 105, wireless communication unit 106, location navigation unit 107, main control unit 108.
As shown in Figure 2, main control unit 108 is connected with input/output operations panel 104, data storage cell 105, wireless communication unit 106, location navigation unit 107 respectively, respectively and be two-way communication between input/output operations panel 104, wireless communication unit 106, described location navigation unit 107, data storage cell 105 data send to main control unit 108 to main control unit 108.
User terminal 101, be mainly used in monitor user ' position, and communicate with server 103, the latter provides commodity personalized recommendation information and the service of shopping navigation way according to user's personal spending intention and shopping tendency for consumer, it can be for the various portable intelligent equipment with access and location navigation ability, as smart mobile phone, panel computer, intelligent glasses etc.
Further, the input/output operations panel 104 of described user terminal 101, for arranging for user for the probabilistic consumption purpose of shopping target parameter, as multiple commodity brand, the information such as merchandise classification, and for the multifarious shopping tendency of shopping target parameter, as multiple merchandise classification, and corresponding brand, size, style, the information such as Price Range, also there is output display simultaneously, voice, the prompt facilities such as vibration, as having a mind commodity in the certain geographic range of user's current location time, can adopt vibration, the forms such as voice are carried out reminding user, simultaneously also can be by forms such as the positional information of screen display purpose commodity in map, for providing the shopping of directive property direction, user guides.
Further, the data storage cell 105 of described user terminal 101, for storing user's consumption purpose and commodity personalized recommendation information and the shopping navigation way information etc. that shopping tendency parameter, server end are sent, preferred version also comprises the off-line map of business block, place etc.
Further, the wireless communication unit 106 of described user terminal 101, for carrying out data communication with remote server 103, communication mode can be various any forms that can enter the Internet, as 3G, 4G, WIFI etc.
Further, the location navigation unit 107 of described user terminal 101, for determining the current geographic location of user, and provide user side tropism navigation feature, it can adopt location and the navigation algorithm of various maturations, as architecture (precision is 100 ~ 300 meters), WIFI location (precision is 30 ~ 200 meters), GPS location (precision is 30 meters) etc., it can be also the combination of some modes.
Further, the main control unit 108 of described user terminal 101, be used for controlling other each hardware modules of user terminal, the customer position information that utilizes location navigation unit 107 to detect, point out commodity personalized recommendation information according to arranging to user of user, and shopping navigation way information, these shopping guide's information on services are provided to user terminal according to user's subscription strategy by remote server.
Merchant tenninal 102, is mainly used in providing for each trade company the service of uploading, upgrade market/shop/subregion geographical location information, merchandise news (as merchandise classification, brand, Price Range, tank farm stock), sales promotion information (subtract N unit as consumed full M unit, buy two send first-class), validity information etc. to server.It can be any computing equipment that can enter the Internet, as notebook computer, desktop computer, panel computer etc.Preferred version can adopt http protocol to submit concrete information to by filling in WEB wire side.
Server 103, be mainly used in receiving market/shop/subregion geographical location information that each merchant tenninal 102 sends, merchandise news, sales promotion information, validity information etc., and the subscription information that contains consumer spending purpose and shopping tendency that receives that user terminal 101 sends, and according to user position and requirement, send commodity personalized recommendation information and shopping navigation way information to user terminal 101.It can be any traditional server with certain service processing ability that can enter the Internet, Cloud Server, virtual server etc., has the cartographic information of each business block.
User terminal 101, merchant tenninal 102 all communicate with server 103, and communication mode is any mode that can enter the Internet, as broadband, 3G, 4G etc.
For a shopping guide method for large scale business block, further comprise the uncertain shopping guide method of shopping target, and shopping target diversity shopping guide method.
As shown in Figure 3, the uncertain shopping guide method of shopping target, its workflow is:
201: user user terminal arranges consumption purpose, as subscription information such as commodity brand, merchandise classifications, and whether adopt the correlation parameters such as off-line shopping guide/online shopping guide's pattern, prompting range.Off-line shopping guide pattern, allow user terminal after the commodity personalized recommendation information of the complete all users' subscription of disposable download, no longer enter the Internet, save customer flow, line model can real-time update commodity personalized recommendation information, owing to may there be again new sales promotion in limited time in the shopping process of business block, therefore real-time is good, and sales promotion information more accurately and timely;
202: the wireless communication unit by user terminal is to remote server registered user set consumption purpose subscription information and correlation parameter;
203: if user selects off-line shopping guide pattern, perform step 204, otherwise execution step 210;
204: the commodity personalized recommendation information of subscribing to before all users of the disposable download of user terminal, these information are searched, are calculated and provide according to the consumption purpose subscription information in step 202 by remote server in the information of being submitted to by each merchant tenninal;
205: user terminal utilizes location navigation unit to be updated periodically the positional information of self;
206: the main control unit of user terminal utilizes the user's current location information in step 205, in the commodity personalized recommendation information in step 204, search the solid shop/brick and mortar store geographic position distances such as market/subregion and be less than prompting range parameter and the not yet recommended commodity personalized recommendation information in step 201;
207: user terminal is pointed out commodity personalized recommendation information by forms such as display screen, prompt tone, vibrations to user;
208: judge whether user switches to online shopping guide's pattern, if perform step 210, otherwise execution step 209;
209: judge whether user exits, and performs step 205 if do not exit, otherwise finish whole shopping guide method;
210: user terminal utilizes location navigation unit to be updated periodically the positional information of self, and this positional information is sent to remote server;
211: remote server is received after the updating message of customer position information, search all market/shops solid shop/brick and mortar store that meet customer consumption purpose that are less than the prompting range parameter in step 201 apart from this position according to this positional information, and not yet recommended commodity personalized recommendation information sends to user terminal accordingly;
212: user terminal is received after the commodity personalized recommendation information that remote server sends, pointed out to user with forms such as display screen, prompt tone, vibrations;
213: judge whether user switches to off-line shopping guide pattern, if perform step 204, otherwise execution step 214;
214: judge whether user exits, and performs step 210 if do not exit, otherwise finish whole shopping guide method.
As shown in Figure 4, shopping target diversity shopping guide method, its workflow is:
301: user user terminal arranges the subscription information such as shopping tendency, as information such as the classification of the multiple commodity that may buy, brand, size, style, Price Range;
302: the wireless communication unit by user terminal is inclined to subscription information to the set shopping of remote server registered user;
303: user terminal utilizes location navigation unit to be updated periodically the positional information of self, and this positional information is sent to remote server;
304: the current location information that remote server upgrades according to user, and the shopping of registering in step 302 tendency subscription information, on the map of business block, search satisfactory all commodity, and the mode of the some appointed places of traversal map by various maturations is calculated user's shopping navigation way information accordingly, can adopt different strategies, as preferential in geographic position, sales promotion amplitude is preferential, price priority, kinds of goods supply are preferential, or the combination of multiple strategy.Because user exists target uncertainty in shopping process, therefore user may depart from shopping navigation way, therefore where necessary the current location information after upgrading according to user is recalculated to shopping navigation way;
305: user terminal is received after the shopping navigation information that remote server sends, pointed out to user with forms such as display screen, prompt tone, vibrations;
306: judge whether user finishes shopping, perform step 303 if do not finish shopping, otherwise finish whole shopping guide's algorithm.
Two methods of the uncertain shopping guide method of shopping target and shopping target diversity shopping guide method can be used in concrete implementation process simultaneously, and contradiction not is each other only execution step 304 o'clock, may in time recalculate shopping navigation way.
Below be only the preferred embodiment of the present invention; be noted that for those skilled in the art; under the premise without departing from the principles of the invention, can also make some improvements and modifications, these improvements and modifications also should be considered as protection scope of the present invention.
Claims (7)
1. the purchase guiding system for large scale business block, it is characterized in that, comprise user terminal, merchant tenninal and server, described user terminal comprises input/output operations panel, data storage cell, wireless communication unit, location navigation unit, main control unit; Described main control unit is connected with input/output operations panel, data storage cell, wireless communication unit, location navigation unit respectively;
Described user terminal is the intelligent and portable equipment that has location navigation ability and can enter the Internet, for and server communication, provide commodity personalized recommendation information and the service of shopping navigation way according to user's personal spending intention and shopping tendency for consumer;
Described merchant tenninal is the computing equipment entering the Internet, and is used to each business's user orientation server to upload, upgrade market/shop/subregion geographical location information, merchandise news, sales promotion information;
The data storage cell of described user terminal, the commodity personalized recommendation information that storage user's consumption purpose parameter, shopping tendency parameter, server end are sent and shopping navigation way information;
Described main control unit is for controlling input/output operations panel, data storage cell, wireless communication unit, the location navigation unit of user terminal, and the uncertain shopping guide method of operation shopping target and shopping target diversity shopping guide method.
2. a kind of purchase guiding system for large scale business block according to claim 1, is characterized in that, described server is traditional server or Cloud Server or the virtual server that has the cartographic information of each business block.
3. a kind of purchase guiding system for large scale business block according to claim 1, it is characterized in that the input/output operations panel of described user terminal arranges consumption purpose parameter and shopping tendency parameter for user,, comprise display screen, sound broadcasting device and vibrating device.
4. a kind of purchase guiding system for large scale business block according to claim 1,, it is characterized in that, the data storage cell of described user terminal also comprises the off-line map of storing business block, place.
5. a kind of purchase guiding system for large scale business block according to claim 1, is characterized in that, the uncertain shopping guide method of described shopping target, comprises the steps:
SU01: user user terminal arranges consumption purpose, shopping tendency parameter subscription information, selects to adopt off-line shopping guide or online shopping guide's pattern, selects business block prompting range parameter;
SU02: the wireless communication unit by user terminal is to remote server registered user set consumption purpose subscription information and correlation parameter;
SU03: if user selects off-line shopping guide pattern, perform step SU04, otherwise execution step SU10;
SU04: the commodity personalized recommendation information of subscribing to before all users of the disposable download of user terminal, described information is searched, is calculated and provide according to the consumption purpose subscription information in step SU02 by remote server in the information of being submitted to by each merchant tenninal;
SU05: user terminal utilizes location navigation unit to be updated periodically the positional information of self;
SU06: the main control unit of user terminal utilizes the user's current location information in step SU05, searches market in the commodity personalized recommendation information in step SU04 or subregion solid shop/brick and mortar store geographic position distance is less than business block prompting range parameter and the not yet recommended commodity personalized recommendation information in step SU01;
SU07: user terminal is pointed out commodity personalized recommendation information by display screen, prompt tone, vibration mode to user;
SU08: according to current network linking status, judge whether user switches to online shopping guide's pattern, if perform step SU10, otherwise execution step SU09;
SU09: select by user, judge whether user exits, and performs step SU05 if do not exit, otherwise finish whole shopping guide method;
SU10: user terminal utilizes location navigation unit to be updated periodically the positional information of self, and this positional information is sent to remote server;
SU11: remote server is received after the updating message of customer position information, search all markets that meet customer consumption purpose or shop solid shop/brick and mortar store that are less than the business block prompting range parameter in step SU01 apart from this position according to this positional information, and corresponding commodity personalized recommendation information is sent to user terminal;
SU12: user terminal is received after the commodity personalized recommendation information that remote server sends, pointed out to user with display screen, prompt tone, vibration mode;
SU13: judge whether user switches to off-line shopping guide pattern, if perform step SU04, otherwise execution step SU14;
SU14: judge whether user exits, and performs step SU10 if do not exit, otherwise finish whole shopping guide method.
6. a kind of purchase guiding system for large scale business block according to claim 1, is characterized in that, described shopping target diversity shopping guide method, comprises the steps:
SM01: user user terminal arranges shopping tendency subscription information;
SM02: the wireless communication unit by user terminal is inclined to subscription information to the set shopping of remote server registered user;
SM03: user terminal utilizes location navigation unit to be updated periodically the positional information of self, and this positional information is sent to remote server;
SM04: the current location information that remote server upgrades according to user, and the shopping of registering in step SM02 tendency subscription information, on the map of business block, search satisfactory all commodity, and calculate user's shopping navigation way information by the algorithm of the traversal some appointed places of map;
SM05: user terminal is received after the shopping navigation information that remote server sends, pointed out to user with forms such as display screen, prompt tone, vibrations;
SM06: judge whether user finishes shopping, perform step SM03 if do not finish shopping, otherwise finish whole shopping guide's algorithm.
7. a kind of purchase guiding system for large scale business block according to claim 1, it is characterized in that, the algorithm of the some appointed places of described traversal map adopt that geographic position is preferential or sales promotion amplitude is preferential or price priority or kinds of goods supply preferential, or the strategy of above-mentioned multiple strategy combination.
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| CN201410093043.9A CN103886484A (en) | 2014-03-14 | 2014-03-14 | Shopping guiding system for large-scale commercial block |
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| Application Number | Priority Date | Filing Date | Title |
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