KR20160026739A - Smart shop platform service method and system based on estimating location linkage with shopper and merchant - Google Patents
Smart shop platform service method and system based on estimating location linkage with shopper and merchant Download PDFInfo
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Abstract
The present invention relates to a smart shop platform service system and method based on a location estimation based on a shopper and a merchant who can provide a smart shop platform service by integrating a smart shopper service and a smart merchant service according to an indoor location estimation technique .
A smart shop platform service system according to the present invention includes: a shopper terminal installed with a shopping application for a shopper; A merchant terminal equipped with a shopping service application for a merchant; And providing a smart shopper service to the shopper terminal based on position information obtained by estimating and correcting the current position of the shopper terminal, and providing a smart shopper service to the shopper terminal, And a smart shop platform server for executing a smart shop platform service for providing a smart merchant service to the merchant terminal by analyzing the number of visits, purchase information of the shopper terminal, and shopper information.
Description
The present invention relates to a smart shop platform service system and method, and more particularly, to a smart shop platform service system and method, and more particularly, to a smart shop platform service system and method for estimating and calibrating a location in a room based on a location information of a shopper and personal information (purchase information, Smart Shopper service that collects and analyzes element data that affect sales such as floating population, visit rate, and residence time, and integrates smart merchant service that provides marketing plan and provides smart And more particularly, to a system and method for smart shop platform service based on a location estimation based on a shopper and a merchant who can provide a smart shop platform service.
ICT convergence technology is commercialized mainly by government, research institute and industry, and IT based companies such as Google, Daum, Naver etc. provide various management marketing services based on location recognition technology have.
Location-based services (LBS) are growing in tandem with the smartphone market and are expected to expand to a convergence platform that combines location information, commerce, and entertainment.
These services are store-specific information or store navigation service based on outdoor environment using GPS information or Internet (IoT) chip, and the location recognition service based on the indoor environment includes ultrasound, infrared, RF, short distance wireless communication, Zigbee, CSS, IR -UWB are used, but the application of the service is being limitedly developed due to the problem of infrastructure communication equipment and cost.
On the other hand, the emergence of Smart Shopping concept through the convergence of mobile technology and business marketing model and the necessity of shopper marketing model service are emerging.
The realization of smart shopping is that the focus of the corporate marketing strategy is changing from consumer marketing which focuses on consumer psychology change to shopper marketing which focuses on shopping behavior, The service provider can establish a shopper marketing model by using the customer information (big data) and the customer's location information and other information in the store at the same time .
Promotion of user convenience through the realization of shopper marketing and related service companies are urgent for technological development because sales growth and brand equity are increased and new blue ocean market is created and it is effective for entering into SME industry and employment creation.
In particular, the intelligent location estimation technology utilization industry will be a key infrastructure of future IT convergence services, and industrial utilization will be synergistic not only in smart shopping but also in various aspects of management marketing.
SUMMARY OF THE INVENTION An object of the present invention to solve the above-mentioned problems is to provide a position estimation technique for estimating or correcting a position in a room, It integrates the Smart Shopper service that provides products, sales, and promotions, and the Smart Shopper service that collects and analyzes element data that affects sales such as floating population, visit rate, and stay time, A smart shop platform service system and a method for providing a smart shop platform service based on a location estimation based on a relationship between a shopper and a merchant.
According to an aspect of the present invention, there is provided a smart shop platform service system including: a shop terminal including a shopping application for a shopper; A merchant terminal equipped with a shopping service application for a merchant; A shopper service unit for providing a smart shopper service to the shopper terminal based on position information obtained by estimating and correcting a current position of the shopper terminal; And a merchant service unit for providing the smart merchant service to the merchant terminal by analyzing the number of visits to the specific shop, the purchase information of the shopper terminal, and the shopper information, wherein the shopper terminal Executes a smart shop platform service for processing a requested purchase request, providing coupon or promotion information to the shopper terminal, and providing a marketing guide and buyer acquisition information to the merchant terminal through the shopping service application for the smart merchant service Smart shop It characterized in that it comprises a server platforms.
According to another aspect of the present invention, there is provided a smart shop platform server for providing a smart shopper service to at least one shopper terminal and providing a smart merchant service to a merchant terminal, A communication unit for communicating with the mobile terminal; A shopper service unit for providing a smart shopper service to the shopper terminal based on position information obtained by estimating and correcting the current position of the shopper terminal; A merchant service unit for providing the smart merchant service to the merchant terminal by analyzing the flow number of the one or more shopper terminals located within the predetermined area, the number of times of the specific shop visit, the purchase information of the shopper terminal, and the shopper information; The shopper terminal processes the purchase request requested by the shopper terminal through the shopping app, provides coupon or promotion information to the shopper terminal for the smart shopper service, and provides a marketing guide and a buyer A fusion control unit for controlling the smart shop platform service to provide secure information to the merchant terminal; And a smart shop database for storing purchase information, shopper information, and location information for the at least one shopper terminal, and storing a marketing guide for providing the merchant terminal and the shopper securing information.
In addition, the communication unit communicates with the shopper terminal in a Wi-Fi manner. The fusion control unit senses a Wi-Fi signal with the shopper terminal and uses an Indoor Positioning System (IPS) The position of the shopper terminal is estimated by sensing the strength of a Wi-Fi access point (AP) signal by a trilateration method.
In addition, the fusion control unit may measure a signal strength of a Wi-Fi signal with the shopper terminal through the communication unit and use a nonlinear Gaussian kernel regression method to measure Wi- (Wi-Fi) strength signal based on the generated Wi-Fi strength map, and transmits the strength map to the shopper terminal using a fingerprinting method using the intensity value of the Wi-Fi AP signal based on the generated Wi- As shown in FIG.
Also, the fusion control unit receives positional information from a geomagnetic sensor inside the shopper terminal from the shopper terminal and performs precise position estimation.
The convergence control unit may transmit a beacon signal to the shopper terminal located within the predetermined area, receive a response signal for a beacon signal from the shopper terminal, and recognize the position of the shopper terminal .
In addition, the fusion control unit estimates the position of the shopper terminal by using a method using Bluetooth with the shopper terminal, an Indoor Lights method using illumination, and a magnetic field method using a magnetic sensor do.
The convergence control unit may be configured to compensate the position estimation based on a motion sensor using a gyroscope, an accelerometer, a digital compass, or the like on the shopper terminal located within the predetermined area, Bluetooth Low Energy) and the beacon based trilateration method, or to compensate the position estimation by image based image recognition and image processing.
In addition, the shopper service section provides a smart shopper service regarding the location based shop location, price comparison, shop review, product rating recommendation, and purchase information to the shopper terminal.
In addition, the shopper service unit may recognize the position of the shopper terminal when the shopper terminal executes the shopping app inside or outside a specific store and approaches a shelf on which a specific commodity is displayed in the specific store, Product information, sale information, promotion information, and product comparison information to the shopper terminal through the recognized location in association with the service department.
In addition, the shopper service unit may provide other detailed information, indoor navigation information, and route mapping service according to the demand of the shopper terminal, and when there is a purchase request for a specific product from the shopper terminal, Providing the shopper terminal with incentive information for re-visiting the specific product after purchase, receiving feedback from the shopper through shopping evaluation of the purchase of the specific product from the shopper terminal, Engagement < / RTI > synchronization message to the shopper terminal.
Also, the merchant service unit provides the smart merchant service related to the floating population analysis, the store operation, the employee management, the customer management, the sales settlement settlement, the trade analysis, the coupon sending, and the advertisement in the certain area.
In addition, when the merchant service terminal is connected to the merchant service and uses the smart merchant service, the merchant service unit may provide a marketing guide for overall marketing activities for the smart merchant service, And manages marketing related to coupon, promotion management, and customer targeting, and manages the marketing information related to coupon, promotion management, and customer targeting, It will manage push message dispatch and loyalty programs based on information.
Also, the fusion control unit fuses the smart shopper service and the smart merchant service with respect to the smart shop platform service, and uses the similarity by the collaboration filtering according to the preference for each product of each shopper, Or selects a product category based on the location information of the shopper terminal, compares the preference purchase information of each shopper using a recommendation algorithm module in the product category, and recommends a specific product to the shopper terminal.
The shopper service module may include a recommendation algorithm module that uses the degree of similarity of item-based collaborative filtering that fuses the smart shopper service and the smart merchant service; A location estimation module for estimating a location based on a Wi-Fi strength map based on a Wi-Fi signal intensity with the shopper terminal; A location estimation / supplementary module that corrects location information using a sensor provided inside the shopper terminal to overcome a distortion of a Wi-Fi signal intensity according to an indoor environment in the predetermined area; A movement path recording module for estimating a movement path of the shopper terminal entering the room in the predetermined area and storing the estimation in real time in the smart shop database; A location based product recommendation module for selecting a product category based on the location information of the shopper terminal and recommending shopper's preference purchase information by comparing using the recommended algorithm module in the product category; A coupon-promotion module for providing coupons and promotional information of stores near the current position of the shopper terminal, filtering the selected promotions, and presenting a coupon type based on user preference purchase information; A shopper feedback module for presenting an indicator for objectively providing shopping experience and performance of the shopper; A shopping evaluation module that records a shopping experience of the shopper and a multi-faceted evaluation of the result.
In addition, the merchant service unit may include a store-goods information management module for registering or managing store information and merchandise information to be used in the smart shopper service, and defining a zone for each merchandise or product category; A loyalty program management module for linking with a marketing guide module and a customer relationship management (CRM) based customer analysis module, sending out sales, promotions and coupons; The AP detects a shopper's terminal by detecting a beacon signal of a Bluetooth or Wi-Fi signal from the AP device and determines a distance between the AP device and the shopper terminals based on beacon signal strength A floating population information gathering module; And a visitor information collecting module for recognizing shoppers or shop visitors by sensing shopper terminals in the certain area as beacon signals of Bluetooth or Wi-Fi in the AP device.
The convergence control unit may include a user service level protocol for merging the smart shopper service and the smart merchant service to perform a connection control procedure between the shopper terminal and the merchant terminal according to a user's request, A middleware level protocol for performing a connection control procedure between the middleware for providing the smart merchant service, and a network performing a control procedure for network connection between the shopper terminal and the merchant terminal via the shopper service unit Level protocol to execute the smart shop platform service.
According to another aspect of the present invention, there is provided a method for providing a smart shop platform based on location information based on a shopper and a merchant, comprising the steps of: (a) executing a shopping application by being located within a predetermined area; (b) executing a shopping service application for a merchant ' s merchant within a predetermined area; (c) acquiring location information by estimating and correcting the current location of the shopper terminal by the smart shop platform server; (d) providing a smart shopper service to the shopper terminal based on the acquired location information of the smart shop platform server; And (e) the smart shop platform server analyzes a floating population of one or more shopper terminals located within the predetermined area, a specific shop visit frequency, purchase information of the shopper terminal, and shopper information to provide a smart merchant service to the merchant terminal The method comprising the steps of:
Here, the smart shopper service processes the purchase request requested by the shopper terminal through the shopping app, provides coupon or promotion information to the shopper terminal, and the smart merchant service transmits the marketing guide and the buyer Securing information to the merchant terminal.
According to another aspect of the present invention, there is provided a smart shop platform service method based on a location estimation based on a shopper and a merchant of a smart shop platform server. The smart shop platform service method includes: a smart shop platform server communicating with at least one shopper terminal and a merchant terminal; (A) a Smart Shopper Service based on location information obtained by estimating and correcting the current location of a shopper terminal located within a certain area of the shopper service; and To a shopper terminal; (b) providing a merchant service to the merchant terminal by analyzing the floating population of one or more shopper terminals located within the predetermined area, a specific shop visit frequency, shopping information of the shopper terminal, and shopper information; And (c) the fusion control unit fuses the smart shopper service with the smart merchant service, processes the purchase request requested by the shopper terminal through the shopping application, provides coupon or promotion information to the shopper terminal, Executing a Smart Shop platform service that provides a marketing guide and buyer securing information to the merchant terminal through a service app.
In addition, the step (a) may include providing a store search and an optimal shopping route to the shopper terminal so that the shopper can purchase a desired product through the navigation API module for the smart shopper service, And compares the products according to the evaluation scores and provides them to the shopper terminal.
The step (b) may include analyzing a floating population according to time, weather, and surrounding events through the floating population module for the smart merchant service, or providing a stay time, a visit rate and a movement analysis through a visitor analysis module , A customer-relationship management (CRM) -based customer analysis module, and provides the analyzed information to the merchant terminal, or the marketing guide module can be used to analyze the user's tendency and behavior pattern for providing personalization service, It will provide marketing guidance through return visits, weather, store displays, sales and coupon and promotional impacts, and dynamic line analysis.
In the step (c), the smart shopper service and the smart merchant service may be merged to perform a connection control procedure between a shopper module and a commerce module according to a user's request through a user service level protocol, or a middleware level protocol A connection control procedure between the smart shopper service and the middleware for providing the smart merchant service is performed or a control procedure for network connection between the shopper terminal and the merchant terminal is performed through a network level protocol.
In addition, the step (a) may include recommending a shop or a product using the similarity of the collaborative filtering, which is a fusion of the smart shopper service and the smart merchant service, through the recommender algorithm module of the shopper service part, (Wi-Fi) intensity map based on the Wi-Fi signal strength with the shopper terminal, or Wi-Fi according to the indoor environment in the predetermined area through the location estimation / In order to overcome the distortion of the signal strength, the position information is corrected using a sensor provided inside the shopper terminal, or the movement route of the shopper terminal which has entered the room in the predetermined area is estimated through the movement route recording module Or store it in the smart shop database in real time, A recommendation algorithm module in the product category is selected based on the location information of the shop, and comparison recommendation information of the shopper is recommended or recommended by using the recommendation algorithm module in the product category, or a coupon and promotion of a shop near the current location of the shopper terminal Providing information, filtering the selected promotions, presenting a coupon type based on the user preference purchase information, presenting an index that objectively provides shopping experience and performance of the shopper through a shopper feedback module, A shopping experience of the shopper and a multi-faceted evaluation of the result can be recorded.
In the step (b), the merchant service unit senses shopper terminals within the predetermined area through a flow-based population information collecting module as a beacon signal of Bluetooth or Wi-Fi in the AP apparatus, The distance between the AP device and the shopper terminals may be measured according to the beacon signal strength or the shopper terminals within the predetermined area may be transmitted from the AP device to the Bluetooth device or the Wi- ) Beacon signal to detect visitors to the store or store.
According to the present invention, it is possible to provide a smart shop platform service that integrates a smart shopper service based on the position estimation technology and a smart merchant service.
In addition, by providing shopper and merchant service, more detailed information on business marketing information and shopper needed by the merchant can be provided, thereby effectively reducing marketing costs, increasing competitiveness, and creating sustainable profits.
In addition, the service provided to the shopper through the location estimation technique can be merged with the merchant service to generate various values for the merchant.
In addition, the short - term value of a merchant can be expected to increase sales or profits of small business owners caused by shopper services. Services delivered in real time at a shopping site can directly affect shoppers' buying behavior in a variety of ways.
In addition, the long-term value of the merchants can enhance the competitiveness of small business owners' understanding of marketing and acquisition of knowledge, and above all, the acquisition of big data and analysis of shop data at shopping sites.
In addition, it is possible to realize a high-quality service by improving the position information and the positioning / correction technique, and realize the application technology development and service by utilizing the communication infrastructure.
In addition, Wi-Fi technology can be used to reduce the cost of constructing environment, and scalability and service convergence of new paradigm technologies such as Big Data and Internet of Things can be achieved.
In addition, since the present invention provides a service in connection with a shopper and a merchant, the merchant creates a new profit model and ensures high-quality marketing activities by sharing the shopper's activity information. , And it is also possible to select various commercial service benefits.
In addition, it is possible to present various forecasting models (trade analysis, new product / service development) for merchants by utilizing shopper data accumulated by Shopper's various activities (user / shopper patten recognition trend-spotting) Culture category) recommendation service (target marketing, brand marketing), and realization of mobile business system through shopper and merchant data.
1 is a view showing a basic concept of a smart shop platform service according to an embodiment of the present invention.
2 is a block diagram schematically showing the overall configuration of a smart shop platform service system according to an embodiment of the present invention.
3 is a block diagram schematically illustrating a functional configuration of a smart shop platform server according to an embodiment of the present invention.
4 is a view showing a shopping app installed in a shopper terminal and a shopping service app installed in a merchant terminal according to an embodiment of the present invention.
FIG. 5 is a flowchart illustrating a smart shop platform service method based on position estimation based on a shopper and a merchant in accordance with an embodiment of the present invention. Referring to FIG.
FIG. 6 is a flowchart illustrating a smart shop platform service method based on a position estimation based on a shopper and a merchant of a smart shop platform server according to an embodiment of the present invention.
7 is a diagram illustrating an example of estimating a current location of a shopper terminal according to an embodiment of the present invention through a Wi-Fi signal strength map.
8 is a view showing an example of a screen of smart shop services provided by a smart shop platform server to a shopper terminal according to an embodiment of the present invention.
FIG. 9 is a diagram illustrating an example of recommending goods by comparing shopping preference information of a shopper in a smart shopper service according to an embodiment of the present invention.
FIG. 10 is a diagram illustrating an example of how to identify a floating population and visitor information in a smart merchant service according to an exemplary embodiment of the present invention.
11 is a view illustrating an example of providing a smart shop platform service by integrating a smart shopper service and a smart merchant service according to an embodiment of the present invention.
12 is a diagram illustrating an example of a module for a smart shopper service and a module for a smart shopper service according to an embodiment of the present invention.
Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art to which the present invention pertains. The present invention may be embodied in many different forms and is not limited to the embodiments described herein.
In order to clearly illustrate the present invention, parts not related to the description are omitted, and the same or similar components are denoted by the same reference numerals throughout the specification.
Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . Also, when an element is referred to as "comprising ", it means that it can include other elements as well, without departing from the other elements unless specifically stated otherwise.
If any part is referred to as being "on" another part, it may be directly on the other part or may be accompanied by another part therebetween. In contrast, when a section is referred to as being "directly above" another section, no other section is involved.
The terms first, second and third, etc. are used to describe various portions, components, regions, layers and / or sections, but are not limited thereto. These terms are only used to distinguish any moiety, element, region, layer or section from another moiety, moiety, region, layer or section. Thus, a first portion, component, region, layer or section described below may be referred to as a second portion, component, region, layer or section without departing from the scope of the present invention.
The terminology used herein is for the purpose of describing particular embodiments only and is not intended to limit the invention. The singular forms as used herein include plural forms as long as the phrases do not expressly express the opposite meaning thereto. Means that a particular feature, region, integer, step, operation, element and / or component is specified and that the presence or absence of other features, regions, integers, steps, operations, elements, and / It does not exclude addition.
Terms indicating relative space such as "below "," above ", and the like may be used to more easily describe the relationship to other portions of a portion shown in the figures. These terms are intended to include other meanings or acts of the apparatus in use, as well as intended meanings in the drawings. For example, when inverting a device in the figures, certain parts that are described as being "below" other parts are described as being "above " other parts. Thus, an exemplary term "below" includes both up and down directions. The device can be rotated by 90 degrees or rotated at different angles, and terms indicating relative space are interpreted accordingly.
Unless otherwise defined, all terms including technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Commonly used predefined terms are further interpreted as having a meaning consistent with the relevant technical literature and the present disclosure, and are not to be construed as ideal or very formal meanings unless defined otherwise.
Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein.
1 is a view showing a basic concept of a smart shop platform service according to an embodiment of the present invention.
As shown in FIG. 1, an embodiment of the present invention provides a shopper service to a shopper in a Smart Shop Platform, and provides a merchant service to a merchant.
That is, the SmartShop platform provides coupons or promotional information that is ticketed to the shopper through the shopper service, and Shopper visits the store and buys the product as a benefit of the ticketed coupon or promotion.
In addition, SmartShop platform provides merchants with marketing guide through analyzing the floating population, store visitor, and customer relationship management (CRM) near the store through the merchant service, or provide buyer securing information.
The SmartShop platform provides a service that combines shopper service and merchant service using user service level protocol for communication between shopper and merchant, network level protocol, and middleware level protocol for providing shopper service and merchant service.
2 is a block diagram schematically showing the overall configuration of a smart shop platform service system according to an embodiment of the present invention.
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3 is a block diagram schematically illustrating a functional configuration of a smart shop platform server according to an embodiment of the present invention.
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Also, the shopper service unit 220 may include a recommendation algorithm module using the similarity of item-based collaborative filtering, which is a combination of a smart shopper service and a smart merchant service; A position estimation module for estimating a position based on a Wi-Fi intensity map based on a Wi-Fi signal strength with a shopper terminal; A position estimation and supplementing module for correcting the position information using a sensor provided inside the shopper terminal to overcome the distortion of the Wi-Fi signal intensity according to an indoor environment in a certain area; A movement path recording module for estimating a movement path of a shopper terminal entering a room in a predetermined area and storing the estimated movement path in real time in a smart shop database; A location based product recommendation module for selecting a product category based on location information of a shopper terminal and recommending shoppers' preference purchase information by using a recommended algorithm module in the product category; A coupon-promotion module for providing coupons and promotional information of a shop near the current position of the shopper terminal, filtering the selected promotions, and presenting a coupon type based on user preference purchase information; A shopper feedback module for presenting an indicator that objectively provides a shopper's shopping experience and performance; A shopper's shopping experience and a shopping evaluation module that records a multi-faceted evaluation of the results.
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In addition, the fusion control unit 140 measures the signal intensity of a Wi-Fi signal with the shopper terminal through a communication unit and performs a Wi-Fi signal using a nonlinear Gaussian kernel regression method. ) Strength Map is generated and based on the generated Wi-Fi strength map, the intensity value of the Wi-Fi AP signal is used to determine the location of the shopper terminal by fingerprinting .
Also, the fusion control unit 140 receives the positional information from the geomagnetic sensor inside the shopper terminal from the shopper terminal and performs the precise position estimation.
The fusion control unit 140 transmits a beacon signal to a shopper terminal located in a predetermined area and receives a response signal for a beacon signal from the shopper terminal to recognize the position of the shopper terminal .
In addition, the fusion control unit 140 estimates the position of the shopper terminal by a method using Bluetooth with a shopper terminal, an Indoor Lights method using illumination, and a magnetic field method using a magnetic sensor do.
The convergence control unit 140 corrects the position estimation based on a motion sensor based on a gyroscope, an accelerometer, and a digital compass for a shopper terminal located in a predetermined area, Bluetooth Low Energy) and the beacon based trilateration method, or to compensate the position estimation by image based image recognition and image processing.
In addition, the fusion control unit 140 fuses the smart shop service and the smart merchant service with respect to the smart shop platform service, and uses the similarity by the collaboration filtering according to the preference for each product of each shopper, Or selects a product category based on the shopper's location information, compares the preference purchase information of each shopper using a recommended algorithm module in the product category, and recommends a specific product to the shopper terminal.
The convergence control unit 140 may include a user service level protocol for merging a smart shopper service and a smart merchant service to perform a connection control procedure between a shopper terminal and a merchant terminal according to a user's request and a smart shopper service and a smart merchant service And a network-level protocol for performing a control procedure for network connection between the shopper terminal and the merchant terminal through the shopper service section, the smart shop platform Service.
FIG. 5 is a flowchart illustrating a smart shop platform service method based on position estimation based on a shopper and a merchant in accordance with an embodiment of the present invention. Referring to FIG.
Referring to FIG. 5, in the smart shop
Next, the
Next, the smart
Next, the smart
Then, the smart
Here, the smart shopper service processes the purchase request requested by the shopper terminal through the shopping application, provides the coupon or promotion information to the shopper terminal, and the smart merchant service transmits the marketing guide and the buyer securement information to the merchant terminal .
FIG. 6 is a flowchart illustrating a smart shop platform service method based on a position estimation based on a shopper and a merchant of a smart shop platform server according to an embodiment of the present invention.
Referring to FIG. 6, the smart
Here, the current position of the shopper terminal senses a Wi-Fi signal with a shopper terminal, and uses a Wi-Fi AP as a trilateration method as shown in FIG. 7 by using an IPS (Indoor Positioning System) (Strength) of the access point signal and estimates the position of the
As shown in FIG. 7, the
8, the
Also, as shown in FIG. 9, the
In addition, the
Next, the
At this time, the
The
Meanwhile, as shown in FIG. 11, the
That is, the
12 is a diagram illustrating an example of a module for a smart shopper service and a module for a smart shopper service according to an embodiment of the present invention.
12, the smart
In addition, the smart
Also, the smart
The smart
The smart
As described above, according to the present invention, it is possible to provide a position estimation technique for estimating or correcting a position in a room, and a position estimation technique for estimating a position, a shop, a product, a sale, a promotion Smart Shopper service that integrates Smart Shopper service that collects and analyzes factor data that affects sales such as floating population, visit rate, and stay time, and provides marketing plan. A smart shop platform service system and method based on location estimation linked to a shopper and a merchant can be realized.
It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the present invention as defined by the following claims and their equivalents. Only. The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.
100: Smart shop platform service system 110: Shopper terminal
120: Merchant terminal 130: Smart shop platform server
210: Communication section 220: Shopper service section
230: merchant service unit 240: fusion control unit
250: Smart Shop DB
Claims (23)
A merchant terminal equipped with a shopping service application for a merchant; And
A shopper service unit for providing a smart shopper service to the shopper terminal based on position information obtained by estimating and correcting a current position of the shopper terminal; And a merchant service unit for providing a smart merchant service to the merchant terminal by analyzing the number of visits to the specific shop, the purchase information of the shopper terminal, and shopper information, and the shopper service unit transmits the smart shop service requested by the shopper Executing a smart shop platform service for providing a marketing guide and buyer acquisition information through the shopping service application to the merchant terminal for the smart merchant service, processes the purchase request, provides coupon or promotion information to the shopper terminal, Smart Shop Flat Form server;
A smart shop platform service system.
A communication unit for communicating with the shopper terminal and the merchant terminal;
A shopper service unit for providing a smart shopper service to the shopper terminal based on position information obtained by estimating and correcting the current position of the shopper terminal;
A merchant service unit for providing the smart merchant service to the merchant terminal by analyzing the flow number of the one or more shopper terminals located within the predetermined region, the number of visits to the specific shop, the purchase information of the shopper terminal,
The shopper terminal processes the purchase request requested by the shopper terminal through the shopping app, provides coupon or promotion information to the shopper terminal for the smart shopper service, and provides a marketing guide and a buyer A fusion control unit for controlling the smart shop platform service to provide secure information to the merchant terminal; And
A smart shop database for storing purchase information, shopper information and location information for the at least one shopper terminal and storing a marketing guide and buyer securing information for providing the information to the merchant terminal;
A smart shop platform server.
The communication unit communicates with the shopper terminal through a Wi-Fi system,
The fusion control unit senses a Wi-Fi signal with the shopper terminal and detects a strength of a Wi-Fi access point signal by a trilateration method using an IPS (Indoor Positioning System) And estimates the location of the shopper terminal.
The fusion control unit measures a signal intensity of a Wi-Fi signal with the shopper terminal through the communication unit and measures a Wi-Fi signal using a nonlinear Gaussian kernel regression method. Generating a Strength Map and generating a Strength Map by using a Wi-Fi AP signal strength value based on the generated Wi-Fi strength map, Estimates a smart shop platform server.
Wherein the fusion control unit receives position information from a geomagnetic sensor inside the shopper terminal from the shopper terminal and performs accurate position estimation.
The fusion control unit may transmit a beacon signal to the shopper terminal located within the predetermined area and receive a response signal to the beacon signal from the shopper terminal to recognize the position of the shopper terminal Features a smart shop platform server.
The fusion control unit estimates the position of the shopper terminal by using a method using Bluetooth with the shopper terminal, an Indoor Lights method using illumination, and a magnetic field method using a magnetic sensor Smart Shop platform server.
The convergence control unit may correct the position estimation based on a motion sensor using a gyroscope, an accelerometer, a digital compass, or a BLE (Bluetooth Low) And corrects the position estimation based on the beacon using the triangulation method or the image based on the image based on the image recognition and the image processing.
Wherein the shopper service unit provides a smart shop service regarding the location based shop location, price comparison, shop review, product rating recommendation, and purchase information to the shopper terminal.
The shopper service unit recognizes the position of the shopper terminal when the shopper terminal executes the shopping app inside or outside a specific store and approaches a shelf on which a specific commodity is displayed in the specific store, Product information, sale information, promotion information, and product comparison information to the shopper terminal through the recognized location, in association with the smart shop platform server.
Wherein the shopper service unit provides other detailed information, indoor navigation information, and route mapping service according to a demand of the shopper terminal, executes sales for the specific product when there is a purchase request for the specific product from the shopper terminal, The method comprising: providing the shopper terminal with incentive information for revisiting the specific commodity after purchasing the commodity; receiving Feedback from the shopper through the shopping evaluation of the purchase of the specific commodity from the shopper terminal; And provides a message relating to synchronization to the shopper terminal.
Wherein the merchant service unit provides a smart merchant service regarding the floating population analysis, the store operation, the employee management, the customer management, the sales settlement settlement, the trade analysis, the coupon dispatch and the advertisement in the predetermined area to the merchandising terminal. Shop platform server.
The merchant service unit may provide a marketing guide for overall marketing activities for the smart merchant service when the merchant service terminal is connected to the smart merchant service, Acquiring information on a new menu or a new product release, managing marketing related to coupon, promotion management, and customer targeting, and receiving purchase information and shopper information for the one or more shopper terminals Wherein the smart shop platform server manages the push message dispatch and the loyalty program based on the smart shop platform server.
The fusion control unit fuses the smart shopper service and the smart merchant service to the smart shop platform service and stores the specific merchandise to the shopper terminal using the similarity by the collaboration filtering according to the preference for each product of each shopper Or recommends a specific product to the shopper terminal by selecting a product category based on the location information of the shopper terminal and comparing the preferred purchase information of each shopper using a recommended algorithm module in the product category, Smart Shop platform server.
The shopper service module may include a recommendation algorithm module that uses the similarity of the item-based collaboration filtering that fuses the smart shopper service and the smart merchant service; A location estimation module for estimating a location based on a Wi-Fi strength map based on a Wi-Fi signal intensity with the shopper terminal; A location estimation / supplementary module that corrects location information using a sensor provided inside the shopper terminal to overcome a distortion of a Wi-Fi signal intensity according to an indoor environment in the predetermined area; A movement path recording module for estimating a movement path of the shopper terminal entering the room in the predetermined area and storing the estimation in real time in the smart shop database; A location based product recommendation module for selecting a product category based on the location information of the shopper terminal and recommending shopper's preference purchase information by comparing using the recommended algorithm module in the product category; A coupon-promotion module for providing coupons and promotional information of stores near the current position of the shopper terminal, filtering the selected promotions, and presenting a coupon type based on user preference purchase information; A shopper feedback module for presenting an indicator for objectively providing shopping experience and performance of the shopper; And a shopping evaluation module for recording a multi-faceted evaluation of the shopping experience and results of the shopper.
The merchant service unit may include a store-goods information management module for registering or managing stores and product information to be used in the smart shopper service, and defining a zone for each product or product category; A loyalty program management module for linking with a marketing guide module and a customer relationship management (CRM) based customer analysis module, sending out sales, promotions and coupons; The AP detects a shopper's terminal by detecting a beacon signal of a Bluetooth or Wi-Fi signal from the AP device and determines a distance between the AP device and the shopper terminals based on beacon signal strength A floating population information gathering module; And a visitor information collecting module for recognizing shoppers or shop visitors by detecting the shopper terminals in the predetermined area as beacon signals of Bluetooth or Wi-Fi in the AP device. server.
The convergence control unit may include a user service level protocol for merging the smart shopper service and the smart merchant service to perform a connection control procedure between the shopper terminal and the merchant terminal according to a user's request, A middleware level protocol for performing a connection control procedure between middleware for providing a merchant service, and a network level protocol for performing a control procedure for network connection between the shopper terminal and the merchant terminal via the shopper service unit And the smart shop platform service is executed using the smart shop platform service.
(a) providing a smart shopper service to the shopper terminal based on position information obtained by estimating and correcting a current position of a shopper terminal located within a certain area of the shopper service part;
(b) providing a merchant service to the merchant terminal by analyzing the floating population of one or more shopper terminals located within the predetermined area, a specific shop visit frequency, shopping information of the shopper terminal, and shopper information; And
(c) the fusion control unit fuses the smart shopper service and the smart merchant service to process the purchase request requested by the shopper terminal through the shopping app, provide coupon or promotion information to the shopper terminal, Executing a Smart Shop platform service that provides a marketing guide and buyer acquisition information to the merchant terminal through an application;
A smart shop platform service method based on a location estimation linking a shopper and a merchant of a smart shop platform server.
In the step (a), it is possible to provide the shopper and the optimal shopping route to the shopper terminal so that the shopper can purchase the desired goods through the navigation API module for the smart shopper service, And providing the merchandise to the shopper terminal. The smart shop platform service method according to claim 1,
The step (b) may include analyzing a floating population according to time, weather, and surrounding events through the floating population module for the smart merchant service, providing a residence time, a store visit rate and a copper line analysis through a visitor analysis module, The user's tendency and behavior pattern for providing a personalization service can be analyzed and provided to the merchant terminal through a CRM module based on the relationship management (CRM), or a marketing guide module can be used to analyze a flow rate, a visit rate, a purchase rate, The smart shop platform service method is based on a location estimation based on a shopper and a merchant of a smart shop platform server, which provides a marketing guide through weather, store display, sale, coupon and promotional influence, and dynamic line analysis.
The step (c) may include merging the smart shopper service and the smart merchant service, performing a connection control procedure between a shopper module and a commerce module according to a user's request through a user service level protocol, A smart shop service and a middleware for providing the smart merchant service or performs a control procedure for a network connection between the shopper terminal and the merchant terminal through a network level protocol, A method of smart shop platform service based on location estimation that connects shopper and merchant of platform server.
Wherein the step (a) includes: recommending a shop or a product using the similarity of the collaboration filtering that fuses the smart shopper service and the smart merchant service through the shopper service recommendation algorithm module; (Wi-Fi) signal strength based on Wi-Fi signal strength with a local area estimation module, or a Wi-Fi signal intensity The position information is corrected using a sensor provided inside the shopper terminal or a travel path of the shopper terminal entering the room in the predetermined area is estimated through the travel route recording module, Store product database in real time or store it in the shop database Selecting a product category based on the location information, recommending shoppers' preferred purchase information by using a recommendation algorithm module in the product category, recommending a coupon and promotion information of a shop near the current location of the shopper terminal through a coupon promotion module Providing a coupon type based on the user preference purchase information or presenting an index that objectively provides shopping experience and performance of the shopper through a shopper feedback module, A smart shop platform service method based on a location estimation based on a shopper and a merchant of a smart shop platform server, characterized by recording a multi-site evaluation of a shopper's shopping experience and results.
The step (b) may further include the steps of: receiving, from the AP device, beacon signals of Bluetooth or Wi-Fi from the shopper terminals within the predetermined area through the flow- (AP). The AP device measures the distance between the AP device and the shopper terminals according to the beacon signal strength, or transmits the shopper terminals within the predetermined area to the AP device through Bluetooth or Wi-Fi A smart shop platform service method based on a location estimation based on a shopper and a merchant of a smart shop platform server.
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| Application Number | Priority Date | Filing Date | Title |
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| KR20140112456 | 2014-08-27 | ||
| KR1020140112456 | 2014-08-27 |
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| KR20160026739A true KR20160026739A (en) | 2016-03-09 |
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| KR1020150120363A KR20160026739A (en) | 2014-08-27 | 2015-08-26 | Smart shop platform service method and system based on estimating location linkage with shopper and merchant |
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| KR20170132562A (en) * | 2016-05-24 | 2017-12-04 | 삼성에스디에스 주식회사 | System and method for providing service |
| WO2018207978A1 (en) * | 2017-05-10 | 2018-11-15 | 가톨릭관동대학교산학협력단 | Method for providing o2o service |
| KR20190084458A (en) * | 2018-01-08 | 2019-07-17 | (주)소프트기획 | A system of store recommendation services based on similarity between customers |
| KR20190088813A (en) * | 2018-01-19 | 2019-07-29 | 전자부품연구원 | Marketing Analysis Service Platform and method for Offline Store |
| KR20190111194A (en) * | 2018-03-22 | 2019-10-02 | 주식회사 엘린미디어 | Service and augmented reality providing system using wi-fi fingerprint and method thereof |
| KR20190119364A (en) * | 2018-04-12 | 2019-10-22 | 에렐 로젠버그 | System and method for energy efficient WiFi people counter |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| KR20170132562A (en) * | 2016-05-24 | 2017-12-04 | 삼성에스디에스 주식회사 | System and method for providing service |
| WO2018207978A1 (en) * | 2017-05-10 | 2018-11-15 | 가톨릭관동대학교산학협력단 | Method for providing o2o service |
| KR20190084458A (en) * | 2018-01-08 | 2019-07-17 | (주)소프트기획 | A system of store recommendation services based on similarity between customers |
| KR20190088813A (en) * | 2018-01-19 | 2019-07-29 | 전자부품연구원 | Marketing Analysis Service Platform and method for Offline Store |
| KR20190111194A (en) * | 2018-03-22 | 2019-10-02 | 주식회사 엘린미디어 | Service and augmented reality providing system using wi-fi fingerprint and method thereof |
| KR20190119364A (en) * | 2018-04-12 | 2019-10-22 | 에렐 로젠버그 | System and method for energy efficient WiFi people counter |
| CN111027998A (en) * | 2018-10-09 | 2020-04-17 | 丰田自动车株式会社 | Information processing apparatus, information processing method, and non-transitory storage medium |
| CN111027998B (en) * | 2018-10-09 | 2023-10-13 | 丰田自动车株式会社 | Information processing device, information processing method, and non-transitory storage medium |
| KR102261521B1 (en) * | 2020-02-27 | 2021-06-07 | 신동영 | Customized pet matching management system and processing method |
| KR102324379B1 (en) | 2021-02-04 | 2021-11-11 | 남궁민 | Server operating fitness goods trading platform and methos for operating the same |
| KR20220115040A (en) | 2021-02-04 | 2022-08-17 | 남궁민 | Server operating fitness goods trading platform and methos for operating the same |
| KR20220115041A (en) | 2021-02-04 | 2022-08-17 | 남궁민 | method of operating an online platform for trading fitness products through a server |
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