CN103886088B - Method and device for intercepting advertisements in webpage - Google Patents
Method and device for intercepting advertisements in webpage Download PDFInfo
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- CN103886088B CN103886088B CN201410124030.3A CN201410124030A CN103886088B CN 103886088 B CN103886088 B CN 103886088B CN 201410124030 A CN201410124030 A CN 201410124030A CN 103886088 B CN103886088 B CN 103886088B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
- G06F21/50—Monitoring users, programs or devices to maintain the integrity of platforms, e.g. of processors, firmware or operating systems
- G06F21/51—Monitoring users, programs or devices to maintain the integrity of platforms, e.g. of processors, firmware or operating systems at application loading time, e.g. accepting, rejecting, starting or inhibiting executable software based on integrity or source reliability
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F2221/00—Indexing scheme relating to security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
- G06F2221/21—Indexing scheme relating to G06F21/00 and subgroups addressing additional information or applications relating to security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
- G06F2221/2119—Authenticating web pages, e.g. with suspicious links
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Abstract
The invention discloses a method and device for intercepting advertisements in a webpage. The method and device are used for automatically screening suspected advertisements out and fast recognizing the advertisements, an intercepting rule is automatically generated, and convenience is provided for shielding the advertisements. The method includes the steps that webpage data corresponding a preset website are acquired; the webpage data are analyzed, and the suspected advertisements are acquired; whether the suspected advertisements are actual advertisements or not is judged; when the suspected advertisements are actual advertisements, the corresponding intercepting rule is generated; according to the corresponding generated intercepting rule, the advertisements in the webpage are intercepted.
Description
Technical field
The present invention relates to webpage identification technology field, more particularly to a kind of method and device for intercepting the advertisement in webpage.
Background technology
With the continuous progress of Internet technology, Internet user's is continuously increased, and ecommerce industry is achieved vigorously
Development, flowed to internet more and more by the advertisement of the propagation such as TV, building originally.
The advertisement of the advertisement in webpage, such as page top, both sides are swum advertisement, the advertisement of fixation of advertisement position of window
Deng, usually website operator's issue, or associated client issue, thus website operator will not shield it is this kind of wide
Accuse.But this series advertisements can be interfered to user, if user is to browse webpage using mobile terminals such as mobile phones, these are wide
Announcement can take certain floating resources.
Therefore, it was found by the inventors of the present invention that how to recognize the advertisement in webpage, for shielding advertisement provides facility, turn into
Technical problem urgently to be resolved hurrily at present.
The content of the invention
To overcome problem present in correlation technique, the embodiment of the present invention to provide a kind of method for intercepting the advertisement in webpage
And device, for realizing that Automatic sieve selects doubtful advertisement, advertisement is quickly recognized, and interception rule is automatically generated, for shielding is wide
Accuse and facility is provided.
On the one hand, a kind of method for intercepting the advertisement in webpage is the embodiment of the invention provides, including：
Obtain the preset corresponding web data of network address；
The web data is analyzed, doubtful advertisement is obtained；
Judge whether the doubtful advertisement is actual advertisement；
When the doubtful advertisement is actual advertisement, corresponding Ad blocking rule is generated；
Corresponding Ad blocking rule according to generation intercepts the advertisement in webpage.
Preferably, it is described that the web data is analyzed, doubtful advertisement is obtained, including：Obtain the web data
Source file in web page element attribute-bit；Judge in the value of the attribute-bit whether the characteristic character comprising advertisement；Will
The corresponding web page element of attribute-bit of the characteristic character comprising advertisement is defined as doubtful advertisement.
Preferably, it is described that the web data is analyzed, doubtful advertisement is obtained, including：According to the web data,
Judge the predeterminated position in Webpage with the presence or absence of the window in pre-set dimension interval；When the predeterminated position in Webpage is deposited
Pre-set dimension interval in window when, the corresponding web data of the window is defined as doubtful advertisement.
Preferably, it is described that the web data is analyzed, doubtful advertisement is obtained, including：According to the web data,
The window of full screen display that is consistent with screen size and bringing to Front is judged whether, is existed in the window of the full screen display
No more than the picture and the button of the second predetermined number of the first predetermined number；When being judged as YES, by the window of the full screen display
The corresponding web data of mouth is defined as doubtful advertisement.
Preferably, it is described that the web data is analyzed, doubtful advertisement is obtained, including：Judge the web data
In window web page element uniform resource position mark URL whether be the characteristic character comprising advertisement URL；When the webpage number
When the URL of the window web page element in is the URL of the characteristic character comprising advertisement, by the corresponding net of the window web page element
Page data is defined as doubtful advertisement.
Preferably, it is described to judge whether the doubtful advertisement is actual advertisement, including：If the doubtful advertisement part
Fill Color reaches default threshold value with the aberration of the Fill Color of webpage；Determine that the doubtful advertisement is actual advertisement；Or
According to the color histogram rate of change of the doubtful advertisement, judge whether the doubtful advertisement is actual advertisement；When described doubtful
When the color histogram rate of change of advertisement is more than or equal to predetermined threshold value, determine that the doubtful advertisement is actual advertisement.
On the other hand, a kind of device for intercepting the advertisement in webpage is the embodiment of the invention provides, including：
Acquisition module, for obtaining the corresponding web data of preset network address；
Analysis module, for being analyzed to the web data, obtains doubtful advertisement；
Judge module, for judging whether the doubtful advertisement is actual advertisement；
Generation module, for when the doubtful advertisement is actual advertisement, generating corresponding Ad blocking rule；
Blocking module, the advertisement in webpage is intercepted for the corresponding Ad blocking rule according to generation.
Preferably, the analysis module is used for the attribute-bit of web page element in the source file for obtain the web data；
Judge in the value of the attribute-bit whether the characteristic character comprising advertisement；By the attribute-bit pair of the characteristic character comprising advertisement
The web page element answered is defined as doubtful advertisement.
Preferably, the analysis module is used for according to the web data, judges whether is predeterminated position in Webpage
There is the window in pre-set dimension interval；When the predeterminated position in Webpage exist pre-set dimension interval in window when, will
The corresponding web data of the window is defined as doubtful advertisement.
Preferably, the analysis module be used for according to the web data, judge whether it is consistent with screen size and
There is the picture no more than the first predetermined number and the in the window of the full screen display for bringing to Front, the window of the full screen display
The button of two predetermined numbers；When being judged as YES, the corresponding web data of the window of the full screen display is defined as doubtful wide
Accuse.
Preferably, the analysis module is used to judge the unified resource positioning of the window web page element in the web data
Symbol URL whether be the characteristic character comprising advertisement URL；When the URL of the window web page element in the web data be comprising
During the URL of the characteristic character of advertisement, the corresponding web data of the window web page element is defined as doubtful advertisement.
Preferably, if the judge module is used for the Fill Color of the doubtful advertisement part and the Fill Color of webpage
Aberration reach default threshold value；Determine that the doubtful advertisement is actual advertisement；Or it is straight according to the color of the doubtful advertisement
Square figure rate of change, judges whether the doubtful advertisement is actual advertisement；When the color histogram rate of change of the doubtful advertisement is big
When predetermined threshold value, determine that the doubtful advertisement is actual advertisement.
Technical scheme provided in an embodiment of the present invention can include the following benefits：By corresponding to preset network address
Web data is analyzed, and obtains doubtful advertisement, when doubtful advertisement is actual advertisement, generates corresponding Ad blocking rule,
And the advertisement in webpage is intercepted according to the corresponding Ad blocking rule of generation, and realize that Automatic sieve selects doubtful advertisement, it is quick to know
Do not go out advertisement, and automatically generate interception rule, for shielding advertisement provides facility.
Other features and advantages of the present invention will be illustrated in the following description, also, the partly change from specification
Obtain it is clear that or being understood by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write
Specifically noted structure is realized and obtained in book, claims and accompanying drawing.It should be appreciated that the above is general
Description and detailed description hereinafter are only exemplary, can not limit the present invention.
Below by drawings and Examples, technical scheme is described in further detail.
Brief description of the drawings
Accompanying drawing is used for providing a further understanding of the present invention, and constitutes a part for specification, with reality of the invention
Applying example is used to explain the present invention together, is not construed as limiting the invention.In the accompanying drawings：
Fig. 1 is a kind of broad flow diagram of method for intercepting the advertisement in webpage provided in an embodiment of the present invention；
Fig. 2 is a kind of the first preferred embodiment party of method for intercepting the advertisement in webpage provided in an embodiment of the present invention
Formula flow chart；
Fig. 3 is a kind of second preferred embodiment party of method for intercepting the advertisement in webpage provided in an embodiment of the present invention
Formula flow chart；
Fig. 4 is a kind of the third preferred embodiment party of method for intercepting the advertisement in webpage provided in an embodiment of the present invention
Formula flow chart；
Fig. 5 is a kind of the 4th kind of preferred embodiment party of method for intercepting the advertisement in webpage provided in an embodiment of the present invention
Formula flow chart；
Fig. 6 is a kind of structural representation of device for intercepting the advertisement in webpage provided in an embodiment of the present invention.
By above-mentioned accompanying drawing, it has been shown that the present invention clearly embodiment, will hereinafter be described in more detail.These accompanying drawings
With the scope that word description is not intended to be limited by any mode present inventive concept, but it is by reference to specific embodiment
Those skilled in the art illustrate idea of the invention.
Specific embodiment
It is right with reference to implementation method and accompanying drawing to make the object, technical solutions and advantages of the present invention become more apparent
The present invention is described in further details.Here, exemplary embodiment of the invention and its illustrating for explaining the present invention, but simultaneously
It is not as a limitation of the invention.
It is analyzed by the preset corresponding web data of network address in the embodiment of the present invention, obtains doubtful advertisement, when
When doubtful advertisement is actual advertisement, corresponding Ad blocking rule is generated, and block according to the corresponding Ad blocking rule of generation
The advertisement cut in webpage, realizes that Automatic sieve selects doubtful advertisement, quickly recognizes advertisement, and automatically generates interception rule, is screen
Cover advertisement and facility is provided.The embodiment of the present invention is more targeted, more accurate to intercepting the advertisement in webpage.
It is shown in Figure 1, a kind of main flow of the method for intercepting the advertisement in webpage in the embodiment of the present invention, including：
101st, the preset corresponding web data of network address is obtained.
Access request can be sent according to preset network address, network side returns to web data according to the access request, locally
Web data can be obtained.
For the ease of the inquiry of network address, a list of websites can be safeguarded, it is pre- to have one or more in the list of websites
The network address put.Can be by being manually updated to the list of websites, it is also possible to the list of websites is updated automatically by system.
Web data may reside in the source file of webpage, and the source file of webpage can include：HTML（Hyper
Text Markup Language, HTML）Source file, extensible HyperText Markup Language（Extensible HyperText
Markup Language, XHTML）Source file etc..
102nd, web data is analyzed, obtains doubtful advertisement.
Preferably, above-mentioned 102 can have following various implementations：
Such as mode A1, the attribute-bit of web page element in the source file of web data is obtained；In judging the value of attribute-bit
Whether the characteristic character of advertisement is included；If comprising corresponding web page element is defined as into doubtful advertisement.For example, obtaining net
The attribute-bit of web page element in the html source file of page data, here, attribute-bit such as token name（Tagname）, identity mark
Know（Identity, ID）Or class（class）Deng, wherein, Tagname=" XXX-AD ", ID=" XX-BJ ", class=are " wide
Accuse "；Judge in the value of attribute-bit whether the characteristic character comprising advertisement, wherein, the characteristic character of advertisement such as " advertisement ",
" AD ", " Adv ", " Advert " or " Advertisement " etc.；If comprising corresponding web page element is defined as doubting
Like advertisement.By judging, " AD " is included in the value of attribute-bit Tagname, comprising " wide in the value of attribute-bit class
Accuse ", therefore the corresponding web page element of attribute-bit Tagname and class is defined as doubtful advertisement.
Such as mode A2, according to web data, judge that the predeterminated position in Webpage is interval interior with the presence or absence of pre-set dimension
Window；When the predeterminated position in Webpage exist pre-set dimension interval in window when, by the corresponding web data of window
It is defined as doubtful advertisement.For example, predeterminated position may include tip position, bottom position, left and right sides position etc..Pre-set dimension area
Between such as [30 × 100,100 × 350] pixel, pre-set dimension interval can determine according to the screen size of terminal.So can be with
Targetedly identify the advertisement of fixation of advertisement position in webpage.
Such as mode A3, according to web data, full screen display that is consistent with screen size and bringing to Front is judged whether
Window, there is the button of the picture and the second predetermined number no more than the first predetermined number in the window of the full screen display；Such as
There is the window of the full screen display for meeting above-mentioned condition in fruit, it is determined that the corresponding web data of window of the full screen display is doubtful
Advertisement.Because the window being displayed in full screen is probably general webpage, it is also possible to advertisement, inventors herein have recognized that general net
Picture in page is more and button is more, and the picture in advertisement windows is less, and generally one picture, button is also less, therefore
The span of the first predetermined number can be [1,3], and the span of the second predetermined number can be [Isosorbide-5-Nitrae].
Top layer, or the window being displayed in full screen are not disposed in if there is no the window of the window of full screen display, or full screen display
Interior picture or button in the absence of picture or in button, or the window of full screen display exceedes predetermined number, it is determined that the window pair
The web data answered is not doubtful advertisement.
Wherein, the window of the full screen display for bringing to Front can refer to that the position attribution of the window of full screen display is top set.
Such as mode A4, according to web data, the URL of the window web page element in Webpage is judged
（Uniform Resource Locator, URL）Whether be the characteristic character comprising advertisement URL；When the window in Webpage
When the URL of mouth web page element is the URL of the characteristic character comprising advertisement, the corresponding web data of the window web page element is determined
It is doubtful advertisement.Window web page element in Webpage is usually located at the part of Webpage, and different from aforementioned manner A3
In full screen display window.
103rd, judge whether doubtful advertisement is actual advertisement, if so, then continuing executing with 104；Otherwise, this flow is terminated.
Preferably, above-mentioned 103 can judge whether doubtful advertisement is actual advertisement by way of recognizing aberration, for example,
If the Fill Color of the doubtful advertisement part has obvious aberration with the Fill Color of webpage, e.g., aberration reaches default threshold
Value, determines that the doubtful advertisement is actual advertisement.Or, it is also possible to judge doubtful by way of recognizing that color histogram changes
Whether advertisement is actual advertisement, for example, the color histogram rate of change according to doubtful advertisement, judges whether doubtful advertisement is actual
Advertisement；When the color histogram rate of change of doubtful advertisement is more than or equal to predetermined threshold value, determine that doubtful advertisement is actual advertisement.
It is, of course, also possible to use the mode of other automatic identifications to judge whether doubtful advertisement is actual advertisement.
104th, when doubtful advertisement is actual advertisement, corresponding Ad blocking rule is generated.
105th, the corresponding Ad blocking rule according to generation intercepts the advertisement in webpage.
For example, the doubtful advertisement at the top of the homepage of network address B is confirmed as actual advertisement, then generation needs to shield network address B's
The interception rule of the content at the top of homepage.When user opens the homepage of network address B, system can shield automatically according to interception rule
Cover the content at the top of the homepage of network address B.
Various implementations of each link in the embodiment shown in Fig. 1 are described above, are come below by several embodiments
Implementation process is discussed in detail.
It is shown in Figure 2, a kind of the first preferred reality for the method for intercepting the advertisement in webpage in the embodiment of the present invention
Mode is applied, including：
201st, the preset corresponding web data of network address is obtained.
For the ease of the inquiry of network address, a list of websites can be safeguarded, it is pre- to have one or more in the list of websites
The network address put, such as network address http://xx.con, can send access request according to the network address, and network side is according to the access request
Web data is returned, the corresponding web data of the network address can be locally obtained.
202nd, the attribute-bit of web page element in the source file of web data is obtained.
Web data may reside in the source file of webpage, for example, webpage in the html source file of acquisition web data
Attribute of an element is identified, attribute-bit such as Tagname, ID or class etc..
203rd, judge in the value of attribute-bit whether the characteristic character comprising advertisement, if so, then continuing executing with 204；Otherwise,
Terminate this flow.
Wherein, the characteristic character of advertisement, such as " advertisement ", " AD ", " Adv ", " Advert " or " Advertisement "
Deng.
204th, the corresponding web page element of the attribute-bit of the characteristic character comprising advertisement is defined as doubtful advertisement.
For example, according to network address http://xx.con sends access request, and network side returns to webpage number according to the access request
According to, the corresponding web data of the network address can be locally obtained, following HTML code is included in the corresponding web data of the network address.Root
According to technical scheme provided in an embodiment of the present invention, can by the value for judging attribute-bit class whether the spy comprising advertisement
Character is levied, the characteristic character such as " advertisement ", " AD ", " Adv ", " Advert " or " Advertisement " of advertisement knows it
Not out.
<h3class="advertise"><span>
<a href="http://sax.xx.com.cn/click?type=3&
t=MjAxNC0wMy0xMSAxMDo0MToyOAkyMjAuMTgxLjQyLjE5NQlhMjhmYjEzZDQ4NTE5NDE
wOGIzMjQwZjYwMTIwNTI5OQlodHRwOi8vc2luYS5jbj9yZWY9aHR0cCUzQSUyRiUyRnd3dy5zaW5h
LmNvbSUyRiZmcm9tPXRvd2FwJnZ0PTQJUERQUzAwMDAwMDAzNzg5MAllNzMwNTk1Ny0wYTBiLTQyY
jktODQyYS1kNWFjMjAxMmNiZjkJQ0E1NzgzREY2MTE4CUNBNTc4M0RGNjExOAktCS0JMzAyMDAwfD
MwMjAwMAlDQTU3ODNERjYxMTgJTkIxMzEwMDEyNwkJQ0E1NzgzREY2MTE4CVdBUAktCTI3CS0JLQk
tCS0JLQktCS0J LQky&url=http%3a%2f%2fds.xi-ge.net&pos=108&vt=4">Stream
Fall imperial palace nourishing secret recipe (must see) among the people</a>
<img src="http://sax.xx.com.cn/view?type=3&
t=MjAxNC0wMy0xMSAxMDo0MToyOAkyMjAuMTgxLjQyLjE5NQlhMjhmYjEzZDQ4NTE5NDE
wOGIzMjQwZjYwMTIwNTI5OQlodHRwOi8vc2luYS5jbj9yZWY9aHR0cCUzQSUyRiUyRnd3dy5zaW5h
LmNvbSUyRiZmcm9tPXRvd2FwJnZ0PTQJUERQUzAwMDAwMDAzNzg5MAllNzMwNTk1Ny0wYTBiLTQyY
jktODQyYS1kNWFjMjAxMmNiZjkJQ0E1NzgzREY2MTE4CUNBNTc4M0RGNjExOAktCS0JMzAyMDAwfD
MwMjAwMAlDQTU3ODNERjYxMTgJTkIxMzEwMDEyNwkJQ0E1NzgzREY2MTE4CVdBUAktCTI3CS0JLQk
tCS0JLQkt CS0JLQky"alt="pv_monitor"style="display:none;"></span>
</h3>
By judging, attribute-bit class=" advertise ", its characteristic character for including advertisement, therefore will category
Property the mark corresponding web page elements of class be defined as doubtful advertisement, will the web page element of above-mentioned HTML code mark be defined as
Doubtful advertisement.
205th, the color histogram rate of change of doubtful advertisement is determined.
206th, whether the color histogram rate of change of doubtful advertisement is judged more than or equal to predetermined threshold value, if so, then continuing
Perform 207；Otherwise, this flow is terminated.
Preferably, judge whether doubtful advertisement is that actual advertisement can also be by judging doubtful advertisement in above-mentioned 205 and 206
Whether partial Fill Color reaches default threshold value with the aberration of the Fill Color of webpage；If aberration reaches default threshold
Value, it is determined that doubtful advertisement is actual advertisement；If aberration is not reaching to default threshold value, it is determined that doubtful advertisement is not reality
Advertisement.
207th, doubtful advertisement is determined for actual advertisement, and generates corresponding Ad blocking rule.
208th, the corresponding Ad blocking rule according to generation intercepts the advertisement in webpage.
If the color histogram rate of change of the web page element of above-mentioned HTML code mark is more than or equal to predetermined threshold value,
The web page element of HTML code mark is actual advertisement, and generation intercepts the rule of the web page element of HTML code mark,
The webpage that can be marked according to HTML code in the rule interception webpage for intercepting the web page element that the HTML code is marked of generation
Element（As actual advertisement）.
In the embodiment of the present invention, the attribute-bit of web page element in the source file of web data is obtained, and judge attribute mark
Whether the characteristic character of advertisement is included in the value of knowledge, if comprising, corresponding web page element is defined as doubtful advertisement, go forward side by side
One step judges whether doubtful advertisement is actual advertisement according to the color histogram rate of change of doubtful advertisement, so as to generate corresponding
Ad blocking rule, the corresponding Ad blocking rule according to generation intercepts the advertisement in webpage, more targetedly, more accurately,
For shielding advertisement provides facility.
Shown in Figure 3, second of the method for the advertisement in the embodiment of the present invention in a kind of interception webpage is preferred real
Mode is applied, including：
301st, the preset corresponding web data of network address is obtained.
For the ease of the inquiry of network address, a list of websites can be safeguarded, it is pre- to have one or more in the list of websites
The network address put, such as network address http://m.xx.com, can send access request according to the network address, and network side please according to the access
Return web data is sought, the corresponding web data of the network address can be locally obtained.
302nd, according to web data, judge the predeterminated position in Webpage with the presence or absence of the window in pre-set dimension interval
Mouthful, if so, then continuing executing with 303；Otherwise, this flow is terminated.
Wherein, predeterminated position may include tip position, bottom position, left and right sides position etc..Pre-set dimension is interval such as [30
× 100,100 × 350] pixel, pre-set dimension interval can determine according to the screen size of terminal.
303rd, the corresponding web data of window is defined as doubtful advertisement.
For example, according to network address http://m.xx.com sends access request, and network side returns to webpage according to the access request
Data, can locally obtain the corresponding web data of the network address, and the tip position in the corresponding web data of the network address has following
HTML window web page element.By judging, the window web page element actual height is 90 pixels, and width is 320 pixels（With
The screen of terminal is wide）, positioned at page top position, it can be considered that the corresponding web data of the window is doubtful advertisement.
<div id="banner">
<div id="index_down_div">
<!---banner--->
<div id="pics">
<ul id="datu"style="-webkit-transform:translate3d(0px,0,0);-webkit-
transition:300ms;">
<li><a href="http://api.wireless.xx.com/api/redirect/down/2"onclick="
clickLog("from=banner1")"id="ggk">
<img src=http://pic2.xx.com/mxx/m3/img/bxx.0303.png width="320"height
="90"></a></li>
<li><a href="http://zp.xx.com/yy/m/index?from=home_top_zpj"onclick="
clickLog("from=banner2")"id="fanqie">
<img src="http://pic2.xx.com/mxx/m3/img/zp180310.png"width="320"
height="90"></a></li>
</ul>
<div class="panel_num"><span class="curr"></span><span class=""></
span></div>
</div>
<script type="text/javascript"src="http://static.xx.com/mxx/m3/js/
banner_pic_roll.js"></script>
<!---banner end--->
</div>
</div>
304th, the color histogram rate of change of doubtful advertisement is determined.
305th, whether the color histogram rate of change of doubtful advertisement is judged more than or equal to predetermined threshold value, if so, then continuing
Perform 306；Otherwise, this flow is terminated.
Preferably, judge whether doubtful advertisement is that actual advertisement can also be by judging doubtful advertisement in above-mentioned 304 and 305
Whether partial Fill Color reaches default threshold value with the aberration of the Fill Color of webpage；If aberration reaches default threshold
Value, it is determined that doubtful advertisement is actual advertisement；If aberration is not reaching to default threshold value, it is determined that doubtful advertisement is not reality
Advertisement.
306th, doubtful advertisement is determined for actual advertisement, and generates corresponding Ad blocking rule.
307th, the corresponding Ad blocking rule according to generation intercepts the advertisement in webpage.
In the embodiment of the present invention, according to web data, judge that the predeterminated position in Webpage whether there is pre-set dimension
Window in interval；When the predeterminated position in Webpage exist pre-set dimension interval in window when, by the corresponding net of window
Whether page data is defined as doubtful advertisement, and the further color histogram rate of change according to doubtful advertisement, judges doubtful advertisement
It is actual advertisement, so as to generate corresponding Ad blocking rule, the corresponding Ad blocking rule according to generation is intercepted in webpage
Advertisement, so can targetedly identify the advertisement of fixation of advertisement position in webpage, for shielding advertisement facility is provided.
It is shown in Figure 4, a kind of the third preferred reality for the method for intercepting the advertisement in webpage in the embodiment of the present invention
Mode is applied, including：
401st, the preset corresponding web data of network address is obtained.
For the ease of the inquiry of network address, a list of websites can be safeguarded, it is pre- to have one or more in the list of websites
The network address put, such as network address http://wk.xx.com, can send access request according to the network address, and network side please according to the access
Return web data is sought, the corresponding web data of the network address can be locally obtained.
402nd, according to web data, the window of full screen display that is consistent with screen size and bringing to Front is judged whether
Mouthful, there is the button of the picture and the second predetermined number no more than the first predetermined number in the window of the full screen display, if in the presence of
Meet the window of the full screen display of above-mentioned condition, then continue executing with 403；Otherwise, this flow is terminated.
Wherein, the window of the full screen display for bringing to Front can refer to that the position attribution of the window of full screen display is top set.
The span of the first predetermined number can be [1,3], and the span of the second predetermined number can be [Isosorbide-5-Nitrae].
403rd, the corresponding web data of window for determining the full screen display is doubtful advertisement.
For example, according to network address http://wk.xx.com sends access request, and network side returns to net according to the access request
Page data, can locally obtain the corresponding web data of the network address, and following element is included in the html source file of web data：It
Meet a full frame big figure（<div>Background）, two buttons are placed above（<a>）Condition.According to of the invention real
The technical scheme of example offer is provided, the corresponding web data of the window of the full screen display is defined as doubtful advertisement.
<div id="h_native"class="yd_na"style="height:568px;">
<div class="YDna"id="nativeRcmd"style="background-image:url(http://
img.xx.com/img/iknow/wenku/1136x640.jpg);background-size:320px auto;">
<div class="btnCon"style="padding-top:150px">
<a class="dlrn"href="http://yuedu.xx.com/apps?fr=1024"bind-fun="
closeForever">Download immediately</a>
<a class="downloadLater"bind-fun="closeDay">Say again later</a>
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404th, the color histogram rate of change of doubtful advertisement is determined.
405th, whether the color histogram rate of change of doubtful advertisement is judged more than or equal to predetermined threshold value, if so, then continuing
Perform 406；Otherwise, this flow is terminated.
Preferably, judge whether doubtful advertisement is that actual advertisement can also be by judging doubtful advertisement in above-mentioned 404 and 405
Whether partial Fill Color reaches default threshold value with the aberration of the Fill Color of webpage；If aberration reaches default threshold
Value, it is determined that doubtful advertisement is actual advertisement；If aberration is not reaching to default threshold value, it is determined that doubtful advertisement is not reality
Advertisement.
406th, doubtful advertisement is determined for actual advertisement, and generates corresponding Ad blocking rule.
407th, the corresponding Ad blocking rule according to generation intercepts the advertisement in webpage.
In the embodiment of the present invention, according to web data, judge whether it is consistent with screen size and bring to Front it is complete
Shield the window of display, exist in the window of the full screen display and be no more than the picture of the first predetermined number and pressing for the second predetermined number
Button；If there is the window of the full screen display for meeting above-mentioned condition, it is determined that the corresponding web data of window of the full screen display
It is doubtful advertisement, and the further color histogram rate of change according to doubtful advertisement, judge whether doubtful advertisement is actual advertisement,
So as to generate corresponding Ad blocking rule, the corresponding Ad blocking rule according to generation intercepts the advertisement in webpage, to knowing
The window ad of the full screen display in other webpage more targetedly, more accurately, facility is provided to shield advertisement.
Shown in Figure 5, the 4th kind of the method for the advertisement in the embodiment of the present invention in a kind of interception webpage is preferred real
Mode is applied, including：
501st, the preset corresponding web data of network address is obtained.
502nd, according to web data, whether the URL for judging the window web page element in Webpage is the spy comprising advertisement
The URL of character is levied, if so, then continuing executing with 503；Otherwise, this flow is terminated.
Wherein, the characteristic character of advertisement, such as " advertisement ", " AD ", " Adv ", " Advert " or " Advertisement "
Deng.
With
504th, the color histogram rate of change of doubtful advertisement is determined.
505th, whether the color histogram rate of change of doubtful advertisement is judged more than or equal to predetermined threshold value, if so, then continuing
Perform 506；Otherwise, this flow is terminated.
Preferably, judge whether doubtful advertisement is that actual advertisement can also be by judging doubtful advertisement in above-mentioned 504 and 505
Whether partial Fill Color reaches default threshold value with the aberration of the Fill Color of webpage；If aberration reaches default threshold
Value, it is determined that doubtful advertisement is actual advertisement；If aberration is not reaching to default threshold value, it is determined that doubtful advertisement is not reality
Advertisement.
506th, doubtful advertisement is determined for actual advertisement, and generates corresponding Ad blocking rule.
507th, the corresponding Ad blocking rule according to generation intercepts the advertisement in webpage.
In the embodiment of the present invention, according to web data, whether the URL for judging the window web page element in Webpage is bag
The URL of the characteristic character containing advertisement；When the URL of the window web page element in Webpage is the characteristic character comprising advertisement
During URL, the corresponding web data of window web page element is defined as doubtful advertisement, and further according to the color of doubtful advertisement
Histogram rate of change, judges whether doubtful advertisement is actual advertisement, so that corresponding Ad blocking rule is generated, according to generation
Corresponding Ad blocking rule intercepts the advertisement in webpage.
It should be noted that in practical application, above-mentioned all optional embodiments can be any group by the way of combining
Close, form alternative embodiment of the invention, this is no longer going to repeat them.
The method implementation process for intercepting the advertisement in webpage is understood by above description, the process can be realized by device,
The internal structure and function to device are introduced below.
It is shown in Figure 6 based on same inventive concept, a kind of device for intercepting the advertisement in webpage in the embodiment of the present invention
Including：Acquisition module 601, analysis module 602, judge module 603, generation module 604 and blocking module 605.
Acquisition module 601, for obtaining the corresponding web data of preset network address；
Analysis module 602, for being analyzed to web data, obtains doubtful advertisement；
Judge module 603, for judging whether doubtful advertisement is actual advertisement；
Generation module 604, for when doubtful advertisement is actual advertisement, generating corresponding Ad blocking rule；
Blocking module 605, the advertisement in webpage is intercepted for the corresponding Ad blocking rule according to generation.
Preferably, analysis module 602 is used for the attribute-bit of web page element in the source file for obtain web data；Judge category
Property mark value in whether comprising advertisement characteristic character；By the corresponding webpage unit of the attribute-bit of the characteristic character comprising advertisement
Element is defined as doubtful advertisement.
Preferably, analysis module 602 is used for according to web data, judges the predeterminated position in Webpage with the presence or absence of pre-
If the window in size interval；When the predeterminated position in Webpage exist pre-set dimension interval in window when, by window pair
The web data answered is defined as doubtful advertisement.
Preferably, analysis module 602 is used for according to web data, judges whether consistent with screen size and is placed in top
, there is the picture and the second predetermined number no more than the first predetermined number in the window of full screen display in the window of the full screen display of layer
Button；When being judged as YES, the corresponding web data of the window of full screen display is defined as doubtful advertisement.
Preferably, analysis module 602 is used to judge the uniform resource position mark URL of the window web page element in web data
Whether be the characteristic character comprising advertisement URL；When the URL of the window web page element in web data is the feature comprising advertisement
During the URL of character, the corresponding web data of window web page element is defined as doubtful advertisement.
Preferably, if judge module 603 is used for the color of the Fill Color of doubtful advertisement part and the Fill Color of webpage
Difference reaches default threshold value；Determine that doubtful advertisement is actual advertisement；Or according to the color histogram rate of change of doubtful advertisement, sentence
Whether doubtful advertisement of breaking is actual advertisement；When the color histogram rate of change of doubtful advertisement is more than or equal to predetermined threshold value, really
Fixed doubtful advertisement is actual advertisement.
In the embodiment of the present invention, it is analyzed by the preset corresponding web data of network address, obtains doubtful advertisement, when
When doubtful advertisement is actual advertisement, corresponding Ad blocking rule is generated, and block according to the corresponding Ad blocking rule of generation
The advertisement cut in webpage, realizes that Automatic sieve selects doubtful advertisement, quickly recognizes advertisement, and automatically generates interception rule, is screen
Cover advertisement and facility is provided.The embodiment of the present invention is more targeted, more accurate to the advertisement in identification webpage.
It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the present invention can be using the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware
Apply the form of example.And, the present invention can be used and wherein include the computer of computer usable program code at one or more
Usable storage medium（Including but not limited to magnetic disk storage and optical memory etc.）The shape of the computer program product of upper implementation
Formula.
The present invention is with reference to method according to embodiments of the present invention, equipment（System）And the flow of computer program product
Figure and/or block diagram are described.It should be understood that every first-class during flow chart and/or block diagram can be realized by computer program instructions
The combination of flow and/or square frame in journey and/or square frame and flow chart and/or block diagram.These computer programs can be provided
The processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that produced for reality by the instruction of computer or the computing device of other programmable data processing devices
The device of the function of being specified in present one flow of flow chart or multiple one square frame of flow and/or block diagram or multiple square frames.
These computer program instructions may be alternatively stored in can guide computer or other programmable data processing devices with spy
In determining the computer-readable memory that mode works so that instruction of the storage in the computer-readable memory is produced and include finger
Make the manufacture of device, the command device realize in one flow of flow chart or multiple one square frame of flow and/or block diagram or
The function of being specified in multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that in meter
Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented treatment, so as in computer or
The instruction performed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in individual square frame or multiple square frames.
Obviously, those skilled in the art can carry out various changes and modification without deviating from essence of the invention to the present invention
God and scope.So, if these modifications of the invention and modification belong to the scope of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to comprising these changes and modification.
Claims (10)
1. it is a kind of intercept webpage in advertisement method, it is characterised in that including：
Obtain the preset corresponding web data of network address；
The web data is analyzed, doubtful advertisement is obtained；
Judge whether the doubtful advertisement is actual advertisement, wherein, described to judge whether the doubtful advertisement is actual advertisement, bag
Include：If the Fill Color of the doubtful advertisement part reaches default threshold value with the aberration of the Fill Color of webpage；Determine institute
Doubtful advertisement is stated for actual advertisement；Or according to the color histogram rate of change of the doubtful advertisement, judge the doubtful advertisement
Whether it is actual advertisement；When the color histogram rate of change of the doubtful advertisement is more than or equal to predetermined threshold value, it is determined that described
Doubtful advertisement is actual advertisement；
When the doubtful advertisement is actual advertisement, corresponding Ad blocking rule is generated；
Corresponding Ad blocking rule according to generation intercepts the advertisement in webpage.
2. the method for claim 1, it is characterised in that described to be analyzed to the web data, obtains doubtful wide
Accuse, including：
Obtain the attribute-bit of web page element in the source file of the web data；
Judge in the value of the attribute-bit whether the characteristic character comprising advertisement；
The corresponding web page element of the attribute-bit of the characteristic character comprising advertisement is defined as doubtful advertisement.
3. the method for claim 1, it is characterised in that described to be analyzed to the web data, obtains doubtful wide
Accuse, including：
According to the web data, judge the predeterminated position in Webpage with the presence or absence of the window in pre-set dimension interval；
When the predeterminated position in Webpage exist pre-set dimension interval in window when, by the corresponding web data of the window
It is defined as doubtful advertisement.
4. the method for claim 1, it is characterised in that described to be analyzed to the web data, obtains doubtful wide
Accuse, including：
According to the web data, the window of full screen display that is consistent with screen size and bringing to Front, institute are judged whether
State the button that there is picture and the second predetermined number no more than the first predetermined number in the window of full screen display；
When being judged as YES, the corresponding web data of the window of the full screen display is defined as doubtful advertisement.
5. the method for claim 1, it is characterised in that described to be analyzed to the web data, obtains doubtful wide
Accuse, including：
Whether the uniform resource position mark URL for judging the window web page element in the web data is the tagged word comprising advertisement
The URL of symbol；
When the URL of the window web page element in the web data is the URL of the characteristic character comprising advertisement, by the window
The corresponding web data of web page element is defined as doubtful advertisement.
6. it is a kind of intercept webpage in advertisement device, it is characterised in that including：
Acquisition module, for obtaining the corresponding web data of preset network address；
Analysis module, for being analyzed to the web data, obtains doubtful advertisement；
Judge module, for judging whether the doubtful advertisement is actual advertisement, wherein, if the judge module is for described
The Fill Color of doubtful advertisement part reaches default threshold value with the aberration of the Fill Color of webpage；Determine that the doubtful advertisement is
Actual advertisement；Or according to the color histogram rate of change of the doubtful advertisement, judge whether the doubtful advertisement is actual wide
Accuse；When the color histogram rate of change of the doubtful advertisement is more than or equal to predetermined threshold value, determine the doubtful advertisement in fact
Border advertisement；
Generation module, for when the doubtful advertisement is actual advertisement, generating corresponding Ad blocking rule；
Blocking module, the advertisement in webpage is intercepted for the corresponding Ad blocking rule according to generation.
7. device as claimed in claim 6, it is characterised in that the analysis module is used to obtain the source document of the web data
The attribute-bit of web page element in part；Judge in the value of the attribute-bit whether the characteristic character comprising advertisement；Will be comprising wide
The corresponding web page element of attribute-bit of the characteristic character of announcement is defined as doubtful advertisement.
8. device as claimed in claim 6, it is characterised in that the analysis module is used to, according to the web data, judge
Predeterminated position in Webpage is with the presence or absence of the window in pre-set dimension interval；When the predeterminated position in Webpage is present in advance
If size interval in window when, the corresponding web data of the window is defined as doubtful advertisement.
9. device as claimed in claim 6, it is characterised in that the analysis module is used to, according to the web data, judge
Exist with the presence or absence of the window of full screen display that is consistent with screen size and bringing to Front, in the window of the full screen display and do not surpass
Cross the picture of the first predetermined number and the button of the second predetermined number；When being judged as YES, by the window pair of the full screen display
The web data answered is defined as doubtful advertisement.
10. device as claimed in claim 6, it is characterised in that the analysis module is used to judging in the web data
The uniform resource position mark URL of window web page element whether be the characteristic character comprising advertisement URL；When in the web data
The URL of window web page element when being the URL of the characteristic character comprising advertisement, by the corresponding webpage number of the window web page element
According to being defined as doubtful advertisement.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410124030.3A CN103886088B (en) | 2014-03-28 | 2014-03-28 | Method and device for intercepting advertisements in webpage |
| PCT/CN2015/072515 WO2015143956A1 (en) | 2014-03-28 | 2015-02-09 | Method and apparatus for blocking advertisement in web page |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410124030.3A CN103886088B (en) | 2014-03-28 | 2014-03-28 | Method and device for intercepting advertisements in webpage |
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| CN103886088A CN103886088A (en) | 2014-06-25 |
| CN103886088B true CN103886088B (en) | 2017-05-17 |
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| CN201410124030.3A Active CN103886088B (en) | 2014-03-28 | 2014-03-28 | Method and device for intercepting advertisements in webpage |
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| WO (1) | WO2015143956A1 (en) |
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| CN103886088B (en) * | 2014-03-28 | 2017-05-17 | 北京金山网络科技有限公司 | Method and device for intercepting advertisements in webpage |
| CN104572798A (en) * | 2014-07-25 | 2015-04-29 | 上海二三四五网络科技有限公司 | Method, equipment and system for processing webpage |
| CN104239422B (en) * | 2014-08-21 | 2018-05-08 | 小米科技有限责任公司 | Advertisement recognition method and device, electronic equipment |
| CN104199934B (en) * | 2014-09-05 | 2017-07-04 | 北京奇虎科技有限公司 | The method and device that advertisement for application program is intercepted |
| CN104965838B (en) * | 2014-09-11 | 2018-03-16 | 腾讯科技（深圳）有限公司 | Page elements processing method and page elements processing unit |
| CN104202346A (en) * | 2014-09-29 | 2014-12-10 | 联想(北京)有限公司 | Method for handling network connection request and device thereof |
| CN104462284B (en) * | 2014-11-27 | 2018-04-13 | 百度在线网络技术（北京）有限公司 | Judge the method and system of web page quality |
| CN104731868B (en) * | 2015-02-28 | 2019-02-12 | 小米科技有限责任公司 | Intercept the method and device of advertisement |
| CN104780153B (en) * | 2015-03-11 | 2018-06-19 | 小米科技有限责任公司 | Information filtering method and device |
| CN106033450B (en) * | 2015-03-17 | 2020-02-14 | 中兴通讯股份有限公司 | Advertisement blocking method and device and browser |
| CN106202101B (en) * | 2015-05-06 | 2020-04-03 | 腾讯科技（深圳）有限公司 | Advertisement identification method and device |
| CN106326316B (en) * | 2015-07-08 | 2022-11-29 | 腾讯科技（深圳）有限公司 | Webpage advertisement filtering method and device |
| CN105549975A (en) * | 2015-12-15 | 2016-05-04 | 北京金山安全软件有限公司 | Processing method and device for prompt advertisement window |
| CN106209889B (en) * | 2016-07-25 | 2019-07-05 | 北京小米移动软件有限公司 | Detect the method and device that information is kidnapped in webpage |
| WO2018058330A1 (en) * | 2016-09-27 | 2018-04-05 | 中兴通讯股份有限公司 | Method and apparatus for blocking advertisements, and browser and computer storage medium |
| CN107562864A (en) * | 2017-08-30 | 2018-01-09 | 努比亚技术有限公司 | A kind of advertisement screen method, mobile terminal and computer-readable recording medium |
| CN107871017B (en) * | 2017-11-27 | 2023-05-09 | 腾讯数码（天津）有限公司 | Method and device for detecting information filtering function |
| CN108009232A (en) * | 2017-11-29 | 2018-05-08 | 北京小米移动软件有限公司 | Advertisement shields method and device |
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| CN109344350A (en) * | 2018-09-30 | 2019-02-15 | 珠海市君天电子科技有限公司 | A kind of information processing method and its equipment |
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| CN103886088A (en) | 2014-06-25 |
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Address after: 100041 room 1592A, building, No. 3 West Road, Badachu hi tech park, Beijing, Shijingshan District, China Patentee after: BEIJING LIEBAO NETWORK TECHNOLOGY CO., LTD. Address before: 100041 room 1592A, building, No. 3 West Road, Badachu hi tech park, Beijing, Shijingshan District, China Patentee before: Beijing Kingsoft Internet Science and Technology Co., Ltd. |