CN107562864A - A kind of advertisement screen method, mobile terminal and computer-readable recording medium - Google Patents
A kind of advertisement screen method, mobile terminal and computer-readable recording medium Download PDFInfo
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Abstract
The invention discloses a kind of advertisement screen method, mobile terminal and computer-readable recording medium, by after thering is application program to be activated in detecting mobile terminal, start advertisement function of shielding, obtain the current display interface of application program, judge whether current display interface belongs to advertisement interface, when judging current display interface for advertisement interface, the advertising message in application program is subjected to shielding replacement；As long as application program launching on mobile terminal, advertisement is shielded automatically with regard to automatic running, current display interface is identified, and the advertisement interface to identifying is carried out shielding replacement processing, and the shielding of advertisement is realized by automatic detection, and display is replaced to advertisement interface, so that user when carrying out advertisement skip operation on the interface for replacing display, without having to worry about maloperation occurs, solves existing advertisement shielding mode effect and unobvious, it is cumbersome, the problem of Consumer's Experience is bad.
Description
Technical field
The present invention relates to field of mobile terminals, more specifically to a kind of advertisement screen method, mobile terminal and calculating
Machine readable storage medium storing program for executing.
Background technology
Used with a large amount of popularizations of intelligent terminal, such as mobile phone, Web TV, computer, various types of applications
Program is largely developed, and is applied on intelligent terminal.And businessmans also in various application developments for it is wide
Accuse push.At present, advertisement has nearly all been implanted in types of applications program, although these product placement are brought just to user
Profit, but also have simultaneously required for some product placement are not user, easily cause user's aestheticly tired and reduce and use
Cause Consumer's Experience bad the frequency of use of application program in family.
Above-mentioned in order to solve the problems, such as, current solution method is to each application program by installing advertisement filter software
Interface is filtered, such as ADsafe, 360 security guards etc., but installing unnecessary software can cause to the performance of terminal
Influence, increase the power consumption and running memory of terminal, reduce the usage experience of terminal；Another method is provided on advertisement interface
Hop button, if user is not desired to check advertisement, after being shown at advertisement interface, hop button is actively clicked on, but
That the hop button is very small, user when clicking on often maloperation be into advertisement interface display advertising message webpage, from
And make it that user is significant turn-off, therefore, simultaneously unobvious, its step are numerous for the effect that the implementation that existing advertisement shields is brought
Trivial, flexibility is not also high.
Therefore, a kind of advertisement Shielding plan based on mobile terminal of design is needed badly, it is possible to achieve shield simply and accurately
Advertisement in application program, improve the usage experience of user.
The content of the invention
The technical problem to be solved in the present invention is：Advertisement shielding mode in the prior art, its complex steps and inaccuracy
The problem of, for the technical problem, there is provided a kind of advertisement screen method, mobile terminal and computer-readable recording medium.
In order to solve the above technical problems, the present invention provides a kind of advertisement screen method, the advertisement screen method includes：
After thering is application program to be activated in detecting mobile terminal, start advertisement function of shielding；
Obtain the current display interface of the application program；
Judge whether the current display interface belongs to advertisement interface；
If the current display interface is advertisement interface, the advertising message in the application program is subjected to shielding and replaced
Change.
Optionally, it is described to judge whether the current display interface belongs to advertising circle face and include：
The characteristic information of the current display interface is obtained by information discriminating technology, the characteristic information is believed including image
Breath and text information；
The characteristic information is handled compared with default characteristic of advertisement information table, the default characteristic of advertisement letter
Breath table includes at least one key word information；
Result according to processing is compared determines whether the current display interface is advertisement interface.
Optionally, when the characteristic information is image information, the current display circle is obtained by information discriminating technology
The characteristic information in face includes：By image recognition technology extract all pictures in the current display interface and/or personage and/
Or icon information；Inquire about and whether there is the picture and/or personage and/or icon information in the characteristic of advertisement information table；If
In the presence of, it is determined that the current display interface is advertisement interface；
When the characteristic information is text information, the feature of the current display interface is obtained by information discriminating technology
Information includes：Text phrases in the current display interface are extracted by character recognition technology；Inquire about the characteristic of advertisement letter
It whether there is the text phrases in breath table；If in the presence of, it is determined that the current display interface is advertisement interface.
Optionally, it is described the current display interface is obtained by information discriminating technology characteristic information the step of also wrap
Include：
Extract all subprogram codes in the operation code of the current display interface, and the application program；
The operation code and all subprogram codes of the application program are contrasted；
If it is not the subprogram code to contrast the operation code, it is determined that the current display interface is advertising circle
Face.
Optionally, after it is determined that the current display interface is advertisement interface, by the advertisement in the application program
Information is carried out before shielding replaces it, in addition to：
Detect and whether there is advertisement X button in the current display interface, the advertisement X button is band having time
The trigger button of countdown function；
If detecting the presence of the advertisement X button, simulation clicking operation is opened, passes through the simulation clicking operation
Trigger the countdown that the advertisement X button accelerates the time.
Optionally, if detecting when the advertisement X button being not present in the current display interface, it is described will described in
Advertising message in application program, which carries out shielding replacement, to be included：A non-advertising pictures are obtained from the mobile terminal and replace institute
State advertisement interface.
Optionally, described one non-advertising pictures of acquisition from the mobile terminal replace the advertising circle face to include：
At least one display picture is selected from the picture library in the mobile terminal；
By at least one display picture Overlapping display in the current display interface, and replace the current display
The content shown originally on interface.
Optionally, at least one display picture defines the picture with scenes of setting or personal portrayal including user.
Further, present invention also offers a kind of mobile terminal, the terminal control mechanism include reason device, memory and
Communication bus；
The communication bus is used to realize the connection communication between processor and memory；
The processor is used to perform one or more program stored in memory, to realize such as any one of foregoing institute
The step of advertisement screen method stated.
Further, present invention also offers a kind of computer-readable recording medium, the computer-readable recording medium
It is stored with one or more program, one or more of programs can be by one or more computing device, to realize
The step of advertisement screen method described in any one as describe above.
Beneficial effects of the present invention：
The present invention provides a kind of advertisement screen method, mobile terminal and computer-readable recording medium, for existing wide
Accuse the effect brought of implementation and unobvious of shielding, its complex steps, the defects of flexibility is not also high, the present invention by
Detect after thering is application program to be activated in mobile terminal, start advertisement function of shielding, obtain the current aobvious of the application program
Show interface, judge whether the current display interface belongs to advertisement interface, will when judging current display interface for advertisement interface
Advertising message in the application program carries out shielding replacement；As long as application program launching on mobile terminal, advertisement shielding is automatic
With regard to automatic running, current display interface is identified, and the advertisement interface to identifying carries out shielding replacement processing, passes through
The automatic detection realizes the shielding of advertisement, and is replaced display to advertisement interface so that user is on the interface for replacing display
When carrying out advertisement skip operation, the problem of without having to worry about maloperation occurs, so as to improve the effect of mobile terminal advertisement shielding
Fruit, and the implementation of this method is simple, solves advertisement shielding mode effect in the prior art and unobvious, and operation is numerous
It is trivial, the problem of Consumer's Experience is bad.
Brief description of the drawings
Below in conjunction with drawings and Examples, the invention will be further described, in accompanying drawing：
Fig. 1 is the hardware architecture diagram for realizing each optional mobile terminal of embodiment one of the present invention；
Fig. 2 is the advertisement screen method basic flow sheet that first embodiment of the invention provides；
Fig. 3 is the advertisement screen method refined flow chart that second embodiment of the invention provides；
Fig. 4 is the structural representation for the mobile terminal that third embodiment of the invention provides；
Fig. 5 detects advertisement interface schematic diagram to be provided in an embodiment of the present invention；
Fig. 6 provides the schematic diagram at simulation gesture triggering adjustment interface for the embodiment of the present invention；
Fig. 7 is the interface display figure behind replacement advertisement interface provided in an embodiment of the present invention.
Embodiment
It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, it is not intended to limit the present invention.
In follow-up description, the suffix using such as " module ", " part " or " unit " for representing element is only
Be advantageous to the explanation of the present invention, itself there is no a specific meaning.Therefore, " module ", " part " or " unit " can mix
Ground uses.
Terminal can be implemented in a variety of manners.For example, the terminal described in the present invention can include such as mobile phone, flat board
Computer, notebook computer, palm PC, personal digital assistant (Personal Digital Assistant, PDA), portable
Media player (Portable Media Player, PMP), guider, wearable device, Intelligent bracelet, pedometer etc. move
Dynamic terminal, and the fixed terminal such as digital TV, desktop computer.
It will be illustrated in subsequent descriptions by taking mobile terminal as an example, it will be appreciated by those skilled in the art that except special
Outside element for moving purpose, construction according to the embodiment of the present invention can also apply to the terminal of fixed type.
Referring to Fig. 1, its hardware architecture diagram for a kind of mobile terminal of each embodiment of the realization present invention, the shifting
Dynamic terminal 100 can include：RF (Radio Frequency, radio frequency) unit 101, WiFi module 102, audio output unit
103rd, A/V (audio/video) input block 104, sensor 105, display unit 106, user input unit 107, interface unit
108th, the part such as memory 109, processor 110 and power supply 111.It will be understood by those skilled in the art that shown in Fig. 1
Mobile terminal structure does not form the restriction to mobile terminal, and mobile terminal can be included than illustrating more or less parts,
Either combine some parts or different parts arrangement.
The all parts of mobile terminal are specifically introduced with reference to Fig. 1：
Radio frequency unit 101 can be used for receiving and sending messages or communication process in, the reception and transmission of signal, specifically, by base station
Downlink information receive after, handled to processor 110；In addition, up data are sent to base station.Generally, radio frequency unit 101
Including but not limited to antenna, at least one amplifier, transceiver, coupler, low-noise amplifier, duplexer etc..In addition, penetrate
Frequency unit 101 can also be communicated by radio communication with network and other equipment.Above-mentioned radio communication can use any communication
Standard or agreement, including but not limited to GSM (Global System of Mobile communication, global system for mobile telecommunications
System), GPRS (General Packet Radio Service, general packet radio service), CDMA2000 (Code
Division Multiple Access 2000, CDMA 2000), WCDMA (Wideband Code Division
Multiple Access, WCDMA), TD-SCDMA (Time Division-Synchronous Code
Division Multiple Access, TD SDMA), FDD-LTE (Frequency Division
Duplexing-Long Term Evolution, FDD Long Term Evolution) and TDD-LTE (Time Division
Duplexing-Long Term Evolution, time division duplex Long Term Evolution) etc..
WiFi belongs to short range wireless transmission technology, and mobile terminal can help user to receive and dispatch electricity by WiFi module 102
Sub- mail, browse webpage and access streaming video etc., it has provided the user wireless broadband internet and accessed.Although Fig. 1 shows
Go out WiFi module 102, but it is understood that, it is simultaneously not belonging to must be configured into for mobile terminal, completely can be according to need
To be omitted in the essential scope for do not change invention.
Audio output unit 103 can be in call signal reception pattern, call mode, record mould in mobile terminal 100
When under the isotypes such as formula, speech recognition mode, broadcast reception mode, by radio frequency unit 101 or WiFi module 102 it is receiving or
It is sound that the voice data stored in memory 109, which is converted into audio signal and exported,.Moreover, audio output unit 103
The audio output related to the specific function that mobile terminal 100 performs can also be provided (for example, call signal receives sound, disappeared
Breath receives sound etc.).Audio output unit 103 can include loudspeaker, buzzer etc..
A/V input blocks 104 are used to receive audio or video signal.A/V input blocks 104 can include graphics processor
(Graphics Processing Unit, GPU) 1041 and microphone 1042, graphics processor 1041 is in video acquisition mode
Or the static images or the view data of video obtained in image capture mode by image capture apparatus (such as camera) are carried out
Reason.Picture frame after processing may be displayed on display unit 106.Picture frame after the processing of graphics processor 1041 can be deposited
Storage is transmitted in memory 109 (or other storage mediums) or via radio frequency unit 101 or WiFi module 102.Mike
Wind 1042 can connect in telephone calling model, logging mode, speech recognition mode etc. operational mode via microphone 1042
Quiet down sound (voice data), and can be voice data by such acoustic processing.Audio (voice) data after processing can
To be converted to the form output that mobile communication base station can be sent to via radio frequency unit 101 in the case of telephone calling model.
Microphone 1042 can implement various types of noises and eliminate (or suppression) algorithm to eliminate (or suppression) in reception and send sound
Caused noise or interference during frequency signal.
Mobile terminal 100 also includes at least one sensor 105, such as optical sensor, motion sensor and other biographies
Sensor.Specifically, optical sensor includes ambient light sensor and proximity transducer, wherein, ambient light sensor can be according to environment
The light and shade of light adjusts the brightness of display panel 1061, and proximity transducer can close when mobile terminal 100 is moved in one's ear
Display panel 1061 and/or backlight.As one kind of motion sensor, accelerometer sensor can detect in all directions (general
For three axles) size of acceleration, size and the direction of gravity are can detect that when static, the application available for identification mobile phone posture
(such as horizontal/vertical screen switching, dependent game, magnetometer pose calibrating), Vibration identification correlation function (such as pedometer, percussion) etc.；
The fingerprint sensor that can also configure as mobile phone, pressure sensor, iris sensor, molecule sensor, gyroscope, barometer,
The other sensors such as hygrometer, thermometer, infrared ray sensor, will not be repeated here.
Display unit 106 is used for the information for showing the information inputted by user or being supplied to user.Display unit 106 can wrap
Display panel 1061 is included, liquid crystal display (Liquid Crystal Display, LCD), Organic Light Emitting Diode can be used
Forms such as (Organic Light-Emitting Diode, OLED) configures display panel 1061.
User input unit 107 can be used for the numeral or character information for receiving input, and produce the use with mobile terminal
The key signals input that family is set and function control is relevant.Specifically, user input unit 107 may include contact panel 1071 with
And other input equipments 1072.Contact panel 1071, also referred to as touch-screen, collect touch operation of the user on or near it
(for example user uses any suitable objects or annex such as finger, stylus on contact panel 1071 or in contact panel 1071
Neighbouring operation), and corresponding attachment means are driven according to formula set in advance.Contact panel 1071 may include touch detection
Two parts of device and touch controller.Wherein, the touch orientation of touch detecting apparatus detection user, and detect touch operation band
The signal come, transmits a signal to touch controller；Touch controller receives touch information from touch detecting apparatus, and by it
Contact coordinate is converted into, then gives processor 110, and the order sent of reception processing device 110 and can be performed.In addition, can
To realize contact panel 1071 using polytypes such as resistance-type, condenser type, infrared ray and surface acoustic waves.Except contact panel
1071, user input unit 107 can also include other input equipments 1072.Specifically, other input equipments 1072 can wrap
Include but be not limited to physical keyboard, in function key (such as volume control button, switch key etc.), trace ball, mouse, action bars etc.
One or more, do not limit herein specifically.
Further, contact panel 1071 can cover display panel 1061, detect thereon when contact panel 1071 or
After neighbouring touch operation, processor 110 is sent to determine the type of touch event, is followed by subsequent processing device 110 according to touch thing
The type of part provides corresponding visual output on display panel 1061.Although in Fig. 1, contact panel 1071 and display panel
1061 be the part independent as two to realize the input of mobile terminal and output function, but in certain embodiments, can
Input and the output function of mobile terminal are realized so that contact panel 1071 and display panel 1061 is integrated, is not done herein specifically
Limit.
Interface unit 108 is connected the interface that can pass through as at least one external device (ED) with mobile terminal 100.For example,
External device (ED) can include wired or wireless head-band earphone port, external power source (or battery charger) port, wired or nothing
Line FPDP, memory card port, the port for connecting the device with identification module, audio input/output (I/O) end
Mouth, video i/o port, ear port etc..Interface unit 108 can be used for receiving the input from external device (ED) (for example, number
It is believed that breath, electric power etc.) and the input received is transferred to one or more elements in mobile terminal 100 or can be with
For transmitting data between mobile terminal 100 and external device (ED).
Memory 109 can be used for storage software program and various data.Memory 109 can mainly include storing program area
And storage data field, wherein, storing program area can storage program area, application program (such as the sound needed at least one function
Sound playing function, image player function etc.) etc.；Storage data field can store according to mobile phone use created data (such as
Voice data, phone directory etc.) etc..In addition, memory 109 can include high-speed random access memory, can also include non-easy
The property lost memory, a for example, at least disk memory, flush memory device or other volatile solid-state parts.
Processor 110 is the control centre of mobile terminal, utilizes each of various interfaces and the whole mobile terminal of connection
Individual part, by running or performing the software program and/or module that are stored in memory 109, and call and be stored in storage
Data in device 109, the various functions and processing data of mobile terminal are performed, so as to carry out integral monitoring to mobile terminal.Place
Reason device 110 may include one or more processing units；Preferably, processor 110 can integrate application processor and modulatedemodulate is mediated
Device is managed, wherein, application processor mainly handles operating system, user interface and application program etc., and modem processor is main
Handle radio communication.It is understood that above-mentioned modem processor can not also be integrated into processor 110.
Mobile terminal 100 can also include the power supply 111 (such as battery) to all parts power supply, it is preferred that power supply 111
Can be logically contiguous by power-supply management system and processor 110, so as to realize management charging by power-supply management system, put
The function such as electricity and power managed.
Although Fig. 1 is not shown, mobile terminal 100 can also will not be repeated here including bluetooth module etc..
Based on above-mentioned mobile terminal hardware configuration, each embodiment of the inventive method is proposed.
First embodiment
Advertisement screen method provided in an embodiment of the present invention is applied to various mobile terminals, including PC, mobile phone, flat board, pen
Remember the terminal such as this, specifically refer to Fig. 2, Fig. 2 is the advertisement screen method basic flow sheet that the present embodiment provides, and the advertisement shields
Method includes：
S201, detect and be activated on mobile terminal with the presence or absence of application program, specifically can be by monitoring mobile terminal
Running background program listing in whether have and increase new level of application.
S202, start advertisement function of shielding.
S203, the current display interface for obtaining the application program.
S204, judge whether the current display interface belongs to advertisement interface.
If S205, the current display interface are advertisement interface, the advertising message in the application program is shielded
Cover replacement.
In the present embodiment, when obtaining the current display interface of the application program, refer specifically to obtain described answer
The operation interface behind interface or application program launching when being started with program, as long as the interface obtained in a word belongs to application program
In interface can, do not do specific limitation here.
In certain embodiments, it is specifically after obtaining startup application program that step S203, which obtains the current display interface,
Display content on display interface, the display content includes word shown on interface, picture, icon etc., optional logical
Information discriminating technology acquisition is crossed, all the elements shown on interface are extracted, obtain the characteristic information of current display interface.
In the present embodiment, during step S204 is performed, judging whether the current display interface belongs to advertisement
It is to determine whether to belong to advertisement interface by the characteristic information for judging to extract from display interface during interface, specifically passes through
The characteristic information is handled compared with default characteristic of advertisement information table, the default characteristic of advertisement information table includes
At least one key word information；Result according to processing is compared determines whether the current display interface is advertisement interface.
When the characteristic information is image information, the feature of the current display interface is obtained by information discriminating technology
Information includes：All pictures and/or personage and/or icon letter in the current display interface are extracted by image recognition technology
Breath；Inquire about and whether there is the picture and/or personage and/or icon information in the characteristic of advertisement information table；If in the presence of really
The fixed current display interface is advertisement interface.
When the characteristic information is text information, the feature of the current display interface is obtained by information discriminating technology
Information includes：Text phrases in the current display interface are extracted by character recognition technology；Inquire about the characteristic of advertisement letter
It whether there is the text phrases in breath table；If in the presence of, it is determined that the current display interface is advertisement interface.
In actual applications, the default characteristic of advertisement information table for matching includes various key word informations, these passes
Keyword information be user when setting advertisement function of shielding, self-defined setting is carried out according to common advertising word, can also
It is by searching for from network on the advertisement keyword in application program, these advertisement keywords then being formed into a feature
Table is stored into the mobile terminal, when in use, by crossing the keyword that will be identified from current display interface finally
Information carries out matching inquiry with the keyword in mark sheet, determines whether it is advertisement according to the result of matching.
In some embodiment examples, judge the current interface whether advertisement interface when, specifically can also be by following
Step is judged, the judgment step is illustrated below in conjunction with specific example：
Step 1, after advertisement function of shielding is started, application program is obtained by screenshotss function and is starting or is jumping to separately
Display interface during one operation interface, the display interface include operation information, text information, image icon information；
Step 2, the characteristic information in the display interface is extracted；
As shown in fig. 5, it is assumed that the display interface that screenshotss obtain includes fitting up Taobao shop, Cellphone Accessories and 818 revelry purchases
It is by character recognition technology that " finishing " in screenshotss interface, " mobile phone ", " shopping saves " is crucial during the push page of thing section etc.
Word extracts.
Step 3, the characteristic information is matched with default characteristic of advertisement table；
In this example, it is assumed that the keyword set in the default characteristic of advertisement table is " shopping section ", " only needed
999 yuan ", " promote at a low price ", " reduction, clearance sale " etc., by " finishing " that extracts, " mobile phone ", " shopping section " and advertisement
Each keyword of mark sheet carries out contrast one by one and excluded, it is seen then that above-mentioned contrast inquires " shopping section " and belongs to characteristic of advertisement table
In a keyword, then illustrate that advertising message or the display interface in the display interface be present is advertisement interface.
Step 4, advertisement interface is shielded or replaced corresponding to the characteristic information that will match to.
In the present embodiment, information corresponding with keyword is extracted according to the matching result in step 3 to carry out at shielding
Reason, or directly replaces the information, such as, the characteristic of advertisement information matched is " shopping section ", then from screenshotss to display
The information related to " shopping saves " or interface are extracted in interface, is then shielded the information or interface, not in display interface
On shown, or using default picture replace corresponding to part shown.
In the present embodiment, except by extracting text information on display interface and in addition to image information is judged,
Advertisement interface is determined by way of code judgement present invention also offers a kind of, in actual applications, due to that can be applied
The limitation of program development business's copyright, application developers can open certain authority and can applied to advertiser, advertiser
The dispensing of advertisement is carried out in program, but the code of dispensing advertisement and the kernel program of application program must be separate, therefore,
Using the relation, when obtaining the current display interface of mobile terminal, while the operation code of the display interface is obtained, this is transported
Code of the line code with application program in itself is contrasted, optionally by all of the operation code and the application program
Subprogram code is contrasted, if comparing result is not belonging to the code in application program for the operation code, it is determined that institute
It is advertisement interface to state current display interface, is finally shielded current display interface on the mobile terminal, the shielding refers to not
Shown again.
In actual applications, can also be by way of picture replacement using default a picture or icon etc.
Mode replaces display, and a non-advertising pictures can be specifically obtained from the mobile terminal and replace the advertisement interface.
For example an at least pictures are chosen at random from the picture library in mobile terminal and are replaced display, the picture can be with
It is that user defines the picture with scenes of setting or personal portrayal；Further, can also be by the plurality of pictures chosen with nine palaces
The mode Overlapping display of lattice picture mosaic is above, as shown in Figure 6.
In the present embodiment kind, after it is determined that the current display interface is advertisement interface, by the application program
Advertising message carry out before shielding replaces it, in addition to：
Detect and whether there is advertisement X button in the current display interface, the advertisement X button is band having time
The trigger button of countdown function；
If detecting the presence of the advertisement X button, simulation clicking operation is opened, passes through the simulation clicking operation
Trigger the countdown that the advertisement X button accelerates the time.
As shown in fig. 7, detecting has a button 7 on the upper right corner at the advertisement interface currently shown, at this moment pass through simulation
Mode simulate a gesture, and clicked on the position of the button 7, after click advertisement interface closed, or
Display is replaced by way of interface replaces, as shown in Figure 6.
In the present embodiment, above-mentioned advertisement screen method specifically can also be during application program is run,
Used display of the operation backstage to the application program all carry out the processing of above-mentioned steps, when the interface for detecting next display
During for the display at advertisement interface can be carried, directly corresponding advertisement interface or advertising message are intercepted and do not shown, so as to real
The automatic detection shielding to application program advertisement is showed, it is not necessary to again by also needing to user's autonomous operation ability after showing
The display of advertisement is removed, substantially increases user to application program and the usage experience of terminal.
The advertisement screen method that the present embodiment provides, the effect that the implementation shielded for existing advertisement is brought is not
Substantially, its complex steps, the defects of flexibility is not also high, the present invention in mobile terminal is detected by there is application program to be opened
After dynamic, start advertisement function of shielding, obtain the current display interface of the application program, whether judge the current display interface
Belong to advertisement interface, when judging current display interface for advertisement interface, the advertising message in the application program is shielded
Cover replacement；As long as application program launching on mobile terminal, advertisement is shielded automatically with regard to automatic running, and current display interface is known
Not, and the advertisement interface to identifying is carried out shielding replacement processing, and the shielding of advertisement is realized by the automatic detection, and to wide
Accuse interface and be replaced display so that user is in progress advertisement skip operation on the interface for replacing display, without having to worry about can go out
The problem of existing maloperation, so as to improve the effect of mobile terminal advertisement shielding, and the implementation of this method is simple, solves
Advertisement shielding mode effect and unobvious in the prior art, cumbersome, the problem of Consumer's Experience is bad.
Second embodiment
Fig. 3 is the advertisement screen method refined flow chart that second embodiment of the invention provides, and the present embodiment combines specific
Scene is described in detail to the advertisement screen method of the present invention, and the advertisement screen method includes：
S301, collects the characteristic key words of moving advertising platform, and establishes characteristic of advertisement keyword database.
In this step, establishing characteristic of advertisement keyword database can specifically have using user according to common advertising words
Language carry out self-defined setting or by search for from network on the advertisement keyword in application program and some
Advertising slogan on advertisement launching platform etc., these advertisement keywords are then formed into a database to the mobile terminal
In；Further, the characteristic key words can also be image information and icon information.
In actual applications, the characteristic key words in characteristic of advertisement keyword database can also be according to subsequently in advertisement screen
Constantly self collection study is perfect when covering.
S302, whether detection mobile terminal has new application program launching under current operating state, if there is new application
Program is activated, then starts advertisement function of shielding, and performs step S303, if being activated without new application program, is continued
Perform step S302.
In this step, specifically can be by monitoring the mobile terminal when new the applying of detection is activated in program
In background application operation list, if having at current time new application program increase to background application operation list on, say
Bright mobile terminal starts application program under current operating state.
In actual applications, the new application detected by the step is also understood that to be to monitor background application fortune
Changed in row-column list positioned at the primary application program of list, be after being arranged relatively in background application operation list
Using substituted for, at this moment it is also considered as mobile terminal and new application program be present being activated.
S303, extract keyword, image and icon in mobile terminal current display interface.
Specifically, extracted by identification technology from current display interface and identify keyword, image and icon, optionally
The identification technology can be Text region, image recognition.
S304, by the characteristic key words in the keyword extracted, image and icon and characteristic of advertisement keyword database
It is compared.
Assuming that the keyword that includes of the characteristic of advertisement keyword database is " shopping section ", " only needing 999 yuan ", " low
Valency promotion ", " reduction, clearance sale " etc., by " finishing " that extracts, " mobile phone ", " shopping saves " and characteristic of advertisement keyword
Each keyword of database carries out contrast one by one and excluded, it is seen then that above-mentioned contrast inquires " shopping section " and belongs to characteristic of advertisement table
In a keyword, then illustrate that advertising message or the display interface in the display interface be present is advertisement interface, and continue
Step S305 is performed, if comparative result does not deal with end flow to be not advertisement interface.
S305, if contrast matches corresponding keyword, by information related to the keyword in current display interface or
Interface carries out shielding processing or replaces display.
In the present embodiment, the step specifically can use default a picture or figure by way of picture replacement
The mode of mark etc. replaces display, and a non-advertising pictures can be specifically obtained from the mobile terminal and replace the advertisement
Interface.
For example an at least pictures are chosen at random from the picture library in mobile terminal and are replaced display, the picture can be with
It is that user defines the picture with scenes of setting or personal portrayal；Further, can also be by the plurality of pictures chosen with nine palaces
The mode Overlapping display of lattice picture mosaic is above, as shown in Figure 6.
The advertisement screen method that the present embodiment provides, as long as application program launching on mobile terminal, advertisement shielding is automatic just
Automatic running, current display interface is identified, and the advertisement interface to identifying carries out shielding replacement processing, by this
Automatic detection realizes the shielding of advertisement, and is replaced display to advertisement interface so that user is enterprising at the interface for replacing display
During row advertisement skip operation, the problem of without having to worry about maloperation occurs, so as to improve the effect of mobile terminal advertisement shielding,
And the implementation of this method is simple, solve advertisement shielding mode effect in the prior art and unobvious, it is cumbersome, use
The problem of family experience is bad
3rd embodiment
It refer to Fig. 4, a kind of structural representation for mobile terminal that Fig. 4 provides for third embodiment of the invention, the movement
Terminal includes：Processor 51, memory 52 and communication bus 53, the communication between processor 51 and memory 52 pass through described logical
Letter bus 53 is realized.
Processor 51 generally controls the overall operation of the server belonging to itself.For example, processor 51 perform calculate and really
The operation such as recognize.Wherein, processor 51 can be central processing unit (CPU).In the present embodiment, processor 51 at least needs to have
Such function：Detecting that mobile terminal is present after application program is activated, obtaining current display circle of the application program
Face, judges whether the current display interface belongs to advertisement interface, if the current display interface is advertisement interface, by described in
Advertising message in application program carries out shielding replacement.
In actual applications, for the processing step of processor 51, specifically the soft of corresponding function can be realized by setting
Part code realizes that optionally, memory 52 stores the software code that processor 51 is readable, processor 51 is executable, and it includes
The instruction (i.e. software perform function) of function described above is performed for control processor 51.In the present embodiment, memory
52 at least need to be stored with and realize that the program that processor 51 performs above-mentioned function and needed is realized to mobile terminal current display interface
Characteristic information identification extraction.
Memory 52, typically using semiconductor memory cell, including random access memory (RAM), read-only storage (ROM),
And cache (CACHE), RAM are most important of which memories.Memory 52 is one of part important in computer,
It is the bridge linked up with CPU, in computer the operation of all programs all carried out in internal memory, its effect is to be used for
The temporarily operational data in storage CPU, and the data exchanged with external memory storages such as hard disks, as long as computer is in operation,
CPU will carry out computing needing the data of computing to be transferred in internal memory, and CPU again sends out result after the completion of computing, interior
The operation deposited also determines the stable operation of computer.
In the present embodiment, the processor 51 performs the screenshotss program and realizes whether judge the current display interface
Specifically included when belonging to advertisement interface：
The characteristic information of the current display interface is obtained by information discriminating technology, the characteristic information is believed including image
Breath and text information；
The characteristic information is handled compared with default characteristic of advertisement information table, the default characteristic of advertisement letter
Breath table includes at least one key word information；
Result according to processing is compared determines whether the current display interface is advertisement interface.
In the present embodiment, when the characteristic information is image information, obtained by information discriminating technology described current
The characteristic information of display interface includes：By image recognition technology extract all pictures in the current display interface and/or
Personage and/or icon information；Inquire about and whether there is the picture and/or personage and/or icon in the characteristic of advertisement information table
Information；If in the presence of, it is determined that the current display interface is advertisement interface；
When the characteristic information is text information, the feature of the current display interface is obtained by information discriminating technology
Information includes：Text phrases in the current display interface are extracted by character recognition technology；Inquire about the characteristic of advertisement letter
It whether there is the text phrases in breath table；If in the presence of, it is determined that the current display interface is advertisement interface.
In actual applications, the characteristic of advertisement information table can be specifically that user is carried out certainly according to common advertising word
Definition set or by searching for from network on the advertisement keyword in application program, then by these advertisements
Crucial phrase is stored into the mobile terminal into a mark sheet.
In the present embodiment, it is determined that the current display interface be advertisement interface after, by the application program
Advertising message carry out before shielding replaces it, in addition to：
Detect and whether there is advertisement X button in the current display interface, the advertisement X button is band having time
The trigger button of countdown function；
If detecting the presence of the advertisement X button, simulation clicking operation is opened, passes through the simulation clicking operation
Trigger the countdown that the advertisement X button accelerates the time.
It is described by the application program if detecting when the advertisement X button being not present in the current display interface
On advertising message carry out shield replacement include：A non-advertising pictures are obtained from the mobile terminal and replace the advertising circle
Face.
Described one non-advertising pictures of acquisition from the mobile terminal replace the advertising circle face to include：
At least one display picture is selected from the picture library in the mobile terminal；
By at least one display picture Overlapping display in the current display interface, and replace the current display
The content shown originally on interface.
In the present embodiment, except by extracting text information on display interface and in addition to image information is judged,
Advertisement interface is determined by way of code judgement present invention also offers a kind of, in actual applications, due to that can be applied
The limitation of program development business's copyright, application developers can open certain authority and can applied to advertiser, advertiser
The dispensing of advertisement is carried out in program, but the code of dispensing advertisement and the kernel program of application program must be separate, therefore,
Using the relation, when obtaining the current display interface of mobile terminal, while the operation code of the display interface is obtained, this is transported
Code of the line code with application program in itself is contrasted, optionally by all of the operation code and the application program
Subprogram code is contrasted, if comparing result is not belonging to the code in application program for the operation code, it is determined that institute
It is advertisement interface to state current display interface, is finally shielded current display interface on the mobile terminal, the shielding refers to not
Shown again.
The present embodiment additionally provides a kind of computer-readable recording medium, and the computer-readable recording medium storage has one
Individual or multiple programs, one or more of programs can be by one or more computing devices, to realize following steps：
After thering is application program to be activated in detecting mobile terminal, start advertisement function of shielding；
Obtain the current display interface of the application program；
Judge whether the current display interface belongs to advertisement interface；
If the current display interface is advertisement interface, the advertising message in the application program is subjected to shielding and replaced
Change.
In the present embodiment, it is described to judge whether the current display interface belongs to advertising circle face and include：
The characteristic information of the current display interface is obtained by information discriminating technology, the characteristic information is believed including image
Breath and text information；
The characteristic information is handled compared with default characteristic of advertisement information table, the default characteristic of advertisement letter
Breath table includes at least one key word information；
Result according to processing is compared determines whether the current display interface is advertisement interface.
When the characteristic information is image information, the feature of the current display interface is obtained by information discriminating technology
Information includes：All pictures and/or personage and/or icon letter in the current display interface are extracted by image recognition technology
Breath；Inquire about and whether there is the picture and/or personage and/or icon information in the characteristic of advertisement information table；If in the presence of really
The fixed current display interface is advertisement interface；
When the characteristic information is text information, the feature of the current display interface is obtained by information discriminating technology
Information includes：Text phrases in the current display interface are extracted by character recognition technology；Inquire about the characteristic of advertisement letter
It whether there is the text phrases in breath table；If in the presence of, it is determined that the current display interface is advertisement interface.
In this embodiment, except by extracting text information on display interface and in addition to image information is judged, institute
Stating the step of obtaining the characteristic information of the current display interface by information discriminating technology also includes：
Extract all subprogram codes in the operation code of the current display interface, and the application program；
The operation code and all subprogram codes of the application program are contrasted；
If it is not the subprogram code to contrast the operation code, it is determined that the current display interface is advertising circle
Face.
Further, after it is determined that the current display interface is advertisement interface, will be wide in the application program
Information is accused to carry out before shielding replaces it, in addition to：
Detect and whether there is advertisement X button in the current display interface, the advertisement X button is band having time
The trigger button of countdown function；
If detecting the presence of the advertisement X button, simulation clicking operation is opened, passes through the simulation clicking operation
Trigger the countdown that the advertisement X button accelerates the time.
It is described by the application program if detecting when the advertisement X button being not present in the current display interface
On advertising message carry out shield replacement include：A non-advertising pictures are obtained from the mobile terminal and replace the advertising circle
Face.
Described one non-advertising pictures of acquisition from the mobile terminal replace the advertising circle face to include：
At least one display picture is selected from the picture library in the mobile terminal；
By at least one display picture Overlapping display in the current display interface, and replace the current display
The content shown originally on interface, at least one display picture defines the picture with scenes of setting including user or individual writes
According to.
In summary, advertisement screen method, mobile terminal and computer-readable recording medium provided by the invention, for existing
The effect and unobvious that the implementation of some advertisements shielding is brought, its complex steps, the defects of flexibility is not also high, the present invention
By after thering is application program to be activated in detecting mobile terminal, starting advertisement function of shielding, obtaining the application program
Current display interface, judges whether the current display interface belongs to advertisement interface, when judging current display interface for advertising circle
During face, the advertising message in the application program is subjected to shielding replacement；As long as application program launching on mobile terminal, advertisement screen
Cover automatically with regard to automatic running, current display interface is identified, and the advertisement interface to identifying shield at replacement
Reason, the shielding of advertisement is realized by the automatic detection, and be replaced display to advertisement interface so that user is replacing display
When advertisement skip operation is carried out on interface, the problem of without having to worry about maloperation occurs, so as to improve mobile terminal advertisement screen
The effect covered, and the implementation of this method is simple, solves advertisement shielding mode effect in the prior art and unobvious, behaviour
Make cumbersome, the problem of Consumer's Experience is bad.
Further, the method that the present embodiment provides is by realizing current display circle of the automatic detection mobile terminal day after tomorrow
Face, keyword corresponding to extraction carry out advertisement matching judgment, so as to realize that the shielding of advertisement is replaced so that user is using application
Program is need not to think that interface or the information of advertisement are skipped in operation, avoids showing user's advertising message interested
Come.Therefore, the technical scheme that the present embodiment provides, it is capable of the operating procedure of abbreviation terminal advertisement shielding, it is wide realizes shielding
That accuses is automatically brought into operation, so as to further lift Consumer's Experience
It should be noted that herein, term " comprising ", "comprising" or its any other variant are intended to non-row
His property includes, so that process, method, article or device including a series of elements not only include those key elements, and
And also include the other element being not expressly set out, or also include for this process, method, article or device institute inherently
Key element.In the absence of more restrictions, the key element limited by sentence "including a ...", it is not excluded that including this
Other identical element also be present in the process of key element, method, article or device.
The embodiments of the present invention are for illustration only, do not represent the quality of embodiment.
Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side
Method can add the mode of required general hardware platform to realize by software, naturally it is also possible to by hardware, but in many cases
The former is more preferably embodiment.Based on such understanding, technical scheme is substantially done to prior art in other words
Going out the part of contribution can be embodied in the form of software product, and the computer software product is stored in a storage medium
In (such as ROM/RAM, magnetic disc, CD), including some instructions to cause a station terminal (can be mobile phone, computer, service
Device, air conditioner, or network equipment etc.) perform method described in each embodiment of the present invention.
Embodiments of the invention are described above in conjunction with accompanying drawing, but the invention is not limited in above-mentioned specific
Embodiment, above-mentioned embodiment is only schematical, rather than restricted, one of ordinary skill in the art
Under the enlightenment of the present invention, in the case of present inventive concept and scope of the claimed protection is not departed from, it can also make a lot
Form, these are belonged within the protection of the present invention.
Claims (10)
1. a kind of advertisement screen method, it is characterised in that the advertisement screen method includes：
After thering is application program to be activated in detecting mobile terminal, start advertisement function of shielding；
Obtain the current display interface of the application program；
Judge whether the current display interface belongs to advertisement interface；
If the current display interface is advertisement interface, the advertising message in the application program is subjected to shielding replacement.
2. advertisement screen method according to claim 1, it is characterised in that described whether to judge the current display interface
Belonging to advertising circle face includes：
Obtain the characteristic information of the current display interface by information discriminating technology, the characteristic information include image information and
Text information；
The characteristic information is handled compared with default characteristic of advertisement information table, the default characteristic of advertisement information table
Including at least one key word information；
Result according to processing is compared determines whether the current display interface is advertisement interface.
3. advertisement screen method according to claim 2, it is characterised in that when the characteristic information is image information,
The characteristic information of the current display interface is obtained by information discriminating technology to be included：Work as by the way that image recognition technology extraction is described
All pictures and/or personage and/or icon information in preceding display interface；Inquire about in the characteristic of advertisement information table and whether there is
The picture and/or personage and/or icon information；If in the presence of, it is determined that the current display interface is advertisement interface；
When the characteristic information is text information, the characteristic information of the current display interface is obtained by information discriminating technology
Including：Text phrases in the current display interface are extracted by character recognition technology；Inquire about the characteristic of advertisement information table
In whether there is the text phrases；If in the presence of, it is determined that the current display interface is advertisement interface.
4. advertisement screen method according to claim 3, it is characterised in that it is described obtained by information discriminating technology described in
The step of characteristic information of current display interface, also includes：
Extract all subprogram codes in the operation code of the current display interface, and the application program；
The operation code and all subprogram codes of the application program are contrasted；
If it is not the subprogram code to contrast the operation code, it is determined that the current display interface is advertisement interface.
5. according to the advertisement screen method described in claim any one of 1-4, it is characterised in that it is determined that the current display circle
Face be advertisement interface after, before the advertising message in the application program is carried out shielding replace it, in addition to：
Detect and whether there is advertisement X button in the current display interface, the advertisement X button is that band having time falls to count
Shi Gongneng trigger button；
If detecting the presence of the advertisement X button, simulation clicking operation is opened, is triggered by the simulation clicking operation
The advertisement X button accelerates the countdown of time.
6. advertisement screen method according to claim 5, it is characterised in that if detecting in the current display interface not
When the advertisement X button be present, the advertising message by the application program, which carries out shielding replacement, to be included：From described
A non-advertising pictures are obtained in mobile terminal and replace the advertisement interface.
7. advertisement screen method according to claim 6, it is characterised in that described that one is obtained from the mobile terminal
Non- advertising pictures replace the advertising circle face to include：
At least one display picture is selected from the picture library in the mobile terminal；
By at least one display picture Overlapping display in the current display interface, and replace the current display interface
On the content that showed originally.
8. advertisement screen method according to claim 7, it is characterised in that at least one display picture includes user
Define the picture with scenes set or personal portrayal.
9. a kind of mobile terminal, it is characterised in that the terminal control mechanism includes processor, memory and communication bus；
The communication bus is used to realize the connection communication between the processor and memory；
The processor is used to perform one or more program stored in memory, to realize as appointed in claim 1 to 8
The step of advertisement screen method described in one.
A kind of 10. computer-readable recording medium, it is characterised in that the computer-readable recording medium storage have one or
Multiple programs, one or more of programs can be by one or more computing devices, to realize such as claim 1 to 8
Any one of advertisement screen method the step of.
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| CN201710762332.7A CN107562864A (en) | 2017-08-30 | 2017-08-30 | A kind of advertisement screen method, mobile terminal and computer-readable recording medium |
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| CN108536504A (en) * | 2018-03-16 | 2018-09-14 | 广东欧珀移动通信有限公司 | page display method, device, mobile terminal and storage medium |
| CN108710458A (en) * | 2018-05-09 | 2018-10-26 | 维沃移动通信有限公司 | A kind of split screen control method and terminal device |
| CN109151496A (en) * | 2018-07-25 | 2019-01-04 | 维沃移动通信有限公司 | A kind of method for playing music, mobile terminal |
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| CN110489636A (en) * | 2018-05-15 | 2019-11-22 | 南京大学 | A kind of web advertisement screen method based on code analysis and image procossing |
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| CN108536504A (en) * | 2018-03-16 | 2018-09-14 | 广东欧珀移动通信有限公司 | page display method, device, mobile terminal and storage medium |
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| CN110489636A (en) * | 2018-05-15 | 2019-11-22 | 南京大学 | A kind of web advertisement screen method based on code analysis and image procossing |
| CN109151496B (en) * | 2018-07-25 | 2021-04-23 | 维沃移动通信有限公司 | Music playing method and mobile terminal |
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| CN110413347B (en) * | 2019-07-31 | 2023-08-18 | Oppo广东移动通信有限公司 | Advertisement processing method and device in application program, storage medium and terminal |
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| CN112559925B (en) * | 2020-12-22 | 2022-06-14 | 珠海格力电器股份有限公司 | Advertisement shielding method and device, computer equipment and storage medium |
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| CN112463284A (en) * | 2020-12-30 | 2021-03-09 | 智道网联科技(北京)有限公司 | Advertisement processing method and device, electronic equipment and storage medium |
| CN112907304A (en) * | 2021-04-09 | 2021-06-04 | 厦门理工学院 | Method, device, equipment and storage medium for shielding webpage hijacking advertisement |
| CN113283947B (en) * | 2021-06-18 | 2024-05-03 | 北京奇艺世纪科技有限公司 | Multimedia file playing and controlling method, related device and readable storage medium |
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| CN113891143A (en) * | 2021-11-04 | 2022-01-04 | 康佳集团股份有限公司 | Video interface processing method and related equipment |
| CN114489405A (en) * | 2022-01-29 | 2022-05-13 | 青岛海信移动通信技术股份有限公司 | User interface display method and terminal equipment |
| CN114546556A (en) * | 2022-02-15 | 2022-05-27 | 西安闻泰信息技术有限公司 | Method and device for processing advertisement in application, electronic equipment and storage medium |
| WO2023221895A1 (en) * | 2022-05-19 | 2023-11-23 | 华为技术有限公司 | Target information processing method and apparatus, and electronic device |
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Application publication date: 20180109 |