CN111160965A - Advertisement processing method, device, equipment and medium - Google Patents
Advertisement processing method, device, equipment and medium Download PDFInfo
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- CN111160965A CN111160965A CN201911366419.8A CN201911366419A CN111160965A CN 111160965 A CN111160965 A CN 111160965A CN 201911366419 A CN201911366419 A CN 201911366419A CN 111160965 A CN111160965 A CN 111160965A
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention discloses an advertisement processing method, device, equipment and medium, which are used for solving the problems that when a user touches a push notification interface of an advertisement by mistake, an intelligent terminal displays the specific content of the advertisement, and the user experience and the network traffic waste caused by the user experience are reduced. According to the embodiment of the invention, if the trigger operation on the push notification interface of the currently displayed advertisement is received, whether the trigger operation is the preset deletion trigger operation is judged, and when the trigger operation is determined to be the preset deletion trigger operation, the currently displayed push notification interface is deleted, and the content information of the advertisement is not downloaded, so that the problem that the specific content of the advertisement is downloaded due to mistaken touch of the push notification interface in the process of using the intelligent terminal is avoided, the network flow for downloading the specific content of the advertisement is saved, the time waste for deleting the specific content of the advertisement by the user is saved, and the user experience is improved.
Description
Technical Field
The invention relates to the technical field of intelligent terminals, in particular to a method, a device, equipment and a medium for processing advertisements.
Background
With the continuous development of the technical field of intelligent terminals and the continuous innovation of the intelligent terminal technology, the intelligent terminal becomes the most basic communication and entertainment tool in daily life of people. In the process of using the intelligent terminal, some applications on the intelligent terminal are more and more, various advertisements are in a large number, the storage space and the flow of the intelligent terminal are occupied, and a user needs to correspondingly process push notification interfaces of various pushed advertisements, so that some troubles are brought to the user in the process of using the intelligent terminal.
For example, when a user uses the intelligent terminal to read, play a game or perform other office work, the user may receive some advertisement push notification interfaces to prompt the user whether to browse, and if the user touches any position of the advertisement push notification interface by mistake, the specific content of the advertisement will be displayed on the current display interface, thereby reducing the user experience, and the network traffic of the user will be wasted because the specific content of the advertisement is to be downloaded.
Disclosure of Invention
The embodiment of the invention provides an advertisement processing method, an advertisement processing device, advertisement processing equipment and an advertisement processing medium, which are used for solving the problems that when a user touches a push notification interface of an advertisement by mistake, an intelligent terminal displays specific content of the advertisement, and user experience and network traffic waste are reduced.
The embodiment of the invention provides an advertisement processing method, which comprises the following steps:
if receiving a trigger operation of a push notification interface of a currently displayed advertisement, judging whether the trigger operation is a preset deletion trigger operation;
and if so, deleting the currently displayed push notification interface and not downloading the content information of the advertisement.
Further, before the receiving a trigger operation on a push notification interface of a currently displayed advertisement, the method further includes:
acquiring shielding associated information of the push notification interface according to the received data packet containing the push notification interface;
judging whether the shielding correlation information is matched with any one of the pre-stored corresponding target shielding correlation information;
and if not, displaying the push notification interface.
Further, the obtaining of the shielding association information of the push notification interface according to the received data packet including the push notification interface includes:
analyzing the received data packet, acquiring text information contained in the push notification interface, and/or sending identification information of a sending end of the push notification interface.
Further, if the obtained shielding associated information includes text information included in the push notification interface, the determining whether the shielding associated information matches any pre-stored corresponding target shielding associated information includes:
and performing word segmentation processing on the text information in the push notification interface to obtain each word segmentation, and if any word segmentation is contained in the pre-stored shielding advertisement words, determining the shielding associated information to be matched with the pre-stored corresponding target shielding associated information.
Further, if the obtained shielding associated information includes identification information of a sending end of the push notification interface, the determining whether the shielding associated information matches any pre-stored corresponding target shielding associated information includes:
judging whether the pre-stored shielding identification information contains the identification information of the sending end;
and if so, determining the shielding relevant information to be matched with any pre-stored corresponding target shielding relevant information.
Further, if the deletion trigger operation is a shielding operation, after the currently displayed push notification interface is deleted, the method further includes:
and updating the corresponding target shielding associated information which is stored in advance according to the acquired shielding associated information.
Further, if the obtained shielding associated information includes text information included in the push notification interface, updating the pre-stored corresponding target shielding associated information according to the obtained shielding associated information includes:
performing word segmentation processing on the text information in the push notification interface to obtain each word segmentation;
and respectively determining whether each participle is an advertising word or not through a pre-trained advertising word recognition model, and storing the participle determined as the advertising word as a shielding advertising word so as to update the corresponding target shielding associated information.
Further, if the deletion trigger operation is a collection operation, after the currently displayed push notification interface is deleted, the method further includes:
and storing the information of the push notification interface into a favorite.
The embodiment of the invention provides an advertisement processing device, which comprises:
the judging unit is used for judging whether the triggering operation is a preset deleting triggering operation or not if the triggering operation of the push notification interface of the currently displayed advertisement is received;
and the processing unit is used for deleting the currently displayed push notification interface and not downloading the content information of the advertisement if the trigger operation is a preset deletion trigger operation.
Further, the apparatus further comprises:
the acquisition unit is used for acquiring shielding associated information of the push notification interface according to the received data packet containing the push notification interface;
the preprocessing unit is used for judging whether the shielding associated information is matched with any one of the pre-stored corresponding target shielding associated information;
and the display unit is used for displaying the push notification interface if the shielding associated information is not matched with any pre-stored corresponding target shielding associated information.
Further, the obtaining unit is specifically configured to parse the received data packet, obtain text information included in the push notification interface, and/or send identification information of a sending end of the push notification interface.
Further, the preprocessing unit is specifically configured to, if the obtained shielding related information includes text information included in the push notification interface, perform word segmentation processing on the text information in the push notification interface to obtain each word segmentation, and if any word segmentation is included in the pre-stored shielding advertisement words, determine the shielding related information to match with pre-stored corresponding target shielding related information.
Further, the preprocessing unit is specifically configured to, if the obtained shielding associated information includes identification information of a sending end of the push notification interface, determine whether the pre-stored shielding identification information includes the identification information of the sending end; and if so, determining the shielding relevant information to be matched with any pre-stored corresponding target shielding relevant information.
Further, the apparatus further comprises:
and the updating unit is used for updating the pre-stored corresponding target shielding associated information according to the acquired shielding associated information if the deleting triggering operation is the shielding operation.
Further, the updating unit is specifically configured to, if the obtained shielding related information includes text information included in the push notification interface, perform word segmentation processing on the text information in the push notification interface to obtain each word segmentation; and respectively determining whether each participle is an advertising word or not through a pre-trained advertising word recognition model, and storing the participle determined as the advertising word as a shielding advertising word so as to update the corresponding target shielding associated information.
Further, the processing unit is further configured to, if the deletion trigger operation is a favorite operation, store the information of the push notification interface in a favorite.
An embodiment of the present invention further provides an electronic device, where the electronic device includes a processor, and the processor is configured to implement the steps of the advertisement processing method described in any one of the above when executing the computer program stored in the memory.
The embodiment of the present invention further provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a processor, the computer program implements the steps of any one of the advertisement processing methods described above.
According to the embodiment of the invention, if the trigger operation on the push notification interface of the currently displayed advertisement is received, whether the trigger operation is the preset deletion trigger operation is judged, and when the trigger operation is determined to be the preset deletion trigger operation, the currently displayed push notification interface is deleted, and the content information of the advertisement is not downloaded, so that the problem that the specific content of the advertisement is downloaded due to mistaken touch of the push notification interface in the process of using the intelligent terminal is avoided, the network flow for downloading the specific content of the advertisement is saved, the time waste for deleting the specific content of the advertisement by the user is saved, and the user experience is improved.
Drawings
FIG. 1 is a schematic diagram of a process for processing an advertisement according to an embodiment of the present invention;
FIGS. 2(a) -2 (c) are schematic diagrams illustrating a manner of a mask trigger operation and a stowage trigger operation according to an embodiment of the present invention;
FIG. 3 is a flowchart illustrating a specific advertisement processing method according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of an advertisement processing apparatus according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention will be described in further detail with reference to the accompanying drawings, and it is apparent that the described embodiments are only a part of the embodiments of the present invention, not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In order to save network traffic and user operation time and improve user experience, embodiments of the present invention provide a method, an apparatus, a device, and a medium for processing an advertisement.
Example 1:
fig. 1 is a schematic diagram of a processing process of an advertisement according to an embodiment of the present invention, where the process includes the following steps:
s101: if the trigger operation of the push notification interface of the currently displayed advertisement is received, whether the trigger operation is a preset deletion trigger operation is judged, if yes, S102 is carried out, and if not, S103 is carried out.
The advertisement processing method provided by the embodiment of the invention is applied to electronic equipment, and the electronic equipment can be an intelligent terminal such as a mobile terminal and a tablet personal computer.
When the push notification interface of the currently displayed advertisement is displayed, the advertisement can be displayed in the central area of the display interface, or displayed in an area above the display interface, or displayed in an area at the upper left corner or the upper right corner of the display interface, and the advertisement can be displayed in a popup mode when the push notification interface is displayed. The content displayed by the specific push notification interface may include at least one of text information, picture information, video information, and the like.
The preset deletion trigger operation may be any one of a double-click operation, a slide operation, a press operation, and the like for an arbitrary position on the advertisement push notification interface, or may be an operation at another position on the display interface. Preferably, in the embodiment of the present invention, the trigger operation is to act on a push notification interface of the displayed advertisement. Specifically, the deletion trigger operation may be set in advance, as long as the operation is distinguished from the existing operation.
Since there may be more than one push notification interface for an advertisement displayed on the current interface, for example, a push notification interface with an advertisement is displayed in the central area of the current display interface, and a push notification interface with an advertisement is also displayed in the area above the display interface. Therefore, in order to accurately process the advertisement, in the embodiment of the present invention, for each push notification interface of the advertisement displayed on the current display interface, the electronic device detects, in real time, a trigger operation on each currently displayed push notification interface, and if the electronic device receives a trigger operation on any currently displayed push notification interface, determines whether the trigger operation is a preset deletion trigger operation, so as to determine whether to perform corresponding processing on the push notification interface of the advertisement.
S102: deleting the currently displayed push notification interface, and not downloading the content information of the advertisement.
In the embodiment of the present invention, if the electronic device determines that the received trigger operation for the push notification interface of a certain advertisement matches a preset deletion trigger operation, which indicates that the user does not currently wish to browse the specific content of the advertisement, the currently displayed push notification interface is deleted, and the content information of the advertisement is not downloaded, that is, after the displayed push notification interface is deleted by the current interface, the displayed content is the content before the push notification interface is displayed. For example, the electronic device displays a push notification interface of an advertisement on an interface for playing a video, and deletes the currently displayed push notification interface and continues playing the video after the electronic device receives a deletion trigger operation on the push notification interface.
S103: and deleting the currently displayed push notification interface, and downloading the content information of the advertisement.
In the embodiment of the invention, if the electronic device determines that the received trigger operation of the push notification interface for a certain advertisement is not matched with the preset deletion trigger operation, which indicates that the user may wish to browse the specific content of the advertisement, the currently displayed push notification interface is deleted, and the content information of the advertisement is downloaded and displayed.
According to the embodiment of the invention, if the trigger operation on the push notification interface of the currently displayed advertisement is received, whether the trigger operation is the preset deletion trigger operation is judged, and when the trigger operation is determined to be the preset deletion trigger operation, the currently displayed push notification interface is deleted, and the content information of the advertisement is not downloaded, so that the problem that the specific content of the advertisement is downloaded due to mistaken touch of the push notification interface in the process of using the intelligent terminal is avoided, the network flow for downloading the specific content of the advertisement is saved, the time waste for deleting the specific content of the advertisement by the user is saved, and the user experience is improved.
Example 2:
to further ensure the user experience, on the basis of the above embodiment, in an embodiment of the present invention, before the receiving a trigger operation on a push notification interface of a currently displayed advertisement, the method further includes:
acquiring shielding associated information of the push notification interface according to the received data packet containing the push notification interface;
judging whether the shielding correlation information is matched with any one of the pre-stored corresponding target shielding correlation information;
and if not, displaying the push notification interface.
In order to further improve user experience, in the embodiment of the present invention, target mask association information is preset, and the target mask association information includes related information of advertisements to be masked. After the electronic equipment receives a data packet of a push notification interface containing an advertisement, shielding associated information of the push notification interface is obtained from the data packet, and whether the shielding associated information is matched with any pre-stored corresponding target shielding associated information is judged, so that whether the push notification interface is displayed or not is determined.
Specifically, if the shielding related information is matched with any one of the pre-stored corresponding target shielding related information, which indicates that the advertisement is most likely to be shielded by the user, the electronic device does not directly display the push notification interface; if the shielding relevant information is not matched with any corresponding target shielding relevant information stored in advance, the advertisement is probably interested by the user or needs to be subjected to subsequent processing, and the electronic equipment displays the push notification interface.
The target shielding related information may be determined by shielding related information of a push notification interface for which a large number of shielded advertisements are counted in advance by a manufacturer, or may be set in advance by a user according to a preference of the user. In addition, a part may be preset by a factory manufacturer, and the user adds the mask related information according to his/her preference to finally obtain the target mask related information.
In order to further improve user experience, the obtaining, according to the received data packet including the push notification interface, the shielding association information of the push notification interface includes:
analyzing the received data packet, acquiring text information contained in the push notification interface, and/or sending identification information of a sending end of the push notification interface.
The data packet received by the electronic device and including the push notification interface generally includes a link address of the push notification interface, content information displayed on the push notification interface, and the like. In order to accurately acquire the shielding associated information of the push notification interface, in the embodiment of the present invention, after receiving a data packet of the push notification interface of an advertisement, the electronic device may analyze the data packet to acquire text information included in the push notification interface, and when acquiring the text information, the electronic device may analyze the data packet to acquire the text information included in the data packet because the data packet includes specific information.
Because the push notification interface may include at least one of text information, image information, and video information, when the data packet is parsed, if the push notification interface only includes text information, the data packet is parsed to obtain the text information therein, if the push notification interface includes image information and corresponding text is displayed in the image information, the data packet is parsed to obtain the text information therein, and if the push notification interface includes video information and corresponding text is displayed in the video information, the data packet is parsed to obtain the text information therein.
The process of analyzing the data packet to obtain the text information of the push notification interface belongs to the prior art, and is not described in detail in the embodiment of the present invention.
In addition, the data packet may be analyzed to obtain identification information of a sending end sending the push notification interface, such as websites of some advertisements or numbers specially sending short message advertisements.
When the shielding associated information is obtained, only the identification information of the sending end sending the push notification interface may be obtained, or only the text information contained in the push notification interface may be obtained. However, in order to further accurately determine whether the push notification interface is the shield push notification interface, in the embodiment of the present invention, after the electronic device parses the data packet, the text information included in the push notification interface and the identification information of the sending end of the push notification interface are obtained.
In order to further improve user experience, if the obtained shielding associated information includes text information included in the push notification interface, the determining whether the shielding associated information matches any pre-stored corresponding target shielding associated information includes:
and performing word segmentation processing on the text information in the push notification interface to obtain each word segmentation, and if any word segmentation is contained in the pre-stored shielding advertisement words, determining the shielding associated information to be matched with the pre-stored corresponding target shielding associated information.
In order to further improve user experience, in the embodiment of the present invention, a blocking advertisement word is stored in advance, and the blocking advertisement word is a word segmentation that may be a harassing advertisement. Therefore, for convenience of judgment, after the electronic device acquires the text information in the push notification interface, word segmentation processing is performed on the text information to acquire each word segmentation, whether the word segmentation is matched with any pre-stored shielding keyword or not is judged for each word segmentation, that is, whether any word segmentation is contained in the pre-stored shielding advertisement words or not is judged, and whether the shielding associated information of the push notification interface is matched with the pre-stored corresponding target shielding associated information is determined according to the judgment result.
Specifically, if any participle is included in the pre-stored shielding advertisement words, the shielding related information of the push notification interface of the advertisement is determined and matched with the pre-stored corresponding target shielding related information.
For example, if the text information acquired from the push notification interface has ". about.a.red packet online robbery entry link", the text information is subjected to word segmentation processing, and each obtained word segment has ". about.a", "a.red packet", "online", "robbery", "entry" and "link", where ". about.a" is included in the pre-stored mask keywords, the mask related information of the push notification interface of the advertisement is determined to match the pre-stored corresponding target mask related information.
In order to further improve user experience, if the obtained shielding associated information includes identification information of a sending end of the push notification interface, the determining whether the shielding associated information is matched with any pre-stored corresponding target shielding associated information includes:
judging whether the pre-stored shielding identification information contains the identification information of the sending end;
and if so, determining the shielding relevant information to be matched with any pre-stored corresponding target shielding relevant information.
In order to further improve user experience, in the embodiment of the present invention, shielding identification information is stored in advance, where the shielding identification information includes identification information of a sender that disturbs an advertisement. After the electronic device obtains the identification information of the sending end in the push notification interface, whether the pre-stored shielding identification information contains the identification information of the sending end of the push notification interface is judged, so that whether the shielding associated information of the push notification interface is matched with the pre-stored corresponding target shielding associated information is determined.
Specifically, if the pre-stored shielding identification information includes identification information of the sending end of the push notification interface, the shielding associated information of the push notification interface of the advertisement is determined and matched with the pre-stored corresponding target shielding associated information.
Preferably, if the obtained shielding associated information of the push notification interface includes text information included in the push notification interface and identification information of a sending end of the push notification interface, matching the obtained text information with a pre-stored shielding keyword, and matching the obtained identification information of the sending end with the pre-stored shielding identification information, if the obtained text information includes any pre-stored shielding keyword, or if the pre-stored shielding identification information includes identification information of the sending end of the push notification interface, it indicates that the shielding associated information of the push notification interface of the advertisement matches with pre-stored corresponding target shielding associated information; if the acquired text information does not contain any pre-stored shielding keyword and the pre-stored shielding identification information does not contain identification information of the sending end of the push notification interface, it is indicated that the push notification interface of the advertisement may be interesting for the user or needs to be subjected to subsequent processing, and the shielding associated information of the push notification interface of the advertisement is determined to be not matched with the pre-stored corresponding target shielding associated information.
According to the embodiment of the invention, whether the obtained shielding associated information of the push notification interface is matched with any pre-stored corresponding target shielding associated information or not is judged according to the text information contained in the push notification interface and/or the identification information of the sending end of the push notification interface, so that the push notification interface without displaying the shielded advertisement is realized, and the user experience is further improved.
Example 3:
in order to increase the variety of interactions and improve the user experience, on the basis of the above embodiments, in the embodiment of the present invention, the delete trigger operation includes a mask trigger operation and a collection trigger operation.
In the embodiment of the present invention, for the deleted currently displayed push notification interface, the user may wish to view the push notification interface after completing the service on the current interface, or may wish to shield the advertisement. Therefore, in order to increase the variety of interactions and improve the user experience, in the embodiment of the present invention, the deletion trigger operation includes a mask trigger operation and a favorite trigger operation. And according to different deletion triggering operations, after the currently displayed push notification interface is deleted, carrying out corresponding processing on the push notification interface.
In order to distinguish the shielding trigger operation from the collection trigger operation, when the deletion trigger operation is set, the shielding trigger operation and the collection trigger operation need to be set as different trigger operations, for example, the shielding trigger operation is a click operation, and the collection trigger operation is a double-click operation; the shielding trigger operation is clicking a confirmation button of 'shielding', and the collection trigger operation is clicking a confirmation button of 'collecting'. Or the shielding trigger operation is a sliding operation in the first direction, and the stowage trigger operation is a sliding operation in the second direction.
Fig. 2(a) -2 (c) are schematic diagrams illustrating a manner of a mask trigger operation and a stowage trigger operation according to an embodiment of the present invention. As shown in fig. 2(a), a push notification interface of the advertisement is displayed above the screen in a form of a pop-up window, and when a shielding trigger operation of sliding to the left (left and right in the drawing) as shown in fig. 2(b) is received, the currently displayed push notification interface is deleted; when a collection trigger operation of sliding to the right (left and right as shown in the drawing) as shown in fig. 2(c) is received, the push notification interface currently displayed is deleted.
In order to further improve user experience, if the deletion trigger operation is a mask trigger operation, after the currently displayed push notification interface is deleted, the method further includes:
and updating the corresponding target shielding associated information which is stored in advance according to the acquired shielding associated information.
If the electronic device receives a shielding trigger operation on a push notification interface of an advertisement, it indicates that the user does not want to see the push notification interface of the advertisement and the specific content of the advertisement. And the push notification interface of the advertisement can be displayed on the current interface because the shielding associated information of the push notification interface of the advertisement does not match with any corresponding target shielding associated information stored in advance. Therefore, in order to further improve the user experience, in the embodiment of the present invention, if the received trigger operation is a preset shield trigger operation, after the currently displayed push notification interface is deleted, the corresponding target shield association information that is pre-stored is updated according to the obtained shield association information of the push notification interface.
For example, if the obtained mask related information includes identification information of a transmitting end, the identification information of the transmitting end is saved as the mask identification information, that is, the target mask related information corresponding to the identification information of the transmitting end is updated.
If the obtained shielding associated information includes text information included in the push notification interface, updating the pre-stored corresponding target shielding associated information according to the obtained shielding associated information includes:
performing word segmentation processing on the text information in the push notification interface to obtain each word segmentation;
and respectively determining whether each participle is an advertising word through a pre-trained advertising word recognition model, and storing the participle determined as the advertising word as a shielding advertising word so as to update the target shielding associated information.
In the embodiment of the invention, an advertising word recognition model is trained in advance, and the advertising word recognition model is trained according to text information contained in a large number of acquired advertisements. Specifically, when identifying the advertisement words, performing word segmentation processing on text information acquired from each advertisement to acquire each word segmentation, marking whether each word segmentation is an advertisement word, respectively acquiring a processing result whether each word segmentation is an advertisement word through an advertisement word identification model, and training the advertisement word identification model according to the processing result corresponding to the word segmentation and corresponding marking information.
If the obtained shield related information contains text information contained in the push notification interface, when the target shield related information is updated, firstly, word segmentation processing is carried out on the text information contained in the obtained push notification interface, and each word segmentation in the text information is obtained. And sequentially determining whether each input participle is an advertising word or not through a pre-trained advertising word recognition model, and storing each participle determined as the advertising word as a shielding advertising word so as to update corresponding target shielding information.
In order to further improve the user experience, if the deletion trigger operation is a favorite trigger operation, after the currently displayed push notification interface is deleted, the method further includes:
and storing the information of the push notification interface into a favorite.
In order to further improve the user experience, in the embodiment of the present invention, if the trigger operation received for the push notification interface of a certain advertisement is a favorite trigger operation, which indicates that the user wishes to view the specific content of the advertisement subsequently, after deleting the currently displayed push notification interface, the information of the push notification interface is stored in the favorite, which is convenient for the user to view subsequently.
When the information of the push notification interface is saved, the displayed push notification interface may be a notification interface of a short message advertisement or a push interface of an interface advertisement. Therefore, when the push notification interface is the notification interface of the short message advertisement, the notification interface of the short message advertisement generally only contains text information, and the specific content of the notification interface can be stored in the favorite, and when the push notification interface is the interface advertisement, the push interface of the interface advertisement may contain at least one of video information, text information and picture information, and for the convenience of storage, the link address of the push interface can be stored in the favorite.
According to the embodiment of the invention, the push notification interface is determined to be correspondingly processed according to different deletion triggering operations, when the received triggering operation for the push notification interface is the shielding triggering operation, the corresponding target shielding associated information which is stored in advance is updated according to the acquired shielding associated information of the push notification interface, and when the received triggering operation for the push notification interface is the collection triggering operation, the push notification interface is stored in the favorite, so that the user can conveniently check the push notification interface in the subsequent process. Thereby increasing the variety of interactions and improving the user experience.
Example 4:
fig. 3 is a schematic flow chart of a specific advertisement processing method according to an embodiment of the present invention, where the flow chart includes:
s301: and acquiring text information contained in a push notification interface of the advertisement.
S302: and judging whether the text information contains any pre-stored shielding advertisement word, if so, executing S307, otherwise, executing S303.
S303: a push notification interface that displays the advertisement.
S304: if a trigger operation for a push notification interface of a currently displayed advertisement is received, determining whether the trigger operation is a preset deletion trigger operation, if so, executing S305, otherwise, executing S308.
S305: deleting the currently displayed push notification interface, not downloading the content information of the advertisement, and judging whether the trigger operation is a preset shielding trigger operation, if so, executing S306, otherwise, executing S309.
S306: the method comprises the steps of carrying out word segmentation processing on text information in a push notification interface to obtain each word segmentation, respectively determining whether each word segmentation is an advertising word through a pre-trained advertising word recognition model, and storing the word segmentation determined as the advertising word as a shielding advertising word so as to update corresponding target shielding associated information.
S307: the push notification interface for the advertisement is not displayed.
S308: and deleting the currently displayed push notification interface, and downloading the content information of the advertisement.
S309: and saving the information of the push notification interface into the favorites.
Example 5:
fig. 4 is a schematic structural diagram of an advertisement processing apparatus according to an embodiment of the present invention, where the apparatus includes:
the embodiment of the invention provides an advertisement processing device, which comprises:
a determining unit 41, configured to determine, if a trigger operation on a push notification interface of a currently displayed advertisement is received, whether the trigger operation is a preset deletion trigger operation;
and the processing unit 42 is configured to delete the currently displayed push notification interface and not download the content information of the advertisement if the trigger operation is a preset deletion trigger operation.
Further, the apparatus further comprises:
an obtaining unit 43, configured to obtain shielding association information of the push notification interface according to a received data packet that includes the push notification interface;
a preprocessing unit 44, configured to determine whether the shielding related information matches any pre-stored corresponding target shielding related information;
and the display unit 45 is configured to display the push notification interface if the shielding related information is not matched with any pre-stored corresponding target shielding related information.
Further, the obtaining unit 43 is specifically configured to analyze the received data packet, obtain text information included in the push notification interface, and/or send identification information of a sending end of the push notification interface.
Further, the preprocessing unit 44 is specifically configured to, if the obtained shielding related information includes text information included in the push notification interface, perform word segmentation on the text information in the push notification interface to obtain each word segmentation, and if any word segmentation is included in the pre-stored shielding advertisement words, determine the shielding related information to match with the pre-stored corresponding target shielding related information.
Further, the preprocessing unit 44 is specifically configured to, if the obtained shielding related information includes identification information of a sending end of the push notification interface, determine whether the pre-stored shielding identification information includes identification information of the sending end; and if so, determining the shielding relevant information to be matched with any pre-stored corresponding target shielding relevant information.
Further, the apparatus further comprises:
an updating unit 46, configured to update, if the deletion trigger operation is a shielding operation, the pre-stored corresponding target shielding associated information according to the acquired shielding associated information.
Further, the updating unit 46 is specifically configured to, if the obtained shielding related information includes text information included in the push notification interface, perform word segmentation processing on the text information in the push notification interface to obtain each word segmentation; and respectively determining whether each participle is an advertising word or not through a pre-trained advertising word recognition model, and storing the participle determined as the advertising word as a shielding advertising word so as to update the corresponding target shielding associated information.
Further, the processing unit 42 is further configured to, if the deletion trigger operation is a favorite operation, store the information of the push notification interface in a favorite.
According to the embodiment of the invention, if the trigger operation on the push notification interface of the currently displayed advertisement is received, whether the trigger operation is the preset deletion trigger operation is judged, and when the trigger operation is determined to be the preset deletion trigger operation, the currently displayed push notification interface is deleted, and the content information of the advertisement is not downloaded, so that the problem that the specific content of the advertisement is downloaded due to mistaken touch of the push notification interface in the process of using the intelligent terminal is avoided, the network flow for downloading the specific content of the advertisement is saved, the time waste for deleting the specific content of the advertisement by the user is saved, and the user experience is improved.
Example 6:
fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present invention, and on the basis of the foregoing embodiments, an electronic device according to an embodiment of the present invention further includes a processor 51 and a memory 52;
the processor 51 is adapted to implement the steps of the above-described advertisement processing method when executing the computer program stored in the memory 52.
A processor 51 for executing the following steps when following the computer program stored in the memory 52:
if receiving a trigger operation of a push notification interface of a currently displayed advertisement, judging whether the trigger operation is a preset deletion trigger operation;
and if so, deleting the currently displayed push notification interface and not downloading the content information of the advertisement.
Further, the processor 51 is further configured to obtain shielding association information of the push notification interface according to the received data packet including the push notification interface;
the processor 51 is further configured to determine whether the mask related information matches any pre-stored corresponding target mask related information;
the processor 51 is further configured to display the push notification interface if the shielding related information is not matched with any pre-stored corresponding target shielding related information.
Further, the processor 51 is specifically configured to parse the received data packet, to obtain text information included in the push notification interface, and/or to send identification information of a sending end of the push notification interface.
Further, the processor 51 is specifically configured to perform word segmentation processing on the text information in the push notification interface to obtain each word segmentation if the obtained shielding related information includes the text information included in the push notification interface, and determine the shielding related information to match with the pre-stored corresponding target shielding related information if any word segmentation is included in the pre-stored shielding advertisement words.
Further, the processor 51 is specifically configured to, if the obtained shielding related information includes identification information of a sending end of the push notification interface, determine whether the pre-stored shielding identification information includes the identification information of the sending end; and if so, determining the shielding relevant information to be matched with any pre-stored corresponding target shielding relevant information.
Further, the processor 51 is further configured to, if the deletion trigger operation is a shielding operation, update the pre-stored corresponding target shielding related information according to the acquired shielding related information.
Further, the processor 51 is specifically configured to, if the obtained shielding related information includes text information included in the push notification interface, perform word segmentation processing on the text information in the push notification interface to obtain each word segmentation; and respectively determining whether each participle is an advertising word or not through a pre-trained advertising word recognition model, and storing the participle determined as the advertising word as a shielding advertising word so as to update the corresponding target shielding associated information.
Further, the processor 51 is further configured to, if the deletion trigger operation is a favorite operation, store the information of the push notification interface in a favorite.
Because the principle of the electronic device for solving the problem is similar to the advertisement processing method, the implementation of the electronic device can refer to the implementation of the method, and repeated details are not repeated.
The Memory may include a Random Access Memory (RAM) or a Non-Volatile Memory (NVM), such as at least one disk Memory. Alternatively, the memory may be at least one memory device located remotely from the processor.
The processor may be a general-purpose processor, including a central processing unit, a Network Processor (NP), and the like; but may also be a Digital instruction processor (DSP), an application specific integrated circuit, a field programmable gate array or other programmable logic device, discrete gate or transistor logic, discrete hardware components, or the like.
According to the embodiment of the invention, if the trigger operation on the push notification interface of the currently displayed advertisement is received, whether the trigger operation is the preset deletion trigger operation is judged, and when the trigger operation is determined to be the preset deletion trigger operation, the currently displayed push notification interface is deleted, and the content information of the advertisement is not downloaded, so that the problem that the specific content of the advertisement is downloaded due to mistaken touch of the push notification interface in the process of using the intelligent terminal is avoided, the network flow for downloading the specific content of the advertisement is saved, the time waste for deleting the specific content of the advertisement by the user is saved, and the user experience is improved.
Example 7:
on the basis of the foregoing embodiments, an embodiment of the present invention provides a computer-readable storage medium, in which a computer program executable by an electronic device is stored, and when the program is run on the electronic device, the electronic device is caused to execute the following steps:
if receiving a trigger operation of a push notification interface of a currently displayed advertisement, judging whether the trigger operation is a preset deletion trigger operation;
and if so, deleting the currently displayed push notification interface and not downloading the content information of the advertisement.
Further, before the receiving a trigger operation on a push notification interface of a currently displayed advertisement, the method further includes:
acquiring shielding associated information of the push notification interface according to the received data packet containing the push notification interface;
judging whether the shielding correlation information is matched with any one of the pre-stored corresponding target shielding correlation information;
and if not, displaying the push notification interface.
Further, the obtaining of the shielding association information of the push notification interface according to the received data packet including the push notification interface includes:
analyzing the received data packet, acquiring text information contained in the push notification interface, and/or sending identification information of a sending end of the push notification interface.
Further, if the obtained shielding associated information includes text information included in the push notification interface, the determining whether the shielding associated information matches any pre-stored corresponding target shielding associated information includes:
and performing word segmentation processing on the text information in the push notification interface to obtain each word segmentation, and if any word segmentation is contained in the pre-stored shielding advertisement words, determining the shielding associated information to be matched with the pre-stored corresponding target shielding associated information.
Further, if the obtained shielding associated information includes identification information of a sending end of the push notification interface, the determining whether the shielding associated information matches any pre-stored corresponding target shielding associated information includes:
judging whether the pre-stored shielding identification information contains the identification information of the sending end;
and if so, determining the shielding relevant information to be matched with any pre-stored corresponding target shielding relevant information.
Further, if the deletion trigger operation is a shielding operation, after the currently displayed push notification interface is deleted, the method further includes:
and updating the corresponding target shielding associated information which is stored in advance according to the acquired shielding associated information.
Further, if the obtained shielding associated information includes text information included in the push notification interface, updating the pre-stored corresponding target shielding associated information according to the obtained shielding associated information includes:
performing word segmentation processing on the text information in the push notification interface to obtain each word segmentation;
and respectively determining whether each participle is an advertising word or not through a pre-trained advertising word recognition model, and storing the participle determined as the advertising word as a shielding advertising word so as to update the corresponding target shielding associated information.
Further, if the deletion trigger operation is a collection operation, after the currently displayed push notification interface is deleted, the method further includes:
and storing the information of the push notification interface into a favorite.
The computer readable storage medium may be any available medium or data storage device that can be accessed by a processor in an electronic device, including but not limited to magnetic memory such as floppy disks, hard disks, magnetic tape, magneto-optical disks (MO), etc., optical memory such as CDs, DVDs, BDs, HVDs, etc., and semiconductor memory such as ROMs, EPROMs, EEPROMs, nonvolatile memories (NANDFLASH), Solid State Disks (SSDs), etc.
According to the embodiment of the invention, if the trigger operation on the push notification interface of the currently displayed advertisement is received, whether the trigger operation is the preset deletion trigger operation is judged, and when the trigger operation is determined to be the preset deletion trigger operation, the currently displayed push notification interface is deleted, and the content information of the advertisement is not downloaded, so that the problem that the specific content of the advertisement is downloaded due to mistaken touch of the push notification interface in the process of using the intelligent terminal is avoided, the network flow for downloading the specific content of the advertisement is saved, the time waste for deleting the specific content of the advertisement by the user is saved, and the user experience is improved.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable information processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable information processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable information processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable information processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present application without departing from the spirit and scope of the application. Thus, if such modifications and variations of the present application fall within the scope of the claims of the present application and their equivalents, the present application is intended to include such modifications and variations as well.
Claims (18)
1. A method for processing advertisements, the method comprising:
if receiving a trigger operation of a push notification interface of a currently displayed advertisement, judging whether the trigger operation is a preset deletion trigger operation;
and if so, deleting the currently displayed push notification interface and not downloading the content information of the advertisement.
2. The method of claim 1, wherein prior to receiving the trigger operation on the push notification interface for the currently displayed advertisement, the method further comprises:
acquiring shielding associated information of the push notification interface according to the received data packet containing the push notification interface;
judging whether the shielding correlation information is matched with any one of the pre-stored corresponding target shielding correlation information;
and if not, displaying the push notification interface.
3. The method according to claim 2, wherein the obtaining of the shielding association information of the push notification interface according to the received data packet including the push notification interface comprises:
analyzing the received data packet, acquiring text information contained in the push notification interface, and/or sending identification information of a sending end of the push notification interface.
4. The method according to claim 2, wherein if the obtained mask related information includes text information included in the push notification interface, the determining whether the mask related information matches any pre-stored corresponding target mask related information includes:
and performing word segmentation processing on the text information in the push notification interface to obtain each word segmentation, and if any word segmentation is contained in the pre-stored shielding advertisement words, determining the shielding associated information to be matched with the pre-stored corresponding target shielding associated information.
5. The method according to claim 2, wherein if the obtained shielding associated information includes identification information of a sending end of the push notification interface, the determining whether the shielding associated information matches any pre-stored corresponding target shielding associated information comprises:
judging whether the pre-stored shielding identification information contains the identification information of the sending end;
and if so, determining the shielding relevant information to be matched with any pre-stored corresponding target shielding relevant information.
6. The method according to claim 2, wherein if the deletion trigger operation is a masking operation, after deleting the currently displayed push notification interface, the method further comprises:
and updating the corresponding target shielding associated information which is stored in advance according to the acquired shielding associated information.
7. The method according to claim 6, wherein if the obtained mask related information includes text information included in the push notification interface, the updating, according to the obtained mask related information, corresponding target mask related information that is pre-stored includes:
performing word segmentation processing on the text information in the push notification interface to obtain each word segmentation;
and respectively determining whether each participle is an advertising word or not through a pre-trained advertising word recognition model, and storing the participle determined as the advertising word as a shielding advertising word so as to update the corresponding target shielding associated information.
8. The method according to claim 1, wherein if the deletion trigger operation is a favorite operation, after deleting the currently displayed push notification interface, the method further comprises:
and storing the information of the push notification interface into a favorite.
9. An apparatus for processing an advertisement, the apparatus comprising:
the judging unit is used for judging whether the triggering operation is a preset deleting triggering operation or not if the triggering operation of the push notification interface of the currently displayed advertisement is received;
and the processing unit is used for deleting the currently displayed push notification interface and not downloading the content information of the advertisement if the trigger operation is a preset deletion trigger operation.
10. The apparatus of claim 9, further comprising:
the acquisition unit is used for acquiring shielding associated information of the push notification interface according to the received data packet containing the push notification interface;
the preprocessing unit is used for judging whether the shielding associated information is matched with any one of the pre-stored corresponding target shielding associated information;
and the display unit is used for displaying the push notification interface if the shielding associated information is not matched with any pre-stored corresponding target shielding associated information.
11. The apparatus according to claim 10, wherein the obtaining unit is specifically configured to parse the received data packet, obtain text information included in the push notification interface, and/or send identification information of a sending end of the push notification interface.
12. The apparatus according to claim 10, wherein the preprocessing unit is specifically configured to, if the obtained mask related information includes text information included in the push notification interface, perform word segmentation on the text information in the push notification interface to obtain each word segmentation, and if any word segmentation is included in the pre-stored mask advertisement words, determine the mask related information to match with pre-stored corresponding target mask related information.
13. The apparatus according to claim 10, wherein the preprocessing unit is specifically configured to, if the obtained shielding associated information includes identification information of a sending end of the push notification interface, determine whether pre-stored shielding identification information includes the identification information of the sending end; and if so, determining the shielding relevant information to be matched with any pre-stored corresponding target shielding relevant information.
14. The apparatus of claim 10, further comprising:
and the updating unit is used for updating the pre-stored corresponding target shielding associated information according to the acquired shielding associated information if the deleting triggering operation is the shielding operation.
15. The apparatus according to claim 14, wherein the updating unit is specifically configured to, if the obtained shielding related information includes text information included in the push notification interface, perform word segmentation processing on the text information in the push notification interface to obtain each word segmentation; and respectively determining whether each participle is an advertising word or not through a pre-trained advertising word recognition model, and storing the participle determined as the advertising word as a shielding advertising word so as to update the corresponding target shielding associated information.
16. The apparatus according to claim 9, wherein the processing unit is further configured to save the information of the push notification interface to a favorite if the deletion trigger operation is a favorite operation.
17. An electronic device, characterized in that the electronic device comprises a processor for implementing the steps of the method of processing an advertisement according to any one of claims 1-8 when executing a computer program stored in a memory.
18. A computer-readable storage medium, characterized in that it stores a computer program which, when being executed by a processor, carries out the steps of the method of processing an advertisement according to any one of claims 1 to 8.
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| CN201911366419.8A CN111160965A (en) | 2019-12-26 | 2019-12-26 | Advertisement processing method, device, equipment and medium |
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| CN201911366419.8A CN111160965A (en) | 2019-12-26 | 2019-12-26 | Advertisement processing method, device, equipment and medium |
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