JP6133372B2 - Information display device, information display method, and information display program - Google Patents

Description

  The present invention relates to an information display device, an information display method, and an information display program.

  In recent years, advertisement distribution via the Internet has been actively performed. For example, an advertisement that displays advertisement content such as still images, moving images, and text related to companies and products at a predetermined position on a web page, and displays a page provided by the advertiser when the user clicks on the advertisement content Delivery is known.

  As a technique relating to such advertisement display, a technique has been proposed in which a terminal device rotates and displays a plurality of advertisement contents received from an advertisement server as time elapses.

JP 2006-113745 A

  However, the above-described conventional technology does not always allow the user to browse more content (for example, advertisement content). Specifically, in the above-described conventional technology, only a plurality of advertisement contents received from the advertisement server are rotated and displayed as time passes, and it is not always possible for the user to browse more contents. Absent.

  The present application has been made in view of the above, and an object thereof is to provide an information display device, an information display method, and an information display program that allow a user to browse more contents.

  An information display device according to the present application detects a moving operation for the first content displayed on a display screen in which a display area is set regardless of the moving operation for the first content, and is detected by the detecting unit. And a changing unit that changes a display mode of the second content according to the moved operation.

  According to the aspect of the embodiment, there is an effect that the user can browse more contents.

FIG. 1 is a diagram illustrating an example of an advertisement change process according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the advertisement change system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the advertisement server according to the embodiment. FIG. 4 is a diagram illustrating an example of the advertisement information storage unit according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the content server according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 7 is a diagram illustrating an example of the advertisement change process according to the movement amount. FIG. 8 is a flowchart illustrating an example of an advertisement change processing procedure executed by the terminal device according to the embodiment. FIG. 9 is a diagram illustrating an example of the advertisement redisplay process according to the modification. FIG. 10 is a diagram illustrating an example of the effect control process according to the modification. FIG. 11 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the terminal device.

  Hereinafter, a mode for carrying out an information display device, an information display method, and an information display program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the information display device, the information display method, and the information display program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. (Ad change processing)
First, an example of the advertisement change process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of an advertisement change process according to the embodiment. FIG. 1 shows an example in which advertising content is changed by a terminal device 100, which is an example of an information display device, in response to a user operation.

  The advertisement server 20 shown in FIG. 1 is a server device that distributes advertisement content. For example, the advertisement server 20 determines an advertisement content to be distributed in response to a request from the terminal device 100 and distributes the advertisement content to the requesting terminal device 100.

  The terminal device 100 according to the embodiment is an information processing device used by a user. In this embodiment, the terminal device 100 shall be a smart phone. And the terminal device 100 performs the advertisement change process which changes the advertisement content displayed on the output part 130 which is a display screen according to user operation.

  Here, FIG. 1A illustrates an example in which the web page W1 is initially displayed on the output unit 130 and the advertisement content AD10 is displayed by the terminal device 100.

  As shown in FIG. 1A, the horizontal size of the web page W1 and the horizontal size of the output unit 130 are the same. The vertical size of the web page W1 is longer than the vertical size of the output unit 130. For this reason, when the user wants to browse a portion that is not currently displayed in the output unit 130, the user performs a moving operation (scroll operation) for moving the web page W1 such as tracing the output unit 130 with a finger. An arbitrary part is displayed in the output unit 130.

  Further, as shown in FIG. 1A, a plurality of small contents such as contents C1 to C7... Are displayed in a list in the vertical direction on the web page W1. Such a plurality of small contents are, for example, columns and article contents. Note that the web page W1 according to the embodiment is not necessarily limited to such a form.

  Next, the advertising content according to the embodiment will be described. The advertisement content according to the embodiment is displayed in the display area AR1 installed in the output unit 130 when the web page W1 is displayed on the output unit 130. The display area AR1 is continuously installed in the output unit 130 regardless of the movement operation for moving the web page W1. Such advertisement content displayed in the display area AR1 is generally called an overlay advertisement.

  The display area AR1 according to the embodiment is installed in a state where it is fixed at a predetermined position in the output unit 130. However, the display area AR1 moves in the output unit 130 according to a moving operation for moving the web page. You may do.

  Accordingly, FIG. 1A shows an example in which the terminal device 100 initially displays the web page W1 on the output unit 130 and displays the advertising content AD10 in the display area AR1 installed in the output unit 130. Further, if the position of the display area AR1 in the output unit 130 at this time is the position L1, the advertising content AD10 is moved together with the web page W1 in accordance with the moving operation even if the moving operation for moving the web page W1 is performed. It is not moved and is displayed in the display area AR1 fixed at the position L1.

  Here, it is assumed that the terminal device 100 detects a moving operation for moving the web page W1 upward (step S1). When the terminal device 100 moves the web page W1 upward as shown in FIG. 1B in accordance with the moving operation, the terminal device 100 transmits an advertisement request, which is an advertisement content acquisition request, to the advertisement server 20. (Step S2). When receiving the advertisement request, the advertisement server 20 determines the advertisement content to be distributed. Here, if the advertising server 20 determines the advertising content AD30 as the advertising content to be distributed, the advertising server 20 distributes the advertising content AD30 to the terminal device 100 (step S3).

  When acquiring the advertising content AD30 from the advertising server 20, the terminal device 100 changes the currently displayed advertising content AD10 to the advertising content AD30 (step S4). Specifically, the terminal device 100 displays the advertising content AD30 in the display area AR1 at the position L1 instead of the advertising content AD10.

  Further, it is assumed that the terminal device 100 detects a moving operation for moving the web page W1 upward in a state where the advertising content AD30 is displayed in the display area AR1 (step S5). When the terminal device 100 moves the web page W1 in the upward direction as shown in FIG. 1C in accordance with the moving operation, similarly, the terminal device 100 transmits an advertisement request to the advertisement server 20 (step S6). . Then, if the advertising content AD40 is determined as a distribution target by the advertising server 20, the terminal device 100 acquires the advertising content AD40 from the advertising server 20 (step S7), and the terminal device 100 then displays the currently displayed advertisement. The content AD30 is changed to the advertisement content AD40 (step S8).

  In general, the overlay advertisement is not changed even if a moving operation is performed on a web page displayed together, and the same advertisement is continuously displayed. For this reason, if the displayed overlay advertisement is uninteresting for the user, the overlay advertisement is not clicked and becomes a useless display.

  Therefore, when the terminal device 100 according to the embodiment detects a moving operation on the web page W1 on which the advertising content (overlay advertisement) is displayed, the currently displayed overlay advertisement (for example, an advertisement) is detected according to the detected moving operation. The content AD10) is changed to another overlay advertisement (for example, the advertisement content AD30).

  As described above, by changing the advertisement content to be displayed in accordance with the movement operation, the terminal device 100 can allow the user to browse a larger amount of the advertisement content, thereby increasing the chance that the advertisement content is clicked. it can. That is, the terminal device 100 can enhance the advertising effect.

[2. System configuration
The configuration of the advertisement change system 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the advertisement change system according to the embodiment. As shown in FIG. 2, the advertisement change system 1 includes an advertiser terminal 10, an advertisement server 20, a content server 30, and a terminal device 100. The advertiser terminal 10, the advertisement server 20, the content server 30, and the terminal device 100 are connected to be communicable via a network N by wire or wireless. 2 includes a plurality of advertiser terminals 10, a plurality of advertisement servers 20, a plurality of content servers 30, a plurality of content servers 30, and a plurality of terminals. An apparatus 100 may be included.

  The advertiser terminal 10 is an information processing device used by the advertiser. For example, the advertiser terminal 10 is a desktop PC (Personal Computer), a notebook PC, a tablet terminal, a mobile phone, a PDA (Personal Digital Assistant), or the like. The advertiser terminal 10 submits advertisement content to the advertisement server 20 in accordance with an operation by the advertiser. For example, the advertiser terminal 10 submits a still image, a moving image, text data, a URL (Uniform Resource Locator) for acquiring a landing page, and the like as advertisement content to the advertisement distribution server 20.

  Note that an advertiser may request an agency to submit advertising content. In this case, it is the agency that submits the advertising content to the advertising server 20. In the following, the notation “advertiser” is a concept including not only the advertiser but also the agency, and the notation “advertiser terminal” refers to the agency device used by the agency as well as the advertiser terminal 10. It is a concept that includes.

  The advertisement server 20 is a server device that distributes advertisement content. For example, when the advertisement server 20 receives an advertisement request from the terminal device 100, the advertisement server 20 distributes the advertisement content to be distributed, which is determined from a bid price or an advertisement evaluation value (for example, CTR: Click Through Rate), to the terminal device 100. Further, the advertisement server 20 may determine the advertisement content to be distributed by further matching the user with the advertisement content based on the location of the terminal device 100, the user attribute, and the like.

  The content server 30 is a web server or the like that distributes the web page W1 to the terminal device 100. In addition to the web page W1, the content server 30 is, for example, a news site, an auction site, a weather forecast site, a shopping site, a finance (stock price) site, a route search site, a map providing site, a travel site, a restaurant introduction site. Web blogs and the like are distributed to the terminal device 100.

  For example, when distributing the web page W1, the content server 30 generates the web page W1 using small contents such as columns and article contents extracted from a predetermined storage unit. Then, the content server 30 distributes the generated web page W1 to the terminal device 100 that is the content request transmission source. Note that the column or article content extracted from the predetermined storage unit by the content server 30 may be transmitted to the terminal device 100, and the web page W1 may be generated from the small content received from the content server 30 by the terminal device 100.

  Here, the web page W1 distributed by the content server 30 includes an advertisement acquisition command. For example, the URL or the like of the advertisement server 20 is described as an advertisement acquisition command in an HTML file or the like that forms the web page W1. In this case, the terminal device 100 acquires advertisement content from the advertisement server 20 by accessing a URL described in an HTML file or the like.

  The content server 30 is also a distribution device that distributes to the terminal device 100 control information that instructs the terminal device 100 to perform the advertisement change process described with reference to FIG. For example, the content server 30 distributes the control information to the terminal device 100 together with the web page W1. This control information is described in a script language such as JavaScript (registered trademark) or CSS (Cascading Style Sheets).

  The terminal device 100 is an information processing device used by a user. For example, the terminal device 100 is a mobile phone such as a smartphone, a tablet terminal, a PDA, a desktop PC, a notebook PC, or the like. The terminal device 100 acquires the web page W1 from the content server 30 according to the operation by the user, acquires various advertising contents as overlay advertisements from the advertisement server 20, and the acquired advertising content is installed in the output unit 130. Is displayed in the display area AR1.

  The display area AR1 is installed at a predetermined position of the output unit 130. For example, in the example of FIG. 1, the display area AR <b> 1 is installed at a position L <b> 1 in the output unit 130. The position L1 is represented by coordinates with respect to the output unit 130, for example.

  Furthermore, the terminal device 100 executes the advertisement change process described with reference to FIG. 1 according to the control information received from the content server 30 together with the web page W1.

[3. (Ad server configuration)
Next, the configuration of the advertisement server 20 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the advertisement server 20 according to the embodiment. As illustrated in FIG. 3, the advertisement server 20 includes a communication unit 21, an advertisement information storage unit 22, and a control unit 23.

  The communication unit 21 is realized by, for example, a NIC (Network Interface Card). The communication unit 21 is connected to the network N in a wired or wireless manner, and transmits and receives information to and from the terminal device 100, the advertiser terminal 10, and the content server 30.

  The advertisement information storage unit 22 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The advertisement information storage unit 22 stores advertisement content that is an example of second content. Specifically, various information related to the advertising content for overlay advertisements submitted from the advertiser terminal 10 is stored.

  Here, FIG. 4 is a diagram illustrating an example of the advertisement information storage unit 22 according to the embodiment. In the example of FIG. 4, the advertisement information storage unit 22 includes items such as “advertiser ID”, “advertisement content”, “bid price”, and “CTR”.

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. “Advertising content” indicates the advertising content submitted from the advertiser terminal 10. FIG. 4 shows an example in which conceptual information such as “AD10” is stored in “advertising content”, but actually, an image, a moving image, text data, a URL, or a file path name indicating the storage location thereof Is stored.

  “Bid price” indicates an advertising fee designated when an advertiser submits advertising content. For example, the “bid price” corresponds to a unit price paid from the advertiser to the advertisement distributor (for example, the administrator of the advertisement server 20) when the advertisement content is clicked once by the user.

  “CTR” indicates a value obtained by dividing the number of times the advertising content is clicked by the number of times the advertising content is displayed. The CTR of advertising content that has never been distributed to the terminal device 100 includes a predetermined fixed value, an average value of CTR for all advertising content, and the same advertising category (for example, car, travel). The average value of CTR and the like in all the advertising contents belonging to is stored. Further, “CTR” may store a predicted CTR predicted from a CTR prediction model or the like. Such a predicted CTR is predicted based on, for example, the type of advertising content, the type of web page on which the advertising content is displayed, and the like.

  That is, FIG. 4 shows an example in which the advertiser identified by the advertiser ID “B10” submits the advertising content “AD10” and designates the bid price “150 yen”. FIG. 4 shows an example in which the CTR of the advertising content “AD10” is “0.02”.

  Returning to FIG. 3, the control unit 23 executes various programs stored in the storage device inside the advertisement server 20 by using a RAM as a work area by, for example, a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). It is realized by doing. The control unit 23 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 3, the control unit 23 includes a submission receiving unit 24, a request receiving unit 25, an extraction unit 26, and a distribution unit 27, and realizes information processing functions and operations described below. Or run. Note that the internal configuration of the control unit 23 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 23 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

  The submission receiving unit 24 receives submission of advertising content from the advertiser terminal 10. Specifically, the submission accepting unit 24 accepts the submission of the advertisement content together with the designation of the bid price. Then, the submission reception unit 34 stores the received advertisement content and bid price in the advertisement information storage unit 22 in association with the advertiser ID for the advertiser of the submission source.

  The request reception unit 25 receives an advertisement content acquisition request from the terminal device 100. For example, the request reception unit 25 receives an HTTP request as an advertisement content acquisition request.

  The extraction unit 26 extracts the advertisement content to be distributed from the advertisement information storage unit 22 when the request reception unit 35 receives an advertisement content acquisition request. For example, the extracting unit 26 has a high effective cost per mille (eCPM) calculated from the bid price and the CTR among the advertising content stored in the advertisement information storage unit 22 or a high bid price or CTR. Extract ad content with priority.

  Further, the extraction unit 26 has an extraction logic that does not continuously extract the same advertisement content in response to acquisition requests from the same terminal device 100. In addition, the extraction unit 26 is not limited to such an example, and the extraction unit 26 may include an extraction logic for extracting different advertising content for each acquisition request in a predetermined number of acquisition requests from the same terminal device 100.

  The distribution unit 27 distributes the advertisement content stored in the advertisement information storage unit 22. Specifically, the distribution unit 27 distributes the advertising content extracted by the extraction unit 26 to the terminal device 100 that is the acquisition request transmission source.

[4. Content server configuration]
Next, the configuration of the content server 30 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram illustrating a configuration example of the content server 30 according to the embodiment. As illustrated in FIG. 5, the content server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33.

  The communication part 31 is implement | achieved by NIC etc., for example. The communication unit 31 is connected to the network N by wire or wireless, and transmits and receives information to and from the terminal device 100 and the advertisement server 20.

  The content storage unit 32 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. The content storage unit 32 stores a web page that is an example of the first content. For example, the content storage unit 32 stores HTML files, images, moving images, and the like related to various small contents included in the web page W1.

  The control unit 33 is realized by a CPU, an MPU, or the like executing various programs stored in a storage device inside the content server 30 using the RAM as a work area. The control unit 33 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 5, the control unit 33 includes a reception unit 34 and a distribution unit 35, and realizes or executes information processing functions and operations described below. Note that the internal configuration of the control unit 33 is not limited to the example illustrated in FIG. 5, and may be another configuration as long as information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 33 is not limited to the connection relationship illustrated in FIG. 5, and may be another connection relationship.

  The accepting unit 34 accepts a web page acquisition request from the terminal device 100. For example, the reception unit 34 receives an HTTP request as a web page acquisition request.

  The distribution unit 35 distributes the web page to the terminal device 100 when the web page acquisition request is received by the reception unit 34. For example, the distribution unit 35 acquires the small content to be acquired from the content storage unit 32, and generates the web page W1 using the acquired small content. Then, the distribution unit 35 distributes the generated web page W1 to the terminal device 100 that is the acquisition request source.

  Moreover, the delivery part 35 delivers control information with respect to the terminal device 100 with the web page W1. Specifically, the distribution unit 35 generates control information for causing the terminal device 100 to execute the advertisement change process described in FIG. 1, and distributes the generated control information to the terminal device 100 together with the web page W1.

[5. Configuration of terminal device]
Next, the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram illustrating a configuration example of the terminal device 100 according to the embodiment. As illustrated in FIG. 6, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, and a control unit 140.

  The communication unit 110 is realized by a NIC or the like, for example. The communication unit 110 is connected to the network N by wire or wireless, and transmits / receives information to / from the advertisement server 20 and the content server 30.

  The input unit 120 is an input device that receives various operations from the user. For example, the input unit 120 is realized by a keyboard, a mouse, an operation key, or the like. The output unit 130 is a display device for displaying various information. That is, the output unit 130 corresponds to the display screen of the terminal device 100. For example, the output unit 130 is realized by a liquid crystal display or the like. In addition, when a touch panel is employ | adopted for the terminal device 100, the input part 120 and the output part 130 are integrated.

  The control unit 140 is realized by executing various programs stored in a storage device inside the terminal device 100 by using the RAM as a work area by a CPU, an MPU, or the like. For example, these various programs correspond to application programs called web browsers. The control unit 140 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As shown in FIG. 6, the control unit 140 includes a request unit 141, a display control unit 142, a detection unit 143, an acquisition unit 144, and a change unit 145. Realize or execute the action. The internal configuration of the control unit 140 is not limited to the configuration illustrated in FIG. 6, and may be another configuration as long as the information processing described below is performed. In addition, the connection relationship between the processing units included in the control unit 140 is not limited to the connection relationship illustrated in FIG. 6, and may be another connection relationship.

  The request unit 141 transmits a content request that is a content acquisition request to the content server 30. For example, when the request unit 141 receives a user operation specifying the URL of the web page W1 via the input unit 120, the request unit 141 transmits an acquisition request for the web page W1 to the content server 30. In addition, when the web page received from the content server 30 includes an advertisement acquisition command, the request unit 141 transmits an advertisement request that is an advertisement content acquisition request to the advertisement server 20.

  The display control unit 142 performs web page display control according to various user operations received via the input unit 120. For example, when the display control unit 142 moves while the user's finger is touching the output unit 130, the display control unit 142 specifies the position where the user's finger first touched. Then, when the web page W1 at the specified position is displayed, the display control unit 142 determines that a movement operation (scroll operation) is performed on the web page W1. Then, the display control unit 142 moves the web page W1 according to the direction in which the finger has moved and the amount of movement of the finger, that is, the amount of movement (scroll amount) of the web page W1.

  Next, the detection unit 143, the acquisition unit 144, and the change unit 145 will be described. The detection unit 143, the acquisition unit 144, and the change unit 145 are processing units that are realized by the control unit 140 executing control information distributed together with the web page W1.

  The detection unit 143 detects the movement operation for the web page W1 displayed on the output unit 130 in which the display area AR1 is set regardless of the movement operation for the web page W1 which is an example of the first content.

  In addition, the detection unit 143 calculates the movement amount of the web page W1 that is moved according to the detected movement operation. For example, when the user's finger touches the output unit 130 in a state where the web page W1 is displayed on the output unit 130, the detection unit 134 specifies the position touched by the user's finger. Then, when the user's finger moves while touching, the detection unit 143 determines that the moving operation has been performed on the web page W1, and determines the moving amount of the finger in the moving operation, that is, the moving amount of the web page W1. calculate. Then, the detection unit 143 transmits the calculated movement amount to the acquisition unit 144.

  The acquisition unit 144 acquires advertisement content different from the currently displayed advertisement content from the advertisement server 20 in accordance with the movement mode in which the web page W1 is moved by the movement operation detected by the detection unit 143. Specifically, the acquisition unit 144 sends advertisement content different from the currently displayed advertisement content from the advertisement server 20 in accordance with the amount of movement of the web page W1 by the movement operation detected by the detection unit 143. get. For example, the acquisition unit 144 acquires advertisement content different from the currently displayed advertisement content from the advertisement server 20 every time the web page W1 is moved by a predetermined amount by the movement operation detected by the detection unit 143.

  The changing unit 145 changes the display mode of the advertising content displayed in the display area AR1 according to the moving operation detected by the detecting unit 143. For example, when the acquisition unit 144 acquires advertisement content, the change unit 145 changes the advertisement content currently displayed in the display area AR1 to the acquired advertisement content. That is, when the acquisition unit 144 acquires the advertisement content, the changing unit 145 replaces the advertisement content currently displayed in the display area AR1 with the advertisement content acquired by the acquisition unit 144 in the display area AR1. indicate. Hereinafter, every time the web page W1 is moved by a predetermined amount by the moving operation, the acquiring unit 144 acquires advertising content different from the currently displayed advertising content from the advertising server 20, and the changing unit 145 includes the acquiring unit. The advertisement change process for changing to the advertisement content acquired in 144 will be described with reference to FIG.

  FIG. 7 is a diagram illustrating an example of the advertisement change process according to the movement amount. Since FIG. 7 corresponds to FIG. 1, detailed description of the web page W1 and each advertisement content is omitted.

  First, it is assumed that the advertisement content is acquired in advance for the acquisition unit 144 every time the web page W1 is moved upward by “50 pixels”. Note that the moving amount (50 pixels) here is an accumulated moving amount. 7A, the display control unit 142 of the terminal device 100 initially displays the web page W1 on the output unit 130, and the advertisement content AD10 is displayed in the display area AR1 installed at the position L1 in the output unit 130. An example is shown. In the initial state, the process for displaying the advertising content may be performed by the changing unit 145.

  In such a state, when the detecting unit 143 detects a moving operation for moving the web page W1 upward, the detecting unit 143 calculates a moving amount by which the web page W1 is moved according to the detected moving operation (step S21). For example, the detection unit 143 moves the distance between the position where the user's finger is touched and the position after the movement where the finger is moved in response to being moved while the user's finger is touching the output unit 130. The amount of movement of the web page W1 corresponding to the amount of movement) is continuously calculated. Then, the detection unit 143 transmits the calculated movement amount to the acquisition unit 144. For example, the detection unit 143 continuously transmits the movement amount while the movement operation is performed.

  The acquisition unit 144 receives the movement amount of the web page W1 from the detection unit 143. For example, the acquisition unit 144 receives the movement amount when the web page W1 is moved upward from the detection unit 143. For example, as illustrated in FIG. 7A, when the acquisition unit 144 starts to receive the movement amount from the detection unit 143 when the web page W1 is in the initial state, the acquisition unit 144 uses the movement amount calculation reference point (movement point). As the amount 0 pixel), the cumulative movement amount with respect to the reference point is calculated.

  More specifically, since the web page W1 is not moved at all in the initial state, such a state can be used as a reference point (movement amount 0 pixel) for movement amount calculation. When the acquisition unit 144 continuously receives the movement amount such as 1 pixel, 2 pixels,... From the detection unit 143 by performing the movement operation, the accumulated movement amount with respect to the reference point (movement amount 0 pixel). As a result, 1 pixel, 2 pixels,... Are calculated. In addition, for example, when the movement operation is finished or the movement amount is not received when the cumulative movement amount reaches 30 pixels, the acquisition unit 144 does not receive the movement amount, and the acquisition unit 144 Store 30 pixels. Then, when the upward movement operation is started again, the acquisition unit 144 receives the movement amount continuously from the detection unit 143 such as 1 pixel, 2 pixels,. As the cumulative movement amount with respect to the movement amount of 30 pixels, 31 pixels, 32 pixels,... Are calculated.

  Here, as illustrated in FIG. 7B, when the web page W1 is moved upward by 50 pixels from the initial state, the acquisition unit 144 calculates the cumulative movement amount “50 pixels” with respect to the reference point. An advertisement request is transmitted to the advertisement server 20 (step S22). In addition, the acquisition unit 144 resets the calculation result of the cumulative movement amount at the time when the cumulative movement amount “50 pixels” is calculated by moving the web page W1 upward in this way, and in this way, The reset state is again set as a reference point for calculating the cumulative movement amount (movement amount 0 pixel).

  Further, the advertisement server 20 distributes the advertisement content AD30 to be distributed determined according to the advertisement request to the terminal device 100 (step S23).

  When the acquisition unit 144 accepts the advertising content AD30, the changing unit 145 changes the advertising content AD10 currently displayed in the display area AR1 to the advertising content AD30. That is, the changing unit 145 displays the advertising content AD30 in the display area AR1 instead of the advertising content AD10 currently displayed in the display area AR1.

  When the detecting unit 143 detects a moving operation for moving the web page W1 upward due to the further upward moving operation being performed, the web page W1 is moved according to the detected moving operation. The movement amount is calculated (step S24). Then, the detection unit 143 transmits the calculated movement amount to the change unit 145.

  Here, as illustrated in FIG. 7C, when the web page W <b> 1 is moved upward by 50 pixels from the state illustrated in FIG. 7B, the acquisition unit 144 has the cumulative movement amount “50 pixels with respect to the reference point. "Is calculated, an advertisement request is similarly transmitted to the advertisement server 20 (step S25). The advertisement server 20 distributes the advertisement content AD40 determined according to the advertisement request to the terminal device 100 (step S26).

  Then, when the acquisition unit 144 accepts the advertising content AD40, the changing unit 145 displays the advertising content AD40 in the display area AR1 instead of the advertising content AD30 currently displayed in the display area AR1.

  As described above, each time the web page W1 is moved by a predetermined amount, the terminal device 100 according to the embodiment acquires advertisement content different from the currently displayed advertisement content from the advertisement server 20, and is currently displayed. Change the advertising content to the acquired advertising content. Thereby, since the terminal device 100 can change the advertising content to be displayed every time the web page W1 is moved by a predetermined amount in accordance with the moving operation, the terminal device 100 can allow the user to browse more advertising content. . And the terminal device 100 can improve an advertising effect by browsing more advertising content by a user.

  Further, when a conventional overlay advertisement is assumed, for example, the advertisement content AD10 displayed together with the web page W1 continues to be displayed as it is without being changed even if a moving operation is performed on the web page W1. As described above, when only one overlay advertisement is displayed for displaying the web page W1 once, the distribution record regarding the overlay advertisement is the distribution record of the predetermined advertisement content (the advertisement content AD10 in this example). The problem of being biased arises.

  For example, when optimizing the advertisement distribution based on the advertisement evaluation value calculated from the distribution result of each overlay advertisement, the advertisement evaluation value is accurately calculated from the distribution result biased to a part of the overlay advertisement as described above. It may not be possible. However, since the terminal device 100 according to the embodiment can cause the user to browse more advertising content, it can obtain a distribution result of more advertising content. Therefore, the terminal device 100 according to the embodiment can accurately calculate an advertisement evaluation value for optimizing advertisement distribution.

[6. Terminal device processing flow]
Next, the procedure of processing executed by the terminal device 100 that executed the control information will be described with reference to FIG. FIG. 8 is a flowchart illustrating an example of an advertisement change processing procedure executed by the terminal device 100 according to the embodiment. The advertisement change processing procedure will be described using the web page W1 described in FIG. 1 as an example. Further, here, the terminal device 100 will be described as acquiring advertisement content every time the web page W1 is moved upward by 50 pixels.

  First, the detection unit 143 of the terminal device 100 determines whether or not a movement operation for moving the web page W1 has been detected (step S101). If a movement operation is detected (step S101; Yes), the detection is performed. The amount of movement of the web page W1 to be moved according to the moved operation is calculated (step S102). Further, the detection unit 143 detects the moving direction in which the web page W1 is moved by the detected moving operation (step S103). While the detecting unit 143 detects a moving operation for moving the web page W1 upward, the detecting unit 143 continuously acquires the moving amount and the moving direction of the web page W1 moved according to the moving operation. It transmits to the part 144 (step S104). Note that steps S102 and S103 may be performed simultaneously.

  Upon receiving the movement amount from the detection unit 143, the acquisition unit 144 calculates the cumulative movement amount (Step S105). Further, the acquisition unit 144 determines whether or not the cumulative movement amount has reached 50 pixels (step S106). Then, the acquisition unit 144 resets the accumulated movement amount to 0 (step S107) when the accumulated movement amount reaches 50 pixels (step S106; Yes).

  Further, the acquisition unit 144 acquires advertisement content different from the advertisement content currently displayed in the display area AR1 from the advertisement server 20 (step S108). Then, when the acquisition unit 144 acquires the advertising content, the changing unit 145 changes the advertising content currently displayed in the display area AR1 to the acquired advertising content (Step S109). Note that steps S107 and S108 may be performed simultaneously.

[7. (Modification)
The terminal device 100 according to the above embodiment may be implemented in various different forms other than the above embodiment. Therefore, in the following, another embodiment of the terminal device 100 will be described.

[7-1. (Ad change processing using tags)
In the above embodiment, an example has been described in which the acquisition unit 144 of the terminal device 100 acquires advertisement content from the advertisement server 20 every time the web page W1 is moved by a predetermined amount. However, the acquisition unit 144 may acquire advertisement content from the advertisement server 20 using a tag embedded in the web page W1. Specifically, the acquisition unit 144 acquires advertisement content from the advertisement server 20 every time each tag is exposed to the user by embedding the tags at equal intervals in the web page W1. This point will be specifically described below.

  For example, in the example of FIG. 7, an example is shown in which the acquisition unit 144 acquires advertisement content every time the web page W1 is moved upward by 50 pixels. In such a modification, it is assumed that tags are embedded at intervals of 50 pixels in a vertical row in the web page W1 along the vertical direction of the web page W1. For example, assuming that four tags, such as tag T1, tag T2, tag T3, and tag T4, are embedded in order from the top in a vertical row in web page W1, tag T1, tag T2, tag T2, and tag The combinations of T3, tag T3 and tag T4 are located at 50 pixel intervals.

  In such a state, the detection unit 143 acquires a visible region that is a region displayed on the output unit 130 of the web page W1 and that is exposed to the user. The visible region is represented by a coordinate system in the web page W1, for example. The detection unit 143 has position information of each tag embedded in the web page W1 at an interval of 50 pixels. Such tag position information is represented, for example, in a coordinate system in the web page W1.

  And the detection part 143 calculates the movement amount by which the web page W1 is moved according to the detected movement operation by detecting the movement operation with respect to the web page W1. The detection unit 143 also detects a moving direction in which the web page W1 is moved according to the moving operation. Then, the detection unit 143 determines whether or not the tag is included in the visible region by moving the web page W1 upward. If the tag is included, the detection unit 143 sends the advertisement content to the acquisition unit 144. Instruct to get.

  For example, when the detection unit 143 determines that the first tag T1 is included in the visible region by moving the web page W1 upward, the detection unit 143 instructs the acquisition unit 144 to acquire the advertisement content. To do. In addition, when the detection unit 143 determines that the second tag T2 located 50 pixels after the tag T1 is included in the visible region by further moving the web page W1 upward, the detection is performed again. The unit 144 is instructed to acquire advertisement content. As described above, the detection unit 143 instructs the acquisition unit 144 to acquire the advertisement content every time the tag is included in the visible region by moving the web page W1 upward.

  Upon receiving the advertisement content acquisition instruction from the detection unit 143, the acquisition unit 144 acquires the advertisement content from the advertisement server 20 by transmitting an acquisition request to the advertisement server 20. The changing unit 145 changes the advertising content currently displayed in the display area AR1 to the acquired advertising content.

  As described above, the terminal device 100 according to the embodiment acquires the advertisement content every time each tag is included in the visible area in the web page W1 in which the tags are embedded at equal intervals, and is currently displayed in the display area AR1. Change the advertising content that is being used to the acquired advertising content. In such a case, as illustrated in FIG. 7, the terminal device 100 does not calculate the amount of movement of the web page W1 from the initial state, and the web page W1 is a predetermined amount (in this example, 50 pixels). Since the advertising content can be acquired every time it is moved, the processing speed in the advertising change process can be increased.

  In this modification, the detection unit 143 has acquired the visible region and determines whether or not each tag is included in the acquired visible region. However, such processing is performed by the acquiring unit 144. It may be done. For example, the detection unit 143 transmits the movement amount of the web page W1 corresponding to the movement operation on the web page W1 to the acquisition unit 144. Then, the acquisition unit 144 determines whether each tag is included in the visible region using the movement amount received from the detection unit 143, the coordinates of the visible region, and the tag position information.

[7-2. (Advertising change processing according to operation speed)
Further, the acquisition unit 144 may acquire the advertisement content from the advertisement server 20 according to the moving speed at which the web page W1 is moved by the moving operation on the web page W1. Specifically, as described above, the detection unit 143 detects the movement operation with respect to the web page W1, thereby calculating the movement amount by which the web page W1 is moved according to the detected movement operation. In addition, the detection unit 143 acquires an operation time during which the moving operation is performed. Then, the detecting unit 143 calculates the moving speed of the web page W1 per unit operation time using the movement amount and the operation time. Then, the detection unit 143 transmits the calculated moving speed to the acquisition unit 144.

  When the moving speed received from the detecting unit 143 is equal to or higher than the predetermined speed, the acquiring unit 144 acquires advertising content different from the advertising content currently displayed in the display area AR1 from the advertising server 20. Then, the changing unit 145 displays the advertising content acquired by the acquiring unit 144 in the display area AR1. For example, with reference to FIG. 1, the acquisition unit 144 transmits an advertisement request to the advertisement server 20 when the moving speed received from the detection unit 143 is equal to or higher than a predetermined value, thereby causing the advertisement server 20 to execute an advertisement. The content AD30 is acquired. Then, the changing unit 145 changes the advertising content AD10 to the advertising content AD30. Note that the detection unit 143 may instruct the acquisition unit 144 to acquire advertisement content when the moving speed is equal to or higher than a predetermined speed.

  Thus, the terminal device 100 according to the embodiment controls whether or not to acquire the advertising content according to the moving speed of the web page W1. For example, when the moving speed of the web page W1 is equal to or lower than a predetermined value, it means that the user is moving the web page W1 at a slow speed, and pays attention to small contents and overlay advertisements included in the web page W1. It is predicted that In such a case, since the terminal device 100 according to the embodiment does not acquire the advertising content, that is, does not change the currently displayed advertising content, the terminal device 100 can perform advertising distribution from the user's standpoint.

  On the other hand, when the moving speed of the web page W1 is equal to or higher than a predetermined value, it means that the user is moving the web page W1 at a high speed, and it is predicted that the web page W1 is being read and read. . In such a case, the terminal device 100 according to the embodiment can cause the user to watch the advertising content by obtaining the advertising content, that is, by changing the currently displayed advertising content.

  The acquisition unit 144 may acquire the advertisement content when the moving speed when the web page W1 is moved by a predetermined amount is equal to or higher than the predetermined speed. For example, as described with reference to FIG. 7, the acquisition unit 144 determines whether or not the moving speed when the web page W1 is moved by 50 pixels is equal to or higher than a predetermined speed every time the web page W1 is moved by 50 pixels. Advertisement content may be acquired when the speed is equal to or higher than a predetermined speed.

[7-3. (Ad change processing according to the number of operations)
In addition, the acquisition unit 144 may acquire advertisement content according to the number of various user operations performed on the web page W1 (denoted as “number of operations”). In the above embodiment, the detection unit 143 has shown an example of detecting a movement operation on the web page W1, but besides the movement operation, various users such as a tap operation, a double tap operation, a pinch-in / pinch-out operation on the web page W1. Detect operations. The detection unit 143 transmits information indicating the detected user operation to the acquisition unit 144 every time a user operation is detected.

  The acquisition unit 144 receives information indicating the user operation from the detection unit 143, thereby counting the number of user operations detected by the detection unit 143, and acquires advertisement content every time the user operation is performed a predetermined number of times. . For example, the acquisition unit 144 may acquire the advertisement content when the total number of times the various user operations are performed reaches a predetermined number. Further, the acquisition unit 144 may count the number of operations for each of the various user operations, and may acquire the advertisement content when the number of times any user operation is performed reaches a predetermined number. In addition, the acquisition unit 144 may acquire advertisement content when various user operations are combined and the total number of operations in each combination reaches a predetermined number.

  In addition, the acquisition unit 144 resets the count of the number of operations when the advertisement content is acquired when the number of operations becomes a predetermined number, and again counts the number of operations from the time of reset, and becomes the predetermined number again. In such a case, the process of acquiring advertisement content is repeated. Note that the detection unit 143 may count the number of operations, and may instruct the acquisition unit 144 to acquire advertisement content when the number of operations reaches a predetermined number.

  As described above, the terminal device 100 according to the embodiment acquires advertising content every time a user operation is performed a predetermined number of times, and changes the currently displayed advertising content to the acquired advertising content. Content can be viewed by the user.

[7-4. (Redisplay of the same advertising content)
In the above-described embodiment, an example has been described in which the changing unit 145 displays the advertisement content acquired according to the movement mode in which the web page W1 is moved, instead of the currently displayed advertisement content. However, when the web page W1 is moved in a movement mode different from the movement mode, the changing unit 145 displays the advertisement content displayed so far again according to the movement mode different from the movement mode. May be.

  For example, in FIG. 7, the changing unit 145 replaces the advertising content acquired by the acquiring unit 144 with the currently displayed advertising content every time the web page W1 is moved upward by a predetermined amount (50 pixels). An example of display is shown. On the other hand, every time the web page W1 is moved downward by a predetermined amount, the changing unit 145 may display the advertisement content displayed so far again. This point will be described with reference to FIG.

  FIG. 9 is a diagram illustrating an example of the advertisement redisplay process according to the modification. 9A corresponds to FIG. 7C, FIG. 9B corresponds to FIG. 7B, and FIG. 9C corresponds to FIG. 7A.

  First, the changing unit 145 stores the advertisement content displayed so far in a predetermined storage unit. In the example of FIG. 7, when the web page W1 is moved upward by 50 pixels, the changing unit 145 changes the advertising content 10 to the advertisement content AD30, and the web page W1 is further moved upward by 50 pixels. The advertisement content AD30 is changed to the advertisement content AD40. In such a case, the changing unit 145 stores the advertisement content AD10, AD30, and AD40 displayed so far in a predetermined storage unit.

  Here, for example, as shown in FIG. 9A, when the web page W1 is moved 100 pixels upward from the initial state, the detection unit 143 performs a moving operation to move the web page W1 downward. When detected, a moving amount by which the web page W1 is moved is calculated according to the detected moving operation (step S31). Then, the detection unit 143 transmits the calculated movement amount to the change unit 145. For example, the detection unit 143 continuously transmits the movement amount while the movement operation is performed.

  The change unit 145 receives the movement amount of the web page W1 from the detection unit 143. For example, the changing unit 145 receives the movement amount when the web page W1 is moved downward from the detection unit 143. For example, as illustrated in FIG. 9A, the detection unit 145 starts the reception of the movement amount from the detection unit 143 when the web page W1 is moved 100 pixels upward from the initial state. The accumulated movement amount from the reference point is calculated using the state as the reference point for movement amount calculation (movement amount 0 pixel).

  Here, as illustrated in FIG. 9B, when the web page W <b> 1 is moved downward by 50 pixels, the acquisition unit 144 calculates the cumulative movement amount “50 pixels” with respect to the reference point. The advertising content AD40 displayed in the area AR1 is changed to the advertising content AD30 that was displayed before the advertising content AD40 was displayed (step S32). Then, the changing unit 145 resets the calculation result of the accumulated movement amount when the web page W1 is moved downward by 50 pixels in this way, and again changes such a state to the reference point for calculating the accumulated movement amount. (Movement amount 0 pixel).

  When the detection unit 143 detects a movement operation that moves the web page W1 downward due to the further downward movement operation, the web page W1 is moved according to the detected movement operation. The movement amount is calculated (step S33). Then, the detection unit 143 transmits the calculated movement amount to the change unit 145.

  Then, as illustrated in FIG. 9C, when the web page W1 is moved downward by 50 pixels, the acquisition unit 144 calculates the cumulative movement amount “50 pixels” with respect to the reference point, The advertising content AD30 displayed in AR1 is changed to the advertising content AD10 that was displayed before the advertising content AD30 was displayed (step S34).

  Here, for example, the changing unit 145 moves when the moving operation is completed or moved upward when the moving amount of 30 pixels is received from the detecting unit 143 (cumulative moving amount of 30 pixels). When the amount is not received, the moving amount of 30 pixels is stored as the cumulative moving amount of 30 pixels with respect to the reference point. When the moving operation is started again, the changing unit 145 receives the moving amount from the detecting unit 143, and adds the received moving amount to the accumulated moving amount 30 pixels, so that the accumulated moving amount becomes 50 pixels. Redisplay the ad content at that time.

  As described above, the terminal device 100 according to the embodiment displays again the advertisement content that has been displayed so far, according to the movement amount by which the web page W1 is moved downward. For example, advertisers want to see more of their advertising content. Since the terminal device 100 can display the same advertisement content multiple times with the above configuration, the advertisement display according to the advertiser's desire, that is, an advertisement with a high degree of satisfaction for the advertiser. Display can be made.

  Note that the changing unit 145 may display again the advertisement content that has been displayed so far, in accordance with the movement operation, regardless of the cumulative movement amount. For example, every time the changing unit 145 receives information from the detecting unit 143 that the moving operation in which the web page W1 is moved downward is performed, the changing unit 145 displays the advertisement content that has been displayed so far. Further, the changing unit 145 may display the advertisement content displayed so far again when the web page W1 is moved downward at a predetermined speed or more.

  In the modification, the change unit 145 receives the movement amount by which the web page W1 is moved downward from the detection unit 143, and calculates the cumulative movement amount. The acquisition unit 144 may perform this. Then, the acquisition unit 144 may instruct the changing unit 145 to display the advertisement content AD30 and the advertisement content AD10 that have been displayed so far when the cumulative movement amount reaches 50 pixels.

[7-5. (Ad change processing based on content browsing information)
In the above embodiment, the acquisition unit 144 acquires advertising content (third content) different from the currently displayed advertising content (second content) according to the movement mode in which the web page W1 is moved. An example is shown. Here, the acquisition unit 144 uses, as such third content, the advertisement content related to the small content predicted to be viewed by the user of the terminal device 100 among the small content included in the web page W1. You may acquire from 20.

  For example, the small content displayed on the output unit 130 when the web page W1 is initially displayed or moved may be viewed by the user. Therefore, the acquisition unit 144 specifies the small content displayed on the output unit 130, and transmits an advertisement request requesting to acquire the advertising content related to the specified small content to the advertisement server 20. Hereinafter, such processing will be described using the example shown in FIG.

  For example, as illustrated in FIG. 1A, when the web page W1 is initially displayed, the acquisition unit 144 displays that the small contents C1 to C4 are displayed among the small contents included in the web page W1. Is identified. Further, as illustrated in FIG. 1B, when the web page W1 is moved upward, the acquisition unit 144 further specifies that the small content C5 is displayed.

  The acquisition unit 144 also extracts feature words that characterize each small content from the HTML data and images of each small content displayed on the output unit 130. For example, the acquisition unit 144 extracts feature words from title data and detailed sentence data included in HTML data of each small content. For example, as illustrated in FIG. 1A, the acquisition unit 144, when the web page W1 is initially displayed, the small contents C1 to “Koshien”, C2 to “children”, and C3 to “US, Korea”. , A characteristic word such as “Tokyo Olympics” is extracted from C4. As shown in FIG. 1B, when the web page W1 is moved upward, a feature word such as “baby” is extracted from the newly displayed small content C5.

  Here, as described above, when the acquisition unit 144 acquires advertisement content every time the web page W1 is moved upward by 50 pixels, as illustrated in FIG. When W1 is moved upward by 50 pixels, the acquisition unit 144 selects any one of the small contents C1 to C5 displayed so far, and includes the feature word extracted from the selected small contents Send the request to the ad server.

  Here, the acquisition unit 144 may randomly select one from the small contents C1 to C5. Further, the acquisition unit 144 may calculate the degree of coincidence (score) by matching the user information regarding the user of the terminal device 100 with the small contents C1 to C5, and may select the small content having the highest score.

  For example, if the acquisition unit 144 selects the small content C1, the advertisement related to the feature word “Koshien” is transmitted by transmitting an advertisement request including the feature word “Koshien” extracted from the small content C1 to the advertisement server 20. Get content. The acquisition unit 144 may transmit an advertisement request including the specified category by specifying a category such as “baseball” or “sport” from the feature word “Koshien”, for example. Then, the change unit 145 changes the currently displayed advertisement content to the advertisement content related to the small content C1 acquired by the acquisition unit 144.

  For example, when the user is browsing while moving the web page W1, information regarding the displayed small content may be naturally impressed by entering the field of view by displaying the small content one after another. is there. And since the terminal device 100 concerning embodiment can display the advertising content related to the small content considered to be impressed by the user in this way, the user's interest in the advertising content can be increased. That is, since the terminal device 100 according to the embodiment can display advertising content that is considered to be more easily clicked, the advertising effect can be enhanced.

  For example, when there is a small content selected (clicked) by the user among the small contents displayed on the output unit 130, the acquisition unit 144 preferentially selects the advertising content related to the small content. You may get it. In such a case, for example, the detection unit 143 detects the user operation with respect to the web page W1, thereby transmitting information on the small content identified as being selected by the user to the acquisition unit 144.

  The content selected by the user can be said to be content that is of interest to the user. The terminal device 100 according to the embodiment can further enhance the advertising effect by preferentially displaying the advertising content related to such content.

[7-6. Change of display mode of advertising content (others)]
Now, as an example in which the changing unit 145 changes the display mode of the advertising content currently displayed in the display area AR1 in response to a user operation on the web page W1, an example in which the changing unit 145 changes to another advertising content. Have shown. However, the present invention is not limited to this example, and the changing unit 145 changes the display mode of the advertisement content currently displayed in the display area AR1 in response to the movement of the web page W1 by the movement operation on the web page W1. May be.

  For example, when detecting the moving operation on the web page W1, the detecting unit 143 transmits information indicating that the moving operation has been performed to the changing unit 145. For example, when the detection unit 143 detects that the user's finger touches the output unit 130 and the finger is moved while the web page W1 is displayed on the output unit 130, the detection unit 143 detects the movement of the web page W1. It is determined that the moving operation has been performed, and information indicating that the moving operation has been performed is transmitted to the changing unit 145.

  When receiving the information indicating that the moving operation has been performed from the detection unit 143, the changing unit 145 changes the display mode of the advertisement content currently displayed in the display area AR1. For example, when the change unit 145 receives the information indicating that the moving operation has been performed from the detection unit 143, the change unit 145 changes the display area AR1 at the position L1 to the position L2 different from the position L1, thereby displaying the advertisement content display position. To change. Further, the changing unit 145 changes, for example, the color, gradation, transparency, etc., as the appearance of the advertisement content currently displayed in the display area AR1. Further, the changing unit 145 changes the horizontal size or the vertical size as the size of the currently displayed advertisement content.

  In addition, as a user operation, the detection unit 143 detects not only a movement operation on the web page W1, but also a user operation such as a tap operation or a double tap operation on the web page W1, or a pinch-in / pinch-out operation on the web page W1. And the change part 145 may change the display mode of advertisement content as mentioned above, also when such various user operation is received from the detection part 145. FIG.

  As described above, the terminal device 100 according to the embodiment changes the display mode of the currently displayed advertisement content in response to a user operation, so that the user is gazed at the advertisement content or the user with respect to the advertisement content. Can increase their interest. For this reason, the terminal device 100 can enhance the advertising effect.

[7-7. (Direction display on advertising content)
Moreover, the change part 145 may change the predetermined | prescribed effect contained in the advertising content currently displayed on display area AR1 according to user operation with respect to the web page W1. For example, the changing unit 145 changes a predetermined effect according to a moving operation for moving the web page W1 upward. This point will be described with reference to FIG.

  FIG. 10 is a diagram illustrating an example of the effect control process according to the modification. FIG. 10A shows an example in which the display control unit 142 initially displays the web page W1 on the output unit 130 and displays the advertisement content AD50 in the display area AR1 installed at the position L1 in the output unit 130. Show. As shown in FIG. 10A, the advertising content AD50 includes a slot game as a predetermined effect.

  In such a case, when detecting the moving operation for moving the web page W1 upward (step S41), the detecting unit 143 transmits information indicating that the moving operation has been performed to the changing unit 145. When the changing unit 145 receives information indicating that the moving operation has been performed from the detecting unit 143, the changing unit 145 starts a slot game as illustrated in FIG. 10B (step S42). Further, when detecting a moving operation for moving the web page W1 upward (step S43), the detecting unit 143 transmits information indicating that the moving operation has been performed to the changing unit 145. Then, when receiving the information indicating that the moving operation has been performed from the detecting unit 143, the changing unit 145 ends the slot game as illustrated in FIG. 10C (step S44).

  As described above, the terminal device 100 according to the embodiment can increase the user's interest in the advertising content by changing a predetermined effect included in the advertising content in accordance with a user operation on the web page W1. Users who are interested in advertising content may click on the advertising content with a high probability. For this reason, the terminal device 100 can enhance the advertising effect.

[7-8. Hardware configuration)
The terminal device 100 according to the embodiment described above is realized by, for example, a computer 1000 configured as shown in FIG. FIG. 11 is a hardware configuration diagram illustrating an example of a computer 1000 that implements the functions of the terminal device 100. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the communication network 50 and sends the data to the CPU 1100, and transmits data generated by the CPU 1100 to other devices via the communication network 50.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the terminal device 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 140 by executing a program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the communication network 50.

[7-9. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  Moreover, each embodiment mentioned above can be combined suitably in the range which does not contradict a process content.

[8. effect〕
The terminal device 100 according to the embodiment includes a detection unit 143 and a change unit 145. The detection unit 143 detects the movement operation for the first content displayed on the display screen in which the display area is set regardless of the movement operation for the first content. The changing unit 145 changes the display mode of the second content displayed in the display area in accordance with the moving operation detected by the detecting unit 143.

  Thus, the terminal device 100 according to the embodiment changes the advertising content to be displayed in accordance with the moving operation. Thereby, since the terminal device 100 can make a user browse more advertising content, it can increase the opportunity that an advertising content is clicked. That is, the terminal device 100 can enhance the advertising effect.

  The terminal device 100 according to the embodiment further includes an acquisition unit 144. The acquisition unit 144 acquires, from a predetermined server device, third content different from the second content according to the movement mode in which the first content is moved by the movement operation detected by the detection unit 143. Then, the change unit 145 changes the second content to the third content acquired by the acquisition unit 144.

  Thereby, the terminal device 100 according to the embodiment can allow the user to browse more advertising content.

  In addition, the detection unit 143 detects a moving operation on the first content displayed on the display screen set in a state where the display region is fixed at a predetermined position, and the change unit 145 displays the third operation in the display region. Display content.

  As described above, the terminal device 100 according to the embodiment changes the second content to the third content in response to the movement operation, and the second content that is fixedly displayed at the predetermined position on the display screen. Since the third content can also be fixed and displayed at the display position, the third content can be easily viewed.

  In addition, the acquisition unit 144 acquires the third content from a predetermined server device according to the amount of movement of the first content by the movement operation.

  Thus, since the terminal device 100 according to the embodiment can change the second content to the third content in accordance with the amount of movement, the user can browse more advertising content.

  In addition, the acquisition unit 144 acquires the third content from a predetermined server device each time the first content is moved in a predetermined direction by a predetermined amount by the moving operation.

  As described above, since the terminal device 100 according to the embodiment can change the second content to the third content every time the first content is moved in a predetermined direction by a predetermined amount, the terminal device 100 according to the embodiment has more to the user. Can be viewed.

  The acquisition unit 144 acquires the third content from the predetermined server device according to the moving speed at which the first content is moved by the moving operation.

  Thus, since the terminal device 100 according to the embodiment can change the second content to the third content in accordance with the moving speed, the user can browse more advertising content.

  The acquisition unit 144 acquires the third content from the predetermined server device when the moving speed is equal to or higher than the predetermined value.

  Thus, since the terminal device 100 according to the embodiment can change the second content to the third content every time the moving speed becomes equal to or higher than the predetermined value, the user can browse more advertising content. be able to.

  The acquisition unit 144 acquires the third content from a predetermined server device according to the number of times various user operations including a movement operation are performed.

  Thus, since the terminal device 100 according to the embodiment can change the second content to the third content according to the number of user operations, the user can browse more advertising content.

  The acquisition unit 144 acquires the third content from the predetermined server device every time a user operation is performed a predetermined number of times.

  Thus, since the terminal device 100 according to the embodiment can change the second content to the third content every time a user operation is performed a predetermined number of times, the user can browse more advertising content. Can do.

  The changing unit 145 changes the second content to the third content according to the movement mode, and then moves the first content in a movement mode different from the movement mode. Changes the third content to the second content according to different movement modes.

  Thereby, since the terminal device 100 according to the embodiment can display the second content a plurality of times while the first content is displayed once on the output unit 130, the degree of satisfaction for the advertiser is increased. High advertisement display can be performed.

  The changing unit 145 changes the third content to the second content according to a movement mode in which the first content is moved in a direction different from the predetermined direction.

  Thereby, since the terminal device 100 according to the embodiment can display the second content a plurality of times while the first content is displayed once on the output unit 130, the degree of satisfaction for the advertiser is increased. High advertisement display can be performed.

  The changing unit 145 changes the second content to the third content related to the content predicted to be browsed by the user among the content included in the first content.

  Thus, since the terminal device 100 according to the embodiment can display the third content that is considered to have increased interest by the first content instead of the second content, the advertising effect is enhanced. Can do.

  As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to implement the present invention in other forms with improvements.

  In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the detection unit can be read as detection means or a detection circuit.

DESCRIPTION OF SYMBOLS 1 Advertisement change system 20 Advertisement server 30 Content server 35 Distribution part 100 Terminal device 130 Output part 140 Control part 143 Detection part 144 Acquisition part 145 Change part

Claims (13)

A detection unit for detecting a movement operation for the first content displayed on the display screen including a display area fixed at a predetermined position on the display screen regardless of the movement operation for the first content;
According to the movement mode in which the first content is moved by the movement operation detected by the detection unit, the second content is displayed in the display area, and is a partial area of the first content. An acquisition unit that acquires, from a predetermined server device, third content that is an overlay advertisement different from the second content that is an overlay advertisement displayed on top of the overlay advertisement;
An information display device comprising: a changing unit that changes the second content to the third content acquired by the acquiring unit. The detection unit detects a movement operation for the first content displayed on a display screen set in a state where the display area is fixed at a predetermined position;
The information display device according to claim 1, wherein the changing unit displays the third content in the display area. The said acquisition part acquires the said 3rd content from the said predetermined | prescribed server apparatus according to the movement amount by which the said 1st content was moved by the said movement operation. The Claim 1 or 2 characterized by the above-mentioned. Information display device. The acquisition unit acquires the third content from the predetermined server device each time the first content is moved in a predetermined direction by a predetermined amount by the moving operation. The information display device described. The acquisition unit, according to the moving speed of the first content is moved by the moving operation, either the third content of the claims 1 to 4, characterized in that to get from the predetermined server device The information display apparatus as described in any one. The information display device according to claim 5 , wherein the acquisition unit acquires the third content from the predetermined server device when the moving speed is equal to or higher than a predetermined value. The said acquisition part acquires the said 3rd content from the said predetermined | prescribed server apparatus according to the frequency | count that various user operation including the said movement operation was performed. The any one of Claims 1-6 characterized by the above-mentioned. The information display device described in one. The information according to claim 7 , wherein the acquisition unit acquires the third content from the predetermined server device every time the user operation is performed on the first content a predetermined number of times. Display device. If the first content is moved in a movement mode different from the movement mode after the second content is changed to the third content according to the movement mode, The information display device according to any one of claims 1 to 8 , wherein the third content is changed to the second content according to a movement mode different from the movement mode. The changing unit changes the third content to the second content according to a movement mode when the first content is moved in a direction different from a direction in which the first content is moved. The information display device according to claim 9 . The changing unit according to claim 1, characterized in that to change the second content, the third content related to content that is predicted to have been viewed by the user among the content included in the first content 10. The information display device according to any one of 10 . An information display method executed by a computer,
A detecting step for detecting a moving operation for the first content displayed on the display screen including a display area fixed at a predetermined position on the display screen regardless of the moving operation for the first content;
According to the movement mode in which the first content is moved by the moving operation detected in the detection step, the second content is displayed in the display area and is a partial area of the first content. An acquisition step of acquiring, from a predetermined server device, third content that is an overlay advertisement different from the second content that is an overlay advertisement displayed on top of each other;
A changing step of changing the second content to the third content acquired by the acquiring step . A detection procedure for detecting a moving operation on the first content displayed on the display screen including a display area fixed at a predetermined position on the display screen regardless of the moving operation on the first content;
According to the movement mode in which the first content is moved by the moving operation detected by the detection procedure, the second content is displayed in the display area, and is a partial area of the first content. An acquisition procedure for acquiring, from a predetermined server device, third content that is an overlay advertisement different from the second content that is an overlay advertisement displayed on top of each other;
A changing step of changing the second content to the third content acquired by the acquisition procedure ;
An information display program characterized by causing a computer to execute.

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