CN103678679A - Method and device for releasing website information - Google Patents

Abstract

The invention discloses a method and device for releasing website information. The method includes the steps that an information releasing amount change range delta X is obtained from a server of a website; according to the releasing amount change range, a function W (delta X) is built, a numerical value change range of the function within one releasing cycle T of the website information corresponds to the delta X, and the numerical value change range of the function within each time interval of the releasing cycle T is smaller than a predefined threshold value; according to the numerical value of the function within each time interval of the releasing cycle T, the information can be released on the website.

Description

A kind of put-on method for site information and device

Technical field

The present invention relates to field of computer technology, relate in particular to a kind of method and apparatus of the input for site information.

Background technology

In now widely used site information drop mechanisms, to certain specific information display position, all corresponding a series of information that is mutually related.When each information one or more parameters separately change, can affect significantly the input situation of this information, cause the injected volume of this information to fluctuate widely.For example, take advertising message input as example, to certain specific display advertisement position, all corresponding a series of different vendor, different classes of or the product of different model or the advertising message of service; Wherein, when the advertisement putting parameters such as the displaying content of arbitrary advertising message, the level of bidding, input scope, consumption budget change, all can change greatly the input situation of this advertisement position, thereby make the day injected volume of same advertising message be affected and occur remarkable fluctuation, even there is the jump serious phenomenon of bust of day injected volume, cause the system stability degradation of website.

For this category information, throw in the jump fluctuation of bust of information injected volume that Mechanism causes and cause the problem of the system stability degradation of website, mainly by the accurate directional technology of information, indirectly alleviate at present.Take advertising message input as example, by identification user's request content, when there is advertising message request each time, only recall the respective advertisement that meets user's request content, thereby reduce the advertising message quantity of competing in the same time same advertisement position, and then reduce the undulatory property causing thus.Yet this accurate directional technology is machinery and limited to the identification of user's request, operation is too complicated, can not solve the problem that injected volume fluctuation causes the system stability degradation of website at all.

Summary of the invention

In view of the above problems, the present invention has been proposed, to a kind of overcome the problems referred to above or the put-on method for site information addressing the above problem at least in part and device are provided.

According to a first aspect of the present invention, a kind of put-on method for site information is provided, comprising: the injected volume amplitude of variation Δ X that obtains a kind of information from the server of described website; According to described injected volume amplitude of variation, set up function W(Δ X), the numerical value change amplitude of described function in an input cycle T of site information is corresponding to Δ X, and the numerical value change amplitude of described function within each time interval of described input cycle T is less than predefined threshold value; And according to described function the numerical value within each time interval of described input cycle T, on described website, described information is thrown in.

Alternatively, described injected volume amplitude of variation Δ X is x wherein _efor the actual injected volume at very first time interval, X _rbe the actual injected volume in second time interval, wherein said very first time interval is a time interval before described second time interval.

Alternatively, described injected volume amplitude of variation Δ X is predefined.

Alternatively, the described input cycle comprises N the time interval, and N is positive integer, by described function W(Δ X), according to Δ X and described predefined threshold calculations, obtain N value.

Alternatively, described information is much information, and described method comprises: the injected volume amplitude of variation Δ X that obtains much information from the server of described website; According to the injected volume amplitude of variation separately of described much information, set up function W(Δ X), the numerical value change amplitude of described function in an input cycle T is corresponding to the maximal value max(Δ X in described much information injected volume amplitude of variation separately), and the numerical value change amplitude of described function in each time interval in described input cycle T is less than predefined threshold value; And according to described function the numerical value within each time interval of described input cycle T, on described website, described much information is thrown in.

Alternatively, according to described injected volume amplitude of variation, set up function W(Δ X) step comprises: detect the time point t that in described website, particular event occurs; From the server of described website, obtain the actual injected volume in a time interval before time interval at the injected volume that occurred before time point t in time interval at described time point t place and described time point t place, ratio q, described injected volume amplitude of variation Δ X according to the actual injected volume in a time interval before the time interval at the injected volume having occurred before time point t in the time interval at described time point t place and described time point t place, set up function W(Δ X).

Alternatively, the step that the numerical value within each time interval of described input cycle T is thrown in described information on described website according to described function also comprises: from the server of described website, obtain and throw in relevant eigenwert to information in before the time interval at described time point t place one each time interval of throwing in cycle T; In each time interval in the input cycle starting for time interval at described time point t place, according to the eigenwert in each time interval of the previous input cycle T in the described time interval, on described website, described information is thrown in.

Alternatively, method also comprises: the result based on described information being thrown according to the numerical value of described function, according at least one in following parameter, on described website, described information is thrown in: the displaying content of described information, the level of bidding, input scope, consumption budget.

According to a second aspect of the present invention, a kind of delivery device for site information is provided, comprising: amplitude of variation acquisition module, is suitable for obtaining a kind of injected volume amplitude of variation Δ X of information from the server of described website; Function is set up module, be suitable for according to described injected volume amplitude of variation, set up function W(Δ X), the numerical value change amplitude of described function in an input cycle T of site information is corresponding to Δ X, and the numerical value change amplitude of described function within each time interval of described input cycle T is less than predefined threshold value; And first information putting module, be suitable for the numerical value within each time interval of described input cycle T according to described function, on described website, described information is thrown in.

Alternatively, described expection injected volume amplitude of variation Δ X is

x wherein _efor the actual injected volume at very first time interval, X _rbe the actual injected volume in second time interval, wherein said very first time interval is a time interval before described second time interval.

Alternatively, described injected volume amplitude of variation Δ X is predefined.

Alternatively, the described input cycle comprises N the time interval, and N is positive integer, by described function W(Δ X), according to Δ X and described predefined threshold calculations, obtain N value.

Alternatively, described information is much information, and described amplitude of variation acquisition module is suitable for obtaining the injected volume amplitude of variation Δ X of much information from the server of described website; Described function is set up module and is suitable for the injected volume amplitude of variation separately according to described much information, set up function W(Δ X), the numerical value change amplitude of described function in an input cycle T is corresponding to the maximal value max(Δ X in described much information injected volume amplitude of variation separately), and the numerical value change amplitude of described function in each time interval in described input cycle T is less than predefined threshold value; And described first information putting module is suitable for the numerical value within each time interval of described input cycle T according to described function, on described website, described much information is thrown in.

Alternatively, function is set up module and is suitable for: described function is set up module and is suitable for: detect the time point t that in described website, particular event occurs; From the server of described website, obtain the actual injected volume in a time interval before time interval at the injected volume that occurred before time point t in time interval at described time point t place and described time point t place; Ratio q, described injected volume amplitude of variation Δ X according to the actual injected volume in a time interval before the time interval at the injected volume having occurred before time point t in the time interval at described time point t place and described time point t place, set up function W(Δ X).

Alternatively, described first information putting module is also suitable for: from the server of described website, obtain and throw in relevant eigenwert to information in before the time interval at described time point t place one each time interval of throwing in cycle T; In each time interval in the input cycle starting for time interval at described time point t place, according to the eigenwert in each time interval of the previous input cycle T in the described time interval, on described website, described information is thrown in.

Alternatively, described device also comprises: the second information putting module, be suitable for the result based on from described first information putting module, according at least one in following parameter, on described website, described information is thrown in: the displaying content of described information, the level of bidding, input scope, consumption budget.

The method and apparatus of the input for site information provided by the invention, can be according to the historical data of this information storing in website, and/or according to one or more parameters of this information self, and/or according to one or more parameters of other information that are associated with this information, make this information in the injected volume smooth change of different times, realize the automatic adjusting that site information is thrown in, significantly improve the system stability of website, thereby solve this information at the injected volume of the different times bust that jumps, uncontrollable fluctuation causes the problem of the system stability degradation of website.In addition, the method and apparatus of the input for site information provided by the invention, the whole injected volume of a plurality of information can also be controlled in the scope of appointment, realize the automatic adjusting that in website, a plurality of information is thrown in, significantly improve the system stability of website, thereby solve a plurality of information, at jump bust, uncontrollable fluctuation of the injected volume of different times, cause the problem of the system stability degradation of website.

Above-mentioned explanation is only the general introduction of technical solution of the present invention, in order to better understand technological means of the present invention, and can be implemented according to the content of instructions, and for above and other objects of the present invention, feature and advantage can be become apparent, following spy enumerates the specific embodiment of the present invention.

Accompanying drawing explanation

By reading below detailed description of the preferred embodiment, various other advantage and benefits will become cheer and bright for those of ordinary skills.Accompanying drawing is only for the object of preferred implementation is shown, and do not think limitation of the present invention.And in whole accompanying drawing, by identical reference symbol, represent identical parts.In the accompanying drawings:

Fig. 1 is according to an embodiment of the invention for the process flow diagram of the method for the input of site information; And

Fig. 2 is according to an embodiment of the invention for the structural representation of the device of the input of site information.

Embodiment

Exemplary embodiment of the present disclosure is described below with reference to accompanying drawings in more detail.Although shown exemplary embodiment of the present disclosure in accompanying drawing, yet should be appreciated that and can realize the disclosure and the embodiment that should do not set forth limits here with various forms.On the contrary, it is in order more thoroughly to understand the disclosure that these embodiment are provided, and can by the scope of the present disclosure complete convey to those skilled in the art.

In an embodiment of the present invention, site information can be according to predefined strategy or in response to user's request, and the information providing to user, comprises and is not limited to advertising message, search result information, service for life information, for example Weather information, transport information, etc.Hereinafter, by usining the example of advertising message as site information, principle of the present invention is exemplarily described.Yet this is just in order to describe the present invention with concrete example, to help reader understanding's principle of the present invention, scope of the present invention is not limited to this, but goes for any site information.

Fig. 1 shows according to an embodiment of the invention the process flow diagram for the put-on method of site information.

As shown in Figure 1, in step S101, from the server of described website, obtain a kind of injected volume amplitude of variation Δ X of information.

In one exemplary embodiment of the present invention, the injected volume amplitude of variation Δ X of this information is

x wherein _efor the actual injected volume at very first time interval, X _rbe the actual injected volume in second time interval, wherein said very first time interval is a time interval before described second time interval.

Alternatively, injected volume can be the number of times that an information shows within a certain period of time.

Alternatively, suppose within i the time interval, wherein i is positive integer, and injected volume amplitude of variation is Δ X _i; Within i-2 the time interval, actual injected volume is X _e; Within i-1 the time interval, actual injected volume is X _r, wherein i-2 the time interval is the time interval before in i-1 the time interval; So, the expection injected volume amplitude of variation in i the time interval

In another exemplary embodiment of the present invention, injected volume amplitude of variation Δ X is predefined.

Alternatively, can, according to one or more parameters of this information itself, preset the injected volume amplitude of variation Δ X of this information.Take advertising message as example, can, according to advertisement putting parameters such as the displaying content of this advertising message itself, the level of bidding, input scope, consumption budgets, preset the injected volume amplitude of variation Δ X of this advertising message.

Alternatively, can according to be mutually related one or more parameters of other information of this information, preset the injected volume amplitude of variation Δ X of this information.Take advertising message as example, can be according to one or more parameters of different vendor, different classes of or the product of different model or other advertising messages of service, as show content, the level of bidding, input scope, consumption budget etc., preset the injected volume amplitude of variation Δ X of this advertising message.

Refer again to Fig. 1, in step S103, according to injected volume amplitude of variation, set up function W(Δ X), the numerical value change amplitude of this function in an input cycle T of site information is corresponding to Δ X, and the numerical value change amplitude of this function within each time interval of throwing in cycle T is less than predefined threshold value.

In one exemplary embodiment of the present invention, step S103 can comprise:

Detect the time point t that in described website, particular event occurs;

The actual injected volume in the injected volume having occurred before time point t in the time interval at acquisition time point t place from the server of described website and a time interval before the time interval at time point t place,

Ratio q, injected volume amplitude of variation Δ X according to the actual injected volume in a time interval before the time interval at the injected volume having occurred before time point t in the time interval at described time point t place and time point t place, set up function W(Δ X).

Alternatively, this particular event can be the event that causes information injected volume to change.For example, take advertising message as example, particular event can be that one of this advertising message itself or parameter change, as the displaying content of advertising message, the level of bidding, input scope, consumption budget etc.; Or particular event can change be mutually related different vendor, one or more parameters different classes of or product of different model or other advertising messages of service of this advertising message.

Alternatively, when the injected volume of this information, the time point t within i the time interval changes, and ratio q can be the injected volume that occurred before time point t in i the time interval and the actual injected volume X in a time interval before in i the time interval _rratio.For example, when i the time interval at the beginning, information parameter changes or other informations parameter that are mutually related change, just cause that information injected volume changes, time point t is exactly the time at the beginning in i the time interval, the injected volume having occurred before time point t in i the time interval is so 0, so q=0.

Alternatively, can, according to the ratio q in i the time interval, injected volume amplitude of variation Δ X, set up function W(Δ X), function W(Δ X) can there is following form:

$W_i\left(\mathrm{\ΔX}\right)=\left\{\begin{array}{c}\frac{1-\sqrt[N]{1-\mathrm{\ΔX}}}{(1-q)\left(\mathrm{\ΔX}\right)},i=0\\ \frac{1-\sqrt[N]{1-\mathrm{\ΔX}}}{\left(\mathrm{\ΔX}\right)}*(\sqrt[N]{1-\mathrm{\ΔX}}-\frac{q}{1-q}),i=1\\ \frac{1-\sqrt[N]{1-\mathrm{\ΔX}}}{\left(\mathrm{\ΔX}\right)}*{(1-\mathrm{\ΔX})}^{\frac{i}{N}},2\≤i\≤N-1\end{array}\right.$

Wherein,

w _i>=0, wherein for each time interval i, X _ebe the actual injected volume in i-2 the time interval, X _rbe the actual injected volume in i-1 the time interval, Δ X is

certainly, it will be understood by those skilled in the art that function W(Δ X) can be other forms, such as power function, exponential function, hyperbolic function etc., or its combination; Δ X also can otherwise obtain, for example, preset Δ X numerical value.

In one exemplary embodiment of the present invention, the input cycle comprises N the time interval, and N is positive integer, by function W(Δ X), according to Δ X and predefined threshold calculations, obtain N value.

Alternatively, suppose within i-2 the time interval, the actual injected volume of certain information is X _e, within i-1 the time interval, actual injected volume is X _r, there is injected volume i the time interval and change in this information, i.e. q=0 at the beginning.Introducing function W(Δ X) front, this information in the injected volume amplitude of variation in i the time interval is:

$\mathrm{\ΔX}=1-\left(\frac{X_R}{X_E}\right);$

Introduce function W(Δ X) after, the numerical value of function within i the time interval is:

$W_i\left(\mathrm{\ΔX}\right)=\frac{1-\sqrt[N]{1-\mathrm{\ΔX}}}{\left(\mathrm{\ΔX}\right)}*{(1-\mathrm{\ΔX})}^{\frac{i}{N}},2\≤i\≤N-1$

This function the amplitude of variation in i the time interval corresponding to

can be by making

be less than predefined threshold value, calculate N value.

Refer again to Fig. 1, in step S105, the numerical value according to function within each time interval of throwing in cycle T is thrown in described information on described website.

Alternatively, if the variation of information injected volume is one or more parameters due to this information itself, cause, according to function W(Δ X) numerical value within each time interval of throwing in cycle T, i.e. W _i(△ X) throws in this information on described website.Take advertising message as example, alternatively, if it is that one or more parameters due to this advertising message self change that advertising message injected volume changes, as the displaying content of this advertising message, the level of bidding, input scope and/or consumption budget etc. change, can be according to function W(Δ X as above) numerical value within each time interval of throwing in cycle T, i.e. W _i(△ X) throws in this advertising message on described website.

In one exemplary embodiment of the present invention, step S105 also comprises:

From the server of described website, obtain and throw in relevant eigenwert to information in before the time interval at described time point t place one each time interval of throwing in cycle T;

In each time interval in the input cycle starting for time interval at described time point t place, according to the eigenwert in each time interval of the previous input cycle T in the described time interval, on described website, described information is thrown in.

Alternatively, for an information, in first throws in cycle T, comprise N the time interval, from the server of described website, obtain this information and throw in relevant eigenwert to information in each time interval in first input cycle T.First is thrown in after cycle T, starts second and throws in cycle T, and second time interval of throwing in the beginning of cycle T is the time interval at time point t place.As mentioned above, this time point t is the moment that in described website, particular event occurs, and alternatively, can be the time point that information injected volume changes.Can, according to the eigenwert in each time interval in throwing in cycle T at first, for second each time interval of throwing in cycle T, on described website, this information be thrown in.

Alternatively, if information injected volume change to be owing to changing and cause be mutually related one or more parameters of other information of this information, can from the server of described website, to obtain this information and throw in relevant eigenwert to information in each time interval of throwing in cycle T before the time interval at time point t place; In each time interval in the input cycle starting for time interval at described time point t place, according to the eigenwert in each time interval of the previous input cycle T in the described time interval, on described website, described information is thrown in.Take advertising message input as example, if it is that one or more parameters due to other advertising messages that are associated with this advertising message change that advertising message injected volume changes, as the displaying content of other advertising messages, the level of bidding, input scope and/or consumption budget etc. change, can in before the time interval at time point t place one each time interval of throwing in cycle T, throw in relevant eigenwert to information by obtaining this advertising message the server from described website, and each time interval in the input cycle starting for time interval at time point t place, according to the eigenwert in each time interval of the previous input cycle T in the time interval, on described website, this information is thrown in.

In one exemplary embodiment of the present invention, method 100 also comprises following optional step:

Result based on described information being thrown according to the numerical value of described function according at least one in following parameter, is thrown in described information: the displaying content of described information, the level of bidding, input scope, consumption budget on described website.

Alternatively, take advertising message as example, after numerical value within each time interval of throwing in the cycle according to said method according to the function of advertising message is thrown in advertising message, the result that also can throw according to function numerical value, according to parameters such as the displaying content of advertising message, the level of bidding, input scope, consumption budgets, on described website, this advertising message is thrown in.

In one exemplary embodiment of the present invention, described information is much information, and described method comprises:

From the server of described website, obtain the injected volume amplitude of variation Δ X of much information;

According to the injected volume amplitude of variation separately of described much information, set up function W(Δ X), the numerical value change amplitude of described function in an input cycle T is corresponding to the maximal value max(Δ X in described much information injected volume amplitude of variation separately), and the numerical value change amplitude of described function in each time interval in described input cycle T is less than predefined threshold value; And

Numerical value according to described function within each time interval of described input cycle T is thrown in described much information on described website.

Alternatively, take advertising message as example, this much information can be a plurality of advertising messages that are mutually related, for example, belong to a plurality of advertising messages of similar manufacturer, like product, similar model.These advertising messages are thrown in, can be by obtaining the injected volume amplitude of variation of the plurality of advertising message the server from described website, and foundation function W(Δ X separately), the numerical value change amplitude of this function within the whole input cycle is corresponding to the maximal value max(Δ X in these advertising messages and its injected volume amplitude of variation), and this function W(Δ X) numerical value change amplitude in each time interval within the input cycle is less than predetermined in advance threshold value.In this way, not only can make same information in the injected volume smooth change of different times, and the whole injected volume of a plurality of information can be controlled in the scope of appointment, realize the automatic adjusting that site information is thrown in, significantly improve the system stability of website, thereby solve an information or a plurality of information, at jump bust, uncontrollable fluctuation of the injected volume of different times, cause the system stability degradation problem of website.

Fig. 2 is according to an embodiment of the invention for the structural representation of the device 200 of the input of site information.

Alternatively, this device 200 is suitable for carrying out previously described method 100.

As shown in Figure 2, in an embodiment of the present invention, this device 200 comprises: amplitude of variation acquisition module 201, is suitable for obtaining a kind of injected volume amplitude of variation Δ X of information from the server of described website; Function is set up module 203, be suitable for according to injected volume amplitude of variation, set up function W(Δ X), the numerical value change amplitude of function in an input cycle T of site information is corresponding to Δ X, and the numerical value change amplitude of function within each time interval of throwing in cycle T is less than predefined threshold value; And first information putting module 205, be suitable for the numerical value within each time interval of throwing in cycle T according to function and on described website, information thrown in.

As shown in Figure 2, device 200 comprises amplitude of variation acquisition module 201, is suitable for obtaining a kind of injected volume amplitude of variation Δ X of information from the server of described website.Alternatively, amplitude of variation acquisition module 201 is suitable for the step S101 in manner of execution 100.

In one exemplary embodiment of the present invention, the injected volume amplitude of variation Δ X of this information is

x wherein _efor the actual injected volume at very first time interval, X _rbe the actual injected volume in second time interval, wherein said very first time interval is a time interval before described second time interval.

Alternatively, injected volume can be the number of times that an information shows within a certain period of time.

Alternatively, suppose within i the time interval, wherein i is positive integer, and injected volume amplitude of variation is Δ X _i; Within i-2 the time interval, actual injected volume is X _e; Within i-1 the time interval, actual injected volume is X _r, wherein i-2 the time interval is the time interval before in i-1 the time interval; So, the expection injected volume amplitude of variation in i the time interval

In one exemplary embodiment of the present invention, injected volume amplitude of variation Δ X is predefined.

Alternatively, can, according to one or more parameters of this information itself, preset the injected volume amplitude of variation Δ X of this information.Take advertising message as example, can, according to advertisement putting parameters such as the displaying content of this advertising message itself, the level of bidding, input scope, consumption budgets, preset the injected volume amplitude of variation Δ X of this advertising message.

Alternatively, can according to be mutually related one or more parameters of other information of this information, preset the injected volume amplitude of variation Δ X of this information.Take advertising message as example, can be according to one or more parameters of different vendor, different classes of or the product of different model or other advertising messages of service, as show content, the level of bidding, input scope, consumption budget etc., preset the injected volume amplitude of variation Δ X of this advertising message.

Refer again to Fig. 2, this device 200 comprises that function sets up module 203, be suitable for according to injected volume amplitude of variation, set up function W(Δ X), the numerical value change amplitude of function in an input cycle T of site information is corresponding to Δ X, and the numerical value change amplitude of function within each time interval of throwing in cycle T is less than predefined threshold value.Alternatively, function is set up module 203 and is suitable for the step S103 in manner of execution 100.

In one exemplary embodiment of the present invention, function is set up module 203 and is suitable for: detect the time point t that in described website, particular event occurs; The actual injected volume in the injected volume having occurred before time point t in the time interval at acquisition time point t place from the server of described website and a time interval before the time interval at time point t place; Ratio q, injected volume amplitude of variation Δ X according to the actual injected volume in a time interval before the time interval at the injected volume having occurred before time point t in the time interval at described time point t place and time point t place, set up function W(Δ X).

Alternatively, this particular event can be the event that causes information injected volume to change.For example, take advertising message as example, particular event can be that one of this advertising message itself or parameter change, as the displaying content of advertising message, the level of bidding, input scope, consumption budget etc.; Or particular event can change be mutually related different vendor, one or more parameters different classes of or product of different model or other advertising messages of service of this advertising message.

Alternatively, when the injected volume of this information, the time point t within i the time interval changes, and ratio q can be the injected volume that occurred before time point t in i the time interval and the actual injected volume X in a time interval before in i the time interval _rratio.For example, when i the time interval at the beginning, information parameter changes or other informations parameter that are mutually related change, just cause that information injected volume changes, time point t is exactly the time at the beginning in i the time interval, the injected volume having occurred before time point t in i the time interval is so 0, so q=0.

Alternatively, function is set up module 203 can, according to the ratio q in i the time interval, injected volume amplitude of variation Δ X, set up function W(Δ X), function W(Δ X) can there is following form:

$W_i\left(\mathrm{\ΔX}\right)=\left\{\begin{array}{c}\frac{1-\sqrt[N]{1-\mathrm{\ΔX}}}{(1-q)\left(\mathrm{\ΔX}\right)},i=0\\ \frac{1-\sqrt[N]{1-\mathrm{\ΔX}}}{\left(\mathrm{\ΔX}\right)}*(\sqrt[N]{1-\mathrm{\ΔX}}-\frac{q}{1-q}),i=1\\ \frac{1-\sqrt[N]{1-\mathrm{\ΔX}}}{\left(\mathrm{\ΔX}\right)}*{(1-\mathrm{\ΔX})}^{\frac{i}{N}},2\≤i\≤N-1\end{array}\right.$

Wherein,

w _i>=0, wherein for each time interval i, X _ebe the actual injected volume in i-2 the time interval, X _rbe the actual injected volume in i-1 the time interval, Δ X is

certainly, it will be understood by those skilled in the art that function W(Δ X) can be other forms, such as power function, exponential function, hyperbolic function etc., or its combination; Δ X also can otherwise obtain, for example, preset Δ X numerical value.

In one exemplary embodiment of the present invention, the input cycle comprises N the time interval, and N is positive integer, by function W(Δ X), according to Δ X and predefined threshold calculations, obtain N value.

Alternatively, suppose within i-2 the time interval, the actual injected volume of certain information is X _e, within i-1 the time interval, actual injected volume is X _r, there is injected volume variation, i.e. q=0 i the time interval in this information at the beginning.Introducing function W(Δ X) front, this information in the injected volume amplitude of variation in i the time interval is:

$\mathrm{\ΔX}=1-\left(\frac{X_R}{X_E}\right);$

Introduce function W(Δ X) after, the numerical value of function within i the time interval is:

$W_i\left(\mathrm{\ΔX}\right)=\frac{1-\sqrt[N]{1-\mathrm{\ΔX}}}{\left(\mathrm{\ΔX}\right)}*{(1-\mathrm{\ΔX})}^{\frac{i}{N}},2\≤i\≤N-1$

This function the amplitude of variation in i the time interval corresponding to

can be by making

be less than predefined threshold value, calculate N value.

Refer again to Fig. 2, device 200 comprises first information putting module 205, is suitable for the numerical value within each time interval of throwing in cycle T according to function, on described website, information is thrown in.Alternatively, first information putting module 205 is suitable for the step S105 in manner of execution 100.

Alternatively, if the variation of information injected volume is one or more parameters due to this information itself, cause, first information putting module 205 is according to function W(Δ X) numerical value within each time interval of throwing in cycle T, i.e. W _i(△ X) throws in this information on described website.Take advertising message as example, alternatively, if it is to change due to one of this advertising message self or parameter that advertising message injected volume changes, as the displaying content of this advertising message, the level of bidding, input scope and/or consumption budget etc. change, first information putting module 205 can be according to function W(Δ X as above) numerical value within each time interval of throwing in cycle T, i.e. W _i(△ X) throws in this advertising message on described website.

In one exemplary embodiment of the present invention, first information putting module 205 is suitable for:

From the server of described website, obtain and throw in relevant eigenwert to information in before the time interval at described time point t place one each time interval of throwing in cycle T;

In each time interval in the input cycle starting for time interval at described time point t place, according to the eigenwert in each time interval of the previous input cycle T in the described time interval, on described website, described information is thrown in.

Alternatively, for an information, in first throws in cycle T, comprise N the time interval, obtain this information and throw in relevant eigenwert to information in each time interval in first input cycle T.First is thrown in after cycle T, starts second and throws in cycle T, and second time interval of throwing in the beginning of cycle T is the time interval at time point t place.As mentioned above, this time point t is the moment that in described website, special time occurs, and alternatively, can be the time point that information injected volume changes.Can, according to the eigenwert in each time interval in throwing in cycle T at first, for second each time interval of throwing in cycle T, on described website, this information be thrown in.

Alternatively, if information injected volume change to be owing to changing and cause be mutually related one or more parameters of other information of this information, first information putting module 205 can obtain this information and throw in relevant eigenwert to information in each time interval of throwing in cycle T before the time interval at time point t place from the server of described website; In each time interval in the input cycle starting for time interval at described time point t place, according to the eigenwert in each time interval of the previous input cycle T in the described time interval, on described website, described information is thrown in.Take advertising message input as example, if it is to change due to one of other advertising messages that are associated with this advertising message or parameter that advertising message injected volume changes, as the displaying content of other advertising messages, the level of bidding, input scope and/or consumption budget etc. change, first information putting module 205 can be thrown in relevant eigenwert to information in before the time interval at time point t place one each time interval of throwing in cycle T by obtaining this advertising message the server from described website, and each time interval in the input cycle starting for time interval at time point t place, according to the eigenwert in each time interval of the previous input cycle T in the time interval, on described website, this information is thrown in.

In one exemplary embodiment of the present invention, alternatively, device 200 also can comprise the second information putting module, be suitable for the result based on from first information putting module, according at least one in following parameter, on described website, information is thrown in: the displaying content of information, the level of bidding, input scope, consumption budget.

Alternatively, take advertising message as example, after at first information putting module 205, according to the function of advertising message, the numerical value within each time interval in input cycle is thrown in advertising message, the second information putting module also can be based on from first information putting module 205 result, according at least one in following parameter, on described website, information is thrown in: the displaying content of information, the level of bidding, input scope, consumption budget.

In one exemplary embodiment of the present invention, described information is much information, and amplitude of variation acquisition module 201 is suitable for obtaining the injected volume amplitude of variation Δ X of much information from the server of described website; Function is set up module 203 and is suitable for the injected volume amplitude of variation separately according to much information, set up function W(Δ X), the numerical value change amplitude of function in an input cycle T is corresponding to the maximal value max(Δ X in much information injected volume amplitude of variation separately), and the numerical value change amplitude of function in each time interval in throwing in cycle T is less than predefined threshold value; And first information putting module 205 is suitable for according to function, at the numerical value of throwing in each time interval of cycle T, on described website, much information being thrown in.

Alternatively, take advertising message as example, this much information can be a plurality of advertising messages that are mutually related, for example, belong to a plurality of advertising messages of similar manufacturer, like product, similar model.Amplitude of variation acquisition module 201 can obtain the injected volume amplitude of variation of the plurality of advertising message from the server of described website, and function is set up module 203 can set up function W(Δ X separately), the numerical value change amplitude of this function within the whole input cycle is corresponding to the maximal value max(Δ X in these advertising messages and its injected volume amplitude of variation), and this function W(Δ X) numerical value change amplitude in each time interval within the input cycle is less than predetermined in advance threshold value; First information putting module 205 can, according to function at the numerical value of throwing in each time interval of cycle T, be thrown in much information on described website.In this way, not only can make same information in the injected volume smooth change of different times, and the whole injected volume of a plurality of information can be controlled in the scope of appointment, realize the automatic adjusting that site information is thrown in, significantly improve the system stability of website, thereby solve an information or a plurality of information, at jump bust, uncontrollable fluctuation of the injected volume of different times, cause the system stability degradation problem of website.

In embodiments of the invention, the method and apparatus of the input for site information providing, can be according to the historical data of this information storing in website, and/or according to one or more parameters of this information self, and/or according to one or more parameters of other information that are associated with this information, make this information in the injected volume smooth change of different times, realize the automatic adjusting that site information is thrown in, significantly improve the system stability of website, thereby solve this information at the injected volume of the different times bust that jumps, uncontrollable fluctuation causes the system stability degradation problem of website.In addition, the method and apparatus of the input for site information provided by the invention, the whole injected volume of a plurality of information can also be controlled in the scope of appointment, realize the automatic adjusting that in website, a plurality of information is thrown in, significantly improve the system stability of website, thereby solve a plurality of information, at jump bust, uncontrollable fluctuation of the injected volume of different times, cause the system stability degradation problem of website.

The method and apparatus providing at this is intrinsic not relevant to any certain computer, virtual system or miscellaneous equipment.Various general-purpose systems also can with based on using together with this teaching.According to description above, it is apparent constructing the desired structure of this class device.In addition, the present invention is not also for any certain programmed language.It should be understood that and can utilize various programming languages to realize content of the present invention described here, and the description of above language-specific being done is in order to disclose preferred forms of the present invention.

In the instructions that provided herein, a large amount of details have been described.Yet, can understand, embodiments of the invention can not put into practice in the situation that there is no these details.In some instances, be not shown specifically known method, structure and technology, so that not fuzzy understanding of this description.

Similarly, be to be understood that, in order to simplify the disclosure and to help to understand one or more in each inventive aspect, in the above in the description of exemplary embodiment of the present invention, each feature of the present invention is grouped together into single embodiment, figure or sometimes in its description.Yet, the method for the disclosure should be construed to the following intention of reflection: the present invention for required protection requires than the more feature of feature of clearly recording in each claim.Or rather, as reflected in claims, inventive aspect is to be less than all features of disclosed single embodiment above.Therefore, claims of following embodiment are incorporated to this embodiment thus clearly, and wherein each claim itself is as independent embodiment of the present invention.

Those skilled in the art are appreciated that and can the module in the device in embodiment are adaptively changed and they are arranged in one or more devices different from this embodiment.Some modules in embodiment can be combined into a module or unit or assembly, and can put them into a plurality of submodules or subelement or sub-component in addition.At least some in such feature and/or process or module are mutually repelling, and can adopt any combination to combine all processes or the unit of disclosed all features in this instructions (comprising claim, summary and the accompanying drawing followed) and disclosed any method like this or equipment.Unless clearly statement in addition, in this instructions (comprising claim, summary and the accompanying drawing followed) disclosed each feature can be by providing identical, be equal to or similar object alternative features replaces.

In addition, those skilled in the art can understand, although embodiment more described herein comprise some feature rather than further feature included in other embodiment, the combination of the feature of different embodiment means within scope of the present invention and forms different embodiment.For example, in claims, the one of any of embodiment required for protection can be used with array mode arbitrarily.

Each device embodiment of the present invention can realize with hardware, or realizes with the software module moved on one or more processor, or realizes with their combination.It will be understood by those of skill in the art that and can use in practice microprocessor or digital signal processor (DSP) to realize the some or all functions according to the some or all modules in the device of the embodiment of the present invention.The present invention for example can also be embodied as, for carrying out part or all device program (, computer program and computer program) of method as described herein.Realizing program of the present invention and can be stored on computer-readable medium like this, or can there is the form of one or more signal.Such signal can be downloaded and obtain from internet website, or provides on carrier signal, or provides with any other form.

It should be noted above-described embodiment the present invention will be described rather than limit the invention, and those skilled in the art can design alternative embodiment in the situation that do not depart from the scope of claims.In the claims, any reference symbol between bracket should be configured to limitations on claims.Word " comprises " not to be got rid of existence and is not listed as element or step in the claims.Being positioned at word " " before element or " one " does not get rid of and has a plurality of such elements.The present invention can be by means of including the hardware of some different elements and realizing by means of the computing machine of suitably programming.In having enumerated the unit claim of some devices, several in these devices can be to carry out imbody by same hardware branch.The use of word first, second and C grade does not represent any order.Can be title by these word explanations.

The invention also discloses: A1, a kind of delivery device for site information, comprising: amplitude of variation acquisition module, is suitable for obtaining a kind of injected volume amplitude of variation Δ X of information from the server of described website; Function is set up module, be suitable for according to described injected volume amplitude of variation, set up function W(Δ X), the numerical value change amplitude of described function in an input cycle T of site information is corresponding to Δ X, and the numerical value change amplitude of described function within each time interval of described input cycle T is less than predefined threshold value; And first information putting module, be suitable for the numerical value within each time interval of described input cycle T according to described function, on described website, described information is thrown in.

A2, the device as described in A1, wherein said injected volume amplitude of variation Δ X is predefined.

A3, the device as described in A1, the wherein said input cycle comprises N the time interval, N is positive integer, by described function W(Δ X), according to Δ X and described predefined threshold calculations, obtain N value.

A4, the device as described in A1, wherein said information is much information, and

Described amplitude of variation acquisition module is suitable for obtaining the injected volume amplitude of variation Δ X of much information from the server of described website;

Described function is set up module and is suitable for the injected volume amplitude of variation separately according to described much information, set up function W(Δ X), the numerical value change amplitude of described function in an input cycle T is corresponding to the maximal value max(Δ X in described much information injected volume amplitude of variation separately), and the numerical value change amplitude of described function in each time interval in described input cycle T is less than predefined threshold value; And

Described first information putting module is suitable for the numerical value within each time interval of described input cycle T according to described function, on described website, described much information is thrown in.

A5, the device as described in A1, wherein said function is set up module and is suitable for:

Detect the time point t that in described website, particular event occurs;

From the server of described website, obtain the actual injected volume in a time interval before time interval at the injected volume that occurred before time point t in time interval at described time point t place and described time point t place;

Ratio q, described injected volume amplitude of variation Δ X according to the actual injected volume in a time interval before the time interval at the injected volume having occurred before time point t in the time interval at described time point t place and described time point t place, set up function W(Δ X).

A6, the device as described in A5, wherein said first information putting module is also suitable for:

From the server of described website, obtain and throw in relevant eigenwert to information in before the time interval at described time point t place one each time interval of throwing in cycle T;

In each time interval in the input cycle starting for time interval at described time point t place, according to the eigenwert in each time interval of the previous input cycle T in the described time interval, on described website, described information is thrown in.

A7, the device as described in claim A1, wherein said device also comprises:

The second information putting module, be suitable for the result based on from described first information putting module, according at least one in following parameter, on described website, described information is thrown in: the displaying content of described information, the level of bidding, input scope, consumption budget.

Claims (10)

1. for a put-on method for site information, comprising:

From the server of described website, obtain a kind of injected volume amplitude of variation Δ X of information;

According to described injected volume amplitude of variation, set up function W(Δ X), the numerical value change amplitude of described function in an input cycle T of site information is corresponding to Δ X, and the numerical value change amplitude of described function within each time interval of described input cycle T is less than predefined threshold value; And

Numerical value according to described function within each time interval of described input cycle T is thrown in described information on described website.

2. 1 method as claimed in claim, wherein said injected volume amplitude of variation Δ X is

x wherein _efor the actual injected volume at very first time interval, X _rbe the actual injected volume in second time interval, wherein said very first time interval is a time interval before described second time interval.

3. 1 method as claimed in claim, wherein said injected volume amplitude of variation Δ X is predefined.

4. 1 method as claimed in claim, the wherein said input cycle comprises N the time interval, N is positive integer, by described function W(Δ X), according to Δ X and described predefined threshold calculations, obtain N value.

5. the method for claim 1, wherein said information is much information, described method comprises:

From the server of described website, obtain the injected volume amplitude of variation Δ X of much information;

According to the injected volume amplitude of variation separately of described much information, set up function W(Δ X), the numerical value change amplitude of described function in an input cycle T is corresponding to the maximal value max(Δ X in described much information injected volume amplitude of variation separately), and the numerical value change amplitude of described function in each time interval in described input cycle T is less than predefined threshold value; And

Numerical value according to described function within each time interval of described input cycle T is thrown in described much information on described website.

6. the method for claim 1, wherein according to described injected volume amplitude of variation, sets up function W(Δ X) step comprises:

Detect the time point t that in described website, particular event occurs;

From the server of described website, obtain the actual injected volume in a time interval before time interval at the injected volume that occurred before time point t in time interval at described time point t place and described time point t place,

Ratio q, described injected volume amplitude of variation Δ X according to the actual injected volume in a time interval before the time interval at the injected volume having occurred before time point t in the time interval at described time point t place and described time point t place, set up function W(Δ X).

7. method as claimed in claim 6, the step that wherein numerical value within each time interval of described input cycle T is thrown in described information on described website according to described function also comprises:

From the server of described website, obtain and throw in relevant eigenwert to information in before the time interval at described time point t place one each time interval of throwing in cycle T;

In each time interval in the input cycle starting for time interval at described time point t place, according to the eigenwert in each time interval of the previous input cycle T in the described time interval, on described website, described information is thrown in.

8. the method for claim 1, wherein said method also comprises:

Result based on described information being thrown according to the numerical value of described function according at least one in following parameter, is thrown in described information: the displaying content of described information, the level of bidding, input scope, consumption budget on described website.

9. for a delivery device for site information, comprising:

Amplitude of variation acquisition module, is suitable for obtaining a kind of injected volume amplitude of variation Δ X of information from the server of described website;

Function is set up module, be suitable for according to described injected volume amplitude of variation, set up function W(Δ X), the numerical value change amplitude of described function in an input cycle T of site information is corresponding to Δ X, and the numerical value change amplitude of described function within each time interval of described input cycle T is less than predefined threshold value; And

First information putting module, is suitable for the numerical value within each time interval of described input cycle T according to described function, on described website, described information is thrown in.

10. 9 device as claimed in claim, wherein said expection injected volume amplitude of variation Δ X is

x wherein _efor the actual injected volume at very first time interval, X _rbe the actual injected volume in second time interval, wherein said very first time interval is a time interval before described second time interval.

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