CN103577544A - Method and device for providing information to be sent - Google Patents
Method and device for providing information to be sent Download PDFInfo
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- CN103577544A CN103577544A CN201310473210.8A CN201310473210A CN103577544A CN 103577544 A CN103577544 A CN 103577544A CN 201310473210 A CN201310473210 A CN 201310473210A CN 103577544 A CN103577544 A CN 103577544A
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Abstract
The invention discloses a method and a device for providing information to be sent. The method comprises the steps of receiving a query sequence from a mobile terminal; obtaining a scene attribute of the mobile terminal; according to the query sequence and the scene attribute, querying a library of the information to be sent to obtain the information to be sent which contains one or a plurality of contents which are matched with the query sequence and are related to the scene attribute; providing the information to be sent for the mobile terminal. Since the information to be sent provided for the mobile terminal is pertinent to the query sequence and the scene attribute from the mobile terminal and is pertinent to different potential demands of different users under different scenes, pertinent information can be provided for the users.
Description
Technical field
The present invention relates to networking technology area, relate in particular to a kind of for method and the device of information to be sent are provided.
Background technology
At present, when user browses a certain website, the client that the server of this website can browse web sites to this user conventionally provides some information, for example, recommend some advertising messages.But in prior art, this Website server is according to the current information of browsing of user, or according to this user's historical viewings record, provides corresponding recommendation information, and the recommendation information that Website server provides for different user is all identical.Yet, different users, its potential demand is different, even same user, in the different time, even if it browses is same website, its potential demand may be also different.Visible, prior art provides identical recommendation information for different users, does not consider the potential demand that user is different, for the information that user provides not pointed.
Summary of the invention
Technical matters to be solved by this invention is to provide a kind of for method and the device of information to be sent are provided, to solve prior art not for the different potential demand of user, and the not pointed problem of information providing for user.
According to an aspect of the present invention, provide a kind of for the method for information to be sent is provided to mobile terminal, wherein, comprising:
Reception is from the search sequence of mobile terminal;
Obtain the scene properties of this mobile terminal;
According to the scene properties of described search sequence and this mobile terminal, in information bank to be sent, inquire about, to obtain to comprise, match to described search sequence and the information to be sent of one or more contents relevant with described scene properties;
Obtained information to be sent is offered to described mobile terminal.
According to another aspect of the present invention, also provide a kind of for the device of information to be sent is provided to mobile terminal, wherein, having comprised:
Search sequence receiving trap, for receiving the search sequence from mobile terminal;
Scene properties acquisition device, for obtaining the scene properties of this mobile terminal;
Information acquisition device to be sent, be used for according to the scene properties of described search sequence and this mobile terminal, in information bank to be sent, inquire about, to obtain to comprise, match to described search sequence and the information to be sent of one or more contents relevant with described scene properties;
Information provider unit to be sent, for offering described mobile terminal by obtained information to be sent.
Compared with prior art, the present invention has the following advantages: the present invention is according to the scene properties of the search sequence from mobile terminal and this mobile terminal, in information bank to be sent, inquire about, to obtain to comprise, match to described search sequence and the information to be sent of one or more contents relevant with described scene properties, this information to be sent is offered to described mobile terminal.The invention provides information pointer to be sent to described mobile terminal to the search sequence from this mobile terminal and scene properties, the different potential demands for different user under different scenes, offer user by pointed information.
Accompanying drawing explanation
By reading the detailed description that non-limiting example is done of doing with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 for a kind of according to an embodiment of the invention for the method flow diagram of information to be sent is provided to mobile terminal;
Fig. 2 for a kind of according to an embodiment of the invention for the device schematic diagram of information to be sent is provided to mobile terminal.
In accompanying drawing, same or analogous Reference numeral represents same or analogous parts.
Embodiment
Below in conjunction with accompanying drawing, the present invention is described in further detail.
In the present invention, the network equipment comprise a kind of can be according to the instruction of prior setting or storage, automatically carry out the electronic equipment of numerical evaluation and information processing, its hardware includes but not limited to microprocessor, special IC (ASIC), programmable gate array (FPGA), digital processing unit (DSP), embedded device etc.It includes but not limited to the cloud that computing machine, network host, single network server, a plurality of webserver collection or a plurality of server form the described network equipment; At this, cloud consists of a large amount of computing machines based on cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, the virtual supercomputer being comprised of the loosely-coupled computing machine collection of a group.Described mobile terminal refers to the computer equipment that can use in movement, includes but not limited to mobile phone, notebook, panel computer, vehicle-mounted computer etc.Those skilled in the art will be understood that other mobile terminal, the network equipment are equally applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.
Fig. 1 for a kind of according to an embodiment of the invention for the method flow diagram of information to be sent is provided to mobile terminal.
As shown in Figure 1, in step S101, the network equipment receives the search sequence from mobile terminal.
Particularly, user, when utilizing network by mobile terminal to browse, can carry out alternately with mobile terminal by such as keyboard, touch-screen, speech input device etc., and input user wishes the search sequence of inquiry, thereby initiates search.User can pass through some search websites of the client-access such as browser software of mobile terminal, as Yahoo, Google, after Baidu, in the search column of these search websites, input inquiry sequence is initiated search, also can initiate search by the local search hurdle of embedding browser.Subsequently, mobile terminal sends to the network equipment by the search sequence in user's inputted search hurdle, and the network equipment receives this from the search sequence of mobile terminal.Those skilled in the art will be understood that the above-mentioned two kinds of search initiation modes that the invention is not restricted to, and any search initiation mode existing or that may occur from now on is all applicable to the present invention, should be included in protection scope of the present invention, and be contained in this with way of reference.
Wherein, search sequence can comprise one or more keywords, and keyword can be word, word or phrase.In voice document searching, can also be to obscure the unit such as class, phone, phone string, or also comprise the conjunctive word between keyword.
In step S102, the network equipment obtains the scene properties of this mobile terminal.
Wherein, the scene properties of described mobile terminal includes but not limited to following at least one information:
A) temporal information of mobile terminal current location;
B) positional information of mobile terminal current location;
C) Weather information of mobile terminal current location.
Particularly, first the network equipment can obtain the current location of mobile terminal by GPS positioning system, afterwards, according to the current location of mobile terminal, obtains the scene properties such as time, positional information, Weather information of this mobile terminal current location.Wherein, the network equipment can be set up a scene properties database in advance, temporal information corresponding to He Yugai position, position that this scene properties database comprises mobile terminal, Weather information etc., this scene properties database is inquired about at this scene properties database according to the current location of mobile terminal for the network equipment, obtains the scene properties such as time, positional information, Weather information of this mobile terminal current location.The network equipment also can be after obtaining the current location of mobile terminal, according to the current location of mobile terminal, obtains on the internet the scene properties such as time, positional information, Weather information of this mobile terminal current location.
It will be appreciated by those skilled in the art that; the mode that the type of above scene properties and the described network equipment obtain the scene properties of mobile terminal is only for example; the type of any other scene properties and the network equipment obtain the mode of the scene properties of mobile terminal; as applicable to the present invention; all should be included in protection scope of the present invention, and be contained in this with way of reference.
In step S103, the network equipment is according to the scene properties of described search sequence and this mobile terminal, in information bank to be sent, inquire about, to obtain to comprise, match to search sequence and the information to be sent of one or more contents relevant with described scene properties.
Wherein, the network equipment can be in information bank to be sent, according to the correlativity of each content of the scene properties of a plurality of mobile terminals and information to be sent, set up in advance or upgrade the corresponding relation of the scene properties of multiple mobile terminal and the content of a plurality of information to be sent; Subsequently, according to the corresponding relation of the scene properties of described a plurality of mobile terminals and the content of a plurality of information to be sent, set up or upgrade described information bank to be sent.Wherein, this information bank to be sent includes but not limited to the database of any type, especially linked database.Illustrate below:
In one example, it can be each content assignment scene properties label in the properties collection of a plurality of information to be sent, each content of each information to be sent can have a plurality of scene properties labels, this content of content representation of label with a certain scene properties is relevant to this scene properties, and it is uncorrelated with this scene properties not have this content of content representation of label of a certain scene properties.For example, the properties collection of an information to be sent comprises content 1, content 2, content 3, content 4, content 5, wherein content 1 is the address information of restaurant A, and content 2 is the take-away phone of restaurant A, and content 3 is the take-away application program (APP) of restaurant A, content 4 is the online QQ consulting of restaurant A, and the current location that content 5 is this mobile terminal is to the route information of restaurant A.When a mobile terminal has scene properties I, this scene properties I indicates " 12 noon is on street ", determine that content 1 is relevant to scene properties I with content 5, and content 2, content 3 is uncorrelated with scene properties I with content 4, thereby distributes the label of this scene properties I can to content 1 and content 5.And work as a mobile terminal, there is scene properties II, this scene properties II indication at 7 " in evening at home ", determine content 2, content 3 is relevant to scene properties II with content 4, content 1 is uncorrelated with scene properties I with content 5, thereby can give content 2, content 3 and content 4 are distributed the label of this scene properties II.
In another example, can also determine the relevance degree of each content from the different scene properties of information to be sent.For example, for scene properties I and the II of above two kinds of mobile terminals, can determine in the properties collection of this information to be sent, content 1 is 0.8 with the normalization relevance degree of scene properties I, with the normalization relevance degree of scene properties II be 0.6; Content 2 is 0 with the normalization relevance degree of scene properties I, with the normalization relevance degree of scene properties II be 0.8; Content 3 is 0 with the normalization relevance degree of scene properties I, with the normalization relevance degree of scene properties II be 0.8; Content 4 is 0.5 with the normalization relevance degree of scene properties I, with the normalization relevance degree of scene properties II be 0.6; Content 5 is 0.8 with the normalization relevance degree of scene properties I, with the normalization relevance degree of scene properties II be 0.6.
In another preferred embodiment, the network equipment can also be selected according to a plurality of mobile terminals the history information of information to be sent, and the relevancy ranking of each content and described scene properties in the properties collection of information to be sent in described information bank to be sent is adjusted.
In one embodiment, the network equipment, according to described search sequence, is inquired about in information bank to be sent, to obtain, matches and the one or more contents relevant with the scene properties of described mobile terminal to described search sequence.Particularly, the network equipment can be first according to inquiring about in information bank to be sent from the search sequence of mobile terminal, determine the properties collection of the information to be sent of one or more couplings, subsequently for the information to be sent of each coupling, according to the scene properties of this mobile terminal, inquire about again the correlativity of each content and this scene properties in the properties collection of this information to be sent, to determine the one or more contents relevant to the scene properties of described mobile terminal, according to determined one or more contents, generate information to be sent more afterwards.
With example 1, describe below:
Example 1
In this example, in information bank to be sent, each content has the label of one or more different scene properties.
The network equipment extracts search sequence " restaurant " in the received inquiry request from mobile terminal, the network equipment is according to search sequence " restaurant ", in information bank to be sent, inquire about, obtain the information one or more to be sent matching with search sequence " restaurant ".Wherein, the properties collection of the information to be sent of a coupling comprises a plurality of contents, for example content 1, content 2, content 3, content 4, wherein content 1 is the character introduction of restaurant A, content 2 is the pictorial information of restaurant A, and content 3 is the introductory video of restaurant A, and content 4 is the mobile applications (APP) of restaurant A.When the scene properties of this mobile terminal is scene properties I, the network equipment is inquired about according to the scene properties I of this obtained mobile terminal, find only to have content 1 and content 2 in information to be sent to there is the label of this scene properties I, can determine that content 1 is relevant with scene properties I to content 2, and content 3 is uncorrelated with this scene properties I with content 4; And the scene properties of working as this mobile terminal is scene properties II, the network equipment is inquired about according to the scene properties II of this mobile terminal obtaining, find that content 1, content 2, content 3 and content 4 all have the label of this scene properties II, can determine that in this information to be sent, content 1, content 2, content 3 and content 4 are all relevant to this scene properties.
Example 2
In this example, in information bank to be sent, each content has the relevance degree from different scene properties.The network equipment can also, according to described scene properties, be determined the one or more contents forward with described scene properties relevancy ranking.
Continue in above-mentioned example 1, the network equipment, according to the search sequence " restaurant " from a mobile terminal, is inquired about in information bank to be sent, obtains the information one or more to be sent matching with search sequence " restaurant ".Wherein, the information to be sent of a coupling comprises content 1, content 2, content 3, content 4, and content 1 is 0.8 with the normalization relevance degree of scene properties I, with the normalization relevance degree of scene properties II be 0.8; Content 2 is 0.6 with the normalization relevance degree of scene properties I, with the normalization relevance degree of scene properties II be 0.6; Content 3 is 0.2 with the relevance degree of scene properties I, with the relevance degree of scene properties II be 0.2; Content 4 is 0 with the degree of correlation of scene properties I, with the relevance degree of scene properties II be 0.8.The network equipment can, based on pre-defined rule, be selected the one or more contents relevant with this scene properties according to each content and the relevance degree of scene properties.Wherein, described pre-defined rule includes but not limited to following any one:
-when the degree of correlation of a content and scene properties is higher than predetermined threshold, select this content;
The content of predetermined quantity before the relevancy ranking of-selection and scene properties.
Alternatively, pre-defined rule is: when the degree of correlation of a content and scene properties is higher than predetermined threshold, select this content.When this mobile terminal has scene properties I, predetermined threshold is 0.5, and the network equipment, according to the relevance degree of each content and scene properties I, can determine that the degree of correlation of content 1 and content 2 and scene properties I is higher than predetermined threshold, chosen content 1 and content 2; And work as this mobile terminal, there is scene properties II, the network equipment is according to the relevance degree of each content and scene properties II in this information to be sent, can determine content 1, content 2, content 3 and content 4 with the degree of correlation of scene properties II all higher than predetermined threshold, chosen content 1, content 2, content 3, with content 4.
Alternatively, described pre-defined rule is: the content of selecting the front predetermined quantity of relevancy ranking.When this mobile terminal has scene properties I and predetermined quantity while being 3, the network equipment is according to the relevance degree of each content and scene properties I in this information to be sent, can determine that the degree of correlation of content 1, content 2, content 3 and scene properties I is higher than the relevance degree of content 4 and scene properties I, so chosen content 1, content 2 and content 3; When this mobile terminal has scene properties II and predetermined quantity while being 3, the network equipment is according to the relevance degree of each content and scene properties II in this information to be sent, can determine that the degree of correlation of content 1, content 2 and content 4 and scene properties II is higher than the relevance degree of content 3 and scene properties II, so chosen content 1, content 2 and content 4.
In a preferred embodiment, the network equipment can also obtain the history information that this mobile terminal in historical record data storehouse is selected information to be sent, according to this mobile terminal, select the history information of information to be sent, from the properties collection of information to be sent, determine and one or more contents consistent with the content of information to be sent corresponding to described scene properties in described history information.Continue in above-mentioned example 2, when this mobile terminal has scene properties II, the network equipment, based on pre-defined rule, according to the relevance degree of each content in information to be sent and scene properties II, has been selected content 1, content 2 and content 4; Subsequently, the network equipment is inquired about the history information of this mobile terminal, the previous chosen content 1 of user and 4 the number of times that wherein show this mobile terminal are more, can determine that content 1 and content 4 are for relevant with this scene properties and consistent with history information content.
In another embodiment, the network equipment can also be based on pre-defined rule, according to different scene properties, come in the properties collection of information to be sent, to select the one or more contents relevant from different scene properties, to form the content subset corresponding from different scene properties.Wherein, described pre-defined rule includes but not limited to following any one:
-when the degree of correlation of a content and scene properties is higher than predetermined threshold, select this content;
The content of predetermined quantity before the relevancy ranking of-selection and scene properties.
With example 3, describe below:
Example 3
The properties collection of an information to be sent of take is example, the content of this information to be sent comprises a plurality of contents, for example, content 1, content 2, content 3, content 4, wherein content 1 is 0.8 with the normalization relevance degree of scene properties I, content 2 is 0.6 with the normalization relevance degree of scene properties I, content 3 is 0.2 with the normalization relevance degree of scene properties I, and content 4 is 0 with the normalization relevance degree of scene properties I.
In an example, pre-defined rule is: when the degree of correlation of a content and scene properties is higher than predetermined threshold, select this content.When this mobile terminal has scene properties I, predetermined threshold is 0.5, the network equipment is according to the relevance degree of each content and scene properties I, can determine that the degree of correlation of content 1 and content 2 and scene properties I is higher than predetermined threshold, chosen content 1 and content 2, form the content subset I that scene properties I is corresponding.
When the network equipment extracts search sequence " restaurant " in the received inquiry request from mobile terminal, the network equipment is according to search sequence " restaurant ", in information bank to be sent, inquire about, obtain the information one or more to be sent matching with search sequence " restaurant ".The information to be sent of a coupling of take is example, when the scene properties of this mobile terminal is scene properties I, the network equipment is inquired about according to the scene properties I of this obtained mobile terminal, obtains the content subset I of content 1 that the scene properties I of this information to be sent is corresponding and content 2.Subsequently, the network equipment generates information to be sent according to content 1 and content 2.
Alternatively, described pre-defined rule is: the content of selecting the front predetermined quantity of relevancy ranking.When this mobile terminal has scene properties I and predetermined quantity while being 3, the network equipment is according to the relevance degree of each content and scene properties I in this information to be sent, can determine that the degree of correlation of content 1, content 2, content 3 and scene properties I is higher than the relevance degree of content 4 and scene properties I, therefore chosen content 1, content 2 and content 3, form the content subset I that scene properties I is corresponding.
When the network equipment extracts search sequence " restaurant " in the received inquiry request from mobile terminal, the network equipment is according to search sequence " restaurant ", in information bank to be sent, inquire about, obtain the information one or more to be sent matching with search sequence " restaurant ".The information to be sent of a coupling of take is example, when the scene properties of this mobile terminal is scene properties I, the network equipment is inquired about according to the scene properties I of this obtained mobile terminal, obtains the content subset I of content 1 that the scene properties I of this information to be sent is corresponding, content 2 and content 3.Subsequently, the network equipment generates information to be sent according to content 1, content 2 with content 3.
Wherein, the content of described information to be sent includes but not limited to: word, phone, mobile consulting instrument, map, application program, tone information plate etc.It will be appreciated by those skilled in the art that; the content of described information to be sent is not limited to above-mentioned enumerate several; any other can be applied to the content of information to be sent of the present invention, within all should being included in protection scope of the present invention, and is contained in this with way of reference.
It will be appreciated by those skilled in the art that; the above network equipment obtains the mode of the information to be sent that comprises the one or more contents relevant to described scene properties only for giving an example; any other network equipment obtains the mode of the information to be sent that comprises the one or more contents relevant to described scene properties; as can be applicable to the present invention; all should be included in protection scope of the present invention, and be contained in this with way of reference.
In step S104, the network equipment offers described mobile terminal by obtained information to be sent.
Particularly, the network equipment can, according to the current scene properties of described mobile terminal and/or communication capacity information, be determined the display characteristic of information to be sent; Subsequently, the information to be sent with determined display characteristic is offered to described mobile terminal.
Wherein, the communication capacity information of described mobile terminal includes but not limited to following at least one information:
A) device attribute of this mobile terminal; Wherein, the device attribute of this mobile terminal includes but not limited to: the screen size of this mobile terminal, operating system, pixel resolution etc.
B) the current available wireless network of this mobile terminal, comprises WiFi or cellular network, and wherein cellular network comprises GSM/GPRS, 3GPP or LTE network;
C) the communication performance information of this mobile device current location, comprises wireless network bandwidth, wireless signal strength, transmission of wireless signals speed etc.
With example 4 and example 5, illustrate that the network equipment, according to the current scene properties of described mobile terminal and/or communication capacity information, determines the mode of the display characteristic of described information to be sent below.
Example 4
The network equipment is according to the temporal information of this mobile terminal current location and Weather information, determine this mobile terminal current location such as information such as ambient brightnesss, according to the light situation of determined this mobile terminal current location, determine the display characteristic of described information to be sent subsequently.For example, when the network equipment determines that the current time of living in of mobile terminal is evening, ambient brightness is lower, determines that the indicating characteristic of information to be sent is that background is low key tones such as black, mazarine, and the displaying contents such as word are such as light tones larger with background reflectance such as whites; And work as the network equipment, determine that the current time of living in of mobile terminal is daytime, ambient brightness is higher, the indicating characteristic of determining information to be sent is: background is that the displaying contents such as word are the low key tones larger with background reflectance such as black, mazarine such as light tones such as whites.
Example 5
The network equipment is according to the device attribute of this mobile terminal, and as the screen size of mobile terminal, pixel resolution etc., determine the display characteristic of described information to be sent.For example, smaller when mobile terminal screen, determine that the indicating characteristic of information to be sent is: the small font of character script for conforming to mobile terminal screen size; And pixel resolution is lower in the device attribute of mobile terminal, determine that the indicating characteristic of information to be sent is: the font of character script for conforming to pixel resolution.
The present invention is according to the scene properties of the search sequence from mobile terminal and this mobile terminal, in information bank to be sent, inquire about, to obtain to comprise, match to described search sequence and the information to be sent of one or more contents relevant with described scene properties, this information to be sent is offered to described mobile terminal.The invention provides information pointer to be sent to described mobile terminal to the search sequence from this mobile terminal and scene properties, the different potential demands for different user under different scenes, offer user by pointed information.
Fig. 2 for a kind of according to an embodiment of the invention for the device schematic diagram of information to be sent is provided to mobile terminal.
As shown in Figure 2, described device comprises: search sequence receiving trap 201, scene properties acquisition device 202, information acquisition device 203 to be sent, information provider unit 204 to be sent.
Wherein search sequence receiving trap 201, for receiving the search sequence from mobile terminal.
Particularly, user, when utilizing network by mobile terminal to browse, can carry out alternately with mobile terminal by such as keyboard, touch-screen, speech input device etc., and input user wishes the search sequence of inquiry, thereby initiates search.User can pass through some search websites of the client-access such as browser software of mobile terminal, as Yahoo, Google, after Baidu, in the search column of these search websites, input inquiry sequence is initiated search, also can initiate search by the local search hurdle of embedding browser.Subsequently, mobile terminal sends to search sequence receiving trap 201 by the search sequence in user's inputted search hurdle, and search sequence receiving trap 201 receives this search sequence from mobile terminal.Those skilled in the art will be understood that the above-mentioned two kinds of search initiation modes that the invention is not restricted to, and any search initiation mode existing or that may occur from now on is all applicable to the present invention, should be included in protection scope of the present invention, and be contained in this with way of reference.
Wherein, search sequence can comprise one or more keywords, and keyword can be word, word or phrase.In voice document searching, can also be to obscure the unit such as class, phone, phone string, or also comprise the conjunctive word between keyword.
Scene properties acquisition device 202, for obtaining the scene properties of this mobile terminal.
Wherein, the scene properties of described mobile terminal includes but not limited to following at least one information:
A) temporal information of mobile terminal current location;
B) positional information of mobile terminal current location;
C) Weather information of mobile terminal current location.
Particularly, first scene properties acquisition device 202 can obtain the current location of mobile terminal by GPS positioning system, afterwards, according to the current location of mobile terminal, obtain the scene properties such as time, positional information, Weather information of this mobile terminal current location.Wherein, the network equipment can be set up a scene properties database in advance, temporal information corresponding to He Yugai position, position that this scene properties database comprises mobile terminal, Weather information etc., this scene properties database is inquired about at this scene properties database according to the current location of mobile terminal for scene properties acquisition device 202, obtains the scene properties such as time, positional information, Weather information of this mobile terminal current location.Scene properties acquisition device 202 also can be after obtaining the current location of mobile terminal, according to the current location of mobile terminal, obtains on the internet the scene properties such as time, positional information, Weather information of this mobile terminal current location.
It will be appreciated by those skilled in the art that; the type of above scene properties and described in obtain mobile terminal the mode of scene properties only for for example; the type of any other scene properties and the mode of obtaining the scene properties of mobile terminal; as applicable to the present invention; all should be included in protection scope of the present invention, and be contained in this with way of reference.
Wherein, one embodiment of the invention a kind of for provide the device of information to be sent to comprise to mobile terminal: corresponding relation determining device (not shown), be used at information bank to be sent, according to the correlativity of each content of the scene properties of a plurality of mobile terminals and information to be sent, set up in advance or upgrade the corresponding relation of the scene properties of multiple mobile terminal and the content of a plurality of information to be sent; Information bank to be sent is set up updating device (not shown), for according to the corresponding relation of the content of the scene properties of described a plurality of mobile terminals and a plurality of information to be sent, sets up or upgrades described information bank to be sent.Wherein, this information bank to be sent includes but not limited to the database of any type, especially linked database.Illustrate below:
In one example, it can be each content assignment scene properties label in the properties collection of a plurality of information to be sent, each content of each information to be sent can have a plurality of scene properties labels, this content of content representation of label with a certain scene properties is relevant to this scene properties, and it is uncorrelated with this scene properties not have this content of content representation of label of a certain scene properties.For example, the properties collection of an information to be sent comprises content 1, content 2, content 3, content 4, content 5, wherein content 1 is the address information of restaurant A, and content 2 is the take-away phone of restaurant A, and content 3 is the take-away application program (APP) of restaurant A, content 4 is the online QQ consulting of restaurant A, and the current location that content 5 is this mobile terminal is to the route information of restaurant A.When a mobile terminal has scene properties I, this scene properties I indicates " 12 noon is on street ", determine that content 1 is relevant to scene properties I with content 5, and content 2, content 3 is uncorrelated with scene properties I with content 4, thereby distributes the label of this scene properties I can to content 1 and content 5.And work as a mobile terminal, there is scene properties II, this scene properties II indication at 7 " in evening at home ", determine content 2, content 3 is relevant to scene properties II with content 4, content 1 is uncorrelated with scene properties I with content 5, thereby can give content 2, content 3 and content 4 are distributed the label of this scene properties II.
In another example, can also determine the relevance degree of each content from the different scene properties of information to be sent.For example, for scene properties I and the II of above two kinds of mobile terminals, can determine in the properties collection of this information to be sent, content 1 is 0.8 with the normalization relevance degree of scene properties I, with the normalization relevance degree of scene properties II be 0.6; Content 2 is 0 with the normalization relevance degree of scene properties I, with the normalization relevance degree of scene properties II be 0.8; Content 3 is 0 with the normalization relevance degree of scene properties I, with the normalization relevance degree of scene properties II be 0.8; Content 4 is 0.5 with the normalization relevance degree of scene properties I, with the normalization relevance degree of scene properties II be 0.6; Content 5 is 0.8 with the normalization relevance degree of scene properties I, with the normalization relevance degree of scene properties II be 0.6.
In another preferred embodiment, information bank to be sent is set up updating device and can be comprised: adjusting module (not shown) is selected the history information of information to be sent according to a plurality of mobile terminals, and the relevancy ranking of each content and described scene properties in the properties collection of information to be sent in described information bank to be sent is adjusted.
In one embodiment, information acquisition device 203 to be sent, according to described search sequence, is inquired about in information bank to be sent, to obtain, matches and the one or more contents relevant with the scene properties of described mobile terminal to described search sequence.Particularly, the network equipment can comprise: properties collection acquisition module (not shown), for according to inquiring about at information bank to be sent from the search sequence of mobile terminal, determine the properties collection of the information to be sent of one or more couplings; Content determination module (not shown), for the information to be sent for each coupling, according to the scene properties of this mobile terminal, inquire about again the correlativity of each content and this scene properties in the properties collection of this information to be sent, to determine the one or more contents relevant to the scene properties of described mobile terminal; Information generating module (not shown) to be sent, for generating information to be sent according to determined one or more contents.
With example 6, describe below:
Example 6
In this example, in information bank to be sent, each content has the label of one or more different scene properties.
Search sequence receiving trap 201 extracts search sequence " restaurant " in the received inquiry request from mobile terminal, information acquisition device 203 to be sent is according to search sequence " restaurant ", in information bank to be sent, inquire about, obtain the information one or more to be sent matching with search sequence " restaurant ".Wherein, the properties collection of the information to be sent of a coupling comprises a plurality of contents, for example content 1, content 2, content 3, content 4, wherein content 1 is the character introduction of restaurant A, content 2 is the pictorial information of restaurant A, and content 3 is the introductory video of restaurant A, and content 4 is the mobile applications (APP) of restaurant A.When the scene properties of this mobile terminal is scene properties I, the network equipment is inquired about according to the scene properties I of this obtained mobile terminal, find only to have content 1 and content 2 in information to be sent to there is the label of this scene properties I, can determine that content 1 is relevant with scene properties I to content 2, and content 3 is uncorrelated with this scene properties I with content 4; And the scene properties of working as this mobile terminal is scene properties II, the network equipment is inquired about according to the scene properties II of this mobile terminal obtaining, find that content 1, content 2, content 3 and content 4 all have the label of this scene properties II, can determine that in this information to be sent, content 1, content 2, content 3 and content 4 are all relevant to this scene properties.
Example 7
In this example, in information bank to be sent, each content has the relevance degree from different scene properties.Content determination module can comprise: first content is determined submodule (not shown), for according to described scene properties, determines the one or more contents forward with described scene properties relevancy ranking in properties collection.
Continue in above-mentioned example 6, information acquisition device 203 to be sent, according to the search sequence " restaurant " from a mobile terminal, is inquired about in information bank to be sent, obtains the information one or more to be sent matching with search sequence " restaurant ".Wherein, the information to be sent of a coupling comprises content 1, content 2, content 3, content 4, and content 1 is 0.8 with the normalization relevance degree of scene properties I, with the normalization relevance degree of scene properties II be 0.8; Content 2 is 0.6 with the normalization relevance degree of scene properties I, with the normalization relevance degree of scene properties II be 0.6; Content 3 is 0.2 with the relevance degree of scene properties I, with the relevance degree of scene properties II be 0.2; Content 4 is 0 with the degree of correlation of scene properties I, with the relevance degree of scene properties II be 0.8.First content determines that submodule can, based on pre-defined rule, select the one or more contents relevant with this scene properties according to each content and the relevance degree of scene properties.Wherein, described pre-defined rule includes but not limited to following any one:
-when the degree of correlation of a content and scene properties is higher than predetermined threshold, select this content;
The content of predetermined quantity before the relevancy ranking of-selection and scene properties.
Alternatively, pre-defined rule is: when the degree of correlation of a content and scene properties is higher than predetermined threshold, select this content.When this mobile terminal has scene properties I, predetermined threshold is 0.5, first content determines that submodule is according to the relevance degree of each content and scene properties I, can determine that the degree of correlation of content 1 and content 2 and scene properties I is higher than predetermined threshold, chosen content 1 and content 2; And work as this mobile terminal, there is scene properties II, first content determines that submodule is according to the relevance degree of each content and scene properties II in this information to be sent, can determine content 1, content 2, content 3 and content 4 with the degree of correlation of scene properties II all higher than predetermined threshold, chosen content 1, content 2, content 3, with content 4.
Alternatively, described pre-defined rule is: the content of selecting the front predetermined quantity of relevancy ranking.When this mobile terminal has scene properties I and predetermined quantity while being 3, treat that first content determines that submodule is according to the relevance degree of each content and scene properties I in this information to be sent, can determine that the degree of correlation of content 1, content 2, content 3 and scene properties I is higher than the relevance degree of content 4 and scene properties I, so chosen content 1, content 2 and content 3; When this mobile terminal has scene properties II and predetermined quantity while being 3, first content determines that submodule is according to the relevance degree of each content and scene properties II in this information to be sent, can determine that the degree of correlation of content 1, content 2 and content 4 and scene properties II is higher than the relevance degree of content 3 and scene properties II, so chosen content 1, content 2 and content 4.
In a preferred embodiment, content determination module can also comprise: history information obtains submodule (not shown), selects the history information of information to be sent for obtaining this mobile terminal of historical record data storehouse; Second content is determined submodule (not shown), for select the history information of information to be sent according to this mobile terminal, from the properties collection of information to be sent, determine and one or more contents consistent with the content of information to be sent corresponding to described scene properties in described history information.Continue in above-mentioned example 7, when this mobile terminal has scene properties II, based on pre-defined rule, according to the relevance degree of each content in information to be sent and scene properties II, selected content 1, content 2 and content 4; Subsequently, history information obtains the history information that submodule is inquired about this mobile terminal, the previous chosen content 1 of user and 4 the number of times that wherein show this mobile terminal are more, and second content determines that submodule can determine that content 1 and content 4 are relevant with this scene properties and consistent with history information content.
In another embodiment, a kind of according to an embodiment of the invention for provide the device of information to be sent can also be based on pre-defined rule to mobile terminal, according to different scene properties, come in the properties collection of information to be sent, to select the one or more contents relevant from different scene properties, to form the content subset corresponding from different scene properties.Wherein, described pre-defined rule includes but not limited to following any one:
-when the degree of correlation of a content and scene properties is higher than predetermined threshold, select this content;
The content of predetermined quantity before the relevancy ranking of-selection and scene properties.
With example 8, describe below:
Example 8
The properties collection of an information to be sent of take is example, the content of this information to be sent comprises a plurality of contents, for example, content 1, content 2, content 3, content 4, wherein content 1 is 0.8 with the normalization relevance degree of scene properties I, content 2 is 0.6 with the normalization relevance degree of scene properties I, content 3 is 0.2 with the normalization relevance degree of scene properties I, and content 4 is 0 with the normalization relevance degree of scene properties I.
In an example, pre-defined rule is: when the degree of correlation of a content and scene properties is higher than predetermined threshold, select this content.When this mobile terminal has scene properties I, predetermined threshold is 0.5, according to the relevance degree of each content and scene properties I, can determine that the degree of correlation of content 1 and content 2 and scene properties I is higher than predetermined threshold, chosen content 1 and content 2, form the content subset I that scene properties I is corresponding.
When search sequence receiving trap 201 extracts search sequence " restaurant " in the received inquiry request from mobile terminal, information acquisition device 203 to be sent is according to search sequence " restaurant ", in information bank to be sent, inquire about, obtain the information one or more to be sent matching with search sequence " restaurant ".The information to be sent of a coupling of take is example, when the scene properties of this mobile terminal is scene properties I, information acquisition device 203 to be sent is inquired about according to the scene properties I of this obtained mobile terminal, obtains the content subset I of content 1 that the scene properties I of this information to be sent is corresponding and content 2.Subsequently, information acquisition device 203 to be sent generates information to be sent according to content 1 and content 2.
Alternatively, described pre-defined rule is: the content of selecting the front predetermined quantity of relevancy ranking.When this mobile terminal has scene properties I and predetermined quantity while being 3, information acquisition device 203 to be sent is according to the relevance degree of each content and scene properties I in this information to be sent, can determine that the degree of correlation of content 1, content 2, content 3 and scene properties I is higher than the relevance degree of content 4 and scene properties I, therefore chosen content 1, content 2 and content 3, form the content subset I that scene properties I is corresponding.
When search sequence receiving trap 201 extracts search sequence " restaurant " in the received inquiry request from mobile terminal, information acquisition device 203 to be sent is according to search sequence " restaurant ", in information bank to be sent, inquire about, obtain the information one or more to be sent matching with search sequence " restaurant ".The information to be sent of a coupling of take is example, when the scene properties of this mobile terminal is scene properties I, information acquisition device 203 to be sent is inquired about according to the scene properties I of this obtained mobile terminal, obtains the content subset I of content 1 that the scene properties I of this information to be sent is corresponding, content 2 and content 3.Subsequently, information acquisition device 203 to be sent generates information to be sent according to content 1, content 2 with content 3.
Wherein, the content of described information to be sent includes but not limited to: word, phone, mobile consulting instrument, map, application program, tone information plate etc.It will be appreciated by those skilled in the art that; the content of described information to be sent is not limited to above-mentioned enumerate several; any other can be applied to the content of information to be sent of the present invention, within all should being included in protection scope of the present invention, and is contained in this with way of reference.
It will be appreciated by those skilled in the art that; the above obtains the mode of the information to be sent that comprises the one or more contents relevant to described scene properties only for giving an example; any other obtains the mode of the information to be sent that comprises the one or more contents relevant to described scene properties; as can be applicable to the present invention; all should be included in protection scope of the present invention, and be contained in this with way of reference.
Particularly, information provider unit 204 to be sent can comprise: display characteristic determination module (not shown), for according to the current scene properties of described mobile terminal and/or communication capacity information, determine the display characteristic of information to be sent; Information to be sent provides module (not shown), for the information to be sent with determined display characteristic is offered to described mobile terminal.
Wherein, the communication capacity information of described mobile terminal includes but not limited to following at least one information:
D) device attribute of this mobile terminal; Wherein, the device attribute of this mobile terminal includes but not limited to: the screen size of this mobile terminal, operating system, pixel resolution etc.
E) the current available wireless network of this mobile terminal, comprises WiFi or cellular network, and wherein cellular network comprises GSM/GPRS, 3GPP or LTE network;
The communication performance information of this mobile device current location, comprises wireless network bandwidth, wireless signal strength, transmission of wireless signals speed etc.
With example 9 and example 10, illustrate that display characteristic determination module, according to the current scene properties of described mobile terminal and/or communication capacity information, determines the mode of the display characteristic of described information to be sent below.
Example 9
Display characteristic determination module is according to the temporal information of this mobile terminal current location and Weather information, determine this mobile terminal current location such as information such as ambient brightnesss, according to the light situation of determined this mobile terminal current location, determine the display characteristic of described information to be sent subsequently.For example, when display characteristic determination module determines that the current time of living in of mobile terminal is evening, ambient brightness is lower, determines that the indicating characteristic of information to be sent is that background is low key tones such as black, mazarine, and the displaying contents such as word are such as light tones larger with background reflectance such as whites; And work as display characteristic determination module, determine that the current time of living in of mobile terminal is daytime, ambient brightness is higher, the indicating characteristic of determining information to be sent is: background is that the displaying contents such as word are the low key tones larger with background reflectance such as black, mazarine such as light tones such as whites.
Example 10
Display characteristic determination module is according to the device attribute of this mobile terminal, and as the screen size of mobile terminal, pixel resolution etc., determine the display characteristic of described information to be sent.For example, smaller when mobile terminal screen, determine that the indicating characteristic of information to be sent is: the small font of character script for conforming to mobile terminal screen size; And pixel resolution is lower in the device attribute of mobile terminal, determine that the indicating characteristic of information to be sent is: the font of character script for conforming to pixel resolution.
The present invention is according to the scene properties of the search sequence from mobile terminal and this mobile terminal, in information bank to be sent, inquire about, to obtain to comprise, match to described search sequence and the information to be sent of one or more contents relevant with described scene properties, this information to be sent is offered to described mobile terminal.The invention provides information pointer to be sent to described mobile terminal to the search sequence from this mobile terminal and scene properties, the different potential demands for different user under different scenes, offer user by pointed information.
It should be noted that the present invention can be implemented in the assembly of software and/or software and hardware, for example, each device of the present invention can adopt special IC (ASIC) or any other similar hardware device to realize.In one embodiment, software program of the present invention can carry out to realize step mentioned above or function by processor.Similarly, software program of the present invention (comprising relevant data structure) can be stored in computer readable recording medium storing program for performing, for example, and RAM storer, magnetic or CD-ROM driver or flexible plastic disc and similar devices.In addition, steps more of the present invention or function can adopt hardware to realize, for example, thereby as coordinate the circuit of carrying out each step or function with processor.
To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned one exemplary embodiment, and in the situation that not deviating from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore, no matter from which point, all should regard embodiment as exemplary, and be nonrestrictive, scope of the present invention is limited by claims rather than above-mentioned explanation, is therefore intended to be included in the present invention dropping on the implication that is equal to important document of claim and all changes in scope.Any Reference numeral in claim should be considered as limiting related claim.In addition, obviously other unit or step do not got rid of in " comprising " word, and odd number is not got rid of plural number.A plurality of unit of stating in system claim or device also can be realized by software or hardware by a unit or device.The first, the second word such as grade is used for representing title, and does not represent any specific order.
Claims (16)
1. for a method for information to be sent is provided to mobile terminal, wherein, comprising:
-reception is from the search sequence of mobile terminal;
-obtain the scene properties of this mobile terminal;
-according to the scene properties of described search sequence and this mobile terminal, in information bank to be sent, inquire about, to obtain to comprise, match to described search sequence and the information to be sent of one or more contents relevant with described scene properties;
-obtained information to be sent is offered to described mobile terminal.
2. method according to claim 1, wherein, described in obtain to comprise and match to described search sequence and the step of the information to be sent of one or more contents relevant with described scene properties comprises:
-according to described search sequence, in information bank to be sent, inquire about, to obtain the properties collection of the information to be sent matching with described search sequence;
-according to described scene properties, in described properties collection, determine the one or more contents relevant to described scene properties;
-according to determined one or more contents, generate information to be sent.
3. method according to claim 1 and 2, wherein, also comprises:
-according to scene properties and information to be sent, determine the corresponding relation of each content in the properties collection of scene properties and information to be sent;
-set up or upgrade information bank to be sent, the corresponding relation of each content in the properties collection that described information bank to be sent comprises described scene properties and information to be sent.
4. method according to claim 3, wherein, described foundation or the step of upgrading described information bank to be sent comprise:
-according to a plurality of mobile terminals, select the history information of information to be sent, the relevancy ranking of each content and described scene properties in the properties collection of information to be sent in described information bank to be sent is adjusted.
5. method according to claim 2, wherein, describedly determine that the step of the one or more contents relevant to described scene properties comprises:
-according to described scene properties, in described properties collection, determine one or more contents of the information to be sent of the predetermined quantity forward with the relevancy ranking of described scene properties.
6. method according to claim 2, wherein, describedly determine that the step of the one or more contents relevant to described scene properties comprises:
-obtain the history information that this mobile terminal in historical record data storehouse is selected information to be sent;
-according to this mobile terminal, select the history information of information to be sent, from the properties collection of described information to be sent, determine and one or more contents consistent with the content of information to be sent corresponding to described scene properties in described history information.
7. according to the method described in any one in claim 1 to 6, wherein, the described step that information to be sent is offered to described mobile terminal comprises:
-according to the current scene properties of described mobile terminal and/or communication capacity information, determine the display characteristic of information to be sent;
-information to be sent with determined display characteristic is offered to described mobile terminal.
8. according to the method described in any one in claim 1 to 7, wherein, described scene properties comprises following at least one:
The temporal information of-mobile terminal current location;
The positional information of-mobile terminal current location;
The Weather information of-mobile terminal current location.
9. for a device for information to be sent is provided to mobile terminal, wherein, comprising:
Search sequence receiving trap, for receiving the search sequence from mobile terminal;
Scene properties acquisition device, for obtaining the scene properties of this mobile terminal;
Information acquisition device to be sent, be used for according to the scene properties of described search sequence and this mobile terminal, in information bank to be sent, inquire about, to obtain to comprise, match to described search sequence and the information to be sent of one or more contents relevant with described scene properties;
Information provider unit to be sent, for offering described mobile terminal by obtained information to be sent.
10. device according to claim 9, wherein, described information acquisition device to be sent comprises:
Properties collection acquisition module for according to described search sequence, is inquired about in information bank to be sent, to obtain the properties collection of the information to be sent matching with described search sequence;
Content determination module for according to described scene properties, is determined the one or more contents relevant to described scene properties in described properties collection;
Information generating module to be sent, for generating information to be sent according to determined one or more contents.
11. according to the device described in claim 9 or 10, wherein, also comprises:
Corresponding relation determining device, for according to scene properties and information to be sent, determines the corresponding relation of each content in the properties collection of scene properties and information to be sent;
Information bank to be sent is set up updating device, for setting up or upgrading information bank to be sent, the corresponding relation of each content in the properties collection that described information bank to be sent comprises described scene properties and information to be sent.
12. devices according to claim 11, wherein, described information bank to be sent is set up updating device and is comprised:
Adjusting module, for select the history information of information to be sent according to a plurality of mobile terminals, adjusts the relevancy ranking of each content and described scene properties in the properties collection of information to be sent in described information bank to be sent.
13. devices according to claim 10, wherein, described content determination module comprises:
First content is determined submodule, for according to described scene properties, determines one or more contents of the information to be sent of the predetermined quantity forward with the relevancy ranking of described scene properties in described properties collection.
14. devices according to claim 10, wherein, described content determination module comprises:
History information obtains submodule, selects the history information of information to be sent for obtaining this mobile terminal of historical record data storehouse;
Second content is determined submodule, for select the history information of information to be sent according to this mobile terminal, from the properties collection of described information to be sent, determine and one or more contents consistent with the content of information to be sent corresponding to described scene properties in described history information.
15. according to the device described in any one in claim 9 to 14, and wherein, described information provider unit to be sent comprises:
Display characteristic determination module, for according to the current scene properties of described mobile terminal and/or communication capacity information, determines the display characteristic of information to be sent;
Information to be sent provides module, for the information to be sent with determined display characteristic is offered to described mobile terminal.
16. according to the device described in any one in claim 9 to 15, and wherein, described scene properties comprises following at least one:
The temporal information of-mobile terminal current location;
The positional information of-mobile terminal current location;
The Weather information of-mobile terminal current location.
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