CN104657474A - Advertisement display method, advertisement inquiring server and client side - Google Patents
Advertisement display method, advertisement inquiring server and client side Download PDFInfo
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- CN104657474A CN104657474A CN201510083680.2A CN201510083680A CN104657474A CN 104657474 A CN104657474 A CN 104657474A CN 201510083680 A CN201510083680 A CN 201510083680A CN 104657474 A CN104657474 A CN 104657474A
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Abstract
The invention relates to the field of Internet, discloses an advertisement display method, an advertisement inquiring server and a client side, and aims to solve the technical problem in the prior art that the advertisement arrival rate is reduced as unsafe factors can appear in a webpage. The advertisement display method is applied to the advertisement inquiring server and comprises the steps of receiving a first inquiring request which is sent by a browser based on a visited page, wherein the first inquiring request is used for obtaining corresponding first advertisement content in the visited page and can be sent to the advertisement inquiring server when the browser determines that the visited page is unsafe; inquiring in an advertisement delivering platform according to the first inquiring request, and obtaining the first advertisement content corresponding to the visited page; sending the first advertisement content to the browser, and enabling the first advertisement content to be displayed on the browser. According to the advertisement display method, the advertisement inquiring server and the client side, disclosed by the invention, the technical effect of increasing the advertisement arrival rate is achieved.
Description
Technical field
The present invention relates to internet arena, particularly relate to a kind of advertisement demonstration method, advertising inquiry server and client.
Background technology
User is when certain page accessed by needs, first can by browser input corresponding " URL ", then the browser server that " URL " is sent to security firm is to inquire " URL " whether safety, if the result that the server of security firm returns determines " URL " safety, then obtain the resource at URL place, and be showed in browser; And if user likely can have access to unintentionally the page hung horse or comprise malicious code when surfing the Net, then the result that the server of security firm returns is then that " URL " is dangerous.
In this case, browser all can carry out the safe early warning of respective page usually by the malicious function of report, when reporting poison, the alert box such as " this may be false sale website ", " you exist risk in the website of access " may be ejected, content simultaneously in the page does not often all load due to safety factor, define blank page, thus the advertisement in the script page can not shown, reduce the arrival rate of advertisement.
Summary of the invention
The invention provides a kind of advertisement demonstration method, advertising inquiry server and client, to solve because webpage there will be unsafe factor in prior art, thus the technical matters causing advertisement arrival rate to reduce.
First aspect, the embodiment of the present invention provides a kind of advertisement demonstration method, is applied to advertising inquiry server, comprises:
Receive the first inquiry request that browser sends based on the accessed page, wherein, described first inquiry request is for obtaining the first ad content corresponding in the described accessed page, and when described browser determines that the described accessed page is dangerous, send to described advertising inquiry server;
Inquire about in advertisement launching platform according to described first inquiry request, obtain and the first ad content corresponding to the described accessed page;
Described first ad content is sent to described browser, makes the first ad content described in described browser-presented.
Optionally, describedly to inquire about in advertisement launching platform according to described first inquiry request, specifically comprise:
Determine the user's theme corresponding to the described accessed page, and described user's theme is added described first inquiry request;
Inquire about in described advertisement launching platform according to described first inquiry request and obtain described first ad content corresponding with described user's theme.
Optionally, describedly to inquire about in advertisement launching platform according to described first inquiry request, obtain and the first ad content corresponding to the described accessed page, specifically comprise:
Determine at least one advertisement launching platform throwing in the second ad content to the described accessed page, described second ad content is specially: the ad content that the described accessed page is shown when described accessed Pages Security;
Targeted advertisement content is obtained respectively from least one advertisement launching platform described;
Screen from described targeted advertisement content, obtain described first ad content.
Optionally, describedly determine at least one advertisement launching platform throwing in the second ad content to the described accessed page, specifically comprise:
Obtain the identification information of the described accessed page;
Based on the corresponding relation before identification information and advertisement launching platform, determine at least one advertisement launching platform described.
Optionally, describedly determine at least one advertisement launching platform throwing in the second ad content to the described accessed page, specifically comprise:
The second inquiry request of described second ad content is sent to multiple advertisement launching platform;
Based on the response message that at least one advertisement launching platform described produces described second inquiry request, determine at least one advertisement launching platform described.
Optionally, also comprise: the Query Result of described first inquiry request in advertisement launching platform, for time empty, searched for the advertising message that described second ad content is corresponding, and captured described advertising message as described targeted advertisement content in the whole network.
Optionally, describedly to screen from described targeted advertisement content, obtain described first ad content, specifically comprise:
Described first ad content is determined based on each described targeted advertisement content displaying speed separately.
Second aspect, the embodiment of the present invention provides a kind of advertisement demonstration method, is applied to client, comprising:
Receive the network access request that user produces;
Judge the requested page corresponding to described network access request whether safety;
When the described requested page is dangerous, send the first inquiry request to advertising inquiry server, to be obtained the first ad content corresponding to described network access request by described first inquiry request;
Show described first ad content.
Optionally, described first ad content is identical with described second ad content, and described second ad content is specially: the ad content that the described accessed page is shown when described accessed Pages Security.
The third aspect, the embodiment of the present invention provides a kind of advertising inquiry server, comprising:
Receiver module, for receiving the first inquiry request that browser sends based on the accessed page, wherein, described first inquiry request is for obtaining the first ad content corresponding in the described accessed page, and when described browser determines that the described accessed page is dangerous, send to described advertising inquiry server;
Enquiry module, for inquiring about in advertisement launching platform according to described first inquiry request, obtains and the first ad content corresponding to the described accessed page;
Sending module, for described first ad content is sent to described browser, makes the first ad content described in described browser-presented.
Optionally, described enquiry module, specifically comprises:
First determining unit, for determining the user's theme corresponding to the described accessed page, and adds described first inquiry request by described user's theme;
Query unit, obtains described first ad content corresponding with described user's theme for inquiring about in described advertisement launching platform according to described first inquiry request.
Optionally, described enquiry module, specifically comprises:
Second determining unit, for determining at least one advertisement launching platform throwing in the second ad content to the described accessed page, described second ad content is specially: the ad content that the described accessed page is shown when described accessed Pages Security;
Acquiring unit, for obtaining targeted advertisement content respectively from least one advertisement launching platform described;
Screening unit, for screening from described targeted advertisement content, obtains described first ad content.
Optionally, described second determining unit, specifically comprises:
Obtain subelement, for obtaining the identification information of the described accessed page;
First determines subelement, for based on the corresponding relation before identification information and advertisement launching platform, determines at least one advertisement launching platform described.
Optionally, described second determining unit, specifically comprises:
Send subelement, for sending the second inquiry request of described second ad content to multiple advertisement launching platform;
Second determines subelement, for the response message produced described second inquiry request based at least one advertisement launching platform described, determines at least one advertisement launching platform described.
Optionally, also comprise:
Search module, when being empty for the Query Result of described first inquiry request in advertisement launching platform, searching for the advertising message that described second ad content is corresponding, and captures described advertising message as described targeted advertisement content in the whole network.
Optionally, described screening unit, specifically for:
Described first ad content is determined based on each described targeted advertisement content displaying speed separately.
Fourth aspect, the embodiment of the present invention provides a kind of client, comprising:
Receiver module, for receiving the network access request that user produces;
Judge module, for judging the requested page corresponding to described network access request whether safety;
Acquisition module, for when the described requested page is dangerous, sends the first inquiry request to advertising inquiry server, to be obtained the first ad content corresponding to described network access request by described first inquiry request;
Display module, for showing described first ad content.
Optionally, described first ad content is identical with described second ad content, and described second ad content is specially: the ad content that the described accessed page is shown when described accessed Pages Security.
Beneficial effect of the present invention is as follows:
Due in embodiments of the present invention, first advertising inquiry server receives the first inquiry request that browser sends based on the accessed page, wherein, first inquiry request is for obtaining the first ad content corresponding in the accessed page, and when browser determines that the accessed page is dangerous, send to advertising inquiry server; Then inquire about in advertisement launching platform according to the first inquiry request, obtain and the first ad content corresponding to the accessed page; Finally the first ad content is sent to browser, makes browser-presented first ad content.Namely create utilization to a certain degree to unsafe page, advertisement is loaded by the impact of page exception, user is seen, and the probability of advertisement improves, and improves the arrival rate of advertisement, improves the effect of ad content;
Further, because the program is when the accessed page is dangerous, still the first ad content can be thrown at the accessed page, so, can to ensure when the accessed page is dangerous also to take ad click flow for advertisement launching platform.
Accompanying drawing explanation
Fig. 1 is the process flow diagram of embodiment of the present invention first aspect advertisement demonstration method;
Fig. 2 is schematic diagram mutual between the server of browser in embodiment of the present invention advertisement demonstration method, advertising inquiry server, safe producer;
Fig. 3 is for obtaining the process flow diagram with the first ad content corresponding to the accessed page to advertisement launching platform inquiry in embodiment of the present invention advertisement demonstration method;
Fig. 4 is the process flow diagram of embodiment of the present invention second aspect advertisement demonstration method;
Fig. 5 is the structural drawing of the advertising inquiry server of the embodiment of the present invention third aspect;
Fig. 6 is the structural drawing of the client of embodiment of the present invention fourth aspect.
Embodiment
The invention provides a kind of advertisement demonstration method, advertising inquiry server and client, to solve because webpage there will be unsafe factor in prior art, thus the technical matters causing advertisement arrival rate to reduce.
Technical scheme in the embodiment of the present application is solve above-mentioned technical matters, and general thought is as follows:
First advertising inquiry server receives the first inquiry request that browser sends based on the accessed page, wherein, first inquiry request for obtaining the first ad content corresponding in the accessed page, and when browser determines that the accessed page is dangerous, sends to advertising inquiry server; Then inquire about in advertisement launching platform according to the first inquiry request, obtain and the first ad content corresponding to the accessed page; Finally the first ad content is sent to browser, makes browser-presented first ad content.Namely create utilization to a certain degree to unsafe page, advertisement is loaded by the impact of page exception, user is seen, and the probability of advertisement improves, and improves the arrival rate of advertisement, improves the effect of ad content;
Further, because the program is when the accessed page is dangerous, still the first ad content can be thrown at the accessed page, so, can to ensure when the accessed page is dangerous also to take ad click flow for advertisement launching platform.In order to better understand technique scheme, below by accompanying drawing and specific embodiment, technical solution of the present invention is described in detail, the specific features being to be understood that in the embodiment of the present invention and embodiment is the detailed description to technical solution of the present invention, instead of the restriction to technical solution of the present invention, when not conflicting, the technical characteristic in the embodiment of the present invention and embodiment can combine mutually.
First aspect, the embodiment of the present invention provides a kind of advertisement demonstration method, is applied to advertising inquiry server, please refer to Fig. 1, comprising:
Step S101: receive the first inquiry request that browser sends based on the accessed page, wherein, first inquiry request for obtaining the first ad content corresponding in the accessed page, and when browser determines that the accessed page is dangerous, sends to advertising inquiry server;
Step S102: inquire about in advertisement launching platform according to the first inquiry request, obtains and the first ad content corresponding to the accessed page;
Step S103: the first ad content is sent to browser, makes browser-presented first ad content.
In step S101, client-side as: functional mobile phone, smart mobile phone, panel computer, computer etc. have the electronic equipment of network access functions, and for electronic equipment specifically which kind of electronic equipment, the embodiment of the present application does not do concrete restriction.
For example, as shown in Figure 2, user is when the accessed page accessed by needs, first, the accessed page is opened in the address field Input Address information of browser or click corresponding link in certain page after, such as, input following address information, or in the result page of search engine, click corresponding link: http://j.news.163.com/docs/99/2015021008/AI34ENL29001ENL3.html# jnewsindex guess1; Browser obtains the address information of user's input, then address information is sent to the server of security firm, the accessed page corresponding to address information whether safety is judged by the server of security firm, if the judged result that the server of security firm issues shows accessed Pages Security, then browser accesses the accessed page by the address information that user inputs; If the judged result that the server of security firm issues shows that the accessed page is dangerous, browser then sends the first inquiry request to advertising inquiry server, and then obtains ad content corresponding to the accessed page by advertising inquiry server.Wherein, can comprise the identification information of the accessed page in the inquiry request of transmission, this identification information is such as being queried the URL information of the page, the character string information uniquely characterizing the accessed page etc.
In step S102, the first ad content can comprise picture materials and the advertisement link of advertisement link.
For example, picture materials is such as: static images (such as: jpg, PNG form), dynamic picture (such as: gif, flash form) etc.
The first ad content obtained in step S102 can be the ad content of various ways, and the two kinds of forms enumerated below are wherein introduced, and certainly, in specific implementation process, is not limited to following two kinds of situations.In addition, when not conflicting, two kinds of situations can combinationally use below.
The first, the first ad content is identical with the second ad content, and the second ad content is specially: the ad content that the accessed page is shown when accessed Pages Security.
For example, advertising inquiry server is when first ad content corresponding with the accessed page to advertisement launching platform inquiry, need to inquire about that these advertisement launching platforms throw at the accessed page is what advertisement, and then the first ad content that the first ad content obtained is shown when being in normal condition with the accessed page is identical, thus reach the technique effect that can recover original ad content that the accessed page is shown.
The second, the advertisement launching platform of the first ad content belongs at least one advertisement launching platform of input second ad content, and the second ad content is specially: the ad content that the accessed page is shown when accessed Pages Security.
For example, advertising inquiry server is when first ad content corresponding with the accessed page to advertisement launching platform inquiry, which advertisement launching platform of dominant query has thrown in advertisement at the accessed page respectively, then from these advertisement launching platforms, searches the first ad content respectively.In this case, the first ad content found can be identical with the second ad content, also can only express the meaning identical, and be better than the second ad content representing in form (picture size, colourity etc.), thus enhance the display effect that the second ad content originally reaches, so can bring ad click flow for original advertisement launching platform on the one hand, the ad content thrown on the other hand is also more flexible.
And if above two kinds are obtained the mode of the first ad contents and to combine use, then first advertising inquiry server needs to determine which advertisement launching platform has thrown in advertisement in the accessed page, on the other hand, needing again to determine that these advertisement launching platforms throw in separately respectively at the accessed page is any advertisement, and then finally from these advertisement launching platforms, choose first ad content identical with the second ad content is shown in browser.In this case, ad click flow can be brought for original advertisement launching platform on the one hand, also can recover original ad content that the accessed page is shown on the other hand.
In step S102, the first ad content can be obtained from any one advertisement launching platform all advertisement launching platforms, and as a preferred embodiment, obtain and the first ad content corresponding to the accessed page to advertisement launching platform inquiry, please refer to Fig. 3, specifically comprise:
Step S301: determine at least one advertisement launching platform throwing in the second ad content to the accessed page, the second ad content is specially: the ad content that the accessed page is shown when accessed Pages Security;
Step S302: obtain targeted advertisement content respectively from least one advertisement launching platform;
Step S303: screen from targeted advertisement content, obtains the first ad content.
By above-mentioned preferred scheme, can ensure that the first obtained ad content is the ad content obtained from original advertisement launching platform, and then bring ad click flow for original advertisement launching platform.
In step S301, can determine at least one advertisement launching platform in several ways, two kinds of enumerating below are wherein introduced, and certainly, in specific implementation process, are not limited to following two kinds of situations.
①
Obtain the identification information of the accessed page;
Based on the corresponding relation before identification information and advertisement launching platform, determine at least one advertisement launching platform.
For example, the behavior that the whole network user clicks ad content can be analyzed in client, and then determine corresponding relation between the identification information of the accessed page and advertisement launching platform, such as: user clicks the url of ad content at every turn, just obtain the url of the advertising display jumped to, then reported to advertising inquiry server.By browser report of user Visitor Logs, a large amount of advertising display url can be obtained, then characteristic of correspondence string is extracted respectively to these advertising displays url, just can determine the accessed page distinguish at least one corresponding advertisement launching platform, and then the corresponding relation formed between the accessed page and advertisement launching platform, such as: the accessed page-" advertisement launching platform 1, advertisement launching platform 2 ... advertisement launching platform n.
And in the inquiry request of the client that advertising inquiry server receives, comprise the identification information of the accessed page, so directly just can be inquired about at least one advertisement launching platform obtaining and throw in advertisement at the accessed page by this identification information.
Due in such scheme, directly determine at least one advertisement launching platform by the corresponding relation between identification information and advertisement launching platform, and do not need to inquire about to all advertisement launching platforms, the accuracy of determined advertisement putting can be ensured on the one hand, can not cause existing problem that advertisement launching platform pretends to be (such as: certain advertisement launching platform does not throw in advertisement in a certain website, but feed back it and threw in advertisement in this website), on the other hand, also can improve processing speed, and reduce Internet Transmission burden.
②
The second inquiry request is sent to multiple advertisement launching platform;
The response message produced based at least one advertisement launching platform determines at least one advertisement launching platform.
For example, namely advertising inquiry server what advertisement launching platform uncertain has thrown in advertisement at the accessed page, so need mass-sending second inquiry request, to inquire whether these advertisement launching platforms have thrown in ad content to the accessed page, wherein, advertising inquiry server can send the second inquiry request to all advertisement launching platforms, and in order to prevent from existing the situation that advertisement launching platform is pretended to be, then also only can send the first inquiry request to credit appraisal value higher than the advertisement launching platform of the first preset value.
Wherein, advertising inquiry server can monitor the credit situation of each advertisement launching platform, if there is the situation of pretending to be advertisement putting, then reduce the credit appraisal value of corresponding advertisement launching platform based on this, and then the credit appraisal value of all advertisement launching platforms is monitored.
Pass through such scheme, the comprehensive of determined advertisement launching platform can be ensured, in 1. kind scheme, owing to being that the situation of url institute redirect of statistics ad content is to determine original advertisement launching platform, wherein presumable advertisement launching platform has thrown in ad content at the accessed page, but the not redirect when user clicks, so it is not added up into original advertisement launching platform, namely the 1. plant scheme and can there is omission, adopt first scheme then can not there is this problem.
Further, in the 2. kind scheme, do not need the corresponding relation in advertising inquiry server between storaging mark information and advertisement launching platform, can reduce the storage burden of advertising inquiry server yet.
In addition, in 2. kind scheme, if advertising inquiry server only sends the first inquiry request to credit appraisal value higher than the advertisement launching platform of the first preset value, then except can ensure determined advertisement launching platform comprehensive except, the situation of pretending to be advertisement launching platform can also be reduced as far as possible.
In step S302, if advertising inquiry server adopts mode of 1. planting to determine that at least one advertisement launching platform is talked about, then after determining at least one advertisement launching platform, directly to the ad content that these advertisement launching platform acquisition request are corresponding; And if advertising inquiry server adopts the mode of 2. planting to determine at least one advertisement launching platform, then just contain corresponding ad content in the acknowledges requests of at least one advertisement launching platform.
Wherein in step S302, each ad content in targeted advertisement content comprises respectively: the page material of advertisement link and advertisement link.
Advertisement launching platform is when obtaining the picture materials of ad content, directly picture materials may be obtained from its storer, if and advertisement launching platform has thrown in advertisement to multiple website, also can to the station for acquiring picture materials of these correspondences, wherein, advertisement launching platform can judge that the picture materials of which website in this multiple website is in effective status, then from these websites, select one to obtain picture materials again based on the display effect (size, colourity etc. of picture) of picture materials, thus the validity of obtained page material can be ensured.
As further preferred embodiment, inquire about in advertisement launching platform according to the first inquiry request, specifically comprise:
Determine user's theme corresponding to the accessed page and user's theme is added the first inquiry request;
Inquire about in advertisement launching platform according to the first inquiry request and obtain first ad content corresponding with user's theme.
For example, client can obtain the target journaling of user before the accessed page of access, then target journaling is analyzed, such as: what obtain that user enters the accessed page clicks and enters page, and then user's theme of user is determined based on this, this user's theme often characterizing consumer demand, then user's theme is sent to advertising inquiry server by client, or target journaling directly can be sent to advertising inquiry server by client, then user's theme is determined by advertising inquiry server analysis, and then advertising inquiry server is when sending the first inquiry request to advertisement launching platform, only request obtains the first ad content corresponding with user's theme in the accessed page, in this case, first ad content of meeting consumers' demand can either be obtained, volume of transmitted data can be reduced again simultaneously.
Such as: suppose that the suffix clicking and entering page that user clicks and enters the accessed page is called sport, then determine that the type (being also user's theme) clicking and entering page is physical culture, in this case, then advertising inquiry server only obtains the first ad content (such as: the ad content of sporting goods shop, ad content of physical culture training etc.) that in the accessed page, physical culture is relevant.
Suppose that the tag characterization clicking and entering page correspondence that user clicks and enters the accessed page is the educational page, then user themes as education, in this case, then only obtain in the accessed page and educate relevant the first ad content (such as: the ad content of training organization, ad content of bookstore etc.).
In step S303, can filter out the first ad content in several ways from targeted advertisement content, three kinds of enumerating below are wherein introduced, and certainly, in specific implementation process, are not limited to following three kinds of situations.
①
Displaying speed based on ad content each in each targeted advertisement content determines the first ad content.
For example, advertising inquiry server is after the targeted advertisement content receiving the transmission of at least one advertisement launching platform, weight marking can be carried out respectively by the attribute such as loading velocity, website rank of corresponding website for the advertisement link of each targeted advertisement content, and then determine the loading velocity of this at least one advertisement link, then the targeted advertisement content of a loading velocity faster corresponding to advertisement link is obtained as the first ad content, preferably, the targeted advertisement content corresponding to advertisement link selecting loading velocity the fastest is as the first ad content.
In addition, when screening in targeted advertisement content, can also be whether the display effect etc. of high-quality website, page material with reference to it.
Such as, when select target ad content, first from all targeted advertisement content, filter out targeted advertisement content corresponding to high-quality website, then from targeted advertisement content corresponding to high-quality website, filter out the fastest targeted advertisement content of loading velocity as the first ad content;
Again such as, when select target ad content, first the resolution selecting page material is greater than default resolution (such as: 800px*600px, can certainly be other resolution) targeted advertisement content, then therefrom filter out the fastest targeted advertisement content of loading velocity as first ad content etc.
②
Determine the web page access theme of user's accessed web page of client;
Filter out from targeted advertisement content be greater than the second preset value with the Similarity value of web page access theme web page contents as the first web page contents.
For example, what first client can obtain that user clicks and enters the accessed page clicks and enters link, then by clicking and entering link or the page clicked and entered corresponding to link determines the web page access theme of user's accessed web page, then advertising inquiry server is reported to, certain client also can be sent to advertising inquiry server by clicking and entering link, by advertising inquiry server determination web page access theme.Such as: suppose that the suffix clicking and entering link that user clicks and enters the accessed page is called sport, then the type (also i.e. web page access theme) determining to click and enter link is physical culture.Especially, link is clicked and entered based on the point in search results pages, can according to query string determination web page access theme, as, in the search results pages of " Adidas ", what user triggered the accessed page clicks and enters link, then the web page access theme clicking and entering link corresponding is " Adidas ", can determine the first ad content in the accessed page according to this web page access theme.
Wherein, each advertisement launching platform sends different ad contents may to advertising inquiry server, in this case, then can the ad content that each advertisement launching platform is sent to be analyzed, and then from least one ad content, filter out user access theme as the first ad content, such as: if user's access themes as: physical culture, then from least one ad content, the relevant ad content of physical culture is filtered out as the first ad content; If user's access themes as: education, then from least one ad content, filter out the relevant ad content of education as first ad content etc.
Can ensure that the first ad content can be fitted the hobby of user by such scheme, and then improve the utilization factor of the first ad content.
③
Determine the web page access theme of user's accessed web page of client;
From targeted advertisement content, filter out M the ad content being greater than the second preset value with the Similarity value of web page access theme, M is positive integer;
Filter out from M ad content and show that fastest ad content is as the first web page contents.
For example, multiple ad content being greater than the second preset value with the Similarity value of web page access theme may be there is in targeted advertisement content, in this case, in order to improve the access speed of ad content, then can select from this M ad content and show that fastest ad content is as the first ad content.By the program, can ensure that on the one hand the first ad content can be fitted the hobby of user, and then improve the utilization factor of the first ad content, on the other hand, also can improve the loading velocity of the first ad content.
As further preferred embodiment, when the Query Result of the first inquiry request in advertisement launching platform is empty, in the whole network, searches for the advertising message that the second ad content is corresponding, and capture advertising message as targeted advertisement content.
For example, browser can prestore the parameter information corresponding to the second ad content, such as: the label information of the second ad content, heading message, image thumbnails etc., after browser determines that the accessed page is dangerous, parameter information corresponding to second ad content can be sent to advertising inquiry server, then advertising inquiry server based on the first inquiry request when the Query Result of advertisement launching platform is empty, then search for according to parameter information the whole network of the second ad content, such as: search for using label information or heading message as keyword, carry out using image thumbnails as image searching for etc., and then determine corresponding targeted advertisement content, browser is sent to as the first ad content using searching for after the second ad content obtained captures, still can normally show the second ad content at browser.
Second aspect, based on same inventive concept, the embodiment of the present invention provides a kind of advertisement demonstration method, is applied to client, please refer to Fig. 4, comprising:
Step S401: receive the network access request that user produces;
Step S402: judge the accessed page corresponding to network access request whether safety;
Step S403a: when the accessed page is dangerous, send the first inquiry request to advertising inquiry server, to obtain the first ad content corresponding to network access request by the first inquiry request;
Step S404: show the first ad content.
Step S403b: when accessed Pages Security, the network directly by comprising in network access request connects the accessed page of acquisition and shows the accessed page.
Optionally, the first ad content is identical with the second ad content, and the second ad content is specially: the ad content that the accessed page is shown when accessed Pages Security; And/or
The advertisement launching platform of the first ad content belongs at least one advertisement launching platform of input second ad content, and the second ad content is specially: the ad content that the accessed page is shown when accessed Pages Security.
Optionally, after obtaining the first ad content corresponding to network access request to advertising inquiry server, method also comprises:
Parameter information is sent to advertising inquiry server, parameter information is for determining the web page access theme of user's accessed web page of client, to make advertising inquiry server based on web page access theme, filter out from least one ad content be greater than the second preset value with the Similarity value of web page access theme web page contents as the first web page contents.
Optionally, after obtaining the first ad content corresponding to network access request to advertising inquiry server, method also comprises:
Parameter information is sent to client, parameter information is for determining the web page access theme of user's accessed web page of client, to make to filter out M the ad content being greater than the second preset value with the Similarity value of web page access theme at least one ad content of advertising inquiry server, M is positive integer; Then filter out from M ad content and show that fastest ad content is as the first ad content.
The third aspect, based on same inventive concept, the embodiment of the present invention provides a kind of advertising inquiry server, please refer to Fig. 5, comprising:
Receiver module 50, for receiving the first inquiry request that browser sends based on the accessed page, wherein, the first inquiry request is for obtaining the first ad content corresponding in the accessed page, and when browser determines that the accessed page is dangerous, send to advertising inquiry server;
Enquiry module 51, for inquiring about in advertisement launching platform according to the first inquiry request, obtains and the first ad content corresponding to the accessed page;
Sending module 52, for the first ad content is sent to browser, makes browser-presented first ad content.
Optionally, enquiry module 51, specifically comprises:
First determining unit, for determining the user's theme corresponding to the accessed page, and adds the first inquiry request by user's theme;
Query unit, obtains first ad content corresponding with user's theme for inquiring about in advertisement launching platform according to the first inquiry request.
Optionally, enquiry module 51, specifically comprises:
Second determining unit, for determining at least one advertisement launching platform throwing in the second ad content to the accessed page, the second ad content is specially: the ad content that the accessed page is shown when accessed Pages Security;
Acquiring unit, for obtaining targeted advertisement content respectively from least one advertisement launching platform;
Screening unit, for screening from targeted advertisement content, obtains the first ad content.
Optionally, the second determining unit, specifically comprises:
Obtain subelement, for obtaining the identification information of the accessed page;
First determines subelement, for based on the corresponding relation before identification information and advertisement launching platform, determines at least one advertisement launching platform.
Optionally, the second determining unit, specifically comprises:
Send subelement, for sending the second inquiry request of the second ad content to multiple advertisement launching platform;
Second determines subelement, for the response message produced the second inquiry request based at least one advertisement launching platform, determines at least one advertisement launching platform.
Optionally, also comprise:
Search module, when being empty for the Query Result of the first inquiry request in advertisement launching platform, searching for the advertising message that the second ad content is corresponding, and captures advertising message as targeted advertisement content in the whole network.
Optionally, screening unit, specifically for:
The first ad content is determined based on each targeted advertisement content displaying speed separately.
Fourth aspect, based on same inventive concept, the embodiment of the present invention provides a kind of client, please refer to Fig. 6, comprising:
Receiver module 60, for receiving the network access request that user produces;
Judge module 61, for judging the requested page corresponding to network access request whether safety;
Acquisition module 62, for when the accessed page is dangerous, sends the first inquiry request to advertising inquiry server, to be obtained the first ad content corresponding to network access request by the first inquiry request;
Display module 63, for showing the first ad content.
Optionally, the first ad content is identical with the second ad content, and the second ad content is specially: the ad content that the accessed page is shown when accessed Pages Security.
The one or more embodiment of the present invention, at least has following beneficial effect:
Due in embodiments of the present invention, first advertising inquiry server receives the first inquiry request that browser sends based on the accessed page, wherein, first inquiry request is for obtaining the first ad content corresponding in the accessed page, and when browser determines that the accessed page is dangerous, send to advertising inquiry server; Then inquire about in advertisement launching platform according to the first inquiry request, obtain and the first ad content corresponding to the accessed page; Finally the first ad content is sent to browser, makes browser-presented first ad content.Namely create utilization to a certain degree to unsafe page, advertisement is loaded by the impact of page exception, user is seen, and the probability of advertisement improves, and improves the arrival rate of advertisement, improves the effect of ad content;
Further, because the program is when the accessed page is dangerous, still the first ad content can be thrown at the accessed page, so, can to ensure when the accessed page is dangerous also to take ad click flow for advertisement launching platform.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disk memory, CD-ROM, optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the process flow diagram of the method for the embodiment of the present invention, equipment (system) and computer program and/or block scheme.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block scheme and/or square frame and process flow diagram and/or block scheme and/or square frame.These computer program instructions can being provided to the embedded controller of multi-purpose computer, special purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the embedded controller of computing machine or other programmable data processing device produce device for realizing the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
These computer program instructions also can be loaded in computing machine or other programmable data processing device, make on computing machine or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computing machine or other programmable devices is provided for the step realizing the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
Although describe the preferred embodiments of the present invention, those skilled in the art once obtain the basic creative concept of cicada, then can make other change and amendment to these embodiments.So claims are intended to be interpreted as comprising preferred embodiment and falling into all changes and the amendment of the scope of the invention.
Obviously, those skilled in the art can carry out various change and modification to the embodiment of the present invention and not depart from the spirit and scope of the embodiment of the present invention.Like this, if these amendments of the embodiment of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (18)
1. an advertisement demonstration method, is applied to advertising inquiry server, it is characterized in that, comprising:
Receive the first inquiry request that browser sends based on the accessed page, wherein, described first inquiry request is for obtaining the first ad content corresponding in the described accessed page, and when described browser determines that the described accessed page is dangerous, send to described advertising inquiry server;
Inquire about in advertisement launching platform according to described first inquiry request, obtain and the first ad content corresponding to the described accessed page;
Described first ad content is sent to described browser, makes the first ad content described in described browser-presented.
2. the method for claim 1, is characterized in that, describedly inquires about in advertisement launching platform according to described first inquiry request, specifically comprises:
Determine the user's theme corresponding to the described accessed page, and described user's theme is added described first inquiry request;
Inquire about in described advertisement launching platform according to described first inquiry request and obtain described first ad content corresponding with described user's theme.
3. the method for claim 1, is characterized in that, describedly inquires about in advertisement launching platform according to described first inquiry request, obtains and the first ad content corresponding to the described accessed page, specifically comprises:
Determine at least one advertisement launching platform throwing in the second ad content to the described accessed page, described second ad content is specially: the ad content that the described accessed page is shown when described accessed Pages Security;
Targeted advertisement content is obtained respectively from least one advertisement launching platform described;
Screen from described targeted advertisement content, obtain described first ad content.
4. method as claimed in claim 3, is characterized in that, describedly determines at least one advertisement launching platform throwing in the second ad content to the described accessed page, specifically comprises:
Obtain the identification information of the described accessed page;
Based on the corresponding relation before identification information and advertisement launching platform, determine at least one advertisement launching platform described.
5. method as claimed in claim 3, is characterized in that, describedly determines at least one advertisement launching platform throwing in the second ad content to the described accessed page, specifically comprises:
The second inquiry request of described second ad content is sent to multiple advertisement launching platform;
Based on the response message that at least one advertisement launching platform described produces described second inquiry request, determine at least one advertisement launching platform described.
6. method as claimed in claim 3, it is characterized in that, also comprise: the Query Result of described first inquiry request in advertisement launching platform, for time empty, searched for the advertising message that described second ad content is corresponding, and captured described advertising message as described targeted advertisement content in the whole network.
7. the method as described in as arbitrary in claim 3-5, is characterized in that, describedly screens from described targeted advertisement content, obtains described first ad content, specifically comprises:
Described first ad content is determined based on each described targeted advertisement content displaying speed separately.
8. an advertisement demonstration method, is applied to client, it is characterized in that, comprising:
Receive the network access request that user produces;
Judge the accessed page corresponding to described network access request whether safety;
When the described accessed page is dangerous, send the first inquiry request to advertising inquiry server, to be obtained the first ad content corresponding to described network access request by described first inquiry request;
Show described first ad content.
9. method as claimed in claim 8, it is characterized in that, described first ad content is identical with described second ad content, and described second ad content is specially: the ad content that the described accessed page is shown when described accessed Pages Security.
10. an advertising inquiry server, is characterized in that, comprising:
Receiver module, for receiving the first inquiry request that browser sends based on the accessed page, wherein, described first inquiry request is for obtaining the first ad content corresponding in the described accessed page, and when described browser determines that the described accessed page is dangerous, send to described advertising inquiry server;
Enquiry module, for inquiring about in advertisement launching platform according to described first inquiry request, obtains and the first ad content corresponding to the described accessed page;
Sending module, for described first ad content is sent to described browser, makes the first ad content described in described browser-presented.
11. advertising inquiry servers as claimed in claim 10, it is characterized in that, described enquiry module, specifically comprises:
First determining unit, for determining the user's theme corresponding to the described accessed page, and adds described first inquiry request by described user's theme;
Query unit, obtains described first ad content corresponding with described user's theme for inquiring about in described advertisement launching platform according to described first inquiry request.
12. advertising inquiry servers as claimed in claim 10, it is characterized in that, described enquiry module, specifically comprises:
Second determining unit, for determining at least one advertisement launching platform throwing in the second ad content to the described accessed page, described second ad content is specially: the ad content that the described accessed page is shown when described accessed Pages Security;
Acquiring unit, for obtaining targeted advertisement content respectively from least one advertisement launching platform described;
Screening unit, for screening from described targeted advertisement content, obtains described first ad content.
13. advertising inquiry servers as claimed in claim 12, it is characterized in that, described second determining unit, specifically comprises:
Obtain subelement, for obtaining the identification information of the described accessed page;
First determines subelement, for based on the corresponding relation before identification information and advertisement launching platform, determines at least one advertisement launching platform described.
14. advertising inquiry servers as claimed in claim 12, it is characterized in that, described second determining unit, specifically comprises:
Send subelement, for sending the second inquiry request of described second ad content to multiple advertisement launching platform;
Second determines subelement, for the response message produced described second inquiry request based at least one advertisement launching platform described, determines at least one advertisement launching platform described.
15. advertising inquiry servers as claimed in claim 12, is characterized in that, also comprise:
Search module, when being empty for the Query Result of described first inquiry request in advertisement launching platform, searching for the advertising message that described second ad content is corresponding, and captures described advertising message as described targeted advertisement content in the whole network.
16. as arbitrary in claim 12-14 as described in advertising inquiry server, it is characterized in that, described screening unit, specifically for:
Described first ad content is determined based on each described targeted advertisement content displaying speed separately.
17. 1 kinds of clients, is characterized in that, comprising:
Receiver module, for receiving the network access request that user produces;
Judge module, for judging the requested page corresponding to described network access request whether safety;
Acquisition module, for when the described requested page is dangerous, sends the first inquiry request to advertising inquiry server, to be obtained the first ad content corresponding to described network access request by described first inquiry request;
Display module, for showing described first ad content.
18. clients as claimed in claim 17, it is characterized in that, described first ad content is identical with described second ad content, and described second ad content is specially: the ad content that the described accessed page is shown when described accessed Pages Security.
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| CN201510083680.2A CN104657474A (en) | 2015-02-16 | 2015-02-16 | Advertisement display method, advertisement inquiring server and client side |
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| CN201510083680.2A CN104657474A (en) | 2015-02-16 | 2015-02-16 | Advertisement display method, advertisement inquiring server and client side |
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Application publication date: 20150527 |