CN104035964A

CN104035964A - Method and device for providing credit-related information

Info

Publication number: CN104035964A
Application number: CN201410209136.3A
Authority: CN
Inventors: 张素萍; 何晓航; 于倩; 张振平
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2014-05-16
Filing date: 2014-05-16
Publication date: 2014-09-10

Abstract

The invention provides a method and network device for acquiring credit-related information. The method comprises the steps of acquiring user input, determining whether the credit-related information of a corresponding entity needs to be acquired according to the user input, acquiring the credit-related information of the corresponding entity when it is determined that the credit-related information of the corresponding entity needs to be acquired, and providing the credit-related information of the corresponding entity for a user. According to the method and network device for acquiring credit-related information, whether the credit-related information of the corresponding entity needs to be acquired by the user is determined through user input, the credit-related information of the corresponding entity is acquired and provided for the user when it is determined that the credit-related information of the corresponding entity needs to be acquired, and in this way, the time for inquiring the credit-related information is shortened for the user, and user experience is improved.

Description

It is a kind of for the method and apparatus of prestige relevant information is provided

Technical field

The present invention relates to Internet technical field, relate in particular to a kind of for the technology of prestige relevant information is provided.

Background technology

Along with the fast development of internet, honesty issue becomes a key issue of internet development.In the epoch of information big bang, allow the true and false quality of user's identifying information, and be not easy.Present stage, the true and reliable property that user obtains the information that the approach of prestige takes time and effort and obtain can not guarantee, therefore, user needs the approach of a convenient inquiry prestige relevant information, to help it to carry out decision-making.

Summary of the invention

The object of this invention is to provide a kind of for the method and apparatus of prestige relevant information is provided.

According to an aspect of the present invention, disclose a kind ofly for the method for prestige relevant information is provided, wherein, having comprised:

-obtain user to input;

-according to described user's input, determine whether to obtain the prestige relevant information of corresponding entity;

-when determining while need to obtain the prestige relevant information of described corresponding entity, obtain the prestige relevant information of corresponding entity;

-the prestige relevant information of described corresponding entity is provided to described user.

According to another aspect of the present invention, provide a kind of for the network equipment of prestige relevant information is provided, wherein, having comprised:

-for obtaining the device of user's input;

-for according to described user input, determine whether to obtain the device of the prestige relevant information of corresponding entity;

-for when determining while need to obtain the prestige relevant information of described corresponding entity, obtain the device of the prestige relevant information of corresponding entity;

-for providing the device to described user by the prestige relevant information of described corresponding entity.

Compared with prior art, the present invention is inputted and is determined whether user needs to obtain the prestige relevant information of corresponding entity by user, when definite need to obtaining, obtain the prestige relevant information of corresponding entity and offer user, thereby shortened the time that user inquires about prestige relevant information, improved user's experience.

Accompanying drawing explanation

By reading the detailed description that non-limiting example is done of doing with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 illustrates according to the example of prestige relevant information of the present invention;

Fig. 2 illustrate according to the embodiment of one aspect of the invention for the process flow diagram of the method for prestige relevant information is provided;

Fig. 3 illustrates the schematic diagram of the prestige relevant information that presents according to an embodiment of the invention corresponding entity in Query Result;

Fig. 4 illustrates the schematic diagram of the prestige relevant information that presents according to an embodiment of the invention corresponding entity in webpage;

Fig. 5 illustrate according to another embodiment of one aspect of the invention for the process flow diagram of the method for prestige relevant information is provided to third party's webserver;

Fig. 6 illustrate according to another aspect of the present invention for the schematic diagram of the network equipment of prestige relevant information is provided.

In accompanying drawing, same or analogous Reference numeral represents same or analogous parts.

Embodiment

Below in conjunction with accompanying drawing, the present invention is described in further detail.

In this article, the network equipment includes but not limited to the cloud that computing machine, network host, single network server, a plurality of webserver collection or a plurality of server form; At this, cloud consists of a large amount of computing machines based on cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, the virtual supercomputer being comprised of the loosely-coupled computing machine collection of a group.Those skilled in the art will be understood that other the network equipment is equally applicable to the present invention, also should be included in protection domain of the present invention, and be contained in this with way of reference.

User can or carry out the same sex by network by subscriber equipment and network equipment direct communication.Subscriber equipment includes but not limited to have the computer equipment of communication capacity, and it includes but not limited to computing machine, mobile phone, smart mobile phone, PDA, notebook, vehicle-mounted computer etc.In this article, subscriber equipment also comprises input media, includes but not limited to keyboard, mouse, telepilot, touch-screen etc., and user can be undertaken by input media and subscriber equipment alternately.In addition, subscriber equipment also comprises display device, includes but not limited to display screen etc., and subscriber equipment can show output information in display device to user.

Fig. 1 illustrates according to the example of prestige relevant information of the present invention.As shown in Figure 1, the prestige relevant information of certain entity (example is the actual Information Technology Co., Ltd of store, Jingdone district, Beijing network as shown in Figure 1) can comprise at least one item in following message: prestige profile, Back ground Information, credit worthiness information, authentication information, evaluation information, and with reputation information peer link.Wherein prestige profile can be the brief overview of prestige relevant information, and prestige profile also can comprise reputation information peer link.Back ground Information can be for as information such as the title of this entity, address, phones.Credit worthiness information can comprise as the comprehensive credit worthiness drawn according to every prestige parameter, obtains the time of this credit worthiness, the information such as credit worthiness variation tendency.Authentication information can comprise the authentication of which whether having passed through and having carried out as Third Party Authentication mechanism, industry authoritative institution and/or network promotion business etc., by the information such as time of authentication.Evaluation information can comprise coming the information of the evaluation that the third-party institution, user, industry authoritative institution etc. make it freely, according to the statistics scoring of evaluation information, the information such as positive rating.Reputation information peer link can comprise to the link that can obtain the network address of prestige relevant information.It will be understood by those skilled in the art that herein cited prestige relevant information is exemplary and nonrestrictive, have other various prestige relevant informations and do not deviate from the spirit and scope of the present invention, and being contained in this by reference.

In addition, prestige relevant information can comprise at least any one or its combination in the following: word, picture, multimedia and link.Also, prestige relevant information can comprise word prestige relevant information, and picture prestige relevant information, as multimedia reputation information and the various forms such as link relevant with reputation information of Voice & Video etc.The form that it will be understood by those skilled in the art that herein cited prestige relevant information is exemplary and nonrestrictive, exist other various prestige relevant informations form and do not deviate from the spirit and scope of the present invention, and be contained in this by reference.

In one embodiment, prestige relevant information can comprise static information and/or multidate information.Wherein static information is such as being title, address of entity etc., multidate information be for example user about the evaluation of this entity, media are about commentary of this entity etc.Should be understood that static information is not conventionally often updated respectfully or changes, it still can be updated or change.It will be understood by those skilled in the art that cited static information and multidate information are only for exemplary and nonrestrictive herein, have other realization and do not deviate from the spirit and scope of the present invention, and being contained in this by reference.

In one embodiment, prestige relevant information can be according to various prestige correlation parameters, and for example netizen evaluates, more the newly arriving and be dynamically adjusted of industry authentication etc.

Fig. 2 illustrate according to one aspect of the invention embodiment for the process flow diagram of the method for prestige relevant information is provided.

First, in step S21, the network equipment obtains user's input.

Particularly, in one embodiment, user can inquire about by subscriber equipment input inquiry sequence, and then subscriber equipment provides this search sequence to the network equipment, and the network equipment can be using this search sequence as the user's input getting.

In another embodiment, suppose the prestige relevant information that user comprises certain entity in the accessed Query Result of last inquiry, prestige profile for example, as described above, this prestige profile can comprise reputation information peer link.When user clicks the reputation information peer link in the prestige profile of this entity by subscriber equipment, subscriber equipment provides this link information of this click to the network equipment, and the network equipment obtains this reputation information peer link information and is used as user's input.For example, as shown in Figure 3, suppose entity that user comprises " Jingdone district, Beijing century Information Technology Co., Ltd " by name in the accessed Query Result of last inquiry prestige profile, in this prestige profile, comprise " prestige " by name should " Jingdone district, Beijing century Information Technology Co., Ltd " reputation information peer link.When this user clicks " prestige " link of this " Jingdone district, Beijing century Information Technology Co., Ltd ", subscriber equipment provides this link information to the network equipment, and the network equipment is inputted " prestige " link information of " Jingdone district, Beijing century Information Technology Co., Ltd " that get as user.

In another embodiment, when user opens website, suppose the prestige relevant information that comprises certain entity in this website, prestige profile for example, it has been presented in this website, and as described above, the prestige profile of this entity can comprise reputation information peer link.When user clicks the reputation information peer link comprising in the prestige profile of this entity by subscriber equipment, subscriber equipment or move this reputation information peer link that the third-party server of this website clicks user and provide to the network equipment, this reputation information peer link that the network equipment is clicked this user is as the user's input getting.For example, as shown in Figure 4, when user is when browsing " retinue is paid " website, this website presents the prestige profile of this website to user, wherein comprises the reputation information peer link of " retinue is paid " website of " prestige " by name.When user clicks " prestige " link of this " retinue is paid " website, the third party device that " retinue pair " website is somebody's turn to do in subscriber equipment or operation sends " prestige " link information of the website of should " accompanying and pay " of clicking about user to the network equipment, the network equipment is inputted " prestige " link information of obtained user-selected being somebody's turn to do " retinue is paid " website as user.

Then in step S22, the network equipment is inputted according to described user, determines whether to obtain the prestige relevant information of corresponding entity.

Herein, corresponding entity is to input corresponding entity with described user, for example, in title or descriptor, comprise the entity of the keyword of user's input; Or user clicks entity corresponding to " prestige " link information.And the network equipment can be before this step or simultaneously, according to user, inputs and determines this corresponding entity.

When the user who gets when the network equipment is input as search sequence, in one embodiment, the network equipment is inputted also i.e. this search sequence based on this user matching inquiry is carried out in index information storehouse and prestige behavior storehouse, thereby determines whether to obtain the prestige relevant information of corresponding entity.Wherein in index information storehouse, can store for can be for the index of the entity of inquiry prestige relevant information etc.For example in index information storehouse, can be title or entity stores that description comprises " Jingdone district " record " Jingdone district ", while comprising " Jingdone district " in search sequence, match with this record.In prestige behavior storehouse, can store whether inquiry is the information about the User behavior of prestige relevant information as determined.For example can stored record "+V " in prestige behavior storehouse, while comprising the information of "+V " in search sequence, match with this record.When in index information storehouse and prestige behavior storehouse all matching inquiry to this user's input, also during this search sequence, can determine and need to obtain prestige relevant information.For example, connect example, when search sequence is " Jingdone district+V ", can think in index information storehouse and prestige behavior storehouse all matches this search sequence, therefore, can determine the prestige relevant information inquiry that this search sequence is the entity that comprises " Jingdone district " for title or description.When only in index information storehouse matching inquiry to this user input also during this search sequence, and in index information storehouse not matching inquiry to this user's input, also during this search sequence, can determine the prestige profile that only needs to obtain corresponding entity.For example, connect example, when search sequence is " Jingdone district ", only in index information storehouse, match this search sequence, therefore, can determine the prestige profile that only needs to obtain " Jingdone district ".When in index information storehouse and prestige behavior storehouse all not matching inquiry to this user input, also during this search sequence, can determine the prestige relevant information that does not need to obtain corresponding entity.

When the user who gets when the network equipment is input as search sequence, in another embodiment, the network equipment based on this user input also this search sequence matching inquiry is carried out in index information storehouse only, thereby determine whether to obtain the prestige relevant information of corresponding entity.Also, when matching inquiry in index information storehouse also during this search sequence, can be determined the prestige relevant information that need to obtain corresponding entity to this user input.And when in index information storehouse not matching inquiry to this user input, also during this search sequence, can determine the prestige relevant information that does not need to obtain corresponding entity.

When user that the network equipment gets is input as the reputation information peer link comprising in the prestige relevant information of selected corresponding entity in the Query Result that described user obtains in last inquiry, in one embodiment, the network equipment can based on this user input also this reputation information intersecting chain fetch matching inquiry carried out in index information storehouse, thereby determine whether to obtain the prestige relevant information of this corresponding entity.Also, when matching inquiry in index information storehouse also during this prestige peer link, can be determined the prestige relevant information that need to obtain corresponding entity to this user input.For example, as shown in Figure 3, the Query Result that user obtains in last inquiry comprises the prestige profile of " Jingdone district, Beijing century Information Technology Co., Ltd ", and the reputation information peer link that comprises " prestige " by name in this prestige profile.When user clicks " prestige " link of this " Jingdone district, Beijing century Information Technology Co., Ltd ", the network equipment gets this reputation information peer link, and in index information storehouse, carries out matching inquiry.Suppose the record of having stored about the reputation information peer link of " Jingdone district, Beijing century Information Technology Co., Ltd " in index information storehouse, this matching inquiry success, thus can determine the prestige relevant information that need to obtain " Jingdone district, Beijing century Information Technology Co., Ltd ".In another embodiment, when user that the network equipment gets is input as the reputation information peer link comprising in selected prestige profile in the Query Result that described user obtains in last inquiry, can directly determine the prestige relevant information that need to obtain corresponding entity.

When user that the network equipment gets is input as the reputation information peer link comprising in the prestige relevant information of selected this entity in the webpage of the prestige relevant information that user comprising certain entity, in one embodiment, the network equipment can based on this user input also this reputation information intersecting chain fetch matching inquiry carried out in index information storehouse, thereby determine whether to obtain the prestige relevant information of corresponding entity.Also, when matching inquiry in index information storehouse also during this reputation information peer link, can be determined the prestige relevant information that need to obtain corresponding entity to this user input.For example, as shown in Figure 4, when user clicks the reputation information peer link of " prestige " by name that comprises in the prestige profile that " retinue is paid " website presents, subscriber equipment or third party serve it this link information are sent to the network equipment, the network equipment gets after this link information, and matching inquiry is carried out in index information storehouse.Suppose the record of having stored the reputation information peer link of " retinue is paid " website in index information storehouse, this matching inquiry success, thus can determine the prestige relevant information that need to obtain this " retinue is paid " website.In another embodiment, when user that the network equipment gets is input as the reputation information peer link comprising in selected described prestige profile in the webpage that user comprising prestige profile, can directly determine the prestige relevant information that need to obtain corresponding entity.

Preferably, described index information storehouse and prestige behavior storehouse are including but not limited to relational database, Key-Value storage system or file system etc.; And can be arranged in the network equipment, or be arranged in other equipment that are connected by network with this network equipment.Should be understood that index information storehouse and prestige behavior can be respectively one or more.And index information storehouse and prestige behavior storehouse can be the storehouses of individualism, also can be integrated with each other.In addition, index information storehouse and/or prestige behavior storehouse also can integrate with other information bank, but not individualism.It will be understood by those skilled in the art that, the described herein mode of prestige relevant information that determines whether to obtain corresponding entity and the implementation in index information storehouse and prestige behavior storehouse are only for exemplary but not determinate, there are other various implementations and do not deviate from the spirit and scope of the present invention, and be contained in this by reference.

Then, in step S23, when determining that while need to obtain the prestige relevant information of corresponding entity, the network equipment obtains the prestige relevant information of corresponding entity.Also be, when the network equipment gets user's input according to method as described above, it is for example the search sequence of described user's input, or as for as described in the reputation information peer link that comprised in the prestige relevant information of user's selected corresponding entity in the Query Result that last inquiry obtained, or as for as described in the reputation information peer link that comprised in prestige relevant information as described in selected in the webpage of the prestige relevant information that comprises corresponding entity of user, and according to described user's input, according to method mentioned above, determine in the time of need to obtaining the prestige relevant information of corresponding entity, the network equipment obtains the prestige relevant information of corresponding entity.

In one embodiment, thus the network equipment can input to inquire about the prestige relevant information that prestige relevant information storehouse gets corresponding entity according to user.For example, when user is input as search sequence " store, Jingdone district Baidu prestige archives ", and when the network equipment determines that need to obtain corresponding entity is the prestige relevant information in " store, Jingdone district ", the network equipment is retrieved the prestige relevant information in " store, Jingdone district " in prestige relevant information storehouse, thereby obtain " store, Jingdone district " prestige relevant information as shown in Figure 1, wherein can comprise as station address, the Back ground Information of web site name etc., as degrees of comparison, prestige becomes the credit worthiness information of long value etc., as whether passed through real-name authentication, whether by the authentication information of industry authentication etc., and the evaluation information of evaluating etc. as netizen, and the information such as other reputation information peer links.And this prestige relevant information can comprise the various ways such as word, picture, multimedia, link.Again for example, the search sequence of user's input is " Jingdone district, Beijing century Information Technology Co., Ltd ", and the network equipment is determined the prestige relevant information of the corresponding entity that need to obtain " Jingdone district, Beijing century Information Technology Co., Ltd " by name, determine and need to obtain its prestige profile particularly.Query facility is according to this user's input, in prestige relevant information storehouse, the prestige profile of " Jingdone district, Beijing century Information Technology Co., Ltd " is somebody's turn to do in retrieval, and acquisition prestige profile as shown in Figure 1, wherein can comprise the brief overview that becomes the prestige relevant informations such as long value as degrees of comparison, prestige, and wherein also comprise the reputation information peer link that is somebody's turn to do " Jingdone district, Beijing century Information Technology Co., Ltd " as " prestige " by name.

Preferably, described prestige relevant information storehouse is including but not limited to relational database, Key-Value storage system or file system etc.; And can be arranged in the network equipment, or be arranged in other equipment that are connected by network with this network equipment.Should be understood that prestige relevant information storehouse can be respectively one or more.And prestige relevant information storehouse can individualism, also can integrate with other information bank.It will be understood by those skilled in the art that, the mode of the prestige relevant information of obtaining corresponding entity described herein and the implementation in prestige relevant information storehouse are only for exemplary but not determinate, there are other various implementations and do not deviate from the spirit and scope of the present invention, and be contained in this by reference.

In one embodiment, the network equipment can also input to utilize the prestige relevant information material of corresponding entity to generate the prestige relevant information of corresponding entity according to user.For example, the network equipment is except can be by inquiry prestige relevant information material library, can also with related web site or other third party device real-time, interactives such as safety certification website, online comment website, obtain the prestige relevant information material of corresponding entity.And the network equipment generates the prestige relevant information of corresponding entity according to the prestige relevant information material of resulting corresponding entity.For example, the network equipment according to from as online comment website, obtained as the prestige relevant information material of user to the evaluation information of this corresponding entity, can calculate according to certain algorithm the credit worthiness of this corresponding entity, and a prestige relevant information using the credit worthiness calculating as this corresponding entity.Should understand, the network equipment and other network equipments or third party device can be real-time alternately herein, also can carry out in advance, also be the network equipment also can be for example regularly and other network equipments or third party device carry out alternately, and according to interaction results, regularly generate the prestige relevant information of corresponding entity.It will be understood by those skilled in the art that, the mode that the network equipment described herein generates the prestige relevant information of corresponding entity is only exemplary but not determinate, there are other various implementations and do not deviate from the spirit and scope of the present invention, and be contained in this by reference.

In a preferred embodiment, when determining that while need to obtain the prestige relevant information of corresponding entity, the network equipment can record to obtain according to this user's historical behavior the prestige relevant information of corresponding entity.For example, in one embodiment, the network equipment can be by being for example stored in the historical behavior record of this user in the network equipment or other network equipments, or carry out with this user's subscriber equipment the historical behavior record that the mode such as mutual is obtained this user.And the network equipment, when obtaining the prestige relevant information of this corresponding entity, can take into account this user's historical behavior record.For example, the network equipment can be inquired about the prestige relevant information of the corresponding entity conforming to user's historical behavior record, for example, when user's historical behavior record is mostly the click for prestige profile, the network equipment can be inquired about the prestige profile of corresponding entity in prestige relevant information storehouse.

In a further advantageous embodiment, when determining while need to obtain the prestige relevant information of corresponding entity, the network equipment obtains corresponding entity, inputs the degree of correlation higher than the prestige relevant information of the corresponding entity of the second predetermined threshold with described user.Herein, the second predetermined threshold can be according to setting as empirical value etc.Should be understood that this second predetermined threshold can come quilt as dynamically or regularly adjusted as required.The network equipment can be determined this degree of correlation according to for example predefined rule, for example, when the prestige relevant information of corresponding entity is while being user to the evaluation information of corresponding entity, the network equipment can be determined its degree of correlation according to the number of times that occurs this corresponding entity title in this evaluation information, and occurrence number can think that the degree of correlation is higher at most.And for example, when the prestige relevant information of corresponding entity is media comments information, can determine its degree of correlation according to the issuing time of this review information, what issuing time was newer can think that the degree of correlation is higher.The mode that it will be understood by those skilled in the art that definite degree of correlation described herein and the second predetermined threshold is only for exemplary but not determinate, has other various implementations and do not deviate from the spirit and scope of the present invention, and be contained in this by reference.

In another embodiment, when determining while need to obtain the prestige relevant information of corresponding entity, can answer the request of the network equipment to carry out for example according to above-mentioned variety of way, to obtain the prestige relevant information of corresponding entity by other equipment, then as response, the prestige relevant information of the corresponding entity obtaining be provided to this network equipment.

Then,, in step S24, the network equipment provides the prestige relevant information of corresponding entity to user.Particularly, the network equipment can directly or by network provide described prestige relevant information to described subscriber equipment, and presents to user by described subscriber equipment.

In a preferred embodiment, first the network equipment determines the indicated credit worthiness of prestige relevant information of this corresponding entity, and when this enjoys a good reputation in the first predetermined threshold, the network equipment provides the prestige relevant information of described corresponding entity to described user.The first predetermined threshold can be according to setting as empirical value etc. herein.Should be understood that this first predetermined threshold can come quilt as dynamically or regularly adjusted as required.For example, suppose that the first predetermined threshold is 7, when the indicated credit worthiness of prestige relevant information of the network equipment this accessed corresponding entity in step S23 be 9 its during higher than the first predetermined threshold 7, the network equipment provides the prestige relevant information of this corresponding entity to user.And when this credit worthiness is not during higher than the first predetermined threshold, the network equipment can or provide information warning to user, or can obtain other enjoys a good reputation in the prestige relevant information of the similar entity of the first predetermined threshold, and described other are enjoyed a good reputation and provided to user in the prestige relevant information of the similar entity of the first predetermined threshold.For example, still suppose that the first predetermined threshold is 7, when the network equipment is when in step S23, the indicated credit worthiness of prestige relevant information of accessed " ABC cup factory " is 3, the network equipment could provide to user that for example " credit worthiness is lower! " information warning.Or other similar entities that the network equipment also can obtain this " ABC cup factory " are the prestige relevant information of other cup factories or other commodity factories for example, and the prestige relevant information of " bright commodity factory " that wherein to enjoy a good reputation in 7 for example credit worthiness be 10 is offered to user.

In a preferred embodiment, the network equipment can, according to the indicated credit worthiness of the prestige relevant information of corresponding entity, by presentation mode corresponding to rank described in this credit worthiness, provide the prestige relevant information of described corresponding entity to user.Particularly, the network equipment can by credit worthiness classification, for example, be divided into high, medium and low level, and set respectively corresponding presentation mode.For example, for credit worthiness, be senior prestige relevant information, its presentation mode can comprise as " high credit worthiness " medal is shown and highlights demonstration.

It will be understood by those skilled in the art that, described herein according to the indicated credit worthiness of the prestige relevant information of corresponding entity, determine to provide to the different content of the prestige relevant information of user's corresponding entity and different presentation modes etc. realize only for exemplary but not determinate, there are other various implementations and do not deviate from the spirit and scope of the present invention, and be contained in this by reference.

In a preferred embodiment, in step S24, the network equipment can also prestige relevant information and user based on corresponding entity be inputted again to obtain, with what obtain described corresponding entity, again obtain result, and the prestige relevant information of again obtaining result and described corresponding entity of described corresponding entity is integrated, to obtain the information after integrating, and the information after the integration of described corresponding entity is provided to described user.For example, when the network equipment gets according to method mentioned above after the prestige relevant information of corresponding entity, the network equipment can also for example fetch by the reputation information intersecting chain in prestige relevant information the prestige relevant information of obtaining more corresponding entity; Or the network equipment can also be according to this user input matching inquiry in other storehouses, or other information that obtain alternately this corresponding entity with other network equipments or third party device are obtained result again as this corresponding entity.Then the network equipment can be integrated the prestige relevant information of again obtaining result and this corresponding entity of this corresponding entity, to obtain the information after integration.For example, this obtains the prize-winning information that result comprises this corresponding entity again, can in the credit worthiness of the prestige relevant information of this corresponding entity, increase this prize-winning information as the information after integrating.And for example, this obtains the up-to-date merchandise news that result comprises that this corresponding entity provides again, when credit worthiness as indicated in the prestige relevant information of this corresponding entity is senior, the up-to-date merchandise news of this corresponding entity can be appended to the information after integrating in the prestige relevant information of this corresponding entity.Then, the network equipment can provide the information after the integration of this corresponding entity to user.

In a further advantageous embodiment, in step S24, the network equipment can also the operation to the link in the prestige relevant information of this corresponding entity according to user, and again obtain according to the prestige relevant information of this user's input and this corresponding entity, with what obtain this corresponding entity, again obtain result, and the prestige relevant information of again obtaining result and this corresponding entity of this corresponding entity is integrated, to obtain the information after integrating, and the information after the integration of this corresponding entity is provided to this user.In one implementation, when the network equipment gets after the prestige relevant information of corresponding entity according to method mentioned above, the prestige relevant information of this corresponding entity can be provided to user, then user can click the link in the prestige relevant information of this corresponding entity by subscriber equipment, and subscriber equipment can be sent to the network equipment to the operation of this link by this user.For example user is input as " Jingdone district+V ", after the prestige relevant information of network equipment acquisition " Jingdone district ", provided to user, then user has clicked the wherein link of " high praise degree merchandise news " by name, and subscriber equipment can be sent to the network equipment to the click of this link by this user.Then, the network equipment can be according to this operation of user, it in this example, is the click to " the high praise degree merchandise news " in " Jingdone district ", and according to this user's input, in this example, be " Jingdone district+V ", and this corresponding entity, the prestige relevant information for " Jingdone district " in this example is obtained again.For example the network equipment can for example fetch by the reputation information intersecting chain in the prestige relevant information of corresponding entity the prestige relevant information of obtaining more corresponding entities relevant to this user's clicking operation; Or the network equipment can also be according to this user input matching inquiry information relevant to this user's clicking operation in other storehouses, or other information relevant with this user's clicking operation that obtain alternately this corresponding entity to other network equipments or third party device are obtained result again as this corresponding entity.For example, in this example, the network equipment can be by inquiring about other storehouses or obtaining alternately the merchandise news in " Jingdone district " with other network equipments or third party device and for the evaluating deg information of merchandise news, and using the commodity wherein with high praise degree information as again obtaining result.Then, the network equipment can be integrated the prestige relevant information of again obtaining result and this corresponding entity of this corresponding entity, to obtain the result after integration.For example, in this example, the network equipment can be attached to obtained high praise degree commodity the result after integrating after the prestige relevant information of this corresponding entity.Then, the network equipment can provide the information after the integration of this corresponding entity to user.

Herein, the information after integration can be at least any one or its combination in the following: the various forms such as word, picture, multimedia, link.And, it will be understood by those skilled in the art that the described herein mode of again obtaining and integrating is only for exemplary but not determinate, there are other various implementations and do not deviate from the spirit and scope of the present invention, and be contained in this by reference.

What Fig. 5 illustrated another embodiment according to an aspect of the present invention provides the process flow diagram of method of the prestige relevant information of corresponding entity to third party's webserver.

In this article, third party's webserver includes but not limited to that running package contains the cloud that the computing machine of the website of webpage, network host, single network server, a plurality of webserver collection or a plurality of server form; At this, cloud consists of a large amount of computing machines based on cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, the virtual supercomputer being comprised of the loosely-coupled computing machine collection of a group.Those skilled in the art will be understood that other the network equipment is equally applicable to the present invention, also should be included in protection domain of the present invention, and be contained in this with way of reference.

Particularly, in step S51, when user is entered website and started to open the prestige relevant information that comprises corresponding entity and show the webpage of trigger module by subscriber equipment, this trigger module is opened third party's webserver of this website of webpage behavior notice operation by subscriber equipment by this.For example, when user opens " retinue is paid " site home page, the prestige relevant information of being for example somebody's turn to do " accompany and pay " website because this homepage comprises corresponding entity shows trigger module, therefore this trigger module opens by this webpage third party's webserver that behavior notice is moved " accompany and pay " website by subscriber equipment.

Then,, in step S52, opening of the webpage of the prestige relevant information demonstration trigger module that third party's network server response comprises corresponding entity in user to this, sends the request for the prestige relevant information of corresponding entity to the network equipment.Connect example, this third-party server that operation should " retinue pay " website sends corresponding entity to the network equipment, for example, for the request of the prestige relevant information of this " retinue is paid " website itself.

Then, in step S53, the network equipment receives the request from the prestige relevant information for corresponding entity of third party's webserver, and this request is in response to user and opens the webpage that this webserver moves, and this webpage comprises prestige relevant information and shows trigger module.Connect example, the network equipment receives the request of the prestige relevant information for this " retinue is paid " website of the third-party server of self-operating " retinue pay " website.

Then,, in step S54, the network equipment, according to received request, obtains the prestige relevant information of corresponding entity.Particularly, connect example, the network equipment, according to the received request to the prestige relevant information of " retinue is paid " website, obtains the prestige relevant information of this " retinue is paid " website by method mentioned above.Due to the network equipment obtain corresponding entity prestige relevant information method with identical above with reference to the mode of Fig. 2 to 4 detailed description, for simplicity's sake, only with way of reference, be contained in this, and repeat no more.

Then,, in step S55, the network equipment provides the webserver to third party by the prestige relevant information of corresponding entity.Particularly, connect example, the network equipment provides by the prestige relevant information of being somebody's turn to do " retinue is paid " website the third party's webserver that is somebody's turn to do " retinue is paid " website to operation.

Then,, in step S56, third-party server provides the prestige relevant information of corresponding entity to subscriber equipment.Particularly, connect example, this third-party server that moves the website of should " accompanying and pay " provides the prestige relevant information of being somebody's turn to do " retinue pair " website to subscriber equipment, thereby subscriber equipment presents the prestige relevant information of should " accompanying and pay " as shown in Figure 4 to user.

Fig. 6 illustrate according to a further aspect of the present invention for the schematic diagram of the network equipment of prestige relevant information is provided.

As shown in Figure 6, this network equipment comprises for obtaining the device of user's input, hereinafter to be referred as input acquisition device 61.

Particularly, in one embodiment, user can inquire about by subscriber equipment input inquiry sequence, and then subscriber equipment provides this search sequence to the network equipment, and the input acquisition device 61 of the network equipment can be using this search sequence as the user's input getting.

In another embodiment, suppose the prestige relevant information that user comprises certain entity in the accessed Query Result of last inquiry, prestige profile for example, as described above, this prestige profile can comprise reputation information peer link.When user clicks the reputation information peer link in the prestige profile of this corresponding entity by subscriber equipment, subscriber equipment provides this link information of this click to the network equipment, and the input acquisition device 61 of the network equipment obtains this reputation information peer link information and is used as user's input.For example, as shown in Figure 3, suppose the prestige profile that user comprises " Jingdone district, Beijing century Information Technology Co., Ltd " in the accessed Query Result of last inquiry, in this prestige profile, comprise " prestige " by name should " Jingdone district, Beijing century Information Technology Co., Ltd " reputation information peer link.When this user clicks " prestige " link of this " Jingdone district, Beijing century Information Technology Co., Ltd ", subscriber equipment provides this link information to the network equipment, and the input acquisition device 61 of the network equipment is inputted " prestige " link information of " Jingdone district, Beijing century Information Technology Co., Ltd " that get as user.

In another embodiment, when user opens website, suppose the prestige relevant information that comprises certain entity in this website, prestige profile for example, it has been presented in this website, and as described above, the prestige profile of this entity can comprise reputation information peer link.When user clicks the reputation information peer link comprising in the prestige profile of this entity by subscriber equipment, subscriber equipment or move this reputation information peer link that the third-party server of this website clicks user and provide to the network equipment, this reputation information peer link that the input acquisition device 61 of the network equipment is clicked this user is as the user's input getting.For example, as shown in Figure 4, when user is when browsing " retinue is paid " website, this website presents the prestige profile of this website to user, wherein comprises the reputation information peer link of " retinue is paid " website of " prestige " by name.When user clicks " prestige " link of this " retinue is paid " website, the third party device that " retinue pair " website is somebody's turn to do in subscriber equipment or operation sends " prestige " link information of the website of should " accompanying and pay " of clicking about user to the network equipment, the input acquisition device 61 of the network equipment is inputted " prestige " link information of obtained user-selected being somebody's turn to do " retinue is paid " website as user.

Then, the network equipment for according to described user input, determine whether to obtain the device of the prestige relevant information of corresponding entity, hereinafter to be referred as determining device 62, according to user, input to determine whether to obtain the prestige relevant information of corresponding entity.

Herein, corresponding entity is to input corresponding entity with described user, for example, in title or descriptor, comprise the entity of the keyword of user's input; Or user clicks entity corresponding to " prestige " link information.And the determining device 62 of the network equipment can input to determine this corresponding entity according to user.

When the user who gets when the network equipment is input as search sequence, in one embodiment, the determining device 62 of the network equipment is inputted also i.e. this search sequence based on this user matching inquiry is carried out in index information storehouse and prestige behavior storehouse, thereby determines whether to obtain the prestige relevant information of corresponding entity.Wherein in index information storehouse, can store for can be for the index of the entity of inquiry prestige relevant information etc.For example in index information storehouse, can be title or entity stores that description comprises " Jingdone district " record " Jingdone district ", while comprising " Jingdone district " in search sequence, match with this record.In prestige behavior storehouse, can store whether inquiry is the information about the User behavior of prestige relevant information as determined.For example can stored record "+V " in prestige behavior storehouse, while comprising the information of "+V " in search sequence, match with this record.When in index information storehouse and prestige behavior storehouse, all matching inquiry is to this user's input also during this search sequence, determining device 62 can be determined and need to obtain prestige relevant information.For example, connect example, when search sequence is " Jingdone district+V ", can think in index information storehouse and prestige behavior storehouse all matches this search sequence, therefore, determining device 62 can be determined the prestige relevant information inquiry that this search sequence is the entity that comprises " Jingdone district " for title or description.When only in index information storehouse, matching inquiry is to this user input also during this search sequence, and matching inquiry is not to this user's input during this search sequence yet in index information storehouse, and determining device 62 can be determined the prestige profile that only needs to obtain corresponding entity.For example, connect example, when search sequence is " Jingdone district ", only in index information storehouse, match this search sequence, therefore, determining device 62 can be determined the prestige profile that only needs to obtain " Jingdone district ".When in index information storehouse and prestige behavior storehouse, all matching inquiry is not to this user input during this search sequence yet, determining device 62 can be determined the prestige relevant information that does not need to obtain corresponding entity.

When the user who gets when the network equipment is input as search sequence, in another embodiment, the determining device 62 of the network equipment based on this user input also this search sequence matching inquiry is carried out in index information storehouse only, thereby determine whether to obtain the prestige relevant information of corresponding entity.Also,, when matching inquiry in index information storehouse is to this user input also during this search sequence, determining device 62 can be determined the prestige relevant information that need to obtain corresponding entity.And when in index information storehouse, matching inquiry is not to this user input during this search sequence yet, determining device 62 can be determined the prestige relevant information that does not need to obtain corresponding entity.

When user that the network equipment gets is input as the reputation information peer link comprising in the prestige relevant information of selected corresponding entity in the Query Result that described user obtains in last inquiry, in one embodiment, the determining device 62 of the network equipment can based on this user input also the reputation information intersecting chain of this corresponding entity fetch matching inquiry carried out in index information storehouse, thereby determine whether to obtain the prestige relevant information of corresponding entity.Also,, when matching inquiry in index information storehouse is to this user input also during the prestige peer link of this corresponding entity, determining device 62 can be determined the prestige relevant information that need to obtain corresponding entity.For example, as shown in Figure 3, the Query Result that user obtains in last inquiry comprises the prestige profile of " Jingdone district, Beijing century Information Technology Co., Ltd ", and the reputation information peer link that comprises " prestige " by name in this prestige profile.When user clicks " prestige " link of this " Jingdone district, Beijing century Information Technology Co., Ltd ", the network equipment gets this reputation information peer link, and determining device 62 is carried out matching inquiry in index information storehouse.Suppose the record of having stored about the reputation information peer link of " Jingdone district, Beijing century Information Technology Co., Ltd " in index information storehouse, this matching inquiry success, thus determining device 62 can be determined the prestige relevant information that need to obtain " Jingdone district, Beijing century Information Technology Co., Ltd ".In another embodiment, when user that the network equipment gets is input as the reputation information peer link comprising in selected prestige profile in the Query Result that described user obtains in last inquiry, determining device 62 can directly be determined the prestige relevant information that need to obtain corresponding entity.

When user that the network equipment gets is input as the reputation information peer link comprising in the prestige relevant information of selected this corresponding entity in the webpage of the prestige relevant information that user comprising certain entity, in one embodiment, the determining device 62 of the network equipment can based on this user input also this reputation information intersecting chain fetch matching inquiry carried out in index information storehouse, thereby determine whether to obtain the prestige relevant information of corresponding entity.Also,, when matching inquiry in index information storehouse is to this user input also during this reputation information peer link, determining device 62 can be determined the prestige relevant information that need to obtain corresponding entity.For example, as shown in Figure 4, when user clicks the reputation information peer link of " prestige " by name that comprises in the prestige profile that " retinue is paid " website presents, subscriber equipment or third party serve it this link information are sent to the network equipment, the network equipment gets after this link information, and matching inquiry is carried out in 62 pairs of index information storehouses of determining device.Suppose the record of having stored the reputation information peer link of " retinue is paid " website in index information storehouse, this matching inquiry success, thus determining device 62 can be determined the prestige relevant information that need to obtain this " retinue is paid " website.In another embodiment, when user that the network equipment gets is input as the reputation information peer link comprising in selected described prestige profile in the webpage that user comprising prestige profile, determining device 62 can directly be determined the prestige relevant information that need to obtain corresponding entity.

Then, when determining while need to obtain the prestige relevant information of corresponding entity, in the network equipment, for when determining while need to obtain the prestige relevant information of corresponding entity, obtain the device of the prestige relevant information of corresponding entity, hereinafter referred to as acquisition device 63, obtain the prestige relevant information of corresponding entity.Also be, when the input acquisition device 61 of the network equipment gets user's input according to method as described above, it is for example the search sequence of described user's input, or as for as described in the reputation information peer link that comprised in the prestige relevant information of user's selected corresponding entity in the Query Result that last inquiry obtained, or as for as described in the reputation information peer link that comprised in the prestige relevant information of corresponding entity as described in selected in the webpage of the prestige relevant information that comprises corresponding entity of user, and determining device 62 is inputted according to described user, according to method mentioned above, determine in the time of need to obtaining the prestige relevant information of corresponding entity, the acquisition device 63 of the network equipment obtains the prestige relevant information of corresponding entity.

In one embodiment, thus the acquisition device of the network equipment 63 can input to inquire about the prestige relevant information that prestige relevant information storehouse gets corresponding entity according to user.For example, when user is input as search sequence " store, Jingdone district Baidu prestige archives ", and when determining device 62 determines that need to obtain corresponding entity is the prestige relevant information in " store, Jingdone district ", acquisition device 63 is retrieved the prestige relevant information in " store, Jingdone district " in prestige relevant information storehouse, thereby obtain " store, Jingdone district " prestige relevant information as shown in Figure 1, wherein can comprise as station address, the Back ground Information of web site name etc., as degrees of comparison, prestige becomes the credit worthiness information of long value etc., as whether passed through real-name authentication, whether by the authentication information of industry authentication etc., and the evaluation information of evaluating etc. as netizen, and the information such as other reputation information peer links.And this prestige relevant information can comprise the various ways such as word, picture, multimedia, link.Again for example, the search sequence of user's input is " Jingdone district, Beijing century Information Technology Co., Ltd ", and determining device 62 is determined the prestige relevant information of the corresponding entity that need to obtain " Jingdone district, Beijing century Information Technology Co., Ltd " by name, determines and need to obtain its prestige profile particularly.Acquisition device 63 is according to this user's input, in prestige relevant information storehouse, the prestige profile of " Jingdone district, Beijing century Information Technology Co., Ltd " is somebody's turn to do in retrieval, and acquisition prestige profile as shown in Figure 1, wherein can comprise the brief overview that becomes the prestige relevant informations such as long value as degrees of comparison, prestige, and wherein also comprise the reputation information peer link that is somebody's turn to do " Jingdone district, Beijing century Information Technology Co., Ltd " as " prestige " by name.

Preferably, described prestige relevant information storehouse is including but not limited to relational database, Key-Value storage system or file system etc.; And can be arranged in the network equipment, or be arranged in other equipment that are connected by network with this network equipment.Should be understood that prestige relevant information storehouse can be respectively one or more.And prestige relevant information storehouse can individualism, also can integrate with other information bank.It will be understood by those skilled in the art that, the implementation in the mode of obtaining prestige relevant information described herein and prestige relevant information storehouse is only for exemplary but not determinate, there are other various implementations and do not deviate from the spirit and scope of the present invention, and be contained in this by reference.

In one embodiment, acquisition device 63 can also input to utilize the prestige relevant information material of corresponding entity to generate the prestige relevant information of corresponding entity according to user.For example, acquisition device 63 is except can be by inquiry prestige relevant information material library, can also with related web site or other third party device real-time, interactives such as safety certification website, online comment website, obtain the prestige relevant information material of corresponding entity.And acquisition device 63 generates the prestige relevant information of corresponding entity according to the prestige relevant information material of resulting corresponding entity.For example, acquisition device 63 according to from as online comment website, obtained as the prestige relevant information material of user to this corresponding entity of the evaluation information of this corresponding entity, can calculate according to certain algorithm the credit worthiness of this corresponding entity, and a prestige relevant information using the credit worthiness calculating as this corresponding entity.Should understand, acquisition device 63 and other network equipments or third party device can be real-time alternately herein, also can carry out in advance, also be acquisition device 63 also can be for example regularly and other network equipments or third party device carry out alternately, and according to interaction results, regularly generate the prestige relevant information of corresponding entity.It will be understood by those skilled in the art that, the mode that acquisition device 63 described herein generates the prestige relevant information of corresponding entity is only exemplary but not determinate, there are other various implementations and do not deviate from the spirit and scope of the present invention, and be contained in this by reference.

In a preferred embodiment, when determining device 62 determines that need to obtain the prestige relevant information of corresponding entity time, acquisition device 63 can record to obtain according to this user's historical behavior the prestige relevant information of corresponding entity.For example, in one embodiment, acquisition device 63 can be by being for example stored in the historical behavior record of this user in the network equipment or other network equipments, or carry out with this user's subscriber equipment the historical behavior record that the mode such as mutual is obtained this user.And acquisition device 63, when obtaining the prestige relevant information of this corresponding entity, can take into account this user's historical behavior record.For example, acquisition device 63 can be inquired about the prestige relevant information of the corresponding entity conforming to user's historical behavior record, for example, when user's historical behavior record is mostly the click for prestige profile, acquisition device 63 can be inquired about the prestige profile of corresponding entity in prestige relevant information storehouse.

In a further advantageous embodiment, when determining device 62 is determined need to obtain the prestige relevant information of corresponding entity time, acquisition device 63 obtains corresponding entity, inputs the degree of correlation higher than the prestige relevant information of the corresponding entity of the second predetermined threshold with described user.Herein, the second predetermined threshold can be according to setting as empirical value etc.Should be understood that this second predetermined threshold can come quilt as dynamically or regularly adjusted as required.Acquisition device 63 can be determined this degree of correlation according to for example predefined rule, for example, when the prestige relevant information of corresponding entity is while being user to the evaluation information of corresponding entity, acquisition device 63 can be determined its degree of correlation according to the number of times that occurs this corresponding entity title in this evaluation information, and occurrence number can think that the degree of correlation is higher at most.And for example, when the prestige relevant information of corresponding entity is media comments information, acquisition device 63 can be determined its degree of correlation according to the issuing time of this review information, and what issuing time was newer can think that the degree of correlation is higher.The mode that it will be understood by those skilled in the art that definite degree of correlation described herein and the second predetermined threshold is only for exemplary but not determinate, has other various implementations and do not deviate from the spirit and scope of the present invention, and be contained in this by reference.

In another embodiment, when determining while need to obtain the prestige relevant information of corresponding entity, can answer the request of acquisition device 63 to carry out for example according to above-mentioned variety of way, to obtain the prestige relevant information of corresponding entity by other equipment, then as response, the prestige relevant information of the corresponding entity obtaining be provided to acquisition device 63.

Then, the network equipment for providing the device to user by the prestige relevant information of corresponding entity, hereinafter to be referred as generator 64, the prestige relevant information of corresponding entity is provided to user.Particularly, generator 64 can directly or by network provide the prestige relevant information of described corresponding entity to described subscriber equipment, and presents to user by described subscriber equipment.

In a preferred embodiment, first generator 64 determines the indicated credit worthiness of prestige relevant information of this corresponding entity, and when this enjoys a good reputation in the first predetermined threshold, generator 64 provides the prestige relevant information of described corresponding entity to described user.The first predetermined threshold can be according to setting as empirical value etc. herein.Should be understood that this first predetermined threshold can come quilt as dynamically or regularly adjusted as required.In an example, suppose that the first predetermined threshold is 7, the credit worthiness indicated when the prestige relevant information of this accessed corresponding entity of acquisition device 63 is 9, and when it is greater than the first predetermined threshold 7, generator 64 provides the prestige relevant information of this corresponding entity to user.And when this credit worthiness is not during higher than the first predetermined threshold, generator 64 can or provide information warning to user, or can obtain other enjoys a good reputation in the prestige relevant information of the similar entity of the first predetermined threshold, and described other are enjoyed a good reputation and provided to user in the prestige relevant information of the similar entity of the first predetermined threshold.For example, still suppose that the first predetermined threshold is 7, when acquisition device 63 is when in step S23, the indicated credit worthiness of prestige relevant information of accessed " ABC cup factory " is 3, generator 64 could provide to user that for example " credit worthiness is lower! " information warning.Or other similar entities that generator 64 also can obtain this " ABC cup factory " are the prestige relevant information of other cup factories or other commodity factories for example, and the prestige relevant information of " bright commodity factory " that wherein to enjoy a good reputation in 7 for example credit worthiness be 10 is offered to user.

In a preferred embodiment, generator 64 can, according to the indicated credit worthiness of the prestige relevant information of corresponding entity, by presentation mode corresponding to rank described in this credit worthiness, provide the prestige relevant information of described corresponding entity to user.Particularly, generator 64 can by credit worthiness classification, for example, be divided into high, medium and low level, and set respectively corresponding presentation mode.For example, for credit worthiness, be senior prestige relevant information, its presentation mode can comprise as " high credit worthiness " medal is shown and highlights demonstration.

In a preferred embodiment, generator 64 can also prestige relevant information and user based on corresponding entity be inputted again to obtain, with what obtain described corresponding entity, again obtain result, and the prestige relevant information of again obtaining result and described corresponding entity of described corresponding entity is integrated, to obtain the information after integrating, and the information after the integration of described corresponding entity is provided to described user.For example, when acquisition device 63 gets according to method mentioned above after the prestige relevant information of corresponding entity, generator 64 can also for example be fetched and be obtained more prestige relevant information by the reputation information intersecting chain in the prestige relevant information of corresponding entity; Or generator 64 can also be according to this user input matching inquiry in other storehouses, or other information that obtain alternately this corresponding entity with other network equipments or third party device are obtained result again as this corresponding entity.Then generator 64 can be integrated the prestige relevant information of again obtaining result and this corresponding entity of this corresponding entity, to obtain the information after integration.For example, this obtains the prize-winning information that result comprises this corresponding entity again, can in the credit worthiness of the prestige relevant information of this corresponding entity, increase this prize-winning information as the information after integrating.And for example, this obtains the up-to-date merchandise news that result comprises that this corresponding entity provides again, when credit worthiness as indicated in the prestige relevant information of this corresponding entity is senior, the up-to-date merchandise news of this corresponding entity can be appended to the information after integrating in the prestige relevant information of this corresponding entity.Then, generator 64 can provide the information after the integration of this corresponding entity to user.

In a further advantageous embodiment, generator 64 can also the operation to the link in the prestige relevant information of this corresponding entity according to user, and again obtain according to the prestige relevant information of this user's input and this corresponding entity, with what obtain this corresponding entity, again obtain result, and the prestige relevant information of again obtaining result and this corresponding entity of this corresponding entity is integrated, to obtain the information after integrating, and the information after the integration of this corresponding entity is provided to this user.In one implementation, when acquisition device 63 gets after the prestige relevant information of corresponding entity according to method mentioned above, generator 64 can provide the prestige relevant information of this corresponding entity to user, then user can click the link in the prestige relevant information of this corresponding entity by subscriber equipment, and subscriber equipment can be sent to the network equipment to the operation of this link by this user.For example user is input as " Jingdone district+V ", after the prestige relevant information of acquisition device 63 acquisitions " Jingdone district ", generator 64 is provided to user, then user has clicked the wherein link of " high praise degree merchandise news " by name, and subscriber equipment can be sent to the network equipment to the click of this link by this user.Then, generator 64 can be according to this operation of user, it in this example, is the click to " the high praise degree merchandise news " in " Jingdone district ", and according to this user's input, in this example, be " Jingdone district+V ", and this corresponding entity, the prestige relevant information for " Jingdone district " in this example is obtained again.For example generator 64 can for example be fetched and be obtained more prestige relevant informations relevant to this user's clicking operation by the reputation information intersecting chain in the prestige relevant information of corresponding entity; Or generator 64 can also be according to this user input matching inquiry information relevant to this user's clicking operation in other storehouses, or other information relevant with this user's clicking operation that obtain alternately this corresponding entity to other network equipments or third party device are obtained result again as this corresponding entity.For example, in this example, generator 64 can be by inquiring about other storehouses or obtaining alternately the merchandise news in " Jingdone district " with other network equipments or third party device and for the evaluating deg information of merchandise news, and using the commodity wherein with high praise degree information as again obtaining result.Then, generator 64 can be integrated the prestige relevant information of again obtaining result and this corresponding entity of this corresponding entity, to obtain the result after integration.For example, in this example, generator 64 can be attached to obtained high praise degree commodity the result after integrating after the prestige relevant information of this corresponding entity.Then, generator 64 can provide the information after the integration of this corresponding entity to user.

The network equipment is according to another aspect of the present invention described below for the situation of the prestige relevant information of corresponding entity is provided to third party's webserver.

Particularly, when user is entered website and started to open the prestige relevant information that comprises corresponding entity and show the webpage of trigger module by subscriber equipment, this trigger module is opened third party's webserver of this website of webpage behavior notice operation by subscriber equipment by this.For example, when user opens " retinue is paid " site home page, the prestige relevant information of being for example somebody's turn to do " accompany and pay " website because this homepage comprises corresponding entity shows trigger module, therefore this trigger module opens by this webpage third party's webserver that behavior notice is moved " accompany and pay " website by subscriber equipment.

Then, opening of the webpage of the prestige relevant information demonstration trigger module that third party's network server response comprises corresponding entity in user to this, sends the request for the prestige relevant information of corresponding entity to the network equipment.Connect example, this third-party server that operation should " retinue pay " website sends for corresponding entity to the network equipment, for example, for the request of the prestige relevant information of this " retinue is paid " website itself.

Then, the network equipment for receiving the request from the prestige relevant information for corresponding entity of third party's webserver, this request is in response to user and opens the webpage that this webserver moves, this webpage comprises the device that prestige relevant information shows trigger module, hereinafter to be referred as receiving trap (not shown), receives this from the request of the prestige relevant information for corresponding entity of third party's webserver.Connect example, receiving trap receives the request of the prestige relevant information for this " retinue is paid " website of the third-party server of self-operating " retinue pay " website.

Then, the network equipment for according to received request, obtain the device of the prestige relevant information of corresponding entity, hereinafter to be referred as the second acquisition device (not shown), according to received request, obtain the prestige relevant information of corresponding entity.Particularly, connect example, the second acquisition device, according to the received request to the prestige relevant information of " retinue is paid " website, obtains the prestige relevant information of this " retinue is paid " website by method mentioned above.The mode of prestige relevant information of obtaining corresponding entity due to the second acquisition device, identical above with reference to the mode of Fig. 2 to 4 detailed description, for simplicity's sake, is only contained in this with way of reference, repeats no more.

Then, the network equipment for the prestige relevant information of corresponding entity is provided to the device of third party's webserver, hereinafter to be referred as the second generator (not shown), by the prestige relevant information of corresponding entity, provide the webserver to third party.Particularly, connect example, the second generator provides by the prestige relevant information of being somebody's turn to do " retinue is paid " website the third party's webserver that is somebody's turn to do " retinue is paid " website to operation.

Then, third-party server provides the prestige relevant information of corresponding entity to subscriber equipment.Particularly, connect example, this third-party server that " retinue is paid " website is somebody's turn to do in operation provides the prestige relevant information of being somebody's turn to do " retinue is paid " website to subscriber equipment, thereby subscriber equipment presents the prestige relevant information of this corresponding entity as shown in Figure 4 to user.

It should be noted that the present invention can be implemented in the assembly of software and/or software and hardware, for example, can adopt special IC (ASIC), general object computing machine or any other similar hardware device to realize.In one embodiment, software program of the present invention can carry out to realize step mentioned above or function by processor.Similarly, software program of the present invention (comprising relevant data structure) can be stored in computer readable recording medium storing program for performing, for example, and RAM storer, magnetic or CD-ROM driver or flexible plastic disc and similar devices.In addition, steps more of the present invention or function can adopt hardware to realize, for example, thereby as coordinate the circuit of carrying out each step or function with processor.

In addition, a part of the present invention can be applied to computer program, and for example computer program instructions, when it is carried out by computing machine, by the operation of this computing machine, can call or provide the method according to this invention and/or technical scheme.And call the programmed instruction of method of the present invention, may be stored in fixing or movably in recording medium, and/or be transmitted by the data stream in broadcast or other signal bearing medias, and/or be stored in according in the working storage of the computer equipment of described programmed instruction operation.At this, comprise according to one embodiment of present invention a device, this device comprises for storing the storer of computer program instructions and for the processor of execution of program instructions, wherein, when this computer program instructions is carried out by this processor, trigger this device and move based on aforementioned according to the method for a plurality of embodiment of the present invention and/or technical scheme.

To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned one exemplary embodiment, and in the situation that not deviating from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore, no matter from which point, all should regard embodiment as exemplary, and be nonrestrictive, scope of the present invention is limited by claims rather than above-mentioned explanation, is therefore intended to be included in the present invention dropping on the implication that is equal to important document of claim and all changes in scope.Any Reference numeral in claim should be considered as limiting related claim.In addition, obviously other unit or step do not got rid of in " comprising " word, and odd number is not got rid of plural number.A plurality of devices of stating in device claim also can be realized by software or hardware by a device.The first, the second word such as grade is used for representing title, and does not represent any specific order.

Claims

1. for a method for prestige relevant information is provided, wherein, comprising:

-obtain user to input;

2. method according to claim 1, wherein, the described prestige relevant information by described corresponding entity provides to described user's step and comprises:

-when the prestige relevant information of described corresponding entity indicated enjoy a good reputation in the first predetermined threshold time, the prestige relevant information of described corresponding entity is provided to described user.

3. method according to claim 1, wherein, describedly provides described prestige relevant information to described user's step and also comprises:

-when the indicated credit worthiness of the prestige relevant information of described related entities is not during higher than the first predetermined threshold, carry out following at least arbitrary operation:

-to user, provide information warning;

-obtain other to enjoy a good reputation in the prestige relevant information of the similar entity of the first predetermined threshold, and described other are enjoyed a good reputation and provided to described user in the prestige relevant information of the similar entity of the first predetermined threshold.

4. according to the method in any one of claims 1 to 3, wherein, the described prestige relevant information by described corresponding entity provides to described user's step and comprises:

-according to the indicated credit worthiness of the prestige relevant information of described corresponding entity, by presentation mode corresponding to rank under described credit worthiness, the prestige relevant information of described corresponding entity is provided to described user.

5. according to the method described in claim 1 to 4, wherein, described in obtain user's input step comprise:

-obtain the search sequence of described user input.

6. according to the method described in any one in claim 1 to 5, wherein, the described prestige relevant information by described corresponding entity provides to described user's step and also comprises:

-prestige relevant information and described user based on described corresponding entity inputs again to obtain, to obtain the Query Result again of described corresponding entity;

-the prestige relevant information of again obtaining result and described corresponding entity of described corresponding entity is integrated, to obtain the information after integration;

-information after the integration of described corresponding entity is provided to described user.

7. according to the method described in any one in claim 1 to 5, wherein, the described prestige relevant information by described corresponding entity provides to described user's step and also comprises:

-operation according to described user to the link in the prestige relevant information of described corresponding entity, the prestige relevant information of described user's input and described corresponding entity is obtained again, with what obtain described corresponding entity, again obtains result;

8. according to the method described in any one in claim 1 to 7, wherein, described prestige relevant information comprises following at least any one:

-prestige profile;

-Back ground Information;

-credit worthiness information;

-authentication information;

-evaluation information; And

-reputation information peer link;

And described prestige relevant information comprises following at least any one:

-word;

-picture;

-multimedia;

-link;

And described prestige relevant information comprises static information and/or multidate information;

And described prestige relevant information is dynamically adjusted according to the renewal of various prestige correlation parameters.

9. according to the method described in any one in claim 1 to 8, wherein, described when determining that need to obtain prestige relevant information time, the step of obtaining the prestige relevant information of corresponding entity comprises:

-when determining while need to obtain prestige relevant information, according to described user's historical behavior, record to inquire about, to obtain the prestige relevant information of corresponding entity.

10. according to the method described in any one in claim 1 to 9, wherein, described when determining that need to obtain prestige relevant information time, the step of obtaining the prestige relevant information of corresponding entity comprises:

-when determining while need to obtain prestige relevant information, obtain corresponding entity, input the degree of correlation higher than the prestige relevant information of the second predetermined threshold with described user.

11. according to the method described in any one in claim 1 to 10, and wherein, described method also comprises:

-reception is from the request of the prestige relevant information for described corresponding entity of third party's webserver, this request is in response to user and opens the webpage that this webserver moves, and the prestige relevant information that this webpage comprises described corresponding entity shows trigger module;

-according to received request, obtain the prestige relevant information of described corresponding entity;

-the prestige relevant information of described corresponding entity is provided to described third party's webserver.

12. 1 kinds for providing the network equipment of prestige relevant information, wherein, comprising:

-for obtaining the device of user's input;

13. network equipments according to claim 12, wherein, described for the prestige relevant information of described corresponding entity is provided to described user's device for:

14. network equipments according to claim 12, wherein, described for described prestige relevant information is provided to described user's device also for:

-to user, provide information warning;

15. according to claim 12 to the network equipment described in any one in 14, wherein, described for the prestige relevant information of described corresponding entity is provided to described user's device for:

16. according to claim 12 to the network equipment described in 15, wherein, described for the device that obtains user input for:

-obtain the search sequence of described user input.

17. according to claim 12 to the network equipment described in any one in 16, wherein, described for the prestige relevant information of described corresponding entity is provided to described user's device also for:

-prestige relevant information and described user based on described corresponding entity inputs again to inquire about, to obtain the Query Result again of described corresponding entity;

-the prestige relevant information of the Query Result again of described corresponding entity and described corresponding entity is integrated, to obtain the information after integration;

18. according to claim 12 to the network equipment described in any one in 16, wherein, described for the prestige relevant information of described corresponding entity is provided to described user's device also for:

-operation according to described user to the link in the prestige relevant information of described corresponding entity, the prestige relevant information of described user's input and described corresponding entity is inquired about again, to obtain the Query Result again of described corresponding entity;

19. according to claim 12 to the network equipment described in any one in 18, and wherein, described prestige relevant information comprises following at least any one:

-prestige profile;

-Back ground Information;

-credit worthiness information;

-authentication information;

-evaluation information; And

-reputation information peer link;

-word;

-picture;

-multimedia;

-link;

20. according to claim 12 to the network equipment described in any one in 19, wherein, described for when determining need to obtain prestige relevant information time, obtain corresponding entity prestige relevant information device for:

-when determining while need to obtain prestige relevant information, according to described user's historical query, record to inquire about, to obtain the prestige relevant information of corresponding entity.

21. according to claim 12 to the network equipment described in any one in 20, wherein, described for when determining need to obtain prestige relevant information time, obtain corresponding entity prestige relevant information device for:

22. according to claim 12 to the network equipment described in any one in 21, and wherein, the described network equipment also comprises:

-for receiving the request from the prestige relevant information for described corresponding entity of third party's webserver, this request is in response to the webpage that user opens this webserver operation, and the prestige relevant information that this webpage comprises described corresponding entity shows the device of trigger module;

-for according to received request, obtain the device of the prestige relevant information of described corresponding entity;

-for the prestige relevant information of described corresponding entity is provided to the device of described third party's webserver.