CN102957746B - A kind of method and system to mobile terminal advertisement information - Google Patents
A kind of method and system to mobile terminal advertisement information Download PDFInfo
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- CN102957746B CN102957746B CN201210423284.6A CN201210423284A CN102957746B CN 102957746 B CN102957746 B CN 102957746B CN 201210423284 A CN201210423284 A CN 201210423284A CN 102957746 B CN102957746 B CN 102957746B
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Abstract
The present invention proposes a kind of method to mobile terminal advertisement information, comprise: cloud server obtains the current base station information of mobile terminal, obtain the information of current available position location satellite according to base station information, the information of current available position location satellite is sent to mobile terminal; Mobile terminal intercoms with current available position location satellite the positional information determining mobile terminal mutually; Cloud server carries out the advertising message of the businessman searching for obtain with mobile terminal within predeterminable range according to positional information and pushes to mobile terminal.The method of the embodiment of the present invention can push dynamic advertising in mobile terminal, thus it is interactive to promote between advertisement and user, having user to a certain extent goes businessman's consumption to have larger attraction, improve user to the interest of advertisement, thus improve the advertisement value of advertisement, promote the popularity of businessman.The invention allows for a kind of system to mobile terminal advertisement information, cloud server and mobile terminal.
Description
Technical field
The present invention relates to communication technique field, particularly a kind of method to mobile terminal advertisement information, system, cloud server and mobile terminal.
Background technology
At present, in the terminal (such as: smart mobile phone), when user opens a certain application program above the interface of application program or below show the advertisement bar of certain businessman to use the provider learning this application program during this application program user, improve the objects such as the popularity of businessman thus.
But, existing propelling movement advertisement bar in the terminal generally adopts Static Design scheme, and the position of user's hand-held mobile terminal changes at any time, therefore, the relevant information such as position and space length of user distance businessman can not be shown in static advertising bar, some information of only unalterable display businessman, what cause between advertisement and user is interactive poor, and the value of advertisement can not be played fully in the terminal.
Summary of the invention
Object of the present invention is intended at least solve one of described technological deficiency.
For this reason, first object of the present invention is that proposing one can push dynamic advertising in mobile terminal, such as, can show the orientation of user distance businessman and the method to mobile terminal advertisement information of user distance businessman space length in real time.
Second object of the present invention is to propose a kind of system to mobile terminal advertisement information.
3rd object of the present invention is to propose a kind of cloud server.
4th object of the present invention is to propose a kind of mobile terminal.
For reaching described object, the embodiment of first aspect present invention discloses a kind of method to mobile terminal advertisement information, comprises the following steps: cloud server obtains the current base station information of mobile terminal; Described cloud server obtains the information of the current available position location satellite of described mobile terminal according to described base station information; The information of described current available position location satellite is sent to described mobile terminal by described cloud server; Described mobile terminal intercoms with current available position location satellite the positional information determining described mobile terminal mutually; Described positional information is sent to described cloud server by described mobile terminal; And described cloud server carries out searching for obtain with the advertising message of the businessman of described mobile terminal within predeterminable range and pushing to described mobile terminal according to described positional information.
According to the method to mobile terminal advertisement information of the embodiment of the present invention, dynamic advertising can be pushed in mobile terminal, such as can show the orientation and user distance businessman space length etc. of user distance businessman in real time, thus it is interactive to promote between advertisement and user, having user to a certain extent goes businessman's consumption to have larger attraction, improve user to the interest of advertisement, thus improve the advertisement value of advertisement, promote the popularity of businessman.In addition, multiple positioning modes can be adopted in embodiments of the invention to position, as GPS location, AGPS location, architecture and WIFI location etc., like this, comprehensive multiple location, can select fixed locating information more accurately, secondly, multiple positioning modes can ensure the real-time of locating, such as, a certain area cannot use WIFI to locate, then other localization method can be had to position, thus can ensure the real-time update of dynamic advertising.
In addition, the method to mobile terminal advertisement information according to the above embodiment of the present invention can also have following additional technical characteristic:
In some instances, the information of described current available position location satellite comprises one or more in the band information of described current available position location satellite, azimuth information, elevation information.
In some instances, described position location satellite is GPS position location satellite or Big Dipper position location satellite.
In some instances, also comprise: described cloud server receives search word and/or the interest word of the transmission of described mobile terminal; Described cloud server is searched for according to described positional information, described search word and/or interest word.
In some instances, also comprise: the positional information of described businessman is sent to described mobile terminal by described cloud server, and in described mobile terminal the distance of businessman described in range of a signal or path.
The embodiment of second aspect present invention discloses a kind of system to mobile terminal advertisement information, comprise: cloud server and mobile terminal, wherein, described cloud server obtains the current base station information of described mobile terminal, to obtain the information of the current available position location satellite of described mobile terminal according to described base station information, and the information of described current available position location satellite is sent to described mobile terminal, and carry out searching for obtain with the advertising message of the businessman of described mobile terminal within predeterminable range and pushing to described mobile terminal according to the positional information sent from described mobile terminal, and described mobile terminal intercoms with current available position location satellite the described positional information determining described mobile terminal mutually, so that described positional information is sent to described cloud server.
According to the system to mobile terminal advertisement information of the embodiment of the present invention, dynamic advertising can be pushed in mobile terminal, such as can show the orientation and user distance businessman space length etc. of user distance businessman in real time, thus it is interactive to promote between advertisement and user, having user to a certain extent goes businessman's consumption to have larger attraction, improve user to the interest of advertisement, thus improve the advertisement value of advertisement, promote the popularity of businessman.In addition, multiple positioning modes can be adopted in embodiments of the invention to position, as GPS location, AGPS location, architecture and WIFI location etc., like this, comprehensive multiple location, can select fixed locating information more accurately, secondly, multiple positioning modes can ensure the real-time of locating, such as, a certain area cannot use WIFI to locate, then other localization method can be had to position, thus can ensure the real-time update of dynamic advertising.
In addition, the system to mobile terminal advertisement information according to the above embodiment of the present invention can also have following additional technical characteristic:
In some instances, the information of described current available position location satellite comprises one or more in the band information of described current available position location satellite, azimuth information, elevation information.
In some instances, described position location satellite is GPS position location satellite or Big Dipper position location satellite.
In some instances, described cloud server also for: receive described mobile terminal send search word and/or interest word; Search for according to described positional information, described search word and/or interest word.
In some instances, described cloud server also for: the positional information of described businessman is sent to described mobile terminal, and in described mobile terminal the distance of businessman described in range of a signal or path.
The embodiment of third aspect present invention discloses a kind of cloud server, described cloud server obtains the current base station information of mobile terminal, to obtain the information of the current available position location satellite of described mobile terminal according to described base station information, and the information of described current available position location satellite is sent to described mobile terminal, and carry out searching for obtain with the advertising message of the businessman of described mobile terminal within predeterminable range and pushing to described mobile terminal according to the positional information sent from described mobile terminal.
According to the cloud server of the embodiment of the present invention, can ensure that having multiple positioning modes positions, as GPS location, AGPS location, architecture and WIFI location etc., like this, comprehensive multiple location, can select fixed locating information more accurately, secondly, multiple positioning modes can ensure the real-time of locating, such as, a certain area cannot use WIFI to locate, then other localization method can be had to position, thus can ensure the real-time update of dynamic advertising.
In addition, cloud server according to the above embodiment of the present invention can also have following additional technical characteristic:
In some instances, the information of described current available position location satellite comprises one or more in the band information of described current available position location satellite, azimuth information, elevation information.
In some instances, described position location satellite is GPS position location satellite or Big Dipper position location satellite.
In some instances, described cloud server also for: receive described mobile terminal send search word and/or interest word; Search for according to described positional information, described search word and/or interest word.
In some instances, described cloud server also for: the positional information of described businessman is sent to described mobile terminal, and in described mobile terminal the distance of businessman described in range of a signal or path.
The embodiment of fourth aspect present invention discloses a kind of mobile terminal, and described mobile terminal intercoms with current available position location satellite the described positional information determining described mobile terminal mutually, so that described positional information is sent to cloud server.Such as: described position location satellite is GPS position location satellite or Big Dipper position location satellite.
According to the mobile terminal of the embodiment of the present invention, can real-time reception dynamic advertising, such as can show the orientation and user distance businessman space length etc. of user distance businessman in real time, thus it is interactive to promote between advertisement and user, having user to a certain extent goes businessman's consumption to have larger attraction, improve user to the interest of advertisement, thus improve the advertisement value of advertisement, promote the popularity of businessman.
The aspect that the present invention adds and advantage will part provide in the following description, and part will become obvious from the following description, or be recognized by practice of the present invention.
Accompanying drawing explanation
Of the present invention and/or additional aspect and advantage will become obvious and easy understand from the following description of the accompanying drawings of embodiments, wherein:
Fig. 1 is according to an embodiment of the invention to the flow chart of the method for mobile terminal advertisement information; And
Fig. 2 is according to an embodiment of the invention to the structure chart of the system of mobile terminal advertisement information.
Embodiment
Be described below in detail embodiments of the invention, the example of described embodiment is shown in the drawings, and wherein same or similar label represents same or similar element or has element that is identical or similar functions from start to finish.Being exemplary below by the embodiment be described with reference to the drawings, only for explaining the present invention, and can not limitation of the present invention being interpreted as.
In describing the invention, it will be appreciated that, term " longitudinal direction ", " transverse direction ", " on ", D score, "front", "rear", "left", "right", " vertically ", " level ", " top ", " end " " interior ", the orientation of the instruction such as " outward " or position relationship be based on orientation shown in the drawings or position relationship, only the present invention for convenience of description and simplified characterization, instead of indicate or imply that the device of indication or element must have specific orientation, with specific azimuth configuration and operation, therefore can not be interpreted as limitation of the present invention.
In describing the invention, it should be noted that, unless otherwise prescribed and limit, term " installation ", " being connected ", " connection " should be interpreted broadly, such as, can be mechanical connection or electrical connection, also can be the connection of two element internals, can be directly be connected, also indirectly can be connected by intermediary, for the ordinary skill in the art, the concrete meaning of described term can be understood as the case may be.
Below in conjunction with accompanying drawing, the method to mobile terminal advertisement information, system, cloud server and the mobile terminal according to the embodiment of the present invention is described.
Fig. 1 is according to an embodiment of the invention to the flow chart of the method for mobile terminal advertisement information.
As shown in Figure 1, according to an embodiment of the invention to the method for mobile terminal advertisement information, comprise the following steps:
Step S101, cloud server obtains the current base station information of mobile terminal.In this example, base station information is such as but is not limited to: the location information of cell at the current place of mobile terminal.Cloud server includes but not limited to: GPS location server, AGPS location server, architecture server and WIFI location-server.
Step S102, cloud server obtains the information of the current available position location satellite of mobile terminal according to base station information.Particularly, cloud server inquires about current available Positioning Satellite information in this base station (such as subdistrict position) region according to base station information (such as subdistrict position), in one embodiment of the invention, the information of current available position location satellite comprises: one or more in the band information of current available position location satellite, azimuth information, elevation information, in this example, position location satellite is but is not limited to: GPS position location satellite or Big Dipper position location satellite.
Step S103, the information of current available position location satellite is sent to mobile terminal by cloud server.
Step S104, mobile terminal intercoms with current available position location satellite the positional information determining mobile terminal mutually.Particularly, mobile terminal, after the information receiving current available position location satellite, can quickly move through the information search of current available position location satellite to current available position location satellite according to one or more in existing GPS positioning service, AGPS positioning service, architecture service and WIFI positioning service.After searching current available position location satellite, by available position location satellite, the positional information obtaining mobile terminal is positioned to mobile terminal, this positional information is latitude and longitude information, in one embodiment of the invention, this latitude and longitude information can be converted to common language information displaying to user by mobile terminal, as: current location is XX community.
Step S105, positional information is sent to cloud server by mobile terminal.
Step S106, cloud server carries out the advertising message of the businessman searching for obtain with mobile terminal within predeterminable range and pushes to described mobile terminal according to positional information.Particularly, cloud server is according to the positional information of mobile terminal, the current position with mobile terminal can be searched for meet the advertising message of the businessman within predeterminable range and push to described mobile terminal, such as, when user uses some application programs, can according to the Present location search of the Business Information of this application program and mobile terminal and the businessman of mobile terminal current location within predeterminable range, thus the distance of this businessman and mobile terminal and orientation can be incorporated in advertising message and generate dynamic advertising.
Such as: in one embodiment of the invention, cloud server mobile terminal receive send search word and/or interest word; Cloud server is searched for according to positional information, search word and/or interest word, and this search word and/or interest word are such as the relevant search word of application program and/or interest word, as: application developers, application program provider etc.Further, suppose that cloud server searches the positional information of businessman according to search word and/or interest word, then the positional information of businessman can be sent to mobile terminal by cloud server, and the distance or path etc. of range of a signal businessman in the terminal.Thus, what promote between advertisement and user is interactive, improves user to the interest of advertisement, thus improves the advertisement value of advertisement, promote the popularity of businessman.
According to the method to mobile terminal advertisement information of the embodiment of the present invention, dynamic advertising can be pushed in mobile terminal, such as can show the orientation and user distance businessman space length etc. of user distance businessman in real time, thus it is interactive to promote between advertisement and user, having user to a certain extent goes businessman's consumption to have larger attraction, improve user to the interest of advertisement, thus improve the advertisement value of advertisement, promote the popularity of businessman.In addition, multiple positioning modes can be adopted in embodiments of the invention to position, as GPS location, AGPS location, architecture and WIFI location etc., like this, comprehensive multiple location, can select fixed locating information more accurately, secondly, multiple positioning modes can ensure the real-time of locating, such as, a certain area cannot use WIFI to locate, then other localization method can be had to position, thus can ensure the real-time update of dynamic advertising.
Fig. 2 is according to an embodiment of the invention to the structure chart of the system of mobile terminal advertisement information.
As shown in Figure 2, according to an embodiment of the invention to the system 200 of mobile terminal advertisement information, comprise cloud server 210 and mobile terminal 220, wherein, cloud server 210 obtains the current base station information of mobile terminal 220, in this example, base station information is such as but is not limited to: the location information of cell at the current place of mobile terminal.Cloud server 210 includes but not limited to: GPS location server, AGPS location server, architecture server and WIFI location-server.
The information of the current available position location satellite of mobile terminal 220 is obtained according to base station information, particularly, cloud server 210 inquires about current available Positioning Satellite information in this base station (such as subdistrict position) region according to base station information (such as subdistrict position), in one embodiment of the invention, the information of current available position location satellite comprises: one or more in the band information of current available position location satellite, azimuth information, elevation information, in this example, position location satellite is but is not limited to: GPS position location satellite or Big Dipper position location satellite.
The information of current available position location satellite is sent to mobile terminal 220.And carry out searching for obtain with the advertising message of the businessman of mobile terminal 220 within predeterminable range and pushing to described mobile terminal 220 according to the positional information sent from mobile terminal 220.Particularly, cloud server 210 is according to the positional information of mobile terminal 220, can search for and meet the advertising message of the businessman within predeterminable range with the current position of mobile terminal 220 and push to mobile terminal 220, such as, when user uses some application programs, can according to the Present location search of the Business Information of this application program and mobile terminal 220 and the businessman of mobile terminal 220 current location within predeterminable range, thus the distance of this businessman and mobile terminal 220 and orientation can be incorporated in advertising message and generate dynamic advertising.
Such as: in one embodiment of the invention, cloud server 210 is also for search word and/or the interest word of mobile terminal receive 220 transmission; Cloud server 210 is searched for according to positional information, search word and/or interest word, and this search word and/or interest word are such as the relevant search word of application program and/or interest word, as: application developers, application program provider etc.Further, suppose that cloud server 210 searches the positional information of businessman according to search word and/or interest word, then the positional information of businessman can be sent to mobile terminal 220 by cloud server 210, and in mobile terminal 220 distance or path etc. of range of a signal businessman.Thus, what promote between advertisement and user is interactive, improves user to the interest of advertisement, thus improves the advertisement value of advertisement, promote the popularity of businessman.
The positional information that mobile terminal 220 intercoms with current available position location satellite 230 phase to determine mobile terminal 220, to be sent to cloud server 210 by positional information.Particularly, mobile terminal, after the information receiving current available position location satellite, can quickly move through the information search of current available position location satellite to current available position location satellite according to one or more in existing GPS positioning service, AGPS positioning service, architecture service and WIFI positioning service.After searching current available position location satellite, by available position location satellite, the positional information obtaining mobile terminal 220 is positioned to mobile terminal 220, this positional information is latitude and longitude information, in one embodiment of the invention, this latitude and longitude information can be converted to common language information displaying to user by mobile terminal 220, as: current location is XX community.
According to the system to mobile terminal advertisement information of the embodiment of the present invention, dynamic advertising can be pushed in mobile terminal, such as can show the orientation and user distance businessman space length etc. of user distance businessman in real time, thus it is interactive to promote between advertisement and user, having user to a certain extent goes businessman's consumption to have larger attraction, improve user to the interest of advertisement, thus improve the advertisement value of advertisement, promote the popularity of businessman.In addition, multiple positioning modes can be adopted in embodiments of the invention to position, as GPS location, AGPS location, architecture and WIFI location etc., like this, comprehensive multiple location, can select fixed locating information more accurately, secondly, multiple positioning modes can ensure the real-time of locating, such as, a certain area cannot use WIFI to locate, then other localization method can be had to position, thus can ensure the real-time update of dynamic advertising.
In further embodiment of the present invention, propose a kind of cloud server, cloud server obtains the current base station information of mobile terminal, to obtain the information of the current available position location satellite of described mobile terminal according to base station information, and the information of described current available position location satellite is sent to described mobile terminal, and carry out searching for obtain with the advertising message of the businessman of described mobile terminal within predeterminable range and pushing to described mobile terminal according to the positional information sent from described mobile terminal.In this example, the information of current available position location satellite comprise in the band information of described current available position location satellite, azimuth information, elevation information one or more, in addition, position location satellite is GPS position location satellite or Big Dipper position location satellite.
According to the cloud server of the embodiment of the present invention, can ensure that having multiple positioning modes positions, as GPS location, AGPS location, architecture and WIFI location etc., like this, comprehensive multiple location, can select fixed locating information more accurately, secondly, multiple positioning modes can ensure the real-time of locating, such as, a certain area cannot use WIFI to locate, then other localization method can be had to position, thus can ensure the real-time update of dynamic advertising.
In some instances, cloud server also for: receive described mobile terminal send search word and/or interest word; Search for according to described positional information, described search word and/or interest word.Further, cloud server also for the positional information of described businessman is sent to described mobile terminal, and in described mobile terminal the distance of businessman described in range of a signal or path.
Embodiments of the invention also proposed a kind of mobile terminal, and mobile terminal intercoms with current available position location satellite the described positional information determining described mobile terminal mutually, so that described positional information is sent to cloud server.Such as: described position location satellite is GPS position location satellite or Big Dipper position location satellite.
According to the mobile terminal of the embodiment of the present invention, can real-time reception dynamic advertising, such as can show the orientation and user distance businessman space length etc. of user distance businessman in real time, thus it is interactive to promote between advertisement and user, having user to a certain extent goes businessman's consumption to have larger attraction, improve user to the interest of advertisement, thus improve the advertisement value of advertisement, promote the popularity of businessman.
In the description of this specification, specific features, structure, material or feature that the description of reference term " embodiment ", " some embodiments ", " example ", " concrete example " or " some examples " etc. means to describe in conjunction with this embodiment or example are contained at least one embodiment of the present invention or example.In this manual, identical embodiment or example are not necessarily referred to the schematic representation of described term.And the specific features of description, structure, material or feature can combine in an appropriate manner in any one or more embodiment or example.
Although illustrate and describe embodiments of the invention, for the ordinary skill in the art, be appreciated that and can carry out multiple change, amendment, replacement and modification to these embodiments without departing from the principles and spirit of the present invention, scope of the present invention is by claims and equivalency thereof.
Claims (9)
1. to a method for mobile terminal advertisement information, it is characterized in that, comprise the following steps:
Cloud server obtains the current base station information of mobile terminal;
Described cloud server obtains the information of the current available position location satellite of described mobile terminal according to described base station information, wherein, the information of described current available position location satellite comprises one or more in the band information of described current available position location satellite, azimuth information, elevation information;
The information of described current available position location satellite is sent to described mobile terminal by described cloud server;
Described mobile terminal intercoms with current available position location satellite the positional information determining described mobile terminal mutually;
Described positional information is sent to described cloud server by described mobile terminal; And
Described cloud server carries out searching for obtain with the advertising message of the businessman of described mobile terminal within predeterminable range and pushing to described mobile terminal according to described positional information, specifically comprises: described cloud server receives search word and/or the interest word of the transmission of described mobile terminal; Described cloud server is searched for according to described positional information, described search word and/or interest word.
2., as claimed in claim 1 to the method for mobile terminal advertisement information, it is characterized in that, described position location satellite is GPS position location satellite or Big Dipper position location satellite.
3., as claimed in claim 1 or 2 to the method for mobile terminal advertisement information, it is characterized in that, also comprise:
The positional information of described businessman is sent to described mobile terminal by described cloud server, and in described mobile terminal the distance of businessman described in range of a signal or path.
4. to a system for mobile terminal advertisement information, it is characterized in that, comprising: cloud server and mobile terminal, wherein,
Described cloud server obtains the current base station information of described mobile terminal, to obtain the information of the current available position location satellite of described mobile terminal according to described base station information, and the information of described current available position location satellite is sent to described mobile terminal, and carry out searching for obtain with the advertising message of the businessman of described mobile terminal within predeterminable range and pushing to described mobile terminal according to the positional information sent from described mobile terminal, specifically comprise: the search word and/or the interest word that receive the transmission of described mobile terminal; Search for according to described positional information, described search word and/or interest word, wherein, the information of described current available position location satellite comprise in the band information of described current available position location satellite, azimuth information, elevation information one or more; And
Described mobile terminal intercoms with current available position location satellite the described positional information determining described mobile terminal mutually, so that described positional information is sent to described cloud server.
5., as claimed in claim 4 to the system of mobile terminal advertisement information, it is characterized in that, described position location satellite is GPS position location satellite or Big Dipper position location satellite.
6. the system to mobile terminal advertisement information as described in claim 4 or 5, is characterized in that, described cloud server also for:
The positional information of described businessman is sent to described mobile terminal, and in described mobile terminal the distance of businessman described in range of a signal or path.
7. a cloud server, it is characterized in that, described cloud server obtains the current base station information of mobile terminal, to obtain the information of the current available position location satellite of described mobile terminal according to described base station information, and the information of described current available position location satellite is sent to described mobile terminal, and carry out searching for obtain with the advertising message of the businessman of described mobile terminal within predeterminable range and pushing to described mobile terminal according to the positional information sent from described mobile terminal, specifically comprise: the search word and/or the interest word that receive the transmission of described mobile terminal, search for according to described positional information, described search word and/or interest word, wherein, the information of described current available position location satellite comprise in the band information of described current available position location satellite, azimuth information, elevation information one or more.
8. cloud server according to claim 7, is characterized in that, described position location satellite is GPS position location satellite or Big Dipper position location satellite.
9. the cloud server according to claim 7 or 8, is characterized in that, described cloud server also for:
The positional information of described businessman is sent to described mobile terminal, and in described mobile terminal the distance of businessman described in range of a signal or path.
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| CN201210423284.6A CN102957746B (en) | 2012-10-29 | 2012-10-29 | A kind of method and system to mobile terminal advertisement information |
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| CN201210423284.6A CN102957746B (en) | 2012-10-29 | 2012-10-29 | A kind of method and system to mobile terminal advertisement information |
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| CN101072340A (en) * | 2007-06-25 | 2007-11-14 | 孟智平 | Method and system for adding advertising information in flow media |
| EP2094023A1 (en) * | 2007-03-16 | 2009-08-26 | Huawei Technologies Co., Ltd. | Method and device for pushing information |
| CN102158802A (en) * | 2011-02-15 | 2011-08-17 | 广州市动景计算机科技有限公司 | Information distribution method and device |
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| EP2094023A1 (en) * | 2007-03-16 | 2009-08-26 | Huawei Technologies Co., Ltd. | Method and device for pushing information |
| CN101072340A (en) * | 2007-06-25 | 2007-11-14 | 孟智平 | Method and system for adding advertising information in flow media |
| CN102158802A (en) * | 2011-02-15 | 2011-08-17 | 广州市动景计算机科技有限公司 | Information distribution method and device |
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