CN109874109B - Vehicle-mounted equipment and service information pushing method thereof - Google Patents

Vehicle-mounted equipment and service information pushing method thereof Download PDF

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CN109874109B
CN109874109B CN201711251031.4A CN201711251031A CN109874109B CN 109874109 B CN109874109 B CN 109874109B CN 201711251031 A CN201711251031 A CN 201711251031A CN 109874109 B CN109874109 B CN 109874109B
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information
service
vehicle
user
travel
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CN109874109A (en
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徐平
相奇
张芹
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Shanghai Pateo Network Technology Service Co Ltd
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Shanghai Pateo Network Technology Service Co Ltd
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Abstract

The application relates to a vehicle-mounted device and a service information pushing method thereof, wherein the service information pushing method comprises the following steps: acquiring travel information of a user; analyzing the travel habit of the user according to the travel information; and pushing service information corresponding to the travel habits to the user according to the travel habits of the user, wherein the service information comprises consumption discount, insurance service, maintenance service, used car market service, refueling/charging service, maintenance service and/or vehicle sharing lease service. The method and the device can timely push the service information including consumption discount, insurance service, maintenance service, second-hand car market service, refueling/charging service, maintenance service and/or vehicle sharing lease service and the like according to the travel habits of the user, so that the problem that the user is disturbed by the existing advertisement pushing mode can be avoided, information convenience can be provided for the user really needing the information, user experience is improved, and the user can drive to travel conveniently.

Description

Vehicle-mounted equipment and service information pushing method thereof
Technical Field
The application relates to the technical field of vehicle-mounted systems, in particular to vehicle-mounted equipment and a service information pushing method of the vehicle-mounted equipment.
Background
With the improvement of living standard of people, vehicles are more and more popularized and used, so that self-driving tour becomes a new mode for travel of people, and the greatest fun of the self-driving tour is that a user does not need to define a target for the user, and can select a destination to be stopped according to the situation along the way.
In the prior art, a user usually needs to drive away from a highway and enter a service area for eating and resting after driving for a period of time in the self-driving tour process, and the user generally enters the service area to know information such as the flow of people and catering features inside the service area, or see a sign of a tourist spot on the roadside and want to go to the tourist spot, but the route information is not clear.
For example, a user needs to arrive at a destination to know the related information of the destination, for example, the user can know the people flow information and the special dining information of the service area only when driving off a highway and entering the service area, so that the acquisition efficiency of the related information is low.
In contrast, on one hand, the user cannot know the required information, and on the other hand, the commercial advertisement information is always popular because the commercial advertisement information cannot be pushed in a targeted manner, and the commercial advertisement information is widely used by merchants for promoting own products or services to consumers.
In summary, during travel, the user not only pays attention to how to reach the destination, but also wants to obtain relevant business information along the way, such as practical advertisement information for discount of restaurant, sales promotion of market, new product release, and the like. Therefore, how to combine the advertisement with the user's trip is a great problem that needs to be solved urgently in the technical field.
Disclosure of Invention
An object of the present application is to provide a vehicle-mounted device and a service information pushing method thereof, which can solve the above technical problems, and can effectively combine a service pushing mode of an advertisement with a user trip, thereby facilitating a user and improving user experience.
In order to solve the technical problem, the present application provides a service information pushing method for a vehicle-mounted device, where the service information pushing method includes:
acquiring travel information of a user;
analyzing the travel habit of the user according to the travel information;
and pushing service information corresponding to the travel habits to the user according to the travel habits of the user, wherein the service information comprises consumption discount, insurance service, maintenance service, used car market service, refueling/charging service, maintenance service and/or vehicle sharing lease service.
The travel information comprises the service life of a vehicle, the driving mileage, the driving information of a highway, the usage information of a parking lot, the accident frequency information of a driving road section, the road condition information of the driving road section, the vehicle replacement frequency information of a vehicle owner, the refueling/charging time period information, the maintenance frequency information and the vehicle leasing habit.
Wherein, the consumption discount includes high-speed road toll discount, parking area discount, insurance service includes insurance company and insurance discount, the maintenance service includes maintenance shop and maintenance discount, second-hand car market service includes the business information, refuel/charging service includes refuel discount and fills electric pile discount, maintenance service includes maintenance site and maintenance discount, vehicle sharing lease service includes rented vehicle and rented vehicle service.
The step of obtaining the travel information of the user specifically includes: and processing the position information of the vehicle-mounted equipment, the position information of intelligent terminal navigation software connected with the vehicle-mounted equipment and/or the position information of the vehicle to obtain the travel information.
Wherein, the step of analyzing the travel habits of the user according to the travel information specifically includes: and analyzing the travel habits of the user by adopting methods of descriptive analysis, linear regression analysis, variance analysis, principal component analysis, typical correlation analysis, discriminant analysis and/or cluster analysis according to the travel information.
The step of pushing service information corresponding to the travel habits to the user according to the travel habits of the user further includes:
acquiring real-time position information of the vehicle-mounted equipment;
acquiring service information of a region associated with the real-time position information according to the travel habits of the user;
and pushing the service information of the region which accords with the travel habit and the real-time position information to the user.
The step of acquiring the real-time position information of the vehicle-mounted device specifically includes: and acquiring the real-time position information of the vehicle-mounted equipment in a satellite positioning mode, a mobile base station positioning mode, a WiFi auxiliary positioning mode and an AGPS auxiliary global satellite positioning system mode.
The step of pushing the service information of the area conforming to the travel habit and the real-time location information to the user specifically includes:
and judging whether the region corresponding to the real-time position information is the region in the travel habit of the user, and triggering to push the service information belonging to the region to the user when the region corresponding to the real-time position information is the region in the travel habit of the user and is still in the region corresponding to the real-time position information within a preset time period.
In order to solve the technical problem, the present application provides an on-board device, where the on-board device includes a processor, and the processor is configured to execute program data to implement the steps of the service information pushing method.
Wherein the in-vehicle device further comprises a display and a memory: the display is used for pushing and displaying service information corresponding to the travel habits to the user; the memory is used for storing the travel information and processing data through the processor to obtain the travel habit of the user.
According to the vehicle-mounted equipment and the service information pushing method thereof, the travel information of the user is acquired, the travel habit of the user is analyzed according to the travel information, and then the service information corresponding to the travel habit is pushed to the user according to the travel habit of the user. Through the mode, the service information including consumption discount, insurance service, maintenance service, second-hand car market service, refueling/charging service, maintenance service and/or vehicle sharing lease service and the like can be pushed pertinently in time according to the travel habits of the user, so that the problem that the user is disturbed by the existing advertisement pushing mode can be avoided, information convenience can be provided for the user really needing the advertisement pushing mode, user experience is improved, and the user can drive to travel conveniently.
The foregoing description is only an overview of the technical solutions of the present application, and in order to make the technical means of the present application more clearly understood, the present application may be implemented in accordance with the content of the description, and in order to make the above and other objects, features, and advantages of the present application more clearly understood, the following preferred embodiments are described in detail with reference to the accompanying drawings.
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Fig. 1 is a schematic flow chart of a service information pushing method for a vehicle-mounted device according to the present application.
FIG. 2 is a block diagram of an in-vehicle device according to the present application.
Detailed Description
To further illustrate the technical means and effects of the present application for achieving the intended application purpose, the following detailed description is provided with reference to the accompanying drawings and preferred embodiments for describing specific embodiments, methods, steps, structures, features and effects thereof of the vehicle-mounted device and the service information pushing method thereof according to the present application.
The foregoing and other technical matters, features and effects of the present application will be apparent from the following detailed description of preferred embodiments, which is to be read in connection with the accompanying drawings. While the present application has been described in terms of specific embodiments and examples for achieving the desired objects and objectives, it is to be understood that the invention is not limited to the disclosed embodiments, but is to be accorded the widest scope consistent with the principles and novel features as defined by the appended claims. Wherein, A and/or B in the application refers to three conditions: A. b, and A and B.
Referring to fig. 1, fig. 1 is a schematic flow chart of a service information pushing method of a vehicle-mounted device according to the present application. In this embodiment, the service information pushing method includes, but is not limited to, the following steps.
Step S101, obtaining travel information of the user.
It should be noted that, in the present embodiment, the step of acquiring the trip information of the user may specifically include: and processing the position information of the vehicle-mounted equipment, the position information of intelligent terminal navigation software connected with the vehicle-mounted equipment and/or the position information of the vehicle to obtain the travel information.
In this embodiment, the vehicle-mounted device may be an operating system device detachably mounted on a vehicle, and the smart terminal may be a mobile phone, a tablet computer, or a smart watch.
And S102, analyzing the travel habits of the user according to the travel information.
It is to be noted that, in this embodiment, the step of analyzing the travel habit of the user according to the travel information may specifically include:
and analyzing the travel habits of the user by adopting methods of descriptive analysis, linear regression analysis, variance analysis, principal component analysis, typical correlation analysis, discriminant analysis and/or cluster analysis according to the travel information.
Step S103, pushing service information corresponding to the travel habits to the user according to the travel habits of the user, wherein the service information comprises consumption discount, insurance service, maintenance service, second-hand car market service, refueling/charging service, maintenance service and/or vehicle sharing lease service.
In this embodiment, the travel information may include a vehicle service life, a driving distance, highway driving information, parking lot usage information, accident frequency information of a driving road section, road condition information of a driving road section, vehicle owner replacement frequency information, refueling/charging time period information, maintenance frequency information, and a vehicle rental habit. Of course, in other embodiments, catering information, building sales promotion information, performance venue information, and the like may be provided for the convenience of the user going out.
Specifically, the consumption discount in the embodiment may include a highway toll discount and a parking lot discount, the insurance service includes an insurance company and an insurance discount, the maintenance service includes a maintenance shop and a maintenance discount, the second-hand car market service includes buying and selling information, the refueling/charging service includes a refueling discount and a charging pile discount, the maintenance service includes a maintenance site and a maintenance discount, and the vehicle sharing lease service includes a vehicle renting service and a vehicle renting service.
It should be noted that, although pushing according to the travel habits of the user can organically combine the user and the advertisement to a great extent to enable effective pairing, in the actual use process, further improvement may be needed, and therefore, in a preferred embodiment of the present application, the step of pushing the service information corresponding to the travel habits to the user according to the travel habits of the user may further include:
acquiring real-time position information of the vehicle-mounted equipment;
acquiring service information of a region associated with the real-time position information according to the travel habits of the user;
and pushing the service information of the region which accords with the travel habit and the real-time position information to the user.
Further, the step of obtaining the real-time location information of the vehicle-mounted device may specifically include: and acquiring the real-time position information of the vehicle-mounted equipment in a satellite positioning mode, a mobile base station positioning mode, a WiFi auxiliary positioning mode and an AGPS auxiliary global satellite positioning system mode.
In this embodiment, a satellite navigation Positioning System established in the united states of america can be used for satellite Positioning, i.e., a Global Positioning System (GPS), and by using the System, a user can realize all-weather, continuous, real-time three-dimensional navigation Positioning and speed measurement in a Global range; in addition, with this system, the user can also perform high-precision time transfer and high-precision positioning.
It is worth mentioning that the satellite positioning mode of the embodiment does not need a sim card or a network, and the user can be accurately positioned outdoors basically anytime anywhere.
In the present embodiment, if the mobile device such as a mobile phone is used as the vehicle-mounted device, the mobile base station positioning can be adopted, wherein it is understood that, because signals in the same frequency range interfere with each other, the adjacent base stations select different channels (signals in different frequency ranges) to communicate with the mobile device in order to prevent the adjacent base stations from interfering with each other. After the mobile equipment is inserted into the sim card and started, the mobile equipment can actively search the information of surrounding base stations to establish contact with the base stations, and in an area where signals can be searched, more than one base station can be searched by the mobile phone, but the distance is different, and when communication is carried out, the base station which is closest to the mobile equipment and has the strongest signal can be selected as a communication base station. The rest base stations are not useless, when the position of the user moves, the signal intensity of different base stations changes, if the signal of the base station A is inferior to that of the base station B, the mobile phone firstly communicates with the base station B in order to prevent the link from being suddenly interrupted, and the mobile phone is switched from the base station A to the base station B after the communication mode is coordinated. It should be noted that, as the number of base stations measured by the mobile station increases, the measurement accuracy increases, and the positioning performance improves more significantly, so that the present embodiment can use as much base station data as possible.
In this embodiment, the positioning method of WiFi assisted positioning (Wireless Access Point: AP, or Wireless router) may determine the distance of the target according to the measured signal strength, detect the direction and angle of the target according to the signal angle, preliminarily determine the position of the target from the AP according to the phase, time and time difference, and so on.
For example, each wireless AP (router) has a globally unique MAC address, and generally a wireless AP will not move for a period of time; when the WiFi is started, the wireless router defaults to SSID broadcast, and the broadcast frame contains the MAC address of the router; the acquisition device can acquire MAC information and signal strength information of surrounding APs by receiving broadcast information sent by the surrounding APs, the MAC information and the signal strength information are calculated and stored as MAC-longitude-latitude mapping, and a WiFi information network is established when the acquired information is sufficient; when the vehicle-mounted device is in such a network, the collected data capable of marking the APs can be sent to a location server, the server retrieves the geographic location of each AP, and calculates the geographic location of the vehicle-mounted device and returns the geographic location to the vehicle-mounted device of the user according to the strength of each signal, wherein the calculation mode can be similar to the calculation mode of the base station positioning position, and a three-point positioning or multi-point positioning technology is utilized.
It should be noted that the location server needs to continuously update and supplement the database to ensure the accuracy of the data. When some WiFi information is not in the database, unknown WiFi position information can be deduced according to other WiFi position information nearby, and the unknown WiFi position information is uploaded to a server.
In a preferred embodiment, if the vehicle-mounted device is an Android (Android) mobile phone, the user prompts whether the use of the location service of Google is allowed or not when the user starts the wireless network location, and if the user allows the use of the location service, the location information of the user is collected by Google. And if the vehicle-mounted equipment is an iPhone (apple Mobile), the MAC address, the GPS position information, the operator base station code and the like of the WiFi can be automatically collected and sent to a server of apple Inc.
This application is through above-mentioned mode, has fine effect in the place that the AP is intensive through the wiFi location, for example indoor at GPS can not use, has faster reflection speed moreover, also can fix a position under the circumstances of not having wiFi even, and like this, the user can fix a position under some specific occasion.
In the embodiment, the AGPS can combine GSM/GPRS with conventional satellite positioning, and use the base station to transmit the auxiliary satellite information to reduce the delay time for the GPS chip to acquire the satellite signal, and the covered room can be compensated by the base station signal to reduce the dependence of the GPS chip on the satellite. It is understood that the method can utilize the signal of the mobile phone base station of the AGPS to download the satellite ephemeris by connecting with a remote positioning server, and then the method is matched with a traditional GPS satellite receiver to ensure that the positioning speed is higher. The present embodiment combines the network base station information and the GPS information to perform a technique of positioning a mobile station, and solves the problem of GPS coverage by using both the global positioning system GPS and the mobile base station, and can be used in G, C networks of the 2 nd generation and 3G networks.
In a specific embodiment, the AGPS of the present application is provided with an assisted positioning server in the system. In AGPS networks, a receiver may obtain positioning assistance through communication with an assistance server. Because the tasks between the AGPS receiver and the auxiliary server are separated from each other, the positioning can be realized only in a few seconds, and the accuracy is only a few meters, which is higher than that of the GPS.
It can be easily seen that the advertisement service information pushing method and device can not only push according to the travel habits of the user, but also organically combine the user and the advertisement to a greater extent, so that the user and the advertisement can be effectively paired, and further the advertisement service information required by the user can be obtained when the user appears in a specified place.
It should be noted that, the step of pushing the service information of the area conforming to the travel habit and the real-time location information to the user, which is lacked by the user, may specifically include:
and judging whether the region corresponding to the real-time position information is the region in the travel habit of the user, and triggering to push the service information belonging to the region to the user when the region corresponding to the real-time position information is the region in the travel habit of the user and is still in the region corresponding to the real-time position information in a preset time period.
The method and the device can timely push the service information including consumption discount, insurance service, maintenance service, second-hand car market service, refueling/charging service, maintenance service and/or vehicle sharing lease service and the like according to the travel habits of the user, so that the problem that the user is disturbed by the existing advertisement pushing mode can be avoided, information convenience can be provided for the user who really needs, user experience is improved, and the user can conveniently drive to travel.
Referring to fig. 2, fig. 2 is a block diagram of a vehicle-mounted device according to the present application.
In the present embodiment, the in-vehicle device may include a processor 21, a display 22, and a memory 23.
The processor 21 is configured to execute program data to implement the steps of the service information pushing method according to any one of the above embodiments.
The display 22 is used for pushing and displaying service credits corresponding to the travel habits to the user. The display 22 may be a curved display device, a projection display device, or an existing liquid crystal display device, which is not limited herein.
The memory 23 is configured to store the travel information, and perform data processing through the processor 21 to obtain the travel habit of the user.
Specifically, the processor 21 is configured to obtain travel information of the user.
It should be noted that, in this embodiment, the step of acquiring the trip information of the user by the processor 21 may specifically include: and processing the position information of the vehicle-mounted equipment, the position information of intelligent terminal navigation software connected with the vehicle-mounted equipment and/or the position information of the vehicle to obtain the travel information.
In this embodiment, the vehicle-mounted device may be an operating system device detachably mounted on a vehicle, and the smart terminal may be a mobile phone, a navigator, a tablet computer, or a smart watch.
Wherein, the processor 21 analyzes the travel habit of the user according to the travel information.
It should be noted that, in this embodiment, the step of analyzing, by the processor 21, the travel habit of the user according to the travel information may specifically include: and analyzing the travel habits of the user by adopting methods of descriptive analysis, linear regression analysis, variance analysis, principal component analysis, typical correlation analysis, discriminant analysis and/or cluster analysis according to the travel information.
Then, the processor 21 pushes service information corresponding to the travel habits of the user according to the travel habits of the user, wherein the service information comprises consumption discount, insurance service, maintenance service, used car market service, refueling/charging service, maintenance service and/or vehicle sharing lease service.
In this embodiment, the travel information may include a vehicle service life, a driving distance, highway driving information, parking lot usage information, accident frequency information of a driving road section, road condition information of a driving road section, vehicle owner replacement frequency information, refueling/charging time period information, maintenance frequency information, and a vehicle rental habit. Of course, in other embodiments, catering information, building sales promotion information, performance venue information, and the like may be provided for the convenience of the user going out.
Specifically, the consumption discount in the embodiment may include a highway toll discount and a parking lot discount, the insurance service includes an insurance company and an insurance discount, the maintenance service includes a maintenance shop and a maintenance discount, the second-hand car market service includes buying and selling information, the refueling/charging service includes a refueling discount and a charging pile discount, the maintenance service includes a maintenance site and a maintenance discount, and the vehicle sharing lease service includes a vehicle renting service and a vehicle renting service.
It should be noted that although pushing according to the travel habits of the user can organically combine the user and the advertisement to a great extent for effective pairing, in the actual use process, further improvement may be needed, and therefore, in a preferred embodiment of the present application, the step of pushing the service information corresponding to the travel habits to the user by the processor 21 according to the travel habits of the user may further include:
the processor 21 acquires real-time position information of the vehicle-mounted equipment;
the processor 21 acquires service information of a region associated with the real-time location information according to the travel habit of the user;
the processor 21 pushes service information of an area conforming to the travel habits and the real-time location information to the user.
Further, the step of acquiring the real-time location information of the vehicle-mounted device by the processor 21 may specifically be acquiring the real-time location information of the vehicle-mounted device by satellite positioning, mobile base station positioning, WiFi assisted positioning, and AGPS assisted global positioning system.
As can be seen from the foregoing embodiments, in the advertisement information distribution system in the prior art, the related advertisement information is usually distributed to the user according to the location information of the vehicle-mounted device, but if the amount of the related advertisement information is large, an "information explosion" is caused to affect the user experience, and in addition, the load of the entire system is also large. If the information quantity of the advertisement information is reduced, the information is incomplete, and the advertisement information which is useful for the user is missed.
According to the technical scheme, the corresponding service information is at least obtained according to the real-time position information of the vehicle-mounted equipment, and the related service information content is obtained from the corresponding service information publisher database according to the related user information of the vehicle-mounted equipment, so that the related service information finally transmitted to the vehicle-mounted equipment is not only targeted, but also small in information quantity, and the user experience is improved while the system is not greatly loaded.
Meanwhile, the information quantity of the service information is small, so that the requirement on the storage space of the advertisement data center is small. Further, the advertising content finally transmitted to the vehicle-mounted equipment is directly from the publisher database of the advertising information, so that timeliness and completeness of the advertising content are guaranteed.
Further, the present application also provides a vehicle provided with the in-vehicle device shown in fig. 2, which may include a processor 21, a display 22, and a memory 23.
The processor 21 is configured to execute program data to implement the steps of the service information pushing method according to any one of the above embodiments.
The display 22 is used for pushing and displaying service credits corresponding to the travel habits to the user.
The memory 23 is configured to store the travel information, and perform data processing through the processor 21 to obtain the travel habit of the user.
Specifically, the processor 21 is configured to obtain travel information of the user.
It should be noted that, in this embodiment, the step of acquiring the trip information of the user by the processor 21 may specifically include: and processing the position information of the vehicle-mounted equipment, the position information of intelligent terminal navigation software connected with the vehicle-mounted equipment and/or the position information of the vehicle to obtain the travel information.
In this embodiment, the vehicle-mounted device may be an operating system device detachably mounted on a vehicle, and the smart terminal may be a mobile phone, a tablet computer, or a smart watch.
Wherein, the processor 21 analyzes the travel habit of the user according to the travel information.
It should be noted that, in this embodiment, the step of analyzing, by the processor 21, the travel habit of the user according to the travel information may specifically include: and analyzing the travel habits of the user by adopting methods of descriptive analysis, linear regression analysis, variance analysis, principal component analysis, typical correlation analysis, discriminant analysis and/or cluster analysis according to the travel information.
Then, the processor 21 pushes service information corresponding to the travel habits of the user according to the travel habits of the user, wherein the service information comprises consumption discount, insurance service, maintenance service, used car market service, refueling/charging service, maintenance service and/or vehicle sharing lease service.
In this embodiment, the travel information may include a vehicle service life, a driving distance, highway driving information, parking lot usage information, accident frequency information of a driving road section, road condition information of a driving road section, vehicle owner replacement frequency information, refueling/charging time period information, maintenance frequency information, and a vehicle rental habit. Of course, in other embodiments, catering information, building sales promotion information, performance venue information, and the like may be provided for the convenience of the user going out.
Specifically, the consumption discount in the embodiment may include a highway toll discount and a parking lot discount, the insurance service includes an insurance company and an insurance discount, the maintenance service includes a maintenance shop and a maintenance discount, the second-hand car market service includes buying and selling information, the refueling/charging service includes a refueling discount and a charging pile discount, the maintenance service includes a maintenance site and a maintenance discount, and the vehicle sharing lease service includes a vehicle renting service and a vehicle renting service.
It should be noted that although pushing according to the travel habits of the user can organically combine the user and the advertisement to a great extent for effective pairing, in the actual use process, further improvement may be needed, and therefore, in a preferred embodiment of the present application, the step of pushing the service information corresponding to the travel habits to the user by the processor 21 according to the travel habits of the user may further include:
the processor 21 acquires real-time position information of the vehicle-mounted equipment;
the processor 21 acquires service information of a region associated with the real-time location information according to the travel habit of the user;
the processor 21 pushes service information of an area conforming to the travel habits and the real-time location information to the user.
Further, the step of acquiring the real-time location information of the vehicle-mounted device by the processor 21 may specifically acquire the real-time location information of the vehicle-mounted device in a manner of satellite positioning, mobile base station positioning, WiFi assisted positioning, and AGPS assisted global satellite positioning system.
According to the technical scheme, the corresponding service information is at least obtained according to the real-time position information of the vehicle-mounted equipment, and the related service information content is obtained from the corresponding service information publisher database according to the related user information of the vehicle-mounted equipment, so that the related service information finally transmitted to the vehicle-mounted equipment is not only targeted, but also small in information quantity, and the user experience is improved while the system is not greatly loaded.
Meanwhile, the information quantity of the service information is small, so that the requirement on the storage space of the advertisement data center is small. Further, the advertising content finally transmitted to the vehicle-mounted equipment is directly from the publisher database of the advertising information, so that timeliness and completeness of the advertising content are guaranteed.
The method and the device can timely push the service information including consumption discount, insurance service, maintenance service, second-hand car market service, refueling/charging service, maintenance service and/or vehicle sharing lease service and the like according to the travel habits of the user, so that the problem that the user is disturbed by the existing advertisement pushing mode can be avoided, information convenience can be provided for the user who really needs, user experience is improved, and the user can conveniently drive to travel.
Although the present application has been described with reference to a preferred embodiment, it should be understood that various changes, substitutions and alterations can be made herein without departing from the spirit and scope of the application, and all changes, substitutions and alterations that fall within the spirit and scope of the application are to be understood as being included within the following description of the preferred embodiment.

Claims (8)

1. A service information pushing method of vehicle-mounted equipment is characterized by comprising the following steps:
acquiring travel information of a user;
analyzing the travel habit of the user according to the travel information;
according to the travel habits of the users, service information corresponding to the travel habits is pushed to the users, wherein the service information comprises consumption discount, insurance service, maintenance service, second-hand vehicle market service, refueling/charging service, maintenance service and/or vehicle sharing lease service;
the step of pushing service information corresponding to the travel habits to the user according to the travel habits of the user further includes:
acquiring real-time position information of the vehicle-mounted equipment;
acquiring service information of a region associated with the real-time position information according to the travel habits of the user;
pushing service information of the region which accords with the travel habits and the real-time position information to the user;
the step of pushing the service information of the area conforming to the travel habits and the real-time location information to the user specifically includes:
and judging whether the region corresponding to the real-time position information is the region in the travel habit of the user, and triggering to push the service information belonging to the region to the user when the region corresponding to the real-time position information is the region in the travel habit of the user and is still in the region corresponding to the real-time position information within a preset time period.
2. The service information pushing method of the vehicle-mounted device according to claim 1, wherein the travel information includes a vehicle service life, a driving distance, highway driving information, parking lot usage information, accident frequency information of a driving section, road condition information of a driving section, vehicle owner replacement frequency information, refueling/charging time period information, maintenance frequency information, and a vehicle rental habit.
3. The service information pushing method of the vehicle-mounted device according to claim 2, wherein the consumption discount comprises a road toll discount and a parking lot discount, the insurance service comprises an insurance company and an insurance benefit, the maintenance service comprises a maintenance shop and a maintenance benefit, the second-hand vehicle market service comprises purchase information, the refueling/charging service comprises a refueling benefit and a charging pile benefit, the maintenance service comprises a maintenance website and a maintenance benefit, and the vehicle sharing lease service comprises a vehicle renting service and a vehicle renting service.
4. The service information pushing method for the vehicle-mounted device according to any one of claims 1 to 3, wherein the step of obtaining the travel information of the user specifically includes:
and processing the position information of the vehicle-mounted equipment, the position information of intelligent terminal navigation software connected with the vehicle-mounted equipment and/or the position information of the vehicle to obtain the travel information.
5. The service information pushing method for the vehicle-mounted device according to any one of claims 1 to 3, wherein the step of analyzing the travel habits of the user according to the travel information specifically includes:
and analyzing the travel habits of the user by adopting methods of descriptive analysis, linear regression analysis, variance analysis, principal component analysis, canonical correlation analysis, discriminant analysis and/or cluster analysis according to the travel information.
6. The service information pushing method for the vehicle-mounted device according to claim 1, wherein the step of obtaining the real-time location information of the vehicle-mounted device specifically includes:
and acquiring the real-time position information of the vehicle-mounted equipment in a satellite positioning mode, a mobile base station positioning mode, a WiFi auxiliary positioning mode and an AGPS auxiliary global satellite positioning system mode.
7. An in-vehicle apparatus characterized by comprising a processor for executing program data to realize the steps of the service information push method according to any one of claims 1 to 6.
8. The vehicle-mounted apparatus according to claim 7, characterized by further comprising:
the display is used for pushing and displaying service information corresponding to the travel habits to the user;
and the memory is used for storing the travel information and processing data through the processor to obtain the travel habit of the user.
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