CN102622701A - System and method for mass-decentralized and targeted delivery of advertising - Google Patents
System and method for mass-decentralized and targeted delivery of advertising Download PDFInfo
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- CN102622701A CN102622701A CN2012101058481A CN201210105848A CN102622701A CN 102622701 A CN102622701 A CN 102622701A CN 2012101058481 A CN2012101058481 A CN 2012101058481A CN 201210105848 A CN201210105848 A CN 201210105848A CN 102622701 A CN102622701 A CN 102622701A
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Abstract
The invention discloses a system and a method for mass-decentralized and targeted delivery of advertising. The system comprises a user analysis system, a self-help advertising generation delivery system, an advertising supervision system, an advertising pushing system and an advertising display system. A deliverer edits advertising through the advertising generation delivery system, and different mass-decentralized conditions or a targeted condition concluding the range of geographical location is selected. The user analysis system extracts corresponding data from a user information system and a GIS (Geographic Information System) according to the conditions given by an advertiser, selects a corresponding terminal according to the extracted data, and generates a basic delivery strategy. The information required by the advertiser, such as delivery time and the like is combined to generate a delivery strategy. The advertising supervision system is used for examining, verifying and supervising the content of advertising delivered by a user, and the approved advertising is sent to the advertising display system. The invention provides an advertising delivery system which obtains the user consumption behavior, living standard and geographical location information according to the living community condition of the user, and the mass-decentralized and targeted accuracy is increased.
Description
Technical field
The present invention relates to the system and method for the directed advertisement delivery of a kind of Focus.
Background technology
Advertisement is a kind of form of service relevant with life, and the universal pattern of present advertisement has TV, newspaper, magazine, outdoor plane and internet.Along with the development of mobile Internet and intelligent terminal, smart mobile phone also becomes the input approach of advertisement.
The advertisement of traditional media is the audient's face that enlarges advertisement with its huge propagation amount, but can't accomplish Focus and directed input.Though the behavior of browsing according to the user as the internet of new media can be accomplished the Focus of certain approach, there is very big randomness in user's the behavior of browsing, and user data is difficult to accumulation, does not accomplish Focus accurately, does not have directionality.Though the essential information data that can obtain the user of mobile phone can't be obtained user's the habits and customs and the level of consumption, can't accomplish Focus and orientation more accurately.
Summary of the invention
The object of the invention is that the defective to prior art provides a kind of based on being the system and method for the directed advertisement delivery of Focus of advertisement display systems with home intelligent terminal that gets into family and the portable terminal of binding mutually.
The present invention adopts following technical scheme for realizing above-mentioned purpose:
The system of the directed advertisement delivery of a kind of Focus is characterized in that: it comprises that customer analysis system, self-advertisement generate jettison system, advertisement supervisory systems, advertisement pushing system and advertisement display systems;
Said customer analysis system comprises generalized information system and customer information system; Said generalized information system is used for the position of typing advertisement display systems, helps the directed geographic range information of throwing in of the selected advertisement of advertisement putting person; Said customer information system is used to deposit data such as user's community information, consumption habit, the level of consumption, concern scope; The directed information that said customer analysis system selectes according to the user and the Focus condition of customer group; According to user data model of preserving in self customer information system database and the user data model that from third party database, can obtain; Generate basic input strategy, the basic strategy of throwing in comprises accurate input scope to community;
Said self-advertisement generates jettison system, and advertisement putting person can be at the ad content of system's inediting oneself, selected simultaneously advertisement Focus condition, orientation, and ad classification; Jettison system generates advertisement through the customer analysis system and throws in strategy basically, generates to throw in strategy;
Said advertisement supervisory systems is used for advertisement putting person is examined supervision at the ad content that self-advertisement generation jettison system generates, and ineligible does not push.
Said advertisement pushing system is used for according to self-advertisement being generated the input strategy that jettison system generates advertisement pushing being gone to the advertisement display systems;
On a plurality of portable terminals that said advertisement display systems operates on the home terminal and binds with home terminal, be used for advertisement is showed the user at terminal.
It is further characterized in that: said self-advertisement generates jettison system and the advertisement display systems can carry out interaction; The ad classification information of user's concern can generate jettison system to self-advertisement through network-feedback, and the user is watched that the behavioural habits of advertisement reach the customer analysis system and preserve the data as further customer analysis.
The method of the directed advertisement delivery of a kind of Focus comprises the steps:
Step 1: the delivery person of advertisement comprises content, master datas such as classification, supply volume, release time, date saved through self-advertisement generation jettison system editor's oneself advertisement;
Step 2: advertisement putting person generates the Focus condition of selecting input on the jettison system at self-advertisement, can also select to comprise the orientation of geographic position scope;
Step 3: the condition that the customer analysis system provides according to advertisement putting person, from customer information system and generalized information system, extract corresponding data;
Step 4: the correspondent advertisement display systems is selected according to the data of extracting by the customer analysis system, generates the basic strategy of throwing in;
Step 5: self-advertisement generates jettison system according to throwing in strategy basically, adds that the master data of user steps 1 input generates the input strategy;
Step 6: the ad content of advertisement supervisory systems audit user input, if meet the input condition, notice advertisement pushing system can push, otherwise the notice self-advertisement generates the jettison system ad content in violation of rules and regulations; Do not get into step 7;
Step 7: the advertisement pushing system according to throw in strategy with advertisement pushing to the terminal.
Above-mentioned said propelling movement strategy generates and comprises the steps:
Step 1: the customer analysis system obtains throws in Focus condition, orientation, supply volume;
Step 2: it is according to Focus condition, input zone that the user distinguishes in the customer analysis system or both combine to throw in;
Step 2.1: if throw in, obtain user live community's situation, historical focus and user behavior, get into step 3 according to the Focus condition;
Step 2.2: if throw in, launch the generalized information system database and obtain the user profile in the regional extent, get into step 3 according to the zone;
Step 2.3: if the Focus condition, still both combine to throw in to throw in the zone, from step 2.1 and 2.2 steps, obtain zone and user group's information, generate the user data model, get into step 3;
Step 3: the customer analysis system is according to the user data model, and the supply volume of selecting in conjunction with advertisement putting person generates the basic strategy of delivering;
Step 4: self-advertisement generates jettison system according to the elementary tactics combining classification, and master datas such as release time, date saved generate throws in strategy.
The invention provides community's situation of living and obtain the customer consumption living standard and advertisement delivery system geographical location information, improved Focus and directed accuracy according to the user.Simultaneity factor can also accumulate user data through the mode of Interactive Advertising, realizes self-teaching, improves the accuracy of throwing in.Advertisement putting person self-service on platform content of edit, the selected target of throwing in is directly obtained the requirement that the user throws in, the accurate demand of consumer positioning combines User Information Database and GIS database to accomplish the orientation accurately and accurately of Focus.
Description of drawings
Fig. 1 is a system architecture synoptic diagram of the present invention;
Fig. 2 is an advertisement placement method process flow diagram of the present invention;
Fig. 3 is tactful product process figure for the present invention throws in.
Embodiment
The system of the directed advertisement delivery of a kind of Focus as shown in Figure 1, it comprises that customer analysis system, self-advertisement generate jettison system, advertisement supervisory systems, advertisement pushing system and advertisement display systems;
Said customer analysis system comprises generalized information system and customer information system; Said generalized information system is used for the installation site of typing advertisement display systems, helps the geographic range information of the selected advertisement putting of advertisement putting person; Said customer information system is used to deposit data such as user's community information, consumption habit, the level of consumption, concern scope; The geography information that said customer analysis system selectes according to the user and the consumption condition of customer group; According to the user data model of preserving in its data storehouse and the user data model that from third party library, can obtain; Generate basic input strategy, the basic strategy of throwing in comprises accurate input scope to community;
Said self-advertisement generates jettison system, and advertisement putting person can be at the ad content of system's inediting oneself, selected simultaneously advertisement putting condition, and ad classification; Jettison system generates advertisement through the customer analysis system and throws in strategy basically, generates to throw in strategy;
Said advertisement supervisory systems is used for advertisement putting person is examined supervision at the ad content that self-advertisement generation jettison system generates, and ineligible does not push.
Said advertisement pushing system is used for according to self-advertisement being generated the input strategy that jettison system generates advertisement pushing being gone to the advertisement display systems;
On a plurality of portable terminals that said advertisement display systems operates on the home terminal and binds with home terminal, be used for advertisement is showed the user at terminal.
Said self-advertisement generates jettison system and the advertisement display systems can carry out interaction; The ad classification information of user's concern can generate jettison system to self-advertisement through network-feedback, and the user is watched that the behavioural habits of advertisement reach the customer analysis system and preserve the data as further customer analysis.
The method of the directed advertisement delivery of a kind of Focus as shown in Figure 2 comprises the steps:
Step 1: the delivery person of advertisement comprises content, classification, master datas such as release time, date saved through self-advertisement generation jettison system editor's oneself advertisement;
Step 2: advertisement putting person generates the Focus condition of selecting input on the jettison system at self-advertisement, can also select to comprise the orientation of geographic position scope;
Step 3: the condition that the customer analysis system provides according to advertisement putting person, from customer information system and generalized information system, extract corresponding data;
Step 4: the correspondent advertisement display systems is selected according to the data of extracting by the customer analysis system, generates the basic strategy of throwing in;
Step 5: self-advertisement generates jettison system according to the basic strategy of throwing in, and adds the classification of user steps 1 input, and master datas such as release time, date saved generate throws in strategy;
Step 6: self-advertisement generate jettison system according to throw in strategy with advertisement pushing to the advertisement display systems.
Above-mentioned said propelling movement strategy as shown in Figure 3 generates and comprises the steps:
Step 1: the customer analysis system obtains throws in Focus condition, orientation, supply volume;
Step 2: it is according to Focus condition, orientation that the user distinguishes in the customer analysis system or both combine to throw in;
Step 2.1: if throw in, obtain user live community's situation, historical focus and user behavior, generate the user data model, get into step 3 according to the Focus condition;
Step 2.2: if throw in, launch the generalized information system database and obtain the user profile in the alignment regions scope, generate the user data model, get into step 3 according to orientation;
Step 2.3: if Focus condition, orientation both combine to throw in, from step 2.1 and 2.2 steps, obtain alignment regions and user group's Focus information, combine the supply volume generation user data model of advertisement putting person's input, entering step 3;
Step 3: the customer analysis system is according to the user data model, and the supply volume of selecting in conjunction with advertisement putting person generates the basic strategy of delivering;
Step 4: self-advertisement generates jettison system according to the elementary tactics combining classification, and master datas such as release time, date saved generate throws in strategy.
The home terminal that system's utilization gets into support mobile Internet/internet access of family is used as the carrier of advertisement display systems.Obtain user's family information when utilizing home terminal to register one's residence.
Further, the living environment of family can be confirmed, the level of consumption and living standard can be confirmed according to living environment by the user data model that community information brought of family's inhabitation; With this basic data as Focus, the consumer group that can provide advertisement with it to adapt for advertisement putting person accurately;
Since can obtain the advertisement display systems accurate position, so can be for detailed reference being provided to be orientated benchmark advertisement delivery putting person.The precision of position can precisely arrive community, and such put-on method is thrown in reference accurately for advertisement putting person provides, and especially for the businessman of peripheral several community services means of accurately throwing in is provided;
Further the user can also combine positional information with user's consumption information again, can confirm the some consumer groups' in some regional extents situation accurately.Can accomplish to decide the zone like this, the accurate input of grouping body.
The mobile portable phone that the user at terminal registers when obtaining the terminal, also the while can be associated as the carrying terminal of advertisement display systems, has enlarged the scope of throwing in.
Advertisement in the advertisement display systems has interactive, can recording user reads the situation of advertisement, obtains user's focus and behavior record.These behavior records can be as the condition as customer analysis, and along with the increase of injected volume, user data is more and more abundant, and it is abundant more to analyze the data that obtain, and makes Focus more and more accurate with directed result.
Advertisement putting person can self-servicely select the colony that will throw in, the information such as geographic range of input in system.System generates according to these information and throws in strategy, the terminal is rendered in advertisement accurately got on, and accomplishes that Focus is with directed accurately.
Claims (4)
1. the system of the directed advertisement delivery of a Focus, it is characterized in that: it comprises that customer analysis system, self-advertisement generate jettison system, advertisement supervisory systems, advertisement pushing system and advertisement display systems;
Said customer analysis system comprises generalized information system and customer information system; Said generalized information system is used for the installation site of typing advertisement display systems, helps the directed geographic range information of throwing in of the selected advertisement of advertisement putting person; Said customer information system is used to deposit data such as user's community information, consumption habit, the level of consumption, concern scope; The directed information that said customer analysis system selectes according to the user and the Focus condition of customer group; According to user data model of preserving in its data storehouse and the user data model that from third party database, obtains; Generate basic input strategy, the basic strategy of throwing in comprises accurate input scope to community;
Said self-advertisement generates jettison system, and advertisement putting person can be at the ad content of system's inediting oneself, selected simultaneously advertisement putting condition, and ad classification; Jettison system generates advertisement through the customer analysis system and throws in strategy basically, generates to throw in strategy;
Said advertisement supervisory systems is used for advertisement putting person is examined supervision at the ad content that self-advertisement generation jettison system generates, and ineligible does not push;
Said advertisement pushing system is used for generating the input strategy that jettison system generates according to self-advertisement advertisement pushing is gone to the advertisement display systems;
On a plurality of portable terminals that said advertisement display systems operates on the home terminal that support mobile Internet/internet inserts and binds with home terminal, be used for advertisement is showed the user at terminal.
2. the system of the directed advertisement delivery of a kind of Focus according to claim 1; It is characterized in that: said self-advertisement generates jettison system and the advertisement display systems can carry out interaction; The ad classification information of user's concern can generate jettison system to self-advertisement through network-feedback, and the user is watched that the behavioural habits of advertisement reach the customer analysis system and preserve the data as further customer analysis.
3. the method for the directed advertisement delivery of Focus comprises the steps:
Step 1: advertisement putting person comprises content, classification, master datas such as supply volume, release time, date saved through self-advertisement generation jettison system editor's oneself advertisement;
Step 2: advertisement putting person self-advertisement generate the Focus condition selecting on the jettison system to throw in and or select to comprise the orientation of geographic position scope;
Step 3: the condition that the customer analysis system provides according to advertisement putting person, from customer information system and generalized information system, extract corresponding data;
Step 4: the correspondent advertisement display systems is selected according to the data of extracting by the customer analysis system, generates the basic strategy of throwing in;
Step 5: self-advertisement generates jettison system according to throwing in strategy basically, adds that the master data requirement information of advertisement putting person's step 1 input generates the input strategy;
Step 6: the ad content of advertisement supervisory systems audit user input, if meet the input condition, notice advertisement pushing system can push, otherwise the notice self-advertisement generates the jettison system ad content in violation of rules and regulations; Do not get into step 7;
Step 7: the advertisement pushing system according to throw in strategy with advertisement pushing to the terminal.
4. the method for the directed advertisement delivery of a kind of Focus according to claim 3 is characterized in that: said propelling movement strategy generates and comprises the steps:
Step 1: the customer analysis system obtains throws in Focus condition, orientation, supply volume;
Step 2: it is according to Focus condition, orientation that the user distinguishes in the customer analysis system or both combine to throw in;
Step 2.1: if throw in, obtain user live community's situation, historical focus and user behavior, generate the user data model, get into step 3 according to the Focus condition;
Step 2.2: if throw in, launch the generalized information system database and obtain the user profile in the alignment regions scope, generate the user data model, get into step 3 according to orientation;
Step 2.3: if Focus condition, orientation both combine to throw in, from step 2.1 and 2.2 steps, obtain alignment regions and user group's Focus information, generate the user data model, entering step 3;
Step 3: the customer analysis system is according to the user data model, and the supply volume of selecting in conjunction with advertisement putting person generates the basic strategy of delivering;
Step 4: self-advertisement generates jettison system according to elementary tactics, combining classification, and master datas such as release time, date saved generate throws in strategy.
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