CN105991718A - Information object recommendation method, system and server - Google Patents
Information object recommendation method, system and server Download PDFInfo
- Publication number
- CN105991718A CN105991718A CN201510077190.1A CN201510077190A CN105991718A CN 105991718 A CN105991718 A CN 105991718A CN 201510077190 A CN201510077190 A CN 201510077190A CN 105991718 A CN105991718 A CN 105991718A
- Authority
- CN
- China
- Prior art keywords
- mobile terminal
- information
- positioning information
- server
- information object
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Abstract
The invention discloses an information object recommendation method, a system and a server. The method comprises steps: according to positioning information of mobile terminals acquired in a preset time duration, a server classifies the mobile terminals; and according to the types of the mobile terminals, a corresponding information object is recommended. Through positioning on the mobile terminals, information reflecting certain traveling and activities of users of the mobile terminals can be obtained, the mobile terminals are classified according to the information, interests of the users can be reflected accurately, information interesting the users can be concluded accurately, and effective information object recommendation meeting the interests of the users can be carried out on the user.
Description
Technical field
The present invention relates to development of Mobile Internet technology, espespecially a kind of information object recommends method, system and service
Device.
Background technology
In society, information object such as advertisement publicity pattern main in having become business circles, and a large amount of
Advertisement be invalid advertisement in fact because these advertisements most push to give there is no purchasing power, or do not have
Have a mind to buy user, cause the substantial amounts of wasting of resources.At present, popular information object pushes away
The method of recommending is: by user's internet records, and the webpage relevant search word staying, and utilizes big data process
Technology infers user's product interested, and the advertisement then carrying out its product interested again to user pushes away
Recommend.
The search record of the existing user of utilization carries out advertisement recommendation, often causes some recommendations repeating.
Such as, user has bought a computer by a large amount of search comparisons on the net in Jingdone district today, for existing
Advertisement commending system for, by user's internet records of this user, with the webpage relevant search staying
Word, just would conclude that user is interested in computer, thus carries out substantial amounts of computer advertisement information to this user
Recommendation.It may be evident, however, that this user has been completed the purchase of computer, the computer being not required to repeat is wide
Accuse and recommend, say, that existing information object recommends method can not infer that user feels emerging exactly
What interest is, thus also cannot carry out effective information object propelling movement to user.Just make thus
The advertisement repeating has been become to recommend, the waste of namely a kind of advertising resource in fact.
Content of the invention
In order to solve above-mentioned technical problem, the invention provides a kind of information object recommend method, system and
Server, can accurately infer the information that user is interested, thus carry out effective information pair to user
As recommending.
In order to reach the object of the invention, the invention provides a kind of information object and recommend method, comprising: clothes
Mobile terminal, according to the positioning information of the mobile terminal collected in preset duration, is classified by business device；
Recommend corresponding information object according to the classification of mobile terminal.
Also include before the method: the GPS periodically obtaining described mobile terminal according to preset duration is fixed
Position information, and the GPS positioning information of acquisition is transferred to described server.
The method also includes: according to the last positioning information of the described mobile terminal obtaining, in positioning
The small range of advertisement carrying out periphery of periphery is recommended.
Described classification carried out to mobile terminal specifically include:
Attribute-bit is carried out to the positioning information of the described mobile terminal collected；
The duration keeping according to positioning information carries out effective degree statistics to positioning information；
By adding up to presetting each attribute-bit in the second duration, according to sorting from high to low, with the highest
Attribute preferentially described mobile terminal is classified.
After described classification, different classification has different preferential according to the frequency that the place of described positioning occurs
Level；
The corresponding information object of affiliated recommendation includes: enter from high to low according to the priority of described classification and ordination
Row is recommended step by step.
Invention further provides a kind of server, at least include analyzing module, pushing module；Wherein,
Analyze module, for the positioning information according to the mobile terminal collected in preset duration, to movement
Terminal is classified；
Pushing module, recommends corresponding information object for the classification according to mobile terminal.
Analysis module in described server specifically for:
Attribute-bit is carried out to the positioning information of the described mobile terminal collected；Keep according to positioning information
Duration effective degree statistics is carried out to positioning information；By to each attribute-bit in default second duration
Accumulative, according to sorting from high to low, preferentially described mobile terminal is classified with attribute the highest.
Analysis module in described server is additionally operable to: the last according to the mobile terminal of described acquisition
Positioning information, obtains the advertisement in current location information periphery preset range；Correspondingly,
Pushing module in described server is additionally operable to: the current location information periphery preset range that will obtain
Mobile terminal is recommended in interior advertisement.
Present invention also offers a kind of information object commending system, at least include for according to preset duration week
Phase property obtains the GPS positioning information of self and is transferred to the mobile terminal of server and above-mentioned service
Device.
Compared with prior art, the present invention includes server according to the mobile terminal collected in preset duration
Positioning information, mobile terminal is classified；Recommend corresponding information pair according to the classification of mobile terminal
As.The present invention, by the positioning to mobile terminal, obtains and can reflect some trips used for mobile terminal
And the information of activity, and according to these information, mobile terminal is classified, reflect user exactly
Interest place, thus accurately inferred the information that user is interested, and then user carried out effectively
Meet user interest information object recommend.
Other features and advantages of the present invention will illustrate in the following description, and, partly from froming the perspective of
Bright book becomes apparent, or is understood by implementing the present invention.The purpose of the present invention is excellent with other
Point can be realized by structure specifically noted in specification, claims and accompanying drawing and obtain
?.
Brief description
Accompanying drawing is used for providing being further appreciated by technical solution of the present invention, and constitutes one of specification
Point, it is used for explaining technical scheme together with embodiments herein, be not intended that to the present invention
The restriction of technical scheme.
Fig. 1 is the flow chart that information object of the present invention recommends method；
Fig. 2 is the composition structural representation of information object commending system of the present invention.
Detailed description of the invention
For making the object, technical solutions and advantages of the present invention clearer, below in conjunction with accompanying drawing
Embodiments of the invention are described in detail.It should be noted that in the case of not conflicting, this Shen
Embodiment in please and the feature in embodiment can mutually be combined.
Can be at the computer of such as one group of computer executable instructions in the step shown in the flow chart of accompanying drawing
System performs.And, although show logical order in flow charts, but in some cases,
Shown or described step can be performed with the order being different from herein.
Fig. 1 is the flow chart that information object of the present invention recommends method, as indicated with 1, comprising:
Step 100: server is according to the positioning information of the mobile terminal collected in preset duration, to shifting
Dynamic terminal is classified.
Also include before this step: for mobile terminal such as mobile phone, can by be provided with such as GPS
Locating module, periodically obtains the GPS positioning information of mobile terminal, to orient according to preset duration
The user of this mobile terminal is through haunt, such as dining room, market, recreation ground, tourist destination etc.；
And the GPS positioning information in the preset duration of acquisition is transferred to server.
Classification carried out to mobile terminal specifically include in this step:
Attribute-bit is carried out to the positioning information of the mobile terminal collected, such as: will be displayed as the Forbidden City
Positioning message identification is Tourism Attribute, and the positioning message identification that will be displayed as Wangfujing is shopping property, will
The positioning message identification being shown as round-mouthed food vessel with two or four loop handles street is food and drink attribute etc..
The duration keeping according to positioning information carries out effective degree statistics to positioning information, such as: if GPS
Signal receives for example halfhour positioning information of the first duration of presetting in certain region, and i.e. mobile terminal is at this
When region stay time exceedes default first duration, the accumulative positioning information in this region for the mobile terminal is one
Secondary effective positioning.
By adding up to presetting (such as 2 months) each attribute-bit in the second duration, according to from height to
Low sequence, preferentially classifies to mobile terminal with attribute the highest.
Classification mobile terminal being carried out by this step, such as: if the located sites of mobile terminal is many
For dining room, restaurant, then, this mobile terminal is divided into food and drink class；If the located sites of mobile terminal
It mostly is market, shopping center, then, this mobile terminal is divided into shopping class；If determining of mobile terminal
Position place mostly is tourist attractions, then, this mobile terminal is divided into GT grand touring etc..
If it should be noted that located sites both includes mostly being dining room, restaurant, and mostly being business
Field, shopping center, then, this mobile terminal will be divided into food and drink class and shopping class.Further,
The frequency that different classifications can occur according to located sites has different priority, such as mobile terminal
Positioning information in be all a lot of of market and dining room, but in positioning information, market is more, then, this
Although individual mobile terminal be divided into food and drink class and shopping class, but in the two class, shopping class excellent
First level can be higher than food and drink class, so in later stage information object is recommended, understands the wide of preferential recommendation food and drink class
Accuse.Such as this mobile terminal, also there is shopping in the place of the neighbouring existing cuisines attribute of its site
The place of attribute, that just recommends from high to low step by step according to the priority of classification and ordination before,
First recommend shopping series advertisements, then recommend food and drink series advertisements.Need exist for explanation be, it is recommended that be the need for
Preferential sequencing, this order is exactly to recommend according to classification and ordination before, because in advertisement
When recommending to terminal, it is possible to Pagination Display occurs, so the advertisement of preferential recommendation can be seen the very first time,
Play the advertisement benefit of maximum.
Step 101: recommend corresponding information object according to the classification of mobile terminal.
This step specifically includes: according to the corresponding relation of the different classes of and information object pre-setting, will
Corresponding information object such as advertisement etc. are pushed to mobile terminal with the type of mobile terminal.Specifically how to push
Belong to the conventional techniques means of those skilled in the art, without in limit protection scope of the present invention, this
In repeat no more.
Further, the inventive method also includes: according to the last positioning letter of the mobile terminal obtaining
Advertisement in current location information periphery preset range is recommended mobile terminal by breath.This recommendation belongs to
Pure advertisement is recommended, unrelated with above-mentioned collating sort, and only relevant with the place that mobile terminal is presently in.
Some advertisements can be done in the shop of oneself or product by the trade company of current location, are then in default model
Mobile terminal in enclosing is recommended at random.
The inventive method, by the positioning to mobile terminal, obtains and can reflect used for mobile terminal some
Trip and the information of activity, and according to these information, mobile terminal is classified, reflect exactly
The interest place of user, thus accurately inferred the information that user is interested, and then user is carried out
The information object effectively meeting user interest is recommended.
Fig. 2 is the composition structural representation of information object commending system of the present invention, as in figure 2 it is shown, at least
Including mobile terminal, server, server at least includes analyzing module, pushing module；Wherein,
Mobile terminal, for periodically obtaining the GPS positioning information of mobile terminal simultaneously according to preset duration
It is transferred to server；
Analysis module in server, for the positioning letter according to the mobile terminal collected in preset duration
Breath, classifies to mobile terminal；
Pushing module in server, recommends corresponding information object for the classification according to mobile terminal.
Wherein, the analysis module in server specifically for:
Attribute-bit is carried out to the positioning information of the mobile terminal collected；According to positioning information keep when
Length carries out effective degree statistics to positioning information；By each attribute-bit in default second duration is tired out
Meter, according to sorting from high to low, preferentially classifies to mobile terminal with attribute the highest.
Analysis module in server is additionally operable to: according to the last positioning letter of the mobile terminal obtaining
Breath, obtains the advertisement in current location information periphery preset range；Correspondingly,
Pushing module in server is additionally operable to: in the current location information periphery preset range that will obtain
Mobile terminal is recommended in advertisement.
Although the embodiment that disclosed herein is as above, but described content only readily appreciates the present invention
And the embodiment using, it is not limited to the present invention.Technology people in any art of the present invention
Member, on the premise of without departing from the spirit and scope that disclosed herein, can be in the form implemented and thin
Carry out any modification and change on joint, but the scope of patent protection of the present invention, still must be with appended right
Claim is defined in the range of standard.
Claims (9)
1. an information object recommends method, it is characterised in that include: server is according to preset duration
The positioning information of the mobile terminal inside collected, classifies to mobile terminal；
Recommend corresponding information object according to the classification of mobile terminal.
2. information object according to claim 1 recommend method, it is characterised in that the method it
Before also include: periodically obtain the GPS positioning information of described mobile terminal according to preset duration, and will
The GPS positioning information obtaining is transferred to described server.
3. information object according to claim 1 recommends method, it is characterised in that the method is also
Including: according to the last positioning information of the described mobile terminal obtaining, in positioning periphery smaller range
Carry out periphery advertisement recommend.
4. the information object according to claim the 1st, 2 or 3 recommends method, it is characterised in that institute
State and classification is carried out to mobile terminal specifically include:
Attribute-bit is carried out to the positioning information of the described mobile terminal collected；
The duration keeping according to positioning information carries out effective degree statistics to positioning information；
By adding up to presetting each attribute-bit in the second duration, according to sorting from high to low, with the highest
Attribute preferentially described mobile terminal is classified.
5. information object according to claim 4 recommends method, it is characterised in that after described classification
The frequency that different classifications occurs according to the place of described positioning has different priority；
The corresponding information object of affiliated recommendation includes: enter from high to low according to the priority of described classification and ordination
Row is recommended step by step.
6. a server, it is characterised in that at least include analyzing module, pushing module；Wherein,
Analyze module, for the positioning information according to the mobile terminal collected in preset duration, to movement
Terminal is classified；
Pushing module, recommends corresponding information object for the classification according to mobile terminal.
7. information object commending system according to claim 6, it is characterised in that described server
In analysis module specifically for:
Attribute-bit is carried out to the positioning information of the described mobile terminal collected；Keep according to positioning information
Duration effective degree statistics is carried out to positioning information；By to each attribute-bit in default second duration
Accumulative, according to sorting from high to low, preferentially described mobile terminal is classified with attribute the highest.
8. the information object commending system according to claim 6 or 7, it is characterised in that described clothes
Analysis module in business device is additionally operable to: according to the last positioning information of the mobile terminal of described acquisition,
Obtain the advertisement in current location information periphery preset range；Correspondingly,
Pushing module in described server is additionally operable to: the current location information periphery preset range that will obtain
Mobile terminal is recommended in interior advertisement.
9. an information object commending system, it is characterised in that at least include for according to preset duration
Periodically obtain the GPS positioning information of self mobile terminal being transferred to server, and claim
Server described in 6～8 any one.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510077190.1A CN105991718A (en) | 2015-02-12 | 2015-02-12 | Information object recommendation method, system and server |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510077190.1A CN105991718A (en) | 2015-02-12 | 2015-02-12 | Information object recommendation method, system and server |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN105991718A true CN105991718A (en) | 2016-10-05 |
Family
ID=57042278
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510077190.1A Pending CN105991718A (en) | 2015-02-12 | 2015-02-12 | Information object recommendation method, system and server |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN105991718A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107301585A (en) * | 2017-06-06 | 2017-10-27 | 北京溢思得瑞智能科技研究院有限公司 | A kind of recommendation method, system and equipment applied based on real-time dynamic interactive scene |
| CN107426620A (en) * | 2017-08-31 | 2017-12-01 | 江西博瑞彤芸科技有限公司 | A kind of programme content recommends method |
| CN109447702A (en) * | 2018-10-24 | 2019-03-08 | 深圳市联铭发科技有限公司 | Barrier gate advertising data processing method, electronic device and server |
| CN113065895A (en) * | 2021-03-29 | 2021-07-02 | 上海酷量信息技术有限公司 | Advertisement recommendation method and device based on geographic position |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101449598A (en) * | 2006-05-19 | 2009-06-03 | 卢森特技术有限公司 | Provision of location-based services utilizing user movement statistics |
| CN102047697A (en) * | 2008-05-27 | 2011-05-04 | 高通股份有限公司 | Methods and apparatus for generating user profile based on periodic location fixes |
| CN102314650A (en) * | 2010-06-30 | 2012-01-11 | 酷米移动传媒股份有限公司 | Relevant advertisement push system and method |
| CN102622701A (en) * | 2012-04-12 | 2012-08-01 | 江苏运赢物联网产业发展有限公司 | System and method for mass-decentralized and targeted delivery of advertising |
| CN103402177A (en) * | 2013-08-02 | 2013-11-20 | 南京市海聚信息科技有限公司 | Information pushing system of WiFi (wireless fidelity) terminal and implementation method thereof |
-
2015
- 2015-02-12 CN CN201510077190.1A patent/CN105991718A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101449598A (en) * | 2006-05-19 | 2009-06-03 | 卢森特技术有限公司 | Provision of location-based services utilizing user movement statistics |
| CN102047697A (en) * | 2008-05-27 | 2011-05-04 | 高通股份有限公司 | Methods and apparatus for generating user profile based on periodic location fixes |
| CN102314650A (en) * | 2010-06-30 | 2012-01-11 | 酷米移动传媒股份有限公司 | Relevant advertisement push system and method |
| CN102622701A (en) * | 2012-04-12 | 2012-08-01 | 江苏运赢物联网产业发展有限公司 | System and method for mass-decentralized and targeted delivery of advertising |
| CN103402177A (en) * | 2013-08-02 | 2013-11-20 | 南京市海聚信息科技有限公司 | Information pushing system of WiFi (wireless fidelity) terminal and implementation method thereof |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107301585A (en) * | 2017-06-06 | 2017-10-27 | 北京溢思得瑞智能科技研究院有限公司 | A kind of recommendation method, system and equipment applied based on real-time dynamic interactive scene |
| CN107426620A (en) * | 2017-08-31 | 2017-12-01 | 江西博瑞彤芸科技有限公司 | A kind of programme content recommends method |
| CN107426620B (en) * | 2017-08-31 | 2020-02-11 | 江西博瑞彤芸科技有限公司 | Program content recommendation method |
| CN109447702A (en) * | 2018-10-24 | 2019-03-08 | 深圳市联铭发科技有限公司 | Barrier gate advertising data processing method, electronic device and server |
| CN109447702B (en) * | 2018-10-24 | 2021-04-06 | 深圳市联铭发科技有限公司 | Gateway advertisement data processing method, electronic device and server |
| CN113065895A (en) * | 2021-03-29 | 2021-07-02 | 上海酷量信息技术有限公司 | Advertisement recommendation method and device based on geographic position |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US20220148037A1 (en) | Systems and methods for presenting and delivering content | |
| WO2018076695A1 (en) | Smart recommendation system and smart recommendation method | |
| KR101302507B1 (en) | Marketing service Method and apparatus using SNS | |
| US20220253499A1 (en) | Allocating communication resources via information technology infrastructure | |
| KR20110124782A (en) | System and method for delivering sponsored landmark and location labels | |
| KR20140071418A (en) | Providing mobile advertising using data networks based on intelligence data associated with internet-connected devices | |
| CN103997505A (en) | Method and device for recommending information of self-picking-up sites of business object | |
| US20160260136A1 (en) | System and method for data enrichment for requests for advertising on mobile devices | |
| US9288650B2 (en) | Method, device and recording media for searching target clients | |
| CN106708820B (en) | Information display method and device | |
| CN102769821A (en) | Method and equipment for determining position of mobile terminal | |
| CN102054255A (en) | Commodity information gathering and display method and device | |
| CN105991718A (en) | Information object recommendation method, system and server | |
| CN106202260A (en) | searching method, device and search engine | |
| CN103257962A (en) | Method and device for providing information | |
| CN107395680A (en) | Shop group's information push and output intent and device, equipment | |
| CN104426933A (en) | A method, device and system for screening an augmented reality content | |
| Confetto et al. | Digital destination branding: A framework to define and assess European DMOs practices | |
| CN103559628A (en) | Display system and method for mobile advertisement putting effect | |
| CN111199491A (en) | Social circle recommendation method and device | |
| Ružić et al. | Development of mobile marketing in croatian tourism using location-based services | |
| Portolan et al. | ‘Conceptual Model of Mobile Services in the Travel and Tourism Industry | |
| CN103366289A (en) | Triggering advertisement publication method by microblog user publishing microblog message | |
| US10129699B1 (en) | Automated tiered event display system | |
| CN115860869A (en) | Shop information recommendation method, equipment and storage medium |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20161005 |