JP2010170426A - Advertisement information distribution system, advertisement information distribution method, program, and advertisement distribution server - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement information distribution system for transmitting latest information to a portable terminal of a user according to the preference of the user in real time. <P>SOLUTION: FemtoAP (micro base station) 5 transmits position registration information of mobile terminals 7a, 7b under an Femto cell 2 and the arrangement position information of the FemtoAP 5 to an advertisement distribution server 3. POS 6 collects the purchase information and time information at a store and transmits them to the advertisement distribution server 3. Thereby, the advertisement distribution server 3 retrieves an electronic advertisement matching the preference of the user from a database based on the position registration information of the mobile terminals 7a, 7b transmitted by the FemtoAP 5 and the purchase information and time information transmitted by the POS 6, and transmits the desired electronic advertisement to the FemtoAP 5. The FemtoAP 5 distributes the received electronic advertisement to the mobile terminals 7a, 7b. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to an advertisement information distribution system, an advertisement information distribution method, a program for causing a computer to execute the method, and an advertisement distribution server that support user purchasing activities.

  Conventionally, there have been many activities to advertise and promote products by broadcasting TV commercials and distributing advertising information to unspecified mobile terminals. Advertising information cannot provide detailed support for users' purchasing activities. In addition, since the conventional CBS (cell broadcast service) provides information to a wide range of users, it is difficult to provide directional information to individual users. In addition, a technology for providing information from a micro base station (Femto Access Point = Femto AP) to a mobile terminal existing in the service area is also known, but since FemtoAP has a very narrow cell range, it is under its control. Since there are few portable terminals, even if general information is provided, there is a high possibility that the information will not lead to user convenience.

  Therefore, the telecommunications carrier terminal takes into account the time, place, orientation, etc. of the consumer (user), selects appropriate advertisement information, and distributes it to the corresponding mobile terminal ping-pong, so that it is fine for the user. An advertisement distribution technique for supporting various purchasing activities is disclosed (see, for example, Patent Document 1). In addition, a technology is also disclosed in which a service center provides customer collection statistical information for each predetermined period to each store and supports sales activities for each store (see, for example, Patent Document 2). Furthermore, the advertisement creation and transmission center stores registered dealer information, user-related information, and product information in a database, and responds to the purchase awareness of the user for the mobile terminal of the user near the registered dealer A technique for selectively providing advertisement information of a product is also disclosed (see, for example, Patent Document 3).

JP 2001-282834 A JP 2003-178180 A Japanese Patent Laying-Open No. 2005-073147

  However, when information is distributed from a general base station to a mobile terminal, it is possible to provide information that matches the individual user's intention to the mobile terminal whose location is registered under the base station. Can not. Therefore, it is unsuitable for general base stations to deliver clear information such as advertisement information to the target user layer.

  In the technology disclosed in Patent Document 1, a telecommunications carrier investigates a consumer's situation (position, time, orientation, etc.), selects advertisement information to present, and transmits it to a user's mobile terminal. However, since the advertisement information is not provided in real time to the mobile terminals of the users that currently exist in the vicinity of the store, it is not possible to provide purchase support in real time to the users who are purchasing.

  Further, in the technology disclosed in Patent Document 2, the past customer statistics information is provided to each store to support the sales activities of each store. Purchasing support cannot be provided to users who are in a purchasing activity based on information in accordance with TPO (Time Position Occasion).

  Further, in the technique of Patent Document 3, the advertisement creation / transmission center can provide advertisement information in real time to the mobile terminal of the user near the registered store via FemtoAP. Since the product information stored in the database by the center is not point-of-sale information (that is, POS (Point of Sale) information) at each store, the advertisement information provided to the user is uniform. End up. Therefore, since it is impossible to provide familiar advertisement information to a user near a specific store, real-time purchase support cannot be provided to the user. In addition, since the registered dealer information in the database is not always updated, if the latest registered dealer information cannot be provided to the mobile terminal, real-time purchase support can be provided to the user's mobile terminal. Can not.

  The present invention has been made in view of such circumstances, and an advertisement information distribution system and an advertisement information distribution method capable of providing, in real time, the latest information in accordance with the user's intention as the owner of the mobile terminal An object is to provide a program and an advertisement distribution server.

  The advertisement information distribution system of the present invention is an advertisement information distribution system that distributes electronic advertisements to mobile terminals via a network, and includes location registration information and self-registration of mobile terminals that exist under a communication service area. A base station for detecting location information of a mobile station, a POS for collecting purchase information and time information at a store, a mobile terminal location registration information transmitted by the micro base station, and a purchase information and time information transmitted by the POS And an advertisement distribution server that transmits an electronic advertisement to the micro base station, and the micro base station is configured to distribute the electronic advertisement transmitted from the advertisement distribution server to the mobile terminal. Yes.

  In order to solve the above-described problems, an advertisement information distribution system according to the present invention distributes an electronic advertisement to a mobile terminal existing under the communication service area of a micro base station via a network. The advertisement distribution server sends an electronic advertisement to the mobile terminal via the micro base station based on the purchase information and time information collected by the POS and the location registration information of the mobile terminal detected by the micro base station. Is configured to deliver.

  The present invention can also provide an advertisement information distribution method. That is, an advertisement information distribution method for distributing an electronic advertisement to a mobile terminal via a network, wherein the micro base station is located in the communication service area and the location registration information of the mobile terminal and its own location A first step for detecting information; a second step for the POS to collect purchase information and time information at the dealer; and a location registration information for the mobile terminal transmitted from the micro base station by the advertisement distribution server; A third step of transmitting an electronic advertisement to the micro base station based on the purchase information and time information transmitted by the POS, and the micro base station transmits the electronic advertisement transmitted from the advertisement distribution server to the mobile terminal. It is also possible to provide an advertisement information delivery method including a fourth step of delivering the advertisement information.

  Moreover, this invention can also provide the program which makes a computer perform the advertisement information delivery method of the said invention.

  The advertisement distribution server of the present invention is an advertisement distribution server that distributes electronic advertisements to mobile terminals that are subordinate to the communication service area of the micro base station via a network. Based on the information and time information and the location registration information of the mobile terminal detected by the micro base station, an electronic advertisement is distributed to the mobile terminal via the micro base station.

  According to the advertisement information distribution system of the present invention, since FemtoAP distributes advertisement information to a mobile terminal triggered by location registration of the mobile terminal, it is possible to distribute familiar advertisement information to the user in real time. Further, since the advertisement information to be distributed is selected from the statistical information of the data collected by the POS for each store, useful advertisement information in line with the user's intention near the store is sent to the mobile terminal of the user. Can be delivered. In addition, since POS information with data storage can be used for each store, it is possible to create statistical data of purchase information before starting the operation of the advertising information distribution system, so be aware of the time it takes to collect information It becomes possible to start operation of the advertising information distribution system.

It is a block diagram which shows the structure of the advertisement information delivery system which concerns on 1st Embodiment of this invention. It is a figure which shows the 1st table which the data management part 12 of the advertisement delivery server 3 shown in FIG. 1 manages. It is a figure which shows the 2nd table which the data management part 12 of the advertisement delivery server 3 shown in FIG. 1 manages. It is a sequence diagram which shows the flow of operation | movement of the advertisement information delivery system shown in FIG. It is a block diagram which shows the structure of the advertisement information delivery system which concerns on 2nd Embodiment of this invention.

  The advertisement information distribution system of the present invention is configured to centrally manage location registration information of a micro base station (FemtoAP) and customer orientation information collected by a point-of-sale information management system (POS) adjacent to the FemtoAP. Has been. Accordingly, it is possible to efficiently distribute the advertisement / advertisement information of the product that matches the customer's intention to the customer's mobile terminal and perform purchase support.

  Further, the advertisement information distribution system of the present invention creates a database of two-dimensional information of time and place from the information collected by POS, and determines that the advertisement information can be delivered most efficiently from the database when distributed as advertisement information. The advertisement information corresponding to only the mobile terminals under the control of is distributed. Hereinafter, some embodiments of the advertisement information distribution system of the present invention will be described in detail with reference to the drawings.

<< First Embodiment >>
FIG. 1 is a block diagram showing a configuration of an advertisement information distribution system according to the first embodiment of the present invention. First, the configuration of the advertisement information distribution system according to the first embodiment shown in FIG. 1 will be described. This advertisement information distribution system 1 has a configuration in which a plurality of Femto cells 2 and one advertisement distribution server 3 are connected to a network 4. Each Femto cell 2 includes FemtoAP 5, POS 6, and a plurality of mobile terminals (portable terminals) 7 a and 7 b. That is, each Femto AP 5 forms a Femto cell 2 as a communication service area, and the Femto AP 5 provides a communication service to the POS 6 and a plurality of mobile terminals (portable terminals) 7a and 7b in the Femto cell 2 that is formed by itself. Is going.

  The Femto AP 5 is an ultra-small mobile phone base station having a Femto cell 2 having a radius of a communication service area of about 200 meters at the maximum and smaller than a normal base station for a macro cell. This FemtoAP5, when the user's mobile terminals 7a and 7b have registered their positions under the Femto cell 2, the terminal information of the user's mobile terminals 7a and 7b and the location information of the FemtoAP5 that has been registered. 3 has a function to transmit to.

  Further, the FemtoAP 5 has a function of distributing information to all the mobile terminals 7a and 7b under the corresponding Femto cell 2 in accordance with an instruction from the network 4. The simultaneous distribution of information performed by FemtoAP5 is based on the premise that a function such as CBS is received, but may be distributed by other implementation methods. In this embodiment, the information from FemtoAP5 to mobile terminals 7a and 7b Since the distribution method is a well-known technique, its description is omitted.

  The POS 6 is a point-of-sale information management system that is placed under the Femto cell 2 in the Femto AP 5 and installed in, for example, a convenience store. This POS 6 has a function of counting information such as location, time, age, sex, and purchases when a customer purchases a product, and a function of transmitting the information to the advertisement distribution server 3 have. Further, the mobile terminals 7a and 7b have a function of receiving the simultaneous distribution information transmitted by the FemtoAP 5.

  The advertisement distribution server 3 includes a data transmission / reception unit 11 that transmits / receives information to / from the POS 6 and the Femto AP 5, a data management unit 12 that manages data received from the POS 6 and electronic advertisements, and data stored in the data management unit 12. And an electronic advertisement selection unit 13 for selecting an electronic advertisement stored in the data management unit 12. The FemtoAP 5, the POS 6, and the advertisement distribution server 3 are each connected via the network 4, but the connection method is not directly related to the present invention, and thus the description thereof is omitted.

  FIG. 2 is a diagram showing a first table managed by the data management unit 12 of the advertisement distribution server 3 shown in FIG. That is, this figure is a diagram showing statistical information using the position information (store information) managed by the data management unit 12 and time information as an index, and the statistical information indicating the customer orientation for each store information and time information. The state stored in the table of the data management unit 12 as a tag is shown. For example, in the table of FIG. 2, statistical information is registered and stored indicating that a customer's purchased product entering the store A at 15:00 is oriented a.

  FIG. 3 is a diagram showing a second table managed by the data management unit 12 of the advertisement distribution server 3 shown in FIG. That is, this figure is a diagram showing user orientation for each orientation tag and mapping information of electronic advertisements to be delivered. Information to classify user orientation and map as tags, and to transmit for each tag The mapping information of the electronic advertisement is stored in the data management unit 12. For example, in the table of FIG. 3, the tag of orientation a indicates mapping information in which information related to daily necessities for women in their twenties is distributed by electronic advertisement a and electronic advertisement b. Note that the tag-to-user orientation mapping is set as a default value when the advertisement distribution server 1 is installed. Further, the mapping between the tag and the electronic advertisement is performed at the request of the advertisement requester.

  Next, the operation of the advertisement information distribution system shown in FIG. 1 will be described using a sequence diagram. FIG. 4 is a sequence diagram showing a flow of operations of the advertisement information distribution system shown in FIG. Accordingly, the operation of the advertisement information distribution system will be described according to the flow of the sequence diagram of FIG. 4 with reference to FIG. 1, FIG. 2, and FIG.

  The POS 6 installed in a convenience store or the like collects customer information and product information when a customer purchases a product, and together with time information and store information (position information), the advertisement distribution server 3 as a purchase information notification message. Is transmitted to the data transmission / reception block 11 (step S1). At this time, the customer information includes the sex and age of the customer.

  Next, the data transmission / reception unit 11 in the advertisement distribution server 3 that has received the purchase information notification message transmits a purchase information storage message to the data management unit 12, and analyzes and statistically analyzes the purchase information to the data management unit 12. (Step S2).

  Then, the data management unit 12 that has received the purchase information storage message analyzes customer orientation using the data in the table of FIG. 3 based on the received purchase information, and applies a corresponding tag (eg, 20s). 2 is extracted together with store information (for example, store A) and time information (for example, 15:00). Store in the statistics table. That is, the data management unit 12 stores and manages purchase information as statistical data in the table shown in FIG. 2 (step S3).

  Next, when the data management unit 12 receives an electronic advertisement storage request from the advertisement requester 15 (step S4), the data management unit 12 uses the table of FIG. , A tag for orientation a), and the selected tag (for example, tag for orientation a) is registered in the distribution advertisement (for example, electronic advertisement a and electronic advertisement b) in the table of FIG. a) and an electronic advertisement (for example, electronic advertisement a and electronic advertisement b) are mapped and stored. That is, the data management unit 12 maps the electronic advertisement with the statistical data and stores it in the table shown in FIG. 3 (step S5).

  Next, when the location registration information is transmitted from the mobile terminal 7 to the Femto AP 5 (step S6), the Femto AP 5 that has received the location registration information from the mobile terminal 7 indicates that the location registration of the mobile terminal 7 has occurred, and the installation location information of the Femto AP 5 To the data transmitting / receiving unit 11 of the advertisement distribution server 3 as a location registration notification message (step S7).

  Then, the data transmission / reception unit 11 that has received the location registration information notification transfers the location registration information notification message to the electronic advertisement selection unit 13 (step S8). Accordingly, the electronic advertisement selecting unit 13 that has received the location registration information notification message stores the store information (for example, store A) and the message reception time (for example, 15:00) included in the location registration notification message. ) As a key, the corresponding orientation tag (for example, orientation a) is extracted from the table of FIG. 2 managed by the data management unit 12, and the extracted orientation tag (for example, orientation a) is used as a key. The electronic advertisement data (for example, electronic advertisement a and electronic data b) to be distributed is retrieved from the table of FIG. 3 managed by the data management unit 12 (step S9).

  When the electronic advertisement selection unit 13 finishes searching the electronic advertisement, the data transmission / reception unit 11 sends an electronic advertisement transmission instruction message for instructing the Femto AP 5 to transmit the searched electronic advertisement (for example, the electronic advertisement a and the electronic data b). (Step S10). Then, the data transmitting / receiving unit 11 that has received the electronic advertisement transmission instruction message transfers the electronic advertisement transmission instruction message to the FemtoAP 5 (step S11). The Femto AP 5 that has received the electronic advertisement transmission instruction message distributes the electronic advertisement to all the mobile terminals 7a and 7b registered in the subordinate Femto cell 2 (step S12).

  As described above, according to the advertisement information distribution system according to the first embodiment of the present invention, the POS 6 transmits customer information, purchased product information, store information, and time information to the advertisement distribution server 3. The advertisement distribution server 3 creates statistical information using the location and time as an index based on the received information.

  On the other hand, when an advertiser registers a target customer segment with the advertisement distribution server, the advertisement distribution server registers an advertisement corresponding to a location and time where the target customer segment is highly likely to exist from the statistical information created earlier. Further, the Femto AP 5 notifies the advertisement distribution server 3 when the user's mobile terminal has registered its location. As a result, the advertisement distribution server 3 that has received the notification of the position registration moves the advertisement information (electronic advertisement) registered at the corresponding place and the corresponding time to the user existing under the FemtoAP5 (Femto cell 2). Delivered to the terminals 7a and 7b. Accordingly, since advertisement information to be distributed can be selected from the statistical information of the data collected by the POS 6 for each store, useful advertisement information (electronic advertisement) according to the user's intention is distributed to the mobile terminals 7a and 7b. be able to.

<< Second Embodiment >>
In the advertisement information distribution system of the first embodiment described above, the advertisement distribution server is connected to the network and provided in the external device. However, in the advertisement information distribution system of the second embodiment, the function of the advertisement distribution server is included in the POS. You may prepare for. FIG. 5 is a block diagram showing a configuration of an advertisement information distribution system according to the second embodiment of the present invention. That is, the configuration of the advertisement information distribution system of the second embodiment shown in FIG. 5 is substantially the same as the configuration shown in FIG. 1 except that the function of the advertisement distribution server is provided in the POS. Constituent elements substantially the same as those in FIG. Moreover, the overlapping description is abbreviate | omitted and only a structure and operation | movement peculiar to the advertisement information delivery system of 2nd Embodiment are demonstrated.

  In FIG. 5, the POS 6 a existing in the Femto cell 2 includes an advertisement distribution server function 3 a having a data transmission unit 11, a data management unit 12, and an electronic advertisement selection unit 13. The functions of the data transmission unit 11, the data management unit 12, and the electronic advertisement selection unit 13 have the same functions as those in the first embodiment shown in FIG.

  In the advertisement information distribution system 1 in FIG. 5, the Femto AP 5 notifies the POS 6a of location registration. In this case, by providing the advertisement distribution server function 3a in the POS 6a, an advertisement information distribution service similar to that of the first embodiment can be realized without installing a server on the network 4 side.

  As a modification of the second embodiment, the POS may be an automatic ticket gate. In that case, when the user passes the automatic ticket gate (POS), the passed user information is stored in the data management unit 12 of the advertisement distribution server function 3a. Thereby, the information around the station where the user has passed the automatic ticket gate (POS) can be distributed to the user's mobile terminals 7a and 7b.

  Note that the advertisement information distribution system described above has a computer system. Each process described above is stored in a computer-readable recording medium in the form of a program, and the above process is performed by the computer reading and executing the program. Here, the computer-readable recording medium means a magnetic disk, a magneto-optical disk, a CD-ROM, a DVD-ROM, a semiconductor memory, or the like. Alternatively, the computer program may be distributed to the computer via a communication line, and the computer that has received the distribution may execute the program.

  The program may be for realizing a part of the functions described above. Furthermore, what can implement | achieve the function mentioned above in combination with the program already recorded on the computer system, what is called a difference file (difference program) may be sufficient.

  Since the advertisement information distribution system of the present invention can provide user-oriented information in a pinpoint manner, it can be effectively used for sales promotion such as convenience stores and retail stores.

1 Advertising information distribution system 2 Femto cell 3 Advertising distribution server 3a Advertising distribution server function 4 Network 5 FemtoAP
6, 6a POS
7a, 7b Mobile terminal (portable terminal)
11 Data Transmission / Reception Unit 12 Data Management Unit 13 Electronic Advertisement Selection Unit

Claims (13)

An advertisement information distribution system that distributes electronic advertisements to mobile terminals via a network,
A micro base station that detects location registration information of the mobile terminal and its own location information existing under the communication service area;
POS that collects purchase information and time information at a store;
Based on the location registration information of the mobile terminal transmitted by the micro base station and the purchase information and time information transmitted by the POS, an advertisement distribution server that transmits an electronic advertisement to the micro base station,
The ultra-small base station distributes the electronic advertisement transmitted from the advertisement distribution server to the mobile terminal.   The advertisement information distribution system according to claim 1, wherein the POS has a function of the advertisement distribution server. The advertisement distribution server
A first database that analyzes the purchase information as a user orientation using the location registration information and the time information as an index, and manages analysis results as statistical information;
The advertisement information distribution system according to claim 1, further comprising: a second database that analyzes a distribution target of the electronic advertisement, and analyzes and manages the electronic advertisement and the statistical information.   The advertisement according to claim 3, wherein the advertisement distribution server searches the second database in response to the reception timing of the location registration information, and distributes the corresponding electronic advertisement to the micro base station. Information distribution system. An advertisement information distribution system that distributes electronic advertisements to mobile terminals existing under the communication service area of a micro base station via a network,
Based on the purchase information and time information collected by the POS and the location registration information of the mobile terminal detected by the micro base station, the advertisement distribution server sends an electronic advertisement to the mobile terminal via the micro base station. An advertisement information delivery system characterized by delivering An advertisement information distribution method for distributing electronic advertisements to mobile terminals via a network,
A first step in which a micro base station detects location registration information and its location information of the mobile terminal existing under a communication service area;
A second step in which the POS collects purchase information and time information at the store;
The advertisement distribution server transmits an electronic advertisement to the micro base station based on the location registration information of the mobile terminal transmitted by the micro base station and the purchase information and time information transmitted by the POS. And the steps
And a fourth step in which the micro base station distributes the electronic advertisement transmitted from the advertisement distribution server to the mobile terminal.   In the third step, the advertisement distribution server analyzes the purchase information as a user orientation using the location registration information and the time information as an index, and stores the analysis result as statistical information in the first database. 7. The advertisement information distribution method according to claim 6, wherein a distribution target of the electronic advertisement is analyzed, the analyzed electronic advertisement and the statistical information are mapped and stored in the second database.   In the third step, the advertisement distribution server searches the second database in response to the reception timing of the location registration information, and distributes the corresponding electronic advertisement to the micro base station. The advertisement information delivery method according to claim 7.   The program which makes a computer perform the advertisement information delivery method of any one of Claims 6 thru | or 8. An advertisement distribution server that distributes electronic advertisements to mobile terminals existing under the communication service area of a micro base station via a network,
Based on the purchase information and time information collected by the POS and the location registration information of the mobile terminal detected by the micro base station, the electronic advertisement is distributed to the mobile terminal via the micro base station. A featured advertisement distribution server. A data transmission / reception unit for receiving the purchase information and time information transmitted by the POS and the location registration information of the mobile terminal transmitted by the micro base station;
A data management unit that manages the information received by the data transmission / reception unit in association with the electronic advertisement;
Analyzing the data stored in the data management unit, and comprising an electronic advertisement selection unit for selecting an electronic advertisement stored in the data management unit,
The advertisement distribution server according to claim 10, wherein the data transmission / reception unit distributes the electronic advertisement selected by the electronic advertisement selection unit to the mobile terminal via the microminiature base station. The data management unit analyzes the purchase information as a user orientation using the location registration information and the time information as an index, and a first database that manages analysis results as statistical information;
The advertisement distribution server according to claim 11, further comprising: a second database that analyzes the distribution target of the electronic advertisement and maps and manages the analyzed electronic advertisement and the statistical information. The electronic advertisement selection unit searches the second database triggered by the reception timing of the location registration information,
The advertisement distribution server according to claim 12, wherein the data transmission / reception unit distributes an electronic advertisement corresponding to a search result of the electronic advertisement selection unit to the mobile terminal via the micro base station.

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