CN102045592A - STB (Set Top Box) and method for realizing personalized advertisement play through same - Google Patents
STB (Set Top Box) and method for realizing personalized advertisement play through same Download PDFInfo
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- CN102045592A CN102045592A CN2009103087171A CN200910308717A CN102045592A CN 102045592 A CN102045592 A CN 102045592A CN 2009103087171 A CN2009103087171 A CN 2009103087171A CN 200910308717 A CN200910308717 A CN 200910308717A CN 102045592 A CN102045592 A CN 102045592A
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Abstract
The invention relates to a method for realizing personalized advertisement play through a STB (Set Top Box), which is applied to a communication system formed by the STB, a cable television net and a television. The method comprises the following steps of: counting play times of all program types in the television; obtaining advertisement information of an IP packet in a current channel of program played in the television; switching the current channel of program played to an advertisement channel corresponding to a program type which has highest playing times in the television when the current time reaches the playing time of one of advertisements so as to play the advertisements in the advertisement channel; starting a countdown timer to carry out countdown monitoring for the playing time of the advertisements in the advertisement channel; and switching the playing channel of the television to the program channel which down not play the advertisements when countdown time in the countdown timer is over. By using the method, the playing times of each channel in the television can be counted by the STB, the corresponding advertisements are played according to the habits of watching television programs for users, and the playing efficiency of the advertisements is improved.
Description
Technical field
The present invention relates to a kind of network equipment, refer to a kind of set-top box that realizes that personalized advertisement is play especially.
Background technology
At present TV station's mode of broadcasting advertisement has significant limitation, and fixedly the ad content that broadcasts of period is in full accord to all spectators at certain, and for example, 8 prime time broadcast at night all is the mobile phone products advertisement in TV station.And the fact is, the different ad contents that spectators paid close attention to may be different, and for example, the young man pays close attention to the advertisement of sports goods, and the elderly then more pays close attention to the advertisement of healthy series products.And machine-made advertisement is difficult to play expected effect usually in the reality, and the broadcast of a lot of users even the advertisement of conflicting very much will switching channels in case run into television advertising, distracts attention.These all greatly reduce the effect that the advertisement expection will reach.
Summary of the invention
In view of above content, be necessary to provide a kind of set-top box that is used to realize the personalized advertisement broadcast, it can add up the broadcasting time of each channel of TV set by set-top box, watches the custom of TV programme according to the user, play correspondent advertisement, improve the input efficient of advertisement.
In addition, also be necessary to provide a kind of and realize the method that personalized advertisement is play by set-top box, it can add up the broadcasting time of each channel of TV set by set-top box, watches the custom of TV programme according to the user, play correspondent advertisement, improve the input efficient of advertisement.
A kind of set-top box is used for communication and connects cable television network and television set, and described set-top box comprises: statistical module is used for adding up the broadcasting time of every kind of program category of this television set; Acquisition module is used for obtaining the advertising message of the program channel IP package of current television for play, and described advertising message comprises the reproduction time and the playing duration of advertisement; Judge module is used for judging according to the above-mentioned advertising message of obtaining whether the current time arrives the reproduction time of one of them advertisement; Handover module is used for the current time when arriving the reproduction time of one of them advertisement, the program channel of current broadcast is switched to the pairing advertisement channel of program category that broadcasting time is the highest in this television set, to play the advertisement in this advertisement channel; Monitoring module is used for starting count-down device the playing duration of described advertisement channel advertisement is carried out the countdown monitoring, and the playing duration of counting this one of them advertisement in total duration and the preceding program channel of switching shown on this count-down device is identical; Described handover module also is used for when finishing between the countdown of count-down device, and the broadcasting channel of television set is switched to program channel before above-mentioned advertisement is play.
A kind of method of playing by set-top box realization personalized advertisement is applied to the communication system that set-top box, cable television network and television set are formed, and this method comprises the steps: to add up the broadcasting time of every kind of program category in this television set; Obtain the advertising message of IP package in the program channel of current television for play, described advertising message comprises the reproduction time and the playing duration of advertisement; Current time is when arriving the reproduction time of one of them advertisement, the program channel of current broadcast switched to the pairing advertisement channel of program category that broadcasting time is the highest in this television set, to play the advertisement in this advertisement channel; Start count-down device the playing duration of advertisement in the described advertisement channel is carried out the countdown monitoring, the playing duration of counting this one of them advertisement in total duration and the preceding program channel of switching shown on this count-down device is identical; When finishing between the countdown in the count-down device, the broadcasting channel of television set is switched to program channel before above-mentioned advertisement is play.
Compared to prior art, it can according to the custom that the user watches TV programme, play correspondent advertisement, the input efficient of raising advertisement by the broadcasting time of each channel of set-top box television machine.
Description of drawings
Fig. 1 is the present invention realizes the method preferred embodiment that personalized advertisement is play by set-top box applied environment figure.
Fig. 2 is the functional block diagram of set-top box of the present invention.
Fig. 3 is the present invention realizes the method preferred embodiment that personalized advertisement is play by set-top box a flow chart.
Embodiment
As shown in Figure 1, be the present invention realizes the method preferred embodiment that personalized advertisement is play by set-top box applied environment figure.This method is applied to set-top box, and (Set Top Box is STB) in 20.In the present embodiment, this set-top box 20 is the digital video set-top box, and its video connects television set 30 and cable television network 10.Particularly, this set-top box 20 receives the digital signal that cable television networks 10 send, compress this digital signal and will compress after digital signal change into television content and be presented on the television set 30.Described cable television network 10 by Internet protocol (Internet Protocol, IP) form of package is to set-top box 20 transmission data, these data comprise programme content and advertising message.
As shown in Figure 2, be the functional block diagram of set-top box 20 of the present invention.Described set-top box 20 comprises statistical module 200, acquisition module 210, judge module 220, handover module 230 and monitoring module 240.The alleged module of the present invention is to finish the user terminal block of a specific function, is more suitable for therefore below the present invention software description all being described with module in describing the implementation of software in user terminal than program.
Described statistical module 200 is used for adding up the broadcasting time of television set 30 every kind of program categories.Particularly, suppose that the channel of being play when the user turns on television set 30 is channel A, then the broadcasting time of sport category program is 1, if the user switches to channel B with the broadcasting channel of TV 30, the broadcasting time of then healthy class program is 1, if the user switches to channel A with the broadcasting channel of TV 30 from channel B again, then the broadcasting time of sport category program changes to 2.
Described acquisition module 210 is used for obtaining the advertising message of the program channel IP package of current television for play.Particularly, each channel can be play one type program, and for example, channel A plays sport category program (following " sports channel "), and channel B plays healthy class program (following " healthy channel ").Cable television network 10 transmits described programme content with the form of IP package to set-top box 20, simultaneously, transmits the advertising message in the described IP package, and this advertising message comprises the reproduction time of advertisement and the playout length of advertisement.In this preferred embodiment, described programme content does not comprise ad content.For example, programme content in the described IP package is that sports channel is play one grade of 50 minutes (sports cast of reproduction time 19:00～19:50), advertising message in this IP package comprises: can intercut twice advertisement in described sports cast, the playing duration of each advertisement is 1 minute, (19:00～19:01), the reproduction time of advertisement for the second time is at ending time of this sports cast (19:49～19:50) in time started of this sports cast for the reproduction time of advertisement for the first time.
Described judge module 220 is used for judging according to the above-mentioned advertising message of obtaining whether the current time arrives the reproduction time of one of them advertisement.For example, the current time is that 19:00 or 19:49 are the reproduction times of advertisement.If the user continues to watch a program channel and current time not to arrive the reproduction time of advertisement, 220 of judge modules continue the reproduction time whether monitoring television 30 arrives advertisement.
Described handover module 230 is used for the current time when arriving the reproduction time of one of them advertisement, the broadcasting channel of television set 30 is switched to the highest pairing advertisement channel of program category of broadcasting time in this television set 30, to play the advertisement in this advertisement channel.Wherein, each advertisement channel is only play one type advertisement, and for example, the sports advertisement channel is only play sports advertisement, and the health ads channel is only play the drug class advertisement.Particularly, the highest program category of broadcasting time of postulated mechanism top box 20 statistics is sport category programs, then the user (this moment, not limit be the sport category program watching TV programme, it can be the program of other type, as healthy class program) time, if the current time arrives the reproduction time of advertisement, then handover module 230 switches to the sports advertisement channel to play sports advertisement with the broadcasting channel of television set 30, when having only the highest program category of broadcasting time when set-top box 20 statistics to change to healthy class program, handover module 230 just can switch to the broadcasting channel of television set 30 the health ads channel, to play the drug class advertisement.
Described monitoring module 240 is used to start count-down device, the playing duration of above-mentioned advertisement is carried out the countdown monitoring.In the present embodiment, the playing duration of counting this one of them advertisement in total duration and the preceding program channel of switching shown on this count-down device is identical.
When the time in the count-down device finished, described handover module 230 also was used for the play content of television set 30 is switched to the program channel that the preceding user of advertisement broadcast is watched.Particularly, suppose that the advertisement playing duration is 1 minute, if when finishing between 1 minute countdown in the count-down device, the program channel that the user was watched before handover module 230 switched to the play content of described television set 30 advertisement and plays is as above-mentioned sports channel.
As shown in Figure 3, be that the present invention passes through the flow chart that set-top box 20 realizes the method preferred embodiment that personalized advertisement is play.
At first, step S300, the broadcasting time of every kind of program category in the statistical module 200 statistics television sets 30.Particularly, suppose that the channel of being play when the user turns on television set 30 is channel A, then the broadcasting time of sport category program is 1, if the user switches to channel B with the broadcasting channel of TV 30, the broadcasting time of then healthy class program is 1, if the user switches to channel A with the broadcasting channel of TV 30 from channel B again, then the broadcasting time of sport category program changes to 2.
Step S310, acquisition module 210 obtain the advertising message of IP package in the program channel of current television for play.Particularly, each channel can be play one type program, and for example, channel A plays sport category program (following " sports channel "), and channel B plays healthy class program (following " healthy channel ").Cable television network 10 transmits described programme content with the form of IP package to set-top box 20, simultaneously, transmits the advertising message in the described IP package, and this advertising message comprises the reproduction time of advertisement and the playout length of advertisement.In this preferred embodiment, described programme content does not comprise ad content.For example, programme content in the described IP package is that sports channel is play one grade of 50 minutes (sports cast of reproduction time 19:00～19:50), advertising message in this IP package comprises: can intercut twice advertisement in described sports cast, the playing duration of each advertisement is 1 minute, (19:00～19:01), the reproduction time of advertisement for the second time is at ending time of this sports cast (19:49～19:50) in time started of this sports cast for the reproduction time of advertisement for the first time.
Step S320, judge module 220 judges according to the above-mentioned advertising message of obtaining whether the current time arrives the reproduction time of one of them advertisement.For example, the current time is that 19:00 or 19:49 are the reproduction times of advertisement.If the user continues to watch a program channel and current time not to arrive the reproduction time of advertisement, 220 of judge modules continue the reproduction time whether monitoring television 30 arrives advertisement.
Step S330, if the current time arrives the reproduction time of this advertisement, then handover module 230 switches to the highest pairing advertisement channel of program category of broadcasting time in this television set 30 with the broadcasting channel of television set 30, to play the advertisement in this advertisement channel.Wherein, each advertisement channel is only play one type advertisement.For example, the sports advertisement channel is only play sports advertisement, and the health ads channel is only play the drug class advertisement.Particularly, the highest program category of broadcasting time of postulated mechanism top box 20 statistics is sport category programs, then the user (this moment, not limit be the sport category program watching TV programme, it can be the program of other type, as healthy class program) time, if the current time arrives the reproduction time of advertisement, then handover module 230 switches to the sports advertisement channel to play sports advertisement with the broadcasting channel of television set 30, when having only the highest program category of broadcasting time when set-top box 20 statistics to change to healthy class program, handover module 230 just can switch to the broadcasting channel of television set 30 the health ads channel, to play the drug class advertisement.
Step S340, monitoring module 240 starts count-down device, the playing duration of above-mentioned advertisement is carried out the countdown monitoring.In the present embodiment, the playing duration of counting this one of them advertisement in total duration and the preceding program channel of switching shown on this count-down device is identical.
Step S350, when the time in the count-down device finished, handover module 230 switched to the program channel that the preceding user of advertisement broadcast is watched with the play content of television set 30.Particularly, suppose that the advertisement playing duration is 1 minute, if when finishing between 1 minute countdown in the count-down device, the program channel that the user was watched before handover module 230 switched to the play content of described television set 30 advertisement and plays is as above-mentioned sports channel.
It should be noted last that, above embodiment is only unrestricted in order to technical scheme of the present invention to be described, although the present invention is had been described in detail with reference to above preferred embodiment, those of ordinary skill in the art is to be understood that, can make amendment or be equal to replacement technical scheme of the present invention, and not break away from the spirit and scope of technical solution of the present invention.
Claims (8)
1. a set-top box is used for communication and connects cable television network and television set, it is characterized in that described set-top box comprises:
Statistical module is used for adding up the broadcasting time of every kind of program category of this television set;
Acquisition module is used for obtaining the advertising message of the program channel IP package of current television for play, and described advertising message comprises the reproduction time and the playing duration of advertisement;
Judge module is used for judging according to the above-mentioned advertising message of obtaining whether the current time arrives the reproduction time of one of them advertisement;
Handover module is used for the current time when arriving the reproduction time of one of them advertisement, the program channel of current broadcast is switched to the pairing advertisement channel of program category that broadcasting time is the highest in this television set, to play the advertisement in this advertisement channel;
Monitoring module is used for starting count-down device the playing duration of described advertisement channel advertisement is carried out the countdown monitoring, and the playing duration of counting this one of them advertisement in total duration and the preceding program channel of switching shown on this count-down device is identical; And
Described handover module also is used for when finishing between the countdown of count-down device, and the broadcasting channel of television set is switched to program channel before above-mentioned advertisement is play.
2. set-top box as claimed in claim 1 is characterized in that, described set-top box is the digital video set-top box.
3. set-top box as claimed in claim 1 is characterized in that the program channel of described television for play is only play one type program.
4. set-top box as claimed in claim 1 is characterized in that each advertisement channel of described television set is only play one type advertisement.
5. a method of playing by set-top box realization personalized advertisement is applied to the communication system that set-top box, cable television network and television set are formed, and it is characterized in that this method comprises the steps:
Add up the broadcasting time of every kind of program category in this television set;
Obtain the advertising message of IP package in the program channel of current television for play, described advertising message comprises the reproduction time and the playing duration of advertisement;
Current time is when arriving the reproduction time of one of them advertisement, the program channel of current broadcast switched to the pairing advertisement channel of program category that broadcasting time is the highest in this television set, to play the advertisement in this advertisement channel;
Start count-down device the playing duration of advertisement in the described advertisement channel is carried out the countdown monitoring, the playing duration of counting this one of them advertisement in total duration and the preceding program channel of switching shown on this count-down device is identical; And
When finishing between the countdown in the count-down device, the broadcasting channel of television set is switched to program channel before above-mentioned advertisement is play.
6. the method for playing by set-top box realization personalized advertisement as claimed in claim 5 is characterized in that described set-top box is the digital video set-top box.
7. the method for playing by set-top box realization personalized advertisement as claimed in claim 5 is characterized in that the program channel of described television for play is only play one type program.
8. the method for playing by set-top box realization personalized advertisement as claimed in claim 5 is characterized in that each advertisement channel of described television set is only play one type advertisement.
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| Application Number | Priority Date | Filing Date | Title |
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| CN2009103087171A CN102045592A (en) | 2009-10-23 | 2009-10-23 | STB (Set Top Box) and method for realizing personalized advertisement play through same |
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| CN2009103087171A CN102045592A (en) | 2009-10-23 | 2009-10-23 | STB (Set Top Box) and method for realizing personalized advertisement play through same |
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| CN102340701A (en) * | 2011-10-28 | 2012-02-01 | 深圳Tcl新技术有限公司 | Program playing method for digital televisions and digital television |
| CN102364956A (en) * | 2011-11-29 | 2012-02-29 | 乐视网信息技术（北京）股份有限公司 | Method for realizing advertising in starting of Internet protocol television (IPTV) system |
| CN102665101A (en) * | 2012-04-25 | 2012-09-12 | 深圳市茁壮网络股份有限公司 | Advertisement data processing method, device and system |
| CN102694988A (en) * | 2011-08-26 | 2012-09-26 | 新奥特（北京）视频技术有限公司 | Method and device for removing clock scene in real time |
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| CN103503011A (en) * | 2011-05-05 | 2014-01-08 | 汤姆逊许可公司 | Dynamic allocation of advertising |
| CN103621062A (en) * | 2011-06-02 | 2014-03-05 | 韦伯图纳公司 | Video advertisement progress time indicator |
| CN102694988B (en) * | 2011-08-26 | 2015-02-18 | 新奥特（北京）视频技术有限公司 | Method and device for removing clock scene in real time |
| CN102694988A (en) * | 2011-08-26 | 2012-09-26 | 新奥特（北京）视频技术有限公司 | Method and device for removing clock scene in real time |
| CN102340701A (en) * | 2011-10-28 | 2012-02-01 | 深圳Tcl新技术有限公司 | Program playing method for digital televisions and digital television |
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| CN103888803A (en) * | 2014-02-25 | 2014-06-25 | 四川长虹电器股份有限公司 | Method and system for controlling insertion of advertisement by television program voice |
| CN103888803B (en) * | 2014-02-25 | 2017-05-03 | 四川长虹电器股份有限公司 | Method and system for controlling insertion of advertisement by television program voice |
| CN104394429A (en) * | 2014-11-17 | 2015-03-04 | 四川长虹电器股份有限公司 | Advertisement ranking and delivering method based on one-way set top boxes |
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| WO2017120837A1 (en) * | 2016-01-14 | 2017-07-20 | 段春燕 | Method for collecting data of advertisement insertion technology based on time segments, and advertisement insertion system |
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| CN109547837A (en) * | 2018-12-05 | 2019-03-29 | 未来电视有限公司 | A kind of startup advertisement playback method, device, LCD TV and storage medium |
| CN111523936A (en) * | 2020-04-22 | 2020-08-11 | 支付宝(杭州)信息技术有限公司 | Virtual resource allocation method and device |
| CN113301399A (en) * | 2021-05-19 | 2021-08-24 | 中山亿联智能科技有限公司 | Advertisement putting method based on user behavior analysis and applied to set top box |
| CN113347496A (en) * | 2021-06-22 | 2021-09-03 | 聚好看科技股份有限公司 | Display device and advertisement exception handling method |
| CN117319761A (en) * | 2023-11-23 | 2023-12-29 | 龙视传媒有限公司 | Advertisement adaptive broadcasting method and system for set top box |
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Application publication date: 20110504 |