CN109168077A - A kind of playback method and device of personalized advertisement - Google Patents
A kind of playback method and device of personalized advertisement Download PDFInfo
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- CN109168077A CN109168077A CN201811030215.2A CN201811030215A CN109168077A CN 109168077 A CN109168077 A CN 109168077A CN 201811030215 A CN201811030215 A CN 201811030215A CN 109168077 A CN109168077 A CN 109168077A
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- advertisement
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- individual character
- broadcast
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/434—Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream
- H04N21/4345—Extraction or processing of SI, e.g. extracting service information from an MPEG stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
- H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
Abstract
The invention discloses a kind of playback method of personalized advertisement and devices, to realize the broadcasting of personalized advertisement under broadcast television environment.The embodiment of the present invention judges after listening to the corresponding Program Map Table PMT of broadcast TV channel being played on and changing with the presence or absence of goal descriptor in transformed PMT that it is flow media advertisement that the goal descriptor, which is used to indicate content to be played,；The goal descriptor if it exists determines the uniform resource position mark URL address of server according to the goal descriptor；The corresponding individual character ad related information of the smart television is obtained, and the individual character ad related information is sent to by the server according to the address URL；The targeted advertisements address that the server is determined according to the individual character ad related information is received, and individual character advertisement is downloaded according to the targeted advertisements address and is played.
Description
Technical field
The present invention relates to wireless communication technology field, in particular to the playback method and device of a kind of personalized advertisement.
Background technique
With the development of network technology and stream media technology, more and more streaming medium contents are carried out by way of network
Distribution is propagated, and provides flexible viewing demand for user.
In recent years, more and more radio and television users have been transferred to Web TV from traditional radio and television, but due to
The distinctive wide covering of radio and television, low delay, low cost technical characterstic, make its distribution TV programme field possess and can not replace
The status in generation.
Radio and television can send the TV programme for meeting most users needs in the form broadcasted, to meet
The media entertainment demand of most spectators, the television advertising in radio and television is usually to pass through unification before TV signal broadcast at present
Coding mode, distribute after front end merges with TV signal and be broadcasted.In this case under same television channel
Viewing its ad content of user be it is the same, be unable to satisfy under broadcast television environment different user to the individual demand of advertisement.
It would therefore be highly desirable to which a kind of method is used to solve the broadcasting of personalized advertisement under broadcast television environment.
Summary of the invention
The present invention provides the playback method and device of a kind of personalized advertisement, to solve radio and television ring in the prior art
It cannot achieve the problem of ad personalization push is carried out to different user under border.
In a first aspect, a kind of playback method of personalized advertisement provided in an embodiment of the present invention, comprising:
After listening to the corresponding Program Map Table PMT of broadcast TV channel being played on and changing, judge to convert
It whether there is goal descriptor in PMT afterwards, it is flow media advertisement that the goal descriptor, which is used to indicate content to be played,；
The goal descriptor if it exists determines the uniform resource position mark URL of server according to the goal descriptor
Address；
Obtain the corresponding individual character ad related information of the smart television, and according to the address URL of the server by institute
It states individual character ad related information and is sent to the server；
The targeted advertisements address that the server is determined according to the individual character ad related information is received, and according to the mesh
It marks advertising address and obtains individual character advertisement.
The above method is listening to the corresponding Program Map Table PMT generation of broadcast TV channel being played on first
After variation, judge with the presence or absence of goal descriptor in transformed PMT, wherein the goal descriptor is used to indicate in be played
Holding is flow media advertisement；Goal descriptor if it exists, with determining the uniform resource position mark URL of server according to goal descriptor
Location；The corresponding individual character ad related information of smart television is obtained later, and is sent to the corresponding server in the address URL；
The targeted advertisements address that server is determined according to the individual character ad related information is finally received, and is obtained according to targeted advertisements address
Individual character advertisement.Since there are the corresponding goal descriptors of advertisement in the corresponding PMT of broadcast TV channel, intelligence electricity is obtained later
Depending on corresponding individual character ad related information, the smart television pair then can be obtained in server according to the individual character ad related information
The individual character advertising address answered.Realize the push of the corresponding personalized advertisement of different intelligent TV.
In one possible implementation, the address URL in the goal descriptor including the server, advertisement are broadcast
Put time and advertisement playing duration.
In one possible implementation, the individual character ad related information includes the configuration information of the smart television
And/or the operating status of the smart television.
In one possible implementation, when reaching the advertisement play time, in the advertisement playing duration
Play the individual character advertisement.
In one possible implementation, the method also includes:
When playing the corresponding advertisement of the goal descriptor in the PMT, if broadcast TV channel changes,
Broadcast TV program or other Streaming Medias are played according to the corresponding PMT of broadcast TV channel after changing.
In one possible implementation, after the broadcasting advertisement, further includes:
If listening to the corresponding PMT of broadcast TV channel being played on to change, mesh is not present in the PMT after variation
It marks descriptor, and there is the audio descriptor played for broadcast TV program and/or video presentation symbol, then it is wide in the individual character
It accuses after playing, the audio descriptor according to present in the PMT after the variation and/or video presentation symbol play
Broadcast TV program.
The above method gives after advertisement plays, the mode of radio and television is switched to by advertisement, according to being playing
The corresponding PMT of broadcast TV channel change, and goal descriptor is not present in the PMT after changing, exists for wide
It broadcasts the audio descriptor televised and/or video presentation symbol plays radio and television, thus complete then after advertisement plays
At the process for being switched to broadcasting radio and television by broadcasting advertisement.
Second aspect, a kind of playing device of personalized advertisement provided in an embodiment of the present invention, comprising:
Judgment module, for becoming listening to the corresponding Program Map Table PMT of broadcast TV channel being played on
After change, judge with the presence or absence of goal descriptor in transformed PMT, the goal descriptor is used to indicate content to be played as stream
Media advertisement；
Determining module determines the system of server according to the goal descriptor when for the goal descriptor if it exists
One Resource Locator URL address；
Processing module, for obtaining the corresponding individual character ad related information of the smart television, and according to the server
The address URL the individual character ad related information is sent to the server；；
Module is obtained, for receiving the server according to the determining targeted advertisements of the individual character ad related information
Location, and individual character advertisement is obtained according to the targeted advertisements address.
In one possible implementation, the address URL in the goal descriptor including the server, advertisement are broadcast
Put time and advertisement playing duration.
In one possible implementation, the individual character ad related information includes the configuration information of the smart television
And/or the operating status of the smart television.
In one possible implementation, the playing module is used for when reaching the advertisement play time, in institute
It states and plays the individual character advertisement in advertisement playing duration.
In one possible implementation, the playing module is also used to:
If listening to the corresponding PMT of broadcast TV channel being played on to change, mesh is not present in the PMT after variation
It marks descriptor, and there is the audio descriptor played for broadcast TV program and/or video presentation symbol, then it is wide in the individual character
It accuses after playing, the audio descriptor according to present in the PMT after the variation and/or video presentation symbol play
Broadcast TV program.
The third aspect, the embodiment of the present invention also provide a kind of playback equipment of personalized advertisement, comprising: memory is used for
Store program instruction；Processor, for calling the program instruction stored in the memory, according to the program execution benefit of acquisition
It is required that 1 to 5 described in any item methods.
Fourth aspect, the embodiment of the present invention also provide a kind of computer storage medium, are stored thereon with computer program, should
The step of first aspect the method is realized when program is executed by processor.
In addition, second aspect technical effect brought by any one implementation into fourth aspect can be found in first party
Technical effect brought by different implementations in face, details are not described herein again.
Detailed description of the invention
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment
Attached drawing is briefly introduced, it should be apparent that, drawings in the following description are only some embodiments of the invention, for this
For the those of ordinary skill in field, without any creative labor, it can also be obtained according to these attached drawings
His attached drawing.
Fig. 1 is a kind of playback method flow diagram of personalized advertisement provided in an embodiment of the present invention；
Fig. 2 is a kind of flow diagram of complete personalized advertisement playback method provided in an embodiment of the present invention；
Fig. 3 is a kind of playing device structural schematic diagram of personalized advertisement provided in an embodiment of the present invention；
Fig. 4 is a kind of playing device structural schematic diagram of personalized advertisement provided in an embodiment of the present invention.
Specific embodiment
To make the objectives, technical solutions, and advantages of the present invention clearer, below in conjunction with attached drawing to the present invention make into
It is described in detail to one step, it is clear that the described embodiments are only some of the embodiments of the present invention, rather than whole implementation
Example.Based on the embodiments of the present invention, obtained by those of ordinary skill in the art without making creative efforts
All other embodiment, shall fall within the protection scope of the present invention.
Currently, DTV when playing TV programme, locks the frequency point where program first, then obtains the frequency point pair
The PMT (Program Map Table, Program Map Table) answered, then Audio PID (Packet is obtained from the PMT
Identifier, packet identifier), video PID, filter and decode the Audio PID and the corresponding data of video PID, last basis
Filtering and decoded Audio PID and video PID carry out the broadcasting of program.
If it is desired to being inserted into flow media advertisement when playing broadcast TV program, such as in broadcast TV program playing process
In, insertion advertisement in 10 seconds can then be inserted into goal descriptor in PMT, then according to the broadcasting in the goal descriptor when
Between, playing duration to server determine individual character advertisement play out.
After flow media advertisement plays, also to continue to play broadcast TV program, such as the TV in radio and television
It is inserted into 10 seconds flow media advertisements in acute playing process, after 10 seconds flow media advertisements, is further continued for playing the TV of radio and television
It is acute.
Executing subject in the embodiment of the present invention can be smart television.
The application scenarios of description of the embodiment of the present invention are the technical solutions in order to more clearly illustrate the embodiment of the present invention,
The restriction for technical solution provided in an embodiment of the present invention is not constituted, those of ordinary skill in the art are it is found that with newly answering
With the appearance of scene, technical solution provided in an embodiment of the present invention is equally applicable for similar technical problem.
For above-mentioned application scenarios, the embodiment of the present invention is described in further detail with reference to the accompanying drawings of the specification.
A kind of method carrying out streaming media playing provided in an embodiment of the present invention, as shown in Figure 1, specifically including following step
It is rapid:
S100, after listening to the corresponding Program Map Table PMT of broadcast TV channel being played on and changing, judgement
It whether there is goal descriptor in transformed PMT, it is flow media advertisement that the goal descriptor, which is used to indicate content to be played,.
Wherein, PMT is Program Map Table, is saved by the information for including in the available program all the way of the table, such as the road
Mesh is made of which stream, the type (video, audio, data) of these streams, respectively flows corresponding PID and the section in appointed program
The corresponding PID of purpose PCR (Program Clock Reference, program refer to always).
PID comprising all audio datas in the PID of all video datas in current channel, current channel in PMT and work as
The data such as the PID of other data of preceding channel association together.
It as shown in table 1, is the meaning of each field in the data structure table and PMT of PMT, first in table 1 is classified as sentence
Method, second is classified as bit number, and third is classified as memonic symbol.For example, table_id represents the ID of PMT, the bit number of the ID of PMT is
8bits (position)；Section_syntax_indicator represents PMT syntax flag position, bit number 1bit.
Table 1
In table 1, program_info_length represents programme information length, and the descriptor of field references PMT is total
Length.
For the descriptor in PMT, there are many programs to describe for meeting in PMT, and every kind of program description corresponds at least one and retouches
Symbol label value is stated, actual code stream determines that there are the descriptions of which program in a PMT.As shown in table 2, being in PMT includes
Program description and each program corresponding descriptor tag value is described.From the last line in table 2, " User Private (is used
Family defines privately) " as can be seen that descriptor tag value 64~235 is no occupied, so in specific implementation, goal description
Symbol can be any one in descriptor tag value 64~235.
| descriptor_tag | TS | PS | Identification |
| 0 | n/a | n/a | Reserved |
| 1 | n/a | n/a | Reserved |
| 2 | X | X | video_stream_descriptor |
| 3 | X | X | audio_stream_descriptor |
| 4 | X | X | hierarchy_descriptor |
| 5 | X | X | registration_descriptor |
| 6 | X | X | data_stream_alignment_descriptor |
| 7 | X | X | target_background_grid_descriptor |
| 8 | X | X | Video_window_descriptor |
| 9 | X | X | CA_descriptor |
| 10 | X | X | ISO_639_language_descriptor |
| 11 | X | X | System_clock_descriptor |
| 12 | X | X | Multiplex_buffer_utilization_descriptor |
| 13 | X | X | Copyright_descriptor |
| 14 | X | Maximum_bitrate_descriptor | |
| 15 | X | X | Private_data_indicator_descriptor |
| 16 | X | X | Smoothing_buffer_descriptor |
| 17 | X | STD_descriptor | |
| 18 | X | X | IBP_descriptor |
| 19-26 | X | Defined in ISO/IEC 13818-6 | |
| 27 | X | X | MPEG-4_video_descriptor |
| 28 | X | X | MPEG-4_audio_descriptor |
| 29 | X | X | IOD_descriptor |
| 30 | X | SL_descriptor | |
| 31 | X | X | FMC_descriptor |
| 32 | X | X | External_ES_ID_descriptor |
| 33 | X | X | MuxCode_descriptor |
| 34 | X | X | FmxBufferSize_descriptor |
| 35 | X | MultiplexBuffer_descriptor | |
| 36-63 | n/a | n/a | ITU-T Rec.H.222.0|ISO/IEC 13818-1Reserved |
| 64-255 | n/a | n/a | User Private |
Table 2
It should be noted that PMT mainly provides the mapping relations of program number and program description, and program description contains
Audio, video, subtitle and the information such as whether encrypt.
Since the corresponding PMT of broadcast TV channel is possible to change, for example clear stream is become by encryption stream, by
Clear stream becomes encryption stream, and broadcast TV program becomes two-way sound etc. from sound all the way, so terminal can be supervised periodically
PMT, such as 100ms is listened to monitor once.
In the embodiment of the present invention, after listening to the corresponding PMT of broadcast TV channel being played on and changing, judgement
It whether there is goal descriptor in PMT after the variation.
What is played due to broadcast TV channel under normal circumstances is broadcast TV program, so broadcasting from broadcast TV program
When putting the broadcasting for being switched to flow media advertisement, PMT can change, and can have goal descriptor in the PMT after variation,
It is advertisement that middle goal descriptor, which is used to indicate Streaming Media to be played,.
It should be noted that the PMT comprising goal descriptor is pre-configured before being, when terminal plays radio and television
When program, the configured PMT comprising goal descriptor can be pushed to terminal in the preset time, such as in playing stream media
The PMT comprising goal descriptor is pushed to terminal within 2 seconds before advertisement.
In an implementation, according to the corresponding relationship of the descriptor of table 2 and descriptor tag value, in order not to other in table 2
Descriptor conflict can set 64 for the descriptor tag value of goal descriptor.
It is as shown in table 3 the data structure table of goal descriptor of the embodiment of the present invention.In table 3, goal descriptor is corresponding
Descriptor tag value is 41, and digit shared by descriptor tag value is 8；Digit shared by descriptor length is 8；Flow media advertisement
Digit shared by play time is 40；Digit shared by flow media advertisement playing duration is 16, shared by server address length
Digit is 8.
Table 3
From table 3 it is observed that including advertisement play time, playing duration and server address in goal descriptor.
Wherein play time starts the time of playing stream media advertisement, since playing stream media advertisement is to play extensively
It is played during broadcasting TV programme, so the time comprising beginning playing stream media advertisement in goal descriptor, such as 7
10 separately beginning playing stream media advertisements of point.
Flow media advertisement play time can be using UTC (Universal Time Coordinated, the association of the world of standard
Timing), also referred to as the coding mode of Green's prestige will time and MJD (Modified Julian Data, date code) encode, will
The corresponding shared digit of play time in table 3 is converted to the specific time, for example X divides X seconds when X X month X day X.
Playing duration, the i.e. duration of playing stream media advertisement also will continue to play after playing due to flow media advertisement
Broadcast TV program, so comprising the duration of playing stream media advertisement in goal descriptor, for example playing duration is 10 seconds.
The playing duration of Streaming Media be metric number, unit is the second, specifically can by the shared digit in table 3 into
Row be converted to, that is, by Binary Conversion be the decimal system.
Server address determines orientation (individual character according to the corresponding individual character ad related information of smart television for being directed toward
Change) server of advertising address, so including the server address in goal descriptor, when there are goal descriptors in PMT
When, the individual character ad related information that is reported according to smart television of server which is directed toward determines individual character advertising address, and
When play time reaches in goal descriptor, the broadcasting of flow media advertisement is carried out according to determining individual character advertising address.
The broadcast address of flow media advertisement is specific character string, can specifically be determined according to broadcast address data specific
Character string.
S101, the if it exists goal descriptor determine that the unified resource of server positions according to the goal descriptor
Accord with the address URL.
When detecting there are goal descriptor in PMT, it is that Streaming Media is wide that goal descriptor, which is used to indicate content to be played,
It accuses, due to the address presence server URL in goal descriptor, smart television is detecting that PMT changes and there are mesh
When marking descriptor, it can be parsed, determine the address URL of server.
S102, the corresponding individual character ad related information of the smart television is obtained, and according to the address URL of the server
The individual character ad related information is sent to the server.
Smart television obtains the individual character ad related information of itself configuration, which may include intelligence
The configuration information and/or operation information of TV, such as television model, geographical location, language setting, table 4 show of the invention real
Apply a data structure table for individual character ad related information.Smart television server URL in goal descriptor in being resolved to PMT
Behind location, the individual character ad related information of itself is sent to the address, it is true according to the individual character ad related information for server
Determine individual character advertising address.
S103, the targeted advertisements address that server is determined according to individual character ad related information is received, and according to the target
Advertising address obtains individual character advertisement.
After the individual character ad related information for receiving smart television transmission, determination matches server with the smart television
Targeted advertisements address, and the address is sent to smart television.It is related according to the individual character advertisement that smart television receives server
The targeted advertisements address that information determines, and qualitative advertisement is obtained according to the targeted advertisements relative address.
In a kind of possible embodiment, terminal device receives the mesh that server is determined according to individual character ad related information
Advertising address is marked, individual character advertisement is directly acquired according to the targeted advertisements address when play time in goal descriptor reaches
It plays out.
In alternatively possible embodiment, terminal device receives what server was determined according to individual character ad related information
Targeted advertisements address, the play time in goal descriptor are wide according to targeted advertisements address downloading individual character before reaching
It accuses, and is played out when the play time reaches.
The embodiment of the present invention changes listening to the corresponding Program Map Table PMT of broadcast TV channel being played on
Afterwards, judge in transformed PMT with the presence or absence of goal descriptor；Goal descriptor if it exists is determined according to goal descriptor and is taken
The uniform resource position mark URL address of business device；The corresponding individual character ad related information of smart television is obtained later, and is sent to this
The corresponding server in the address URL；With finally receiving the targeted advertisements that server is determined according to the individual character ad related information
Location, and individual character advertisement is obtained according to targeted advertisements address.It is corresponding since there are advertisements in the corresponding PMT of broadcast TV channel
Goal descriptor contains the address server URL in the goal descriptor, and server can be according to the corresponding individual character advertisement of smart television
Relevant information determines targeted advertisements address, and obtains individual character advertisement from the address.It is corresponding personalized wide to realize smart television
The push of announcement.
As shown in Fig. 2, for a kind of complete method flow diagram for carrying out personalized advertisement broadcasting of the embodiment of the present invention.
Step 200, locking broadcast TV channel；
Step 201 plays broadcast TV program；
Step 202 periodically monitors PMT；
Step 203 judges whether PMT changes, if so, 204 are thened follow the steps, it is no to then follow the steps 202；
PMT after step 204, parsing variation；
Step 205 judges whether there is goal descriptor in PMT, if so, 206 are thened follow the steps, it is no to then follow the steps
212；
The address server URL in step 206, acquisition goal descriptor；
Individual character ad related information is sent to server by step 207, and receive server return according to individual character advertisement
The targeted advertisements address that relevant information determines；
Step 208 obtains flow media advertisement from targeted advertisements address；
Step 209, the play time in acquisition goal descriptor, playing duration；
Step 210, play time reach when, play obtain after flow media advertisement, and show and starting timer；
Step 211, timer time reach, i.e. flow media advertisement broadcasting terminates, and execute step 203；
Step 212 judges in PMT with the presence or absence of the audio descriptor and video presentation played for broadcast TV program
Otherwise symbol, terminates to play if so, thening follow the steps 213；
Step 213 obtains the audio descriptor played in PMT for broadcast TV program and video presentation symbol；
Step 214, the broadcasting for carrying out broadcast TV program.
Specifically,
There are goal descriptors in PMT after variation has been determined, and the play time in the goal descriptor reaches
The preceding broadcast TV channel does not change, then plays when the play time in the goal descriptor reaches and be based on smart television
The flow media advertisement that individual character ad related information determines.
Broadcast TV channel is different, and corresponding PMT is also different, if broadcast TV channel changes, terminal can root
It is played out according to the corresponding PMT of broadcast TV channel after variation, the radio and television frequency before flow media advertisement play time reaches
Road does not change, then can the playing stream media advertisement when play time reaches.
If broadcast TV channel is changed before flow media advertisement play time reaches, but in flow media advertisement
When play time reaches, the broadcast TV channel being returned to before changing can also then carry out the broadcasting of flow media advertisement.For example,
The corresponding PMT of broadcast TV channel 1 being played on change after for PMT1, there are goal descriptor, the targets in PMT1
Play time in descriptor be 7 points 10 minutes, 7: 10/preceding, broadcast TV channel has been switched to broadcast TV channel 2,
But broadcast TV channel 1 is switched back into again in 7: 10 timesharing broadcast TV channels, the goal description in PMT1 can be played at this time
Accord with the flow media advertisement of instruction.
It, can be with when the corresponding flow media advertisement of goal descriptor in the PMT after playing variation when play time reaches
It is displayed on the terminals and start the timer that is arranged often according to the broadcasting in goal descriptor when play time reaches.
Wherein, timer is used to the duration that display stream medium advertisement plays, and can be countdown, is also possible to timing, than
Often it is 10 seconds as flow media advertisement plays, then when play time reaches, can shows since 10 in terminal, terminate to 0,
It can also show since 0, terminate to 10.
In an implementation, when the timer of starting is countdown, then it can pass through timer notification user's flow media advertisement
How long can play, such as 10 seconds, user can arbitrarily switch channel at this time, and after 10 seconds, user can switch again
The viewing of broadcast TV program is carried out to the channel.
It should be noted that show and start according in goal descriptor playing duration setting timer, in addition to
Play time shows and starts when reaching, and in the time showing before play time arrival and can also start first timer,
Play time shows and starts second timer when reaching, and first timer is arrived according to the play time in goal descriptor at this time
Preset duration setting before reaching, second timer are arranged according to the playing duration in goal descriptor.
Show and start within first 5 seconds first timer for example, reaching in flow media advertisement play time, first timer according to
Be arranged within preset duration 5 seconds, show and start second timer when flow media advertisement play time reaches, second timer according to
It is arranged within playing duration 10 seconds in goal descriptor.Flow media advertisement play time is 7 points, then fixed in starting first in 6: 55 seconds
When device, carry out countdown, after countdown in 5 seconds, at 7 points of the streaming media playing time, show and start second timer, carry out
Countdown terminates for countdown 10 seconds, and flow media advertisement broadcasting terminates.
Here first timer can accurately learn that flow media advertisement is broadcast when user watches broadcast TV program
The time put.
It may be user's switching broadcast electricity when watching flow media advertisement and playing there are also one kind in playing stream media advertisement
Depending on channel, if user has switched broadcast TV channel, terminal can be according to the corresponding PMT of broadcast TV channel after variation
Play broadcast TV program or flow media advertisement.
There may be goal descriptors in the corresponding PMT of broadcast TV channel after variation, it is also possible to exist for broadcasting
Audio descriptor and/or the video presentation symbol that TV programme play, so the broadcast TV channel after variation may play stream
Media advertisement, it is also possible to play broadcast TV program.
For example, the broadcast TV channel of playing stream media advertisement at this time is broadcast TV channel 1, if user will broadcast electricity
Tv channel is switched to broadcast TV channel 2, and terminal obtains the PMT information in the corresponding PMT2 of broadcast TV channel 2, is resolved to
There is the audio descriptor played for broadcast TV program and video presentation symbol in PMT2, goal descriptor is not present, then eventually
End carries out the broadcasting of radio and television according to PMT2；
If broadcast TV channel is switched to broadcast TV channel 3 by user, it is corresponding that terminal obtains broadcast TV channel 3
PMT information in PMT3 is resolved in PMT3 there are goal descriptor, and there is no the audios played for broadcast TV program to retouch
Symbol and/or video presentation symbol are stated, then terminal carries out the broadcasting of flow media advertisement according to PMT3；
If broadcast TV channel is switched to broadcast TV channel 4 by user, it is corresponding that terminal obtains broadcast TV channel 4
PMT information in PMT4, is resolved in PMT4 and not only there is goal descriptor, but also there is the audio played for broadcast TV program
Descriptor and/or video presentation symbol, then terminal carries out the broadcasting of flow media advertisement or the broadcasting of broadcast TV program according to PMT4,
For example be switched to the time of broadcast TV channel 4 as flow media advertisement play time, then carry out flow media advertisement broadcasting；It is switched to
The time of broadcast TV channel 4 is not flow media advertisement play time, then carries out the broadcasting of broadcast TV program.
If flow media advertisement broadcasting terminates, the broadcasting of broadcast TV program can be switched to.It is broadcast when by flow media advertisement
When putting the broadcasting for being switched to broadcast TV program, it can change in the corresponding PMT of the broadcast TV channel of broadcasting, and change
PMT afterwards can replace the PMT before variation.
Terminal monitoring changes to the corresponding PMT of broadcast TV channel being played on, and in the PMT after variation not
There are goal descriptors, and there is the audio descriptor played for broadcast TV program and/or video presentation symbol, then are flowing
After media advertisement plays, the audio descriptor according to present in the PMT after variation and/or video presentation symbol play broadcast electricity
Depending on.
Based on the same inventive concept, a kind of playing device for carrying out personalized advertisement is additionally provided in the embodiment of the present invention,
Since the corresponding method of the device is a kind of playback method of personalized advertisement of the embodiment of the present invention, and the device solves the problems, such as
Principle it is similar to this method, therefore the implementation of the device may refer to the implementation of method, and overlaps will not be repeated.
As shown in figure 3, the playing device of personalized advertisement provided in an embodiment of the present invention, comprising: judgment module 301, really
Cover half block 302, processing module 303 and acquisition module 304, specifically,
Judgment module 301, for listening to the corresponding Program Map Table PMT generation of broadcast TV channel being played on
After variation, judge that, with the presence or absence of goal descriptor in transformed PMT, the goal descriptor is used to indicate media to be played and is
Advertisement；
Determining module 302 determines server according to the goal descriptor when for the goal descriptor if it exists
Uniform resource position mark URL address；
Processing module 303, for obtaining the corresponding individual character ad related information of the smart television, and according to the service
The address URL of device is sent to the server；；
Module 304 is obtained, the targeted advertisements determined for receiving the server according to the individual character ad related information
Address, and individual character advertisement is obtained according to the targeted advertisements address.
Optionally, the address URL, advertisement play time and the advertisement in the goal descriptor including the server are broadcast
Put duration.
Optionally, the individual character ad related information includes the configuration information and/or the intelligence electricity of the smart television
Depending on operating status.
Optionally, as shown in figure 4, described device further include: playing module 305, for when reaching advertisement broadcasting
Between when, the individual character advertisement is played in the advertisement playing duration.
Optionally, playing module 305 is also used to: being occurred if listening to the corresponding PMT of broadcast TV channel being played on
Goal descriptor is not present in the PMT after variation for variation, and exist the audio descriptor played for broadcast TV program and/
Or video presentation symbol, then after the individual character advertisement plays, the audio according to present in the PMT after the variation is retouched
It states symbol and/or video presentation symbol plays broadcast TV program.
The embodiment of the present invention also provides a kind of readable storage medium storing program for executing of personalized advertisement playback method, including program code,
When said program code is run on the computing device, said program code is for making the calculating equipment execute personalized advertisement
Playback method the step of.
Above by reference to showing according to the method, apparatus (system) of the embodiment of the present application and/or the frame of computer program product
Figure and/or flow chart describe the application.It should be understood that can realize that block diagram and or flow chart is shown by computer program instructions
The combination of the block of a block and block diagram and or flow chart diagram for figure.These computer program instructions can be supplied to logical
With computer, the processor of special purpose computer and/or other programmable data processing units, to generate machine, so that via meter
The instruction that calculation machine processor and/or other programmable data processing units execute creates for realizing block diagram and or flow chart block
In specified function action method.
Correspondingly, the application can also be implemented with hardware and/or software (including firmware, resident software, microcode etc.).More
Further, the application can take computer usable or the shape of the computer program product on computer readable storage medium
Formula has the computer realized in the medium usable or computer readable program code, to be made by instruction execution system
It is used with or in conjunction with instruction execution system.In the present context, computer can be used or computer-readable medium can be with
It is arbitrary medium, may include, stores, communicates, transmits or transmit program, is made by instruction execution system, device or equipment
With, or instruction execution system, device or equipment is combined to use.
Obviously, various changes and modifications can be made to the invention without departing from essence of the invention by those skilled in the art
Mind and range.In this way, if these modifications and changes of the present invention belongs to the range of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to include these modifications and variations.
Claims (12)
1. a kind of playback method of personalized advertisement is applied to smart television, which is characterized in that this method comprises:
After listening to the corresponding Program Map Table PMT of broadcast TV channel being played on and changing, judge transformed
It whether there is goal descriptor in PMT, it is flow media advertisement that the goal descriptor, which is used to indicate content to be played,；
The goal descriptor if it exists determines the uniform resource position mark URL address of server according to the goal descriptor；
Obtain the corresponding individual character ad related information of the smart television, and according to the address URL by the individual character advertisement phase
It closes information and is sent to the server；
The targeted advertisements address that the server is determined according to the individual character ad related information is received, and wide according to the target
Address is accused to obtain individual character advertisement and play out.
2. method according to claim 1 or claim 2, which is characterized in that
It include the address URL, advertisement play time and the advertisement playing duration of the server in the goal descriptor.
3. method according to claim 1, which is characterized in that
The individual character ad related information includes the configuration information of the smart television and/or the operation shape of the smart television
State.
4. method according to claim 2, which is characterized in that it is described according to the targeted advertisements address obtain individual character advertisement it
Afterwards, comprising:
If the broadcast TV channel does not change before the advertisement play time reaches, in the advertisement play time
When arrival, the individual character advertisement is played in the advertisement playing duration.
5. method according to claim 4, which is characterized in that after the broadcasting individual character advertisement, further includes:
If listening to the corresponding PMT of broadcast TV channel being played on to change, there is no targets to retouch in the PMT after variation
Symbol is stated, and there is the audio descriptor played for broadcast TV program and/or video presentation symbol, then is broadcast in the individual character advertisement
After putting, the audio descriptor according to present in the PMT after the variation and/or video presentation symbol play broadcast
TV programme.
6. a kind of playing device of personalized advertisement characterized by comprising
Judgment module, for after listening to the corresponding Program Map Table PMT of broadcast TV channel being played on and changing,
Judge with the presence or absence of goal descriptor in transformed PMT, it is Streaming Media that the goal descriptor, which is used to indicate content to be played,
Advertisement；
Determining module when for the goal descriptor if it exists, determines that the unified of server provides according to the goal descriptor
Source Locator URL address；
Processing module, for obtaining the corresponding individual character ad related information of the smart television, and according to the URL of the server
The individual character ad related information is sent to the server by address；；
Module is obtained, the targeted advertisements address determined for receiving the server according to the individual character ad related information, and
Individual character advertisement is obtained according to the targeted advertisements address.
7. device according to claim 6, which is characterized in that
It include the address URL, advertisement play time and the advertisement playing duration of the server in the goal descriptor.
8. device according to claim 6 or 7, which is characterized in that
The individual character ad related information includes the configuration information of the smart television and/or the operation shape of the smart television
State.
9. device according to claim 7, which is characterized in that described device further include:
Playing module, is used for when reaching the advertisement play time, and it is wide to play the individual character in the advertisement playing duration
It accuses.
10. device according to claim 9, which is characterized in that the playing module is also used to:
If listening to the corresponding PMT of broadcast TV channel being played on to change, and target is not present in the PMT after variation
Descriptor, and there is the audio descriptor played for broadcast TV program and/or video presentation symbol, then in the individual character advertisement
After broadcasting, the audio descriptor according to present in the PMT after the variation and/or video presentation symbol are played extensively
Broadcast TV programme.
11. a kind of playback equipment of personalized advertisement characterized by comprising
Memory, for storing program instruction；
Processor requires 1 ~ 5 according to the program execution benefit of acquisition for calling the program instruction stored in the memory
Method described in one.
12. a kind of computer storage medium, is stored thereon with computer program, which is characterized in that the program is executed by processor
The step of Shi Shixian such as claim 1 ~ 5 any the method.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811030215.2A CN109168077A (en) | 2018-09-05 | 2018-09-05 | A kind of playback method and device of personalized advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811030215.2A CN109168077A (en) | 2018-09-05 | 2018-09-05 | A kind of playback method and device of personalized advertisement |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN109168077A true CN109168077A (en) | 2019-01-08 |
Family
ID=64893980
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201811030215.2A Withdrawn CN109168077A (en) | 2018-09-05 | 2018-09-05 | A kind of playback method and device of personalized advertisement |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111163355A (en) * | 2019-12-27 | 2020-05-15 | 深圳市九洲电器有限公司 | Advertisement playing method, device and system |
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| US20070198432A1 (en) * | 2001-01-19 | 2007-08-23 | Pitroda Satyan G | Transactional services |
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Application publication date: 20190108 |