CN104811774A - Live television precise advertisement and information delivery method and system - Google Patents
Live television precise advertisement and information delivery method and system Download PDFInfo
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- CN104811774A CN104811774A CN201510210419.4A CN201510210419A CN104811774A CN 104811774 A CN104811774 A CN 104811774A CN 201510210419 A CN201510210419 A CN 201510210419A CN 104811774 A CN104811774 A CN 104811774A
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Abstract
The invention provides a live television precise advertisement and information delivery method and system. The system comprises a program production unit; the method includes allowing the program production unit to manufacture live programs and replaceable audios and videos, with marking labels, and transmitting the live programs and replaceable audios and videos to a program broadcast unit; arranging marking labels in front of multiple video frames of the live programs and replaceable audios and videos, generating the video frame with the marking labels, arranging marking labels in front of a start frame and ending frame, and generating the start frame and ending frame with the marking labels; allowing an precise advertisement and information production unit to produce precise advertisement and/or information of different types according to the types of programs and transmit the same to terminal equipment; allowing the program broadcast unit to integrate and transmit the live programs and replaceable audios and videos to program play units; allowing the program play units to transmit the live programs and replaceable audios and videos to the terminal equipment; allowing the terminal equipment to play the live programs and switch and replace the replaceable audios and videos with the precise advertisement and/or information to play according to the marking labels.
Description
Technical field
The invention relates to digital television techniques, particularly, is the put-on method about accurate advertisement, information in a kind of live telecast and system.
Background technology
At digital television program, (digital television program mainly comprises: cable digital TV program, meet the TV programme of ground GB, and meet the TV programme etc. of mobile terminal standard) middle advertisement of playing, information is all popular advertisement, information, and, the common practice of current Set Top Box carries out decoding to single programs stream to export, the advertisement that user watches, information is all carry in program, content is all the same, operator cannot push specific accurate advertisement for specific user group, information and service, this just greatly reduces advertisement, the value of information self.
Summary of the invention
The main purpose of the embodiment of the present invention is the put-on method and the system that provide accurate advertisement, information in a kind of live telecast, for programme televised live and advertisement, information insert tag identifier, thus be embodied as different user groups and push specific advertisement, information, achieve the intelligence switching of advertisement in live television programming, information, thus promote the impression that user watches advertisement, information.
To achieve these goals, the embodiment of the present invention provides the jettison system of accurate advertisement, information in a kind of live telecast, described jettison system comprises: program making unit, accurate advertisement and information production unit, program play-out unit, program broadcast unit and terminal equipment, wherein: described program making unit makes the programme televised live that comprises tag identifier and can replace audio frequency and video, and by described programme televised live and audio frequency and video can be replaced to be sent to described program play-out unit; Described programme televised live and can for multiple frame of video of audio frequency and video before tag identifier described in one is set respectively, generate tape identification frame of video, frame of video described in two between tag identifier at least described in interval one, and described tag identifier is set respectively before the start frame and end frame of described programme televised live, generate tape identification start frame and the tape identification end frame of programme televised live; Described tag identifier is set respectively before the described start frame for audio frequency and video and end frame, generates described tape identification start frame and the tape identification end frame that can replace audio frequency and video; Described accurate advertisement and information production unit make dissimilar accurate advertisement and/or information according to program classification, and described accurate advertisement and/or information are sent to described terminal equipment; Described program play-out unit is sent to each described program broadcasts unit by described programme televised live and after can integrating for audio frequency and video, described for audio frequency and video by layout in described in two between programme televised live; Described program broadcasts unit by described programme televised live and can be forwarded to described terminal equipment for audio frequency and video; Described programme televised live play by described terminal equipment, and switches to wherein one described in accurate advertisement and/or information to play described for audio frequency and video according to described tag identifier; The length of described accurate advertisement and information is nUm second, and described tape identification can be nUm second for the length of audio frequency and video, and Um is the minimum unit length of accurate advertisement and information, and n is positive integer, and n >=1.
In one embodiment, above-mentioned jettison system also comprises a user behavior analysis unit, for recording the program classification of the programme televised live of the current viewing of the user obtained from described terminal equipment, and described program classification is sent to described accurate advertisement and information production unit.
In one embodiment, above-mentioned terminal equipment comprises: tag extraction module, precisely putting module, the first Video decoding module, the second Video decoding module and frame level synchronism switching module, wherein, described tag extraction module extracts the label data information of the tag identifier in described programme televised live, and the former frame of tape label frame of video of described label data information and described programme televised live and the DTS information of a rear frame frame of video and PTS information are sent to described accurate putting module;
First Video decoding module is decoded to described programme televised live, obtains the decoded information of multiple frame of video of described programme televised live, and described decoded information is sent to described accurate putting module; According to described label data information, described accurate putting module judges whether the remaining time of described programme televised live is less than a setting-up time; If so, the program classification of described programme televised live is sent to described user behavior analysis unit by described accurate putting module; Program classification described in described user behavior analysis unit record, and described program classification is fed back to described accurate advertisement and information production unit; Described accurate advertisement and information production unit throw in type according to current video and the specific accurate advertisement of classification corresponding to described program classification and/or information are made as packet by described program classification, and is sent to described accurate putting module; Described accurate putting module is by the second extremely described for described Packet Generation Video decoding module; When the DTS value of the DTS value in the described decoded information that described accurate putting module receives and pts value and the former frame frame of video of the tape identification end frame of described programme televised live and pts value distinguish corresponding identical time, described accurate putting module control frame level synchronism switching module switches to described second Video decoding module, and described second Video decoding module is decoded to described packet and play; When the DTS value in the described decoded information that described accurate putting module receives and pts value with described replace the DTS value of a rear frame frame of video of the tape identification end frame of audio frequency and video and pts value distinguish corresponding identical time, described accurate putting module control frame level synchronism switching module switches back described first Video decoding module, and described first Video decoding module is decoded and play the programme televised live described in the next one.
In one embodiment, the label data information of above-mentioned tag identifier comprises described programme televised live and can replace the attribute of audio frequency and video, classification, total duration, residual time length.
In one embodiment, above-mentioned terminal equipment comprises: tag extraction module, precisely putting module, the first Video decoding module, the second Video decoding module and frame level synchronism switching module, wherein, described tag extraction module extracts the label data information of the tag identifier in described programme televised live, and the former frame of tape label frame of video of described label data information and described programme televised live and the DTS information of a rear frame frame of video and PTS information are sent to described accurate putting module; First Video decoding module is decoded to described programme televised live, obtains the decoded information of multiple frame of video of described programme televised live, and described decoded information is sent to described accurate putting module; Described accurate advertisement and information production unit are thrown in type according to current video and accurate advertisement and/or information are made as packet, and are sent to described accurate putting module; Described accurate putting module is by the second extremely described for described Packet Generation Video decoding module; When the DTS value of the DTS value in the described decoded information that described accurate putting module receives and pts value and the former frame frame of video of the tape identification end frame of described programme televised live and pts value distinguish corresponding identical time, described accurate putting module control frame level synchronism switching module switches to described second Video decoding module, and described second Video decoding module is decoded to described packet and play; When the DTS value in the described decoded information that described accurate putting module receives and pts value with described replace the DTS value of a rear frame frame of video of the tape identification end frame of audio frequency and video and pts value distinguish corresponding identical time, described accurate putting module control frame level synchronism switching module switches back described first Video decoding module, and described first Video decoding module is decoded and play the programme televised live described in the next one.
In one embodiment, the label data information of above-mentioned tag identifier comprises described programme televised live and can replace the attribute of audio frequency and video, classification, total duration, residual time length.
The embodiment of the present invention also provides the put-on method of accurate advertisement, information in a kind of live telecast, be applied to the jettison system of accurate advertisement, information in above-mentioned live telecast, described put-on method comprises: make comprise tag identifier programme televised live and can replace audio frequency and video, and by described programme televised live and can replace audio frequency and video be sent to described program play-out unit; Described programme televised live and can for multiple frame of video of audio frequency and video before tag identifier described in one is set respectively, generate tape identification frame of video, frame of video described in two between tag identifier at least described in interval one, and described tag identifier is set respectively before the start frame and end frame of described programme televised live, generate tape identification start frame and the tape identification end frame of programme televised live; Before the described start frame for audio frequency and video and end frame, arrange described tag identifier respectively, generating can for the tape identification start frame of audio frequency and video and tape identification end frame; Make dissimilar accurate advertisement and/or information according to program classification, and described accurate advertisement and/or information are sent to described terminal equipment; Be sent to each described program broadcast unit by described programme televised live and after can integrating for audio frequency and video, described for audio frequency and video by layout in described in two between programme televised live; By described programme televised live and described terminal equipment can be forwarded to for audio frequency and video; Play described programme televised live, and switch to wherein one described in accurate advertisement and/or information to play described for audio frequency and video according to described tag identifier; The length of described accurate advertisement and information is nUm second, and described tape identification can be nUm second for the length of audio frequency and video, and Um is the minimum unit length of accurate advertisement and information, and n is positive integer, and n >=1.
In one embodiment, above-mentioned put-on method also comprises: the program classification recording the programme televised live of the current viewing of the user obtained from described terminal equipment, and described program classification is sent to described accurate advertisement and information production unit; According to current video input type and described program classification, the specific accurate advertisement of classification corresponding to described program classification and/or information are made as packet.
In one embodiment, wherein one described in accurate advertisement and/or information is switched to play described for audio frequency and video according to described tag identifier, comprise: the label data information extracting the tag identifier in described programme televised live, and obtain the former frame of the tape label frame of video of described programme televised live and the DTS information of a rear frame frame of video and PTS information; By the first decoding channels, described programme televised live is decoded, obtain the decoded information of multiple frame of video of described programme televised live; Judge whether the remaining time of described programme televised live is less than a setting-up time according to described label data information; If, obtain described packet, when the DTS value of the DTS value in described decoded information and pts value and the former frame frame of video of the tape identification end frame of described programme televised live and pts value respectively corresponding identical time, switch to the second decoding channels, described packet decoded and plays; When the DTS value in the described decoded information received and pts value with described replace the DTS value of a rear frame frame of video of the tape identification end frame of audio frequency and video and pts value distinguish corresponding identical time, switch back described first decoding channels, decode and play the programme televised live described in the next one.
In one embodiment, wherein one described in accurate advertisement and/or information is switched to play described for audio frequency and video according to described tag identifier, comprise: the label data information extracting the tag identifier in described programme televised live, and obtain the former frame of the tape label frame of video of described programme televised live and the DTS information of a rear frame frame of video and PTS information; By the first decoding channels, described programme televised live is decoded, obtain the decoded information of multiple frame of video of described programme televised live; Throw in type according to current video and accurate advertisement and/or information are made as packet; When the DTS value of the DTS value in described decoded information and pts value and the former frame frame of video of the tape identification end frame of described programme televised live and pts value respectively corresponding identical time, switch to the second decoding channels, described packet decoded and plays; When the DTS value of the DTS value in described decoded information and pts value and a rear frame frame of video of the described tape identification end frame for audio frequency and video and pts value distinguish corresponding identical time, switch back described first decoding channels, decode and play the programme televised live described in the next one.
The beneficial effect of the embodiment of the present invention is, by inserting tag identifier for programme televised live and primary advertising, information, frame level synchronism switching technology is adopted in program switching procedure, make the impression of user's naked eyes less than the action switched, improve the viewing impression of user, and specific accurate advertisement, information can be pushed for specific user group, can be that different user groups pushes personalized accurate advertisement, information when user watches channel program, thus at utmost embody the value of advertisement, information.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, below the accompanying drawing used required in describing embodiment is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Figure 1A is the structural representation () of the jettison system of accurate advertisement, information in the live telecast according to the embodiment of the present invention;
Figure 1B is the structural representation (two) of the jettison system of accurate advertisement, information in the live telecast according to the embodiment of the present invention;
Fig. 2 is the schematic diagram arranging tag identifier before frame of video according to the embodiment of the present invention;
Fig. 3 be according to the programme televised live of the embodiment of the present invention with can replace audio frequency and video integrated structure schematic diagram;
Fig. 4 is the structural representation () according to the terminal equipment 5 of the embodiment of the present invention;
Fig. 5 is the structural representation (two) according to the terminal equipment 5 of the embodiment of the present invention;
Fig. 6 is the flow chart of the put-on method of accurate advertisement, information in the live telecast according to the embodiment of the present invention;
Fig. 7 is the concrete steps flow chart () of the step S105 of the put-on method of accurate advertisement, information in the live telecast according to the embodiment of the present invention;
Fig. 8 is the concrete steps flow chart (two) of the step S105 of the put-on method of accurate advertisement, information in the live telecast according to the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
The embodiment of the present invention provides put-on method and the system of accurate advertisement, information in a kind of live telecast.Below in conjunction with accompanying drawing, the present invention is described in detail.
The embodiment of the present invention provides the jettison system of accurate advertisement, information in a kind of live telecast, as shown in Figure 1A, this jettison system mainly comprises: program making unit 1, accurate advertisement and information production unit 2, program play-out unit 3, program broadcast unit 4 and terminal equipment 5 etc.
Above-mentioned program making unit 1 makes the programme televised live comprising tag identifier, and programme televised live is sent to program play-out unit 3.During concrete enforcement, the tag identifier comprised in programme televised live can be that the label model in program making unit 1 generates " label " process that programme televised live carries out.Each programme televised live is made up of many frame pictures, and label model take frame as isolation, every N number of frame, before a frame of video of programme televised live, arranges a tag identifier, makes the frame of video of this tag identifier and rear adjacent form a tape identification frame of video.In addition, before the start frame and end frame of programme televised live, be provided with this tag identifier, and form tape identification start frame and tape identification end frame with start frame and end frame respectively, as shown in Figure 2.Include the attribute of programme televised live in the data of the tag identifier in programme televised live, program classification, program start mark (Start Flag), program terminates information such as mark (End Flag), the total duration of program, program residual time length etc.
Meanwhile, above-mentioned program making unit 1 also makes Ti the audio frequency and video comprising tag identifier, and can be sent to program play-out unit 3 for audio frequency and video.During concrete enforcement, can, for the tag identifier comprised in audio frequency and video, can be that the label model in program making unit 1 generates " label " process can carried out for audio frequency and video.Each audio frequency and video of replacing are made up of many frame pictures, and label model take frame as isolation, every N number of frame, arrange a tag identifier, make the frame of video of this tag identifier and rear adjacent form a tape identification frame of video before can replacing a frame of video of audio frequency and video.In addition, before can replacing the start frame of audio frequency and video and end frame, be provided with this tag identifier, and form tape identification start frame and tape identification end frame with start frame and end frame respectively, as shown in Figure 2.Can start mark (Start Flag) for the attribute of audio frequency and video, program classification, program for including in the data of the tag identifier in audio frequency and video, program terminates information such as mark (End Flag), the total duration of program, program residual time length etc.In actual applications, above-mentioned Ti audio frequency and video can be video or the video segments such as propaganda film, advertisement, public service film, and the present invention is not as limit.
Accurate advertisement and information production unit 2 are for making the accurate advertisement of dissimilar (class of such as talking, political situation of the time class, automotive-type, sport category, amusement class, foodstuff etc.) and information (in embodiments of the present invention according to different program classifications, accurate advertisement and information production unit 2 can make separately accurate advertisement or make information separately, also can make accurate advertisement and information, the present invention is not as limit simultaneously.Wherein, this information refers to the data message that can throw in separately, or the data message corresponding with accurate advertisement), and accurate advertisement, information are sent to terminal equipment 5.In actual applications, above-mentioned accurate advertisement, information can be video or the video segment such as propaganda film, advertisement, public service film of respective type, and the present invention is not as limit.During concrete enforcement, in order to protect the safety of accurate advertisement, information, accurate advertisement and information production unit 2 are also for signing to the accurate advertisement made, information.
Program play-out unit 3 is receiving programme televised live that program making unit 1 sends and can for after audio frequency and video, be sent to each program by programme televised live and after can integrating for audio frequency and video broadcast unit 4 by transmission channel transmission, particularly, program play-out unit 3 pairs of programme televised lives and the operation can integrated for audio frequency and video, to replace audio frequency and video layout between two programme televised lives, as shown in Figure 3.In actual applications, this transmission channel can be the transmission channels such as such as satellite communication, and the present invention is not as limit.
Program broadcasts unit 4 by the programme televised live received and can be forwarded to terminal equipment 5 for audio frequency and video.
Terminal equipment 5 pairs of programme televised lives carry out decoding and play, and according to the position of tag identifier, one of them accurate advertisement that accurate advertisement and information production unit 2 can be switched to send for audio frequency and video, information are play, thus realize between two programme televised lives, accurate advertisement can be switched to for audio frequency and video, information play.In one embodiment, as shown in Figure 1B, this terminal equipment 5 is play programme televised live by view screen 6, can be replaced audio frequency and video and accurate advertisement, information etc., but also can be carried out this broadcasting programme televised live by the picture output device such as projector equipment or television set, can be replaced audio frequency and video and accurate advertisement, information etc., the present invention be as restriction.
It should be noted that, in embodiments of the present invention, the length of accurate advertisement and information is nUm second, and tape identification can be nUm second for the length of audio frequency and video, and Um is the minimum unit length of accurate advertisement, information, and n is positive integer, and n >=1.During concrete enforcement, program making unit 1 arranges the minimum unit length Um of accurate advertisement, information with accurate advertisement and information production unit 2, and the frame number of minimum unit accurate advertisement, information is consistent, and make to be the integral multiple of minimum unit length for the length of audio frequency and video and accurate advertisement, information, thus the integrality in the accurate advertisement carrying out playing in accurate advertisement, information launch process, information can be ensured.
By accurate advertisement in the live telecast of the embodiment of the present invention, the jettison system of information, by being programme televised live and accurate advertisement, information inserts tag identifier, frame level synchronism switching technology is adopted in program switching procedure, make the impression of user's naked eyes less than the action switched, improve the viewing impression of user, and specific accurate advertisement can be pushed for specific user group, information, the accurate advertisement that when user can be made to watch channel program, everyone sees, information is all different, thus the accurate advertisement at utmost embodied between programme televised live, the value of information.
In actual applications, in the live telecast of the embodiment of the present invention, the jettison system of accurate advertisement, information can be applied to bilateral network and the different network environment of unilateral network these two kinds.Below the detailed process of carrying out accurate advertisement in bilateral network and unilateral network, information is thrown in is described in detail.
Bilateral network is the transmission network with two-way mutual transfer function with two transmission channels, when by when in the live telecast of the embodiment of the present invention, the jettison system of accurate advertisement, information is applied to bilateral network, this jettison system can be able to be replaced audio frequency and video replace with according to the viewing custom of user to meet accurate advertisement, the information that user watches the respective type of custom.As shown in Figure 4, this jettison system also comprises a user behavior analysis unit 7, this user behavior analysis unit 7 is for recording the program classification of the programme televised live of the current viewing of user obtained from terminal equipment 5, and the accurate advertisement that program classification is sent to and information production unit 2.
As shown in Figure 4, above-mentioned terminal equipment 5 mainly comprises: tag extraction module 51, precisely putting module 52, first Video decoding module 53, second Video decoding module 54 and frame level synchronism switching module 55 etc.
When terminal equipment 5 is decoded and is play programme televised live, the tag extraction module 51 of terminal equipment 5 extracts the label data information of the tag identifier in programme televised live, and the former frame of tape label frame of video of label data information and programme televised live and the DTS information of a rear frame frame of video and PTS information are sent to accurate putting module 52.
First Video decoding module 53 pairs programme televised live is decoded, and obtains decoded information information such as () DTS, PTS of multiple frame of video of programme televised live, and decoded information is sent to accurate putting module 52.
Accurate putting module 52 judges whether be less than a setting-up time (being such as 5 minutes) remaining time of programme televised live according to the label data information received.When being less than this setting-up time the remaining time of programme televised live, the program classification of programme televised live is sent to above-mentioned user behavior analysis unit 7 by accurate putting module 52.
This user behavior analysis unit 7 records the program classification of current live program, and program classification is fed back to accurate advertisement and information production unit 2.
Accurate advertisement and information production unit 2 throw in the program classification of type (video is thrown in type and referred to: throw on a time period, by region input etc.) and user behavior analysis unit 7 feedback according to current video, the specific accurate advertisement of classification corresponding to program classification, information are made as packet, and by this Packet Generation to accurate putting module 52.
First accurate putting module 52 carries out certification to the signature of accurate advertisement, information after receiving packet, after the legitimacy of certification accurate advertisement, information is passed through, reload accurate advertisement, information to the second Video decoding module 54, in subsequent process, decoded by this second Video decoding module 54 pairs of accurate advertisements, the information contents.
DTS value in the decoded information that accurate putting module 52 receives is identical with the DTS value of the former frame frame of video of the tape identification end frame of programme televised live, and when the pts value in the decoded information of precisely putting module 52 reception is identical with the pts value of the former frame frame of video of the tape identification end frame of programme televised live, accurate putting module 52 controls above-mentioned frame level synchronism switching module 55 and switches to the second Video decoding module 54, is decoded by this second Video decoding module 54 pairs of packets and is play.
When the DTS value in the decoded information that accurate putting module 52 receives is identical with replacing the DTS value of a frame frame of video after the tape identification end frame of audio frequency and video, and when the pts value in the decoded information of precisely putting module 52 reception is identical with replacing the pts value of a rear frame frame of video of the tape identification end frame of audio frequency and video, accurate putting module 52 control frame level synchronism switching module 55 switches back the first Video decoding module 53, the decoding of the second Video decoding module 54 and playing process stop, and decoded and play next programme televised live by the first Video decoding module 53.
Above-mentioned accurate advertisement, information launch process, due to two-way program of decoding in a terminal equipment 5 (road decoding programme televised live simultaneously, the decoding of another road accurate advertisement, information), frame level synchronism switching technology is adopted in accurate advertisement, information launch process, the impression of user's naked eyes is less than the action switched, what user experienced remains at the channel program watching complete set, thus can improve the viewing impression of user.Simultaneously, viewing custom based on user provides accurate advertisement, the information of customization for user, also catered to the hobby of user from the angle of accurate advertisement, acquisition of information, improved the impression that user watches accurate advertisement, information, thus at utmost embody the value of accurate advertisement, information.
In another embodiment, when by when in the live telecast of the embodiment of the present invention, the jettison system of accurate advertisement, information is applied to unilateral network, can by obtaining accurate advertisement, the information of accurate advertisement and information production unit 2 making, accurate advertisement, information can be replaced with for audio frequency and video, add the diversity of accurate advertisement, information.
As shown in Figure 5, above-mentioned terminal equipment 5 mainly comprises: tag extraction module 51, precisely putting module 52, first Video decoding module 53, second Video decoding module 54 and frame level synchronism switching module 55 etc.
When terminal equipment 5 is decoded and is play programme televised live, the tag extraction module 51 of terminal equipment 5 extracts the label data information of the tag identifier in programme televised live, and the former frame of tape label frame of video of label data information and programme televised live and the DTS information of a rear frame frame of video and PTS information are sent to accurate putting module 52.
First Video decoding module 53 pairs programme televised live is decoded, and obtains decoded information information such as () DTS, PTS of multiple frame of video of programme televised live, and decoded information is sent to accurate putting module 52.
Accurate advertisement and information production unit 2 are thrown in type (video is thrown in type and referred to: throw on a time period, by region input etc.) according to current video and accurate advertisement, information are made as packet, and by this Packet Generation to accurate putting module 52.
First accurate putting module 52 carries out certification to the signature of accurate advertisement, information after receiving packet, after the legitimacy of certification accurate advertisement, information is passed through, reload accurate advertisement, information to the second Video decoding module 54, in subsequent process, decoded by this second Video decoding module 54 pairs of accurate advertisements, the information contents.
DTS value in the decoded information that accurate putting module 52 receives is identical with the DTS value of the former frame frame of video of the tape identification end frame of programme televised live, and when the pts value in the decoded information of precisely putting module 52 reception is identical with the pts value of the former frame frame of video of the tape identification end frame of programme televised live, accurate putting module 52 controls above-mentioned frame level synchronism switching module 55 and switches to the second Video decoding module 54, is decoded by this second Video decoding module 54 pairs of packets and is play.
When the DTS value in the decoded information that accurate putting module 52 receives is identical with replacing the DTS value of a frame frame of video after the tape identification end frame of audio frequency and video, and when the pts value in the decoded information of precisely putting module 52 reception is identical with replacing the pts value of a rear frame frame of video of the tape identification end frame of audio frequency and video, accurate putting module 52 control frame level synchronism switching module 55 switches back the first Video decoding module 53, the decoding of the second Video decoding module 54 and playing process stop, and decoded and play next programme televised live by the first Video decoding module 53.
Above-mentioned accurate advertisement, information launch process, due to two-way program of decoding in a terminal equipment 5 (road decoding programme televised live simultaneously, the decoding of another road accurate advertisement, information), frame level synchronism switching technology is adopted in accurate advertisement, information launch process, the impression of user's naked eyes is less than the action switched, what user experienced remains at the channel program watching complete set, thus can improve the viewing impression of user.Simultaneously, dissimilar accurate advertisement, information can be sent for user, be different from Ti the audio frequency and video of machine-made original propelling movement, also the hobby of user has been catered to from the angle of accurate advertisement, acquisition of information, improve the impression that user watches accurate advertisement, information, thus at utmost embody the value of accurate advertisement, information.
The embodiment of the present invention also provides the put-on method of accurate advertisement, information in a kind of live telecast, and when specifically implementing, this put-on method can be applicable in the jettison system of accurate advertisement, information in above-mentioned live telecast.As shown in Figure 6, this put-on method mainly comprises the following steps:
Step S101: make comprise tag identifier programme televised live and can replace audio frequency and video, and by programme televised live and can replace audio frequency and video be sent to program play-out unit 3.During concrete enforcement, programme televised live and can, for the tag identifier comprised in audio frequency and video, can be by the label model in program making unit 1, " label " process that programme televised live carries out is arranged.Each programme televised live is made up of many frame pictures, label model take frame as isolation, every N number of frame, a tag identifier is set at programme televised live and before can replacing a frame of video of audio frequency and video, makes the frame of video of this tag identifier and rear adjacent form a tape identification frame of video.In addition, this tag identifier was provided with before the start frame and end frame of programme televised live, and tape identification start frame and the tape identification end frame of programme televised live is formed respectively with start frame and end frame, and this tag identifier was provided with before can replacing the start frame of audio frequency and video and end frame, and tape identification start frame and the tape identification end frame that can replace audio frequency and video is formed respectively with start frame and end frame, as shown in Figure 2.Programme televised live and can for including the attribute of programme televised live in the data of the tag identifier in audio frequency and video, program classification, program start mark (StartFlag), program terminates information such as mark (End Flag), the total duration of program, program residual time length etc.In actual applications, above-mentioned Ti audio frequency and video can be video or the video segments such as propaganda film, advertisement, public service film, and the present invention is not as limit.
Step S102: make the accurate advertisement of dissimilar (class of such as talking, political situation of the time class, automotive-type, sport category, amusement class, foodstuff etc.), information (in embodiments of the present invention according to program classification, accurate advertisement and information production unit 2 can make separately accurate advertisement or make information separately, also can make accurate advertisement and information, the present invention is not as limit simultaneously.Wherein, this information refers to the data message that can throw in separately, or the data message corresponding with accurate advertisement), and accurate advertisement, information are sent to terminal equipment 5.In actual applications, above-mentioned accurate advertisement, information can be video or the video segment such as propaganda film, advertisement, public service film of respective type, and the present invention is not as limit.During concrete enforcement, in order to protect the safety of accurate advertisement, information, the process that the accurate advertisement made, information are signed also can be comprised in step s 103.
Step S103: be sent to each program broadcast unit 4 by programme televised live and after can integrating for audio frequency and video, can for audio frequency and video by layout between two programme televised lives.Receiving programme televised live and can for after audio frequency and video, be sent to each program by programme televised live and after can integrating for audio frequency and video broadcast unit 4 by transmission channel transmission, particularly, program play-out unit 3 pairs of programme televised lives and the operation can integrated for audio frequency and video, to replace audio frequency and video layout between two programme televised lives, as shown in Figure 3.In actual applications, this transmission channel can be the transmission channels such as such as satellite communication, and the present invention is not as limit.
Step S104: by programme televised live and terminal equipment 5 can be forwarded to for audio frequency and video;
Step S105: play programme televised live, and according to the position of tag identifier, one of them accurate advertisement that accurate advertisement and information production unit 2 can be switched to send for audio frequency and video, information are play, thus realize between two programme televised lives, accurate advertisement can be switched to for audio frequency and video, information play.
It should be noted that, in embodiments of the present invention, the length of accurate advertisement, information is nUm second, and described tape identification can be nUm second for the length of audio frequency and video, and Um is the minimum unit length of accurate advertisement, information, and n is positive integer, and n >=1.During concrete enforcement, program making unit 1 arranges the minimum unit length Um of accurate advertisement, information with accurate advertisement and information production unit 2, and the frame number of minimum unit accurate advertisement, information is consistent, and make to be the integral multiple of minimum unit length for the length of audio frequency and video and accurate advertisement, information, thus the integrality in the accurate advertisement carrying out playing in accurate advertisement, information launch process, information can be ensured.
In actual applications, in the live telecast of the embodiment of the present invention, the put-on method of accurate advertisement, information can be applicable to bilateral network and the different network environment of unilateral network these two kinds.Below the detailed process of carrying out accurate advertisement in bilateral network and unilateral network, information is thrown in is described in detail.
Bilateral network is the transmission network with two-way mutual transfer function with two transmission channels, when in the live telecast of the embodiment of the present invention, the put-on method of accurate advertisement, information is applied to bilateral network, this put-on method can replace with for audio frequency and video according to the viewing custom of user and meet accurate advertisement, the information that user watches the respective type of custom.
Now, above-mentioned put-on method also comprises following steps: the program classification recording the programme televised live of the current viewing of user obtained from described terminal equipment 5, and described program classification is sent to described accurate advertisement and information production unit 2; According to current video input type (video is thrown in type and referred to: throw on a time period, by region input etc.) and program classification, the specific accurate advertisement of classification corresponding to program classification, information are made as packet.By above-mentioned step, programme televised live and the reciprocal process that makes of accurate advertisement, information of user's viewing can be realized.
When being applied to bilateral network, as shown in Figure 7, in the live telecast of the embodiment of the present invention, the step S105 of the put-on method of accurate advertisement, information mainly comprises the following steps:
Step S201: when playing programme televised live, extract the label data information of the tag identifier in this programme televised live, and obtain the former frame of the tape label frame of video of programme televised live and the DTS information of a rear frame frame of video and PTS information.
Step S202: decoded to programme televised live by the first decoding channels, obtains decoded information information such as () DTS, PTS of multiple frame of video of programme televised live;
Step S203: judge whether be less than a setting-up time (being such as 5 minutes) remaining time of programme televised live according to label data information.
Step S204: when being less than this setting-up time the remaining time of programme televised live, obtain above-mentioned packet, when the DTS value in decoded information is identical with the DTS value of the former frame frame of video of the tape identification end frame of programme televised live, and when the pts value in the decoded information received is identical with the pts value of the former frame frame of video of the tape identification end frame of programme televised live, switch to the second decoding channels, packet is decoded and plays.
Step S205: when the DTS value in the decoded information received with can replace the tape identification end frame of audio frequency and video after the DTS value of a frame frame of video identical, and when the pts value in the decoded information received is identical with replacing the pts value of a rear frame frame of video of the tape identification end frame of audio frequency and video difference, switch back the first decoding channels, decode and play next programme televised live.
Above-mentioned accurate advertisement, information launch process, due to two-way program of decoding in a terminal equipment 5 (road decoding programme televised live simultaneously, the decoding of another road accurate advertisement, information), frame level synchronism switching technology is adopted in accurate advertisement, information launch process, the impression of user's naked eyes is less than the action switched, what user experienced remains at the channel program watching complete set, thus can improve the viewing impression of user.Simultaneously, viewing custom based on user provides accurate advertisement, the information of customization for user, also catered to the hobby of user from the angle of accurate advertisement, acquisition of information, improved the impression that user watches accurate advertisement, information, thus at utmost embody the value of accurate advertisement, information.
In another embodiment, when in the live telecast of the embodiment of the present invention, the put-on method of accurate advertisement, information is applied to unilateral network, can by obtaining accurate advertisement, the information of accurate advertisement and information production unit 2 making, accurate advertisement, information can be replaced with for audio frequency and video, add the diversity of accurate advertisement, information.When being applied to unilateral network, as shown in Figure 8, in the live telecast of the embodiment of the present invention, the step S105 of the put-on method of accurate advertisement, information mainly comprises the following steps:
Step S301: when playing programme televised live, extract the label data information of the tag identifier in this programme televised live, and obtain the former frame of the tape label frame of video of programme televised live and the DTS information of a rear frame frame of video and PTS information.
Step S302: decoded to programme televised live by the first decoding channels, obtains decoded information information such as () DTS, PTS of multiple frame of video of programme televised live;
Step S303: throw in type (video is thrown in type and referred to: throw on a time period, by region input etc.) according to current video and accurate advertisement, information are made as packet;
Step S304: when the DTS value in decoded information is identical with the DTS value of the former frame frame of video of the tape identification end frame of programme televised live, and when the pts value in decoded information is identical with the pts value of the former frame frame of video of the tape identification end frame of programme televised live, switch to the second decoding channels, packet is decoded and plays;
Step S305: when the DTS value in decoded information with can for the tape identification end frame of audio frequency and video after the DTS value of a frame frame of video identical, and when the pts value in decoded information is identical with replacing the pts value of a rear frame frame of video of the tape identification end frame of audio frequency and video, switch back the first decoding channels, decode and play the programme televised live described in the next one.
Above-mentioned accurate advertisement, information launch process, due to two-way program of decoding in a terminal equipment 5 (road decoding programme televised live simultaneously, the decoding of another road accurate advertisement, information), frame level synchronism switching technology is adopted in accurate advertisement, information launch process, the impression of user's naked eyes is less than the action switched, what user experienced remains at the channel program watching complete set, thus can improve the viewing impression of user.Simultaneously, dissimilar accurate advertisement, information can be sent for user, be different from machine-made original propelling movement and can replace audio frequency and video, also the hobby of user has been catered to from the angle of accurate advertisement, acquisition of information, improve the impression that user watches accurate advertisement, information, thus at utmost embody the value of accurate advertisement, information.
One of ordinary skill in the art will appreciate that the hardware that all or part of step realized in above-described embodiment method can carry out instruction relevant by program has come, this program can be stored in a computer read/write memory medium, such as ROM/RAM, magnetic disc, CD etc.
Above-described specific embodiment; object of the present invention, technical scheme and beneficial effect are further described; be understood that; the foregoing is only specific embodiments of the invention; the protection range be not intended to limit the present invention; within the spirit and principles in the present invention all, any amendment made, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. the jettison system of accurate advertisement, information in live telecast, it is characterized in that, described jettison system comprises: program making unit, accurate advertisement and information production unit, program play-out unit, program broadcast unit and terminal equipment, wherein:
Described program making unit makes the programme televised live that comprises tag identifier and can replace audio frequency and video, and by described programme televised live and audio frequency and video can be replaced to be sent to described program play-out unit; Described programme televised live and can for multiple frame of video of audio frequency and video before tag identifier described in one is set respectively, generate tape identification frame of video, frame of video described in two between tag identifier at least described in interval one, and described tag identifier is set respectively before the start frame and end frame of described programme televised live, generate tape identification start frame and the tape identification end frame of programme televised live; Described tag identifier is set respectively before the described start frame for audio frequency and video and end frame, generates described tape identification start frame and the tape identification end frame that can replace audio frequency and video;
Described accurate advertisement and information production unit make dissimilar accurate advertisement and/or information according to program classification, and described accurate advertisement and/or information are sent to described terminal equipment;
Described program play-out unit is sent to each described program broadcasts unit by described programme televised live and after can integrating for audio frequency and video, described Ti audio frequency and video by layout in described in two between programme televised live;
Described program broadcasts unit by described programme televised live and can be forwarded to described terminal equipment for audio frequency and video;
Described programme televised live play by described terminal equipment, and switches to wherein one described in accurate advertisement and/or information to play described for audio frequency and video according to described tag identifier;
The length of described accurate advertisement and information is nUm second, and described tape identification can be nUm second for the length of audio frequency and video, and Um is the minimum unit length of accurate advertisement and information, and n is positive integer, and n >=1.
2. the jettison system of accurate advertisement, information in live telecast according to claim 1, it is characterized in that, described jettison system also comprises a user behavior analysis unit, for recording the program classification of the programme televised live of the current viewing of the user obtained from described terminal equipment, and described program classification is sent to described accurate advertisement and information production unit.
3. the jettison system of accurate advertisement, information in live telecast according to claim 2, it is characterized in that, described terminal equipment comprises: tag extraction module, precisely putting module, the first Video decoding module, the second Video decoding module and frame level synchronism switching module, wherein
Described tag extraction module extracts the label data information of the tag identifier in described programme televised live, and the former frame of tape label frame of video of described label data information and described programme televised live and the DTS information of a rear frame frame of video and PTS information are sent to described accurate putting module;
First Video decoding module is decoded to described programme televised live, obtains the decoded information of multiple frame of video of described programme televised live, and described decoded information is sent to described accurate putting module;
According to described label data information, described accurate putting module judges whether the remaining time of described programme televised live is less than a setting-up time; If so, the program classification of described programme televised live is sent to described user behavior analysis unit by described accurate putting module;
Program classification described in described user behavior analysis unit record, and described program classification is fed back to described accurate advertisement and information production unit;
Described accurate advertisement and information production unit throw in type according to current video and the specific accurate advertisement of classification corresponding to described program classification and/or information are made as packet by described program classification, and is sent to described accurate putting module;
Described accurate putting module is by the second extremely described for described Packet Generation Video decoding module;
When the DTS value of the DTS value in the described decoded information that described accurate putting module receives and pts value and the former frame frame of video of the tape identification end frame of described programme televised live and pts value distinguish corresponding identical time, described accurate putting module control frame level synchronism switching module switches to described second Video decoding module, and described second Video decoding module is decoded to described packet and play;
When the DTS value in the described decoded information that described accurate putting module receives and pts value with described replace the DTS value of a rear frame frame of video of the tape identification end frame of audio frequency and video and pts value distinguish corresponding identical time, described accurate putting module control frame level synchronism switching module switches back described first Video decoding module, and described first Video decoding module is decoded and play the programme televised live described in the next one.
4. the jettison system of accurate advertisement, information in live telecast according to claim 3, is characterized in that, the label data information of described tag identifier comprises described programme televised live and can for the attribute of audio frequency and video, classification, total duration, residual time length.
5. the jettison system of accurate advertisement, information in live telecast according to claim 1, it is characterized in that, described terminal equipment comprises: tag extraction module, precisely putting module, the first Video decoding module, the second Video decoding module and frame level synchronism switching module, wherein
Described tag extraction module extracts the label data information of the tag identifier in described programme televised live, and the former frame of tape label frame of video of described label data information and described programme televised live and the DTS information of a rear frame frame of video and PTS information are sent to described accurate putting module;
First Video decoding module is decoded to described programme televised live, obtains the decoded information of multiple frame of video of described programme televised live, and described decoded information is sent to described accurate putting module;
Described accurate advertisement and information production unit are thrown in type according to current video and accurate advertisement and/or information are made as packet, and are sent to described accurate putting module;
Described accurate putting module is by the second extremely described for described Packet Generation Video decoding module;
When the DTS value of the DTS value in the described decoded information that described accurate putting module receives and pts value and the former frame frame of video of the tape identification end frame of described programme televised live and pts value distinguish corresponding identical time, described accurate putting module control frame level synchronism switching module switches to described second Video decoding module, and described second Video decoding module is decoded to described packet and play;
When the DTS value in the described decoded information that described accurate putting module receives and pts value with described replace the DTS value of a rear frame frame of video of the tape identification end frame of audio frequency and video and pts value distinguish corresponding identical time, described accurate putting module control frame level synchronism switching module switches back described first Video decoding module, and described first Video decoding module is decoded and play the programme televised live described in the next one.
6. the jettison system of accurate advertisement, information in live telecast according to claim 5, is characterized in that, the label data information of described tag identifier comprises described programme televised live and can for the attribute of audio frequency and video, classification, total duration, residual time length.
7. the put-on method of accurate advertisement, information in live telecast, be applied to the jettison system of accurate advertisement, information in live telecast as claimed in claim 1, it is characterized in that, described put-on method comprises:
Make comprise tag identifier programme televised live and can replace audio frequency and video, and by described programme televised live and can replace audio frequency and video be sent to described program play-out unit; Described programme televised live and can for multiple frame of video of audio frequency and video before tag identifier described in one is set respectively, generate tape identification frame of video, frame of video described in two between tag identifier at least described in interval one, and described tag identifier is set respectively before the start frame and end frame of described programme televised live, generate tape identification start frame and the tape identification end frame of programme televised live; Before the described start frame for audio frequency and video and end frame, arrange described tag identifier respectively, generating can for the tape identification start frame of audio frequency and video and tape identification end frame;
Make dissimilar accurate advertisement and/or information according to program classification, and described accurate advertisement and/or information are sent to described terminal equipment;
Be sent to each described program broadcast unit by described programme televised live and after can integrating for audio frequency and video, described for audio frequency and video by layout in described in two between programme televised live;
By described programme televised live and described terminal equipment can be forwarded to for audio frequency and video;
Play described programme televised live, and switch to wherein one described in accurate advertisement and/or information to play described for audio frequency and video according to described tag identifier;
The length of described accurate advertisement and information is nUm second, and described tape identification can be nUm second for the length of audio frequency and video, and Um is the minimum unit length of accurate advertisement and information, and n is positive integer, and n >=1.
8. the put-on method of accurate advertisement, information in live telecast according to claim 7, it is characterized in that, described put-on method also comprises:
Record the program classification of the programme televised live of the current viewing of user obtained from described terminal equipment, and described program classification is sent to described accurate advertisement and information production unit;
According to current video input type and described program classification, the specific accurate advertisement of classification corresponding to described program classification and/or information are made as packet.
9. the put-on method of accurate advertisement, information in live telecast according to claim 8, is characterized in that, switches to wherein accurate advertisement described in and/or information to play, comprising according to described tag identifier by described for audio frequency and video:
Extract the label data information of the tag identifier in described programme televised live, and obtain the former frame of the tape label frame of video of described programme televised live and the DTS information of a rear frame frame of video and PTS information;
By the first decoding channels, described programme televised live is decoded, obtain the decoded information of multiple frame of video of described programme televised live;
Judge whether the remaining time of described programme televised live is less than a setting-up time according to described label data information;
If, obtain described packet, when the DTS value of the DTS value in described decoded information and pts value and the former frame frame of video of the tape identification end frame of described programme televised live and pts value respectively corresponding identical time, switch to the second decoding channels, described packet decoded and plays;
When the DTS value in the described decoded information received and pts value with described replace the DTS value of a rear frame frame of video of the tape identification end frame of audio frequency and video and pts value distinguish corresponding identical time, switch back described first decoding channels, decode and play the programme televised live described in the next one.
10. the put-on method of accurate advertisement, information in live telecast according to claim 7, is characterized in that, switches to wherein accurate advertisement described in and/or information to play, comprising according to described tag identifier by described for audio frequency and video:
Extract the label data information of the tag identifier in described programme televised live, and obtain the former frame of the tape label frame of video of described programme televised live and the DTS information of a rear frame frame of video and PTS information;
By the first decoding channels, described programme televised live is decoded, obtain the decoded information of multiple frame of video of described programme televised live;
Throw in type according to current video and accurate advertisement and/or information are made as packet;
When the DTS value of the DTS value in described decoded information and pts value and the former frame frame of video of the tape identification end frame of described programme televised live and pts value respectively corresponding identical time, switch to the second decoding channels, described packet decoded and plays;
When the DTS value of the DTS value in described decoded information and pts value and a rear frame frame of video of the described tape identification end frame for audio frequency and video and pts value distinguish corresponding identical time, switch back described first decoding channels, decode and play the programme televised live described in the next one.
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