CN101848358A - Lean television advertisement broadcasting system - Google Patents
Lean television advertisement broadcasting system Download PDFInfo
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- CN101848358A CN101848358A CN200910080585A CN200910080585A CN101848358A CN 101848358 A CN101848358 A CN 101848358A CN 200910080585 A CN200910080585 A CN 200910080585A CN 200910080585 A CN200910080585 A CN 200910080585A CN 101848358 A CN101848358 A CN 101848358A
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Abstract
The invention provides a lean television advertisement broadcasting system, belonging to the technical field of the digital television. The system comprises a television station program-broadcasting service system, a digital television broadcasting server, a digital television transmission network and a digital television receiving terminal. The lean television advertisement broadcasting system is characterized by also comprising a rating data survey system, a data distinctive server and a lean advertisement broadcasting system. The beneficial effect of the invention is to provide a mode that after the audience ratings of programs are investigated in real time, concrete analysis for program-viewing can be obtained according to viewing people and accurate viewer information is fed back to the server, and the server then utilizes cable televisions as multimedia platforms to accurately broadcast advertisements to special potential consumers in different levels.
Description
Technical field
The present invention relates to digital TV field, particularly, is that a kind of cable digital TV multimedia (data broadcasting) platform that passes through in cable digital TV is realized lean television advertisement broadcasting system.
Background technology
Development of human society depends on to a great extent divides the work and cooperation, exchanges with shared.Advertisement is a kind of important way that promotes people's exchange and cooperation, but traditional media, the advertisement as on TV, broadcasting, the newspaper etc. almost has the advertising resource of half to be wasted, and that is to say that advertisement is to publicize widely.TV is owing to there is very strong transmission capacity, and highly stable rating colony, and comprehensive programme information make the audient of advertisement to be known well by the public, but the purpose of different advertisement puttings are at the different consumer groups.The advertisement of broadcasting in TV station mostly is the demand that crowd's precision does not reach advertisement operators that potential consumption colony specific aim is suitable for during strong or advertisement delivery.
Cable digital TV is on the basis of the simulated television that generally uses at present, the new rating mode that development is come out.Add wired digital TV set-top box mode to realize the reception of simulated television by simulated television to digital television program and data message.
Cable digital TV provides service by dual mode at present.First kind is video frequency program; Second kind is the multimedia technology information platform of Digital Television.First kind is traditional TV of seeing, watches video frequency program according to the time sequencing of TV station.Second kind is to utilize the cable digital TV multimedia platform that the abundant information content is provided, and mainly is to realize by specific html web page.Start digital TV multimedia technical information platform by remote controller, enter select behind the homepage with video accurately the information picture carry out entering and withdrawing from of one-level one-level.
Simultaneously, we usually can have the commercial breaks content to come in the program of being watched when televiewing.This advertisement can only be done unidirectional broadcasting at limited second number, and common situation is air raids aimed at exhausting patience intensive again and again and that repeat, and spectators are weary of this television advertising already, and its advertisement benefit also faces severe query and criticism.Such present situation makes almost has the advertising resource of half to be wasted, and that is to say that advertisement is to publicize widely.The purpose of different advertisement puttings is at the different consumer groups.The advertisement of broadcasting in TV station mostly is the demand that crowd's precision does not reach advertisement operators that potential consumption colony specific aim is suitable for during strong or advertisement delivery.Making has the potential consumer of a certain particular types product demand can not see useful advertising message, thereby the product that can not understand advertising that advertisement operators drops into more has superiority.All be a kind of invisible loss to advertisement operators and potential consumer like this.
But the accurate broadcast of wanting to reach advertisement must be carried out the investigation of audience ratings.So-called audience ratings, finger watches that the number (or tame amount) of a certain program accounts for the percentage of spectators' total number of persons (or total tame amount) in certain period, promptly audience ratings equals to watch the number (or tame amount) of a certain program and the ratio of spectators' total number of persons (or total tame amount).
Popular say to make a comment or criticism account for the percentage of spectators' total number of persons in the number of the program of watching a certain broadcast.These data are to the adjustment of station synchronization, and the publicity strategy adjustment of program and advertisement all have very important meaning to the pointed input of potential consumer.
The acquisition method that the audience rating data that adopts is commonly used has three kinds at present, comprises telephony, diary method and personnel's measuring instrument method.
Telephony is more traditional audience rating investigation method.Concrete enforcement is exactly that audience information is made a phone call to investigate to sample of users by research firm, the investigation method operation cost height of this kind, and troublesome poeration, and it is more to influence the factor of investigation result, and the investigation result data are inaccurate.
Diary method is meant by filling in the method that the diary card is collected audience information by all 4 years old and above kinsfolk in the sample family.Each kinsfolk has diary card separately in the sample family, and they are recorded in situation about televiewing every day (comprising the channel and the time period of watching) on the diary card of oneself at any time.This kind collecting method is mended when usually occurring afterwards and is filled out owing to be that the user manually fills in, the inaccurate problem of data, and inefficiency, and data reclaim slow, statistical difficulty.
Personnel's measuring instrument method is meant that utilization " personnel's measuring instrument " collects the method for television program receiving information, is newer in the world audience investigation means at present.Measuring instrument can store the information that each user televiews get off by the mode of setting, and is sent to the central computer of general headquarters then by telephone wire.This kind method is had large improvement than diary method, but the cost of its equipment height very is not suitable for large-scale installation, thereby has limited the quantity of sample.
At present, also do not have a kind of can by pre-rating and in real time rating investigation after the audience ratings of program, beholder's feedback information is to server accurately to make the concrete analysis of watching program according to the rating crowd, and server utilizes cable TV the consumer of different levels precisely to be played to advertisement content specific potential consumer's form as multimedia platform again.Form is broadcasted in the advertisement that had both broken traditions, in cable digital TV, release advertised product in mode accurately, advertisement operators can break through conventional ads broadcast time weak point, ad content can not go effective input according to potential consumer's demand, reach that advertisement usage charges cost is cheaper, to throw in colony more accurate, information carrier easy to implement is presented in by display terminal in face of the consumer of special group, for advertiser, enterprise provide a kind of dynamically, continuously, consumer consumption behavior analytical method cheaply.Can implement advertisement marketing more accurately to the client according to analyzing data again.Utilize client's the resource space time to allow the client be easier to accept.Can add ad content at any time, in the section, same terminal receptible number of ads of institute and advertisement classification increase greatly at one time.The alternative of ad content and time period, the validity of advertisement of greatly having increased at the issuing function of formula.The recommended system of advertisement has increased the confidence level of advertisement.Can monitor out the lean television advertisement broadcasting system of the audience ratings of advertisement in real time.
Summary of the invention
The objective of the invention is to: provide can be by real-time investigation after the audience ratings of program, beholder's feedback information is to server accurately to make the concrete analysis of watching program according to the rating crowd, and server utilizes cable TV the consumer of different levels precisely to be played to advertisement content specific potential consumer's form as multimedia platform again.Form is broadcasted in the advertisement that had both broken traditions, in cable digital TV, release advertised product in mode accurately, advertisement operators can break through conventional ads broadcast time weak point, ad content can not go effective input according to potential consumer's demand, reach that advertisement usage charges cost is cheaper, to throw in colony more accurate, information carrier easy to implement is presented in by display terminal in face of the consumer of special group, for advertiser, enterprise provide a kind of dynamically, continuously, consumer consumption behavior analytical method cheaply.Can implement advertisement marketing more accurately to the client according to analyzing data again.Utilize client's the resource space time to allow the client be easier to accept.Can add ad content at any time, in the section, same terminal receptible number of ads of institute and advertisement classification increase greatly at one time.The alternative of ad content and time period, the validity of advertisement of greatly having increased at the issuing function of formula.The recommended system of advertisement has increased the confidence level of advertisement.Can monitor out the lean television advertisement broadcasting system of the audience ratings of advertisement in real time.
Technical scheme of the present invention is a kind of lean television advertisement broadcasting system, be to broadcast service system by station synchronization, Digital Television is broadcasted server, digital television transmission and receiving terminal for digital television constitute, it is characterized in that: also comprise television data investigation system in lean television advertisement broadcasting system, data are screened server and lean advertisement broadcast system.
Described television data investigation system is to be made of previewing data survey system and real-time television data investigation system, is used for gathering, analyzes and store pre-rating and real-time viewing-data, and send to the data discrimination system.
Described data are screened server, be to constitute by broadcasting analytical system and broadcasting analytical database, be used for the previewing data that sends according to each series advertisements related data and television data investigation system and in real time the viewing-data value work out the advertising broadcast time table, stores advertisements related data and advertising broadcast time table simultaneously.
Described lean advertisement broadcast system, be by advertisement audio frequency and video broadcast system, advertising message database and advertisement audio frequency and video storehouse constitute, be used for the program audio frequency and video of advertisement audio frequency and video and station synchronization broadcast system being converged and be sent to digital television server, simultaneously stores advertisements information and advertisement audio frequency and video according to the advertising broadcast time table.
Described station synchronization broadcast system is used for according to the television program transmission tabulation TV programme audio frequency and video storehouse program audio frequency and video being sent to digital television server;
Described Digital Television is broadcasted server, is used for video frequency program is converted into digital television signal, by digital television transmission, is transferred to user's receiving terminal for digital television;
Described digital television transmission is used for digital television signal and broadcasts Server Transport to receiving terminal for digital television by Digital Television;
Described receiving terminal for digital television is used to receive the digital television signal that comes by the digital television transmission transmission, and the digital television signal that receives is shown.
Described television data investigation system is to be made of previewing data survey system and real-time television data investigation system,
The website that described previewing data survey system is used to the user to provide can to browse TV guide and remind the user to watch the portable equipment of program has been investigated the pre-audience ratings of program simultaneously, and the data discrimination system has been stored and sent to survey data;
Described real-time television data investigation system is used in time, investigates out accurately the audience ratings of user's TV reception, and the data discrimination system is stored and sent to survey data.
Described data are screened server, are to constitute by broadcasting analytical system and broadcasting analytical database,
Described broadcast analytical database is to be used to store the rating demographic data, and advertiser drops into data, program category data, TV program list and advertising broadcast time table;
Described broadcast analytical system is used for according to broadcasting the rating demographic data that analytical database is stored, and advertiser drops into data, the program category data, and TV program list is worked out the advertising broadcast time table.
Described lean advertisement broadcast system is by advertisement audio frequency and video broadcast system, and advertising message database and advertisement audio frequency and video storehouse constitute,
Described advertisement audio frequency and video broadcast system, be used for advertisement audio frequency and video address according to advertising broadcast time table and advertising message database, advertisement audio frequency and video in the advertisement audio frequency and video storehouse and the program audio frequency and video in the station synchronization broadcast system are converged be sent to digital television server
Described advertising message database is used for stores advertisements message address and advertisement and broadcasts record;
Described audio/video program storehouse is used for storage and management audio frequency and video.
Beneficial effect of the present invention is, provide can be by real-time investigation after the audience ratings of program, beholder's feedback information is to server accurately to make the concrete analysis of watching program according to the rating crowd, and server utilizes cable TV the consumer of different levels precisely to be played to advertisement content specific potential consumer's form as multimedia platform again.Form is broadcasted in the advertisement that had both broken traditions, in cable digital TV, release advertised product in mode accurately, advertisement operators can break through conventional ads broadcast time weak point, ad content can not go effective input according to potential consumer's demand, reach that advertisement usage charges cost is cheaper, to throw in colony more accurate, information carrier easy to implement is presented in by display terminal in face of the consumer of special group, for advertiser, enterprise provide a kind of dynamically, continuously, consumer consumption behavior analytical method cheaply.Can implement advertisement marketing more accurately to the client according to analyzing data again.Utilize client's the resource space time to allow the client be easier to accept.Can add ad content at any time, in the section, same terminal receptible number of ads of institute and advertisement classification increase greatly at one time.The alternative of ad content and time period, the validity of advertisement of greatly having increased at the issuing function of formula.The recommended system of advertisement has increased the confidence level of advertisement.Can monitor out the lean television advertisement broadcasting system of the audience ratings of advertisement in real time.
Description of drawings
Fig. 1 is a kind of lean television advertisement broadcasting system structure chart of the present invention;
Fig. 2 is the structure chart of television data investigation system in a kind of lean television advertisement broadcasting system of the present invention;
Fig. 3 is the structure chart that data are screened server in a kind of lean television advertisement broadcasting system of the present invention;
Fig. 4 is the structure chart of lean advertisement broadcast system in a kind of lean television advertisement broadcasting system of the present invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the present invention is further elaborated, be to be understood that, specific embodiment described herein only is used to explain the present invention, and is not used in qualification the present invention.
With reference to the accompanying drawings embodiments of the invention are elaborated.
Fig. 1 realizes the lean television advertisement broadcasting system structure chart for utilizing the digital TV multimedia technology in cable digital TV.
Embodiment 1 is: a kind of lean television advertisement broadcasting system as shown in Figure 1, be by television data investigation system, data are screened server, lean advertisement broadcast system, station synchronization broadcasts service system, Digital Television is broadcasted server, and digital television transmission and receiving terminal for digital television constitute.
Described television data investigation system is to be made of previewing data survey system and real-time television data investigation system, is used for gathering, analyzes and store pre-rating and real-time viewing-data, and send to the data discrimination system.
Described data are screened server, be to constitute by broadcasting analytical system and broadcasting analytical database, be used for the previewing data that sends according to each series advertisements related data and television data investigation system and in real time the viewing-data value work out the advertising broadcast time table, stores advertisements related data and advertising broadcast time table simultaneously.
Described lean advertisement broadcast system, be by advertisement audio frequency and video broadcast system, advertising message database and advertisement audio frequency and video storehouse constitute, be used for the program audio frequency and video of advertisement audio frequency and video and station synchronization broadcast system being converged and be sent to digital television server, simultaneously stores advertisements information and advertisement audio frequency and video according to the advertising broadcast time table.
Described station synchronization broadcast system is used for according to the television program transmission tabulation TV programme audio frequency and video storehouse program audio frequency and video being sent to digital television server.
Described Digital Television is broadcasted server, is used for video frequency program is converted into digital television signal, by digital television transmission, is transferred to user's receiving terminal for digital television.
Described digital television transmission is used for digital television signal and broadcasts Server Transport to receiving terminal for digital television by Digital Television.
Described receiving terminal for digital television is used to receive the digital television signal that comes by the digital television transmission transmission, and the digital television signal that receives is shown.
As shown in Figure 2, television data investigation system is to be made of previewing data survey system and real-time television data investigation system,
Wherein, the website that previewing data survey system is used to the user to provide can to browse TV guide and remind the user to watch the portable equipment of program has been investigated the pre-audience ratings of program simultaneously, and the data discrimination system has been stored and sent to survey data.
Wherein, real-time television data investigation system is used in time, investigates out accurately the audience ratings of user's TV reception, and the data discrimination system is stored and sent to survey data.
As shown in Figure 3, data are screened server, be to constitute by broadcasting analytical system and broadcasting analytical database,
Wherein, broadcasting analytical database is to be used to store the rating demographic data, and advertiser drops into data, program category data, TV program list and advertising broadcast time table.
Wherein, broadcast analytical system and be used for according to broadcasting the rating demographic data that analytical database is stored, advertiser drops into data, the program category data, and TV program list is worked out the advertising broadcast time table.
As shown in Figure 4, lean advertisement broadcast system is by advertisement audio frequency and video broadcast system, and advertising message database and advertisement audio frequency and video storehouse constitute,
Wherein, advertisement audio frequency and video broadcast system, be used for advertisement audio frequency and video address, the advertisement audio frequency and video in the advertisement audio frequency and video storehouse and the program audio frequency and video in the station synchronization broadcast system are converged be sent to digital television server according to advertising broadcast time table and advertising message database.
Wherein, the advertising message database is used for stores advertisements message address and advertisement and broadcasts record.
Wherein, the audio/video program storehouse is used for storage and management audio frequency and video.
Embodiment 2 is: a kind of lean television advertisement broadcasting system as shown in Figure 1, be by television data investigation system, data are screened server, lean advertisement broadcast system, station synchronization broadcasts service system, Digital Television is broadcasted server, and digital television transmission and receiving terminal for digital television constitute.
Described television data investigation system is that real-time television data investigation system constitutes, and is used for gathering, analyzing and store real-time viewing-data, and sends to the data discrimination system.
Described data are screened server, be to constitute by broadcasting analytical system and broadcasting analytical database, be used for working out the advertising broadcast time table, simultaneously stores advertisements related data and advertising broadcast time table according to the real-time viewing-data value that each series advertisements related data and television data investigation system send.
Described lean advertisement broadcast system, be by advertisement audio frequency and video broadcast system, advertising message database and advertisement audio frequency and video storehouse constitute, be used for the program audio frequency and video of advertisement audio frequency and video and station synchronization broadcast system being converged and be sent to digital television server, simultaneously stores advertisements information and advertisement audio frequency and video according to the advertising broadcast time table.
Described station synchronization broadcast system is used for according to the television program transmission tabulation TV programme audio frequency and video storehouse program audio frequency and video being sent to digital television server.
Described Digital Television is broadcasted server, is used for video frequency program is converted into digital television signal, by digital television transmission, is transferred to user's receiving terminal for digital television.
Described digital television transmission is used for digital television signal and broadcasts Server Transport to receiving terminal for digital television by Digital Television.
Described receiving terminal for digital television is used to receive the digital television signal that comes by the digital television transmission transmission, and the digital television signal that receives is shown.
As shown in Figure 2, television data investigation system is to be made of real-time television data investigation system, real-time television data investigation system is used in time, investigates out accurately the audience ratings of user's TV reception, and the data discrimination system is stored and sent to survey data.
As shown in Figure 3, data are screened server, be to constitute by broadcasting analytical system and broadcasting analytical database,
Wherein, broadcasting analytical database is to be used to store the rating demographic data, and advertiser drops into data, program category data, TV program list and advertising broadcast time table.
Wherein, broadcast analytical system and be used for according to broadcasting the rating demographic data that analytical database is stored, advertiser drops into data, the program category data, and TV program list is worked out the advertising broadcast time table.
As shown in Figure 4, lean advertisement broadcast system is by advertisement audio frequency and video broadcast system, and advertising message database and advertisement audio frequency and video storehouse constitute,
Wherein, advertisement audio frequency and video broadcast system, be used for advertisement audio frequency and video address, the advertisement audio frequency and video in the advertisement audio frequency and video storehouse and the program audio frequency and video in the station synchronization broadcast system are converged be sent to digital television server according to advertising broadcast time table and advertising message database.
Wherein, the advertising message database is used for stores advertisements message address and advertisement and broadcasts record.
Wherein, the audio/video program storehouse is used for storage and management audio frequency and video.
Embodiment 3 is: a kind of lean television advertisement broadcasting system as shown in Figure 1, be by television data investigation system, data are screened server, lean advertisement broadcast system, station synchronization broadcasts service system, Digital Television is broadcasted server, and digital television transmission and receiving terminal for digital television constitute.
Described television data investigation system is to be made of previewing data survey system, is used for gathering, analyzes and the storage previewing data, and send to the data discrimination system.
Described data are screened server, be to constitute by broadcasting analytical system and broadcasting analytical database, the previewing data value that is used for sending according to each series advertisements related data and television data investigation system is worked out the advertising broadcast time table, simultaneously stores advertisements related data and advertising broadcast time table.
Described lean advertisement broadcast system, be by advertisement audio frequency and video broadcast system, advertising message database and advertisement audio frequency and video storehouse constitute, be used for the program audio frequency and video of advertisement audio frequency and video and station synchronization broadcast system being converged and be sent to digital television server, simultaneously stores advertisements information and advertisement audio frequency and video according to the advertising broadcast time table.
Described station synchronization broadcast system is used for according to the television program transmission tabulation TV programme audio frequency and video storehouse program audio frequency and video being sent to digital television server.
Described Digital Television is broadcasted server, is used for video frequency program is converted into digital television signal, by digital television transmission, is transferred to user's receiving terminal for digital television.
Described digital television transmission is used for digital television signal and broadcasts Server Transport to receiving terminal for digital television by Digital Television.
Described receiving terminal for digital television is used to receive the digital television signal that comes by the digital television transmission transmission, and the digital television signal that receives is shown.
As shown in Figure 2, television data investigation system is to be made of previewing data survey system, the website that is used to the user to provide to browse TV guide and remind the user to watch the portable equipment of program, investigated the pre-audience ratings of program simultaneously, and the data discrimination system has been stored and sent to survey data.
As shown in Figure 3, data are screened server, be to constitute by broadcasting analytical system and broadcasting analytical database,
Wherein, broadcasting analytical database is to be used to store the rating demographic data, and advertiser drops into data, program category data, TV program list and advertising broadcast time table.
Wherein, broadcast analytical system and be used for according to broadcasting the rating demographic data that analytical database is stored, advertiser drops into data, the program category data, and TV program list is worked out the advertising broadcast time table.
As shown in Figure 4, lean advertisement broadcast system is by advertisement audio frequency and video broadcast system, and advertising message database and advertisement audio frequency and video storehouse constitute,
Wherein, advertisement audio frequency and video broadcast system, be used for advertisement audio frequency and video address, the advertisement audio frequency and video in the advertisement audio frequency and video storehouse and the program audio frequency and video in the station synchronization broadcast system are converged be sent to digital television server according to advertising broadcast time table and advertising message database.
Wherein, the advertising message database is used for stores advertisements message address and advertisement and broadcasts record.
Wherein, the audio/video program storehouse is used for storage and management audio frequency and video.
Beneficial effect of the present invention is, provide can be by real-time investigation after the audience ratings of program, beholder's feedback information is to server accurately to make the concrete analysis of watching program according to the rating crowd, and server utilizes cable TV the consumer of different levels precisely to be played to advertisement content specific potential consumer's form as multimedia platform again.Form is broadcasted in the advertisement that had both broken traditions, in cable digital TV, release advertised product in mode accurately, advertisement operators can break through conventional ads broadcast time weak point, ad content can not go effective input according to potential consumer's demand, reach that advertisement usage charges cost is cheaper, to throw in colony more accurate, information carrier easy to implement is presented in by display terminal in face of the consumer of special group, for advertiser, enterprise provide a kind of dynamically, continuously, consumer consumption behavior analytical method cheaply.Can implement advertisement marketing more accurately to the client according to analyzing data again.Utilize client's the resource space time to allow the client be easier to accept.Can add ad content at any time, in the section, same terminal receptible number of ads of institute and advertisement classification increase greatly at one time.The alternative of ad content and time period, the validity of advertisement of greatly having increased at the issuing function of formula.The recommended system of advertisement has increased the confidence level of advertisement.Can monitor out the lean television advertisement broadcasting system of the audience ratings of advertisement in real time.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of being done within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (8)
1. lean television advertisement broadcasting system, be to broadcast service system by station synchronization, Digital Television is broadcasted server, digital television transmission and receiving terminal for digital television constitute, it is characterized in that: also comprise television data investigation system in lean television advertisement broadcasting system, data are screened server and lean advertisement broadcast system.
2. a kind of lean television advertisement broadcasting system according to claim 1 is characterized in that:
Described television data investigation system is to be made of previewing data survey system and real-time television data investigation system, is used for gathering, analyzes and store pre-rating and real-time viewing-data, and send to the data discrimination system.
3. a kind of lean television advertisement broadcasting system according to claim 1 is characterized in that:
Described data are screened server, be to constitute by broadcasting analytical system and broadcasting analytical database, be used for the previewing data that sends according to each series advertisements related data and television data investigation system and in real time the viewing-data value work out the advertising broadcast time table, stores advertisements related data and advertising broadcast time table simultaneously.
4. a kind of lean television advertisement broadcasting system according to claim 1 is characterized in that:
Described lean advertisement broadcast system, be by advertisement audio frequency and video broadcast system, advertising message database and advertisement audio frequency and video storehouse constitute, be used for the program audio frequency and video of advertisement audio frequency and video and station synchronization broadcast system being converged and be sent to digital television server, simultaneously stores advertisements information and advertisement audio frequency and video according to the advertising broadcast time table.
5. a kind of lean television advertisement broadcasting system according to claim 1 is characterized in that:
Described station synchronization broadcast system is used for according to the television program transmission tabulation TV programme audio frequency and video storehouse program audio frequency and video being sent to digital television server;
Described Digital Television is broadcasted server, is used for video frequency program is converted into digital television signal, by digital television transmission, is transferred to user's receiving terminal for digital television;
Described digital television transmission is used for digital television signal and broadcasts Server Transport to receiving terminal for digital television by Digital Television;
Described receiving terminal for digital television is used to receive the digital television signal that comes by the digital television transmission transmission, and the digital television signal that receives is shown.
6. a kind of lean television advertisement broadcasting system according to claim 2 is characterized in that:
Described television data investigation system is to be made of previewing data survey system and real-time television data investigation system,
The website that described previewing data survey system is used to the user to provide can to browse TV guide and remind the user to watch the portable equipment of program has been investigated the pre-audience ratings of program simultaneously, and the data discrimination system has been stored and sent to survey data;
Described real-time television data investigation system is used in time, investigates out accurately the audience ratings of user's TV reception, and the data discrimination system is stored and sent to survey data.
7. a kind of lean television advertisement broadcasting system according to claim 3 is characterized in that:
Described data are screened server, are to constitute by broadcasting analytical system and broadcasting analytical database,
Described broadcast analytical database is to be used to store the rating demographic data, and advertiser drops into data, program category data, TV program list and advertising broadcast time table;
Described broadcast analytical system is used for according to broadcasting the rating demographic data that analytical database is stored, and advertiser drops into data, the program category data, and TV program list is worked out the advertising broadcast time table.
8. a kind of lean television advertisement broadcasting system according to claim 4 is characterized in that:
Described lean advertisement broadcast system is by advertisement audio frequency and video broadcast system, and advertising message database and advertisement audio frequency and video storehouse constitute,
Described advertisement audio frequency and video broadcast system, be used for advertisement audio frequency and video address, the advertisement audio frequency and video in the advertisement audio frequency and video storehouse and the program audio frequency and video in the station synchronization broadcast system are converged be sent to digital television server according to advertising broadcast time table and advertising message database;
Described advertising message database is used for stores advertisements message address and advertisement and broadcasts record;
Described audio/video program storehouse is used for storage and management audio frequency and video.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN200910080585A CN101848358A (en) | 2009-03-23 | 2009-03-23 | Lean television advertisement broadcasting system |
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| CN200910080585A CN101848358A (en) | 2009-03-23 | 2009-03-23 | Lean television advertisement broadcasting system |
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| CN101848358A true CN101848358A (en) | 2010-09-29 |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2013113176A1 (en) * | 2012-01-31 | 2013-08-08 | 海尔集团公司 | Data pushing system and data pushing method |
| CN104936023A (en) * | 2015-06-11 | 2015-09-23 | 嘉兴市广播电视集团 | Big data collecting and analyzing method and system of digital television user behavior |
| CN105187865A (en) * | 2015-09-11 | 2015-12-23 | 四川长虹电器股份有限公司 | System and method for dynamic delivery of advertisement |
| CN105472466A (en) * | 2015-11-24 | 2016-04-06 | 天脉聚源（北京）科技有限公司 | Interactive television system interaction information classification pushing method and apparatus thereof |
| CN105635757A (en) * | 2014-11-25 | 2016-06-01 | 三星电子株式会社 | Device and method of providing an advertising service |
-
2009
- 2009-03-23 CN CN200910080585A patent/CN101848358A/en active Pending
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2013113176A1 (en) * | 2012-01-31 | 2013-08-08 | 海尔集团公司 | Data pushing system and data pushing method |
| CN105635757A (en) * | 2014-11-25 | 2016-06-01 | 三星电子株式会社 | Device and method of providing an advertising service |
| US10440445B2 (en) | 2014-11-25 | 2019-10-08 | Samsung Electronics Co., Ltd. | Method of providing advertising services and electronic device adapted to the same |
| CN104936023A (en) * | 2015-06-11 | 2015-09-23 | 嘉兴市广播电视集团 | Big data collecting and analyzing method and system of digital television user behavior |
| CN105187865A (en) * | 2015-09-11 | 2015-12-23 | 四川长虹电器股份有限公司 | System and method for dynamic delivery of advertisement |
| CN105472466A (en) * | 2015-11-24 | 2016-04-06 | 天脉聚源（北京）科技有限公司 | Interactive television system interaction information classification pushing method and apparatus thereof |
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Application publication date: 20100929 |