CN101626276A - Method, device and system for replacing advertisement - Google Patents
Method, device and system for replacing advertisement Download PDFInfo
- Publication number
- CN101626276A CN101626276A CN200810116471A CN200810116471A CN101626276A CN 101626276 A CN101626276 A CN 101626276A CN 200810116471 A CN200810116471 A CN 200810116471A CN 200810116471 A CN200810116471 A CN 200810116471A CN 101626276 A CN101626276 A CN 101626276A
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- China
- Prior art keywords
- program
- media
- replaced
- advertisement
- advertising
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- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
- H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
Abstract
The embodiment of the invention relates to a method, a device and a system for replacing an advertisement, wherein the method for replacing the advertisement comprises the following steps: acquiring metadata of a program comprising relevant information of program media; and replacing advertisement cut-in information of the program media and the relevant information of all the program media according to a received instruction, stopping outputting the replaced program media when an advertisement stage is started, and outputting replacing advertisement media and the un-replaced program media. When the advertisement cut-in information instructing the replacement of the program media is received, according to the relevant information of the program media in the acquired metadata of the program, the replaced program media are stopped to be output when the advertisement stage is started and the replacing advertisement media and the un-replaced program media are output, thus the function of replacing part of the media of the program is achieved.
Description
Technical field
The present invention relates to Web TV (IPTV) field, particularly a kind of advertisement replacement method, Apparatus and system.
Background technology
(the Internet Streaming Media Alliance of internet stream media alliance, abbreviation ISMA) related specifications can be supported in the broadcast/group broadcast program replaces advertisement, by transmission advertisement insertion message in the RTP of program extension header, replace advertisement by advertisement alternative and Advertisement Server.
In realizing process of the present invention, the inventor finds that there are the following problems at least in the prior art: the ISMA scheme only supports to replace all medium of program, and does not support to replace the program part of media.
Summary of the invention
The embodiment of the invention provides a kind of advertisement replacement method, Apparatus and system, replaces the program part of media in order to realize advertising media.
The embodiment of the invention provides a kind of advertisement replacement method, comprising:
Obtain the metadata of program, the metadata of described program comprises the relevant information of program media;
Replace the advertisement insertion message of program media and the relevant information of described program media according to the indication that receives, after advertising stage begins, stop to export the program media that is replaced, advertising media that output is replaced and the program media that is not replaced.
The embodiment of the invention also provides a kind of advertisement alternative, comprising:
Acquisition module is used to obtain the metadata of program, and the metadata of described program comprises the relevant information of program media;
Replace module, be used for replacing the advertisement insertion message of program media and the relevant information of described program media according to the indication that receives, after beginning, advertising stage stops to export the program media that is replaced, advertising media that output is replaced and the program media that is not replaced.
The embodiment of the invention provides a kind of advertisement to replace system again, comprises advertisement alternative, program media dispensing device and Advertisement Server;
Described advertisement alternative comprises:
Acquisition module is used to obtain the metadata of program, and the metadata of described program comprises the relevant information of program media;
Replace module, be used for replacing the advertisement insertion message of program media and the relevant information of described program media according to the indication that receives, after beginning, advertising stage stops to export the program media that is replaced, advertising media that output is replaced and the program media that is not replaced;
Described program media dispensing device is used for issuing program media to described replacement module;
Described Advertisement Server is used for issuing to described replacement module the advertising media of replacement.
As shown from the above technical solution, after the embodiment of the invention receives advertisement insertion message, relevant information according to program media in the metadata of the program that obtains, can replace the program part of media, at advertising stage, stop to export the medium that program is replaced, advertising media and program that output is replaced are not replaced medium, have realized replacing the function of program part of media.
Below in conjunction with accompanying drawing specific embodiments of the invention are described in further detail.
Description of drawings
Fig. 1 is the schematic flow sheet of first embodiment of advertisement replacement method of the present invention;
Fig. 2 is the schematic flow sheet of second embodiment of advertisement replacement method of the present invention;
Fig. 3 is the schematic flow sheet of the 3rd embodiment of advertisement replacement method of the present invention;
Fig. 4 is the structural representation of advertisement alternative embodiment of the present invention;
Fig. 5 replaces the structural representation of system embodiment for advertisement of the present invention.
Embodiment
Fig. 1 is the schematic flow sheet of first embodiment of advertisement replacement method of the present invention, and as shown in Figure 1, present embodiment can may further comprise the steps:
In the present embodiment, after the advertisement alternative receives advertisement insertion message, relevant information according to program media in the metadata of the program that obtains, after beginning, advertising stage stops to export the program media that is replaced, advertising media that output is replaced and the program media that is not replaced, the function that has realized replacing the program part of media.
Fig. 2 is the schematic flow sheet of second embodiment of advertisement replacement method of the present invention, and as shown in Figure 2, present embodiment can may further comprise the steps:
Further, as required, the relevant information of program media can also comprise the information of program master medium; As required, the relevant information of program media can also comprise the information of notifying medium.Wherein, the metadata of program can be Session Description Protocol (Session Description Protocol the is called for short SDP) file of program;
Particularly, the SDP file of program metadata is exemplified below:
a＝extmap:2/sendonly?http://www.isma.tv/rtpheaderext/adinserthttp://www.adblast.com/ismaconfig.txt
m＝video?4002RTP/AVP?96
a＝rtpmap:96H264/90000
a＝MainMedia
a＝Spliced
m＝audio?4004RTP/AVP?98
a＝rtpmap:98AMR/8000
a＝lang:en
a＝Spliced
m＝video?4006RTP/AVP?102
a＝rtpmap:1023gpp-tt/1000
a＝lang:en；
Advertisement insertion message wherein can maybe can be passed through the notice media delivery by the RTP extension header transmission of program master medium.
Further, described advertisement insertion message can also comprise relevant informations such as type, advertisement time started, advertisement length as required.
Particularly, advertisement insertion message is exemplified below:
| Parameter | Occurrence number | Implication |
| ?Command_type | ??1 | The advertisement insertion type of message; |
| ?Break_startTime | 0 or 1 | The advertisement time started; |
| ?Break_duration | 0 or 1 | Advertisement length; |
Replacedly, the advertisement alternative can also obtain the advertising media that is replaced according to preset strategy in advance;
Advertisement end wherein can also can also transmit by the RTP extension header of advertiser's medium by the notice media delivery by the RTP extension header transmission of program master medium.
Present embodiment, relevant information according to the program media that is comprised in the program metadata of obtaining, the advertisement alternative is after receiving advertisement insertion message, the advertisement alternative can be replaced the program part of media: at advertising stage, the advertisement alternative stops to export the medium that program is replaced, advertising media and program that output is replaced are not replaced medium, have realized replacing the function of program part of media.
Fig. 3 is the schematic flow sheet of the 3rd embodiment of advertisement replacement method of the present invention, and as shown in Figure 3, present embodiment can may further comprise the steps:
Further, as required, the relevant information of program media can also comprise the information of program master medium; As required, the relevant information of program media can also comprise the information of notifying medium.Wherein, the metadata of program can be the SDP file of program.
Particularly, the SDP file of program metadata is exemplified below:
a＝extmap:2/sendonly????http://www.isma.tv/rtpheaderext/adinserthttp://www.adblast.com/ismaconfig.txt
m＝video?4002RTP/AVP?96
a＝rtpmap:96H264/90000
a＝MainMedia
a＝mid:1
m＝audio?4004RTP/AVP?98
a＝rtpmap:98AMR/8000
a＝lang:en
a＝mid:2
m＝video?4006RTP/AVP?102
a＝rtpmap:1023gpp-tt/1000
a＝lang:en
a＝mid:3；
Advertisement insertion message wherein can maybe can be passed through the notice media delivery by the RTP extension header transmission of program master medium.
Further, described advertisement insertion message can also comprise relevant informations such as type, advertisement time started, advertisement length as required.
Particularly, advertisement insertion message is exemplified below:
| Parameter | Occurrence number | Implication |
| ??Command_type | ??1 | The advertisement insertion type of message; |
| ??Break_startTime | 0 or 1 | The advertisement time started; |
| ??Break_duration | 0 or 1 | Advertisement length; |
| ??SplicedMedia_mid | ??1、2、...N | Program is replaced the sign of medium; |
Replacedly, the advertisement alternative can also obtain the advertising media that is replaced according to preset strategy in advance from Advertisement Server;
Advertisement end wherein can also can also transmit by the RTP extension header of advertiser's medium by the notice media delivery by the RTP extension header transmission of program master medium.
Present embodiment, relevant information according to the program media that is comprised in the program metadata of obtaining, the advertisement alternative is after receiving advertisement insertion message, the advertisement alternative can be replaced the program part of media: at advertising stage, the advertisement alternative stops to export the medium that program is replaced, advertising media and program that output is replaced are not replaced medium, have realized replacing the function of program part of media.
Fig. 4 is the structural representation of advertisement alternative embodiment of the present invention, and as shown in Figure 4, present embodiment can comprise acquisition module 41 and replace module 42.Wherein, acquisition module 41 is used to obtain the metadata of program, and the metadata of described program comprises the relevant information of program media; Replacing module 42 is used for replacing the advertisement insertion message of program media and the relevant information of the described program media that acquisition module 41 is obtained according to the indication that receives, after beginning, advertising stage stops to export the program media that is replaced, advertising media that output is replaced and the program media that is not replaced.
Particularly, wherein the metadata of the program that obtained of acquisition module 41 can also comprise the information of program master medium, transmits for the RTP extension header of described advertisement insertion message by program master medium.The metadata of wherein said program can also comprise the information of notifying medium, transmits by the notice medium for described advertisement insertion message.
Further, replace module and can also be used for returning after the described advertising stage end or according to the indication that receives the advertisement end that is replaced program media, stop to export the advertising media of replacement, program media that output is not replaced and the program media that is replaced.
Present embodiment, replace the relevant information of the program media that is comprised in the metadata of module according to the program that acquisition module obtained, after receiving advertisement insertion message, output advertising media and program are not replaced medium, have realized replacing the function of program part of media.
Fig. 5 replaces the structural representation of system embodiment for advertisement of the present invention, and as shown in Figure 5, present embodiment can comprise advertisement alternative 40, program media dispensing device 50 and Advertisement Server 60; Advertisement alternative 40 wherein can comprise acquisition module 41 and replace module 42, wherein, acquisition module 41 is used to obtain the metadata of program, the metadata of described program comprises the relevant information of program media, replacing module 42 is used for replacing the advertisement insertion message of program media and the relevant information of the described program media that acquisition module 41 is obtained according to the indication that receives, after beginning, advertising stage stops to export the program media that is replaced, advertising media that output is replaced and the program media that is not replaced; Program media dispensing device 50 wherein is used for issuing program media to replacing module 41; Advertisement Server 60 wherein is used for to replacing the advertising media that module 41 issues replacement.
Particularly, wherein the metadata of the program that obtained of acquisition module 41 can also comprise the information of program master medium, transmits for the RTP extension header of described advertisement insertion message by program master medium.The metadata of wherein said program can also comprise the information of notifying medium, transmits by the notice medium for described advertisement insertion message.
Present embodiment, replace the relevant information of the program media that is comprised in the metadata of module according to the program that acquisition module obtained, after receiving advertisement insertion message, the program that output advertising media that Advertisement Server provided and program media dispensing device are provided is not replaced medium, has realized replacing the function of program part of media.
One of ordinary skill in the art will appreciate that: all or part of step that realizes said method embodiment can be finished by the relevant hardware of program command, aforesaid program can be stored in the computer read/write memory medium, this program is carried out the step that comprises said method embodiment when carrying out; And aforesaid storage medium comprises: various media that can be program code stored such as ROM, RAM, magnetic disc or CD.
It should be noted that at last: above embodiment only in order to technical scheme of the present invention to be described, is not intended to limit; Although with reference to previous embodiment the present invention is had been described in detail, those of ordinary skill in the art is to be understood that: it still can be made amendment to the technical scheme that aforementioned each embodiment put down in writing, and perhaps part technical characterictic wherein is equal to replacement; And these modifications or replacement do not make the essence of appropriate technical solution break away from the spirit and scope of various embodiments of the present invention technical scheme.
Claims (15)
1, a kind of advertisement replacement method is characterized in that comprising:
Obtain the metadata of program, the metadata of described program comprises the relevant information of program media;
Replace the advertisement insertion message of program media and the relevant information of described program media according to the indication that receives, after advertising stage begins, stop to export the program media that is replaced, advertising media that output is replaced and the program media that is not replaced.
2, method according to claim 1, the metadata that it is characterized in that described program are the Session Description Protocol file of program.
3, method according to claim 1 and 2, the metadata that it is characterized in that described program also comprises the information of program master medium.
4, method according to claim 3 is characterized in that the RTP extension header transmission of described advertisement insertion message by program master medium.
5, method according to claim 1 and 2 is characterized in that the metadata of described program also comprises the information of notifying medium.
6, method according to claim 5 is characterized in that described advertisement insertion message is by the notice media delivery.
7, method according to claim 1 is characterized in that also not comprising after advertising media that described output is replaced and the program media that is replaced:
Described advertising stage finishes the back or returns the advertisement end that is replaced program media according to the indication that receives, and stops to export the advertising media of replacement, program media that output is replaced and the program media that is replaced.
8, method according to claim 7 is characterized in that the RTP extension header transmission of described advertisement insertion message by RTP extension header, notice medium or advertiser's medium of program master medium.
9, method according to claim 1, the relevant information that it is characterized in that described program media comprises the sign of described program media, described advertisement insertion message comprises that described program is replaced the sign of medium.
10, method according to claim 1 is characterized in that the relevant information of described program media comprises the information whether described program media is replaced.
11, method according to claim 1 is characterized in that also comprising the advertising media that obtains described replacement in advance.
12, method according to claim 1 is characterized in that also being included in the indication that receives and replaces the advertising media that obtains described replacement after the advertisement insertion message of program media.
13, a kind of advertisement alternative is characterized in that comprising:
Acquisition module is used to obtain the metadata of program, and the metadata of described program comprises the relevant information of program media;
Replace module, be used for replacing the advertisement insertion message of program media and the relevant information of described program media according to the indication that receives, after beginning, advertising stage stops to export the program media that is replaced, advertising media that output is replaced and the program media that is not replaced.
14, device according to claim 13, it is characterized in that described replacement module also is used for returning after the described advertising stage end or according to the indication that receives the advertisement end that is replaced program media, stop to export the advertising media of replacement, program media that output is not replaced and the program media that is replaced.
15, system is replaced in a kind of advertisement, it is characterized in that comprising advertisement alternative, program media dispensing device and Advertisement Server;
Described advertisement alternative comprises:
Acquisition module is used to obtain the metadata of program, and the metadata of described program comprises the relevant information of program media;
Replace module, be used for replacing the advertisement insertion message of program media and the relevant information of described program media according to the indication that receives, after beginning, advertising stage stops to export the program media that is replaced, advertising media that output is replaced and the program media that is not replaced;
Described program media dispensing device is used for issuing program media to described replacement module;
Described Advertisement Server is used for issuing to described replacement module the advertising media of replacement.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200810116471A CN101626276A (en) | 2008-07-10 | 2008-07-10 | Method, device and system for replacing advertisement |
| PCT/CN2009/070896 WO2010003325A1 (en) | 2008-07-10 | 2009-03-19 | A method, apparatus and system for replacing advertisements |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200810116471A CN101626276A (en) | 2008-07-10 | 2008-07-10 | Method, device and system for replacing advertisement |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101626276A true CN101626276A (en) | 2010-01-13 |
Family
ID=41506677
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN200810116471A Pending CN101626276A (en) | 2008-07-10 | 2008-07-10 | Method, device and system for replacing advertisement |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN101626276A (en) |
| WO (1) | WO2010003325A1 (en) |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2011134260A1 (en) * | 2010-04-27 | 2011-11-03 | 华为技术有限公司 | Method, apparatus and system for intercutting advertisement |
| WO2011144092A2 (en) * | 2011-05-26 | 2011-11-24 | 华为技术有限公司 | Method, device and system for advertisement insertion |
| CN105898444A (en) * | 2015-12-09 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Advertisement inter-cut method and device |
| CN106210766A (en) * | 2016-07-19 | 2016-12-07 | 北京正奇联讯科技有限公司 | Cut-broadcasting method in television relay and system |
| CN103747298B (en) * | 2014-01-10 | 2017-02-08 | 北京酷云互动科技有限公司 | Method and device for replacing video advertisement program of television |
| CN106385589A (en) * | 2016-09-07 | 2017-02-08 | 北京正奇联讯科技有限公司 | Video and audio program multi-version playing method and system |
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| PT3354657T (en) | 2009-09-22 | 2022-05-06 | Medicago Inc | Method of preparing plant-derived proteins |
| TWI620816B (en) | 2011-03-23 | 2018-04-11 | 苜蓿股份有限公司 | Method of recovering plant-derived proteins |
| CN109922380B (en) | 2019-01-31 | 2021-01-26 | 维沃移动通信有限公司 | Video playing method and terminal equipment |
| CN112689118B (en) * | 2020-12-29 | 2023-12-08 | 厦门亿联网络技术股份有限公司 | Data transmission method and device for multi-screen network terminal |
Family Cites Families (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| BR9405641A (en) * | 1993-10-27 | 1999-09-08 | Princeton Electronic Billboard | System and method for application and control of the electronic screen system |
| JP2007221269A (en) * | 2006-02-14 | 2007-08-30 | Canon Inc | Unit and method for controlling display signal, program, and storage medium |
-
2008
- 2008-07-10 CN CN200810116471A patent/CN101626276A/en active Pending
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2009
- 2009-03-19 WO PCT/CN2009/070896 patent/WO2010003325A1/en active Application Filing
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2011134260A1 (en) * | 2010-04-27 | 2011-11-03 | 华为技术有限公司 | Method, apparatus and system for intercutting advertisement |
| US9167045B2 (en) | 2010-04-27 | 2015-10-20 | Huawei Technologies Co., Ltd. | Method, apparatus and system for intercutting advertisement |
| WO2011144092A2 (en) * | 2011-05-26 | 2011-11-24 | 华为技术有限公司 | Method, device and system for advertisement insertion |
| CN102318358A (en) * | 2011-05-26 | 2012-01-11 | 华为技术有限公司 | Method, device and system for advertisement insertion |
| WO2011144092A3 (en) * | 2011-05-26 | 2012-04-26 | 华为技术有限公司 | Method, device and system for advertisement insertion |
| CN103747298B (en) * | 2014-01-10 | 2017-02-08 | 北京酷云互动科技有限公司 | Method and device for replacing video advertisement program of television |
| CN105898444A (en) * | 2015-12-09 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Advertisement inter-cut method and device |
| CN106210766A (en) * | 2016-07-19 | 2016-12-07 | 北京正奇联讯科技有限公司 | Cut-broadcasting method in television relay and system |
| CN106385589A (en) * | 2016-09-07 | 2017-02-08 | 北京正奇联讯科技有限公司 | Video and audio program multi-version playing method and system |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2010003325A1 (en) | 2010-01-14 |
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Application publication date: 20100113 |