CN101621659B - Generation method of guidance information for interactive TV - Google Patents
Generation method of guidance information for interactive TV Download PDFInfo
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- CN101621659B CN101621659B CN2008100399800A CN200810039980A CN101621659B CN 101621659 B CN101621659 B CN 101621659B CN 2008100399800 A CN2008100399800 A CN 2008100399800A CN 200810039980 A CN200810039980 A CN 200810039980A CN 101621659 B CN101621659 B CN 101621659B
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Abstract
The invention discloses guidance information for an interactive TV, which comprises an attribute list of the information, a picture information resource table, an audio information resource table and a video information resource table. The invention further discloses a method of generating the guidance information for the interactive TV, which comprises the steps of generating the guidance information and setting up information attributes and resource attributes for the guidance information, wherein the resource attributes comprises picture information resources, audio information resources and video information resources; auditing the guidance information, namely checking and auditing for a plurality of stages on the generated guidance information; uploading the guidance information and adding the guidance information passing the audition into an online play list, wherein the information attributes and the resource attributes cannot be modified and the uploaded guidance information waits for being packed and released; and downloading the guidance information, and if the guidance information is transmitted along with programs, deleting the information from the online play list after finishing the transmission or deleting the guidance information from the online play list if the guidance information is undone prior to the packing and transmission.
Description
Technical field
The present invention relates to the interactive TV technology of network-oriented, relate in particular to the production method of the guidance information of guiding interactive service in the interactive TV.
Background technology
The development modern service industry has become a strategic decision of China.Modern service industry has high technology content, high added value and high-profit characteristics.In recent years, the modern service industry of the global range development climax tide that is accompanied by information technology revolution occurs.Between modern service industry and the informationization is interaction relations: the new and high technology that with the information technology is representative is the support of modern service industry, is the important motive force of modern service industry development; And the development of modern service industry is also leading development of high-tech, is the key areas that modern information technologies are used.
In radio, TV and film industries, the development of digital media technology and Internet technology is promoting one by the deep reform of traditional media to the new media transition.The interactive TV industry is the core of new media industry.In a broad sense, interactive TV comprises that interactive Digital Television, interactive network television (IPTV) and all can realize the television system of interaction function, in these systems, interactive network television (IPTV) relies on broadband IP network to realize carrying, is the developing direction that technology is advanced relatively, market prospects are expected.1999, Britain Video Networks company took the lead in having released in the whole world IPTV business.Before 2004, most carrier sides overweight the test of IPTV, and after 2004, the development of IPTV begins to move towards commercial stage from experimental stage.According to the prediction of the authoritative Strategy Analytics of market research agency, global ip TV number of users will reach more than 8,000,000 in 2006, and the professional income of IPTV will reach 8,000,000,000 dollars; And by 2008, global ip TV total number of users will will reach 15,000,000,000 dollars at least above the professional income of 2,600 ten thousand, IPTV.As seen, a huge emerging consumption market starts rapidly.
Compare with traditional tv, the characteristics of interactive network television are embodied in following aspect: at first, in content production and management, interactive TV extensively adopts digital media technology and computer technology, and the whole life of interactive network television content is all stored, processed and propagate with digital form.The second, on the rating function, different with traditional tv individual event broadcast mode is, interactive network television relies on broadband internet to realize brand-new personalized interactive function, and spectators can send instruction by remote controller, select programme content and broadcast time etc. arbitrarily; The 3rd, on service form, incorporating of information technology and network technology will make interactive network television become a powerful multi-function service platform, and television channel is a traditional tv unique service content, but one of numerous service content of providing of interactive network television platform just.On this platform, spectators can initiatively ask for all kinds of information, can do shopping, seek doctor, friend-making, financing ... in a word, the interactive network television platform almost can carry all service forms on the Internet, and compare with the Internet, the platform that with the TV is core has more vast audient, the popularity of more concentrated user watched behavior and Geng Gao.Can predict, the interactive network television platform will become information tie important between consumers in general and the modern service industry every field in the near future.
In the new media industry development, application service construction is to rely on the basic network, and new content-form and service pattern must rely on high performance network and realize carrying, and therefore, network has become the active demand of interactive network television development in advance.Stem-winding is that the research of Chinese broadband network of future generation and experimental deployment make important progress." high performance wideband information demonstrate net " (being 3TNet) as the great special project of 863 Program, be that China more than 50 tame famous enterprises, R﹠D institution and universities and colleges go through 4 years obtained major scientific and technological achievements of arduous tackling key problem, T bit-level high-speed light that 3TNet is integrated transmission, T bit-level automatic switched transport network and T bit-level dual-stacker router and broadband streaming media, multimedia application back-up environment.3TNet build up and the basis of launching to try out on, in October, 2005, formally build up and begin commercial test operation in Yangtze River Delta some areas based on 3TNet " demonstration of high definition interactive network television "." demonstration of high definition interactive network television " with streaming media service such as live telecast and video request programs as core business, the high bandwidth and the full interaction characteristic that himself possess simultaneously provide network condition for supporting all kinds of interaction multimedia value-added services, and the carrier grade service requirement that can reach high-quality, have QoS to guarantee.3TNet successfully lands and has brought opportunity for the development of interactive TV industry undoubtedly.
At present, lot of domestic and foreign businesses and institutions drops into the research and development of interactive network television applied technical field one after another, and many achievements have dropped into test operation, such as " demonstration of 3TNet high definition interactive network television " mentioned above.The research and development major part of these projects encloses time shift and VOD two big functions are launched.The time that time-shifting function makes the user can freely select to watch program, VOD then provides a great selection of program to select to watch by interest for spectators.Time shift and VOD are the maximum characteristics that interactive network television is different from traditional tv, also are the functions that current televiewer presses for most.Yet follow the realization of time shift and VOD, some realistic problems also come one after another, for example time shift can allow the user enough skip advertisement part in the program, this variation has caused direct influence to the television advertising industrial chain, before new appearance of television advertising marketing model and formation system, therefore the advertising market of traditional media may shrink.As seen, technological innovation must adapt to market discipline, and the development need of interactive TV is sought a suitable track.
Certainly, the operation of interactive network television will be towards the direction evolution of comprehensive service platform.Following interactive network television will be born integrated modern service industry information, drive the important mission of modern service industry development comprehensively.From a long-term perspective, realizing that time shift and VOD only are the first steps of interactive network television development, also is two most basic functions that following interactive network television provides.How to rely on the high-performance wideband network that has built up, develop the valued added applications service towards the modern service industry different field, and find a kind of suitable pattern to push relevent information and service access way, this is the problem that should address present stage.In long-term TV operation practice, find that traditional live telecast channel has the advantages that many, popular, the user watched behaviors of audient are concentrated, and carry out the exploitation of interaction function based on the live telecast channel, foundation is the information promulgating platform of door with the channel and pushes all kinds of information and interactive valued added applications service with this, then is a kind of application model that has development prospect.At present in the broadband network TV domain, at the research and development of this pattern with use as yet that the someone sets foot in.
Summary of the invention
The object of the present invention is to provide a kind of production method that in interactive TV, guides the guidance information of interactive service.
The present invention has disclosed a kind of production method of interactive TV guidance information, comprising:
Generate guidance information, be guidance information configuration information attribute and Resource Properties, described Resource Properties comprises pictorial information resource, audio-frequency information resource and video information resources;
The audit guidance information comprises the guidance information flow process of reaching the standard grade is carried out multistage verification and examined, and has only by all guidance informations of examining node and just can reach the standard grade.Examine and be divided into a plurality of ranks, by user's executable operations of different rights;
Guidance information is reached the standard grade, and adding in the online playing queue by the guidance information of examining, after guidance information was reached the standard grade, information attribute and Resource Properties can not be modified again, and the guidance information of reaching the standard grade is waited for packed and issue;
Guidance information rolls off the production line, and guidance information issues with program, issues back this information of deletion from online playing queue that finishes, and perhaps guidance information is cancelled before encapsulation issues, and then deletes guidance information from online playing queue.
The described the Resources list that comprises in the address, information of type, the information and executing of title, the information and executing of priority, the information issue of channel, the information issue of duration, the information issue binding of zero-time, Information ID, the information issue of configuration information issue that comprises for guidance information configuration information attribute.
Describedly comprise for guidance information is provided with Resource Properties: for the pictorial information resource be provided with under pictorial information ID, picture resource ID and image content; For the audio-frequency information resource is provided with affiliated audio-frequency information ID, audio resource ID and audio content; For video information resources is provided with affiliated video information ID, video resource ID and video content.
This method is after generating guidance information, and guidance information can also comprise the step of safeguarding guidance information before reaching the standard grade, but makes amendment or delete generating the guidance information of also not reaching the standard grade.
Technical scheme of the present invention provides and be used to the method that guides the guidance information of interactive service and produce this guidance information in the interactive television system of network-oriented, having set up and be the information promulgating platform of door with the channel and push all kinds of information and interactive valued added applications service with this, is a kind of application model that has development prospect.
Fig. 1 is the structure chart of the guidance information of interactive TV of the present invention;
Fig. 2 is that the guidance information of interactive TV of the present invention produces flow chart;
Description of drawings
Fig. 3 is the structure chart of guidance information-publishing system of using the guidance information of interactive TV of the present invention;
Fig. 4 is the structure chart of interactive television system of using the guidance information of interactive TV of the present invention.
Embodiment
The present invention has disclosed a kind of guidance information of interactive TV, and with reference to shown in Figure 1, this guidance information is made up of 4 parts, is respectively: the attribute list 10 of information, pictorial information resource table 11, audio-frequency information resource table 12 and video information resources table 13.
Guidance information is in order to guide interactive service, for interactive service, can relate to the information or the resource of following 4 aspects substantially: the self attributes of information, picture resource, audio resource and video resource.Therefore, this guidance information uses 4 tables to explain: the attribute list of information, pictorial information resource table, audio-frequency information resource table and video information resources table.
Subordinate's table 1 shows the field that attribute list comprised of information:
Table 1 information attribute table
| Info?StartTime | The zero-time of information issue |
| Info_ID? | Information ID |
| Info_Duration? | The duration of information issue |
| Info_Bind? | The channel of information issue binding |
| Info_Priority? | The priority of information issue |
| Info_Title? | The title of information issue |
| Info_Action? | The type of information and executing |
| Info_Address? | The address of information and executing |
| Info_ResList? | The Resources list that comprises in the information |
Pictorial information resource table, audio-frequency information resource table and video information resources table all belong to the Resources list, and the Resources list can help terminal to differentiate different resource types.The effect of the Resources list comprises: the display frame of information is provided, and literal that shows comprising needs and picture etc. also comprise the attribute of resources such as literal and picture, position for example, font or the like.
The source code of web webpage can be included in the information as a kind of the Resources list, STB terminal can directly use browser to carry out browse displays, if comprise other resources in the webpage, for example picture etc. can continue to obtain relevant resource in TV programme is stayed.
Table 2 is the example explanation field that the Resources list was comprised with the pictorial information resource table:
Table 2 pictorial information resource table
| BelongTo_ID? | The ID of affiliated pictorial information |
| Res_ID? | Picture resource ID |
| Resource? | Image content |
Similarly, the audio-frequency information resource table comprises following field: affiliated audio-frequency information ID, audio resource ID and audio content.And the video information resources table comprises following field: affiliated video information ID, video resource ID and video content.
With reference to shown in Figure 2, the guidance information of interactive TV of the present invention produces flow process Figure 20 and comprises following step:
21. guidance information generates.Comprise the generation guidance information, be that guidance information adds information attribute and Resource Properties.Add a new guidance information, and the character string of guidance information, audio frequency effect, video effect, broadcast time, duration, priority etc. are broadcasted attribute, and guiding attributes such as hyperlink address and value-added service type are selected and edited.In one embodiment, set information attribute comprises the Resources list that comprises in the address, information of type, the information and executing of title, the information and executing of priority, the information issue of channel, the information issue of duration, the information issue binding of zero-time, Information ID, the information issue of configuration information issue.And the Resource Properties that is provided with comprises: for the pictorial information resource is provided with affiliated pictorial information ID, picture resource ID and image content; For the audio-frequency information resource is provided with affiliated audio-frequency information ID, audio resource ID and audio content; For video information resources is provided with affiliated video information ID, video resource ID and video content.
22. guidance information is safeguarded.Comprise to the guidance information that generates but do not reach the standard grade make amendment, operation such as deletion.This step is optional step, and the execution sequence of this step can exchange with following step 23 guidance information audit.
23. guidance information audit.Comprise the guidance information flow process of reaching the standard grade is carried out multistage verification and examined, have only by all guidance informations of examining node and just can reach the standard grade.Examine and be divided into a plurality of ranks, by user's executable operations of different rights.
24. guidance information is reached the standard grade.Adding in the online playing queue by the guidance information of examining.In a single day guidance information reaches the standard grade, and information attribute and Resource Properties just can not be modified, and system can control the guidance information package system automatically according to the information Processing attribute it is encapsulated and issues.
25. rolling off the production line of guidance information.Guidance information rolls off the production line and is divided into two kinds of situations, and the first, if certain guidance information issues with program, issue back system this information of deletion from online playing queue automatically that finishes; The second, before issuing, encapsulation cancels task, and promptly the deletion guidance information broadcasts task from online playing queue, and this operation has only other user of a specific order to finish.
Introduce the guidance information-publishing system of application guidance information of the present invention and the application example of interactive television system below in conjunction with Fig. 3 and Fig. 4.
With reference to shown in Figure 3, be the structure chart of guidance information-publishing system of using the guidance information of interactive TV of the present invention, this system 30 comprises:
Guidance information publisher server 32 receives the guidance information request 310 that interactive application server 31 produces, and makes guidance information 320 according to this guidance information request 310, and produces the package request 321 of guidance information;
Guidance information package server 33, the package request 321 of reception guidance information publisher server 32 is inserted into guidance information 320 in the digital television program code stream 330;
Guidance information receiving terminal 34 extracts guidance information 320 and it is presented on the display device from the digital program code stream, according to the type of guidance information 320 and user the feedback of this guidance information is determined whether to carry out interactive service;
Carry out interactive service if desired, then guidance information receiving terminal 34 is finished the interactive service redirection process, and to interactive application server 31 transmission interactive service requests, interactive application server 31 sends to this guidance information receiving terminal 34 according to request with the interactive service content; If do not need to carry out interactive service, then guidance information receiving terminal 34 is not taked action.
According to embodiments of the invention, the guidance information that interactive application server 31 produces comprises 3 classes, one class is the guidance information that comprises interactive service, for this class guidance information, guidance information receiving terminal 34 receives user's feedback, and request interactive application server 31 provides corresponding interactive service.The second class guidance information is a program class guidance information, and for this class guidance information, the conversion of directly carrying out channel after guidance information receiving terminal 34 reception users' the feedback gets final product, and does not need to ask interactive application server 31 that interactive service is provided again.The 3rd class guidance information is a bulletin class guidance information, and for this class guidance information, guidance information receiving terminal 34 is perhaps removed according to user's feedback command after preset time.
Fig. 4 has disclosed the structure chart of the interactive television system 40 of the information-guiding method of using interactive TV of the present invention.This interactive television system comprises:
Digital television broadcasting (DVB) server 42, obtain digital television program from Media Resource Server 41, generate the digital television program code stream and broadcast, the digital television program code stream after DVB server 42 offers guidance information package server 33 with the digital program code stream that is produced and receives the insertion guidance information.
Digital television broadcasting (DVB) router four 3, the digital program code stream that DVB server 42 is produced carries out route.
Set-top box 45 connects display device 450 as user terminal, and set-top box receives the digital program code stream, the back reduction digital television program of decoding, and guidance information receiving terminal 34 is integrated in the set-top box 45.
Valued added applications server 46 produces the valued added applications data flow, is connected to data communication network 44, provide the valued added applications data flow by data communication network 44 to set-top box 45, and receiving set up box is for the feedback of valued added applications data flow.Reduction valued added applications after 45 pairs of valued added applications data flow of set-top box are decoded.Described valued added applications comprises such as web page browsing, advertising service, visual telephone or the like.Valued added applications server 46 provides corresponding valued added applications according to the feedback of set-top box 45.
In the embodiment shown in fig. 4, this valued added applications server 46 is also connected to interactive application server 31, and interactive application server 31 adds the information of relevant valued added applications in the guidance information request 310 that is produced.Like this, valued added applications and can directly providing by the valued added applications data flow also can provide by guidance information.
Technical scheme of the present invention provides and be used to the method that guides the guidance information of interactive service and produce this guidance information in the interactive television system of network-oriented, having set up and be the information promulgating platform of door with the channel and push all kinds of information and interactive valued added applications service with this, is a kind of application model that has development prospect.
Claims (4)
1. the production method of an interactive TV guidance information is characterized in that, comprising:
Generate guidance information, be guidance information configuration information attribute and Resource Properties, described Resource Properties comprises pictorial information resource, audio-frequency information resource and video information resources;
The audit guidance information comprises the guidance information flow process of reaching the standard grade is carried out multistage verification and examined, and has only by all guidance informations of examining node and just can reach the standard grade, and examines to be divided into a plurality of ranks, by user's executable operations of different rights;
Guidance information is reached the standard grade, and adding in the online playing queue by the guidance information of examining, after guidance information was reached the standard grade, information attribute and Resource Properties can not be modified again, and the guidance information of reaching the standard grade is waited for packed and issue;
Guidance information rolls off the production line, and guidance information issues with program, issues back this information of deletion from online playing queue that finishes, and perhaps guidance information is cancelled before encapsulation issues, and then deletes guidance information from online playing queue.
2. the production method of interactive TV guidance information as claimed in claim 1, it is characterized in that the described the Resources list that comprises in the address, information of type, the information and executing of title, the information and executing of priority, the information issue of channel, the information issue of duration, the information issue binding of zero-time, Information ID, the information issue of configuration information issue that comprises for guidance information configuration information attribute.
3. the production method of interactive TV guidance information as claimed in claim 1 is characterized in that, describedly comprises for guidance information is provided with Resource Properties:
For the pictorial information resource is provided with affiliated pictorial information ID, picture resource ID and image content;
For the audio-frequency information resource is provided with affiliated audio-frequency information ID, audio resource ID and audio content;
For video information resources is provided with affiliated video information ID, video resource ID and video content.
4. the production method of interactive TV guidance information as claimed in claim 1 is characterized in that, also comprises:
Safeguard guidance information, but make amendment or delete generating the guidance information of also not reaching the standard grade.
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| CN2008100399800A CN101621659B (en) | 2008-07-01 | 2008-07-01 | Generation method of guidance information for interactive TV |
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| CN2008100399800A CN101621659B (en) | 2008-07-01 | 2008-07-01 | Generation method of guidance information for interactive TV |
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| CN101621659A CN101621659A (en) | 2010-01-06 |
| CN101621659B true CN101621659B (en) | 2011-01-12 |
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Families Citing this family (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105228010B (en) * | 2015-09-28 | 2019-05-21 | 天脉聚源（北京）科技有限公司 | A kind of method and device that TV interaction systems interactive information is set |
| CN105933771B (en) * | 2016-05-26 | 2019-08-13 | 康佳集团股份有限公司 | A kind of television content recommended method and system based on customer incident |
| CN106254953B (en) * | 2016-07-21 | 2019-05-28 | 乐蜜有限公司 | A kind of image display method and device, picture receive terminal |
| CN112584203A (en) * | 2019-09-30 | 2021-03-30 | 上海东方传媒技术有限公司 | Method and system for participating in television program interaction through user side display device |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1313710A (en) * | 2000-03-15 | 2001-09-19 | 北京华诺信息技术有限公司 | Method for implementing interactive communication in point-to-multipoint communication system |
| CN1317201A (en) * | 1998-08-05 | 2001-10-10 | 联合视频制品公司 | System and method for synchronizing TV-related product content and internet-delivered information |
| CN101150710A (en) * | 2006-09-22 | 2008-03-26 | 上海文广互动电视有限公司 | A system and method for distributing interaction service information on digital TV network |
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Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1317201A (en) * | 1998-08-05 | 2001-10-10 | 联合视频制品公司 | System and method for synchronizing TV-related product content and internet-delivered information |
| CN1313710A (en) * | 2000-03-15 | 2001-09-19 | 北京华诺信息技术有限公司 | Method for implementing interactive communication in point-to-multipoint communication system |
| CN101150710A (en) * | 2006-09-22 | 2008-03-26 | 上海文广互动电视有限公司 | A system and method for distributing interaction service information on digital TV network |
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