CN112584203A - Method and system for participating in television program interaction through user side display device - Google Patents

Method and system for participating in television program interaction through user side display device Download PDF

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Publication number
CN112584203A
CN112584203A CN201910939187.4A CN201910939187A CN112584203A CN 112584203 A CN112584203 A CN 112584203A CN 201910939187 A CN201910939187 A CN 201910939187A CN 112584203 A CN112584203 A CN 112584203A
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CN
China
Prior art keywords
interactive
television
network operator
user
display device
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Application number
CN201910939187.4A
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Chinese (zh)
Inventor
林云川
牛聪
陆趣
闵建奕
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Shanghai Media Tech Co ltd
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Shanghai Media Tech Co ltd
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Priority to CN201910939187.4A priority Critical patent/CN112584203A/en
Publication of CN112584203A publication Critical patent/CN112584203A/en
Pending legal-status Critical Current

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254Management at additional data server, e.g. shopping server, rights management server
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/26606Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel for generating or managing entitlement messages, e.g. Entitlement Control Message [ECM] or Entitlement Management Message [EMM]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/462Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
    • H04N21/4627Rights management associated to the content
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application

Abstract

The invention relates to a method for participating in television program interaction through a user side display device, which comprises the following steps: s1, the management server group edits the television program interactive content, encrypts and packages the television program interactive content into an interactive resource packet and transmits the interactive resource packet to the management server group of the network operator; s2, the television interactive application resident user side display device background, if the network operator side server group is inquired that a new interactive resource packet exists, downloading and checking the decompressed interactive resource packet; and S3, when the television program interaction time is reached, the user operation processing module on the user side display device processes the user operation and interacts with the network operator side server group to participate in the television program interaction. The invention also relates to a system for participating in television program interaction through the user side display device. The method has the advantages that the user side display device is used for directly participating in interaction, the form is simple, and the interactive participation degree of the television program is greatly improved.

Description

Method and system for participating in television program interaction through user side display device
[ technical field ] A method for producing a semiconductor device
The invention relates to the technical field of broadcast television, in particular to a method and a system for participating in television program interaction through a user side display device.
[ background of the invention ]
With the increasing popularity of IPTV, the interactive features of tv programs and viewers are increasing. In the network, the IPTV can provide various distribution modes of broadcast, multicast and unicast, and can realize functions of electronic menu, program reservation, program fast forward or fast rewind, program arrangement, charging management, and the like. But the real-time interactive experience it brings to the user is still not strong.
T2O, TV to Online, refers to an innovative e-commerce business model for television media to move products from the television end to Online sales, and is an option for the television end to practice internet thinking. T2O can realize the consumption requirements of "content is commodity" and "buy while watching", that is, when a viewer scans the two-dimensional code of a program while watching a tv program, the viewer can immediately obtain the related information of the product and buy the product customized by the same type of the program. The action mechanism of T2O is that T end is used for promotion and O end is used for sale. The basic path is that commodities are transmitted from a television end, are consumed on line instantly and are experienced on line in real time, and the mode connects the traditional media, the e-commerce platform and the industrial entity in series to form a closed industrial value chain, namely, the value triggered by the television end is converted at the e-commerce end through a certain channel. However, in the existing T2O mode, the tv only plays a role of content distribution, and the user needs to complete the subscription service through another phone or website, so the interactive experience is poor.
At present, a plurality of television programs use modes such as WeChat television shaking and the like, so that users can participate in program interaction through mobile phones. A television shaker, also called as a TV shaker, belongs to a multi-screen interaction mode, quickly identifies a television channel and a television program which are watched by a user through an audio fingerprint technology, and connects audiences and television contents together in real time, so that the applications of real-time content expansion, audience participation, interactive social contact, timely consumption, audience rating investigation and the like become possible. The technology is particularly important for promoting the traditional television industry, and is considered to bring the second spring of television media when the multi-screen era comes. The television shaking function is to determine the songs and the television programs through the audio fingerprint technology in the ACR technical system. In the last half of 2013, the WeChat 4.5 version also has the function of identifying music by shaking; in 2014, Facebook introduced functions of listening and identifying songs and programs, automatically identifying television channels and songs, and in 2015, microblog radar was introduced by a microblog in the Xinlang, so that domestic television channels can be identified and topic interaction can be participated. Baidu APISTore also provides a free "TV shaking" cloud service platform. The ACRCCloud similar to the WeChat television shaking technology is provided in China, and the television shaking technology is provided for staring the heart, twising the sea, microblogging, entertaining cats and the like. The television is shaken to have real-time performance, a television station converts the sound of a television live stream into an audio fingerprint in advance and uploads the audio fingerprint to a WeChat server, and then intercommunication can be generated after an audio code of a user is matched with the audio fingerprint. And the partner server displays a corresponding interactive interface on the second screen application according to the channel ID and the time axis information identified by the user, and the user performs second screen interaction.
It can be seen that the current user interaction with the television has the following disadvantages: 1. the steps are complicated and complex, and the television remote controller cannot be used for directly participating in interaction, so that many elder audiences who are not good at using the mobile phone cannot participate; 2. the user participates in television program interaction on a second screen such as a mobile phone, and the interactive participation experience is not good. 3. The interactive content is not subjected to content review of related departments, and potential social risks exist.
Aiming at the prior art, the invention improves the method and the system for participating in television program interaction.
[ summary of the invention ]
The invention aims to provide a television program interaction method which uses a user side display device to directly participate in interaction, has a simple form and greatly improves the television program interaction participation degree.
In order to achieve the above object, the technical solution adopted by the present invention is a method for participating in television program interaction through a user side display device, comprising the following steps:
s1, the management server group edits the television program interactive content, encrypts and packages the television program interactive content into an interactive resource packet and transmits the interactive resource packet to the management server group of the network operator;
s2, the television interactive application resident user side display device background, if the network operator side server group is inquired that a new interactive resource packet exists, downloading and checking the decompressed interactive resource packet;
and S3, when the television program interaction time is reached, the user operation processing module on the user side display device processes the user operation and interacts with the network operator side server group to participate in the television program interaction.
Further preferred technical scheme, still include the following step:
s4, the television interactive application on the user side display device regularly collects the data of the user participating in the television program interaction and uploads the data to the network operator side server group;
and S5, the network operator end server group synchronizes the data of the user participating in the television program interaction to the management end server group.
Preferably, the step S1 specifically includes the following steps:
s11, editing interactive contents of the television program by an administrator of the management server group;
s12, submitting the edited interactive content of the television program to a server group of a management end for examination;
s13, the management server group checks the interactive content of the passed television program;
s14, the management server group encrypts and packages the television program interactive content into an interactive resource packet and synchronizes the interactive resource packet with the network operator server group for verification;
and S15, the network operator server group checks the interactive content of the television program to pass and get online, and reports the checking result to the management server group.
Preferably, the step S2 specifically includes the following steps:
s21, starting the display device at the user end and automatically starting the television interactive application;
s22, logging in a network operator server group by the television interactive application;
s23, the television interactive application requests the network operator end server group to download the interactive resource package;
s24, comparing the version number of the latest interactive resource package with the version number of the interactive resource package requested by the television interactive application by the network operator side server group;
s25, if the comparison result shows that there is a new interactive resource packet, the network operator end server group transmits the new interactive resource packet to the user end display device;
and S26, the television interactive application on the user side display device checks and decompresses the interactive resource packet.
Preferably, the step S3 specifically includes the following steps:
s31, when the television program interaction time is reached, the television interaction application on the user side display device inquires whether the television program interaction of the network operator side server group occurs as usual;
s32, the network operator end server group replies that the television program interaction of the user end display device appears as usual;
s33, the user end display device displays the television program interaction, and the user receives the television interaction program;
s34, receiving the operation of the user participating in the television program interaction by a user operation processing module on the user side display device;
s35, the user end display device requests the network operator end server group to send the television program interaction result;
s36, the network operator end server group replies the television program interaction result to the user end display device;
s37, the user side display device displays the television program interaction result, and the user receives the television program interaction result;
s38, if the interactive result of the TV program is the winning of a prize by the user, the user operation processing module on the user side display device receives the operation of filling the mobile phone number by the user and synchronizes the operation to the network operator side server group;
s39, the user terminal display device jumps to execute S31.
Preferably, the forms of the interactive contents of the television programs include check-in, guessing, voting and shopping.
In a further preferred technical solution, the method further includes a step of one-touch offline of the television interactive program, where the step of one-touch offline includes a step of one-touch offline initiated by the management server group:
x11, the television station end management server sends the television interactive program offline command to the network operator end management server;
x12, the management server of network operator sends the command of changing the interactive state of TV program to the database server of network operator;
x13, the network operator management server sends a command of clearing the cached television program interaction data to the television interaction application server;
or a one-touch offline step initiated by a network operator end server group:
x21, the management server of network operator sends the command of changing the interactive state of TV program to the database server of network operator;
x22, the network operator management server sends a command of clearing the cached television program interaction data to the television interaction application server;
and the X23 and the network operator end management server send a television program interactive content offline notification to the television station end management server.
It is still another object of the present invention to provide a system for television program interaction, which uses a client display device to directly participate in the interaction, has a simple form, and greatly improves the participation degree of the television program interaction.
In order to achieve the above object, the technical solution adopted by the present invention is a system for participating in television program interaction through a user side display device, the system includes a management side server group, a network operator side server group, and a plurality of user side display devices, the management side server group and the network operator side server group are connected and communicated through a communication link, the network operator side server group and the plurality of user side display devices are connected and communicated through a communication link, the user side display devices receive the management of the network operator side server group, the management includes but is not limited to authentication, television program transmission and reception, the user side display devices include a television interaction application and a user operation processing module, and the system executes the above method for participating in television program interaction through the user side display devices.
In a further preferred technical solution, the management server group includes a tv station management server, the network operator server group includes a network operator management server, a network operator database server, and a tv interactive application server, the network operator management server, the network operator database server, and the tv interactive application server are connected via a communication link for communication, and the system can further execute the step of downloading the tv interactive program by one key in the method of participating in tv program interaction via the user side display device.
Preferably, the user end display device includes but is not limited to a cable network television set-top box, an OTT television set-top box, an IPTV television set-top box, and a television set integrated with the functions of the television set-top box; the user operations processed by the user operation processing module include, but are not limited to, operations performed by using a user-side display device remote controller, a user-side display device local keyboard, a mouse, and an intelligent device integrating functions of the user-side display device remote controller.
The invention has the following beneficial effects: 1. the user side display device integrates the television interactive application, so that a user can directly participate in television program interaction through the user side display device, the form is simple, and the technical problem of poor interactive experience through participation of a second screen is solved; 2. starting from a source for editing the content of the television interactive program at the television station end, the network operator end and the television user end directly participate, so that the interactive participation degree of the television program of the user is greatly improved, and the safety of the interactive content is improved; 3. aiming at the characteristics of live television, when special conditions such as major disasters, meetings, activities and the like need to temporarily adjust television program broadcasting or administrative authorities issue notifications to cancel displaying all television program interaction, a one-key offline function is set, all online television programs can be interacted by one-key offline, and negative social influence is avoided; 4. because the interactive content of the television program is directly edited and produced by the television station responsible for producing the television program, rich television program interactive forms can be provided; 5. the television station and the network operator directly know the interactive participation condition of the television program of the terminal user, and can pertinently improve the program making, attract the advertisement investment and improve the economic benefit.
[ description of the drawings ]
Fig. 1 is a diagram of method steps for participating in a television program interaction via a client display device.
Fig. 2 is a diagram of the editing and packaging steps of a method for participating in television program interaction via a client display device.
Fig. 3 is a diagram of a download decompression procedure of a method for participating in television program interaction via a client display device.
Fig. 4 is a diagram of the method operations and interaction steps for participating in a television program interaction via a client display device.
Fig. 5 is a diagram of a method for participating in television program interaction via a client display device, showing a key-down procedure.
Fig. 6 is a diagram of a system architecture for participating in television program interaction via a client display device.
Fig. 7 is a block diagram of a client display device for participating in television program interaction.
Fig. 8 is a timing diagram illustrating a process of participating in a tv program interaction via a client display device.
[ detailed description ] embodiments
The invention is further described with reference to the following examples and with reference to the accompanying drawings.
Example 1
The embodiment realizes a method for participating in television program interaction through a user side display device.
Fig. 1 is a flowchart illustrating steps of a method for participating in television program interaction via a client display device according to an embodiment of the present invention.
As shown in fig. 1, a method for participating in television program interaction via a client display device includes the following steps:
s1, the management server group edits the television program interactive content, encrypts and packages the television program interactive content into an interactive resource packet and transmits the interactive resource packet to the management server group of the network operator;
s2, the television interactive application resident user side display device background, if the network operator side server group is inquired that a new interactive resource packet exists, downloading and checking the decompressed interactive resource packet;
and S3, when the television program interaction time is reached, the user operation processing module on the user side display device processes the user operation and interacts with the network operator side server group to participate in the television program interaction.
The embodiment can provide television interaction service for the intelligent bidirectional user side display device, and can combine television content with interactive content.
Further preferred technical scheme, still include the following step:
s4, the television interactive application on the user side display device regularly collects the data of the user participating in the television program interaction and uploads the data to the network operator side server group;
and S5, the network operator end server group synchronizes the data of the user participating in the television program interaction to the management end server group.
The data of the users participating in the television program interaction can be analyzed by using a big data analysis theory, so that a television station and a network operator can directly know the television program interaction participation condition of the terminal users, program making can be improved in a targeted manner, advertisement investment can be attracted, and economic benefits can be improved.
Fig. 2 is a diagram illustrating editing and packaging steps of a method for participating in television program interaction via a client display device according to this embodiment.
As shown in fig. 2, preferably, the step S1 specifically includes the following steps:
s11, editing interactive contents of the television program by an administrator of the management server group;
s12, submitting the edited interactive content of the television program to a server group of a management end for examination;
s13, the management server group checks the interactive content of the passed television program;
s14, the management server group encrypts and packages the television program interactive content into an interactive resource packet and synchronizes the interactive resource packet with the network operator server group for verification;
and S15, the network operator server group checks the interactive content of the television program to pass and get online, and reports the checking result to the management server group.
Fig. 3 is a diagram illustrating downloading and decompressing steps of a method for participating in television program interaction via a client display device according to this embodiment.
As shown in fig. 3, preferably, the step S2 specifically includes the following steps:
s21, starting the display device at the user end and starting the television interactive application;
s22, logging in a network operator server group by the television interactive application;
s23, the television interactive application requests the network operator end server group to download the interactive resource package;
s24, comparing the version number of the latest interactive resource package with the version number of the interactive resource package requested by the television interactive application by the network operator side server group;
s25, if the comparison result shows that there is a new interactive resource packet, the network operator end server group transmits the new interactive resource packet to the user end display device;
and S26, the television interactive application on the user side display device checks and decompresses the interactive resource packet.
Fig. 4 is a diagram illustrating operation and interaction steps of a method for participating in television program interaction via a client display device according to this embodiment.
As shown in fig. 4, preferably, the step S3 specifically includes the following steps:
s31, when the television program interaction time is reached, the television interaction application on the user side display device inquires whether the television program interaction of the network operator side server group occurs as usual;
s32, the network operator end server group replies that the television program interaction of the user end display device appears as usual;
s33, the user end display device displays the television program interaction, and the user receives the television interaction program;
s34, receiving the operation of the user participating in the television program interaction by a user operation processing module on the user side display device;
s35, the user end display device requests the network operator end server group to send the television program interaction result;
s36, the network operator end server group replies the television program interaction result to the user end display device;
s37, the user side display device displays the television program interaction result, and the user receives the television program interaction result;
s38, if the interactive result of the TV program is the winning of a prize by the user, the user operation processing module on the user side display device receives the operation of filling the mobile phone number by the user and synchronizes the operation to the network operator side server group;
s39, the user terminal display device jumps to execute S31.
The user side display device integrates the television interactive application, so that a user can directly participate in television program interaction through the user side display device, the form is simple, and the technical problem of poor interactive experience through participation of a second screen is solved; starting from the source of editing the television interactive program content at the television station end, the network operator end and the television user end directly participate, and the interactive participation degree of the television program of the user is greatly improved.
Preferably, the forms of the interactive contents of the television programs include check-in, guessing, voting and shopping.
In the embodiment, because the interactive content of the television program is directly edited and manufactured by the television station responsible for manufacturing the television program, rich television program interactive forms can be provided, which are only a plurality of preferred modes, and the interactive form of the television program can be expanded subsequently according to the program manufactured by the television station.
Fig. 5 is a diagram illustrating a one-touch offline procedure of a method for participating in television program interaction via a client display device according to this embodiment.
As shown in fig. 5, according to a further preferred embodiment, the method further includes a step of performing a key-down of the television interactive program, where the step of performing the key-down includes a step of performing the key-down initiated by the management server group:
x11, the television station end management server sends the television interactive program offline command to the network operator end management server;
x12, the management server of network operator sends the command of changing the interactive state of TV program to the database server of network operator;
x13, the network operator management server sends a command of clearing the cached television program interaction data to the television interaction application server;
or a one-touch offline step initiated by a network operator end server group:
x21, the management server of network operator sends the command of changing the interactive state of TV program to the database server of network operator;
x22, the network operator management server sends a command of clearing the cached television program interaction data to the television interaction application server;
and the X23 and the network operator end management server send a television program interactive content offline notification to the television station end management server.
According to the characteristics of live television, when special conditions such as serious disasters, meetings, activities and the like need to temporarily adjust television program broadcasting, or administrative authorities issue notifications to cancel displaying all television program interaction, a one-key offline function is set, and all online television program interaction contents can be offline by one key.
Example 2
The embodiment realizes a system for participating in television program interaction through a user side display device.
Fig. 6 is a system architecture diagram of the present embodiment for participating in television program interaction via a client display device.
As shown in fig. 6, a system for participating in tv program interaction through a client display device includes a management server group, a network operator server group, and a plurality of client display devices, where the management server group and the network operator server group are connected and communicated through a communication link, the network operator server group and the plurality of client display devices are connected and communicated through a communication link, the client display device receives management of the network operator server group, the management includes but is not limited to authentication, tv program transmission and reception, the client display device includes a tv interactive application and a user operation processing module, and the system performs the method of embodiment 1 for participating in tv program interaction through the client display device.
The management terminal server group of the embodiment is an information management system for producing, manufacturing and broadcasting channel contents of a television station or a producer providing live television, such as a Shanghai television station, a central television station and a phoenix satellite television; the network operator server group is an informatization system for production broadcasting management of a television live broadcast network provider and an operator, such as China telecom, China Mobile, China Unicom, Oriental Cable network, and the network is a bidirectional network and is not a traditional unidirectional broadcast network; the user side display device is held by a user of a network operator, generally the user side display device released by the network operator, and the network operator is responsible for managing, authenticating and the like the released user side display devices such as a set top box and the like and providing live television content services for the user side display devices.
Fig. 7 is a block diagram of a client display apparatus for participating in television program interaction according to the present embodiment. The intelligent bidirectional user side display device is generally based on android and IOS operating systems, and the television interactive application is generally based on an App (application program) of the android and IOS operating systems; the user operation processing module receives and processes user operation, and the modes for receiving the user operation comprise infrared reception, Bluetooth communication reception, a local keyboard and the like; the basic functions of the client display device are live broadcast and large-screen display of interactive contents.
In a further preferred embodiment, the management server group includes a tv station management server, the network operator server group includes a network operator management server, a network operator database server, and a tv interactive application server, the network operator management server, the network operator database server, and the tv interactive application server are connected via a communication link for communication, and the system can further perform the step of downloading the tv interactive program by one key in the method of embodiment 1 involving in tv program interaction via the user side display device.
The management server group and the network operator server group in this embodiment can be flexibly set according to the architecture of the information system, and can be based on a physical discrete server or a cloud-based virtual server, and the key implementation of the server functions is, for example, the server with the management function, the server for interfacing television interactive application, the database server, and the like in this embodiment. The management end server group can be only a server group of a television station end, and can also be a server group comprising the television station end and a program maker server; however, the main management function is realized at the television station side, so that a television station side management server is arranged.
Preferably, the user end display device includes but is not limited to a cable network television set-top box, an OTT television set-top box, an IPTV television set-top box, and a television set integrated with the functions of the television set-top box; the user operations processed by the user operation processing module include, but are not limited to, operations performed by using a user-side display device remote controller, a user-side display device local keyboard, a mouse, and an intelligent device integrating functions of the user-side display device remote controller.
The user side display device of the embodiment can be a cable network television set top box, an OTT television set top box and an IPTV television set top box according to the network characteristics of an operator and the operator; the form of the user end display device is not limited to the set-top box, and can be an integrated television, even a projector and VR equipment. The user side display device directly interacts with the network operator side server group, and the direct experience of the user is the experience of the user operating the user side display device remote controller; however, the way of operating the display device at the user end is never the same as that of the remote controller.
Example 3
The embodiment realizes a method and a system for participating in television program interaction through a user side display device.
This example is a specific application of examples 1 and 2. Hereinafter, SMG refers to a shanghai broadcast television station, and OCN refers to an eastern cable network.
The present embodiments include a television interactive system that combines television content with interactive content. The television interactive system comprises an OCN end server, an SMG end server and a set top box terminal; the SMG end server is used for finishing editing and auditing the interactive content, encrypting and packaging the interactive content and transmitting the encrypted interactive content to the OCN end server; the OCN end server is used for distributing the interactive resource packet transmitted by the SMG end to the set-top box terminal; the set-top box terminal automatically installs the television interactive application through the terminal system, displays the interactive content, and enables a user to participate in interaction by using a remote controller.
Fig. 8 is a timing diagram illustrating a process of participating in a tv program interaction via a client display device according to an embodiment of the present invention.
As shown in fig. 8, the specific implementation process of this embodiment is described as follows:
1. and building an SMG end server. And the administrator edits the interactive information through the SMG end server, and encrypts, packages and transmits the interactive information after the audit is passed to the OCN end server.
2. And building an OCN end server. And the OCN end server distributes the interactive resource package transmitted by the SMG end to the set top box.
3. The intelligent bidirectional set top box terminal automatically installs television interactive application through a terminal system, after the set top box is started, the application is automatically started and resides in a background of the set top box, polling is performed to an OCN end server at regular time, if a new interactive resource packet exists, the resource packet is downloaded and checked and decompressed, and when the interactive time is up, an interactive page is displayed. And the normal watching of the television program by the user is not influenced when no interaction exists.
4. The user engages in the interaction using the remote control. When the interactive interface appears, the user uses the keys of the remote controller, such as up, down, left, right, confirm, return and the like to operate, participate in or quit the interaction.
5. And (3) user data collection, wherein the television interactive application periodically transmits the information of user participation interaction to the OCN end server, and the OCN end server stores the data in a database and synchronously transmits the data to the SMG end server. The collected interaction data includes: user analysis, newly added users, starting times and active users; a user engagement; interactive statistics and interactive details; participate in the recording (user operation).
When the program broadcasting is temporarily adjusted under the special conditions of major disasters, meetings, activities and the like, or the broadcasting and television bureau sends a notice to cancel the display of all program interactions, all the programs which are on line are interacted by one key. The one-key offline comprises one-key offline initiated by SMG master control end background management and one-key offline initiated by OCN end background management.
The relationship between the master control end and the OCN end one-key offline is as follows: the two terminals belong to the same level, but the master control terminal needs to inform the interactive offline state of the set top box through the server of the OCN terminal after operation.
And the SMG master control end background management initiates a one-key offline to change the interaction state and clear the relevant interaction data in the redis cache after clicking [ one-key offline ] in the master control end background management, and is connected with the OCN server to change the interaction state and clear the relevant interaction data in the redis cache.
And the OCN end background management initiates a one-key offline to change the interaction state and clear the related interaction data in the redis cache after the one-key offline is in the center point [ one-key offline ] of the OCN end background management, and informs the master control end of changing the interaction state and clearing the related interaction data in the redis cache.
One-touch offline mechanism:
interaction of the set top box which is on line and not issued: for the interaction which is not sent to the set-top box after the online is finished, after the one-key offline operation is finished, the set-top box does not transmit the interaction resource to the set-top box any more when polling the server.
The interaction which is not started by the set top box is issued after the set top box is on line: after the one-key offline operation is completed and before the interaction starts, the set top box polls the server to inquire whether the interaction is displayed as usual or not, and the server informs the interaction that the interaction is offline, the interaction cannot be displayed.
The interaction started by the set top box after the set top box is on line and issued: and for the set top box which is sent online and the interaction is displayed, the set top box automatically disappears after the interactive interface is displayed for 10 seconds, and the subsequent interactive interface does not appear any more.
The interactive content auditing of the television program of the T2O television interactive system of the embodiment includes:
1. channel content auditing
Opening a master control end background management page, and logging in by using an account password with an audit authority;
an interactive information management center, an interactive management, enters an interactive list;
clicking an audit button after the audit interaction is needed, and entering an interaction management page;
clicking an [ interactive test ] button in an interactive management page to enter an interactive test page;
currently, two modes of Web page review and real machine pre-review are provided for auditors to review and test interactive pictures and functions;
and after the interactive test is finished, clicking an audit button on the interactive management page, and filling the audit result in the popped audit page.
If the audit is passed, the system transmits the interaction to the next auditor for audit; and if the audit is rejected, returning the interaction to the editor, and submitting the audit again after the editor is modified according to the requirement.
After all roles in the auditing process are audited, clicking [ synchronous OCN ] in the interactive list to synchronize the interactive information to an OCN mirror image server;
after the synchronization is successful, clicking an [ online ] button in the interaction list, and then the interaction is successfully online.
2. Auditing of general control technology
Opening a master control end background management page, and logging in by using an account password with an audit authority;
an interactive information management center, an interactive management, enters an interactive list;
clicking an audit button after the audit interaction is needed, and entering an interaction management page;
clicking an [ interactive test ] button in an interactive management page to enter an interactive test page;
currently, two modes of Web page review and real machine pre-review are provided for auditors to review and test interactive pictures and functions;
and after the interactive test is finished, clicking an audit button on the interactive management page, and filling the audit result in the popped audit page.
If the audit is passed, the system transmits the interaction to the next auditor for audit; and if the audit is rejected, returning the interaction to the editor, and submitting the audit again after the editor is modified according to the requirement.
After all the roles in the auditing process are audited, the interactive information is automatically synchronized to the OCN mirror image server, and the interactive state is changed to be audited by the OCN.
OCN review
Opening an OCN end background management page, and logging in by using an account password with an audit authority;
entering an interaction list;
clicking an audit button after the audit interaction is needed, and entering an interaction management page;
clicking an [ interactive test ] button in an interactive management page to enter an interactive test page;
currently, two modes of Web page review and real machine pre-review are provided for auditors to review and test interactive pictures and functions;
and after the interactive test is finished, clicking an audit button on the interactive management page, and filling the audit result in the popped audit page.
If the audit is passed, online operation can be performed on the interaction; and if the audit is rejected, returning the interaction to the editor, and submitting the audit again after the editor is modified according to the requirement.
And clicking the [ up ] button in the interaction list, and then successfully getting up the interaction.
In this embodiment, the editing and previewing of the teletext preview of the television interactive system T2O for the teletext of the television program interactive content includes:
1. the interactive content graphic management of the television program can carry out searching, adding, deleting, enabling/disabling, editing, previewing and other operations on the graphics in the graphic list.
2. And managing interactive forms and interactive links of the television programs.
And (5) newly adding interaction, clicking a newly added interaction button, and selecting the interaction type needing to be newly added.
(1) Newly added sign-in interaction
Selecting channels and programs corresponding to interaction from the channel and program lists;
filling in the starting time and the ending time of the program (year-month-time-minute-second, which can be directly selected in the time selector, the second is intercepted as the current time, and can be directly input if needing to be modified);
the floating layer display time is interactive floating layer display time, and the unit is as follows: second (for example, 10 seconds are filled, namely 10 seconds of the interactive floating layer display do not disappear, and if the user does not operate, the floating layer is automatically hidden after 10 seconds);
gif is equivalent to a button for the user to call out the interaction actively, and after the interactive floating layer disappears, gif can flicker in the screen, and when gif appears, the user can press a 'confirm' key of the remote controller to call out the interactive interface again. gif interval time is gif every XX seconds, and gif display time is gif XX seconds for each occurrence.
And selecting a checking process, namely selecting which roles to check the interaction, wherein the checking process can be configured in the system management center → checking configuration management.
Selecting image-text template, i.e. interactive background, button and gif, etc., and configuring them in interactive information management center → image-text management
Filling out the number of consecutive check-in days;
clicking + and adding an interactive page;
filling an interaction starting time period (namely, the 1 st interface is displayed when the interaction starting time is reached, the 2 nd interface of the check-in interaction is a check-in success prompt, and the user automatically appears after checking in without configuring time);
filling in page text content and buttons;
previewing interaction, wherein after the interaction is successfully stored, the interaction can be previewed by clicking the preview, and the position, the font style and the like of the interaction can be modified;
and submitting the audit after the interactive configuration is successful.
(2) Newly-added guess interaction
Selecting channels and programs corresponding to interaction from channel and program lists
Filling in the starting time and the ending time of the program (year-month-time-minute-second, which can be directly selected in the time selector, the second is intercepted as the current time, and can be directly input if needing to be modified);
the floating layer display time is interactive floating layer display time, and the unit is as follows: second (for example, 10 seconds are filled, namely 10 seconds of the interactive floating layer display do not disappear, and if the user does not operate, the floating layer is automatically hidden after 10 seconds);
gif is equivalent to a button for the user to call out the interaction actively, and after the interactive floating layer disappears, gif can flicker in the screen, and when gif appears, the user can press a 'confirm' key of the remote controller to call out the interactive interface again. gif interval time is gif every XX seconds, and gif display time is gif XX seconds for each occurrence.
And selecting a checking process, namely selecting which roles to check the interaction, wherein the checking process can be configured in the system management center → checking configuration management.
Selecting the image-text template, namely the interactive background, the buttons, the gif and the like, and configuring the image-text template in the interactive information management center → the image-text management.
Clicking + and adding an interactive page;
filling in an interaction starting time period and a result time period (namely, the X interface is displayed when the interaction starting time is reached, and the X interface is displayed when the result time is reached);
setting prize correlation, selecting commercial tenant and prize, filling in prize quantity and prize winning probability;
filling in page text content and buttons;
previewing interaction, wherein after the interaction is successfully stored, the interaction can be previewed by clicking the preview, and the position, the font style and the like of the interaction can be modified;
and submitting the audit after the interactive configuration is successful.
(3) Newly added voting interaction
Selecting channels and programs corresponding to interaction from the channel and program lists;
filling in the starting time and the ending time of the program (year-month-time-minute-second, which can be directly selected in the time selector, the second is intercepted as the current time, and can be directly input if needing to be modified);
the floating layer display time is interactive floating layer display time, and the unit is as follows: second (for example, 10 seconds are filled, namely 10 seconds of the interactive floating layer display do not disappear, and if the user does not operate, the floating layer is automatically hidden after 10 seconds);
gif is equivalent to a button for the user to call out the interaction actively, and after the interactive floating layer disappears, gif can flicker in the screen, and when gif appears, the user can press a 'confirm' key of the remote controller to call out the interactive interface again. gif interval time is gif every XX seconds, and gif display time is gif XX seconds for each occurrence.
And selecting a checking process, namely selecting which roles to check the interaction, wherein the checking process can be configured in the system management center → checking configuration management.
Selecting an image-text template, wherein the image-text template is an interactive background, a button, a gif and the like, and can be configured in an interactive information management center → image-text management;
clicking + and adding an interactive page;
filling in an interaction starting time period and a result time period (namely, the X interface is displayed when the interaction starting time is reached, and the X interface is displayed when the result time is reached);
filling in page text content and buttons;
previewing interaction, wherein after the interaction is successfully stored, the interaction can be previewed by clicking the preview, and the position, the font style and the like of the interaction can be modified;
and submitting the audit after the interactive configuration is successful.
(4) Newly added shopping interaction
Selecting channels and programs corresponding to interaction from the channel and program lists;
filling in the starting time and the ending time of the program (year-month-time-minute-second, which can be directly selected in the time selector, the second is intercepted as the current time, and can be directly input if needing to be modified);
the floating layer display time is interactive floating layer display time, and the unit is as follows: second (for example, 10 seconds are filled, namely 10 seconds of the interactive floating layer display do not disappear, and if the user does not operate, the floating layer is automatically hidden after 10 seconds);
gif is equivalent to a button for the user to call out the interaction actively, and after the interactive floating layer disappears, gif can flicker in the screen, and when gif appears, the user can press a 'confirm' key of the remote controller to call out the interactive interface again. gif interval time is gif every XX seconds, and gif display time is gif XX seconds for each occurrence.
And selecting a checking process, namely selecting which roles to check the interaction, wherein the checking process can be configured in the system management center → checking configuration management.
Selecting an image-text template, wherein the image-text template is an interactive background, a button, a gif and the like, and can be configured in an interactive information management center → image-text management;
clicking + and adding an interactive page;
selecting commodities in a commodity list for interactive configuration;
filling an interaction starting time period (namely, the X interface is displayed when the interaction starting time is reached, and the X interface is displayed when the result time is reached);
filling in page text content and buttons;
previewing interaction, wherein after the interaction is successfully stored, the interaction can be previewed by clicking the preview, and the position, the font style and the like of the interaction can be modified;
and submitting the audit after the interactive configuration is successful.
3. Adjusting interactive position and font style
After the interactive content is added and stored, the preview can be clicked, and the interactive position and the font style can be adjusted;
in the floating layer (namely the interactive background), the upper margin and the left margin of the floating layer can be adjusted; clicking the admission animation to play the previewable admission animation; clicking the departure animation to play the previewed departure animation;
in the 1 st-N interfaces, the font style and the position of a title, a button, an input box and the like can be adjusted;
and clicking to store after the adjustment is finished.
It will be understood by those skilled in the art that all or part of the steps of implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing associated hardware, and the program may be stored in a computer-readable storage medium, where the storage medium may be a magnetic disk, an optical disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), or the like.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and additions can be made without departing from the principle of the present invention, and these should also be considered as the protection scope of the present invention.

Claims (10)

1. A method for participating in television program interaction through a user side display device is characterized by comprising the following steps:
s1, the management server group edits the television program interactive content, encrypts and packages the television program interactive content into an interactive resource packet and transmits the interactive resource packet to the management server group of the network operator;
s2, the television interactive application resident user side display device background, if the network operator side server group is inquired that a new interactive resource packet exists, downloading and checking the decompressed interactive resource packet;
and S3, when the television program interaction time is reached, the user operation processing module on the user side display device processes the user operation and interacts with the network operator side server group to participate in the television program interaction.
2. The method of claim 1, further comprising the steps of:
s4, the television interactive application on the user side display device regularly collects the data of the user participating in the television program interaction and uploads the data to the network operator side server group;
and S5, the network operator end server group synchronizes the data of the user participating in the television program interaction to the management end server group.
3. The method as claimed in claim 1, wherein the step S1 comprises the following steps:
s11, editing interactive contents of the television program by an administrator of the management server group;
s12, submitting the edited interactive content of the television program to a server group of a management end for examination;
s13, the management server group checks the interactive content of the passed television program;
s14, the management server group encrypts and packages the television program interactive content into an interactive resource packet and synchronizes the interactive resource packet with the network operator server group for verification;
and S15, the network operator server group checks the interactive content of the television program to pass and get online, and reports the checking result to the management server group.
4. The method as claimed in claim 1, wherein the step S2 comprises the following steps:
s21, starting the display device at the user end and automatically starting the television interactive application;
s22, logging in a network operator server group by the television interactive application;
s23, the television interactive application requests the network operator end server group to download the interactive resource package;
s24, comparing the version number of the latest interactive resource package with the version number of the interactive resource package requested by the television interactive application by the network operator side server group;
s25, if the comparison result shows that there is a new interactive resource packet, the network operator end server group transmits the new interactive resource packet to the user end display device;
and S26, the television interactive application on the user side display device checks and decompresses the interactive resource packet.
5. The method as claimed in claim 1, wherein the step S3 comprises the following steps:
s31, when the television program interaction time is reached, the television interaction application on the user side display device inquires whether the television program interaction of the network operator side server group occurs as usual;
s32, the network operator end server group replies that the television program interaction of the user end display device appears as usual;
s33, the user end display device displays the television program interaction, and the user receives the television interaction program;
s34, receiving the operation of the user participating in the television program interaction by a user operation processing module on the user side display device;
s35, the user end display device requests the network operator end server group to send the television program interaction result;
s36, the network operator end server group replies the television program interaction result to the user end display device;
s37, the user side display device displays the television program interaction result, and the user receives the television program interaction result;
s38, if the interactive result of the TV program is the winning of a prize by the user, the user operation processing module on the user side display device receives the operation of filling the mobile phone number by the user and synchronizes the operation to the network operator side server group;
s39, the user terminal display device jumps to execute S31.
6. The method of claim 1, wherein the method comprises the steps of: the forms of the television program interactive content comprise check-in, guessing, voting and shopping.
7. The method as claimed in claim 1, wherein the method further comprises a step of a key-down of the tv interactive program, the step of the key-down comprises a step of a key-down initiated by the management server group:
x11, the television station end management server sends the television interactive program offline command to the network operator end management server;
x12, the management server of network operator sends the command of changing the interactive state of TV program to the database server of network operator;
x13, the network operator management server sends a command of clearing the cached television program interaction data to the television interaction application server;
or a one-touch offline step initiated by a network operator end server group:
x21, the management server of network operator sends the command of changing the interactive state of TV program to the database server of network operator;
x22, the network operator management server sends a command of clearing the cached television program interaction data to the television interaction application server;
and the X23 and the network operator end management server send a television program interactive content offline notification to the television station end management server.
8. A system for participating in television program interaction through a user side display device comprises a management side server group, a network operator side server group and a plurality of user side display devices, wherein the management side server group and the network operator side server group are connected and communicated through a communication link, the network operator side server group and the plurality of user side display devices are connected and communicated through a communication link, the user side display devices receive management of the network operator side server group, and the management comprises but is not limited to authentication, television program transmission and reception, and is characterized in that: the client display device comprises a television interactive application and a user operation processing module, and the system executes the method for participating in television program interaction through the client display device as claimed in any one of claims 1 to 6.
9. The system of claim 8, wherein the means for displaying on the user end is further configured to: the management end server group comprises a television station end management server, the network operator end server group comprises a network operator end management server, a network operator database server and a television interactive application server, and the network operator end management server, the network operator database server and the television interactive application server are connected with each other through communication links for communication, and the management end server group is characterized in that: the system performs the method of claim 7 for engaging in television program interaction via a client display device.
10. The system of claim 8, wherein the means for displaying on the user end is further configured to: the user side display device comprises but is not limited to a cable network television set-top box, an OTT television set-top box, an IPTV television set-top box and a television set integrating the functions of the television set-top box; the user operation processed by the user operation processing module includes but is not limited to the operation performed by using a user side display device remote controller, a user side display device local keyboard, a mouse, and an intelligent device integrating the functions of the user side display device remote controller.
CN201910939187.4A 2019-09-30 2019-09-30 Method and system for participating in television program interaction through user side display device Pending CN112584203A (en)

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