CN101599076B - The method of display advertisement commodity and device in Search Results - Google Patents
The method of display advertisement commodity and device in Search Results Download PDFInfo
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- CN101599076B CN101599076B CN200910088412.4A CN200910088412A CN101599076B CN 101599076 B CN101599076 B CN 101599076B CN 200910088412 A CN200910088412 A CN 200910088412A CN 101599076 B CN101599076 B CN 101599076B
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Abstract
Embodiments provide method and the device of display advertisement commodity in a kind of Search Results, described method specifically comprises: first obtain the coding needing displaying merchandise preset, and be loaded in advertisement link by described coding; Then according to the click of user to described advertisement link, result of page searching is generated, and by the list of the described result of page searching of described coding write; Again according to the coding comprised in described list, obtain the described details needing displaying merchandise; Again described details are inserted in described result of page searching.By the enforcement of technique scheme, just can ensure to need the commodity of advertisement to appear in final Search Results, reach the object that commodity are promoted, thus meet the demand of client.
Description
Technical field
The present invention relates to network communication field, particularly relate to method and the device of display advertisement commodity in a kind of Search Results.
Background technology
At present, the function of search sales field is there is in the Search Results of ecommerce, this search sales field refers to promote certain class I goods for main marketing activity, the link being linked as Search Results of popularization, and clicking after corresponding promotion item picture enters is a search result set of these type of commodity.
In the technical scheme of search sales field, a significant commodity picture can be put existing realization when designing, but when clicking after this picture enters, be the set of some Search Results, and needing the commodity of advertisement not necessarily can be included in Search Results.
As can be seen from above-mentioned prior art, in the technical scheme of search sales field existing realization, need the commodity of advertisement not necessarily to appear in final Search Results, thus do not reach the object that commodity are promoted, the demand of client cannot be met.
Summary of the invention
Embodiments provide method and the device of display advertisement commodity in a kind of Search Results, can ensure to need the commodity of advertisement to appear in final Search Results, reach the object that commodity are promoted, thus meet the demand of client.
Embodiments provide the method for display advertisement commodity in a kind of Search Results, described method comprises:
Obtain the coding needing displaying merchandise preset, and described coding is loaded in advertisement link;
According to the click of user to described advertisement link, generate result of page searching, and by the list of the described result of page searching of described coding write;
According to the coding comprised in described list, obtain the described details needing displaying merchandise;
Described details are inserted in described result of page searching.
The embodiment of the present invention additionally provides the device of display advertisement commodity in a kind of Search Results, comprising:
Commodity code loading unit, for obtaining the coding needing displaying merchandise preset, and is loaded in advertisement link by described coding;
Searched page generation unit, for according to the click of user to described advertisement link, generates result of page searching, and by the list of the described result of page searching of described coding write;
Merchandise news acquiring unit, for the coding comprised in the list of result of page searching that generates according to described searched page generation unit, obtains the described details needing displaying merchandise;
Information insertion unit, for being inserted into the details accessed by described merchandise news acquiring unit in described result of page searching.
As can be seen from above-mentioned provided technical scheme, first obtain the coding needing displaying merchandise preset, and described coding is loaded in advertisement link; Then according to the click of user to described advertisement link, result of page searching is generated, and by the list of the described result of page searching of described coding write; Again according to the coding comprised in described list, obtain the described details needing displaying merchandise; Again described details are inserted in described result of page searching.By the enforcement of technique scheme, just can ensure to need the commodity of advertisement to appear in final Search Results, reach the object that commodity are promoted, thus meet the demand of client.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of the embodiment of the present invention 1 supplying method;
Fig. 2 is the structural representation of the embodiment of the present invention 2 generators.
Embodiment
Embodiments provide method and the device of display advertisement commodity in a kind of Search Results.First system obtains the coding needing displaying merchandise preset, and is loaded in advertisement link by described coding; Then according to the click of user to described advertisement link, result of page searching is generated, and by the list of described this result of page searching of coding write; When user browser loads this result of page searching, system, according to the coding comprised in described list, obtains the described details needing displaying merchandise; And then described details are inserted in described result of page searching, such user just can see the details needing displaying merchandise in result of page searching.Technique scheme ensure that needs the commodity of advertisement can appear in final Search Results, thus reaches the object promoted commodity, meets the demand of client.
Embodiment 1: for better describing the embodiment of the present invention, be now described specific embodiments of the invention by reference to the accompanying drawings, be illustrated in figure 1 the schematic flow sheet of the present embodiment 1 supplying method, described method comprises:
Step 11: loading needs being encoded in advertisement link of displaying merchandise.
In this step 11, first obtained the coding needing displaying merchandise preset by search engine system, and described coding is loaded in a certain advertisement link.The above-mentioned coding of displaying merchandise that needs can be arranged according to the actual conditions of commodity by operating personnel.
In addition, after acquisition needs the coding of displaying merchandise, can also the accessed coding of displaying merchandise that needs be encrypted.In specific implementation process, can be encrypted by such as under type:
1, suppose that commodity code is a character string, such as, be BEE5D81200000000003E37360392CC12, then scan this character string;
2, each character string of above-mentioned commodity code is converted to ASCII coding between 0 ~ 128;
3, the ASCII coding after above-mentioned conversion is split into the integer of 2 4Bit, and convert 16 systems to, the numeral after this conversion is exactly coding result;
4, repeat the process of above-mentioned 2 and 3, each character in commodity code is changed into 2 16 scale codings, being linked up by 16 all scale codings is exactly the result of final encryption.
For example, the ASCII of character " A " is encoded to 65, and splits into the 16 system numbers of 2 4Bit: 41 (1000001).
After above-mentioned encryption, just can again by the coding needing displaying merchandise after above-mentioned encryption, and the form of parameter be adopted to be loaded in advertisement link.
For example, advertisement link address as follows:
http://list1.paipai.com/0，3002-0，26235-0，32201/1---1-40-15-32201--1-4-1----2-2--1281-pi，33444735333c343338393a3b3c3d3e3f2021215627222026282a5859582a2e59-sf，3.html
In address above mentioned, pi parameter is below exactly the coding representing the rear commodity of encryption.
Step 12: generate result of page searching.
In this step, search engine system, according to the click of user to described advertisement link, generates result of page searching, and by the list of the described result of page searching of described coding write.
Specifically, first user clicks the advertisement link address in above-mentioned steps 11, sends a searching request to search engine system; This search engine system, again according to the click of user to described advertisement link, receives the searching request that described user sends; And generate result of page searching according to received searching request.
In addition, if carried out encryption to coding, can also the coding of displaying merchandise that needs after encryption be decrypted, then by a Form Element of result of page searching above-mentioned generated for the coding write after deciphering.
Step 13: according to the coding comprised in described list, obtains the described details needing displaying merchandise.
In this step, when user browser needs to load the result of page searching generated, encoding and decoding script (javascript) language can be performed by search engine system, from the list of described result of page searching, obtain the described coding needing displaying merchandise; And then adopt the mode of asynchronous call to obtain the described details needing displaying merchandise
For example, above-mentioned asynchronous call process can be following mode:
1, first obtain commodity code in the page and the page reserve commodity row before container, as all existed, then request msg interface; Otherwise just do not ask;
2, then create script Script label by commodity code dynamically at the page, asynchronous acquisition is across the commodity data at station;
3, again the operations such as Logic judgment process, assembled format and error handle are carried out to the data obtained; Such as cannot obtain the process operation of fault-tolerant, the inferior goods filtration of data, freight charges process, interim conversation state, item property etc.
4, again the structural code after assembled format is appended to the above-mentioned page reserve commodity row before container in play up process accordingly.
Step 14: these details are inserted in described result of page searching.
In this step, by search engine system, described details can be inserted in result of page searching.For obtaining position forward in the page, also by search engine system, described details can be inserted into the position of first display in described result of page searching; Accordingly, originally first commodity and other commodity below just all need to move a position backward.
In addition, before described details are inserted in described result of page searching, script (javascript) can also be passed through color is added to described details, and/or font style etc., to facilitate display and to check.
By the technical scheme of above-described embodiment 1, just can ensure to need the commodity of advertisement can appear in final Search Results, thus reach the object that commodity are promoted, meet the demand of client.
Embodiment 2: the embodiment of the present invention 2 provides the device of display advertisement commodity in a kind of Search Results, be illustrated in figure 2 the structural representation of the present embodiment 2 generators, described device comprises commodity code loading unit, searched page generation unit, merchandise news acquiring unit and information insertion unit, wherein:
Described coding for obtaining the coding needing displaying merchandise preset, and is loaded in advertisement link by described commodity code loading unit; Concrete acquisition and load coding mode see described in above embodiment of the method 1.
Described searched page generation unit is used for according to the click of user to described advertisement link, generates result of page searching, and by the list of the described result of page searching of described coding write.
Described merchandise news acquiring unit is used for the coding comprised in the list of the result of page searching generated according to described searched page generation unit, obtains the described details needing displaying merchandise.The mode of concrete obtaining information is shown in described in above embodiment of the method 1.
Described information insertion unit is used for the details accessed by described merchandise news acquiring unit to be inserted in described result of page searching.The mode of concrete insertion is shown in described in above embodiment of the method 1.
In addition, said apparatus also can comprise coding encrypting unit and coding decryption unit, wherein:
Described coding encrypting unit is used for being encrypted the coding of displaying merchandise that needs accessed by described commodity code loading unit; The mode be specifically encrypted is shown in described in above embodiment of the method 1.
Described coding decryption unit is used for when described searched page generation unit generates result of page searching, is decrypted the coding of displaying merchandise that needs after described coding encrypting unit encryption.
Described searched page generation unit is also for writing the coding after deciphering in the list of described result of page searching.
The above device can integratedly be arranged in search engine system; Also can be arranged to independent functional entity, and search engine system maintains the connection.
It should be noted that in said apparatus embodiment, included unit is carry out dividing according to function logic, but is not limited to above-mentioned division, as long as can realize corresponding function; In addition, the concrete title of each functional unit, also just for the ease of mutual differentiation, is not limited to protection scope of the present invention.
In addition, one of ordinary skill in the art will appreciate that all or part of step realized in above-described embodiment method is that the hardware that can carry out instruction relevant by program completes, corresponding program can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium mentioned can be ROM (read-only memory), disk or CD etc.
In sum, the embodiment of the present invention can make user in result of page searching, see the details needing displaying merchandise, thus ensure that and need the commodity of advertisement can appear in final Search Results, reach the object that commodity are promoted, meet the demand of client.
The above; be only the present invention's preferably embodiment, but protection scope of the present invention is not limited thereto, is anyly familiar with those skilled in the art in the technical scope that the present invention discloses; the change that can expect easily or replacement, all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection domain of claims.
Claims (9)
1. the method for display advertisement commodity in Search Results, it is characterized in that, described method comprises:
Obtain the coding needing displaying merchandise preset, and described coding is loaded in advertisement link;
According to the click of user to described advertisement link, generate result of page searching, and by the list of the described result of page searching of described coding write;
According to the coding comprised in described list, obtain the described details needing displaying merchandise;
Described details are inserted in described result of page searching;
Wherein, the described coding according to comprising in described list obtains the described details of displaying merchandise that need and comprises: execution encoding and decoding script, obtains the described coding needing displaying merchandise from the list of described result of page searching; Asynchronous call mode is adopted to obtain the described details needing displaying merchandise according to described coding;
Described asynchronous call comprises: obtain the container before reserved commodity row in commodity code in the page and the page, request msg interface when all existing; Create script Script label by commodity code dynamically at the page, asynchronous acquisition is across the commodity data at station; Logic judgment process, assembled format and error handle are carried out to the data obtained; Structural code after assembled format is appended in the container in the described page before reserved commodity row and plays up process accordingly.
2. the method for claim 1, is characterized in that, described acquisition preset need the coding of displaying merchandise after, described method also comprises:
The accessed coding of displaying merchandise that needs is encrypted;
Described described coding is loaded in advertisement link, specifically comprises:
By the coding needing displaying merchandise after encryption, the form of parameter is adopted to be loaded in advertisement link.
3. the method for claim 1, is characterized in that, described according to the click of user to described advertisement link, generates result of page searching, specifically comprises:
According to the click of user to described advertisement link, receive the searching request that described user sends;
Result of page searching is generated according to received searching request.
4. method as claimed in claim 2, is characterized in that, described by the list of the described result of page searching of described coding write, specifically comprises:
The coding of displaying merchandise that needs after described encryption is decrypted, the coding after deciphering is write in the list of described result of page searching.
5. the method for claim 1, is characterized in that, describedly described details is inserted in described result of page searching, specifically comprises:
Described details are inserted into the position of first display in described result of page searching.
6. the method for claim 1, is characterized in that, before being inserted in described result of page searching by described details, described method also comprises:
By script, color is added to described details, and/or font style.
7. the device of display advertisement commodity in Search Results, is characterized in that, comprising:
Commodity code loading unit, for obtaining the coding needing displaying merchandise preset, and is loaded in advertisement link by described coding;
Searched page generation unit, for according to the click of user to described advertisement link, generates result of page searching, and by the list of the described result of page searching of described coding write;
Merchandise news acquiring unit, for the coding comprised in the list of result of page searching that generates according to described searched page generation unit, obtains the described details needing displaying merchandise;
Information insertion unit, for being inserted in described result of page searching by the details accessed by described merchandise news acquiring unit;
Wherein, the described coding according to comprising in described list obtains the described details of displaying merchandise that need and comprises: execution encoding and decoding script, obtains the described coding needing displaying merchandise from the list of described result of page searching; Asynchronous call mode is adopted to obtain the described details needing displaying merchandise according to described coding;
Described asynchronous call comprises: obtain the container before reserved commodity row in commodity code in the page and the page, then request msg interface when all existing; Create script Script label by commodity code dynamically at the page, asynchronous acquisition is across the commodity data at station; Logic judgment process, assembled format and error handle are carried out to the data obtained; Structural code after assembled format is appended in the container in the described page before reserved commodity row and plays up process accordingly.
8. device as claimed in claim 7, it is characterized in that, described device also comprises:
Coding encrypting unit, for being encrypted the coding of displaying merchandise that needs accessed by described commodity code loading unit;
Coding decryption unit, for when described searched page generation unit generates result of page searching, is decrypted the coding of displaying merchandise that needs after described coding encrypting unit encryption;
Described searched page generation unit is also for writing the coding after deciphering in the list of described result of page searching.
9. device as claimed in claim 7 or 8, it is characterized in that, described device is integrated to be arranged in search engine system.
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| Application Number | Priority Date | Filing Date | Title |
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| CN200910088412.4A CN101599076B (en) | 2009-06-29 | 2009-06-29 | The method of display advertisement commodity and device in Search Results |
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| CN200910088412.4A CN101599076B (en) | 2009-06-29 | 2009-06-29 | The method of display advertisement commodity and device in Search Results |
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| CN101599076A CN101599076A (en) | 2009-12-09 |
| CN101599076B true CN101599076B (en) | 2016-01-13 |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103885988B (en) * | 2012-12-21 | 2017-11-03 | 中国移动通信集团公司 | Export method and device, the content output system of content |
| CN103914484A (en) * | 2013-01-07 | 2014-07-09 | 阿里巴巴集团控股有限公司 | Method and device for generating page contents |
| CN104599144A (en) * | 2015-02-03 | 2015-05-06 | 北京京东尚科信息技术有限公司 | Method and device for generating product details page |
| CN112948718B (en) * | 2019-12-11 | 2023-10-17 | 百度在线网络技术（北京）有限公司 | Information delivery method, device, equipment and medium |
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| CN1487438A (en) * | 2002-09-23 | 2004-04-07 | 国际商业机器公司 | Method and system for providing advertisment according to URL and/or search key words inputted by user |
| CN1783071A (en) * | 2004-12-02 | 2006-06-07 | 国际商业机器公司 | Method and device for administration of search results |
| CN101414307A (en) * | 2008-11-26 | 2009-04-22 | 阿里巴巴集团控股有限公司 | Method and server for providing picture searching |
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| CN1273653A (en) * | 1998-09-11 | 2000-11-15 | 数字融合公司 | Method for interfacing scanned product information with source for the product over a global network |
| CN1487438A (en) * | 2002-09-23 | 2004-04-07 | 国际商业机器公司 | Method and system for providing advertisment according to URL and/or search key words inputted by user |
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