KR20160087295A - Method and apparatus for providing advertisement adjusted to media - Google Patents

Abstract

Disclosed are a method and an apparatus for providing an advertisement adjusted to the media performing an advertisement campaign. According to the present invention, a platform server creates an advertisement subject including advertisement information by using an advertisement property provided by an advertisement server and a template provided by a medium terminal. The platform server provides the created advertisement subject to the medium terminal, and the medium terminal creates content including the advertisement subject. The present invention provides a method and an apparatus for improving advertisement transmission speed by simplifying an advertisement transmission protocol between entities in an advertisement service system.

Description

≪ Desc / Clms Page number 1 > METHOD AND APPARATUS FOR PROVIDING ADVERTISEMENT ADJUSTED TO MEDIA &

TECHNICAL FIELD [0002] The present invention relates to a technique for providing an advertisement, and more particularly, to a method and apparatus for providing an advertisement tailored to a medium on which an advertisement is made.

As networks such as the Internet are popularized, advertisements can be provided along with contents to various terminals connected to the network.

The advertising platform functions as an intermediary between advertisers and media. That is to say, the advertising platform can provide a means by which advertisements created by the advertiser are delivered to the user via the medium.

The existing advertisement platform provides a single advertisement (for example, one banner image) produced by the advertiser to the medium without any additional processing. In other words, existing advertising platforms have limitations in reflecting characteristics of terminals or characteristics of media into attributes of advertisements. For example, there is a display resolution of the terminal as a characteristic of the terminal, and there is a kind of medium as a characteristic of the medium. Examples of the type of medium include a web medium and an application medium.

When an advertising method of providing a single advertisement to various media is used, only an image of a stereoscopic advertisement is exposed to users irrespective of the characteristics of the terminal and the characteristics of the medium. In some cases, an advertisement that does not reflect the characteristics of the terminal and the characteristics of the medium can damage the user interface (UI), invites the user's dislike with an unexpected landing action, The effect can be reduced.

In particular, in a situation where the number of users of a mobile terminal is increasing, a method of advertisement that can access a user without a sense of rejection is required even in a small display of a mobile terminal, and an advertisement is seamlessly integrated ) Is required.

There is provided a method and apparatus for seamlessly displaying advertisement information in a form integrated in a medium.

There is provided a method and apparatus for providing an advertisement material that is friendly to the UI of a medium without infringing the UI of the medium. There is provided a method and apparatus for improving the effectiveness of an advertisement by eliminating a user's rejection of the advertisement through a UI-friendly advertisement of the medium.

There is provided a method and apparatus for improving the speed of an advertisement transmission by simplifying a protocol for transmitting an advertisement between entities in the advertisement service system.

A method comprising: obtaining, at a first party, an advertisement attribute of an advertisement; Obtaining a template; Generating an advertisement material by applying the value of the advertisement attribute to the template; And providing the advertisement material.

The advertisement attribute may include a size in which information about the advertisement is displayed in the content.

The advertisement attribute may include a URL provided to the user when the advertisement is selected in the content by a user of the content.

The advertisement attribute may include information on a thumbnail of the advertisement in the content.

The advertisement attribute may include text associated with the advertisement.

In acquiring the template, the template may be received from a media terminal providing the content.

In providing the advertisement material, the advertisement material may be transmitted to the media terminal.

The generating may be performed by a platform server.

Wherein the step of creating includes inserting the advertisement attribute agreed upon between the provider of the advertisement and the operator of the platform server into the template generated by adapting the advertisement attribute so as to match the property of the content provided by the media terminal To provide the advertisement material.

The media terminal may be plural.

The plurality of media terminals may provide a plurality of different templates, respectively.

The creating step may include creating the advertisement material in a form adapted to the characteristics of each content of different contents provided by the plurality of media terminals by inserting the advertisement attribute into each of the plurality of different templates .

The creating step may seamlessly provide the advertisement in a form integrated with the content provided by each medium of the plurality of media terminals by generating the advertisement material in a form adapted to the characteristics of the respective contents.

The template may include elements of an HTML document.

In the creating step, a value of the advertisement attribute may be inserted as a value of an attribute of an HTML element of the HTML document.

In the creating step, the value of the advertisement attribute may be inserted as a text between two corresponding tags of the HTML document.

The template may include a name of the advertisement attribute.

In the generating step, the name may be replaced with a value of the advertisement attribute.

The advertisement attribute may be inserted in a plurality of locations in the template.

Receiving, on the other side, a generated advertisement by applying the value of the advertisement attribute to the template; And generating a content including the advertisement material, wherein the template includes a name of the advertisement attribute, and the advertisement material is a result of replacing the name with a value of the advertisement attribute. / RTI >

In another aspect, there is provided an information processing apparatus comprising: a communication unit for acquiring an advertisement attribute of an advertisement, acquiring a template, and providing a advertisement; And a processing unit for generating the advertisement material by applying the value of the advertisement attribute to the template.

In another aspect, there is provided a communication method comprising: providing a template; receiving a generated advertisement by applying a value of the advertisement attribute to the template; And a processing unit for generating a content including the advertisement material, wherein the template includes a name of the advertisement attribute, and the advertisement material is a result of replacing the name with a value of the advertisement attribute .

On another side, a server; And a terminal, wherein the server obtains an advertisement attribute of the advertisement, obtains a template from the terminal, applies a value of the advertisement attribute to the template, and provides the advertisement material to the terminal And the terminal generates content including the advertisement material.

There is provided a method and apparatus for easily incorporating information about an advertisement desired by a medium into contents using advertisement attributes agreed in advance among the subjects of advertisement establishment.

There is provided a method and apparatus for improving the effectiveness of an advertisement by eliminating a user's rejection of the advertisement through an advertisement material that is friendly to the UI of the medium without infringing the UI of the medium.

There is provided a method and apparatus for providing a natural advertisement that does not hurt the user experience, in accordance with the characteristics of the terminal in which the content such as the size of the display is output.

There is provided a method and apparatus for improving the speed of an advertisement transmission by simplifying a protocol for transmitting an advertisement between entities in the advertisement service system.

1 illustrates a concept of an advertising platform service according to an embodiment.
2 is a block diagram of a platform server according to one embodiment.
3 is a block diagram of a media terminal according to one embodiment.
4 is a flowchart of an advertisement service method according to an embodiment.
FIG. 5 illustrates a process of providing an advertisement material to a plurality of media terminals according to an example.
Figure 6 shows a template according to an example.
Figure 7 illustrates a creative according to an example.

The present invention will now be described in detail with reference to the accompanying drawings. Hereinafter, a repeated description, a known function that may obscure the gist of the present invention, and a detailed description of the configuration will be omitted. Embodiments of the present invention are provided to more fully describe the present invention to those skilled in the art. Accordingly, the shapes and sizes of the elements in the drawings and the like can be exaggerated for clarity.

Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings.

1 illustrates a concept of an advertising platform service according to an embodiment.

Advertisers can provide advertisements to advertisers. In Fig. 1, as an advertisement provided by an advertiser, an advertisement A has been illustrated.

The advertisement provider can provide advertisement to each medium of a plurality of media. In Fig. 1, a first medium which is a web medium, a second medium which is another web medium and a third medium which is an application medium are exemplified as a plurality of media.

Each medium of the plurality of media can provide a template of each medium to the advertisement carrier. The template of each medium may reflect the characteristics of the medium or the characteristics of the terminal using the medium.

Advertisements that are displayed differently from one another to a plurality of media by the template may be provided. In FIG. 1, advertisements A ', Ad A' 'and Ad A' '' are shown as advertisements which are displayed differently from each other.

The advertisement platform service may require only a single advertisement for an advertiser and may provide advertisement to a plurality of media according to the characteristics of the terminal using media or media for each medium through a template provided from each medium.

2 is a block diagram of a platform server according to one embodiment.

The platform server 200 may be a server operated by an advertiser, and may be a server that provides a software development kit (SDK) for advertisement. For example, the platform server 200 may be regarded as an SDK server.

The platform server 200 may include a processing unit 210, a communication unit 220, and a storage unit 230.

The processing unit 210 may process a job required for the operation of the platform server 200. [ For example, the processing unit 210 may be at least one processor. The processing unit 210 may generate the advertisement material using the advertisement attribute and the template to be described later.

The communication unit 220 can transmit data to other devices in the network and can receive data from other devices. For example, the communication unit 220 may be a network chip or a port. The communication unit 220 can receive the advertisement attribute and the template, and can transmit the advertisement material.

The storage unit 230 may store data required for operation of the platform server 200. For example, the storage unit 230 may be a memory. The storage unit 230 may store the advertisement material, the template, and the advertisement material.

Operations and functions of the processing unit 210, the communication unit 220, and the storage unit 230 will be described in detail below.

3 is a block diagram of a media terminal according to one embodiment.

The media terminal 300 may provide the user of the medium with content including information about the advertisement. The media terminal 300 may be a server operated by a media carrier. For example, the media terminal 300 may be a web server that provides the content of the medium. The media terminal 300 may be an application server. Alternatively, the media terminal 300 may be a terminal of the user of the medium. For example, the media terminal 300 may be a terminal equipped with an application provided by a carrier of the medium.

The media terminal 300 may include a processing unit 310, a communication unit 320, and a storage unit 330.

The processing unit 310 may process a job required for operation of the media terminal 300. [ For example, the processing unit 210 may be at least one processor. The processing unit 210 can generate the content including the advertisement material and output the content.

The communication unit 320 can transmit data to other devices in the network and can receive data from other devices. For example, the communication unit 320 may be a network chip or a port. The communication unit 320 can transmit the template and the content, and can receive the advertisement material.

The storage unit 330 may store data required for operation of the media terminal 300. For example, the storage unit 330 may be a memory. The storage unit 330 may store templates, advertisements, and contents.

Operations and functions of the processing unit 310, the communication unit 320, and the storage unit 330 will be described in detail below.

4 is a flowchart of an advertisement service method according to an embodiment.

The advertisement service system may include an advertisement server 400, a platform server 200, and a media terminal 300.

In FIG. 4, the advertisement provider may be an advertisement that wants to advertise. The advertisement provider can provide advertisement of the advertisement carrier to the medium according to the request of the advertisement provider and the operator of the media terminal. The advertisement provider can operate the advertisement server 400 and the platform server 200.

At step 410, the ad provider may provide ad attributes to the ad server 400. [ The advertisement server 400 may obtain the advertisement attribute. The order of the illustrated step 410 is merely exemplary, e.g., step 410 may be performed after step 420 or after step 430. [

The advertisement attribute may be data representing information about the advertisement. In addition, the advertisement attribute may be data used to display information about the advertisement in the content. There may be more than one ad attribute. For example, the information about the advertisement may be displayed in the content in a predetermined form according to the values of the one or more advertisement properties of the advertisement.

Table 1 below illustrates the types of advertisement attributes according to the embodiment.

designation meaning (Exemplary) value {{tad_ad_no}} The unique number of the ad 1393358948518 {{tad_link_url}} Ad landing URL http://m.style.nate.com/news/viewContents.do?recvsq=RC00021839 {{tad_thumbnail_url}} URL of the thumbnail of the ad http://styleimg.nate.com/294xYYY/sf/20140212/63128_catsrewrwerwer.jpg {{tad_thumbnail_width}} The width of the thumbnail of the ad (width) 147 {{tad_thumbnail_height}} The height of the ad thumbnail (height) 248 {{tad_category}} Categories of ads food {{tad_title}} Text of the ad Valentine's Day gift, just like blood type {{tad_commenet}} Detailed description of the ad Star fashion = Song Ji-hee intern reporter] Valentine's Day which came close to two days later. It is not easy to find a gift that can contain enough love. This Valentine's Day is a meaningful gift considering the blood type of the boy ... {{tad_advertiser}} Advertiser of the ad ABC Chocolate {{tad_create_date}} Date the ad was created 2014-02-10

The names and values given in Table 1 are exemplary only. For example, various numbers and strings representing the advertisement attributes may be the values of the advertisement attributes, allowing the advertisement attributes to be identified, and various strings representing the meaning of the advertisement attributes implicitly may be the names of the advertisement attributes .

As illustrated in Table 1, the advertisement attribute may include metadata of the advertisement. For example, the advertisement attribute may include at least one of the unique number of the advertisement, the category of the advertisement, the advertiser of the advertisement, and the creation date of the advertisement as the metadata of the advertisement.

The ad attributes may include the size at which information about the ad is displayed within the content. The information about the advertisement may include a thumbnail or a banner of the advertisement. For example, the size at which information about the advertisement is displayed within the content may be specified by at least one of the width of the thumbnail of the advertisement and the height of the thumbnail of the advertisement. The thumbnail of the ad may represent the ad within the content, and may be a link that provides the ad. For example, when a user clicks a thumbnail in a web browser, the address output by the web browser can be moved to the URL of the advertisement.

The advertisement attribute may also include information about a thumbnail of the advertisement within the content. For example, the advertisement attribute may include at least one of the URL of the thumbnail of the advertisement, the width of the thumbnail of the advertisement, and the height of the thumbnail of the advertisement.

The advertisement attribute may include a URL provided to the user when the advertisement is selected by the user of the content in the content. If the user of the content clicks on the thumbnail of the advertisement in the content, the advertisement can be received from the URL of the advertisement, and the received advertisement can be output. For example, the ad attribute may include the landing URL of the ad.

The ad attributes may include text associated with the ad. For example, the ad attribute may include at least one of an ad text and an ad detail description. The ad text or ad detail description may be displayed within the content as information about the ad along with a thumbnail of the ad. Alternatively, the advertisement text or advertisement detail description may be displayed in the content as information about the advertisement, replacing the thumbnail of the advertisement. The advertisement text or advertisement detail description may be selectively displayed within the content. For example, when a user's mouse pointer points to a thumbnail of an ad, the ad text or ad detail description may be displayed within a tooltip.

The ad provider and the operator of the platform server 200 can consult in advance about the advertisement attribute to be used in the template and the predetermined advertisement attribute to be used in the template can be determined by consultation.

In step 420, the communication unit 220 of the platform server 200 can acquire the template. The communication unit 320 of the media terminal 300 may provide a template. The communication unit 320 of the media terminal 300 may transmit the advertisement request and the template to the communication unit 220 of the platform server 200. [ The communication unit 220 of the platform server 200 may receive the advertisement request and the template from the communication unit 320 of the media terminal 300. [

The template may be data that the medium uses to include the creative in the content provided by the medium. A predetermined part of the template may be replaced with the value of the advertisement attribute, so that the advertisement can be generated from the template. That is to say, the advertisement may be data in which a predetermined part of the template is replaced with the value of the advertisement attribute.

For example, the template may include a fixed portion and a replacement portion. The fixed part may be data that retains the contents even when the creative is generated by the conversion of the template. The replacement part may be data whose content changes to the value of the advertisement property when the advertisement is created by the transformation of the template. The fixed portion may form part of the content along with the replaced ad properties. For example, the fixed portion may define a relationship between values of one or more ad properties in the creative. In addition, the fixed portion may specify which value the replaced advertisement attribute means as interpreted in combination with the value of the advertisement attribute.

In step 430, as the advertisement request is received, the communication unit 220 of the platform server 200 may transmit the advertisement request to the advertisement server 400. [ The advertisement server 400 may receive an advertisement request from the communication unit 220. [

In step 440, the communication unit 220 of the platform server 200 may obtain the advertisement attribute of the requested advertisement. The advertisement server 400 may transmit the advertisement attribute to the communication unit 220 of the platform server 200 as a response to the advertisement request. The communication unit 220 of the platform server 200 may receive the advertisement attribute from the advertisement server 400.

In step 450, the processing unit 210 of the platform server 200 may generate the advertisement using the template and the advertisement attributes. The processing unit 210 can generate the advertisement material by applying the value of the advertisement attribute to the template. Here, applying the value of the advertisement attribute to the template may mean that the substitute portion corresponding to the advertisement attribute of the template is replaced with the value of the advertisement attribute.

The processing unit 210 may be provided by the media or media terminal 300 of the media terminal 300 by inserting the advertisement attributes agreed upon between the provider of the advertisement and the operator of the platform server 200 into the generated template in accordance with the advertisement attributes It is possible to provide the advertisement material in a form adapted to the characteristics of the contents.

The advertisement material may be data for displaying information about the advertisement in the content, and may constitute a part of the content. For example, when the content includes the advertisement of the advertisement, information about the advertisement may be displayed together with the content when the content is displayed on the terminal of the user.

In step 460, the communication unit 220 of the platform server 200 may provide the advertisement material as a response to the advertisement request. The communication unit 220 of the platform server 200 may transmit the advertisement material to the communication unit 320 of the media terminal 300. [

In step 470, the processing unit 310 of the media terminal 300 may generate content containing the advertisement material.

At step 480, the media terminal 300 may provide the generated content. For example, the processing unit 310 can output the generated content from the media terminal 300. [ Alternatively, the communication unit 320 of the media terminal 300 may transmit the generated content to the user terminal.

FIG. 5 illustrates a process of providing an advertisement material to a plurality of media terminals according to an example.

There may be a plurality of media terminals 300 provided with an advertisement service. 5, a first media terminal 510, a second media terminal 520 and a third media terminal 530 are shown as a plurality of media terminals.

For advertisements, a plurality of media terminals may use different templates. 5, the first media terminal 510, the second media terminal 520, and the third media terminal 530 are shown using a first template, a second template, and a third template, respectively.

In step 420 described above with reference to FIG. 4, a plurality of media terminals may each provide a plurality of different templates. If the templates are provided, the processing unit 210 of the platform server 200, at step 450 described above with reference to FIG. 4, inserts advertisement attributes into each of a plurality of different templates, It is possible to generate the advertisement material in a form adapted to the characteristics of the media of the plurality of media terminals or the characteristics of each content of the different contents provided by the plurality of media terminals. The processing unit 210 may generate the advertisement material in a form adapted to the characteristics of each medium or the characteristics of each content, thereby seamlessly providing the advertisement in a form integrated with the contents provided by each medium.

5, the platform server 200 transmits a first advertisement material, a second advertisement material, and a third advertisement material to the first medium terminal 510, the second medium terminal 520, and the third medium terminal 530, respectively .

Figure 6 shows a template according to an example.

As described above with reference to Fig. 4, the template 600 may include a fixed portion and a replacement portion. 6, as a replacement portion of the template 600, a first replacement portion 610, a second replacement portion 620, a third replacement portion 630, a fourth replacement portion 640, and a fifth replacement portion 650) is shown. In the template 600, the remaining portion excluding the replacement portion can be regarded as a fixed portion.

The advertisement attribute may be plural, and the replacement portion of the template 600 may be plural. The plurality of advertisement attributes may be advertisement properties agreed to be used in the template 600 by the advertisement provider and the operator of the platform server 200 among the entire advertisement attributes supported by the platform server 200. [ In FIG. 6, the advertisement attributes of "{{tad_link_url}}", "{{tad_thumbnail_url}}", "{{tad_category}}" and "{{tad_title}}"

In step 450 described above with reference to Figure 4, the processing unit 210 of the platform server 200 may determine, for each alternate portion of a plurality of alternate portions, the value of the ad attribute corresponding to each alternate portion of the plurality of advertisement attributes . For example, the processing unit 210 may replace each replacement portion with the value of the advertisement attribute corresponding to each replacement portion. As the plurality of replacement portions are each replaced by the values of the plurality of advertisement attributes, the advertisement material may include a plurality of pieces of information for the advertisement, and the values of the plurality of advertisement attributes together with the fixed portion of the template 600 are combined, Information about the advertisement may be displayed within the display area.

The content of the replacement part may be the name of the ad attribute to be replaced. 6, the content of the first replacement portion 610 is " {{tad_link_url}} ", and the content of the first replacement portion 610 is the content of the first replacement portion 610, } "≪ / RTI > The replacement part may be a part indicating the name of the advertisement attribute in the template 600. [ In step 450, the processing unit 210 may replace the string of the name of the advertisement attribute in the template 600 with a character string that is a value of the advertisement attribute.

One ad attribute may correspond to a plurality of alternate portions of the template 600. That is to say, one advertisement attribute can be inserted in a plurality of positions in the template 600, and one advertisement attribute can be replaced with the contents of the plurality of substitute portions, respectively. In Fig. 6, the value of the advertisement attribute of "{{tad_title}}" has been illustrated as replacing the third replacement portion 630 and the fifth replacement portion 650, respectively.

To prevent a generic string from being misinterpreted as an alternate part, the name of the ad attribute may start with the first keyword of the predetermined one or more characters and end with the second keyword of the predetermined one or more characters. For example, as illustrated in FIG. 6, all replacement parts representing the name of the ad attribute may begin with "{{" and end with "}}". The name of the advertisement attribute may be a first keyword and a second keyword. The media provider may use the name of the advertisement attribute to display the replacement portion to be replaced with the value of the advertisement attribute in the template 600 and the processing unit 210 identifies the name of the advertisement attribute in the template 600 as a replacement portion can do.

A creative that is the result of replacing the replacement portion of the template 600 with the value of the ad attribute is described below with reference to FIG.

The content provided by the media terminal 300 may be an HTML document. Template 600 may be part of an HTML document and may include elements of an HTML document. For example, as illustrated in FIG. 6, the template 600 may include a "script" element and may begin with a start tag "<script>" that indicates the start of the "script" </ Script> tag, which is an end tag that indicates the end of the element.

The replacement part may be the value of the attribute of the HTML element of the HTML document. The processing unit 210 may insert the value of the advertisement attribute as a value of an attribute of the HTML element that is a replacement part. In other words, if the value of the attribute of the HTML element is the name of the advertisement attribute, the processing unit 210 can generate the advertisement material by replacing the name with the value of the advertisement attribute. In other words, the advertisement may be a result of replacing the name of the advertisement included in the template with the value of the advertisement by the processing unit 210. An attribute of an HTML element that may be a replacement part may include at least one of an "href" attribute, an "src" attribute, and an "alt" attribute. 6, the first replacement portion 610 may be the value of the "href" attribute of element "a " and may be replaced with the value of the ad attribute" {{tad_link_url} .

The replacement portion may be text between two corresponding tags of the HTML document. The processing unit 210 may insert the value of the advertisement attribute as a text between tags, which is an alternative part. That is, if the text between the tags is the name of the advertisement attribute, the processing unit 210 can generate the advertisement material by replacing the name with the value of the advertisement attribute. The two corresponding tags, including the replacement portion, may be the "<span>" tag and the "</ span> 6, the third replacement portion 630 may be the text between the "<span>" tag and the "</ span>" tag, and the ad attribute "{{tad_category}} & Can be replaced by the value of the element.

The value of the ad attribute may include text representing at least one of the elements and attributes of the HTML document. As the value of the advertisement attribute includes the text representing at least one of the elements and attributes of the HTML document, the objects of the HTML document can be interpreted and rendered in addition to the simple text when the value of the advertisement attribute is displayed.

Figure 7 illustrates a creative according to an example.

As described above with reference to FIG. 6, each replacement portion of the plurality of replacement portions of the template 600 may be replaced with the value of the advertisement attribute corresponding to each replacement portion. As a result of the substitution, in Fig. 7, the creative 700 includes a value 710 of the first advertisement attribute, a value 720 of the second advertisement attribute, a value 730 of the third advertisement attribute, RTI ID = 0.0 &gt; 740 &lt; / RTI &gt;

 A fixed portion and a replacement portion. 6, a first replacement portion 610, a second replacement portion 620, a third replacement portion 630, and a fourth replacement portion 640 are shown as an alternative portion of the template 600. In the template 600, the remaining portion excluding the replacement portion can be regarded as a fixed portion.

200: Platform server
300:
400: Ad server
210:
220:
330:
310:
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Claims (20)

Obtaining an advertisement attribute of the advertisement;
Obtaining a template;
Generating an advertisement material by applying the value of the advertisement attribute to the template; And
The step of providing the advertisement material
Lt; / RTI &gt; The method according to claim 1,
Wherein the advertisement attribute includes a size at which information about the advertisement is displayed in the content. The method according to claim 1,
Wherein the advertisement attribute comprises a URL provided to the user when the advertisement is selected in the content by a user of the content. The method according to claim 1,
Wherein the advertisement attribute comprises information about a thumbnail of the advertisement within the content. The method according to claim 1,
Wherein the advertisement attribute includes text associated with the advertisement. The method according to claim 1,
In the step of acquiring the template,
Wherein the template is received from a media terminal providing content,
In the step of providing the advertisement material,
Wherein the advertisement material is sent to the media terminal. The method according to claim 1,
Wherein the generating is performed by a platform server,
Wherein the generating comprises:
And the advertisement attribute agreed between the provider of the advertisement and the operator of the platform server is inserted into the template generated by adapting the advertisement attribute to provide the advertisement material in a form adapted to the characteristics of the content provided by the media terminal Advertising service method. The method according to claim 1,
Wherein the media terminal comprises a plurality of media terminals,
Wherein the plurality of media terminals provide a plurality of different templates, respectively. The method according to claim 1,
Wherein the generating comprises:
Wherein the advertising material is generated in a form adapted to the characteristics of each content of different contents provided by the plurality of media terminals by inserting the advertisement attribute into each of the plurality of different templates.
10. The method of claim 9,
Wherein the generating comprises:
And providing the advertisement seamlessly in a form integrated with the content provided by each medium of the plurality of media terminals by generating the advertisement material in a form tailored to the characteristics of the respective contents. The method according to claim 1,
Wherein the template comprises an element of an HTML document. 12. The method of claim 11,
In the generating step,
Wherein a value of the advertisement attribute is inserted as a value of an attribute of an HTML element of the HTML document. 12. The method of claim 11,
In the generating step,
Wherein the value of the ad attribute is inserted as a text between two corresponding tags of the HTML document. The method according to claim 1,
Wherein the template includes a name of the advertisement attribute,
In the generating step,
Wherein the name is replaced with a value of the advertisement attribute. The method according to claim 1,
Wherein the advertisement attribute is inserted into a plurality of locations in the template. Providing a template;
Receiving a generated advertisement by applying the value of the advertisement attribute to the template; And
Generating content including the advertisement material
Lt; / RTI &gt;
Wherein the template includes a name of the advertisement attribute, and the advertisement material is a result that the name is replaced with a value of the advertisement attribute. 17. A recording medium on which a program for executing the method of any one of claims 1 to 16 is recorded. A communication unit for acquiring an advertisement attribute of an advertisement, acquiring a template, and providing an advertisement material; And
And generates the advertisement material by applying the value of the advertisement attribute to the template. A communication unit receiving a generated advertisement by applying a value of the advertisement attribute to the template; And
A processing unit for generating a content including the advertisement material;
Lt; / RTI &gt;
Wherein the template includes a name of the advertisement attribute, and the advertisement material is a result of the name being replaced with a value of the advertisement attribute. server; And
Terminal
/ RTI &gt;
Wherein the server obtains an advertisement attribute of the advertisement, obtains a template from the terminal, applies a value of the advertisement attribute to the template, and provides the advertisement material to the terminal,
Wherein the terminal generates content including the advertisement material.

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