CN101576987A - Feedback method for audience rating of advertisement in real time - Google Patents
Feedback method for audience rating of advertisement in real time Download PDFInfo
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- CN101576987A CN101576987A CNA2009100529207A CN200910052920A CN101576987A CN 101576987 A CN101576987 A CN 101576987A CN A2009100529207 A CNA2009100529207 A CN A2009100529207A CN 200910052920 A CN200910052920 A CN 200910052920A CN 101576987 A CN101576987 A CN 101576987A
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Abstract
The invention discloses a feedback method for audience rating of advertisement in real time, which is characterized in that a control center transmits playing contents to terminal display equipment through a cable network or a wireless network, and plays the contents though the display equipment. The method comprises the following steps of: sending signals to a receiving unit of the display equipment by a sending unit of a handheld device when a user watches an advertising content which can interest the user; after the display equipment receives the signals, passing back the feedback information to the control center through the cable network or the wireless network; and analyzing the audience rating effect of each advertising content according to the collected feedback information by the control center. The user can send signals to the display equipment when watching the advertising content which can interest the user, and then the display equipment responds to the signals and passes back the feedback information to the control center; and the control center analyzes the audience rating effect of each advertising content according to the collected feedback information, therefore, the real-time feedback information can be obtained from public conveniently when playing the advertisement simultaneously, and the playing contents and the playing sequence can be adjusted partly according to the feedback information.
Description
Technical field
The present invention relates to a kind of feedback method for audience rating of advertisement in real time, refer to a kind of real-time feedback method of rating especially institute's playing advertisements on the display device that is arranged at the public place.
Background technology
At present, a kind of emerging advertisement industry is just flourish, it is different from the advertisement mode of traditional media such as original support newspaper, magazine, TV, but change into video terminal is set in public places such as business premises, sales field, apartment elevator, open air and buses, transmit ad content by powerful Internet resources to these video terminals, thereby play propagating advertisement by these video terminals again to the public; The advertising method of this pattern has been made a kind of at all times, ubiquitous digital media platform around the life track of city main flow consumer groups, has played good advertising results.
But, operation company is after having thrown in a series of advertisements, be difficult to accomplish that the rating effect to each advertisement makes real-time statistics, as it is interested in which advertisement respectively to be in the public of different time, diverse location, perhaps which advertisement is difficult to be attracted to the public's attention; Even can obtain certain feedback result by some questionnaires afterwards, still this result lags behind often, and is coarse; And mostly present ad content is to display by screens in a certain order, can not obtain real-time rating feedback, also just can not in time recognize the audience rating of advertisement effect of different time and diverse location, therefore, still can not correct timely it even the broadcast of advertisement is to be out of favour or unaccommodated.
Therefore, need make further improvement to present this unidirectional advertisement broadcast method.
Summary of the invention
Therefore the technical problem to be solved in the present invention can make advertisement when playing for a kind of feedback method for audience rating of advertisement in real time is provided, and obtains real-time feedback information from the public very easily.
For solving the problems of the technologies described above, the invention provides a kind of feedback method for audience rating of advertisement in real time, be arranged at the terminal presentation facility transmission play content of public place by wired or wireless network at least one by control center, and play described content by described display device, may further comprise the steps: when the user watched own interested ad content, the transmitting element by a handheld device sent signal to the receiving element of described display device; After described display device receives described signal, return feedback information to described control center by wired or wireless network; Described control center analyzes the rating effect of each ad content according to the feedback information of passback.
By this method, the user is when watching interested ad content, can send a signal to described display device immediately by the transmitting element on the handheld device, after display device receives signal, respond this signal feedback information is back to control center, the last rating effect of analyzing each ad content again by control center according to the feedback information of collecting; Thus, make advertisement when playing, obtain real-time feedback information from the public very easily, and can necessarily adjust along certificate corresponding play content and broadcast on this basis.
Further improvement of the present invention is that described handheld device is encoded, modulated the signal that needs send, and sends by a light signal transmitter unit again; Described display device receives described signal by a light signal receiving element, carries out demodulation, decoding again, and responds this signal to described control center passback feedback information.Other wired or wireless information transmission modes of comparing, optical communication has better directivity, the selection of the public to display device of being more convenient for.
Further improvement of the present invention is, comprises the address information of described terminal presentation facility in the described feedback information, temporal information, the address information of user's handheld device, the identification information of the advertisement that the user chooses.Control center can go out the rating effect of each advertisement at the different location different time according to above-mentioned information analysis.
Further improvement of the present invention is that after control center received feedback information, the ad content that the user is chosen returned handheld device; Perhaps logical described display device directly returns handheld device by a light signal transmitting element with the ad content that the user chooses, and receives described ad content by described handheld device by a light signal receiving element again.
Further improvement of the present invention is that described handheld device is mobile phone or PDA.
Further improvement of the present invention is that described light signal transmitting element is a light emitting diode, and described light signal receiving element is ccd sensor or cmos sensor.
Description of drawings
Fig. 1 is for realizing the equipment connection diagram of the inventive method;
Fig. 2 is the functions of the equipments module connection diagram of first preferred embodiment of realization the inventive method;
Fig. 3 is the functions of the equipments module workflow diagram of first preferred embodiment among Fig. 2;
Fig. 4 is the functions of the equipments module connection diagram of second preferred embodiment of realization the inventive method;
Fig. 5 is the functions of the equipments module workflow diagram of second preferred embodiment among Fig. 4.
Fig. 6 is the functions of the equipments module connection diagram of the 3rd preferred embodiment of realization the inventive method.
Embodiment
Below in conjunction with the drawings and specific embodiments invention is described further.
Consult Fig. 1, shown in Figure 2, feedback method for audience rating of advertisement in real time of the present invention can pass through to realize with lower device: a control center 10, some terminal presentation facilities 20, display device 20 generally is set at public places such as business premises, sales field, apartment elevator, open air and bus, and described display device 20 passes through wired or wireless network with control center 10, as preferred embodiment of the present invention, can be connected by GPRS (General Packet RadioService) wireless network between display device 20 and the control center 10; Wherein, display device 20 is provided with signal receiving unit 21 and is used to receive the signal that sends from user side, network communication unit 22 be used to realize and control center 10 between communicate to connect, display unit 23 is used to play the ad content that is received from control center 10, storage unit 24 is used to store data, and control module 25 is used for deal with data and controls the work of above-mentioned each unit; Be used for realizing that the device of the inventive method also comprises handheld device 30, this handheld device is provided with a signal transmitting unit 31 corresponding to described signal receiving unit 21; As preferred embodiment of the present invention, this handheld device 30 can be mobile phone, PDA or other equivalent that general public all can carry, and does not cause the inconvenience of carrying thereby so just do not need to dispose new equipment more in addition; As preferred embodiment of the present invention, this signal receiving unit 21 is a light signal receiving element, by ccd sensor being set or cmos sensor comes receiving optical signals, signal transmitting unit 31 is a light signal transmitter unit, by being set, light emitting diode sends light signal, utilize optical communication to realize that the signal between handheld device 30 and the display device 20 transmits, other modes wired or radio communication of comparing, optical communication has better directivity; Because the display device density of public place is very big at present, tend to be provided with some display device in same place, therefore come transmission signals can realize good directivity and specific aim very simply by light emitting diode, the selection of the public of being more convenient for to display device; And light emitting diode is with low cost, be convenient to change and maintenance, and generally all be provided with ccd sensor or the cmos sensor that is used to make a video recording on the present mobile phone, only need do simple circuit modification and increase by a control bypass, just can utilize its sensitometric characteristic to be used for the reception of light signal, needn't set up new light signal receiving element more in addition, simplify equipment greatly, and the technology that this kind set up the control bypass is to be well known to those skilled in the art, so no longer do detailed description at this.
Below in conjunction with Fig. 3 the functions of the equipments module workflow of first preferred embodiment of feedback method for audience rating of advertisement in real time of the present invention is described further:
Step 100: user side sends signal
Step 200: the display device received signal, and respond this signal to described control center passback feedback information
Step 300: control center 10 analyzes the rating effect of each ad content according to the feedback information of passback
Step 400: the ad content passback handheld device 30 that control center 10 chooses the user
As the further improvement of the inventive method, control center 10 can be according to the address information (as phone number) of the user's handheld device 30 in the feedback information, and the ad content that the user is chosen sends to the user; For instance, because advertisement constantly displays by screens, the user is after interested in an advertisement, and this advertisement of information (as the address, phone etc.) that has little time to write down wherein toward contact finishes; Perhaps the user is just at this display of drive-thru, and is interested in its in progress ad content, but not free its content of seeing in detail; Therefore, by method of the present invention, the user only needs to send a signal by handheld device 30 this moment, just can obtain the passback of this ad content from control center 10.
Again as shown in Figure 4, be the functions of the equipments module connection diagram of second preferred embodiment that realizes the inventive method; Wherein, the difference with first preferred embodiment is that be provided with signal receiving unit 21 and signal transmitting unit 26 simultaneously at display device 20, handheld device 30 also is provided with signal receiving unit 32 and signal transmitting unit 31 simultaneously; Wherein, can be light emitting diode as preferred embodiment signal transmitting unit 26,31 of the present invention, signal receiving unit 21,32 can be ccd sensor or cmos sensor; Just can be implemented in direct and two-way communication between display device 20 and the handheld device 30 by such setting;
Cooperate shown in Figure 5 again, the difference of its equipment work flow process and first preferred embodiment is after display device 20 receives signal from handheld device 30, can return the signal receiving unit 32 of handheld device 30 by the ad content that step 500 is directly chosen the user by the signal transmitting unit on the display 20 26, and needn't be again by control center's 10 passbacks; Same, as shown in Figure 6, a signal transmitting unit 26 can only be set on display device 20, and on handheld device 30 signalization receiving element 32, display device 20 also can transmit the light signal receiving element 32 of in progress ad content to all handheld devices that are positioned at fixed area by light signal transmitting element 26, selects whether to receive this ad content by the user who is positioned at this zone by this handheld device 30 again.Created thus display 20 and and handheld device 30 between direct communication channel, needn't relend and help control center 10 to transmit ad content.
Claims (8)
1. feedback method for audience rating of advertisement in real time, be arranged at the terminal presentation facility transmission play content of public place by wired or wireless network at least one by control center, and play described content by described display device, it is characterized in that may further comprise the steps:
When the user watched own interested ad content, the signal transmitting unit by a handheld device sent signal to the signal receiving unit of described display device;
After described display device receives described signal, respond this signal and return feedback information to described control center by wired or wireless network;
Described control center analyzes the rating effect of each ad content according to the feedback information of passback.
2. the method for claim 1 is characterized in that, described handheld device is encoded, modulated the signal that needs send, and sends by a light signal transmitter unit again;
Described display device receives described signal by a light signal receiving element, carries out demodulation, decoding again, and responds this signal to described control center passback feedback information.
3. the method for claim 1 is characterized in that, comprises the address information of described terminal presentation facility in the described feedback information, temporal information, the address information of user's handheld device, the identification information of the advertisement that the user chooses.
4. method as claimed in claim 3 is characterized in that further comprising the steps of: after control center received feedback information, the ad content that the user is chosen returned handheld device.
5. method as claimed in claim 2 is characterized in that further comprising the steps of:
Described display device directly returns handheld device by a light signal transmitting element with the ad content that the user chooses, and receives described ad content by described handheld device by a light signal receiving element again.
6. method as claimed in claim 2, it is characterized in that further comprising the steps of: described display device directly transmits the light signal receiving element of in progress ad content to all handheld devices that are positioned at fixed area by a light signal transmitting element, selects whether to receive this ad content by the user who is positioned at this zone by described handheld device again.
7. as each described method in the claim 1 to 6, it is characterized in that described handheld device is a mobile phone or a PDA.
8. method as claimed in claim 7 is characterized in that, described light signal transmitting element is a light emitting diode, and described light signal receiving element is ccd sensor or cmos sensor.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2009100529207A CN101576987A (en) | 2009-06-11 | 2009-06-11 | Feedback method for audience rating of advertisement in real time |
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| Application Number | Priority Date | Filing Date | Title |
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| CNA2009100529207A CN101576987A (en) | 2009-06-11 | 2009-06-11 | Feedback method for audience rating of advertisement in real time |
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| CNA2009100529207A Pending CN101576987A (en) | 2009-06-11 | 2009-06-11 | Feedback method for audience rating of advertisement in real time |
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Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102802049A (en) * | 2012-08-24 | 2012-11-28 | 章锋 | Mobile phone and television dual-screen interaction advertisement and program mode |
| CN103139290A (en) * | 2013-01-22 | 2013-06-05 | 北京建筑工程学院 | Multimedia terminal system with market research function and work method thereof |
| CN103489119A (en) * | 2013-09-25 | 2014-01-01 | 广州网易计算机系统有限公司 | Advertisement monitoring method, device and system |
| CN106358053A (en) * | 2016-10-19 | 2017-01-25 | 天脉聚源（北京）科技有限公司 | Statistical method and device for advertisement audience rating |
| CN106488268A (en) * | 2016-10-19 | 2017-03-08 | 天脉聚源（北京）科技有限公司 | Detection method and device that a kind of advertisement is broadcasted |
| CN106507151A (en) * | 2016-10-19 | 2017-03-15 | 天脉聚源（北京）科技有限公司 | Advertisement placement method and device |
| CN106548372A (en) * | 2016-10-19 | 2017-03-29 | 天脉聚源（北京）科技有限公司 | Put-on method and delivery device in a kind of set of advertisements |
| CN106651431A (en) * | 2016-10-19 | 2017-05-10 | 天脉聚源（北京）科技有限公司 | Advertising method and advertising device |
| CN108766229A (en) * | 2018-05-22 | 2018-11-06 | 西同晓 | A kind of elevator card operation system and method orienting amplifier based on special type signal |
| CN113992964A (en) * | 2021-10-29 | 2022-01-28 | 深圳创维－Rgb电子有限公司 | Startup advertisement interaction processing method, device, terminal and medium |
-
2009
- 2009-06-11 CN CNA2009100529207A patent/CN101576987A/en active Pending
Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102802049A (en) * | 2012-08-24 | 2012-11-28 | 章锋 | Mobile phone and television dual-screen interaction advertisement and program mode |
| CN102802049B (en) * | 2012-08-24 | 2015-03-25 | 章锋 | Mobile phone and television dual-screen interaction advertisement and program mode |
| CN103139290A (en) * | 2013-01-22 | 2013-06-05 | 北京建筑工程学院 | Multimedia terminal system with market research function and work method thereof |
| CN103489119A (en) * | 2013-09-25 | 2014-01-01 | 广州网易计算机系统有限公司 | Advertisement monitoring method, device and system |
| CN106358053A (en) * | 2016-10-19 | 2017-01-25 | 天脉聚源（北京）科技有限公司 | Statistical method and device for advertisement audience rating |
| CN106488268A (en) * | 2016-10-19 | 2017-03-08 | 天脉聚源（北京）科技有限公司 | Detection method and device that a kind of advertisement is broadcasted |
| CN106507151A (en) * | 2016-10-19 | 2017-03-15 | 天脉聚源（北京）科技有限公司 | Advertisement placement method and device |
| CN106548372A (en) * | 2016-10-19 | 2017-03-29 | 天脉聚源（北京）科技有限公司 | Put-on method and delivery device in a kind of set of advertisements |
| CN106651431A (en) * | 2016-10-19 | 2017-05-10 | 天脉聚源（北京）科技有限公司 | Advertising method and advertising device |
| CN108766229A (en) * | 2018-05-22 | 2018-11-06 | 西同晓 | A kind of elevator card operation system and method orienting amplifier based on special type signal |
| CN113992964A (en) * | 2021-10-29 | 2022-01-28 | 深圳创维－Rgb电子有限公司 | Startup advertisement interaction processing method, device, terminal and medium |
| CN113992964B (en) * | 2021-10-29 | 2022-12-27 | 深圳创维－Rgb电子有限公司 | Startup advertisement interaction processing method, device, terminal and medium |
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