CN102760270A - Method and server for directionally pushing advertisements to mobile terminal - Google Patents
Method and server for directionally pushing advertisements to mobile terminal Download PDFInfo
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- CN102760270A CN102760270A CN2011101102070A CN201110110207A CN102760270A CN 102760270 A CN102760270 A CN 102760270A CN 2011101102070 A CN2011101102070 A CN 2011101102070A CN 201110110207 A CN201110110207 A CN 201110110207A CN 102760270 A CN102760270 A CN 102760270A
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Abstract
The invention provides a method for directionally pushing advertisements to a mobile terminal. The method comprises the following steps that a video content is matched with an advertisement content by a server; the server receives a video playing request of the mobile terminal and performs authentication certification to the mobile terminal; and after the mobile terminal passes the authentication certification, the server selects the corresponding video content to the mobile terminal to be played by the mobile terminal according to the playing request, and the advertisement content corresponding to the video content selected by the server is transmitted to the mobile terminal. The invention further provides the server for directionally pushing advertisements to the mobile terminal. The server comprises a matching module, an authentication certification module and a communication module. By the method and the server, the video content can be directionally pushed to a user, the advertisement content relevant to the video content can be directionally pushed according to requirements of the user, and the purpose of publicizing the advertisement content under the condition that the user can normally watch the video content is achieved.
Description
Technical field
The present invention relates to communication technical field, particularly a kind of method and server to the mobile terminal directional pushed advertisement.
Background technology
The function of portable terminal (like mobile phone); From initial conversation; Develop into collection conversation, data communication, multimedia, photograph, GPS location, mobile digital TV multiple functions such as (CMMB, China Mobile Multimedia Broadcasting) in the portable terminal of one.The information that mobile terminal user receives comprises, music, movie and television play, video, literal or the like.Say except above-mentioned main contents, to also have advertising contents such as product information, enterprise's data, tourist attractions propaganda from content.
Traditional ad content has special advertising broadcast time, usually before the star turn content is broadcasted, or after, and the main contents gap of broadcasting.For example, when main contents were play, ad content can be presented to the user with the form of pop-up window, has influenced user's normal viewing main contents.And mobile terminal user can only passive reception advertisement, even uninterested ad content also might receive, and waste user's time.Operator can not be according to user's characteristics and demand targetedly to user's pushed advertisement.
Summary of the invention
The object of the invention is intended to solve at least one of above-mentioned technological deficiency.
It is a kind of to directed pushed advertisement of user and the method to the mobile terminal directional pushed advertisement with strong points that first purpose of the present invention is to provide.
Second purpose of the present invention is to provide a kind of server to the mobile terminal directional pushed advertisement.
For realizing above-mentioned purpose; The embodiment of first aspect present invention has proposed a kind of method to the mobile terminal directional pushed advertisement; Comprise the steps: that server matees video content and ad content; Comprise a plurality of advertising messages in the said ad content, wherein each advertising message all with a said video content among scene or article coupling; Said server receives the video playback request of said portable terminal, and said portable terminal is carried out authentication; After said portable terminal passes through authentication; Said server is selected corresponding video content to be sent to said portable terminal according to the playing request of said portable terminal to play for said portable terminal, and said server is sent to said portable terminal with selected video content corresponding advertising content.
Method according to the embodiment of the invention to the mobile terminal directional pushed advertisement; Can be to the directed video content that pushes of user; And ad content that can be relevant according to user's demand directional push video content; Thereby under the situation of interference user normal viewing video content not, reach the purpose of exploitation content, the effect of publicity is good.
In one embodiment of the invention, said advertising message comprise said scene or article introduction, or the web page interlinkage relevant or the query requests of being correlated with said scene or article with said scene or article link.
In one embodiment of the invention, said server is sent to said portable terminal through note, multimedia message or Email with selected video content corresponding advertising content.
In one embodiment of the invention, said server embeds said video content with said ad content, and the mobile communication downlink channel through said portable terminal is sent to said portable terminal.
In one embodiment of the invention; Said ad content form with information on said portable terminal is play; When the said information of said mobile terminal activating; Said server receives the ad content playing request of said portable terminal through the mobile communication up channel transmission of said portable terminal; And pass through said mobile communication downlink channel according to said ad content playing request and send ad content to said portable terminal, wherein, the transmitting time of said ad content and the reproduction time of said video content are independently of one another.
Thus, advertising message is play with the form of information, and the reproduction time of the transmitting time of ad content and video content is independent, thereby can not interfere with user's normal viewing video content.
In one embodiment of the invention, said server is sent to said portable terminal through said mobile communication downlink passage respectively with said video content and said ad content.
In one embodiment of the invention; Said server receives and responds the ad content playing request that said portable terminal sends through said mobile communication up channel; Send ad content through said mobile communication downlink channel to said portable terminal; Wherein, the reproduction time of the transmitting time of said ad content and said video content is independently of one another.
Thus, the transmitting time of ad content and the reproduction time of video content are independent, thereby can not interfere with user's normal viewing video content.
In one embodiment of the invention; Said server is searched for said ad content according to said ad content playing request; Send the related ad content of existing and said video content and search for the ad content that obtains to said portable terminal, and send user's operation report to the supplier of said ad content.
In one embodiment of the invention, said server embeds said video content with said ad content, and the broadcast reception channel through said portable terminal is sent to said portable terminal, and said video content is the mobile digital multi-media broadcast program.
In one embodiment of the invention; Said ad content form with information on said portable terminal is play; When the said information of said mobile terminal activating; Said server receives the ad content playing request that said portable terminal sends through said mobile communication up channel; And pass through said mobile communication downlink channel according to said ad content playing request and send ad content to said portable terminal, wherein, the transmitting time of said ad content and the reproduction time of said video content are independently of one another.
Thus, advertising message is play with the form of information, and the reproduction time of the transmitting time of ad content and video content is independent, thereby can not interfere with user's normal viewing video content.
In one embodiment of the invention; Said server is sent to said portable terminal through the broadcast reception channel of said portable terminal with said video content, and through the mobile communication downlink channel of said portable terminal said ad content is sent to said portable terminal.
In one embodiment of the invention; Said server receives and responds the ad content playing request that said portable terminal sends through said mobile communication up channel; Send ad content through said mobile communication downlink channel to said portable terminal; Wherein, the reproduction time of the transmitting time of said ad content and said video content is independently of one another.
Thus, the transmitting time of ad content and the reproduction time of video content are independent, thereby can not interfere with user's normal viewing video content.
In one embodiment of the invention; Said server is searched for said ad content according to said ad content playing request; Send the related ad content of existing and said video content and search for the ad content that obtains to said portable terminal, and send user's operation report to the supplier of said ad content.
The embodiment of second aspect present invention has proposed a kind of server to the mobile terminal directional pushed advertisement; Comprise: matching module, authentication module and communication module; Said matching module is used for said video content and said ad content are mated; Comprise a plurality of advertising messages in the said ad content, wherein each advertising message all with a said video content among scene or article coupling; Said authentication module is used for after said communication module receives the propelling movement request from said portable terminal, said mobile terminal user being carried out authentication; Said communication module is after said authentication module is passed through authentication; Select corresponding video content to be sent to said portable terminal according to the playing request of said portable terminal and play, and said communication module is sent to said portable terminal with selected video content corresponding advertising content for said portable terminal.
Method according to the embodiment of the invention to the mobile terminal directional pushed advertisement; Can be to the directed video content that pushes of user; And ad content that can be relevant according to user's demand directional push video content; Thereby under the situation of interference user normal viewing video content not, reach the purpose of exploitation content, the effect of publicity is good.
In one embodiment of the invention, said advertising message comprise said scene or article introduction, or the web page interlinkage relevant or the query requests of being correlated with said scene or article with said scene or article link.
In one embodiment of the invention, said communication module is sent to said portable terminal through note, multimedia message or Email with selected video content corresponding advertising content.
In one embodiment of the invention, said communication module embeds said video content with said ad content, and the mobile communication downlink channel through said portable terminal is sent to said portable terminal.
In one embodiment of the invention; Said ad content form with information on said portable terminal is play; When the said information of said mobile terminal activating; Said communication module receives the ad content playing request of said portable terminal through the mobile communication up channel transmission of said portable terminal; And pass through said mobile communication downlink channel according to said ad content playing request and send ad content to said portable terminal, wherein, the transmitting time of said ad content and the reproduction time of said video content are independently of one another.
Thus, advertising message is play with the form of information, and the reproduction time of the transmitting time of ad content and video content is independent, thereby can not interfere with user's normal viewing video content.
In one embodiment of the invention, said communication module is sent to said portable terminal through said mobile communication downlink passage respectively with said video content and said ad content.
In one embodiment of the invention; Said communication module receives and responds the ad content playing request that said portable terminal sends through said mobile communication up channel; Send ad content through said mobile communication downlink channel to said portable terminal; Wherein, the reproduction time of the transmitting time of said ad content and said video content is independently of one another.
Thus, the transmitting time of ad content and the reproduction time of video content are independent, thereby can not interfere with user's normal viewing video content.
In one embodiment of the invention; Said communication module is searched for said ad content according to said ad content playing request; Send the related ad content of existing and said video content and search for the ad content that obtains to said portable terminal, and send user's operation report to the supplier of said ad content.
In one embodiment of the invention, said communication module embeds said video content with said ad content, and the broadcast reception channel through said portable terminal is sent to said portable terminal, and said video content is the mobile digital multi-media broadcast program.
In one embodiment of the invention; Said ad content form with information on said portable terminal is play; When the said information of said mobile terminal activating; Said communication module receives the ad content playing request that said portable terminal sends through said mobile communication up channel; And pass through said mobile communication downlink channel according to said ad content playing request and send ad content to said portable terminal, wherein, the transmitting time of said ad content and the reproduction time of said video content are independently of one another.
Thus, advertising message is play with the form of information, and the reproduction time of the transmitting time of ad content and video content is independent, thereby can not interfere with user's normal viewing video content.
In one embodiment of the invention; Said communication module is sent to said portable terminal through the broadcast reception channel of said portable terminal with said video content, and through the mobile communication downlink channel of said portable terminal said ad content is sent to said portable terminal.
In one embodiment of the invention; Said communication module receives and responds the ad content playing request that said portable terminal sends through said mobile communication up channel; Send ad content through said mobile communication downlink channel to said portable terminal; Wherein, the reproduction time of the transmitting time of said ad content and said video content is independently of one another.
Thus, the transmitting time of ad content and the reproduction time of video content are independent, thereby can not interfere with user's normal viewing video content.
In one embodiment of the invention; Said communication module is searched for said ad content according to said ad content playing request; Send the related ad content of existing and said video content and search for the ad content that obtains to said portable terminal, and send user's operation report to the supplier of said ad content.
Aspect that the present invention adds and advantage part in the following description provide, and part will become obviously from the following description, or recognize through practice of the present invention.
Description of drawings
Above-mentioned and/or additional aspect of the present invention and advantage are from obviously with easily understanding becoming the description of embodiment below in conjunction with accompanying drawing, wherein:
Fig. 1 is the process flow diagram to the method for mobile terminal directional pushed advertisement according to the embodiment of the invention;
Fig. 2 embeds behind the video content ad content through the directed synoptic diagram that pushes of mobile communication downlink channel for according to an embodiment of the invention;
Fig. 3 be according to still another embodiment of the invention with ad content and video content respectively through the directed synoptic diagram that pushes of mobile communication downlink channel;
Fig. 4 embeds behind the video content synoptic diagram through the directed propelling movement of broadcast reception channel for according to an embodiment of the invention with ad content;
Fig. 5 is according to an embodiment of the invention with the directed respectively synoptic diagram that pushes behind ad content and the video content; And
Fig. 6 is the synoptic diagram to the server of mobile terminal directional pushed advertisement according to the embodiment of the invention.
Embodiment
Describe embodiments of the invention below in detail, the example of said embodiment is shown in the drawings, and wherein identical from start to finish or similar label is represented identical or similar elements or the element with identical or similar functions.Be exemplary through the embodiment that is described with reference to the drawings below, only be used to explain the present invention, and can not be interpreted as limitation of the present invention.
Referring to figs. 1 to Fig. 5 the method to the mobile terminal directional pushed advertisement according to the embodiment of the invention is described below.
As shown in Figure 1, the method to the mobile terminal directional pushed advertisement according to the embodiment of the invention comprises the steps:
S101: server matees video content and ad content.
In server, store the video content and the ad content that supply the user to play, server matees video content and ad content.Video content is the program that customer requirements is play, and ad content is the information beyond the video content.In ad content, comprise a plurality of advertising messages, wherein each advertising message all with a video content among scene or article coupling.Wherein, advertising message can comprise that scene or the introduction of article, the web page interlinkage relevant with scene or article or the query requests of being correlated with scene or article in the video content links, for example ad content such as product information, enterprises propagandist.For example, the dependent picture of certain brand automobile in film, occurs, then, mate as ad content and this film like dealer's information, price etc. just with the relevant advertisements of this automobile; Perhaps, the scene that in film, occurs also can be mated with ad content, and for example ad content is the introduction of a certain tourist attractions, or the like.Therefore the embodiment of the invention has proposed the new model of advertisement pushing, and the hobby of selecting according to client's film pushes its product advertising that possibly like to it, to realize directed the propelling movement.
In one embodiment of the invention, server can be the high in the clouds server.
S102: the video playback request of server mobile terminal receive, and portable terminal carried out authentication.
Portable terminal sends the video playback request to server, with acquisition request video content and broadcast.Server carries out authentication according to the video playback request that receives to the portable terminal that sends the video playback request.Judge according to the authentication result whether whether this mobile terminal user is validated user, promptly have the right of receiver, video content.
In one embodiment of the invention, server can be according to the mobile terminal user mark, waits like user's cell-phone number mobile terminal user is carried out authentication.
If server judges that mobile terminal user is a validated user, judge that then this portable terminal has the right of receiver, video content, accept the video playback request of portable terminal; Otherwise, judge that this portable terminal does not have the right of receiver, video content, the video playback request of refusal portable terminal.
S103: after portable terminal passes through authentication; Server is selected corresponding video content to be sent to portable terminal according to the playing request of portable terminal to play for portable terminal, and server is sent to portable terminal with selected video content corresponding advertising content.
When server judges that portable terminal passes through authentication; After judging that promptly portable terminal is validated user, server is accepted the video playback request of portable terminal and is selected corresponding video content and be sent to portable terminal with the video content corresponding advertising content according to the video playback request.Simultaneously, server can obtain user's relevant information, for example user's phone number, e-mail connection mode and send the adoptable contact method of ad content to portable terminal.
In one embodiment of the invention, server can will be sent to portable terminal with the video content corresponding advertising content through modes such as note, multimedia message or Emails.
After portable terminal receives ad content, the information stores such as link of the index of ad content, ad content, ad content is local at portable terminal, check when needed, retrieve in order to the user.
Portable terminal has the two-way channel with mobile network's base station communication, comprises mobile communication up channel and mobile communication up channel.Wherein, the transmittability of mobile communication downlink channel is big, can be to user's transmitted image, video information etc.
Server can push to portable terminal with ad content through one of following dual mode:
1) server embeds video content with ad content, is sent to portable terminal through the mobile communication downlink channel;
2) server is sent to portable terminal through the mobile communication downlink channel respectively with video content and ad content.
Describe with reference to figure 2 below ad content is embedded the flow process that video content pushes.
As shown in Figure 2, through behind the authentication, server sends video content and is embedded in the ad content in the video content through the mobile communication downlink channel according to the requirement of portable terminal at portable terminal.For example, surfing Internet with cell phone is watched the video content that the Streaming Media form is play.The user is through the mobile terminal playing video content, and in order not influence the broadcast of video content, ad content is play on portable terminal with the form of information.Ad content can show at the periphery of the viewing area of video content, like the upper right corner of screen, not watch video content thereby can not influence the user.For example, video content can be a film, and ad content can be the information of certain product in the film, like a set of furniture in the film.
The user when watching video content, when interesting to picture in the video content or article, when hoping to understand more relevant information, can be through double-clicking or other modes activate the information with this picture or article corresponding advertising content.Portable terminal response user's request is presented to the user with the correspondent advertisement content through screen.
In one embodiment of the invention, when portable terminal does not find correspondent advertisement content or request when obtaining more multi-advertisement information, send the ad content playing request to server through the mobile communication up channel.Server is according to the ad content playing request that receives; Search is also obtained the relevant advertisements content; Then the ad content that searches is sent to portable terminal through the mobile communication downlink channel, this part ad content has more heterogeneous pass product information than the initial advertising message that embeds in the video content.Wherein, the transmitting time of ad content and the broadcast time of video content are separate, thereby the user can be after playing video content, and playing advertisements content more can not influence user's normal viewing video content when an opportunity arises.In one embodiment of the invention, ad content can be sent to portable terminal through note, multimedia message or E-mail mode.
In one embodiment of the invention; If server does not search the relevant information of the required ad content of user in inside; Can user's demand be sent to the side of having of this advertising message, perhaps between the portable terminal that the user side and the transmission of advertising message are asked, set up contact.
With reference to figure 3 flow process that video content and ad content push to portable terminal is respectively described below.
As shown in Figure 3, through behind the authentication, server sends video content according to the requirement of portable terminal through the mobile communication downlink channel, in video content, does not embed ad content at portable terminal.The user is through the mobile terminal playing video content, and in order not influence the broadcast of video content, ad content and video content send to portable terminal respectively.Ad content can send through mobile communication downlink channel and video content simultaneously, also can not send simultaneously with video content.And the transmitting time of ad content and the reproduction time of video are separate, do not watch video content thereby can not influence the user.
The user when watching video content, when interesting to picture in the video content or article, when hoping to understand more relevant information, can be through double-clicking or this picture of other modes or article.Portable terminal response user's request is presented to the user with the correspondent advertisement content through screen.
In one embodiment of the invention, when portable terminal does not find correspondent advertisement content or request when obtaining more multi-advertisement information, send the ad content playing request to server through the mobile communication up channel.Server is searched for and is obtained the relevant advertisements content and then the ad content that searches is sent to portable terminal with existing relevant ad content through the mobile communication downlink channel according to the ad content playing request that receives.Because the broadcast time of the transmitting time of ad content and video content is separate, thereby the user can be after playing video content, and playing advertisements content more can not influence user's normal viewing video content when an opportunity arises.In one embodiment of the invention, ad content can be sent to portable terminal through note, multimedia message or E-mail mode.
Server can send to the producer and corresponding product supplier of product for the interest of product with the form of user's operation report with the user, thereby makes producer and the understanding user's of product supplier the demand and the popularity of product etc.
In one embodiment of the invention; If server does not search the relevant information of the required ad content of user in inside; Can user's demand be sent to the side of having of this advertising message, perhaps between the portable terminal that the user side and the transmission of advertising message are asked, set up contact.
For having CMMB (China Mobile Multimedia Broadcasting; China Mobile multimedia broadcasting) portable terminal of receiving function; Except having mobile communication up channel and mobile communication up channel, also have the broadcast reception channel, wherein the broadcast reception channel is a down channel; Can receive the information that the forms of broadcasting are sent, for example CMMB TV programme etc.
Server can push to portable terminal with ad content through one of following dual mode:
1) server embeds video content with ad content, is sent to portable terminal through the broadcast reception channel;
2) server is sent to portable terminal with video content through the broadcast reception channel, and ad content is sent to portable terminal through the mobile communication downlink channel.
Describe with reference to figure 4 below ad content is embedded the flow process that video content pushes.
As shown in Figure 4, for the portable terminal with CMMB function, through behind the authentication, portable terminal is identified as the legal reception user of CMMB at portable terminal.Server is sent to portable terminal with video content and the ad content that is embedded in the video content through the broadcast reception channel, and portable terminal can receive and the correct CMMB of demonstration signal.Video content is mobile digital multi-media broadcast program (CMMB program), for example film, TV programme, video, music etc.The user is through the mobile terminal playing video content, and in order not influence the broadcast of video content, ad content is play on portable terminal with the form of information.Ad content can show at the periphery of the viewing area of video content, like the upper right corner of screen, not watch video content thereby can not influence the user.For example, video content can be a film, and ad content can be the information of certain product in the film, like a set of furniture in the film.
The user when watching video content, when interesting to picture in the video content or article, when hoping to understand more relevant information, can be through double-clicking or other modes activate the information with this picture or article corresponding advertising content.Portable terminal response user's request is presented to the user with the correspondent advertisement content through screen.
In one embodiment of the invention, when portable terminal does not find correspondent advertisement content or request when obtaining more multi-advertisement information, send the ad content playing request to server through the mobile communication up channel.Server is according to the ad content playing request that receives; Search is also obtained the relevant advertisements content; Then the ad content that searches is sent to portable terminal through the mobile communication downlink channel, this part ad content has more heterogeneous pass product information than the initial advertising message that embeds in the video content.Wherein, the transmitting time of ad content and the broadcast time of video content are separate, thereby the user can be after playing video content, and playing advertisements content more can not influence user's normal viewing video content when an opportunity arises.In one embodiment of the invention, ad content can be sent to portable terminal through note, multimedia message or E-mail mode.
In one embodiment of the invention; If server does not search the relevant information of the required ad content of user in inside; Can user's demand be sent to the side of having of this advertising message, perhaps between the portable terminal that the user side and the transmission of advertising message are asked, set up contact.
Adopt above-mentionedly ad content is embedded video content to carry out push method, have the following advantages:
(1) user is at this product of the understanding of in video content, moving silentization, the video content of can interference user not viewing and admiring.
(2) carrier server can be given the user with the ad content directive sending according to the video playback request of portable terminal, through demand and user's characteristics of analysis user, makes ad content to carry out orientation according to user's characteristics and delivers.
(3) insertion of ad content is recessive, needn't arrange the special time spot.
With reference to figure 5 flow process that video content and ad content push to portable terminal is respectively described below.
As shown in Figure 5, for the portable terminal with CMMB function, through behind the authentication, portable terminal is identified as the legal reception user of CMMB at portable terminal.Server is sent to portable terminal with video content through the broadcast reception channel, and portable terminal can receive and the correct CMMB of demonstration signal.Video content is mobile digital multi-media broadcast program (CMMB program), for example film, TV programme, video, music etc.In video content, do not embed ad content.The user is through the mobile terminal playing video content, and in order not influence the broadcast of video content, ad content and video content send to portable terminal respectively.Ad content can send through mobile communication downlink channel and video content simultaneously, also can not send simultaneously with video content.In one embodiment of the invention, ad content can be when video content be play, play before or play after send to portable terminal.And the transmitting time of ad content and the reproduction time of video are separate, do not watch video content thereby can not influence the user.
In one embodiment of the invention, ad content can be sent to portable terminal through note, multimedia message or E-mail mode.
The user when watching video content, when interesting to picture in the video content or article, when hoping to understand more relevant information, can be through double-clicking or this picture of other modes or article.Portable terminal response user's request is presented to the user with the correspondent advertisement content through screen.
In one embodiment of the invention, when portable terminal does not find correspondent advertisement content or request when obtaining more multi-advertisement information, send the ad content playing request to server through the mobile communication up channel.Server is searched for and is obtained the relevant advertisements content and then the ad content that searches is sent to portable terminal with existing relevant ad content through the mobile communication downlink channel according to the ad content playing request that receives.Because the broadcast time of the transmitting time of ad content and video content is separate, thereby the user can be after playing video content, and playing advertisements content more can not influence user's normal viewing video content when an opportunity arises.
Server can send to the producer and corresponding product supplier of product for the interest of product with the form of user's operation report with the user, thereby makes producer and the understanding user's of product supplier the demand and the popularity of product etc.
In one embodiment of the invention; If server does not search the relevant information of the required ad content of user in inside; Can user's demand be sent to the side of having of this advertising message, perhaps between the portable terminal that the user side and the transmission of advertising message are asked, set up contact.
Adopt above-mentioned with ad content and video content difference push method; Though ad content is at that time along with main contents transmit; But the interactive mode that is provided, computing, search, storage, communication capacity that application server is powerful can better response and the demand that satisfies the user; And can user and service of goods provider be connected, help products & services provider and carry out confined goods service popularization targetedly.
According to the method to the mobile terminal directional pushed advertisement of the embodiment of the invention, can push video content to user's orientation, and ad content that can be relevant according to user's demand directional push video content.When ad content is presented to portable terminal, can not watch video content by interference user.When the user watches video content, related content has been had to get information about, help to strengthen the interest of user for ad content.Ad content can carry out directed propelling movement to user's request; With strong points; And ad content does not need special reproduction time, thereby under the situation of interference user normal viewing video content not, reaches the purpose of exploitation content; The effect of publicity is good, can also bring profit model for mobile operator.
With reference to figure 6 server 600 to the mobile terminal directional pushed advertisement that the embodiment of the invention provides is described below.
As shown in Figure 6, comprise matching module 610, authentication module 620 and communication module 630 according to the server 600 to the mobile terminal directional pushed advertisement of the embodiment of the invention.In one embodiment of the invention, server can be the high in the clouds server.
Video content and ad content that matching module 610 will supply the user to play mate.Video content is the program that customer requirements is play, and ad content is the information beyond the video content.In ad content, comprise a plurality of advertising messages, wherein each advertising message all with a video content among scene or article coupling.Wherein, advertising message can comprise that scene or the introduction of article, the web page interlinkage relevant with scene or article or the query requests of being correlated with scene or article in the video content links, for example ad content such as product information, enterprises propagandist.
Portable terminal sends the video playback request to communication module 630, with acquisition request video content and broadcast.The video playback request that authentication module 620 receives according to communication module 630; Portable terminal to sending the video playback request carries out authentication; And judge according to the authentication result whether whether this mobile terminal user is validated user, promptly have the right of receiver, video content.
In one embodiment of the invention, authentication module 620 can be according to the mobile terminal user mark, waits like user's cell-phone number mobile terminal user is carried out authentication.
If authentication module 620 judges that mobile terminal user is a validated user, judge that then this portable terminal has the right of receiver, video content, accept the video playback request of portable terminal; Otherwise authentication module 620 judges that this portable terminal does not have the right of receiver, video content, the video playback request of refusal portable terminal.
When authentication module 620 judges that portable terminal passes through authentication; After judging that promptly portable terminal is validated user; Accept the video playback request of portable terminal, communication module 630 is selected corresponding video content and is sent to portable terminal with the video content corresponding advertising content according to the video playback request.Simultaneously, communication module 630 can be obtained user's relevant information, for example user's phone number, e-mail connection mode and send the adoptable contact method of ad content to portable terminal.
In one embodiment of the invention, communication module 630 can will be sent to portable terminal with the video content corresponding advertising content through modes such as note, multimedia message or Emails.
After portable terminal receives ad content, the information stores such as link of the index of ad content, ad content, ad content is local at portable terminal, check when needed, retrieve in order to the user.
Portable terminal has the two-way channel with mobile network's base station communication, comprises mobile communication up channel and mobile communication up channel.Wherein, the transmittability of mobile communication downlink channel is big, can be to user's transmitted image, video information etc.
Communication module 630 can push to portable terminal with ad content through one of following dual mode:
1) ad content is embedded video content, be sent to portable terminal through the mobile communication downlink channel;
2) video content and ad content are sent to portable terminal through the mobile communication downlink channel respectively.
Communication module 630 embeds video content with ad content, and the idiographic flow that is sent to portable terminal through the mobile communication downlink channel is described below.Through behind the authentication, communication module 630 is sent video content and is embedded in the ad content in the video content through the mobile communication downlink channel according to the requirement of portable terminal at portable terminal.For example, surfing Internet with cell phone is watched the video content that the Streaming Media form is play.The user is through the mobile terminal playing video content, and in order not influence the broadcast of video content, ad content is play on portable terminal with the form of information.Ad content can show at the periphery of the viewing area of video content, like the upper right corner of screen, not watch video content thereby can not influence the user.For example, video content can be a film, and ad content can be the information of certain product in the film, like a set of furniture in the film.
The user when watching video content, when interesting to picture in the video content or article, when hoping to understand more relevant information, can be through double-clicking or other modes activate the information with this picture or article corresponding advertising content.Portable terminal response user's request is presented to the user with the correspondent advertisement content through screen.
In one embodiment of the invention, when portable terminal does not find correspondent advertisement content or request when obtaining more multi-advertisement information, send the ad content playing request to communication module 630 through the mobile communication up channel.Communication module 630 is according to the ad content playing request that receives; Search is also obtained the relevant advertisements content; Then the ad content that searches is sent to portable terminal through the mobile communication downlink channel, this part ad content has more heterogeneous pass product information than the initial advertising message that embeds in the video content.Wherein, the transmitting time of ad content and the broadcast time of video content are separate, thereby the user can be after playing video content, and playing advertisements content more can not influence user's normal viewing video content when an opportunity arises.In one embodiment of the invention, ad content can be sent to portable terminal through note, multimedia message or E-mail mode.
In one embodiment of the invention; If communication module 630 does not search the relevant information of the required ad content of user in inside; Can user's demand be sent to the side of having of this advertising message, perhaps between the portable terminal that the user side and the transmission of advertising message are asked, set up contact.
Communication module 630 is described below video content and ad content respectively through the idiographic flow that the mobile communication downlink channel is sent to portable terminal.Through behind the authentication, communication module 630 is sent video content according to the requirement of portable terminal through the mobile communication downlink channel, in video content, does not embed ad content at portable terminal.The user is through the mobile terminal playing video content, and in order not influence the broadcast of video content, ad content and video content send to portable terminal respectively.Ad content can send through mobile communication downlink channel and video content simultaneously, also can not send simultaneously with video content.And the transmitting time of ad content and the reproduction time of video are separate, do not watch video content thereby can not influence the user.
The user when watching video content, when interesting to picture in the video content or article, when hoping to understand more relevant information, can be through double-clicking or this picture of other modes or article.Portable terminal response user's request is presented to the user with the correspondent advertisement content through screen.
In one embodiment of the invention, when portable terminal does not find correspondent advertisement content or request when obtaining more multi-advertisement information, send the ad content playing request to communication module 630 through the mobile communication up channel.Communication module 630 is searched for and is obtained the relevant advertisements content and then the ad content that searches is sent to portable terminal with existing relevant ad content through the mobile communication downlink channel according to the ad content playing request that receives.Because the broadcast time of the transmitting time of ad content and video content is separate, thereby the user can be after playing video content, and playing advertisements content more can not influence user's normal viewing video content when an opportunity arises.In one embodiment of the invention, ad content can be sent to portable terminal through note, multimedia message or E-mail mode.
Communication module 630 can send to the producer and corresponding product supplier of product for the interest of product with the form of user's operation report with the user, thereby makes producer and the understanding user's of product supplier the demand and the popularity of product etc.
In one embodiment of the invention; If communication module 630 does not search the relevant information of the required ad content of user in inside; Can user's demand be sent to the side of having of this advertising message, perhaps between the portable terminal that the user side and the transmission of advertising message are asked, set up contact.
For having CMMB (China Mobile Multimedia Broadcasting; China Mobile multimedia broadcasting) portable terminal of receiving function; Except having mobile communication up channel and mobile communication up channel, also have the broadcast reception channel, wherein the broadcast reception channel is a down channel; Can receive the information that the forms of broadcasting are sent, for example CMMB TV programme etc.
Communication module 630 can push to portable terminal with ad content through one of following dual mode:
1) ad content embeds video content, is sent to portable terminal through the broadcast reception channel;
2) video content is sent to portable terminal through the broadcast reception channel, ad content is sent to portable terminal through the mobile communication downlink channel.
For the portable terminal with CMMB receiving function, communication module embeds video content with ad content and is described below through the idiographic flow that the broadcast reception channel is sent to portable terminal.For the portable terminal with CMMB function, through behind the authentication, portable terminal is identified as the legal reception user of CMMB at portable terminal.Communication module 630 is sent to portable terminal with video content and the ad content that is embedded in the video content through the broadcast reception channel, and portable terminal can receive and the correct CMMB of demonstration signal.Video content is mobile digital multi-media broadcast program (CMMB program), for example film, TV programme, video, music etc.The user is through the mobile terminal playing video content, and in order not influence the broadcast of video content, ad content is play on portable terminal with the form of information.Ad content can show at the periphery of the viewing area of video content, like the upper right corner of screen, not watch video content thereby can not influence the user.For example, video content can be a film, and ad content can be the information of certain product in the film, like a set of furniture in the film.
The user when watching video content, when interesting to picture in the video content or article, when hoping to understand more relevant information, can be through double-clicking or other modes activate the information with this picture or article corresponding advertising content.Portable terminal response user's request is presented to the user with the correspondent advertisement content through screen.
In one embodiment of the invention, when portable terminal does not find correspondent advertisement content or request when obtaining more multi-advertisement information, send the ad content playing request to communication module 630 through the mobile communication up channel.Communication module 630 is according to the ad content playing request that receives; Search is also obtained the relevant advertisements content; Then the ad content that searches is sent to portable terminal through the mobile communication downlink channel, this part ad content has more heterogeneous pass product information than the initial advertising message that embeds in the video content.Wherein, the transmitting time of ad content and the broadcast time of video content are separate, thereby the user can be after playing video content, and playing advertisements content more can not influence user's normal viewing video content when an opportunity arises.In one embodiment of the invention, ad content can be sent to portable terminal through note, multimedia message or E-mail mode.
In one embodiment of the invention; If communication module 630 does not search the relevant information of the required ad content of user in inside; Can user's demand be sent to the side of having of this advertising message, perhaps between the portable terminal that the user side and the transmission of advertising message are asked, set up contact.
Communication module 630 embeds video content with ad content and pushes, and has the following advantages:
(1) user is at this product of the understanding of in video content, moving silentization, the video content of can interference user not viewing and admiring.
(2) server can be given the user with the ad content directive sending according to the video playback request of portable terminal, through demand and user's characteristics of analysis user, makes ad content to carry out orientation according to user's characteristics and delivers.
(3) insertion of ad content is recessive, needn't arrange the special time spot.
For the portable terminal with CMMB receiving function, communication module 630 is described below the idiographic flow that video content and ad content push to portable terminal respectively.For the portable terminal with CMMB function, through behind the authentication, portable terminal is identified as the legal reception user of CMMB at portable terminal.Communication module 630 is sent to portable terminal with video content through the broadcast reception channel, and portable terminal can receive and the correct CMMB of demonstration signal.Video content is mobile digital multi-media broadcast program (CMMB program), for example film, TV programme, video, music etc.In video content, do not embed ad content.The user is through the mobile terminal playing video content, and in order not influence the broadcast of video content, ad content and video content send to portable terminal respectively.Ad content can send through mobile communication downlink channel and video content simultaneously, also can not send simultaneously with video content.In one embodiment of the invention, ad content can be when video content be play, play before or play after send to portable terminal.And the transmitting time of ad content and the reproduction time of video are separate, do not watch video content thereby can not influence the user.
In one embodiment of the invention, ad content can be sent to portable terminal through note, multimedia message or E-mail mode.
The user when watching video content, when interesting to picture in the video content or article, when hoping to understand more relevant information, can be through double-clicking or this picture of other modes or article.Portable terminal response user's request is presented to the user with the correspondent advertisement content through screen.
In one embodiment of the invention, when portable terminal does not find correspondent advertisement content or request when obtaining more multi-advertisement information, send the ad content playing request to communication module 630 through the mobile communication up channel.Communication module 630 is searched for and is obtained the relevant advertisements content and then the ad content that searches is sent to portable terminal with existing relevant ad content through the mobile communication downlink channel according to the ad content playing request that receives.Because the broadcast time of the transmitting time of ad content and video content is separate, thereby the user can be after playing video content, and playing advertisements content more can not influence user's normal viewing video content when an opportunity arises.
Communication module 630 can send to the producer and corresponding product supplier of product for the interest of product with the form of user's operation report with the user, thereby makes producer and the understanding user's of product supplier the demand and the popularity of product etc.
In one embodiment of the invention; If communication module 630 does not search the relevant information of the required ad content of user in inside; Can user's demand be sent to the side of having of this advertising message, perhaps between the portable terminal that the user side and the transmission of advertising message are asked, set up contact.
Communication module 630 is through pushing ad content and video content respectively; Though ad content is at that time along with main contents transmit; But the interactive mode that is provided, computing, search, storage, communication capacity that application server is powerful can better response and the demand that satisfies the user; And can user and service of goods provider be connected, help products & services provider and carry out confined goods service popularization targetedly.
According to the server to the mobile terminal directional pushed advertisement of the embodiment of the invention, can push video content to user's orientation, and ad content that can be relevant according to user's demand directional push video content.When ad content is presented to portable terminal, can not watch video content by interference user.When the user watches video content, related content has been had to get information about, help to strengthen the interest of user for ad content.Ad content can carry out directed propelling movement to user's request; With strong points; And ad content does not need special reproduction time, thereby under the situation of interference user normal viewing video content not, reaches the purpose of exploitation content; The effect of publicity is good, can also bring profit model for mobile operator.
In the description of this instructions, the description of reference term " embodiment ", " some embodiment ", " example ", " concrete example " or " some examples " etc. means the concrete characteristic, structure, material or the characteristics that combine this embodiment or example to describe and is contained at least one embodiment of the present invention or the example.In this manual, the schematic statement to above-mentioned term not necessarily refers to identical embodiment or example.And concrete characteristic, structure, material or the characteristics of description can combine with suitable manner in any one or more embodiment or example.
Although illustrated and described embodiments of the invention; For those of ordinary skill in the art; Be appreciated that under the situation that does not break away from principle of the present invention and spirit and can carry out multiple variation, modification, replacement and modification that scope of the present invention is accompanying claims and be equal to and limit to these embodiment.
Claims (26)
1. the method to the mobile terminal directional pushed advertisement is characterized in that, comprises the steps:
Server matees video content and ad content, comprises a plurality of advertising messages in the said ad content, wherein each advertising message all with a said video content among scene or article coupling;
Said server receives the video playback request of said portable terminal, and said portable terminal is carried out authentication;
After said portable terminal passes through authentication; Said server is selected corresponding video content to be sent to said portable terminal according to the playing request of said portable terminal to play for said portable terminal, and said server is sent to said portable terminal with selected video content corresponding advertising content.
2. the method to the mobile terminal directional pushed advertisement as claimed in claim 1; It is characterized in that, said advertising message comprise said scene or article introduction, or the web page interlinkage relevant or the query requests of being correlated with said scene or article with said scene or article link.
3. the method to the mobile terminal directional pushed advertisement as claimed in claim 1 is characterized in that, said server is sent to said portable terminal through note, multimedia message or Email with selected video content corresponding advertising content.
4. the method to the mobile terminal directional pushed advertisement as claimed in claim 1 is characterized in that said server embeds said video content with said ad content, and the mobile communication downlink channel through said portable terminal is sent to said portable terminal.
5. the method to the mobile terminal directional pushed advertisement as claimed in claim 4; It is characterized in that; Said ad content form with information on said portable terminal is play; When the said information of said mobile terminal activating, said server receives the ad content playing request of said portable terminal through the mobile communication up channel transmission of said portable terminal, and sends ad content through said mobile communication downlink channel to said portable terminal according to said ad content playing request; Wherein, the reproduction time of the transmitting time of said ad content and said video content is independently of one another.
6. the method to the mobile terminal directional pushed advertisement as claimed in claim 1 is characterized in that, said server is sent to said portable terminal through said mobile communication downlink passage respectively with said video content and said ad content.
7. the method to the mobile terminal directional pushed advertisement as claimed in claim 6; It is characterized in that; Said server receives and responds the ad content playing request that said portable terminal sends through said mobile communication up channel; Send ad content through said mobile communication downlink channel to said portable terminal, wherein, the transmitting time of said ad content and the reproduction time of said video content are independently of one another.
8. the method to the mobile terminal directional pushed advertisement as claimed in claim 7; It is characterized in that; Said server is searched for said ad content according to said ad content playing request; Send the related ad content of existing and said video content and search for the ad content that obtains to said portable terminal, and send user's operation report to the supplier of said ad content.
9. the method to the mobile terminal directional pushed advertisement as claimed in claim 1; It is characterized in that; Said server embeds said video content with said ad content; Broadcast reception channel through said portable terminal is sent to said portable terminal, and said video content is the mobile digital multi-media broadcast program.
10. the method to the mobile terminal directional pushed advertisement as claimed in claim 9; It is characterized in that; Said ad content form with information on said portable terminal is play; When the said information of said mobile terminal activating, said server receives the ad content playing request that said portable terminal sends through said mobile communication up channel, and sends ad content through said mobile communication downlink channel to said portable terminal according to said ad content playing request; Wherein, the reproduction time of the transmitting time of said ad content and said video content is independently of one another.
11. the method to the mobile terminal directional pushed advertisement as claimed in claim 1; It is characterized in that; Said server is sent to said portable terminal through the broadcast reception channel of said portable terminal with said video content, and through the mobile communication downlink channel of said portable terminal said ad content is sent to said portable terminal.
12. the method to the mobile terminal directional pushed advertisement as claimed in claim 11; It is characterized in that; Said server receives and responds the ad content playing request that said portable terminal sends through said mobile communication up channel; Send ad content through said mobile communication downlink channel to said portable terminal, wherein, the transmitting time of said ad content and the reproduction time of said video content are independently of one another.
13. the method to the mobile terminal directional pushed advertisement as claimed in claim 12; It is characterized in that; Said server is searched for said ad content according to said ad content playing request; Send the related ad content of existing and said video content and search for the ad content that obtains to said portable terminal, and send user's operation report to the supplier of said ad content.
14. the server to the mobile terminal directional pushed advertisement is characterized in that, comprising: matching module, authentication module and communication module,
Said matching module is used for said video content and said ad content are mated, and comprises a plurality of advertising messages in the said ad content, wherein each advertising message all with a said video content among scene or article coupling;
Said authentication module is used for after said communication module receives the propelling movement request from said portable terminal, said mobile terminal user being carried out authentication;
Said communication module is after said authentication module is passed through authentication; Select corresponding video content to be sent to said portable terminal according to the playing request of said portable terminal and play, and said communication module is sent to said portable terminal with selected video content corresponding advertising content for said portable terminal.
15. the server to the mobile terminal directional pushed advertisement as claimed in claim 14; It is characterized in that, said advertising message comprise said scene or article introduction, or the web page interlinkage relevant or the query requests of being correlated with said scene or article with said scene or article link.
16. the server to the mobile terminal directional pushed advertisement as claimed in claim 14 is characterized in that, said communication module is sent to said portable terminal through note, multimedia message or Email with selected video content corresponding advertising content.
17. the server to the mobile terminal directional pushed advertisement as claimed in claim 14; It is characterized in that; Said communication module embeds said video content with said ad content, and the mobile communication downlink channel through said portable terminal is sent to said portable terminal.
18. the server to the mobile terminal directional pushed advertisement as claimed in claim 17; It is characterized in that; Said ad content form with information on said portable terminal is play; When the said information of said mobile terminal activating, said communication module receives the ad content playing request of said portable terminal through the mobile communication up channel transmission of said portable terminal, and sends ad content through said mobile communication downlink channel to said portable terminal according to said ad content playing request; Wherein, the reproduction time of the transmitting time of said ad content and said video content is independently of one another.
19. the server to the mobile terminal directional pushed advertisement as claimed in claim 14 is characterized in that, said communication module is sent to said portable terminal through said mobile communication downlink passage respectively with said video content and said ad content.
20. the server to the mobile terminal directional pushed advertisement as claimed in claim 19; It is characterized in that; Said communication module receives and responds the ad content playing request that said portable terminal sends through said mobile communication up channel; Send ad content through said mobile communication downlink channel to said portable terminal, wherein, the transmitting time of said ad content and the reproduction time of said video content are independently of one another.
21. the server to the mobile terminal directional pushed advertisement as claimed in claim 20; It is characterized in that; Said communication module is searched for said ad content according to said ad content playing request; Send the related ad content of existing and said video content and search for the ad content that obtains to said portable terminal, and send user's operation report to the supplier of said ad content.
22. the server to the mobile terminal directional pushed advertisement as claimed in claim 14; It is characterized in that; Said communication module embeds said video content with said ad content; Broadcast reception channel through said portable terminal is sent to said portable terminal, and said video content is the mobile digital multi-media broadcast program.
23. the server to the mobile terminal directional pushed advertisement as claimed in claim 22; It is characterized in that; Said ad content form with information on said portable terminal is play; When the said information of said mobile terminal activating, said communication module receives the ad content playing request that said portable terminal sends through said mobile communication up channel, and sends ad content through said mobile communication downlink channel to said portable terminal according to said ad content playing request; Wherein, the reproduction time of the transmitting time of said ad content and said video content is independently of one another.
24. the server to the mobile terminal directional pushed advertisement as claimed in claim 14; It is characterized in that; Said communication module is sent to said portable terminal through the broadcast reception channel of said portable terminal with said video content, and through the mobile communication downlink channel of said portable terminal said ad content is sent to said portable terminal.
25. the server to the mobile terminal directional pushed advertisement as claimed in claim 24; It is characterized in that; Said communication module receives and responds the ad content playing request that said portable terminal sends through said mobile communication up channel; Send ad content through said mobile communication downlink channel to said portable terminal, wherein, the transmitting time of said ad content and the reproduction time of said video content are independently of one another.
26. the server to the mobile terminal directional pushed advertisement as claimed in claim 25; Said communication module is searched for said ad content according to said ad content playing request; Send the related ad content of existing and said video content and search for the ad content that obtains to said portable terminal, and send user's operation report to the supplier of said ad content.
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| Application Number | Priority Date | Filing Date | Title |
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| CN2011101102070A CN102760270A (en) | 2011-04-26 | 2011-04-26 | Method and server for directionally pushing advertisements to mobile terminal |
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| CN2011101102070A CN102760270A (en) | 2011-04-26 | 2011-04-26 | Method and server for directionally pushing advertisements to mobile terminal |
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| CN102760270A true CN102760270A (en) | 2012-10-31 |
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Application publication date: 20121031 |