CN101159756A - Outdoor advertisement service implementing method, device and system - Google Patents
Outdoor advertisement service implementing method, device and system Download PDFInfo
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- CN101159756A CN101159756A CN200710166550.0A CN200710166550A CN101159756A CN 101159756 A CN101159756 A CN 101159756A CN 200710166550 A CN200710166550 A CN 200710166550A CN 101159756 A CN101159756 A CN 101159756A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/60—Network streaming of media packets
- H04L65/75—Media network packet handling
- H04L65/762—Media network packet handling at the source
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/53—Network services using third party service providers
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/60—Network streaming of media packets
- H04L65/61—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio
- H04L65/611—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio for multicast or broadcast
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Abstract
The invention discloses a method, a device and a system for achieving outdoor advertisement service. The method comprises acquiring an advertisement content list through an advertisement service management system, and programming an advertisement program list for an advertisement machine terminal; and in realtime transmitting the advertisement content to the advertisement machine according to the programming sequence of the program list and in the format of streaming media. The advertisement service management system also executes edition, correlation, updating, and transmission of rolling titles and image and flash advertisement related to corresponding advertisement playing program list. The proposal provided by the invention can achieve the realtime monitor and statistics of advertisement content and achieve the control of advertisement content by combining the advertisement content with the IPTV media content according to requirement.
Description
Technical field
The present invention relates to the Computers and Communication technical field, relate in particular to a kind of outdoor advertisement service implementation method, Apparatus and system.
Background technology
In recent years, domestic advertising machine industry has obtained development rapidly, and the price that has benefited from LCD TV on the one hand declines to a great extent, and the cost that advertisement machine is installed is more and more lower; Then be that the demand of advertisement is increasing because domestic commerce and consumer environment are more and more flourishing on the other hand.
Advertisement machine promptly is the advertisement player that dull and stereotyped (liquid crystal) display and media player are become one.The existing standalone version advertisement machine of present advertisement machine also has network edition advertisement machine.The media player of standalone version advertisement machine by off-line prestore media content and picture-text advertisement content are broadcast according to local broadcast strategy.Network edition advertisement machine then is by the play content of these advertisement machine of center management server unified management and issues broadcast strategy, and can accomplish down to hang the unified maintenance and management of advertisement machine.
The standalone version advertisement machine generally adopts the media player form of the integrated off-line of LCD TV, media player adopts embedded OS more, by such as super disc storage cards such as (SD, Super Disc) as the media store medium, can support the broadcast of multiple media formats file.The standalone version advertisement machine generally realizes the renewal of media file by manual type, support local broadcast strategy, can insert strategy according to playlist or timing and play ad content.The standalone version advertisement machine is play except the support media file, also supports the displaying of roll titles mostly, regularly carries out the broadcast of text advertisements content by the text mode that presets.Standalone version advertisement machine majority can also be controlled by time block, manages the timed power on/off of LCD TV and media player simultaneously.
Network edition advertisement machine scheme is to realize by the broadband advertisement play system that the head end management system cooperates with the terminal media player.The broadband advertisement play system is transferred to ad contents such as vision signal, audio signal and roll titles the player of network edition advertisement machine by broadband network, store in the storage medium of player, convert ad content to vision signal by player then and broadcast.This broadcast mode not only can be managed concentratedly and telemanagement, can also upgrade ad content at any time.The set-top box of advertisement machine can be supported various video voice playing standard, and Network Transmission is supported standard network host-host protocols such as HTTP, FTP.The broadband advertisement play system is based on management, broadcast strategy management and the content distribution that broadband network carries out program, and advertising programme downloads to by broadband networks and carries out advertisement in the storage medium such as media player hard disk and play.
As shown in Figure 1, for network advertising machine system configuration schematic diagram in the prior art, comprise advertising programme manufacturing system, remote terminal management system and advertisement machine terminal.Finish the work such as layout, making, media format conversion of ad content by the advertising programme manufacturing system, provide advertising programme manufacturing system remote content to inject the terminal addressing, the management such as timed power on/off, timing dormancy of advertisement machine terminal and integrated liquid crystal display screen thereof are provided simultaneously.
The workflow that existing advertisement machine terminal system is concrete is as follows:
1, the keeper finishes editor, transcoding, the programme making of ad content in the ad content manufacturing system;
2, the keeper finishes the editor of picture-text advertisement content, the editor of roll titles in the ad content manufacturing system, can make at the advertisement machine terminal of certain specific region;
3, after advertisement machine terminal was reached the standard grade, in the registration of remote terminal management system, the advertisement machine terminal network address and its uniquely identified corresponding relation were known in system;
4, the keeper downloads its corresponding playlist, graph-text content, scrolling information, the media advertisement file corresponding with playlist according to advertisement machine terminal location field notice advertisement machine terminal with FTP mode or alternate manner;
5, after advertisement machine terminal is downloaded and finished, trigger playback of media files and graph text information displaying according to playlist;
6, keeper's update playing tabulation and media content, notice respective advertisement machine terminal is the content file and the playlist of down loading updating again, and advertisement machine terminal comes into force and plays at preset time in the renewal back that finishes.
Network advertising machine of the prior art system, ad content adopts downloading mode to be distributed to advertisement machine terminal, can not accomplish real real time content update playing, must wait for after update content downloads to this locality and could play fresh content.Play content can only be the media content that is confined to preset simultaneously, can't visit the business of live content and other types.In addition, the local storage medium that the media player of such advertisement machine terminal still needs to depend on advertisement machine terminal is preserved media content, and the local memory capacity of advertisement machine terminal will directly influence the quantity and the quality of the ad content of playing.
Summary of the invention
The embodiment of the invention provides a kind of outdoor advertisement service implementation method, Apparatus and system, in order to solve the problem that can't play ad content in the prior art in real time.
A kind of outdoor advertisement service implementation method, this method comprises:
Advertisement service management system obtains the ad content tabulation, at advertisement machine terminal layout advertisement broadcast program list;
With described ad content according to the layout sequence of advertisement broadcast program list with the form of Streaming Media real-time send to advertisement machine terminal.
A kind of outdoor advertisement service implementation method, this method comprises:
Advertisement service management system obtains ad content tabulation, at advertisement machine terminal layout advertisement broadcast program list, and sends to advertisement machine terminal;
Receive the advertisement playing request of advertisement machine terminal, obtain the correspondent advertisement content according to advertisement broadcast program single transmit, with the form of Streaming Media real-time send to advertisement machine terminal.
A kind of outdoor advertisement service player method, this method comprises:
Advertisement machine terminal is received the advertisement broadcast program list at described advertisement machine terminal layout that advertisement service management system sends;
According to the advertising broadcast programme to described advertisement service management system request ad content;
Receive the ad content that described advertisement service management system issues with the Streaming Media form in real time, carry out the broadcast of ad content.
A kind of outdoor advertisement service management system, this device comprises:
The advertising business administrative unit is used for the ad content broadcast program list of different advertisement machine terminals or advertisement machine terminal group is carried out layout and transmission;
The content Dispatching Unit is used to receive described advertisement broadcast program list, sends the advertisement broadcast program list that is received to advertisement machine terminal in real time with the form of Streaming Media.
A kind of outdoor advertising playing device, this device comprises:
The programme acquiring unit is used for obtaining ad content broadcast program list to advertisement service management system;
The content play unit is used for according to described advertisement broadcast program list request advertisement service management system with Streaming Media form real time down ad content; With the ad content of the real-time receiving advertisement business management system of the form of Streaming Media, and play according to described advertisement broadcast program single transmit.
A kind of advertisement machine terminal comprises:
The set-top box main control unit, acceptance comes from the power control signal of advertisement service management system, resolves and sends;
The set-top box energy supply control module is accepted the power control signal from the set-top box main control unit, resolves and sends;
Set-top box power supply integrated system, integrated set-top box power-supply system and liquid crystal display screen power-supply system are carried out power supply control according to the control signal that receives from the set-top box energy supply control module.
A kind of outdoor advertising Play System comprises outdoor advertisement service management system and outdoor advertisement service playing device, wherein,
Described outdoor advertisement service management system, be used to obtain the ad content tabulation, at advertisement machine terminal layout advertisement broadcast program list, give advertisement machine terminal with described advertisement broadcast program single transmit, receive the request of advertisement machine terminal, send described ad content to advertisement machine terminal in real time with the form of Streaming Media according to the ad content of described advertisement broadcast program single transmit; Or ad content is sent to advertisement machine terminal in real time with the form of Streaming Media according to the layout sequence of advertisement broadcast program list.
Described advertisement machine terminal is used for according to the advertisement broadcast program list request advertisement service management system that receives from described advertisement service management system with Streaming Media form real time down ad content; With the ad content of the real-time receiving advertisement business management system of the form of Streaming Media, and play according to described advertisement broadcast program single transmit.
The embodiment of the invention is obtained the ad content tabulation by advertisement service management system, at advertisement machine terminal layout advertisement broadcast program list; With described ad content according to the layout sequence of advertisement broadcast program list with the form of Streaming Media real-time send to advertisement machine terminal.Advertisement service management system also carry out with the editor of the roll titles of correspondent advertisement broadcast program simple correlation and picture animated advertising content, related, upgrade and issue.The solution of the present invention can be utilized existing Web TV (IPTV, Internet Protocol) system realizes the real-time edition and the renewal of advertising business, realization is to the real-time monitoring and the statistics of ad content, and can as required ad content be combined with the media content of IPTV, realize control to advertising business.
Description of drawings
Fig. 1 is a network advertising machine system configuration schematic diagram in the prior art;
The main realization principle flow chart of the advertising business implementation method that Fig. 2 provides for the embodiment of the invention 1;
The advertisement machine terminal that Fig. 3 provides for the embodiment of the invention 1 carries out the method realization principle flow chart that advertisement is play;
Fig. 4 realizes schematic diagram for the advertising business implementation method that the embodiment of the invention 2 provides;
Fig. 5 realizes schematic diagram for the advertisement machine terminal visit advertising business method that the embodiment of the invention 3 provides;
Fig. 6 realizes schematic diagram for the advertisement machine terminal management method that the embodiment of the invention 4 provides;
The primary structure schematic diagram of the advertisement play system that Fig. 7 provides for the embodiment of the invention 5;
The primary structure schematic diagram of the advertising business administrative unit that Fig. 8 provides for the embodiment of the invention 6;
The primary structure schematic diagram of the advertisement machine terminal that Fig. 9 provides for the embodiment of the invention 7;
The primary structure schematic diagram of the advertisement machine terminal that Figure 10 provides for the embodiment of the invention 8.
Embodiment
The embodiment of the invention realizes network type outdoor media advertising business by the IPTV system.As advertisement service management system, adopt the integrated IPTV set-top box of LCD TV by the IPTV platform, realize network type outdoor advertising Play System as advertisement machine terminal.
The embodiment of the invention is to increase advertisement service management system on existing IPTV system platform, with the IPTV system platform as advertisement service management system, finish tactical management for ad content layout, issue, broadcast, and finish functions such as picture-text advertisement information content management, picture-text advertisement information and video content associate management, SOT state of termination monitoring, power management, advertisement machine terminal is then realized the broadcast of ad content and representing of picture-text advertisement content, and accepts the management of IPTV advertisement service management system.
Be explained in detail to the main realization principle of embodiment of the invention technical scheme, embodiment and to the beneficial effect that should be able to reach below in conjunction with each accompanying drawing.
Embodiment 1:
Present embodiment provides a kind of outdoor advertisement service implementation method, and is as shown in Figure 2, specific as follows:
Advertisement service management system is distinguished layout advertisement broadcast program list at different advertisement machine terminals after obtaining the ad content tabulation, or with the advertisement machine terminal grouping, at different advertisement machine terminal group difference layout advertisement broadcast program lists.
Distinguish different advertisement machine terminals, can also can advertisement machine terminal be divided into groups according to the residing region of different advertisement machine terminals data separation according to different residing ground of advertisement machine terminal domain informations.At different advertisement machine terminals or advertisement machine terminal group layout advertisement broadcast program list.
Advertisement service management system obtains all advertisement machine terminal accounts and affiliated ground domain information, according to service needed, the relevant advertisements machine terminal layout of same region or same scope of business content is become a certain set of terminal, and give independently set of terminal sign of this advertisement machine terminal group, preserve and manage related advertisement machine terminal Accounts List in this advertisement machine terminal group.When the user logins, advertisement service management system is inquired about the set of terminal of this terminal correspondence according to the advertisement machine terminal account number, to obtain the advertisement broadcast program list of this advertisement machine terminal group correspondence, advertisement service management system can be that least unit is carried out programme, roll titles, the renewal of advertisement picture with the advertisement machine terminal group also.
Usually, advertisement machine terminal is to be distributed in outdoor different regions, and therefore, each advertisement machine terminal has differently domain information, and these ground domain informations can be used for distinguishing different advertisement machine terminals.For example, can according to the advertisement machine terminal that is in different blocks or commercial building towards customer group's difference, to the different advertisement machine terminals different advertisement broadcast program list of layout respectively, thereby make different advertisement machine terminals play different ad contents.Also can be at the specific advertisement broadcast program list of specific advertisement machine terminal layout.Accordingly, one group of advertisement machine terminal that also the ground domain information can be associated associates, and forms a plurality of advertisement machine terminal groups.For example, a plurality of advertisement machine terminals that are in a block together can be formed an advertisement machine terminal group because the ground domain information is close.Advertisement service management system can be according to different advertisement machine terminal group difference layout advertisement broadcast program lists.
Dan Weiyi ad content play sequence of the advertisement broadcast program here comprises reproduction time, playing sequence and the cycline rule of ad content.
Advertisement service management system can be according to advertisement broadcast program list, the correspondent advertisement content is directly sent to advertisement machine terminal, or advertisement machine terminal sends the advertisement playing request according to the advertisement broadcast program unilateral ad business management system that receives, advertisement service management system obtains the correspondent advertisement content, with the form of Streaming Media real-time send to advertisement machine terminal.
Advertisement service management system can generate virtual channel according to the layout sequence order of advertisement broadcast program list, and virtual channel is sent to advertisement machine terminal in the mode of Streaming Media.
Virtual channel is organized one group of advertising programme content exactly, is pushed to advertisement machine terminal in the multicast mode.The virtual channel mode can be together in series a plurality of ad contents according to the programme of correspondence, with the played in order ad content of programme definition.For advertisement machine terminal or advertisement machine terminal group, can obtain the ad content of similar direct broadcast band by the multicast mode, to improve the ad content utilization ratio of advertisement service management system so greatly, and only need the formed virtual channel of a collection of ad content collection of a programme correspondence just can provide media content service to the advertisement machine terminal or the advertisement machine terminal group of correspondence.
Optionally, advertisement service management system can be managed accordingly according to the advertisement broadcast program list of different advertisement machine terminals or advertisement machine terminal group correspondence.For example, advertisement service management system can be edited the roll titles content corresponding with ad content, and the correspondent advertisement content has certain corresponding relation in roll titles content and the programme on play time; Can also define the parameter such as rolling frequency, scrolling position, rolling duration of roll titles.Advertisement service management system can be edited the display advertising content that is associated with programme, the representing the position, represent size, represent duration etc. of definition display advertising content, if the display advertising content uses animated format to represent, can also define the information such as renewal frequency of animation effect.
The advertisement broadcast program list of certain advertisement machine terminal or advertisement machine terminal group correspondence can be revised, be upgraded to advertisement service management system at any time, and the strategy that comes into force that can define modification, upgrade, for example, after the advertisement broadcast program list of certain advertisement machine terminal or advertisement machine terminal group correspondence was made amendment, the strategy that can define modification came into force or comes into force after some time length.Corresponding advertisement machine terminal or advertisement machine terminal group will be upgraded advertisement broadcast program list according to the strategy that comes into force of correspondence, visit correspondent advertisement content.
Advertisement service management system is safeguarded the unique identification of current online advertisement machine terminal and the corresponding relation of the network address; Carry out management and control according to described corresponding relation to advertisement machine terminal.The unique identification of advertisement machine terminal can be the sign of IPTV user account number, set-top box account number or other the unique identification advertisement machine terminal of advertisement machine terminal.
Advertisement service management system mainly comprises the management and the control of advertisement machine terminal: advertisement service management system can be inquired about at any time at the running status of advertisement machine terminal, to determine the advertisement broadcast program list update strategy of correspondent advertisement machine terminal; Can also upgrade the ad content broadcast program list of advertisement machine terminal at any time as required, correspondent advertisement machine terminal is finished the broadcast of ad content according to the programme after upgrading; Advertisement service management system can be finished the power management of different advertisement machine terminals at the default mains switch machine time of advertisement machine terminal; Advertisement service management system can also authenticate the identity of advertisement machine terminal, just can connecting system by the advertisement machine terminal of authentication, and obtain advertisement broadcast program list and finish the broadcast of corresponding advertisement content; Advertisement service management system can also generate visit statistical report form and visit bill according to the Visitor Logs of advertisement machine terminal, finishes the accounting management to different advertisement machine terminals.
Sound, video resources such as that advertisement service management system can obtain is live, program request become its editor advertisement broadcast program list and issue advertisement machine terminal.
Ad content can be sent to advertisement machine terminal and play by common transmission network such as wideband IP network or cable TV networks.
Based on above-mentioned advertising business implementation method, the embodiment of the invention also provides a kind of advertisement machine terminal to carry out the method that advertisement is play, and is as shown in Figure 3, specific as follows:
Advertisement machine terminal can receive advertisement broadcast program list by common transmission network such as wideband IP network or cable TV networks.
Advertisement service management system also can send the correspondent advertisement content when sending advertisement broadcast program list, then advertisement machine terminal does not need to advertisement service management system request ad content.
Optionally, advertisement machine terminal need authenticate to advertisement service management system before receiving advertisement broadcast program list.Can authenticate to Service Control Unit by electronic program list (EPG, the ElectronicProgram Guide) unit of advertisement service management system.
Advertisement machine terminal when Service Control Unit sends authentication request, carries the information of opening an account such as ground Domain Properties, set-top box account number, IPTV user account number of this advertisement machine terminal by the EPG unit.After Service Control Unit receives the authentication request of advertisement machine terminal, examine this advertisement machine terminal corresponding service authorization message, and determine in view of the above whether this advertisement machine terminal authenticates and pass through.
After authentication was passed through, the EPG unit issued corresponding advertisement broadcast program list according to the advertisement machine terminal group under this advertisement machine terminal and plays for this advertisement machine terminal.
The EPG unit issues corresponding advertisement broadcast program list to behind this advertisement machine terminal, and this advertisement machine terminal obtains ad content and carries out the broadcast of ad content to the distribution of services unit according to described programme.
Service Control Unit generates advertisement machine terminal visit ad content and media content record, and sends to the advertising business administrative unit, and the advertising business administrative unit generates the visit statistical report form and generates visit bill etc. according to this Visitor Logs.
Optionally, in the above-mentioned advertising business control method, the advertising business administrative unit safeguards the unique identification of current online advertisement machine terminal and the corresponding relation of the network address, and utilizes this corresponding relation to realize management and control at particular advertisement machine terminal.The unique identification of advertisement machine terminal can be the sign of IPTV user account number, set-top box account number or other the unique identification advertisement machine terminal of advertisement machine terminal.The advertising business administrative unit can also be inquired about at the running status of correspondent advertisement machine terminal, and can upgrade the ad content broadcast program list at this advertisement machine terminal at any time, realizes at operations such as default mains switch machine times of this advertisement machine terminal.Advertisement service management system is by initiating status inquiry command, content update order, the power supply control command at certain advertisement machine terminal at advertisement service management system, with mode of unicast mentioned order is issued the IP address of this terminal correspondence by TCP/IP message, advertisement machine terminal is resolved above command messages and is finished corresponding action.For status inquiry command, advertisement machine terminal is by the corresponding Query Result of TCP/IP information reporting.For the content update order, advertisement machine terminal is finished the renewal of given content or playlist.For the power supply control command, corresponding preset switches machine and dormancy activation manipulation that advertisement machine terminal is finished.
The advertising business control method that present embodiment provided realizes web advertisement Play System by the IPTV system, compared to the existing network advertisement play system, can not need necessary terminal storage resource in the prior art scheme fully, has saved the terminal cost.Simultaneously, the existing network advertisement play system is to realize content update by the downloads ad media content to terminal, be not real time content renewal truly, and the method that present embodiment provides can really realize by head end management system real-time update terminal plays content.
Embodiment 2:
As shown in Figure 4, a kind of realization schematic diagram of the advertising business implementation method that provides for present embodiment, wherein each functional unit is the functional unit of advertisement service management system inside, and is specific as follows:
1, the content management units releasing advertisements content associated metadata of advertisement service management system comprises information such as title, protagonist, affiliated advertiser, and converts ad content to IPTV system discernible code check form;
Optionally, ad content being converted to the discernible code check form of IPTV system can finish by special-purpose transcoding instrument.
2, content management units is examined for the ad content that SP injects content management units, audit by after issued, ad content is injected the content Dispatching Unit;
3, content management units notice advertising business administrative unit activates this ad content and can use;
4, the advertising business administrative unit is information such as region under the advertisement machine terminal that operation support unit inquiry is opened an account;
5, the advertising business administrative unit is divided into groups the advertisement machine terminal of different regions, and terminal on the same group will be visited same ad content, and the advertising business administrative unit is carried out unified management to terminal on the same group;
6, the advertising business administrative unit is obtained all announced ad contents to content management units, selects different ad content and layout advertisement broadcast program list according to different set of terminal; Programmed programme will be sent to content management units;
7, the ad content that content management units will be finished the programme layout issues to the content Dispatching Unit, and the content Dispatching Unit generates virtual channel according to this programme, realizes the loop play of ad content;
8, SP manages accordingly at the advertisement broadcast program list of advertising business administrative unit according to different advertisement machine terminals or advertisement machine terminal group correspondence.For example, can edit the roll titles content corresponding with ad content, the roll titles content is corresponding or not corresponding with the virtual channel programs play time in the programme; Can also define the parameter such as rolling frequency, scrolling position, rolling duration of roll titles.The advertising business administrative unit can be edited relevant with programme or incoherent display advertising content, the representing the position, represent size, represent duration etc. of definition ad content, if the display advertising content uses animated format to represent, can also define the information such as renewal frequency of animation effect;
9, the advertising business administrative unit is pushed to the EPG unit with programmed ad content with advertisement machine terminal or advertisement machine terminal group attribute and ad content reproduction time sequential scheduling attribute, is used for final advertisement machine terminal and obtains and represent.
The method that present embodiment provides, can utilize existing IPTV system to realize the real-time control of advertising business, realization is to the real-time monitoring and the statistics of ad content, and can as required ad content be combined with the media content of IPTV, realizes the broadcast of advertising business.
Embodiment 3:
As shown in Figure 5, a kind of realization schematic diagram of the advertisement machine terminal visit advertising business method that provides for present embodiment, wherein each functional unit is the functional unit of advertisement service management system inside, and is specific as follows:
1, the advertisement machine terminal start, the information of opening an account such as advertisement machine terminal ground Domain Properties, set-top box account number, IPTV user account number of carrying is initiated authentication request to the EPG unit;
2, the mandate of advertisement machine terminal corresponding service is examined to Service Control Unit request authentification of user in the EPG unit;
The network address that this authentication message is carried the current distribution of this advertisement machine terminal with and sign such as affiliated region, set-top box account number, IPTV account number.
3, Service Control Unit is inquired about this advertisement machine terminal information and service authorization information to the operation support unit;
4, the business support unit returns the authorization message of advertisement machine terminal to the EPG unit;
5, after authentication was passed through, the EPG unit comprised graph text information, the transparent webpage of roll titles content or other display message according to the advertisement broadcast program list that the group under this advertisement machine terminal issues this advertisement machine terminal correspondence;
6, the ad content and the media content broadcast address of this advertisement machine terminal group under the EPG unit obtains, and to content Dispatching Unit request ad content and media content broadcast;
7, EPG unit matching Service Control Unit generates the record of advertisement machine terminal visit ad content and media content, and is synchronous to Advertising Management System, and the advertising business administrative unit generates the visit statistical report form and generates visit bill etc. according to this Visitor Logs.
The method that present embodiment provides can realize the visit of advertisement machine terminal to advertising business, and can realize the online authentication of advertisement machine terminal, has improved the efficient of advertisement machine terminal visit advertising business.
Embodiment 4:
As shown in Figure 6, present embodiment provides a kind of advertisement machine terminal management method, and wherein each functional unit is the functional unit of advertisement service management system inside, and is specific as follows:
1, the advertisement machine terminal start, the information such as its ground Domain Properties, set-top box account number, IPTV user account number of carrying are initiated register requirement to the EPG unit;
2, the EPG unit is to Service Control Unit request authentification of user, the network address of carrying the current distribution of this advertisement machine terminal with and sign such as affiliated region, set-top box account number, IPTV account number;
3, Service Control Unit returns the authorization message of advertisement machine terminal to the EPG unit, and returns to advertisement machine terminal by the EPG unit;
4, Service Control Unit is given the advertising business administrative unit synchronously with the uniquely identified correspondence relationship information of this end network address and its advertisement machine terminal;
Here, the unique identification of advertisement machine terminal can be the sign of IPTV user account number, set-top box account number or other the unique identification advertisement machine terminal of advertisement machine terminal.
5, the IPTV account number that the advertising business administrative unit obtains current this advertisement machine terminal with and network address correspondence relationship information, utilize this corresponding relation, can realize directly management at this advertisement machine terminal.
For example, the advertising business administrative unit can be inquired about (comprising: whether normal, the in progress advertisement virtual channel list inquiry of terminal operating, in progress graph-text content, the inquiry of graph-text content playlist, the inquiry of in progress roll titles content playlist etc.) at the running status of this advertisement machine terminal, can upgrade ad content playlist, realize at operations such as default mains switch machine times of this advertisement machine terminal at this advertisement machine terminal.
The method that present embodiment provides, can utilize existing IPTV system to realize real-time online management to advertisement machine terminal, and can finish real-time management and the control of system by the functions such as timed power on/off of advertising business administrative unit control advertisement machine terminal to advertisement machine terminal.
Embodiment 5:
Based on the above embodiments 1, the embodiment of the invention provides a kind of advertisement play system, as shown in Figure 7, this system is made up of advertisement service management system and advertisement machine terminal, advertisement service management system wherein mainly comprises advertising business administrative unit, operation support unit, content management units, Service Control Unit, content Dispatching Unit and EPG unit, and is specific as follows:
The advertising business administrative unit is used to realize list layout of ad content broadcast program and renewal for different advertisement machine terminals or advertisement machine terminal group, and is handed down to described content management units; Finish the editor of roll titles and picture animated advertising content, ad content is related with original video frequency program, layout and renewal; Realize the relationship safeguard between the online network address of advertisement machine terminal and its unique identification, the broadcast sound volume of Long-distance Control advertisement machine terminal, timed power on/off and function such as restart; The state of remote inquiry advertisement machine terminal; Ad content is play statistical report form generation, inquiry etc.;
The content Dispatching Unit receives described advertisement broadcast program list, sends the advertisement broadcast program list that is received to advertisement machine terminal in real time with the form of Streaming Media;
Optionally, advertisement service management system also comprises: content management units, be used for ad content being managed according to programme, and finish deletion and modification, and ad content is injected the content Dispatching Unit ad content; The metadata management that also is used for ad content, life cycle management of live, demand (telecommunication) service etc.;
Optionally, advertisement service management system also comprises: the EPG unit is used for information such as managing advertisement content service attribute and programme, channel list, terminal use's mandate;
Optionally, advertisement service management system also comprises: the operation support unit, be used to manage the concrete operation and the charging of every business, managing user information, define product, formulate professional preferential rule, generation advertising business statistical report form, finish and functions such as gray clearing;
Optionally, advertisement service management system also comprises: Service Control Unit is used for the logic control that managing advertisement machine terminal traffic uses, the authentication of finishing terminal and professional authentication, generates the life cycle etc. of terminal use's consumption record, management product and service;
Advertisement machine terminal is used to accept the management of described advertisement service management system; Obtain advertisement broadcast program list, the representing etc. of parsing broadcast, picture-text advertisement content of obtaining ad content and finishing ad content according to programme.
Embodiment 6:
Accordingly, as shown in Figure 8, the advertising business administrative unit in the foregoing description 5 further comprises ad content management subelement 511 and statistical report form subelement 512, and is specific as follows:
Ad content management subelement 511, be used for list layout of ad content broadcast program and renewal to different advertisement machine terminals or advertisement machine terminal group, and the editor who finishes roll titles and picture animated advertising content, ad content is related with original video frequency program, carry out again programme layout, upgrade and issue;
Statistical report form subelement 512 is used for the state of remote inquiry advertisement machine terminal, also is used for generation and inquiry that ad content is play statistical report form, and this form can be used as the foundation with advertisement SP clearing.
Optionally, above-mentioned advertising business administrative unit comprises that further terminal safeguards subelement 513 and terminal control sub unit 514:
Terminal is safeguarded subelement 513, is used to safeguard the network address of advertisement machine terminal and the corresponding relation between its unique identification;
Terminal control sub unit 514 is used for according to the network address of advertisement machine terminal and the corresponding relation between its unique identification, realizes broadcast sound volume, the timed power on/off of Long-distance Control advertisement machine terminal and restarts function etc.
Embodiment 7:
Accordingly, as shown in Figure 9, the advertisement machine terminal in the foregoing description 5 further comprises authentication ' unit 52l, programme acquiring unit 522, content play unit 523 and control unit 524, and is specific as follows:
Authentication ' unit 521 is used for sending authentication request to advertisement service management system;
Especially, authentication ' unit 521 authenticates to Service Control Unit by the EPG unit of advertisement service management system.When sending authentication request, carry the information of opening an account such as ground Domain Properties, set-top box account number, IPTV user account number of this advertisement machine terminal.After Service Control Unit receives the authentication request of advertisement machine terminal, examine this advertisement machine terminal corresponding service authorization message, and determine in view of the above whether this advertisement machine terminal authenticates and pass through.
Programme acquiring unit 522 is used for obtaining ad content broadcast program list to advertisement service management system;
Especially, programme acquiring unit 522 obtains advertisement broadcast program list to the EPG unit of advertisement service management system, and the EPG unit is according to the sending advertisement broadcast program list under network advertising machine of the advertisement machine terminal group under the advertisement machine terminal.
Content play unit 523 is used for obtaining ad content according to ad content broadcast program list, and plays;
Especially, content play unit 523 obtains and the programme corresponding advertising content to the content Dispatching Unit of advertisement service management system, ad content is resolved the back play.
Control unit 524 is used for the Long-distance Control of receiving advertisement business management system, finishes corresponding play operation.
Embodiment 8:
Each embodiment based on above-mentioned the invention provides a kind of advertisement machine terminal, as shown in figure 10, comprises set-top box main control unit 61, set-top box energy supply control module 62 and set-top box power supply integrated system 63, and is specific as follows:
Set-top box main control unit 61 is accepted to come from the power control signal of advertisement service management system and resolve, and 62 unifications of controller top box energy supply control module are controlled liquid crystal display screen power-supply system and set-top box power-supply system;
Set-top box energy supply control module 62 is accepted the power control signal from set-top box main control unit 61, and set-top box power supply integrated system 63 is carried out power supply control;
Set-top box power supply integrated system 63, integrated set-top box power-supply system and liquid crystal display screen power-supply system are carried out power supply control according to the control signal that receives from set-top box energy supply control module 62.
In the present embodiment, IPTV set-top box power-supply system and liquid crystal display screen power-supply system are integrated, by IPTV set-top box energy supply control module unified control liquid crystal display screen power module and IPTV set-top box power module.The IPTV set-top box accepts to come from the power control signal of advertising business administrative unit by network, and IPTV set-top box main control unit is resolved the unification of back control IPTV set-top box energy supply control module with the control signal that receives liquid crystal display screen power module and IPTV set-top box power module are controlled.
IPTV set-top box video/audio output interface is connected in all-in-one inside with liquid crystal display screen video/audio input interface, docks with the audio output interface type matching of looking that the IPTV set-top box provides according to the video/audio input interface type that liquid crystal display screen provides.
Above-mentioned advertisement machine terminal deployment scheme, can bring following beneficial effect:
1, can both control liquid crystal television power supply by advertisement service management system also can controller top box power supply, and by Long-distance Control, the standby simultaneously of set-top box and LCD TV recovers simultaneously, restarts simultaneously;
2, can support only by set-top box remote controller controller top box veneer and LCD TV;
3, can be supported in LCD TV output and the shared Ethernet interface of set-top box veneer output;
4, set-top box veneer and LCD TV are finished in complete machine inside and are looked audio cable and be connected, and integral machine outwards provides the analog audio-video interface, for example audio-video interface such as S terminal interface.
In sum, advertising business Play System that the embodiment of the invention provides and correspondent advertisement contents controlling method, realize the network advertising machine system by the IPTV system, compared to the existing network advertisement play system, can not need necessary terminal storage resource in the prior art scheme fully, saved the terminal cost.Simultaneously, the existing network advertisement play system is to realize content update by the downloads ad media content to terminal, be not real time content renewal truly, and the method that present embodiment provides can really realize by head end management system real-time update terminal plays content.
Obviously, those skilled in the art can carry out various changes and modification to the present invention and not break away from the spirit and scope of the present invention.Like this, if of the present invention these are revised and modification belongs within the scope of claim of the present invention and equivalent technologies thereof, then the present invention also is intended to comprise these changes and modification interior.
Claims (34)
1. an outdoor advertisement service implementation method is characterized in that, this method comprises:
Advertisement service management system obtains the ad content tabulation, at advertisement machine terminal layout advertisement broadcast program list;
Described ad content is sent to advertisement machine terminal according to the layout sequence of advertisement broadcast program list in real time with the form of Streaming Media.
2. the method for claim 1 is characterized in that, and is described at advertisement machine terminal layout advertisement broadcast program list, comprising:
At different advertisement machine terminal difference layout advertisement broadcast program lists; Or with the advertisement machine terminal grouping, at different advertisement machine terminal group difference layout advertisement broadcast program lists.
3. method as claimed in claim 2 is characterized in that, this method further comprises:
According to the different advertisement machine terminal of residing region data separation; Or different advertisement machine terminals is divided into groups according to residing ground domain information.
4. as the arbitrary described method of claim 1-3, it is characterized in that this method further comprises:
Described advertisement service management system generates virtual channel according to the layout sequence order of advertisement broadcast program list, by virtual channel ad content is sent to advertisement machine terminal in the mode of Streaming Media.
5. method as claimed in claim 4 is characterized in that, Dan Weiyi ad content play sequence of described advertisement broadcast program comprises reproduction time, playing sequence and the cycline rule of ad content.
6. method as claimed in claim 4 is characterized in that, this method further comprises:
Described advertisement service management system is made amendment to described advertisement broadcast program list and is upgraded, and the advertisement broadcast program single transmit after will revising and upgrade is given described advertisement machine terminal.
7. the method for claim 1 is characterized in that, this method further comprises:
Roll titles or picture animated advertising content that described advertisement service management system editor is relevant with renewal, and relevant roll titles or picture animated advertising content and described advertisement broadcast program list are carried out related, with the advertisement broadcast program single transmit after the association to described advertisement machine terminal.
8. method as claimed in claim 4 is characterized in that, this method further comprises:
Described advertisement service management system manages and controls described advertisement machine terminal.
9. method as claimed in claim 8 is characterized in that, this method further comprises:
Described advertisement service management system is safeguarded the unique identification of current online advertisement machine terminal and the corresponding relation of the network address; Carry out management and control according to described corresponding relation to advertisement machine terminal.
10. method as claimed in claim 8 or 9 is characterized in that, described described advertisement machine terminal is managed and controls, and comprising:
Running status at advertisement machine terminal is inquired about;
Upgrade the advertisement broadcast program list of described advertisement machine terminal;
At the default mains switch machine time of described advertisement machine terminal.
11. an outdoor advertisement service implementation method is characterized in that, this method comprises:
Advertisement service management system obtains ad content tabulation, at advertisement machine terminal layout advertisement broadcast program list, and sends to advertisement machine terminal;
Receive the advertisement playing request of advertisement machine terminal, obtain corresponding wide according to advertisement broadcast program single transmit
Accuse content, with the form of Streaming Media real-time send to advertisement machine terminal.
12. method as claimed in claim 11 is characterized in that, and is described at advertisement machine terminal layout advertisement broadcast program list, comprising:
At different advertisement machine terminal difference layout advertisement broadcast program lists; Or with the advertisement machine terminal grouping, at different advertisement machine terminal group difference layout advertisement broadcast program lists.
13. method as claimed in claim 12 is characterized in that, this method further comprises:
According to the different advertisement machine terminal of residing region data separation; Or different advertisement machine terminals is divided into groups according to residing ground domain information.
14., it is characterized in that Dan Weiyi ad content play sequence of described advertisement broadcast program comprises reproduction time, playing sequence and the cycline rule of ad content as the arbitrary described method of claim 11-13.
15. method as claimed in claim 14 is characterized in that, this method further comprises:
Described advertisement service management system is made amendment to described advertisement broadcast program list and is upgraded, and the advertisement broadcast program single transmit after will revising and upgrade is given described advertisement machine terminal.
16. method as claimed in claim 11 is characterized in that, this method further comprises:
Described advertisement service management system editor and renewal roll titles or picture animated advertising content, and relevant roll titles or picture animated advertising content and described advertisement broadcast program list being carried out related, described advertisement machine terminal obtains the advertisement broadcast program list after the association.
17. method as claimed in claim 11 is characterized in that, this method further comprises:
Described advertisement service management system manages and controls described advertisement machine terminal.
18. method as claimed in claim 17 is characterized in that, this method further comprises:
Described advertisement service management system is safeguarded the unique identification of current online advertisement machine terminal and the corresponding relation of the network address; Carry out management and control according to described corresponding relation to advertisement machine terminal.
19., it is characterized in that as claim 17 or 18 described methods, described described advertisement machine terminal is managed and controls, comprising:
Running status at advertisement machine terminal is inquired about;
Upgrade the ad content of described advertisement machine terminal and play advertisement broadcast program list;
At the default mains switch machine time of described advertisement machine terminal.
20. an outdoor advertisement service player method is characterized in that, this method comprises:
Advertisement machine terminal is received the advertisement broadcast program list at described advertisement machine terminal layout that advertisement service management system sends;
According to the unidirectional described advertisement service management system request ad content of advertisement broadcast program;
Receive the ad content that described advertisement service management system issues with the Streaming Media form in real time, carry out the broadcast of ad content.
21. method as claimed in claim 20 is characterized in that, this method further comprises:
Described advertisement machine terminal authenticates to advertisement service management system, after authentication is passed through, described advertisement service management system to described advertisement machine terminal with Streaming Media form real time down ad content.
22. method as claimed in claim 20 is characterized in that, this method further comprises: described advertisement service management system generates described advertisement machine terminal visit ad content record, and manages.
23. an outdoor advertisement service management system is characterized in that, comprising:
The advertising business administrative unit is used for the advertisement broadcast program list of different advertisement machine terminals or advertisement machine terminal group is carried out layout and transmission;
The content Dispatching Unit is used to receive described advertisement broadcast program list, sends the advertisement broadcast program list that is received to advertisement machine terminal in real time with the form of Streaming Media.
24. system as claimed in claim 23 is characterized in that, described system further comprises content management units, is used to receive the advertisement broadcast program list that described advertising business administrative unit sends, and sends to described content Dispatching Unit.
25. system as claimed in claim 24 is characterized in that, described system further comprises the EPG unit, is used for managing advertisement content service attribute and advertisement machine terminal authorized user message.
26. system as claimed in claim 25 is characterized in that, described system further comprises Service Control Unit, is used for the logic control that managing advertisement machine terminal is used advertising business, finishes the judgement of advertisement machine terminal authentication, service authentication and service logic.
27. system as claimed in claim 26 is characterized in that, described system further comprises the operation support unit, is used for the operation and the charging of managing advertisement business, also is used for the user profile of managing advertisement machine terminal.
28., it is characterized in that described advertising business administrative unit further comprises as the arbitrary described system of claim 23-27:
The ad content management subelement, be used for to different advertisement machine terminals or advertisement machine terminal group the layout of ad content playlist, upgrade and issue, also be used to carry out the roll titles with correspondent advertisement broadcast program simple correlation, and editor, the association of picture animated advertising content, upgrade and issue;
The statistical report form subelement is used for the state of remote inquiry advertisement machine terminal and generation and the inquiry that ad content is play statistical report form.
29. system as claimed in claim 28 is characterized in that, described advertising business administrative unit further comprises:
Terminal is safeguarded subelement, is used to safeguard the network address of advertisement machine terminal and the corresponding relation between its unique identification;
The terminal control sub unit is used for according to described corresponding relation advertisement machine terminal being carried out telemanagement and control.
30. an outdoor advertising playing device is characterized in that, this device comprises:
The programme acquiring unit is used for obtaining advertisement broadcast program list at this open air playing device layout to advertisement service management system;
The content play unit is used for according to described advertisement broadcast program list request advertisement service management system with Streaming Media form real time down ad content; With the ad content of the real-time receiving advertisement business management system of the form of Streaming Media, and play according to described advertisement broadcast program single transmit.
31. device as claimed in claim 30 is characterized in that, described device further comprises:
Authentication ' unit is used for sending authentication request to advertisement service management system;
Control unit is used for the Long-distance Control of receiving advertisement business management system, finishes corresponding play operation.
32. an advertisement machine terminal is characterized in that, comprising:
The set-top box main control unit, acceptance comes from the power control signal of advertisement service management system, resolves and sends;
The set-top box energy supply control module is accepted the power control signal from the set-top box main control unit, resolves and sends;
Set-top box power supply integrated system, integrated set-top box power-supply system and liquid crystal display screen power-supply system are carried out power supply control according to the control signal that receives from the set-top box energy supply control module.
33. an outdoor advertising Play System is characterized in that, this system comprises outdoor advertisement service management system and outdoor advertisement service playing device, wherein,
Described outdoor advertisement service management system, be used to obtain the ad content tabulation, at advertisement machine terminal layout advertisement broadcast program list, give advertisement machine terminal with described advertisement broadcast program single transmit, receive the request of advertisement machine terminal, send described ad content to advertisement machine terminal in real time with the form of Streaming Media according to the ad content of described advertisement broadcast program single transmit; Or ad content is sent to advertisement machine terminal in real time with the form of Streaming Media according to the layout sequence of advertisement broadcast program list;
Described advertisement machine terminal is used for according to the advertisement broadcast program list request advertisement service management system that receives from described advertisement service management system with Streaming Media form real time down ad content; With the ad content of the real-time receiving advertisement business management system of the form of Streaming Media, and play according to described advertisement broadcast program single transmit.
34. system as claimed in claim 33, it is characterized in that, described outdoor advertisement service management system, be further used for finishing the tactical management of layout to ad content, issue, broadcast, and finish the management of the picture-text advertisement information content, picture-text advertisement information and video content associate management, realization telemanagement advertisement machine terminal;
Described advertisement machine terminal is used to accept the management of described advertisement service management system, finishes the broadcast of ad content and representing of picture-text advertisement content.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200710166550.0A CN101159756A (en) | 2007-11-05 | 2007-11-05 | Outdoor advertisement service implementing method, device and system |
| PCT/CN2008/072930 WO2009059561A1 (en) | 2007-11-05 | 2008-11-04 | A method, device and system for implementing outdoor advertisement service |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200710166550.0A CN101159756A (en) | 2007-11-05 | 2007-11-05 | Outdoor advertisement service implementing method, device and system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101159756A true CN101159756A (en) | 2008-04-09 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN200710166550.0A Pending CN101159756A (en) | 2007-11-05 | 2007-11-05 | Outdoor advertisement service implementing method, device and system |
Country Status (2)
| Country | Link |
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| CN (1) | CN101159756A (en) |
| WO (1) | WO2009059561A1 (en) |
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