ZA200600900B - System and method for segmenting and targeting audience members - Google Patents

System and method for segmenting and targeting audience members Download PDF

Info

Publication number
ZA200600900B
ZA200600900B ZA200600900A ZA200600900A ZA200600900B ZA 200600900 B ZA200600900 B ZA 200600900B ZA 200600900 A ZA200600900 A ZA 200600900A ZA 200600900 A ZA200600900 A ZA 200600900A ZA 200600900 B ZA200600900 B ZA 200600900B
Authority
ZA
South Africa
Prior art keywords
audience member
audience
segment
cookie
profile data
Prior art date
Application number
ZA200600900A
Other languages
English (en)
Inventor
Joseph G Wilson
Original Assignee
Tacoda Systems Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Tacoda Systems Inc filed Critical Tacoda Systems Inc
Publication of ZA200600900B publication Critical patent/ZA200600900B/en

Links

Landscapes

  • Information Transfer Between Computers (AREA)
ZA200600900A 2003-08-01 2004-07-29 System and method for segmenting and targeting audience members ZA200600900B (en)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
US49152103P 2003-08-01 2003-08-01

Publications (1)

Publication Number Publication Date
ZA200600900B true ZA200600900B (en) 2007-05-30

Family

ID=37610225

Family Applications (1)

Application Number Title Priority Date Filing Date
ZA200600900A ZA200600900B (en) 2003-08-01 2004-07-29 System and method for segmenting and targeting audience members

Country Status (2)

Country Link
CN (1) CN100507894C (zh)
ZA (1) ZA200600900B (zh)

Families Citing this family (25)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9392074B2 (en) * 2007-07-07 2016-07-12 Qualcomm Incorporated User profile generation architecture for mobile content-message targeting
US8307006B2 (en) 2010-06-30 2012-11-06 The Nielsen Company (Us), Llc Methods and apparatus to obtain anonymous audience measurement data from network server data for particular demographic and usage profiles
US8713168B2 (en) 2010-09-22 2014-04-29 The Nielsen Company (Us), Llc Methods and apparatus to determine impressions using distributed demographic information
CN103189856B (zh) * 2011-03-18 2016-09-07 尼尔森(美国)有限公司 确定媒体印象的方法和装置
US8538333B2 (en) 2011-12-16 2013-09-17 Arbitron Inc. Media exposure linking utilizing bluetooth signal characteristics
US9015255B2 (en) 2012-02-14 2015-04-21 The Nielsen Company (Us), Llc Methods and apparatus to identify session users with cookie information
AU2013204865B2 (en) 2012-06-11 2015-07-09 The Nielsen Company (Us), Llc Methods and apparatus to share online media impressions data
AU2013204953B2 (en) 2012-08-30 2016-09-08 The Nielsen Company (Us), Llc Methods and apparatus to collect distributed user information for media impressions
US9519914B2 (en) 2013-04-30 2016-12-13 The Nielsen Company (Us), Llc Methods and apparatus to determine ratings information for online media presentations
US10068246B2 (en) 2013-07-12 2018-09-04 The Nielsen Company (Us), Llc Methods and apparatus to collect distributed user information for media impressions
US9313294B2 (en) 2013-08-12 2016-04-12 The Nielsen Company (Us), Llc Methods and apparatus to de-duplicate impression information
US9332035B2 (en) 2013-10-10 2016-05-03 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US10956947B2 (en) 2013-12-23 2021-03-23 The Nielsen Company (Us), Llc Methods and apparatus to measure media using media object characteristics
US9852163B2 (en) 2013-12-30 2017-12-26 The Nielsen Company (Us), Llc Methods and apparatus to de-duplicate impression information
US9237138B2 (en) 2013-12-31 2016-01-12 The Nielsen Company (Us), Llc Methods and apparatus to collect distributed user information for media impressions and search terms
US10147114B2 (en) 2014-01-06 2018-12-04 The Nielsen Company (Us), Llc Methods and apparatus to correct audience measurement data
US20150193816A1 (en) 2014-01-06 2015-07-09 The Nielsen Company (Us), Llc Methods and apparatus to correct misattributions of media impressions
EP3117385A4 (en) 2014-03-13 2017-08-02 The Nielsen Company (US), LLC Methods and apparatus to compensate impression data for misattribution and/or non-coverage by a database proprietor
US10311464B2 (en) 2014-07-17 2019-06-04 The Nielsen Company (Us), Llc Methods and apparatus to determine impressions corresponding to market segments
US20160063539A1 (en) 2014-08-29 2016-03-03 The Nielsen Company (Us), Llc Methods and apparatus to associate transactions with media impressions
US20160189182A1 (en) 2014-12-31 2016-06-30 The Nielsen Company (Us), Llc Methods and apparatus to correct age misattribution in media impressions
US10045082B2 (en) 2015-07-02 2018-08-07 The Nielsen Company (Us), Llc Methods and apparatus to correct errors in audience measurements for media accessed using over-the-top devices
US10380633B2 (en) 2015-07-02 2019-08-13 The Nielsen Company (Us), Llc Methods and apparatus to generate corrected online audience measurement data
US9838754B2 (en) 2015-09-01 2017-12-05 The Nielsen Company (Us), Llc On-site measurement of over the top media
US10205994B2 (en) 2015-12-17 2019-02-12 The Nielsen Company (Us), Llc Methods and apparatus to collect distributed user information for media impressions

Also Published As

Publication number Publication date
CN100507894C (zh) 2009-07-01
CN1898662A (zh) 2007-01-17

Similar Documents

Publication Publication Date Title
US11200596B2 (en) System and method for segmenting and targeting audience members
US10991003B2 (en) Audience matching network with performance factoring and revenue allocation
US9691079B2 (en) Audience server
ZA200600900B (en) System and method for segmenting and targeting audience members
US10134047B2 (en) Audience targeting with universal profile synchronization
US8464290B2 (en) Network for matching an audience with deliverable content
US20050125290A1 (en) Audience targeting system with profile synchronization
WO2006052442A2 (en) Audience targeting system with segment management