ZA200600900B - System and method for segmenting and targeting audience members - Google Patents
System and method for segmenting and targeting audience members Download PDFInfo
- Publication number
- ZA200600900B ZA200600900B ZA200600900A ZA200600900A ZA200600900B ZA 200600900 B ZA200600900 B ZA 200600900B ZA 200600900 A ZA200600900 A ZA 200600900A ZA 200600900 A ZA200600900 A ZA 200600900A ZA 200600900 B ZA200600900 B ZA 200600900B
- Authority
- ZA
- South Africa
- Prior art keywords
- audience member
- audience
- segment
- cookie
- profile data
- Prior art date
Links
- 238000000034 method Methods 0.000 title claims description 45
- 230000008685 targeting Effects 0.000 title description 29
- 235000014510 cooky Nutrition 0.000 claims description 62
- 238000004891 communication Methods 0.000 claims description 3
- 230000004044 response Effects 0.000 claims description 3
- 238000010586 diagram Methods 0.000 description 8
- 230000008901 benefit Effects 0.000 description 5
- 238000000605 extraction Methods 0.000 description 4
- 238000013480 data collection Methods 0.000 description 3
- 230000008569 process Effects 0.000 description 3
- 230000011218 segmentation Effects 0.000 description 3
- 230000003993 interaction Effects 0.000 description 2
- 238000012986 modification Methods 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 230000003542 behavioural effect Effects 0.000 description 1
- 230000001413 cellular effect Effects 0.000 description 1
- 230000000694 effects Effects 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
- 230000014509 gene expression Effects 0.000 description 1
- 230000010354 integration Effects 0.000 description 1
- 238000012797 qualification Methods 0.000 description 1
- 238000007670 refining Methods 0.000 description 1
- 230000008439 repair process Effects 0.000 description 1
- 230000001360 synchronised effect Effects 0.000 description 1
Landscapes
- Information Transfer Between Computers (AREA)
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US49152103P | 2003-08-01 | 2003-08-01 |
Publications (1)
Publication Number | Publication Date |
---|---|
ZA200600900B true ZA200600900B (en) | 2007-05-30 |
Family
ID=37610225
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
ZA200600900A ZA200600900B (en) | 2003-08-01 | 2004-07-29 | System and method for segmenting and targeting audience members |
Country Status (2)
Country | Link |
---|---|
CN (1) | CN100507894C (zh) |
ZA (1) | ZA200600900B (zh) |
Families Citing this family (25)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US9392074B2 (en) * | 2007-07-07 | 2016-07-12 | Qualcomm Incorporated | User profile generation architecture for mobile content-message targeting |
US8307006B2 (en) | 2010-06-30 | 2012-11-06 | The Nielsen Company (Us), Llc | Methods and apparatus to obtain anonymous audience measurement data from network server data for particular demographic and usage profiles |
US8713168B2 (en) | 2010-09-22 | 2014-04-29 | The Nielsen Company (Us), Llc | Methods and apparatus to determine impressions using distributed demographic information |
CN103189856B (zh) * | 2011-03-18 | 2016-09-07 | 尼尔森(美国)有限公司 | 确定媒体印象的方法和装置 |
US8538333B2 (en) | 2011-12-16 | 2013-09-17 | Arbitron Inc. | Media exposure linking utilizing bluetooth signal characteristics |
US9015255B2 (en) | 2012-02-14 | 2015-04-21 | The Nielsen Company (Us), Llc | Methods and apparatus to identify session users with cookie information |
AU2013204865B2 (en) | 2012-06-11 | 2015-07-09 | The Nielsen Company (Us), Llc | Methods and apparatus to share online media impressions data |
AU2013204953B2 (en) | 2012-08-30 | 2016-09-08 | The Nielsen Company (Us), Llc | Methods and apparatus to collect distributed user information for media impressions |
US9519914B2 (en) | 2013-04-30 | 2016-12-13 | The Nielsen Company (Us), Llc | Methods and apparatus to determine ratings information for online media presentations |
US10068246B2 (en) | 2013-07-12 | 2018-09-04 | The Nielsen Company (Us), Llc | Methods and apparatus to collect distributed user information for media impressions |
US9313294B2 (en) | 2013-08-12 | 2016-04-12 | The Nielsen Company (Us), Llc | Methods and apparatus to de-duplicate impression information |
US9332035B2 (en) | 2013-10-10 | 2016-05-03 | The Nielsen Company (Us), Llc | Methods and apparatus to measure exposure to streaming media |
US10956947B2 (en) | 2013-12-23 | 2021-03-23 | The Nielsen Company (Us), Llc | Methods and apparatus to measure media using media object characteristics |
US9852163B2 (en) | 2013-12-30 | 2017-12-26 | The Nielsen Company (Us), Llc | Methods and apparatus to de-duplicate impression information |
US9237138B2 (en) | 2013-12-31 | 2016-01-12 | The Nielsen Company (Us), Llc | Methods and apparatus to collect distributed user information for media impressions and search terms |
US10147114B2 (en) | 2014-01-06 | 2018-12-04 | The Nielsen Company (Us), Llc | Methods and apparatus to correct audience measurement data |
US20150193816A1 (en) | 2014-01-06 | 2015-07-09 | The Nielsen Company (Us), Llc | Methods and apparatus to correct misattributions of media impressions |
EP3117385A4 (en) | 2014-03-13 | 2017-08-02 | The Nielsen Company (US), LLC | Methods and apparatus to compensate impression data for misattribution and/or non-coverage by a database proprietor |
US10311464B2 (en) | 2014-07-17 | 2019-06-04 | The Nielsen Company (Us), Llc | Methods and apparatus to determine impressions corresponding to market segments |
US20160063539A1 (en) | 2014-08-29 | 2016-03-03 | The Nielsen Company (Us), Llc | Methods and apparatus to associate transactions with media impressions |
US20160189182A1 (en) | 2014-12-31 | 2016-06-30 | The Nielsen Company (Us), Llc | Methods and apparatus to correct age misattribution in media impressions |
US10045082B2 (en) | 2015-07-02 | 2018-08-07 | The Nielsen Company (Us), Llc | Methods and apparatus to correct errors in audience measurements for media accessed using over-the-top devices |
US10380633B2 (en) | 2015-07-02 | 2019-08-13 | The Nielsen Company (Us), Llc | Methods and apparatus to generate corrected online audience measurement data |
US9838754B2 (en) | 2015-09-01 | 2017-12-05 | The Nielsen Company (Us), Llc | On-site measurement of over the top media |
US10205994B2 (en) | 2015-12-17 | 2019-02-12 | The Nielsen Company (Us), Llc | Methods and apparatus to collect distributed user information for media impressions |
-
2004
- 2004-07-29 CN CNB2004800286408A patent/CN100507894C/zh not_active Expired - Fee Related
- 2004-07-29 ZA ZA200600900A patent/ZA200600900B/en unknown
Also Published As
Publication number | Publication date |
---|---|
CN100507894C (zh) | 2009-07-01 |
CN1898662A (zh) | 2007-01-17 |
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