WO2024087835A1 - 一种信息展示方法、装置、计算机设备及存储介质 - Google Patents

一种信息展示方法、装置、计算机设备及存储介质 Download PDF

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Publication number
WO2024087835A1
WO2024087835A1 PCT/CN2023/114290 CN2023114290W WO2024087835A1 WO 2024087835 A1 WO2024087835 A1 WO 2024087835A1 CN 2023114290 W CN2023114290 W CN 2023114290W WO 2024087835 A1 WO2024087835 A1 WO 2024087835A1
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Prior art keywords
product
target
information
audio
book
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PCT/CN2023/114290
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English (en)
French (fr)
Inventor
吴健
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北京字跳网络技术有限公司
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Publication of WO2024087835A1 publication Critical patent/WO2024087835A1/zh

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/60—Information retrieval; Database structures therefor; File system structures therefor of audio data
    • G06F16/68—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G06F16/686—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using information manually generated, e.g. tags, keywords, comments, title or artist information, time, location or usage information, user ratings
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/48—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/60—Information retrieval; Database structures therefor; File system structures therefor of audio data
    • G06F16/63—Querying
    • G06F16/632—Query formulation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G06F3/0483—Interaction with page-structured environments, e.g. book metaphor

Definitions

  • the present disclosure relates to the field of computer technology, and in particular to an information display method, device, computer equipment and storage medium.
  • the embodiments of the present disclosure at least provide an information display method, apparatus, computer equipment and storage medium.
  • an embodiment of the present disclosure provides an information display method, comprising: obtaining a product introduction audio of at least one product associated with a target book; the product is associated with the book content of the target book, and the product includes a physical product and/or a service item; during the process of playing the audio content of the target book, inserting the product introduction audio of the target product associated with the book content that has been played; and in response to a target trigger operation, displaying the product information of the target product.
  • inserting product introduction audio of the target product associated with the book content that has been played includes: during the process of playing the audio content of the target book, in response to the target chapter or target paragraph in the target book currently being played, inserting product introduction audio corresponding to the target product associated with the target chapter or target paragraph; wherein the target chapter and the target paragraph contain keyword information associated with the target product.
  • inserting a product introduction audio corresponding to a target product associated with the target chapter or target paragraph comprises: in response to the target chapter in the target book currently being played, after the target chapter is played, before playing the next chapter of the target chapter Before playing the target chapter, insert the product introduction audio of the target product associated with the target chapter; or, in response to the target paragraph in the target book being currently played, after the target paragraph is played and before playing the next paragraph of the target paragraph, insert the product introduction audio of the target product associated with the target paragraph.
  • inserting product introduction audio corresponding to the target product associated with the target chapter or target paragraph includes: in response to the target chapter in the target book currently being played, based on the paragraph position information of the entity keyword associated with the target product in the target chapter, inserting product introduction audio of the target product associated with the target chapter; or, in response to the target paragraph in the target book currently being played, based on the sentence position information of the entity keyword associated with the target product in the target paragraph, inserting product introduction audio of the target product associated with the target chapter.
  • the following method is used to determine the products associated with the book content of the target book: identify and extract entity keywords from the book content of the target book, and determine multiple products matching the entity keywords from a preset product library; select at least one product from the multiple products as the product associated with the book content of the target book.
  • selecting at least one product from the multiple products includes: determining the at least one product from the multiple products based on the consumption conversion rates respectively corresponding to the multiple products; wherein the consumption conversion rate corresponding to any product represents the rate at which the product is purchased after being displayed; wherein the consumption conversion rate corresponding to the product is related to at least one of the reading popularity corresponding to the book content associated with the product, the product's own consumption attributes, and the playback environment when playing the audio content of the target book associated with the product.
  • the product introduction audio is obtained in the following manner: for the at least one product determined, determining the product information corresponding to the at least one product; performing voice conversion processing on the product information corresponding to any of the products to obtain the product introduction audio corresponding to the product.
  • the product information of the product includes at least one of the following: introduction information of the product in a product library, multimedia content information associated with the product; wherein the multimedia content information is determined based on multimedia resources associated with a product source to which the product belongs.
  • the product information is voice-converted to obtain the product introduction audio, including: determining a product type corresponding to the product, and determining a product information template corresponding to the product introduction audio under the product type; the product information template includes a product introduction paragraph corresponding to the product type, and at least one filling position reserved in the product introduction paragraph, the filling position being used to fill in the product information; filling in at least one filling position in the product information template with the product information to obtain the filled product information.
  • the filled product information template is filled, and voice conversion processing is performed on the filled product information template to obtain the product introduction audio.
  • the filled product information template is subjected to speech conversion processing to obtain the product introduction audio, including: in response to the audio content of the target book including audio content recorded based on at least one character audio, a target character audio for recording the product introduction audio is determined from the at least one character audio; and the filled product information template is audio-recorded using the target character audio to obtain the product introduction audio.
  • after performing speech conversion processing on the filled product information template to obtain the product introduction audio it also includes: determining the paragraph to which the entity keyword associated with the target product belongs in the target book, and using the audio content corresponding to the paragraph to update the product introduction audio to obtain an updated product introduction audio.
  • product information of the target product is displayed, including: in response to the target trigger operation, determining the target product indicated by the target trigger operation, and displaying the product information of the target product in the first area of the audio playback page.
  • the method further includes: determining associated display information of the target product; the associated display information includes associated products associated with the target product and at least one of sales channels of the target product; the associated products include a first product other than the target product in a package product to which the target product belongs, or a second product of the same category as the target product; and displaying the associated display information of the target product in a second area associated with the first area.
  • the method further includes: in response to a triggering operation on the associated display information, obtaining supplementary display information corresponding to the associated display information, and displaying the supplementary display information; the supplementary display information is used to provide supplementary explanations for the associated display information.
  • the supplementary display information corresponding to the associated display information in response to the associated display information including a first product, includes: multimedia explanation content corresponding to the target product and the package product to which the first product belongs; or, in response to the associated display information including a second product, the supplementary display information corresponding to the associated display information includes: multimedia evaluation content corresponding to the target product and/or the second product; or, in response to the associated display information including a sales channel of the target product, the supplementary display information corresponding to the associated display information includes: at least one of the selling price of the target product and the merchant information of the seller under the selling channel.
  • the disclosed embodiment further provides an information display device, comprising: an acquisition module, used to acquire a product introduction audio of at least one product associated with a target book; the product is associated with the book content of the target book, and the product includes a physical product and/or a service item; a playback module, used to insert, during the process of playing the audio content of the target book, an audio clip that is related to the audio clip that has been played.
  • a product introduction audio of a target product associated with the book content and a display module, used to display the product information of the target product in response to a target trigger operation.
  • the playback module when the playback module inserts product introduction audio of a target product associated with the book content that has been played during the process of playing the audio content of the target book, it is used to: during the process of playing the audio content of the target book, in response to the target chapter or target paragraph in the target book currently being played, insert product introduction audio corresponding to the target product associated with the target chapter or target paragraph; wherein the target chapter and the target paragraph contain keyword information associated with the target product.
  • the playback module in response to the target chapter or target paragraph in the target book currently being played, inserts the product introduction audio corresponding to the target product associated with the target chapter or target paragraph, and is used to: in response to the target chapter in the target book currently being played, after the target chapter is finished playing, before the next chapter of the target chapter is played, insert the product introduction audio of the target product associated with the target chapter; or, in response to the target paragraph in the target book currently being played, after the target paragraph is finished playing, before the next paragraph of the target paragraph is played, insert the product introduction audio of the target product associated with the target paragraph.
  • the playback module in response to the target chapter or target paragraph in the target book currently being played, inserts the product introduction audio corresponding to the target product associated with the target chapter or target paragraph, and is used to: in response to the target chapter in the target book currently being played, based on the paragraph position information of the entity keywords associated with the target product in the target chapter, insert the product introduction audio of the target product associated with the target chapter; or, in response to the target paragraph in the target book currently being played, based on the sentence position information of the entity keywords associated with the target product in the target paragraph, insert the product introduction audio of the target product associated with the target chapter.
  • the acquisition module determines the products associated with the book content of the target book in the following manner: identifying and extracting entity keywords from the book content of the target book, and determining multiple products matching the entity keywords from a preset product library; and selecting at least one product from the multiple products as the product associated with the book content of the target book.
  • the acquisition module when the acquisition module selects at least one product from the multiple products, it is used to: determine the at least one product from the multiple products based on the consumption conversion rates respectively corresponding to the multiple products; wherein the consumption conversion rate corresponding to any product represents the rate at which the product is purchased after being displayed; wherein the consumption conversion rate corresponding to the product is related to at least one of the reading popularity corresponding to the book content associated with the product, the product's own consumption attributes, and the playback environment when playing the audio content of the target book associated with the product.
  • the product introduction audio is obtained in the following manner: For the at least one determined product, product information corresponding to the at least one product is determined; the product information corresponding to any one of the products is processed by voice conversion to obtain a product introduction audio corresponding to the product.
  • the product information of the product includes at least one of the following: introduction information of the product in a product library, multimedia content information associated with the product; wherein the multimedia content information is determined based on multimedia resources associated with a product source to which the product belongs.
  • the acquisition module performs voice conversion processing on the product information to obtain the product introduction audio, and is used to: determine the product type corresponding to the product, and determine the product information template corresponding to the product introduction audio under the product type; the product information template includes a product introduction paragraph corresponding to the product type, and at least one filling position reserved in the product introduction paragraph, and the filling position is used to fill in the product information; use the product information to fill in at least one filling position in the product information template to obtain the filled product information template, and perform voice conversion processing on the filled product information template to obtain the product introduction audio.
  • the acquisition module performs speech conversion processing on the filled product information template to obtain the product introduction audio, and is used to: in response to the audio content of the target book including audio content recorded based on at least one character audio, determine the target character audio for recording the product introduction audio from the at least one character audio; and use the target character audio to perform audio recording on the filled product information template to obtain the product introduction audio.
  • the acquisition module performs speech conversion processing on the filled product information template to obtain the product introduction audio, and is also used to: determine the paragraph to which the entity keyword associated with the target product belongs in the target book, and use the audio content corresponding to the paragraph to update the product introduction audio to obtain the updated product introduction audio.
  • the display module when the display module displays the product information of the target product in response to a target trigger operation, it is used to: determine the target product indicated by the target trigger operation in response to the target trigger operation, and display the product information of the target product in the first area of the audio playback page.
  • the display module is also used to: determine the associated display information of the target product; the associated display information includes at least one of the associated products associated with the target product and the sales channels of the target product; the associated products include the first product other than the target product in the package product to which the target product belongs, or the second product of the same category as the target product; and display the associated display information of the target product in a second area associated with the first area.
  • the display module is further configured to: in response to a trigger operation on the associated display information, obtain supplementary display information corresponding to the associated display information, and display the associated display information.
  • the supplementary display information is used to provide supplementary explanation for the associated display information.
  • the supplementary display information corresponding to the associated display information in response to the associated display information including a first product, includes: multimedia explanation content corresponding to the target product and the package product to which the first product belongs; or, in response to the associated display information including a second product, the supplementary display information corresponding to the associated display information includes: multimedia evaluation content corresponding to the target product and/or the second product; or, in response to the associated display information including a sales channel of the target product, the supplementary display information corresponding to the associated display information includes: at least one of the selling price of the target product and the merchant information of the seller under the selling channel.
  • an optional implementation of the present disclosure further provides a computer device, a processor, and a memory, wherein the memory stores machine-readable instructions executable by the processor, and the processor is used to execute the machine-readable instructions stored in the memory, and when the machine-readable instructions are executed by the processor, the machine-readable instructions perform the steps in the above-mentioned first aspect, or any possible implementation of the first aspect.
  • an optional implementation of the present disclosure further provides a computer-readable storage medium, on which a computer program is stored, and when the computer program is executed, the steps of the above-mentioned first aspect, or any possible implementation of the first aspect are executed.
  • the disclosed embodiments provide an information display method, device, computer equipment, and storage medium.
  • the product introduction audio of at least one associated product can be obtained, and the associated product introduction audio can be inserted in the process of playing the audio content of the target book.
  • the audio playback content can not only convey the book content contained in the book to the user, but also provide the product introduction audio of the target product related to the played book content, so that the displayed information is richer.
  • the product information of the target product can be displayed, and the audio display mode can be switched to the display form of text information that can be directly viewed.
  • the relevant product information can be displayed to the user more intuitively when the user needs it, which is convenient for the user to further make relevant operation decisions. Therefore, the disclosed embodiments can provide users with richer relevant information when they are reading books, and improve the convenience of making relevant operation decisions.
  • FIG1 shows a flow chart of an information display method provided by an embodiment of the present disclosure
  • FIG2 shows a schematic diagram of an audio playback page provided by an embodiment of the present disclosure
  • FIG3 shows a schematic diagram of another audio playback page provided by an embodiment of the present disclosure
  • FIG4 is a schematic diagram showing a first page presenting associated display information provided by an embodiment of the present disclosure
  • FIG5 is a schematic diagram showing a second type of page presenting associated display information provided by an embodiment of the present disclosure
  • FIG6 is a schematic diagram showing a third type of page presenting associated display information provided by an embodiment of the present disclosure.
  • FIG7 shows a schematic diagram of an information display device provided by an embodiment of the present disclosure
  • FIG8 shows a schematic diagram of a computer device provided by an embodiment of the present disclosure.
  • the present disclosure provides an information display method.
  • the product introduction audio of at least one associated product can be obtained, and the associated product introduction audio can be inserted into the audio content of the target book.
  • the audio content can not only convey the book content contained in the book to the user, but also provide the product introduction audio of the target product related to the played book content, so that the displayed information is richer.
  • the product information of the target product can be displayed, and the audio display can be inserted into the audio content of the target book.
  • the display mode is switched to a display mode of directly viewable text information, so that relevant product information can be more intuitively displayed to users when they need it, which is convenient for users to make further relevant operation decisions. Therefore, the embodiment of the present disclosure can provide users with richer relevant information when reading books, and improve the convenience of making relevant operation decisions.
  • the execution subject of the method for displaying information provided in the present embodiment is generally a computer device with certain computing capabilities.
  • the computer device includes, for example, a terminal device or a server or other processing device.
  • the terminal device may be a user equipment (UE), a mobile device, a user terminal, a terminal, a cellular phone, a cordless phone, a personal digital assistant (PDA), a handheld device, a computing device, a vehicle-mounted device, a wearable device, etc.
  • the method for displaying information may be implemented by a processor calling computer-readable instructions stored in a memory.
  • the following is an example of the information display method provided by the embodiment of the present disclosure, taking the execution subject as a server.
  • the information display method provided by the embodiment of the present disclosure can be applied to an e-book reading platform, for example, and the reading platform described here can be a web page or an application.
  • the user After logging into the electronic reading platform, the user can view and read books through various functions, such as reading books through the "reading" function, that is, directly viewing the content of the book through the graphical display interface of the user's device; or, reading books through the "listening to books” function, specifically, first obtain the audio information corresponding to the book, such as through text-audio conversion, convert the text information contained in the book into audio information, and then play the audio information to the user, so that the user can know the content contained in the book.
  • the information display method is mainly described for the scenario of the "listening to books" function, and the details are shown in the following detailed description.
  • FIG. 1 is a flow chart of an information display method provided in an embodiment of the present disclosure, the method includes steps S101 to S103, wherein:
  • S101 Acquire a product introduction audio of at least one product associated with a target book; the product is associated with the book content of the target book, and the product includes a physical product and/or a service item;
  • S102 During the process of playing the audio content of the target book, insert the product introduction audio of the target product associated with the played book content;
  • the target books include, for example, books that the user selects to view using the "listen to book” function in the electronic reading platform.
  • the reading page of the book can be displayed to the user, and a button for the "listen to book” function can be provided on the reading page; in response to the user triggering the "listen to book” function button corresponding to the book, the book can be used as the target book in the embodiment of the present disclosure.
  • an audio book column can be set up in the electronic reading platform, and the audio book column includes multiple books that can use the "listen to book” function. In response to the user's selection operation of any book under the audio book column, the book indicated under the selection operation can be used as the target book in the embodiment of the present disclosure.
  • the product introduction audio of at least one product associated with the target book can be obtained.
  • at least one product associated with the target book can be determined first, and then the corresponding product introduction audio can be determined for each product.
  • entity keywords can be identified and extracted from the book content of the target book, and multiple products matching the entity keywords can be determined from a preset product library; at least one product is selected from the multiple products as a product associated with the book content of the target book.
  • semantic recognition can be used for the book content.
  • multiple entity words can be determined from the book content by semantic recognition, and these entity words are specifically used to indicate an actual object.
  • a product library can be predetermined, in which multiple products and product information related to the products are specifically stored.
  • the products here specifically include physical products and service items, such as physical products such as cosmetics and food, and service items such as restaurant consumption and tourism services.
  • it can be determined in the product library whether there are directly corresponding or related products. If there are, they can be determined as products that match the entity keyword.
  • the embodiment of the present disclosure specifically selects a method of continuing to screen products from multiple matching products to reduce the number of products used for audio playback.
  • at least one product can be selected from multiple products as a product associated with the book content of the target book.
  • the number of at least one product can be determined according to actual conditions, such as 1 or 2.
  • the consumption conversion rates corresponding to the multiple products are selected to determine the at least one product from the multiple products.
  • the consumption conversion rate described here can express whether a product is more likely to be paid attention to and purchased by users.
  • the consumption conversion rate of any product represents the ratio of the product to be purchased after being displayed.
  • the sales volume is 60, that is, 60 users should choose to buy the cosmetic
  • the consumption conversion rate of the cosmetic is 60%, that is, the ratio of the number of purchasing users to the number of display users.
  • a similar method can be used to determine the corresponding consumption conversion rate.
  • each of the multiple products can be sorted one by one according to the consumption conversion rate from high to low, and according to the above-mentioned determination of the number of at least one product, a corresponding number of products are screened from the direction of the highest consumption conversion rate to the direction of the lowest consumption conversion rate in the sorting results as the determined at least one product.
  • the consumption conversion rate can actually be related to multiple factors.
  • the consumption conversion rate corresponding to the product is related to at least one of the reading popularity corresponding to the book content associated with the product, the consumption attribute of the product itself, and the playback environment when the audio content of the target book associated with the product is played.
  • the consumption conversion rate corresponding to a product is related to the reading popularity of the book content associated with the product, for example, if the reading popularity of a certain paragraph in the book content or the book content as a whole is relatively high, for example, a certain paragraph is the highlight of the book, more users will focus on this part of the content, or annotate and discuss this part of the content, and the determined product is related to this part of the content. Therefore, it can be considered that the product associated with this part of the content is more likely to be purchased, and the corresponding consumption conversion rate of the associated product will be higher.
  • the consumption conversion rate corresponding to a product is related to the consumption attributes of the product itself, for example, if the product itself is a product that is relatively easy to consume, or a currently hot-selling product, then due to the consumption nature of the product itself, the corresponding consumption conversion rate will also be higher. For example, if the product is a takeaway discount electronic voucher, which is a product that most users need to buy, the corresponding consumption conversion rate will be relatively high. Alternatively, if a smartphone is a relatively hot-selling product during a certain period of time, it will also have a higher consumption conversion rate.
  • the consumption conversion rate corresponding to the product is related to the playback environment when the audio content of the target book associated with the product is played.
  • the playback environment is related to the playback scene, such as indoor scene or outdoor scene; or the weather during playback, such as rainy day, cloudy day, sunny day, etc.; or the time, such as morning, noon, evening, etc.
  • the corresponding consumption conversion rate is also affected by these playback environments. For example, for the product umbrella, In other words, in playback environments such as cloudy days and rainy days, products are more easily associated with or more urgently needed in these playback environments, so they are more likely to be consumed in these playback environments, which means that the corresponding consumption conversion rate will be higher.
  • the specific method of determining at least one product from multiple products through the consumption conversion rate corresponding to the product described above can also be adjusted with reference to the different effects of the above-mentioned at least three factors on the consumption conversion rate. For example, when multiple products are determined for the target book, if there are product-related paragraphs that are highly popular, or the product itself is a current hot-selling product, or it is a product that is more easily consumed in the playback environment when the audio content of the target book is played, then it is considered that the corresponding consumption conversion rate is high and it is appropriate to select it from multiple products as at least one product.
  • the product introduction audio corresponding to the at least one product can be obtained.
  • the product introduction audio is obtained in the following manner: for the at least one product determined, determining the product information corresponding to the at least one product; performing voice conversion processing on the product information corresponding to any of the products to obtain the product introduction audio corresponding to the product.
  • a corresponding product introduction audio may be determined for each of the products.
  • the product information corresponding to the product may be expressed in text information first, and then the product introduction audio may be obtained by text-to-speech conversion, that is, speech conversion processing.
  • the product information corresponding to the product described here includes at least one of the following: introduction information of the product in the product library and multimedia content information associated with the product; wherein the multimedia content information is determined based on the multimedia resources associated with the product source to which the product belongs.
  • the product introduction information is also associated and stored.
  • the introduction information may include the product name, product effect, etc.
  • multimedia content information such as evaluation articles, introduction videos, advertisements, usage scenario pictures, user evaluation feedback text, etc., which can be specifically determined based on the multimedia resources associated with the product source to which the product belongs. For example, if the determined product is a product sold by a store in an e-commerce store, then this store can be used as the product source to which the product belongs, and accordingly, the introduction video, advertisement, etc. related to this product in the store can be used as the multimedia content information associated with the product.
  • optical character recognition technology can be used to obtain text information that is helpful in introducing the product and use it as part of the product information.
  • the product information that can be determined includes the product name “Lipstick A”, the current selling price is "200 virtual coins”, the product effect is “can improve complexion”, and there are user evaluation feedback from 100 users, among which one user's user evaluation feedback has a high number of likes, and the evaluation feedback text is "The lipstick is easy to use, it improves complexion and does not come off.”
  • the product information obtained may actually be quite large, for example, for a product, the specific product information obtained includes two different advertisements, three evaluation contents, and text feedback from fifty users. If all of them are converted to voice and played to the user, it may take too long, causing interference to the user's original listening to the audio content of the book. In addition, the obtained product information may also be relatively scattered in content. If the information is directly displayed to the user, it is impossible to highlight the key points, resulting in the user not being able to obtain effective product information after playing it to the user.
  • the embodiment of the present disclosure does not choose to directly convert the product information into voice information for playback, but chooses to integrate the product information to obtain more structured information, and then converts the processed structured information to voice to obtain the product introduction audio for playing to the user.
  • the following method when performing voice conversion processing on product information to obtain product introduction audio, the following method can be used: determine the product type corresponding to the product, and determine the product information template corresponding to the product introduction audio under the product type; the product information template includes a product introduction paragraph corresponding to the product type, and at least one filling position reserved in the product introduction paragraph, and the filling position is used to fill in the product information; use the product information to fill in at least one filling position in the product information template to obtain the filled product information template, and perform voice conversion processing on the filled product information template to obtain the product introduction audio.
  • a template for the product information corresponding to the product introduction audio under the product type can also be predetermined to integrate the product information using the template.
  • the corresponding product information template under the physical product type may include, for example, "(product name), the current product price is (product price), the product (product effect), (number of users who gave feedback) users gave reviews, and the user reviews are (user review feedback)".
  • the part selected by the quotation mark box in the template is at least one fill-in position
  • the text in the quotation marks indicates the specific content of the filled-in product information
  • the part not selected by the quotation mark box is the product introduction paragraph.
  • some of the information can be selectively filled in, such as the corresponding product information for some products.
  • the product information template here can be used to fill in the product information.
  • the filled product information template is as follows: "Lipstick A, the current product price is 200 virtual coins. This product can improve your complexion. 100 users have given reviews. The user reviews are that the lipstick is easy to use, improves your complexion and does not come off.”
  • the filled product information model can be processed by voice conversion to obtain the product introduction audio.
  • a determined artificial intelligence human voice can be selected to perform simple voice conversion processing to obtain the product introduction audio.
  • audio similar to the audio content of the target book can also be selected for voice conversion.
  • a target character audio for recording the product introduction audio is determined from the at least one character audio; the filled product information template is audio-recorded using the target character audio to obtain the product introduction audio.
  • the target character audio can be determined, that is, the character audio used to deliver the audio content to the user.
  • the audio content of the target book can include a variety of different audio contents presented by the character audios of multiple book characters. Therefore, when the filled product information template is subjected to voice conversion processing, the target character audio for recording the product introduction audio can be selected from the at least one determined character audio, so that the product introduction audio played to the user is less abrupt from the perspective of audio timbre, and it is also easy to enhance the user's listening interest.
  • the associated part of the product to which the product information belongs in the book content involves a certain book character, such as the entity word corresponding to the product, which actually appears in the dialogue content of the book character A, and the character audio corresponding to the book character A is used as the target character audio for recording the product introduction audio.
  • the product introduction audio can be obtained by recording the filled product information template using the target character audio.
  • the product introduction audio corresponding to each product associated in the target book is determined. Since the positions associated with the products in the target book may be scattered, in order to be able to play the audio content of the target book when it reaches the book position with the associated product, In order to play the product introduction audio in a timely manner, the paragraph to which the entity keyword associated with the target product belongs in the target book can be selected, and the audio content corresponding to the paragraph can be used to update the product introduction audio to obtain the updated product introduction audio. In this way, after playing a complete paragraph, the corresponding product introduction audio can be played directly, and after listening to a complete paragraph, the user can quickly and easily obtain the products associated with the paragraph and choose to purchase them.
  • the product introduction audio of at least one product when the product introduction audio of at least one product is determined according to the above steps, the product introduction audio can be inserted when the audio content of the target book is played, so that the user can obtain extended information in addition to the book content contained in the target book itself. Since there may be different associated target products in multiple places in the target book, in order to show the user the association between the book content and the target product when playing the audio, in the embodiment of the present disclosure, the product introduction audio of the target product associated with the book content that has been played is selected for insertion.
  • a book may include multiple chapters, each chapter may include multiple paragraphs, each paragraph may include multiple sentences, and a sentence is composed of words as the smallest unit.
  • the smallest unit can be considered to be a sentence. Therefore, when inserting the audio of the product introduction, it can be inserted after a sentence, paragraph, or chapter.
  • the product introduction audio of the target product associated with the target chapter in response to the target chapter in the target book being currently played, after the target chapter is played, before the next chapter of the target chapter is played, the product introduction audio of the target product associated with the target chapter can be inserted; or in response to the target paragraph in the target book being currently played, after the target paragraph is played, before the next paragraph of the target paragraph is played, the product introduction audio of the target product associated with the target paragraph can be inserted.
  • the chapter or paragraph is selected as the specific location where the insertion can be performed.
  • the product introduction audio of the target product associated with the target chapter can be inserted after the target chapter is played and before the next chapter of the target chapter is played.
  • the target product is associated with the first chapter
  • the first chapter is used as the target chapter.
  • the product introduction audio of the target product is played, and then the next chapter of the target chapter, such as the second chapter that is connected to the first chapter, is played.
  • the product introduction audio of the target product associated with the target paragraph can be inserted after the target paragraph is played and before the next paragraph of the target paragraph is played.
  • the first paragraph is associated with a certain chapter of the target product, the first paragraph is used as the target paragraph.
  • the introductory audio plays, and then continues to play the next paragraph of the target chapter, such as the second paragraph that follows the first paragraph.
  • the following method can be adopted: in response to the target chapter in the target book currently being played, based on the paragraph position information of the entity keywords associated with the target product in the target chapter, the product introduction audio of the target product associated with the target chapter is inserted; or, in response to the target paragraph in the target book currently being played, based on the sentence position information of the entity keywords associated with the target product in the target paragraph, the product introduction audio of the target product associated with the target chapter is inserted.
  • the insertion method described here is similar to the insertion method described above, wherein the paragraph position information and sentence position information described therein may specifically be the end position of the paragraph or sentence where the entity keyword is located.
  • the product introduction audio of the target product obtained in the above process can be played alternately with the audio content of the target book in an interlude manner, so that the user can obtain more dimensional information related to the book.
  • the playing of the product introduction audio is a one-way way of transmitting information to the user, the user cannot directly provide feedback on the audio information.
  • the played audio information is the product introduction audio
  • the user may have the need to view information and purchase the corresponding target product.
  • the product information of the target product can be displayed in response to the user's target trigger operation.
  • the target trigger operation indicates that the user has an interest in further viewing the target product corresponding to the product introduction audio, so the target trigger operation may include, for example, pausing the audio playback, or waking up the graphical display interface.
  • the target product indicated by the target trigger operation may be determined, and product information of the target product may be displayed in the first area of the audio playback page.
  • FIG2 is a schematic diagram of an audio playback page provided in an embodiment of the present disclosure.
  • the record icon under the current "listen to a book” function, as well as the basic audio trigger buttons corresponding to play, pause, and play the next chapter are shown, and the audio playback is currently paused in bold.
  • the currently playing paragraph is also displayed below.
  • the product information of the target product is displayed in the first area below, specifically including the product information corresponding to lipstick A listed in the above example.
  • the target product By displaying product information in the first area, the target product can be displayed with relatively sufficient information.
  • the information he wants to obtain may not be limited to this, but he may also have the need to obtain other information related to the target product. Therefore, the associated display information associated with the target product can be determined and displayed together with the product information of the target product.
  • the associated display information of the target product can be specifically determined; the associated display information includes at least one of the associated products associated with the target product and the sales channels of the target product; the associated products include the first product other than the target product in the package product to which the target product belongs, or the second product of the same category as the target product; the associated display information of the target product is displayed in a second area associated with the first area.
  • the sales channels that can be determined include, for example, e-commerce channels and offline physical store purchase channels.
  • the associated related products include, for example, other cosmetics in the same series as the lipstick, such as makeup mirrors in the same series, as the first product; or, products in the same category, such as other similar lipsticks, as the second product.
  • viewable links can also be provided accordingly.
  • FIG 3 is a schematic diagram of another audio playback page provided for an embodiment of the present disclosure.
  • the second area is displayed under the first area of the audio playback page, which includes two different sales channels of the target product. Since the e-commerce channel can be purchased through a link jump, the jump link is specifically displayed; and the offline physical store purchase channel provides a map function accordingly to facilitate users to find the location of the physical store.
  • the first product and the second product in the above example are also displayed.
  • the text labels of "Guess you like” and “Similar products” are respectively annotated for the first product and the second product.
  • the product name of the product is also displayed, and the product name is also the corresponding product viewing link.
  • the associated display information can be supplemented and the supplemented display information can be displayed. In one possible case, it can be displayed through a pop-up interface to increase the display space for the supplementary display information without blocking the audio playback area. See the following instructions for details.
  • supplementary display information corresponding to the associated display information can be obtained and displayed; the supplementary display information is used to provide supplementary explanations for the associated display information.
  • the supplementary display information corresponding to the associated display information includes: multimedia explanation content corresponding to the target product and the package product to which the first product belongs.
  • the target products include lipstick A
  • the first product includes makeup mirror A
  • the multimedia explanation content corresponding to the product set may include, for example, an unboxing video or a product review video of the product set by an unboxing blogger or a product review blogger, or may also include a review article.
  • a page showing related display information as shown in FIG. 4 may be displayed, specifically including a pop-up window, and the related display information may be displayed on the pop-up window, including the package name and the target product and the first product involved therein, and may also include the two videos in the above example, and accordingly, in response to a trigger operation on the video, the pop-up window may be displayed or the original webpage of the video may be jumped to for display.
  • the supplementary display information corresponding to the associated display information includes: multimedia evaluation content corresponding to the target product and/or the second product.
  • the supplementary display information that can be displayed may specifically include multimedia evaluation content corresponding to the two products, or may also include multimedia evaluation content comparing the two products.
  • a page presenting related display information as shown in FIG. 5 may be displayed. Specifically, it may be in the form of a pop-up window.
  • the information displayed in the pop-up window includes evaluation information corresponding to the target product and the second product, respectively. Specifically, it may be information extracted from multimedia evaluation content corresponding to the two products, such as a comparison of price, efficacy, etc. In addition, an evaluation video comparing the two products is also displayed.
  • the supplementary display information corresponding to the associated display information includes: at least one of the selling price of the target product under the selling channel and the merchant information of the selling merchant.
  • a page showing related display information as shown in FIG6 may be displayed.
  • the information displayed in the pop-up window includes the sales price and merchant information of the target product corresponding to the e-commerce channel and the offline physical store purchase channel in the above example.
  • the supplementary display information can be flexibly displayed through the pop-up information.
  • an information display device corresponding to the information display method is also provided in the embodiment of the present disclosure. Since the principle of solving the problem by the device in the embodiment of the present disclosure is similar to the above-mentioned information display method in the embodiment of the present disclosure, the implementation of the device can refer to the implementation of the method, and the repeated parts will not be repeated.
  • the device includes: an acquisition module 71, a playback module 72, and a display module 73; wherein,
  • An acquisition module 71 is used to acquire a product introduction audio of at least one product associated with a target book; the product is associated with the book content of the target book, and the product includes a physical product and/or a service item;
  • a playing module 72 configured to insert, during the process of playing the audio content of the target book, a product introduction audio of a target product associated with the played book content;
  • the display module 73 is used to display the product information of the target product in response to the target trigger operation.
  • the playback module 72 when the playback module 72 inserts product introduction audio of a target product associated with the book content that has been played during the process of playing the audio content of the target book, it is used to: during the process of playing the audio content of the target book, in response to the target chapter or target paragraph in the target book currently being played, insert product introduction audio corresponding to the target product associated with the target chapter or target paragraph; wherein the target chapter and the target paragraph contain keyword information associated with the target product.
  • the playback module 72 inserts the product introduction audio corresponding to the target product associated with the target chapter or target paragraph, and is used to: in response to the target chapter in the target book currently being played, after the target chapter is played, before the next chapter of the target chapter is played, insert the product introduction audio of the target product associated with the target chapter; or, in response to the target paragraph in the target book currently being played, after the target paragraph is played, before the next paragraph of the target paragraph is played, insert the product introduction audio of the target product associated with the target paragraph.
  • the playing module 72 responds to the currently playing When inserting product introduction audio corresponding to the target product associated with the target chapter or target paragraph in the target book, it is used to: in response to the target chapter in the target book currently being played, based on the paragraph position information of the entity keywords associated with the target product in the target chapter, insert the product introduction audio of the target product associated with the target chapter; or, in response to the target paragraph in the target book currently being played, based on the sentence position information of the entity keywords associated with the target product in the target paragraph, insert the product introduction audio of the target product associated with the target chapter.
  • the acquisition module 71 determines the products associated with the book content of the target book in the following manner: identifying and extracting entity keywords from the book content of the target book, and determining multiple products matching the entity keywords from a preset product library; and selecting at least one product from the multiple products as the product associated with the book content of the target book.
  • the acquisition module 71 when the acquisition module 71 selects at least one product from the multiple products, it is used to: determine the at least one product from the multiple products based on the consumption conversion rates respectively corresponding to the multiple products; wherein the consumption conversion rate corresponding to any product represents the rate at which the product is purchased after being displayed; wherein the consumption conversion rate corresponding to the product is related to at least one of the reading popularity corresponding to the book content associated with the product, the product's own consumption attributes, and the playback environment when playing the audio content of the target book associated with the product.
  • the product introduction audio is obtained in the following manner: for the at least one product determined, determining the product information corresponding to the at least one product; performing voice conversion processing on the product information corresponding to any of the products to obtain the product introduction audio corresponding to the product.
  • the product information of the product includes at least one of the following: introduction information of the product in a product library, multimedia content information associated with the product; wherein the multimedia content information is determined based on multimedia resources associated with a product source to which the product belongs.
  • the acquisition module 71 performs voice conversion processing on the product information to obtain the product introduction audio, and is used to: determine the product type corresponding to the product, and determine the product information template corresponding to the product introduction audio under the product type; the product information template includes a product introduction paragraph corresponding to the product type, and at least one filling position reserved in the product introduction paragraph, and the filling position is used to fill in the product information; use the product information to fill in at least one filling position in the product information template to obtain the filled product information template, and perform voice conversion processing on the filled product information template to obtain the product introduction audio.
  • the acquisition module 71 performs voice conversion processing on the filled product information template to obtain the product introduction audio, and is used to: respond to the audio of the target book;
  • the audio content includes audio content recorded based on at least one character audio, and a target character audio for recording the product introduction audio is determined from the at least one character audio;
  • the filled product information template is audio-recorded using the target character audio to obtain the product introduction audio.
  • the acquisition module 71 performs speech conversion processing on the filled product information template to obtain the product introduction audio, and is also used to: determine the paragraph to which the entity keyword associated with the target product belongs in the target book, and use the audio content corresponding to the paragraph to update the product introduction audio to obtain an updated product introduction audio.
  • the display module 73 when the display module 73 displays the product information of the target product in response to the target trigger operation, it is used to: determine the target product indicated by the target trigger operation in response to the target trigger operation, and display the product information of the target product in the first area of the audio playback page.
  • the display module 73 is also used to: determine the associated display information of the target product; the associated display information includes at least one of the associated products associated with the target product and the sales channels of the target product; the associated products include the first product other than the target product in the package product to which the target product belongs, or the second product of the same category as the target product; and display the associated display information of the target product in a second area associated with the first area.
  • the display module 73 is further used to: in response to a triggering operation on the associated display information, obtain supplementary display information corresponding to the associated display information, and display the supplementary display information; the supplementary display information is used to provide supplementary explanations for the associated display information.
  • the supplementary display information corresponding to the associated display information in response to the associated display information including a first product, includes: multimedia explanation content corresponding to the target product and the package product to which the first product belongs; or, in response to the associated display information including a second product, the supplementary display information corresponding to the associated display information includes: multimedia evaluation content corresponding to the target product and/or the second product; or, in response to the associated display information including a sales channel of the target product, the supplementary display information corresponding to the associated display information includes: at least one of the selling price of the target product and the merchant information of the seller under the selling channel.
  • the present disclosure also provides a computer device, as shown in FIG8 , which is a schematic diagram of the structure of the computer device provided by the present disclosure, including:
  • a processor 10 and a memory 20 stores machine-readable instructions executable by the processor 10, and the processor 10 is used to execute the machine-readable instructions stored in the memory 20.
  • the processor 10 performs the following steps:
  • Acquire product introduction audio of at least one product associated with a target book the product is associated with the book content of the target book, and the product includes a physical product and/or a service item; in the process of playing the audio content of the target book, insert product introduction audio of the target product associated with the book content that has been played; in response to a target trigger operation, display product information of the target product.
  • the above-mentioned memory 20 includes an internal memory 210 and an external memory 220; the internal memory 210 here is also called an internal memory, which is used to temporarily store the calculation data in the processor 10, as well as the data exchanged with the external memory 220 such as a hard disk.
  • the processor 10 exchanges data with the external memory 220 through the internal memory 210.
  • the present disclosure also provides a computer-readable storage medium, on which a computer program is stored, and when the computer program is executed by a processor, the steps of the information display method described in the above method embodiment are executed.
  • the storage medium can be a volatile or non-volatile computer-readable storage medium.
  • the embodiments of the present disclosure also provide a computer program product, which carries a program code.
  • the instructions included in the program code can be used to execute the steps of the information display method described in the above method embodiment. Please refer to the above method embodiment for details, which will not be repeated here.
  • the computer program product may be implemented in hardware, software or a combination thereof.
  • the computer program product is embodied as a computer storage medium.
  • the computer program product is embodied as a software product, such as a software development kit (SDK).
  • SDK software development kit
  • the units described as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, that is, they may be located in one place or distributed on multiple network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.
  • each functional unit in each embodiment of the present disclosure may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit.
  • the functions are implemented in the form of software functional units and sold or used as independent products, they can be stored in a non-volatile computer-readable storage medium that can be executed by a processor.
  • the computer software product is stored in a storage medium, including several instructions for a computer device (which can be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the method described in each embodiment of the present disclosure.
  • the aforementioned storage media include: U disk, mobile hard disk, read-only memory (ROM), random access memory (RAM), disk or optical disk, and other media that can store program codes.

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Abstract

本公开提供了一种信息展示方法、装置、计算机设备及存储介质，其中，该方法包括：获取目标书籍关联的至少一个产品的产品介绍音频；所述产品与所述目标书籍的书籍内容相关联，所述产品包括实体产品和/或服务项目；在播放所述目标书籍的音频内容的过程中，插播与已播放过的书籍内容关联的目标产品的产品介绍音频；响应于目标触发操作，展示所述目标产品的产品信息。

Description

一种信息展示方法、装置、计算机设备及存储介质
本申请要求2022年10月24日递交的、标题为“一种信息展示方法、装置、计算机设备及存储介质”、申请号为202211300114.9的中国发明专利申请的优先权，该申请的全部内容通过引用结合在本申请中。
技术领域
本公开涉及计算机技术领域，具体而言，涉及一种信息展示方法、装置、计算机设备及存储介质。
背景技术
用户通过电子书阅读平台进行对书籍的阅读时，可以选择使用“听书”功能，阅读平台通过播放对书籍的音频的方式使用户能够获取书籍中记载的内容。但这种“听书”功能向用户提供的信息具有局限性，仅能对书籍本身记载的内容进行音频播放，无法满足用户对书籍相关的周边信息的获取需求。
发明内容
本公开实施例至少提供一种信息展示方法、装置、计算机设备及存储介质。
第一方面，本公开实施例提供了一种信息展示方法，包括：获取目标书籍关联的至少一个产品的产品介绍音频；所述产品与所述目标书籍的书籍内容相关联，所述产品包括实体产品和/或服务项目；在播放所述目标书籍的音频内容的过程中，插播与已播放过的书籍内容关联的目标产品的产品介绍音频；响应于目标触发操作，展示所述目标产品的产品信息。
一种可选的实施方式中，所述在播放所述目标书籍的音频内容的过程中，插播与已播放过的书籍内容关联的目标产品的产品介绍音频，包括：在播放所述目标书籍的音频内容的过程中，响应于当前播放的为所述目标书籍中的目标章节或者目标段落，插播与所述目标章节或者目标段落关联的目标产品对应的产品介绍音频；其中，所述目标章节和所述目标段落中包含与所述目标产品关联的关键词信息。
一种可选的实施方式中，所述响应于当前播放的为所述目标书籍中的目标章节或者目标段落，插播与所述目标章节或者目标段落关联的目标产品对应的产品介绍音频，包括：响应于当前播放的为所述目标书籍中的目标章节，在所述目标章节播放完毕后，在播放所述目标章节的下一章节之 前，插播与所述目标章节关联的所述目标产品的产品介绍音频；或者，响应于当前播放的为所述目标书籍中的目标段落，在所述目标段落播放完毕后，在播放所述目标段落的下一段落之前，插播与所述目标段落关联的所述目标产品的产品介绍音频。
一种可选的实施方式中，所述响应于当前播放的为所述目标书籍中的目标章节或者目标段落，插播与所述目标章节或者目标段落关联的目标产品对应的产品介绍音频，包括：响应于当前播放的为所述目标书籍中的目标章节，基于所述目标产品关联的实体关键词在所述目标章节中的段落位置信息，插播与所述目标章节关联的所述目标产品的产品介绍音频；或者，响应于当前播放的为所述目标书籍中的目标段落，基于所述目标产品关联的实体关键词所述目标段落中的句子位置信息，插播与所述目标章节关联的所述目标产品的产品介绍音频。
一种可选的实施方式中，采用下述方式确定与所述目标书籍的书籍内容相关联的产品：从所述目标书籍的书籍内容中识别提取实体关键词，并从预设的产品库中，确定与所述实体关键词匹配的多个产品；从所述多个产品选取至少一个产品，作为与所述目标书籍的书籍内容相关联的产品。
一种可选的实施方式中，从所述多个产品选取至少一个产品，包括：基于所述多个产品分别对应的消费转化率，从所述多个产品中确定所述至少一个产品；其中，任一产品对应的消费转化率表征该产品在展示后被购买的比率；其中，所述产品对应的消费转化率与所述产品关联的书籍内容对应的阅读热度、所述产品的自身消费属性、播放与所述产品关联的目标书籍的音频内容时所处播放环境中至少一种有关。
一种可选的实施方式中，所述产品介绍音频为采用下述方式获取的：针对确定的所述至少一个产品，确定所述至少一个产品分别对应的产品信息；对任一所述产品对应的产品信息进行语音转换处理，得到所述产品对应的产品介绍音频。
一种可选的实施方式中，所述产品的产品信息，包括下述至少一种：所述产品在产品库中的介绍信息、与所述产品关联的多媒体内容信息；其中，所述多媒体内容信息基于所述产品所属的产品来源关联的多媒体资源确定。
一种可选的实施方式中，对所述产品信息进行语音转换处理，得到所述产品介绍音频，包括：确定所述产品对应的产品类型，并确定在所述产品类型下所述产品介绍音频对应的产品信息模板；所述产品信息模板包括与所述产品类型对应的产品介绍语段，以及在所述产品介绍语段中预留的至少一个填充位置，所述填充位置用于填充所述产品信息；利用所述产品信息填充所述产品信息模板中的至少一个填充位置，得到填充后的产品信 息模板，并对填充后的产品信息模板进行语音转换处理，得到所述产品介绍音频。
一种可选的实施方式中，对填充后的产品信息模板进行语音转换处理，得到所述产品介绍音频，包括：响应于所述目标书籍的音频内容包括基于至少一个角色音频录制的音频内容，从所述至少一个角色音频中确定用于录制所述产品介绍音频的目标角色音频；利用所述目标角色音频对填充后的产品信息模板进行音频录制，得到所述产品介绍音频。
一种可选的实施方式中，在对填充后的产品信息模板进行语音转换处理，得到所述产品介绍音频后，还包括：确定与所述目标产品关联的实体关键词在所述目标书籍中所属的段落，并利用该段落对应的音频内容更新所述产品介绍音频，得到更新后的产品介绍音频。
一种可选的实施方式中，响应于目标触发操作，展示所述目标产品的产品信息，包括：响应于目标触发操作，确定所述目标触发操作指示的所述目标产品，并在音频播放页面的第一区域展示所述目标产品的产品信息。
一种可选的实施方式中，所述方法还包括：确定所述目标产品的关联展示信息；所述关联展示信息包括与所述目标产品关联的关联产品、所述目标产品的售卖渠道中至少一种；所述关联产品包括所述目标产品所属套装产品中除所述目标产品外的第一产品，或者与所述目标产品所属类别相同的第二产品；在与所述第一区域的关联的第二区域中展示所述目标产品的关联展示信息。
一种可选的实施方式中，所述方法还包括：响应于对所述关联展示信息的触发操作，获取与所述关联展示信息对应的补充展示信息，并展示所述补充展示信息；所述补充展示信息用于对所述关联展示信息进行补充说明。
一种可选的实施方式中，响应于所述关联展示信息包括第一产品，与所述关联展示信息对应的补充展示信息包括：所述目标产品与所述第一产品所属套装产品对应的多媒体讲解内容；或者，响应于所述关联展示信息包括第二产品，与所述关联展示信息对应的补充展示信息包括：所述目标产品和/或所述第二产品对应的多媒体评测内容；或者，响应于所述关联展示信息包括所述目标产品的售卖渠道，与所述关联展示信息对应的补充展示信息包括：在所述售卖渠道下所述目标产品的售卖价格、售卖商家的商家信息中至少一种。
第二方面，本公开实施例还提供一种信息展示装置，包括：获取模块，用于获取目标书籍关联的至少一个产品的产品介绍音频；所述产品与所述目标书籍的书籍内容相关联，所述产品包括实体产品和/或服务项目；播放模块，用于在播放所述目标书籍的音频内容的过程中，插播与已播放过的 书籍内容关联的目标产品的产品介绍音频；展示模块，用于响应于目标触发操作，展示所述目标产品的产品信息。
一种可选的实施方式中，所述播放模块在播放所述目标书籍的音频内容的过程中，插播与已播放过的书籍内容关联的目标产品的产品介绍音频时，用于：在播放所述目标书籍的音频内容的过程中，响应于当前播放的为所述目标书籍中的目标章节或者目标段落，插播与所述目标章节或者目标段落关联的目标产品对应的产品介绍音频；其中，所述目标章节和所述目标段落中包含与所述目标产品关联的关键词信息。
一种可选的实施方式中，所述播放模块在响应于当前播放的为所述目标书籍中的目标章节或者目标段落，插播与所述目标章节或者目标段落关联的目标产品对应的产品介绍音频时，用于：响应于当前播放的为所述目标书籍中的目标章节，在所述目标章节播放完毕后，在播放所述目标章节的下一章节之前，插播与所述目标章节关联的所述目标产品的产品介绍音频；或者，响应于当前播放的为所述目标书籍中的目标段落，在所述目标段落播放完毕后，在播放所述目标段落的下一段落之前，插播与所述目标段落关联的所述目标产品的产品介绍音频。
一种可选的实施方式中，所述播放模块在响应于当前播放的为所述目标书籍中的目标章节或者目标段落，插播与所述目标章节或者目标段落关联的目标产品对应的产品介绍音频时，用于：响应于当前播放的为所述目标书籍中的目标章节，基于所述目标产品关联的实体关键词在所述目标章节中的段落位置信息，插播与所述目标章节关联的所述目标产品的产品介绍音频；或者，响应于当前播放的为所述目标书籍中的目标段落，基于所述目标产品关联的实体关键词所述目标段落中的句子位置信息，插播与所述目标章节关联的所述目标产品的产品介绍音频。
一种可选的实施方式中，获取模块采用下述方式确定与所述目标书籍的书籍内容相关联的产品：从所述目标书籍的书籍内容中识别提取实体关键词，并从预设的产品库中，确定与所述实体关键词匹配的多个产品；从所述多个产品选取至少一个产品，作为与所述目标书籍的书籍内容相关联的产品。
一种可选的实施方式中，获取模块从所述多个产品选取至少一个产品时，用于：基于所述多个产品分别对应的消费转化率，从所述多个产品中确定所述至少一个产品；其中，任一产品对应的消费转化率表征该产品在展示后被购买的比率；其中，所述产品对应的消费转化率与所述产品关联的书籍内容对应的阅读热度、所述产品的自身消费属性、播放与所述产品关联的目标书籍的音频内容时所处播放环境中至少一种有关。
一种可选的实施方式中，所述产品介绍音频为采用下述方式获取的： 针对确定的所述至少一个产品，确定所述至少一个产品分别对应的产品信息；对任一所述产品对应的产品信息进行语音转换处理，得到所述产品对应的产品介绍音频。
一种可选的实施方式中，所述产品的产品信息，包括下述至少一种：所述产品在产品库中的介绍信息、与所述产品关联的多媒体内容信息；其中，所述多媒体内容信息基于所述产品所属的产品来源关联的多媒体资源确定。
一种可选的实施方式中，获取模块对所述产品信息进行语音转换处理，得到所述产品介绍音频时，用于：确定所述产品对应的产品类型，并确定在所述产品类型下所述产品介绍音频对应的产品信息模板；所述产品信息模板包括与所述产品类型对应的产品介绍语段，以及在所述产品介绍语段中预留的至少一个填充位置，所述填充位置用于填充所述产品信息；利用所述产品信息填充所述产品信息模板中的至少一个填充位置，得到填充后的产品信息模板，并对填充后的产品信息模板进行语音转换处理，得到所述产品介绍音频。
一种可选的实施方式中，获取模块对填充后的产品信息模板进行语音转换处理，得到所述产品介绍音频时，用于：响应于所述目标书籍的音频内容包括基于至少一个角色音频录制的音频内容，从所述至少一个角色音频中确定用于录制所述产品介绍音频的目标角色音频；利用所述目标角色音频对填充后的产品信息模板进行音频录制，得到所述产品介绍音频。
一种可选的实施方式中，获取模块对填充后的产品信息模板进行语音转换处理，得到所述产品介绍音频后，还用于：确定与所述目标产品关联的实体关键词在所述目标书籍中所属的段落，并利用该段落对应的音频内容更新所述产品介绍音频，得到更新后的产品介绍音频。
一种可选的实施方式中，展示模块在响应于目标触发操作，展示所述目标产品的产品信息时，用于：响应于目标触发操作，确定所述目标触发操作指示的所述目标产品，并在音频播放页面的第一区域展示所述目标产品的产品信息。
一种可选的实施方式中，展示模块还用于：确定所述目标产品的关联展示信息；所述关联展示信息包括与所述目标产品关联的关联产品、所述目标产品的售卖渠道中至少一种；所述关联产品包括所述目标产品所属套装产品中除所述目标产品外的第一产品，或者与所述目标产品所属类别相同的第二产品；在与所述第一区域的关联的第二区域中展示所述目标产品的关联展示信息。
一种可选的实施方式中，展示模块还用于：响应于对所述关联展示信息的触发操作，获取与所述关联展示信息对应的补充展示信息，并展示所 述补充展示信息；所述补充展示信息用于对所述关联展示信息进行补充说明。
一种可选的实施方式中，响应于所述关联展示信息包括第一产品，与所述关联展示信息对应的补充展示信息包括：所述目标产品与所述第一产品所属套装产品对应的多媒体讲解内容；或者，响应于所述关联展示信息包括第二产品，与所述关联展示信息对应的补充展示信息包括：所述目标产品和/或所述第二产品对应的多媒体评测内容；或者，响应于所述关联展示信息包括所述目标产品的售卖渠道，与所述关联展示信息对应的补充展示信息包括：在所述售卖渠道下所述目标产品的售卖价格、售卖商家的商家信息中至少一种。
第三方面，本公开可选实现方式还提供一种计算机设备，处理器、存储器，所述存储器存储有所述处理器可执行的机器可读指令，所述处理器用于执行所述存储器中存储的机器可读指令，所述机器可读指令被所述处理器执行时，所述机器可读指令被所述处理器执行时执行上述第一方面，或第一方面中任一种可能的实施方式中的步骤。
第四方面，本公开可选实现方式还提供一种计算机可读存储介质，该计算机可读存储介质上存储有计算机程序，该计算机程序被运行时执行上述第一方面，或第一方面中任一种可能的实施方式中的步骤。
本公开实施例提供的一种信息展示方法、装置、计算机设备及存储介质，对于采用音频播放的目标书籍，可以获取关联的至少一个产品的产品介绍音频，并在播放目标书籍的音频内容的过程中，将该关联的产品介绍音频进行插播，这样在音频播放的内容中不仅可以向用户传递书籍包含的书籍内容，还可以提供与播放的书籍内容相关的目标产品的产品介绍音频，展示出的信息更丰富。另外，响应于目标触发操作，可以展示出目标产品的产品信息，将音频展示的方式切换为可直接查看的文字信息的展示形式，如此可以在用户有需求时更直观地向用户展示相关产品信息，方便用户进一步进行相关操作决策。因此，本公开实施例可以在用户进行书籍阅读时向用户提供更丰富的相关信息，并且提高了进行相关操作决策的便捷性。
为使本公开的上述目的、特征和优点能更明显易懂，下文特举较佳实施例，并配合所附附图，作详细说明如下。
附图说明
为了更清楚地说明本公开实施例的技术方案，下面将对实施例中所需要使用的附图作简单地介绍，此处的附图被并入说明书中并构成本说明书中的一部分，这些附图示出了符合本公开的实施例，并与说明书一起用于说明本公开的技术方案。应当理解，以下附图仅示出了本公开的某些实施 例，因此不应被看作是对范围的限定，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他相关的附图。
图1示出了本公开实施例所提供的一种信息展示方法的流程图；
图2示出了本公开实施例所提供的一种音频播放页面的示意图；
图3示出了本公开实施例所提供的另一种音频播放页面的示意图；
图4示出了本公开实施例所提供的第一种呈现关联展示信息的页面的示意图；
图5示出了本公开实施例所提供的第二种呈现关联展示信息的页面的示意图；
图6示出了本公开实施例所提供的第三种呈现关联展示信息的页面的示意图；
图7示出了本公开实施例所提供的一种信息展示装置的示意图；
图8示出了本公开实施例所提供的一种计算机设备的示意图。
具体实施方式
为使本公开实施例的目的、技术方案和优点更加清楚，下面将结合本公开实施例中附图，对本公开实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例仅仅是本公开一部分实施例，而不是全部的实施例。通常在此处描述和示出的本公开实施例的组件可以以各种不同的配置来布置和设计。因此，以下对本公开的实施例的详细描述并非旨在限制要求保护的本公开的范围，而是仅仅表示本公开的选定实施例。基于本公开的实施例，本领域技术人员在没有做出创造性劳动的前提下所获得的所有其他实施例，都属于本公开保护的范围。
经研究发现，用户可以选取“听书”功能，通过书籍中记载的内容转化的音频进行书籍信息的获取。因此，用户在使用“听书”功能时，也仅能够通过音频获知书籍中包含的书籍内容。这种向用户传递信息的方式下可以使用户获知的信息较少，且内容并不丰富，因而无法满足用户对书籍相关的周边信息的获取需求。
基于上述研究，本公开提供了一种信息展示方法，对于采用音频播放的目标书籍，可以获取关联的至少一个产品的产品介绍音频，并在播放目标书籍的音频内容的过程中，将该关联的产品介绍音频进行插播，这样在音频播放的内容中不仅可以向用户传递书籍包含的书籍内容，还可以提供与播放的书籍内容相关的目标产品的产品介绍音频，展示出的信息更丰富。另外，响应于目标触发操作，可以展示出目标产品的产品信息，将音频展 示的方式切换为可直接查看的文字信息的展示形式，如此可以在用户有需求时更直观地向用户展示相关产品信息，方便用户进一步进行相关操作决策。因此，本公开实施例可以在用户进行书籍阅读时向用户提供更丰富的相关信息，并且提高了进行相关操作决策的便捷性。
针对以上方案所存在的缺陷，均是发明人在经过实践并仔细研究后得出的结果，因此，上述问题的发现过程以及下文中本公开针对上述问题所提出的解决方案，都应该是发明人在本公开过程中对本公开做出的贡献。
应注意到：相似的标号和字母在下面的附图中表示类似项，因此，一旦某一项在一个附图中被定义，则在随后的附图中不需要对其进行进一步定义和解释。
为便于对本实施例进行理解，首先对本公开实施例所公开的一种信息展示方法进行详细介绍，本公开实施例所提供的信息展示方法的执行主体一般为具有一定计算能力的计算机设备，该计算机设备例如包括：终端设备或服务器或其它处理设备，终端设备可以为用户设备(User Equipment，UE)、移动设备、用户终端、终端、蜂窝电话、无绳电话、个人数字助理(Personal Digital Assistant，PDA)、手持设备、计算设备、车载设备、可穿戴设备等。在一些可能的实现方式中，该信息展示方法可以通过处理器调用存储器中存储的计算机可读指令的方式来实现。
下面以执行主体为服务器为例对本公开实施例提供的信息展示方法加以说明。本公开实施例提供的信息展示方法例如可以应用于电子书阅读平台中，此处说明的阅读平台可以是网页或者应用程序。用户在登录电子阅读平台后，可以的通过不同的多种功能进行对书籍的查看阅读，比如通过“阅读”功能阅读书籍，也即通过用户设备的图形显示界面直接进行书籍内容的查看；或者，通过“听书”功能阅读书籍，具体可以先获取书籍对应的音频信息，比如通过文字-音频转换，将书籍中包含的文字信息转换为音频信息，然后向用户播放音频信息，以使用户获知书籍中包含的内容。在下文中，主要对“听书”功能的场景进行信息展示方法的说明，具体详见下述详细说明。
参见图1所示，为本公开实施例提供的一种信息展示方法的流程图，所述方法包括步骤S101～S103，其中：
S101：获取目标书籍关联的至少一个产品的产品介绍音频；所述产品与所述目标书籍的书籍内容相关联，所述产品包括实体产品和/或服务项目；
S102：在播放所述目标书籍的音频内容的过程中，插播与已播放过的书籍内容关联的目标产品的产品介绍音频；
S103：响应于目标触发操作，展示所述目标产品的产品信息。
下面对上述S101～S103加以详细说明。
针对上述S101，在上述说明的电子书阅读平台中，目标书籍例如包括用户在电子阅读平台中选取采用“听书”功能查看的书籍。示例性的，响应于用户在阅读平台中选取了一本书籍，可以向用户展示该书籍的阅读页，并在阅读页上提供“听书”功能的按钮；响应于用户触发该书籍对应的“听书”功能按钮，可以将该本书籍作为本公开实施例中的目标书籍。或者，在电子阅读平台中可以设置听书专栏，在该听书专栏中包括多本可以使用“听书”功能的书籍，则响应于用户对该听书专栏下任一书籍的选取操作，可以将该选取操作下指示的书籍，作为本公开实施例中的目标书籍。
为了在向用户播放目标书籍的音频内容的过程中，向用户提供更多维度的信息，可以获取目标书籍关联的至少一个产品的产品介绍音频。在具体实施中，可以先确定与目标书籍关联的至少一个产品，然后再为每个产品确定对应的产品介绍音频。
首先，对确定与目标书籍的书籍内容关联相关联的产品的具体方式进行说明。在具体实施中，可以从所述目标书籍的书籍内容中识别提取实体关键词，并从预设的产品库中，确定与所述实体关键词匹配的多个产品；从所述多个产品选取至少一个产品，作为与所述目标书籍的书籍内容相关联的产品。
其中，在从目标书籍的书籍内容中识别提取实体关键词时，可以对书籍内容采用语义识别的方式进行。在一种可能的情况下，通过语义识别的方式可以从书籍内容中确定多个实体词，这些实体词具体用于指示一种实际的对象。另外，还可以预先确定产品库，在该产品库中具体存储了多个产品以及与该产品相关的产品信息。此处的产品具体包括实体产品和服务项目，具体例如包括化妆品、食品等实体产品，以及餐馆消费、旅游服务等服务项目。对于上述确定的多个实体词，可以在产品库中确定是否具有直接对应的或者是关联的产品，若存在则可以确定为与该实体关键词匹配的产品。此处，确定的与该实体关键词匹配的产品可以有一个或多个。
而由于在对目标书籍的音频内容进行播放的过程中，由于插播过多的与产品相关的音频，实际上对于原本对目标书籍的音频内容播放是一种干扰，为了减少这种干扰，但又能够向用户提供不同维度的音频内容，本公开实施例中具体选取了从匹配的多个产品中继续对产品进行筛选的方式，减少用于进行音频播放的产品数量。具体地，可以从多个产品中选取至少一个产品，作为与目标书籍的书籍内容关联的产品。此处，可以依照实际情况确定至少一个产品的数量，比如1个或2个。
在具体实施中，在从多个产品中选取至少一个产品时，为了能够使播放出的产品对应的音频信息能够被有效地利用，从而减少对提供信息的浪 费，在对产品进行选取时，选取用户更易关注和购买的产品。为了量化这种产品的特性，在本公开实施例中选取基于所述多个产品分别对应的消费转化率，从所述多个产品中确定所述至少一个产品的方式进行。此处说明的消费转化率即能够表达产品是否更易被用户关注和购买的特性。
其中，任一产品的消费转化率表征该产品在展示后被购买的比率。比如，若多个产品中包括某化妆品，根据对该化妆品的售卖记录可以得知，在向100名用户通过播放音频的方式介绍该化妆品后，销量为60，也即应当有60名用户选择购买该化妆品，则该化妆品的消费转化率为60％，也即购买用户的数量与展示用户数量的比值。对于确定的多个产品中的每个产品，采用类似的方式，均可以确定对应的消费转化率。通过排序等方式，可以将多个产品中的每个产品，按照消费转化率由高至低的方式进行逐一排序，并按照上述确定至少一个产品的数量，从排序结果中消费转化率最高的方向至消费转化率最低的方向筛选出相应数量的产品，作为确定的至少一个产品。
此处，消费转化率实际上还可以与多种因素有关，具体地，所述产品对应的消费转化率与所述产品关联的书籍内容对应的阅读热度、所述产品的自身消费属性、播放与所述产品关联的目标书籍的音频内容时所处播放环境中至少一种有关。下面分别对上述多种不同因素以及多种不同因素下对消费转化率的影响进行说明。
(a1)对于产品对应的消费转化率与产品关联的书籍内容对应的阅读热度有关的情况，示例性的，若书籍内容中的某段落或书籍内容整体本身的阅读热度比较高，比如某一段落为正本书的亮点部分，会有更多的用户集中关注于该部分内容，或者针对该部分内容进行批注、讨论等，而确定的产品与的该部分内容相关，因此可以认为该部分内容关联的产品更容易被购买，相应关联的该产品对应的消费转化率会更高。
(a2)对于产品对应的消费转化率与产品的自身消费属性有关的情况，示例性的，若产品本身即是一个比较容易被消费的产品，或者是当前热销的产品，则由于产品本身的消费性质，对应的消费转化率也会较高。比如，若产品为外卖折扣电子券，本身即是一般用户都有需求购买的产品，则对应的消费转化率会相应较高。又或者，在某一段时间内，某智能手机是比较热销的产品，则也会具有较高的消费转化率。
(a3)对于产品对应的消费转化率与播放产品关联的目标书籍的音频内容时所处播放环境有关的情况，其中，播放环境例如和播放场景有关，比如室内场景或者室外场景；或者也和播放时的天气有关，比如雨天、阴天、晴天等；又或者和时间有关，比如早上、中午、晚上等。对于产品而言，对应的消费转化率也受到这些播放环境的影响，比如对于产品雨伞而 言，在阴天、雨天等播放环境下，由于是该播放环境下更容易联想到或者是更急需获取的产品，因此在这些播放环境下更容易被消费，也即对应的消费转化率会更高。
上述仅列举介绍了与消费转化率有关的几种不同的因素，其他可能会对消费转化率造成影响的因素，也在本公开实施例的保护范围内，在此不再逐一列举。
因此，对于上述说明的通过产品对应的消费转化率从多个产品中确定至少一个产品的具体方式，还可以参照在上述至少三种因素对消费转化率造成的不同影响进行调整。比如，在为目标书籍确定了多个产品的情况下，若存在产品关联的段落为阅读热度较高的段落，或者产品本身为当前的热销产品，或者为播放目标书籍的音频内容时所处播放环境下更容易被消费的产品，则认为相应的消费转化率较高，适宜从多个产品中选取出作为至少一个产品。
在根据上述方式确定目标书籍关联的至少一个产品的产品介绍音频后，可以继续获取与至少一个产品对应的产品介绍音频。在具体实施中，所述产品介绍音频为采用下述方式获取的：针对确定的所述至少一个产品，确定所述至少一个产品分别对应的产品信息；对任一所述产品对应的产品信息进行语音转换处理，得到所述产品对应的产品介绍音频。
示例性的，对于确定的至少一个产品，可以对其中的每个产品分别确定对应的产品介绍音频。针对每一个产品，可选地，可以先通过文字信息表达产品对应的产品信息，然后通过文字-语音转换的方式，也即语音转换处理的方式，获取产品介绍音频。
此处说明的产品对应的产品信息，包括下述至少一种所述产品在产品库中的介绍信息、与所述产品关联的多媒体内容信息；其中，所述多媒体内容信息基于所述产品所属的产品来源关联的多媒体资源确定。
具体地，在产品库中除了对产品进行记录外，还会对产品的介绍信息进行关联存储，介绍信息具体可以包括产品的产品名称、产品效果等等。另外，对于产品而言，还具有关联的多媒体内容信息，比如测评文章、介绍视频、广告、使用场景图片、用户评价反馈文字等等，具体可以基于该产品所属的产品来源关联的多媒体资源确定。比如，确定的产品为电商中某一店铺售卖的产品，则可以将这个店铺作为该产品所属的产品来源，并相应地将该店铺中与此产品相关的介绍视频、广告等，作为该产品关联的多媒体内容信息。
此处，对于产品信息中包括的非文字信息，比如视频、图片类型的文字信息，还可以通过光学字符识别技术，从其中获取有利于对产品进行介绍的文字信息，并作为产品的产品信息中的一部分。
对于产品信息，示例性的，对于确定的某一产品“口红A”，可以确定的产品信息包括产品名称“口红A”，当前售价为“200虚拟币”产品效果为“可以提升气色”，具有100名用户的用户评价反馈，其中有一名用户的用户评价反馈点赞数量较高，评价反馈文字为“口红很好用，显气色不脱妆”。
由于获取到的产品信息实际上可能会较多，比如对于一个产品而言，具体获取到的产品信息包括两段不同的广告、三篇测评内容、以及五十名用户的用户评价反馈文字，如果全部进行语音转换处理并向用户进行播放，可能会出现占用的时长过长的问题，导致对用户原有的对书籍的音频内容的收听造成干扰。另外，获取到的产品信息还可能在内容上比较分散，若直接向用户进行信息的展示，无法突出重点，导致向用户播放后用户无法获得到有效的产品信息。因此，在获取到的产品信息后，本公开实施例中并未选择直接将产品信息转换为语音信息播放，而是选择对产品信息进行整合，得到较为结构化的信息，然后再通过对处理后的结构化信息进行语音转换处理，得到用于向用户播放的产品介绍音频。
在具体实施中，对产品信息进行语音转换处理，得到产品介绍音频时，可以采用下述方式：确定所述产品对应的产品类型，并确定在所述产品类型下所述产品介绍音频对应的产品信息模板；所述产品信息模板包括与所述产品类型对应的产品介绍语段，以及在所述产品介绍语段中预留的至少一个填充位置，所述填充位置用于填充所述产品信息；利用所述产品信息填充所述产品信息模板中的至少一个填充位置，得到填充后的产品信息模板，并对填充后的产品信息模板进行语音转换处理，得到所述产品介绍音频。
具体地，由于产品的产品类型不同，因此在向用户介绍不同的产品时侧重点不同，进而可以选择不同的信息整合方式对产品信息进行结构化处理。此处，可以预先确定产品可能的多种产品类型。示例性的，可以按照产品包括的实体产品和服务项目，作为两种产品类型；或者，也可以按照其他的方式设置多种可能的产品类型。对于每一种产品类型，还可以预先确定在该产品类型下产品介绍音频对应的产品信息的模板，以利用模板对产品信息进行整合。
示例性的，对于上述将产品类型划分为包括实体产品的情况，在实体产品的产品类型下的对应的产品信息模板例如可以包括“(产品名称)，当前产品售价为(产品价格)，该产品(产品效果)，有(反馈评价的用户数量)名用户给出了评价，用户评价是(用户评价反馈)”。此处，模板中通过引号框选出的部分为至少一个填充位置，引号中的文字表示填充的产品信息的具体内容，未通过引号框选出的部分为产品介绍语段。另外，其中部分信息可以有选择的进行填充，比如对于部分产品而言对应的产品信息 可能并不能将所有填充位置均进行填充，则未能填充的填充位置进行删除，以保证语音转换后的信息具有逻辑连贯性且不卡顿；或者，若一个填充位置上可以填充的产品信息有多个，可以选择其一进行填充，比如“用户评价反馈”的填充位置上，可以将不同用户反馈的评价文字填入，但具体在选取时可以按照一定的规则从多个用户评价反馈中选取其一进行填充，比如将点赞数量最高的用户评价反馈填入，或者最新发布的用户评价反馈填入。
在上述产品信息模板的示例下，对于上述列举出的口红A，利用此处的产品信息模板，可以通过产品信息进行填充，填充的产品信息模板具体如下：“口红A，当前产品售价为200虚拟币，该产品可以提升气色，有100名用户给出了评价，用户评价是口红很好用，显气色不脱妆”。
在得到填充后的产品信息模板的情况下，可以对填充后的产品信息模型进行语音转换处理，得到产品介绍音频。在一种可能的情况下，可以选用已确定的人工智能人声进行简单地语音转换处理，以得到产品介绍音频。
在另一种可能的情况下，为了更好地引导用户进行产品介绍音频的收听，也对目标书籍原本的音频内容进行良好的过渡，在进行对填充后的产品信息模型进行语音转换处理时，也可以选取采用与目标书籍的音频内容相似的音频进行语音转换。具体地，响应于所述目标书籍的音频内容包括基于至少一个角色音频录制的音频内容，从所述至少一个角色音频中确定用于录制所述产品介绍音频的目标角色音频；利用所述目标角色音频对填充后的产品信息模板进行音频录制，得到所述产品介绍音频。
示例性的，由于具有目标书籍的音频内容，因此可以至少确定一个角色音频，也即用于向用户传递音频内容的角色音频。或者，对于小说等体裁下具有多个书籍角色的情况，目标书籍的音频内容可以包括多个书籍角色的角色音频呈现出的多种不同的音频内容。因此，在对填充后的产品信息模板进行语音转换处理时，可以从确定的至少一个角色音频中选取录制产品介绍音频的目标角色音频，使向用户播放的产品介绍音频从音频音色的角度上减少突兀感，也容易提升用户的收听兴趣。具体地，可以确定该产品信息所属的产品在书籍内容中的关联的部分，是否涉及到某一书籍角色，比如产品对应的实体词，实际上出现在书籍角色甲的对话内容中，则将书籍角色甲对应的角色音频，作为录制产品介绍音频的目标角色音频。
这样，利用目标角色音频对填充后的产品信息模板进行音频录制，即可以得到产品介绍音频。
在上述过程中，也即确定了在目标书籍中关联的各产品对应的产品介绍音频。由于产品在目标书籍中关联的位置可能比较分散，为了在对目标书籍的音频内容进行播放时，能够在播放至具有关联产品的书籍位置时能 够及时地对产品介绍音频进行播放，可以选取确定与所述目标产品关联的实体关键词在所述目标书籍中所属的段落，并利用该段落对应的音频内容更新所述产品介绍音频，得到更新后的产品介绍音频的方式进行。这样，可以在播放完一个完整的段落后，直接对相应的产品介绍音频进行播放，也可以使用户在收听完一个完整的段落后，能够快速且容易地获取该段落下关联的产品，并选择进行购买。
针对上述S102，在根据上述步骤确定了至少一个产品的产品介绍音频的情况下，可以在播放目标书籍的音频内容时，对产品介绍音频进行插播，以使用户得到除目标书籍本身包含的书籍内容外的扩展信息。由于目标书籍中的多处可能会具有不同的关联的目标产品，为了向用户在播放音频时体现出书籍内容和目标产品之间的关联性，本公开实施例中选取插播与已播放过的书籍内容关联的目标产品的产品介绍音频。
具体地，对于一本书籍而言，具体可以包括多个章节，每个章节可以包括多个段落，每个段落中可以包括多个句子，句子由文字作为最小单位组成。为了不破坏书籍内容本身的结构，可以认为最小的组成单位为句子。因此在进行对产品介绍音频的插播时，可以在句子、段落、章节后进行插播。
在具体实施中，可以响应于当前播放的为所述目标书籍中的目标章节，在所述目标章节播放完毕后，在播放所述目标章节的下一章节之前，插播与所述目标章节关联的所述目标产品的产品介绍音频；或者，响应于当前播放的为所述目标书籍中的目标段落，在所述目标段落播放完毕后，在播放所述目标段落的下一段落之前，插播与所述目标段落关联的所述目标产品的产品介绍音频。此处，也即选取将章节或者段落作为可以进行插播的具体位置。
在具体进行插播时，若选取插播的具体位置为目标章节，具体则可以在所述目标章节播放完毕后，在播放所述目标章节的下一章节之前，插播与所述目标章节关联的所述目标产品的产品介绍音频。
示例性的，若目标产品与第一章节相关联，则将第一章节作为目标章节。在对目标章节的音频内容播放完毕后，将目标产品的产品介绍音频进行播放，然后再继续播放目标章节的下一章节，比如与第一章节顺接的第二章节。
或者，在选取插播的具体位置为目标段落时，具体则可以在所述目标段落播放完毕后，在播放所述目标段落的下一段落之前，插播与所述目标段落关联的所述目标产品的产品介绍音频。
相似的，若目标产品某一章节下的与第一段落相关联，则将第一段落作为目标段落。在对目标段落的音频内容播放完毕后，将目标产品的产品 介绍音频进行播放，然后再继续播放目标章节的下一段落，比如与第一段落顺接的第二段落。
在另一种可能的情况下，由于不同书籍下章节、段落下的内容篇幅不同，比如对于某本长篇小说，在一个章节下的段落可能较多，或者对于某本电影评述，在一个段落下的句子可能较多，为了将产品介绍信息能够紧跟所属的目标产品关联的实体关键词进行播放，即使产品关联的部分为目标章节或目标段落，也可以选取在实体关键词在目标章节中的段落或者目标段落中的句子对应的位置信息进行插播。
具体地，可以采用下述方式：响应于当前播放的为所述目标书籍中的目标章节，基于所述目标产品关联的实体关键词在所述目标章节中的段落位置信息，插播与所述目标章节关联的所述目标产品的产品介绍音频；或者，响应于当前播放的为所述目标书籍中的目标段落，基于所述目标产品关联的实体关键词所述目标段落中的句子位置信息，插播与所述目标章节关联的所述目标产品的产品介绍音频。
此处说明的插播方式与上述说明的插播方式相似，其中说明的段落位置信息和句子位置信息，具体可以是实体关键词所在的段落或者句子的段落末尾位置或者句子末尾位置。
这样，对于上述过程中得到的目标产品的产品介绍音频，可以以插播的方式与目标书籍的音频内容交替进行播放，以使用户获取与书籍相关的更多维度的信息。
针对上述S103，由于上述对产品介绍音频的播放，是单向的向用户传递信息的方式，用户并不能直接对音频信息进行反馈。但实际上，由于播放的音频信息为产品介绍音频，用户可能会具有对相应的目标产品的信息查看和购买需求。为了满足用户的该种购买需求，可以响应于用户的目标触发操作，展示目标产品的产品信息。
此处，目标触发操作表征用户具有对产品介绍音频对应的目标产品有进一步查看的兴趣，因此目标触发操作例如可以包括暂停播放音频，或者对图形显示界面的唤醒操作。响应于目标触发操作，可以确定所述目标触发操作指示的所述目标产品，并在音频播放页面的第一区域展示所述目标产品的产品信息。
示例性的，参见图2所示，为本公开实施例提供的一种音频播放页面的示意图。在该示意图中，示出了当前“听书”功能下的唱片图标，以及播放、暂停、播放下一章对应的基本音频触发按钮，并以加粗的形式表示当前暂停了对音频的播放。在下方还展示出了当前正在播放的段落。另外，在下方的第一区域中展示出了目标产品的产品信息，具体包括上述示例中列举的口红A对应的产品信息。
在第一区域中展示产品信息的方式下，可以对目标产品进行较为充分的信息展示。而在用户对目标产品感兴趣时，希望获取的信息可能也不仅局限于此，还可能具有对目标产品有关的其他信息的获取需求，因此还可以确定与目标产品关联的关联展示信息，并将关联展示信息与目标产品的产品信息一齐展示出。
在具体实施中，具体可以确定所述目标产品的关联展示信息；所述关联展示信息包括与所述目标产品关联的关联产品、所述目标产品的售卖渠道中至少一种；所述关联产品包括所述目标产品所属套装产品中除所述目标产品外的第一产品，或者与所述目标产品所属类别相同的第二产品；在与所述第一区域的关联的第二区域中展示所述目标产品的关联展示信息。
示例性的，对于上述说明的口红A，可以确定的售卖渠道例如包括电商渠道以及线下实体店购买渠道。关联的关联产品例如包括与该口红属于同一系列的其他化妆品，比如同系列下化妆镜，作为第一产品；或者，也可以是所属类别相同的产品，比如其他相似的口红，作为第二产品。另外，对于这些可以关联展示信息，也可以相应地提供可查看的链接等。
参见图3所示，为本公开实施例提供的另一种音频播放页面的示意图。在音频播放页面的第一区域下展示出了第二区域，其中包括目标产品的两种不同的售卖渠道，由于电商渠道可以通过链接跳转购买，因此具体展示出了跳转链接；而线下实体店购买渠道下则相应地提供了地图功能，以便于用户查找实体店位置。另外，还展示出了上述示例中的第一产品和第二产品，根据各自与目标产品之间的不同关联，分别对第一产品和第二产品注明了“猜你喜欢”和“相似产品”的文字标识，另外还展示出了产品的产品名称，产品名称也即对应的产品的查看链接。
另外，由于在第二区域中展示关联展示信息时，第二区域实际上可以呈现出的内容比较有限，若用户对第二区域中展示出的关联展示信息仍具有进一步查看的需求，则可以对关联展示信息进行信息补充，并将补充得到的补充展示信息进行展示。在一种可能的情况下，可以通过弹窗界面进行展示，以增加对补充展示信息的展示空间，并不对音频播放区域进行遮挡。具体详见下述说明。
因此，对于展示出的关联展示信息，还可以响应于对关联展示信息的触发操作，获取与所述关联展示信息对应的补充展示信息，并展示所述补充展示信息；所述补充展示信息用于对所述关联展示信息进行补充说明。
下面，对于上述说明的多种不同的关联展示信息下相关的补充展示信息进行说明：
(b1)针对关联展示信息包括第一产品的情况。
在该种情况下，与关联展示信息对应的补充展示信息包括：目标产品与第一产品所属套装产品对应的多媒体讲解内容。
以上述示例中列举的目标产品包括口红A，第一产品包括化妆镜A的情况，所属套装产品对应的多媒体讲解内容例如包括开箱博主或产品评测博主对该套装产品的开箱视频或者评测视频等，或者也可以包括测评文章等。
示例性的，响应于对第一产品的触发操作，比如对图3中第一产品的产品图片的触发操作，可以展示出如图4所示的呈现关联展示信息的页面，具体包括一个弹窗，并在弹窗上展示出关联展示信息。具体包括套装名称以及其中涉及到的目标产品以及第一产品，还可以包括上述示例中的两个视频，并相应地可以响应于对视频的触发操作，在弹窗上进行展示或者跳转至视频的原网页进行展示。
(b2)针对关联展示信息包括第二产品的情况。
在该种情况下，与关联展示信息对应的补充展示信息包括：所述目标产品和/或所述第二产品对应的多媒体评测内容。
此处，由于目标产品和第二产品所属类别相同，因此可以展示的补充展示信息具体可以包括二者分别对应的多媒体评测内容，或者还可以包括对二者进行对比的多媒体评测内容。
示例性的，响应于对第二产品的触发操作，比如对图3中第二产品的产品图片的触发操作，可以展示出如图5所示的呈现关联展示信息的页面，具体也可以是弹窗的形式，在弹窗中展示出的信息包括目标产品和第二产品分别对应的评测信息，具体可以是从二者分别对应的多媒体测评内容中提取出的信息，例如价格、功效等的比较，另外还展示出了对二者进行比较的评测视频。
(b3)针对关联展示信息包括目标产品的售卖渠道的情况。
在该种情况下，与关联展示信息对应的补充展示信息包括：在所述售卖渠道下所述目标产品的售卖价格、售卖商家的商家信息中至少一种。
此处，由于在展示售卖渠道时，仅能展示出可选的多种售卖渠道，并不具备对售卖渠道下目标产品的信息展示，因此可以作为补充展示信息进行补充展示。
示例性的，响应于对售卖渠道的触发操作，比如对图3中售卖渠道的触发操作，可以展示出如图6所示的呈现关联展示信息的页面。仍以弹窗方式进行展示为例，在弹窗中展示出信息包括上述示例中的电商渠道以及线下实体店购买渠道下目标产品分别对应的售卖价格和售卖商家的商家信息。
另外，在图4至图6示出的弹窗中，还具有下拉弹窗按钮，响应于对下拉弹窗按钮的滑动触发操作，可以将弹窗下拉至底部，并相应的返回图3中示出的页面。
这样，通过弹窗信息可以灵活地对补充展示信息进行展示。
本领域技术人员可以理解，在具体实施方式的上述方法中，各步骤的撰写顺序并不意味着严格的执行顺序而对实施过程构成任何限定，各步骤的具体执行顺序应当以其功能和可能的内在逻辑确定。
基于同一发明构思，本公开实施例中还提供了与信息展示方法对应的信息展示装置，由于本公开实施例中的装置解决问题的原理与本公开实施例上述信息展示方法相似，因此装置的实施可以参见方法的实施，重复之处不再赘述。
参照图7所示，为本公开实施例提供的一种信息展示装置的示意图，所述装置包括：获取模块71、播放模块72、展示模块73；其中，
获取模块71，用于获取目标书籍关联的至少一个产品的产品介绍音频；所述产品与所述目标书籍的书籍内容相关联，所述产品包括实体产品和/或服务项目；
播放模块72，用于在播放所述目标书籍的音频内容的过程中，插播与已播放过的书籍内容关联的目标产品的产品介绍音频；
展示模块73，用于响应于目标触发操作，展示所述目标产品的产品信息。
一种可选的实施方式中，所述播放模块72在播放所述目标书籍的音频内容的过程中，插播与已播放过的书籍内容关联的目标产品的产品介绍音频时，用于：在播放所述目标书籍的音频内容的过程中，响应于当前播放的为所述目标书籍中的目标章节或者目标段落，插播与所述目标章节或者目标段落关联的目标产品对应的产品介绍音频；其中，所述目标章节和所述目标段落中包含与所述目标产品关联的关键词信息。
一种可选的实施方式中，所述播放模块72在响应于当前播放的为所述目标书籍中的目标章节或者目标段落，插播与所述目标章节或者目标段落关联的目标产品对应的产品介绍音频时，用于：响应于当前播放的为所述目标书籍中的目标章节，在所述目标章节播放完毕后，在播放所述目标章节的下一章节之前，插播与所述目标章节关联的所述目标产品的产品介绍音频；或者，响应于当前播放的为所述目标书籍中的目标段落，在所述目标段落播放完毕后，在播放所述目标段落的下一段落之前，插播与所述目标段落关联的所述目标产品的产品介绍音频。
一种可选的实施方式中，所述播放模块72在响应于当前播放的为所述 目标书籍中的目标章节或者目标段落，插播与所述目标章节或者目标段落关联的目标产品对应的产品介绍音频时，用于：响应于当前播放的为所述目标书籍中的目标章节，基于所述目标产品关联的实体关键词在所述目标章节中的段落位置信息，插播与所述目标章节关联的所述目标产品的产品介绍音频；或者，响应于当前播放的为所述目标书籍中的目标段落，基于所述目标产品关联的实体关键词所述目标段落中的句子位置信息，插播与所述目标章节关联的所述目标产品的产品介绍音频。
一种可选的实施方式中，获取模块71采用下述方式确定与所述目标书籍的书籍内容相关联的产品：从所述目标书籍的书籍内容中识别提取实体关键词，并从预设的产品库中，确定与所述实体关键词匹配的多个产品；从所述多个产品选取至少一个产品，作为与所述目标书籍的书籍内容相关联的产品。
一种可选的实施方式中，获取模块71从所述多个产品选取至少一个产品时，用于：基于所述多个产品分别对应的消费转化率，从所述多个产品中确定所述至少一个产品；其中，任一产品对应的消费转化率表征该产品在展示后被购买的比率；其中，所述产品对应的消费转化率与所述产品关联的书籍内容对应的阅读热度、所述产品的自身消费属性、播放与所述产品关联的目标书籍的音频内容时所处播放环境中至少一种有关。
一种可选的实施方式中，所述产品介绍音频为采用下述方式获取的：针对确定的所述至少一个产品，确定所述至少一个产品分别对应的产品信息；对任一所述产品对应的产品信息进行语音转换处理，得到所述产品对应的产品介绍音频。
一种可选的实施方式中，所述产品的产品信息，包括下述至少一种：所述产品在产品库中的介绍信息、与所述产品关联的多媒体内容信息；其中，所述多媒体内容信息基于所述产品所属的产品来源关联的多媒体资源确定。
一种可选的实施方式中，获取模块71对所述产品信息进行语音转换处理，得到所述产品介绍音频时，用于：确定所述产品对应的产品类型，并确定在所述产品类型下所述产品介绍音频对应的产品信息模板；所述产品信息模板包括与所述产品类型对应的产品介绍语段，以及在所述产品介绍语段中预留的至少一个填充位置，所述填充位置用于填充所述产品信息；利用所述产品信息填充所述产品信息模板中的至少一个填充位置，得到填充后的产品信息模板，并对填充后的产品信息模板进行语音转换处理，得到所述产品介绍音频。
一种可选的实施方式中，获取模块71对填充后的产品信息模板进行语音转换处理，得到所述产品介绍音频时，用于：响应于所述目标书籍的音 频内容包括基于至少一个角色音频录制的音频内容，从所述至少一个角色音频中确定用于录制所述产品介绍音频的目标角色音频；利用所述目标角色音频对填充后的产品信息模板进行音频录制，得到所述产品介绍音频。
一种可选的实施方式中，获取模块71对填充后的产品信息模板进行语音转换处理，得到所述产品介绍音频后，还用于：确定与所述目标产品关联的实体关键词在所述目标书籍中所属的段落，并利用该段落对应的音频内容更新所述产品介绍音频，得到更新后的产品介绍音频。
一种可选的实施方式中，展示模块73在响应于目标触发操作，展示所述目标产品的产品信息时，用于：响应于目标触发操作，确定所述目标触发操作指示的所述目标产品，并在音频播放页面的第一区域展示所述目标产品的产品信息。
一种可选的实施方式中，展示模块73还用于：确定所述目标产品的关联展示信息；所述关联展示信息包括与所述目标产品关联的关联产品、所述目标产品的售卖渠道中至少一种；所述关联产品包括所述目标产品所属套装产品中除所述目标产品外的第一产品，或者与所述目标产品所属类别相同的第二产品；在与所述第一区域的关联的第二区域中展示所述目标产品的关联展示信息。
一种可选的实施方式中，展示模块73还用于：响应于对所述关联展示信息的触发操作，获取与所述关联展示信息对应的补充展示信息，并展示所述补充展示信息；所述补充展示信息用于对所述关联展示信息进行补充说明。
一种可选的实施方式中，响应于所述关联展示信息包括第一产品，与所述关联展示信息对应的补充展示信息包括：所述目标产品与所述第一产品所属套装产品对应的多媒体讲解内容；或者，响应于所述关联展示信息包括第二产品，与所述关联展示信息对应的补充展示信息包括：所述目标产品和/或所述第二产品对应的多媒体评测内容；或者，响应于所述关联展示信息包括所述目标产品的售卖渠道，与所述关联展示信息对应的补充展示信息包括：在所述售卖渠道下所述目标产品的售卖价格、售卖商家的商家信息中至少一种。
关于装置中的各模块的处理流程、以及各模块之间的交互流程的描述可以参照上述方法实施例中的相关说明，这里不再详述。
本公开实施例还提供了一种计算机设备，如图8所示，为本公开实施例提供的计算机设备结构示意图，包括：
处理器10和存储器20；所述存储器20存储有处理器10可执行的机器可读指令，处理器10用于执行存储器20中存储的机器可读指令，所述机器可读指令被处理器10执行时，处理器10执行下述步骤：
获取目标书籍关联的至少一个产品的产品介绍音频；所述产品与所述目标书籍的书籍内容相关联，所述产品包括实体产品和/或服务项目；在播放所述目标书籍的音频内容的过程中，插播与已播放过的书籍内容关联的目标产品的产品介绍音频；响应于目标触发操作，展示所述目标产品的产品信息。
上述存储器20包括内存210和外部存储器220；这里的内存210也称内存储器，用于暂时存放处理器10中的运算数据，以及与硬盘等外部存储器220交换的数据，处理器10通过内存210与外部存储器220进行数据交换。
上述指令的具体执行过程可以参考本公开实施例中所述的信息展示方法的步骤，此处不再赘述。
本公开实施例还提供一种计算机可读存储介质，该计算机可读存储介质上存储有计算机程序，该计算机程序被处理器运行时执行上述方法实施例中所述的信息展示方法的步骤。其中，该存储介质可以是易失性或非易失的计算机可读取存储介质。
本公开实施例还提供一种计算机程序产品，该计算机程序产品承载有程序代码，所述程序代码包括的指令可用于执行上述方法实施例中所述的信息展示方法的步骤，具体可参见上述方法实施例，在此不再赘述。
其中，上述计算机程序产品可以具体通过硬件、软件或其结合的方式实现。在一个可选实施例中，所述计算机程序产品具体体现为计算机存储介质，在另一个可选实施例中，计算机程序产品具体体现为软件产品，例如软件开发包(Software Development Kit，SDK)等等。
所属领域的技术人员可以清楚地了解到，为描述的方便和简洁，上述描述的系统和装置的具体工作过程，可以参考前述方法实施例中的对应过程，在此不再赘述。在本公开所提供的几个实施例中，应该理解到，所揭露的系统、装置和方法，可以通过其它的方式实现。以上所描述的装置实施例仅仅是示意性的，例如，所述单元的划分，仅仅为一种逻辑功能划分，实际实现时可以有另外的划分方式，又例如，多个单元或组件可以结合或者可以集成到另一个系统，或一些特征可以忽略，或不执行。另一点，所显示或讨论的相互之间的耦合或直接耦合或通信连接可以是通过一些通信接口，装置或单元的间接耦合或通信连接，可以是电性，机械或其它的形式。
所述作为分离部件说明的单元可以是或者也可以不是物理上分开的，作为单元显示的部件可以是或者也可以不是物理单元，即可以位于一个地方，或者也可以分布到多个网络单元上。可以根据实际的需要选择其中的部分或者全部单元来实现本实施例方案的目的。
另外，在本公开各个实施例中的各功能单元可以集成在一个处理单元中，也可以是各个单元单独物理存在，也可以两个或两个以上单元集成在一个单元中。
所述功能如果以软件功能单元的形式实现并作为独立的产品销售或使用时，可以存储在一个处理器可执行的非易失的计算机可读取存储介质中。基于这样的理解，本公开的技术方案本质上或者说对现有技术做出贡献的部分或者该技术方案的部分可以以软件产品的形式体现出来，该计算机软件产品存储在一个存储介质中，包括若干指令用以使得一台计算机设备(可以是个人计算机，服务器，或者网络设备等)执行本公开各个实施例所述方法的全部或部分步骤。而前述的存储介质包括：U盘、移动硬盘、只读存储器(Read-Only Memory，ROM)、随机存取存储器(Random Access Memory，RAM)、磁碟或者光盘等各种可以存储程序代码的介质。
最后应说明的是：以上所述实施例，仅为本公开的具体实施方式，用以说明本公开的技术方案，而非对其限制，本公开的保护范围并不局限于此，尽管参照前述实施例对本公开进行了详细的说明，本领域的普通技术人员应当理解：任何熟悉本技术领域的技术人员在本公开揭露的技术范围内，其依然可以对前述实施例所记载的技术方案进行修改或可轻易想到变化，或者对其中部分技术特征进行等同替换；而这些修改、变化或者替换，并不使相应技术方案的本质脱离本公开实施例技术方案的精神和范围，都应涵盖在本公开的保护范围之内。因此，本公开的保护范围应所述以权利要求的保护范围为准。

Claims (18)

  1. 一种信息展示方法，其特征在于，包括：
    获取目标书籍关联的至少一个产品的产品介绍音频；所述产品与所述目标书籍的书籍内容相关联，所述产品包括实体产品和/或服务项目；
    在播放所述目标书籍的音频内容的过程中，插播与已播放过的书籍内容关联的目标产品的产品介绍音频；
    响应于目标触发操作，展示所述目标产品的产品信息。
  2. 根据权利要求1所述的方法，其特征在于，所述在播放所述目标书籍的音频内容的过程中，插播与已播放过的书籍内容关联的目标产品的产品介绍音频，包括：
    在播放所述目标书籍的音频内容的过程中，响应于当前播放的为所述目标书籍中的目标章节或者目标段落，插播与所述目标章节或者目标段落关联的目标产品对应的产品介绍音频；其中，所述目标章节和所述目标段落中包含与所述目标产品关联的关键词信息。
  3. 根据权利要求2所述的方法，其特征在于，所述响应于当前播放的为所述目标书籍中的目标章节或者目标段落，插播与所述目标章节或者目标段落关联的目标产品对应的产品介绍音频，包括：
    响应于当前播放的为所述目标书籍中的目标章节，在所述目标章节播放完毕后，在播放所述目标章节的下一章节之前，插播与所述目标章节关联的所述目标产品的产品介绍音频；或者，
    响应于当前播放的为所述目标书籍中的目标段落，在所述目标段落播放完毕后，在播放所述目标段落的下一段落之前，插播与所述目标段落关联的所述目标产品的产品介绍音频。
  4. 根据权利要求2所述的方法，其特征在于，所述响应于当前播放的为所述目标书籍中的目标章节或者目标段落，插播与所述目标章节或者目标段落关联的目标产品对应的产品介绍音频，包括：
    响应于当前播放的为所述目标书籍中的目标章节，基于所述目标产品关联的实体关键词在所述目标章节中的段落位置信息，插播与所述目标章节关联的所述目标产品的产品介绍音频；或者，
    响应于当前播放的为所述目标书籍中的目标段落，基于所述目标产品关联的实体关键词所述目标段落中的句子位置信息，插播与所述目标章节关联的所述目标产品的产品介绍音频。
  5. 根据权利要求1所述的方法，其特征在于，采用下述方式确定与所 述目标书籍的书籍内容相关联的产品：
    从所述目标书籍的书籍内容中识别提取实体关键词，并从预设的产品库中，确定与所述实体关键词匹配的多个产品；
    从所述多个产品选取至少一个产品，作为与所述目标书籍的书籍内容相关联的产品。
  6. 根据权利要求5所述的方法，其特征在于，从所述多个产品选取至少一个产品，包括：
    基于所述多个产品分别对应的消费转化率，从所述多个产品中确定所述至少一个产品；其中，任一产品对应的消费转化率表征该产品在展示后被购买的比率；
    其中，所述产品对应的消费转化率与所述产品关联的书籍内容对应的阅读热度、所述产品的自身消费属性、播放与所述产品关联的目标书籍的音频内容时所处播放环境中至少一种有关。
  7. 根据权利要求1所述的方法，其特征在于，所述产品介绍音频为采用下述方式获取的：
    针对确定的所述至少一个产品，确定所述至少一个产品分别对应的产品信息；
    对任一所述产品对应的产品信息进行语音转换处理，得到所述产品对应的产品介绍音频。
  8. 根据权利要求7所述的方法，其特征在于，所述产品的产品信息，包括下述至少一种：
    所述产品在产品库中的介绍信息、与所述产品关联的多媒体内容信息；其中，所述多媒体内容信息基于所述产品所属的产品来源关联的多媒体资源确定。
  9. 根据权利要求7所述的方法，其特征在于，对所述产品信息进行语音转换处理，得到所述产品介绍音频，包括：
    确定所述产品对应的产品类型，并确定在所述产品类型下所述产品介绍音频对应的产品信息模板；所述产品信息模板包括与所述产品类型对应的产品介绍语段，以及在所述产品介绍语段中预留的至少一个填充位置，所述填充位置用于填充所述产品信息；
    利用所述产品信息填充所述产品信息模板中的至少一个填充位置，得到填充后的产品信息模板，并对填充后的产品信息模板进行语音转换处理，得到所述产品介绍音频。
  10. 根据权利要求9所述的方法，其特征在于，对填充后的产品信息模板进行语音转换处理，得到所述产品介绍音频，包括：
    响应于所述目标书籍的音频内容包括基于至少一个角色音频录制的音频内容，从所述至少一个角色音频中确定用于录制所述产品介绍音频的目标角色音频；
    利用所述目标角色音频对填充后的产品信息模板进行音频录制，得到所述产品介绍音频。
  11. 根据权利要求9或10所述的方法，其特征在于，在对填充后的产品信息模板进行语音转换处理，得到所述产品介绍音频后，还包括：
    确定与所述目标产品关联的实体关键词在所述目标书籍中所属的段落，并利用该段落对应的音频内容更新所述产品介绍音频，得到更新后的产品介绍音频。
  12. 根据权利要求1所述的方法，其特征在于，响应于目标触发操作，展示所述目标产品的产品信息，包括：
    响应于目标触发操作，确定所述目标触发操作指示的所述目标产品，并在音频播放页面的第一区域展示所述目标产品的产品信息。
  13. 根据权利要求12所述的方法，其特征在于，还包括：
    确定所述目标产品的关联展示信息；所述关联展示信息包括与所述目标产品关联的关联产品、所述目标产品的售卖渠道中至少一种；所述关联产品包括所述目标产品所属套装产品中除所述目标产品外的第一产品，或者与所述目标产品所属类别相同的第二产品；
    在与所述第一区域的关联的第二区域中展示所述目标产品的关联展示信息。
  14. 根据权利要求13所述的方法，其特征在于，还包括：
    响应于对所述关联展示信息的触发操作，获取与所述关联展示信息对应的补充展示信息，并展示所述补充展示信息；所述补充展示信息用于对所述关联展示信息进行补充说明。
  15. 根据权利要求13或14所述的方法，其特征在于，响应于所述关联展示信息包括第一产品，与所述关联展示信息对应的补充展示信息包括：所述目标产品与所述第一产品所属套装产品对应的多媒体讲解内容；或者，
    响应于所述关联展示信息包括第二产品，与所述关联展示信息对应的补充展示信息包括：所述目标产品和/或所述第二产品对应的多媒体评测内容；或者，
    响应于所述关联展示信息包括所述目标产品的售卖渠道，与所述关联展示信息对应的补充展示信息包括：在所述售卖渠道下所述目标产品的售卖价格、售卖商家的商家信息中至少一种。
  16. 一种信息展示装置，其特征在于，包括：
    获取模块，用于获取目标书籍关联的至少一个产品的产品介绍音频；所述产品与所述目标书籍的书籍内容相关联，所述产品包括实体产品和/或服务项目；
    播放模块，用于在播放所述目标书籍的音频内容的过程中，插播与已播放过的书籍内容关联的目标产品的产品介绍音频；
    展示模块，用于响应于目标触发操作，展示所述目标产品的产品信息。
  17. 一种计算机设备，其特征在于，包括：处理器、存储器，所述存储器存储有所述处理器可执行的机器可读指令，所述处理器用于执行所述存储器中存储的机器可读指令，所述机器可读指令被所述处理器执行时，所述处理器执行如权利要求1至15任一项所述的信息展示方法的步骤。
  18. 一种计算机可读存储介质，其特征在于，所述计算机可读存储介质上存储有计算机程序，所述计算机程序被计算机设备运行时，所述计算机设备执行如权利要求1至15任一项所述的信息展示方法的步骤。
PCT/CN2023/114290 2022-10-24 2023-08-22 一种信息展示方法、装置、计算机设备及存储介质 WO2024087835A1 (zh)

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