WO2024077878A1

WO2024077878A1 - Voice outbound call processing method and related apparatus

Info

Publication number: WO2024077878A1
Application number: PCT/CN2023/084204
Authority: WO
Inventors: 王一
Original assignee: 深圳市人马互动科技有限公司
Priority date: 2022-10-13
Filing date: 2023-03-27
Publication date: 2024-04-18
Also published as: CN115329206A; CN115329206B

Abstract

The present application provides a voice outbound call processing method and a related apparatus. The method comprises: determining a target account; determining user information according to the target account; generating an opening script according to the user information; acquiring historical game record information of a target user in a target game according to a game account; generating a memory script according to the historical game record information; determining a target recall strategy for the target user; generating a resource push script according to the target recall strategy; determining conversation feature information; determining a target timbre according to conversation timbre information; according to conversation style information, the opening script, the memory script, and the resource push script, generating a recall script for executing a phone recall service for the target user; and performing a voice call with a terminal device according to the recall script, wherein in a voice call process, the timbre of a server is a target timbre. In this way, communication with a user by means of a voice outbound call is more humanized, and the probability of recalling a game player back to a game is increased.

Description

Voice outbound call processing method and related device

This application claims the priority of the Chinese patent application filed with the China Patent Office on October 13, 2022, with application number 2022112557082 and application name “Voice Outbound Call Processing Method and Related Device”, the entire contents of which are incorporated by reference in this application.

Technical Field

The present application belongs to the general data processing technology field of the Internet industry, and specifically relates to a voice outbound call processing method and related devices.

Background technique

Currently, when promoting to former game players through voice outbound calls in order to attract other players to return to the game, the same fixed recommendation script is used for all users, which makes the promotion to users rather rigid and easily causes users to have a rebellious mentality and negative emotions, resulting in a low conversion rate of voice outbound calls, and failing to effectively attract old users to return to the game.

Summary of the invention

The embodiment of the present application provides a voice outbound call processing method and related devices, in order to make communication with users through voice outbound calls more humane, enhance user favorability, and increase the probability of game players returning to the game.

In a first aspect, an embodiment of the present application provides a method for processing an outbound voice call, which is applied to a server of a game marketing system, wherein the game marketing system includes the server and a terminal device for logging into a game account of a target user, and the method includes:

Determining a target account, where the target account is at least one social account of the target user associated with the game account;

Determine user information according to the target account, where the user information is information disclosed by the target user in the target account;

generating an opening script according to the user information, wherein the plot content included in the opening script is used to greet the target user;

Acquiring historical game record information of the target user in the target game according to the game account;

Generate a memory script according to the historical game record information, wherein the plot content included in the memory script is used to evoke the user's memories of the target game;

Determine a target recall strategy for the target user, wherein the target recall strategy is used to indicate game resources provided by the target game to recall the target user;

Generating a resource push script according to the target recall strategy, wherein the resource push script is used to push the game resources included in the target recall strategy to the target user;

Determining dialogue feature information, wherein the dialogue feature information includes dialogue timbre information and dialogue style information;

Determining a target timbre according to the dialogue timbre information;

Generate a recall script for executing a telephone recall service for the target user according to the dialogue style information, the opening script, the recall script and the resource push script;

A voice call is made with the terminal device according to the recall script, and the timbre of the server during the voice call is the target timbre.

In a second aspect, an embodiment of the present application provides a voice outbound calling device, which is applied to a server of a game marketing system, wherein the game marketing system includes the server and a terminal device for logging into a game account of a target user, and the device includes:

A first determining unit, configured to determine a target account, wherein the target account is at least one social account of the target user associated with the game account;

A second determining unit, configured to determine user information according to the target account, wherein the user information is information disclosed by the target user in the target account;

A first generating unit, configured to generate an opening script according to the user information, wherein the plot content included in the opening script is used to greet the target user;

An acquisition unit, configured to acquire historical game record information of the target user in the target game according to the game account;

A second generating unit is used to generate a memory script according to the historical game record information, wherein the plot content included in the memory script is used to evoke the user's memories in the target game;

A third determining unit is used to determine a target recall strategy for the target user, wherein the target recall strategy is used to indicate game resources provided by the target game to recall the target user;

A third generating unit is used to generate a resource push script according to the target recall strategy, wherein the resource push script is used to push the game resources included in the target recall strategy to the target user;

a fourth determining unit, configured to determine dialogue feature information, wherein the dialogue feature information includes dialogue timbre information and dialogue style information;

a fifth determining unit, configured to determine a target timbre according to the dialogue timbre information;

A fourth generating unit, configured to generate a recall script for executing a telephone recall service for the target user according to the dialogue style information, the opening script, the recall script, and the resource push script;

A call unit is used to make a voice call with the terminal device according to the recall script, and the timbre of the server during the voice call is the target timbre.

In a third aspect, an embodiment of the present application provides an electronic device, comprising a processor, a memory, a communication interface, and one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by the processor, and the program includes instructions for executing the steps in the first aspect of the embodiment of the present application.

In a fourth aspect, an embodiment of the present application provides a computer storage medium, characterized in that it stores a computer program for electronic data exchange, wherein the computer program enables a computer to execute some or all of the steps described in the first aspect of this embodiment.

In a fifth aspect, an embodiment of the present application provides a computer program product, wherein the computer program product includes a non-transitory computer-readable storage medium storing a computer program, and the computer program is operable to cause a computer to execute some or all of the steps described in the first aspect of the embodiment of the present application. The computer program product may be a software installation package.

It can be seen that in this example, the server first determines the target account, which is at least one social account of the target user associated with the game account, and then determines user information based on the target account, which is information disclosed by the target user in the target account, and then generates an opening script based on the user information, and the plot content included in the opening script is used to greet the target user, and then obtains the historical game record information used by the target in the target game based on the game account, and then generates a recall script based on the historical game record information, and the plot content included in the recall script is used to evoke the user's memories in the target game, and then determines a target recall strategy for the target user, and the target recall strategy is used to evoke the user's memories in the target game. The strategy is used to indicate the game resources provided by the target game to recall the target user, and then a resource push script is generated according to the target recall strategy, and the resource push script is used to push the game resources included in the target recall strategy to the target user, and then the dialogue feature information is determined, and the dialogue feature information includes dialogue timbre information and dialogue style information, and then the target timbre is determined according to the dialogue timbre information, and then a recall script for executing the telephone recall service for the target user is generated according to the dialogue style information, the opening script, the recall script and the resource push script, and finally a voice call is made with the terminal device according to the recall script, and the timbre of the server during the voice call is the target timbre.

In this way, since the opening script used to generate the recall script is determined based on the user's actual information, when the server makes a voice call with the target user, the opening statement can greet the user in accordance with the user's actual situation, rather than a rigid opening speech, which can prevent the user from hanging up directly after receiving the call. Moreover, when making a voice call, it also includes helping the user recall the experience in the game by recalling the content in the script, etc., which can evoke user memories, so that when the game resources are pushed to the user through the content in the resource push script, the user's acceptance is higher, and the probability of the user returning to the game can be increased. Moreover, this solution is that the call tone and conversation style of the target user during the voice call are not rigid AI voices, and it can also improve the user's favorability when receiving outbound calls. It can also improve the flexibility and comprehensiveness of the server in processing game data and user data.

BRIEF DESCRIPTION OF THE DRAWINGS

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative work.

FIG1 is a schematic diagram of the composition of a game marketing system provided by an embodiment of the present application;

FIG2 is a schematic diagram of the structure of a server provided in an embodiment of the present application;

FIG3 is a flow chart of a method for processing a voice outbound call provided in an embodiment of the present application;

FIG4 is a block diagram of the functional units of a voice outbound call processing device provided in an embodiment of the present application;

FIG5 is a block diagram of the functional units of another voice outbound call processing device provided in an embodiment of the present application.

Detailed ways

In order to enable those skilled in the art to better understand the present application, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present application. Obviously, the described embodiments are only examples of the present application. Please refer to some embodiments, not all embodiments. Based on the embodiments in this application, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of this application.

The terms "first", "second", etc. in the specification and claims of this application and the above-mentioned drawings are used to distinguish different objects, rather than to describe a specific order. In addition, the terms "including" and "having" and any variations thereof are intended to cover non-exclusive inclusions. For example, a process, method, system, product or device that includes a series of steps or units is not limited to the listed steps or units, but optionally includes steps or units that are not listed, or optionally includes other steps or units inherent to these processes, methods, products or devices.

Reference to "embodiments" herein means that a particular feature, structure, or characteristic described in conjunction with the embodiments may be included in at least one embodiment of the present application. The appearance of the phrase in various locations in the specification does not necessarily refer to the same embodiment, nor is it an independent or alternative embodiment that is mutually exclusive with other embodiments. It is explicitly and implicitly understood by those skilled in the art that the embodiments described herein may be combined with other embodiments.

Currently, the solutions for recalling old game players are almost all through phone calls to directly promote games to former players or to provide some resources to users. The telephone sales process is not humane and targeted enough, which makes users have a low tolerance for such marketing calls, resulting in a low player recall rate.

In view of the above problems, an embodiment of the present application provides a voice outbound call processing method and related devices. The embodiment of the present application is described in detail below in conjunction with the accompanying drawings.

Please refer to Figure 1, which is a schematic diagram of the composition of a game marketing system provided by an embodiment of the present application. As shown in Figure 1, the game marketing system 10 includes a terminal device 101 and a server 102, and the terminal device 101 is in communication connection with the server 102. In particular, at least one voice interaction service engine can also be set in the server 102, so that the server 102 can send the generated recall script to the voice interaction service engine, and then the voice interaction service engine calls the terminal device 101 according to the content in the recall script to perform outbound call services such as game recall, so as to realize human-computer dialogue with the user.

Please refer to Figure 2, which is a schematic diagram of the structure of a server provided in an embodiment of the present application. As shown in Figure 2, the server 102 includes a processor 120, a memory 130, a communication interface 140, and one or more programs 131, wherein the one or more programs 131 are stored in the above-mentioned memory 130 and are configured to be executed by the above-mentioned processor 120, and the one or more programs 131 include instructions for executing any step in the following method embodiment. In a specific implementation, the processor 120 is used to execute any step performed by an electronic device in the following method embodiment, and when performing data transmission such as sending, the communication interface 140 can be selectively called to complete the corresponding operation.

Please refer to Figure 3, which is a flow chart of a method for processing voice outbound calls provided in an embodiment of the present application. The method for processing voice outbound calls is applied to a server of a game marketing system, and the method comprises the following steps:

S201, determine the target account.

The target account is at least one social account of the target user associated with the game account. In particular, the account used by the user to log in to the target game can be an account of other social accounts, for example, the user logs in to the target game and logs in to social account A through a phone number. Or the user's other social accounts are bound to the account information when the user logs in to the game account, for example, the user logs in to the target game through the ID card number, and although the user logs in to the design account A through the phone number, the user binds the ID card to the social account A, then the social account A can be the target account. Of course, obtaining the account information of the user's social account is the user's consent to access when logging in to the game.

S202: Determine user information according to the target account.

The user information is the information disclosed by the target user in the target account. The user information may be posts published by the user in the social account, including text information and picture information, or address information published by the user in the social account.

S203, generating an opening script according to the user information.

The plot content included in the opening script is used to greet the target user. The opening script includes at least one plot content, and the plot content includes a machine sentence and a jump condition, and the jump condition is used to indicate the next plot content. The plot content included in the opening script is the machine sentence that needs to be output when greeting the user at the beginning when calling the user. The plot content included in the opening script can include an opening greeting plot, an identity statement plot, etc.

S204: Acquire historical game record information of the target user in the target game according to the game account.

The historical game record may include the user's game time, which includes the time when the user first logged into the target game, the time when the user last logged into the target game, the time period when the user frequently logged into the game, the longest time the user logged into the game, etc. The historical game record may also include the user's game character information in the game, and when the user has multiple game characters in the target game, the information of the game character most frequently used by the user may also be included.

S205, generating a recall scenario based on the historical game record information.

Among them, the plot content included in the recollection script is used to evoke the user's memories in the target game. When generating a recollection script, the user's game history in the game can be told to the user in a summary manner. For example, the plot content can include recalling with the user the time when he first logged into the game, the most frequently used game characters, etc. The recollection script includes multiple plot contents, each of which includes a machine sentence and a jump condition, and the jump condition is used to indicate the next plot content. In particular, the machine sentence can be a question sentence, which helps the user recall the game content by asking the user. For example, the machine sentence is "Do you remember when you first logged into the xx game?" The plot content in the recollection script can also include a machine sentence asking the user why he does not continue to play the target game. The different jump conditions corresponding to the machine sentence can correspond to different game resources in the resource push script. The corresponding game resources can at least partially solve the problem corresponding to the reason for not continuing to complete the answer when the user answers the machine sentence.

S206: Determine a target recall strategy for the target user.

Among them, the target recall strategy is used to indicate the game resources provided by the target game to recall the target user. The recall strategy can be determined by the target game company, that is, the target game company can predetermine multiple sets of recall strategies, including strategies such as issuing rewards or giving props to users. The recall strategy set by the target game company can be for all users, or different game strategies can be targeted at different users. For example, the corresponding recall strategy for users with a gaming age greater than 5 years is A, and the corresponding recall strategy for other users is B, etc. At this time, it is necessary to determine a target recall strategy that meets the conditions from the multiple recall strategies set by the game company based on the user's game record information. If the recall strategy set by the target game company is for different gaming regions, a target recall strategy that meets the conditions can also be determined based on the address information included in the user information.

S207, generating a resource push script according to the target recall strategy.

The resource push script is used to push the game resources included in the target recall strategy to the target user. The resource push script may include multiple resource push plots, each of which may correspond to a game. Resources. That is, the target recall strategy includes multiple game resources. When pushing resources to users, they can be pushed in sequence until the user confirms to return to the game or all the game resources in the target recall strategy are pushed.

S208: Determine conversation feature information.

The dialogue feature information includes dialogue timbre information and dialogue style information. The dialogue feature information may be determined based on historical game record information, that is, the dialogue timbre in the dialogue feature may be the timbre of a game character frequently used by the user, and the dialogue style may be the speaking style of the game character. The dialogue feature information may also be determined based on user information, that is, the dialogue timbre may be an anthropomorphic timbre, for example, the timbre may be that of a boy, a girl, or a child. The timbre corresponding to the timbre information may also be the timbre of a real person, for example, the dialogue timbre may be the timbre of a public figure.

S209: determining a target timbre according to the dialogue timbre information.

S210, generating a recall script for executing a telephone recall service for the target user according to the dialogue style information, the opening script, the recall script and the resource push script.

S211, conducting a voice call with the terminal device according to the recall script.

Among them, the timbre of the server during the voice call is the target timbre. The recall script includes three parts, each of which corresponds to the plot content in the opening script, the recollection script and the resource push script. The plot logic of the recall script is to start a dialogue with the user based on the content of the opening script, then jump to the content in the recollection script, and finally jump to the plot in the resource push script. It should be noted that when conducting a human-computer dialogue with the user, it is not necessary to go through all the plots in the recall script, that is, you can jump to the next plot according to the jump condition of each machine statement. When the jump condition corresponding to the machine statement jumps to the end plot, the outbound call ends.

It can be seen that in this example, since the opening script used to generate the recall script is determined based on user information, when the server makes a voice call with the target user, the opening statement can greet the user in accordance with the user's actual situation, rather than a rigid opening statement, which can prevent the user from hanging up directly after receiving the call. Moreover, when making a voice call, it also includes helping the user recall the experience in the game by recalling the content in the script, etc., which can evoke user memories, so that when the game resources are pushed to the user through the content in the resource push script, the user's acceptance is higher, and the probability of the user returning to the game can be increased. Moreover, this solution is that the call tone and conversation style of the target user during the voice call are not rigid AI voices, and can also improve the user's favorability when receiving outbound calls.

In a possible instance, determining the dialogue feature information includes: determining a target role played by the server in the recall script, the target role including a virtual character role or a real character role in the real world, the virtual character role including a game character in the target game; in a case where the target role is the virtual character role, determining the personality type of the target role; determining the dialogue style of the target role based on the personality type; in a case where the target role is the real character role, determining a hot event of the target role, the hot event being an event related to the dialogue style in which the discussion degree of the real character role is higher than a preset value; determining the dialogue style of the target role based on the language information of the target role in the hot event.

When the server is making a voice call, it can simulate the voice and conversation style of the target game character. At this time, the target character played by the server is the game character. When generating the recall script, it is necessary to incorporate the conversation style of the target character into the machine sentence. The conversation style includes speaking style and catchphrases, etc. The speaking style can include sentence expressions, such as common vocabulary or common sentence patterns. When the target game character is a real person, it can be obtained by The target game character's way of speaking in the more popular events in the recent period. The hot event can be a hot event in the recent period, or it can be the most popular event among all the user's events related to the dialogue style. The event related to the dialogue style means that the event becomes a hot event and is related to the target character's speech content. For example, the target game character recently said a sentence, and the popularity of the sentence is relatively high. When generating a recall script, the sentence can be integrated into a machine sentence. Or if a recent interview of the target character is very popular, the dialogue style can be determined based on the target character's way of speaking in the interview. In particular, the real character can be a character related to the target game, such as the spokesperson or founder of the target game.

It can be seen that in this example, voice calls can be made to users by simulating the voice of a virtual character or the voice and speaking style of a real character, which can make the conversation more interesting, increase the user's interest in answering the call, and increase the probability of the user returning to the game.

In a possible example, determining the target role played by the server in the recall script includes:

Determine a default role from a plurality of candidate roles, wherein the plurality of candidate roles include the virtual human role and/or the real human role;

Determining whether the user information includes first association information related to the default role;

If included, determining the target user's emotional tendency according to the first association information, the emotional tendency including favorable tendency, indifferent tendency and unfavorable tendency;

In the case where the emotional tendency is a negative tendency, determining whether there is second associated information related to any one of the multiple candidate roles in the user information;

If so, determining the candidate character with the highest favorability among the favorability tendencies indicated in the second association information as the target character;

If not, determining the target role domain where the default role is located, and determining any one of the multiple candidate roles whose role domain is different from the target role domain as the target role, wherein the role domain is used to indicate the occupation type of the role;

In the case where the emotional tendency is a favorable tendency or a neutral tendency, determining the default role as the target role;

If not included, determining the area of interest of the target user according to the user information;

The role with the highest relevance to the focus area among the multiple candidate roles is determined as the target role.

The user information includes text information posted by the user in the social account. The default role can be determined based on the user's game history, that is, the game role that the user uses most can be determined as the default role. The default role can also be uniformly determined as a certain game character or a certain real person character. For example, the default role is determined as the spokesperson of the target game, etc.

If the user indicates in the user information published that he/she has a high degree of favorability or indifference to the default character, then the default character can be determined as the target character. If the user's emotional inclination towards the default character is to dislike it, then a new target character needs to be determined. At this time, you can first find out whether there is any content related to other candidate characters in the information published by the user to confirm the user's specific target character. For example, if the user is a fan of the spokesperson of the target game, he/she has published content related to the spokesperson in the target account, and the content shows that the user has a high degree of favorability towards the spokesperson, and the spokesperson happens to be one of the candidate characters, then the target character can be determined to be the spokesperson. If the user has not published any content in the target account, then the target character can be determined to be the spokesperson. If the user has not published content related to other characters in the candidate roles, or has published content about a certain character, but the content shows that the user has a bad impression of the character, then find any character from the candidate roles that is different from the default character's profession as the target character. Since the user has not published information about other characters, but has only published bad information about the default character, it is very likely that the user has a bad impression of the entire profession type of the default character. The profession type includes real-life professions, such as the default character is a singer or an actor. The profession type can also include the profession of a game character. For example, the profession type of the game character can be divided according to the function of the game character, such as the profession type of the default character is an auxiliary profession. If the user has not published information related to the default character, the areas that the user often pays attention to can be determined based on the information published by the user. For example, most of the information published by the user is related to games, so the target character can be a game character, or a game anchor, etc. The area of interest of the target user can be the area in the user information where the user has published the most relevant content, or it can be the area where the user has published relevant content most frequently in the recent period of time.

It can be seen that in this example, determining the target role based on the content of the information posted by the user in the target account can avoid the role simulated by the server being a role type that the user dislikes and thus reducing the user's favorability.

In a possible instance, determining whether the user information includes first association information associated with the default role includes: determining a keyword having a correlation with the default role higher than a preset value; determining a target sentence containing the keyword disclosed by the target user in the target account based on the user information; determining the emotional tendency of the target user based on the first association information includes: determining whether the target sentence includes preset words, wherein the preset words are words used to express user preferences; if included, determining the emotional tendency of the target user based on the preset words, wherein the emotional tendency includes a favorable tendency or a unfavorable tendency; if not included, determining the emotional tendency of the target user as a neutral tendency.

Among them, the keyword may include the role name of the default role or a representative word of the default role. Or a word related to the default role that has been popular in recent times. When performing semantic analysis, the preset words may include words such as "like", "hate", "happy" and so on that can directly reflect the user's mood towards the default role. Of course, when the preset words are not included in the target sentence, the number of the target sentences can also be determined. If the number of target sentences is greater than the preset number, it can still be determined that the emotional tendency of the target user is a favorable tendency.

It can be seen that in this example, the user's emotional tendency can be determined based on keywords, and the target role can be determined more accurately to avoid the user's disgust after receiving the call.

In a possible instance, generating an opening script based on the user information includes: determining, based on the user information, a target topic that the target user pays the most attention to within a first preset time period; determining the topic type to which the target topic belongs; selecting an opening script template that matches the topic type from a preset opening script template set; and generating an opening script based on the target topic and the opening script template.

Among them, the target topic can be a topic corresponding to an event or a topic corresponding to a type of event. For example, the target topic can be a topic targeting a certain social event, or a topic about events such as exams. The plot content in the opening script is mainly used to bring users closer, so the content for the call can be based on the topics that users are concerned about. The topic of concern can be the topic with the largest number of contents related to the topic posted by users within the first preset time period, or the topic with the most frequent publication of related content. The first preset time period can be the most recent week. In particular, the time difference between the first preset time period and the current time had better be too large, otherwise it may not achieve the effect of bringing users closer. An opening script template can be generated in advance for each type of topic, and after obtaining the target topic of the target user, The topic content of the target topic can be inserted into the opening script template.

It can be seen that in this example, an opening script is generated based on the topics that the target users are most concerned about, and when generating the opening script, the content of the template can be directly applied, so that the plot content in the opening script is personalized and the opening script can be generated quickly, thereby improving the efficiency of script generation.

In a possible instance, the recall script includes an opening plot, and the opening plot is generated according to the opening script. The voice call with the terminal device according to the recall script includes: sending an opening greeting statement to the terminal device according to the opening plot, and the opening greeting statement includes asking about the current address of the target user; determining whether a social hot event occurs within a preset range corresponding to the current address within a second preset time period, and the social hot event is an event with a high degree of discussion and a preset degree of discussion; if so, updating the opening script according to the social hot event; updating the recall script according to the updated opening script; and continuing to have a voice call with the terminal device according to the updated recall script.

Among them, the machine sentences included in the opening plot are the first few sentences output by the machine after the user answers the phone. For example, introduce the identity, etc. The opening greeting sentence can include multiple machine sentences, and the machine sentence used to inquire about the current address of the target user can be located after the machine sentence indicating the identity. The opening script includes an insertable plot, that is, if a social hot event occurs within the range corresponding to the user's current address, a plot content corresponding to the social hot event must be inserted into the opening script. For example, a flood occurs within the user's address range, and a greeting plot based on the flood can be generated. If there is no social hot event, this part of the content is not included in the opening script. For example, a violent injury incident occurs in the city where the user is currently located, and a plot content can also be updated in the opening script to care about the user's situation. For example, the machine sentence of the plot content is "I heard that there was a flood in the city where you are currently located. I am very worried about you." The time interval corresponding to the second preset period is shorter than the first preset period. That is, the first preset period can be within the past week, and the second preset period is within the past two days.

It can be seen that in this example, a greeting plot can also be dynamically generated according to the user's current address, which can make the voice call more humane, improve user favorability, and increase the probability of the user returning to the game.

In a possible instance, the generating of a recall script for executing a telephone recall service for the target user based on the dialogue style information, the opening script, the recollection script and the resource push script includes: determining the preset answer of the target user for each recollection plot in the recollection plot included in the recollection script; determining a jump condition for each recollection plot based on the preset answer, the jump condition being used to determine whether the server jumps from the current recollection plot to the next recollection plot when making a voice call with the terminal device, or jumps from the current recollection plot to the resource push plot included in the resource push script; making a voice call with the terminal device based on the recall script includes: when the server has executed a preset number of recollection plots and has not obtained a user input statement that matches the jump condition for jumping to the resource push plot included in the resource push script, determining that the plot content currently executed by the server is the resource push plot corresponding to the resource push script.

Each jump condition corresponds to a plot. When the user's answer, i.e., the input sentence, matches the jump condition, the corresponding plot can be automatically jumped to, and then the communication with the user can be continued according to the machine sentence in the plot. When conducting a voice conversation with the user, the plot content included in the opening script is first performed. One of the jump conditions of the machine sentence of the last plot corresponding to the opening script is to jump to the plot content in the memory script. The jump condition corresponding to the machine sentence of the memory plot in the memory script includes the jump condition to jump to the next memory plot. Including the jump conditions for jumping to the plot content of the resource push script. That is, the next plot is determined based on the jump conditions matched by the user input sentence, and the memory plot in the memory script does not need to be completed. And if after outputting the machine sentences in the memory plot multiple times, the jump conditions corresponding to the obtained user input sentences are not to jump to the resource push plot, then directly output the machine sentences in the resource push plot when the machine sentences are output next time. The preset number of times can be three times.

It can be seen that in this example, after the plot in the recall script has been executed multiple times, you can directly jump to the plot in the resource push script, which can prevent the user from losing patience for telephone communication due to long-term recall, and push game resources to the user in time, which can ensure the integrity of the outbound call, so that the user can receive all the information to the maximum extent, avoiding the user hanging up the phone before hearing the pushed game resources.

Consistent with the above-mentioned embodiments, please refer to FIG. 4, which is a functional unit composition block diagram of a voice outbound call processing device provided in an embodiment of the present application. The voice outbound call processing device 40 is applied to a server of a game marketing system, and the game marketing system includes the server and a terminal device for logging into a target user's game account. The voice outbound call processing device 40 includes: a first determination unit 401, used to determine a target account, and the target account is at least one social account of the target user associated with the game account; a second determination unit 402, used to determine user information according to the target account, and the user information is information disclosed by the target user in the target account; a first generation unit 403, used to generate an opening script according to the user information, and the plot content included in the opening script is used to greet the target user; an acquisition unit 404, used to acquire the historical game record information of the target user in the target game according to the game account; a second generation unit 405, used to generate a recall script according to the historical game record information, and the plot content included in the recall script is used to evoke the user's memories in the target game. recall; a third determining unit 406, used to determine a target recall strategy for the target user, the target recall strategy is used to indicate the game resources provided by the target game to recall the target user; a third generating unit 407, used to generate a resource push script according to the target recall strategy, the resource push script is used to push the game resources included in the target recall strategy to the target user; a fourth determining unit 408, used to determine dialogue feature information, the dialogue feature information includes dialogue timbre information and dialogue style information; a fifth determining unit 409, used to determine a target timbre according to the dialogue timbre information; a fourth generating unit 410, used to generate a recall script for executing a telephone recall service for the target user according to the dialogue style information, the opening script, the recall script and the resource push script; a call unit 411, used to make a voice call with the terminal device according to the recall script, and the timbre of the server during the voice call is the target timbre.

In a possible example, in terms of determining the dialogue feature information, the fourth determination unit 408 is specifically used to: determine the target role played by the server in the recall script, the target role including a virtual character role or a real character role in the real world, and the virtual character role including a game character in the target game; when the target role is the virtual character role, determine the personality type of the target role; determine the dialogue style of the target role according to the personality type; when the target role is the real character role, determine the hot event of the target role, the hot event being an event related to the dialogue style in which the discussion degree of the real character role is higher than a preset value; determine the dialogue style of the target role according to the language information of the target role in the hot event.

In a possible example, in determining the target role played by the server in the recall scenario, The fourth determination unit 408 is specifically used to: determine a default role from a plurality of candidate roles, wherein the plurality of candidate roles include the virtual character role and/or the real character role; determine whether the user information includes first association information related to the default role; if included, determine the emotional tendency of the target user according to the first association information, wherein the emotional tendency includes a favorable tendency, an indifferent tendency and an unfavorable tendency; if the emotional tendency is an unfavorable tendency, determine whether there is second association information related to any one of the plurality of candidate roles in the user information; if so, determine the candidate role with the highest favorability among the favorable tendencies indicated in the second association information as the target role; if not, determine the target role field where the default role is located, and determine any role among the plurality of candidate roles whose role field is different from the target role field as the target role, wherein the role field is used to indicate the occupation type of the role; if the emotional tendency is a favorable tendency or an indifferent tendency, determine the default role as the target role; if not included, determine the focus field of the target user according to the user information; and determine the role with the highest degree of association with the focus field among the plurality of candidate roles as the target role.

In a possible example, in terms of determining whether the user information includes the first association information associated with the default role, the fourth determination unit 408 is specifically used to: determine a keyword having a correlation with the default role higher than a preset value; determine a target sentence containing the keyword disclosed by the target user in the target account based on the user information; in terms of determining the emotional tendency of the target user based on the first association information, the fourth determination unit 408 is further used to: determine whether the target sentence includes preset words, which are words used to express user preferences; if included, determine the emotional tendency of the target user based on the preset words, which includes a favorable tendency or a unfavorable tendency; if not included, determine the emotional tendency of the target user as a neutral tendency.

In a possible example, in terms of generating an opening script based on the user information, the first generating unit 403 is specifically used to: determine, based on the user information, a target topic that the target user pays most attention to within a first preset time period; determine the topic type to which the target topic belongs; select an opening script template that matches the topic type from a preset opening script template set; and generate an opening script based on the target topic and the opening script template.

In a possible instance, the recall script includes an opening plot, and the opening plot is generated according to the opening script. In terms of conducting a voice call with the terminal device according to the recall script, the call unit 411 is specifically used to: send an opening greeting statement to the terminal device according to the opening plot, and the opening greeting statement includes asking about the current address of the target user; determine whether a social hot event occurs within a preset range corresponding to the current address within a second preset time period, and the social hot event is an event with a high degree of discussion and a preset degree of discussion; if so, update the opening script according to the social hot event; update the recall script according to the updated opening script; and continue to conduct a voice call with the terminal device according to the updated recall script.

In a possible example, in terms of generating a recall script for executing a telephone recall service for the target user according to the dialogue style information, the opening script, the recollection script, and the resource push script, the fourth generating unit 410 is specifically used to: determine a preset answer of the target user for each recollection plot in the recollection plot included in the recollection script; determine a jump condition for each recollection plot according to the preset answer, the jump condition being used to determine whether the server jumps from the current recollection plot to the next recollection plot when making a voice call with the terminal device, or jumps from the current recollection plot to the resource push plot included in the resource push script; in terms of making a voice call with the terminal device according to the recall script, the call unit 411 is specifically used to: When the server has executed a preset number of recollection plots and has not obtained a user input statement that matches the jump condition for jumping to the resource push plot included in the resource push script, it is determined that the plot content currently executed by the server is the resource push plot corresponding to the resource push script.

It can be understood that since the method embodiment and the device embodiment are different presentation forms of the same technical concept, the content of the method embodiment part in this application should be synchronously adapted to the device embodiment part and will not be repeated here.

In the case of adopting an integrated unit, please refer to FIG. 5, which is a functional unit composition block diagram of another voice outbound call processing device provided in an embodiment of the present application. In FIG. 5, the voice outbound call processing device 500 includes: a processing module 512 and a communication module 511. The processing module 512 is used to control and manage the actions of the product recommendation device based on patch advertisements, for example, to execute the steps of the first determination unit 401, the second determination unit 402, the first generation unit 403, the acquisition unit 404, the second generation unit 405, the third determination unit 406, the third generation unit 407, the fourth determination unit 408, the fifth determination unit 409, the fourth generation unit 410 and the call unit 411, and/or to perform other processes of the technology described herein. The communication module 511 is used for interaction between the voice outbound call processing device and other devices. As shown in FIG. 5, the voice outbound call processing device may also include a storage module 513, which is used to store program code and data of the voice outbound call processing device.

Among them, the processing module 512 can be a processor or a controller, for example, it can be a central processing unit (CPU), a general processor, a digital signal processor (DSP), an ASIC, an FPGA or other programmable logic device, a transistor logic device, a hardware component or any combination thereof. It can implement or execute various exemplary logic boxes, modules and circuits described in conjunction with the disclosure of this application. The processor can also be a combination that implements computing functions, such as a combination of one or more microprocessors, a combination of DSP and microprocessor, etc. The communication module 511 can be a transceiver, an RF circuit or a communication interface, etc. The storage module 513 can be a memory.

All relevant contents of each scenario involved in the above method embodiment can be referred to the functional description of the corresponding functional module, which will not be repeated here. The above voice outbound call processing device 500 can execute the voice outbound call processing method shown in FIG. 3 .

The above mainly introduces the scheme of the embodiment of the present application from the perspective of the execution process on the method side. It is understandable that, in order to realize the above functions, the electronic device includes a hardware structure and a software module corresponding to the execution of each function. It should be easily appreciated by those skilled in the art that, in combination with the units and algorithm steps of each example described in the embodiments provided herein, the present application can be implemented in the form of hardware or a combination of hardware and computer software. Whether a function is executed in the form of hardware or computer software driving hardware depends on the specific application and design constraints of the technical solution. Professional and technical personnel can use different methods to implement the described functions for each specific application, but such implementation should not be considered to be beyond the scope of the present application.

The embodiment of the present application can divide the functional units of the electronic device according to the above method example. For example, each functional unit can be divided according to each function, or two or more functions can be integrated into one processing unit. The above integrated unit can be implemented in the form of hardware or in the form of software functional units. It should be noted that the division of units in the embodiment of the present application is schematic and is only a logical function division. There may be other division methods in actual implementation.

The present application also provides a chip, wherein the chip includes a processor for calling and running a computer program from a memory, so that a device equipped with the chip executes the electronic device described in the above method embodiment. Some or all of the steps.

An embodiment of the present application also provides a computer storage medium, wherein the computer storage medium stores a computer program for electronic data exchange, wherein the computer program enables a computer to execute part or all of the steps of any method recorded in the above method embodiments, and the above computer includes an electronic device.

The present application also provides a computer program product, which includes a non-transitory computer-readable storage medium storing a computer program, and the computer program is operable to cause a computer to execute some or all of the steps of any method described in the method embodiment. The computer program product may be a software installation package, and the computer includes an electronic device.

It should be noted that, for the aforementioned method embodiments, for the sake of simplicity, they are all expressed as a series of action combinations, but those skilled in the art should be aware that the present application is not limited by the described order of actions, because according to the present application, certain steps can be performed in other orders or simultaneously. Secondly, those skilled in the art should also be aware that the embodiments described in the specification are all preferred embodiments, and the actions and modules involved are not necessarily required by the present application.

In the above embodiments, the description of each embodiment has its own emphasis. For parts that are not described in detail in a certain embodiment, reference can be made to the relevant descriptions of other embodiments.

In the several embodiments provided in the present application, it should be understood that the disclosed devices can be implemented in other ways. For example, the device embodiments described above are only schematic, such as the division of the above-mentioned units, which is only a logical function division. There may be other division methods in actual implementation, such as multiple units or components can be combined or integrated into another system, or some features can be ignored or not executed. Another point is that the mutual coupling or direct coupling or communication connection shown or discussed can be through some interfaces, and the indirect coupling or communication connection of devices or units can be electrical or other forms.

The units described above as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, that is, they may be located in one place or distributed on multiple network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

In addition, each functional unit in each embodiment of the present application may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit. The above-mentioned integrated unit may be implemented in the form of hardware or in the form of software functional units.

If the above-mentioned integrated unit is implemented in the form of a software functional unit and sold or used as an independent product, it can be stored in a computer-readable memory. Based on this understanding, the technical solution of the present application, or the part that contributes to the prior art, or all or part of the technical solution can be embodied in the form of a software product. The computer software product is stored in a memory, including several instructions for a computer device (which can be a personal computer, server or network device, etc.) to execute all or part of the steps of the above-mentioned methods of each embodiment of the present application. The aforementioned memory includes: U disk, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), mobile hard disk, magnetic disk or optical disk and other media that can store program codes.

A person skilled in the art will appreciate that all or part of the steps in the various methods of the above embodiments can be completed by instructing the relevant hardware through a program, and the program can be stored in a computer-readable memory, which can include Including: flash drives, read-only memories (English: Read-Only Memory, referred to as: ROM), random access memories (English: Random Access Memory, referred to as: RAM), magnetic disks or optical disks, etc.

The embodiments of the present application are introduced in detail above. Specific examples are used in this article to illustrate the principles and implementation methods of the present application. The description of the above embodiments is only used to help understand the method of the present application and its core idea. At the same time, for general technical personnel in this field, according to the idea of the present application, there will be changes in the specific implementation method and application scope. In summary, the content of this specification should not be understood as a limitation on the present application.

Although the present invention is disclosed as above, the present invention is not limited thereto. Any person skilled in the art can easily think of changes or substitutions without departing from the spirit and scope of the present invention, and can make various changes and modifications, including the combination of the above-mentioned different functions and implementation steps, including software and hardware implementation methods, all of which are within the scope of protection of the present invention.

Claims

A method for processing an outbound voice call, characterized in that it is applied to a server of a game marketing system, wherein the game marketing system includes the server and a terminal device for logging into a game account of a target user, and the method includes:

Determining a target account, where the target account is at least one social account of the target user associated with the game account;

Determine user information according to the target account, where the user information is information disclosed by the target user in the target account;

generating an opening script according to the user information, wherein the plot content included in the opening script is used to greet the target user;

Acquiring historical game record information of the target user in the target game according to the game account;

Generate a memory script according to the historical game record information, wherein the plot content included in the memory script is used to evoke the user's memories of the target game;

Determine a target recall strategy for the target user, wherein the target recall strategy is used to indicate game resources provided by the target game to recall the target user;

Generating a resource push script according to the target recall strategy, wherein the resource push script is used to push the game resources included in the target recall strategy to the target user;

Determining dialogue feature information, wherein the dialogue feature information includes dialogue timbre information and dialogue style information;

Determining a target timbre according to the dialogue timbre information;

Generate a recall script for executing a telephone recall service for the target user according to the dialogue style information, the opening script, the recall script and the resource push script;

A voice call is made with the terminal device according to the recall script, and the timbre of the server during the voice call is the target timbre.
The method according to claim 1, characterized in that the determining of the conversation feature information comprises:

Determine a target role played by the server in the recall scenario, wherein the target role includes a virtual character role or a real character role in the real world, and the virtual character role includes a game character in the target game;

In the case where the target character is the virtual character, determining the personality type of the target character;

Determining the dialogue style of the target character according to the character type;

In the case where the target character is the real person character, determining a hot event of the target character, wherein the hot event is an event related to the dialogue style and the discussion degree of the real person character is higher than a preset value;

The conversation style of the target character is determined according to the language information of the target character in the hot event.
The method according to claim 2, characterized in that the step of determining the target role played by the server in the recall script comprises:

Determine a default role from a plurality of candidate roles, wherein the plurality of candidate roles include the virtual human role and/or the real human role;

Determining whether the user information includes first association information related to the default role;

If included, determining the target user's emotional tendency according to the first association information, the emotional tendency including favorable tendency, indifferent tendency and unfavorable tendency;

In the case where the emotional tendency is a negative tendency, determining whether there is second associated information related to any one of the multiple candidate roles in the user information;

If so, determining the candidate character with the highest favorability among the favorability tendencies indicated in the second association information as the target character;

If not, determining the target role domain where the default role is located, and determining any one of the multiple candidate roles whose role domain is different from the target role domain as the target role, wherein the role domain is used to indicate the occupation type of the role;

In the case where the emotional tendency is a favorable tendency or a neutral tendency, determining the default role as the target role;

If not included, determining the area of interest of the target user according to the user information;

The role with the highest relevance to the focus area among the multiple candidate roles is determined as the target role.
The method according to claim 3, characterized in that the determining whether the user information includes first associated information associated with the default role comprises:

Determining keywords with a correlation degree with the default role higher than a preset value;

Determining, according to the user information, a target sentence published by the target user in the target account and containing the keyword;

The determining the emotional tendency of the target user according to the first association information includes:

Determining whether the target sentence includes a preset vocabulary, wherein the preset vocabulary is a vocabulary used to express user preferences;

If included, determining the target user's emotional tendency according to the preset vocabulary, the emotional tendency including a favorable tendency or a unfavorable tendency;

If not included, it is determined that the target user's emotional tendency is a neutral tendency.
The method according to any one of claims 1 to 4, characterized in that generating an opening script according to the user information comprises:

Determining, according to the user information, the target topic that the target user pays the most attention to within a first preset time period;

Determining the topic type to which the target topic belongs;

Selecting an opening script template that matches the topic type from a preset opening script template set;

An opening script is generated according to the target topic and the opening script template.
The method according to claim 5, characterized in that the recall script includes an opening plot, the opening plot is generated according to the opening script, and the voice call with the terminal device according to the recall script comprises:

Sending an opening greeting statement to the terminal device according to the opening plot, wherein the opening greeting statement includes asking for the current address of the target user;

Determine whether a social hot event occurs within a preset range corresponding to the current address within a second preset time period, wherein the social hot event is an event with a high degree of discussion and a preset degree of discussion;

If yes, then update the opening script according to the social hot event;

updating the recall script according to the updated opening script;

Continue to conduct a voice call with the terminal device according to the updated recall script.
The method according to claim 6 is characterized in that the The recall script and the resource push script generate a recall script for executing a telephone recall service for the target user, including:

Determining a preset answer of the target user for each recollection plot in the recollection plot included in the recollection script;

Determining a jump condition for each recollection plot according to the preset answer, wherein the jump condition is used to determine whether the server jumps from a current recollection plot to a next recollection plot when making a voice call with the terminal device, or jumps from the current recollection plot to a resource push plot included in the resource push script;

The conducting a voice call with the terminal device according to the recall script includes:

When the server has executed a preset number of recollection plots and has not obtained a user input statement that matches the jump condition for jumping to the resource push plot included in the resource push script, it is determined that the plot content currently executed by the server is the resource push plot corresponding to the resource push script.
A method and device for processing an outbound voice call, characterized in that it is applied to a server of a game marketing system, wherein the game marketing system includes the server and a terminal device for logging into a game account of a target user, and the device includes:

A first determining unit, configured to determine a target account, wherein the target account is at least one social account of the target user associated with the game account;

A second determining unit, configured to determine user information according to the target account, wherein the user information is information disclosed by the target user in the target account;

A first generating unit, configured to generate an opening script according to the user information, wherein the plot content included in the opening script is used to greet the target user;

An acquisition unit, configured to acquire historical game record information of the target user in the target game according to the game account;

A second generating unit is used to generate a memory script according to the historical game record information, wherein the plot content included in the memory script is used to evoke the user's memories in the target game;

A third determining unit is used to determine a target recall strategy for the target user, wherein the target recall strategy is used to indicate game resources provided by the target game to recall the target user;

A third generating unit is used to generate a resource push script according to the target recall strategy, wherein the resource push script is used to push the game resources included in the target recall strategy to the target user;

a fourth determining unit, configured to determine dialogue feature information, wherein the dialogue feature information includes dialogue timbre information and dialogue style information;

a fifth determining unit, configured to determine a target timbre according to the dialogue timbre information;

A fourth generating unit, configured to generate a recall script for executing a telephone recall service for the target user according to the dialogue style information, the opening script, the recall script, and the resource push script;

A call unit is used to make a voice call with the terminal device according to the recall script, and the timbre of the server during the voice call is the target timbre.
An electronic device, characterized in that it includes a processor, a memory, and one or more programs, wherein the one or more programs are stored in the memory and are configured to be executed by the processor, and the program includes instructions for executing the steps in the method according to any one of claims 1 to 7.
A computer-readable storage medium having a computer program/instruction stored thereon, characterized in that the computer program The program/instruction is executed by a processor to implement the steps of the method according to any one of claims 1 to 7.