WO2024025028A1

WO2024025028A1 - Electronic device and information providing method thereof

Info

Publication number: WO2024025028A1
Application number: PCT/KR2022/011559
Authority: WO
Inventors: 박준일; 이창환; 박정준
Original assignee: 쿠팡 주식회사
Priority date: 2022-07-26
Filing date: 2022-08-04
Publication date: 2024-02-01
Also published as: KR20240014845A

Abstract

Disclosed is an information providing method of an electronic device. The information providing method may comprise the steps of: receiving a title request; identifying at least one condition corresponding to the title request; identifying a rule corresponding to the at least one condition among a plurality of preset rules; identifying an item corresponding to the title request; generating a title response on the basis of attribute information related to the item and the rule; and providing the title response.

Description

Electronic devices and their methods of providing information

This disclosure relates to an information provision method performed by an electronic device that determines the title of an item displayed in an application based on a rule determined in consideration of the category, page type, and test type.

Using the application installed on the user terminal, the user can search for items and purchase them, and each service provider manages its own application. Users can purchase items online using applications provided by each service provider, and the rate of purchasing items online is gradually increasing.

In this online e-commerce market, providing item-related information intuitively is an important factor when consumers decide to purchase. Accordingly, service providers are providing titles containing various information related to each item.

However, although the title contains various information related to the item, it may be difficult to understand intuitively because it contains too much information. Accordingly, if the titles of items displayed in the application are not displayed uniformly but are displayed variably in consideration of various conditions, related information can be provided more intuitively to users.

Therefore, technology is needed to ensure that the titles of items displayed in unique applications managed by service providers can be intuitively accepted by users.

The disclosed embodiments are intended to disclose an electronic device and a method of providing information thereof. The technical challenges that this embodiment aims to achieve are not limited to the technical challenges described above, and other technical challenges can be inferred from the following embodiments.

According to a first embodiment, a method of providing information by an electronic device includes receiving a title request; confirming at least one condition corresponding to the title request; Confirming a rule corresponding to the at least one condition from among a plurality of preset rules; confirming an item corresponding to the title request; generating a title response based on attribute information related to the item and the rule; and providing the title response.

According to an embodiment, the at least one condition may include at least one of identification information of a category related to an item corresponding to the title request and a page type corresponding to the title request.

According to an embodiment, the step of checking the rule includes checking a matching rule among the plurality of preset rules by considering the test type confirmed based on the at least one condition and the user's identification information. It can be included.

According to an embodiment, the step of generating the title response includes, when at least one value corresponding to the rule among the attribute information is greater than or equal to a reference rate, generating the title response based on the at least one value. can do.

According to an embodiment, the step of generating the title response may include generating a title response based on the title identified in the original data related to the item when at least one value corresponding to the rule among the attribute information is smaller than the reference ratio. It may include the step of generating.

According to an embodiment, the attribute information includes at least one of a brand of the item, at least one feature extracted based on a preset standard from a plurality of items included in the category, and model identification information. can do.

According to an embodiment, the step of generating the title response may include, based on the rule, considering whether the at least one value is emphasized and the type of mark displayed in the space between the at least one value. It may include generating a response.

According to an embodiment, the step of checking a rule corresponding to the at least one condition includes filtering among the plurality of preset rules based on the identification information of the category and the page type, and determining the rule in consideration of the test type. It may include the step of checking one rule.

According to an embodiment, the page type may be characterized as corresponding to a type of page that provides related information according to different standards among a plurality of pages displayed in the application.

According to an embodiment, providing the title response may include providing different titles for each page type even if the same user inputs the same item.

According to an embodiment, providing the title response may include providing different titles for each test type even if it is the same page type for the same item.

According to an embodiment, the identification information of the category may be identification information of the lowest level category among a plurality of categories at different levels including the item selected by the user.

According to an embodiment, the step of checking a rule corresponding to the at least one condition may include checking and providing a rule matching the at least one condition in a memory that manages the plurality of preset rules. there is.

According to a second embodiment, an electronic device includes a communication unit; Memory; and confirming a received title request, confirming at least one condition corresponding to the title request, confirming a rule corresponding to the at least one condition among a plurality of preset rules, and selecting an item corresponding to the title request. It may include a controller that verifies, generates a title response based on attribute information related to the item and the rule, and provides the title response.

According to the third embodiment, the computer-readable recording medium includes a non-transitory recording medium on which a program for executing the above-described method on a computer is recorded.

Specific details of other embodiments are included in the detailed description and drawings.

According to the present disclosure, information can be provided more clearly and intuitively to users by providing different titles in consideration of the category, page type, and test type of the item. If at least one value corresponding to a rule among attribute information related to an item is greater than or equal to a standard ratio, the title may be displayed by combining the at least one value. Alternatively, if it is smaller than the standard ratio, the title identified in the original data can be displayed. At this time, related information can be provided more clearly by emphasizing at least one value included in the title in bold letters or by determining the type of mark displayed in the space between at least one value according to the rule. A plurality of preset rules are managed in memory, and a title response can be quickly generated and provided by checking the rule corresponding to the condition in the memory in response to the title request.

The effect of the invention is not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the claims.

1 shows a system according to one embodiment.

FIG. 2 is a diagram illustrating a process in which an electronic device provides a title response, according to an embodiment.

FIG. 3 is a diagram illustrating a process for providing title information as a response from another electronic device, according to an embodiment.

FIG. 4 is a diagram illustrating a process for creating a title based on a rule according to an embodiment.

Figure 5 is a diagram for explaining a process of creating a title based on a rule according to an embodiment different from Figure 4.

Figure 6 is a diagram for explaining a rule considering various conditions according to an embodiment.

FIG. 7 is a diagram illustrating a title response and a title displayed in an application according to the title response, according to an embodiment.

Figure 8 shows a flowchart of an information provision method performed by an electronic device according to an embodiment.

FIG. 9 is a block diagram of an electronic device according to an embodiment.

The terms used in the embodiments are general terms that are currently widely used as much as possible while considering the functions in the present disclosure, but this may vary depending on the intention or precedent of a person working in the art, the emergence of new technology, etc. In addition, in certain cases, there are terms arbitrarily selected by the applicant, and in this case, the meaning will be described in detail in the relevant description. Therefore, the terms used in this disclosure should be defined based on the meaning of the term and the overall content of this disclosure, rather than simply the name of the term.

When it is said that a part "includes" a certain element throughout the specification, this means that, unless specifically stated to the contrary, it does not exclude other elements but may further include other elements. Additionally, terms such as “~unit” and “~module” used in the specification refer to a unit that processes at least one function or operation, which may be implemented as hardware or software, or as a combination of hardware and software.

The expression “at least one of a, b, and c” used throughout the specification means ‘a alone’, ‘b alone’, ‘c alone’, ‘a and b’, ‘a and c’, ‘b and c ', or 'all a, b, c'.

The “terminal” mentioned below may be implemented as a computer or portable terminal that can connect to a server or other terminal through a network. Here, the computer includes, for example, a laptop, desktop, laptop, etc. equipped with a web browser, and the portable terminal is, for example, a wireless communication device that guarantees portability and mobility. , all types of communication-based terminals such as IMT (International Mobile Telecommunication), CDMA (Code Division Multiple Access), W-CDMA (W-Code Division Multiple Access), and LTE (Long Term Evolution), smartphones, tablet PCs, etc. It may include a handheld-based wireless communication device.

Below, with reference to the attached drawings, embodiments of the present disclosure will be described in detail so that those skilled in the art can easily practice them. However, the present disclosure may be implemented in many different forms and is not limited to the embodiments described herein.

Hereinafter, embodiments of the present disclosure will be described in detail with reference to the drawings.

1 shows a system according to one embodiment.

Referring to FIG. 1, the system may include an electronic device 10, terminal 1 (20), terminal 2 (30), terminal 3 (40), and a network 50. The electronic device 10 may provide an application containing information related to an item, and a user may access the application using a terminal to check information related to the item.

Terminal 1 (20), terminal 2 (30), and terminal 3 (40) on which the application is installed may be terminals used by each corresponding user. For example, terminal 1 (20) may correspond to the terminal used by user 1, terminal 2 (30) may correspond to the terminal used by user 2, and terminal 3 (40) may correspond to the terminal used by user 3. there is. At this time, terminal 1 (20), terminal 2 (30), and terminal 3 (40) are only examples, and the scope of the rights of this specification is not limited thereto.

The system shown in FIG. 1 shows only components related to this embodiment. Accordingly, those skilled in the art can understand that other general-purpose components may be included in addition to the components shown in FIG. 1.

The electronic device 10, terminal 1 (20), terminal 2 (30), and terminal 3 (40) can communicate with each other within the network 50. The network 50 includes a local area network (LAN), a wide area network (WAN), a value added network (VAN), a mobile radio communication network, a satellite communication network, and their respective networks. It is a comprehensive data communication network that includes a combination and allows each network constituent shown in FIG. 1 to communicate smoothly with each other, and may include wired Internet, wireless Internet, and mobile wireless communication network. Wireless communications include, for example, wireless LAN (Wi-Fi), Bluetooth, Bluetooth low energy, ZigBee, WFD (Wi-Fi Direct), UWB (ultra wideband), and infrared communication (IrDA, infrared Data Association). ), NFC (Near Field Communication), etc., but are not limited to this.

According to an embodiment, when user 1 searches for a search word A in an application using terminal 1 (20), the electronic device 10 provides a search result that provides a plurality of items 1 to N matching the search word A as a search result. Pages can be displayed through an application. If the user selects item 1 in the application of terminal 1 (20), the electronic device 10 may switch the screen to an item detail page that provides detailed information about item 1. At this time, the title for item 1 displayed on the search result page and the title for item 1 displayed on the item detail page may be displayed differently.

According to an embodiment, User 1 may select item 1 in the application using terminal 1 (20) and an item detail page providing detailed information on item 1 may be displayed. Additionally, User 2 may select Item 1 in the application using Terminal 2 (30) and an item detail page providing detailed information on Item 1 may be displayed. At this time, different test types may be distinguished based on the identification information of User 1 and User 2, and the title may be displayed differently even on the detail page for the same item 1 in consideration of the different test types.

Hereinafter, a specific process in which the electronic device 10 provides a title through an application considering various factors will be described.

Referring to FIG. 2, the electronic device 210 is a device included in a server and can provide an application. The user 220 can check information related to the item through the application using the terminal. The electronic device 210 may include a front-end 213 and a back-end 211, and the front-end 213 and the back-end 211 may run on a logical or physical server, respectively. In the embodiment, the front-end 213 and the back-end 211 may each perform set operations. The front-end (213) can create a page to be provided to the user and deliver it to the user, and the back-end (211) stores the data to be included in the page to be provided to the user and sends it to the front-end (213) upon request. It can be passed on.

When the user 220 enters a search term in the application and makes a search request, the electronic device 210 displays a search result page containing items 1 to N corresponding to the search term as search results according to the search request to the user 220 through the application. ) can be provided to. Alternatively, when the user 220 selects item X, the electronic device 210 may provide the user 220 with an item detail page containing detailed information about item

As such, the application may include multiple pages, such as a search results page and an item detail page. Each page is set up for a different purpose, and the method of providing related information may be different. For example, the title for item 1 displayed on the search results page, the title for item 1 displayed on the item detail page, the title for item 1 displayed on the cart page, and the title for item 1 displayed on the payment page are Each page may be displayed differently considering its settings.

Specifically, the front-end 213 may check information entered by the user through the application and transmit a title request corresponding to the user's input to the back-end 211. For example, the front-end (213) checks the search term A entered by the user through the application, and displays the search result page for items 1 to N corresponding to the search term A by providing title information for items 1 to N. You can request back-end(211). The back-end (211) can provide title information for items 1 to N according to the request to the front-end (213) in response, and the user (220) can view the search results page provided through the front-end (213). You can check the title information for items 1 to N.

For another example, the front-end (213) checks the item X entered by the user through the application and sends the title information for item You can request it. The back-end (211) can provide title information for item You can check title information about X.

Meanwhile, in the embodiment of the title providing method, the back-end (211) provides title information in various formats to the front-end (213) in response to user requests, and the front-end (213) uses the selected title among them. It can also be implemented in this way.

Hereinafter, the specific process of providing title information in an electronic device will be described in more detail in other drawings.

Referring to FIG. 3, the first operation 310 and the second operation 320 performed in the back-end of the electronic device can be confirmed.

According to the embodiment, the first operation 310 may include the functions S3 (311), S3 Reader (312), titleRule Interpret (313), set FieldRule Data in materialization api (314), and In memory (315). .

Specifically, the administrator of the electronic device can create a plurality of preset rules related to the title, and S3 311 can store a plurality of preset rules 1 to N. At this time, S3 311 may store a plurality of preset rules 1 to N using a specific file format (eg, csv). S3 Reader (312) can check specific rules from a plurality of preset rules 1 to N stored in S3 (311). In addition, titleRule Interpret (313) and set FieldRule Data in materialization api (314) can interpret the settings of a specific rule confirmed in S3 Reader (312), and In memory (315) can store the interpreted rule in memory. You can.

For example, the back-end can check rule X stored in S3 through the first operation 310, interpret the settings of rule X, and store the interpreted rule X in memory.

Therefore, whenever a title request comes from the front-end, rather than checking and interpreting the rules stored in S3 (311) and providing them to the second operation (320), the rules stored in In memory (315) are Faster processing may be possible.

According to the embodiment, the second operation 320 may include condition Generate (321), getTitleRule List (322), getTitleComponents (323), and set RuleBaseTitle Expression value (324) functions.

Specifically, the back-end may receive a title request corresponding to an item from the front-end. The back-end can check at least one condition corresponding to the title request in condition Generate(321). At this time, the back-end can check the page type based on the title request. At this time, the page type may include a search result page, item detail page, payment page, and cart page. The page type may further include pages for various purposes. Additionally, the back-end may check the identification information of the category to which the item belongs based on the item corresponding to the title request. For example, if the item is a laptop, you can check the identification information of the category to which the laptop belongs.

Additionally, the back-end can check the test type based on the user's identification information in condition Generate (321). At this time, the test type can be set to provide different types of titles based on the user's identification information. For example, even for the same item and the same page type, different types of titles may be provided to user A and user B. Afterwards, considering the results according to the test type, one title may be selected and provided to users. At this time, different test types may be set in advance based on the user's identification information and reflecting the user's characteristics (eg, age, gender, purchase history, etc.).

That is, even if it is the same page for the same item, different titles may be provided in consideration of the test type, or even if the same user requests the same item, different titles may be provided in consideration of the page type.

The back-end can request rules corresponding to the category's identification information, page type, and test type from getTitleRule List (322), and In memory (315) can return a list containing the rules. Therefore, the back-end can check the rule list corresponding to the category identification information, page type, and test type in getTitleRule List (322).

The back-end can specify a rule in getTitleComponents (323) and set RuleBaseTitle Expression value (324), check at least one value corresponding to a specific rule from the attribute information related to the item, and provide it to the front-end as a response. there is. Specifically, the back-end can first filter rules that match the category identification information and page type from the rule list, and among them, it can check the rule that matches the test type. For example, Rule 1, Rule 2, and Rule 3 that match the category identification information and page type can be confirmed, and among them, Rule 2 can be confirmed that matches the test type confirmed based on the user's identification information. The back-end can check at least one value corresponding to rule 2 from the attribute information related to the item and provide it to the front-end as a response. Attribute information may be information containing characteristics (eg, brand, etc.) related to the item included in the original data corresponding to the item.

Here, the original data related to the item is data provided by the seller of the item and may include all information related to the item. Hereinafter, the process of generating a title response according to rules will be described in detail in other drawings.

Referring to FIG. 4, you can check the rule corresponding to the title request and the title created as a result based on the rule.

Specifically, a rule corresponding to a title request may include elements corresponding to a plurality of attribute information related to the item. Specifically, the rule may include a brand 401 related to the item, features 402, 403, and 404 extracted based on preset standards in the category to which the item corresponds, and identification information of the model. Rules can be set in various ways other than those in FIGS. 4 and 5.

More specifically, the electronic device can check item X corresponding to the title request and check category X corresponding to item X. The electronic device may confirm a rule corresponding to at least one condition and confirm at least one value in attribute information related to item X based on the confirmed rule.

For example, if the item is a refrigerator, the electronic device can check category A corresponding to the refrigerator. The electronic device may check at least one value (411, 412, 413, 414, 415) in attribute information related to the item based on the confirmed rules (401, 402, 403, 404, and 405).

Here, the rules may include, for example, brand(401), attr_133(402), attr_11147(403), attr_1864(404), and modelNo(405). brand(401) corresponds to the brand of the refrigerator, and the electronic device can identify “AA Company” (411) corresponding to the brand of the refrigerator based on attribute information. Additionally, attr_133 (402) corresponds to the opening/closing type of the refrigerator according to a preset standard, and the electronic device can check the "side-by-side refrigerator" (412) corresponding to the opening/closing type of the refrigerator based on attribute information. Additionally, attr_11147 (403) corresponds to the capacity of the refrigerator according to a preset standard, and the electronic device can check "832L" (413) corresponding to the capacity of the refrigerator based on attribute information. Additionally, attr_1864 (404) corresponds to the number of doors according to a preset standard, and the electronic device can check “2 doors” (414) corresponding to the number of doors of the refrigerator based on attribute information. Additionally, modelNo (405) corresponds to the identification information of the refrigerator model, and the electronic device can check “S834W30” (415) corresponding to the identification information of the refrigerator model based on the attribute information.

The electronic device may generate a title response based on at least one value (411 to 415) identified in the attribute information related to the item based on the rule (401 to 405), and provide a title to the user based on the title response. can do.

According to an embodiment, when the electronic device cannot confirm a value corresponding to a specific rule among the rules 401 to 405 from attribute information, it may display the corresponding result as an empty space. For example, if the value corresponding to the rule 402 cannot be confirmed in the attribute information corresponding to refrigerator X, the result 412 may be displayed as an empty space.

According to an embodiment, the rule may be determined as a matching rule among a plurality of preset rules, considering the test type confirmed based on the identification information of the category related to the item, the page type, and the user's identification information. For example, the electronic device may manage a plurality of preset rules 1 to N related to a refrigerator. Among them, the electronic device can filter preset rules 1 and 2 by considering the category identification information and page type, and can decide between rule 1 and rule 2 to be rule 1, which matches considering the test type. Accordingly, the electronic device can generate a title response corresponding to the refrigerator based on Rule 1.

Referring to FIG. 5, the electronic device can confirm at least one value (511, 512, 513, 514, 515) in attribute information related to the item based on the confirmed rules (501, 502, 503, 504, and 505). there is. What was described above in FIG. 4 can also be applied to FIG. 5 .

Rules include, for example, brand{bold_true:color_#11111}(501), atr_133{bold_true}(502), attr_11147{bold_true:joiner ,}(503), attr_1864{joiner ,}(504) and modelNo{joiner ,}( 505) may be included.

Unlike FIG. 4, the rule in FIG. 5 may further consider whether or not the value displayed as a result is emphasized and the type of mark displayed in the space between at least one value. For example, the electronic device may display “AA Company” (511) corresponding to brand{bold_true:color_#11111} (501) in relatively bold letters and with emphasis in red corresponding to color_#11111. Alternatively, the electronic device may highlight the “side-by-side refrigerator” 512 corresponding to atr_133{bold_true} 502 in relatively bold letters. Alternatively, the electronic device may highlight “,832L” (513) corresponding to attr_11147{bold_true:joiner,} (503) in relatively bold letters. At this time, the electronic device may display a comma “,” as a mark displayed in the space between the value 512 and the value 513. Alternatively, the electronic device may display “,2-door” (514) corresponding to attr_1864{joiner,} (504). At this time, the electronic device may display a comma “,” as a mark displayed in the space between the

values

513 and 514. Alternatively, the electronic device may display “,S834W30” (515) corresponding to modelNo{joiner,} (505). At this time, the electronic device may display a comma “,” as a mark displayed in the space between the

values

514 and 515.

If the color is not separately specified in the rule, it may be displayed in black, and if the color is specified as in the rule (501), the value (511) may be displayed in the specified color. Additionally, if bold text is specified in the rule (501, 502, 503), the values (511, 512, 513) may be displayed in bold text, and if not specified, the values (514, 515) may be displayed in regular text. there is. In addition, marks that can be displayed in the space between values include comma (,), period (.), bar (_), and space (space), and the marks specified in the rules (503, 504, and 505) are used in the values (513). , 514, 515).

Referring to FIG. 6, a rule 604 set to take into account

various conditions

601, 602, and 603 can be confirmed. At this time, condition 601 may correspond to category identification information, condition 602 may correspond to test type, and condition 603 may correspond to page type. The above description can also be applied to FIG. 6 .

For example, the area 611 may correspond to the preset rule attr_333+attr_133+brand by considering category identification information 1234, test type 11111_A, and item detail page conditions as page type. Additionally, the area 612 may correspond to the preset rule attr_111+attr_133+brand+text_{BB}+attr_2439+attr_556 in consideration of category identification information 1234, test type 11111_B, and category list page conditions as page type. In addition, the area 613 is one of category identification information 4567, test type 11111_A or 22222_A, and a preset rule attr_111{bold_true}+attr_133{joiner_ }+brand{joiner_}. In addition, the area 614 is one of category identification information 4567, test type 11111_A or 22222_A, and as a page type, a preset rule considering the category list page condition attr_123{bold_true}+attr_3760{bold_true;color_#11111}+brand It can correspond to {bold_true}+text_{BB}{joiner_}+attr_2438{joiner_}.

The electronic device may provide a page for managing settings as shown in FIG. 6, and each administrator can freely change settings, such as adding or deleting settings, on the page. When settings are changed, the backend can provide a title response generated based on the changed settings to the frontend.

According to the embodiment, in relation to the rule corresponding to the area 611, information matching attr_333, attr_133, and brand among the attribute information is set in advance, and the rule is only used when a standard ratio (e.g., 60%) or more of this is matched. A title according to may be provided to the user, and if it is smaller than the standard ratio, the original title for the item to which the rule is not applied may be provided to the user.

Referring to FIG. 7, the back-end may generate a title response 710 and provide it to the front-end. The front-end can display a title in the application based on the title response 710, and the user can check the title displayed in the application. For example, the screen 720 may include information corresponding to a refrigerator, including a title displayed on a search results page related to the refrigerator.

Specifically, the back-end may transmit the title response 710 generated according to the set RuleBaseTitle Expression value 324 in FIG. 3 to the front-end. That is, a title response 710 containing confirmed

values

711, 712, 713, 714, 715, and 716 based on a confirmed rule among a plurality of rules can be transmitted to the front-end. For example, it contains information about the refrigerator brand "Company AA", which is an item confirmed according to the rule in area 711, and the brand is highlighted in bold letters, and the item confirmed according to the rule in area 721 of the application includes content about displaying the brand in bold. The brand of the refrigerator may be highlighted in bold letters and displayed as "Company AA." Alternatively, the opening and closing type of the refrigerator confirmed according to the rule in area 712 includes information about "side-by-side refrigerator" and bold text, and the opening and closing type confirmed according to the rule in area 722 of the application. It can be displayed as “side-by-side refrigerator” by emphasizing the type in bold letters. Alternatively, it includes information about displaying "832L" as the capacity of the refrigerator confirmed according to the rule in area 713 and a period as a mark displayed in the space between

values

722 and 723, and the application's In area 723, the volume confirmed according to the rule may be displayed as “832L” together with a period (). Alternatively, it includes content about displaying "2 doors" as the number of doors of the refrigerator confirmed according to the rule in area 714 and a period () as a mark displayed in the space between

values

723 and 724. In the application area 724, the number of doors confirmed according to the rule and a period may be displayed as “2 doors.” Alternatively, in area 715, information about indicating "Grade 2" as the energy efficiency class of the refrigerator confirmed according to the rules and a period () as a mark displayed in the space between

values

724 and 725 In the area 725 of the application, it may be displayed as “Level 2” with a period and the energy efficiency rating confirmed according to the rules. Alternatively, it includes information about displaying "S834W30" as a subtitle distinct from the titles 721 to 725 as identification information of the model of the refrigerator confirmed according to the rule in the area 716, and in the area 726 of the application. According to the rules, the confirmed subtitles can be displayed by changing the line so that they can be distinguished from the title (721~725).

According to the embodiment, the user can check information displayed on the application screen 720. At this time, even for the same user for the same item, different title information may be displayed if the page types are different. For example, a title such as screen 720 displayed on a search results page related to a refrigerator may be different from a title displayed on an item detail page corresponding to a specific refrigerator. Alternatively, a title such as screen 720 displayed on a search results page related to a refrigerator may be different from a title displayed for a refrigerator stored in a cart page. Alternatively, a title such as screen 720 displayed on a search results page related to a refrigerator may be different from a title displayed for a refrigerator included in a payment page.

Figure 8 shows a flowchart of an information provision method performed by an electronic device according to an embodiment. The description described above can be applied here as well.

Referring to FIG. 8, in step S810, the electronic device may receive a title request. Specifically, the electronic device may receive a title request related to the item identified based on the user's input.

In step S820, the electronic device may check at least one condition corresponding to the title request. At this time, the at least one condition may include at least one of identification information of a category related to the item corresponding to the title request and a page type corresponding to the title request.

According to an embodiment, items identified based on user input may be included in a plurality of categories. The electronic device may check identification information of the lowest level category among a plurality of preset categories that include the item confirmed based on the user's input.

Specifically, Item 1 may be included in Category 1, Category 2, Category 3, and Category 4. In this case, Category 1 to Category 4 are preset categories related to Item 1, and can correspond to higher categories as you go from Category 1 to Category 4. there is. For example, the item identified based on the user's input is a refrigerator. The refrigerator may be included in the refrigerator category, the refrigerator category may be included in the home appliance category, and the home appliance category may be included in the electronic products category. That is, the item refrigerator may be preset in the refrigerator category, home appliance category, and electronic product category. At this time, the refrigerator category may be divided into a general refrigerator category and a store refrigerator category, and the general refrigerator category and the store refrigerator category may have a parallel category relationship.

The electronic device may check the identification information of the lowest level category among the plurality of categories at different levels in which the item is included. For example, among categories 1 to 4 corresponding to item 1, the electronic device can check the identification information of category 1, the lowest level. Specifically, when the item is a refrigerator, identification information of the refrigerator category, which is the lowest level among the refrigerator category, home appliance category, and electronic product category corresponding to the refrigerator, can be confirmed.

According to an embodiment, the page type corresponding to the title request may correspond to the type of page that provides related information according to different standards among a plurality of pages displayed in the application. For example, the page type may include at least one of a search result page, an item detail page, a payment page, and a cart page displayed in the application. In addition, pages for various purposes may be further included in the application, and the pages may also be included in the page types described in this specification. At this time, the search results page is a page type that provides a search list corresponding to the search term entered by the user into the application, the item detail page is a page type that provides detailed information about the specific item selected by the user in the application, and the payment page is a page type that provides detailed information about the specific item selected by the user in the application. This is a page type provided in the process of making payment for an item to be paid for, and the cart page is a page type that stores items selected by the user as items of interest.

Specifically, even for the same item, different titles may be displayed on the screen considering the page type. For example, when an item confirmed based on user input is exposed on the search results page, the item detail page, the payment page, and the cart page, even if it is the same item, each has a different title. It can be displayed on this screen.

According to an embodiment, the technology for providing a title response described in this specification can be applied not only to a plurality of pages displayed in an application, but also to all parts included in a system provided by a service provider. For example, the technology that provides a title response can be applied to multiple pages displayed in an application that a service provider exposes to users through the front end, as well as when processed in the backend within the system without exposure to the user. Techniques for providing title responses described herein may be applied.

In step S830, the electronic device may check a rule corresponding to at least one condition among a plurality of preset rules.

Specifically, the electronic device may filter based on category identification information and page type among a plurality of preset rules, and determine one rule among them by considering the test type. For example, from a plurality of preset rules, two rules can be extracted by considering the category identification information and page type, and one rule can be extracted by considering the test type.

At this time, the electronic device may check a matching rule among a plurality of preset rules by considering the test type confirmed based on the user's identification information along with at least one condition.

The test type can be set in advance based on the user's identification information. For example, when matching rule 1 and rule 2 are extracted considering the category identification information and page type, the electronic device selects rule 1 and rule 2 in consideration of the test type confirmed based on the user's identification information. 1 can be determined. That is, even if the same item is exposed on the same page, different titles may be displayed depending on the test type based on the user's identification information. For example, even if the same item 1 is exposed on the item detail page, different titles according to different rules may be displayed to user 1 and user 2, which are different test types.

At this time, the electronic device manages a plurality of preset rules in In memory 315, as shown in FIG. 3, and can obtain a rule matching at least one condition from the memory, such as getTitleRuleList 322.

In step S840, the electronic device can check the item corresponding to the title request. At this time, step S840 may operate together with step S810.

In step S850, the electronic device may generate a title response based on attribute information and rules related to the item.

At this time, the attribute information may include at least one of the brand of the item, at least one feature extracted from a plurality of items included in the category, and model identification information. Attribute information may be information confirmed based on original data provided by the supplier of the item. In other words, attribute information for an item can be managed based on original data provided by the item supplier while delivering the item.

For example, Item 1 is an item corresponding to Brand 1 among Brands 1 to Brand N, and attribute information for Item 1 may include Brand 1. Additionally, each item has identification information for each corresponding model, and attribute information for item 1 may include identification information 1 for the model to which item 1 corresponds. At this time, all identical items may share identification information of the same model.

In addition, among a plurality of items A to Features may be included. Specifically, the refrigerator's opening/closing type, capacity, number of doors, and energy efficiency can be extracted as features based on a plurality of items included in the refrigerator category that includes item 1, and the attribute information for item 1 includes these features. It can be included. These category-specific features can be extracted in advance and matched for each category.

According to an embodiment, when generating a title response based on attribute information and a rule, the electronic device generates a title response based on at least one value only when at least one value corresponding to the rule among the attribute information is greater than or equal to a reference rate. can be created. If it is smaller than the reference ratio, the electronic device may generate a title response based on the title identified in the original data related to the item.

For example, when the standard ratio is set to 60%, only when three or more values (411 to 415) corresponding to the rules (401 to 405) in FIG. 4 are confirmed in the attribute information, the electronic device A title response may be generated based on at least one confirmed value. Specifically, even if at least one value 414 is not confirmed unlike in FIG. 4 , the electronic device may generate a title response based on the remaining at least one

value

411 , 412 , 413 , and 415 . At this time, the space where at least one value 414 was scheduled to be displayed may be displayed as a blank space.

If, unlike FIG. 4, at least one value (413, 414, 415) is not confirmed, the electronic device determines that the remaining at least one value (411, 412) is smaller than the reference ratio of 60%, so the electronic device receives the original data. A title response can be generated based on the title identified in . Accordingly, the application may display titles containing relatively non-intuitive information.

At this time, the electronic device can monitor the case where a title containing unintuitive information that is smaller than the standard ratio is displayed and provide an alarm message instructing the administrator to make corrections. For example, when a case is identified in which a title containing unintuitive information that is smaller than the standard ratio is displayed, the electronic device may provide the administrator with an alarm message instructing a modification in relation to the item for the case. Therefore, if the administrator makes modifications based on the alarm message, a value greater than the standard ratio may be confirmed later in the same case.

Additionally, the electronic device may generate a title response by considering whether at least one value is emphasized and the type of mark displayed in the space between at least one value based on a rule. For example, unlike FIG. 4 , as shown in FIG. 5 , the electronic device may generate different title responses by considering whether emphasis is placed and the type of mark.

In step S860, the electronic device may provide a title response. At this time, the electronic device may provide different titles for each page type even if the same user inputs the same item. Alternatively, the electronic device may provide different titles for each test type even if it is the same page type for the same item. Accordingly, the electronic device can provide a title containing optimal intuitive information by considering various factors.

FIG. 9 is a block diagram of an electronic device according to an embodiment.

According to one embodiment, the electronic device 900 may include a communication unit 910, a memory 920, and a controller 930. The electronic device 900 shown in FIG. 9 shows only components related to this embodiment. Accordingly, those skilled in the art can understand that other general-purpose components may be included in addition to the components shown in FIG. 9. Since the electronic device 900 may include content related to the electronic device described above, description of overlapping content will be omitted.

The communication unit 910 can transmit and receive related information through a terminal and a network. The control unit 930 can control the overall operation of the electronic device 900 and process data and signals. The control unit 930 may include at least one hardware unit. Additionally, the control unit 930 may operate by one or more software modules generated by executing program codes stored in the memory 920. The control unit 930 may execute program codes stored in the memory 920 to control the overall operation of the electronic device 900 and process data and signals. Additionally, in an embodiment, the control unit 930 may include at least one processor.

The control unit 930 checks a received title request, checks at least one condition corresponding to the title request, checks a rule corresponding to the at least one condition among a plurality of preset rules, and responds to the title request. A corresponding item may be identified, a title response may be generated based on attribute information related to the item and the rule, and the title response may be provided.

The electronic device or terminal according to the above-described embodiments includes a processor, memory for storing and executing program data, permanent storage such as a disk drive, a communication port for communicating with an external device, a touch panel, and a key. ), purchaser interface devices such as buttons, etc. may be included. Methods implemented as software modules or algorithms may be stored on a computer-readable recording medium as computer-readable codes or program instructions executable on the processor. Here, computer-readable recording media include magnetic storage media (e.g., ROM (read-only memory), RAM (random-access memory), floppy disk, hard disk, etc.) and optical read media (e.g., CD-ROM). ), DVD (Digital Versatile Disc), etc. The computer-readable recording medium is distributed among computer systems connected to a network, so that computer-readable code can be stored and executed in a distributed manner. The media may be readable by a computer, stored in memory, and executed by a processor.

This embodiment can be represented by functional block configurations and various processing steps. These functional blocks may be implemented in various numbers of hardware or/and software configurations that execute specific functions. For example, embodiments include integrated circuit configurations such as memory, processing, logic, look-up tables, etc. that can execute various functions under the control of one or more microprocessors or other control devices. can be hired. Similar to how the components can be implemented as software programming or software elements, the present embodiments include various algorithms implemented as combinations of data structures, processes, routines or other programming constructs, such as C, C++, Java ( It can be implemented in a programming or scripting language such as Java), assembler, etc. Functional aspects may be implemented as algorithms running on one or more processors. Additionally, this embodiment may employ conventional technologies for electronic environment settings, signal processing, and/or data processing. Terms such as “mechanism,” “element,” “means,” and “composition” can be used broadly and are not limited to mechanical and physical components. The term may include the meaning of a series of software routines in connection with a processor, etc.

The above-described embodiments are merely examples and other embodiments may be implemented within the scope of the claims described below.

Claims

A method of providing information in an electronic device, comprising:

Receiving a title request;

confirming at least one condition corresponding to the title request;

Confirming a rule corresponding to the at least one condition from among a plurality of preset rules;

confirming an item corresponding to the title request;

generating a title response based on attribute information related to the item and the rule; and

comprising providing the title response,

How to provide information.
According to paragraph 1,

The at least one condition is,

Characterized in that it includes at least one of identification information of a category related to the item corresponding to the title request and a page type corresponding to the title request,

How to provide information.
According to paragraph 2,

The step of checking the above rules is,

Comprising the step of checking a matching rule among the plurality of preset rules by considering the at least one condition and the test type confirmed based on the user's identification information.

How to provide information.
According to paragraph 3,

The step of generating the title response is,

When at least one value corresponding to the rule among the attribute information is greater than or equal to a reference rate, generating the title response based on the at least one value,

How to provide information.
According to paragraph 4,

The step of generating the title response is,

When at least one value corresponding to the rule among the attribute information is smaller than the reference ratio, generating a title response based on the title identified in the original data related to the item,

How to provide information.
According to paragraph 2,

The attribute information is,

Characterized in that it includes at least one of the brand of the item, at least one feature extracted based on a preset standard from a plurality of items included in the category, and identification information of the model,

How to provide information.
According to clause 4,

The step of generating the title response is,

Based on the rule, generating the title response by considering whether the at least one value is emphasized and a type of mark displayed in a space between the at least one value.

How to provide information.
According to paragraph 3,

The step of checking a rule corresponding to the at least one condition is,

Among the plurality of preset rules, filtering based on the identification information of the category and the page type, and confirming one rule determined in consideration of the test type,

How to provide information.
According to paragraph 2,

The page type is characterized in that it corresponds to the type of page that provides related information according to different standards among a plurality of pages displayed in the application.

How to provide information.
According to clause 9,

The step of providing the title response is:

Including providing different titles for each page type even if the same user inputs the same item.

How to provide information.
According to clause 9,

The step of providing the title response is:

Including providing different titles for each test type even if it is the same page type for the same item,

How to provide information.
According to paragraph 2,

The identification information for the above categories is,

Characterized in that it is identification information of the lowest level category among a plurality of categories at different levels including the item selected by the user,

How to provide information.
According to paragraph 2,

The step of checking a rule corresponding to the at least one condition is,

Comprising the step of confirming and providing a rule matching the at least one condition in a memory that manages the plurality of preset rules,

How to provide information.
A non-transitory computer-readable recording medium that records a program for executing the method of claim 1 on a computer.
As an electronic device,

Ministry of Communications;

Memory; and

Check a received title request, check at least one condition corresponding to the title request, check a rule corresponding to the at least one condition among a plurality of preset rules, and check an item corresponding to the title request. and a controller that generates a title response based on attribute information related to the item and the rule, and provides the title response,

Electronic devices.