WO2022265142A1

WO2022265142A1 - Electronic device for providing advertisement content, and method therefor

Info

Publication number: WO2022265142A1
Application number: PCT/KR2021/007734
Authority: WO
Inventors: 최진영; 서민교; 징윤페이
Original assignee: 쿠팡 주식회사
Priority date: 2021-06-18
Filing date: 2021-06-21
Publication date: 2022-12-22
Also published as: TW202301229A; KR102391873B1; KR20220169388A

Abstract

According to the present disclosure, disclosed is a method by which an electronic device provides advertisement content, comprising the steps of: acquiring first information related to an advertisement consumer viewing a page, according to advertisement banner information posted on the page by a user and related to the electronic device; acquiring second information including information about the position at which the advertisement banner information is provided on the page; determining, on the basis of the first information and the second information, advertisement content to be provided in correspondence to the advertisement banner information; and providing the advertisement content to the user.

Description

Electronic device and method for providing advertisement contents

The present disclosure relates to an electronic device and method for providing advertisement content. More specifically, the present disclosure relates to a method of providing advertisement content provided in response to advertisement banner information based on an advertisement consumer viewing a page and a position where the advertisement banner information is provided within the page, and an electronic device using the same.

Conventional advertisements are exposed to users through mass media such as newspapers, magazines, radio and broadcasting. However, as the number of users accessing media through a PC (Personal Computer) or a mobile device increases exponentially with the development of mobile communication technology, online advertisement through a website or application is becoming a common means of advertisement.

As an example of online advertisement, there is an advertisement in the form of exposing links or banners to users. Furthermore, when a user input for a link or a banner is received, a page for providing the user with an advertisement target may be further provided to the user.

In this regard, reference may be made to prior literature such as KR101833728B1 or KR100881832B1.

The problem to be solved by the present embodiment is to obtain first information related to an advertisement consumer viewing a page according to advertisement banner information posted on a page by a user associated with an electronic device in order to solve the above-described problem, and Obtaining second information including location information where advertisement banner information is provided, determining advertisement content provided in response to the advertisement banner information based on the first information and second information, and providing the advertisement content to a user It is to provide an electronic device and its method.

The technical problem to be achieved by the present embodiment is not limited to the technical problems described above, and other technical problems may be inferred from the following embodiments.

A method for providing advertisement content in an electronic device according to an embodiment includes obtaining first information related to an advertisement consumer viewing a page according to advertisement banner information posted on a page by a user associated with the electronic device; obtaining second information including information about a location where the advertisement banner information is provided within the page; determining advertisement content provided in response to the advertisement banner information, based on the first information and the second information; and providing the advertising content to the user.

According to an embodiment, the first information includes identification information of the advertisement consumer, and the second information includes identification information of the user, identification information of a portion of the page where an advertisement is provided, and identification information of the page. and at least one of identification information of a channel providing the page.

According to an embodiment, the method further includes acquiring third information including an advertisement effect related to one or more advertisements previously provided to a banner at a location corresponding to the second information by the electronic device, The advertisement content may be determined further based on the information.

According to an embodiment, the third information includes advertisement content corresponding to the one or more advertisements, information related to a channel and a page provided with the one or more advertisements, and advertisement banner information corresponding to the one or more advertisements within a page. It may include at least one of location information.

According to an embodiment, the step of obtaining the third information includes a history of a plurality of advertisement consumers flowing into a service related to the electronic device through the one or more advertisements and activities of advertisement consumers who have entered the service for the service. Based on the details, determining the advertising effect may be included.

According to an embodiment, the advertisement effect may be determined further based on whether an item purchased by advertisement consumers flowing into the service corresponds to an item advertised by the one or more advertisements.

According to an embodiment, the determining of the advertisement content may include obtaining first attribute information including characteristics of the advertisement consumer; obtaining second attribute information including at least one of characteristics of the page and characteristics of a channel providing the page; and determining the advertisement content based on at least one of the first attribute information and the second attribute information.

According to an embodiment, the obtaining of the first attribute information includes a history of the advertisement consumer entering a service related to the electronic device through an advertisement previously provided by the electronic device and information about the service of the advertisement consumer. obtaining activity details; and obtaining a characteristic of the advertisement consumer based on a history of being introduced to the service and a history of activity for the service.

According to an embodiment, the acquiring of the second attribute information may include acquiring at least one of content provision history of the channel, content being provided by the channel, and visit history of a plurality of advertisement consumers for the channel; and obtaining a characteristic of the channel based on at least one of the content provision history, the content being provided, and the visit history of the plurality of advertisement consumers, wherein the plurality of advertisement consumers visiting the channel Thus, the advertisement content may be determined.

According to one embodiment, the acquiring of the characteristics of the channel may include obtaining first classification information in which at least a part of the content provision details is classified according to a preset first category; obtaining second classification information by classifying at least some of the visit histories of the plurality of advertisement consumers according to a preset second category; and acquiring characteristics of the channel based on the first classification information and the second classification information.

According to an embodiment, the contents provision details may include advertisement contents provision details of the channel, and the advertisement contents provision details may include information related to advertising effects of advertisement contents provided by the channel.

According to an embodiment, the visit history of the plurality of advertisement consumers includes time information when the plurality of advertisement consumers visit the channel, and time information when the plurality of advertisement consumers visit the channel and the advertisement consumers visit the channel The advertising content may be determined further based on time information of the visit to .

According to an embodiment, the acquiring of the second attribute information may include acquiring at least one of content provision history of the page, content being provided by the page, and visit history of a plurality of advertisement consumers for the page; and obtaining a feature of the page based on at least one of the content provision history, the content being provided, and the visit history of the plurality of advertisement consumers, wherein the plurality of advertisement consumers visiting the page have characteristics. Thus, the advertisement content may be determined.

According to an embodiment, the determining of the advertising content may include determining the advertising content based on at least one of whether the advertising content can be displayed on the page and whether an item corresponding to the advertising content can be provided. steps may be included.

According to one embodiment, whether the content can be displayed on the page is determined based on whether or not the advertisement content satisfies a predetermined criterion in consideration of at least one of characteristics of the page and characteristics of a channel providing the page. can be judged

According to one embodiment, the acquiring of the first information may include acquiring cookie information stored in a device corresponding to the advertisement consumer; and identifying the advertisement consumer based on the cookie information.

An electronic device that provides advertisement content according to an embodiment includes a transceiver, a memory for storing instructions, and a processor, and the processor is connected to the transceiver and the memory so that a user associated with the electronic device posts information on a page. Acquire first information related to an advertisement consumer viewing the page according to the advertisement banner information, obtain second information including location information where the advertisement banner information is provided in the page, and obtain the first information and the advertisement banner information. Based on the second information, advertising content to be provided corresponding to the advertising banner information is determined, and the advertising content is provided to the user.

Details of other embodiments are included in the detailed description and drawings.

According to the present disclosure, an electronic device and method for providing advertisement contents may provide optimal advertisement contents in consideration of at least one of characteristics of an advertisement consumer, characteristics of a page, and characteristics of a location where advertisement banner information is provided.

In addition, according to the present disclosure, an electronic device may provide optimal advertisement content in consideration of an advertisement effect related to one or more advertisements previously provided.

Effects of the invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the claims.

1 is a schematic configuration diagram showing a system for providing advertising content according to an embodiment.

2 is an operation flowchart of an information processing method of an electronic device in a system for providing advertisement contents according to an embodiment.

3 is a diagram for explaining first information and second information according to an exemplary embodiment.

4 is a diagram for illustratively explaining an operation of determining advertisement content based on first information and second information according to an exemplary embodiment.

5 is a diagram for exemplarily explaining advertisement banner information according to an exemplary embodiment.

6 is an operation flowchart of an information processing method of an electronic device according to an embodiment.

7 is an exemplary diagram of a configuration of an electronic device providing advertisement content according to an embodiment.

The terms used in the embodiments have been selected as general terms that are currently widely used as much as possible while considering the functions in the present disclosure, but they may vary depending on the intention or precedent of a person skilled in the art, the emergence of new technologies, and the like. In addition, in a specific case, there are also terms arbitrarily selected by the applicant, and in this case, the meaning will be described in detail in the corresponding description. Therefore, terms used in the present disclosure should be defined based on the meaning of the term and the general content of the present disclosure, not simply the name of the term.

In the entire specification, when a part is said to "include" a certain component, it means that it may further include other components, not excluding other components unless otherwise stated. In addition, terms such as "...unit" and "...module" described in the specification mean a unit that processes at least one function or operation, which is implemented as hardware or software, or a combination of hardware and software. It can be.

The expression of “at least one of a, b, and c” described throughout the specification means 'a alone', 'b alone', 'c alone', 'a and b', 'a and c', 'b and c' ', or 'all of a, b, and c'.

A “terminal” referred to below may be implemented as a computer or portable terminal capable of accessing a server or other terminals through a network. Here, the computer includes, for example, a laptop, desktop, laptop, etc. equipped with a web browser, and the portable terminal is, for example, a wireless communication device that ensures portability and mobility. , IMT (International Mobile Telecommunication), CDMA (Code Division Multiple Access), W-CDMA (W-Code Division Multiple Access), LTE (Long Term Evolution), etc. It may include a handheld-based wireless communication device.

Hereinafter, with reference to the accompanying drawings, embodiments of the present disclosure will be described in detail so that those skilled in the art can easily carry out the present disclosure. However, the present disclosure may be implemented in many different forms and is not limited to the embodiments described herein.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In describing the embodiments, descriptions of technical contents that are well known in the technical field to which the present invention pertains and are not directly related to the present invention will be omitted. This is to more clearly convey the gist of the present invention without obscuring it by omitting unnecessary description.

For the same reason, in the accompanying drawings, some components are exaggerated, omitted, or schematically illustrated. Also, the size of each component does not entirely reflect the actual size. In each figure, the same reference number is assigned to the same or corresponding component.

Advantages and features of the present invention, and methods for achieving them, will become clear with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, and only the present embodiments make the disclosure of the present invention complete, and common knowledge in the art to which the present invention belongs It is provided to fully inform the holder of the scope of the invention, and the present invention is only defined by the scope of the claims. Like reference numbers designate like elements throughout the specification.

At this time, it will be understood that each block of the process flow chart diagrams and combinations of the flow chart diagrams can be performed by computer program instructions. These computer program instructions may be embodied in a processor of a general purpose computer, special purpose computer, or other programmable data processing equipment, so that the instructions executed by the processor of the computer or other programmable data processing equipment are described in the flowchart block(s). It creates means to perform functions. These computer program instructions may also be stored in a computer usable or computer readable memory that can be directed to a computer or other programmable data processing equipment to implement functionality in a particular way, such that the computer usable or computer readable memory The instructions stored in are also capable of producing an article of manufacture containing instruction means that perform the functions described in the flowchart block(s). The computer program instructions can also be loaded on a computer or other programmable data processing equipment, so that a series of operational steps are performed on the computer or other programmable data processing equipment to create a computer-executed process to generate computer or other programmable data processing equipment. Instructions for performing processing equipment may also provide steps for performing the functions described in the flowchart block(s).

Additionally, each block may represent a module, segment, or portion of code that includes one or more executable instructions for executing specified logical function(s). It should also be noted that in some alternative implementations it is possible for the functions mentioned in the blocks to occur out of order. For example, two blocks shown in succession may in fact be executed substantially concurrently, or the blocks may sometimes be executed in reverse order depending on their function.

According to various embodiments, the system 100 for providing advertising content includes an electronic device 110 , a user device 120 and an advertising consumer device 130 . According to an embodiment, the system 100 for providing advertisement contents includes a network supporting information transmission and reception between at least some of the electronic device 110, the user device 120, the advertisement consumer device 130, and other external devices. can include more.

Each of the electronic device 110, user device 120, and advertising consumer device 130 may include a transceiver, memory, and processor. In addition, each of the electronic device 110, the user device 120, and the advertising consumer device 130 means a unit that processes at least one function or operation, which is implemented as hardware or software, or a combination of hardware and software. It can be. Meanwhile, although the electronic device 110, the user device 120, and the advertising consumer device 130 are referred to as separate servers throughout the embodiments, they may have a logically divided structure and are implemented by separate functions in one server. It can be.

According to one embodiment, the electronic device 110, the user device 120, and the advertising consumer device 130 may include a plurality of computer systems or computer software implemented as network servers. For example, at least some of the electronic device 110, the user device 120, and the advertising consumer device 130 are connected to sub-devices capable of communicating with other network servers through a computer network such as an intranet or the Internet to perform tasks. It may refer to a computer system and computer software that receives requests, performs operations on them, and provides performance results. In addition, at least some of the electronic device 110, user device 120, and advertisement consumer device 130 have a broad concept including a series of application programs that can operate on a network server and various databases built therein. can be understood as For example, at least some of the electronic device 110, the user device 120, and the advertising consumer device 130 may be DOS, Windows, Linux, UNIX, or MacOS. It can be implemented using network server programs provided in various ways according to operating systems such as

The electronic device 110 is a device that configures and provides various information as a web page. The electronic device 110 may be a device that serves to provide item sales information and service provision information to users or advertising consumers, or to provide advertisements for item sales and service provision, but the role of the electronic device 110 This is not limited to this. Meanwhile, in all embodiments, services may be referred to as items, and a user may purchase an item through a service provided by the electronic device 110 .

The electronic device 110 obtains first information related to an advertisement consumer viewing a page according to advertisement banner information posted on a page by a user associated with the electronic device 110 . In relation to this, a user associated with the electronic device 110 may correspond to a subject using the user device 120 , and an advertisement consumer may correspond to a subject using the advertisement consumer device 130 . In addition, the page on which the advertisement banner information is posted corresponds to a page managed by the user included in the channel used by the user, and the channel used by the user may include various types of websites (eg, blogs, personal homepages, SNS, etc.). can

The electronic device 110 obtains second information including information on a location where advertisement banner information is provided within a page. The first information and the second information may be transmitted from the advertisement consumer device 130 . However, depending on embodiments, at least some of the first information and the second information may be transmitted from the user device 120 or may be directly generated by the electronic device 110 .

Based on the first information and the second information, the electronic device 110 may determine advertisement content provided in response to the advertisement banner information. Advertising content may be determined in consideration of a product or service to be advertised and a type of advertisement. In relation to this, the type of advertisement may include images, videos, text, and the like, and may reflect whether or not audio is included and whether or not automatic playback is performed.

The electronic device 110 provides advertisement content to the user. The user device 120 posts the provided advertisement content on a page, and the posted advertisement content may be displayed on the advertisement consumer device 130 .

More details related to the operation of the electronic device 110 will be described later with reference to FIG. 2 and the like. More details related to the first information and the second information will be described later with reference to FIG. 3 and the like.

The user device 120 is a device manipulated and managed by a user, and may receive an input from the user and perform an operation corresponding thereto. For example, the user device 120 may display an advertisement banner for displaying an advertisement related to the electronic device 110 on a page in response to a user's input. Also, the user device 120 may display advertisement content provided from the electronic device 110 on an advertisement banner posted on a page. Depending on the embodiment, the user device 120 provides the electronic device 110 with at least one of first information, second information, information based on the acquisition of the first information, and information based on the acquisition of the second information. can also provide.

The advertisement consumer device 130 is a device manipulated and managed by the advertisement consumer, and may receive an input from the advertisement consumer and perform a corresponding operation. For example, the advertisement consumer device 130 may provide a page related to the user to the advertisement consumer or a page related to a service provided by the electronic device 110 to the advertisement consumer. In addition, the advertisement consumer device 130 based on obtaining first information or first information from the electronic device 110 when advertisement banner information related to the electronic device 110 exists in the page entered according to the input of the advertisement consumer. information can be provided. Depending on the embodiment, the advertisement consumer device 130 displays second information or second information to the electronic device 110 when advertisement banner information related to the electronic device 110 exists in the page entered according to the advertisement consumer's input. Information that is the basis for acquisition of may be provided.

The user device 120 and the advertising consumer device 130 may include a computer device, a mobile communication terminal, and a server. The user device 120 and the advertising consumer device 130 may include or be connected to input devices such as a touch pad, a mouse, and a keyboard for receiving inputs from users and advertising consumers. In addition, the user device 120 and the advertisement consumer device 130 may include or be connected to an output device such as a screen or a speaker to provide information to users and advertisement consumers. Furthermore, each input device and output device of the user device 120 and the advertisement consumer device 130 may be integrally configured or interrelated. can be displayed

Operations related to a series of information processing methods according to various embodiments may be implemented by a single physical device or may be implemented by organically combining a plurality of physical devices. For example, some of the components included in the system 100 for providing advertising content may be implemented by one physical device, and the other components may be implemented by another physical device. For example, one physical device may be implemented as part of the electronic device 110, and another physical device may be implemented as part of the user device 120, part of the advertising consumer device 130, or part of other external devices. may be In some cases, each component included in the system 100 for providing advertising content is distributed and arranged in different physical devices, and the distributed components are organically combined to provide a system for providing advertising content ( 100) may be implemented to perform the functions and operations. For example, the electronic device 110 of this specification includes at least one sub-device, and some operations described as being performed by the electronic device 110 are performed by a first sub-device, and some other operations are performed by a second sub-device. It may also be performed by the device.

Referring to FIG. 2 , the electronic device 110 according to an embodiment obtains first information related to an advertisement consumer viewing a page according to advertisement banner information posted on a page by a user associated with the electronic device. The first information may be transmitted from the advertising consumer device 130 (201). Alternatively, information that is the basis of the first information may be transmitted from the advertisement consumer device 130, and the electronic device 110 may generate the first information based on the information transmitted from the advertisement consumer device 130.

Depending on the embodiment, the electronic device 110 obtains the first information, such as the first information is transmitted from the user device 120 or the information that is the basis of the first information is transmitted from the user device 120. Various embodiments may exist. However, for convenience of description, an embodiment in which the electronic device 110 obtains the first information from the advertisement consumer device 130 will be described below.

The first information may include identification information of the advertisement consumer. The electronic device 110 may specify an advertisement consumer based on the first information.

According to an embodiment, the electronic device 110 may obtain first information by acquiring cookie information corresponding to the advertisement consumer device 130 and identifying the advertisement consumer based on the obtained cookie information. In relation to this, the electronic device 110 pre-obtains a mapping table in which cookie information and identification information of the advertisement consumer are mapped before the advertisement consumer visits the page, and uses the previously obtained mapping table when the advertisement consumer visits the page. An advertisement consumer may be identified based on the information.

An example related to the first information will be described later with reference to FIG. 3 .

The electronic device 110 obtains second information including information on a location where advertisement banner information is provided within a page. The second information may be transmitted from the user device 120 (202). Alternatively, information that is the basis of the second information may be transmitted from the advertisement consumer device 130, and the electronic device 110 may generate the second information based on the information transmitted from the advertisement consumer device 130.

Meanwhile, in another embodiment, information for identifying the second information may be included in advertisement banner information of a page provided by the user device 120, and while the advertisement consumer device 130 requests the page, the information included in the banner information Based on the information, the advertisement consumer device 130 may provide information related to the advertisement banner to the electronic device 110 . According to an example, code for displaying a banner includes information related to a user, information related to a channel on which the banner is displayed, and information related to a location where the banner is displayed, and the consumer device 130 requests a page including the banner. In this case, the electronic device may obtain the first information and the second information by transmitting request information including information included in the code for displaying the banner to the electronic device 110 . As such, the electronic device can obtain the first information and the second information by transmitting the information included in the code for displaying the banner on the page provided by the user from the advertisement consumer device 130 to the electronic device 110 .

Depending on the embodiment, the electronic device 110 receives the second information, such as the second information being transmitted from the advertising consumer device 130 or the information that is the basis of the second information being transmitted from the advertising consumer device 130. There may be various embodiments of obtaining. However, hereinafter, for convenience of description, an embodiment in which the electronic device 110 obtains the second information from the user device 120 will be described.

In the drawings, it has been described as if the second information is obtained after the first information is obtained, but the second information may be acquired simultaneously with the first information or obtained before the first information is acquired. More specifically, information on the location where the advertisement banner information is provided within the page may be previously determined before the advertisement consumer enters the page. In this case, the second information is transmitted to the electronic device 110 before the advertisement consumer enters the page. can be passed on to. In this case, the electronic device 110 may store the second information in the memory.

The second information may include at least one of information related to a user, information related to a page, and information related to a channel providing the page, in addition to information about a location where advertisement banner information is provided. For example, the second information may include at least one of user identification information, identification information of a portion of a page where an advertisement is provided, identification information of a page, and identification information of a channel providing the page. Based on the second information, the electronic device 110 may specify a user, a portion where an advertisement is provided, a page, or a channel providing the page.

An example related to the second information will be described later with reference to FIG. 3 .

According to an embodiment, the electronic device 110 may obtain third information including advertisement effects related to one or more advertisements previously provided by the electronic device 110 (203). The electronic device 110 provides advertising effects based on a history of a plurality of advertisement consumers flowing into a service related to the electronic device 110 through one or more previously provided advertisements and a history of activities of advertisement consumers who have flowed into the service. Third information can be obtained by determining. The service activity details of advertisement consumers may include information related to the effect of advertisement consumers' activities on item sales of the electronic device 110 or service provision of the electronic device 110 . As an example of the advertising effect, the advertising effect is a change in sales volume of items sold in relation to the electronic device 110 due to one or more advertisements previously provided by the electronic device 110, and membership provided by the electronic device 110. It may be determined based on at least one of a change in the number of users, a change in total sales corresponding to the electronic device 110, and a change in net profit corresponding to the electronic device 110.

According to one embodiment, the advertising effect may be determined further based on whether items purchased by advertising consumers who have flowed into the service correspond to items advertised by one or more advertisements. For example, the effect of advertising is the result of dividing the activity details of advertisement consumers who have flowed into the service related to the electronic device 110 through one or more previously provided advertisements into details corresponding to items advertised by advertisements and details not corresponding to items advertised by advertisements. can be judged based on For example, the advertisement effect includes a result obtained by quantifying the effect of only an item advertised by one or more advertisements previously provided by the electronic device 110 or one or more advertisements previously provided by the electronic device 110. It may include a quantified result by reflecting the effect on an item advertised with a greater weight than the effect on other items.

One or more advertisements previously provided by the electronic device 110 may include an advertisement provided with the banner information in location information corresponding to the second information. In other words, the third information may include an advertising effect related to one or more advertisements provided to a banner at a position corresponding to the second information. However, one or more advertisements previously provided by the electronic device 110 are not limited to advertisements provided with banner information in location information corresponding to the second information, and one or more advertisements previously provided by the electronic device 110 Banner information provided with at least a part of the banner information may be different from location information corresponding to the second information. Furthermore, at least some of one or more advertisements previously provided by the electronic device 110 may be displayed in association with channels different from those used by the user.

In the drawings, it has been described as if the third information is obtained after acquiring the first information and the second information, but the acquisition time of the third information is not necessarily limited to the time after acquiring the first information and the second information. More specifically, the third information including an advertisement effect related to one or more previously provided advertisements may be previously obtained even before the advertisement consumer enters the page, and in this case, the electronic device 110 allows the advertisement consumer to Before entering, third information may be stored in the memory.

The third information includes advertisement content corresponding to one or more advertisements previously provided by the electronic device 110, information related to a channel and a page through which one or more advertisements previously provided by the electronic device 110 are provided, and information related to the electronic device 110. Advertisement banner information corresponding to one or more previously provided advertisements may include at least one of location information provided within the page. In other words, the third information may include a result of analyzing the effect of an advertisement from various angles according to conditions such as advertisement content, a channel through which an advertisement is provided, a page through which an advertisement is provided, and an advertisement banner through which an advertisement is provided.

The electronic device 110 determines advertisement content provided in response to the advertisement banner information based on the first information and the second information (204). According to an embodiment, the electronic device 110 may determine advertisement content further based on the third information.

Specifically, the electronic device 110 obtains first attribute information including characteristics of an advertisement consumer, and second attributes including at least one of characteristics of a page on which advertisement banner information is posted and characteristics of a channel providing the page. Information may be obtained, and advertisement content may be determined based on at least one of first attribute information and second attribute information. Specifically, the electronic device 110 obtains information about the advertisement consumer's flow into the service related to the electronic device and information about the activity of the advertisement consumer's service through previously provided advertisements, and obtains information about the history and service of the advertisement consumer. First attribute information may be obtained by acquiring characteristics of the advertisement consumer based on the activity details. For example, when an advertisement consumer purchases a basketball apparel after entering the service through a selection input for a basketball shoe advertisement previously displayed on a blog, the first attribute information is the characteristic that the advertisement consumer is interested in basketball, basketball-related It may include a feature of having a purchase intention for the product and a feature with a high probability that the corresponding advertisement consumer is interested in the advertisement displayed on the blog. Also, the first attribute information may include a characteristic with a high probability that the corresponding advertisement consumer responds to a sports-related advertisement or is interested in a sports-related product such as sportswear.

According to an embodiment, the electronic device 110 may generate first attribute information and second attribute information in response to a page visit by an advertisement consumer, or generate and store the first attribute information and second attribute information in advance in memory. After that, the first attribute information and the second attribute information may be recalled from the memory in response to the advertisement consumer's page visit.

The electronic device 110 obtains at least one of the content provision history of the channel, the content being provided by the channel, and the visit history of a plurality of advertisement consumers for the channel, and obtains the content provision history, the content being provided, and the visit history of the plurality of advertisement consumers. Second attribute information may be obtained by obtaining characteristics of a channel based on at least one of the above. In addition, the electronic device 110 obtains at least one of the content provision history of the page, the content being provided by the page, and the visit history of a plurality of advertisement consumers for the page, and the content provision history, the content being provided, and the plurality of advertisement consumers. The second attribute information may be obtained by acquiring characteristics of the page based on at least one of the visit details. In this regard, advertisement content may be determined based on at least one of characteristics of a plurality of advertisement consumers visiting a channel and characteristics of a plurality of advertisement consumers visiting a page.

More specifically, the electronic device 110 obtains first classification information in which at least a portion of content provision history of a channel or page is classified according to a preset first category, and visit history of a plurality of advertisement consumers for the channel or page. Second classification information in which at least a part of the information is classified according to a preset second category may be obtained. Depending on the embodiment, the first classification information may include a result of classifying the content provided by the channel or page according to the first category.

According to an embodiment, the first category may include one or more main categories and subcategories for at least some of the one or more main categories, and in some cases may include subcategories further subdivided from the subcategories. As an example, the first category includes main categories such as entertainment, music, news, and fashion, and includes subcategories such as sports and games for entertainment or includes subcategories such as shoes, suits, and hats for fashion. can do.

According to an embodiment, the second category may include one or more main categories and subcategories for at least some of the one or more main categories, and in some cases may include subcategories further subdivided from the subcategories. As an example, the second category includes main categories such as age, nationality, gender, and interests, and includes subcategories such as 20's, 30's, 40's, 50's, and 60's or older for age or nationality. You can include subcategories such as Asia, Europe, Oceania, Africa, North America, and South America.

The electronic device 110 may obtain characteristics of the channel or page based on the first classification information and the second classification information, and obtain second attribute information including the characteristics.

According to an embodiment, the content provision details of a channel or page may include advertisements displayed in an advertisement banner area corresponding to advertisement banner information as well as posts directly posted by a user in a channel or page. In other words, the content provision history of the channel or page may include the advertisement content provision history of the channel or page. Furthermore, the advertisement contents provision details may further include information related to advertisement effects of advertisement contents provided by a channel or page. In this case, the description of the third information may be applied to more detailed information about the advertising effect.

According to an embodiment, the electronic device 110 may determine advertising content based on at least one of whether advertising content can be displayed on the page and channel and whether an item corresponding to the advertising content can be provided on the page and channel. there is. For example, if an item targeted for specific advertising content is currently out of stock, the corresponding advertising content may not be provided to the page or channel. Alternatively, if an item targeted by specific advertising content is an adult product, the corresponding advertising content may not be provided to the page or channel. In this regard, the electronic device 110 may manage advertisement contents that cannot be displayed or provided on at least some pages and channels or a list of items subject to advertisement contents as a blacklist.

Depending on the embodiment, whether the content can be displayed on the page or channel may be determined based on whether or not the advertisement content satisfies a preset criterion in consideration of at least one of characteristics of the page and characteristics of a channel providing the page. there is. For example, even when an item targeted for specific advertisement content is an adult product, if adult authentication is required for access to a page or channel, advertisement content corresponding to an adult product may be provided to the corresponding page or channel. .

The history of visits of a plurality of advertisement consumers to a page or channel may include time information when the plurality of advertisement consumers visit the page or channel. For example, the visit history includes information indicating that a specific advertising consumer visited the channel at 2:31 pm on May 16, 2021 and a specific advertisement consumer visited the page at 2:33 pm on May 16, 2021 It may include at least one of information notifying that it has been done.

Also, the history of visits of a plurality of advertisement consumers to a page or channel may further include time information when the plurality of advertisement consumers visit the page or channel. For example, the visit history is information indicating that a specific advertising consumer stayed on the channel on May 16, 2021 from 2:31 PM to 2:48 PM, and a specific advertising consumer stayed on the page on May 16, 2021 PM. It may include at least one of information indicating that the stay was from 2:33 to 2:37 PM.

The electronic device 110 provides the determined advertising content to the user device 120 (205). The user device 120 posts the provided advertisement content on a page, and the posted advertisement content may be displayed on the advertisement consumer device 130 .

Referring to FIG. 3 , the first information according to an embodiment may include identification information 310 of an advertisement consumer. In addition, the second information according to an embodiment may include user identification information 320, page identification information 330, and location identification information 340 corresponding to identification information of a portion of the page where an advertisement is provided. can Depending on the embodiment, the second information may further include channel identification information in addition to page identification information 330 . Alternatively, channel identification information may be included in page identification information 330 .

Meanwhile, in this specification, the first information and the second information have been described as being obtained separately, but the first information and the second information may be acquired together according to embodiments. Furthermore, even if the first information and the second information are obtained separately, the first information and the second information are managed together as integrated information in the memory of the electronic device 110, or the first information and the second information are integrated information. It can be managed together as part (300).

Referring to FIG. 4 , advertisement content may be determined based on first information and second information according to an exemplary embodiment. For example, advertisement consumer identification information 310 is a1343 (410), user identification information 320 is a772 (420), page identification information 330 is C113P21 (430), location identification information 340 ) is 21 (440), based on this, suitable advertisement contents may be determined as advertisement contents for sporting goods and image type advertisement contents (450). In this case, the electronic device 110, based on the history of a plurality of advertisement consumers flowing into the service related to the electronic device 110 through one or more previously provided advertisements and the activity history of the advertisement consumers flowing into the service, Advertising content may be determined further based on the third information obtained by determining the advertising effect.

The electronic device 110 may provide the determined advertisement content to the user, and display the provided advertisement content in the advertisement banner area. For example, when advertisement contents are determined as sporting goods and image types, an image advertisement for brand A shoes may be displayed in the banner area (460).

Referring to FIG. 5 , advertisement banner information according to an exemplary embodiment may include information about the location, size, and shape of an advertisement banner area set to display advertisement content on a user's page. For example, advertisement banner information is displayed in a first banner area 510 displayed in a horizontally long form at the top of the page, and a second banner area 520 displayed in a horizontal to vertical ratio of 4:3 at the bottom left of the page. ) and information related to the third banner area 530 displayed in a vertically long form at the right middle of the page.

According to an embodiment, advertisement contents for a plurality of items may be displayed in response to advertisement banner information. Advertisement contents for a plurality of items may be displayed one by one for each of a plurality of banner areas, but is not necessarily limited thereto, and a plurality of advertisement contents may be displayed in one banner area. For example, an advertisement related to diet food may be displayed on the left side of the first banner area 510 and an advertisement related to furniture may be displayed on the right side of the first banner area 510 . Depending on the embodiment, when providing advertisement contents for a plurality of items in response to advertisement banner information, the electronic device 110 may determine which advertisement area to display an item according to a predetermined selection criterion for each item. . For example, in the case of providing advertisement contents for a plurality of items corresponding to advertisement banner information, the display position of the items of the first group included in the plurality of items is determined according to the first criterion, and the items of the second group are The display position may be determined according to the second criterion.

According to an embodiment, the electronic device 110 may obtain the third information by further considering an advertisement effect that varies as advertisement contents are provided in different banner areas. In this regard, the electronic device 110 may provide a differentiated reward to the user according to which banner area advertisement content is provided. For example, as a result of determining based on the effect of the previously provided advertisement, when an advertisement is posted in the first advertisement area 510, compared to a case where an advertisement is posted in the second advertisement area 520 or the third advertisement area 530. If there is a higher advertising effect, the electronic device 110 may provide the highest reward to the user when advertising content is displayed in the first advertising area 510 .

Referring to FIG. 6 , the electronic device 110 according to an exemplary embodiment obtains first information related to an advertisement consumer viewing the page according to advertisement banner information posted by the user on the page (610). In addition, the electronic device 110 obtains second information including location information where advertisement banner information is provided within the page (620). Depending on embodiments, the electronic device 110 may obtain third information including advertisement effects related to one or more advertisements previously provided by the electronic device 110 .

The electronic device 110 determines advertisement content provided in response to the advertisement banner information based on the first information and the second information (630). Depending on embodiments, the electronic device 110 may determine advertisement content further based on the third information.

The electronic device 110 provides the determined advertising content to the user. The user displays the provided advertisement content at the location of the advertisement banner information on the page, and this can be provided to the advertisement consumer.

Referring to FIG. 7 , the electronic device 110 includes a transceiver 710, a processor 720, and a memory 730. The electronic device 110 may be connected to the user device 120 and other external devices through the transceiver 710 and exchange data.

The processor 720 may include at least one device described above with reference to FIGS. 1 to 6 or may perform at least one method described above with reference to FIGS. 1 to 6 . The memory 730 may store information for performing at least one method described above through FIGS. 1 to 6 . Memory 730 may be volatile memory or non-volatile memory.

The processor 720 may execute a program and control the electronic device 110 to provide information. Program codes executed by the processor 720 may be stored in the memory 730 .

Also, the electronic device 110 according to an embodiment may further include an interface capable of providing information to a user.

On the other hand, preferred embodiments of the present invention have been disclosed in the present specification and drawings, and although specific terms have been used, they are only used in a general sense to easily explain the technical content of the present invention and help understanding of the present invention. It is not intended to limit the scope of the invention. It is obvious to those skilled in the art that other modified examples based on the technical idea of the present invention can be implemented in addition to the embodiments disclosed herein.

An electronic device or terminal according to the above-described embodiments includes a processor, a memory for storing and executing program data, a permanent storage unit such as a disk drive, a communication port for communicating with an external device, a touch panel, and a key ), user interface devices such as buttons, and the like. Methods implemented as software modules or algorithms may be stored on a computer-readable recording medium as computer-readable codes or program instructions executable on the processor. Here, the computer-readable recording medium includes magnetic storage media (e.g., read-only memory (ROM), random-access memory (RAM), floppy disk, hard disk, etc.) and optical reading media (e.g., CD-ROM) ), and DVD (Digital Versatile Disc). A computer-readable recording medium may be distributed among computer systems connected through a network, and computer-readable codes may be stored and executed in a distributed manner. The medium may be readable by a computer, stored in a memory, and executed by a processor.

This embodiment can be presented as functional block structures and various processing steps. These functional blocks may be implemented with any number of hardware or/and software components that perform specific functions. For example, an embodiment is an integrated circuit configuration such as memory, processing, logic, look-up table, etc., which can execute various functions by control of one or more microprocessors or other control devices. can employ them. Similar to components that can be implemented as software programming or software elements, the present embodiments include data structures, processes, routines, or various algorithms implemented as combinations of other programming constructs, such as C, C++, Java ( It can be implemented in a programming or scripting language such as Java), assembler, Python, or the like. Functional aspects may be implemented in an algorithm running on one or more processors. In addition, this embodiment may employ conventional techniques for electronic environment setting, signal processing, and/or data processing. Terms such as “mechanism”, “element”, “means” and “composition” may be used broadly and are not limited to mechanical and physical components. The term may include a meaning of a series of software routines in association with a processor or the like.

The foregoing embodiments are merely examples and other embodiments may be implemented within the scope of the claims described below.

Claims

A method for providing advertisement content in an electronic device,

obtaining first information related to an advertisement consumer viewing the page according to advertisement banner information posted on the page by a user associated with the electronic device;

obtaining second information including information about a location where the advertisement banner information is provided within the page;

determining advertisement content provided in response to the advertisement banner information, based on the first information and the second information; and

Advertising content providing method comprising the step of providing the advertising content to the user.
According to claim 1,

The first information includes identification information of the advertisement consumer,

The second information includes at least one of identification information of the user, identification information of a portion of the page where an advertisement is provided, identification information of the page, and identification information of a channel providing the page. How content is presented.
According to claim 1,

Acquiring third information including an advertisement effect related to one or more advertisements previously provided by the electronic device to a banner at a position corresponding to the second information,

Advertising content providing method characterized in that the advertising content is determined further based on the third information.
According to claim 3,

The third information

Advertisement content corresponding to the one or more advertisements;

information related to the channel and page on which the one or more advertisements were provided; and

The method of providing advertisement contents comprising at least one of location information in which advertisement banner information corresponding to the at least one advertisement within a page is provided.
According to claim 3,

The step of obtaining the third information is

Determining the effect of the advertisement based on the history of a plurality of advertisement consumers flowing into the service related to the electronic device through the one or more advertisements and the activity history of the advertisement consumers flowing into the service for the service A method of providing advertising content characterized by
According to claim 5,

The advertisement effect is determined further based on whether an item purchased by advertisement consumers flowing into the service corresponds to an item advertised by the one or more advertisements.
According to claim 1,

The step of determining the advertisement content is

obtaining first attribute information including characteristics of the advertisement consumer;

obtaining second attribute information including at least one of characteristics of the page and characteristics of a channel providing the page; and

and determining the advertising content based on at least one of the first attribute information and the second attribute information.
According to claim 7,

Obtaining the first attribute information

obtaining details of the advertisement consumer entering a service related to the electronic device through an advertisement previously provided by the electronic device and activity details of the advertisement consumer for the service; and

and obtaining a characteristic of the advertisement consumer based on a history of being introduced into the service and a history of activity for the service.
According to claim 7,

Obtaining the second attribute information

obtaining at least one of content provision history of the channel, content being provided by the channel, and visit history of a plurality of advertisement consumers for the channel; and

Acquiring a characteristic of the channel based on at least one of the content provision history, the content being provided, and the visit history of the plurality of advertisement consumers;

The advertising content providing method, characterized in that the advertising content is determined based on the characteristics of the plurality of advertising consumers who visited the channel.
According to claim 9,

Acquiring the characteristics of the channel

obtaining first classification information by classifying at least a part of the content providing details according to a preset first category;

obtaining second classification information by classifying at least some of the visit histories of the plurality of advertisement consumers according to a preset second category; and

and acquiring characteristics of the channel based on the first classification information and the second classification information.
According to claim 9,

The contents provision details include advertisement contents provision details of the channel;

The advertising content providing details include information related to advertising effects of the advertising content provided by the channel.
According to claim 9,

The visit details of the plurality of advertisement consumers include information about times when the plurality of advertisement consumers visited the channel;

The method of providing advertising content, characterized in that the advertising content is determined further based on information about time when the plurality of advertising consumers visit the channel and information about time when the advertising consumer visits the channel.
According to claim 7,

Obtaining the second attribute information

obtaining at least one of content provision history of the page, content being provided by the page, and visit history of a plurality of advertisement consumers for the page; and

Acquiring a feature of the page based on at least one of the content provision history, the content being provided, and the visit history of the plurality of advertisement consumers;

The advertising content providing method characterized in that the advertising content is determined based on the characteristics of the plurality of advertising consumers who visited the page.
According to claim 1,

The step of determining the advertisement content is

and determining the advertising content based on at least one of whether the advertising content can be displayed on the page and whether an item corresponding to the advertising content can be provided.
According to claim 14,

Whether or not the content can be displayed on the page is determined based on whether or not the advertisement content satisfies a predetermined criterion in consideration of at least one of characteristics of the page and characteristics of a channel providing the page. How to provide advertising content.
According to claim 1,

The step of obtaining the first information is

obtaining cookie information stored in a device corresponding to the advertisement consumer; and

and identifying the advertisement consumer based on the cookie information.
A computer-readable non-transitory recording medium on which a program for executing the method of claim 1 is recorded on a computer.
In an electronic device providing advertising content,

a transceiver, memory for storing instructions and a processor;

The processor is connected to the transceiver and the memory to obtain first information related to an advertisement consumer viewing the page according to advertisement banner information posted on the page by a user related to the electronic device, Acquire second information including location information where advertisement banner information is provided, determine advertisement contents provided in response to the advertisement banner information based on the first information and the second information, and select the advertisement contents An electronic device provided to the user.