WO2024023581A1

WO2024023581A1 - Mixed reality store fixture

Info

Publication number: WO2024023581A1
Application number: PCT/IB2023/000470
Authority: WO
Inventors: Michael Vladimirovich NIGAI; Ariel Haroush
Original assignee: Outform Ltd.
Priority date: 2022-07-27
Filing date: 2023-07-27
Publication date: 2024-02-01

Abstract

Systems for interactive display of media content include a mixed reality store fixture having a housing adapted and configured to secure operable components of the store fixture, a lightbox arranged within the housing, a transparent digital display screen disposed within the housing, adapted and configured to play predetermined media content, and a diffuser arranged between the lightbox and the display screen for diffusing light produced by the lightbox into an even appearance. The subject systems further include a central platform for managing media content, a database in operative data communication with the central platform, the database containing media content for distribution to and display on the mixed reality store fixture, a data communication link between the central platform and the mixed reality store fixture, computer executable code provided by the central platform, adapted and configured to render a user interface on a user device.

Description

MIXED REALITY STORE FIXTURE

CROSS-REFERENCE TO RELATED APPLICATIONS

This application claims the benefit of priority to U.S. Patent Application Serial Number 63/392,656, filed luly 27, 2022, and to U.S. Patent Application Serial Number 63/439,069, filed January 13, 2023. Each of the foregoing applications is incorporated herein by reference in its entirety.

BACKGROUND OF THE INVENTION

Although generally considered satisfactory for their intended purpose, store fixtures, including mannequins, often lack flexibility, requiring manual changing of garments on display. Applicants recognize the need, therefore, for flexible, versatile and interactive devices to enhance the retail shopping experience. The systems, devices and related methods of the present disclosure provide solutions for these needs.

SUMMARY OF THE INVENTION

In accordance with the present invention, systems, devices and methods are provided which relate to mixed reality retail merchandise displays, media content distribution thereto and control thereof.

In accordance with one aspect of the present invention, a system for interactive display of media content includes a mixed reality store fixture having a housing adapted and configured to secure operable components of the store fixture, a lightbox arranged within the housing, a transparent digital display screen disposed within the housing, the transparent digital display screen adapted and configured to play predetermined media content, and a diffuser arranged between the lightbox and the display screen for diffusing light produced by the lightbox into an even appearance, the diffuser and the transparent digital display screen together defining an inner void. The system further includes a central platform for managing media i content, a database in operative data communication with the central platform, the database containing media content for distribution to and display on the mixed reality store fixture, a data communication link between the central platform and the mixed reality store fixture, computer executable code provided by the central platform, adapted and configured to render a user interface on a user device, and a data communication link between the user interface and a retailer ecommerce website, configured to transmit data to the user device relating to objects displayed in the media content on the mixed reality store fixture.

Depending on the precise implementation, systems in accordance with the invention can further include a content management system in operative data communication with the central platform, the content management system adapted and configured to receive materials provided by a retailer and organize the materials in a database of the central platform.

If so-embodied, the central platform is a cloud-based platform residing in a remote internet-connected server.

In accordance with the invention, the subject systems can further include a hub in operative data communication between the mixed reality store fixture and the central platform.

In accordance with one aspect of the invention, depending on the implementation, the data communication link between the user interface and retailer ecommerce website includes at least one application programming interface relating to a retail product.

In accordance with the invention, the diffuser can be formed of a single piece of material. The diffuser includes, in a preferred aspect, a bottom wall extending outwardly from a bottom edge of the back wall, a top wall extending outwardly from a top edge of the back wall, opposite the bottom wall, and opposed side walls, extending outwardly from respective side edges of the back wall.

In accordance with the invention, the mixed reality store fixture can include a controller programmed to receive media content and to send image data to the display screen. Depending on the precise implementation, the controller sends media content to the display screen in response to a user command input on the user device. The user command can be received from the user device by the central platform and transmitted by the central platform to the mixed reality store fixture, depending on the implementation.

In accordance with a preferred aspect of the invention, a quick-response code can be displayed on the mixed reality store fixture, the quick response code containing uniquely identifying information of the mixed reality store fixture and a URL of the user interface to be rendered on the user device.

In accordance with a further aspect of the present invention, a method of interactively displaying a visual representation of retail merchandise includes providing a mixed reality store fixture having a housing adapted and configured to secure operable components of the store fixture, a lightbox arranged within the housing, a transparent digital display screen disposed within the housing, the transparent digital display screen adapted and configured to play predetermined media content, and a diffuser arranged between the lightbox and the display screen for diffusing light produced by the lightbox into an even appearance the diffuser and the transparent digital display screen together defining an inner void, providing a platform server adapted and configured to transmit media content to the mixed reality store fixture and receive commands from a user device. The method further includes the steps of transmitting media content to the mixed reality store fixture from the platform server, displaying media content on the mixed reality store fixture in response to the commands from the user device, and providing, to the user device, article information relating to articles contained in the media content.

In accordance with this aspect, the article information can include pricing information, a detailed description of the article, a link to purchase the article and/or a link to add the article to a favorites list.

In accordance with the invention, the subject methods can include capturing the media content of retail merchandise by way of volumetric capture, enabling manipulation of the images. Manipulation can be performed in advance of delivery to the mixed reality store fixture and/or within a controller of the mixed reality store fixture in response to user input from a user interface displayed on the user device. In accordance with a still further aspect of the invention, a mixed reality store fixture includes a housing adapted and configured to secure operable components of the store fixture, a lightbox arranged between within the housing, toward the outer walls thereof, a transparent digital display screen disposed within the housing, arranged at a forward edge thereof defining with the housing, an inner void, the transparent digital display screen adapted and configured to play predetermined media content, and a diffuser arranged between the lightbox and the display screen for diffusing light produced by the lightbox into an even appearance.

BRIEF DESCRIPTION OF THE DRAWINGS

So that those skilled in the art to which the subject disclosure appertains will readily understand how to make and use the systems, devices, and methods of the subject disclosure without undue experimentation, embodiments thereof will be described in detail below with reference to certain figures, wherein:

Figure 1 is a front isometric view of a mixed reality store fixture in accordance with a first embodiment of the invention;

Figure 2 is an exploded view of the mixed reality store fixture in accordance with the first embodiment of the invention;

Figure 3 is an isometric view of a rear lighting assembly for a lightbox for mixed reality store fixtures in accordance with the invention;

Figure 4 is an isometric view of a side lighting assembly for a lightbox for mixed reality store fixtures in accordance with the invention;

Figure 5a is a rear isometric view of an end lighting assembly for a lightbox for mixed reality store fixtures in accordance with the invention;

Figure 5b is a front isometric view of an end lighting assembly for a lightbox for mixed reality store fixtures in accordance with the invention;

Figure 6 is a block diagram illustrating interconnection of components for mixed reality store fixtures in accordance with one embodiment the invention; Figure 7 is a front isometric view of a mixed reality store fixture in accordance with a second embodiment of the invention;

Figure 8 is a front isometric view of a mixed reality store fixture in accordance with a third embodiment of the invention;

Figure 9 is a front isometric view of a mixed reality store fixture in accordance with a fourth embodiment of the invention;

Figure 10 is a side view illustrating example sensor regions for mixed reality store fixtures in accordance with the invention;

Figure 11 is an example flow chart illustrating user interactivity steps for mixed reality store fixtures in accordance with the invention;

Figure 12 illustrates one step in which example content is displayed on a mixed reality store fixture, in response to user interaction therewith, in which step a user scans a QR code to initiate interaction therewith;

Figure 13 illustrates another step in which example content is displayed on a mixed reality store fixture, in response to user interaction therewith, in which step a user is presented with a set of predetermined options from which to select for interaction and/or display;

Figure 14 illustrates a further step in which example content is displayed on a mixed reality store fixture in response to user interaction therewith, in which step a selected option is displayed;

Figure 15 illustrates a still further step in which example content is displayed on a mixed reality store fixture, in response to user interaction therewith, in which step various options are displayed in sequence;

Figure 16 is an illustration depicting example content displayed for a user on a user's mobile device while interacting with mixed reality store fixtures in accordance with the invention, in which various items are presented to the user for obtaining further information and/or purchasing; Figure 17 is an illustration depicting example content displayed for a user on the user's mobile device while interacting with mixed reality store fixtures in accordance with the invention, in which a selected item and its related details are displayed;

Figure 18 illustrates example flow of content creation for display on mixed reality store fixtures in accordance with the invention;

Figure 19 is a rendering including a front view of a mixed reality store fixture in accordance with a fifth aspect of the invention, using an augmented reality feature by way of a user's mobile device and camera thereof;

Figure 20 illustrates a preferred embodiment of communication architecture of mixed reality store fixture systems in accordance with the present invention; and

Figure 21 illustrates a preferred embodiment of high-level architecture of mixed reality store fixture systems in accordance with the present invention and interaction with APIs of different entities, such as those of an individual retailer.

DETAILED DESCRIPTION OF THE INVENTION

Reference will now be made to the drawings wherein like reference numerals identify similar structural features or aspects of the subject disclosure.

In accordance with the present invention, systems, devices and methods are provided that enhance the retail shopping experience and broaden the options available to retailers by providing a mixed reality component to the retail space. It will be apparent to those skilled in the art that variations of the precise implementation of mixed reality store fixtures described and illustrated herein can be made without departing from the spirit or scope of the invention.

For purposes of explanation and illustration, and not limitation, an exemplary embodiment of a mixed reality store fixture in accordance with the present invention is shown in Figure 1 and is designated generally by reference character 100. As illustrated in Figure 1, each mixed reality store fixture 100 is provided in a housing 110. Depending on the embodiment, any subject mixed reality store fixture 100 can be arranged in connection with otherwise traditional or functional store fixtures, such as mannequins, clothes racks, shelves and the like, as best seen in subsequently described figures depicting further embodiments of the invention. The mixed reality store fixture 100, as will be described in further detail below, is capable of displaying any desired image, but is advantageously adapted to display images of retail merchandise alone, or as worn by one or more real or virtual models.

In accordance with the invention, hardware can be provided for various free-standing options of the mixed reality store fixture 100. As shown best in Figure 1, supportive legs 170 can be provided. The legs can be provided with decorative and functional lighting elements, which in one preferred embodiment include an illuminated translucent central portion 175. Alternatively or additionally, additional display devices, such as illuminated signage, digital signage and printed material can be provided on or near the subject devices. In accordance with one aspect, a supportive leg 170 can be replaced with a modular digital display. The modular digital display can be a vertically oriented digital display, such as display 1239 shown in connection with Figure 12. Alternatively, in accordance with another aspect, the supportive leg 170 can be replaced with a printed media holder, for signage and the like. In each case, the digital sign or printed media holder can extend to the floor and therefore can provide stabilizing support of the mixed reality store fixture 100. The supportive legs 170 are affixed to the body 110 at designating fixing points 117. As illustrated, four such fixing points 117 are available for use, although not all must be used. Alternative supporting schemes are also discussed where no fixing points 117 are used. For example, a shortened leg 170, including only the lower portion can be provided, affixing only to the lower fixing point(s) 117. The fixing points 117 can also be used to integrate the mixed reality store fixture 100 with other store fixtures, including shelving, garment racks, and the like.

Figure 1 further illustrates details of the housing 110 or main body of the mixed reality store fixture 100. Ventilation apertures 113 can be provided on the lower portion of the housing, on the sides, and/or on the bottom or back thereof. The top cover 111 can also be provided with ventilation apertures 114, which can in-turn be provided with one or more fans to maximize cooling. One or more regions 116 can be provided within the top cover 111 for access and/or for installation of functional or decorative accessories, including sensors, communication antennae, data and/or power wires, printed or illuminated signage and so on. A lower panel 115 of the housing 110 can be provided with various functional elements. As illustrated, the front panel 115 on the front side of the mixed reality store fixture 100 is provided with speaker(s) 181 for playing audio media in a predetermined fashion, while in an idle state, or in response to customer input. One or more sensors 183, such as passive infrared sensors, can be provided to allow the mixed reality store fixture 100 to programmatically respond to the presence of customers, and/or to enable an idle state when no customer is within a predetermined distance, or sleep state when no activity has been detected for a predetermined period of time.

Further sensors 185 can be provided in connection with the lower panel 115, to enable more particular spatial detection of customer positioning and if so embodied, customer gestures. The sensors 185 can include motion sensors, image sensors, such as cameras, or more sophisticated spatial sensors such as LIDAR sensors. Accordingly, media displayed on the screen 130 of the mixed reality store fixture 100 can programmatically respond more precisely to the presence of a customer and/or customer positioning and gestures. Alternatively or additionally, the lower panel on either the front or rear sides, can be provided with a power switch, access panels to fuses and/or circuit breakers, connections for power and/or data, input buttons, and video inputs, as needed.

Further, a front frame 120 is provided in connection with the mixed reality store fixture 100, and connectable to the housing 110. The front frame 120 provides protection for the screen 130 by extending forward of the screen, and also provides visual continuity on all sides of the mixed reality store fixture 100. The front frame 120 is affixed to the housing 110 by suitable means, which can include magnets, clips and/or screws. The screw placement is preferably on the top and/or bottom edges to allow for a streamlined aesthetic. One or more positioning magnets can be provided if necessary to help position and steady the frame 120 during installation and removal.

Figure 2 is an exploded view of the mixed reality store fixture 100 in accordance with the first embodiment of the invention, illustrating the housing 110, screen 130, securing frame 240, diffuser 250 and lightbox 260. The housing 110, in accordance with the illustrated embodiment, is configured to accept the screen 130, which in turn is secured thereto by the securing frame 240. The securing frame 240 in the illustrated embodiment is also adapted to engage the diffuser 250. The screen 130 can be any suitable digital display technology, including but not limited to transparent LCD, and transparent OLED displays. In accordance with a preferred aspect, the display 130 is of at least 4K resolution, although alternate implementations at different resolutions are still possible. The display can be provided with a touch- sensitive layer if desired to enable customer touch interaction. If desired, a protective cover can be provided above the display 130, inside or outside of the housing 110.

The diffuser 250 in accordance with the illustrated embodiment is seamlessly formed from a one piece of light-diffusing material, in order to provide a consistent appearance of images displayed on the screen 130 by evenly distributing light provided by rear, side, bottom and top lightbox panels 260, and visually defining a volume or void for display of visual effects. Depending on desired alternate implementations, the diffuser can be formed of a plurality of discrete components. In accordance with a preferred aspect, the diffuser 250 is vacuum-formed from a light-diffusing plastic material. Various plastic compositions are possible to achieve a desired effect, including those of polypropylene, polyethylene, acrylics and the like.

In accordance with a preferred aspect, a flange 251 is provided on the periphery of the diffuser 250. Such flange 251 can help to align the diffuser 250 with the housing 110, bridge any gaps that may occur, depending on tolerances, and also to provide a surface for applying a sealant between the diffuser 250 and housing 110. Such sealant can improve mechanical integrity of the overall device and prevent dust from entering interior spaces thereof. Additionally, various apertures 253 can be provided to allow for mechanical fastening of the diffuser to the housing 110 directly or by way of the supporting frame 240, as shown in Figure 2.

The lightbox 260 is composed of various panels, including left lightbox panel 260a, right lightbox panel 260b, top lightbox panel 260c, bottom lightbox panel 260d, and rear lightbox panel 260e. Each panel provides consistent and even lighting across two dimensions. In accordance with a preferred aspect, each panel 260a-e includes a planar array of evenly spaced LEDs. Such array can consist of multiple modules, but such modules in combination exhibit even spacing, even across adjacent modules. The lightbox panels are described in further detail in connection with Figures 3, 4 and 5 a and 5b. In accordance with alternative embodiments of the present invention, a plurality of digital displays can be provided. In one alternative embodiment, a second digital display is provided behind the transparent digital display screen 130. Such display can be provided in front of the rear wall of a diffuser. Such display can he transparent. Alternatively, such display can replace the rear wall of the diffuser. Such alternative secondary screen can include a separate or integrated backlight.

In accordance with still alternative embodiments, a transparent self-illuminating display screen, such as an OLED screen can be provided. In such alternative embodiments, the mixed reality store fixture can be provided without a back wall, and without a rear panel 260e for the lightbox 260, allowing a customer to view images displayed on the screen from the front or rear of the mixed reality store fixture.

In accordance with still further alternative embodiments of the present invention, a plurality or alternatively all of the panels 260a-e of the lightbox can be replaced with digital displays. Such displays can be configured to form an essentially visually continuous surface, and being so configured can provide interior illumination, but can also display images to allow for further breadth of display options. In such configurations, the digital displays can display images to simulate different surroundings for the image on the main screen 130 to be displayed in. Advantageously, as a result of their physical orientation in space, a viewer experiences the image appearing in the desired setting. That is, the sense of dimensionality is increasingly achieved from the perspective of the viewer. That is, the rear panels 260 can be programmed or otherwise set to display one or more background images, while the front panel 130 can be programmed or otherwise set to display a foreground image. Given that the screen 130, and rear panels 260a-e are arranged in space, when a viewer moves with respect to the mixed reality store fixture, the viewer will perceive a sense of depth, as the relative position of the displayed images move with respect to one another, in direct response to movement of the viewer, mimicking a real scene in which objects are at different distances from a viewer.

Figure 3 is an isometric view of a rear lighting assembly 260e for mixed reality store fixtures in accordance with the invention. As embodied, the rear lighting assembly 260e is a planar array of multiple modules 265. A separate diffuser (not illustrated) can be provided between the rear lighting assembly 260e, and the main diffuser 250 if desired. Any suitable lighting source can be provided, however, in accordance with a preferred aspect of the invention, LED lighting modules 265 are used and are secured to and supported by a support frame 267e. The modules 265 can be secured to the support frame 267e and spaced therefrom slightly to promote convective cooling of the modules 265.

Figure 4 is an isometric view of side lighting assemblies 260a, 260b for mixed reality store fixtures in accordance with the invention. As embodied, the side lighting assemblies 260a, 260b are planar arrays of multiple modules 266. Each module 266 in the illustrated embodiment is, in-turn, composed of a planar array of multiple LEDs. The LEDs are attached to printed circuit boards, forming each module 266. LED drivers can be mounted locally, nearby or remotely on a separate workboard. Separate diffusers (not illustrated) can be provided between the side lighting assemblies 260a, 260b, and the main diffuser 250, if desired. Any suitable lighting source can be provided, however, in accordance with a preferred aspect of the invention, LED lighting modules 266 are used and are secured to and supported by a respective support frame 267a, 267b. The modules 266 can be secured to their respective support frame 267a, 267b and spaced therefrom slightly to promote convective cooling of the modules 266.

Figures 5a and 5b are front and rear isometric views, respectively, of top and bottom lighting assemblies 260c, 260d for mixed reality store fixtures in accordance with the invention. As embodied, the top and bottom lighting assemblies 260c, 260d are planar arrays of multiple modules 264. Separate diffusers (not illustrated) can be provided between the side lighting assemblies 260c, 260d, and the main diffuser 250, if desired. Any suitable lighting source can be provided, however, in accordance with a preferred aspect of the invention, LED lighting modules 264 are used and are secured to and supported by a respective support frame 267c, 267d. The modules 264 can be secured to their respective support frame 267c, 267d and spaced therefrom slightly to promote convective cooling of the modules 264.

Figure 6 is a block diagram illustrating interconnection between controlling and support electronics for mixed reality store fixtures in accordance with the invention. Power input 667 is supplied through overload protection, such as a circuit breaker 665 of fuse and to a low- voltage power supply 660 to step down voltage for distribution to various components through a power distribution module 640. A large proportion of power will be utilized by the lightbox panels 267. However, the power distribution module 640 is controlled by other system components, such as the server 610, which is configurable to command power distribution. For example, during power conserving modes, lightbox levels may be lowered or turned off. Programmable components of the subject system include the server 610 and media player 620, which can be embodied as separate devices, or alternatively can be embodied in a single device. In accordance with one embodiment of the invention, the server 610 is adapted and configured to manage operation of the behavior of the subject mixed reality store fixtures, while the media player 620 is adapted and configured to obtain and play selected media content as commanded by the server 610, or directly through a connected network 690. The network can be a local network (LAN), or wider network (WAN), accessed through a LAN or directly through an independent data link, such as through a cellular data network. The server 610 and media player 620 can be connected through the same network or different networks, depending on the desired implementation.

As illustrated, one or more cooling fans 680 are controlled and powered through the interface module 630, although the power distribution module 640 can alternatively be adapted and configured to do so. Inputs including buttons 183, and sensors 185 are also input into the subject system by way of the interface module 630 in the illustrated embodiment.

When commanded to play media content, the media player 620 sends video information through the video driver 650 and screen 130, playing any accompanying audio through the speakers 181. Media content can be stored locally on the media player 620, on connected storage, or alternatively can be streamed on command from a local or remote server.

Figure 7 is a front isometric view of a mixed reality store fixture 700 in accordance with a second embodiment of the invention. In accordance with the invention, the store fixture 700 can be provided with functional features as described elsewhere herein. However, unique to this embodiment, the store fixture 700 includes a supportive structure 770 composed of flat plates 771a, 771b. The flat plates 771a, 771b can be joined together by one or more additional plates 773. The supportive structure 770 is configured to provide stability to the mixed reality store fixture 700, while maintaining a streamlined appearance. The supportive structure is preferably dimensioned to extend sufficiently outwardly from a center of gravity that causing instability of mixed reality store fixture 700 is essentially impossible. The supportive structure can also be formed of heavy materials, such as steel or otherwise weighted to further enhance stability of the mixed reality store fixture 700. Alternatively still, the subject mixed reality store fixtures in accordance with any embodiment can be secured directly to a floor for stability by mechanical fasteners, if desired.

In accordance with a further aspect of the invention, a rear surface of the housing 110 of the mixed reality store fixtures in accordance with the invention can be provided with printed media extending across essentially the entire rear surface thereof. Such media can be in the form of paper, vinyl or other materials, and can be attached by adhesives, discrete magnets, a full magnetic material backing, mechanical fasteners or otherwise retained, such as by a frame. Such frame can be provided similar to the front frame 120.

In accordance with still further alternate embodiments, an additional digital display can be provided on the back wall of the body 110, directed outward. Such display can be the same size class as the internal display. Providing of additional versatility in display of digital media is therefore possible without using any additional floor space. Alternatively, different display technologies can be utilized on the back wall of the body 110, including but not limited to LCD, LED, OLED or e-ink. Such displays can extend across essentially the entire surface, or alternatively can be composed of multiple display modules or tiles.

Figure 8 is a front isometric view of a mixed reality store fixture 800 in accordance with a third embodiment of the invention. In the illustrated embodiment, the mixed reality store fixture 800 is integrated into surrounding store fixtures 890, and the media content 880 displayed on the screen 830 thereof is chosen so as to mimic garments presented in an ordinary manner, but where the content can be changed programmatically, or in response to a user input, as with other embodiments described herein. Because physical garments can be provided very nearby, the illusion of physically displayed objects is enhanced.

Figure 9 is a front isometric view of a mixed reality store fixture 900 in accordance with a further embodiment of the invention. In accordance with this embodiment, the mixed reality store fixture 900 is arranged among and connected to or integrated with various retail store fixture components, including shelves 982 and hanging garment racks 983. The shelves 982 and garment racks 983 can be affixed to fixing points 117 as described above in connection with Figure 1. Advantageously, the mixed reality store fixture 900 is stabilized by the connected shelving, and additional supportive or stabilizing structures are not required. The systems including such shelving and garment racks, along with one or more mixed reality store fixtures 900, can also include signage 985 or other printed media. Furthermore, the mixed reality store fixture 900 is illustrated with an image 999 displayed on the screen 130 thereof. The image includes a model wearing selected clothing, as will be described in further detail below. Also displayed on the screen is a QR code, which enables a user to connect to the controlling systems of the mixed reality store fixture 900, which will be described in further detail below.

Figure 10 is a side view illustrating example sensor regions for mixed reality store fixtures in accordance with the invention. Illustrated is a front zone 1093 and a rear zone 1091 for which one or more sensors can be configured to detect presence and/or movement and/or position of a customer 1095a, 1095b. The precise area covered by zones 1091, 1093 is dependent on the sensors and any lenses and/or programming details in connection therewith. In accordance with one example embodiment, a distance of under about 10 meters for triggering a passive infrared sensor can be applied. In such cases, the mixed reality store fixtures can be configured to remain in an on state or, if not already on, to turn on. Depending on customer 1095 positioning, if presence is detected but not near enough for interaction, the subject mixed reality store fixtures can remain in an idle state. When no presence is detected at all, the subject mixed reality store fixtures can save power by entering sleep or off modes, where power consumption is reduced. When presence is detected in a near enough proximity, the subject mixed reality store fixtures can programmatically display content calling a customer to engage with the mixed reality store fixtures. Such content, depending on the precise implementation, includes displayed words, audible words, music and/or a QR code or other instruction to digitally connect with the system of the mixed reality store fixtures, as will be described in further detail below. Depending on the precise implementation, prompts to interact with the subject mixed reality store fixtures occur when a person is detected within a predetermined distance from the mixed reality store fixtures. In one aspect such distance is under about 5 meters.

Figure 11 is an example flow chart 1100 illustrating user interactivity steps for mixed reality store fixtures in accordance with the invention, but where a user does not take on control of the media displayed on the mixed reality store fixture. In step A, a shopper is browsing near a mixed reality store fixture in accordance with the invention. In step B, the shopper notices an outfit, “look” and or individual garment or accessory displayed on the mixed reality store fixture and scans a displayed QR code with their mobile device. Alternative engagement channels are possible through wireless data connections, such as NFC, Bluetooth and the like, in accordance with alternate embodiments. At step C, a webpage is opened on the shopper’ s mobile device and the shopper can browse a virtual look book or other related information. Subsequently at step D, related styles can be found online or in store and the shopper can purchase such items. Such purchases can include online purchase with in-store pickup, in-store purchase and/or online purchase with delivery. Data including quantity available in store and online can be provided to the customer.

Figure 12 illustrates one step in which example content displayed on a mixed reality store fixture 1200 in response to shopper or user interaction therewith, in which step a user scans a QR code 1238 with a mobile device 1290 to initiate interaction therewith. The mixed reality store fixture 1200, as with foregoing embodiments, includes a housing 110 and screen 130. The illustrated embodiment also includes a vertically oriented digital sign 1239 to display additional information and/or visually appealing imagery.

Figures 13-17 illustrate, sequentially, example content 1439 displayed in response to user interaction with subject mixed reality store fixture 1200. As illustrated particularly in Figures 13 and 14, display of a look 1293a on the screen 130 of the subject mixed reality store fixtures can be triggered by the customer on his or her mobile device 12, for which media content 1439 is then displayed in large format on one or multiple mixed reality store fixtures 1200. Although one mixed reality store fixture is illustrated, it is to be understood that multiple such devices can be provided and configured to display the same, related or unrelated content simultaneously. In such a manner, a shopper or user can compare multiple looks simultaneously. Media displayed on multiple mixed reality store fixtures can be synchronized and responsive to customer inputs. For example, in accordance with the invention, the subject systems can permit a customer to simultaneously control the content on multiple mixed reality store fixtures.

Figure 15 illustrates the manner in which a shopper or user, through their mobile device 1290 can scroll through various looks, which can be subsets of the same collections, or can correspond to different collections, depending on the desired implementation. As illustrated, a shopper scrolls through various looks or collections 1593a, 1593b, 1593c, 1593d and can select them for display on the subject mixed reality store fixture 1200. Accordingly, illustrated is a progression of different looks seamlessly transitioning in sequence on the mixed reality store fixture 1200. Such a coordinated approach is preferable to jarring repositioning of a model when different selections are made, by presenting media content that is not consistently produced. Therefore, content is preferably prepared in a consistent manner, such that movements of all models in such content are synchronized across all looks, or at least for a grouping of looks. In the case of direct image capture of real models, applicants have conceived of multiple useful methods to aide in preparation of attractive and appealing visual media content.

In accordance with one preferred aspect of the invention, media content is captured or otherwise created in accordance with a predetermined pace. That is, in the case of video capture of a human model, the human model is provided with a predetermined set of positions to be transitioned between at a predetermined pace. The positioning and/or pace can be provided in written, video and/or audible format.

Video transition between looks, when a change is made, can be accomplished immediately and smoothly when media is perfectly synchronized. In accordance with a preferred aspect, the transition is a fade from media content corresponding to a previously selected look to media content corresponding to a newly selected look. Alternatively, the media content can be prepared to have consistent starting positions between media corresponding to different looks. That is, media content corresponding to each look can begin and end at the same position and play in a loop. When a change of media occurs, the media content corresponding to a previously selected look can play until the start/end point and then media content corresponding to a newly selected look can begin playing at the start/end point. Accordingly, smooth transitions between changes in media are still achieved.

Benefits of the subject mixed reality store fixtures include their ability to recreate a lifelike impression. In accordance with one aspect, dimensions of the subject mixed reality store fixtures are approximately life-size, and an approximate 86-inch (2.2 meter) diagonal dimension. Life-size content can prove more relatable to the shopper. Interactive content can also empower the shopper to select what they want to see and provide a mechanism for browsing, and a path to purchasing. The shopper can select the look they want to see and can shop on their mobile device by the look, by the model, by the fit, and by size, for example. Alternatively, the subject mixed reality store fixtures can be provided in smaller format for placement where a larger device would be difficult to place. In accordance with one alternative embodiment, such smaller mixed reality store fixtures are sized to accommodate a screen size of about 43-inches (1.1- meter) diagonally.

Figure 16 depicts example content displayed for a shopper on the shopper's mobile device while interacting with mixed reality store fixtures in accordance with the invention, in which various items are presented to the user for obtaining further information and/or purchasing. When content is displayed on the subject mixed reality store fixtures, information relating to the displayed merchandise is provided to the shopper. Garment price, availability (instock quantities), and detailed information is displayable to and selectable by the shopper. Figure 17 illustrates a screen in which further detail of an item of interest is displayed. Selections of size, material and/or color and the like can be made by the shopper, while stock quantities can be displayed to the user, along with buttons to add the item to the user’s shopping cart and to the user’s favorites list, in accordance with a preferred embodiment.

Figure 18 illustrates an example flow of content creation 1800, which content is intended for display on mixed reality store fixtures in accordance with the invention. A first step of 3-d scanning 1801 is taken, after which post-production steps 1802 are performed of the 3-d scan data, such as the steps of retopology and rigging. A retopology step will clean up the file of any missed data points by the scanner, and smooth textures, remove any artifacts, prepare the file for next steps These steps allow combination at step four with motion capture data taken at step 3. Motion capture 1803 will provide the motion data needed to move a scanned model across a predetermined path. The fourth step 1804 includes a merger or joining the 3D scanned data to the motion captured "motion" file to prepare for output.

Content can be provided to the subject mixed reality store fixtures specifically for various states of operation. Such states can include, for example, an idle stage, which might occur during retail store closing hours or other times, but where the mixed reality store fixtures are still visible to passers-by. During such state interactive features can still be enabled, although if so embodied, their visual impact can be minimized by altering placement or size of prompts or scannable codes.

In accordance with a preferred aspect of the invention, another state of operation includes a call-to-action state, where content may change but also interactive features are enabled, such as display of scannable (e.g., QR) codes and performance of responses to shopper / user actions. Further an actively engaged state includes content appropriate for the planned interactions with customers, as discussed above.

User input, in addition to active interaction through a mobile device, can include movement-based input. That is, sensors provided on the subject mixed reality store fixtures can interpret movements of a shopper. When a shopper is in sufficiently close proximity, the subject mixed reality store fixtures can prompt the shopper to interact with physical gestures. If a touchscreen is employed, then input can be made by tap, scroll, pinch gestures and the like. When equipped with spatial sensors, such as optical image sensors or lidar, for example, the subject mixed reality store fixtures can be programmed to interpret touchless gestures such as shopper position, hand movements, swiping motions, head movements such as shakes and nods, and body movements, and respond accordingly. If so embodied, a shopper can swipe between desired looks by waving their arms to their left and/or right, and the mixed reality store fixtures can then respond by changing the displayed media.

Figure 19 illustrates a fifth embodiment of a mixed reality store fixture 1900 in accordance with the invention in which augmented reality is employed by way of a user's mobile device 1290. In the illustrated embodiment, a user initiates interaction, which can be accomplished by way of a digitally displayed or printed quick-response (QR) code. After initiating interaction, the user is presented with predetermined options, such as garments, accessories, and alternate colors or patterns thereof for display as an overlay in an augmented- reality manner on the screen of the mobile device 1290. Various options can be selected as with the foregoing embodiments, including garment, fabric pattern and color, and the like. With this and other embodiments, operative connection with ecommerce portals can be provided, as described below. In general, in accordance with the present invention, media content can be provided allowing a shopper to select not only between different outfits or looks, but also between different models. Among the options that can be provided to a shopper are models having different body types. The media content can be the result of image capture of human models wearing physical garments, human models performing movements with computer generated garments applied thereto, and/or fully computer-generated content.

Therefore, a user can select the body type for display of garment they are most interested in seeing. Accordingly, multiple versions of content can be prepared for selection by the user - by outfit, but also by body type.

Image capture in order to produce content for display and interaction on the subject devices can be implemented in a variety of manners, including two-dimensional (image/ video) capture of real human models against a backdrop. Such backdrop can be white or another color and can be seamless and can extend to and along the floor of a modeling area to provide an unbroken backdrop.

In accordance with a preferred aspect of the invention, an audio cue can be provided in the form of metronome or pre-recorded audio instructions to be played during a content creation shoot to maximize consistency between takes, models, location and over time. As a result, content prepared using human models will be consistent between model body type and outfit, and seamless transition between content can occur regardless of the current position of the model in the displayed content at the time a change in selection is made. Any number of predetermined positions can be selected, along with any desired movement pattern. In accordance with a preferred aspect, a predetermined number of rotational positions is chosen. Visual marks or cues can be given out-of-frame for a model to reference during a shoot. That is, a choreographed move can be planned with any number of desired pauses in a rotation. In accordance with one embodiment, four positions, roughly 90-degrees apart are prescribed, but any number, at any regular interval or irregular intervals can be applied, depending on the desired implementation. In accordance with one aspect of the invention, this type of detailed active content is displayed in response to customer input, as when selecting a garment or "look" to consider in depth. Alternatively, this content can be played to attract attention, as in an idle state, if desired. An alternate approach of image capture in accordance with the invention includes a 3 -dimensional scanning of models, which can allow for many options in processing such image data for creation and manipulation of content. Still a further approach incorporates 3-d scanned data of garments and/or models, joined with motion capture files to create an animated combined file. Still a further approach to creation of content in accordance with the present invention includes creation of fully animated content for display — that is, creation of virtual models and/or virtual garments.

Although a white background and white lighting for media content image capture is typical, different color backgrounds and/or different lighting colors are possible. Additionally, postproduction colorization steps can be taken to create a desired effect.

Alternatively, the background color changes can occur in interior lighting settings within the subject devices, if so embodied. That is, interior lighting is in a preferred embodiment only white in color. However, in accordance with alternative embodiments, multicolor LEDs, or a plurality of discrete RGB, or RGBW LEDs can be used. Such an approach, however, is most advantageously applied when using transparent OLED displays, which generate their image as programmed, regardless of the color light passing therethrough.

Various advantages can be realized through use of the subject systems, devices, methods and related content and methods of producing and using such content. Such advantages include those of a personalized shopper experience, which gives the shopper control over the models and looks displayed thereon. Moreover, shoppers can see personalized content within the privacy of their own device, which can be desirable. Various aspects are also achieved with regard to sustainability, including potential to decrease carbon emissions. Such advantage can be achieved by reducing shipments of other media and objects for display in retail venues. Moreover, decreases in supply chain links can be realized. Additionally, the subject systems, devices, and related methods can increase & drive e-commerce sales by driving customers to e- commerce sites.

Advantageously, shoppers or other viewers are presented with an innovative way of experiencing models and products inside a fully customizable digital solution which can fit any brand image and messaging. The subject devices are fully programmable and customizable, offering for example a replaceable front frame in any finish, material, style or theme. Additionally, a fully customizable & replaceable back can include a magnetic graphic, or alternatively, its own digital display for further digital engagement flexibility.

Moreover, the subject devices, systems and methods can positively influence behavioral change by connecting with an audience by providing an entertaining, engaging experience and delivering consistent and clear messages.

Optionally, the subject devices can be employed as interactive virtual helpdesks in any vertical retailer. The subject devices are intended to operate continuously, and therefore work 24 hours, 7 days a week, thereby improving overall efficiency, allowing redeployment of employees for other tasks.

In accordance with the invention, media can be efficiently centrally developed and deployed globally, effectively instantaneously through web-connections and one or more centralized internet-connected distribution channels. Accordingly, a retailer is guaranteed message consistency, with information being expressed in the way it was intended every time.

To these ends, Figures 20 and 21 illustrate communication architecture of mixed reality store fixture systems in accordance with the present invention, including interaction with APIs of different entities, such as to obtain product information from an individual retailer.

Figure 20 illustrates a system 2000 for mixed reality store fixtures in accordance with the invention, including at its core a central platform 2010, which can include computer executable code housed on computer readable media in a server, or in accordance with a preferred embodiment, residing on a remote internet-connected server, or colloquially, “in the cloud.” The central platform 2010 includes a central database 2013. The central platform 2010 is operatively connected to a content management system (CMS) 2020, which is accessible by users, including in the illustrated embodiment, a product manager 2095 and a retailer user 2097 utilizing the platform 2010. The platform 2010 is additionally operatively connected to an loT (Internet of Things) hub 2040 or alternative provision to facilitate communication between the central platform 2010 and one or more mixed reality store fixtures 100. A shopper /consumer 2091, using a personal mobile device, such as a smart phone, or alternatively, a kiosk, tablet or other interface in a retail location, interacts with an application 2030, which is preferably particularly adapted for use on smartphones and the like. The application 2030 is preferably rendered on the user device 1290 as a webpage, but alternatively can be an application downloaded and installed on a device. In accordance with a preferred aspect, a retailer ecommerce website 2050 is also operatively connected with the system 2000, and therefore can provide relevant information to the application 2030, including pricing and stock numbers, and can allow for purchase of products directly through the application 2030.

As illustrated, the product manager 2095 creates a new client for a retailer at step 2001. The retailer user 2097 enters product information, uploads media and can create a campaign through the content management system 2020 at step 2002. At step 2003, an installer 2093 or technician activates the mixed reality store fixture 100 upon installation. Particularly, the componentry thereof is activated and registered with the central platform 2010 and the loT hub 2040. Media uploaded to the platform 2010 is subsequently downloaded to the mixed reality store fixture 100.

In use, a consumer 2091 scans a QR code displayed on the screen of the mixed reality store fixture 100, or alternatively in a vicinity thereof, with a mobile device. At step 2004, the QR code returns the URL of the application 2030 or webpage configured to render an interface on the user’s mobile device 1290, along with a unique identifier of the mixed reality store fixture 100. Accordingly, the application 2030 or webpage running on mobile device 1290 of the consumer 2091 is operatively associated through the system 2000 to the mixed reality store fixture 100. At step 2005, the application provides the unique identifier of the mixed reality store fixture 100 to the central platform 2010, and content is returned, such as brand logo, colors to use for rendering an interface and campaign content, including models, looks and product information, for example. In accordance with a preferred aspect, at step 2006, the application 2030 requests a position in queue from the central platform 2010 in order to interact with the mixed reality store fixture 100 and receives a response containing queue position. Once the consumer 2091 is first in the queue, at step 2007, the consumer 2091 can click on a look provided by the app, which action can trigger sending of a command to play corresponding media on the mixed reality store fixture 100. Meanwhile the app 2030 displays corresponding products on the user’s mobile device 1290. The command of step 2007 from the app 2030 at step 2008 is conveyed through the central platform 2008 and at step 2009 to the mixed reality store fixture 100, instructing playing of the prescribed media content. Subsequently the media content plays. Selecting subsequent looks can then cause different media content to play in a similar manner. Meanwhile, the consumer 2091 can at any time proceed to add items to their shopping cart or favorites list at step 2010.

Figure 21 further illustrates interconnectivity of systems in accordance with the present invention. Illustrated is system 2100 interconnectivity, including a retailer landscape

2160 as well as system platform 2010, and connected devices. The retailer landscape 2160 includes a retailer API (Application Programming Interface) gateway 2161 and corresponding computer executable code. The product API 2162 is capable of returning product information to the connected elements of the system 2100, including product name, price, color, patterns, sizes and other information. The stock API 2163 can return local store inventory numbers as well as inventory available for purchase online. Article API 2164 can return detailed information about an article / garment. The favorites API 2165 can allow a consumer to add an article to their favorites. The cart API 2166 can allow a consumer to add an article to their digital shopping cart.

As illustrated in Figure 21, the content management system 2020 of the system platform is operatively connected to the retailer landscape 2160 through the retailer API gateway

2161 in order to retrieve product data at step 2115 for a prescribed look. Likewise, the mobile app 2030 running on a consumer device 1290 is operatively connected to the retailer landscape 2160 through the retailer API gateway 2161 in order to save and retrieve favorites and items added to the consumer’s shopping cart at step 2111. The system platform, including the central platform 2010 interfaces with the mixed reality store fixture by sending commands at step 2113 to play media content, and by retrieving new media content at step 2114.

Also illustrated in Figure 21 with regard to illustrated devices, the application 2030 displayed on the user device 1290 also operatively engages with the cloud platform 2010 in the following ways. At step 2101, scanning of a QR code causes the opening of a web browser or application, which in- turn navigates at step 2102 to a prescribed location and there obtains at step 2103 application settings and campaign data. A start page is then displayed at step 2104, as the device 1290 is placed in a queue, which position information is obtained at step 2105. Meanwhile, a user can select at step 2016 a preferred language, browse looks, and choose a model for displaying such looks. Commands and usage information are then captured at step 2107, as media is displayed on the user’s device. Look details can be obtained by a user / consumer at step 2108, while commands and usage information are also captured at step 2109. Items can be added to a favorites list and/or cart at step 2110, which then interfaces at step 2111 through the retailer API gateway 2161 to save and/or retrieve information.

In accordance with the invention, data connectivity and communication can occur across one or a combination of network types. In one embodiment, interaction between the mixed reality store fixture 100 and user device 1290 occurs across an ad-hoc network between the two devices over Wi-Fi, Bluetooth, NFC or the like. In accordance with another embodiment, interaction between the mixed reality store fixture 100 and user device 1290 occurs across a dedicated local area network (LAN), to which both devices are simultaneously connected. In accordance with a further embodiment, interaction between the mixed reality store fixture 100 and user device 1290 occurs across a local area network (LAN) shared with other devices, to which both devices are simultaneously connected. In accordance with a still further embodiment, interaction between the mixed reality store fixture 100 and user device 1290 occurs across an internet connection, with each of the mixed reality store fixture 100 and user device 1290 being connected to separate networks. In one variation of such an embodiment, each of the mixed reality store fixture 100 and user device 1290 is connected through its own cellular data connection. In another variation of such an embodiment, one of the mixed reality store fixture 100 and user device 1290 is connected through its own cellular data connection, while the other is connected through a local network, such as a wired or wireless internet-connected LAN connection. In accordance with one preferred embodiment, the mixed reality store fixture 100 is connected through a wired or wireless internet-connected LAN connection, and user device 1290 is connected through a cellular data connection to the internet. Alternatively, a user device can be connected to a wired or wireless internet-connected LAN connection.

In accordance with a further embodiment of the present invention, devices and systems are provided which are operable without an active internet connection. In such embodiments, media content to be displayed resides on the subject devices. In similar but alternative implementations, such media content resides on a separate but connected server. In such embodiments, a consumer or user can be prompted to interact by joining a local or ad-hoc Wi-Fi network or other data connection. In accordance with a further alternative embodiment, an offline mode is provided in which a local server is connected to a retail venue’s local area network. A consumer / user scans a QR code and connects to the server’s Wi-Fi hot spot. Alternatively, other data connections, such as Bluetooth or NFC can be utilized for this link. Thereafter, a webpage hosted on the local server will open up on the user device. The user can then be prompted to press a button, e.g., “START”, and the server will re-direct them to a remote or Cloud server, while the user is connected to the local Wi-Fi hotspot and server. Alternatively, such redirection is automatic. Accordingly, the user will see the webpage that is hosted on the remote or Cloud server, but the entire time they will be connected directly to the Wi-Fi hot spot of the server. As such, a user need not utilize their plan data for interaction, and the location of the system need not be in an area with strong cellular data coverage.

In accordance with a still further embodiment, the subject mixed reality store fixtures include a dual-WAN network router, which utilizes two separate internet connections - a first from a cellular router, and a second over a local Wi-Fi or wired LAN. The server (e.g., 610 of Figure 6) is then connected to the dual-WAN network router. Alternatively, the server and a media player are independently connected to the aforementioned networks. In either case, commands and media content are then routed through respective WAN connections. In accordance with one preferred embodiment, a channel that receives commands from a remote or cloud server is connected via the cellular connection and a channel that receives all other commands is connected via the local Wi-Fi or wired LAN.

In accordance with the subject devices, systems and methods, a retailer can be provided with the ability to manage content and the shopper experience remotely, as well as the ability to deploy new campaigns faster with lower risk vs traditional processes, decrease the time store staff spends on dressing traditional mannequins, decrease traditional mannequin footprint, increase compliance (“the look”) across store branches. In short, with one unit a retailer can show a diverse model lineup with unlimited looks — in other words, an "endless aisle".

In accordance with the invention, a content platform and distribution network are also provided, which enables web-based deployment of content and device management. In accordance with the invention, it is possible to develop and maintain multiple internal and external work streams to manage content a retailer can choose from and thus decide how they add the content platform into their workflow.

In accordance with the invention, the content platform can include but is not limited to any of the following: customer on boarding, content library, content development and processing, content management and deployment, QR code generation and management, mobile experience templates, health and analytics, and cloud-based video processing on the platform.

In accordance with the invention, among the options a user / consumer can choose to display, in addition to model, body type, and garment, are accessories as well as additional or alternate merchandise. In addition to or alternatively to being prerecorded, such content can be streamed live and can be un-augmented, or alternatively can be manipulated in advance or in real time in response to input by the user. Further, content can be created for various mixed reality store fixtures — spread across various countries — or content can be provided specifically for a single mixed reality store fixture in a single location, depending on the desired implementation.

Dimensions of the subject devices can be as desired, but in accordance with a preferred aspect of the present invention, they are as large as practicable to enable suitable simulation of life-size or near life-size models, mannequins and/or garments. At the present time, digital displays having a diagonal measurement under about 100 inches (254 cm) are readily commercially available. A 100-inch diagonal measurement corresponds to a height of about 90 inches and a width of about 50 inches, allowing for display of images at or even larger than life-size. Depth can be selected as needed to accommodate all features of the mixed reality store fixtures and provide suitable space for desired aesthetics and/or the ability to provide the desired illusion to a consumer / user.

Volumetric image capture arrangements can be employed in accordance with the invention for producing content for display on the subject mixed reality store fixtures. Volumetric capture techniques are capable of forming a three-dimensional digital rendering of an object — in this case, a model, capturing the shape, size and movements of the model, as well as the model's visual appearance. The captured three-dimensional model can be rendered in various conformations later as desired to produce content, or renderings can be performed in real time in response to a user's input. Accordingly, a user interacting with one of the various embodiments of mixed reality store fixtures of the invention can alter movements or garments and accessories worn by the virtual model and view results immediately.

While the systems, devices and methods of the subject disclosure have been shown and described with reference to specific embodiments, those skilled in the art will readily appreciate that changes and/or modifications may be made thereto without departing from the spirit and scope of the subject disclosure.

Claims

CLAIMS What is claimed is:

1. A system for interactive display of media content, the system comprising: a mixed reality store fixture having: a housing adapted and configured to secure operable components of the store fixture; a lightbox arranged within the housing; a transparent digital display screen disposed within the housing, the transparent digital display screen adapted and configured to play predetermined media content; and a diffuser arranged between the lightbox and the display screen for diffusing light produced by the lightbox into an even appearance, the diffuser and the transparent digital display screen together defining an inner void; and a central platform for managing media content; a database in operative data communication with the central platform, the database containing media content for distribution to and display on the mixed reality store fixture; a data communication link between the central platform and the mixed reality store fixture; computer executable code provided by the central platform, adapted and configured to render a user interface on a user device; and a data communication link between the user interface and a retailer ecommerce website, configured to transmit data to the user device relating to objects displayed in the media content on the mixed reality store fixture.

2. The system for interactive display of media content of claim 1 , the system further comprising a content management system in operative data communication with the central platform, the content management system adapted and configured to receive materials provided by a retailer and organize the materials in a database of the central platform.

3. The system for interactive display of media content of claim 1, wherein the central platform is a cloud-based platform residing in a remote internet-connected server.

4. The system for interactive display of media content of claim 1 , further comprising a hub in operative data communication between the mixed reality store fixture and the central platform.

5. The system for interactive display of media content of claim 1, wherein the data communication link between the user interface and retailer ecommerce website includes at least one application programming interface relating to a retail product.

6. The system for interactive display of media content of claim 1 , wherein the diffuser is a single piece.

7. The system for interactive display of media content of claim 6, wherein the diffuser includes a back wall, a bottom wall extending outwardly from a bottom edge of the back wall, a top wall extending outwardly from a top edge of the back wall, opposite the bottom wall, and opposed side walls, extending outwardly from respective side edges of the back wall.

8. The system for interactive display of media content of claim 1, wherein the mixed reality store fixture includes a controller programmed to receive media content and to send image data to the display screen.

9. The system for interactive display of media content of claim 8, wherein the controller sends media content to the display screen in response to a user command input on the user device.

10. The system for interactive display of media content of claim 9, wherein the user command is received from the user device by the central platform and transmitted by the central platform to the mixed reality store fixture.

11. The system for interactive display of media content of claim 1 , wherein a quick-response code is displayed on the mixed reality store fixture, the quick response code containing uniquely identifying information of the mixed reality store fixture and a URL of the user interface to be rendered on the user device.

12. A method of interactively displaying a visual representation of retail merchandise, the method comprising: providing a mixed reality store fixture having: a housing adapted and configured to secure operable components of the store fixture; a lightbox arranged within the housing; a transparent digital display screen disposed within the housing, the transparent digital display screen adapted and configured to play predetermined media content; and a diffuser arranged between the lightbox and the display screen for diffusing light produced by the lightbox into an even appearance the diffuser and the transparent digital display screen together defining an inner void; providing a platform server adapted and configured to transmit media content to the mixed reality store fixture and receive commands from a user device; transmitting media content to the mixed reality store fixture from the platform server; displaying media content on the mixed reality store fixture in response to the commands from the user device; and providing, to the user device, article information relating to articles contained in the media content.

13. The method of interactively displaying a visual representation of retail merchandise of claim 12, wherein the article information includes pricing information.

14. The method of interactively displaying a visual representation of retail merchandise of claim 12, wherein the article information includes a detailed description of the article.

15. The method of interactively displaying a visual representation of retail merchandise of claim 12, wherein the article information includes a link to purchase the article.

16. The method of interactively displaying a visual representation of retail merchandise of claim 12, wherein the article information includes a link to add the article to a favorites list.

17. The method of interactively displaying a visual representation of retail merchandise of claim 12, further comprising capturing the media content of retail merchandise by way of volumetric capture, enabling manipulation of the images.

18. The method of interactively displaying a visual representation of retail merchandise of claim 17 wherein manipulation is performed in advance of delivery to the mixed reality store fixture.

19. The method of interactively displaying a visual representation of retail merchandise of claim 17, wherein manipulation is performed within a controller of the mixed reality store fixture in response to user input from a user interface displayed on the user device.

20. A mixed reality store fixture comprising: a housing adapted and configured to secure operable components of the store fixture; a lightbox arranged between within the housing, toward the outer walls thereof; a transparent digital display screen disposed within the housing, arranged at a forward edge thereof defining with the housing, an inner void, the transparent digital display screen adapted and configured to play predetermined media content; and a diffuser arranged between the lightbox and the display screen for diffusing light produced by the lightbox into an even appearance.