WO2023235731A1 - Centre d'échange multimédia - Google Patents

Centre d'échange multimédia Download PDF

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Publication number
WO2023235731A1
WO2023235731A1 PCT/US2023/067665 US2023067665W WO2023235731A1 WO 2023235731 A1 WO2023235731 A1 WO 2023235731A1 US 2023067665 W US2023067665 W US 2023067665W WO 2023235731 A1 WO2023235731 A1 WO 2023235731A1
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WIPO (PCT)
Prior art keywords
media
subsystem
location
geographic
media unit
Prior art date
Application number
PCT/US2023/067665
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English (en)
Inventor
Gerald Maliszewski
Peter TA
Original Assignee
Productive Application Solutions, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US17/830,783 external-priority patent/US20220309537A1/en
Application filed by Productive Application Solutions, Inc. filed Critical Productive Application Solutions, Inc.
Publication of WO2023235731A1 publication Critical patent/WO2023235731A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/16—Arrangements for providing special services to substations
    • H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/07—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail characterised by the inclusion of specific contents
    • H04L51/10—Multimedia information

Definitions

  • This invention generally relates to media presentation and, more particularly, to systems and methods for the in-situ management of media messages.
  • a system and method are disclosed herein for an online dashboard that permits a media client to select media characteristics such as the location for the presentation of a media message, the media message itself, message platform mobility, the type of media platform, and the time of presentation.
  • the system determines rewards associated with the above-mentioned selections, and also permits the chent user to add new messages and locations to an online clearinghouse site.
  • the media projection subsystems disclosed herein can be distinguished from conventional signage in their ability the measure the efficacy of the projected media, and/or access point (AP) communications, and/or cellular boosted communications.
  • One measurement is location, as some locations attract more attention than others.
  • Another measurement is actual enablement, meaning the times and duration that the media is actually seen by the public.
  • the entities contracting for, or managing the media projection subsystems are rewarded based upon these efficacy measurements.
  • the media projection subsystems may act as an advertising platform that seeks to expand and capture market share within the outdoor advertising market segment by directing the selective deployment of media to preferred target locations.
  • the system may transmit the following information ⁇ (i) a unique identifier for the device in use (for example, radio-frequency identification), (ii) the time, date, duration, and location (using global positioning satellite (GPS) or cellular triangulation systems), (iii) an indication that the media projection subsystem has been deployed, and (iv) an indication that the WLAN/WPAN access point, cellular booster, or Internet booster is in use.
  • a unique identifier for the device in use for example, radio-frequency identification
  • the time, date, duration, and location using global positioning satellite (GPS) or cellular triangulation systems
  • GPS global positioning satellite
  • cellular triangulation systems cellular triangulation systems
  • an indication that the media projection subsystem has been deployed iii
  • an indication that the WLAN/WPAN access point, cellular booster, or Internet booster is in use.
  • GIS Graphic information system
  • a media distribution clearinghouse system having a site table hsting a plurality of potential geographic stationary locations, an interface to accept geographic stationary location selections, and interface to supply a media enablement signal to a media unit in response to the selected geographic stationary location, so that a media message is displayed at the selected geographic stationary location.
  • the media units may be stationary or mobile.
  • the site table lists locations that may be variable locations (dependent on criteria outside of the direct control of the selector), fixed stationary locations, predetermined travel routes, or nonpredetermined travel routes.
  • a media message subsystem includes a message table listing a plurality of media messages, an interface to accept media message selections, and an interface to supply the media message enablement signal, for a selected media message, to the media unit.
  • the media message subsystem has an interface to transmit the selected media message to the media unit.
  • the media unit media projection subsystem is likely digital (e.g., a light emitting diode (LED) display panel with attached memory able to accept and display downloaded messages).
  • the media message subsystem table cross-references media messages locally stored on media units.
  • the media projection subsystem may be a printed screen with a single message or a digital display with hmited communication ability.
  • the system includes a calendar subsystem with a time table listing a plurality of times, an interface to accept time selections, and an interface to supply a selected time to the media unit.
  • a targeting subsystem is included with a valuation table crossreferencing geographic locations to weighted values, with an interface to accept the geographic location selections, and an interface to supply reward calculations in response to the selected geographic location.
  • the reward calculations may be based on additional considerations such as time, media message, local (e.g., temporary) environment conditions, and media unit type.
  • a platform subsystem in another aspect, includes a media unit table listing a plurality of media unit types, with an interface for accepting a media unit type selection, and an interface to supply a media unit enablement signal to a selected media unit type.
  • the media unit types may be ground vehicles, air vehicles, nautical vehicles, or stationary billboards.
  • the site selection subsystem has an interface that accepts geographic location suggestions from a user for addition to the site table.
  • the media message subsystem may have an interface to accept media message uploads from a user for addition to the message table.
  • Figs. 1A through and 1G are a schematic block diagram and tables depicting a media distribution clearinghouse system.
  • Fig. 2 is a schematic block diagram depicting an exemplary media unit.
  • Fig. 3 is a plan view of geographic regions cross-referenced to the weighted value of various positions.
  • Fig. 4 is a schematic block diagram depicting a system for location value weighting.
  • Fig. 5 is a flowchart illustrating a media distribution clearinghouse method.
  • Fig. 6 is a flowchart illustrating a method for establishing location value weighting.
  • Fig. 7 is a flowchart illustrating a method for assigning locations to mobile platforms.
  • Fig. 8 is a flowchart illustrating a method for locally boosting cellular telephone network coverage.
  • Figs. 1A through and 1G are a schematic block diagram and tables depicting a media distribution clearinghouse system.
  • the media distribution clearinghouse system 100 comprises a site selection subsystem 102, which comprises a site table 104 listing a plurahty of potential geographic locations.
  • the site table 104 is shown cross- referenced to a user table 105 and media units.
  • the geographic locations are stationary, and in other aspects they are parking or stationary locations.
  • a site selection subsystem 102 interface accepts geographic location selections and supphes a media enablement signal to a media unit 106 in response to the selected geographic location.
  • the system involves a plurality of media units, which may be mobile media units, such as ground vehicles, air vehicles, and nautical vehicles, or stationary media units, such as billboards.
  • media units may be mobile media units, such as ground vehicles, air vehicles, and nautical vehicles, or stationary media units, such as billboards.
  • the clearinghouse acts as a financial intermediary between users (e.g., advertisers) accessing the site selection table and the media units.
  • the media distribution clearinghouse system 100 and site selection subsystem 102 are enabled as a sequence of processor executable instructions stored in non-transitory memory 110.
  • the tables can alternatively be enabled with combinational hardware logic, or even be enabled as physical elements (e.g., paper or blackboards) managed by human operators.
  • software enablement is likely to be the most efficient means of management.
  • the overall system includes a processor 112 and an operating system (OS) 114 stored in memory 110.
  • the site selection subsystem interface is enabled through a system bus 116, connected to the memory 110, the processor 112, a peripherals interface 118, and a network 120.
  • the network 120 may consist of hardwired (e.g., Ethernet), as well as wireless links (e.g., cellular, WiFi, and Bluetooth).
  • the network 120 is connected to a user device 122 (e.g., a smartphone or desktop computer), which may be the source of the location selections. In some cases the location selections may be sourced by the media unit 106, or by a locally connected peripheral input/output (I/O) subsystem 123 (e.g., a display, mouse, and keyboard).
  • I/O peripheral input/output
  • the site table 104 may fist variable locations, fixed stationary locations, predetermined travel routes, and non-predetermined travel routes.
  • the “Oceanside Marina” location may be considered a variable location based upon tides, local boat traffic, and the boat captain’s judgement.
  • the selection of a variable location may entail the acquiescing to one of several possible locations in a certain regions, a best effort to find an available location near a desired location, or a best effort to find an available location guaranteed to be within a predetermined radius of a desired location.
  • Billboard #6 is a fixed stationary location at 1492 Ash Street.
  • the location 5000'7000 Main/north side is assigned to any billboard in that range of addresses.
  • 5000'7000 Main (any side), assigned to truck #1, is a predetermined travel route.
  • the “North Side of Town” is a nonpredetermined route assigned to car #7, which may be assigned to a free- roaming taxi for example.
  • the site selection subsystem 102 accepts geographic location selections from a user (e.g., user device 122 or media unit 106) permitting the user to add a geographic location to the site table 104.
  • the media units are already located before the user makes location selections.
  • the user is also able to select the type of media unit as well as location.
  • the system may further comprise a media message subsystem 124 with a message table 126 listing a plurahty of media messages.
  • the media message subsystem accepts media message selections and supplies the media message enablement signal, for a selected media message, to the media unit 106.
  • the media message subsystem 124 transmits the selected media message to the media unit.
  • the media unit 106 may be equipped with a local memory to store the received massage and a display device, such as a light emitting diode (LED) or liquid crystal (LC) display that is able to project still images or video messages stored in local memory.
  • a display device such as a light emitting diode (LED) or liquid crystal (LC) display that is able to project still images or video messages stored in local memory.
  • the media message subsystem table 126 cross-references locally stored media messages to media units storing the messages.
  • the media unit 106 may be equipped with a printed screen image that is not easily updated, and in this case the selection of a particular message automatically selects the media unit associated with the non-updatable message.
  • a digital display unit may be tasked with presenting locally stored media if there is a communication problem preventing the downloading of media messages.
  • the message “eLux Displays” is associated with drone #2, whereas the other messages from the message table 126 are updatable (in a digital format) and can be transmitted to a number of media units.
  • the media units to be associated with the updatable messages have yet to be selected in this example.
  • the media message subsystem 124 may accept media message selections from a user permitting the user to add (e.g., upload) a media message to the message table 126.
  • the system may further comprise a calendar subsystem 128 with a time table 130 listing a plurality of times.
  • the time table 130 accepts time selections and supplies a selected time to the media unit 106.
  • the time table is shown only being cross-referenced to a location selection, but it should be understood that timing selections may be further cross-referenced to media units and media messages.
  • the time selections may also be cross-referenced to particular media units, messages, valuations (see below), and media unit types (see below).
  • the system may further comprise a targeting subsystem 132 with a valuation table 134 cross-referencing geographic locations to weighted values.
  • the valuation table 134 accepts the geographic location selection (site selection) and supplies a reward calculation in response to the selected geographic location.
  • the reward calculation may also be responsive to considerations such as time, media message, local environment, and media unit type.
  • local environment factors may be measured and reported back to the targeting subsystem. The factors may include consideration outside the scope, or incorrectly perceived by geo-fencing, or may be temporary conditions (a blocked street or an unexpected crowd of people).
  • a negotiation subsystem 146 comprises a tasking interface to debit a user in response to the weighted value of the selected geographic location, as well as a user interface to credit the media unit in response to the determined reward.
  • the system may further comprise a platform subsystem 136 with a media unit table 138 listing a plurality of media unit types.
  • the media unit table 138 accepts a media unit type selection and supplies a media unit enablement signal to a selected media unit type. It should be noted that some particular locations might be tied to a particular media unit type. For example, returning to Fig IB briefly, 1492 Ash Street is linked to billboard #6. However, that does not necessarily mean that a mobile media unit cannot be parked (in front of billboard #6) at the same address. As used herein, a mobile platform is “parked” if stationary, typically with its engine (if so equipped) shut off.
  • Mobile platforms may be “parked” along city streets or in publicly accessible areas, such as parking lots. It should also be noted that other locations may be already occupied by a mobile media unit, so that the user will not be able to select a different type of media unit for that location. Mobile platforms are only “parked” for limited durations of time, typically a matter of hours, but the durations can be as small as minutes or larger than even weeks. More generally, the media unit type may refer to size of a billboard and/or whether the billboard has digital capabilities to accept message updates or new messages. Otherwise, the media unit type may refer to a type of automobile or the screen size capabilities of an automobile, drone aircraft or boat, or the style of boat. Another type of media unit is a portable billboard, such as a sandwich board. The selection of the media unit type may inherently entail the automatically selection of the particular message projection means enabled by the particular media unit.
  • Fig. 1G is diagram depicting the combination of all the above described selection categories as associated with a particular user. It should be understood that while user tables and site selection tables have been used as the basis for Figs. IB through 1G, the system need not use all the tables described above, and the user table can be referenced against different combinations of site selection, message, time, valuation, and media unit type tables. It should be understood that although the above-mentioned tables have been described as separate entities, in some aspects they may be combined into a single table.
  • each media unit typically includes a media projection subsystem for projecting the selected media message. It is also typical, such as is in the case with mobile media units, that the media units further may comprise a location subsystem to determine the geographic location of the media unit, so that the communication subsystem is able to transmit the geographic location, thus verifying that the media unit is positioned at a selected geographic location.
  • the media unit communication subsystem may further comprise a publically accessible cellular telephone local booster, publically accessible Internet booster, and/or a publically accessible access point (AP), such as an IEEE 802.11 Wireless Local Area Network (WLAN) AP, an IEEE 802.15 Wireless Personal Area Network (WPAN) AP, or combinations thereof.
  • a publically accessible cellular telephone local booster such as an IEEE 802.11 Wireless Local Area Network (WLAN) AP, an IEEE 802.15 Wireless Personal Area Network (WPAN) AP, or combinations thereof.
  • WLAN Wireless Local Area Network
  • WPAN Wireless Personal Area Network
  • media unit media projection subsystems include an image projector, a retractable screen, a topper, a hquid crystal display, LED display, holographic display, a hght emitting diode display, wallscape, electroluminescent (EL) display, switchable glass displays, persistent image fan, or combinations thereof.
  • the computer system 140 hosting the clearinghouse 100 would comprise the processor 112 cooperating with software apphcations in non-transitory local memory 110.
  • the non-transitory memories described herein may be any type or form of non-volatile storage device or medium capable of storing data and/or other computer-readable instructions.
  • Examples of memories include, without limitation, Read Only Memory (ROM), flash memory, or any other suitable memory device.
  • ROM Read Only Memory
  • flash memory or any other suitable memory device.
  • the system described herein may include both a volatile memory unit and a non-volatile storage device.
  • the memory may be implemented as shared memory and/or distributed memory in a network device.
  • processor 112 is connected to the bus hne 116 to pull operating instructions from operating system 114 and software apphcations in memory 110, and manage communications between the various components of computer.
  • bus hne 116 to pull operating instructions from operating system 114 and software apphcations in memory 110, and manage communications between the various components of computer.
  • the above-described functions have been described as individual components. However, it should be understood that in practice, multiple functions may be performed by a single device, subsystem, or software apphcation. It should be understood that computer systems are well understood by persons with ordinary skill in the art, and in the interest of brevity, details of their operation have been omitted.
  • computer/server 140 For convenience, all the components associated with computer/server 140 are shown embedded as a single schematic block, but it should be understood that these components are not necessarily embedded in a single hardware unit or server, or in communication with each other. Alternatively, the software apphcations may be cooperating components of an overall software system.
  • the server may also represent a network of servers in communication with each other.
  • Fig. 2 is a schematic block diagram depicting an exemplary media unit.
  • the media unit described below includes a number of functions and services. It should be understood that the media unit need not incorporate all the services described below.
  • the media unit comprises a media projection subsystem 200, which may be selectively engaged in cooperation with the media distribution clearinghouse 100, and which may supply an enablement signal (enablement acknowledgement) on bus line 202 when enabled.
  • the media projection subsystem 200 has an interface, represented by reference designator 204, to project a form of media 206.
  • the media projection subsystem 200 include an image projector, a topper, a retractable screen, an LCD or LED TV monitor type display, a wallscape, holographic display, switchable glass display (such as made by Gauzy), and combinations thereof.
  • a screen deployment mechanism may wrap and unwrap a flexible screen material around a roller.
  • the media projection subsystem 200 is not limited to any particular type of projection means, screen material, or deployment means.
  • the media projection subsystem 200 may alternatively be engageable to project an image onto the deployed viewing screen.
  • the media projection subsystem 200 may also broadcast audio messages, or a combination for audio and visual messages.
  • the media projection subsystem 200 may be an image projector enabled as a liquid crystal (LC) or LED display similar to a home theater type video projector.
  • high performance (e.g., mercury arc or xenon arc) lamps, cathode ray tube (CRT), digital light processing (DLP), plasma, silicon X-tal reflective display (SXRD), or red- green-blue (RGB) lasers may be used.
  • the media projection subsystem 200 may present a 2-dimensional or 3-dimensional image, which may or may not be transitory. Transitory images include a series of still images, videos, or combinations thereof.
  • the media projection subsystem 200 may also include an internal battery and/or cables for attachment to an external power source.
  • the media projection subsystem 200 typically includes miscellaneous electronic circuitry required to support the major components described herein, as would well understood in the art.
  • the media projection subsystem 200 may include components for attachment to a wall, window, or balcony, or a stand for mounting on a sidewalk or lawn.
  • the media unit 106 further comprises a location subsystem 208 having an output on line 202 to supply a geographic location of the media projection subsystem.
  • a location subsystem 208 include a Global Positioning Satellite (GPS) system receiver, assisted GPS taking advantage of cell tower data, a
  • Wireless Local Area Network IEEE 802.11 (WiFi) positioning system finds locations using several different positioning technologies, such as GPS, combined with cell tower signals, wireless internet signals, Bluetooth sensors, IP addresses, and network environment data.
  • Cell tower signals have the advantage of not being hindered by buildings or bad weather, but usually provide less precise positioning.
  • WiFi positioning systems may give very exact positioning in urban areas with high WiFi density, depending on a comprehensive database of WiFi access points.
  • LORAN type system or LoJack® type system might be adapted for the purpose of location determination.
  • camera images and the location data of proximate smartphones, laptops, and personal communication devices can also be used to determine location.
  • the media unit 106 may further comprise a verifier, or verification subsystem, 210 with an interface on line 202.
  • the verifier 210 is enabled as a software application stored in local non-transitory memory 212, including processor executable instructions to receive the enablement (enablement acknowledge) signal, an identification code, the geographic location, to supply verification information responsive to the enablement signal, the identification code, the geographic location, and the media being projected.
  • the determination of location may involve determining if the media unit is stationary or in motion, or durations of time the mobile unit is stationary or in motion.
  • at least some components of the verifier 210 may be enabled in hardware.
  • some software modules of the verifier may be stored in the non-transitory memory of the media distribution clearinghouse 100.
  • the media unit typically includes a communications subsystem 214.
  • the communications subsystem 214 has an interface on line 202 to accept verification information and an interface to communicate the verification information, if so enabled. As shown, the communications subsystem is in communication with network 120.
  • the communications subsystem 214 may be a wireless transceiver.
  • the most typical examples of a wireless communication subsystem 214 are cellular systems (e.g., Global System for Mobile Communications (GSM), Universal Mobile Telecommunications System (UMTS)-time division duplexing (TDD), Long-Term Evolution (LTE), 4 th Generation (4G), or 5 th Generation (5G)), and the hke.
  • GSM Global System for Mobile Communications
  • UMTS Universal Mobile Telecommunications System
  • TDD time division duplexing
  • LTE Long-Term Evolution
  • 4G 4 th Generation
  • 5G 5 th Generation
  • the communications subsystem 120 may be enabled with WLAN IEEE 802.11 (WiFi), or even Long Range Wireless transceiver.
  • WLAN IEEE 802.11 WiFi
  • Some examples of a Long Range Wireless system include Digital Enhanced Cordless Telecommunications (DECT), Evolution-data Optimized (EVDO), General Packet Radio Service (GPRS), High Speed Packet Access (HSPA), IEEE 802.20 (iBurst), Multichannel Multipoint Distribution Service (MMDS), Muni WiFi, commercial satellite, and IEEE 802.16 Worldwide Interoperability for Microwave Access (WiMAX (WiBro)).
  • the communication subsystem may store verification information and other communication messages in the system local memory 212 as data 216, which may be periodically downloaded using a wireless or hardwire connection.
  • the communications subsystem may also be an Ethernet connection.
  • the media unit 106 is not limited to any particular type of communication subsystem.
  • the communications subsystem 214 receives media uploads from the clearinghouse 100, which it provides to the media projection subsystem 200, for presentation.
  • the targeting subsystem supports the selection media projection subsystem target locations by assigning corresponding location values.
  • the targeting subsystem is enabled as software application stored in server memory.
  • at least portions of the media distribution clearinghouse 100, including the targeting subsystem can be stored in the media unit 106 local memory 212, or with the user device.
  • the targeting subsystem may be enabled with hardware, or even as a hardcopy list manipulated by a human operator.
  • a rewards subsystem which may alternatively be considered a sub-module of the targeting subsystem, requests or provides a reward to an entity, depending on whether the entity is requesting or providing the media service.
  • the entities involved may include the entity managing the clearinghouse, the user making the media-related selections, the entity managing the media unit, an entity owning the property upon which the media projection subsystem is located, or combinations of the above- mentioned entities.
  • an “entity’’ may be a person, a business, a corporation, any type of social organization or business unit, a physical device, or a software application.
  • the entities may be identified as the hardware components being used by, or associated with a business, person, corporation, or social organization.
  • the entity may be described as a computer, smartphone, media projection subsystem, server, or vehicle, to name a few examples.
  • the media unit 106 further comprises a publically accessible access point (AP) 218.
  • the AP 218 may be an IEEE 802.11 Wireless Local Area Network (WLAN), such as a WiFi hotspot, an IEEE 802.15 Wireless Personal Area Network (WPAN), such as Bluetooth access point, or both a WLAN and WPAN access point, connected to antenna 132.
  • WLAN Wireless Local Area Network
  • WPAN Wireless Personal Area Network
  • the access point 218 may an IEEE 802.15.4 Zigbee, WPAN IEEE 802.15 Li-Fi or wireless USB device. Even more unlikely as an access point are Long Range Wireless systems.
  • items 214 and 218 may be collocated.
  • a “publically accessible” AP is an AP that can be accessed by the general public without a password or similar security measures, or where the password is publically distributed.
  • a publically accessible AP is the WiFi hotspot service provided by a typical Starbucks coffee shop.
  • the password may be printed on the mobile platform, displayed by the media projection subsystem, or made available through a media projection phone apphcation or website.
  • RF radio frequency
  • Some examples include the measurement of bit error rate (BER) and signal strength.
  • BER bit error rate
  • the access point 218 and/or communications subsystem 214 can be used to collect data from entities passing by, or engaging with the access point or using the communications subsystem. This data can be stored in local memory 212 for subsequent recovery or transmitted to the server in support of data gathering or geo-fencing data.
  • the access point is publically accessible to user devices (e.g., 220) that include smartphones, personal devices, or generally any type of computing device.
  • the user devices are enabled for WiFi and Bluetooth communications. If left enabled, as is the typical case for many users, the user device is able to interact with a nearby access point even if a communication data hnk is not established.
  • the term data mapping includes the collection of data from the user devices.
  • user data information (e.g., addresses) is collected voluntarily, with the user exphcitly agreeing to data collection in response to an access point provided services, such as the provision of an Internet browser, email, Internet, or social media services.
  • an access point provided services such as the provision of an Internet browser, email, Internet, or social media services.
  • the access point 218 is a WiFi hotspot that accepts Uniform Resource Locator (URL) address requests from a user device (e.g., a smartphone)
  • the URL address requests may be transmitted to a Domain Name System (DNS) service embedded with the computer system hosting the clearinghouse 100.
  • DNS Domain Name System
  • the DNS service makes address searches.
  • the information is collected without an explicit agreement by the user, where legal.
  • Rewards to entities may be based upon the volume of traffic through the WiFi hotspot or access point data collected.
  • camera images in cooperation with a facial recognition software apphcation (e.g., DeepFace), are used for data tracking.
  • the media unit may include a signal booster 222, such as a device provided by WeBoost, or a similarly functioning proprietary device.
  • the booster 222 may act as a relay between a proximately located user cellular device 220 and a cellular network (i.e., base station or satellite).
  • the signal booster 222 acts to relay Internet signals, such as might be useful when employed with the StarLink Internet service, as the StarLink ground units require an uninterrupted view of the sky (i.e., view of the StarLink satellites)
  • the media unit may be positioned in areas of weak cellular coverage. Using the site selection and targeting components mentioned above, mobile media units can be directed to, and rewarded for established cellular boosters in poor coverage areas. Improved cellular coverage necessary improves Internet and WiFi services carried by the cellular service.
  • the media unit 106 may include a camera 224 to record images of the geographic location proximate to the media unit.
  • the camera images may be stored in local memory 212, or the communications subsystem 214 may transmit the images.
  • the camera may also be used to modify the value of the target location, as explained in more detail below.
  • the recorded traffic in a location may be greater than anticipated, and the weighted value adjusted accordingly. That is, images recording higher pedestrian or vehicular traffic may indicate, at least temporarily, a greater location value.
  • the data may be used to help determine the efficacy of the media or location.
  • the camera images my act to verify that the media projector subsystem 200 has been enabled, media unit movement, or lack thereof, or identification of a particular location.
  • the system may further comprise a proximity detector subsystem to sense nearby motion, or to measure the density of proximate vehicular or foot traffic, which data is transmitted by the communications subsystem or recorded in local memory.
  • Fig. 3 is a plan view of geographic regions cross-referenced to the weighted value of various positions. As shown, regions along Main Street have a value of 1, the highest rated value. The regions along Broadway have a value of 2. The regions along Oak have a value of 3. The region along Elm near Main Street have a value of 3, which decreases to a value of 4 near Sinclair Street, and the regions along Sinclair Street have a value of 5.
  • the systems described above can be adapted for use in a model where an advertiser or commercial entity pays for service based upon performance.
  • a media user client
  • the system provider (intermediary organization) determines geo-fenced locations that meet or exceed the media user’s target market based on location, demographics, traffic, population density, and other variables.
  • Platform deployment time, location, quality code, and user information are recorded by the clearinghouse.
  • the clearinghouse may determine platform performance based on length of deployment, contracted rate, maintenance cost reimbursement, and location quahty code.
  • the deployment of the sign along a busy urban thoroughfare is hkely to have a greater value than deployment on a suburban side-street.
  • Other factors that may be used to calculate target value may include the time of day and the length of deployment.
  • Other key features of the system are determining that the display and/or access point have actually been deployed, and once deployed, the location of the system.
  • Fig. 4 is a schematic block diagram depicting a system for location value weighting.
  • Weighted values in the targeting subsystem valuation table are typically established using geofencing services, such as provided by Radar Labs, Inc.
  • Geo-fencing uses technologies like GPS, radio frequency identification (RFID), WiFi, cellular data, and internet protocol (IP) address ranges, to build virtual fences in geographic regions.
  • RFID radio frequency identification
  • WiFi Wireless Fidelity
  • IP internet protocol
  • These virtual fences can be used to track the physical location of a device (e.g., smartphone) active in the particular region or the fence area.
  • the location of the person using the device is taken as geocoding data and can be used construct a picture of IP traffic in those areas.
  • the geo-fencing information used to support the above- described valuation table is typically not instantaneously updated.
  • the valuation table may receive geographic location local environmental data from network- connected media units. Either or both mobile media unit 400 and billboard 402 are able to supply local environmental data from a camera 404, microphone 406, odor sensor 408, photodetector 410, chemical sensor 412, wireless spectrum receiver 414 (e.g., detecting the noise floor in Bluetooth, WiFi, or cellular bands), wireless service traffic analyzer 416 (e.g., detecting traffic through a publically accessible AP or the above- mentioned geo-fencing technologies), radiation sensor 418, local weather sensor 420 (e.g., temperature or rain), and/or air quality monitor 422.
  • the site selection subsystem further comprises a manager 142 for accepting mobile media unit on-duty notifications and assigning geographic parking locations to mobile media units in response to the on-duty notifications.
  • the mobile media unit 106 location subsystem 208 determines the mobile media unit location, and the communication subsystem 214 receives an assigned geographic parking location (from the manager) and transmits the mobile media unit geographic location to the manager 142.
  • the media projection subsystem 200 can thus be enabled at the assigned geographic parking location.
  • a user associated with mobile media unit 106 may transmit an on-duty notification with an assignment request for a first geographic parking location.
  • the site selection subsystem manager 142 may assign the requested first geographic parking location to the media unit, or it may assign a different (i.e., second) geographic parking location.
  • users (entities) associated with mobile media unit 106 and mobile media unit 144 may both transmit an on-duty notification with an assignment request for the same (first) geographic parking location.
  • the site selection subsystem manager 142 may make a decision choosing to assign the first geographic parking location to mobile media unit 106 (but not media unit 144).
  • the users associated media units 106 and 144 may bid for a desired parking location assignment, and successful bids may be used to offset weighted values and rewards.
  • assignment priority may be based upon a quality rating system, with high performing media units having a higher priority.
  • the mobile media units may incorporate some or all the functions described in the explanation of Fig. 2.
  • the site selection subsystem described above may work in cooperation with the other components of the clearinghouse system described in the explanation of Fig. 1A.
  • Fig. 5 is a flowchart illustrating a media distribution clearinghouse method. Although the method is depicted as a sequence of numbered steps for clarity, the numbering does not necessarily dictate the order of the steps. It should be understood that some of these steps may be skipped, performed in parallel, or performed without the requirement of maintaining a strict order of sequence.
  • the method steps are supported by the above system descriptions and, generally, the method follows the numeric order of the depicted steps.
  • the method starts at Step 500.
  • Step 502 provides a site table listing a plurality of potential geographic locations cross-referenced to media units.
  • Step 504 accepts geographic location selections.
  • Step 505d assigns a weighted value to the accepted geographic location.
  • Step 506 supplies a media enablement signal to a media unit in response to the selected geographic location.
  • Step 508 projects a media message from the selected geographic location.
  • the site table may provide variable locations, fixed stationary locations, parking locations, predetermined travel routes, and non-predetermined travel routes.
  • Step 510 a user may add a geographic location to the site table.
  • Step 503a provides a message table listing a plurality of media messages.
  • Step 505a accepts media message selections.
  • Step 506 supplies the media message enablement signal for a selected media message.
  • Step 505a may transmit the selected media message to the media unit, as might be the case if the media units are equipped with digital (up datable) media projection equipment. Otherwise, the media message table cross-references locally stored (non-updatable) media messages to media units.
  • a user may add a media message to the message table.
  • Step 503b provides a time table listing a plurality of times.
  • Step 505b accepts time selections, and Step 506 supplies the media message enablement signal for a selected time.
  • Step 503c provides a media unit table hsting a plurahty of media unit types.
  • Step 505c accepts a mobile unit type selection, so that Step 506 supplies the media message enablement signal to a selected mobile unit type.
  • Step 514 may modify the weighted value determined in Step 505d in response to factors such as time, media unit type, media message selections, and combinations thereof.
  • Step 516 determines a reward for the media unit in response to the weighted value of the geographic location.
  • Step 518 credits the mobile unit with the reward and Step 520 debits the user interface the weighted value.
  • Fig. 6 is a flowchart illustrating a method for establishing location value weighting.
  • the method begins at Step 600.
  • Step 602 provides a valuation table cross-referencing geographic locations to weighted values.
  • Step 604 receives local environment data. Some examples of local environmental data include images, sounds, smells, chemical analysis, wireless spectrum analysis, weather, wireless service traffic analysis, and radiation detection (see Fig. 4).
  • Step 606 recalculates the weighted values in response to the local environmental data.
  • Step 608 accepts geographic location requests for a media unit, and Step 610 supplies updated weighted values in response to the geographic location requests.
  • a media unit selectively enables a media projection subsystem at the requested geographic location.
  • the media unit provides a communication subsystem such as a cellular telephone local booster, a publically accessible access point (AP), or combinations thereof.
  • Fig. 7 is a flowchart illustrating a method for assigning locations to mobile platforms. The method starts at Step 700.
  • Step 702 provides a site table cross-referencing media units to geographic locations. In one aspect, the geographic locations are stationary or parking locations.
  • Step 704 accepts media unit requests. Typically, the requests are from mobile media units, as described in detail above (Fig. 2).
  • Step 706 assigns geographic parking locations to media units in response to the assignment requests.
  • Step 708 transmits assigned geographic locations to media units.
  • Step 710 enables a media projection subsystem and/or a communication subsystem at the assigned geographic location. In one aspect, Step 708 verifies the media unit location.
  • both a first media unit and a second media unit submit requests for the same (first) geographic location in Step 704.
  • Step 706 a decision is made to assign the first geographic location to the first media unit (but not the second media unit).
  • Fig. 8 is a flowchart illustrating a method for locally boosting cellular telephone network coverage.
  • the method starts at Step 800.
  • Step 802 monitors cellular telephone network coverage in a first region serviced by at least a first base station.
  • Step 804 provides a mobile media unit with an attached publically accessible cellular telephone booster.
  • a targeting subsystem directs the mobile media unit to a first geographic location in the first region.
  • Step 808 establishes a cellular telephone connection between a cellular telephone equipped user device located in the first region or nearby the first region. Typically, the connection is established to the booster because the user device has a poor or non-existent connection to the first base station.
  • the cellular telephone booster transceives cellular communications between the user device and the first base station.
  • the mobile media unit reports its geographic location in Step 812.
  • the mobile media unit enables a media projection subsystem and/or a publically accessible AP at the first geographic location.

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Abstract

Un système de centre d'échange de distribution multimédia est pourvu d'un sous-système de sélection de site ayant une table de sites listant une pluralité d'emplacements géographiques potentiels, ainsi qu'une interface destinée à accepter des sélections de localisation géographique pondérées en valeur et à fournir un signal d'activation multimédia à une unité multimédia en réponse à l'emplacement géographique sélectionné, de sorte qu'un message multimédia est affiché à l'emplacement géographique sélectionné. Les unités multimédia peuvent être fixes ou mobiles. Les emplacements de listes de tables de sites peuvent être des emplacements fixes établis, des itinéraires de déplacement prédéterminés ou des itinéraires de déplacement non prédéterminés. Un sous-système de message multimédia comprend une table de messages listant une pluralité de messages multimédias, et une interface destinée à accepter des sélections de message multimédia et à fournir le signal d'activation de message multimédia pour un message multimédia sélectionné, à l'unité multimédia. Dans certains aspects, le sous-système de message multimédia présente une interface destinée à transmettre le message multimédia sélectionné à l'unité multimédia.
PCT/US2023/067665 2022-06-02 2023-05-31 Centre d'échange multimédia WO2023235731A1 (fr)

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Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20120089410A1 (en) * 1999-11-22 2012-04-12 Accenture Global Services Limited System, method and article of manufacture for enhanced visibility during installation management in a network- based supply chain environment
US8862500B1 (en) * 2009-02-17 2014-10-14 Amazon Technologies, Inc. Automated billboard tagging and selling
US20200374587A1 (en) * 2017-06-19 2020-11-26 Hulu, LLC Geo-Fencing of Media Content Using Distribution Areas in a Database
US20210264473A1 (en) * 2018-12-14 2021-08-26 Productive Application Solutions, Inc. Mobile Media Wallscape Projector

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20120089410A1 (en) * 1999-11-22 2012-04-12 Accenture Global Services Limited System, method and article of manufacture for enhanced visibility during installation management in a network- based supply chain environment
US8862500B1 (en) * 2009-02-17 2014-10-14 Amazon Technologies, Inc. Automated billboard tagging and selling
US20200374587A1 (en) * 2017-06-19 2020-11-26 Hulu, LLC Geo-Fencing of Media Content Using Distribution Areas in a Database
US20210264473A1 (en) * 2018-12-14 2021-08-26 Productive Application Solutions, Inc. Mobile Media Wallscape Projector

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