WO2023213137A1

WO2023213137A1 - Industrial internet-based data searching method and apparatus, device and storage medium

Info

Publication number: WO2023213137A1
Application number: PCT/CN2023/080674
Authority: WO
Inventors: 王勇; 王军玲; 任涛林; 刘合艳; 周志勇
Original assignee: 卡奥斯工业智能研究院(青岛)有限公司; 海尔数字科技(青岛)有限公司; 卡奥斯物联科技股份有限公司
Priority date: 2022-05-05
Filing date: 2023-03-10
Publication date: 2023-11-09
Also published as: CN114780579A

Abstract

The present application discloses an industrial internet-based data searching method and apparatus, a device and a storage medium. The method comprises: in response to a selection operation on a query control in an application interface, displaying a thermodynamic distribution diagram and prompt information of a preset region, wherein the thermodynamic distribution diagram comprises candidate sub-regions of a preset region, the thermodynamic distribution diagram is configured to represent the distribution condition of the total demand user quantity of the candidate sub-regions, and the prompt information is configured to indicate the selection of a target sub-region from the candidate sub-regions according to the thermodynamic distribution diagram; and obtaining a target sub-region selected from the candidate sub-regions, and searching and displaying a demand user quantity of at least one electrical device of the target sub-region.

Description

Data search methods, devices, equipment and storage media based on industrial Internet

This application claims priority to the Chinese patent application with application number 202210482411.3, which was submitted to the China Patent Office on May 5, 2022. The entire content of the above application is incorporated into this application by reference.

Technical field

This application relates to the field of computer technology, for example, to a data search method, device, equipment and storage medium based on the industrial Internet.

Background technique

In a marketing scenario based on the industrial Internet, marketers can push some relevant advertisements to users based on the user's historical data (for example, the user's historical purchase data or historical browsing data on a sales website). For example, manufacturers of electrical equipment can push advertisements for some industrial products related to electrical equipment to users based on their historical data.

Contents of the invention

Embodiments of the present application provide a data search method, device, equipment and storage medium based on the industrial Internet.

In the first aspect, this application provides a data search method based on the industrial Internet, including: in response to the selection operation of the query control in the application interface, displaying the thermal distribution map and prompt information of the preset area; the thermal distribution map includes the preset Candidate sub-regions of the region, and the heat distribution map is set to represent the distribution of the total demand of users in the candidate sub-region; the prompt information is set to indicate that the target sub-region is selected from the candidate sub-regions based on the heat distribution map; obtained from the candidate sub-region In the selected target sub-area, find and display the user demand for at least one electrical device in the target sub-area.

In the second aspect, this application provides a data search device based on the industrial Internet, including: a display module and a search module;

The display module is configured to display the heat distribution map and prompt information of the preset area in response to the selection operation of the query control in the application interface; the heat distribution map includes candidate sub-areas of the preset area, and the heat distribution map is set to represent the candidate The distribution of the total demand for users in the sub-region; the prompt information is set to indicate the selection of the target sub-region from the candidate sub-regions based on the heat distribution map;

The search module is configured to obtain the target sub-area selected from the candidate sub-area, and find and display the demand user volume of at least one electrical device in the target sub-area.

In the third aspect, this application provides a data search device based on the industrial Internet, including a memory, Processor, bus and communication interface; the memory is configured to store computer execution instructions, and the processor and the memory are connected through the bus; when the data search device based on the Industrial Internet is running, the processor executes the computer execution instructions stored in the memory, so that the computer execution instructions based on the Industrial Internet The data search device executes the industrial Internet-based data search method provided in the above first aspect.

In a fourth aspect, this application provides a computer-readable storage medium. Instructions are stored in the computer-readable storage medium. When the computer executes the instructions, the computer is caused to execute the data search method based on the industrial Internet as provided in the first aspect.

In a fifth aspect, the present application provides a computer program product, which includes computer instructions. When the computer instructions are run on a computer, the computer executes the industrial Internet-based data search method as provided in the first aspect.

Description of the drawings

Figure 1 is a schematic flow chart of an industrial Internet-based data search method provided by an embodiment of the present application;

Figure 2 is a schematic diagram of an application interface provided by an embodiment of the present application;

Figure 3 is a schematic flow chart of another data search method based on the industrial Internet provided by the embodiment of the present application;

Figure 4 is a schematic structural diagram of an industrial Internet-based data search device provided by an embodiment of the present application;

Figure 5 is a schematic structural diagram of an industrial Internet-based data search device provided by an embodiment of the present application.

Detailed ways

As the number of Internet users gradually increases, marketers need to spend a lot of time identifying user groups that need marketing from a wide range of user groups, and the marketing effect is also very poor.

In response to the above situation, embodiments of the present application provide a data search method, device, equipment and storage medium based on the industrial Internet.

The industrial Internet-based data search method, device, equipment and storage medium provided by the embodiments of the present application are described below with reference to the accompanying drawings.

The term "and/or" in this article is just an association relationship that describes related objects, indicating that three relationships can exist. For example, A and/or B can mean: A exists alone, A and B exist simultaneously, and they exist alone. B these three situations.

The terms “first” and “second” in the description of this application and the drawings are used to distinguish different objects, or to distinguish different processes on the same object, rather than to describe a specific order of objects.

Furthermore, references to the terms "including" and "having" and any variations thereof in the description of this application are intended to cover non-exclusive inclusion. For example, a process, method, system, product or device that includes a series of steps or units is not limited to the listed steps or units, but optionally includes other unlisted steps or units, or optionally also includes Includes other steps or units that are inherent to such processes, methods, products, or devices.

It should be noted that in the embodiments of this application, words such as "exemplary" or "for example" are used to represent examples, illustrations or explanations. Any embodiment or example described as "exemplary" or "such as" in the embodiments of the application is not to be construed as preferred or advantageous over other embodiments or examples. Rather, use of the words "exemplary" or "such as" is intended to present the concept in a concrete manner.

In the description of this application, unless otherwise stated, the meaning of "plurality" means two or more.

However, with the gradual increase of Internet users, in some marketing methods, marketers need to spend a lot of time to identify the user groups that need marketing from a wide range of user groups, and the marketing effect is also very poor.

In view of the situation existing in the above related technologies, embodiments of this application provide a data search method based on the industrial Internet. Through this method, marketers can clearly understand the users who need to be marketed in each candidate sub-area from the heat distribution map. distribution, so that candidate sub-areas corresponding to the user groups to be marketed can be quickly targeted. In addition, marketers can also understand the needs of user groups in each candidate sub-area for different types of electrical equipment through selection operations in the heat distribution map, which makes it easier to formulate more precise marketing strategies and improve marketing effects.

The industrial Internet-based data search method provided by the embodiments of this application can be applied to an industrial Internet-based data search device. The industrial Internet-based data search device may be a service terminal, or a chip processing system in a service terminal, etc.

Among them, the service terminal can be a mobile phone, a tablet computer, a desktop computer, a laptop computer, a notebook computer, an ultra-mobile personal computer (UMPC), a handheld computer, a netbook, or a personal digital assistant (personal digital assistant). , PDA), wearable Different types of terminals such as electronic equipment and virtual reality equipment.

The data search method based on the industrial Internet provided by the embodiments of this application can be applied in the marketing scenario of electrical equipment, and the service terminal can be a terminal used by marketers of electrical equipment. For example, the service terminal may be installed with an application (Application, APP) for marketing, and the service terminal may perform a query control selection operation based on the marketer's selection of the query control in the application interface of the marketing APP while the marketer is using the marketing APP. The heat distribution map and prompt information of the preset area are displayed; and the target sub-area selected by the marketer from the candidate sub-area can be obtained, and the demand user volume of at least one electrical device in the target sub-area can be found and displayed.

The data search method based on the industrial Internet provided by the embodiment of the present application will be described below with reference to the accompanying drawings.

Referring to Figure 1, the data search method based on the industrial Internet provided by the embodiment of the present application may include S101-S102:

S101. In response to the selection operation of the query control in the application interface, display the heat distribution map and prompt information of the preset area.

For example, the application interface of the marketing APP may be provided with multiple functional controls. In the embodiment of the present application, a query control for triggering the display of the heat distribution map may be added to the control area where the multiple functional controls are located. It can be understood that in actual applications, the query control can also be added to the application interface of other APPs, such as sales APPs, management APPs, and after-sales service APPs for electrical equipment. The embodiments of this application are not limited to this. .

Marketers can perform selection operations such as clicking, long pressing, or sliding on the query control in the application interface based on actual marketing needs. For example, when a new product of a certain electrical equipment is launched, it is necessary to determine the user group for marketing the electrical equipment. At this time, the marketer can trigger the display of the heat distribution map by selecting the query control, so that the heat distribution map can be displayed based on the heat distribution. Figure 1: Quickly identify the user groups for marketing this type of electrical equipment. For another example, on some special dates (for example, some specific shopping festivals), it is necessary to determine the user groups for marketing of various electrical equipment. At this time, marketers can also trigger the display of heat distribution maps by selecting the query control.

Among them, the heat distribution map can include candidate sub-areas of the preset area, and the heat distribution map is used to represent the distribution of total demand users in the candidate sub-areas; the prompt information displayed in the application interface is used to instruct users to follow the heat distribution Figure selects a target sub-region from candidate sub-regions.

The preset area may be a predetermined area. For example, the preset area may be an area corresponding to a city or an administrative district. Candidate sub-regions can be multiple sub-regions divided into preset regions based on predetermined rules. For example, in practical applications, a candidate sub-region can be a community. area.

The heat distribution map of the preset area may be a regional map of the preset area, and the distribution of the total user demand for electrical equipment in each candidate sub-region is displayed on the area map of the preset area. For example, referring to Figure 2, a schematic interface diagram of an application interface is provided. As shown in Figure 2, the application interface includes a first display area and a second display area. The first display area is used to display the heat distribution map, and the second display area is used to display prompt information. In Figure 2, a region map of the preset region is displayed in the first display area. In the region map of Figure 2, there are a total of 7 candidate sub-regions A, B, C, D, E, F and G. At the reference position of each candidate sub-region (for example, it can be the positioning point of each candidate sub-region in the regional map), an icon can be added to each candidate sub-region. In each icon, the impact of the candidate sub-region on the electrical equipment can be The total number of users required is marked. As shown in Figure 2, the total demand for electrical equipment in the seven candidate sub-regions A, B, C, D, E, F and G are 25, 34, 46, 13, 47, 66 and 25 respectively. It can be seen that in Figure 2, by marking the total user demand for electrical equipment in each candidate sub-region on the regional map, the marked regional map is the thermal distribution map in the embodiment of the present application.

In an example, in practical applications, in order to more clearly display the distribution of the total demand for electrical equipment in each candidate sub-region, the levels can be divided according to the number of total demand users. For example, the first level can correspond to From 1 to 10 people, the second level can correspond to 11 to 20 people, the third level can correspond to 21 to 50 people, and the fourth level can correspond to more than 50 people. Then the level corresponding to the total user demand for electrical equipment in each candidate sub-area can be determined according to the rules of the level division. In the heat distribution map, the icons of candidate sub-areas of different levels can correspond to different colors or different shapes.

For example, as shown in Figure 2, the second display area may display a prompt message "Please enter the search target sub-area here."

In one example, the embodiment of the present application can obtain the thermal distribution map in the following manner: based on the predicted number of repurchase users and the predicted number of new users of each electrical device in at least one electrical device in the candidate sub-region, determine the number of new users of the candidate sub-region. The demand for users of each type of electrical equipment; based on the demand for users of each type of electrical equipment in the candidate sub-region and the number of active users in the candidate sub-region, determine the total demand for users in the candidate sub-region; based on the total demand for users in the candidate sub-region Measure the amount and regional map of the preset area to obtain the thermal distribution map.

Among them, the predicted number of repurchase users can be determined based on the regional coefficient of the candidate sub-region and the total number of regional associated users, as well as the historical purchase data and/or historical maintenance data of each electrical equipment of the associated users of the candidate sub-region, and the predicted number of new users Determined based on the historical browsing data of each electrical device of the associated user of the candidate sub-area.

For example, in one implementation, the predicted number of repurchasing users of each electrical device can be calculated by The following expression is determined: the current number of predicted repurchase users of electrical equipment = the total number of regional associated users * regional coefficient * the current repurchase rate of electrical equipment + the predicted number of repair households. The number of users in demand for each type of electrical equipment can be determined by the following expression: the number of users in demand for the current electrical equipment = the number of predicted repurchase users of the current electrical equipment + the number of predicted new users of the current electrical equipment. The total demand for users in the candidate sub-region can be determined by the following expression: the total demand for users in the candidate sub-region = the cumulative value of the demand for users of each electrical device in the candidate sub-region + the number of active users in the candidate sub-region.

The total number of area-associated users can be the number of permanent residents or permanent households in the current candidate sub-region. The area coefficient of the candidate sub-area may be a parameter determined in advance. For example, the candidate sub-region can be a community, and the area coefficient can be a coefficient determined according to the construction year of the community. For example, the area coefficient of a community with a construction year of 0 to 2 years can be 3, and the area coefficient of a community with a construction year of 2 to 5 years. The area coefficient can be 1.5, the area coefficient of a community with a construction year of 5 to 10 years can be 1, and the area coefficient of a community with a construction year of more than 10 years can be 0.5.

The current electrical equipment repurchase rate may be determined based on the historical purchase data of the current electrical equipment of the associated users of the candidate sub-region. For example, for each associated user in the candidate sub-region, the purchase period of the current electrical equipment can be obtained from its historical purchase data. For example, when the purchase period is 1 to 3 years, the current electrical equipment repurchase rate can be determined. 0.05. When the purchase period is 3 to 5 years, the current repurchase rate of electrical equipment can be determined to be 0.1. When the purchase period is more than 5 years, the current repurchase rate of electrical equipment can be determined to be 0.3.

The predicted number of repair households of the current electrical equipment can be determined based on the historical maintenance data of the current electrical equipment of the associated users in the candidate sub-region. For example, among the associated users in the candidate sub-region, the number of users who have repaired the current electrical equipment more than twice within a year can be determined as the predicted number of households that repair the current electrical equipment.

The predicted number of new users of the current electrical device may be determined based on the historical browsing data of the current electrical device of the associated users of the candidate sub-region. For example, among the associated users in the candidate sub-region, the number of users who have browsed the current electrical equipment more than twice on major shopping websites within one year can be determined as the predicted number of new users of the current electrical equipment. In practical applications, the user's identity can be identified through the user's Personally Identifiable Information (PII) or User Identification (UID).

The number of active users in the candidate sub-region can be determined based on the historical purchase data of various electrical equipment by the associated users of the candidate sub-region. For example, among the associated users of the candidate sub-region, the number of users who have purchased electrical equipment more than twice on major shopping websites within 60 days can be determined as the number of active users of the candidate sub-region. These users may communicate with each other. Potential users of electrical equipment.

After determining the total demand of users in each candidate sub-region in the preset area, the total demand of users in each candidate sub-region can be marked on the regional map of the preset area to obtain a heat distribution map.

S102. Obtain the target sub-region selected from the candidate sub-region, and find and display the user demand for at least one electrical device in the target sub-region.

Since there are many types of electrical equipment, different users have different needs for different types of electrical equipment. In the embodiment of the present application, the user demand quantity of at least one electrical device in the target sub-region can also be found and displayed based on the target sub-region selected by the user from the candidate sub-region. In this way, it is convenient for marketers to determine the demand for different types of electrical equipment by the user groups corresponding to the target sub-area based on the number of users of each type of electrical equipment in the target sub-area, so that they can formulate products based on the needs of the user groups in the target sub-area. A more precise marketing strategy.

In one embodiment, the embodiment of the present application can obtain the target sub-region selected from the candidate sub-region in the following manner: obtain the target sub-region selected from the preset region, and enlarge and display the target sub-region corresponding to the target sub-region in the application interface. Partial heat distribution map; obtain the target sub-region selected from the candidate sub-regions within the target sub-region.

The partial thermal distribution map includes candidate sub-regions of the target sub-region, and the partial thermal distribution map is used to characterize the distribution of total demand users in the candidate sub-regions within the target sub-region.

In actual applications, the number of candidate sub-regions in the preset area may be large. If the complete heat distribution map is displayed in the application interface, it may not be able to clearly represent the distribution of total demand users in each candidate sub-region. For example, the total number of required users displayed in the icons of each candidate sub-region in Figure 2 may overlap or even be blurred. Therefore, the embodiment of the present application can further divide the preset area into multiple sub-areas, and then plan each candidate sub-area into different sub-areas. In this way, the partial heat distribution map corresponding to each sub-region can be enlarged and displayed according to the user's needs, thereby clearly presenting the distribution of the total demand for users in each candidate sub-region.

For example, the preset area can be a certain city, and the candidate sub-areas can be various districts in the city. The embodiment of this application can divide the preset area into multiple sub-areas based on the location of the sales store of the electrical equipment. One sales store corresponds to one sub-area. Then, each community can be divided into multiple sub-areas based on the distance between each community and each sales store. Planning is divided into sub-regions, and one community belongs to one sub-region.

In one embodiment, in the embodiment of the present application, the target sub-region corresponding to the target position can be determined in response to the user's input operation or click operation on the target position in the heat distribution map; or, the heat distribution map can be obtained at least one zoom-in operation and drag-and-drop operation, and determine the target sub-region from the preset area based on at least one zoom-in operation and drag-and-drop operation.

In one implementation, the user can input the target position in the second display area shown in Figure 2 (than For example, the target location can be the location of a sales store of electrical equipment). The data search device based on the industrial Internet will find the target sub-area corresponding to the target location in the heat distribution map, and then enlarge the target sub-area in the application interface. The corresponding partial thermal distribution map.

In another implementation, the user can click on the target location in the regional map shown in Figure 2 (for example, the target location can be any location in the regional map), and the data search device based on the Industrial Internet will search in the thermal Find the target sub-area where the target location is located in the distribution map, and then enlarge and display the partial thermal distribution map corresponding to the target sub-area in the application interface.

In another implementation, the user can zoom in on any location in the regional map shown in Figure 2, and the data search device based on the industrial Internet will enlarge and display the partial thermal distribution map corresponding to the location in the thermal distribution map. After that, the user can drag and drop part of the heat distribution map. The data search device based on the industrial Internet can pan the display position of the heat distribution map in the application interface based on the user's drag operation, and will display the heat distribution map in the application interface. The sub-region is determined as the target sub-region.

In one embodiment, after determining the demand for users of each electrical equipment in the candidate sub-region, the industrial Internet-based data search method provided by the embodiment of the present application may also include: comparing the candidate sub-region with the demand for each electrical equipment. The corresponding relationship between the number of users is stored in the marketing database; correspondingly, the demand for users of at least one electrical device in the target sub-area can be found and displayed in the following way: Based on the target sub-area, search for each type of electrical equipment corresponding to the target sub-area in the marketing database The demand for electrical equipment is measured and displayed.

In practical applications, the marketing database can be a dynamically updated database. The data search device based on the industrial Internet can re-determine the demand for users of each electrical equipment in the candidate sub-area at certain intervals, and then based on the re-determined candidate sub-area The marketing database is updated based on the user demand for each type of electrical equipment. In this way, the accuracy of marketing can be improved and the marketing effect can be improved.

In one embodiment, the industrial Internet-based data search method provided by the embodiment of the present application may also include: in response to the selection operation of the interactive control in the application interface, displaying at least one interactive partition; obtaining the selection or input in each interactive partition The interaction time, interaction sub-area and interaction content; when it is determined that the interaction time is reached, the interaction content is sent to the user terminal corresponding to the associated user of the interaction sub-area.

The interactive sub-region can be any candidate sub-region in the preset region. The interactive content can include marketing time and content related to marketing products, and the interaction time can be earlier than the marketing time.

In one implementation, the interactive control may be a control set in the control area of the application interface of the marketing APP. In another implementation, the interactive control may also be a control displayed in the surrounding area of the heat distribution map.

In the embodiment of this application, not only can the heat distribution map be used to clearly display to marketers the distribution of users who need to be marketed in each candidate sub-area, but it can also support marketers in sending interactive content to the user groups to be marketed. In this way, marketers can save time spent on marketing and improve marketing results.

In one embodiment, after obtaining the target sub-region selected from the candidate sub-region, the data search device based on the industrial Internet can also display the associated user list control of the candidate sub-region; in response to the selection operation of the associated user list control, Display the associated user list of the candidate sub-region; obtain the target user selected from the associated user list and determine the user tag corresponding to the target user; call the preset matching model to determine the type of electrical equipment corresponding to the user tag;

Among them, the preset matching model is trained based on the sample user label and the sample electrical equipment type of the sample user label. User tags may be tags determined in advance based on the needs of different users for electrical equipment. For example, user tags may include: technology tags, health tags, practical tags, etc. Users with technology labels tend to like artificial intelligence electrical equipment, users with health labels tend to like electrical equipment that does not cause radiation to the human body, and users with practical labels tend to like electrical equipment with high cost performance. In practical applications, tags can be divided based on the user's historical purchase data and historical browsing data.

In order to improve the accuracy of marketing, in the embodiment of this application, the type of electrical equipment corresponding to the user's user tag can also be determined based on the preset matching model. This can facilitate marketers to accurately push the electrical equipment based on the user's preference for the electrical equipment.

Based on the above description, in the data search method based on the industrial Internet provided by the embodiment of the present application, the thermal distribution map of the preset area can be displayed in response to the selection operation of the query control in the application interface. The thermal distribution map can represent the preset area. The distribution of total demand users in each candidate sub-region in the region. In this way, marketers can quickly identify candidate sub-areas with a larger total demand for users based on the distribution of total user demand in each candidate sub-area in the heat distribution map, and formulate marketing strategies for this candidate sub-area. In addition, in the embodiment of the present application, the demand user volume of at least one electrical device in the target sub-region can also be searched and displayed based on the target sub-region selected from the candidate sub-region. In this way, it is convenient for marketers to determine the demand for different types of electrical equipment by the user group corresponding to the target sub-area based on the demand for users of at least one type of electrical equipment in the target sub-area, so that the user groups in the target sub-area can formulate plans according to the needs. A more precise marketing strategy. It can be seen that through the embodiments of this application, marketers do not need to spend a lot of time to determine the user groups that need to be marketed. They can clearly understand the distribution of users that need to be marketed in each candidate sub-area directly from the heat distribution map, thereby Can quickly target candidate sub-areas corresponding to user groups to be marketed. Marketers can also use heat maps to The selection operation in each candidate sub-region understands the needs of user groups for different types of electrical equipment, which makes it easier to formulate more precise marketing strategies and improve marketing effects.

In one embodiment, as shown in Figure 3, this embodiment of the present application also provides a data search method based on the industrial Internet, including S301-S306:

S301. Determine the number of demand users for each electrical device in the candidate sub-region based on the predicted number of repurchase users and the predicted number of new users of each electrical device in at least one electrical device in the candidate sub-region.

S302. Based on the user demand of each electrical device in the candidate sub-region and the active users of the candidate sub-region, determine the total demand user volume of the candidate sub-region.

S303. Obtain a heat distribution map based on the total demand for users in the candidate sub-region and the regional map of the preset region.

S304. In response to the selection operation of the query control in the application interface, display the heat distribution map and prompt information of the preset area.

S305. Obtain the target sub-area selected from the preset area, and enlarge and display the partial thermal distribution map corresponding to the target sub-area in the application interface.

S306. Obtain the target sub-region selected from the candidate sub-regions in the target sub-region, and find and display the user demand for at least one electrical device in the target sub-region.

The embodiment of the present application also provides an industrial Internet-based data search system. The industrial Internet-based data search device provided by the embodiment of the present application can be applied to the industrial Internet-based data search system. The data search system based on the Industrial Internet can include edge layer servers, Infrastructure as a Service (IaaS) layer servers, Platform as a Service (PaaS) layer servers, and Software as a Service ( Software-as-a-service, SaaS) layer server.

The industrial Internet-based data search device may be a SaaS layer server in the industrial Internet-based data search system.

For example, the edge layer server is used to collect data. For example, it can collect users' historical purchase data, historical maintenance data, and historical browsing data. It can also collect product data of various types of electrical equipment for sale, etc., and deduplicate the collected data. and data fusion.

The IaaS layer server is used to store data collected by the edge layer server, and provides data storage modes and data query modes such as public cloud, private cloud, and hybrid cloud.

The PaaS layer server can perform data cleaning and matching on the data stored by the IaaS layer server, establish a user information collection for each user, which is used to store the user's multi-dimensional information, and can perform user evaluation on the user based on the user's multi-dimensional information. The division of labels can be done based on user labels later. Training of preset matching models. In practical applications, the PaaS layer server can also train other models, such as user activity models, based on the data stored by the IaaS layer server.

The SaaS layer server can provide heat distribution maps to users based on the data stored by the IaaS layer server and the model trained by the PaaS layer server, or push interactive content to the user terminal.

As shown in FIG. 4 , this embodiment of the present application also provides a data search device based on the industrial Internet. The device may include: a display module 11 and a search module 21 .

Among them, the display module 11 executes S101 in the above method embodiment, and the search module 21 executes S102 in the above method embodiment.

For example, the display module 11 is configured to display the heat distribution map and prompt information of the preset area in response to the selection operation of the query control in the application interface; the heat distribution map includes candidate sub-areas of the preset area, and the heat distribution map is set In order to characterize the distribution of total demand users in the candidate sub-region; the prompt information is set to indicate selecting the target sub-region from the candidate sub-region based on the heat distribution map;

The search module 21 is configured to obtain the target sub-region selected from the candidate sub-regions, and search and display the user demand for at least one electrical device in the target sub-region.

In one embodiment, the search module 21 is configured as:

Obtain the target sub-region selected from the preset area, and enlarge the partial thermal distribution map corresponding to the target sub-region in the application interface; the partial thermal distribution map includes candidate sub-regions of the target sub-region, and the partial thermal distribution map is set to Characterize the distribution of total demand users in candidate sub-regions within the target sub-region;

Get the target sub-region selected from the candidate sub-regions within the target sub-region.

In one embodiment, the search module 21 is configured as:

In response to an input operation or click operation on the target position in the heat distribution map, determine the target sub-region corresponding to the target position;

Alternatively, obtain at least one zoom operation and at least one drag operation on the heat distribution map, and determine the target sub-region from the preset area based on the at least one zoom operation and at least one drag operation.

In an embodiment, the industrial Internet-based data search device provided by this application may also include: a determination module;

The determination module is configured to determine the number of users in demand for each type of electrical equipment in the candidate sub-region based on the predicted number of repurchasing users and the predicted number of new users of each type of electrical equipment in the candidate sub-region; predict the number of repurchasing users. The amount is determined based on the regional coefficient of the candidate sub-region and the total number of regional associated users, as well as the historical purchase data and/or historical maintenance data of each electrical equipment of the associated users in the candidate sub-region; the predicted new user volume is based on the associated users of the candidate sub-region historical browsing data for each electrical device Certainly;

The determination module is also configured to determine the total demand of users in the candidate sub-region based on the demand of users of each electrical device in the candidate sub-region and the number of active users in the candidate sub-region;

The determination module is also configured to obtain a heat distribution map based on the total demand for users in the candidate sub-region and the regional map of the preset region.

In one embodiment, the industrial Internet-based data search device provided by this application may also include a storage module;

The storage module is configured to store the corresponding relationship between the candidate sub-region and the demand users of each electrical equipment in the marketing database after the determination module determines the demand user volume of each electrical equipment in the candidate sub-region;

The search module 21 is configured to search in the marketing database based on the target sub-area the demand for users of each electrical equipment corresponding to the target sub-area and display the demand for users of at least one electrical equipment corresponding to the target sub-area.

In one embodiment, the industrial Internet-based data search device provided by this application may also include an acquisition module and a sending module;

The display module 11 is further configured to display at least one interactive partition in response to a selection operation on the interactive control in the application interface;

The acquisition module is configured to obtain the interaction time, interaction sub-region and interaction content selected or input in each interaction partition; the interaction sub-region is any candidate sub-region in the preset region;

The sending module is configured to send interactive content to the user terminal corresponding to the associated user of the interactive sub-area in response to determining that the interaction time is reached.

In one embodiment, the display module 11 is also configured to display the associated user list control of the candidate sub-region after the acquisition module obtains the target sub-region selected from the candidate sub-region;

The display module 11 is further configured to display the associated user list of the candidate sub-region in response to a selection operation on the associated user list control;

The determination module is also configured to obtain the target user selected from the associated user list and determine the user label corresponding to the target user;

The determination module is also configured to call a preset matching model to determine the type of electrical equipment corresponding to the user label; the preset matching model is trained based on the sample user label and the sample electrical equipment type of the sample user label.

In one embodiment, the storage module is further configured to store the program code of the industrial Internet-based data search device, etc.

As shown in Figure 5, the embodiment of the present application also provides a data search device based on the industrial Internet, including a memory 41, a processor 42 (42-1 and 42-2), a bus 43 and a communication interface 44; the memory 41 is used to Store computer execution instructions, and the processor 42 and the memory 41 are connected through the bus 43; when the industrial Internet-based data search device is running, the processor 42 executes the computer execution instructions stored in the memory 41, so that the industrial Internet-based data search device executes such as The above embodiment provides a data search method based on the industrial Internet.

As an embodiment, the processor 42 may include one or more central processing units (CPUs), such as CPU0 and CPU1 shown in FIG. 5 . And as an embodiment, the data search device based on the industrial Internet may include multiple processors 42, such as the processor 42-1 and the processor 42-2 shown in Figure 5. Each CPU among these processors 42 may be a single-core processor (single-CPU) or a multi-core processor (multi-CPU). Processor 42 here may refer to one or more devices, circuits, and/or processing cores for processing data (eg, computer program instructions).

The memory 41 may be a read-only memory 41 (ROM) or other type of static storage device that can store static information and instructions, a random access memory (random access memory, RAM) or other type that can store information and instructions. Type of dynamic storage device, it can also be electrically erasable programmable read-only memory (EEPROM), compact disc read-only memory (CD-ROM) or other optical disk storage, optical disc Storage (including compressed optical discs, laser discs, optical discs, digital versatile discs, Blu-ray discs, etc.), magnetic disk storage media or other magnetic storage devices, or can be used to carry or store the desired program code in the form of instructions or data structures and can be used by Any other media accessible by a computer, but not limited to this. The memory 41 may exist independently and be connected to the processor 42 through a bus 43 . The memory 41 may also be integrated with the processor 42.

In one embodiment, the memory 41 is used to store the data in the present application and the computer execution instructions corresponding to the software program for executing the present application. The processor 42 can perform various functions of the industrial Internet-based data search device by running or executing software programs stored in the memory 41 and calling data stored in the memory 41 .

Communication interface 44 uses any device such as a transceiver to communicate with other devices or communication networks, such as control systems, radio access networks (RAN), wireless local area networks (WLAN), etc. . The communication interface 44 may include a receiving unit to implement the receiving function, and a sending unit to implement the transmitting function.

Bus 43 may be an industry standard architecture (ISA) bus. line, peripheral component interconnect (PCI) bus or extended industry standard architecture (EISA) bus, etc. The bus 43 can be divided into an address bus, a data bus, a control bus, etc. For ease of presentation, only one thick line is used in Figure 5, but it does not mean that there is only one bus or one type of bus.

As an example, the industrial Internet-based data search device may further include a transceiver, which is used to perform the steps of sending and receiving data, signaling or information under the control of a processor of the industrial Internet-based data search device, for example, Send interactive content to the user terminal corresponding to the associated user in the interactive sub-area.

As an example, the acquisition module in the industrial Internet-based data search device implements the same functions as the receiving unit in Figure 5, and the sending module in the industrial Internet-based data search device implements the same functions as the sending unit in Figure 5. The functions implemented are the same. The search module in the industrial Internet-based data search device implements the same functions as the processor in Figure 5. The storage module in the industrial Internet-based data search device implements the functions as in Figure 5. The memory implements the same function.

As an example, the industrial Internet-based data search device can be a service terminal used to implement data search in a marketing scenario, or it can be a part of the device in the service terminal, for example, it can be a chip system in the service terminal. The chip system is used to support the industrial Internet-based data search device to implement the functions involved in the above method embodiments, for example, receiving, sending or processing the data and/or information involved in the above industrial Internet-based data search method. The chip system includes chips and may also include other discrete devices or circuit structures.

For explanation of the relevant content in this embodiment, reference may be made to the above method embodiments and will not be described again here.

For the convenience and simplicity of description, only the division of the above functional modules is used as an example. In practical applications, the above function allocation can be completed by different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules. To complete all or part of the functions described above. For the working processes of the systems, devices and units described above, reference can be made to the corresponding processes in the foregoing method embodiments, which will not be described again here.

Embodiments of the present application also provide a computer-readable storage medium. Instructions are stored in the computer-readable storage medium. When the computer executes the instructions, the computer is caused to execute the industrial Internet-based data search method provided by the above embodiments.

The computer-readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination thereof. Examples of computer-readable storage media (a non-exhaustive list) include: an electrical connection having one or more conductors, a portable computer Computer disk, hard disk, RAM, ROM, erasable programmable read only memory (EPROM), register, hard disk, optical fiber, CD-ROM, optical storage device, magnetic storage device, or any of the above suitable combination, or any other form of computer-readable storage media known in the art. An exemplary storage medium is coupled to the processor such that the processor can read information from the storage medium and write information to the storage medium. The storage medium may also be an integral part of the processor. The processor and storage medium may be located in an application specific integrated circuit (ASIC). In the embodiments of the present application, the computer-readable storage medium may be any tangible medium containing or storing a program, which may be used by or in combination with an instruction execution system, apparatus or device.

The above computer instructions may be stored in whole or in part on a computer readable storage medium. The computer-readable storage medium may be packaged together with the processor of the industrial Internet-based data search device, or may be packaged separately from the processor of the industrial Internet-based data search device. This application does not limit this.

The storage medium may be a non-transitory storage medium.

The embodiments of this application provide a data search method, device, equipment and storage medium based on the industrial Internet, which can facilitate marketers to quickly identify user groups that need marketing from a wide range of Internet user groups, and can improve marketing effects.

Claims

A data search method based on the industrial Internet, including:

In response to the selection operation of the query control in the application interface, a heat distribution map and prompt information of the preset area are displayed; the heat distribution map includes candidate sub-areas of the preset area, and the heat distribution map is set to represent The distribution of total demand users in the candidate sub-regions; the prompt information is set to indicate selecting a target sub-region from the candidate sub-regions according to the heat distribution map;

The target sub-region selected from the candidate sub-region is obtained, and the demand user volume of at least one electrical device in the target sub-region is found and displayed.
The method according to claim 1, wherein said obtaining the target sub-region selected from the candidate sub-regions includes:

Obtain the target sub-area selected from the preset area, and enlarge and display the partial thermal distribution map corresponding to the target sub-area in the application interface; the partial thermal distribution map includes all the parts of the target sub-area. The candidate sub-region, and the partial heat distribution map is set to represent the distribution of the total demand of users in the candidate sub-region within the target sub-region;

Obtain the target sub-region selected from the candidate sub-regions within the target sub-region.
The method according to claim 2, wherein said obtaining the target sub-area selected from the preset area includes:

In response to an input operation or a click operation on a target position in the heat distribution map, determine the target sub-region corresponding to the target position;

Alternatively, obtain at least one zoom operation and at least one drag operation on the heat distribution map, and determine the target sub-region from the preset area based on the at least one zoom operation and at least one drag operation.
The method according to claim 1, wherein the method obtains the thermal distribution map in the following manner:

Determine the number of users in demand for each type of electrical equipment in the candidate sub-area based on the predicted number of repurchase users and the predicted number of new users of each type of electrical equipment in the at least one type of electrical equipment in the candidate sub-area; the prediction The number of repurchasing users is determined based on the regional coefficient of the candidate sub-region and the total number of regional associated users, as well as at least one of the historical purchase data or historical maintenance data of each electrical equipment of the associated users of the candidate sub-region; The predicted number of new users is determined based on the historical browsing data of each electrical device of the associated user in the candidate sub-area;

Based on the demand user volume of each electrical device in the candidate sub-region and the active user volume of the candidate sub-region, determine the total demand user volume of the candidate sub-region;

Based on the total demand of users in the candidate sub-region and the regional map of the preset region, the obtained Describe the heat distribution diagram.
The method according to claim 4, after determining the user demand of each electrical device in the candidate sub-area, the method further includes:

Store the corresponding relationship between the candidate sub-region and the demand user volume of each electrical device in the marketing database;

The finding and displaying the demand users of at least one electrical device in the target sub-area includes: searching the marketing database for the demand users of each electrical device corresponding to the target sub-area based on the target sub-area. Measure and display the demand user volume of at least one electrical device corresponding to the target sub-area.
The method of claim 1, further comprising:

In response to a selection operation on an interactive control in the application interface, display at least one interactive partition;

Obtain the interaction time, interaction sub-region and interaction content selected or input in the at least one interaction partition; the interaction sub-region is any one of the candidate sub-regions in the preset region;

In response to determining that the interaction time is reached, the interaction content is sent to a user terminal corresponding to an associated user of the interaction sub-area.
The method according to claim 1, after obtaining the target sub-region selected from the candidate sub-regions, the method further includes:

Display the associated user list control of the candidate sub-area;

In response to a selection operation on the associated user list control, display the associated user list of the candidate sub-region;

Obtain the target user selected from the associated user list, and determine the user tag corresponding to the target user;

A preset matching model is called to determine the type of electrical equipment corresponding to the user tag; the preset matching model is trained based on the sample user tag and the sample electrical equipment type of the sample user tag.
A data search device based on the industrial Internet, including:

A display module configured to display a heat distribution map and prompt information of a preset area in response to a selection operation on a query control in the application interface; the heat distribution map includes candidate sub-areas of the preset area, and the heat distribution map The distribution map is set to represent the distribution of the total demand of users in the candidate sub-region; the prompt information is set to indicate selecting a target sub-region from the candidate sub-region according to the heat distribution map;

A search module is configured to obtain the target sub-region selected from the candidate sub-region, and search and display the user demand for at least one electrical device in the target sub-region.
A data search device based on the industrial Internet, including a memory, a processor, a bus and a communication interface; the memory is configured to store computer execution instructions, and the processor and the memory are connected through the bus;

When the industrial Internet-based data search device is running, the processor executes the computer execution instructions stored in the memory, so that the industrial Internet-based data search device executes as described in any one of claims 1-7 Data search method based on industrial Internet.
A computer-readable storage medium in which instructions are stored. When a computer executes the instructions, the computer executes the industrial Internet-based data as described in any one of claims 1-7. Find out how.