WO2023177012A1

WO2023177012A1 - Method and electronic device for providing product information

Info

Publication number: WO2023177012A1
Application number: PCT/KR2022/006167
Authority: WO
Inventors: 장캐서린; 봉재진
Original assignee: 쿠팡 주식회사
Priority date: 2022-03-17
Filing date: 2022-04-29
Publication date: 2023-09-21
Also published as: TW202338702A; KR20230135757A

Abstract

An electronic device, according to various embodiments of the present disclosure, comprises a display, a memory, and a processor. The processor is configured to: in response to a first user input for selecting a specific product from among a plurality of products, provide a detail page of the specific product customized by means of a terminal device of a seller of the specific product; and, in response to a second user input touching one region in the detail page, display a design effect at a location where the second user input has occurred. The detail page includes product information on the specific product, at least one icon, and at least one piece of sticker content, and the attributes of the product information, the attributes of the at least one icon, the at least one piece of sticker content, and the design effect may be configured by means of the terminal device of the seller of the specific product.

Description

Methods and electronic devices for providing product information

This disclosure relates to a method and electronic device for providing information related to an item.

In online stores, users can purchase a variety of products. A user can run an application related to an online store and search for or select a specific product they want to purchase. In the above case, a detail page containing detailed information (e.g. name, price, product information, image, etc.) of a specific product may be provided. In terms of product detail pages, each product's detail page has been provided with a consistent theme regardless of the characteristics of the product or the characteristics of the seller. In the above case, it is not possible to provide a user experience customized for the characteristics of the product or the seller.

The technical solution is to provide a special user experience to consumers by customizing the product detail page to suit the seller (or collaborator) and providing the customized product detail page to the consumer. For example, if the seller of a specific product is an artist (or the artist's agency), various touch interactions related to the artist are provided on the specific product detail page, and content related to the artist such as photo cards or stickers is provided. By doing so, the purpose is to provide a user experience as if opening a fan page or fan diary.

Electronic devices according to various embodiments of the present disclosure may include a display, memory, and a processor. The processor according to various embodiments provides a detailed page of the specific product customized through a terminal device of a seller of the specific product in response to a first user input for selecting a specific product from a plurality of products, and provides the detailed page of the specific product. In response to a second user input touching an area within the page, a design effect is displayed at the location where the second user input occurred, and the detail page includes product information about the specific product, at least one icon, and It includes at least one sticker content, and the properties of the product information, the properties of the at least one icon, the at least one sticker content, and the design effect can be set through a terminal device of the seller of the specific product. .

The processor according to various embodiments may be configured to display the design effect on a path where the third user input occurs in response to a third user input scrolling the detailed page.

The at least one sticker content according to various embodiments is overlaid on a pre-designated location on the detail page, and the pre-designated location may be a different location that does not overlap with the location where the product information is displayed.

The pre-designated location according to various embodiments may be determined based on a heatmap regarding the touches of users who visited the detailed page.

The processor according to various embodiments, in response to a fourth user input of long-touching a specific sticker content among the at least one sticker content, changes the specific sticker content to a movable state, and places the specific sticker content on the specific sticker content. Can be configured to display a shadow effect.

The processor according to various embodiments is configured to move the specific sticker content in response to a fifth user input of dragging and dropping the specific sticker content after changing the specific sticker content to a movable state. It can be.

The processor according to various embodiments may be configured to display a design effect on a path where the fifth user input occurred in response to the fifth user input.

The processor according to various embodiments may be configured not to move the specific sticker content when the fifth user input moves to a position where the product information is displayed.

The product information according to various embodiments includes information about the name, price, rating, and benefits of the specific product, and attributes of the product information may include at least one of size, color, style, and shape.

The at least one icon according to various embodiments may include a purchase icon and an interest registration icon, and properties of the at least one icon may include at least one of color, style, and shape.

The detail page according to various embodiments further includes a plurality of related product icons that can move to the detail pages of a plurality of related products associated with the specific product, and the plurality of related product icons may be displayed in a carousel manner. there is.

A method of providing product information of an electronic device according to various embodiments of the present disclosure includes, in response to a first user input for selecting a specific product among a plurality of products, the specific product customized through the terminal device of the seller of the specific product. Actions that provide product detail pages; and an operation of displaying a design effect at a location where the second user input occurs in response to a second user input touching an area within the detail page, wherein the detail page includes: product information about the specific product; It includes at least one icon and at least one sticker content, and the attributes of the product information, the attributes of the at least one icon, the at least one sticker content, and the design effect are used to select a terminal device of the seller of the specific product. It can be set through.

The method according to various embodiments may further include displaying the design effect on a path where the third user input occurs in response to a third user input scrolling the detailed page.

The method according to various embodiments includes, in response to a fourth user input of long-touching a specific sticker content among the at least one sticker content, changing the specific sticker content to a movable state, and An operation for displaying a shadow effect may be further included.

The method according to various embodiments includes an operation of moving the specific sticker content in response to a fifth user input of dragging and dropping the specific sticker content after changing the specific sticker content to a movable state. More may be included.

The method according to various embodiments further includes, in response to the fifth user input, displaying a design effect on a path where the fifth user input occurred.

According to various embodiments of the present disclosure, a user can be provided with various contents related to the seller by being provided with a product detail page customized by the seller.

1 is a diagram illustrating a system according to various embodiments of the present disclosure.

Figure 2 is a block diagram illustrating an electronic device according to various embodiments of the present disclosure.

Figure 3 is a diagram showing a detail page of a conventional product.

4A, 4B, and 4C are diagrams illustrating product detail pages according to various embodiments of the present disclosure.

5A, 5B, and 5C are diagrams illustrating product detail pages according to various embodiments of the present disclosure.

6A and 6B are diagrams illustrating product detail pages according to various embodiments of the present disclosure.

7A, 7B, and 7C are diagrams illustrating product detail pages according to various embodiments of the present disclosure.

8 is a flowchart of an operation of an electronic device according to various embodiments of the present disclosure.

9 is a flowchart of an operation of an electronic device according to various embodiments of the present disclosure.

Embodiments of the present disclosure are illustrated for the purpose of explaining the technical idea of the present disclosure. The scope of rights according to the present disclosure is not limited to the embodiments presented below or the specific description of these embodiments.

All technical terms and scientific terms used in this disclosure, unless otherwise defined, have meanings commonly understood by those skilled in the art to which this disclosure pertains. All terms used in this disclosure are selected for the purpose of more clearly explaining this disclosure and are not selected to limit the scope of rights according to this disclosure.

Expressions such as “comprising,” “comprising,” “having,” and the like used in the present disclosure are open terms that imply the possibility of including other embodiments, unless otherwise stated in the phrase or sentence containing the expression. It should be understood as (open-ended terms).

The singular forms described in this disclosure may include plural forms unless otherwise stated, and this also applies to the singular forms recited in the claims.

Expressions such as “first” and “second” used in the present disclosure are used to distinguish a plurality of components from each other and do not limit the order or importance of the components.

The term “unit” used in this disclosure refers to software or hardware components such as a field-programmable gate array (FPGA) or an application specific integrated circuit (ASIC). However, “wealth” is not limited to hardware and software. The “copy” may be configured to reside on an addressable storage medium and may be configured to reproduce on one or more processors. Thus, as an example, “part” refers to software components, such as object-oriented software components, class components, and task components, processors, functions, properties, procedures, subroutines, Includes segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables. The functionality provided within components and “parts” may be combined into smaller numbers of components and “parts” or may be further separated into additional components and “parts”.

As used in this disclosure, the expression "based on" is used to describe one or more factors that influence the act or action of decision, judgment, or action described in the phrase or sentence containing the expression, and this expression It does not exclude additional factors that may influence the decision, act or action of judgment.

In this disclosure, when a component is referred to as being “connected” or “connected” to another component, it means that the component can be directly connected or connected to the other component, or as a new component. It should be understood that it can be connected or connected through other components.

Hereinafter, embodiments of the present disclosure will be described with reference to the attached drawings. In the accompanying drawings, identical or corresponding components are given the same reference numerals. Additionally, in the description of the following embodiments, overlapping descriptions of identical or corresponding components may be omitted. However, even if descriptions of components are omitted, it is not intended that such components are not included in any embodiment.

1 is a diagram illustrating a system 10 according to various embodiments of the present disclosure. System 10 may include a server device 110, an electronic device 120, and a terminal device 130. The server device 110 may be a server that operates an application related to an online store. The electronic device 120 may refer to the electronic device 120 of a user (or consumer) who wants to purchase a product using an application related to an online store. The terminal device 130 may refer to the terminal device 130 of a seller who wants to sell a product using an application related to an online store. The electronic device 120 and the terminal device 130 may be devices capable of connecting to the Internet, for example, a mobile phone, a smartphone, a laptop computer, a wearable device, or a HMD.

Referring to FIG. 1, the electronic device 120 and the terminal device 130 according to various embodiments are connected to the server device 110 and a network to transmit and receive various data. The server device 110 may provide information about a plurality of products to the electronic device 120 through an application related to an online store. The user can receive product information about a plurality of products from the server device 110 through an application installed on the electronic device 120 and proceed with a purchase process for a specific product. A seller can sell a specific product through an application installed on the terminal device 130.

FIG. 2 is a block diagram illustrating an electronic device 120 according to various embodiments of the present disclosure.

Referring to FIG. 2 , an electronic device 120 according to various embodiments may include a processor 121, a memory 123, and a display 124. Even if some of the components shown in FIG. 2 are omitted or replaced, there will be no problem in implementing the various embodiments disclosed in this document.

The processor 121 according to various embodiments is a component that can perform operations or data processing related to control and/or communication of each component of the electronic device 120. The processor 121 may be operatively connected to components of the electronic device 120, for example. The processor 121 may load commands or data received from other components of the electronic device 120 into the memory 123, process the commands or data stored in the memory 123, and store the resulting data. there is.

The memory 123 according to various embodiments may store instructions for the operation of the processor 121 described below.

The display 124 according to various embodiments may display various screens based on control of the processor 121. The display 124 may be implemented in the form of a touch sensor panel (TSP) that can recognize the contact or proximity of various external objects (eg, fingers). The touch sensor panel may have various structures and types, and the present disclosure can be applied regardless of the structure and type of the touch sensor panel. The display 124 may include a capacitive sensor to recognize contact or proximity of various external objects. A capacitance sensor may be composed of a plurality of capacitors, and the capacitance sensor may apply an electric signal to the capacitors. A capacitor can charge and discharge charge in response to the application of an electrical signal. When an electrical signal is applied to a capacitor, the capacitor may be charged depending on the magnitude of the voltage of the electrical signal. The display 124 may receive a touch input based on signals collected from the capacitive sensor. For example, the display 124 can receive the user's tap touch, double tap touch, sliding touch, drag & drop touch, and long touch. there is.

The processor 121 according to various embodiments may provide (display) various screens of applications related to an online store through the display 124. For example, when a user executes the application, the processor 121 may display the home screen of the application through the display 124. Users can search for and/or select specific products they wish to purchase in the application. The processor 121 may receive a first user input for selecting a specific product from among a plurality of products. The processor 121 may provide (or display) a detailed page of a specific product through the display 124 in response to the first user input. If the detail page of the specific product is a product customized through the terminal device 130 of the seller of the specific product, the customized detail page of the specific product may be provided. The first user input may be a user input of tapping (touching once briefly) a specific product in the product list. The detailed pages of specific customized products will be described later.

The processor 121 according to various embodiments may receive a second user input that touches an area within a detail page of a specific product. The processor 121 may display a design effect at the location where the second user input occurred in response to the second user input. A design effect may be, for example, an effect that displays a specific image or specific animation for a certain period of time. The design effect may be an effect that displays a designated design, such as a wave effect, or it may be an effect that displays a design set by the seller's terminal device 130. The seller may set a design effect to be displayed in response to the second user input through the terminal device 130. The second user input may be a user input of tapping and touching an area within the details page.

The processor 121 according to various embodiments may receive a third user input for scrolling a detailed page of a specific product. The processor 121 may display a design effect on the path where the third user input occurred in response to the third user input. For example, the processor 121 may display a design effect on a path where the third user input occurs in response to receiving a third user input that scrolls the detail page up or down.

The processor 121 according to various embodiments may receive a fourth user input of long-touching a specific sticker content among at least one sticker content included in the details page. The processor 121 may change the specific sticker content to a movable state in response to the fourth user input. The processor 121 may display a shadow effect on the specific sticker content in response to the fourth user input. For example, in order to change the position of specific sticker content, the user may touch (i.e., long touch) a specific sticker for more than a certain period of time, and the processor 121 may move the specific sticker content. You can change it. In this case, in order to visually recognize the user that the specific sticker is in a movable state, the processor 121 may apply a shadow effect to the specific sticker content. A detailed description of the sticker contents will be provided later.

The processor 121 according to various embodiments may, in response to a fourth user input of long-touching a specific sticker, change the specific sticker content to a movable state and then drag and drop the specific sticker content. Can receive user input. The processor 121 may move the specific sticker content in response to a fifth user input.

The processor 121 according to various embodiments may display a design effect in a path where the fifth user input occurs in response to a fifth user input of dragging and dropping the specific sticker content. A design effect may be, for example, an effect that displays a specific image or specific animation for a certain period of time. Design effects can be set through the seller's terminal device 130.

The processor 121 according to various embodiments may determine not to move the specific sticker content when the fifth user input moves to a position where the product information is displayed. For example, the area where product information is displayed may be set as an area where sticker content cannot be located. In this case, even if a fifth user input to move specific sticker content to the area where product information is displayed is received, the specific sticker content may not be moved.

Figure 3 is a diagram showing a detail page 300 of a conventional product.

Referring to FIG. 3, in applications related to online stores, a consistent theme has been applied to the conventional product detail page 300, regardless of the characteristics of the seller or product. A conventional product detail page 300 may include product information and at least one icon. Product information displayed on the conventional product detail page 300 has been provided to users in consistent color, style, and shape, regardless of the characteristics of the product and seller. In the above case, it was not possible to provide users with a variety of user experiences depending on the characteristics of the seller or specific product.

4A, 4B, and 4C are diagrams illustrating a product detail page 400 according to various embodiments of the present disclosure.

Referring to FIG. 4A, according to various embodiments, for a specific product, a detailed page 400 of the specific product customized through the terminal device 130 of the seller of the specific product may be provided through the display 124. . The seller can directly customize the detail page 400 for a specific product through the terminal device 130. The detail page 400 of a specific product includes a first area 410 where a header 413 and an image (or video) are displayed, a second area 420 where product information is displayed, and a third area 430 related to purchase. It can be composed of .

The detail page 400 of a specific product may include product information about the specific product displayed in the second area 420 and at least one

icon

431 and 432 displayed in the third area 430. Here, the properties of product information and the properties of at least one icon may be set through the terminal device 130 of the seller of a specific product. The detail page 400 of a specific product may further include at least one sticker content (not shown).

When a user executes an application related to an online store, the processor 121 may display the home screen (not shown) of the application through the display 124. Users can search for and/or select specific products they wish to purchase in the application. The processor 121 may receive a first user input for selecting a specific product from among a plurality of products. The processor 121 may provide (display) a detail page 400 of a specific product through the display 124 in response to the first user input.

There may be multiple images (or videos) displayed in the first area 410. To check multiple images, the user can swipe the first area left or right. In this case, an indicator 411 indicating which image is currently displayed may be displayed in the first area 410. The color, size, and style of the first area 410 can be set through the seller's terminal device.

Product information of a specific product may include, for example, information about the name 421, rating 423, price 425, and benefits 427 of the specific product. Attributes of product information may include size, color, style, and shape. Attributes of specific product information may be set through the terminal device 130 of the seller of the specific product. For example, the seller can directly set the size and color of the name 421 of a specific product through the terminal device 130. For example, the seller can directly set the color and style of the rating 423 of a specific product through the terminal device 130. In addition, the attributes of the product information described above can be set in various ways by the seller.

At least one icon included in the detail page 400 of a specific product may include an interest registration icon 431 and a purchase icon 432. Attributes of the at least one icon may include at least one of color, style, and shape. The properties of at least one icon may be set through the terminal device 130 of the seller of a specific product. For example, the seller can directly set the color and shape of the interest registration icon 431 through the terminal device 130. For example, the seller may change the text of the purchase icon 432 or add an image (or video) to the purchase icon 432 through the terminal device 130. The added image (or video) may be an image (or video) related to the seller or a specific product. In addition, the properties of at least one icon described above may be set in various ways by the seller.

A detailed page for a specific product set by the seller may be provided to the user through the electronic device 120. The user can be provided with a detailed page of a customized product through the seller's terminal device 130.

FIGS. 4B and 4C are diagrams illustrating design effects displayed on a detail page 400 of a specific product according to various embodiments of the present disclosure.

Referring to FIGS. 4B and 4C , the processor 121 according to various embodiments may receive a second user input 440 that touches an area of the detail page 400 of a specific product. The processor 121 may display the design effect 450 at the location where the second user input 440 occurred in response to the second user input 440. For example, the design effect 450 may be an effect that displays a specific image or a specific animation for a certain period of time, and may be set through the terminal device 130 of the seller of a specific product. For example, the design effect 450 may be an animation effect in which a logo related to the seller is displayed for a certain period of time (eg, 1 second). According to various embodiments, the design effect 450 may be displayed no matter which area of the detail page 400 of a specific product is touched.

According to various embodiments, when receiving a user input (not shown) of touching a specific icon among at least one icon included in the detail page 400, the processor 121 responds to the user input to achieve the design effect. A design effect (not shown) different from (450) can be displayed. For example, when the processor 121 receives a user input of touching the interest registration icon 431, the processor 121 may display an animation effect in which a heart shape appears and disappears in response to the user input. That is, when receiving a user input by touching the interest registration icon 431, the design effect can be displayed preferentially and interest registration for a specific product can be performed. In other words, design effects according to user input can be displayed preferentially. Of course, the above-described design effects are illustrative and can be set in various forms by the seller.

5A, 5B, and 5C are diagrams illustrating a product detail page 500 according to various embodiments of the present disclosure.

Referring to FIG. 5A , the processor 121 according to various embodiments may provide a detailed page 500 of a specific product customized through the display 124 through the seller's terminal device 130. The detail page 500 of a specific product includes a header 513, a first area 510 that displays an image (or video) about the specific product, a second area 520 that displays product information about the specific product, and a purchase It may include a third area 530 related to . Content that overlaps with the content described in FIG. 4A will be omitted.

The header 513 displayed in the first area 510 may mean an area where a back icon, home screen icon, search icon, and shopping cart icon are displayed. The header 513 may display a back icon, home screen icon, search icon, and shopping cart icon. The color, style, and shape of the header can also be freely set by the seller's terminal device 130.

Product information about a specific product displayed in the second area 520 may include, for example, information about the name, price, rating, and benefits of the specific product. Attributes of product information about a specific product may include at least one of size, color, style, and shape. The attributes of product information regarding a specific product can be freely set by the seller's terminal device 130. Product information about a specific product may further include information about the composition or usage method of the specific product.

The plurality of related product icons 521 may be icons for moving to the detail page of a plurality of related products related to a specific product. Here, the plurality of related products may mean products sold by the same person or company as the seller of the specific product. The plurality of related product icons 521 may be displayed in a carousel format. The carousel method may refer to a method displayed as a slide menu.

Referring to FIGS. 6A and 6B , the processor 121 according to various embodiments may provide a detailed page 600 of a specific product customized through the display 124 through the seller's terminal device 130. The detail page 600 of a specific product may include product information about the specific product, at least one icon, and at least one sticker content 610. Content that overlaps with what was explained previously will be omitted.

At least one sticker content 610 according to various embodiments may mean content in the form of a sticker overlaid on the detail page 600 of a specific product. At least one sticker content 610 can be freely set through the terminal device 130 of the seller of a specific product. At least one sticker content 610 may be overlaid at a predetermined location on the detail page 600. The pre-designated location may be another location that does not overlap with the location where product information is displayed. Here, the location where product information is displayed may mean, for example, a location where the name, price, rating, and benefits of a specific product are displayed. Accordingly, at least one sticker content 610 is displayed in a designated location other than the location where key information about a specific product is displayed, thereby providing a diverse user experience while providing accurate product information to the user.

According to various embodiments, the pre-designated location where at least one sticker content 610 is overlaid may be set through the seller's terminal device 130, but may also be set as a heat map regarding the touches of users who visit the detailed page of a specific product. It may be decided based on . For example, the processor 121 may obtain and store a heat map regarding the touches of users who visited the detail page 600 of a specific product. The processor 121 may determine the area least touched by users among the heatmap regarding the users' touches as the location where at least one sticker content 610 is overlaid.

According to various embodiments, the pre-designated location where at least one sticker content 610 is overlaid may be changed by a specific user. For example, when a user first visits the detail page 600 of a specific product, at least one sticker content 610 may be displayed at a predetermined location set through the seller's terminal device 130. Thereafter, when the user moves at least one sticker content 610, the location where the at least one sticker content 610 was moved may be remembered (stored). When the user revisits the detail page 600 of the specific product, at least one sticker content 610 may be displayed at a location changed by the user, rather than at a location initially set by the seller.

7A, 7B, and 7C are diagrams illustrating a product detail page 700 according to various embodiments of the present disclosure. Specifically, FIGS. 7A to 7C are diagrams illustrating a method of moving one of at least one sticker content displayed on the detail page 700. At least one sticker content can be moved according to user input.

In FIG. 7A , the processor 121 according to various embodiments may receive a fourth user input of long-touching a specific sticker content 711 among at least one sticker content displayed on a detail page 700 of a specific product. The processor 121 may change the specific sticker content 711 to a movable state in response to the fourth user input. The processor 121 may display a shadow effect on specific sticker content 711 in response to the fourth user input. By displaying a shadow effect, the user can visually recognize that the specific sticker content 711 has changed to a movable state. The shadow effect is an effect that appears as if a shadow is created on the specific sticker content 711, and may mean a visual effect as if the sticker content is floating in the air.

The processor 121 according to various embodiments may change the specific sticker content 711 to a movable state and then receive a fifth user input for dragging and dropping the specific sticker content 711. For example, the user may drag and drop the specific sticker content 711 to move the location of the specific sticker content 711 from the position shown in FIG. 7A to the position shown in FIG. 7B. The processor 121 may move specific sticker content 711 in response to the fifth user input.

The processor 121 according to various embodiments may display a design effect on the path where the fifth user input occurred in response to the fifth user input. For example, the processor 121 may display a design effect on a path dragged and dropped by the user. A design effect may be, for example, an effect that displays a specific image or specific animation for a certain period of time. The design effect may be an effect that displays a designated design, such as a wave effect, or it may be an effect that displays a design set by the seller's terminal device 130. When the fifth user input of dragging and dropping is terminated, the specific sticker content 711 may be moved to the location where the fifth user input was terminated and displayed. The changed location of the specific sticker content 711 can be saved and displayed later when the user revisits the detailed page of a specific product.

The processor 121 according to various embodiments may not move the specific sticker content 711 when the fifth user input moves to a position where the product information is displayed. For example, if the location where the drag and drop ends is a location that displays the price of a specific product, it may be determined not to move the specific sticker content 711 and it may be displayed as is in the previous location. In this case, in order to inform the user that the specific sticker content 711 cannot be moved to the location where the product information of the specific product is displayed, the processor 121 determines that the location where the drag and drop ends is that of the specific product. If product information is displayed, vibration may be provided or additional movement warning text may be displayed.

The processor 121 according to various embodiments may delete at least one sticker according to a user's input. For example, when the processor 121 receives a user input for deleting specific sticker content 711 among at least one sticker, the processor 121 may delete the specific sticker content 711 from the detailed page. The user input for deleting specific sticker content 711 may be, for example, a double tap touch. When the specific sticker content 711 is deleted, the processor 121 remembers (stores) these changes and can display them as is when the user revisits the detailed page of a specific product in the future.

FIG. 8 is a flowchart of the operation of the electronic device 120 according to various embodiments of the present disclosure.

Referring to the operation flowchart 800, the processor 121 of the electronic device 120 according to various embodiments may receive a first user input for selecting a specific product from among a plurality of products in operation 810. The processor 121 may receive, for example, a first user input for selecting a specific product on the home screen of an application related to an online store. For example, the processor 121 may receive a first user input for selecting a specific product on a search screen. The first user input may be a tap touch to select a specific product.

The processor 121 according to various embodiments may provide a detailed page of a specific product customized by the terminal device 130 of the seller of the specific product in response to the first user input in operation 820. The detail page may include product information about a specific product, at least one icon, and at least one sticker content. Attributes of product information, attributes of at least one icon, and at least one sticker content may be set through the terminal device 130 of the seller of a specific product.

The processor 121 according to various embodiments may receive a second user input that touches an area within the details page in operation 830. The second user input may be an input of tapping and touching an area within the details page.

The processor 121 according to various embodiments may display a design effect at a location where the second user input occurs in operation 840. A design effect may be, for example, an effect that displays a specific image or specific animation for a certain period of time. The design effect may be an effect that displays a designated design, such as a wave effect, or it may be an effect that displays a design set by the seller's terminal device 130. The design effect can be set through the terminal device 130 of the seller of the specific product.

FIG. 9 is a flowchart of the operation of the electronic device 120 according to various embodiments of the present disclosure.

Referring to the operation flowchart 900, in operation 910, the processor 121 of the electronic device 120 according to various embodiments receives a fourth user input of long-touching a specific sticker content among at least one sticker content in the details page. can do. For example, the processor 121 may receive a fourth user input of long-touching a specific sticker content among at least one sticker content displayed in the details page.

The processor 121 according to various embodiments may change a state in which specific sticker content can be moved in response to the fourth user input in operation 920. The processor 121 may apply a shadow effect to specific sticker content in order to visually recognize the user that the specific sticker content has changed to a movable state.

The processor 121 according to various embodiments may receive a fifth user input for dragging and dropping specific sticker content in operation 930. For example, the processor 121 may receive a fifth user input for moving from location A to location B in order to move a specific sticker from the existing location A to location B.

The processor 121 according to various embodiments may check whether the fifth user input has moved to a position where product information is displayed in operation 940. For example, you can check whether the location where the drag and drop ends is the location where product information is displayed. The location where product information is displayed may mean a location where information about the name, price, rating, and benefits of a specific product (i.e., key information about a specific product) is displayed.

If the fifth user input does not move to the position where the product information is displayed (940-No), branching to operation 950, the processor 121 may move the specific sticker content to the position where the drag and drop ended. . That is, if the location where the drag and drop ends is not the location where the product information is displayed, the processor 121 determines that the specific sticker content can be moved, and can move and display the specific sticker content.

If the fifth user input moves to the position where product information is displayed (940-Yes), branching to operation 960, the processor 121 may not move the specific sticker content to the position where the drag and drop ended. . That is, if the position where the drag and drop ends is the position where product information is displayed, the processor 121 determines that the specific sticker content cannot be moved, and returns to the existing position (where the drag and drop started) without moving the specific sticker content. location) can be displayed as is.

Although this disclosure assumes that there is one detail page for a specific product customized by the seller's terminal device 130, there may be multiple detail pages for the customized specific product. In this case, the processor 121 may provide one of a plurality of detail pages for a specific product based on the user's information. For example, user information may include age, gender, and purchase history. That is, the seller can customize each of a plurality of detailed pages according to the user's information, and the processor 121 may provide a specific detailed page corresponding to the user's information among the detailed pages of a plurality of specific products.

Although the process steps, method steps, algorithms, etc. are described in a sequential order in the flow diagrams shown in FIGS. 8 and 9, such processes, methods, and algorithms may be configured to operate in any suitable order. In other words, the steps of the processes, methods and algorithms described in various embodiments of this disclosure do not need to be performed in the order described in this disclosure. Additionally, although some steps are described as being performed asynchronously, in other embodiments, some such steps may be performed concurrently. Additionally, illustration of a process by depiction in the drawings does not mean that the illustrated process excludes other variations and modifications thereto, and that any of the illustrated process or steps thereof may be used in various embodiments of the present disclosure. It does not imply that more than one is required, nor does it imply that the illustrated process is preferred.

Although the method has been described through specific embodiments, the method can also be implemented as computer-readable code on a computer-readable recording medium. Computer-readable recording media include all types of recording devices that store data that can be read by the computer system 10. Examples of computer-readable recording media may include ROM, RAM, CD-ROM, magnetic tape, floppy disk, and optical data storage devices. In addition, the computer-readable recording medium is distributed in the network-connected computer system 10, so that the computer-readable code can be stored and executed in a distributed manner. And, functional programs, codes, and code segments for implementing the above embodiments can be easily deduced by programmers in the technical field to which this disclosure pertains.

Claims

In electronic devices,

display;

Memory; and

Includes a processor,

The processor,

In response to a first user input for selecting a specific product among a plurality of products, providing a detailed page of the specific product customized through a terminal device of a seller of the specific product,

configured to display a design effect at a location where the second user input occurs in response to a second user input touching an area within the detailed page,

The detail page includes product information regarding the specific product, at least one icon, and at least one sticker content,

The electronic device wherein the properties of the product information, the properties of the at least one icon, the content of the at least one sticker, and the design effect are set through a terminal device of the seller of the specific product.
According to paragraph 1,

The processor,

An electronic device configured to display the design effect on a path where the third user input occurs in response to a third user input scrolling the detailed page.
According to paragraph 1,

The at least one sticker content is overlaid at a predetermined location on the detail page,

The pre-designated location is a different location that does not overlap with the location where the product information is displayed.
According to paragraph 3,

The pre-designated location is,

An electronic device determined based on a heatmap regarding the touches of users who visited the detailed page.
According to paragraph 3,

The processor,

In response to a fourth user input of long-touching a specific sticker content among the at least one sticker content, the electronic device is configured to change the specific sticker content to a movable state and display a shadow effect on the specific sticker content. .
According to clause 5,

The processor,

After changing the specific sticker content to a movable state, the electronic device is configured to move the specific sticker content in response to a fifth user input of dragging and dropping the specific sticker content.
According to clause 6,

The processor,

An electronic device configured to display a design effect in response to the fifth user input, on a path where the fifth user input occurred.
According to clause 6,

The processor,

An electronic device configured not to move the specific sticker content when the fifth user input moves to a position where the product information is displayed.
According to paragraph 1,

The product information includes information about the name, price, rating, and benefits of the specific product,

Attributes of the product information include at least one of size, color, style, and shape.
According to paragraph 1,

The at least one icon includes a purchase icon and an interest registration icon,

An electronic device, wherein the properties of the at least one icon include at least one of color, style, and shape.
According to paragraph 1,

The detail page further includes a plurality of related product icons that can move to a detail page of a plurality of related products associated with the specific product,

The electronic device wherein the plurality of related product icons are displayed in a carousel format.
In a method of providing product information of an electronic device,

In response to a first user input for selecting a specific product from among a plurality of products, providing a customized detail page of the specific product through a terminal device of a seller of the specific product; and

In response to a second user input touching an area within the detailed page, displaying a design effect at the location where the second user input occurred,

The detail page includes product information regarding the specific product, at least one icon, and at least one sticker content,

The method wherein the attributes of the product information, the attributes of the at least one icon, the at least one sticker content, and the design effect are set through a terminal device of the seller of the specific product.
According to clause 12,

In response to a third user input scrolling the detailed page, the method further includes displaying the design effect on a path where the third user input occurred.
According to clause 12,

The at least one sticker content is overlaid at a predetermined location on the detail page,

The method wherein the pre-designated location is a different location that does not overlap with the location where the product information is displayed.
According to clause 14,

In response to a fourth user input of long-touching a specific sticker content among the at least one sticker content, changing the specific sticker content to a movable state and displaying a shadow effect on the specific sticker content. How to.
According to clause 15,

After changing the specific sticker content to a movable state, the method further includes moving the specific sticker content in response to a fifth user input of dragging and dropping the specific sticker content.
According to clause 16,

In response to the fifth user input, the method further includes displaying a design effect on a path where the fifth user input occurred.
According to clause 12,

The product information includes information about the name, price, rating, and benefits of the specific product,

Wherein the attributes of the product information include at least one of size, color, style, and shape.
According to clause 12,

The at least one icon includes a purchase icon and an interest registration icon,

wherein the properties of the at least one icon include at least one of color, style, and shape.
According to clause 12,

The detail page further includes a plurality of related product icons that can move to a detail page of a plurality of related products associated with the specific product,

The method wherein the plurality of related product icons are displayed in a carousel manner.