WO2023115102A1 - Technique d'encapsulation de données - Google Patents

Technique d'encapsulation de données Download PDF

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Publication number
WO2023115102A1
WO2023115102A1 PCT/AU2022/051471 AU2022051471W WO2023115102A1 WO 2023115102 A1 WO2023115102 A1 WO 2023115102A1 AU 2022051471 W AU2022051471 W AU 2022051471W WO 2023115102 A1 WO2023115102 A1 WO 2023115102A1
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WO
WIPO (PCT)
Prior art keywords
video
client
mobile phone
outro
user
Prior art date
Application number
PCT/AU2022/051471
Other languages
English (en)
Inventor
Alan Wayne ENGERT
Original Assignee
Vivod Communications Solutions Pty Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from AU2021904158A external-priority patent/AU2021904158A0/en
Application filed by Vivod Communications Solutions Pty Ltd filed Critical Vivod Communications Solutions Pty Ltd
Publication of WO2023115102A1 publication Critical patent/WO2023115102A1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/70—Information retrieval; Database structures therefor; File system structures therefor of video data
    • G06F16/74—Browsing; Visualisation therefor
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/70—Information retrieval; Database structures therefor; File system structures therefor of video data
    • G06F16/74—Browsing; Visualisation therefor
    • G06F16/743—Browsing; Visualisation therefor a collection of video files or sequences
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G06Q50/18—Legal services
    • G06Q50/186—Estate planning
    • G—PHYSICS
    • G11—INFORMATION STORAGE
    • G11B—INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER
    • G11B27/00—Editing; Indexing; Addressing; Timing or synchronising; Monitoring; Measuring tape travel
    • G11B27/02—Editing, e.g. varying the order of information signals recorded on, or reproduced from, record carriers
    • G11B27/031—Electronic editing of digitised analogue information signals, e.g. audio or video signals
    • G—PHYSICS
    • G11—INFORMATION STORAGE
    • G11B—INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER
    • G11B27/00—Editing; Indexing; Addressing; Timing or synchronising; Monitoring; Measuring tape travel
    • G11B27/02—Editing, e.g. varying the order of information signals recorded on, or reproduced from, record carriers
    • G11B27/031—Electronic editing of digitised analogue information signals, e.g. audio or video signals
    • G11B27/036—Insert-editing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/222—Studio circuitry; Studio devices; Studio equipment
    • H04N5/2222—Prompting

Definitions

  • the present invention relates to a data encapsulation technique applicable to video messages.
  • the Genesis of the present invention is a desire to overcome, or at least ameliorate, the above-mentioned engineering problem.
  • the client’s first mobile phone and the client’s second mobile phone constitute the same mobile phone Brief Description of the Drawings
  • Figs. 1A and IB are sequential portions of a single flow chart illustrating the prior art procedure
  • Fig. 3 is a flow chart illustrating the user enrolment and intro recording procedures
  • Fig. 4 is a flow chart illustrating the outro recording procedures
  • Figs. 5A and 5B are flow charts illustrating the data encapsulation procedures
  • Fig. 6 is a flow chart illustrating re-purposing of the video content
  • Fig. 8 is a flow chart illustrating the procedures of an email campaign
  • Fig. 9 is a flow chart illustrating the procedures of an SMS campaign.
  • step 4 the cameraman visits the practice premises having made a booking so that the practice professional has had a chance to rehearse the professional’s content. Then the cameraman shoots the intro, the rehearsed content and the outro as indicated at steps 5 and 6. Under ideal conditions, this might be shot in a form which does not need much editing, however, normally it is necessary for the cameraman to return to his premises and, in a labour intensive activity, as indicated in step 7, edit the material which then enables the electronic file to be delivered to the practice as indicated at step 11. This enables the practice to store the electronic file(s) as indicated at step 12.
  • the practice decides to send an email to its existing client list as indicated at steps 14 and/or 17.
  • the sending of such an email can take either one of two forms.
  • the email has the video attached.
  • the attached video may be upto 200MB and require a download speed of up to 1.5GB/second. Since there is no universally accepted inbox minimum limit, the client’s inbox may reject the video entirely as indicated at step 15. Even if the client does receive the video, the arrangement suffers from the problem that, as indicated at step 16, the client can download the video and therefore the content cannot be kept out of the public domain.
  • the email can be provided with a link to remote storage accessible via the Internet, for example YOUTUBE.
  • YOUTUBE remote storage accessible via the Internet
  • This suffers from the problem as indicated at step 18 that the client’s attention may be diverted by other material able to be viewed on YOUTUBE.
  • the client and/or a competitor can download the video content.
  • the problem indicated in step 19 is particularly severe in that that a competitor browsing the Internet may come across the video and is then able to download it and take commercially combative steps such as a changed enhanced advertising campaign.
  • the professional practice is able to record the intro and outro utilising a conventional mobile phone 29 (cell phone or handy), and preferably mounted on a tripod 30, or similar stand, utilising the digital host apparatus illustrated in Fig. 2.
  • This apparatus consists of a communications module 2 which is able to converse via the Internet or other publicly accessible communication system with the mobile telephone 29.
  • a central processing unit CPU 15 which is able to communicate with a store of intro videos 4, a store of expert content videos 5, and a store of outro videos 6.
  • these videos are able to be amalgamated so as to form completed videos which are stored in the completed video store 8.
  • the completed videos are able to be disseminated via an email distribution channel 19, an SMS distribution channel 21, various social media sharing channels 23, and other channels 25 including a website and blogs.
  • the digital apparatus 1 includes a store 7 for user details, a store 9 for practice details such as telephone numbers and email addresses, an auto-editing module 11, a re-purposing module 13, a database 15 for email subscriber data, a database 16 for SMS subscriber data, and an analytics engine 17, the operation of all of which will be described in more detail hereafter with reference to the drawings.
  • step 301 the user (a professional) enrols.
  • step 302 the user previews a list of expert content videos that relate to their specific industry and is drawn from the server (1), then selects a relevant topic.
  • step 305 when a specific expert video is selected, the associated opening script (intro) is automatically loaded into an integrated teleprompt function, ready to read and record.
  • step 307 the user can optionally adjust the reading speed and text size of the opening script to suit.
  • step 401 when the review of the intro recording is approved, the associated closing script (outro) is automatically loaded into the integrated teleprompt function, ready to read and record and store in the application software.
  • step 403 the user can again optionally adjust the reading speed and text size of the opening script to suit.
  • step 405 when set, the user selects the Record button to start the script rolling at the pre-adjusted speed and size whilst the device records the user reading the script.
  • step 407 at the end of the script, the user stops the recording to automatically load the outro video for review.
  • the user uploads these following the sequential steps illustrated in Figs. 5A and 5B in preparation for their combination with the selected expert content.
  • the intro and outro videos as well as the associated metadata pertaining to the user and the practice are bundled and encrypted in the mobile device.
  • a secure call is made from the mobile device (29) to a private address in the server (1) to authenticate and identify the user details (7) and their practice details as a valid and current user in the video creation system.
  • the mobile device (29) is instructed to start passing the video payload as packetised data over a private and secured internet channel to the CPU (15). The progress of this activity is displayed to the user as an ascending progress counter.
  • the upload tally counts up to 100% in real time and confirms a ‘completed’ tally confirmation to the user.
  • the user selects ‘Return to Home Screen’.
  • step 601 on receipt of all data packets in the video payload, the intro and outro videos are stored by the CPU (15).
  • step 603 the associated expert content is selected from the expert content video storage (5).
  • step 605 the associated user generated videos are selected from the intro video storage (4) and the outro video storage (6).
  • step 607 the CPU (15) calls the media to the automated edit function (11), along with the metadata related to the user from the user details (7) and practice details (9).
  • step 609 as an asynchronous activity, the CPU (15) creates a new asset record in the completed Video Library (8).
  • step 611 during assembly in the edit process (11), the user’s title, name, credentials and position in the business (7) are superimposed in the intro video at a fixed time, position and for a fixed duration.
  • the practice details (9) are then added to the end of the outro video as a call to action graphic for viewers of the completed video.
  • step 612 on completion of the automated assembly and edit process (11), the master video is re-purposed (13) into a lower resolution version designed for low bandwidth streaming, then added to the new asset record along with a keyframe taken from the topic video.
  • step 613 on successful completion, the user is notified by push notification and email that their packaged and completed video is available and ready for preview in their completed Video Library (8).
  • step 701 on logging into their account, the user can select to preview the completed video.
  • step 703 if the user decides to distribute the video, they can choose from a selection of integrated options.
  • step 704 the user can create an email marketing campaign where there are no size constraints, download options, advertising or recommendations that take the client away from the video.
  • step 705 takes the user to the steps for this campaign (refer Fig. 8).
  • step 706 the user can create an SMS marketing campaign where there are also no size constraints, download options, advertising or recommendations that take the client away from the video.
  • step 707 takes the user to the steps for this campaign (refer Fig. 9).
  • step 709 the user selects to share the video in their preferred social network (23).
  • step 711 the user can copy and paste a link to host the video in an embedded player that is suitable for websites and blogs (25).
  • step 803 from the video preview page, the user can select to auto-create an email campaign (19) with the finished video embedded on an attached Landing Page.
  • step 805 the auto-create function collects all of the associated metadata related to the expert content contained in the finished video.
  • step 807 the auto-create function extracts practice information from the practice details store (9) and user details store (7) to add related graphics and footer information to both the email and the attached Landing Page.
  • step 808 the aggregated result is an event that appears in the user’s platform account as a pending campaign, ready for publishing by email to a target audience or selected recipients.
  • step 809 the user selects a pre-loaded and validated list of subscribers from the Email Subscriber database (15) which is automatically attached to the email campaign.
  • step 811 prior to publishing, the user can escalate the campaign for approval by a more senior authority if required or if allowed, and publish the campaign to the subscriber list.
  • step 813 the proprietary Analytics engine (17) tracks all subscriber activity in real time including granular and discrete reporting of email open rates, email bounces and unsubscribes, Landing Page views and video engagement.
  • step 903 from the video preview page, the User can select to auto-create an SMS campaign (21) with the finished video embedded on an attached Landing Page.
  • step 905 the auto-create function collects all of the associated metadata related to the expert content contained in the finished video.
  • the auto-create function extracts practice information from the practice details store (9) and user details store (7) to add related graphics and footer information to the Landing Page.
  • step 908 the aggregated result is an event that appears in the user’s platform account as a pending campaign, ready for publishing by SMS to a target audience or selected recipients.
  • mobile phone as used herein embraces cell phones and handies as mobile phones are referred to in other jurisdictions.

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Multimedia (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Resources & Organizations (AREA)
  • Tourism & Hospitality (AREA)
  • Data Mining & Analysis (AREA)
  • Human Computer Interaction (AREA)
  • General Engineering & Computer Science (AREA)
  • Operations Research (AREA)
  • Databases & Information Systems (AREA)
  • Technology Law (AREA)
  • Primary Health Care (AREA)
  • General Health & Medical Sciences (AREA)
  • Health & Medical Sciences (AREA)
  • Quality & Reliability (AREA)
  • Signal Processing (AREA)
  • Television Signal Processing For Recording (AREA)

Abstract

La création d'une vidéo électronique composite est divulguée. De multiples vidéos de contenu expert sur divers sujets sont préparées et stockées (5). De multiples scripts d'introduction (4) et de multiples scripts de conclusion (6) sont également stockés. Une vidéo de contenu expert est sélectionnée conjointement avec un script d'introduction et un script de conclusion correspondants qui sont envoyés au téléphone mobile d'un utilisateur (29). Un professionnel local est filmé par un téléphone mobile en train de lire les scripts en mode téléprompteur pour créer respectivement des vidéos d'introduction et de conclusion. Les trois vidéos sont ensuite prises en sandwich en une pluralité de formats de fichiers vidéo de données différents.
PCT/AU2022/051471 2021-12-21 2022-12-08 Technique d'encapsulation de données WO2023115102A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
AU2021904158 2021-12-21
AU2021904158A AU2021904158A0 (en) 2021-12-21 Data Encapsulation Technique

Publications (1)

Publication Number Publication Date
WO2023115102A1 true WO2023115102A1 (fr) 2023-06-29

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ID=86900753

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PCT/AU2022/051471 WO2023115102A1 (fr) 2021-12-21 2022-12-08 Technique d'encapsulation de données

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WO (1) WO2023115102A1 (fr)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080292265A1 (en) * 2007-05-24 2008-11-27 Worthen Billie C High quality semi-automatic production of customized rich media video clips
US20080295130A1 (en) * 2007-05-24 2008-11-27 Worthen William C Method and apparatus for presenting and aggregating information related to the sale of multiple goods and services
US10726451B1 (en) * 2012-05-02 2020-07-28 James E Plankey System and method for creating and managing multimedia sales promotions
US20200279303A1 (en) * 2019-03-01 2020-09-03 Vungle, Inc. Automated video advertisement creation
US20210352361A1 (en) * 2020-05-06 2021-11-11 Madly, Inc. Method and Apparatus for Synthesized Video Stream

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080292265A1 (en) * 2007-05-24 2008-11-27 Worthen Billie C High quality semi-automatic production of customized rich media video clips
US20080295130A1 (en) * 2007-05-24 2008-11-27 Worthen William C Method and apparatus for presenting and aggregating information related to the sale of multiple goods and services
US10726451B1 (en) * 2012-05-02 2020-07-28 James E Plankey System and method for creating and managing multimedia sales promotions
US20200279303A1 (en) * 2019-03-01 2020-09-03 Vungle, Inc. Automated video advertisement creation
US20210352361A1 (en) * 2020-05-06 2021-11-11 Madly, Inc. Method and Apparatus for Synthesized Video Stream

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