WO2023066139A1

WO2023066139A1 - Method, apparatus and system for determining commodity information

Info

Publication number: WO2023066139A1
Application number: PCT/CN2022/125167
Authority: WO
Inventors: 袁梦琪; 喻应芝; 李自强; 高振东
Original assignee: 盒马(中国)有限公司
Priority date: 2021-10-20
Filing date: 2022-10-13
Publication date: 2023-04-27
Also published as: CN114140184A

Abstract

A method, apparatus and system for displaying commodity information. The method for displaying commodity information comprises: acquiring information to be displayed of a commodity (102); according to a preset mapping relationship between various component styles and various display information, selecting a component style matched with said information (104); configuring the matched component style into an information display component, such that the information display component comprises said information (106); generating a price tag interface comprising said information and the component style by superimposing the information display component on a basic template (108); and sending the price tag interface to a multimedia electronic price tag device corresponding to the commodity, such that the multimedia electronic price tag device displays the price tag interface. According to the method, the efficiency of putting the commodity information in a store is improved, extra occupation cannot be caused to the space of a goods shelf, and consumers can intuitively and effectively obtain the personalized information of the commodity by means of a multimedia electronic price tag, thereby improving the experience of the consumers.

Description

Method, device and system for displaying commodity information

This application claims priority to a Chinese patent application filed with the China Patent Office on October 20, 2021, with application number 202111223242.3 and titled "Method, device and system for displaying commodity information", the entire contents of which are incorporated herein by reference. Applying.

technical field

The embodiment of this specification relates to the field of computer technology, and in particular to a method for displaying commodity information. One or more embodiments of this specification also relate to an apparatus and system for displaying product information, a computing device, and a computer-readable storage medium.

Background technique

In shopping malls, overtime, pharmacies and other stores, in order to help consumers make decisions, staff are usually arranged to arrange some paper posters near the shelves of the products to publicize the source, freshness and other information of the products. However, with the upgrading of consumption, consumers need to refer to more and more information when shopping, and the information changes more and more, resulting in stores needing to spend a lot of manpower and material resources to sort out information, make and arrange posters, and the space on the shelves Limited, making it difficult for consumers to obtain effective commodity information.

Contents of the invention

In view of this, the embodiment of this specification provides a method for displaying product information. One or more embodiments of this specification also relate to a device for displaying product information, a computing device, and a computer-readable storage medium, so as to solve technical defects in the prior art.

According to the first aspect of the embodiments of this specification, there is provided a method for displaying commodity information, including: obtaining the information to be displayed of the commodity; according to the preset mapping relationship between various component styles and various display information, from the Select a component style that matches the information to be displayed from the various component styles; configure the matched component style into the information display component, so that the information display component contains the information to be displayed; The information display component generates a price tag interface including the information to be displayed and the component style; sends the price tag interface to the multimedia electronic price tag device corresponding to the product, so that the multimedia electronic price tag device displays the price tag interface Describe the price tag interface.

Optionally, the acquiring the information to be displayed of the commodity includes: calculating the recommendation reason of the commodity based on one or more attribute information among the attributes of the category of the commodity that affect the recommendation reason, wherein different categories affect the recommendation reason properties are different.

Optionally, it also includes: in response to receiving an update of one or more attribute information through the technical interface provided by each node of the commodity supply chain, obtaining the updated one or more attribute information, and entering the attribute information based on the category to which the commodity belongs. In the process, one or more attribute information that affect the recommendation reason, the step of calculating the recommendation reason of the commodity.

Optionally, before selecting the component style that matches the information to be displayed, it also includes: if there are multiple recommendation reasons for the product, prioritizing the multiple recommendation reasons; determining the selected item according to the result of the prioritization reason for recommendation.

Optionally, the component style includes information fields to be displayed, and the field values of the information fields to be displayed contained in different component styles are different; according to the preset mapping relationship between various component styles and various types of display information, from Selecting a component style that matches the information to be displayed among the various component styles includes: according to the mapping relationship formed between the various preset component styles and the field values of the respective fields of the information to be displayed, displaying the information to be displayed Match with the field values of the information fields to be displayed in the various component styles to obtain the matched component styles.

Optionally, generating the price tag interface including the information to be displayed and the component style by superimposing the information display component on the basic template includes: superimposing the information display component on a fixed area of the basic template to generate a price tag interface that displays the information to be displayed and the component style in a fixed area.

Optionally, the price tag interface is a static image interface or a multimedia dynamic interface.

According to a second aspect of the embodiments of the present specification, there is provided an apparatus for displaying product information, including: an information acquisition module configured to acquire information to be displayed of a product. The style matching module is configured to select a component style that matches the information to be displayed from the various component styles according to the preset mapping relationship between the various component styles and various types of display information. The style configuration module is configured to configure the matching component style into the information display component, so that the information display component contains the information to be displayed. The interface generating module is configured to generate a price tag interface including the information to be displayed and the component style by superimposing the information display component on the basic template. The interface sending module is configured to send the price tag interface to the multimedia electronic price tag device corresponding to the commodity, so that the multimedia electronic price tag device displays the price tag interface.

According to a third aspect of the embodiments of this specification, there is provided a system for displaying commodity information, including: a computing device and a multimedia electronic price tag communicating with the computing device. Wherein, the computing device is configured to obtain the information to be displayed of the commodity; and to select from the various component styles according to the preset mapping relationship between various component styles and various types of display information. Information matching component style; configuring the matching component style into the information display component, so that the information display component contains the information to be displayed; by superimposing the information display component on the basic template, generating the information containing the information to be displayed and the component-style price tag interface; sending the price tag interface to the multimedia electronic price tag device corresponding to the commodity, so that the multimedia electronic price tag device displays the price tag interface. The multimedia electronic price tag is configured to receive a price tag interface and display the price tag interface including the information to be displayed and the component style.

According to a fourth aspect of the embodiments of the present specification, there is provided a computing device, including: a memory and a processor; the memory is used to store computer-executable instructions, and the processor is used to execute the computer-executable instructions: acquire commodity information to be displayed; according to the preset mapping relationship between various component styles and various types of display information, select a component style that matches the information to be displayed from the various component styles; configure the matched component style Into the information display component, make the information display component contain the information to be displayed; generate a price tag interface containing the information to be displayed and the component style by superimposing the information display component on the basic template; The multimedia electronic price tag device corresponding to the commodity sends the price tag interface, so that the multimedia electronic price tag device displays the price tag interface.

According to a fifth aspect of the embodiments of this specification, there is provided a computer-readable storage medium, which stores computer-executable instructions, and when the computer-executable instructions are executed by a processor, the method of displaying commodity information described in any embodiment of this specification is implemented. method steps.

An embodiment of this specification provides a method for displaying commodity information. Since the method obtains the information to be displayed of the commodity, according to the preset mapping relationship between various component styles and various types of display information, from the various component styles Select a component style that matches the information to be displayed, configure the matched component style into the information display component, make the information display component contain the information to be displayed, and generate The price tag interface including the information to be displayed and the component style, sending the price tag interface to the multimedia electronic price tag device corresponding to the commodity, so that the multimedia electronic price tag device displays the price tag interface, visible , This method improves the efficiency of the store to put product information, does not cause additional occupation of shelf space, and consumers can intuitively and effectively obtain personalized product information through multimedia electronic price tags, which improves the consumer experience.

Description of drawings

Fig. 1 is a flow chart of a method for displaying product information provided by an embodiment of this specification;

Fig. 2 is a schematic diagram of a basic template provided by an embodiment of this specification;

Fig. 3 is a schematic diagram of a price tag interface provided by an embodiment of this specification;

Fig. 4 is a schematic structural diagram of a device for displaying commodity information provided by an embodiment of this specification;

Fig. 5 is a schematic structural diagram of a device for displaying commodity information provided by another embodiment of this specification;

Fig. 6 is a schematic structural diagram of a system for displaying product information provided by an embodiment of this specification;

Fig. 7 is a structural block diagram of a computing device provided by an embodiment of this specification.

Detailed ways

In the following description, numerous specific details are set forth in order to provide a thorough understanding of the specification. However, this specification can be implemented in many other ways different from those described here, and those skilled in the art can make similar extensions without violating the connotation of this specification, so this specification is not limited by the specific implementations disclosed below.

Terms used in one or more embodiments of this specification are for the purpose of describing specific embodiments only, and are not intended to limit one or more embodiments of this specification. As used in one or more embodiments of this specification and the appended claims, the singular forms "a", "the", and "the" are also intended to include the plural forms unless the context clearly dictates otherwise. It should also be understood that the term "and/or" used in one or more embodiments of the present specification refers to and includes any or all possible combinations of one or more associated listed items.

It should be understood that although the terms first, second, etc. may be used to describe various information in one or more embodiments of the present specification, the information should not be limited to these terms. These terms are only used to distinguish information of the same type from one another. For example, the first may also be referred to as the second, and similarly, the second may also be referred to as the first without departing from the scope of one or more embodiments of the present specification. Depending on the context, the word "if" as used herein may be interpreted as "at" or "when" or "in response to a determination."

First, terms and terms involved in one or more embodiments of this specification are explained.

Multimedia electronic price tag: a color, connected commodity price tag, which is an electronic display device with information sending and receiving functions. Multimedia electronic price tags can be applied to the shelves of supermarkets, convenience stores, and pharmacies to display price tag information for commodities. The multimedia electronic price tag can communicate with the computing device through a wired or wireless network to obtain the price tag information of the commodity. In fact, the electronic price tag successfully incorporated the shelf into the computer program, got rid of the situation of manual replacement of the price tag, and realized the consistency of the price tag between the cash register and the shelf.

Product recommendation reasons: when consumers are shopping, the core decision-making elements for different types of products, such as "new products", "concern price", "season" and so on.

In this specification, a method for displaying commodity information is provided. This specification also relates to a device for displaying commodity information, a computing device, and a computer-readable storage medium, which are described in detail in the following embodiments. illustrate.

FIG. 1 shows a flow chart of a method for displaying product information according to an embodiment of the present specification, including steps 102 to 110 .

Step 102: Obtain the information to be displayed of the commodity.

For example, the information to be displayed may include: displaying any information related to commodities, consumers, and merchants, such as recommendation reasons.

Step 104: According to the preset mapping relationship between multiple component styles and various types of display information, select a component style that matches the information to be displayed from the multiple component styles.

For example, the mapping relationship may be established through a specified field in the component style, or through any possible way such as a mapping table.

Step 106: Configure the matching component style into the information display component, so that the information display component contains the information to be displayed.

For example, the information to be displayed may be pre-set in the specified field of the component style. In this case, configuring the matching component style into the information display component can make the information display component contain the information to be displayed . For another example, when configuring the information display component or after configuration, the information to be displayed may be written into a specified field, so that the information display component includes the information to be displayed.

Step 108: Generate a price tag interface including the information to be displayed and the component style by superimposing the information display component on the basic template.

For example, information display components can be superimposed on the basic template and combined in real time to generate a price tag interface.

Step 110: Send the price tag interface to the multimedia electronic price tag device corresponding to the commodity, so that the multimedia electronic price tag device displays the price tag interface.

It can be understood that the multimedia electronic price tag is used to arrange the information of the goods in the area where it is displayed on the shelf. The information of different commodities is different, therefore, each multimedia electronic price tag on the shelf has a corresponding relationship with the commodities displayed on the computing device side. For example, the computing device can distinguish each multimedia electronic price tag according to the commodity identification of the multimedia electronic price tag device.

Because this method acquires the information to be displayed of the product, according to the preset mapping relationship between various component styles and various types of display information, select a component style from the various component styles that matches the information to be displayed, and The matching component style is configured in the information display component, so that the information display component contains the information to be displayed, and by superimposing the information display component on the basic template, a value containing the information to be displayed and the component style is generated. label interface, and send the price label interface to the multimedia electronic price label device corresponding to the commodity, so that the multimedia electronic price label device displays the price label interface. It can be seen that this method improves the efficiency of the store's delivery of commodity information. The shelf space will not cause additional occupation, and consumers can intuitively and effectively obtain personalized information of products through multimedia electronic price tags, which improves the consumer experience.

Due to the decision-making factors of consumers, they are evolving towards "value trends", not only paying attention to the price tags of commodities, but also pursuing "fresh", "quality", "new products", "seasonal" and "healthy" commodities. A single price tag expression is not enough to fully demonstrate the characteristics of the product that consumers care about. In order to enable the multimedia electronic price tag to express the key points of the product information on the shelf, the method provided in the embodiment of this manual can display the personalized recommendation reason of the product through the multimedia electronic price tag. There are many expressions that highlight the value of commodities. For different commodities, based on the attributes of the commodities themselves, the sources of information, the position of the information in the ranking list, and the calculated recommendation reasons are personalized, and have different value manifestations. Therefore, the recommendation reasons of different commodities can be dynamically displayed on the multimedia electronic price tag by presenting different styles of price tag interfaces.

In the embodiment of this specification, the basic template may be a pre-made interface framework, which may determine the basic structure and basic style of the interface, for example, including the format of information such as text, the area where the information is located in the template, and the color. The basic information in the basic template may include information such as basic price, promotional information, and membership, for example. The information display component can be an organic combination of graphical interface components and interface elements, and in this combination, for example, the recommendation reason field and the corresponding field value can be bound. For example, the corresponding interface structure and layout can be set according to the size of the multimedia electronic price tag. Through the interface solution of transparently transmitting diversified product recommendation reasons on the multimedia electronic price tag, it is possible to vividly express the reasons for product recommendation within a square inch without affecting the display of basic price, promotional information, and member information.

It should be noted that the methods provided in the embodiments of this specification are not limited to the specific implementation manner of obtaining the recommendation reasons of the commodities. In one or more embodiments of this specification, considering that different types of commodities have different attributes affecting the reason for recommendation, therefore, the acquiring the information to be displayed of the commodity may include: based on the attributes of the category to which the commodity belongs, influence recommendation One or more attribute information of the reason to calculate the recommendation reason of the commodity, wherein different categories affect different attributes of the recommendation reason. In this embodiment, commodity recommendation reasons have different content and presentation methods based on different categories of commodities. For example, snacks and beverages will focus on rankings, heat, etc.; fresh products will focus on freshness, seasons, nutritional value, practices, etc.; some categories will focus on dynamics on the timeline, such as dynamics brought about by changes on the ranking list . For example, the label category can calculate the recommendation reasons such as "new product" and "hot list" based on attributes such as product development time and location of sales rankings. For another example, price advantage products can be calculated according to the attributes of the price range, such as "worry-free price" and other recommendation reasons. For another example, fresh products of the daily Nissin category can calculate the recommendation reasons such as "shelf time" according to the shelf time attribute of fresh products. For another example, recommended reasons such as "seasonal" and "best tasting time" can be calculated based on the production time of seasonal products.

In order to be able to update the recommendation reason of the commodity in a timely manner, in one or more embodiments of this specification, the method further includes: in response to receiving updates of one or more attribute information through the technical interface provided by each node of the commodity supply chain, obtaining The updated one or more attribute information is entered into the one or more attribute information based on the attribute of the category to which the commodity belongs, which affects the recommendation reason, and the step of calculating the recommendation reason of the commodity. In this embodiment, the update of the attribute information triggers that the multimedia electronic price tag is updated accordingly to display the newly calculated recommendation reason, so that consumers can obtain the most effective product information in a timely manner. For example, the traceability node of the supply chain will provide a technical interface to provide commodity traceability information such as fresh food, and then the method provided in the embodiment of this specification can respond to the update of the traceability information or calculate the latest recommendation by calling the technical interface. reason. Because different recommendation reasons match different component styles, the matching component styles are configured on the information display component. In the case of updating the recommendation reasons of products in a timely manner, different styles of recommendations can be displayed dynamically in a timely manner for the multimedia electronic price tags of different products. reason.

Since there may be multiple reasons for product recommendation, in order to allow consumers to see the most effective information intuitively, in one or more embodiments of this specification, before selecting a component style that matches the information to be displayed, all The method further includes: if there are multiple recommendation reasons for the commodity, prioritizing the multiple recommendation reasons; and determining the selected recommendation reason according to the result of prioritization. For example, the priority order of the recommendation reasons corresponding to the category of the product can be set in advance, and the multiple recommendation reasons of the product calculated in real time are sorted according to the priority order, and then the most valuable recommendation reason is selected, and the most valuable The component style matching the recommended reason is configured in the information display component, and then the generated price tag interface can contain the most effective information. In this embodiment, for multiple recommendation reasons of commodities, the recommendation reasons are sorted and prioritized automatically, so that consumers can intuitively see the most effective information.

In the method provided in the embodiment of this specification, there is no limitation on the specific implementation of the matching component style. For example, the mapping relationship between different component styles and various types of display information can be established in advance through mapping tables, embedded fields, and the like. For example, in one or more embodiments of this specification, it is considered that the way of embedding fields can not only facilitate matching, but also the value of the field can be directly used as one of the information displayed by the component style, which helps to improve the efficiency of component configuration. Specifically, the component styles include information fields to be displayed, and the field values of the information fields to be displayed included in different component styles are different. According to the preset mapping relationship between various component styles and various types of display information, selecting a component style that matches the information to be displayed from the various component styles includes: according to the preset various component styles The mapping relationship between the styles and the field values of the respective information fields to be displayed matches the information to be displayed with the field values of the respective information fields to be displayed in the various component styles to obtain a matched component style.

In this embodiment, the information display component presents a three-layer structure: component collection, component style, and fields in the style. Each component style can be bound to different information fields to be displayed, such as the recommendation reason field: such as ranking number, season, etc. For example, the difference in component styles may include the difference in the background color block displaying the recommendation reason text, and different colors represent different interface styles. Since the component area is distinguished, in the application scenario where the recommendation reason is displayed, different interface styles can be scheduled for display according to different recommendation reasons, thus presenting a dynamic effect and helping consumers quickly understand the effective information of the product .

Considering that if the styles displayed on the electronic price tag are too diverse, consumers may be overloaded with reading information. While maintaining the display of personalized styles, consumers' reading habits should also be maintained, so that consumers can easily and quickly obtain information. Therefore, in one or more embodiments of this specification, generating the price tag interface including the information to be displayed and the component style by superimposing the information display component on the basic template includes: The information display component is superimposed on the fixed area to generate a price tag interface displaying the information to be displayed and the component style in the fixed area. In this embodiment, by maintaining a fixed area for displaying product-specific information such as recommendation reasons in the basic template design, it is possible to establish a stable mind for consumers. In addition, color expressions can be restrained, information levels can be simplified, and all information Guaranteed to be able to read and understand in a few seconds, reducing the cost of information reading for consumers.

For example, for the basic template shown in FIG. 2 , the price label interface shown in FIG. 3 is generated by superimposing the personalized recommendation reason of the product in a fixed area on the basic template. From the price tag interface shown in Figure 3, it can be seen that the reason for product recommendation is the component area superimposed on the basic template, which is used to display basic information such as "no basic promotion, no X member 12% discount, X member price" and other basic information. Product-related advantage recommendation reasons are used to help consumers choose products.

In the method provided in the embodiment of this specification, the price tag interface may be a static image interface or a multimedia dynamic interface. In practical applications, the recommendation reasons can be presented in the form of static images or multimedia dynamic effects as needed to achieve a better display effect.

In combination with one or more of the above embodiments, the product display experience on store shelves can be linked to the source of product supply. In addition to displaying product prices, it can also automatically and dynamically display different interfaces and recommendation reasons based on different products. For example, consumption Shopping information such as "freshness" and "hotness" of products that consumers care about is dynamically displayed through priority judgment, making shopping more assured and more interesting.

Corresponding to the foregoing method embodiments, this specification also provides an embodiment of an apparatus for displaying commodity information. FIG. 4 shows a schematic structural diagram of an apparatus for displaying commodity information provided by an embodiment of this specification. As shown in FIG. 4 , the device includes: an information acquisition module 402 , a style matching module 404 , a style configuration module 406 , an interface generation module 408 and an interface sending module 410 .

The information obtaining module 402 may be configured to obtain the information to be displayed of the commodity.

The style matching module 404 may be configured to select a component style that matches the information to be displayed from the various component styles according to the preset mapping relationship between the various component styles and various types of display information.

The style configuration module 406 may be configured to configure the matching component style into the information display component, so that the information display component contains the information to be displayed.

The interface generation module 408 may be configured to generate a price tag interface including the information to be displayed and the component style by superimposing the information display component on the basic template.

The interface sending module 410 may be configured to send the price tag interface to the multimedia electronic price tag device corresponding to the commodity, so that the multimedia electronic price tag device displays the price tag interface.

Because the device acquires the information to be displayed of the product, according to the preset mapping relationship between various component styles and various types of display information, selects a component style that matches the information to be displayed from the various component styles, and The matching component style is configured in the information display component, so that the information display component contains the information to be displayed, and by superimposing the information display component on the basic template, a value containing the information to be displayed and the component style is generated. label interface, and send the price label interface to the multimedia electronic price label device corresponding to the commodity, so that the multimedia electronic price label device displays the price label interface. It can be seen that this method improves the efficiency of the store's delivery of commodity information. The shelf space will not cause additional occupation, and consumers can intuitively and effectively obtain personalized information of products through multimedia electronic price tags, which improves the consumer experience.

For example, in the scenario of displaying the recommendation reason, make the multimedia electronic price tag interface display the recommendation reason expressed in different styles based on different commodities, highlight the recommendation reason information of the commodity, and after sending the price tag interface to the multimedia electronic price tag device, the multimedia electronic price tag The price tag device displays the price tag interface, enabling consumers to intuitively see the price tag interface including the personalized recommendation reason information and personalized style of the product through the multimedia electronic price tag on the shelf. It can be seen that the device will automatically obtain The combination of the recommendation reason and the multimedia electronic price tag on the shelf has achieved innovation at the interface level, which has improved the efficiency of store delivery of product information, and will not cause additional occupation of shelf space, and consumers can use the multimedia electronic price tag It can intuitively and effectively obtain personalized information of products, which improves the experience of consumers.

Fig. 5 shows a schematic structural diagram of a device for displaying product information provided by another embodiment of the present specification. As shown in Figure 5, the information acquisition module 402 can be configured to calculate the recommendation reason of the product based on one or more attribute information of the category attributes of the product that affect the recommendation reason, wherein different categories affect The attribute of the recommendation reason is different.

In order to be able to update the recommendation reason of the product in time, in one or more embodiments of this specification, the device further includes: an update module 412, which can be configured to receive one or Updating multiple attribute information, obtaining updated one or more attribute information, triggering the information acquisition module 402 to enter the attribute information based on the category of the product, and one or more attribute information that affect the reason for recommendation, and calculate the product’s Steps to recommend justification.

Since there may be multiple reasons for product recommendation, in order to allow consumers to see the most effective information intuitively, in one or more embodiments of this specification, as shown in Figure 5, the device may further include: a sorting module 414 and selected reason module 416 .

The sorting module 414 may be configured to prioritize the multiple recommendation reasons if there are multiple recommendation reasons for the product;

The selection reason module 416 may be configured to determine the selected recommendation reason according to the result of prioritization.

In the device provided in the embodiment of this specification, there is no limitation on the specific implementation manner of the matching component style. For example, the component styles include information fields to be displayed, and the field values of the information fields to be displayed included in different component styles are different. The style matching module 404 may be configured to match the information to be displayed with the respective to-be-displayed information fields of the various component styles according to the preset mapping relationship between the various component styles and the field values of the respective to-be-displayed information fields. Match the field value of the display information field to get the matching component style.

Considering that if the styles displayed on the electronic price tag are too diverse, consumers may be overloaded with reading information. While maintaining the display of personalized styles, consumers' reading habits should also be maintained, so that consumers can easily and quickly obtain information. Therefore, in one or more embodiments of the present specification, the interface generation module 408 may be configured to generate and display the information to be displayed and the Component-style price tag interface.

The foregoing is a schematic solution of an apparatus for displaying product information in this embodiment. It should be noted that the technical solution of the device for displaying product information and the technical solution of the above-mentioned method for displaying product information belong to the same concept. For details not described in detail in the technical solution of the device for displaying product information, please refer to the A description of the technical scheme of the method of information.

Fig. 6 shows a schematic structural diagram of a system for displaying commodity information provided by an embodiment of this specification. As shown in FIG. 6 , the system includes: a computing device 602 and one or more multimedia electronic price tags 604 communicating with the computing device 602 .

Wherein, the computing device 602 can be configured to obtain the information to be displayed of the product; according to the preset mapping relationship between various component styles and various types of display information, select from the various component styles and the A component style matching the information to be displayed; configuring the matching component style into the information display component, so that the information display component contains the information to be displayed; by superimposing the information display component on the basic template, generating a Display information and the price tag interface in the component style; send the price tag interface to the multimedia electronic price tag device corresponding to the commodity, so that the multimedia electronic price tag device displays the price tag interface.

The multimedia electronic price tag 604 may be configured to receive a price tag interface, and display the price tag interface including the information to be displayed and the component style.

Since the computing device in the system obtains the information to be displayed of the commodity, selects a component style that matches the information to be displayed of the commodity from a variety of preset component styles, and configures the matched component style into the information display component, through The information display component is superimposed on the basic template to generate an interface including a price tag, so that the price tag interface can be expressed in different styles based on different information of different commodities, highlighting the information of the commodity, and the computing device sends it to the multimedia electronic price tag device After the price tag interface, the multimedia electronic price tag device displays the price tag interface, so that consumers can intuitively see the price tag interface including commodity personalized information and personalized styles through the multimedia electronic price tag on the shelf. , the system combines the automatically obtained information with the multimedia electronic price tags on the shelf, realizes innovation at the interface level, improves the efficiency of store delivery of product information, does not cause additional occupation of shelf space, and consumers Through the multimedia electronic price tag, the personalized information of the product can be obtained intuitively and effectively, which improves the consumer experience.

In this system, a computing device may take the form of a server. The server can be connected and communicated with the multimedia electronic price tag device in a wireless manner. The system can set up wireless access points, smart handheld terminal devices, etc. as needed. The computing device obtains the information to be displayed of the product according to the method provided by the embodiment of this specification, configures the corresponding style to the information display component, generates the price tag interface, and then transmits the price tag interface to the wireless device through the Ethernet (or serial communication port). Access point; the wireless access point sends the signal carrying the interface data of the price tag to the corresponding multimedia electronic price tag device. The multimedia electronic price tag device is equivalent to a wireless data transceiver with an identification code, which can display the received price tag interface. The multimedia electronic price tag has two communication functions: point-to-point and group sending, that is, the computing device can not only transmit data to a specified multimedia electronic label device, but also control a group of multimedia electronic price tag devices at one time. The information of the corresponding goods can be stored inside the multimedia electronic price tag device, and the salesperson can easily query and check with the help of smart handheld terminal devices.

FIG. 7 shows a structural block diagram of a computing device 700 provided according to an embodiment of this specification. Components of the computing device 700 include, but are not limited to, memory 710 and processor 720 . The processor 720 is connected to the memory 710 through the bus 730, and the database 750 is used for storing data.

Computing device 700 also includes an access device 740 that enables computing device 700 to communicate via one or more networks 760 . Examples of these networks include the Public Switched Telephone Network (PSTN), Local Area Network (LAN), Wide Area Network (WAN), Personal Area Network (PAN), or a combination of communication networks such as the Internet. Access device 740 may include one or more of any type of network interface (e.g., a network interface card (NIC)), wired or wireless, such as IEEE 802.11 Wireless Local Area Network (WLAN) wireless interface, Worldwide Interoperability for Microwave Access (Wi-MAX) interface, Ethernet interface, Universal Serial Bus (USB) interface, cellular network interface, Bluetooth interface, Near Field Communication (NFC) interface, and the like.

In an embodiment of the present specification, the above-mentioned components of the computing device 700 and other components not shown in FIG. 7 may also be connected to each other, for example, through a bus. It should be understood that the structural block diagram of the computing device shown in FIG. 7 is only for the purpose of illustration, rather than limiting the scope of this description. Those skilled in the art can add or replace other components as needed.

Computing device 700 can be any type of stationary or mobile computing device, including mobile computers or mobile computing devices (e.g., tablet computers, personal digital assistants, laptop computers, notebook computers, netbooks, etc.), mobile telephones (e.g., smartphones), ), wearable computing devices (eg, smart watches, smart glasses, etc.), or other types of mobile devices, or stationary computing devices such as desktop computers or PCs. Computing device 700 may also be a mobile or stationary server.

Wherein, the processor 720 is configured to execute the following computer-executable instructions:

Obtain the information to be displayed of the product;

According to the preset mapping relationship between multiple component styles and various display information, select a component style that matches the information to be displayed from the multiple component styles;

Configuring the matching component style into the information display component, so that the information display component contains the information to be displayed;

By superimposing the information display component on the basic template, a price tag interface including the information to be displayed and the component style is generated;

Sending the price tag interface to the multimedia electronic price tag device corresponding to the commodity, so that the multimedia electronic price tag device displays the price tag interface.

The foregoing is a schematic solution of a computing device in this embodiment. It should be noted that the technical solution of the computing device and the technical solution of the above-mentioned method for displaying product information belong to the same concept, and details not described in detail in the technical solution of the computing device can be found in the technical solution of the above-mentioned method for displaying product information description of.

An embodiment of this specification also provides a computer-readable storage medium, which stores computer instructions, and when the instructions are executed by a processor, they are used for:

Obtain the information to be displayed of the product;

The foregoing is a schematic solution of a computer-readable storage medium in this embodiment. It should be noted that the technical solution of the storage medium and the technical solution of the above-mentioned method for displaying commodity information belong to the same idea, and details not described in detail in the technical solution of the storage medium can be found in the technical solution of the above-mentioned method for displaying commodity information description of.

The foregoing describes specific embodiments of this specification. Other implementations are within the scope of the following claims. In some cases, the actions or steps recited in the claims can be performed in an order different from that in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. Multitasking and parallel processing are also possible or may be advantageous in certain embodiments.

The computer instructions include computer program code, which may be in source code form, object code form, executable file or some intermediate form, and the like. The computer-readable medium may include: any entity or device capable of carrying the computer program code, a recording medium, a USB flash drive, a removable hard disk, a magnetic disk, an optical disk, a computer memory, and a read-only memory (ROM, Read-Only Memory) , Random Access Memory (RAM, Random Access Memory), electrical carrier signal, telecommunication signal and software distribution medium, etc. It should be noted that the content contained in the computer-readable medium may be appropriately increased or decreased according to the requirements of legislation and patent practice in the jurisdiction. For example, in some jurisdictions, computer-readable media Excludes electrical carrier signals and telecommunication signals.

It should be noted that, for the sake of simplicity of description, the above-mentioned method embodiments are expressed as a series of action combinations, but those skilled in the art should know that the embodiments of this specification are not limited by the described action sequence. Because according to the embodiment of the present specification, certain steps may be performed in other orders or simultaneously. Secondly, those skilled in the art should also know that the embodiments described in the specification are all preferred embodiments, and the actions and modules involved are not necessarily required by the embodiments of the specification.

In the foregoing embodiments, the descriptions of each embodiment have their own emphases, and for parts not described in detail in a certain embodiment, reference may be made to relevant descriptions of other embodiments.

The preferred embodiments of the present specification disclosed above are only for helping to explain the present specification. Alternative embodiments are not exhaustive in all detail, nor are the inventions limited to specific implementations described. Obviously, many modifications and changes can be made according to the contents of the embodiments of this specification. This specification selects and specifically describes these embodiments in order to better explain the principles and practical applications of the embodiments of this specification, so that those skilled in the art can well understand and use this specification. This specification is to be limited only by the claims, along with their full scope and equivalents.

Claims

A method of displaying product information, comprising:

Obtain the information to be displayed of the product;

According to the preset mapping relationship between multiple component styles and various display information, select a component style that matches the information to be displayed from the multiple component styles;

Configuring the matching component style into the information display component, so that the information display component contains the information to be displayed;

By superimposing the information display component on the basic template, a price tag interface including the information to be displayed and the component style is generated;

Sending the price tag interface to the multimedia electronic price tag device corresponding to the commodity, so that the multimedia electronic price tag device displays the price tag interface.
According to the method according to claim 1, said obtaining the information to be displayed of the commodity comprises:

The recommendation reason of the product is calculated based on one or more attribute information affecting the recommendation reason among the attributes of the category to which the product belongs, wherein different categories have different attributes affecting the recommendation reason.
The method of claim 2, further comprising:

In response to receiving updates of one or more attribute information through the technical interface provided by each node of the commodity supply chain, obtain the updated one or more attribute information, enter the attribute based on the category of the commodity, and affect one of the reasons for recommendation or a plurality of attribute information, and calculate the recommendation reason of the commodity.
The method according to claim 2, before selecting a component style matching the information to be displayed, further comprising:

If there are multiple recommendation reasons for the product, prioritize the multiple recommendation reasons;

The selected recommendation reason is determined according to the result of the prioritization.
According to the method according to any one of claims 1 to 4, the component styles include information fields to be displayed, and the field values of the information fields to be displayed included in different component styles are different;

According to the preset mapping relationship between various component styles and various types of display information, selecting a component style that matches the information to be displayed from the various component styles includes:

Match the information to be displayed with the field values of the respective information fields to be displayed in the various component styles according to the preset mapping relationship between the various component styles and the field values of the respective information fields to be displayed to obtain a match The component style.
According to the method according to any one of claims 1 to 5, the generation of the price tag interface including the information to be displayed and the component style by superimposing the information display component on the basic template includes:

By superimposing the information display component on the fixed area of the basic template, a price tag interface displaying the information to be displayed and the component style in the fixed area is generated.
According to the method according to any one of claims 1 to 6, the price tag interface is a static image interface or a multimedia dynamic interface.
A device for displaying commodity information, comprising:

The information acquisition module is configured to acquire the information to be displayed of the commodity;

The style matching module is configured to select a component style that matches the information to be displayed from the various component styles according to the preset mapping relationship between various component styles and various types of display information;

The style configuration module is configured to configure the matching component style into the information display component, so that the information display component contains the information to be displayed;

The interface generation module is configured to generate a price tag interface including the information to be displayed and the component style by superimposing the information display component on the basic template;

The interface sending module is configured to send the price tag interface to the multimedia electronic price tag device corresponding to the commodity, so that the multimedia electronic price tag device displays the price tag interface.
A system for displaying commodity information, comprising: a computing device and a multimedia electronic price tag communicating with the computing device;

Wherein, the computing device is configured to obtain the information to be displayed of the commodity; and to select from the various component styles according to the preset mapping relationship between various component styles and various types of display information. Information matching component style; configuring the matching component style into the information display component, so that the information display component contains the information to be displayed; by superimposing the information display component on the basic template, generating the information containing the information to be displayed and the component-style price tag interface; sending the price tag interface to the multimedia electronic price tag device corresponding to the commodity, so that the multimedia electronic price tag device displays the price tag interface;

The multimedia electronic price tag is configured to receive a price tag interface and display the price tag interface including the information to be displayed and the component style.
A computing device comprising:

memory and processor;

The memory is used to store computer-executable instructions, and the processor is used to execute the computer-executable instructions:

Obtain the information to be displayed of the product;

According to the preset mapping relationship between multiple component styles and various types of display information, select a component style that matches the information to be displayed from the multiple component styles;

Configuring the matching component style into the information display component, so that the information display component contains the information to be displayed;

By superimposing the information display component on the basic template, a price tag interface including the information to be displayed and the component style is generated;

Sending the price tag interface to the multimedia electronic price tag device corresponding to the commodity, so that the multimedia electronic price tag device displays the price tag interface.
A computer-readable storage medium, which stores computer-executable instructions. When the computer-executable instructions are executed by a processor, the steps of the method for displaying commodity information according to any one of claims 1 to 7 are implemented.